{"id":24952,"date":"2026-07-16T18:49:23","date_gmt":"2026-07-16T15:49:23","guid":{"rendered":"https:\/\/twodots.gr\/?p=24952"},"modified":"2026-07-16T18:49:23","modified_gmt":"2026-07-16T15:49:23","slug":"media-planning-pliris-odigos-gia-stratigiki-ergaleia-kai-metrisi","status":"publish","type":"post","link":"https:\/\/twodots.gr\/bg\/media-planning-pliris-odigos-gia-stratigiki-ergaleia-kai-metrisi\/","title":{"rendered":"Media planning: \u03c0\u03bb\u03ae\u03c1\u03b7\u03c2 \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b3\u03b9\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae, \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7"},"content":{"rendered":"<div class=\"td-article-toc\"><div class=\"td-toc-title\">\u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03b1<\/div><ul><li><a href=\"#ti-einai-media-planning\">\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf media planning \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03bb\u03cd\u03bd\u03b5\u03b9<\/a><\/li><li><a href=\"#stochos-kampanias-media-objective\">\u03a0\u03ce\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03c4\u03b1\u03b9 \u03bf \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03c3\u03b5 media objective<\/a><\/li><li><a href=\"#koino-dedomena-context\">\u03a0\u03ce\u03c2 \u03bf\u03c1\u03af\u03b6\u03b5\u03c4\u03b5 \u03ba\u03bf\u03b9\u03bd\u03cc \u03bc\u03b5 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc context<\/a><\/li><li><a href=\"#epilogi-kanalion-rolos-mesou\">\u03a0\u03ce\u03c2 \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03b5\u03c4\u03b5 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03c1\u03cc\u03bb\u03bf \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03bc\u03ad\u03c3\u03bf<\/a><\/li><li><a href=\"#katanomi-budget-senaria\">\u03a0\u03ce\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03ad\u03bc\u03b5\u03c4\u03b5 \u03c4\u03bf budget \u03ba\u03b1\u03b9 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03b5\u03c4\u03b5 \u03c3\u03b5\u03bd\u03ac\u03c1\u03b9\u03b1<\/a><\/li><li><a href=\"#reach-frequency-cpm-cpa-roas\">\u03a0\u03bf\u03b9\u03b1 metrics \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03bf media plan<\/a><\/li><li><a href=\"#ergaleia-media-planning\">\u03a0\u03bf\u03b9\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 media planning \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7<\/a><\/li><li><a href=\"#digital-paradosiaka-mesa\">\u03a0\u03ce\u03c2 \u03c3\u03c5\u03bd\u03b4\u03c5\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 digital \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ac \u03bc\u03ad\u03c3\u03b1<\/a><\/li><li><a href=\"#measurement-attribution-privacy\">\u03a0\u03ce\u03c2 \u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03bd\u03b5\u03c4\u03b5 measurement, attribution \u03ba\u03b1\u03b9 privacy<\/a><\/li><li><a href=\"#media-plan-vima-pros-vima\">\u03a0\u03ce\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af\u03c4\u03b5 \u03ad\u03bd\u03b1 media plan \u03b2\u03ae\u03bc\u03b1 \u03c0\u03c1\u03bf\u03c2 \u03b2\u03ae\u03bc\u03b1<\/a><\/li><li><a href=\"#veltistopoiisi-kampanias\">\u03a0\u03ce\u03c2 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b5 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03ba\u03c5\u03bd\u03b7\u03b3\u03ac\u03c4\u03b5 \u03c4\u03bf\u03bd \u03b7\u03bc\u03b5\u03c1\u03ae\u03c3\u03b9\u03bf \u03b8\u03cc\u03c1\u03c5\u03b2\u03bf<\/a><\/li><li><a href=\"#media-plan-checklist\">\u03a0\u03bf\u03b9\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03ad\u03c7\u03b5\u03b9 \u03c4\u03bf \u03c4\u03b5\u03bb\u03b9\u03ba\u03cc media plan<\/a><\/li><\/ul><\/div>\n\n\n\n<div class=\"td-article-lede\"><p>\u0421\u0430\u0439\u0442\u044a\u0442 <strong>media planning<\/strong> \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c0\u03b5\u03b9\u03b8\u03b1\u03c1\u03c7\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03b9 \u03ad\u03bd\u03b1\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c3\u03c4\u03cc\u03c7\u03bf \u03bc\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc, \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1, \u03c7\u03c1\u03bf\u03bd\u03b9\u03c3\u03bc\u03cc, budget, \u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7. \u0388\u03bd\u03b1 \u03c3\u03c9\u03c3\u03c4\u03cc media plan \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bb\u03af\u03c3\u03c4\u03b1 \u03c0\u03bb\u03b1\u03c4\u03c6\u03bf\u03c1\u03bc\u03ce\u03bd. \u0395\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03c3\u03cd\u03bd\u03bf\u03bb\u03bf \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03b9\u03c9\u03bc\u03ad\u03bd\u03c9\u03bd \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03c9\u03bd \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c0\u03bf\u03cd \u03ad\u03c7\u03b5\u03b9 \u03c1\u03cc\u03bb\u03bf \u03ba\u03ac\u03b8\u03b5 \u03b5\u03c5\u03c1\u03ce, \u03c0\u03bf\u03b9\u03b1 \u03c5\u03c0\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b5\u03bb\u03ad\u03b3\u03c7\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03b9 \u03b8\u03b1 \u03b1\u03bb\u03bb\u03ac\u03be\u03b5\u03b9 \u03cc\u03c4\u03b1\u03bd \u03b5\u03bc\u03c6\u03b1\u03bd\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1.<\/p><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u039f \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b1\u03c0\u03b5\u03c5\u03b8\u03cd\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2, e-commerce brands \u03ba\u03b1\u03b9 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 marketing \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03bf\u03c5\u03bd \u03bd\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd paid \u03ba\u03b1\u03b9 cross-channel \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03bc\u03c0\u03b5\u03c1\u03b4\u03b5\u03cd\u03bf\u03c5\u03bd \u03c4\u03b1 forecasts \u03bc\u03b5 \u03b5\u03b3\u03b3\u03c5\u03ae\u03c3\u03b5\u03b9\u03c2. \u039a\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 media objectives, \u03ba\u03bf\u03b9\u03bd\u03cc, channel mix, budget scenarios, reach \u03ba\u03b1\u03b9 frequency, \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd, tracking, attribution, privacy, \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c4\u03b5\u03bb\u03b9\u03ba\u03cc media plan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae \u03b1\u03c1\u03c7\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ae: \u03c0\u03c1\u03ce\u03c4\u03b1 \u03bf\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03ac \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf. \u0388\u03bd\u03b1 forecast \u03bc\u03ad\u03c3\u03b1 \u03c3\u03b5 Google Ads, Meta \u03ae TikTok \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c4\u03bf inventory \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c7\u03ad\u03c2 \u03c4\u03b7\u03c2 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1\u03c2. \u0388\u03bd\u03b1 cross-media \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03b5\u03af \u03bd\u03b1 \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03b9\u03c0\u03bb\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03ad\u03c3\u03b1. \u03a4\u03bf analytics \u03b5\u03be\u03b7\u03b3\u03b5\u03af \u03c4\u03b9 \u03c3\u03c5\u03bd\u03ad\u03b2\u03b7 \u03bc\u03b5\u03c4\u03ac \u03c4\u03b7\u03bd \u03b5\u03c0\u03b1\u03c6\u03ae. \u039a\u03b1\u03bd\u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03b1\u03c5\u03c4\u03ac \u03b4\u03b5\u03bd \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03b8\u03b9\u03c3\u03c4\u03ac \u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03ae \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03ba\u03c1\u03af\u03c3\u03b7.<\/p>\n\n\n\n<div class=\"td-article-note\"><strong>\u0393\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7 \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7:<\/strong> \u03c0\u03c1\u03b9\u03bd \u03b1\u03bd\u03bf\u03af\u03be\u03b5\u03c4\u03b5 \u03bf\u03c0\u03bf\u03b9\u03bf\u03b4\u03ae\u03c0\u03bf\u03c4\u03b5 planning tool, \u03b3\u03c1\u03ac\u03c8\u03c4\u03b5 \u03c3\u03b5 \u03bc\u03af\u03b1 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c4\u03bf\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c3\u03c4\u03cc\u03c7\u03bf, \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc, \u03c4\u03b7 \u03b4\u03bf\u03c5\u03bb\u03b5\u03b9\u03ac \u03ba\u03ac\u03b8\u03b5 \u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03bf\u03cd, \u03c4\u03bf \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03bf budget, \u03c4\u03bf\u03bd \u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03bf\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1, \u03c4\u03bf \u03ba\u03cd\u03c1\u03b9\u03bf KPI \u03ba\u03b1\u03b9 \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7\u03c2. \u0391\u03bd \u03b1\u03c5\u03c4\u03ac \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b1\u03c6\u03ae, \u03c4\u03bf \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03b8\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b3\u03b5\u03b9 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ad\u03c3\u03c4\u03b5\u03c1\u03bf\u03c5\u03c2 \u03b1\u03c1\u03b9\u03b8\u03bc\u03bf\u03cd\u03c2 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 \u03b1\u03c3\u03b1\u03c6\u03ad\u03c2 \u03c3\u03c7\u03ad\u03b4\u03b9\u03bf.<\/div>\n\n\n\n<h2 id=\"ti-einai-media-planning\" class=\"wp-block-heading\">\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf media planning \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03bb\u03cd\u03bd\u03b5\u03b9<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf media planning \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03b6\u03b5\u03b9 \u03c0\u03ce\u03c2 \u03b8\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03bf\u03cd\u03bd \u03c4\u03b1 \u03bc\u03ad\u03c3\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c4\u03b5\u03c5\u03c7\u03b8\u03b5\u03af \u03ad\u03bd\u03b1\u03c2 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2 \u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2. \u03a0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd, \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03ce\u03bd, \u03b5\u03ba\u03c4\u03af\u03bc\u03b7\u03c3\u03b7 reach \u03ba\u03b1\u03b9 frequency, \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03bc\u03ae budget, \u03b7\u03bc\u03b5\u03c1\u03bf\u03bb\u03cc\u03b3\u03b9\u03bf \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae\u03c2, formats, \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c7\u03ad\u03c2 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2, KPIs \u03ba\u03b1\u03b9 measurement plan. \u0397 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03cc\u03c4\u03b1\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c0\u03ce\u03c2 \u03b8\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03b7\u03b8\u03b5\u03af \u03ba\u03b1\u03b9 \u03b8\u03b1 \u03b1\u03bd\u03b1\u03b8\u03b5\u03c9\u03c1\u03b7\u03b8\u03b5\u03af \u03c4\u03bf \u03c3\u03c7\u03ad\u03b4\u03b9\u03bf.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03ba\u03c1\u03af\u03bd\u03bf\u03c5\u03bc\u03b5 \u03c4\u03c1\u03b5\u03b9\u03c2 \u03c3\u03c5\u03b3\u03b3\u03b5\u03bd\u03b9\u03ba\u03ad\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b5\u03c2. \u0397 media strategy \u03b5\u03be\u03b7\u03b3\u03b5\u03af \u03c0\u03bf\u03b9\u03bf\u03bd \u03b8\u03ad\u03bb\u03bf\u03c5\u03bc\u03b5 \u03bd\u03b1 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03c3\u03bf\u03c5\u03bc\u03b5, \u03c0\u03bf\u03b9\u03b1 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03b5\u03c0\u03b9\u03b4\u03b9\u03ce\u03ba\u03bf\u03c5\u03bc\u03b5 \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03c4\u03b1 \u03b5\u03c0\u03b9\u03bb\u03b5\u03b3\u03bc\u03ad\u03bd\u03b1 \u03bc\u03ad\u03c3\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03bf\u03c5\u03bd. \u03a4\u03bf media planning \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03c3\u03b5 channel mix, \u03c0\u03bf\u03c3\u03ac, \u03c0\u03b5\u03c1\u03b9\u03cc\u03b4\u03bf\u03c5\u03c2, \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03b5\u03bd\u03ac\u03c1\u03b9\u03b1. \u03a4\u03bf media buying \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03b6\u03b5\u03b9 \u03c4\u03bf \u03c3\u03c7\u03ad\u03b4\u03b9\u03bf \u03bc\u03b5 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 inventory, bids, placements, \u03c3\u03c5\u03bc\u03c6\u03c9\u03bd\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c1\u03c5\u03b8\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03bc\u03c0\u03b1\u03bd\u03b9\u03ce\u03bd.<\/p>\n\n\n\n<div class=\"td-chart td-chart--metrics\"><p class=\"td-chart-title\">\u039f\u03b9 \u03c4\u03ad\u03c3\u03c3\u03b5\u03c1\u03b9\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03bf\u03c0\u03bf\u03b9\u03b1\u03b4\u03ae\u03c0\u03bf\u03c4\u03b5 \u03b1\u03b3\u03bf\u03c1\u03ac media<\/p><p class=\"td-chart-subtitle\">\u039a\u03ac\u03b8\u03b5 \u03b3\u03c1\u03b1\u03bc\u03bc\u03ae \u03c4\u03bf\u03c5 \u03c0\u03bb\u03ac\u03bd\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c4\u03b5\u03af \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c4\u03ad\u03c3\u03c3\u03b5\u03c1\u03b9\u03c2.