{"id":21066,"date":"2026-07-22T08:08:20","date_gmt":"2026-07-22T05:08:20","guid":{"rendered":"https:\/\/twodots.gr\/?p=21066"},"modified":"2026-07-22T08:08:20","modified_gmt":"2026-07-22T05:08:20","slug":"google-kai-social-media-eniaia-stratigiki-gia-perissoteres-metatropes","status":"publish","type":"post","link":"https:\/\/twodots.gr\/bg\/google-kai-social-media-eniaia-stratigiki-gia-perissoteres-metatropes\/","title":{"rendered":"Google \u03ba\u03b1\u03b9 social media: \u03b5\u03bd\u03b9\u03b1\u03af\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b3\u03b9\u03b1 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ad\u03c2"},"content":{"rendered":"<div class=\"td-article-lede\">\n<p><strong>\u0397 Google \u03ba\u03b1\u03b9 \u03c4\u03b1 social media \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03bf\u03c5\u03bd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03cc\u03c4\u03b1\u03bd \u03b4\u03b5\u03bd \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03c9\u03c2 \u03b4\u03cd\u03bf \u03b1\u03c0\u03bf\u03bc\u03bf\u03bd\u03c9\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1, \u03b1\u03bb\u03bb\u03ac \u03c9\u03c2 \u03bc\u03af\u03b1 \u03ba\u03bf\u03b9\u03bd\u03ae \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03ba\u03ac\u03bb\u03c5\u03c8\u03b7 \u03ad\u03c9\u03c2 \u03c4\u03b7 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae.<\/strong> \u0397 Google \u03b1\u03c0\u03bf\u03c4\u03c5\u03c0\u03ce\u03bd\u03b5\u03b9 \u03c3\u03b5 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03b2\u03b1\u03b8\u03bc\u03cc \u03b5\u03bd\u03b5\u03c1\u03b3\u03ae \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7: \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ac \u03bb\u03cd\u03c3\u03b7, \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03b9 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2 \u03ae \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03ad\u03c6\u03b5\u03b9 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03ce\u03c3\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1. \u03a4\u03b1 social media \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03b5\u03c0\u03b1\u03c6\u03ae \u03bd\u03c9\u03c1\u03af\u03c4\u03b5\u03c1\u03b1, \u03b5\u03be\u03b7\u03b3\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03b1\u03be\u03af\u03b1 \u03c4\u03b7\u03c2 \u03c0\u03c1\u03cc\u03c4\u03b1\u03c3\u03b7\u03c2, \u03c7\u03c4\u03af\u03b6\u03bf\u03c5\u03bd \u03bf\u03b9\u03ba\u03b5\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03c4\u03bf brand \u03c3\u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc. \u0397 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c5\u03c0\u03b5\u03c1\u03b1\u03be\u03af\u03b1 \u03c0\u03c1\u03bf\u03ba\u03cd\u03c0\u03c4\u03b5\u03b9 \u03cc\u03c4\u03b1\u03bd \u03c4\u03b1 \u03b4\u03cd\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03b1 \u03bc\u03bf\u03b9\u03c1\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2, \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1, landing pages, \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03c1\u03cc\u03c0\u03bf \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7\u03c2.<\/p>\n<\/div>\n<div class=\"td-article-note\"><strong>\u0391\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7 \u03c0\u03c1\u03ce\u03c4\u03b1:<\/strong> \u039c\u03b9\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae Google \u03ba\u03b1\u03b9 social media \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ba\u03bf\u03b9\u03bd\u03cc conversion plan, \u03c3\u03c5\u03bd\u03b5\u03c0\u03ae UTM \u03bf\u03bd\u03bf\u03bc\u03b1\u03c4\u03bf\u03bb\u03bf\u03b3\u03af\u03b1, \u03c3\u03c9\u03c3\u03c4\u03ac key events, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ac \u03b1\u03bd\u03ac \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03c4\u03bf\u03c5 funnel \u03ba\u03b1\u03b9 \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03bf\u03bb\u03cc\u03ba\u03bb\u03b7\u03c1\u03b7\u03c2 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae\u03c2 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7. \u0394\u03b5\u03bd \u03b1\u03c1\u03ba\u03b5\u03af \u03bd\u03b1 \u03b1\u03b8\u03c1\u03bf\u03af\u03b6\u03bf\u03c5\u03bc\u03b5 clicks \u03ae \u03bd\u03b1 \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03bf\u03c5\u03bc\u03b5 \u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03ba\u03ac \u03c4\u03bf ROAS \u03b4\u03cd\u03bf \u03c0\u03bb\u03b1\u03c4\u03c6\u03bf\u03c1\u03bc\u03ce\u03bd \u03c0\u03bf\u03c5 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03b5\u03c4\u03bf\u03cd\u03bd \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc \u03c1\u03cc\u03bb\u03bf.<\/div>\n<div class=\"td-article-toc\">\n<div class=\"td-toc-title\">\u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03b1<\/div>\n<ul>\n<li><a href=\"#eniaia-stratigiki\">\u03a4\u03b9 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03b5\u03bd\u03b9\u03b1\u03af\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae Google \u03ba\u03b1\u03b9 social media<\/a><\/li>\n<li><a href=\"#rolos-google\">\u039f \u03c1\u03cc\u03bb\u03bf\u03c2 \u03c4\u03b7\u03c2 Google \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7<\/a><\/li>\n<li><a href=\"#rolos-social-media\">\u039f \u03c1\u03cc\u03bb\u03bf\u03c2 \u03c4\u03c9\u03bd social media \u03c3\u03c4\u03b7 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7<\/a><\/li>\n<li><a href=\"#customer-journey\">\u03a0\u03ce\u03c2 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03c3\u03c4\u03bf customer journey<\/a><\/li>\n<li><a href=\"#minyma-periexomeno\">\u039a\u03bf\u03b9\u03bd\u03cc \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03c7\u03c9\u03c1\u03af\u03c2 \u03af\u03b4\u03b9\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c0\u03b1\u03bd\u03c4\u03bf\u03cd<\/a><\/li>\n<li><a href=\"#landing-pages\">Landing pages \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b4\u03ad\u03bf\u03c5\u03bd \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc<\/a><\/li>\n<li><a href=\"#tracking-foundation\">\u0397 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03bf\u03c5 tracking \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03bf\u03c0\u03bf\u03b9\u03bf\u03b4\u03ae\u03c0\u03bf\u03c4\u03b5 budget<\/a><\/li>\n<li><a href=\"#attribution\">Attribution \u03c7\u03c9\u03c1\u03af\u03c2 \u03b2\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03ac\u03c3\u03bc\u03b1\u03c4\u03b1<\/a><\/li>\n<li><a href=\"#budget\">\u03a0\u03ce\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03ad\u03bc\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf budget \u03b1\u03bd\u03ac \u03c1\u03cc\u03bb\u03bf<\/a><\/li>\n<li><a href=\"#plano-efarmogis\">\u03a0\u03bb\u03ac\u03bd\u03bf \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae\u03c2 \u03c3\u03b5 \u03bf\u03ba\u03c4\u03ce \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1<\/a><\/li>\n<li><a href=\"#syxna-lathi\">\u03a4\u03b1 \u03bb\u03ac\u03b8\u03b7 \u03c0\u03bf\u03c5 \u03b1\u03c0\u03bf\u03c3\u03c5\u03bd\u03b4\u03ad\u03bf\u03c5\u03bd Google \u03ba\u03b1\u03b9 social media<\/a><\/li>\n<li><a href=\"#kpis\">\u03a0\u03bf\u03b9\u03b1 KPIs \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c0\u03c1\u03cc\u03bf\u03b4\u03bf<\/a><\/li>\n<li><a href=\"#praktiki-kateythynsi\">\u0397 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03c4\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"eniaia-stratigiki\">\u03a4\u03b9 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03b5\u03bd\u03b9\u03b1\u03af\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae Google \u03ba\u03b1\u03b9 social media<\/h2>\n<p>\u0395\u03bd\u03b9\u03b1\u03af\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b4\u03b5\u03bd \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03cc\u03bb\u03b5\u03c2 \u03bf\u03b9 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03ae \u03cc\u03c4\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03ac\u03c1\u03b5\u03b9 \u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03bf\u03cd. \u03a3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03b5\u03c4\u03b5\u03af \u03ad\u03bd\u03b1\u03bd \u03c3\u03b1\u03c6\u03ae \u03c1\u03cc\u03bb\u03bf \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03cc \u03c3\u03c7\u03ad\u03b4\u03b9\u03bf. \u03a4\u03bf brand \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03c0\u03bf\u03b9\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03b8\u03ad\u03bb\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b5\u03b3\u03b3\u03af\u03c3\u03b5\u03b9, \u03c0\u03bf\u03b9\u03bf \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03bb\u03cd\u03bd\u03b5\u03b9, \u03c0\u03bf\u03b9\u03b1 \u03b1\u03c0\u03cc\u03b4\u03b5\u03b9\u03be\u03b7 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03b8\u03b5\u03c9\u03c1\u03b5\u03af \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1.<\/p>\n<p>\u0397 \u03b5\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ac \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c3\u03c4\u03cc\u03c7\u03bf \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 e-shop, \u03bf \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ce\u03bd \u03bc\u03b9\u03b1\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1\u03c2 \u03bc\u03b5 \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03cc\u03c1\u03bf \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03bf. \u0393\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1 \u03b1\u03b9\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac\u03c2. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 \u03bd\u03ad\u03bf brand, \u03c4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03b6\u03b7\u03c4\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf \u03af\u03c3\u03c9\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03b5\u03b9 \u03c4\u03b9\u03c2 branded \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03b5\u03c0\u03b1\u03c6\u03ad\u03c2 \u03ae \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2.<\/p>\n<p>\u03a3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1 \u03bf\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 \u03c1\u03cc\u03bb\u03bf\u03b9 \u03c4\u03c9\u03bd \u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03ce\u03bd. \u0397 Google \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ae \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7, Search Ads, Shopping, YouTube \u03ae \u03ac\u03bb\u03bb\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c6\u03ac\u03bd\u03b5\u03b9\u03b5\u03c2, \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03bc\u03b5 \u03c4\u03bf \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2. \u03a4\u03b1 social media \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03bd\u03b1\u03bb\u03ac\u03b2\u03bf\u03c5\u03bd prospecting, \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf, creator \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b5\u03c2, retargeting \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03bc\u03b5 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03bd\u03c4\u03b5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2. \u0397 <a href=\"https:\/\/twodots.gr\/digital-marketing-seo\/\">\u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae Digital Marketing \u03ba\u03b1\u03b9 SEO \u03c4\u03b7\u03c2 TWO DOTS<\/a> \u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03bd\u03b5\u03b9 \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03ba\u03bf\u03b9\u03bd\u03cc \u03c3\u03c4\u03cc\u03c7\u03bf \u03ba\u03b1\u03b9 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7, \u03cc\u03c7\u03b9 \u03c9\u03c2 \u03b1\u03c3\u03cd\u03bd\u03b4\u03b5\u03c4\u03b1 tasks.