{"id":21626,"date":"2026-07-22T09:20:24","date_gmt":"2026-07-22T06:20:24","guid":{"rendered":"https:\/\/twodots.gr\/?p=21626"},"modified":"2026-07-22T09:20:24","modified_gmt":"2026-07-22T06:20:24","slug":"pos-mia-istoselida-afxanei-tis-poliseis-praktikos-odigos","status":"publish","type":"post","link":"https:\/\/twodots.gr\/bg\/pos-mia-istoselida-afxanei-tis-poliseis-praktikos-odigos\/","title":{"rendered":"\u03a0\u03ce\u03c2 \u03bc\u03b9\u03b1 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2: \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc\u03c2 \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2"},"content":{"rendered":"<div class=\"td-article-lede\">\n<p><strong>\u039c\u03b9\u03b1 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03cc\u03c4\u03b1\u03bd \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c4\u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c8\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03c0\u03c1\u03bf\u03c2 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7.<\/strong> \u0391\u03c5\u03c4\u03cc \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b2\u03bf\u03b7\u03b8\u03ac \u03c4\u03bf\u03bd \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ac\u03b2\u03b5\u03b9 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03c4\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7, \u03b3\u03b9\u03b1\u03c4\u03af \u03b7 \u03bb\u03cd\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b7, \u03c0\u03bf\u03b9\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 e-shop \u03b7 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03b3\u03bf\u03c1\u03ac\u00b7 \u03b3\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03af\u03c4\u03b7\u03bc\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac\u03c2, \u03ba\u03bb\u03ae\u03c3\u03b7 \u03ae \u03c0\u03c1\u03bf\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc\u03c2 \u03c3\u03c5\u03bd\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7\u03c2.<\/p>\n<\/div>\n<div class=\"td-article-note\"><strong>\u0391\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7 \u03c0\u03c1\u03ce\u03c4\u03b1:<\/strong> \u03c4\u03bf design \u03b1\u03c0\u03cc \u03bc\u03cc\u03bd\u03bf \u03c4\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b5\u03b3\u03b3\u03c5\u03ac\u03c4\u03b1\u03b9 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2. \u0397 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c0\u03c1\u03bf\u03ba\u03cd\u03c0\u03c4\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03b5\u03c0\u03c4\u03ac \u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03c3\u03bc\u03ce\u03bd: \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c8\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1, \u03c3\u03b1\u03c6\u03ad\u03c2 \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1, \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7, \u03b5\u03cd\u03c7\u03c1\u03b7\u03c3\u03c4\u03b7 \u03c0\u03bb\u03bf\u03ae\u03b3\u03b7\u03c3\u03b7, \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 CTA, \u03bf\u03bc\u03b1\u03bb\u03ae \u03c6\u03cc\u03c1\u03bc\u03b1 \u03ae checkout \u03ba\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ae \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7. \u0397 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03be\u03b5\u03ba\u03b9\u03bd\u03ac \u03b1\u03c0\u03cc \u03c4\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03bc\u03b5 \u03c4\u03b7 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03c0\u03ce\u03bb\u03b5\u03b9\u03b1, \u03cc\u03c7\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03b9\u03bf \u03b5\u03bd\u03c4\u03c5\u03c0\u03c9\u03c3\u03b9\u03b1\u03ba\u03ae \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae.<\/div>\n<div class=\"td-article-toc\">\n<div class=\"td-toc-title\">\u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03b1<\/div>\n<ul>\n<li><a href=\"#kanali-poliseon\">\u03a0\u03ce\u03c2 \u03bc\u03b9\u03b1 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd<\/a><\/li>\n<li><a href=\"#sxetiko-koino\">1. \u03a0\u03c1\u03bf\u03c3\u03b5\u03bb\u03ba\u03cd\u03b5\u03b9 \u03ba\u03bf\u03b9\u03bd\u03cc \u03bc\u03b5 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ae \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7<\/a><\/li>\n<li><a href=\"#katharo-minyma\">2. \u0395\u03be\u03b7\u03b3\u03b5\u03af \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac \u03c4\u03b7\u03bd \u03b1\u03be\u03af\u03b1 \u03c4\u03b7\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac\u03c2<\/a><\/li>\n<li><a href=\"#empistosyni\">3. \u03a7\u03c4\u03af\u03b6\u03b5\u03b9 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1<\/a><\/li>\n<li><a href=\"#ux-ploigisi\">4. \u039c\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c4\u03c1\u03b9\u03b2\u03ae \u03bc\u03b5 \u03c3\u03c9\u03c3\u03c4\u03cc UX \u03ba\u03b1\u03b9 \u03c0\u03bb\u03bf\u03ae\u03b3\u03b7\u03c3\u03b7<\/a><\/li>\n<li><a href=\"#cta-formes\">5. \u039a\u03ac\u03bd\u03b5\u03b9 \u03b5\u03cd\u03ba\u03bf\u03bb\u03b7 \u03ba\u03b1\u03b9 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b7 \u03c4\u03b7\u03bd \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b7 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1<\/a><\/li>\n<li><a href=\"#checkout\">6. \u0392\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03c6\u03cc\u03c1\u03bc\u03b1 \u03ae \u03c4\u03bf checkout<\/a><\/li>\n<li><a href=\"#taxytita-mobile-prosvasimotita\">7. \u03a0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c4\u03b5\u03cd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1, mobile \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b2\u03b1\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1<\/a><\/li>\n<li><a href=\"#metrisi-ga4\">\u03a0\u03ce\u03c2 \u03bc\u03b5\u03c4\u03c1\u03b9\u03ad\u03c4\u03b1\u03b9 \u03b7 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bc\u03b2\u03bf\u03bb\u03ae \u03c4\u03b7\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2<\/a><\/li>\n<li><a href=\"#scorecard\">Scorecard \u03b3\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c0\u03bf\u03c5 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03b9 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2<\/a><\/li>\n<li><a href=\"#plano-30-imeron\">\u03a0\u03bb\u03ac\u03bd\u03bf \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 30 \u03b7\u03bc\u03b5\u03c1\u03ce\u03bd<\/a><\/li>\n<li><a href=\"#redesign-i-veltiosi\">\u03a0\u03cc\u03c4\u03b5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 redesign \u03ba\u03b1\u03b9 \u03c0\u03cc\u03c4\u03b5 \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b7 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"kanali-poliseon\">\u03a0\u03ce\u03c2 \u03bc\u03b9\u03b1 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd<\/h2>\n<p>\u0397 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03b4\u03b5\u03bd \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03b1\u03c0\u03cc \u03c4\u03bf \u03bc\u03b7\u03b4\u03ad\u03bd \u03ba\u03b1\u03b9 \u03b4\u03b5\u03bd \u03b4\u03b9\u03bf\u03c1\u03b8\u03ce\u03bd\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03b1\u03b4\u03cd\u03bd\u03b1\u03bc\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03ae \u03bc\u03b9\u03b1 \u03bc\u03b7 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac. \u039c\u03c0\u03bf\u03c1\u03b5\u03af \u03cc\u03bc\u03c9\u03c2 \u03bd\u03b1 \u03bc\u03b5\u03b9\u03ce\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03c3\u03c4\u03b1\u03c3\u03b7 \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1. \u039b\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c9\u03c2 \u03c7\u03ce\u03c1\u03bf\u03c2 \u03b1\u03bd\u03b1\u03ba\u03ac\u03bb\u03c5\u03c8\u03b7\u03c2, \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7\u03c2, \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7\u03c2, \u03b1\u03c0\u03cc\u03b4\u03b5\u03b9\u03be\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae\u03c2, \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03bf\u03c2 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03ce\u03c1\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ae.<\/p>\n<p>\u0397 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae \u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03b1\u03bd\u03ac \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7. \u03a3\u03b5 \u03ad\u03bd\u03b1 e-shop \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03b5\u03c1\u03ac\u03c3\u03b5\u03b9 \u03b1\u03c0\u03cc \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03c3\u03b5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd, \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9 \u03ba\u03b1\u03b9 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae. \u03a3\u03b5 \u03bc\u03b9\u03b1 B2B \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b4\u03b9\u03b1\u03b2\u03ac\u03c3\u03b5\u03b9 \u03ad\u03bd\u03b1\u03bd \u03bf\u03b4\u03b7\u03b3\u03cc, \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c6\u03b8\u03b5\u03af \u03c4\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1\u03c2, \u03bd\u03b1 \u03b5\u03bb\u03ad\u03b3\u03be\u03b5\u03b9 \u03ad\u03c1\u03b3\u03b1 \u03ae \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9 \u03c3\u03c5\u03bd\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7. \u03a3\u03b5 \u03c4\u03bf\u03c0\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9 \u03c9\u03c1\u03ac\u03c1\u03b9\u03bf, \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ae \u03ba\u03ac\u03bb\u03c5\u03c8\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03c1\u03cc\u03c0\u03bf \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2. \u0397 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7, \u03cc\u03c7\u03b9 \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1\u03bd \u03b3\u03b5\u03bd\u03b9\u03ba\u03cc \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c8\u03b5\u03c9\u03bd.<\/p>\n<div class=\"td-comparison\">\n<p class=\"td-comparison-title\">Online \u03b2\u03b9\u03c4\u03c1\u03af\u03bd\u03b1 \u03ae \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd;<\/p>\n<div class=\"td-comparison-cards td-comparison-cards--horizontal\">\n<div class=\"td-comparison-grid td-comparison-grid--two\">\n<div class=\"td-platform-card\">\n<h3>\u0399\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c9\u03c2 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc \u03c6\u03c5\u03bb\u03bb\u03ac\u03b4\u03b9\u03bf<\/h3>\n<p>\u03a0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03b5\u03b9 \u03b3\u03b5\u03bd\u03b9\u03ba\u03ad\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2, \u03b1\u03bb\u03bb\u03ac \u03b1\u03c6\u03ae\u03bd\u03b5\u03b9 \u03c4\u03bf\u03bd \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03ba\u03b1\u03bb\u03cd\u03c8\u03b5\u03b9 \u03bc\u03cc\u03bd\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03c4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc. \u0394\u03b5\u03bd \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03bc\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7, \u03b1\u03c0\u03cc\u03b4\u03b5\u03b9\u03be\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf \u03b2\u03ae\u03bc\u03b1.<\/p>\n<div class=\"td-badge-row\"><span class=\"td-badge\">\u0393\u03b5\u03bd\u03b9\u03ba\u03cc \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1<\/span><span class=\"td-badge\">\u0391\u03c3\u03b1\u03c6\u03ad\u03c2 CTA<\/span><span class=\"td-badge\">\u039b\u03af\u03b3\u03b7 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7<\/span><\/div>\n<\/div>\n<div class=\"td-platform-card td-platform-card--navy\">\n<h3>\u0399\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c9\u03c2 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd<\/h3>\n<p>\u039f\u03c1\u03b3\u03b1\u03bd\u03ce\u03bd\u03b5\u03b9 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03ba\u03b1\u03b9 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b5\u03c2 \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc, \u03c4\u03b7\u03bd \u03b1\u03be\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b5\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2. \u039c\u03b5\u03c4\u03c1\u03ac \u03c0\u03bf\u03cd \u03c0\u03c1\u03bf\u03c7\u03c9\u03c1\u03ac \u03ae \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03bb\u03b5\u03af\u03c0\u03b5\u03b9 \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1.