{"id":40369,"date":"2026-01-25T17:08:55","date_gmt":"2026-01-25T15:08:55","guid":{"rendered":"https:\/\/twodots.gr\/?p=40369"},"modified":"2026-05-06T02:46:57","modified_gmt":"2026-05-05T23:46:57","slug":"pos-na-metrisete-to-meridio-fonis-tis-technitis-noimosynis","status":"publish","type":"post","link":"https:\/\/twodots.gr\/bg\/pos-na-metrisete-to-meridio-fonis-tis-technitis-noimosynis\/","title":{"rendered":"AI share of voice: \u03c0\u03ce\u03c2 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf \u03bc\u03b5\u03c1\u03af\u03b4\u03b9\u03bf \u03c6\u03c9\u03bd\u03ae\u03c2 \u03c4\u03b7\u03c2 \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae\u03c2 \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>\u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03b1 \u03ac\u03c1\u03b8\u03c1\u03bf\u03c5<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"#ti-einai-ai-share-of-voice\">\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf AI share of voice<\/a><\/li>\n<li><a href=\"#giati-metraei-gia-brand\">\u0393\u03b9\u03b1\u03c4\u03af \u03bc\u03b5\u03c4\u03c1\u03ac\u03b5\u03b9 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 brand<\/a><\/li>\n<li><a href=\"#kpis-ai-visibility\">\u03a0\u03bf\u03b9\u03b1 KPIs \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ac\u03c4\u03b5<\/a><\/li>\n<li><a href=\"#methodologia-metrisis\">\u039c\u03b5\u03b8\u03bf\u03b4\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7\u03c2 \u03b2\u03ae\u03bc\u03b1 \u03c0\u03c1\u03bf\u03c2 \u03b2\u03ae\u03bc\u03b1<\/a><\/li>\n<li><a href=\"#scorecard-ai-visibility\">AI visibility scorecard<\/a><\/li>\n<li><a href=\"#faq-ai-share-of-voice\">\u0427\u0435\u0441\u0442\u043e \u0437\u0430\u0434\u0430\u0432\u0430\u043d\u0438 \u0432\u044a\u043f\u0440\u043e\u0441\u0438<\/a><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0421\u0430\u0439\u0442\u044a\u0442 <strong>AI share of voice<\/strong> \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03bf\u03c0\u03bf\u03af\u03bf \u03bc\u03b5\u03c4\u03c1\u03ac\u03c4\u03b5 \u03c0\u03cc\u03c3\u03bf \u03c3\u03c5\u03c7\u03bd\u03ac, \u03c0\u03cc\u03c3\u03bf \u03b8\u03b5\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03c0\u03bf\u03b9\u03bf \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf brand \u03c3\u03b1\u03c2 \u03bc\u03ad\u03c3\u03b1 \u03c3\u03b5 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae\u03c2 \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2. \u0394\u03b5\u03bd \u03b1\u03c6\u03bf\u03c1\u03ac \u03bc\u03cc\u03bd\u03bf \u03c4\u03b1 \u03ba\u03bb\u03b1\u03c3\u03b9\u03ba\u03ac \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03c4\u03b7\u03c2 Google. \u0391\u03c6\u03bf\u03c1\u03ac AI Overviews, ChatGPT, Perplexity, Gemini, Copilot \u03ba\u03b1\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03cc\u03c0\u03bf\u03c5 \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03b4\u03b5\u03bd \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 links, \u03b1\u03bb\u03bb\u03ac \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03bc\u03af\u03b1 \u03c3\u03cd\u03bd\u03b8\u03b5\u03c4\u03b7 \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0393\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03b5\u03b9 \u03c3\u03b5 SEO, content marketing \u03ba\u03b1\u03b9 brand awareness, \u03c4\u03bf \u03bc\u03b5\u03c1\u03af\u03b4\u03b9\u03bf \u03c6\u03c9\u03bd\u03ae\u03c2 \u03c3\u03c4\u03b7\u03bd \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03b1\u03bd \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03cc \u03c4\u03b7\u03c2 \u03b8\u03b5\u03c9\u03c1\u03b5\u03af\u03c4\u03b1\u03b9 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf, \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03bf \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc AI \u03c3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1. \u039c\u03b5 \u03b1\u03c0\u03bb\u03ac \u03bb\u03cc\u03b3\u03b9\u03b1: \u03b1\u03bd \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9 \u03ad\u03bd\u03b1 AI \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03b3\u03b9\u03b1 \u03bb\u03cd\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf\u03bd \u03ba\u03bb\u03ac\u03b4\u03bf \u03c3\u03b1\u03c2, \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c3\u03c4\u03b5 \u03b5\u03c3\u03b5\u03af\u03c2 \u03ae \u03bf\u03b9 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03ad\u03c2 \u03c3\u03b1\u03c2;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ti-einai-ai-share-of-voice\">\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf AI share of voice<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf AI share of voice \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c2 \u03b5\u03bd\u03cc\u03c2 brand \u03bc\u03ad\u03c3\u03b1 \u03c3\u03b5 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 AI \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 \u03c3\u03cd\u03bd\u03bf\u03bb\u03bf \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ce\u03bd \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd. \u0391\u03bd \u03b3\u03b9\u03b1 100 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03c3\u03b1\u03c2 \u03c4\u03bf brand \u03c3\u03b1\u03c2 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9 28 \u03c6\u03bf\u03c1\u03ad\u03c2, \u03b5\u03bd\u03ce \u03bf \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc\u03c2 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03ae\u03c2 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9 42 \u03c6\u03bf\u03c1\u03ad\u03c2, \u03c4\u03cc\u03c4\u03b5 \u03ad\u03c7\u03b5\u03c4\u03b5 \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7 AI \u03bf\u03c1\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf topic cluster.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03b4\u03b5\u03bd \u03c3\u03c4\u03b1\u03bc\u03b1\u03c4\u03ac \u03c3\u03c4\u03b7\u03bd \u03b1\u03c0\u03bb\u03ae \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03bf\u03c5 brand. \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03be\u03b5\u03c4\u03ac\u03b6\u03b5\u03c4\u03b5 \u03b1\u03bd \u03b7 \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03b8\u03b5\u03c4\u03b9\u03ba\u03ae, \u03bf\u03c5\u03b4\u03ad\u03c4\u03b5\u03c1\u03b7 \u03ae \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ae, \u03b1\u03bd \u03c3\u03c5\u03bd\u03bf\u03b4\u03b5\u03cd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc link \u03ae citation, \u03b1\u03bd \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03c4\u03b1\u03c3\u03b7 \u03b1\u03be\u03af\u03b1\u03c2 \u03c3\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03bd \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ae \u03bc\u03cc\u03bd\u03bf \u03bc\u03b5 \u03b3\u03b5\u03bd\u03b9\u03ba\u03ad\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"giati-metraei-gia-brand\">\u0393\u03b9\u03b1\u03c4\u03af \u03bc\u03b5\u03c4\u03c1\u03ac\u03b5\u03b9 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 brand<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u039f\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03b1\u03c1\u03c7\u03af\u03b6\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03b9 AI \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2, \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03bb\u03cd\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c0\u03c1\u03bf\u03bc\u03b7\u03b8\u03b5\u03c5\u03c4\u03ce\u03bd. \u0391\u03c5\u03c4\u03cc \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03bf\u03c1\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03b9\u03c2 AI \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bd\u03ad\u03bf \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd. \u03a4\u03bf brand \u03c0\u03bf\u03c5 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b5\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03b5\u03c4\u03b1\u03b9 \u03c0\u03b9\u03bf \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac \u03b1\u03c0\u03bf\u03ba\u03c4\u03ac \u03c0\u03c1\u03bf\u03b2\u03ac\u03b4\u03b9\u03c3\u03bc\u03b1 \u03c0\u03c1\u03b9\u03bd \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03c6\u03c4\u03ac\u03c3\u03b5\u03b9 \u03ba\u03b1\u03bd \u03c3\u03c4\u03bf site.