<\/p>\n<div class=\"td-comparison\">\n<p class=\"td-comparison-title\">\u0394\u03cd\u03bf \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03bf\u03af \u03c1\u03cc\u03bb\u03bf\u03b9 \u03c3\u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1<\/p>\n<div class=\"td-comparison-cards td-comparison-cards--horizontal\">\n<div class=\"td-comparison-grid td-comparison-grid--two\">\n<div class=\"td-platform-card\">\n<h3>Google: \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03b1\u03c6\u03ae \u03ba\u03b1\u03b9 \u03ba\u03ac\u03bb\u03c5\u03c8\u03b7 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7\u03c2<\/h3>\n<p>\u03a3\u03c5\u03bd\u03b4\u03ad\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03bc\u03b5 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03bf\u03cd\u03bd \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b1, \u03bb\u03cd\u03c3\u03b7, \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03ae \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf brand. \u03a4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf, \u03c4\u03bf SEO \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03b1\u03bd\u03c4\u03bf\u03cd\u03bd \u03bc\u03b5 \u03b1\u03ba\u03c1\u03af\u03b2\u03b5\u03b9\u03b1 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7.<\/p>\n<div class=\"td-badge-row\"><span class=\"td-badge\">Search intent<\/span><span class=\"td-badge\">\u03a3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7<\/span><span class=\"td-badge\">\u039c\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae<\/span><\/div>\n<\/div>\n<div class=\"td-platform-card td-platform-card--navy\">\n<h3>Social media: \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c7\u03ad\u03c3\u03b7\u03c2<\/h3>\n<p>\u03a6\u03ad\u03c1\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03c4\u03b1\u03c3\u03b7 \u03bc\u03c0\u03c1\u03bf\u03c3\u03c4\u03ac \u03c3\u03b5 \u03ba\u03bf\u03b9\u03bd\u03ac \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03bf\u03cd\u03bd \u03b1\u03ba\u03cc\u03bc\u03b7 \u03b5\u03bd\u03b5\u03c1\u03b3\u03ac, \u03b5\u03be\u03b7\u03b3\u03bf\u03cd\u03bd \u03c4\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03b1 \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03b5\u03c0\u03b1\u03c6\u03ae\u03c2 \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7.<\/p>\n<div class=\"td-badge-row\"><span class=\"td-badge\">Discovery<\/span><span class=\"td-badge\">\u0395\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7<\/span><span class=\"td-badge\">Re-engagement<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"rolos-google\">\u039f \u03c1\u03cc\u03bb\u03bf\u03c2 \u03c4\u03b7\u03c2 Google \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7<\/h2>\n<p>\u0397 Google \u03c3\u03c5\u03bd\u03b1\u03bd\u03c4\u03ac \u03c3\u03c5\u03c7\u03bd\u03ac \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03cc\u03c4\u03b1\u03bd \u03b7 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03ad\u03c7\u03b5\u03b9 \u03ae\u03b4\u03b7 \u03b4\u03b9\u03b1\u03c4\u03c5\u03c0\u03c9\u03b8\u03b5\u03af. \u039c\u03b9\u03b1 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03cc\u03c0\u03c9\u03c2 \u00ab\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03b9\u03ba\u03cc help desk \u03b3\u03b9\u03b1 \u03bc\u03b9\u03ba\u03c1\u03ae \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u00bb, \u00ab\u03ba\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03ae e-shop \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2\u00bb \u03ae \u00ab\u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf laptop \u03b3\u03b9\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u00bb \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc \u03b2\u03b1\u03b8\u03bc\u03cc \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03b9\u03b1\u03ba\u03ad\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2. \u0397 \u03c3\u03c9\u03c3\u03c4\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03c9\u03c4\u03b9\u03ba\u03ad\u03c2, \u03c3\u03c5\u03b3\u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2, \u03c4\u03bf\u03c0\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b1\u03bb\u03bb\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03b9\u03c7\u03af\u03b6\u03b5\u03b9 \u03c3\u03b5 \u03ba\u03b1\u03b8\u03b5\u03bc\u03af\u03b1 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1.<\/p>\n<p>\u03a4\u03bf \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b5\u03c3\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ac. \u03a4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c4\u03c9\u03bd Search campaigns \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c8\u03bf\u03c5\u03bd \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd, \u03b5\u03c1\u03c9\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1 \u03c4\u03bf\u03c5 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd \u03c0\u03bf\u03c5 \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03c4\u03b7 content strategy. \u0391\u03bd\u03c4\u03af\u03c3\u03c4\u03c1\u03bf\u03c6\u03b1, \u03ad\u03bd\u03b1 \u03c3\u03c9\u03c3\u03c4\u03ac \u03b4\u03bf\u03bc\u03b7\u03bc\u03ad\u03bd\u03bf site \u03bc\u03b5 \u03c3\u03b1\u03c6\u03b5\u03af\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2, \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b1 \u03ac\u03c1\u03b8\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b5\u03c2 landing pages \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b2\u03ac\u03c3\u03b7 \u03c3\u03c4\u03b9\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2. \u039f <a href=\"https:\/\/twodots.gr\/o-apolytos-odigos-gia-techniko-seo-checklist-vima-pros-vima\/\">\u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03cc\u03c2 \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2 SEO<\/a> \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03ad\u03c1\u03bf\u03c2 \u03b1\u03c5\u03c4\u03ae\u03c2 \u03c4\u03b7\u03c2 \u03b2\u03ac\u03c3\u03b7\u03c2, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c3\u03b5 \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1, canonical, mobile \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03ae tracking \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7.<\/p>\n<p>\u0397 Google \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c9\u03c2 \u03bc\u03b7\u03c7\u03b1\u03bd\u03ae \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03bf\u03c5 click. \u0388\u03bd\u03b1\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b5\u03b9 \u03c4\u03bf brand \u03c3\u03b5 video \u03ae social post, \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03ad\u03c8\u03b5\u03b9 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ac \u03b3\u03b9\u03b1 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1, \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 branded search \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03b1\u03c0\u03b5\u03af \u03b1\u03c1\u03b3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03bc\u03ad\u03c3\u03c9 Search Ad. \u0391\u03bd \u03ba\u03bf\u03b9\u03c4\u03ac\u03be\u03bf\u03c5\u03bc\u03b5 \u03bc\u03cc\u03bd\u03bf \u03c4\u03bf \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03bf \u03b2\u03ae\u03bc\u03b1, \u03c5\u03c0\u03b5\u03c1\u03b5\u03ba\u03c4\u03b9\u03bc\u03bf\u03cd\u03bc\u03b5 \u03c4\u03bf \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03c0\u03bf\u03c5 \u03ad\u03ba\u03bb\u03b5\u03b9\u03c3\u03b5 \u03c4\u03b7 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae \u03ba\u03b1\u03b9 \u03b1\u03b3\u03bd\u03bf\u03bf\u03cd\u03bc\u03b5 \u03cc\u03c3\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03cd\u03c1\u03b3\u03b7\u03c3\u03b1\u03bd \u03ae \u03c9\u03c1\u03af\u03bc\u03b1\u03c3\u03b1\u03bd \u03c4\u03b7 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7.<\/p>\n<h2 id=\"rolos-social-media\">\u039f \u03c1\u03cc\u03bb\u03bf\u03c2 \u03c4\u03c9\u03bd social media \u03c3\u03c4\u03b7 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7<\/h2>\n<p>\u03a3\u03c4\u03b1 social media \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc 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\u03bd\u03b1 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03ad\u03bd\u03b1 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1, \u03bd\u03b1 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03ae \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03af\u03bd\u03b5\u03b9 \u03c3\u03b1\u03c6\u03ae \u03bb\u03cc\u03b3\u03bf \u03b3\u03b9\u03b1 \u03c4\u03bf \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf \u03b2\u03ae\u03bc\u03b1.<\/p>\n<p>\u03a4\u03bf social \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03be\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03c3\u03cd\u03bd\u03b8\u03b5\u03c4\u03b7 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1, \u03bd\u03b1 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03c3\u03b5\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c7\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b5\u03bd\u03cc\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2, \u03bd\u03b1 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9 \u03c3\u03b5 \u03b1\u03bd\u03c4\u03b9\u03c1\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03b1\u03c0\u03bf\u03b4\u03b5\u03af\u03be\u03b5\u03b9\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2, \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ae \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ad\u03c2 \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03ad\u03c1\u03b5\u03b9\u03b5\u03c2. \u03a4\u03b1 <a href=\"https:\/\/twodots.gr\/ta-kalytera-ergaleia-diacheirisis-social-media-gia-epicheiriseis\/\">\u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7\u03c2 social media<\/a> \u03ad\u03c7\u03bf\u03c5\u03bd \u03b1\u03be\u03af\u03b1 \u03cc\u03c4\u03b1\u03bd \u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03bd\u03bf\u03c5\u03bd planning, \u03b5\u03b3\u03ba\u03c1\u03af\u03c3\u03b5\u03b9\u03c2, \u03b4\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7 \u03ba\u03b1\u03b9 reporting, \u03cc\u03c7\u03b9 \u03cc\u03c4\u03b1\u03bd \u03b1\u03c0\u03bb\u03ce\u03c2 \u03b1\u03c5\u03be\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03bf\u03bd \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc \u03c4\u03c9\u03bd posts.<\/p>\n<p>\u03a3\u03c4\u03b9\u03c2 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03b5\u03c2 social \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2, \u03c4\u03b1 audiences \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ac \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03b9\u03c7\u03bf\u03cd\u03bd \u03c3\u03c4\u03bf \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03b3\u03bd\u03ce\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7. \u0388\u03bd\u03b1 \u03c8\u03c5\u03c7\u03c1\u03cc \u03ba\u03bf\u03b9\u03bd\u03cc \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03b1\u03c0\u03cc \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03bd \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c6\u03b8\u03b7\u03ba\u03b5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd, \u03b5\u03af\u03b4\u03b5 video, \u03c3\u03c5\u03bc\u03c0\u03bb\u03ae\u03c1\u03c9\u03c3\u03b5 \u03bc\u03ad\u03c1\u03bf\u03c2 \u03bc\u03b9\u03b1\u03c2 \u03c6\u03cc\u03c1\u03bc\u03b1\u03c2 \u03ae \u03b1\u03b3\u03cc\u03c1\u03b1\u03c3\u03b5 \u03c0\u03b1\u03bb\u03b1\u03b9\u03cc\u03c4\u03b5\u03c1\u03b1. \u0397 \u03b5\u03c0\u03b1\u03bd\u03ac\u03bb\u03b7\u03c8\u03b7 \u03c4\u03b7\u03c2 \u03af\u03b4\u03b9\u03b1\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u03c3\u03b5 \u03cc\u03bb\u03bf\u03c5\u03c2 \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c3\u03b5 \u03c3\u03c0\u03b1\u03c4\u03ac\u03bb\u03b7, fatigue \u03ba\u03b1\u03b9 \u03b1\u03c3\u03b1\u03c6\u03ad\u03c2 learning.