<\/p>\n<div class=\"td-badge-row\"><span class=\"td-badge\">\u03a0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7<\/span><span class=\"td-badge\">\u0391\u03c0\u03cc\u03b4\u03b5\u03b9\u03be\u03b7<\/span><span class=\"td-badge\">\u039c\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>\u0391\u03c5\u03c4\u03cc\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03bf \u03bb\u03cc\u03b3\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03b7 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae <a href=\"https:\/\/twodots.gr\/kataskevi-istoselidon\/\">\u0438\u0437\u0433\u0440\u0430\u0436\u0434\u0430\u043d\u0435 \u043d\u0430 \u0443\u0435\u0431\u0441\u0430\u0439\u0442<\/a> \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf layout. \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bf\u03c1\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03bf\u03b9 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03bf\u03af \u03c3\u03c4\u03cc\u03c7\u03bf\u03b9, \u03c4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03ba\u03bf\u03b9\u03bd\u03ac, \u03bf\u03b9 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ad\u03c2, \u03bf\u03b9 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b1 key events. \u03a7\u03c9\u03c1\u03af\u03c2 \u03b1\u03c5\u03c4\u03ac, \u03bc\u03b9\u03b1 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03bf\u03c2 \u03ae hero section \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03b7\u03b8\u03b5\u03af \u03c9\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7.<\/p>\n<h2 id=\"sxetiko-koino\">1. \u03a0\u03c1\u03bf\u03c3\u03b5\u03bb\u03ba\u03cd\u03b5\u03b9 \u03ba\u03bf\u03b9\u03bd\u03cc \u03bc\u03b5 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ae \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7<\/h2>\n<p>\u0397 \u03c0\u03c1\u03ce\u03c4\u03b7 \u03c3\u03c5\u03bc\u03b2\u03bf\u03bb\u03ae \u03c4\u03b7\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03bf \u03c3\u03c9\u03c3\u03c4\u03cc\u03c2 \u03c0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c3\u03c9\u03c3\u03c4\u03cc \u03b1\u03af\u03c4\u03b7\u03bc\u03b1. \u0397 \u03c5\u03c8\u03b7\u03bb\u03ae \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c8\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c5\u03c4\u03bf\u03c3\u03ba\u03bf\u03c0\u03cc\u03c2. \u03a7\u03af\u03bb\u03b9\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c8\u03b5\u03b9\u03c2 \u03b1\u03c0\u03cc \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03b6\u03b7\u03c4\u03bf\u03cd\u03bd \u03ba\u03ac\u03c4\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03bc\u03b9\u03ba\u03c1\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b1\u03be\u03af\u03b1 \u03b1\u03c0\u03cc \u03b5\u03ba\u03b1\u03c4\u03cc \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c8\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03c3\u03b1\u03c6\u03ae \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7.<\/p>\n<p>\u03a4\u03bf SEO \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03bc\u03b5 \u03b5\u03c1\u03c9\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b5\u03ba\u03c6\u03c1\u03ac\u03b6\u03bf\u03c5\u03bd \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7, \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03ae \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2. \u039c\u03b9\u03b1 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ac \u03c4\u03b9 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9, \u03b3\u03b9\u03b1 \u03c0\u03bf\u03b9\u03bf\u03bd \u03b5\u03af\u03bd\u03b1\u03b9, \u03c0\u03bf\u03b9\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1 \u03bb\u03cd\u03bd\u03b5\u03b9, \u03c4\u03b9 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf \u03b2\u03ae\u03bc\u03b1. \u039c\u03b9\u03b1 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 e-shop \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b2\u03bf\u03b7\u03b8\u03ac \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae, \u03b5\u03bd\u03ce \u03bc\u03b9\u03b1 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac, \u03c7\u03c1\u03ae\u03c3\u03b7, \u03c3\u03c5\u03bc\u03b2\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b4\u03b9\u03b1\u03b8\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1, \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ad\u03c2.<\/p>\n<p>\u0397 Google \u03b4\u03af\u03bd\u03b5\u03b9 \u03ad\u03bc\u03c6\u03b1\u03c3\u03b7 \u03c3\u03b5 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf, \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03bf, \u03b5\u03c5\u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03c4\u03bf \u03ba\u03b1\u03b9 \u03bf\u03c1\u03b3\u03b1\u03bd\u03c9\u03bc\u03ad\u03bd\u03bf \u03b3\u03b9\u03b1 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2. \u0391\u03c5\u03c4\u03cc \u03b4\u03b5\u03bd \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03af\u03b1 \u03bb\u03ad\u03be\u03b7-\u03ba\u03bb\u03b5\u03b9\u03b4\u03af, \u03b1\u03bb\u03bb\u03ac \u03bd\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7. \u03a4\u03bf <a href=\"https:\/\/twodots.gr\/o-apolytos-odigos-gia-techniko-seo-checklist-vima-pros-vima\/\">\u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03cc SEO<\/a> \u03b5\u03be\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03b6\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ad\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03bd\u03b9\u03c7\u03bd\u03b5\u03c5\u03b8\u03bf\u03cd\u03bd \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03c5\u03c1\u03b5\u03c4\u03b7\u03c1\u03b9\u03b1\u03c3\u03c4\u03bf\u03cd\u03bd, \u03b5\u03bd\u03ce \u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03bb\u03cc\u03b3\u03bf \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9 \u03bf \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7\u03c2.<\/p>\n<div class=\"td-decision-band\">\n<p class=\"td-decision-kicker\">\u0388\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7\u03c2<\/p>\n<p class=\"td-decision-title\">\u039a\u03ac\u03b8\u03b5 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae landing page \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ac \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03b1\u03af\u03c4\u03b7\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c3\u03b5 \u03bc\u03af\u03b1 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b7 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7.<\/p>\n<p>\u0391\u03bd \u03bc\u03b9\u03b1 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03ba\u03b1\u03c4\u03b1\u03c4\u03ac\u03c3\u03c3\u03b5\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03b3\u03b5\u03bd\u03b9\u03ba\u03ac queries \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af leads \u03ae \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2, \u03b5\u03be\u03b5\u03c4\u03ac\u03c3\u03c4\u03b5 \u03b1\u03bd \u03c4\u03bf \u03b8\u03ad\u03bc\u03b1, \u03b7 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac \u03ba\u03b1\u03b9 \u03c4\u03bf CTA \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03b9\u03c7\u03bf\u03cd\u03bd \u03c3\u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7. \u039c\u03b7\u03bd \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03b5\u03af\u03c4\u03b5 \u03c4\u03bf SEO \u03bc\u03cc\u03bd\u03bf \u03bc\u03b5 impressions \u03ba\u03b1\u03b9 clicks.<\/p>\n<\/div>\n<h2 id=\"katharo-minyma\">2. \u0395\u03be\u03b7\u03b3\u03b5\u03af \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac \u03c4\u03b7\u03bd \u03b1\u03be\u03af\u03b1 \u03c4\u03b7\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac\u03c2<\/h2>\n<p>\u039f \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ac\u03b2\u03b5\u03b9 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03c4\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03c4\u03b5, \u03c3\u03b5 \u03c0\u03bf\u03b9\u03bf\u03bd \u03b1\u03c0\u03b5\u03c5\u03b8\u03cd\u03bd\u03b5\u03c3\u03c4\u03b5 \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03b1\u03be\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03c3\u03b5\u03b9. \u0388\u03bd\u03b1 \u03b3\u03b5\u03bd\u03b9\u03ba\u03cc \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03cc\u03c0\u03c9\u03c2 \u00ab\u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03cc\u03bc\u03b5\u03c2 \u03bb\u03cd\u03c3\u03b5\u03b9\u03c2 \u03c5\u03c8\u03b7\u03bb\u03ae\u03c2 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2\u00bb \u03b4\u03b5\u03bd \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03b5\u03af \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd \u03c0\u03b1\u03bd\u03c4\u03bf\u03cd. \u0397 \u03b1\u03be\u03af\u03b1 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03cc\u03c4\u03b1\u03bd \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1, \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1, \u03ba\u03bf\u03b9\u03bd\u03cc \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03c4\u03b9\u03ba\u03cc \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03bf.<\/p>\n<p>\u0397 \u03b4\u03bf\u03bc\u03ae answer-first \u03b2\u03bf\u03b7\u03b8\u03ac \u03c4\u03cc\u03c3\u03bf \u03c4\u03bf\u03bd \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03c3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03ae \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7\u03c2. \u0397 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ac \u03bc\u03b5 \u03c3\u03b1\u03c6\u03ae \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c4\u03b5\u03b9 \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03ad\u03c1\u03b5\u03b9\u03b5\u03c2, \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1, \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2. \u039f\u03b9 \u03c4\u03af\u03c4\u03bb\u03bf\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03bf\u03c5\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c4\u03b7\u03c2 \u03b5\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2. \u039f\u03b9 \u03c0\u03b1\u03c1\u03ac\u03b3\u03c1\u03b1\u03c6\u03bf\u03b9 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03cd\u03bd\u03c4\u03bf\u03bc\u03b5\u03c2, \u03b1\u03bb\u03bb\u03ac \u03cc\u03c7\u03b9 \u03b1\u03c0\u03bf\u03c3\u03c0\u03b1\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ae \u03b3\u03b5\u03bc\u03ac\u03c4\u03b5\u03c2 slogans.<\/p>\n<p>\u0393\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1, \u03c4\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c4\u03ad\u03bf \u03b1\u03c0\u03cc \u03c4\u03bf \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd, \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c6\u03c1\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b1 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ac \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c3\u03b5 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03ba\u03c1\u03cd\u03b2\u03b5\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b5\u03c2 \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03b8\u03ad\u03c3\u03b5\u03b9\u03c2. \u0393\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03c3\u03cd\u03bd\u03b8\u03b5\u03c4\u03b7 B2B \u03bb\u03cd\u03c3\u03b7, \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03be\u03b7\u03b3\u03b5\u03af \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1, integrations, \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7 \u03ba\u03b1\u03b9 \u03cc\u03c1\u03b9\u03b1 \u03b5\u03c5\u03b8\u03cd\u03bd\u03b7\u03c2. \u0397 \u03c3\u03b1\u03c6\u03ae\u03bd\u03b5\u03b9\u03b1 \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03ac\u03c3\u03ba\u03bf\u03c0\u03b5\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd leads, \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b9 \u03cc\u03c4\u03b1\u03bd \u03b4\u03b5\u03bd \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03c4\u03bf\u03bd \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc \u03c4\u03bf\u03c5\u03c2.