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u03a4\u03bf \u03ba\u03bb\u03b1\u03c3\u03b9\u03ba\u03cc SEO \u03bc\u03b5\u03c4\u03c1\u03ac\u03b5\u03b9 \u03c0\u03bf\u03cd \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c3\u03b1\u03c2. \u03a4\u03bf AI share of voice \u03bc\u03b5\u03c4\u03c1\u03ac\u03b5\u03b9 \u03b1\u03bd \u03c4\u03bf brand \u03c3\u03b1\u03c2 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03af\u03b4\u03b9\u03b1\u03c2 \u03c4\u03b7\u03c2 \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7\u03c2.<\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 TWO DOTS \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03b5\u03b9 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03c9\u03c2 \u03b5\u03c0\u03ad\u03ba\u03c4\u03b1\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2 SEO. \u03a3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5, \u03c4\u03b7 \u03b8\u03b5\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03af\u03b1, \u03c4\u03b7\u03bd \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03c5\u03b3\u03b5\u03af\u03b1 \u03c4\u03bf\u03c5 site \u03ba\u03b1\u03b9 \u03c4\u03bf \u03b1\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b5\u03c2 \u03c0\u03b7\u03b3\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03b9\u03ce\u03bd\u03bf\u03c5\u03bd \u03cc\u03c3\u03b1 \u03bb\u03ad\u03c4\u03b5 \u03b3\u03b9\u03b1 \u03c4\u03bf brand \u03c3\u03b1\u03c2. \u0393\u03b9\u03b1 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b2\u03ac\u03c3\u03b7, \u03b4\u03b5\u03af\u03c4\u03b5 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03bc\u03b1\u03c2 \u03b3\u03b9\u03b1 <a href=\"https:\/\/twodots.gr\/seo\/\">SEO<\/a> \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 <a href=\"https:\/\/twodots.gr\/digital-marketing\/\">\u0434\u0438\u0433\u0438\u0442\u0430\u043b\u0435\u043d \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"kpis-ai-visibility\">\u03a0\u03bf\u03b9\u03b1 KPIs \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ac\u03c4\u03b5<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0393\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03b7 \u03bc\u03b5\u03af\u03bd\u03b5\u03b9 \u03b7 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03c3\u03b5 \u03b5\u03bd\u03c4\u03c5\u03c0\u03ce\u03c3\u03b5\u03b9\u03c2, \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c3\u03c4\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 KPIs. \u03a4\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03c9\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc\u03c2 \u03c0\u03af\u03bd\u03b1\u03ba\u03b1\u03c2 \u03b5\u03bb\u03ad\u03b3\u03c7\u03bf\u03c5 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 brand \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03c4\u03b7\u03bd \u03bf\u03c1\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03ac \u03c4\u03bf\u03c5 \u03c3\u03c4\u03b7\u03bd \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table style=\"border-collapse:separate;border-spacing:0;width:100%;border:1px solid #E5E5E5;border-radius:10px;overflow:hidden;\"><thead style=\"background:#030633;color:#FFFFFF;\"><tr><th style=\"padding:14px 16px;border-bottom:2px solid #FCA311;text-align:left;\">KPI<\/th><th style=\"padding:14px 16px;border-bottom:2px solid #FCA311;text-align:left;\">\u03a4\u03b9 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9<\/th><th style=\"padding:14px 16px;border-bottom:2px solid #FCA311;text-align:left;\">\u03a0\u03ce\u03c2 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03b5\u03af\u03c4\u03b1\u03b9<\/th><\/tr><\/thead><tbody>\n<tr><td style=\"padding:13px 16px;border-bottom:1px solid #E5E5E5;color:#030633;vertical-align:top;font-weight:700;\">Brand mentions<\/td><td style=\"padding:13px 16px;border-bottom:1px solid #E5E5E5;color:#555555;vertical-align:top;\">\u03a0\u03cc\u03c3\u03bf \u03c3\u03c5\u03c7\u03bd\u03ac \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf brand \u03c3\u03b5 AI \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2<\/td><td style=\"padding:13px 16px;border-bottom:1px solid #E5E5E5;color:#555555;vertical-align:top;\">\u039c\u03b5\u03c4\u03c1\u03ae\u03c3\u03c4\u03b5 \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ad\u03c2 \u03b1\u03bd\u03ac \u03bf\u03bc\u03ac\u03b4\u03b1 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd<\/td><\/tr>\n<tr><td style=\"padding:13px 16px;border-bottom:1px solid #E5E5E5;color:#030633;vertical-align:top;font-weight:700;\">Citation presence<\/td><td style=\"padding:13px 16px;border-bottom:1px solid #E5E5E5;color:#555555;vertical-align:top;\">\u0391\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 link \u03ae \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ac \u03c3\u03b5 \u03b4\u03b9\u03ba\u03ae \u03c3\u03b1\u03c2 \u03c0\u03b7\u03b3\u03ae<\/td><td style=\"padding:13px 16px;border-bottom:1px solid #E5E5E5;color:#555555;vertical-align:top;\">\u0395\u03bb\u03ad\u03b3\u03be\u03c4\u03b5 \u03b1\u03bd \u03c4\u03bf AI \u03c0\u03b1\u03c1\u03b1\u03c0\u03ad\u03bc\u03c0\u03b5\u03b9 \u03c3\u03c4\u03bf site \u03c3\u03b1\u03c2<\/td><\/tr>\n<tr><td style=\"padding:13px 16px;border-bottom:1px solid #E5E5E5;color:#030633;vertical-align:top;font-weight:700;\">Sentiment<\/td><td style=\"padding:13px 16px;border-bottom:1px solid #E5E5E5;color:#555555;vertical-align:top;\">\u0391\u03bd \u03b7 \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03b8\u03b5\u03c4\u03b9\u03ba\u03ae, \u03bf\u03c5\u03b4\u03ad\u03c4\u03b5\u03c1\u03b7 \u03ae \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ae<\/td><td style=\"padding:13px 16px;border-bottom:1px solid #E5E5E5;color:#555555;vertical-align:top;\">\u0392\u03b1\u03b8\u03bc\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03b1\u03c6\u03ae\u03c2<\/td><\/tr>\n<tr><td style=\"padding:13px 16px;border-bottom:1px solid #E5E5E5;color:#030633;vertical-align:top;font-weight:700;\">Competitor share<\/td><td style=\"padding:13px 16px;border-bottom:1px solid #E5E5E5;color:#555555;vertical-align:top;\">\u03a0\u03cc\u03c3\u03bf \u03c3\u03c5\u03c7\u03bd\u03ac \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03ad\u03c2<\/td><td style=\"padding:13px 16px;border-bottom:1px solid #E5E5E5;color:#555555;vertical-align:top;\">\u03a3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b5 \u03bc\u03b5\u03c1\u03af\u03b4\u03b9\u03bf \u03c6\u03c9\u03bd\u03ae\u03c2 \u03b1\u03bd\u03ac topic<\/td><\/tr>\n<tr><td style=\"padding:13px 16px;border-bottom:1px solid #E5E5E5;color:#030633;vertical-align:top;font-weight:700;\">Answer accuracy<\/td><td style=\"padding:13px 16px;border-bottom:1px solid #E5E5E5;color:#555555;vertical-align:top;\">\u0391\u03bd \u03c4\u03bf AI \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2, \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03be\u03af\u03b1<\/td><td style=\"padding:13px 16px;border-bottom:1px solid #E5E5E5;color:#555555;vertical-align:top;\">\u0395\u03bb\u03ad\u03b3\u03be\u03c4\u03b5 \u03bb\u03ac\u03b8\u03b7, \u03b5\u03bb\u03bb\u03b5\u03af\u03c8\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03b1\u03bb\u03b9\u03ad\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2<\/td><\/tr>\n<\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"methodologia-metrisis\">\u039c\u03b5\u03b8\u03bf\u03b4\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7\u03c2 \u03b2\u03ae\u03bc\u03b1 \u03c0\u03c1\u03bf\u03c2 \u03b2\u03ae\u03bc\u03b1<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03c0\u03b9\u03bf \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b7 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03be\u03b5\u03ba\u03b9\u03bd\u03ac \u03bc\u03b5 \u03bf\u03c1\u03b3\u03b1\u03bd\u03c9\u03bc\u03ad\u03bd\u03bf prompt set. \u0394\u03b5\u03bd \u03b1\u03c1\u03ba\u03b5\u03af \u03bd\u03b1 \u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03c4\u03b5 \u03ad\u03bd\u03b1 AI \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03bc\u03af\u03b1 \u03c6\u03bf\u03c1\u03ac. \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03c4\u03b5 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd \u03c0\u03bf\u03c5 \u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03bf\u03c5\u03bd informational, commercial \u03ba\u03b1\u03b9 comparison intent. \u0388\u03c4\u03c3\u03b9 \u03b2\u03bb\u03ad\u03c0\u03b5\u03c4\u03b5 \u03c0\u03bf\u03cd \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c3\u03c4\u03b5, \u03c0\u03bf\u03cd \u03bb\u03b5\u03af\u03c0\u03b5\u03c4\u03b5 \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03c0\u03bf\u03b9\u03b1 \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03bf\u03b9 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03ad\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc\u03c4\u03b5\u03c1\u03b7 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u039f\u03c1\u03af\u03c3\u03c4\u03b5 \u03c4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac topic clusters \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03c3\u03b1\u03c2.<\/li>\n<li>\u0393\u03c1\u03ac\u03c8\u03c4\u03b5 20-50 prompts \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03ad\u03ba\u03b1\u03bd\u03b5 \u03ad\u03bd\u03b1\u03c2 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2.<\/li>\n<li>\u03a4\u03c1\u03ad\u03be\u03c4\u03b5 \u03c4\u03b1 prompts \u03c3\u03b5 2-4 AI \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1, \u03cc\u03c0\u03c9\u03c2 ChatGPT, Gemini \u03ae Perplexity.<\/li>\n<li>\u039a\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c8\u03c4\u03b5 mentions, links, \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03ad\u03c2, sentiment \u03ba\u03b1\u03b9 \u03b1\u03ba\u03c1\u03af\u03b2\u03b5\u03b9\u03b1 \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7\u03c2.<\/li>\n<li>\u03a3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b5 \u03c4\u03b1 \u03b5\u03c5\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b1\u03bd\u03ac \u03bc\u03ae\u03bd\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03b5\u03af\u03c4\u03b5 \u03b1\u03bd \u03b7 \u03bf\u03c1\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u0393\u03b9\u03b1 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03cc \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03bf \u03c0\u03ce\u03c2 \u03b7 Google \u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b1 structured data, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03c3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03b5\u03c5\u03c4\u03b5\u03af\u03c4\u03b5 \u03c4\u03bf <a href=\"https:\/\/developers.google.com\/search\/docs\" target=\"_blank\" rel=\"noopener\">Google Search Central<\/a>. \u0393\u03b9\u03b1 \u03b5\u03c5\u03c1\u03cd\u03c4\u03b5\u03c1\u03b7 \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03bf\u03b9\u03ba\u03bf\u03c3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2 AI, \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03b1\u03c6\u03b5\u03c4\u03b7\u03c1\u03af\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03bf <a href=\"https:\/\/ai.google\/\" target=\"_blank\" rel=\"noopener\">Google AI<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"scorecard-ai-visibility\">AI visibility scorecard<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u039f \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03c0\u03af\u03bd\u03b1\u03ba\u03b1\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c3\u03b1\u03bd \u03b1\u03c0\u03bb\u03cc scorecard. \u039c\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03c4\u03bf\u03bd \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03c4\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03bc\u03ae\u03bd\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03b5\u03af\u03c4\u03b5 \u03b1\u03bd \u03b7 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03c3\u03b1\u03c2 \u03c3\u03c4\u03b9\u03c2 AI \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ae \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03ad\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table style=\"border-collapse:separate;border-spacing:0;width:100%;border:1px solid #E5E5E5;border-radius:10px;overflow:hidden;\"><thead style=\"background:#030633;color:#FFFFFF;\"><tr><th style=\"padding:14px 16px;border-bottom:2px solid #FCA311;text-align:left;\">\u03a0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ae \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7\u03c2<\/th><th style=\"padding:14px 