<\/p>\n<h2 id=\"customer-journey\">\u03a0\u03ce\u03c2 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03c3\u03c4\u03bf customer journey<\/h2>\n<p>\u0397 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03b1\u03c1\u03c7\u03af\u03b6\u03b5\u03b9 \u03cc\u03c4\u03b1\u03bd \u03c7\u03b1\u03c1\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b1 \u03c3\u03c4\u03ac\u03b4\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03cc\u03c4\u03b1\u03bd \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 remarketing. \u0388\u03bd\u03b1\u03c2 \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b4\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03c3\u03cd\u03bd\u03c4\u03bf\u03bc\u03bf video, \u03bd\u03b1 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9 \u03b1\u03c1\u03b3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c4\u03bf\u03bd \u03cc\u03c1\u03bf \u03c0\u03bf\u03c5 \u03ac\u03ba\u03bf\u03c5\u03c3\u03b5, \u03bd\u03b1 \u03b4\u03b9\u03b1\u03b2\u03ac\u03c3\u03b5\u03b9 \u03ad\u03bd\u03b1\u03bd \u03bf\u03b4\u03b7\u03b3\u03cc, \u03bd\u03b1 \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03b9 \u03bb\u03cd\u03c3\u03b5\u03b9\u03c2, \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03ad\u03c8\u03b5\u03b9 \u03b1\u03c0\u03cc \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b5\u03bb\u03b9\u03ba\u03ac \u03bd\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03ae\u03c3\u03b5\u03b9. \u0397 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03af\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03b3\u03c1\u03b1\u03bc\u03bc\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03ba\u03c4\u03b5\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b1\u03c0\u03cc \u03bc\u03af\u03b1 \u03c3\u03c5\u03bd\u03b5\u03b4\u03c1\u03af\u03b5\u03c2.<\/p>\n<div class=\"td-chart td-chart--comparison\">\n<p class=\"td-chart-title\">\u03a1\u03cc\u03bb\u03bf\u03c2 \u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03ce\u03bd \u03b1\u03bd\u03ac \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7\u03c2<\/p>\n<div class=\"td-chart-body\">\n<table class=\"td-comparison-table\">\n<thead>\n<tr>\n<th>\u03a3\u03c4\u03ac\u03b4\u03b9\u03bf<\/th>\n<th>Google<\/th>\n<th>Social media<\/th>\n<th>\u039a\u03bf\u03b9\u03bd\u03cc\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u0391\u03bd\u03b1\u03ba\u03ac\u03bb\u03c5\u03c8\u03b7<\/td>\n<td>\u0395\u03bd\u03b7\u03bc\u03b5\u03c1\u03c9\u03c4\u03b9\u03ba\u03cc SEO, YouTube, \u03b5\u03c5\u03c1\u03cd\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2<\/td>\n<td>Video, creators, \u03b5\u03ba\u03c0\u03b1\u03b9\u03b4\u03b5\u03c5\u03c4\u03b9\u03ba\u03cc \u03ba\u03b1\u03b9 problem-led \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf<\/td>\n<td>\u039d\u03b1 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03c4\u03b5\u03af \u03c4\u03bf \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03b7 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03bb\u03cd\u03c3\u03b7\u03c2<\/td>\n<\/tr>\n<tr>\n<td>\u0395\u03be\u03ad\u03c4\u03b1\u03c3\u03b7<\/td>\n<td>\u039f\u03b4\u03b7\u03b3\u03bf\u03af, \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03c3\u03b5\u03b9\u03c2, Search Ads, branded queries<\/td>\n<td>Case studies, demos, remarketing \u03ba\u03b1\u03b9 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03b1\u03bd\u03c4\u03b9\u03c1\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2<\/td>\n<td>\u039d\u03b1 \u03b1\u03c0\u03bf\u03ba\u03c4\u03ae\u03c3\u03b5\u03b9 \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03b5\u03c0\u03b1\u03c1\u03ba\u03ae \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03b3\u03b9\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7<\/td>\n<\/tr>\n<tr>\n<td>\u039c\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae<\/td>\n<td>High-intent search, product \u03ae service landing pages<\/td>\n<td>Retargeting \u03bc\u03b5 \u03c3\u03b1\u03c6\u03ae \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac \u03ba\u03b1\u03b9 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03b5\u03b9\u03be\u03b7<\/td>\n<td>\u039d\u03b1 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03b8\u03b5\u03af \u03b1\u03b3\u03bf\u03c1\u03ac, \u03c6\u03cc\u03c1\u03bc\u03b1, \u03ba\u03bb\u03ae\u03c3\u03b7 \u03ae \u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03b7<\/td>\n<\/tr>\n<tr>\n<td>\u0394\u03b9\u03b1\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7<\/td>\n<td>Branded search, support content \u03ba\u03b1\u03b9 account pages<\/td>\n<td>Customer content, \u03ba\u03bf\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1, \u03bd\u03ad\u03b1 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b1\u03bd\u03b1\u03b3\u03bf\u03c1\u03ac<\/td>\n<td>\u039d\u03b1 \u03b1\u03c5\u03be\u03b7\u03b8\u03bf\u03cd\u03bd \u03b1\u03be\u03af\u03b1 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7, \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b1\u03bd\u03ac\u03bb\u03b7\u03c8\u03b7<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<p>\u0393\u03b9\u03b1 \u03bd\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03b1\u03c5\u03c4\u03ae \u03b7 \u03b1\u03bb\u03bb\u03b7\u03bb\u03bf\u03c5\u03c7\u03af\u03b1, \u03c4\u03bf \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf \u03b2\u03ae\u03bc\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bb\u03bf\u03b3\u03b9\u03ba\u03cc. \u0388\u03bd\u03b1 awareness video \u03b4\u03b5\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03bd\u03b1 \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03ba\u03b1\u03c4\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03bd \u03c3\u03b5 \u03b1\u03b3\u03bf\u03c1\u03ac. \u039c\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c3\u03b5 \u03c3\u03cd\u03bd\u03c4\u03bf\u03bc\u03bf \u03bf\u03b4\u03b7\u03b3\u03cc, \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03ae \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf. \u0391\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b1, \u03bc\u03b9\u03b1 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03c5\u03c8\u03b7\u03bb\u03ae\u03c2 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7\u03c2 \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ae\u03b3\u03b5\u03b9 \u03c3\u03b5 \u03b3\u03b5\u03bd\u03b9\u03ba\u03ae \u03b1\u03c1\u03c7\u03b9\u03ba\u03ae \u03c3\u03b5\u03bb\u03af\u03b4\u03b1. \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 landing page \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b1, \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03b5\u03b9\u03be\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03bf CTA \u03c0\u03bf\u03c5 \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03b9\u03c7\u03bf\u03cd\u03bd \u03c3\u03c4\u03bf \u03b5\u03c1\u03ce\u03c4\u03b7\u03bc\u03b1.<\/p>\n<div class=\"td-decision-band\">\n<p class=\"td-decision-kicker\">\u039a\u03b1\u03bd\u03cc\u03bd\u03b1\u03c2 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae\u03c2<\/p>\n<p class=\"td-decision-title\">\u039a\u03ac\u03b8\u03b5 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03c0\u03bf\u03b9\u03bf \u03b2\u03ae\u03bc\u03b1 \u03c0\u03c1\u03bf\u03b7\u03b3\u03ae\u03b8\u03b7\u03ba\u03b5 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf.<\/p>\n<p>\u0391\u03bd \u03c4\u03bf \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc, \u03b7 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b7 landing page \u03b4\u03b5\u03bd \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7, \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c7\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03ba\u03b1\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03b5\u03b9 \u03b3\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c8\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03b1\u03c0\u03bf\u03cd\u03bd.<\/p>\n<\/div>\n<h2 id=\"minyma-periexomeno\">\u039a\u03bf\u03b9\u03bd\u03cc \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03c7\u03c9\u03c1\u03af\u03c2 \u03af\u03b4\u03b9\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c0\u03b1\u03bd\u03c4\u03bf\u03cd<\/h2>\n<p>\u0397 \u03c3\u03c5\u03bd\u03bf\u03c7\u03ae \u03b4\u03b5\u03bd \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03b1\u03bd\u03c4\u03b9\u03b3\u03c1\u03b1\u03c6\u03ae. \u03a4\u03bf \u03ba\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03cc value proposition \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03cc, \u03b1\u03bb\u03bb\u03ac \u03b7 \u03ad\u03ba\u03c6\u03c1\u03b1\u03c3\u03ae \u03c4\u03bf\u03c5 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03bc\u03b5 \u03c4\u03bf \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf. \u03a3\u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7, \u03bf \u03c4\u03af\u03c4\u03bb\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03b7 landing page \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03b1\u03bd\u03c4\u03bf\u03cd\u03bd \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac \u03c3\u03c4\u03bf intent. \u03a3\u03c4\u03b1 social media, \u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03c0\u03bb\u03b5\u03bf\u03bd\u03ad\u03ba\u03c4\u03b7\u03bc\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b5\u03af \u03c9\u03c2 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c3\u03b5\u03bd\u03ac\u03c1\u03b9\u03bf, \u03c3\u03cd\u03bd\u03c4\u03bf\u03bc\u03b7 \u03b5\u03c0\u03af\u03b4\u03b5\u03b9\u03be\u03b7, \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03ae \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7.<\/p>\n<p>\u0397 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ba\u03bf\u03b9\u03bd\u03ae \u03b2\u03b9\u03b2\u03bb\u03b9\u03bf\u03b8\u03ae\u03ba\u03b7 \u03bc\u03b7\u03bd\u03c5\u03bc\u03ac\u03c4\u03c9\u03bd: \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd, \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03c5\u03c0\u03bf\u03c3\u03c7\u03ad\u03c3\u03b5\u03b9\u03c2, \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03c4\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1, \u03c3\u03c5\u03c7\u03bd\u03ad\u03c2 \u03b1\u03bd\u03c4\u03b9\u03c1\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2, \u03b5\u03c0\u03b9\u03c4\u03c1\u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03b4\u03b9\u03b1\u03c4\u03c5\u03c0\u03ce\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 CTA \u03b1\u03bd\u03ac \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf. \u0388\u03c4\u03c3\u03b9 \u03c4\u03bf paid search, \u03c4\u03bf SEO, \u03c4\u03b1 social posts \u03ba\u03b1\u03b9 \u03c4\u03b1 ads \u03b4\u03b5\u03bd \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c5\u03c0\u03bf\u03b8\u03ad\u03c3\u03b5\u03b9\u03c2. \u03a0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1, \u03ba\u03ac\u03b8\u03b5 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03b5\u03af \u03c4\u03b7 \u03b4\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5 \u03bc\u03bf\u03c1\u03c6\u03ae \u03ba\u03b1\u03b9 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ae \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1.<\/p>\n<p>\u03a4\u03b1 insights \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03b9\u03bd\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c2 \u03c4\u03b9\u03c2 \u03b4\u03cd\u03bf \u03ba\u03b1\u03c4\u03b5\u03c5\u03b8\u03cd\u03bd\u03c3\u03b5\u03b9\u03c2. \u039f\u03b9 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c4\u03c1\u03bf\u03c6\u03bf\u03b4\u03bf\u03c4\u03ae\u03c3\u03bf\u03c5\u03bd \u03b8\u03ad\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 video, FAQ \u03ba\u03b1\u03b9 posts. \u03a4\u03b1 \u03c3\u03c7\u03cc\u03bb\u03b9\u03b1, \u03c4\u03b1 saves, \u03bf\u03b9 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c4\u03c9\u03bd social creatives \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c8\u03bf\u03c5\u03bd \u03bb\u03ad\u03be\u03b5\u03b9\u03c2, \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03c4\u03b9\u03c1\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03be\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03ac\u03c3\u03bf\u03c5\u03bd \u03c3\u03b5 landing pages, product pages \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf SEO. \u0391\u03c5\u03c4\u03ae \u03b7 \u03c1\u03bf\u03ae \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf content system \u03c0\u03b9\u03bf \u03b1\u03ba\u03c1\u03b9\u03b2\u03ad\u03c2 \u03bc\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03ba\u03cd\u03ba\u03bb\u03bf.