<\/p><div class=\"td-chart-body\"><div class=\"td-metric-card\"><span class=\"td-metric-value\">\u0426\u0435\u043b<\/span><span class=\"td-metric-label\">\u03a0\u03bf\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03ae \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03b1\u03ba\u03ae \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03b5\u03c0\u03b9\u03b4\u03b9\u03ce\u03ba\u03b5\u03c4\u03b1\u03b9<\/span><\/div><div class=\"td-metric-card\"><span class=\"td-metric-value\">\u039a\u03bf\u03b9\u03bd\u03cc<\/span><span class=\"td-metric-label\">\u03a0\u03bf\u03b9\u03bf\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03ba\u03c4\u03b5\u03b8\u03b5\u03af \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03c0\u03bf\u03b9\u03bf \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7\u03c2<\/span><\/div><div class=\"td-metric-card\"><span class=\"td-metric-value\">\u039c\u03b5\u03af\u03b3\u03bc\u03b1<\/span><span class=\"td-metric-label\">\u03a0\u03bf\u03b9\u03b1 \u03b4\u03bf\u03c5\u03bb\u03b5\u03b9\u03ac \u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03ba\u03b1\u03b9 format<\/span><\/div><div class=\"td-metric-card\"><span class=\"td-metric-value\">\u039c\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7<\/span><span class=\"td-metric-label\">\u03a0\u03bf\u03b9\u03bf \u03c3\u03ae\u03bc\u03b1 \u03b8\u03b1 \u03b4\u03b5\u03af\u03be\u03b5\u03b9 \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7, \u03b1\u03c0\u03cc\u03ba\u03c1\u03b9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1<\/span><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf media plan \u03b5\u03af\u03bd\u03b1\u03b9 \u03b6\u03c9\u03bd\u03c4\u03b1\u03bd\u03cc \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03c3\u03b9\u03b1\u03ba\u03cc \u03ad\u03b3\u03b3\u03c1\u03b1\u03c6\u03bf \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03ba\u03bb\u03b5\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b1\u03bd \u03b5\u03b3\u03ba\u03c1\u03b9\u03b8\u03b5\u03af. \u039a\u03b1\u03c4\u03ac \u03c4\u03b7\u03bd \u03b5\u03ba\u03c4\u03ad\u03bb\u03b5\u03c3\u03b7, \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c4\u03b9\u03bc\u03ad\u03c2 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2, \u03b4\u03b9\u03b1\u03b8\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 inventory, creative performance \u03ba\u03b1\u03b9 response \u03c4\u03bf\u03c5 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03b8\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03c4\u03b9\u03c2 \u03b1\u03c1\u03c7\u03b9\u03ba\u03ad\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c7\u03ad\u03c2. \u0397 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 planning \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03c0\u03cc\u03c3\u03bf \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03b1\u03b2\u03b1\u03af\u03bd\u03b5\u03b9 \u03c4\u03b9 \u03ac\u03bb\u03bb\u03b1\u03be\u03b5 \u03ba\u03b1\u03b9 \u03c0\u03b1\u03af\u03c1\u03bd\u03b5\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ae \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7, \u03cc\u03c7\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03b1\u03bd \u03c4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf forecast \u03b1\u03c0\u03bf\u03b4\u03b5\u03af\u03c7\u03b8\u03b7\u03ba\u03b5 \u03c4\u03ad\u03bb\u03b5\u03b9\u03bf.<\/p>\n\n\n\n<h2 id=\"stochos-kampanias-media-objective\" class=\"wp-block-heading\">\u03a0\u03ce\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03c4\u03b1\u03b9 \u03bf \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03c3\u03b5 media objective<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u039f \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c6\u03c1\u03b1\u03c3\u03c4\u03b5\u03af \u03c3\u03b5 media objective \u03c0\u03c1\u03b9\u03bd \u03b5\u03c0\u03b9\u03bb\u03b5\u03b3\u03b5\u03af \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9. \u0397 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03b5\u03c3\u03cc\u03b4\u03c9\u03bd, \u03b3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c0\u03b1\u03c1\u03ba\u03ae\u03c2 \u03bf\u03b4\u03b7\u03b3\u03af\u03b1 \u03b3\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03b3\u03c1\u03b1\u03bc\u03bc\u03ae media. \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c3\u03b1\u03c6\u03b7\u03bd\u03b9\u03c3\u03c4\u03b5\u03af \u03b1\u03bd \u03b7 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03bd\u03ad\u03b1 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7, \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c8\u03b5\u03b9 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03c3\u03b1 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7, \u03bd\u03b1 \u03b5\u03c0\u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03b3\u03bd\u03c9\u03c3\u03c4\u03bf\u03cd\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2, \u03bd\u03b1 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03be\u03b5\u03b9 launch \u03ae \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03b8\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bc\u03b9\u03b1\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac\u03c2 \u03c3\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u039c\u03b9\u03b1 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03b1\u03bb\u03c5\u03c3\u03af\u03b4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9: \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1, \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd, media objective, KPI \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ac metrics. \u0391\u03bd \u03b6\u03b7\u03c4\u03bf\u03cd\u03bc\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bd\u03ad\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd, \u03b7 \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03b7\u03c4\u03ae \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03bf\u03bb\u03bf\u03ba\u03bb\u03ae\u03c1\u03c9\u03c3\u03b7 \u03c0\u03c1\u03ce\u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2. \u03a4\u03bf \u03ba\u03cd\u03c1\u03b9\u03bf KPI \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 new-customer revenue \u03ae CPA \u03bd\u03ad\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7, \u03b5\u03bd\u03ce CTR, CPC \u03ba\u03b1\u03b9 landing-page conversion rate \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03bf\u03c5\u03bd \u03b4\u03b9\u03b1\u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03b4\u03b5\u03bd \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03b8\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03c4\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1.<\/p>\n\n\n\n<div class=\"td-decision-band\"><span class=\"td-decision-label\">\u039a\u03cd\u03c1\u03b9\u03b1 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7<\/span><strong>\u0394\u03ce\u03c3\u03c4\u03b5 \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 campaign line \u03bc\u03af\u03b1 \u03ba\u03cd\u03c1\u03b9\u03b1 \u03b4\u03bf\u03c5\u03bb\u03b5\u03b9\u03ac \u03ba\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03ba\u03cd\u03c1\u03b9\u03bf KPI.<\/strong><p>\u0388\u03bd\u03b1 awareness placement \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c1\u03c1\u03af\u03c0\u03c4\u03b5\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03ad\u03c7\u03b5\u03b9 \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc click rate, \u03bf\u03cd\u03c4\u03b5 \u03ad\u03bd\u03b1 search campaign \u03bd\u03b1 \u03b8\u03b5\u03c9\u03c1\u03b5\u03af\u03c4\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03bf \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03ad\u03c7\u03b5\u03b9 impressions. \u03a4\u03bf KPI \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bc\u03c6\u03c9\u03bd\u03b5\u03af \u03bc\u03b5 \u03c4\u03bf\u03bd \u03c1\u03cc\u03bb\u03bf \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c3\u03c4\u03cc\u03c7\u03bf.<\/p><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b5\u03c5\u03ba\u03bf\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7 \u03cc\u03c4\u03b1\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae <a href=\"https:\/\/twodots.gr\/stratigiki-marketingk-pliris-odigos-gia-viosimi-anaptyxi\/\">\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f<\/a>. \u03a4\u03cc\u03c4\u03b5 \u03c4\u03bf media plan \u03b4\u03b5\u03bd \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03b5\u03af \u03bd\u03b1 \u03b4\u03b9\u03bf\u03c1\u03b8\u03ce\u03c3\u03b5\u03b9 \u03b1\u03b4\u03cd\u03bd\u03b1\u03bc\u03bf positioning, \u03b1\u03c3\u03b1\u03c6\u03ae \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac \u03ae \u03b1\u03bd\u03b5\u03c0\u03b1\u03c1\u03ba\u03ad\u03c2 landing page \u03bc\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf spend. \u039a\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03b5\u03be\u03b1\u03c1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c7\u03c1\u03b7\u03bc\u03b1\u03c4\u03bf\u03b4\u03bf\u03c4\u03b5\u03af \u03cc\u03c3\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03bf\u03c5\u03bd \u03ae \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c8\u03bf\u03c5\u03bd \u03b1\u03be\u03af\u03b1.<\/p>\n\n\n\n<h2 id=\"koino-dedomena-context\" class=\"wp-block-heading\">\u03a0\u03ce\u03c2 \u03bf\u03c1\u03af\u03b6\u03b5\u03c4\u03b5 \u03ba\u03bf\u03b9\u03bd\u03cc \u03bc\u03b5 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc context<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03b7\u03bb\u03b9\u03ba\u03af\u03b1, \u03c6\u03cd\u03bb\u03bf \u03ba\u03b1\u03b9 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd. \u0393\u03b9\u03b1 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc planning \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7, \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7\u03c2, \u03b3\u03b5\u03c9\u03b3\u03c1\u03b1\u03c6\u03af\u03b1, \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1, \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ae, \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03ba\u03b1\u03c4\u03b1\u03bd\u03ac\u03bb\u03c9\u03c3\u03b7\u03c2, \u03c0\u03b9\u03b8\u03b1\u03bd\u03ad\u03c2 \u03b1\u03bd\u03c4\u03b9\u03c1\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2 \u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03b9\u03c3\u03bc\u03bf\u03cd. \u0388\u03bd\u03b1 \u03ac\u03c4\u03bf\u03bc\u03bf \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03bd\u03ae\u03ba\u03b5\u03b9 \u03b4\u03b7\u03bc\u03bf\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf target group, \u03b1\u03bb\u03bb\u03ac \u03bd\u03b1 \u03bc\u03b7\u03bd \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03cc\u03c0\u03bf\u03c5 \u03c4\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ae \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b4\u03c1\u03ac\u03c3\u03b7\u03c2.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u039e\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03b1\u03c0\u03cc first-party \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1: CRM, \u03c3\u03c5\u03bd\u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2, analytics, search terms, \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7, \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2, \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd. \u03a0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c3\u03c4\u03b5 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03ba\u03b1\u03b9 platform insights \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03ba\u03c4\u03b9\u03bc\u03ae\u03c3\u03b5\u03c4\u03b5 \u03ba\u03bb\u03af\u03bc\u03b1\u03ba\u03b1 \u03ba\u03b1\u03b9 media behavior. \u03a4\u03b1 Audience Insights \u03c4\u03bf\u03c5 TikTok, \u03b3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03b4\u03af\u03bd\u03bf\u03c5\u03bd \u03c3\u03c5\u03b3\u03ba\u03b5\u03bd\u03c4\u03c1\u03c9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03ba\u03c4\u03b9\u03bc\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03b5\u03c1\u03cc\u03bd\u03c4\u03c9\u03bd, \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b4\u03b7\u03bc\u03bf\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ce\u03bd, \u03b1\u03bb\u03bb\u03ac \u03b7 \u03af\u03b4\u03b9\u03b1 \u03b7 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03b4\u03b9\u03b5\u03c5\u03ba\u03c1\u03b9\u03bd\u03af\u03b6\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03b5\u03ba\u03c4\u03b9\u03bc\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b4\u03b5\u03bd \u03b5\u03b3\u03b3\u03c5\u03ce\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1.<\/p>\n\n\n\n<h3 id=\"\u03ad\u03bd\u03b1-\u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf-audience-brief-\u03b1\u03c0\u03b1\u03bd\u03c4\u03ac-\u03c3\u03b5-\u03ad\u03be\u03b9-\u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2\" class=\"wp-block-heading\">\u0388\u03bd\u03b1 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf audience brief \u03b1\u03c0\u03b1\u03bd\u03c4\u03ac \u03c3\u03b5 \u03ad\u03be\u03b9 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u03a0\u03bf\u03b9\u03b1 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1;<\/strong> \u03a0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c8\u03c4\u03b5 \u03c4\u03bf \u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c2 \u03ae \u03c4\u03bf \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd.<\/li>\n\n\n\n<li><strong>\u03a0\u03bf\u03b9\u03bf\u03c2 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03bf\u03c2 \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03b6\u03b5\u03b9;<\/strong> \u03a3\u03b5 B2B \u03ba\u03b1\u03b9 \u03c3\u03cd\u03bd\u03b8\u03b5\u03c4\u03b5\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03c3\u03c5\u03c7\u03bd\u03ac \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03c0\u03c1\u03cc\u03c3\u03c9\u03c0\u03bf.<\/li>\n\n\n\n<li><strong>\u03a4\u03b9 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03ae\u03b4\u03b7 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc;<\/strong> \u0394\u03b9\u03b1\u03c7\u03c9\u03c1\u03af\u03c3\u03c4\u03b5 \u03bd\u03ad\u03bf, \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03c9\u03bc\u03ad\u03bd\u03bf, \u03b5\u03be\u03b5\u03c4\u03b1\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf \u03ba\u03b1\u03b9 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03bf\u03bb\u03cc\u03b3\u03b9\u03bf.<\/li>\n\n\n\n<li><strong>\u03a0\u03bf\u03cd \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7;<\/strong> \u0391\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7, video, social, marketplace, \u03c6\u03c5\u03c3\u03b9\u03ba\u03cc \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03ae \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd.<\/li>\n\n\n\n<li><strong>\u03a0\u03bf\u03b9\u03bf\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd;<\/strong> \u03a5\u03c0\u03ac\u03c1\u03c7\u03bf\u03bd\u03c4\u03b5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2, \u03b5\u03c1\u03b3\u03b1\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf\u03b9, \u03bc\u03b7 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03b5\u03c4\u03bf\u03cd\u03bc\u03b5\u03bd\u03b5\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ad\u03c2 \u03ae \u03b1\u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b5\u03c2 \u03b7\u03bb\u03b9\u03ba\u03af\u03b5\u03c2 \u03cc\u03c0\u03bf\u03c5 \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af\u03c4\u03b1\u03b9.