<\/p>\n<div class=\"td-chart td-chart--comparison\">\n<p class=\"td-chart-title\">\u0391\u03c0\u03cc \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c3\u03b5 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1<\/p>\n<div class=\"td-chart-body\">\n<table class=\"td-comparison-table\">\n<thead>\n<tr>\n<th>\u0395\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b1\u03c2<\/th>\n<th>\u03a4\u03b9 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ac<\/th>\n<th>\u041f\u0440\u0438\u043c\u0435\u0440:<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u0391\u03bd\u03ac\u03b3\u03ba\u03b7<\/td>\n<td>\u03a0\u03bf\u03b9\u03bf \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03b5\u03af \u03bd\u03b1 \u03bb\u03cd\u03c3\u03b5\u03b9 \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2;<\/td>\n<td>\u03a0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03ac \u03b1\u03b9\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c7\u03c9\u03c1\u03af\u03c2 \u03c7\u03b5\u03b9\u03c1\u03bf\u03ba\u03af\u03bd\u03b7\u03c4\u03b7 \u03b4\u03b9\u03b1\u03bb\u03bf\u03b3\u03ae<\/td>\n<\/tr>\n<tr>\n<td>\u039b\u03cd\u03c3\u03b7<\/td>\n<td>\u03a0\u03ce\u03c2 \u03b1\u03bd\u03c4\u03b1\u03c0\u03bf\u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac \u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7;<\/td>\n<td>\u03a3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b7 landing page \u03bc\u03b5 \u03c6\u03cc\u03c1\u03bc\u03b1 \u03ba\u03b1\u03b9 qualification \u03c0\u03b5\u03b4\u03af\u03c9\u03bd<\/td>\n<\/tr>\n<tr>\n<td>\u0391\u03c0\u03cc\u03b4\u03b5\u03b9\u03be\u03b7<\/td>\n<td>\u0393\u03b9\u03b1\u03c4\u03af \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c2 \u03bf \u03b9\u03c3\u03c7\u03c5\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2;<\/td>\n<td>\u03a3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03ad\u03c1\u03b3\u03bf, \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1, \u03c0\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03ae \u03b5\u03c0\u03b1\u03bb\u03b7\u03b8\u03b5\u03cd\u03c3\u03b9\u03bc\u03b7 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae<\/td>\n<\/tr>\n<tr>\n<td>\u0395\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf \u03b2\u03ae\u03bc\u03b1<\/td>\n<td>\u03a4\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03ce\u03c1\u03b1 \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2;<\/td>\n<td>\u039d\u03b1 \u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9 \u03b5\u03ba\u03c4\u03af\u03bc\u03b7\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c4\u03bf\u03c5 \u03ad\u03c1\u03b3\u03bf\u03c5<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<h2 id=\"empistosyni\">3. \u03a7\u03c4\u03af\u03b6\u03b5\u03b9 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1<\/h2>\n<p>\u0397 \u03b1\u03b3\u03bf\u03c1\u03ac \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c1\u03af\u03c3\u03ba\u03bf: \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03cc, \u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc, \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc \u03ae \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03cc. \u0397 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae\u03c2 \u03cc\u03c4\u03b1\u03bd \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03b2\u03b5\u03b2\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bc\u03b5 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b5\u03bb\u03b5\u03b3\u03c7\u03b8\u03bf\u03cd\u03bd. \u0397 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03b4\u03b5\u03bd \u03c7\u03c4\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03ad\u03bd\u03b1 \u03b3\u03b5\u03bd\u03b9\u03ba\u03cc badge \u00ab100% \u03b5\u03b3\u03b3\u03cd\u03b7\u03c3\u03b7\u00bb, \u03b1\u03bb\u03bb\u03ac \u03bc\u03b5 \u03b4\u03b9\u03b1\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1.<\/p>\n<p>\u03a7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c3\u03b1\u03c6\u03ae\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1, \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2, \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2, \u03cc\u03c1\u03bf\u03b9 \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7\u03c2, \u03c4\u03c1\u03cc\u03c0\u03bf\u03b9 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae\u03c2, \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ad\u03c2, \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7\u03c2, \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03c9\u03bc\u03ad\u03bd\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03ba\u03b1\u03b9 \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2. \u03a3\u03b5 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03c4\u03b1 case studies, \u03c4\u03b1 \u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2, \u03b7 \u03bc\u03b5\u03b8\u03bf\u03b4\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03c1\u03cc\u03bb\u03bf\u03b9 \u03c4\u03b7\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b1\u03c2. \u03a3\u03b5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0\u03bb\u03ae\u03c1\u03b5\u03b9\u03c2 \u03c0\u03c1\u03bf\u03b4\u03b9\u03b1\u03b3\u03c1\u03b1\u03c6\u03ad\u03c2, \u03c3\u03c9\u03c3\u03c4\u03ad\u03c2 \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b5\u03c2, \u03b4\u03b9\u03b1\u03b8\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03b1\u03c6\u03ae\u03c2 \u03c3\u03c5\u03bc\u03b2\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1.<\/p>\n<p>\u039a\u03ac\u03b8\u03b5 \u03b1\u03c0\u03cc\u03b4\u03b5\u03b9\u03be\u03b7 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03ba\u03bf\u03bd\u03c4\u03ac \u03c3\u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03b9. \u039f\u03b9 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ae\u03c2 \u03b4\u03af\u03c0\u03bb\u03b1 \u03c3\u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03ba\u03b1\u03b9 \u03c4\u03bf checkout \u03ad\u03c7\u03bf\u03c5\u03bd \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1 \u03b1\u03c0\u03cc \u03bc\u03b9\u03b1 \u03b4\u03c5\u03c3\u03b4\u03b9\u03ac\u03ba\u03c1\u03b9\u03c4\u03b7 \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ac \u03c3\u03c4\u03bf footer. \u0391\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b1, \u03ad\u03bd\u03b1 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03cc \u03ad\u03c1\u03b3\u03bf \u03c3\u03c4\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c0\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03b1\u03c0\u03cc \u03bc\u03b9\u03b1 \u03b3\u03b5\u03bd\u03b9\u03ba\u03ae \u03bb\u03af\u03c3\u03c4\u03b1 \u03bb\u03bf\u03b3\u03bf\u03c4\u03cd\u03c0\u03c9\u03bd \u03c7\u03c9\u03c1\u03af\u03c2 \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf. \u0397 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03c4\u03b1\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ae \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u00b7 broken links, \u03bb\u03b7\u03b3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b7\u03bc\u03b5\u03c1\u03bf\u03bc\u03b7\u03bd\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b1\u03c0\u03b1\u03bd\u03c4\u03bf\u03cd\u03bd \u03b1\u03ba\u03c5\u03c1\u03ce\u03bd\u03bf\u03c5\u03bd \u03c4\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1\u03c2.<\/p>\n<h2 id=\"ux-ploigisi\">4. \u039c\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c4\u03c1\u03b9\u03b2\u03ae \u03bc\u03b5 \u03c3\u03c9\u03c3\u03c4\u03cc UX \u03ba\u03b1\u03b9 \u03c0\u03bb\u03bf\u03ae\u03b3\u03b7\u03c3\u03b7<\/h2>\n<p>\u03a4\u03bf UX \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c0\u03cc\u03c3\u03bf \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1 \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03b9, \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b5\u03af \u03ba\u03b1\u03b9 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03ce\u03bd\u03b5\u03b9 \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03b5\u03b9. \u0397 \u03c4\u03c1\u03b9\u03b2\u03ae \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03cc \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1. \u0395\u03af\u03bd\u03b1\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c4\u03c4\u03ae \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7, \u03b1\u03c3\u03b1\u03c6\u03ae\u03c2 \u03bf\u03bd\u03bf\u03bc\u03b1\u03c3\u03af\u03b1, \u03ba\u03c1\u03c5\u03bc\u03bc\u03ad\u03bd\u03b7 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b1 \u03ae \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03cc \u03b5\u03bc\u03c0\u03cc\u03b4\u03b9\u03bf \u03c0\u03bf\u03c5 \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf\u03bd \u03ba\u03cc\u03c0\u03bf \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2.<\/p>\n<p>\u0397 \u03c0\u03bb\u03bf\u03ae\u03b3\u03b7\u03c3\u03b7 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2. \u039f\u03b9 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03bc\u03b5 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ad\u03c8\u03b9\u03bc\u03b7 \u03b8\u03ad\u03c3\u03b7 \u03c3\u03c4\u03bf menu \u03ba\u03b1\u03b9 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03b5\u03c3\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c3\u03c5\u03bd\u03b4\u03ad\u03c3\u03bc\u03bf\u03c5\u03c2. \u0397 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7, \u03c4\u03b1 \u03c6\u03af\u03bb\u03c4\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03b5\u03bd\u03cc\u03c2 e-shop \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03b9\u03ce\u03bd\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03bf\u03b4\u03b7\u03b3\u03bf\u03cd\u03bd \u03c3\u03b5 \u03ba\u03b5\u03bd\u03ac \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03ae \u03b1\u03b4\u03b9\u03ad\u03be\u03bf\u03b4\u03b1. \u03a3\u03b5 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2, \u03bf\u03b9 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ad\u03c2 \u03b1\u03c0\u03cc \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03c9\u03c4\u03b9\u03ba\u03cc \u03ac\u03c1\u03b8\u03c1\u03bf \u03c0\u03c1\u03bf\u03c2 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ae \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03ad\u03bf\u03c5\u03bd \u03ba\u03ac\u03b8\u03b5 \u03b8\u03ad\u03bc\u03b1 \u03bc\u03b5 \u03c4\u03bf \u03af\u03b4\u03b9\u03bf CTA.<\/p>\n<div class=\"td-chart td-chart--comparison\">\n<p class=\"td-chart-title\">\u03a3\u03b7\u03bc\u03b5\u03af\u03b1 \u03c4\u03c1\u03b9\u03b2\u03ae\u03c2 \u03c0\u03bf\u03c5 \u03ba\u03c1\u03cd\u03b2\u03bf\u03c5\u03bd \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2<\/p>\n<div class=\"td-chart-body\">\n<table class=\"td-comparison-table\">\n<thead>\n<tr>\n<th>\u03a3\u03b7\u03bc\u03b5\u03af\u03bf<\/th>\n<th>\u03a3\u03cd\u03bc\u03c0\u03c4\u03c9\u03bc\u03b1<\/th>\n<th>\u03a0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b4\u03b9\u03cc\u03c1\u03b8\u03c9\u03c3\u03b7<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u03a0\u03bb\u03bf\u03ae\u03b3\u03b7\u03c3\u03b7<\/td>\n<td>\u039f \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03ad\u03c6\u03b5\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ce\u03c2 \u03c3\u03c4\u03bf menu \u03ae \u03c3\u03c4\u03b7 Google<\/td>\n<td>\u03a3\u03b1\u03c6\u03b5\u03af\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2, breadcrumbs \u03ba\u03b1\u03b9 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b1 \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1<\/td>\n<\/tr>\n<tr>\n<td>Mobile layout<\/td>\n<td>\u039c\u03b9\u03ba\u03c1\u03ac controls, \u03bf\u03c1\u03b9\u03b6\u03cc\u03bd\u03c4\u03b9\u03bf scroll \u03ae \u03ba\u03c1\u03c5\u03bc\u03bc\u03ad\u03bd\u03b1 CTA<\/td>\n<td>Responsive \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2 \u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ad\u03c2 \u03b4\u03b9\u03b1\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2<\/td>\n<\/tr>\n<tr>\n<td>\u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf<\/td>\n<td>\u039c\u03b5\u03b3\u03ac\u03bb\u03b5\u03c2 \u03b5\u03bd\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03c7\u03c9\u03c1\u03af\u03c2 \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7 \u03ae \u03b9\u03b5\u03c1\u03b1\u03c1\u03c7\u03af\u03b1<\/td>\n<td>Answer-first \u03b4\u03bf\u03bc\u03ae, \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03bf\u03af \u03c4\u03af\u03c4\u03bb\u03bf\u03b9 \u03ba\u03b1\u03b9 \u03c3\u03cd\u03bd\u03c4\u03bf\u03bc\u03b5\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b3\u03c1\u03b1\u03c6\u03bf\u03b9<\/td>\n<\/tr>\n<tr>\n<td>\u0395\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2<\/td>\n<td>\u039f \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7\u03c2 \u03b4\u03b5\u03bd \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03b5\u03ba\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2 \u03ae \u03c3\u03c5\u03bc\u03b2\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1<\/td>\n<td>\u03a3\u03c5\u03b3\u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b1 attributes, \u03c3\u03c9\u03c3\u03c4\u03ac \u03c6\u03af\u03bb\u03c4\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03b1\u03c6\u03b5\u03af\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ad\u03c2<\/td>\n<\/tr>\n<tr>\n<td>\u03a3\u03c6\u03ac\u03bb\u03bc\u03b1\u03c4\u03b1<\/td>\n<td>\u0397 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03c3\u03c4\u03b1\u03bc\u03b1\u03c4\u03ac \u03c7\u03c9\u03c1\u03af\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b7\u03c4\u03ae \u03b5\u03be\u03ae\u03b3\u03b7\u03c3\u03b7<\/td>\n<td>\u039c\u03ae\u03bd\u03c5\u03bc\u03b1 \u03b4\u03af\u03c0\u03bb\u03b1 \u03c3\u03c4\u03bf \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03bf\u03b4\u03b7\u03b3\u03af\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03af\u03bb\u03c5\u03c3\u03ae \u03c4\u03bf\u03c5<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<p>\u0397 \u03c0\u03c1\u03bf\u03c3\u03b2\u03b1\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03bf\u03c5 UX \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c3\u03c4\u03bf \u03c4\u03ad\u03bb\u03bf\u03c2. \u03a3\u03c9\u03c3\u03c4\u03ae \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c3\u03b7, keyboard navigation, \u03bf\u03c1\u03b1\u03c4\u03cc focus, \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ac labels \u03ba\u03b1\u03b9 \u03b5\u03bd\u03b1\u03bb\u03bb\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc \u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03bf \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03bf\u03c5\u03bd \u03c3\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf\u03c5\u03c2 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2 \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1. \u039f\u03b9 \u03bf\u03b4\u03b7\u03b3\u03af\u03b5\u03c2 WCAG \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd \u03ba\u03bf\u03b9\u03bd\u03cc \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03cc \u03c0\u03c1\u03cc\u03c4\u03c5\u03c0\u03bf \u03ba\u03b1\u03b9 \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03bf\u03bc\u03ac\u03b4\u03b1 \u03bd\u03b1 \u03b5\u03bb\u03ad\u03b3\u03c7\u03b5\u03b9 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ae \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1.<\/p>\n<h2 id=\"cta-formes\">5. \u039a\u03ac\u03bd\u03b5\u03b9 \u03b5\u03cd\u03ba\u03bf\u03bb\u03b7 \u03ba\u03b1\u03b9 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b7 \u03c4\u03b7\u03bd \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b7 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1<\/h2>\n<p>\u03a4\u03bf CTA \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af \u03c3\u03c4\u03bf \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03b5\u03c4\u03bf\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c4\u03bf\u03c5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7. \u0388\u03bd\u03b1\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03b9 \u03bb\u03cd\u03c3\u03b5\u03b9\u03c2 \u03af\u03c3\u03c9\u03c2 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ad\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03ae case study, \u03b5\u03bd\u03ce \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03ae\u03b4\u03b7 \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03c3\u03b5\u03b9 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac, \u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03b7 \u03ae \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1. \u0397 \u03af\u03b4\u03b9\u03b1 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b7 \u03b3\u03b9\u03b1 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2.<\/p>\n<p>\u03a4\u03bf \u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03bf \u03c4\u03bf\u03c5 CTA \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03c4\u03b9 \u03b8\u03b1 \u03c3\u03c5\u03bc\u03b2\u03b5\u03af. \u00ab\u0396\u03b7\u03c4\u03ae\u03c3\u03c4\u03b5 \u03b5\u03ba\u03c4\u03af\u03bc\u03b7\u03c3\u03b7\u00bb, \u00ab\u0395\u03bb\u03ad\u03b3\u03be\u03c4\u03b5 \u03b4\u03b9\u03b1\u03b8\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u00bb \u03ae \u00ab\u039a\u03bb\u03b5\u03af\u03c3\u03c4\u03b5 \u03b4\u03c9\u03c1\u03b5\u03ac\u03bd \u03c3\u03c5\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u00bb \u03bc\u03b5\u03b9\u03ce\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03b2\u03b5\u03b2\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 \u03b1\u03cc\u03c1\u03b9\u03c3\u03c4\u03bf \u00ab\u03a5\u03c0\u03bf\u03b2\u03bf\u03bb\u03ae\u00bb. \u0394\u03af\u03c0\u03bb\u03b1 \u03c3\u03c4\u03b7 \u03c6\u03cc\u03c1\u03bc\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf \u03b1\u03bd\u03b1\u03bc\u03b5\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf\u03c2 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c2 \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7\u03c2, \u03c4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03b1\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03b4\u03ad\u03c3\u03bc\u03b5\u03c5\u03c3\u03b7. \u0394\u03b5\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03ad\u03c7\u03b5\u03b9 \u03bd\u03ad\u03bf \u03ba\u03bf\u03c5\u03bc\u03c0\u03af\u00b7 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03c3\u03c4\u03b1 \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03cc\u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b7\u03b8\u03b5\u03af \u03b1\u03c1\u03ba\u03b5\u03c4\u03cc \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf.<\/p>\n<p>\u039f\u03b9 \u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b6\u03b7\u03c4\u03bf\u03cd\u03bd \u03bc\u03cc\u03bd\u03bf \u03cc\u03c3\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03b2\u03ae\u03bc\u03b1. \u039a\u03ac\u03b8\u03b5 \u03b5\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd \u03c0\u03b5\u03b4\u03af\u03bf \u03ad\u03c7\u03b5\u03b9 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2, \u03b1\u03bb\u03bb\u03ac \u03b7 \u03b1\u03c6\u03b1\u03af\u03c1\u03b5\u03c3\u03b7 \u03cc\u03bb\u03c9\u03bd \u03c4\u03c9\u03bd \u03c0\u03b5\u03b4\u03af\u03c9\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 leads \u03c7\u03c9\u03c1\u03af\u03c2 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b1. \u0397 \u03b9\u03c3\u03bf\u03c1\u03c1\u03bf\u03c0\u03af\u03b1 \u03b5\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03b5\u03af\u03b4\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7\u03c2. \u0388\u03bd\u03b1 \u03c3\u03cd\u03bd\u03c4\u03bf\u03bc\u03bf \u03b1\u03af\u03c4\u03b7\u03bc\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b1\u03bd\u03b1\u03bb\u03c5\u03c4\u03b9\u03ba\u03cc project brief \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03b5\u03c4\u03bf\u03cd\u03bd \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc \u03c3\u03ba\u03bf\u03c0\u03cc \u03ba\u03b1\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ce\u03bd\u03c4\u03b1\u03b9 \u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03ac.<\/p>\n<h2 id=\"checkout\">6. \u0392\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03c6\u03cc\u03c1\u03bc\u03b1 \u03ae \u03c4\u03bf checkout<\/h2>\n<p>\u03a3\u03c4\u03bf e-commerce, \u03b7 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c5\u03c8\u03b7\u03bb\u03ae \u03b1\u03bb\u03bb\u03ac \u03b7 \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7 \u03bd\u03b1 \u03c7\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03bf \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf. \u0397 Baymard \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03bc\u03ad\u03c3\u03bf cart abandonment \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 70% \u03c3\u03b5 \u03c3\u03cd\u03bd\u03bf\u03bb\u03bf \u03c0\u03bf\u03bb\u03bb\u03ce\u03bd \u03bc\u03b5\u03bb\u03b5\u03c4\u03ce\u03bd. \u0388\u03bd\u03b1 \u03bc\u03ad\u03c1\u03bf\u03c2 \u03b1\u03c6\u03bf\u03c1\u03ac \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b7\u03b3\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9, \u03b1\u03bb\u03bb\u03ac \u03b7 \u03ad\u03c1\u03b5\u03c5\u03bd\u03ac \u03c4\u03b7\u03c2 \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03b1\u03c0\u03bf\u03c7\u03c9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bb\u03cc\u03b3\u03c9 \u03c0\u03bf\u03bb\u03cd\u03c0\u03bb\u03bf\u03ba\u03bf\u03c5 checkout, \u03ad\u03bb\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2, \u03c0\u03c1\u03cc\u03c3\u03b8\u03b5\u03c4\u03c9\u03bd \u03c7\u03c1\u03b5\u03ce\u03c3\u03b5\u03c9\u03bd \u03ae \u03b1\u03bd\u03b1\u03b3\u03ba\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u03c2 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd.<\/p>\n<p>\u03a4\u03bf \u03b6\u03b7\u03c4\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03c5\u03c0\u03bf\u03c3\u03c7\u03b5\u03b8\u03bf\u03cd\u03bc\u03b5 \u03bc\u03b7\u03b4\u03b5\u03bd\u03b9\u03ba\u03ae \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7. \u0395\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03c6\u03b1\u03b9\u03c1\u03ad\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b1 \u03b5\u03bc\u03c0\u03cc\u03b4\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03b5\u03bb\u03ad\u03b3\u03c7\u03b5\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7: \u03bd\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b5\u03b3\u03ba\u03b1\u03af\u03c1\u03c9\u03c2 \u03bf\u03b9 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ad\u03c2 \u03c7\u03c1\u03b5\u03ce\u03c3\u03b5\u03b9\u03c2, \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf guest checkout, \u03bd\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c3\u03c9\u03c3\u03c4\u03ac \u03b7 \u03c3\u03c5\u03bc\u03c0\u03bb\u03ae\u03c1\u03c9\u03c3\u03b7 \u03b4\u03b9\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03b7\u03c2, \u03bd\u03b1 \u03b5\u03be\u03b7\u03b3\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b1 errors \u03b4\u03af\u03c0\u03bb\u03b1 \u03c3\u03c4\u03bf \u03c0\u03b5\u03b4\u03af\u03bf \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b1\u03c6\u03b5\u03af\u03c2 \u03bf\u03b9 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7\u03c2. \u0397 Baymard \u03b5\u03ba\u03c4\u03b9\u03bc\u03ac \u03cc\u03c4\u03b9 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b1 e-commerce sites \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03ba\u03b1\u03c4\u03ac \u03bc\u03ad\u03c3\u03bf \u03cc\u03c1\u03bf \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03bf\u03c5\u03bd \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03c4\u03bf conversion \u03bc\u03cc\u03bd\u03bf \u03bc\u03b5 \u03b4\u03b9\u03bf\u03c1\u03b8\u03ce\u03c3\u03b5\u03b9\u03c2 checkout UX, \u03b1\u03bb\u03bb\u03ac \u03b1\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c1\u03b5\u03c5\u03bd\u03b7\u03c4\u03b9\u03ba\u03cc benchmark \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03b5\u03b3\u03b3\u03cd\u03b7\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1.