<\/p>\n<h2 id=\"landing-pages\">Landing pages \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b4\u03ad\u03bf\u03c5\u03bd \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc<\/h2>\n<p>\u0397 landing page \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03cc\u03c0\u03bf\u03c5 \u03c4\u03b1 \u03b4\u03cd\u03bf \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03c3\u03c5\u03bd\u03b1\u03bd\u03c4\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c4\u03bf\u03c5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7. \u0391\u03bd \u03c6\u03bf\u03c1\u03c4\u03ce\u03bd\u03b5\u03b9 \u03b1\u03c1\u03b3\u03ac, \u03b4\u03b5\u03bd \u03b5\u03be\u03b7\u03b3\u03b5\u03af \u03ac\u03bc\u03b5\u03c3\u03b1 \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03c4\u03b1\u03c3\u03b7 \u03ae \u03ba\u03c1\u03cd\u03b2\u03b5\u03b9 \u03c4\u03bf CTA, \u03b7 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7 \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b4\u03b9\u03bf\u03c1\u03b8\u03ce\u03c3\u03b5\u03b9 \u03c4\u03bf \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1. \u0397 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03b6\u03b5\u03b9 \u03c4\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2, \u03bd\u03b1 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ac \u03c3\u03c4\u03b9\u03c2 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03b2\u03b5\u03b2\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1.<\/p>\n<p>\u0393\u03b9\u03b1 \u03c5\u03c8\u03b7\u03bb\u03ae \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b1\u03c6\u03ae\u03c2 \u03c4\u03af\u03c4\u03bb\u03bf\u03c2, \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03cc\u03c6\u03b5\u03bb\u03bf\u03c2, \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac, \u03b1\u03c0\u03bf\u03b4\u03b5\u03af\u03be\u03b5\u03b9\u03c2, \u03cc\u03c1\u03bf\u03b9 \u03ba\u03b1\u03b9 \u03ac\u03bc\u03b5\u03c3\u03bf CTA. \u0393\u03b9\u03b1 \u03ba\u03bf\u03b9\u03bd\u03ac \u03b1\u03c1\u03c7\u03b9\u03ba\u03bf\u03cd \u03c3\u03c4\u03b1\u03b4\u03af\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b5\u03ba\u03c0\u03b1\u03b9\u03b4\u03b5\u03c5\u03c4\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf, \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2 \u03ae \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7. \u0397 \u03af\u03b4\u03b9\u03b1 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c5\u03c0\u03bf\u03c7\u03c1\u03b5\u03c9\u03bc\u03ad\u03bd\u03bf \u03bd\u03b1 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03b5\u03c4\u03b5\u03af \u03ba\u03ac\u03b8\u03b5 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7. \u0397 <a href=\"https:\/\/twodots.gr\/kataskevi-istoselidon\/\">\u03ba\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03ae \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd<\/a> \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03c4\u03b7 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5, campaigns, analytics \u03ba\u03b1\u03b9 conversion paths \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03b9\u03c4\u03b5\u03ba\u03c4\u03bf\u03bd\u03b9\u03ba\u03ae \u03c4\u03b7\u03c2.<\/p>\n<p>\u03a3\u03c4\u03bf e-commerce \u03b7 \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03b9\u03c7\u03af\u03b1 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03c0\u03b9\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7. Product feed, \u03b4\u03b9\u03b1\u03b8\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1, \u03c4\u03b9\u03bc\u03ae, \u03c0\u03b1\u03c1\u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03ba\u03b1\u03b9 landing URL \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bc\u03c6\u03c9\u03bd\u03bf\u03cd\u03bd. \u0388\u03bd\u03b1 social creative \u03c0\u03bf\u03c5 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b7 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03ae \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd, \u03cc\u03c7\u03b9 \u03c3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03b3\u03b5\u03bd\u03b9\u03ba\u03cc \u03ba\u03b1\u03c4\u03ac\u03bb\u03bf\u03b3\u03bf. \u039f \u03af\u03b4\u03b9\u03bf\u03c2 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b1\u03c2 \u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03bf <a href=\"https:\/\/twodots.gr\/kataskevi-eshop\/\">\u0415\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u0435\u043d \u043c\u0430\u0433\u0430\u0437\u0438\u043d<\/a>: \u03b7 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03c1\u03bf\u03ae \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ae\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03ad\u03c9\u03c2 \u03c4\u03bf checkout.<\/p>\n<h2 id=\"tracking-foundation\">\u0397 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03bf\u03c5 tracking \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03bf\u03c0\u03bf\u03b9\u03bf\u03b4\u03ae\u03c0\u03bf\u03c4\u03b5 budget<\/h2>\n<p>\u03a4\u03bf tracking \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03c4\u03b5\u03af \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2. \u03a0\u03c1\u03ce\u03c4\u03b1 \u03bf\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2: \u03b1\u03b3\u03bf\u03c1\u03ac, qualified lead, \u03c4\u03b7\u03bb\u03b5\u03c6\u03c9\u03bd\u03b9\u03ba\u03ae \u03ba\u03bb\u03ae\u03c3\u03b7, \u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03b7, \u03b1\u03af\u03c4\u03b7\u03bc\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac\u03c2 \u03ae \u03ac\u03bb\u03bb\u03b7 \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae. \u039c\u03b5\u03c4\u03ac \u03c7\u03b1\u03c1\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b1 \u03b5\u03bd\u03b4\u03b9\u03ac\u03bc\u03b5\u03c3\u03b1 events \u03c0\u03bf\u03c5 \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03c4\u03b7 \u03b4\u03b9\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7, \u03cc\u03c0\u03c9\u03c2 view item, add to cart, \u03ad\u03bd\u03b1\u03c1\u03be\u03b7 checkout, \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b7\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2 \u03ae \u03bf\u03bb\u03bf\u03ba\u03bb\u03ae\u03c1\u03c9\u03c3\u03b7 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03bf\u03cd \u03b2\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2 \u03c6\u03cc\u03c1\u03bc\u03b1\u03c2.<\/p>\n<p>\u0397 Google Analytics \u03c0\u03c1\u03bf\u03c4\u03b5\u03af\u03bd\u03b5\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ae UTM parameters \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03c7\u03b5\u03b9\u03c1\u03bf\u03ba\u03af\u03bd\u03b7\u03c4\u03b1 \u03b5\u03c0\u03b9\u03c3\u03b7\u03bc\u03b1\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2. \u03a4\u03b1 <code>utm_source<\/code>, <code>utm_medium<\/code> \u0438 <code>utm_campaign<\/code> \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03bf\u03b9\u03bd\u03ae, \u03c0\u03b5\u03b6\u03ae \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ae \u03bf\u03bd\u03bf\u03bc\u03b1\u03c4\u03bf\u03bb\u03bf\u03b3\u03af\u03b1. \u03a4\u03bf <code>utm_content<\/code> \u03b2\u03bf\u03b7\u03b8\u03ac \u03bd\u03b1 \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ac \u03ae \u03b8\u03ad\u03c3\u03b5\u03b9\u03c2. \u0391\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03c3\u03b5 \u03ba\u03b5\u03c6\u03b1\u03bb\u03b1\u03af\u03b1, \u03c3\u03c5\u03bd\u03c4\u03bf\u03bc\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b5\u03c2 \u03ae \u03bf\u03bd\u03cc\u03bc\u03b1\u03c4\u03b1 \u03b4\u03b9\u03b1\u03c3\u03c0\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03c3\u03b5 \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03b3\u03c1\u03b1\u03bc\u03bc\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03bf reporting \u03b1\u03bd\u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03bf.<\/p>\n<p>\u0393\u03b9\u03b1 \u03c4\u03b7 Meta, \u03c4\u03bf Pixel \u03ba\u03b1\u03b9 \u03c4\u03bf Conversions API \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03c3\u03c5\u03bc\u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03b3\u03b9\u03b1 website events. \u0397 Meta \u03b5\u03c0\u03b9\u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf Conversions API \u03b4\u03b5\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03c4\u03c1\u03cc\u03c0\u03bf \u03c0\u03b1\u03c1\u03ac\u03ba\u03b1\u03bc\u03c8\u03b7\u03c2 \u03c4\u03c9\u03bd \u03ba\u03b1\u03bd\u03cc\u03bd\u03c9\u03bd \u03b1\u03c0\u03bf\u03c1\u03c1\u03ae\u03c4\u03bf\u03c5. \u0391\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b1, \u03c4\u03b1 Google tags, \u03c4\u03b1 enhanced conversions \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03c1\u03c5\u03b8\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 consent \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03c5\u03bb\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7, \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf \u03ba\u03b1\u03b9 \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03b9\u03c9\u03bc\u03ad\u03bd\u03b7 \u03bd\u03bf\u03bc\u03b9\u03ba\u03ae \u03b2\u03ac\u03c3\u03b7. \u0397 \u03c3\u03c5\u03bb\u03bb\u03bf\u03b3\u03ae \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03c9\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03cc \u03bc\u03cc\u03bd\u03b7 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7.<\/p>\n<div class=\"td-chart td-chart--comparison\">\n<p class=\"td-chart-title\">\u0395\u03bb\u03ac\u03c7\u03b9\u03c3\u03c4\u03bf measurement plan \u03b3\u03b9\u03b1 \u03ba\u03bf\u03b9\u03bd\u03ae \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1<\/p>\n<div class=\"td-chart-body\">\n<table class=\"td-comparison-table\">\n<thead>\n<tr>\n<th>\u0395\u03c0\u03af\u03c0\u03b5\u03b4\u03bf<\/th>\n<th>\u03a4\u03b9 \u03bf\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9<\/th>\n<th>\u03a4\u03b9 \u03b5\u03bb\u03ad\u03b3\u03c7\u03b5\u03c4\u03b1\u03b9<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u03a3\u03c4\u03cc\u03c7\u03bf\u03b9<\/td>\n<td>\u0391\u03b3\u03bf\u03c1\u03ad\u03c2, \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1 leads, \u03ba\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2, \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03be\u03af\u03b1<\/td>\n<td>\u0391\u03bd \u03ba\u03ac\u03b8\u03b5 conversion \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af \u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1<\/td>\n<\/tr>\n<tr>\n<td>Events<\/td>\n<td>\u039a\u03bf\u03b9\u03bd\u03ac \u03bf\u03bd\u03cc\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03ac\u03bc\u03b5\u03c4\u03c1\u03bf\u03b9 \u03b3\u03b9\u03b1 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b5\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2<\/td>\n<td>\u0394\u03b9\u03c0\u03bb\u03ad\u03c2 \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03b1\u03c6\u03ad\u03c2, \u03c7\u03b1\u03bc\u03ad\u03bd\u03b1 events \u03ba\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b1\u03be\u03af\u03b1 \u03c3\u03c5\u03bd\u03b1\u03bb\u03bb\u03b1\u03b3\u03ae\u03c2<\/td>\n<\/tr>\n<tr>\n<td>Campaign tagging<\/td>\n<td>\u03a3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ac source, medium, campaign \u03ba\u03b1\u03b9 content<\/td>\n<td>Case sensitivity, \u03bb\u03ac\u03b8\u03b7 \u03bf\u03bd\u03bf\u03bc\u03b1\u03c4\u03bf\u03bb\u03bf\u03b3\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03c4\u03b1\u03c7\u03c9\u03c1\u03af\u03c3\u03b5\u03b9\u03c2 \u03c9\u03c2 not set<\/td>\n<\/tr>\n<tr>\n<td>\u03a0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2<\/td>\n<td>Google Ads, GA4, Search Console \u03ba\u03b1\u03b9 social event sources<\/td>\n<td>\u03a3\u03c5\u03bd\u03b4\u03ad\u03c3\u03b5\u03b9\u03c2 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03ce\u03bd, attribution windows \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03ba\u03bb\u03af\u03c3\u03b5\u03b9\u03c2<\/td>\n<\/tr>\n<tr>\n<td>\u041a\u0430\u0447\u0435\u0441\u0442\u0432\u043e<\/td>\n<td>\u03a4\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc test plan \u03ba\u03b1\u03b9 \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03af\u03c9\u03c3\u03b7 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ce\u03bd<\/td>\n<td>Consent, cross-domain \u03c1\u03bf\u03ad\u03c2, referrals, checkout \u03ba\u03b1\u03b9 CRM handoff<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<h2 id=\"attribution\">Attribution \u03c7\u03c9\u03c1\u03af\u03c2 \u03b2\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03ac\u03c3\u03bc\u03b1\u03c4\u03b1<\/h2>\n<p>\u03a4\u03bf attribution \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03b5\u03b9 credit \u03c3\u03c4\u03b1 \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03b5\u03c0\u03b1\u03c6\u03ae\u03c2 \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 key event. \u0394\u03b5\u03bd \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b1\u03c0\u03cc\u03bb\u03c5\u03c4\u03b7 \u03b1\u03bb\u03ae\u03b8\u03b5\u03b9\u03b1. \u039a\u03ac\u03b8\u03b5 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc \u03c3\u03cd\u03bd\u03bf\u03bb\u03bf \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd, \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03b4\u03b9\u03ba\u03ac \u03c4\u03b7\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b8\u03c5\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 click-through \u03ae view-through interactions. \u0393\u03b9\u2019 \u03b1\u03c5\u03c4\u03cc \u03bf\u03b9 \u03b1\u03c1\u03b9\u03b8\u03bc\u03bf\u03af \u03c4\u03bf\u03c5 Google Ads, \u03c4\u03bf\u03c5 Meta Ads Manager \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5 GA4 \u03b4\u03b5\u03bd \u03b1\u03bd\u03b1\u03bc\u03ad\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03c4\u03b1\u03c5\u03c4\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9.