<\/li>\n\n\n\n<li><strong>\u03a0\u03bf\u03b9\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03bf\u03cd\u03bd;<\/strong> \u039a\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c8\u03c4\u03b5 consent, \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03bf\u03c1\u03bc\u03ce\u03bd \u03ba\u03b1\u03b9 \u03bd\u03bf\u03bc\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u039f\u03b9 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03bf\u03c5\u03bd \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03b1 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03c3\u03c4\u03bf\u03bd \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc paid search. \u039f \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf <a href=\"https:\/\/twodots.gr\/ti-einai-to-ppc-kai-pos-leitourgei\/\">PPC \u03ba\u03b1\u03b9 \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u03c2 \u03c4\u03bf\u03c5<\/a> \u03b5\u03be\u03b7\u03b3\u03b5\u03af \u03b3\u03b9\u03b1\u03c4\u03af \u03bc\u03b9\u03b1 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03b7 \u03b5\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03b7 \u03b1\u03c0\u03bf\u03ba\u03c4\u03ac \u03b1\u03be\u03af\u03b1 \u03bc\u03cc\u03bd\u03bf \u03cc\u03c4\u03b1\u03bd \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c3\u03c9\u03c3\u03c4\u03cc query, \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1.<\/p>\n\n\n\n<h2 id=\"epilogi-kanalion-rolos-mesou\" class=\"wp-block-heading\">\u03a0\u03ce\u03c2 \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03b5\u03c4\u03b5 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03c1\u03cc\u03bb\u03bf \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03bc\u03ad\u03c3\u03bf<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03bf\u03cd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03c4\u03bf\u03bd \u03c1\u03cc\u03bb\u03bf \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03c4\u03b7 \u03bc\u03cc\u03b4\u03b1. \u03a4\u03bf paid search \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03b5\u03bd\u03b5\u03c1\u03b3\u03ae \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7. \u03a4\u03bf social \u03ba\u03b1\u03b9 \u03c4\u03bf online video \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03bf\u03c5\u03bd \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7, \u03bd\u03b1 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03c3\u03bf\u03c5\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c7\u03c4\u03af\u03c3\u03bf\u03c5\u03bd \u03b5\u03c0\u03b1\u03bd\u03ac\u03bb\u03b7\u03c8\u03b7. \u03a4\u03bf retargeting \u03b5\u03c0\u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03b3\u03bd\u03c9\u03c3\u03c4\u03cc \u03ba\u03bf\u03b9\u03bd\u03cc. \u03a4\u03bf CTV, \u03b7 \u03c4\u03b7\u03bb\u03b5\u03cc\u03c1\u03b1\u03c3\u03b7, \u03c4\u03bf audio \u03ba\u03b1\u03b9 \u03c4\u03bf out-of-home \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03ba\u03bb\u03af\u03bc\u03b1\u03ba\u03b1 \u03ae \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf context. \u03a4\u03bf email \u03ba\u03b1\u03b9 \u03c4\u03bf CRM \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 paid media, \u03b1\u03bb\u03bb\u03ac \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03bf \u03c0\u03cc\u03c3\u03bf \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c4\u03bf brand \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c4\u03b7 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03b5\u03b9.<\/p>\n\n\n\n<div class=\"td-comparison-cards td-comparison-cards--horizontal\"><div class=\"td-comparison-grid td-comparison-grid--two\"><div class=\"td-platform-card\"><p class=\"td-comparison-title\">\u039a\u03b1\u03c4\u03b1\u03b3\u03c1\u03b1\u03c6\u03ae \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03c3\u03b1\u03c2 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2<\/p><p>Search, shopping \u03ba\u03b1\u03b9 marketplace placements \u03c3\u03c5\u03bd\u03b1\u03bd\u03c4\u03bf\u03cd\u03bd \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03ba\u03c6\u03c1\u03ac\u03b6\u03bf\u03c5\u03bd \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7. \u03a4\u03bf planning \u03b5\u03c3\u03c4\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03b5 query coverage, \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03bf, landing experience \u03ba\u03b1\u03b9 conversion quality.<\/p><div class=\"td-badge-row\"><span class=\"td-badge\">\u03a0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7<\/span><span class=\"td-badge\">\u041e\u0442\u0433\u043e\u0432\u043e\u0440<\/span><\/div><\/div><div class=\"td-platform-card td-platform-card--navy\"><p class=\"td-comparison-title\">\u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03bd\u03af\u03c3\u03c7\u03c5\u03c3\u03b7 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2<\/p><p>Video, social, creators, audio, CTV \u03ba\u03b1\u03b9 offline formats \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b5\u03be\u03b7\u03b3\u03ae\u03c3\u03bf\u03c5\u03bd, \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c7\u03c4\u03af\u03c3\u03bf\u03c5\u03bd \u03bc\u03bd\u03ae\u03bc\u03b7 \u03c0\u03c1\u03b9\u03bd \u03b5\u03bc\u03c6\u03b1\u03bd\u03b9\u03c3\u03c4\u03b5\u03af \u03b7 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7. \u03a4\u03bf planning \u03b5\u03c3\u03c4\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03b5 reach, frequency, creative \u03ba\u03b1\u03b9 incremental effect.<\/p><div class=\"td-badge-row\"><span class=\"td-badge\">\u039a\u03ac\u03bb\u03c5\u03c8\u03b7<\/span><span class=\"td-badge\">\u041f\u0430\u043c\u0435\u0442<\/span><\/div><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u0391\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03c4\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03bc\u03b5 \u03ba\u03bf\u03b9\u03bd\u03cc scorecard: \u03b1\u03c0\u03cc\u03b4\u03b5\u03b9\u03be\u03b7 \u03cc\u03c4\u03b9 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03b5\u03ba\u03b5\u03af \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc, \u03c1\u03cc\u03bb\u03bf\u03c2 \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae, \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03bf inventory, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae \u03ba\u03b1\u03c4\u03b1\u03bb\u03bb\u03b7\u03bb\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03bb\u03ad\u03b3\u03c7\u03bf\u03c5 frequency, \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7\u03c2, \u03b5\u03bb\u03ac\u03c7\u03b9\u03c3\u03c4\u03bf \u03b2\u03b9\u03ce\u03c3\u03b9\u03bc\u03bf budget \u03ba\u03b1\u03b9 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 incremental reach \u03ae \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1. \u0388\u03bd\u03b1 \u03c6\u03b8\u03b7\u03bd\u03cc CPM \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bb\u03b5\u03bf\u03bd\u03ad\u03ba\u03c4\u03b7\u03bc\u03b1 \u03b1\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03b5\u03b9 \u03b1\u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b5\u03c2 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03c3\u03b5\u03b9\u03c2 \u03ae \u03b1\u03bd \u03b4\u03b5\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc \u03c0\u03bf\u03c5 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c3\u03c4\u03bf format.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a3\u03c4\u03b1 social media, \u03c4\u03bf channel plan \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03ba\u03b1\u03b9 feedback loop \u03b1\u03bd\u03ac \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1. \u03a4\u03b1 <a href=\"https:\/\/twodots.gr\/kpis-%CF%83%CF%84%CE%B1-social-media-%CE%B2%CE%B1%CF%83%CE%B9%CE%BA%CE%BF%CE%AF-%CE%B4%CE%B5%CE%AF%CE%BA%CF%84%CE%B5%CF%82-%CF%83%CF%84%CF%81%CE%B1%CF%84%CE%B7%CE%B3%CE%B9%CE%BA%CE%AD%CF%82\/\">\u041a\u043b\u044e\u0447\u043e\u0432\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u0437\u0430 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442 \u0432 \u0441\u043e\u0446\u0438\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0438<\/a> \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03bd\u03ac objective, \u03ce\u03c3\u03c4\u03b5 engagement, video consumption \u03ba\u03b1\u03b9 conversions \u03bd\u03b1 \u03bc\u03b7\u03bd \u03c3\u03c5\u03b3\u03c7\u03c9\u03bd\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03b1\u03c3\u03b1\u03c6\u03ae \u03b4\u03b5\u03af\u03ba\u03c4\u03b7 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1\u03c2.<\/p>\n\n\n\n<h2 id=\"katanomi-budget-senaria\" class=\"wp-block-heading\">\u03a0\u03ce\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03ad\u03bc\u03b5\u03c4\u03b5 \u03c4\u03bf budget \u03ba\u03b1\u03b9 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03b5\u03c4\u03b5 \u03c3\u03b5\u03bd\u03ac\u03c1\u03b9\u03b1<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03bc\u03ae budget \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 \u03c3\u03b5\u03bd\u03ac\u03c1\u03b9\u03b1. \u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03c4\u03b5 \u03ad\u03bd\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc plan \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03ba\u03c4\u03b5\u03bb\u03b5\u03c3\u03c4\u03b5\u03af, \u03ad\u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf \u03c3\u03b5\u03bd\u03ac\u03c1\u03b9\u03bf \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c4\u03b5\u03cd\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b5\u03c2 \u03b3\u03c1\u03b1\u03bc\u03bc\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03c3\u03b5\u03bd\u03ac\u03c1\u03b9\u03bf \u03b5\u03c0\u03ad\u03ba\u03c4\u03b1\u03c3\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c0\u03bf\u03cd \u03b8\u03b1 \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c4\u03b7\u03b8\u03b5\u03af \u03b5\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd spend. \u0393\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03ba\u03b4\u03bf\u03c7\u03ae \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c8\u03c4\u03b5 \u03c4\u03b9 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03c3\u03b5 reach, frequency, conversions, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03b1\u03b2\u03b5\u03b2\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0393\u03b9\u03b1 performance \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2, \u03ad\u03bd\u03b1 bottom-up \u03c3\u03b5\u03bd\u03ac\u03c1\u03b9\u03bf \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03b9 \u03b1\u03c0\u03cc \u03b1\u03c0\u03b1\u03b9\u03c4\u03bf\u03cd\u03bc\u03b5\u03bd\u03b5\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ae leads, \u03b1\u03bd\u03b1\u03bc\u03b5\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf conversion rate \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03b4\u03b5\u03ba\u03c4\u03cc CPA \u03ae ROAS. \u0393\u03b9\u03b1 awareness, \u03bf \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2 \u03be\u03b5\u03ba\u03b9\u03bd\u03ac \u03c3\u03c5\u03c7\u03bd\u03ac \u03b1\u03c0\u03cc \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03bf target population, \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03b7\u03c4\u03cc reach, frequency \u03ba\u03b1\u03b9 CPM. \u039f\u03b9 \u03b4\u03cd\u03bf \u03c0\u03c1\u03bf\u03c3\u03b5\u03b3\u03b3\u03af\u03c3\u03b5\u03b9\u03c2 \u03b1\u03c0\u03b1\u03bd\u03c4\u03bf\u03cd\u03bd \u03c3\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03bd\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae \u03b1\u03ba\u03c1\u03af\u03b2\u03b5\u03b9\u03b1.<\/p>\n\n\n\n<h3 id=\"\u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae-\u03b4\u03bf\u03bc\u03ae-\u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03bc\u03ae\u03c2\" class=\"wp-block-heading\">\u03a0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b4\u03bf\u03bc\u03ae \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03bc\u03ae\u03c2<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0392\u03b1\u03c3\u03b9\u03ba\u03ae \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1:<\/strong> \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03bc\u03b5 \u03c3\u03b1\u03c6\u03ae \u03c1\u03cc\u03bb\u03bf, \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03bf tracking \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b1\u03c1\u03ba\u03ae \u03b9\u03c3\u03c4\u03bf\u03c1\u03b9\u03ba\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1.<\/li>\n\n\n\n<li><strong>\u0395\u03bb\u03b5\u03b3\u03c7\u03cc\u03bc\u03b5\u03bd\u03b1 tests:<\/strong> \u03bd\u03ad\u03b1 audiences, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ac, placements \u03ae formats \u03bc\u03b5 \u03c5\u03c0\u03cc\u03b8\u03b5\u03c3\u03b7, \u03cc\u03c1\u03b9\u03bf spend \u03ba\u03b1\u03b9 \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03bf \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7\u03c2.<\/li>\n\n\n\n<li><strong>\u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae:<\/strong> \u03be\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03cc \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b3\u03b9\u03b1 assets, \u03c0\u03b1\u03c1\u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2, localisation \u03ba\u03b1\u03b9 refresh, \u03cc\u03c7\u03b9 \u03c5\u03c0\u03cc\u03bb\u03bf\u03b9\u03c0\u03bf \u03bc\u03b5\u03c4\u03ac \u03c4\u03bf media.<\/li>\n\n\n\n<li><strong>Measurement:<\/strong> tagging, analytics, studies, call tracking \u03ae data work \u03c0\u03bf\u03c5 \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03b7\u03b8\u03b5\u03af \u03b7 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7.<\/li>\n\n\n\n<li><strong>\u0391\u03c0\u03bf\u03b8\u03b5\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc:<\/strong> \u03c0\u03bf\u03c3\u03cc \u03c0\u03bf\u03c5 \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b1\u03bd \u03b5\u03bc\u03c6\u03b1\u03bd\u03b9\u03c3\u03c4\u03b5\u03af \u03b1\u03c0\u03bf\u03b4\u03b5\u03b4\u03b5\u03b9\u03b3\u03bc\u03ad\u03bd\u03b7 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b1 \u03ae \u03cc\u03c4\u03b1\u03bd \u03b1\u03bb\u03bb\u03ac\u03be\u03bf\u03c5\u03bd \u03bf\u03b9 \u03c3\u03c5\u03bd\u03b8\u03ae\u03ba\u03b5\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf Google Performance Planner \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af forecasts \u03b3\u03b9\u03b1 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03c3\u03b5 spend, bids \u03ba\u03b1\u03b9 campaign settings, \u03b1\u03bb\u03bb\u03ac \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 9 \u039c\u03b1\u03c1\u03c4\u03af\u03bf\u03c5 2026 \u03b4\u03b5\u03bd \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03b9 \u03c0\u03bb\u03ad\u03bf\u03bd Display \u03ba\u03b1\u03b9 Video plans. \u03a0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03b3\u03b9\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b9\u03bc\u03b5\u03c2 Search, Shopping, App, Demand Gen, Local \u03ba\u03b1\u03b9 Performance Max \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2. \u0393\u03b9\u03b1 YouTube reach \u03ba\u03b1\u03b9 video scenarios, \u03c4\u03bf \u03be\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03cc Reach Planner \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03ba\u03b1\u03c4\u03b1\u03bb\u03bb\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03c4\u03b7\u03c2 Google.