<\/p>\n<p>\u0397 <a href=\"https:\/\/twodots.gr\/kataskevi-eshop\/\">\u03ba\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03ae e-shop<\/a> \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03b5\u03c0\u03bf\u03bc\u03ad\u03bd\u03c9\u03c2 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03b5\u03b9 \u03c4\u03bf checkout \u03c9\u03c2 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c1\u03bf\u03ae. \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 tests \u03c3\u03b5 mobile \u03ba\u03b1\u03b9 desktop, \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bc\u03ad\u03b8\u03bf\u03b4\u03bf\u03b9 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae\u03c2, \u03ba\u03bf\u03c5\u03c0\u03cc\u03bd\u03b9\u03b1, \u03bc\u03b5\u03c4\u03b1\u03c6\u03bf\u03c1\u03b9\u03ba\u03ac, \u03c6\u03cc\u03c1\u03bf\u03b9, transactional emails \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ae \u03b1\u03c0\u03cc payment gateways. \u0388\u03bd\u03b1 \u03ba\u03bf\u03c5\u03bc\u03c0\u03af \u03c0\u03bf\u03c5 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03cc \u03b1\u03bb\u03bb\u03ac \u03b1\u03c0\u03bf\u03c4\u03c5\u03b3\u03c7\u03ac\u03bd\u03b5\u03b9 \u03bc\u03b5\u03c4\u03ac \u03c4\u03b7\u03bd \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 UX \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03ad\u03c1\u03b5\u03b9\u03b1\u00b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c7\u03b1\u03bc\u03ad\u03bd\u03b7 \u03c3\u03c5\u03bd\u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03ba\u03b1\u03b9 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7\u03c2.<\/p>\n<div class=\"td-decision-band\">\n<p class=\"td-decision-kicker\">\u03a0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 checkout<\/p>\n<p class=\"td-decision-title\">\u0394\u03b9\u03bf\u03c1\u03b8\u03ce\u03c3\u03c4\u03b5 \u03c0\u03c1\u03ce\u03c4\u03b1 \u03c4\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03cc\u03c0\u03bf\u03c5 \u03ad\u03bd\u03b1\u03c2 \u03ad\u03c4\u03bf\u03b9\u03bc\u03bf\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03ce\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03ae \u03c4\u03bf\u03c5.<\/p>\n<p>\u0395\u03bb\u03ad\u03b3\u03be\u03c4\u03b5 \u03b1\u03bd\u03ac \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ae \u03c4\u03b1 errors, \u03c4\u03b9\u03c2 \u03b1\u03c0\u03bf\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03c2, \u03c4\u03bf begin_checkout \u03c0\u03c1\u03bf\u03c2 purchase \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7\u03c2. \u039f\u03b9 \u03b4\u03b9\u03bf\u03c1\u03b8\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03b9\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b4\u03bf\u03ba\u03b9\u03bc\u03b1\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b5\u03c2.<\/p>\n<\/div>\n<h2 id=\"taxytita-mobile-prosvasimotita\">7. \u03a0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c4\u03b5\u03cd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1, mobile \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b2\u03b1\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1<\/h2>\n<p>\u039f \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac \u03c0\u03bf\u03c5 \u03c6\u03bf\u03c1\u03c4\u03ce\u03bd\u03b5\u03b9 \u03b1\u03c1\u03b3\u03ac, \u03bc\u03b5\u03c4\u03b1\u03ba\u03b9\u03bd\u03b5\u03af\u03c4\u03b1\u03b9 \u03b5\u03bd\u03ce \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03b5\u03af \u03bd\u03b1 \u03c0\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9 \u03ae \u03ba\u03b1\u03b8\u03c5\u03c3\u03c4\u03b5\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b1\u03c0\u03bf\u03ba\u03c1\u03b9\u03b8\u03b5\u03af. \u03a4\u03b1 Core Web Vitals \u03c4\u03b7\u03c2 Google \u03bc\u03b5\u03c4\u03c1\u03bf\u03cd\u03bd \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03c0\u03bb\u03b5\u03c5\u03c1\u03ad\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2: \u03c4\u03bf Largest Contentful Paint \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03c6\u03cc\u03c1\u03c4\u03c9\u03c3\u03b7, \u03c4\u03bf Interaction to Next Paint \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03ba\u03c1\u03b9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03bf Cumulative Layout Shift \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03cc\u03c4\u03b7\u03c4\u03b1. \u03a4\u03b1 \u03cc\u03c1\u03b9\u03b1 \u03ba\u03b1\u03bb\u03ae\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 LCP \u03ad\u03c9\u03c2 2,5 \u03b4\u03b5\u03c5\u03c4\u03b5\u03c1\u03cc\u03bb\u03b5\u03c0\u03c4\u03b1, INP \u03ba\u03ac\u03c4\u03c9 \u03b1\u03c0\u03cc 200 milliseconds \u03ba\u03b1\u03b9 CLS \u03ad\u03c9\u03c2 0,1, \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03b7\u03bc\u03ad\u03bd\u03b1 \u03c3\u03c4\u03bf 75\u03bf \u03b5\u03ba\u03b1\u03c4\u03bf\u03c3\u03c4\u03b7\u03bc\u03cc\u03c1\u03b9\u03bf \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ce\u03bd \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c8\u03b5\u03c9\u03bd.<\/p>\n<p>\u0397 \u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03af\u03b4\u03b9\u03b1 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 site. \u03a3\u03b5 case study \u03c4\u03bf\u03c5 web.dev, \u03b7 Rakuten 24 \u03ba\u03b1\u03c4\u03ad\u03b3\u03c1\u03b1\u03c8\u03b5 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 conversion rate 33,13% \u03ba\u03b1\u03b9 revenue per visitor 53,37% \u03bc\u03b5\u03c4\u03ac \u03b1\u03c0\u03cc A\/B test \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7\u03c2 Core Web Vitals. \u03a0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03b5\u03b9\u03c1\u03ac\u03bc\u03b1\u03c4\u03bf\u03c2, \u03cc\u03c7\u03b9 \u03ba\u03b1\u03b8\u03bf\u03bb\u03b9\u03ba\u03ae \u03c0\u03c1\u03cc\u03b2\u03bb\u03b5\u03c8\u03b7. \u0397 \u03c3\u03c9\u03c3\u03c4\u03ae \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03ad\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ad\u03c2 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 business metrics \u03c4\u03bf\u03c5 \u03b4\u03b9\u03ba\u03bf\u03cd \u03c3\u03b1\u03c2 site.<\/p>\n<p>\u0397 <a href=\"https:\/\/twodots.gr\/tachytita-istoselidas-pliris-odigos-veltistopoiisis\/\">\u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2<\/a> \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ac \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03bc\u03b5 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c8\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1. \u03a3\u03c5\u03bc\u03c0\u03af\u03b5\u03c3\u03b7 \u03b5\u03b9\u03ba\u03cc\u03bd\u03c9\u03bd, \u03c3\u03c9\u03c3\u03c4\u03cc caching, \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03bf JavaScript, \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7 \u03c5\u03c0\u03bf\u03b4\u03bf\u03bc\u03ae \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ad\u03c2 \u03b4\u03b9\u03b1\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 media \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1, \u03b1\u03bb\u03bb\u03ac \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2 \u03bc\u03b5\u03c4\u03ac \u03b1\u03c0\u03cc \u03ba\u03ac\u03b8\u03b5 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03bc\u03b7 \u03c3\u03c0\u03ac\u03c3\u03bf\u03c5\u03bd forms, tracking \u03ae checkout.<\/p>\n<p>\u03a3\u03c4\u03bf mobile, \u03b5\u03be\u03b5\u03c4\u03ac\u03c3\u03c4\u03b5 \u03b1\u03bd \u03c4\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c7\u03c9\u03c1\u03af\u03c2 \u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03b9\u03ba\u03ae \u03ba\u03cd\u03bb\u03b9\u03c3\u03b7, \u03b1\u03bd \u03c4\u03b1 controls \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1 \u03c3\u03c4\u03bf \u03c0\u03ac\u03c4\u03b7\u03bc\u03b1, \u03b1\u03bd \u03c4\u03bf \u03c0\u03bb\u03b7\u03ba\u03c4\u03c1\u03bf\u03bb\u03cc\u03b3\u03b9\u03bf \u03b4\u03b5\u03bd \u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03c4\u03b7 \u03c6\u03cc\u03c1\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03bd \u03b4\u03b5\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03bf\u03c1\u03b9\u03b6\u03cc\u03bd\u03c4\u03b9\u03bf scroll. \u0397 \u03c0\u03c1\u03bf\u03c3\u03b2\u03b1\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03c0\u03b5\u03ba\u03c4\u03b5\u03af\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03c7\u03bd\u03ac \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03b3\u03b9\u03b1 \u03cc\u03bb\u03bf\u03c5\u03c2: \u03b5\u03c5\u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03c4\u03bf \u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03bf, \u03c3\u03b1\u03c6\u03ae labels, \u03c3\u03c9\u03c3\u03c4\u03ae \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ad\u03c8\u03b9\u03bc\u03b7 \u03c0\u03bb\u03bf\u03ae\u03b3\u03b7\u03c3\u03b7 \u03bc\u03b5\u03b9\u03ce\u03bd\u03bf\u03c5\u03bd \u03c4\u03bf\u03bd \u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03cc \u03ba\u03b1\u03b9 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc \u03ba\u03cc\u03c0\u03bf.<\/p>\n<h2 id=\"metrisi-ga4\">\u03a0\u03ce\u03c2 \u03bc\u03b5\u03c4\u03c1\u03b9\u03ad\u03c4\u03b1\u03b9 \u03b7 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bc\u03b2\u03bf\u03bb\u03ae \u03c4\u03b7\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2<\/h2>\n<p>\u03a7\u03c9\u03c1\u03af\u03c2 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7, \u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c4\u03bf \u03c4\u03b5\u03bb\u03b9\u03ba\u03cc \u03c3\u03cd\u03bd\u03bf\u03bb\u03bf \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03b4\u03b5\u03bd \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03c0\u03bf\u03b9\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae. \u03a3\u03c4\u03bf Google Analytics 4, key event \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03c0\u03bf\u03b9\u03b1\u03b4\u03ae\u03c0\u03bf\u03c4\u03b5 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7. \u0393\u03b9\u03b1 e-commerce \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03c0\u03c1\u03bf\u03c4\u03b5\u03b9\u03bd\u03cc\u03bc\u03b5\u03bd\u03b1 events \u03c0\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03bf\u03c5\u03bd \u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2. \u0393\u03b9\u03b1 lead generation \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b1 events \u03b3\u03b9\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1\u03c2, \u03ad\u03bd\u03b1\u03c1\u03be\u03b7 \u03ba\u03b1\u03b9 \u03c5\u03c0\u03bf\u03b2\u03bf\u03bb\u03ae \u03c6\u03cc\u03c1\u03bc\u03b1\u03c2, \u03ba\u03bb\u03b9\u03ba \u03c3\u03b5 \u03c4\u03b7\u03bb\u03ad\u03c6\u03c9\u03bd\u03bf \u03ae \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03b9\u03c9\u03bc\u03ad\u03bd\u03b7 \u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03b7.<\/p>\n<div class=\"td-chart td-chart--comparison\">\n<p class=\"td-chart-title\">\u0395\u03bb\u03ac\u03c7\u03b9\u03c3\u03c4\u03bf \u03c0\u03bb\u03ac\u03bd\u03bf \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd<\/p>\n<div class=\"td-chart-body\">\n<table class=\"td-comparison-table\">\n<thead>\n<tr>\n<th>\u03a3\u03c4\u03ac\u03b4\u03b9\u03bf<\/th>\n<th>\u0395\u03bd\u03b4\u03b5\u03b9\u03ba\u03c4\u03b9\u03ba\u03cc event<\/th>\n<th>\u0395\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b5\u03c1\u03ce\u03c4\u03b7\u03c3\u03b7<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u0391\u03bd\u03b1\u03ba\u03ac\u03bb\u03c5\u03c8\u03b7<\/td>\n<td>landing_page_view \u03ae \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ae\u03c2 landing page<\/td>\n<td>\u03a0\u03bf\u03b9\u03b5\u03c2 \u03c0\u03b7\u03b3\u03ad\u03c2 \u03c6\u03ad\u03c1\u03bd\u03bf\u03c5\u03bd \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03cc \u03ba\u03bf\u03b9\u03bd\u03cc;<\/td>\n<\/tr>\n<tr>\n<td>\u0395\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd<\/td>\n<td>view_item, view_service \u03ae engaged_session<\/td>\n<td>\u03a0\u03bf\u03b9\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c3\u03b5 \u03b2\u03b1\u03b8\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7;<\/td>\n<\/tr>\n<tr>\n<td>\u03a0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7<\/td>\n<td>add_to_cart, form_start \u03ae click_contact<\/td>\n<td>\u03a0\u03cc\u03c3\u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03be\u03b5\u03ba\u03b9\u03bd\u03bf\u03cd\u03bd \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1;<\/td>\n<\/tr>\n<tr>\n<td>\u0394\u03ad\u03c3\u03bc\u03b5\u03c5\u03c3\u03b7<\/td>\n<td>begin_checkout \u03ae qualified_form_submit<\/td>\n<td>\u03a3\u03b5 \u03c0\u03bf\u03b9\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7;<\/td>\n<\/tr>\n<tr>\n<td>\u0391\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1<\/td>\n<td>purchase, booked_meeting \u03ae accepted_lead<\/td>\n<td>\u03a0\u03bf\u03b9\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1;<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<p>\u03a4\u03bf conversion rate \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03cc \u03c0\u03b1\u03c1\u03bf\u03bd\u03bf\u03bc\u03b1\u03c3\u03c4\u03ae \u03ba\u03b1\u03b9 \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf. \u03a3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b5 \u03c0\u03b1\u03c1\u03cc\u03bc\u03bf\u03b9\u03b5\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2, \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ad\u03c2, \u03c0\u03b7\u03b3\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03cc\u03b4\u03bf\u03c5\u03c2. \u0397 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03bf\u03cd traffic \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bc\u03b5\u03b9\u03ce\u03c3\u03b5\u03b9 \u03c4\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae\u03c2 \u03b1\u03bb\u03bb\u03ac \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2. \u0391\u03bd\u03c4\u03af\u03c3\u03c4\u03c1\u03bf\u03c6\u03b1, \u03ad\u03bd\u03b1 \u03c5\u03c8\u03b7\u03bb\u03cc \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03c3\u03b5 \u03bc\u03b9\u03ba\u03c1\u03cc, branded \u03ba\u03bf\u03b9\u03bd\u03cc \u03b4\u03b5\u03bd \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf site \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ba\u03bb\u03b9\u03bc\u03b1\u03ba\u03ce\u03c3\u03b5\u03b9. \u03a0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03c4\u03b5 \u03bc\u03b1\u03b6\u03af \u03cc\u03b3\u03ba\u03bf, \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1, \u03ad\u03c3\u03bf\u03b4\u03b1 \u03ba\u03b1\u03b9 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7\u03c2.