<\/p>\n<p>\u03a4\u03bf GA4 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c4\u03b5\u03b9 attribution reports \u03ba\u03b1\u03b9 conversion paths \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03be\u03b5\u03c4\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03c3\u03c5\u03bd\u03b5\u03b9\u03c3\u03c6\u03bf\u03c1\u03ac \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ce\u03bd \u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03ce\u03bd. \u0397 data-driven attribution \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c4\u03b1 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c4\u03b7\u03c2 \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03b7\u03c3\u03af\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b5\u03af\u03bc\u03b5\u03b9 credit, \u03b5\u03bd\u03ce \u03c4\u03b1 last-click \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03b1 \u03b4\u03af\u03bd\u03bf\u03c5\u03bd \u03c4\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03c3\u03c4\u03bf \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03bf \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b9\u03bc\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf. \u0397 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf\u03c5 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03bc\u03ae, \u03cc\u03c7\u03b9 \u03c4\u03bf\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc \u03c4\u03c9\u03bd \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03b9\u03ce\u03bd \u03ae \u03c4\u03c9\u03bd leads.<\/p>\n<p>\u0397 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7 \u03c3\u03c5\u03bd\u03b4\u03c5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03c1\u03b5\u03b9\u03c2 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ad\u03c2. \u03a0\u03c1\u03ce\u03c4\u03bf\u03bd, platform reporting \u03b3\u03b9\u03b1 optimization \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03bf \u03ba\u03ac\u03b8\u03b5 \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1. \u0394\u03b5\u03cd\u03c4\u03b5\u03c1\u03bf\u03bd, cross-channel analytics \u03b3\u03b9\u03b1 \u03ba\u03bf\u03b9\u03bd\u03ae \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7. \u03a4\u03c1\u03af\u03c4\u03bf\u03bd, \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc e-shop, CRM \u03ae ERP \u03b3\u03b9\u03b1 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2, margin \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 lead. \u038c\u03c4\u03b1\u03bd \u03c4\u03bf budget \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc, \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c4\u03b5\u03b8\u03bf\u03cd\u03bd controlled tests, \u03b3\u03b5\u03c9\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03c3\u03b5\u03b9\u03c2 \u03ae incrementality experiments, \u03ce\u03c3\u03c4\u03b5 \u03b7 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03bd\u03b1 \u03bc\u03b7 \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c3\u03b5 \u03b1\u03c0\u03bf\u03b4\u03b9\u03b4\u03cc\u03bc\u03b5\u03bd\u03bf credit.<\/p>\n<div class=\"td-decision-band\">\n<p class=\"td-decision-kicker\">\u039a\u03b1\u03bd\u03cc\u03bd\u03b1\u03c2 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7\u03c2<\/p>\n<p class=\"td-decision-title\">\u039c\u03b7 \u03b6\u03b7\u03c4\u03ac\u03c4\u03b5 \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 attribution report \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03b5\u03af\u03be\u03b5\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c4\u03bf\u03c5 \u03c4\u03b7\u03bd \u03b1\u03b9\u03c4\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1.<\/p>\n<p>\u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03c4\u03bf \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03ae\u03c3\u03b5\u03c4\u03b5 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03bc\u03ae credit, \u03b1\u03bb\u03bb\u03ac \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03b9\u03ce\u03c3\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2, \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 leads, \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03bb\u03b5\u03b3\u03c7\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03b4\u03bf\u03ba\u03b9\u03bc\u03ad\u03c2 \u03cc\u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c6\u03b9\u03ba\u03c4\u03cc.<\/p>\n<\/div>\n<h2 id=\"budget\">\u03a0\u03ce\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03ad\u03bc\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf budget \u03b1\u03bd\u03ac \u03c1\u03cc\u03bb\u03bf<\/h2>\n<p>\u0394\u03b5\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03ba\u03b1\u03b8\u03bf\u03bb\u03b9\u03ba\u03cc \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03c0\u03bf\u03c5 \u03bd\u03b1 \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7. \u0397 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03bc\u03ae \u03b5\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03b1\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03ae\u03b4\u03b7 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7, \u03c4\u03bf \u03bc\u03ad\u03b3\u03b5\u03b8\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2, \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03bf \u03ba\u03ad\u03c1\u03b4\u03bf\u03c5\u03c2, \u03c4\u03b7 \u03b4\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b1 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7\u03c2, \u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03bf\u03cd \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b9\u03ba\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9. \u0388\u03bd\u03b1 brand \u03c0\u03bf\u03c5 \u03bb\u03b1\u03bd\u03c3\u03ac\u03c1\u03b5\u03b9 \u03bd\u03ad\u03b1 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2. \u039c\u03b9\u03b1 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1 \u03bc\u03b5 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03cc \u03cc\u03b3\u03ba\u03bf high-intent \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03b5\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c3\u03c4\u03b7\u03bd \u03ba\u03ac\u03bb\u03c5\u03c8\u03ae \u03c4\u03bf\u03c5\u03c2.<\/p>\n<p>\u039f \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03cc\u03c2 \u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03c3\u03b5 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ad\u03c2 \u03b6\u03ce\u03bd\u03b5\u03c2: capture demand, create demand, re-engage \u03ba\u03b1\u03b9 experimentation. \u039a\u03ac\u03b8\u03b5 \u03b6\u03ce\u03bd\u03b7 \u03ad\u03c7\u03b5\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc KPI \u03ba\u03b1\u03b9 \u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03bf\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1. \u0391\u03bd \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03b7\u03b8\u03b5\u03af \u03c4\u03bf prospecting \u03bc\u03b5 \u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03ac\u03bc\u03b5\u03c3\u03bf CPA \u03b5\u03bd\u03cc\u03c2 branded search campaign, \u03b8\u03b1 \u03c0\u03b5\u03c1\u03b9\u03ba\u03bf\u03c0\u03b5\u03af \u03b7 \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03c4\u03c1\u03bf\u03c6\u03bf\u03b4\u03bf\u03c4\u03b5\u03af \u03c4\u03bf \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf \u03ba\u03cd\u03bc\u03b1 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd. \u0391\u03bd\u03c4\u03af\u03c3\u03c4\u03c1\u03bf\u03c6\u03b1, awareness \u03c7\u03c9\u03c1\u03af\u03c2 \u03cc\u03c1\u03b9\u03bf, \u03c0\u03bb\u03ac\u03bd\u03bf \u03bc\u03b5\u03c4\u03ac\u03b2\u03b1\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03ce\u03bd\u03b5\u03b9 budget \u03c7\u03c9\u03c1\u03af\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03c4\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03b7.<\/p>\n<p>\u039f\u03b9 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c1\u03c5\u03b8\u03bc\u03cc \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bc\u03ac\u03b8\u03b7\u03c3\u03b7. \u03a3\u03c5\u03bd\u03b5\u03c7\u03b5\u03af\u03c2 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b5\u03c2 \u03bc\u03b5\u03c4\u03b1\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03b9\u03c2 budget, \u03bd\u03ad\u03b1 audiences, \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03c3\u03c4\u03bf conversion event \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac creatives \u03c4\u03b1\u03c5\u03c4\u03cc\u03c7\u03c1\u03bf\u03bd\u03b1 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03b1\u03b4\u03cd\u03bd\u03b1\u03c4\u03bf \u03bd\u03b1 \u03b1\u03c0\u03bf\u03bc\u03bf\u03bd\u03c9\u03b8\u03b5\u03af \u03c4\u03b9 \u03b5\u03c0\u03b7\u03c1\u03ad\u03b1\u03c3\u03b5 \u03c4\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1. \u0397 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b7\u03bc\u03b5\u03c1\u03bf\u03bb\u03cc\u03b3\u03b9\u03bf \u03b1\u03bb\u03bb\u03b1\u03b3\u03ce\u03bd, \u03b5\u03bb\u03ac\u03c7\u03b9\u03c3\u03c4\u03bf \u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03c0\u03b1\u03c1\u03ac\u03b8\u03c5\u03c1\u03bf \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03b1\u03c6\u03ae \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1 \u03b3\u03b9\u03b1 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7, \u03bc\u03b5\u03af\u03c9\u03c3\u03b7 \u03ae \u03c0\u03b1\u03cd\u03c3\u03b7.<\/p>\n<h2 id=\"plano-efarmogis\">\u03a0\u03bb\u03ac\u03bd\u03bf \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae\u03c2 \u03c3\u03b5 \u03bf\u03ba\u03c4\u03ce \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1<\/h2>\n<p>\u0397 \u03b5\u03bd\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03b4\u03b5\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03b9 \u03bc\u03b5 \u03c3\u03cd\u03bd\u03b8\u03b5\u03c4\u03bf martech stack. \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c0\u03c1\u03ce\u03c4\u03b1 \u03ba\u03bf\u03b9\u03bd\u03ae \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1 \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03b5 business owner, marketing, content \u03ba\u03b1\u03b9 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03bf\u03bc\u03ac\u03b4\u03b1. \u03a4\u03b1 \u03b1\u03ba\u03cc\u03bb\u03bf\u03c5\u03b8\u03b1 \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03b5\u03bb\u03b5\u03b3\u03c7\u03cc\u03bc\u03b5\u03bd\u03b7 \u03b2\u03ac\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03c0\u03b5\u03ba\u03c4\u03b1\u03b8\u03b5\u03af.