<\/p>\n\n\n\n<div class=\"td-decision-band\"><span class=\"td-decision-label\">\u039a\u03b1\u03bd\u03cc\u03bd\u03b1\u03c2 forecast<\/span><strong>\u039a\u03ac\u03b8\u03b5 \u03c0\u03c1\u03cc\u03b2\u03bb\u03b5\u03c8\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b5\u03bd\u03ac\u03c1\u03b9\u03bf \u03c5\u03c0\u03cc \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c7\u03ad\u03c2, \u03cc\u03c7\u03b9 \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03bf\u03c2.<\/strong><p>\u039a\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c8\u03c4\u03b5 \u03c0\u03b7\u03b3\u03ae \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd, \u03b7\u03bc\u03b5\u03c1\u03bf\u03bc\u03b7\u03bd\u03af\u03b1, \u03c0\u03b5\u03c1\u03af\u03bf\u03b4\u03bf, inventory, audience definition, objective, bid strategy \u03ba\u03b1\u03b9 \u03cc,\u03c4\u03b9 \u03b4\u03b5\u03bd \u03bc\u03bf\u03bd\u03c4\u03b5\u03bb\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9. \u03a3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b5 \u03c4\u03bf forecast \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03ce\u03c3\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c7\u03ad\u03c2.<\/p><\/div>\n\n\n\n<h2 id=\"reach-frequency-cpm-cpa-roas\" class=\"wp-block-heading\">\u03a0\u03bf\u03b9\u03b1 metrics \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03bf media plan<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0388\u03bd\u03b1 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03bf media plan \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 delivery, response \u03ba\u03b1\u03b9 business outcome. \u03a4\u03b1 impressions \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03c3\u03b5\u03b9\u03c2, \u03c4\u03bf reach \u03b5\u03ba\u03c4\u03b9\u03bc\u03ac \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03ac \u03ac\u03c4\u03bf\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03b7 frequency \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03c0\u03cc\u03c3\u03b5\u03c2 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03c3\u03b5\u03b9\u03c2 \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03b9\u03c7\u03bf\u03cd\u03bd \u03ba\u03b1\u03c4\u03ac \u03bc\u03ad\u03c3\u03bf \u03cc\u03c1\u03bf \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03ac\u03c4\u03bf\u03bc\u03bf. CPM, CPC \u03ba\u03b1\u03b9 CPV \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03bf\u03c5\u03bd \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bc\u03bf\u03bd\u03ac\u03b4\u03b5\u03c2 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2. CPA, conversion value \u03ba\u03b1\u03b9 ROAS \u03c3\u03c5\u03bd\u03b4\u03ad\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7 \u03bc\u03b5 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03ae \u03ad\u03c3\u03bf\u03b4\u03bf, \u03b1\u03bb\u03bb\u03ac \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03cc tracking \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03cc context.<\/p>\n\n\n\n<div class=\"td-chart td-chart--metrics\"><p class=\"td-chart-title\">\u03a4\u03ad\u03c3\u03c3\u03b5\u03c1\u03b1 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03b1 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 media plan<\/p><p class=\"td-chart-subtitle\">\u03a4\u03bf dashboard \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c0\u03bf\u03cd \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc\u03ba\u03bb\u03b9\u03c3\u03b7 \u03b1\u03c0\u03cc \u03c4\u03bf \u03c3\u03c7\u03ad\u03b4\u03b9\u03bf.<\/p><div class=\"td-chart-body\"><div class=\"td-metric-card\"><span class=\"td-metric-value\">\u03a0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7<\/span><span class=\"td-metric-label\">Spend, impressions, reach, frequency, pacing \u03ba\u03b1\u03b9 viewability<\/span><\/div><div class=\"td-metric-card\"><span class=\"td-metric-value\">\u041e\u0442\u0433\u043e\u0432\u043e\u0440<\/span><span class=\"td-metric-label\">Clicks, views, engagement, sessions \u03ba\u03b1\u03b9 qualified visits<\/span><\/div><div class=\"td-metric-card\"><span class=\"td-metric-value\">\u0395\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1<\/span><span class=\"td-metric-label\">Leads, \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2, calls, downloads \u03ba\u03b1\u03b9 key events<\/span><\/div><div class=\"td-metric-card\"><span class=\"td-metric-value\">\u0391\u03be\u03af\u03b1<\/span><span class=\"td-metric-label\">Revenue, margin, \u03bd\u03ad\u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2, retention \u03ba\u03b1\u03b9 incremental lift<\/span><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u039f\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03bf\u03af \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03bf\u03af \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03c1\u03b1\u03c4\u03bf\u03af: CPM \u03af\u03c3\u03bf\u03bd \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03c0\u03c1\u03bf\u03c2 impressions \u03b5\u03c0\u03af \u03c7\u03af\u03bb\u03b9\u03b1, CPC \u03af\u03c3\u03bf\u03bd \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03c0\u03c1\u03bf\u03c2 clicks, CTR \u03af\u03c3\u03bf\u03bd clicks \u03c0\u03c1\u03bf\u03c2 impressions \u03ba\u03b1\u03b9 CPA \u03af\u03c3\u03bf\u03bd \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03c0\u03c1\u03bf\u03c2 conversions. \u03a4\u03bf ROAS \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03b9 attributed revenue \u03bc\u03b5 ad spend, \u03cc\u03c7\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc \u03ba\u03ad\u03c1\u03b4\u03bf\u03c2. \u0393\u03b9\u03b1 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b5\u03c1\u03bc\u03b7\u03bd\u03b5\u03af\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 margin, \u03b1\u03ba\u03c5\u03c1\u03ce\u03c3\u03b5\u03b9\u03c2, \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ad\u03c2, lifetime value \u03ba\u03b1\u03b9 \u03b4\u03b9\u03ac\u03ba\u03c1\u03b9\u03c3\u03b7 \u03bd\u03ad\u03c9\u03bd \u03b1\u03c0\u03cc \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03bd\u03c4\u03b5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421\u0430\u0439\u0442\u044a\u0442 <a href=\"https:\/\/twodots.gr\/ti-einai-ena-kalo-ctr-kai-pos-na-to-veltioseis\/\">CTR<\/a> \u0438 <a href=\"https:\/\/twodots.gr\/%ce%bf-%ce%b1%cf%80%cf%8c%ce%bb%cf%85%cf%84%ce%bf%cf%82-%ce%bf%ce%b4%ce%b7%ce%b3%cf%8c%cf%82-%ce%b3%ce%b9%ce%b1-%cf%84%ce%bf-cost-per-click-cpc\/\">\u0446\u0435\u043d\u0430 \u043d\u0430 \u043a\u043b\u0438\u043a<\/a> \u03b5\u03af\u03bd\u03b1\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b1 \u03b4\u03b9\u03b1\u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ac, \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03b1\u03c0\u03b1\u03bd\u03c4\u03bf\u03cd\u03bd \u03bc\u03cc\u03bd\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03b1\u03bd \u03c4\u03bf media \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03cc\u03c1\u03b1 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7. \u0388\u03bd\u03b1 \u03c5\u03c8\u03b7\u03bb\u03cc CTR \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03c1\u03bf\u03ad\u03c1\u03c7\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03b9\u03ba\u03ae \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7, \u03b5\u03bd\u03ce \u03ad\u03bd\u03b1 \u03b1\u03ba\u03c1\u03b9\u03b2\u03cc\u03c4\u03b5\u03c1\u03bf click \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0394\u03b5\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03bc\u03af\u03b1 \u03c3\u03c9\u03c3\u03c4\u03ae frequency \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1. \u0397 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03b5\u03c0\u03b1\u03bd\u03ac\u03bb\u03b7\u03c8\u03b7\u03c2 \u03b5\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc objective, \u03b4\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b1, \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae \u03c0\u03bf\u03b9\u03ba\u03b9\u03bb\u03af\u03b1, \u03bc\u03ad\u03b3\u03b5\u03b8\u03bf\u03c2 audience \u03ba\u03b1\u03b9 \u03b1\u03b3\u03bf\u03c1\u03ac. \u03a0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03bc\u03ae frequency \u03bc\u03b1\u03b6\u03af \u03bc\u03b5 incremental reach \u03ba\u03b1\u03b9 outcome. \u0391\u03bd \u03b7 frequency \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b5\u03bd\u03ce \u03c4\u03bf \u03bd\u03ad\u03bf reach \u03ba\u03b1\u03b9 \u03b7 \u03b1\u03c0\u03cc\u03ba\u03c1\u03b9\u03c3\u03b7 \u03b5\u03c0\u03b9\u03b2\u03c1\u03b1\u03b4\u03cd\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9, \u03b5\u03be\u03b5\u03c4\u03ac\u03c3\u03c4\u03b5 audience expansion, creative refresh \u03ae \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc channel mix.<\/p>\n\n\n\n<h2 id=\"ergaleia-media-planning\" class=\"wp-block-heading\">\u03a0\u03bf\u03b9\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 media planning \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 media planning \u03c7\u03c9\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c4\u03ad\u03c3\u03c3\u03b5\u03c1\u03b9\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2: platform-native forecasting, audience \u03ba\u03b1\u03b9 market intelligence, cross-media planning \u03ba\u03b1\u03b9 measurement\/reporting. \u0397 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03b5\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03b5\u03c1\u03ce\u03c4\u03b7\u03bc\u03b1. \u0388\u03bd\u03b1 \u03bc\u03b9\u03ba\u03c1\u03cc e-shop \u03b4\u03b5\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c5\u03c0\u03bf\u03c7\u03c1\u03b5\u03c9\u03c4\u03b9\u03ba\u03ac enterprise \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1, \u03b5\u03bd\u03ce \u03bc\u03b9\u03b1 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 TV, CTV, audio \u03ba\u03b1\u03b9 digital \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03b7\u03b8\u03b5\u03af \u03bc\u03cc\u03bd\u03bf \u03bc\u03b5 \u03c4\u03b1 dashboards \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03bc\u03ad\u03c1\u03bf\u03c5\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03bf\u03c1\u03bc\u03ce\u03bd.<\/p>\n\n\n\n<h3 id=\"platform-native-planning-\u03ba\u03b1\u03b9-forecasting\" class=\"wp-block-heading\">Platform-native planning \u03ba\u03b1\u03b9 forecasting<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Reach Planner:<\/strong> \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03b5\u03b9 YouTube \u03ba\u03b1\u03b9 video scenarios \u03bc\u03b5 forecasts \u03b3\u03b9\u03b1 reach, frequency, views, impressions \u03ba\u03b1\u03b9 conversions. \u03a5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03b9 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 ad-format mixes \u03ba\u03b1\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03bf \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1 \u03c3\u03b5 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b9\u03bc\u03bf\u03c5\u03c2 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd\u03c2.<\/li>\n\n\n\n<li><strong>Google Performance Planner:<\/strong> \u03b5\u03be\u03b5\u03c4\u03ac\u03b6\u03b5\u03b9 \u03c0\u03ce\u03c2 \u03bc\u03b5\u03c4\u03b1\u03b2\u03bf\u03bb\u03ad\u03c2 \u03c3\u03b5 budget \u03ba\u03b1\u03b9 bids \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03c3\u03bf\u03c5\u03bd \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b9\u03bc\u03b5\u03c2 performance \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2. \u0394\u03b5\u03bd \u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 Display \u03ba\u03b1\u03b9 Video plans \u03bc\u03b5\u03c4\u03ac \u03c4\u03b9\u03c2 9 \u039c\u03b1\u03c1\u03c4\u03af\u03bf\u03c5 2026.<\/li>\n\n\n\n<li><strong>Google Keyword Planner:<\/strong> \u03b2\u03bf\u03b7\u03b8\u03ac \u03c3\u03c4\u03bf\u03bd \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc search demand \u03bc\u03b5 \u03b9\u03c3\u03c4\u03bf\u03c1\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03ba\u03b1\u03b9 forecasts, \u03c4\u03b1 \u03bf\u03c0\u03bf\u03af\u03b1 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc bid, budget, seasonality \u03ba\u03b1\u03b9 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc.<\/li>\n\n\n\n<li><strong>Meta Ads Manager:<\/strong> \u03c0\u03b1\u03c1\u03ad\u03c7\u03b5\u03b9 estimated audience, delivery \u03ba\u03b1\u03b9 objectives \u03cc\u03c0\u03c9\u03c2 awareness, reach, impressions \u03ba\u03b1\u03b9 ad recall. \u039f\u03b9 \u03b5\u03ba\u03c4\u03b9\u03bc\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c9\u03c2 planning input \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03c9\u03c2 \u03b5\u03b3\u03b3\u03cd\u03b7\u03c3\u03b7.<\/li>\n\n\n\n<li><strong>TikTok Audience Insights:<\/strong> \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c3\u03c5\u03b3\u03ba\u03b5\u03bd\u03c4\u03c1\u03c9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 demographics, interests, behaviors, devices \u03ba\u03b1\u03b9 activity, \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b5\u03c2 \u03b3\u03b9\u03b1 audience exploration \u03ba\u03b1\u03b9 creative planning.<\/li>\n<\/ul>\n\n\n\n<h3 id=\"cross-media-\u03ba\u03b1\u03b9-\u03b1\u03bd\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c4\u03b7-\u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7\" class=\"wp-block-heading\">Cross-media \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c4\u03b7 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf Nielsen Media Impact \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 scenario planning \u03c3\u03b5 TV, CTV, digital, audio \u03ba\u03b1\u03b9 \u03ac\u03bb\u03bb\u03b1 \u03bc\u03ad\u03c3\u03b1, \u03bc\u03b5 \u03c3\u03c4\u03cc\u03c7\u03bf \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 reach, frequency, overlap \u03ba\u03b1\u03b9 budget allocation. \u0397 \u03ba\u03ac\u03bb\u03c5\u03c8\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03b1\u03bd\u03ac \u03b1\u03b3\u03bf\u03c1\u03ac, \u03ac\u03c1\u03b1 \u03b7 \u03b4\u03b9\u03b1\u03b8\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03ba\u03b1\u03b9 \u03c7\u03ce\u03c1\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03b9\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03c1\u03b9\u03bd \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b5\u03af \u03b7 \u03bb\u03cd\u03c3\u03b7. \u03a0\u03b1\u03c1\u03cc\u03bc\u03bf\u03b9\u03b1 enterprise \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b1\u03be\u03af\u03b1 \u03cc\u03c4\u03b1\u03bd \u03b7 \u03b1\u03c0\u03bf\u03b4\u03b9\u03c0\u03bb\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b7 \u03ba\u03bf\u03b9\u03bd\u03ae currency \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03c0\u03b1\u03af\u03c4\u03b7\u03c3\u03b7.