<\/p>\n<p>\u0421\u0430\u0439\u0442\u044a\u0442 <a href=\"https:\/\/twodots.gr\/digital-marketing-seo\/\">Digital Marketing \u03ba\u03b1\u03b9 SEO<\/a> \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03ba\u03bf\u03b9\u03bd\u03ad\u03c2 conversion definitions. \u038c\u03c4\u03b1\u03bd Google Ads, \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ae \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7, email \u03ba\u03b1\u03b9 social \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae, \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7. \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 consent-aware tracking, \u03b4\u03bf\u03ba\u03b9\u03bc\u03ad\u03c2 DebugView \u03ba\u03b1\u03b9 \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2 \u03b4\u03b9\u03c0\u03bb\u03ce\u03bd purchase \u03ae form events.<\/p>\n<h2 id=\"scorecard\">Scorecard \u03b3\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c0\u03bf\u03c5 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03b9 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2<\/h2>\n<p>\u0388\u03bd\u03b1 scorecard \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c4\u03b7 \u03b3\u03b5\u03bd\u03b9\u03ba\u03ae \u03c3\u03c5\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u00ab\u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf site\u00bb \u03c3\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2. \u0397 \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03bd\u03ac \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b7 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c3\u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03b9\u03ba\u03ae \u03c3\u03b5\u03bb\u03af\u03b4\u03b1. \u0393\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03bf \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c8\u03c4\u03b5 \u03b5\u03cd\u03c1\u03b7\u03bc\u03b1, \u03b1\u03c0\u03cc\u03b4\u03b5\u03b9\u03be\u03b7, \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c1\u03af\u03c3\u03ba\u03bf, \u03c0\u03c1\u03bf\u03c4\u03b5\u03b9\u03bd\u03cc\u03bc\u03b5\u03bd\u03b7 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03c5\u03c0\u03b5\u03cd\u03b8\u03c5\u03bd\u03bf.<\/p>\n<div class=\"td-chart td-chart--comparison\">\n<p class=\"td-chart-title\">\u039a\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1 \u03b5\u03bb\u03ad\u03b3\u03c7\u03bf\u03c5 \u03c0\u03c1\u03b9\u03bd \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03b5\u03c4\u03b5 \u03c3\u03b5 \u03bd\u03ad\u03b1 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1<\/p>\n<div class=\"td-chart-body\">\n<table class=\"td-comparison-table\">\n<thead>\n<tr>\n<th>\u039a\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03bf<\/th>\n<th>\u0395\u03c1\u03ce\u03c4\u03b7\u03c3\u03b7 \u03b5\u03bb\u03ad\u03b3\u03c7\u03bf\u03c5<\/th>\n<th>\u03a3\u03ae\u03bc\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1\u03c2<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u03a3\u03c5\u03bd\u03ac\u03c6\u03b5\u03b9\u03b1<\/td>\n<td>\u0397 landing page \u03b1\u03c0\u03b1\u03bd\u03c4\u03ac \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2 \u03ae \u03c4\u03bf\u03c5 query;<\/td>\n<td>\u03a3\u03c7\u03b5\u03c4\u03b9\u03ba\u03cc \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1 \u03c7\u03c9\u03c1\u03af\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03b8\u03ad\u03bc\u03b1\u03c4\u03bf\u03c2<\/td>\n<\/tr>\n<tr>\n<td>\u03a3\u03b1\u03c6\u03ae\u03bd\u03b5\u03b9\u03b1<\/td>\n<td>\u039a\u03b1\u03c4\u03b1\u03bb\u03b1\u03b2\u03b1\u03af\u03bd\u03b5\u03b9 \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03c4\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c0\u03bf\u03b9\u03bf\u03bd;<\/td>\n<td>\u03a3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03b1\u03be\u03af\u03b1 \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03bf\u03b8\u03cc\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b9\u03b5\u03c1\u03b1\u03c1\u03c7\u03af\u03b1<\/td>\n<\/tr>\n<tr>\n<td>\u0395\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7<\/td>\n<td>\u03a5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03b5\u03c0\u03b1\u03bb\u03b7\u03b8\u03b5\u03cd\u03c3\u03b9\u03bc\u03b7 \u03b1\u03c0\u03cc\u03b4\u03b5\u03b9\u03be\u03b7 \u03ba\u03bf\u03bd\u03c4\u03ac \u03c3\u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7;<\/td>\n<td>\u03a0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2, \u03ad\u03c1\u03b3\u03b1, \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ae \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1<\/td>\n<\/tr>\n<tr>\n<td>\u03a4\u03c1\u03b9\u03b2\u03ae<\/td>\n<td>\u039c\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03b8\u03b5\u03af \u03b7 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae \u03c3\u03b5 mobile \u03c7\u03c9\u03c1\u03af\u03c2 \u03b5\u03bc\u03c0\u03cc\u03b4\u03b9\u03bf;<\/td>\n<td>\u03a7\u03c9\u03c1\u03af\u03c2 errors, \u03ba\u03c1\u03c5\u03bc\u03bc\u03ad\u03bd\u03b1 controls \u03ae \u03c0\u03b5\u03c1\u03b9\u03c4\u03c4\u03ad\u03c2 \u03b1\u03c0\u03b1\u03b9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2<\/td>\n<\/tr>\n<tr>\n<td>\u0412\u0435\u0440\u0441\u0438\u044f<\/td>\n<td>\u039f\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b5\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03ba\u03b1\u03bb\u03ae \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1;<\/td>\n<td>\u03a3\u03c4\u03b1\u03b8\u03b5\u03c1\u03cc mobile layout \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7 Core Web Vitals<\/td>\n<\/tr>\n<tr>\n<td>\u039c\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7<\/td>\n<td>\u039a\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac \u03c4\u03b1 \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c4\u03b5\u03bb\u03b9\u03ba\u03cc \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1;<\/td>\n<td>\u039c\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03ac, \u03b5\u03bb\u03b5\u03b3\u03bc\u03ad\u03bd\u03b1 events \u03bc\u03b5 \u03ba\u03bf\u03b9\u03bd\u03ad\u03c2 definitions<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<p>\u0397 \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03c4\u03bf \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf score. \u0388\u03bd\u03b1 \u03bc\u03b9\u03ba\u03c1\u03cc \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03c3\u03c4\u03bf checkout \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1 \u03b1\u03c0\u03cc \u03bc\u03b9\u03b1 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae \u03b1\u03b4\u03c5\u03bd\u03b1\u03bc\u03af\u03b1 \u03c3\u03b5 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03bc\u03b5 \u03b5\u03bb\u03ac\u03c7\u03b9\u03c3\u03c4\u03b7 \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c8\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1. \u0392\u03b1\u03b8\u03bc\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03c4\u03b5 \u03bc\u03b1\u03b6\u03af \u03b1\u03bd\u03c4\u03af\u03ba\u03c4\u03c5\u03c0\u03bf, \u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b2\u03b5\u03b2\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c0\u03ac\u03b8\u03b5\u03b9\u03b1. \u0388\u03c4\u03c3\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 backlog \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c5\u03bb\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03b5\u03af \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03b7\u03b8\u03b5\u03af.<\/p>\n<h2 id=\"plano-30-imeron\">\u03a0\u03bb\u03ac\u03bd\u03bf \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 30 \u03b7\u03bc\u03b5\u03c1\u03ce\u03bd<\/h2>\n<p>\u0388\u03bd\u03b1\u03c2 \u03c0\u03c1\u03ce\u03c4\u03bf\u03c2 \u03ba\u03cd\u03ba\u03bb\u03bf\u03c2 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7\u03c2 \u03b4\u03b5\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03bb\u03bb\u03ac\u03be\u03b5\u03b9 \u03bf\u03bb\u03cc\u03ba\u03bb\u03b7\u03c1\u03b7 \u03c4\u03b7\u03bd \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1. \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9 \u03bc\u03af\u03b1 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae, \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b7 baseline \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03bf\u03c1\u03b8\u03ce\u03c3\u03b5\u03b9 \u03c4\u03b1 \u03c0\u03b9\u03bf \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03b9\u03c9\u03bc\u03ad\u03bd\u03b1 \u03b5\u03bc\u03c0\u03cc\u03b4\u03b9\u03b1. \u03a4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03c0\u03bb\u03ac\u03bd\u03bf \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 lead generation \u03ae e-commerce.<\/p>\n<div class=\"td-step-list\">\n<div class=\"td-step-list-title\">\u0391\u03c0\u03cc \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c3\u03b5 \u03bc\u03af\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7<\/div>\n<ol>\n<li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 1<\/span><strong>\u039f\u03c1\u03af\u03c3\u03c4\u03b5 \u03c4\u03bf \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1<\/strong>\n<p>\u0395\u03c0\u03b9\u03bb\u03ad\u03be\u03c4\u03b5 \u03ad\u03bd\u03b1 macro conversion, \u03cc\u03c0\u03c9\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac, \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03b9\u03c9\u03bc\u03ad\u03bd\u03bf lead \u03ae \u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03b7, \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bc\u03c6\u03c9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03c0\u03bf\u03b9\u03b1 events \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03bf\u03c5\u03bd \u03c4\u03b1 \u03c0\u03c1\u03bf\u03b7\u03b3\u03bf\u03cd\u03bc\u03b5\u03bd\u03b1 \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 2<\/span><strong>\u03a7\u03b1\u03c1\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03ae\u03c3\u03c4\u03b5 \u03bc\u03af\u03b1 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b7 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae<\/strong>\n<p>\u039a\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c8\u03c4\u03b5 \u03c0\u03b7\u03b3\u03ae, landing page, \u03b5\u03bd\u03b4\u03b9\u03ac\u03bc\u03b5\u03c3\u03b5\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2, \u03c6\u03cc\u03c1\u03bc\u03b1 \u03ae checkout \u03ba\u03b1\u03b9 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03af\u03c9\u03c3\u03b7\u03c2. \u039c\u03b7\u03bd \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03c4\u03b5 \u03b1\u03c0\u03cc \u03bf\u03bb\u03cc\u03ba\u03bb\u03b7\u03c1\u03bf \u03c4\u03bf site.