<\/p>\n<div class=\"td-step-list\">\n<div class=\"td-step-list-title\">\u0391\u03c0\u03cc \u03c4\u03b1 \u03b1\u03c3\u03cd\u03bd\u03b4\u03b5\u03c4\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03c3\u03b5 \u03ba\u03bf\u03b9\u03bd\u03cc growth plan<\/div>\n<ol>\n<li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 1<\/span><strong>\u039f\u03c1\u03af\u03c3\u03c4\u03b5 \u03c4\u03bf \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1<\/strong>\n<p>\u0395\u03c0\u03b9\u03bb\u03ad\u03be\u03c4\u03b5 \u03c4\u03b7\u03bd \u03ba\u03cd\u03c1\u03b9\u03b1 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03be\u03af\u03b1 \u03c4\u03b7\u03c2: \u03b1\u03b3\u03bf\u03c1\u03ac, \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf lead, \u03ba\u03bb\u03ae\u03c3\u03b7, \u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03b7 \u03ae \u03b5\u03c0\u03b1\u03bd\u03ac\u03bb\u03b7\u03c8\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2. \u039e\u03b5\u03c7\u03c9\u03c1\u03af\u03c3\u03c4\u03b5 \u03c4\u03b1 diagnostic events \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 conversions.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 2<\/span><strong>\u03a7\u03b1\u03c1\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03ae\u03c3\u03c4\u03b5 \u03ba\u03bf\u03b9\u03bd\u03ac \u03ba\u03b1\u03b9 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7<\/strong>\n<p>\u039a\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c8\u03c4\u03b5 \u03c4\u03b9 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ac \u03ba\u03ac\u03b8\u03b5 \u03ba\u03bf\u03b9\u03bd\u03cc, \u03c0\u03bf\u03b9\u03bf \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9, \u03c0\u03bf\u03b9\u03b1 \u03b1\u03bd\u03c4\u03af\u03c1\u03c1\u03b7\u03c3\u03b7 \u03ad\u03c7\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03c3\u03b5\u03b9.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 3<\/span><strong>\u039f\u03c1\u03af\u03c3\u03c4\u03b5 \u03c4\u03bf\u03bd \u03c1\u03cc\u03bb\u03bf \u03ba\u03ac\u03b8\u03b5 \u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03bf\u03cd<\/strong>\n<p>\u0391\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03c3\u03c4\u03b5 \u03c0\u03bf\u03b9\u03bf \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7, \u03c0\u03bf\u03b9\u03bf \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9, \u03c0\u03bf\u03b9\u03bf \u03b5\u03c0\u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03bf \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03b9 \u03b4\u03b9\u03b1\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7 \u03ae \u03b5\u03c0\u03b1\u03bd\u03b1\u03b3\u03bf\u03c1\u03ac.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 4<\/span><strong>\u03a7\u03c4\u03af\u03c3\u03c4\u03b5 \u03ba\u03bf\u03b9\u03bd\u03cc message map<\/strong>\n<p>\u03a3\u03c5\u03bd\u03b4\u03ad\u03c3\u03c4\u03b5 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1, \u03c5\u03c0\u03bf\u03c3\u03c7\u03ad\u03c3\u03b5\u03b9\u03c2, \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03c4\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1, \u03b1\u03bd\u03c4\u03b9\u03c1\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 CTA. \u03a0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03c3\u03c4\u03b5 \u03c4\u03b7 \u03bc\u03bf\u03c1\u03c6\u03ae \u03b1\u03bd\u03ac \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03b7 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae \u03c0\u03c1\u03cc\u03c4\u03b1\u03c3\u03b7 \u03b1\u03be\u03af\u03b1\u03c2.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 5<\/span><strong>\u0394\u03b9\u03bf\u03c1\u03b8\u03ce\u03c3\u03c4\u03b5 landing pages \u03ba\u03b1\u03b9 tracking<\/strong>\n<p>\u0395\u03bb\u03ad\u03b3\u03be\u03c4\u03b5 message match, mobile \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1, \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1, \u03c6\u03cc\u03c1\u03bc\u03b5\u03c2, checkout, events, UTM naming, consent \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b4\u03ad\u03c3\u03b5\u03b9\u03c2 \u03c4\u03c9\u03bd \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03ce\u03bd.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 6<\/span><strong>\u039e\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03bc\u03b5 \u03b5\u03bb\u03b5\u03b3\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf campaign matrix<\/strong>\n<p>\u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc audiences, intents \u03ba\u03b1\u03b9 creatives, \u03ce\u03c3\u03c4\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03c5\u03c0\u03cc\u03b8\u03b5\u03c3\u03b7 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c3\u03b1\u03c6\u03ae \u03c3\u03ba\u03bf\u03c0\u03cc \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03b7\u03b8\u03b5\u03af.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 7<\/span><strong>\u0394\u03b9\u03b1\u03b2\u03ac\u03c3\u03c4\u03b5 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1<\/strong>\n<p>\u03a3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b5 platform reports, GA4 paths, Search Console, CRM \u03ba\u03b1\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2. \u0395\u03bb\u03ad\u03b3\u03be\u03c4\u03b5 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 lead \u03ba\u03b1\u03b9 margin, \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03cc\u03b3\u03ba\u03bf conversions.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 8<\/span><strong>\u0392\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03c4\u03b5 \u03c3\u03b5 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03bf\u03cd\u03c2 \u03ba\u03cd\u03ba\u03bb\u03bf\u03c5\u03c2<\/strong>\n<p>\u039a\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c8\u03c4\u03b5 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2, \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03c4\u03b5 \u03cc\u03c3\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd, \u03bc\u03b5\u03c4\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b5 insights \u03bc\u03b5\u03c4\u03b1\u03be\u03cd Google \u03ba\u03b1\u03b9 social \u03ba\u03b1\u03b9 \u03b1\u03c5\u03be\u03ae\u03c3\u03c4\u03b5 budget \u03bc\u03cc\u03bd\u03bf \u03cc\u03c4\u03b1\u03bd \u03b7 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b7.<\/p>\n<\/li>\n<\/ol>\n<\/div>\n<h2 id=\"syxna-lathi\">\u03a4\u03b1 \u03bb\u03ac\u03b8\u03b7 \u03c0\u03bf\u03c5 \u03b1\u03c0\u03bf\u03c3\u03c5\u03bd\u03b4\u03ad\u03bf\u03c5\u03bd Google \u03ba\u03b1\u03b9 social media<\/h2>\n<p>\u03a4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03bb\u03ac\u03b8\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03bf\u03af \u03c3\u03c4\u03cc\u03c7\u03bf\u03b9. \u0391\u03bd \u03c4\u03bf Google Ads \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 qualified leads \u03ba\u03b1\u03b9 \u03b7 social \u03bf\u03bc\u03ac\u03b4\u03b1 \u03b3\u03b9\u03b1 clicks \u03ae engagement, \u03c4\u03b1 reports \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03b5\u03b8\u03bf\u03cd\u03bd. \u03a4\u03bf \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b1\u03c0\u03bf\u03c3\u03c0\u03b1\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03bf\u03bd\u03bf\u03bc\u03b1\u03c4\u03bf\u03bb\u03bf\u03b3\u03af\u03b1. \u03a7\u03c9\u03c1\u03af\u03c2 \u03ba\u03bf\u03b9\u03bd\u03ac campaign names \u03ba\u03b1\u03b9 UTM rules, \u03c4\u03bf GA4 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03b9 \u03ba\u03b1\u03c4\u03b1\u03ba\u03b5\u03c1\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c0\u03b7\u03b3\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf reporting \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03c7\u03b5\u03b9\u03c1\u03bf\u03ba\u03af\u03bd\u03b7\u03c4\u03b7 \u03b4\u03b9\u03cc\u03c1\u03b8\u03c9\u03c3\u03b7.<\/p>\n<p>\u03a4\u03c1\u03af\u03c4\u03bf \u03bb\u03ac\u03b8\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc \u03ba\u03b1\u03b9 \u03b7 \u03af\u03b4\u03b9\u03b1 landing page \u03b3\u03b9\u03b1 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03b8\u03ad\u03c3\u03b5\u03b9\u03c2. \u0388\u03bd\u03b1\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03c0\u03c1\u03ce\u03c4\u03b7 \u03c6\u03bf\u03c1\u03ac \u03c4\u03bf brand \u03b4\u03b5\u03bd \u03ad\u03c7\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03af\u03b4\u03b9\u03b5\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03bd \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ac \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1. \u03a4\u03ad\u03c4\u03b1\u03c1\u03c4\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c5\u03c0\u03b5\u03c1\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c3\u03b7 \u03b1\u03c0\u03cc platform-reported conversions \u03c7\u03c9\u03c1\u03af\u03c2 \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03b9\u03ce\u03bd, CRM \u03ae \u03b4\u03b9\u03c0\u03bb\u03bf\u03b5\u03b3\u03b3\u03c1\u03b1\u03c6\u03ce\u03bd. \u03a0\u03ad\u03bc\u03c0\u03c4\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ae\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c0\u03bf\u03bb\u03bb\u03ce\u03bd \u03bc\u03b5\u03c4\u03b1\u03b2\u03bb\u03b7\u03c4\u03ce\u03bd, \u03c0\u03bf\u03c5 \u03b1\u03ba\u03c5\u03c1\u03ce\u03bd\u03b5\u03b9 \u03c4\u03bf learning.<\/p>\n<p>\u0395\u03be\u03af\u03c3\u03bf\u03c5 \u03c0\u03c1\u03bf\u03b2\u03bb\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b1\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b7 \u03c0\u03c1\u03bf\u03c3\u03b8\u03ae\u03ba\u03b7 remarketing \u03c7\u03c9\u03c1\u03af\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b5\u03be\u03b1\u03af\u03c1\u03b5\u03c3\u03b7\u03c2. \u039f\u03b9 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03bd\u03c4\u03b5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2, \u03bf\u03b9 \u03c0\u03c1\u03cc\u03c3\u03c6\u03b1\u03c4\u03b5\u03c2 conversions, \u03bf\u03b9 \u03b5\u03c1\u03b3\u03b1\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf\u03b9 \u03ae \u03bf\u03b9 \u03bc\u03b7 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf\u03b9 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03b6\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b2\u03bb\u03ad\u03c0\u03bf\u03c5\u03bd \u03ac\u03c3\u03c7\u03b5\u03c4\u03b1 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1. \u0397 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b4\u03bf\u03bc\u03ae \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 exclusions, frequency review, product availability \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03b3\u03b9\u03b1 acquisition \u03ba\u03b1\u03b9 retention.<\/p>\n<h2 id=\"kpis\">\u03a0\u03bf\u03b9\u03b1 KPIs \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c0\u03c1\u03cc\u03bf\u03b4\u03bf<\/h2>\n<p>\u03a4\u03b1 KPIs \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03c4\u03bf\u03bd \u03c1\u03cc\u03bb\u03bf \u03c4\u03bf\u03c5 \u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03bf\u03cd \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03ad\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03bf \u03c4\u03b5\u03bb\u03b9\u03ba\u03cc \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1. \u03a3\u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03b5\u03be\u03b5\u03c4\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 search impression share \u03cc\u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03bd\u03cc\u03b7\u03bc\u03b1, \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 queries, CTR, conversion rate, \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03be\u03af\u03b1 conversion. \u03a3\u03c4\u03bf social prospecting \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03b7 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae\u03c2, \u03b7 \u03b1\u03c0\u03cc\u03ba\u03c1\u03b9\u03c3\u03b7 \u03c3\u03c4\u03bf \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc, \u03bf\u03b9 \u03bd\u03ad\u03bf\u03b9 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf\u03b9 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b7 \u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03c3\u03c4\u03b7 \u03bc\u03b5\u03c4\u03b1\u03b3\u03b5\u03bd\u03ad\u03c3\u03c4\u03b5\u03c1\u03b7 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7. \u03a3\u03c4\u03bf retargeting \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03ba\u03ac\u03bb\u03c5\u03c8\u03b7, frequency, incremental conversions \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c6\u03c5\u03b3\u03ae \u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03b9\u03ba\u03ae\u03c2 \u03ad\u03ba\u03b8\u03b5\u03c3\u03b7\u03c2.