<\/p>\n\n\n\n<div class=\"td-comparison-cards td-comparison-cards--horizontal\"><div class=\"td-comparison-grid td-comparison-grid--two\"><div class=\"td-platform-card\"><p class=\"td-comparison-title\">Platform-native \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1<\/p><p>\u0388\u03c7\u03bf\u03c5\u03bd \u03ac\u03bc\u03b5\u03c3\u03b7 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf inventory, \u03c4\u03b9\u03c2 \u03c1\u03c5\u03b8\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03b1 \u03c4\u03b7\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1\u03c2. \u0395\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac \u03b3\u03b9\u03b1 budget \u03ba\u03b1\u03b9 delivery scenarios \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03bf\u03b9\u03ba\u03bf\u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1.<\/p><div class=\"td-badge-row\"><span class=\"td-badge\">\u0393\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1<\/span><span class=\"td-badge\">Channel-specific<\/span><\/div><\/div><div class=\"td-platform-card td-platform-card--navy\"><p class=\"td-comparison-title\">Cross-media \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1<\/p><p>\u03a3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03bf\u03c5\u03bd \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b5\u03ba\u03c4\u03b9\u03bc\u03ae\u03c3\u03bf\u03c5\u03bd overlap, incremental reach \u03ba\u03b1\u03b9 \u03b5\u03bd\u03b9\u03b1\u03af\u03b1 allocation. \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1, \u03ba\u03ac\u03bb\u03c5\u03c8\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03bf\u03b9\u03bd\u03ad\u03c2 \u03bc\u03b5\u03c4\u03c1\u03b9\u03ba\u03ad\u03c2.<\/p><div class=\"td-badge-row\"><span class=\"td-badge\">\u03a3\u03b5\u03bd\u03ac\u03c1\u03b9\u03b1<\/span><span class=\"td-badge\">\u0391\u03c0\u03bf\u03b4\u03b9\u03c0\u03bb\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7<\/span><\/div><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u0393\u03b9\u03b1 \u03bc\u03b9\u03ba\u03c1\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2, \u03ad\u03bd\u03b1 \u03b5\u03bb\u03b5\u03b3\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf spreadsheet \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03ba\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03cc planning layer. \u03a3\u03c5\u03bd\u03b4\u03ad\u03c3\u03c4\u03b5 \u03c4\u03b1 platform forecasts, \u03c4\u03b9\u03c2 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c4\u03b9\u03bc\u03ad\u03c2, \u03c4\u03bf creative inventory, \u03c4\u03bf pacing \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03c3\u03b5 \u03ba\u03bf\u03b9\u03bd\u03ae taxonomy. \u03a0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c3\u03c4\u03b5 dashboard \u03bc\u03cc\u03bd\u03bf \u03cc\u03c4\u03b1\u03bd \u03bf\u03b9 \u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03af \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03bf\u03af. \u0397 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03b5\u03bd\u03cc\u03c2 \u03b1\u03c3\u03b1\u03c6\u03bf\u03cd\u03c2 naming convention \u03b1\u03c0\u03bb\u03ce\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b3\u03b5\u03b9 \u03c0\u03b9\u03bf \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03b1\u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1.<\/p>\n\n\n\n<h2 id=\"digital-paradosiaka-mesa\" class=\"wp-block-heading\">\u03a0\u03ce\u03c2 \u03c3\u03c5\u03bd\u03b4\u03c5\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 digital \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ac \u03bc\u03ad\u03c3\u03b1<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf \u03b4\u03af\u03bb\u03b7\u03bc\u03bc\u03b1 digital \u03ae \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ac \u03bc\u03ad\u03c3\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c5\u03c7\u03bd\u03ac \u03bb\u03b1\u03bd\u03b8\u03b1\u03c3\u03bc\u03ad\u03bd\u03bf. \u0397 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b5\u03c1\u03ce\u03c4\u03b7\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03b9\u03bf\u03c2 \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03ba\u03ac\u03bb\u03c5\u03c8\u03b7, context, \u03b5\u03c0\u03b1\u03bd\u03ac\u03bb\u03b7\u03c8\u03b7 \u03ba\u03b1\u03b9 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03c0\u03cc\u03ba\u03c1\u03b9\u03c3\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc. \u03a4\u03b7\u03bb\u03b5\u03cc\u03c1\u03b1\u03c3\u03b7, \u03c1\u03b1\u03b4\u03b9\u03cc\u03c6\u03c9\u03bd\u03bf, \u03ad\u03bd\u03c4\u03c5\u03c0\u03b1, out-of-home, events, direct mail, search, social, display, CTV \u03ba\u03b1\u03b9 audio \u03ad\u03c7\u03bf\u03c5\u03bd \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03b4\u03c5\u03bd\u03b1\u03bc\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc \u03c1\u03cc\u03bb\u03bf.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a3\u03b5 \u03ad\u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03c4\u03b9\u03ba\u03cc plan, \u03b1\u03c0\u03bf\u03c6\u03cd\u03b3\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c4\u03b5\u03c4\u03b5 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03c4\u03b1 reach \u03c4\u03c9\u03bd \u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03ce\u03bd. \u03a4\u03bf \u03af\u03b4\u03b9\u03bf \u03ac\u03c4\u03bf\u03bc\u03bf \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03ba\u03c4\u03b5\u03b8\u03b5\u03af \u03c3\u03b5 \u03c0\u03bf\u03bb\u03bb\u03ac \u03bc\u03ad\u03c3\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ad\u03c2. \u0397 \u03b1\u03c0\u03bf\u03b4\u03b9\u03c0\u03bb\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03c3\u03c5\u03bc\u03b2\u03b1\u03c4\u03ae \u03bc\u03b5\u03b8\u03bf\u03b4\u03bf\u03bb\u03bf\u03b3\u03af\u03b1, \u03b5\u03bd\u03ce \u03c4\u03b1 \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03b1 unique reach \u03ad\u03c7\u03bf\u03c5\u03bd thresholds, \u03ba\u03b1\u03b8\u03c5\u03c3\u03c4\u03b5\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u03b1\u03bd\u03ac \u03c7\u03ce\u03c1\u03b1. \u03a4\u03bf Campaign Manager 360, \u03b3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03b1 \u03b3\u03b9\u03b1 cross-device unique reach \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ba\u03b1\u03b8\u03c5\u03c3\u03c4\u03b5\u03c1\u03bf\u03cd\u03bd \u03ad\u03c9\u03c2 \u03cc\u03c4\u03bf\u03c5 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03b5\u03c0\u03b1\u03c1\u03ba\u03ad\u03c2 \u03b4\u03b5\u03af\u03b3\u03bc\u03b1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u039f \u03c1\u03cc\u03bb\u03bf\u03c2 \u03c4\u03c9\u03bd offline \u03bc\u03ad\u03c3\u03c9\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03c5\u03c0\u03cc\u03b8\u03b5\u03c3\u03b7. \u039c\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03c4\u03b5 \u03b4\u03b9\u03b1\u03ba\u03c1\u03b9\u03c4\u03ac \u03c4\u03b7\u03bb\u03ad\u03c6\u03c9\u03bd\u03b1, landing pages, QR codes, offer codes, \u03b3\u03b5\u03c9\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03c3\u03b5\u03b9\u03c2, \u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03ac holdouts, brand-search trends \u03ba\u03b1\u03b9 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b1\u03bd\u03ac \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ae. \u039a\u03b1\u03bd\u03ad\u03bd\u03b1 \u03bc\u03b5\u03bc\u03bf\u03bd\u03c9\u03bc\u03ad\u03bd\u03bf \u03c3\u03ae\u03bc\u03b1 \u03b4\u03b5\u03bd \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03c0\u03bb\u03ae\u03c1\u03b7 \u03b1\u03b9\u03c4\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b1\u03bb\u03bb\u03ac \u03bf \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bc\u03b5\u03b9\u03ce\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03b2\u03b5\u03b2\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03b4\u03b5\u03bd \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03af\u03b4\u03b9\u03bf asset \u03c0\u03b1\u03bd\u03c4\u03bf\u03cd. \u03a3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03ba\u03bf\u03b9\u03bd\u03ae \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b9\u03bc\u03b1 brand cues, \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03c3\u03bc\u03ad\u03bd\u03b1 \u03c3\u03c4\u03b7 \u03b4\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b1, \u03c3\u03c4\u03bf \u03bc\u03ad\u03b3\u03b5\u03b8\u03bf\u03c2, \u03c3\u03c4\u03bf\u03bd \u03ae\u03c7\u03bf, \u03c3\u03c4\u03bf placement \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2 \u03ba\u03ac\u03b8\u03b5 \u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03bf\u03cd. \u0388\u03bd\u03b1 vertical social video, \u03ad\u03bd\u03b1 search ad \u03ba\u03b1\u03b9 \u03bc\u03b9\u03b1 outdoor \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03b5\u03ba\u03c4\u03ad\u03bb\u03b5\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c4\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf \u03af\u03b4\u03b9\u03bf media idea.<\/p>\n\n\n\n<h2 id=\"measurement-attribution-privacy\" class=\"wp-block-heading\">\u03a0\u03ce\u03c2 \u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03bd\u03b5\u03c4\u03b5 measurement, attribution \u03ba\u03b1\u03b9 privacy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf measurement plan \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1. \u039f\u03c1\u03af\u03c3\u03c4\u03b5 conversions \u03ba\u03b1\u03b9 key events, naming convention, UTMs, data-layer requirements, deduplication, conversion values, offline imports, lookback windows \u03ba\u03b1\u03b9 owners. \u039a\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c8\u03c4\u03b5 \u03c0\u03bf\u03b9\u03b1 metrics \u03c0\u03c1\u03bf\u03ad\u03c1\u03c7\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc platform reporting, analytics, CRM \u03ba\u03b1\u03b9 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ac \u03c3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03bf\u03b9 \u03af\u03b4\u03b9\u03b5\u03c2 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc \u03bf\u03c1\u03b9\u03c3\u03bc\u03cc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf conversion tracking \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c0\u03bf\u03b9\u03b5\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03b9\u03b4\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c5\u03bd\u03b4\u03ad\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2, leads, calls \u03ae \u03ac\u03bb\u03bb\u03b5\u03c2 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2. \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03cc\u03bc\u03c9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1 \u03c0\u03c1\u03bf\u03c2 \u03c4\u03bf\u03bd \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b1\u03af\u03bd\u03b5\u03c3\u03b7 \u03cc\u03c0\u03bf\u03c5 \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af\u03c4\u03b1\u03b9. \u0391\u03c0\u03cc \u03c4\u03b9\u03c2 15 \u0399\u03bf\u03c5\u03bd\u03af\u03bf\u03c5 2026, \u03b7 Google Analytics \u03bc\u03b5\u03c4\u03b1\u03b2\u03b1\u03af\u03bd\u03b5\u03b9 \u03c3\u03c4\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c4\u03c9\u03bd Consent Mode Ads settings \u03c9\u03c2 \u03b5\u03bd\u03b9\u03b1\u03af\u03bf\u03c5 \u03b5\u03bb\u03ad\u03b3\u03c7\u03bf\u03c5 \u03b3\u03b9\u03b1 \u03c4\u03b1 Google Ads cookies \u03ba\u03b1\u03b9 identifiers \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bb\u03bb\u03ad\u03b3\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03ad\u03c3\u03c9 Analytics tags \u03ba\u03b1\u03b9 SDKs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 attribution \u03ba\u03b1\u03c4\u03b1\u03bd\u03ad\u03bc\u03b5\u03b9 credit \u03c3\u03b5 touchpoints, \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03b9\u03c3\u03bf\u03b4\u03c5\u03bd\u03b1\u03bc\u03b5\u03af \u03bc\u03b5 \u03b1\u03b9\u03c4\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1. \u03a4\u03bf GA4 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c4\u03b5\u03b9 data-driven attribution, paid and organic last click \u03ba\u03b1\u03b9 Google paid channels last click. \u03a4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03b5\u03be\u03b1\u03c1\u03c4\u03ce\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1, lookback windows, consent, cross-device modeling \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c0\u03bf\u03b9\u03b5\u03c2 \u03b5\u03c0\u03b1\u03c6\u03ad\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03c4\u03b7\u03c1\u03b7\u03b8\u03bf\u03cd\u03bd. \u0393\u03b9\u03b1 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b5\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 budget, \u03c3\u03c5\u03bd\u03b4\u03c5\u03ac\u03c3\u03c4\u03b5 attribution \u03bc\u03b5 experiments, lift studies \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1.<\/p>\n\n\n\n<div class=\"td-decision-band\"><span class=\"td-decision-label\">\u039a\u03b1\u03bd\u03cc\u03bd\u03b1\u03c2 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7\u03c2<\/span><strong>Attribution \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03bc\u03ae credit\u00b7 incrementality \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03b5\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03b5\u03be\u03b1\u03b9\u03c4\u03af\u03b1\u03c2 \u03c4\u03bf\u03c5 media.<\/strong><p>\u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 attribution \u03b3\u03b9\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b5\u03bb\u03b5\u03b3\u03c7\u03cc\u03bc\u03b5\u03bd\u03b1 experiments \u03ae lift studies \u03cc\u03c4\u03b1\u03bd \u03b7 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03b1\u03b9\u03c4\u03b9\u03b1\u03ba\u03ae \u03b5\u03ba\u03c4\u03af\u03bc\u03b7\u03c3\u03b7.