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 3<\/span><strong>\u0395\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03b9\u03ce\u03c3\u03c4\u03b5 \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1<\/strong>\n<p>\u0394\u03bf\u03ba\u03b9\u03bc\u03ac\u03c3\u03c4\u03b5 GA4 events, transaction IDs, forms \u03ba\u03b1\u03b9 consent behavior \u03c3\u03b5 mobile \u03ba\u03b1\u03b9 desktop. \u0391\u03c6\u03b1\u03b9\u03c1\u03ad\u03c3\u03c4\u03b5 \u03b4\u03b9\u03c0\u03bb\u03ad\u03c2 \u03ae \u03b5\u03bb\u03bb\u03b9\u03c0\u03b5\u03af\u03c2 \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03b1\u03c6\u03ad\u03c2 \u03c0\u03c1\u03b9\u03bd \u03b2\u03b3\u03ac\u03bb\u03b5\u03c4\u03b5 \u03c3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 4<\/span><strong>\u0395\u03bb\u03ad\u03b3\u03be\u03c4\u03b5 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae \u03c9\u03c2 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2<\/strong>\n<p>\u0395\u03ba\u03c4\u03b5\u03bb\u03ad\u03c3\u03c4\u03b5 \u03c4\u03bf \u03c3\u03b5\u03bd\u03ac\u03c1\u03b9\u03bf \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b5\u03c0\u03af\u03c3\u03ba\u03b5\u03c8\u03b7 \u03ad\u03c9\u03c2 \u03c4\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1. \u039a\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c8\u03c4\u03b5 \u03b1\u03c3\u03b1\u03c6\u03ad\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf, \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ac errors, \u03ba\u03b1\u03b8\u03c5\u03c3\u03c4\u03b5\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03ad\u03bd\u03bf\u03c5\u03bd \u03b1\u03bd\u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c4\u03b5\u03c2.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 5<\/span><strong>\u0399\u03b5\u03c1\u03b1\u03c1\u03c7\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03b4\u03b9\u03bf\u03c1\u03b8\u03ce\u03c3\u03b5\u03b9\u03c2<\/strong>\n<p>\u0392\u03b1\u03b8\u03bc\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03c4\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03cd\u03c1\u03b7\u03bc\u03b1 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03b1\u03bd\u03c4\u03af\u03ba\u03c4\u03c5\u03c0\u03bf, \u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b2\u03b5\u03b2\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 effort. \u0395\u03c0\u03b9\u03bb\u03ad\u03be\u03c4\u03b5 \u03bb\u03af\u03b3\u03b5\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b5\u03bb\u03b5\u03b3\u03c7\u03b8\u03bf\u03cd\u03bd \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 6<\/span><strong>\u03a5\u03bb\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03ba\u03b1\u03b9 \u03b5\u03bb\u03ad\u03b3\u03be\u03c4\u03b5 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ac<\/strong>\n<p>\u039a\u03ac\u03bd\u03c4\u03b5 backup, \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03c3\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03ac\u03b2\u03b5\u03c4\u03b5 functional, responsive, accessibility, SEO \u03ba\u03b1\u03b9 analytics tests \u03c0\u03c1\u03b9\u03bd \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03ac \u03c4\u03b7 \u03b4\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 7<\/span><strong>\u03a3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b5 \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03c3\u03c4\u03b5<\/strong>\n<p>\u0391\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03c4\u03b5 \u03b5\u03c0\u03b1\u03c1\u03ba\u03ad\u03c2 \u03b4\u03b9\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03b4\u03b5\u03af\u03b3\u03bc\u03b1, \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c8\u03c4\u03b5 \u03c4\u03b9 \u03ac\u03bb\u03bb\u03b1\u03be\u03b5 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03c3\u03c4\u03b5 \u03b1\u03bd \u03b7 \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b7 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c0\u03ad\u03ba\u03c4\u03b1\u03c3\u03b7, \u03bd\u03ad\u03b1 \u03b4\u03bf\u03ba\u03b9\u03bc\u03ae \u03ae \u03b5\u03c0\u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ac.<\/p>\n<\/li>\n<\/ol>\n<\/div>\n<p>\u0397 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03cd\u03ba\u03bb\u03bf\u03c2, \u03cc\u03c7\u03b9 \u03bc\u03af\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7. \u039f\u03b9 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2, \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03bf\u03b9 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ad\u03c2 \u03b1\u03bb\u03bb\u03ac\u03b6\u03bf\u03c5\u03bd. \u03a4\u03bf site \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 <a href=\"https:\/\/twodots.gr\/hosting-techniki-ypostirixi\/\">\u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7<\/a> \u03ce\u03c3\u03c4\u03b5 \u03bf\u03b9 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03bc\u03b7 \u03c7\u03b1\u03b8\u03bf\u03cd\u03bd \u03b1\u03c0\u03cc broken integrations, \u03b1\u03c1\u03b3\u03ad\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03ae updates \u03c0\u03bf\u03c5 \u03b1\u03bb\u03bb\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03c9\u03bd \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ce\u03bd.<\/p>\n<h2 id=\"redesign-i-veltiosi\">\u03a0\u03cc\u03c4\u03b5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 redesign \u03ba\u03b1\u03b9 \u03c0\u03cc\u03c4\u03b5 \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b7 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7<\/h2>\n<p>\u03a4\u03bf redesign \u03ad\u03c7\u03b5\u03b9 \u03bd\u03cc\u03b7\u03bc\u03b1 \u03cc\u03c4\u03b1\u03bd \u03c4\u03bf \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c5\u03c3\u03c4\u03b7\u03bc\u03b9\u03ba\u03cc: \u03b7 \u03b1\u03c1\u03c7\u03b9\u03c4\u03b5\u03ba\u03c4\u03bf\u03bd\u03b9\u03ba\u03ae \u03b4\u03b5\u03bd \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03ae \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03c4\u03b1 templates \u03b4\u03b5\u03bd \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03c3\u03b5 mobile, \u03b7 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03b4\u03c5\u03c3\u03ba\u03bf\u03bb\u03b5\u03cd\u03b5\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 integrations, \u03b7 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b4\u03b5\u03bd \u03b1\u03bd\u03c4\u03b9\u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b5\u03cd\u03b5\u03b9 \u03c0\u03bb\u03ad\u03bf\u03bd \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03ae \u03ba\u03ac\u03b8\u03b5 \u03c4\u03bf\u03c0\u03b9\u03ba\u03ae \u03b4\u03b9\u03cc\u03c1\u03b8\u03c9\u03c3\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03bd\u03ad\u03b1 \u03b1\u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1. \u03a4\u03cc\u03c4\u03b5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03ad\u03b1 \u03b2\u03ac\u03c3\u03b7 \u03bc\u03b5 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2, \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf, UX, SEO, \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03ba\u03b1\u03b9 migration plan.<\/p>\n<p>\u03a3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03cc\u03c4\u03b1\u03bd \u03b7 \u03b2\u03ac\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c5\u03b3\u03b9\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03b7 \u03b1\u03c0\u03ce\u03bb\u03b5\u03b9\u03b1 \u03b5\u03bd\u03c4\u03bf\u03c0\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf: \u03b1\u03c3\u03b1\u03c6\u03ae\u03c2 \u03c4\u03af\u03c4\u03bb\u03bf\u03c2, \u03bb\u03ac\u03b8\u03bf\u03c2 CTA, \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03c6\u03cc\u03c1\u03bc\u03b1, \u03b1\u03c1\u03b3\u03cc product template, \u03ba\u03c1\u03c5\u03bc\u03bc\u03ad\u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c6\u03bf\u03c1\u03b9\u03ba\u03ac \u03ae \u03c0\u03c1\u03bf\u03b2\u03bb\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc event. \u039c\u03b9\u03b1 \u03bc\u03b9\u03ba\u03c1\u03ae \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03bc\u03b5 \u03c3\u03b1\u03c6\u03ae \u03c5\u03c0\u03cc\u03b8\u03b5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b4\u03ce\u03c3\u03b5\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b3\u03bd\u03ce\u03c3\u03b7 \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 \u03c0\u03bb\u03ae\u03c1\u03b5\u03c2 redesign \u03c7\u03c9\u03c1\u03af\u03c2 baseline.<\/p>\n<p>\u0397 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 audit \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b7\u03bb\u03b9\u03ba\u03af\u03b1 \u03c4\u03bf\u03c5 site \u03ae \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03ae \u03ba\u03cc\u03c0\u03c9\u03c3\u03b7 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03b7. \u0395\u03bb\u03ad\u03b3\u03be\u03c4\u03b5 business goals, analytics, Search Console, user feedback, mobile \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac, \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03cc \u03c7\u03c1\u03ad\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c5\u03bd\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7\u03c2. \u03a3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1 \u03bf\u03c1\u03af\u03c3\u03c4\u03b5 \u03c4\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c9\u03b8\u03b5\u03af, \u03c4\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03b7\u03b8\u03b5\u03af \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03b8\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c4\u03b5\u03c5\u03c4\u03bf\u03cd\u03bd URLs, \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03ba\u03b1\u03b9 conversion tracking \u03ba\u03b1\u03c4\u03ac \u03c4\u03b7 \u03bc\u03b5\u03c4\u03ac\u03b2\u03b1\u03c3\u03b7.<\/p>\n<section class=\"td-service-cta\">\n<div class=\"td-service-cta-content\">\n<p class=\"td-service-cta-eyebrow\">\u039a\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03ae \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd TWO DOTS<\/p>\n<p class=\"td-service-cta-title\">\u039c\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c3\u03b5 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2.<\/p>\n<p>\u0397 TWO DOTS \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03b9 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae, UX, WordPress, \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf, SEO, \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 analytics \u03ce\u03c3\u03c4\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03bd\u03b1 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03b5\u03c4\u03b5\u03af \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c3\u03c4\u03cc\u03c7\u03bf \u03ba\u03b1\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7.<\/p>\n<div class=\"td-service-cta-actions\"><a class=\"td-service-cta-button\" href=\"https:\/\/twodots.gr\/kataskevi-istoselidon\/\">\u0394\u03b5\u03af\u03c4\u03b5 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03ae \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd<\/a><\/div>\n<\/div>\n<\/section>\n<section id=\"sychnes-erotiseis\" class=\"td-faq-section\">\n<div class=\"td-faq\">\n<p class=\"td-faq-heading\">\u0427\u0435\u0441\u0442\u043e \u0417\u0430\u0434\u0430\u0432\u0430\u043d\u0438 \u0412\u044a\u043f\u0440\u043e\u0441\u0438<\/p>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03bc\u03b9\u03b1 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u0391\u03c5\u03be\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03cc\u03c4\u03b1\u03bd \u03c0\u03c1\u03bf\u03c3\u03b5\u03bb\u03ba\u03cd\u03b5\u03b9 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03cc \u03ba\u03bf\u03b9\u03bd\u03cc, \u03b5\u03be\u03b7\u03b3\u03b5\u03af \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac \u03c4\u03b7\u03bd \u03b1\u03be\u03af\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2, \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03b2\u03b5\u03b2\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1, \u03ba\u03ac\u03bd\u03b5\u03b9 \u03b5\u03cd\u03ba\u03bf\u03bb\u03b7 \u03c4\u03b7\u03bd \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b7 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03c1\u03ac \u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c4\u03bf lead \u03ae \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac. \u039a\u03b1\u03bd\u03ad\u03bd\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03bf \u03bc\u03cc\u03bd\u03bf \u03c4\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b1\u03c1\u03ba\u03b5\u03af\u00b7 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03bc\u03b1\u03b6\u03af \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf, UX, \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u0391\u03c1\u03ba\u03b5\u03af \u03ad\u03bd\u03b1 \u03cc\u03bc\u03bf\u03c1\u03c6\u03bf design \u03b3\u03b9\u03b1 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u038c\u03c7\u03b9. \u0397 \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b5\u03bd\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7, \u03b1\u03bb\u03bb\u03ac \u03bf\u03b9 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b5\u03be\u03b1\u03c1\u03c4\u03ce\u03bd\u03c4\u03b1\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03c3\u03b1\u03c6\u03ae\u03bd\u03b5\u03b9\u03b1 \u03c4\u03bf\u03c5 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03bf\u03c2, \u03c4\u03b7\u03bd \u03c0\u03bb\u03bf\u03ae\u03b3\u03b7\u03c3\u03b7, \u03c4\u03b7\u03bd \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1, \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7, \u03c4\u03b1 CTA, \u03c4\u03b9\u03c2 \u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03ae \u03c4\u03bf checkout \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c8\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2. \u0388\u03bd\u03b1 \u03cc\u03bc\u03bf\u03c1\u03c6\u03bf site \u03c7\u03c9\u03c1\u03af\u03c2 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03b1\u03c0\u03bb\u03ae \u03b2\u03b9\u03c4\u03c1\u03af\u03bd\u03b1.