<\/p>\n<div class=\"td-chart td-chart--comparison\">\n<p class=\"td-chart-title\">KPIs \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b4\u03ad\u03bf\u03c5\u03bd media \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1<\/p>\n<div class=\"td-chart-body\">\n<table class=\"td-comparison-table\">\n<thead>\n<tr>\n<th>\u0395\u03c1\u03ce\u03c4\u03b7\u03bc\u03b1<\/th>\n<th>\u0395\u03bd\u03b4\u03b5\u03b9\u03ba\u03c4\u03b9\u03ba\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1<\/th>\n<th>\u0395\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b5\u03c1\u03bc\u03b7\u03bd\u03b5\u03af\u03b1<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bc\u03b5 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ae \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7;<\/td>\n<td>\u039d\u03ad\u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2, engaged visits, branded search, search categories<\/td>\n<td>\u0391\u03bd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03bf brand \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1<\/td>\n<\/tr>\n<tr>\n<td>\u039a\u03b1\u03bb\u03cd\u03c0\u03c4\u03bf\u03c5\u03bc\u03b5 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03c3\u03b1 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7;<\/td>\n<td>Queries, impression share, organic visibility, qualified traffic<\/td>\n<td>\u0391\u03bd \u03b5\u03bc\u03c6\u03b1\u03bd\u03b9\u03b6\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5 \u03cc\u03c4\u03b1\u03bd \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03b5\u03be\u03b5\u03c4\u03ac\u03b6\u03b5\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03bb\u03cd\u03c3\u03b7<\/td>\n<\/tr>\n<tr>\n<td>\u039c\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1;<\/td>\n<td>Conversion rate, form completion, checkout completion, call quality<\/td>\n<td>\u0391\u03bd landing page, \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03bc\u03b5\u03b9\u03ce\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c4\u03c1\u03b9\u03b2\u03ae<\/td>\n<\/tr>\n<tr>\n<td>\u0395\u03af\u03bd\u03b1\u03b9 \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03cc\u03c1\u03b1 \u03b7 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7;<\/td>\n<td>CPA, ROAS, margin, revenue, qualified lead rate, lifetime value<\/td>\n<td>\u0391\u03bd \u03b7 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03cc\u03b3\u03ba\u03bf\u03c5 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b1\u03be\u03af\u03b1 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2<\/td>\n<\/tr>\n<tr>\n<td>\u03a4\u03b9 \u03c1\u03cc\u03bb\u03bf \u03ad\u03c0\u03b1\u03b9\u03be\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9;<\/td>\n<td>Conversion paths, assisted interactions, CRM source \u03ba\u03b1\u03b9 experiments<\/td>\n<td>\u0391\u03bd \u03b7 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03bc\u03ae budget \u03b1\u03bd\u03c4\u03b1\u03bd\u03b1\u03ba\u03bb\u03ac \u03c3\u03c5\u03bd\u03b5\u03b9\u03c3\u03c6\u03bf\u03c1\u03ac \u03c3\u03b5 \u03cc\u03bb\u03b7 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<p>\u0393\u03b9\u03b1 leads, \u03c4\u03bf marketing \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c4\u03b1\u03bc\u03b1\u03c4\u03ac \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bc\u03c0\u03bb\u03ae\u03c1\u03c9\u03c3\u03b7 \u03c6\u03cc\u03c1\u03bc\u03b1\u03c2. \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 feedback \u03b1\u03c0\u03cc \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2: \u03c0\u03cc\u03c3\u03b1 leads \u03ae\u03c4\u03b1\u03bd \u03ad\u03b3\u03ba\u03c5\u03c1\u03b1, \u03c0\u03cc\u03c3\u03b1 \u03c4\u03b1\u03af\u03c1\u03b9\u03b1\u03b6\u03b1\u03bd \u03c3\u03c4\u03bf \u03c0\u03c1\u03bf\u03c6\u03af\u03bb, \u03c0\u03cc\u03c3\u03b1 \u03c0\u03c1\u03bf\u03c7\u03ce\u03c1\u03b7\u03c3\u03b1\u03bd \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03b1\u03be\u03af\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03cd\u03c1\u03b3\u03b7\u03c3\u03b1\u03bd. \u0393\u03b9\u03b1 e-commerce, \u03c4\u03bf revenue \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03b2\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b1\u03b6\u03af \u03bc\u03b5 margin, \u03b1\u03ba\u03c5\u03c1\u03ce\u03c3\u03b5\u03b9\u03c2, \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03ad\u03bf\u03c5\u03c2 \u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd. \u0388\u03c4\u03c3\u03b9 \u03b7 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03b4\u03b5\u03bd \u03b1\u03bd\u03c4\u03b1\u03bc\u03b5\u03af\u03b2\u03b5\u03b9 \u03c6\u03b8\u03b7\u03bd\u03ad\u03c2 \u03b1\u03bb\u03bb\u03ac \u03c7\u03b1\u03bc\u03b7\u03bb\u03ae\u03c2 \u03b1\u03be\u03af\u03b1\u03c2 conversions.<\/p>\n<h2 id=\"praktiki-kateythynsi\">\u0397 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03c4\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7<\/h2>\n<p>\u0397 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03c6\u03b5\u03c4\u03b7\u03c1\u03af\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03bf\u03af\u03be\u03b5\u03c4\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2. \u0395\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03c4\u03b5 \u03bc\u03af\u03b1 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1 \u03ae \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c7\u03b1\u03c1\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03ae\u03c3\u03b5\u03c4\u03b5 \u03bf\u03bb\u03cc\u03ba\u03bb\u03b7\u03c1\u03b7 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae \u03c4\u03b7\u03c2: \u03c4\u03b9 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ac \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2, \u03c4\u03b9 \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03c3\u03c4\u03b1 social media, \u03c0\u03bf\u03b9\u03b1 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c4\u03b1\u03b9, \u03c0\u03bf\u03b9\u03b1 \u03b1\u03c0\u03cc\u03b4\u03b5\u03b9\u03be\u03b7 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03c4\u03b5\u03bb\u03b9\u03ba\u03ae \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1.<\/p>\n<p>\u03a3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1 \u03b5\u03bb\u03ad\u03b3\u03be\u03c4\u03b5 \u03b1\u03bd Google, social media, website \u03ba\u03b1\u03b9 CRM \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03ba\u03bf\u03b9\u03bd\u03ad\u03c2 \u03bf\u03bd\u03bf\u03bc\u03b1\u03c3\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bc\u03b2\u03b1\u03c4\u03ac events. \u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03c4\u03b5 \u03b4\u03cd\u03bf \u03ae \u03c4\u03c1\u03b5\u03b9\u03c2 \u03c3\u03b1\u03c6\u03b5\u03af\u03c2 \u03c5\u03c0\u03bf\u03b8\u03ad\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03ba\u03bf\u03b9\u03bd\u03cc, \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03ae landing page \u03ba\u03b1\u03b9 \u03b4\u03bf\u03ba\u03b9\u03bc\u03ac\u03c3\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03c4\u03b5 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c7\u03c1\u03bf\u03bd\u03b1 \u03cc\u03bb\u03bf \u03c4\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1. \u0397 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03bc\u03ac\u03b8\u03b7\u03c3\u03b7\u03c2 \u03ad\u03c7\u03b5\u03b9 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03be\u03af\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc \u03c4\u03c9\u03bd \u03b5\u03bd\u03b5\u03c1\u03b3\u03ce\u03bd campaigns.<\/p>\n<p>\u038c\u03c4\u03b1\u03bd \u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03be\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c0\u03bf\u03b9\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03c1\u03cc\u03bb\u03bf\u03c2 \u03ba\u03ac\u03b8\u03b5 \u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03bf\u03cd, \u03c0\u03bf\u03b9\u03bf \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf \u03b2\u03ae\u03bc\u03b1 \u03b6\u03b7\u03c4\u03ac \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03bf \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9, \u03b7 Google \u03ba\u03b1\u03b9 \u03c4\u03b1 social media \u03c0\u03b1\u03cd\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03cd\u03bf \u03be\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03bf\u03af \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03af \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2. \u0393\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03b9 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7, \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf, \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2.<\/p>\n<section class=\"td-service-cta\">\n<div class=\"td-service-cta-content\">\n<p class=\"td-service-cta-eyebrow\">Digital Marketing \u03ba\u03b1\u03b9 SEO \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd TWO DOTS<\/p>\n<p class=\"td-service-cta-title\">\u03a3\u03c5\u03bd\u03b4\u03ad\u03c3\u03c4\u03b5 Google, social media, \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03ba\u03b1\u03b9 analytics \u03c3\u03b5 \u03bc\u03af\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae.<\/p>\n<p>\u0397 TWO DOTS \u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03bd\u03b5\u03b9 search intent, SEO, paid campaigns, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ac, landing pages \u03ba\u03b1\u03b9 tracking \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2, \u03ce\u03c3\u03c4\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c3\u03b1\u03c6\u03ae \u03c1\u03cc\u03bb\u03bf \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1.<\/p>\n<div class=\"td-service-cta-actions\"><a class=\"td-service-cta-button\" href=\"https:\/\/twodots.gr\/digital-marketing-seo\/\">\u0394\u03b5\u03af\u03c4\u03b5 \u03c4\u03bf Digital Marketing \u03ba\u03b1\u03b9 SEO<\/a><\/div>\n<\/div>\n<\/section>\n<section id=\"sychnes-erotiseis\" class=\"td-faq-section\">\n<div class=\"td-faq\">\n<p class=\"td-faq-heading\">\u0427\u0435\u0441\u0442\u043e \u0417\u0430\u0434\u0430\u0432\u0430\u043d\u0438 \u0412\u044a\u043f\u0440\u043e\u0441\u0438<\/p>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03bd\u03b1 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03b5\u03b9 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c7\u03c1\u03bf\u03bd\u03b1 \u03c3\u03b5 Google \u03ba\u03b1\u03b9 social media;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u038c\u03c7\u03b9 \u03c5\u03c0\u03bf\u03c7\u03c1\u03b5\u03c9\u03c4\u03b9\u03ba\u03ac \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b7\u03bc\u03ad\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03bc\u03b5 \u03af\u03c3\u03bf budget. \u0397 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03b5\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03b7 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7, \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc, \u03c4\u03bf\u03bd \u03ba\u03cd\u03ba\u03bb\u03bf \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b9\u03ba\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ac \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1. \u03a3\u03c5\u03c7\u03bd\u03ac \u03cc\u03bc\u03c9\u03c2 \u03bf \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf\u03c2, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03c4\u03b1 social media \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03ba\u03b1\u03b9 \u03c9\u03c1\u03b9\u03bc\u03ac\u03b6\u03bf\u03c5\u03bd \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7, \u03b5\u03bd\u03ce \u03b7 Google \u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bd\u03b5\u03c1\u03b3\u03ae \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ac Google Ads \u03ba\u03b1\u03b9 social ads;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u03a4\u03b1 Search Ads \u03b1\u03bd\u03c4\u03b1\u03c0\u03bf\u03ba\u03c1\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03c5\u03c1\u03af\u03c9\u03c2 \u03c3\u03b5 \u03c1\u03b7\u03c4\u03ae \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7, \u03b5\u03bd\u03ce \u03c4\u03b1 social ads \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03c3\u03bf\u03c5\u03bd \u03bc\u03b9\u03b1 \u03c0\u03c1\u03cc\u03c4\u03b1\u03c3\u03b7 \u03c3\u03b5 \u03ba\u03bf\u03b9\u03bd\u03ac \u03c0\u03c1\u03b9\u03bd \u03b5\u03ba\u03c6\u03c1\u03ac\u03c3\u03bf\u03c5\u03bd \u03b5\u03bd\u03b5\u03c1\u03b3\u03ae \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7. \u03a5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03b5\u03c0\u03b9\u03ba\u03b1\u03bb\u03cd\u03c8\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03cc\u03c3\u03b8\u03b5\u03c4\u03bf\u03b9 \u03c4\u03cd\u03c0\u03bf\u03b9 \u03ba\u03b1\u03bc\u03c0\u03b1\u03bd\u03b9\u03ce\u03bd, \u03b1\u03bb\u03bb\u03ac \u03b7 \u03b4\u03b9\u03ac\u03ba\u03c1\u03b9\u03c3\u03b7 intent capture \u03ba\u03b1\u03b9 demand creation \u03b2\u03bf\u03b7\u03b8\u03ac \u03bd\u03b1 \u03bf\u03c1\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03c3\u03c9\u03c3\u03c4\u03ac \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1, landing page \u03ba\u03b1\u03b9 KPI.