<\/p><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf Google Ads Experiment Center \u03ba\u03b1\u03b9 \u03c4\u03b1 campaign experiments \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c3\u03c5\u03b3\u03ba\u03c1\u03b9\u03b8\u03bf\u03cd\u03bd \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03c3\u03b5 settings, assets \u03ae bidding. \u039c\u03b9\u03b1 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b4\u03bf\u03ba\u03b9\u03bc\u03ae \u03be\u03b5\u03ba\u03b9\u03bd\u03ac \u03bc\u03b5 \u03c5\u03c0\u03cc\u03b8\u03b5\u03c3\u03b7, \u03ba\u03cd\u03c1\u03b9\u03bf metric \u03ba\u03b1\u03b9 \u03bc\u03af\u03b1 \u03bc\u03b5\u03c4\u03b1\u03b2\u03bb\u03b7\u03c4\u03ae \u03c0\u03bf\u03c5 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9. \u0391\u03c0\u03bf\u03c6\u03cd\u03b3\u03b5\u03c4\u03b5 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c7\u03c1\u03bf\u03bd\u03b5\u03c2 \u03c0\u03b1\u03c1\u03b5\u03bc\u03b2\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b7 base campaign, \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c8\u03c4\u03b5 \u03c4\u03bf learning period \u03ba\u03b1\u03b9 \u03bc\u03b7\u03bd \u03b1\u03bd\u03b1\u03ba\u03b7\u03c1\u03cd\u03c3\u03c3\u03b5\u03c4\u03b5 \u03bd\u03b9\u03ba\u03b7\u03c4\u03ae \u03cc\u03c4\u03b1\u03bd \u03c4\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03b4\u03b5\u03bd \u03ad\u03c7\u03b5\u03b9 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1.<\/p>\n\n\n\n<h2 id=\"media-plan-vima-pros-vima\" class=\"wp-block-heading\">\u03a0\u03ce\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af\u03c4\u03b5 \u03ad\u03bd\u03b1 media plan \u03b2\u03ae\u03bc\u03b1 \u03c0\u03c1\u03bf\u03c2 \u03b2\u03ae\u03bc\u03b1<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b3\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03bc\u03b9\u03ba\u03c1\u03ae \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03c0\u03b5\u03ba\u03c4\u03b1\u03b8\u03b5\u03af \u03c3\u03b5 \u03c3\u03cd\u03bd\u03b8\u03b5\u03c4\u03bf cross-media plan. \u03a4\u03bf \u03b6\u03b7\u03c4\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03bf\u03c1\u03b1\u03c4\u03ae \u03b7 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03c3\u03c4\u03cc\u03c7\u03bf \u03ad\u03c9\u03c2 \u03c4\u03b7 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 owner \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c7\u03ae.<\/p>\n\n\n\n<div class=\"td-step-list\"><p class=\"td-step-list-title\">\u0391\u03c0\u03cc \u03c4\u03bf business brief \u03c3\u03c4\u03bf \u03b5\u03bb\u03b5\u03b3\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf media plan<\/p><ol><li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 1<\/span><strong>\u039f\u03c1\u03af\u03c3\u03c4\u03b5 \u03c4\u03bf \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1.<\/strong><p>\u039a\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c8\u03c4\u03b5 \u03c0\u03bf\u03b9\u03b1 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7, \u03c3\u03b5 \u03c0\u03bf\u03b9\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac, \u03c3\u03b5 \u03c0\u03bf\u03b9\u03bf \u03b4\u03b9\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03b5 \u03c0\u03bf\u03b9\u03bf\u03c5\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2.<\/p><\/li><li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 2<\/span><strong>\u039c\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03c4\u03b5 \u03c4\u03bf \u03c3\u03b5 media objective.<\/strong><p>\u0391\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03c3\u03c4\u03b5 \u03b1\u03bd \u03c4\u03bf media \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7, \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c8\u03b5\u03b9 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7, \u03bd\u03b1 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03be\u03b5\u03b9 launch, \u03bd\u03b1 \u03b5\u03c0\u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03ba\u03bf\u03b9\u03bd\u03cc \u03ae \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2.<\/p><\/li><li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 3<\/span><strong>\u03a7\u03c4\u03af\u03c3\u03c4\u03b5 audience brief.<\/strong><p>\u03a3\u03c5\u03bd\u03b4\u03c5\u03ac\u03c3\u03c4\u03b5 first-party \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1, \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2, search intent, platform insights, exclusions \u03ba\u03b1\u03b9 \u03b1\u03c0\u03b1\u03b9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c5\u03bd\u03b1\u03af\u03bd\u03b5\u03c3\u03b7\u03c2.<\/p><\/li><li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 4<\/span><strong>\u0391\u03bd\u03b1\u03b8\u03ad\u03c3\u03c4\u03b5 \u03c1\u03cc\u03bb\u03bf \u03c3\u03c4\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1.<\/strong><p>\u0393\u03c1\u03ac\u03c8\u03c4\u03b5 \u03c4\u03b9 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03bc\u03ad\u03c3\u03bf \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae, \u03c0\u03bf\u03b9\u03bf format \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03b1\u03b4\u03c5\u03bd\u03b1\u03bc\u03af\u03b1 \u03ac\u03bb\u03bb\u03bf\u03c5 \u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03bf\u03cd \u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9.<\/p><\/li><li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 5<\/span><strong>\u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03c4\u03b5 budget scenarios.<\/strong><p>\u03a3\u03c7\u03b5\u03b4\u03b9\u03ac\u03c3\u03c4\u03b5 \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc, \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b5\u03ba\u03c4\u03b1\u03c4\u03b9\u03ba\u03cc \u03c3\u03b5\u03bd\u03ac\u03c1\u03b9\u03bf \u03bc\u03b5 \u03b5\u03bc\u03c6\u03b1\u03bd\u03b5\u03af\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c7\u03ad\u03c2, tests, \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03b8\u03b5\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc.<\/p><\/li><li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 6<\/span><strong>\u039f\u03c1\u03af\u03c3\u03c4\u03b5 KPIs \u03ba\u03b1\u03b9 tracking.<\/strong><p>\u039e\u03b5\u03c7\u03c9\u03c1\u03af\u03c3\u03c4\u03b5 delivery, response, conversion \u03ba\u03b1\u03b9 value. \u0395\u03bb\u03ad\u03b3\u03be\u03c4\u03b5 tags, UTMs, CRM, consent, conversion values \u03ba\u03b1\u03b9 reporting \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf launch.<\/p><\/li><li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 7<\/span><strong>\u03a7\u03b1\u03c1\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03ae\u03c3\u03c4\u03b5 creative \u03ba\u03b1\u03b9 landing needs.<\/strong><p>\u039a\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c8\u03c4\u03b5 formats, \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1, \u03c0\u03b1\u03c1\u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2, deadlines, owners \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03ae \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03c0\u03bf\u03c5 \u03c5\u03c0\u03bf\u03b4\u03ad\u03c7\u03b5\u03c4\u03b1\u03b9 \u03ba\u03ac\u03b8\u03b5 click \u03ae response.<\/p><\/li><li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 8<\/span><strong>\u03a0\u03c1\u03bf\u03b2\u03bb\u03ad\u03c8\u03c4\u03b5 \u03ba\u03b1\u03b9 \u03b5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b5 \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c7\u03ad\u03c2.<\/strong><p>\u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b1 \u03c3\u03c9\u03c3\u03c4\u03ac planning tools \u03b1\u03bd\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9, \u03b1\u03c0\u03bf\u03b8\u03b7\u03ba\u03b5\u03cd\u03c3\u03c4\u03b5 \u03c4\u03b1 forecasts \u03ba\u03b1\u03b9 \u03b5\u03be\u03b7\u03b3\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b9 \u03b4\u03b5\u03bd \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd.<\/p><\/li><li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 9<\/span><strong>\u0395\u03ba\u03c4\u03b5\u03bb\u03ad\u03c3\u03c4\u03b5, \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03c4\u03b5 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03b8\u03b5\u03c9\u03c1\u03ae\u03c3\u03c4\u03b5.<\/strong><p>\u03a0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03c4\u03b5 pacing \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b1\u03bb\u03bb\u03ac\u03be\u03c4\u03b5 \u03bc\u03cc\u03bd\u03bf \u03bc\u03b5 \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03b9\u03c9\u03bc\u03ad\u03bd\u03b7 \u03c5\u03c0\u03cc\u03b8\u03b5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03ce\u03c3\u03c4\u03b5 \u03c4\u03bf plan \u03bc\u03b5 actuals \u03ba\u03b1\u03b9 learning.<\/p><\/li><\/ol><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf media plan \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03b5\u03b8\u03b5\u03af \u03bc\u03b5 calendar \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae\u03c2 \u03ba\u03b1\u03b9 launch readiness. \u0391\u03bd \u03bb\u03b5\u03af\u03c0\u03bf\u03c5\u03bd assets, stock, feed quality, landing speed, sales follow-up \u03ae \u03c4\u03b7\u03bb\u03b5\u03c6\u03c9\u03bd\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7, \u03c4\u03bf media \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b4\u03b9\u03bf\u03c1\u03b8\u03ce\u03c3\u03b5\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c4\u03bf\u03c5 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1. \u039a\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c8\u03c4\u03b5 dependencies \u03ba\u03b1\u03b9 go-live criteria, \u03ce\u03c3\u03c4\u03b5 \u03c4\u03bf spend \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ac \u03cc\u03c4\u03b1\u03bd \u03b7 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03be\u03b5\u03b9 \u03c4\u03bf \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd \u03c0\u03bf\u03c5 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0393\u03b9\u03b1 Google Ads, \u03bf \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc\u03c2 \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03bc\u03b5 <a href=\"https:\/\/twodots.gr\/veltistes-praktikes-apotelesmatices-diafimiseis-google-ads\/\">\u03b2\u03ad\u03bb\u03c4\u03b9\u03c3\u03c4\u03b5\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2<\/a> \u03b2\u03bf\u03b7\u03b8\u03ac \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03b5\u03b8\u03bf\u03cd\u03bd keywords, Shopping, Performance Max, tracking \u03ba\u03b1\u03b9 landing pages \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5 media plan.<\/p>\n\n\n\n<h2 id=\"veltistopoiisi-kampanias\" class=\"wp-block-heading\">\u03a0\u03ce\u03c2 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b5 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03ba\u03c5\u03bd\u03b7\u03b3\u03ac\u03c4\u03b5 \u03c4\u03bf\u03bd \u03b7\u03bc\u03b5\u03c1\u03ae\u03c3\u03b9\u03bf \u03b8\u03cc\u03c1\u03c5\u03b2\u03bf<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03b4\u03b9\u03b1\u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ae \u03c3\u03b5\u03b9\u03c1\u03ac. \u03a0\u03c1\u03ce\u03c4\u03b1 \u03b5\u03bb\u03ad\u03b3\u03be\u03c4\u03b5 \u03b1\u03bd \u03c4\u03bf tracking \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b1. \u0388\u03c0\u03b5\u03b9\u03c4\u03b1 \u03b1\u03bd \u03b7 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b4\u03af\u03b4\u03b5\u03b9 \u03c4\u03bf \u03c0\u03c1\u03bf\u03b2\u03bb\u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf spend \u03ba\u03b1\u03b9 inventory. \u039c\u03b5\u03c4\u03ac \u03b5\u03be\u03b5\u03c4\u03ac\u03c3\u03c4\u03b5 audience quality \u03ba\u03b1\u03b9 frequency, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc, landing experience \u03ba\u03b1\u03b9 \u03c4\u03b5\u03bb\u03b9\u03ba\u03ac \u03c4\u03bf business outcome. \u0391\u03bd \u03b1\u03bb\u03bb\u03ac\u03b6\u03bf\u03c5\u03bd \u03cc\u03bb\u03b1 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c7\u03c1\u03bf\u03bd\u03b1, \u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03b4\u03b5\u03bd \u03bc\u03b1\u03b8\u03b1\u03af\u03bd\u03b5\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ad\u03bc\u03b2\u03b1\u03c3\u03b7 \u03b5\u03af\u03c7\u03b5 \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1.<\/p>\n\n\n\n<h3 id=\"cadence-\u03c0\u03bf\u03c5-\u03c0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c4\u03b5\u03cd\u03b5\u03b9-\u03b1\u03c0\u03cc-\u03b2\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2-\u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2\" class=\"wp-block-heading\">Cadence \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c4\u03b5\u03cd\u03b5\u03b9 \u03b1\u03c0\u03cc \u03b2\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0386\u03bc\u03b5\u03c3\u03b1:<\/strong> \u03b1\u03c0\u03bf\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b1 tags, \u03bc\u03b7 \u03ad\u03b3\u03ba\u03c5\u03c1\u03b1 URLs, \u03c3\u03bf\u03b2\u03b1\u03c1\u03ad\u03c2 \u03b1\u03c0\u03bf\u03c1\u03c1\u03af\u03c8\u03b5\u03b9\u03c2, \u03c5\u03c0\u03ad\u03c1\u03b2\u03b1\u03c3\u03b7 budget \u03ae \u03c0\u03c1\u03bf\u03c6\u03b1\u03bd\u03ce\u03c2 \u03bb\u03b1\u03bd\u03b8\u03b1\u03c3\u03bc\u03ad\u03bd\u03b7 \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7.<\/li>\n\n\n\n<li><strong>\u039a\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ac \u03ae \u03b1\u03bd\u03ac \u03b2\u03ac\u03c1\u03b4\u03b9\u03b1:<\/strong> pacing, delivery, spend anomalies \u03ba\u03b1\u03b9 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c3\u03b5 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03c5\u03c8\u03b7\u03bb\u03bf\u03cd volume.<\/li>\n\n\n\n<li><strong>\u0391\u03bd\u03ac \u03c3\u03c5\u03bc\u03c6\u03c9\u03bd\u03b7\u03bc\u03ad\u03bd\u03bf \u03c0\u03b1\u03c1\u03ac\u03b8\u03c5\u03c1\u03bf:<\/strong> creative, audience, placement, search-term \u03ba\u03b1\u03b9 conversion quality \u03bc\u03b5 \u03b5\u03c0\u03b1\u03c1\u03ba\u03ad\u03c2 \u03b4\u03b5\u03af\u03b3\u03bc\u03b1.<\/li>\n\n\n\n<li><strong>\u0391\u03bd\u03ac \u03ba\u03cd\u03ba\u03bb\u03bf planning:<\/strong> channel allocation, incrementality, profitability, seasonality \u03ba\u03b1\u03b9 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c4\u03c9\u03bd \u03b1\u03c1\u03c7\u03b9\u03ba\u03ce\u03bd \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c7\u03ce\u03bd.