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03b1 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03bc\u03b9\u03b1\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u0395\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7. \u03a3\u03b5 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1\u03c2 \u03ae landing page, \u03b5\u03bd\u03ce \u03c3\u03b5 e-shop \u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2, \u03bf\u03b9 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03c4\u03bf \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03bf checkout. \u0397 \u03c3\u03c9\u03c3\u03c4\u03ae \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03c1\u03bf\u03ba\u03cd\u03c0\u03c4\u03b5\u03b9 \u03b1\u03c0\u03cc \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c8\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a4\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc CTA;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac \u03c4\u03b7\u03bd \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b7 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9, \u03cc\u03c0\u03bf\u03c5 \u03b2\u03bf\u03b7\u03b8\u03ac, \u03c4\u03bf \u03cc\u03c6\u03b5\u03bb\u03bf\u03c2 \u03ae \u03c4\u03bf \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03b4\u03ad\u03c3\u03bc\u03b5\u03c5\u03c3\u03b7\u03c2. \u03a6\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2 \u03cc\u03c0\u03c9\u03c2 \u00ab\u0396\u03b7\u03c4\u03ae\u03c3\u03c4\u03b5 \u03b5\u03ba\u03c4\u03af\u03bc\u03b7\u03c3\u03b7\u00bb, \u00ab\u039a\u03bb\u03b5\u03af\u03c3\u03c4\u03b5 \u03b4\u03c9\u03c1\u03b5\u03ac\u03bd \u03c3\u03c5\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u00bb \u03ae \u00ab\u039f\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03ce\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac\u00bb \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 \u03b3\u03b5\u03bd\u03b9\u03ba\u03cc \u00ab\u039c\u03ac\u03b8\u03b5\u03c4\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1\u00bb. \u03a4\u03bf CTA \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03cc \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf \u03b2\u03ae\u03bc\u03b1.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03b7 \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2 \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u0397 \u03b1\u03c1\u03b3\u03ae \u03c6\u03cc\u03c1\u03c4\u03c9\u03c3\u03b7 \u03ba\u03b1\u03b8\u03c5\u03c3\u03c4\u03b5\u03c1\u03b5\u03af \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u03c3\u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c4\u03b5\u03b9 \u03c4\u03c1\u03b9\u03b2\u03ae \u03c0\u03c1\u03b9\u03bd \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac. \u0397 Google \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c4\u03b1 Core Web Vitals \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c8\u03b5\u03b9 \u03c6\u03cc\u03c1\u03c4\u03c9\u03c3\u03b7, \u03b1\u03c0\u03cc\u03ba\u03c1\u03b9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03cc\u03c4\u03b7\u03c4\u03b1. \u0397 \u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03c3\u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03b9\u03ad\u03c4\u03b1\u03b9 \u03b1\u03bd\u03ac site, \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ae \u03ba\u03b1\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03b5\u03c2 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03b1\u03bd \u03b7 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u039f\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 leads \u03ae \u03bf\u03b9 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2, \u03c4\u03bf conversion rate, \u03c4\u03b1 \u03ad\u03c3\u03bf\u03b4\u03b1, \u03b7 \u03bc\u03ad\u03c3\u03b7 \u03b1\u03be\u03af\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7\u03c2. \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03b5\u03bd\u03b4\u03b9\u03ac\u03bc\u03b5\u03c3\u03b1 events \u03cc\u03c0\u03c9\u03c2 view_item, add_to_cart, begin_checkout, form_start \u03ba\u03b1\u03b9 form_submit, \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c0\u03bf\u03b9\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03bb\u03b5\u03af\u03c0\u03bf\u03c5\u03bd \u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a4\u03bf SEO \u03b1\u03c1\u03ba\u03b5\u03af \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03c5\u03be\u03b7\u03b8\u03bf\u03cd\u03bd \u03bf\u03b9 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u03a4\u03bf SEO \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c6\u03ad\u03c1\u03b5\u03b9 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ae \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c8\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03b5\u03b3\u03b3\u03c5\u03ac\u03c4\u03b1\u03b9 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ad\u03c2. \u0397 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2, \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03be\u03af\u03b1 \u03c4\u03b7\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c3\u03b5 \u03b5\u03cd\u03ba\u03bf\u03bb\u03b7 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1. \u0391\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03c4\u03b5 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ad\u03c2 landing pages \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 leads, \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c0\u03c4\u03ce\u03bd, \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf clicks.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 redesign \u03ae \u03b1\u03c1\u03ba\u03bf\u03cd\u03bd \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03b5\u03b9\u03c2;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u03a3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03b5\u03b9\u03c2 \u03b1\u03c1\u03ba\u03bf\u03cd\u03bd \u03cc\u03c4\u03b1\u03bd \u03b7 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03b2\u03ac\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c5\u03b3\u03b9\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b5\u03bd\u03c4\u03bf\u03c0\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1, CTA, \u03c6\u03cc\u03c1\u03bc\u03b5\u03c2, \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1 \u03ae \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 templates. Redesign \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b1\u03bd \u03b7 \u03b1\u03c1\u03c7\u03b9\u03c4\u03b5\u03ba\u03c4\u03bf\u03bd\u03b9\u03ba\u03ae, \u03c4\u03bf mobile layout, \u03b7 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03ae \u03b7 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03bc\u03c0\u03bf\u03b4\u03af\u03b6\u03bf\u03c5\u03bd \u03c0\u03bf\u03bb\u03bb\u03b1\u03c0\u03bb\u03ad\u03c2 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b5\u03c2 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03c4\u03bf\u03c0\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b9\u03bf\u03c1\u03b8\u03ce\u03c3\u03b5\u03b9\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03bd\u03ad\u03bf \u03c7\u03c1\u03ad\u03bf\u03c2.<\/p>\n<\/div>\n<\/details>\n<\/div>\n<\/section>\n<div class=\"td-source-list\">\n<p id=\"piges\" class=\"td-source-list-title\">\u0418\u0437\u0442\u043e\u0447\u043d\u0438\u0446\u0438<\/p>\n<ul>\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/seo-starter-guide\" target=\"_blank\" rel=\"noopener\">Google Search Central: SEO Starter Guide<\/a><\/li>\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/core-web-vitals\" target=\"_blank\" rel=\"noopener\">Google Search Central: Core Web Vitals<\/a><\/li>\n<li><a href=\"https:\/\/web.dev\/case-studies\/rakuten\" target=\"_blank\" rel=\"noopener\">web.dev: Rakuten 24 Core Web Vitals case study<\/a><\/li>\n<li><a href=\"https:\/\/web.dev\/case-studies\/vitals-business-impact\" target=\"_blank\" rel=\"noopener\">web.dev: The business impact of Core Web Vitals<\/a><\/li>\n<li><a href=\"https:\/\/baymard.com\/blog\/ecommerce-checkout-usability-report-and-benchmark\" target=\"_blank\" rel=\"noopener\">Baymard Institute: Reasons for cart abandonment and checkout benchmark<\/a><\/li>\n<li><a href=\"https:\/\/baymard.com\/research\/checkout-usability\" target=\"_blank\" rel=\"noopener\">Baymard Institute: Cart and Checkout Usability Research<\/a><\/li>\n<li><a href=\"https:\/\/support.google.com\/analytics\/answer\/9267568\" target=\"_blank\" rel=\"noopener\">Google Analytics Help: About key events<\/a><\/li>\n<li><a href=\"https:\/\/support.google.com\/analytics\/answer\/12200568\" target=\"_blank\" rel=\"noopener\">Google Analytics Help: Set up ecommerce events<\/a><\/li>\n<li><a href=\"https:\/\/www.w3.org\/WAI\/standards-guidelines\/wcag\/\" target=\"_blank\" rel=\"noopener\">W3C Web Accessibility Initiative: WCAG 2 Overview<\/a><\/li>\n<li><a href=\"https:\/\/www.w3.org\/WAI\/business-case\/\" target=\"_blank\" rel=\"noopener\">W3C Web Accessibility Initiative: The Business Case for Digital Accessibility<\/a><\/li>\n<\/ul>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u03a0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc\u03c2 \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c3\u03b5 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd, \u03c3\u03c5\u03bd\u03b4\u03ad\u03bf\u03bd\u03c4\u03b1\u03c2 SEO, UX, \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7, CTA, checkout \u03ba\u03b1\u03b9 analytics.<\/p>","protected":false},"author":1,"featured_media":86420,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","content-type":"","footnotes":""},"categories":[197],"tags":[6804,17420,3776,3844,3587,9515],"class_list":["post-21626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-istoselides","tag-conversion-rate","tag-digital-marketing","tag-google-analytics","tag-ux-design","tag-afxisi-poliseon","tag-kataskevi-istoselidon"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/posts\/21626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/comments?post=21626"}],"version-history":[{"count":1,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/posts\/21626\/revisions"}],"predecessor-version":[{"id":86425,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/posts\/21626\/revisions\/86425"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/media\/86420"}],"wp:attachment":[{"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/media?parent=21626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/categories?post=21626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/tags?post=21626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}