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03bc\u03b5\u03c4\u03c1\u03b9\u03ad\u03c4\u03b1\u03b9 \u03b7 \u03ba\u03bf\u03b9\u03bd\u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b4\u03cd\u03bf \u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03ce\u03bd;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03bf\u03b9\u03bd\u03ac key events, \u03c3\u03c5\u03bd\u03b5\u03c0\u03ae UTM parameters, \u03c3\u03c9\u03c3\u03c4\u03ad\u03c2 \u03c3\u03c5\u03bd\u03b4\u03ad\u03c3\u03b5\u03b9\u03c2 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03ce\u03bd \u03ba\u03b1\u03b9 \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2 \u03c4\u03c9\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ce\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03ac\u03c4\u03c9\u03bd \u03c3\u03b5 e-shop \u03ae CRM. \u03a4\u03b1 platform reports \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 optimization, \u03c4\u03bf GA4 \u03b3\u03b9\u03b1 cross-channel \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2, margin \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 lead.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u0393\u03b9\u03b1\u03c4\u03af \u03bf\u03b9 conversions \u03c3\u03c4\u03bf GA4, \u03c3\u03c4\u03bf Google Ads \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7 Meta \u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u039a\u03ac\u03b8\u03b5 \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1, attribution model, \u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03ac \u03c0\u03b1\u03c1\u03ac\u03b8\u03c5\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2 \u03b3\u03b9\u03b1 clicks \u03ae views. \u039f\u03b9 \u03b1\u03c0\u03bf\u03ba\u03bb\u03af\u03c3\u03b5\u03b9\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03bd\u03b1\u03bc\u03b5\u03bd\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2. \u039f \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03be\u03b1\u03bd\u03b1\u03b3\u03ba\u03b1\u03c3\u03c4\u03bf\u03cd\u03bd \u03bf\u03b9 \u03b1\u03c1\u03b9\u03b8\u03bc\u03bf\u03af \u03bd\u03b1 \u03c4\u03b1\u03c5\u03c4\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd, \u03b1\u03bb\u03bb\u03ac \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03bf\u03b9 \u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03af \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03bc\u03af\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c0\u03b7\u03b3\u03ae \u03b1\u03bb\u03ae\u03b8\u03b5\u03b9\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03c4\u03b5\u03bb\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ae \u03c4\u03b1 leads.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a4\u03b9 UTM parameters \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 social \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u0397 \u03b2\u03ac\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 utm_source, utm_medium \u03ba\u03b1\u03b9 utm_campaign \u03bc\u03b5 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ae, \u03c0\u03b5\u03b6\u03ae \u03bf\u03bd\u03bf\u03bc\u03b1\u03c4\u03bf\u03bb\u03bf\u03b3\u03af\u03b1. \u03a4\u03bf utm_content \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc, \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03ae placement \u03ba\u03b1\u03b9 \u03c4\u03bf utm_id \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03b9 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03bc\u03b5 \u03b5\u03c3\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1. \u0397 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03bf\u03bb\u03c5\u03c0\u03bb\u03bf\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03bd\u03b1 \u03bf\u03b4\u03b7\u03b3\u03bf\u03cd\u03bd \u03c3\u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 landing page;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u038c\u03c7\u03b9. \u0397 landing page \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03b5\u03b9 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03bf\u03cd. \u0388\u03bd\u03b1 \u03ba\u03bf\u03b9\u03bd\u03cc \u03b1\u03c1\u03c7\u03b9\u03ba\u03bf\u03cd \u03c3\u03c4\u03b1\u03b4\u03af\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b5\u03ba\u03c0\u03b1\u03af\u03b4\u03b5\u03c5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03b5\u03bd\u03ce \u03bc\u03b9\u03b1 high-intent \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b7 \u03c0\u03c1\u03cc\u03c4\u03b1\u03c3\u03b7, \u03b1\u03c0\u03bf\u03b4\u03b5\u03af\u03be\u03b5\u03b9\u03c2, \u03cc\u03c1\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 CTA. \u0397 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03ba\u03bf\u03b9\u03bd\u03ae \u03b2\u03ac\u03c3\u03b7 \u03b1\u03bb\u03bb\u03ac \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03ad\u03bc\u03c6\u03b1\u03c3\u03b7.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf budget \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03b5 Google \u03ba\u03b1\u03b9 social media;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u03a4\u03bf budget \u03ba\u03b1\u03c4\u03b1\u03bd\u03ad\u03bc\u03b5\u03c4\u03b1\u03b9 \u03b1\u03bd\u03ac \u03c1\u03cc\u03bb\u03bf: \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2, \u03ba\u03ac\u03bb\u03c5\u03c8\u03b7 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03c3\u03b1\u03c2 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7\u03c2, re-engagement \u03ba\u03b1\u03b9 \u03b4\u03bf\u03ba\u03b9\u03bc\u03ad\u03c2. \u039b\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c5\u03c0\u03cc\u03c8\u03b7 \u03bf \u03cc\u03b3\u03ba\u03bf\u03c2 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd, \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03bf \u03ba\u03ad\u03c1\u03b4\u03bf\u03c5\u03c2, \u03b7 \u03b4\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b1 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7\u03c2, \u03b7 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03bf\u03cd \u03ba\u03b1\u03b9 \u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae\u03c2 \u03c4\u03b7\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2. \u0394\u03b5\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03cc \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03b3\u03b9\u03b1 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03b2\u03ae\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03b5\u03b8\u03bf\u03cd\u03bd \u03c3\u03c9\u03c3\u03c4\u03ac \u03c4\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u039f\u03c1\u03af\u03c3\u03c4\u03b5 \u03bc\u03af\u03b1 \u03ba\u03cd\u03c1\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae \u03ba\u03b1\u03b9 \u03c7\u03b1\u03c1\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae \u03bc\u03ad\u03c7\u03c1\u03b9 \u03b1\u03c5\u03c4\u03ae. \u0388\u03c0\u03b5\u03b9\u03c4\u03b1 \u03b5\u03bb\u03ad\u03b3\u03be\u03c4\u03b5 events, UTM naming, landing pages \u03ba\u03b1\u03b9 \u03c4\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03b1\u03bd\u03ac \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf. \u039c\u03cc\u03bd\u03bf \u03cc\u03c4\u03b1\u03bd \u03b7 \u03b2\u03ac\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b7 \u03ad\u03c7\u03b5\u03b9 \u03bd\u03cc\u03b7\u03bc\u03b1 \u03bd\u03b1 \u03b1\u03c5\u03be\u03b7\u03b8\u03bf\u03cd\u03bd audiences, campaigns \u03ba\u03b1\u03b9 budget.<\/p>\n<\/div>\n<\/details>\n<\/div>\n<\/section>\n<div class=\"td-source-list\">\n<p id=\"piges\" class=\"td-source-list-title\">\u0418\u0437\u0442\u043e\u0447\u043d\u0438\u0446\u0438<\/p>\n<ul>\n<li><a href=\"https:\/\/support.google.com\/google-ads\/answer\/1722022\" target=\"_blank\" rel=\"noopener\">Google Ads Help: About conversion measurement<\/a><\/li>\n<li><a href=\"https:\/\/support.google.com\/google-ads\/answer\/9888656\" target=\"_blank\" rel=\"noopener\">Google Ads Help: About enhanced conversions<\/a><\/li>\n<li><a href=\"https:\/\/support.google.com\/google-ads\/answer\/11386930\" target=\"_blank\" rel=\"noopener\">Google Ads Help: About search terms insights<\/a><\/li>\n<li><a href=\"https:\/\/support.google.com\/analytics\/answer\/10596866\" target=\"_blank\" rel=\"noopener\">Google Analytics Help: Get started with attribution<\/a><\/li>\n<li><a href=\"https:\/\/support.google.com\/analytics\/answer\/9317498\" target=\"_blank\" rel=\"noopener\">Google Analytics Help: Path exploration<\/a><\/li>\n<li><a href=\"https:\/\/support.google.com\/analytics\/answer\/10917952\" target=\"_blank\" rel=\"noopener\">Google Analytics Help: URL builders and UTM parameters<\/a><\/li>\n<li><a href=\"https:\/\/support.google.com\/analytics\/answer\/11242870\" target=\"_blank\" rel=\"noopener\">Google Analytics Help: Traffic-source dimensions and tagging<\/a><\/li>\n<li><a href=\"https:\/\/support.google.com\/analytics\/answer\/12571843\" target=\"_blank\" rel=\"noopener\">Google Analytics Help: Report on key events<\/a><\/li>\n<li><a href=\"https:\/\/developers.google.com\/tag-platform\/security\/guides\/consent\" target=\"_blank\" rel=\"noopener\">Google for Developers: Set up consent mode<\/a><\/li>\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/seo-starter-guide\" target=\"_blank\" rel=\"noopener\">Google Search Central: SEO Starter Guide<\/a><\/li>\n<li><a href=\"https:\/\/www.facebook.com\/business\/help\/AboutConversionsAPI\" target=\"_blank\" rel=\"noopener\">Meta Business Help Center: About Conversions API<\/a><\/li>\n<li><a href=\"https:\/\/www.facebook.com\/help\/messenger-app\/952192354843755\" target=\"_blank\" rel=\"noopener\">Meta Help Center: Set up and install the Meta pixel<\/a><\/li>\n<\/ul>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u03a0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc\u03c2 \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03ad\u03c3\u03b5\u03c4\u03b5 Google Ads, \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ae \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 social media \u03c3\u03b5 \u03ba\u03bf\u03b9\u03bd\u03cc funnel \u03bc\u03b5 \u03c3\u03c9\u03c3\u03c4\u03cc tracking, attribution \u03ba\u03b1\u03b9 budget.<\/p>","protected":false},"author":1,"featured_media":86407,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","content-type":"","footnotes":""},"categories":[17366],"tags":[17420,6497,7230,18707,6491,3666],"class_list":["post-21066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-digital-marketing","tag-google-ads","tag-google-analytics-4","tag-marketing-attribution","tag-performance-marketing","tag-social-media-marketing"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/posts\/21066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/comments?post=21066"}],"version-history":[{"count":1,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/posts\/21066\/revisions"}],"predecessor-version":[{"id":86408,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/posts\/21066\/revisions\/86408"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/media\/86407"}],"wp:attachment":[{"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/media?parent=21066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/categories?post=21066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/tags?post=21066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}