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u039a\u03ac\u03b8\u03b5 test \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c5\u03c0\u03cc\u03b8\u03b5\u03c3\u03b7: \u03c4\u03b9 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9, \u03b3\u03b9\u03b1\u03c4\u03af \u03c0\u03b5\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5\u03bc\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ac, \u03c0\u03bf\u03b9\u03bf metric \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03b6\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03c0\u03cc\u03c3\u03bf \u03c7\u03c1\u03cc\u03bd\u03bf \u03ae volume \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9. \u0397 \u03c7\u03c1\u03ae\u03c3\u03b7 AI \u03c3\u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03b1\u03c1\u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2, \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03b8\u03b9\u03c3\u03c4\u03ac \u03c4\u03b1 customer insights \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c0\u03b5\u03b9\u03b8\u03b1\u03c1\u03c7\u03b7\u03bc\u03ad\u03bd\u03bf creative testing. \u039f \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b3\u03b9\u03b1 <a href=\"https:\/\/twodots.gr\/pos-i-techniti-noimosyni-veltionei-ti-dimioyrgikotita-stis-diafimiseis\/\">AI \u03ba\u03b1\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2<\/a> \u03b5\u03be\u03b7\u03b3\u03b5\u03af \u03c0\u03ce\u03c2 \u03c3\u03c5\u03bd\u03b4\u03ad\u03bf\u03bd\u03c4\u03b1\u03b9 brief, \u03b3\u03c9\u03bd\u03af\u03b5\u03c2 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ac metrics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a3\u03c4\u03b1 Meta campaigns, \u03b7 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd \u03ba\u03b1\u03b9 placements \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03bc\u03ad\u03c3\u03b1 \u03c3\u03b5 \u03bf\u03bb\u03cc\u03ba\u03bb\u03b7\u03c1\u03bf \u03c4\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1. \u03a4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf \u03b3\u03b9\u03b1 <a href=\"https:\/\/twodots.gr\/facebook-ads-ai-tools-meta-ecommerce\/\">Facebook Ads \u03ba\u03b1\u03b9 AI \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1<\/a> \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af tracking, offer, landing page, checkout, creative testing \u03ba\u03b1\u03b9 reporting \u03ad\u03c7\u03bf\u03c5\u03bd \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03be\u03af\u03b1 \u03cc\u03c4\u03b1\u03bd \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b1\u03b6\u03af \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03c9\u03c2 \u03b1\u03bd\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c4\u03b5\u03c2 \u03c1\u03c5\u03b8\u03bc\u03af\u03c3\u03b5\u03b9\u03c2.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u039a\u03c1\u03b1\u03c4\u03ae\u03c3\u03c4\u03b5 change log \u03bc\u03b5 \u03b7\u03bc\u03b5\u03c1\u03bf\u03bc\u03b7\u03bd\u03af\u03b1, owner, \u03c5\u03c0\u03cc\u03b8\u03b5\u03c3\u03b7, \u03bc\u03b5\u03c4\u03b1\u03b2\u03bb\u03b7\u03c4\u03ae, \u03b1\u03bd\u03b1\u03bc\u03b5\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7. \u0388\u03c4\u03c3\u03b9 \u03c4\u03bf plan \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03bc\u03ac\u03b8\u03b7\u03c3\u03b7\u03c2. \u03a7\u03c9\u03c1\u03af\u03c2 change log, \u03bf\u03b9 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03c3\u03c5\u03c7\u03bd\u03ac \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03bf\u03c5\u03bd \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03c3\u03c4\u03b7\u03bd \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae, \u03b5\u03bd\u03ce \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bf\u03c6\u03b5\u03af\u03bb\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 seasonality, \u03ba\u03b1\u03b8\u03c5\u03c3\u03c4\u03ad\u03c1\u03b7\u03c3\u03b7 attribution, stock, promotion \u03ae \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc audience mix.<\/p>\n\n\n\n<h2 id=\"media-plan-checklist\" class=\"wp-block-heading\">\u03a0\u03bf\u03b9\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03ad\u03c7\u03b5\u03b9 \u03c4\u03bf \u03c4\u03b5\u03bb\u03b9\u03ba\u03cc media plan<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf \u03c4\u03b5\u03bb\u03b9\u03ba\u03cc media plan \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b4\u03b9\u03b1\u03b2\u03b1\u03c3\u03c4\u03b5\u03af \u03b1\u03c0\u03cc marketing, \u03b4\u03b9\u03bf\u03af\u03ba\u03b7\u03c3\u03b7, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc, analytics \u03ba\u03b1\u03b9 \u03cc\u03c0\u03bf\u03b9\u03bf\u03bd \u03b5\u03ba\u03c4\u03b5\u03bb\u03b5\u03af \u03c4\u03b9\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2. \u0394\u03b5\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b5\u03c1\u03af\u03c0\u03bb\u03bf\u03ba\u03bf. \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c3\u03b5 \u03cc\u03bb\u03bf\u03c5\u03c2 \u03bd\u03b1 \u03b4\u03bf\u03c5\u03bd \u03c4\u03b9 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9, \u03b3\u03b9\u03b1\u03c4\u03af, \u03bc\u03b5 \u03c0\u03bf\u03b9\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c7\u03ae, \u03c0\u03bf\u03b9\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c5\u03c0\u03b5\u03cd\u03b8\u03c5\u03bd\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03b8\u03b1 \u03bb\u03b7\u03c6\u03b8\u03b5\u03af \u03b7 \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b7 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7.<\/p>\n\n\n\n<h3 id=\"\u03c5\u03c0\u03bf\u03c7\u03c1\u03b5\u03c9\u03c4\u03b9\u03ba\u03ac-\u03c0\u03b5\u03b4\u03af\u03b1-\u03c4\u03bf\u03c5-\u03b5\u03b3\u03b3\u03c1\u03ac\u03c6\u03bf\u03c5\" class=\"wp-block-heading\">\u03a5\u03c0\u03bf\u03c7\u03c1\u03b5\u03c9\u03c4\u03b9\u03ba\u03ac \u03c0\u03b5\u03b4\u03af\u03b1 \u03c4\u03bf\u03c5 \u03b5\u03b3\u03b3\u03c1\u03ac\u03c6\u03bf\u03c5<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u03a3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03ba\u03b1\u03b9 scope:<\/strong> \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1, media objective, \u03b1\u03b3\u03bf\u03c1\u03ac, \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd, \u03c0\u03b5\u03c1\u03af\u03bf\u03b4\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03af.<\/li>\n\n\n\n<li><strong>Audience:<\/strong> \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7, \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf, segments, exclusions, \u03bc\u03ad\u03b3\u03b5\u03b8\u03bf\u03c2, \u03c0\u03b7\u03b3\u03ad\u03c2 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03ba\u03b1\u03b9 consent rules.<\/li>\n\n\n\n<li><strong>Channel architecture:<\/strong> \u03c1\u03cc\u03bb\u03bf\u03c2, format, placement, buying method \u03ba\u03b1\u03b9 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03ba\u03ac\u03b8\u03b5 \u03b3\u03c1\u03b1\u03bc\u03bc\u03ae\u03c2 \u03bc\u03b5 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae.<\/li>\n\n\n\n<li><strong>Budget:<\/strong> \u03c0\u03bf\u03c3\u03cc \u03b1\u03bd\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03af\u03bf\u03b4\u03bf, fees, \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae, measurement, tests, \u03b1\u03c0\u03bf\u03b8\u03b5\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03ba\u03b1\u03b9 scenario assumptions.<\/li>\n\n\n\n<li><strong>Forecast:<\/strong> reach, frequency, impressions, clicks \u03ae conversions \u03cc\u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1, \u03bc\u03b1\u03b6\u03af \u03bc\u03b5 \u03c0\u03b7\u03b3\u03ae \u03ba\u03b1\u03b9 \u03b7\u03bc\u03b5\u03c1\u03bf\u03bc\u03b7\u03bd\u03af\u03b1.<\/li>\n\n\n\n<li><strong>Creative matrix:<\/strong> \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1, audience, format, asset, owner, deadline, landing page \u03ba\u03b1\u03b9 refresh trigger.<\/li>\n\n\n\n<li><strong>Measurement:<\/strong> \u03ba\u03cd\u03c1\u03b9\u03bf KPI, \u03b4\u03b9\u03b1\u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ac metrics, data sources, attribution, incrementality, reporting cadence \u03ba\u03b1\u03b9 owners.<\/li>\n\n\n\n<li><strong>Governance:<\/strong> approval, brand safety, privacy, stop rules, change log \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03b1\u03bd\u03b1\u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03bc\u03ae\u03c2 budget.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03ad\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7, \u03b6\u03b7\u03c4\u03ae\u03c3\u03c4\u03b5 \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1\u03bd \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03b5\u03af\u03c7\u03b5 \u03c3\u03c4\u03bf\u03bd \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc \u03bd\u03b1 \u03b5\u03be\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c4\u03bf plan \u03bc\u03b5 \u03b4\u03b9\u03ba\u03ac \u03c4\u03bf\u03c5 \u03bb\u03cc\u03b3\u03b9\u03b1. \u0391\u03bd \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03ad\u03c3\u03b5\u03b9 \u03c3\u03c4\u03cc\u03c7\u03bf, \u03ba\u03bf\u03b9\u03bd\u03cc, \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1, budget \u03ba\u03b1\u03b9 measurement, \u03c4\u03bf \u03ad\u03b3\u03b3\u03c1\u03b1\u03c6\u03bf \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03bb\u03bf\u03cd\u03c3\u03c4\u03b5\u03c5\u03c3\u03b7. \u0397 \u03c3\u03b1\u03c6\u03ae\u03bd\u03b5\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc \u03c0\u03bb\u03b5\u03bf\u03bd\u03ad\u03ba\u03c4\u03b7\u03bc\u03b1, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03ba\u03b1\u03b8\u03c5\u03c3\u03c4\u03b5\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c1\u03bc\u03b7\u03bd\u03b5\u03af\u03b5\u03c2 \u03ba\u03b1\u03c4\u03ac \u03c4\u03b7\u03bd \u03b5\u03ba\u03c4\u03ad\u03bb\u03b5\u03c3\u03b7.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0388\u03bd\u03b1 \u03ce\u03c1\u03b9\u03bc\u03bf media planning \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03b4\u03b5\u03bd \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c4\u03b1\u03b9 \u03b2\u03b5\u03b2\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1. \u039a\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c7\u03ad\u03c2 \u03bf\u03c1\u03b1\u03c4\u03ad\u03c2, \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03b9 \u03c1\u03b5\u03b1\u03bb\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c3\u03b5\u03bd\u03ac\u03c1\u03b9\u03b1, \u03c0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c4\u03b5\u03cd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03c3\u03b5 \u03bc\u03ac\u03b8\u03b7\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b7. \u0395\u03ba\u03b5\u03af \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7: \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c3\u03b5 \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 media, \u03b1\u03bb\u03bb\u03ac \u03c3\u03b5 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c0\u03bf\u03cd \u03b1\u03be\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03b5\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7.<\/p>\n\n\n\n<section class=\"td-service-cta\"><div class=\"td-service-cta-content\"><p class=\"td-service-cta-eyebrow\">\u0391\u03c0\u03cc \u03c4\u03bf media mix \u03c3\u03c4\u03b7 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7<\/p><p class=\"td-service-cta-title\">\u03a3\u03c7\u03b5\u03b4\u03b9\u03ac\u03c3\u03c4\u03b5 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03bc\u03b5 \u03c3\u03b1\u03c6\u03ae \u03c1\u03cc\u03bb\u03bf \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9<\/p><p>\u0397 TWO DOTS \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03b9 media strategy, paid campaigns, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ac, landing experience, tracking \u03ba\u03b1\u03b9 reporting \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2. \u0388\u03c4\u03c3\u03b9 \u03c4\u03bf budget \u03b4\u03b5\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03ad\u03bc\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c3\u03c5\u03bd\u03ae\u03b8\u03b5\u03b9\u03b1, \u03b1\u03bb\u03bb\u03ac \u03bc\u03b5 \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03b9\u03c9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c5\u03c0\u03bf\u03b8\u03ad\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7\u03c2.<\/p><div class=\"td-service-cta-actions\"><a class=\"td-service-cta-button\" href=\"https:\/\/twodots.gr\/digital-marketing-seo\/\">\u0394\u03b5\u03af\u03c4\u03b5 \u03c4\u03bf Digital Marketing \u03ba\u03b1\u03b9 SEO<\/a><\/div><\/div><\/section>\n\n\n\n<section id=\"sychnes-erotiseis\" class=\"td-faq-section\"><div class=\"td-faq\"><p class=\"td-faq-heading\">\u0427\u0435\u0441\u0442\u043e \u0437\u0430\u0434\u0430\u0432\u0430\u043d\u0438 \u0432\u044a\u043f\u0440\u043e\u0441\u0438<\/p><details class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf media planning;<\/summary><div class=\"td-faq-content\"><p>\u03a4\u03bf media planning \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03bf\u03c1\u03b3\u03b1\u03bd\u03c9\u03bc\u03ad\u03bd\u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03bf\u03c0\u03bf\u03af\u03b1 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03b6\u03b5\u03b9 \u03c0\u03bf\u03b9\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03b8\u03ad\u03bb\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b5\u03b3\u03b3\u03af\u03c3\u03b5\u03b9, \u03c3\u03b5 \u03c0\u03bf\u03b9\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1, \u03c3\u03b5 \u03c0\u03bf\u03b9\u03bf \u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03b4\u03b9\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1, \u03bc\u03b5 \u03c0\u03bf\u03b9\u03bf budget, \u03bc\u03b5 \u03c0\u03bf\u03b9\u03b1 \u03b1\u03bd\u03b1\u03bc\u03b5\u03bd\u03cc\u03bc\u03b5\u03bd\u03b7 \u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03b5 \u03c0\u03bf\u03b9\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03b8\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03b9 \u03c4\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1. \u039c\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03c3\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03c3\u03c7\u03ad\u03b4\u03b9\u03bf \u03b4\u03b9\u03b1\u03bd\u03bf\u03bc\u03ae\u03c2 \u03c0\u03cc\u03c1\u03c9\u03bd \u03ba\u03b1\u03b9 \u03bc\u03b7\u03bd\u03c5\u03bc\u03ac\u03c4\u03c9\u03bd.<\/p><\/div><\/details><details class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ac \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03b5 media planning \u03ba\u03b1\u03b9 media buying;<\/summary><div class=\"td-faq-content\"><p>\u03a4\u03bf media planning \u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03b6\u03b5\u03b9 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2, \u03ba\u03bf\u03b9\u03bd\u03cc, channel mix, budget, timing \u03ba\u03b1\u03b9 KPIs. \u03a4\u03bf media buying \u03b5\u03ba\u03c4\u03b5\u03bb\u03b5\u03af \u03c4\u03bf \u03c3\u03c7\u03ad\u03b4\u03b9\u03bf \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 inventory, \u03c1\u03c5\u03b8\u03bc\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2, bids \u03ba\u03b1\u03b9 placements \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b5\u03c5\u03cc\u03bc\u03b5\u03bd\u03bf \u03cc\u03c1\u03bf\u03c5\u03c2. \u039f\u03b9 \u03b4\u03cd\u03bf \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b5\u03c2 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9, \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03af\u03b4\u03b9\u03b1 \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1.<\/p><\/div><\/details><details class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a4\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03ad\u03bd\u03b1 media plan;<\/summary><div class=\"td-faq-content\"><p>\u0388\u03bd\u03b1 \u03c0\u03bb\u03ae\u03c1\u03b5\u03c2 media plan \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c3\u03c4\u03cc\u03c7\u03bf, media objective, \u03ba\u03bf\u03b9\u03bd\u03cc, \u03b3\u03b5\u03c9\u03b3\u03c1\u03b1\u03c6\u03af\u03b1, \u03b4\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b1, \u03c1\u03cc\u03bb\u03bf \u03ba\u03ac\u03b8\u03b5 \u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03bf\u03cd, formats, budget \u03b1\u03bd\u03ac \u03b3\u03c1\u03b1\u03bc\u03bc\u03ae, \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c7\u03ad\u03c2 forecast, KPIs, tracking, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c0\u03b1\u03b9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2, owners, cadence \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ac\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2.<\/p><\/div><\/details><details class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03ad\u03bc\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac \u03c4\u03bf \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc budget;<\/summary><div class=\"td-faq-content\"><p>\u0397 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03bc\u03ae \u03be\u03b5\u03ba\u03b9\u03bd\u03ac \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03c3\u03c4\u03cc\u03c7\u03bf \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1. \u03a7\u03c9\u03c1\u03af\u03c3\u03c4\u03b5 \u03c4\u03bf budget \u03c3\u03b5 \u03b1\u03c0\u03bf\u03b4\u03b5\u03b4\u03b5\u03b9\u03b3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2, \u03b5\u03bb\u03b5\u03b3\u03c7\u03cc\u03bc\u03b5\u03bd\u03b1 tests \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03b8\u03b5\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03c4\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 \u03c3\u03b5\u03bd\u03ac\u03c1\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c6\u03cd\u03b3\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03b8\u03b5\u03c9\u03c1\u03b5\u03af\u03c4\u03b5 \u03c4\u03b1 forecasts \u03b5\u03b3\u03b3\u03c5\u03b7\u03bc\u03ad\u03bd\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1. \u039a\u03ac\u03b8\u03b5 \u03b3\u03c1\u03b1\u03bc\u03bc\u03ae \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c3\u03b1\u03c6\u03ae \u03c1\u03cc\u03bb\u03bf \u03ba\u03b1\u03b9 \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03bf \u03c3\u03c5\u03bd\u03ad\u03c7\u03b9\u03c3\u03b7\u03c2.<\/p><\/div><\/details><details class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ac \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03b5 reach \u03ba\u03b1\u03b9 impressions;<\/summary><div class=\"td-faq-content\"><p>\u03a4\u03bf reach \u03b5\u03ba\u03c4\u03b9\u03bc\u03ac \u03c0\u03cc\u03c3\u03b1 \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03ac \u03ac\u03c4\u03bf\u03bc\u03b1 \u03b5\u03af\u03b4\u03b1\u03bd \u03ae \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b4\u03bf\u03c5\u03bd \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7, \u03b5\u03bd\u03ce \u03c4\u03b1 impressions \u03bc\u03b5\u03c4\u03c1\u03bf\u03cd\u03bd \u03c0\u03cc\u03c3\u03b5\u03c2 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ad\u03c2 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03c3\u03b5\u03b9\u03c2 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03b8\u03b7\u03ba\u03b1\u03bd. \u0397 \u03bc\u03ad\u03c3\u03b7 frequency \u03c0\u03c1\u03bf\u03ba\u03cd\u03c0\u03c4\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03c3\u03c7\u03ad\u03c3\u03b7 impressions \u03c0\u03c1\u03bf\u03c2 reach, \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c6\u03cd\u03bb\u03b1\u03be\u03b7 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03b1 \u03b1\u03c0\u03bf\u03b4\u03b9\u03c0\u03bb\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2.<\/p><\/div><\/details><details class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae\u03c2 \u03bc\u03b9\u03b1\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2;<\/summary><div class=\"td-faq-content\"><p>\u0394\u03b5\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03ba\u03b1\u03b8\u03bf\u03bb\u03b9\u03ba\u03cc\u03c2 \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc\u03c2 \u03b3\u03b9\u03b1 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2. \u0397 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b7 frequency \u03b5\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03c3\u03c4\u03cc\u03c7\u03bf, \u03c4\u03b7 \u03b4\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b1, \u03c4\u03b7\u03bd \u03c0\u03bf\u03bb\u03c5\u03c0\u03bb\u03bf\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03bf\u03c2, \u03c4\u03bf \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc, \u03c4\u03bf \u03bc\u03ad\u03b3\u03b5\u03b8\u03bf\u03c2 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2. \u03a0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03c4\u03b5 frequency \u03bc\u03b1\u03b6\u03af \u03bc\u03b5 incremental reach, response \u03ba\u03b1\u03b9 \u03c3\u03b7\u03bc\u03ac\u03b4\u03b9\u03b1 creative fatigue.<\/p><\/div><\/details><details class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03bf \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf media planning \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03bc\u03b9\u03ba\u03c1\u03ae \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7;<\/summary><div class=\"td-faq-content\"><p>\u039c\u03b9\u03b1 \u03bc\u03b9\u03ba\u03c1\u03ae \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03b9 \u03bc\u03b5 \u03ad\u03bd\u03b1 \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc spreadsheet, \u03c4\u03b1 forecasting \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03c4\u03c9\u03bd \u03af\u03b4\u03b9\u03c9\u03bd \u03c4\u03c9\u03bd \u03c0\u03bb\u03b1\u03c4\u03c6\u03bf\u03c1\u03bc\u03ce\u03bd, \u03c3\u03c9\u03c3\u03c4\u03cc conversion tracking \u03ba\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03ba\u03bf\u03b9\u03bd\u03cc dashboard. Enterprise cross-media \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03bd\u03cc\u03b7\u03bc\u03b1 \u03cc\u03c4\u03b1\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03c0\u03bf\u03bb\u03bb\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1, \u03bc\u03b5\u03b3\u03ac\u03bb\u03b1 budgets, \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03b1\u03c0\u03bf\u03b4\u03b9\u03c0\u03bb\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd \u03ae \u03c3\u03cd\u03bd\u03b8\u03b5\u03c4\u03b1 \u03c3\u03b5\u03bd\u03ac\u03c1\u03b9\u03b1 TV, CTV, audio \u03ba\u03b1\u03b9 digital.<\/p><\/div><\/details><details class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03bc\u03b5\u03c4\u03c1\u03b9\u03ad\u03c4\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b4\u03c5\u03ac\u03b6\u03b5\u03b9 online \u03ba\u03b1\u03b9 offline \u03bc\u03ad\u03c3\u03b1;<\/summary><div class=\"td-faq-content\"><p>\u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ba\u03bf\u03b9\u03bd\u03cc measurement plan \u03bc\u03b5 \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf\u03c5\u03c2 \u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2, \u03c3\u03b1\u03c6\u03ae \u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03ac \u03c0\u03b1\u03c1\u03ac\u03b8\u03c5\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b1\u03c0\u03cc \u03bc\u03af\u03b1 \u03bc\u03b5\u03b8\u03cc\u03b4\u03bf\u03c5\u03c2. \u03a3\u03c5\u03bd\u03b4\u03c5\u03ac\u03c3\u03c4\u03b5 platform reporting, analytics, CRM \u03ba\u03b1\u03b9 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ad\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03b3\u03b5\u03c9\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ac \u03ae \u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03ac holdouts, \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03ac \u03c4\u03b7\u03bb\u03ad\u03c6\u03c9\u03bd\u03b1 \u03ae \u03ba\u03c9\u03b4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03ba\u03b1\u03b9 lift studies \u03cc\u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03b1.<\/p><\/div><\/details><details class=\"td-faq-item\"><summary class=\"td-faq-title\">\u039a\u03ac\u03b8\u03b5 \u03c0\u03cc\u03c4\u03b5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7;<\/summary><div class=\"td-faq-content\"><p>\u039f\u03c1\u03af\u03c3\u03c4\u03b5 cadence \u03c0\u03c1\u03b9\u03bd \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03b9 \u03b7 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03c3\u03c4\u03b5 \u03c4\u03bf \u03c3\u03c4\u03bf volume \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf learning period. \u0395\u03bb\u03ad\u03b3\u03be\u03c4\u03b5 \u03ac\u03bc\u03b5\u03c3\u03b1 tracking, \u03b1\u03c0\u03bf\u03c1\u03c1\u03af\u03c8\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03bf\u03b2\u03b1\u03c1\u03ac delivery \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1, \u03b1\u03bb\u03bb\u03ac \u03b1\u03c6\u03ae\u03c3\u03c4\u03b5 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c0\u03c1\u03b9\u03bd \u03b1\u03bb\u03bb\u03ac\u03be\u03b5\u03c4\u03b5 budget, audience \u03ae bidding. \u039f\u03b9 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03b1\u03bd\u03c4\u03bf\u03cd\u03bd \u03c3\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03c5\u03c0\u03cc\u03b8\u03b5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03bf\u03bd\u03c4\u03b1\u03b9.<\/p><\/div><\/details><\/div><\/section>\n\n\n\n<div class=\"td-source-list\"><p id=\"piges\" class=\"td-source-list-title\">\u0418\u0437\u0442\u043e\u0447\u043d\u0438\u0446\u0438<\/p><ul><li><a href=\"https:\/\/www.iab.com\/wp-content\/uploads\/2017\/04\/IAB_Digital_Media_Buying_Planning_Certification_Study_Guide_2017.pdf\" target=\"_blank\" rel=\"noopener\">IAB: \u03b8\u03b5\u03bc\u03b5\u03bb\u03b9\u03ce\u03b4\u03b7\u03c2 \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 Digital Media Buying \u03ba\u03b1\u03b9 Planning<\/a><\/li><li><a href=\"https:\/\/support.google.com\/google-ads\/answer\/9427120?hl=en\" target=\"_blank\" rel=\"noopener\">Google Ads: Reach Planner \u03b3\u03b9\u03b1 reach, frequency \u03ba\u03b1\u03b9 video forecasts<\/a><\/li><li><a href=\"https:\/\/support.google.com\/google-ads\/answer\/9230124?hl=en\" target=\"_blank\" rel=\"noopener\">Google Ads: \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03cc\u03c1\u03b9\u03b1 \u03c4\u03bf\u03c5 Performance Planner<\/a><\/li><li><a href=\"https:\/\/support.google.com\/google-ads\/answer\/3022575?hl=en\" target=\"_blank\" rel=\"noopener\">Google Ads: forecasts \u03c4\u03bf\u03c5 Keyword Planner<\/a><\/li><li><a href=\"https:\/\/www.facebook.com\/business\/ads\/ad-objectives\/awareness\" target=\"_blank\" rel=\"noopener\">Meta for Business: Awareness objective, reach \u03ba\u03b1\u03b9 frequency<\/a><\/li><li><a href=\"https:\/\/ads.tiktok.com\/help\/article\/access-audience-insights\" target=\"_blank\" rel=\"noopener\">TikTok Business Help Center: Audience Insights<\/a><\/li><li><a href=\"https:\/\/www.nielsen.com\/solutions\/media-planning\/media-impact\/\" target=\"_blank\" rel=\"noopener\">Nielsen: Media Impact \u03b3\u03b9\u03b1 cross-media planning<\/a><\/li><li><a href=\"https:\/\/support.google.com\/analytics\/answer\/10596866?hl=en\" target=\"_blank\" rel=\"noopener\">Google Analytics: attribution models \u03ba\u03b1\u03b9 key event paths<\/a><\/li><li><a href=\"https:\/\/support.google.com\/google-ads\/answer\/6308?hl=en\" target=\"_blank\" rel=\"noopener\">Google Ads: conversion tracking \u03ba\u03b1\u03b9 \u03b1\u03c0\u03b1\u03b9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c5\u03bd\u03b1\u03af\u03bd\u03b5\u03c3\u03b7\u03c2<\/a><\/li><li><a href=\"https:\/\/support.google.com\/google-ads\/answer\/7281575?hl=en\" target=\"_blank\" rel=\"noopener\">Google Ads: \u03c3\u03c9\u03c3\u03c4\u03ae \u03bc\u03b5\u03b8\u03bf\u03b4\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 campaign experiments<\/a><\/li><li><a href=\"https:\/\/support.google.com\/campaignmanager\/answer\/15665151?hl=en\" target=\"_blank\" rel=\"noopener\">Campaign Manager 360: \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 unique reach \u03ba\u03b1\u03b9 frequency<\/a><\/li><li><a href=\"https:\/\/support.google.com\/analytics\/answer\/17016975?hl=en\" target=\"_blank\" rel=\"noopener\">Google Analytics: \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03ce\u03c3\u03b5\u03b9\u03c2 data controls \u03ba\u03b1\u03b9 Consent Mode \u03c4\u03bf 2026<\/a><\/li><\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>\u03a0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc\u03c2 \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 media planning \u03b3\u03b9\u03b1 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2, \u03ba\u03bf\u03b9\u03bd\u03cc, channel mix, budget, \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 forecasting, measurement, attribution \u03ba\u03b1\u03b9 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03ba\u03b1\u03bc\u03c0\u03b1\u03bd\u03b9\u03ce\u03bd.<\/p>","protected":false},"author":1,"featured_media":85974,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","content-type":"","footnotes":""},"categories":[40,29],"tags":[17420,6519,18611,18612,18613,18614],"class_list":["post-24952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arthra","category-nea","tag-digital-marketing","tag-marketing-analytics","tag-media-planning","tag-media-strategy","tag-paid-media","tag-diafimistikes-kampanies"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/posts\/24952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/comments?post=24952"}],"version-history":[{"count":0,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/posts\/24952\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/media\/85974"}],"wp:attachment":[{"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/media?parent=24952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/categories?post=24952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/tags?post=24952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}