16px;border-bottom:2px solid #FCA311;text-align:left;\">\u03a7\u03b1\u03bc\u03b7\u03bb\u03ae \u03b5\u03c0\u03af\u03b4\u03bf\u03c3\u03b7<\/th><th style=\"padding:14px 16px;border-bottom:2px solid #FCA311;text-align:left;\">\u03a5\u03c8\u03b7\u03bb\u03ae \u03b5\u03c0\u03af\u03b4\u03bf\u03c3\u03b7<\/th><\/tr><\/thead><tbody>\n<tr><td style=\"padding:13px 16px;border-bottom:1px solid #E5E5E5;color:#030633;vertical-align:top;font-weight:700;\">\u0391\u03bd\u03b1\u03c6\u03bf\u03c1\u03ad\u03c2 brand<\/td><td style=\"padding:13px 16px;border-bottom:1px solid #E5E5E5;color:#555555;vertical-align:top;\">\u03a4\u03bf brand \u03b4\u03b5\u03bd \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ae \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c0\u03ac\u03bd\u03b9\u03b1<\/td><td style=\"padding:13px 16px;border-bottom:1px solid #E5E5E5;color:#555555;vertical-align:top;\">\u03a4\u03bf brand \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ac \u03c3\u03b5 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b1 prompts<\/td><\/tr>\n<tr><td style=\"padding:13px 16px;border-bottom:1px solid #E5E5E5;color:#030633;vertical-align:top;font-weight:700;\">\u03a0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03b1\u03c6\u03ae\u03c2<\/td><td style=\"padding:13px 16px;border-bottom:1px solid #E5E5E5;color:#555555;vertical-align:top;\">\u03a4\u03bf AI \u03b4\u03af\u03bd\u03b5\u03b9 \u03b1\u03c3\u03b1\u03c6\u03ae \u03ae \u03c0\u03b1\u03bb\u03b9\u03ac \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03b1\u03c6\u03ae<\/td><td style=\"padding:13px 16px;border-bottom:1px solid #E5E5E5;color:#555555;vertical-align:top;\">\u0397 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03b1\u03c6\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ac \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7<\/td><\/tr>\n<tr><td style=\"padding:13px 16px;border-bottom:1px solid #E5E5E5;color:#030633;vertical-align:top;font-weight:700;\">\u0391\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc\u03c2<\/td><td style=\"padding:13px 16px;border-bottom:1px solid #E5E5E5;color:#555555;vertical-align:top;\">\u039f\u03b9 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03ad\u03c2 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b5\u03c1\u03b1<\/td><td style=\"padding:13px 16px;border-bottom:1px solid #E5E5E5;color:#555555;vertical-align:top;\">\u03a4\u03bf brand \u03ad\u03c7\u03b5\u03b9 \u03b9\u03c3\u03bf\u03c1\u03c1\u03bf\u03c0\u03b7\u03bc\u03ad\u03bd\u03bf \u03ae \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc\u03c4\u03b5\u03c1\u03bf share<\/td><\/tr>\n<tr><td style=\"padding:13px 16px;border-bottom:1px solid #E5E5E5;color:#030633;vertical-align:top;font-weight:700;\">\u0418\u0437\u0442\u043e\u0447\u043d\u0438\u0446\u0438<\/td><td style=\"padding:13px 16px;border-bottom:1px solid #E5E5E5;color:#555555;vertical-align:top;\">\u0394\u03b5\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd citations \u03c0\u03c1\u03bf\u03c2 \u03b4\u03b9\u03ba\u03cc \u03c3\u03b1\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf<\/td><td style=\"padding:13px 16px;border-bottom:1px solid #E5E5E5;color:#555555;vertical-align:top;\">\u03a5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ad\u03c2 \u03c3\u03b5 \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b5\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c3\u03b1\u03c2<\/td><\/tr>\n<tr><td style=\"padding:13px 16px;border-bottom:1px solid #E5E5E5;color:#030633;vertical-align:top;font-weight:700;\">\u0395\u03c0\u03cc\u03bc\u03b5\u03bd\u03b7 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1<\/td><td style=\"padding:13px 16px;border-bottom:1px solid #E5E5E5;color:#555555;vertical-align:top;\">\u0391\u03c0\u03b1\u03b9\u03c4\u03b5\u03af\u03c4\u03b1\u03b9 \u03bd\u03ad\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03ba\u03b1\u03b9 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03cc\u03c2 \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2<\/td><td style=\"padding:13px 16px;border-bottom:1px solid #E5E5E5;color:#555555;vertical-align:top;\">\u03a3\u03c5\u03bd\u03b5\u03c7\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7<\/td><\/tr>\n<\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"pos-veltistionetai-ai-share-of-voice\">\u03a0\u03ce\u03c2 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf AI share of voice<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03be\u03b5\u03ba\u03b9\u03bd\u03ac \u03b1\u03c0\u03cc \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf. \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c3\u03c4\u03b5 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03c0\u03b1\u03bd\u03c4\u03bf\u03cd\u03bd \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac \u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2, \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c3\u03b1\u03c6\u03ae \u03b4\u03bf\u03bc\u03ae, \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1 \u03bc\u03b5 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1, \u03c0\u03b7\u03b3\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c3\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7. \u03a0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1, \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03c3\u03c4\u03bf brand messaging, \u03ce\u03c3\u03c4\u03b5 \u03c4\u03bf AI \u03bd\u03b1 \u03bc\u03b7 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03b9 \u03b1\u03bd\u03c4\u03b9\u03ba\u03c1\u03bf\u03c5\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03c3\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03c4\u03bf\u03c5 web.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03c4\u03b5 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03b3\u03b9\u03b1 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae\u03c2 \u03c0\u03c1\u03bf\u03bc\u03b7\u03b8\u03b5\u03c5\u03c4\u03ae.<\/li>\n<li>\u0395\u03bd\u03b7\u03bc\u03b5\u03c1\u03ce\u03c3\u03c4\u03b5 \u03c0\u03b1\u03bb\u03b9\u03ad\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03bc\u03b5 \u03c3\u03b1\u03c6\u03b5\u03af\u03c2 \u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2, FAQs \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1.<\/li>\n<li>\u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 internal links \u03c0\u03c1\u03bf\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03ac\u03c1\u03b8\u03c1\u03b1.<\/li>\n<li>\u0392\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03c4\u03b5 authoritativeness \u03bc\u03b5 \u03c0\u03b7\u03b3\u03ad\u03c2, case studies \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ae \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1.<\/li>\n<li>\u03a0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03c4\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03bc\u03ae\u03bd\u03b1 \u03c0\u03ce\u03c2 \u03b1\u03bb\u03bb\u03ac\u03b6\u03bf\u03c5\u03bd \u03bf\u03b9 AI \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac prompts.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"faq-ai-share-of-voice\">\u0427\u0435\u0441\u0442\u043e \u0437\u0430\u0434\u0430\u0432\u0430\u043d\u0438 \u0432\u044a\u043f\u0440\u043e\u0441\u0438<\/h2>\n\n\n\n<details class=\"wp-block-details has-background is-layout-flow wp-block-details-is-layout-flow\" style=\"border-color:#E5E5E5;border-width:1px;background-color:#FFFFFF;padding-top:14px;padding-right:18px;padding-bottom:14px;padding-left:18px\"><summary style=\"color:#030633;font-weight:700;background:#FED7AA;padding:12px 14px;border-left:4px solid #FCA311;border-radius:6px\">\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf AI share of voice;<\/summary><p style=\"color:#555555;margin-top:14px\">\u03a4\u03bf AI share of voice \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c0\u03cc\u03c3\u03bf \u03c3\u03c5\u03c7\u03bd\u03ac \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ad\u03bd\u03b1 brand \u03bc\u03ad\u03c3\u03b1 \u03c3\u03b5 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae\u03c2 \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03c7\u03b5\u03c4\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac, \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ae \u03c4\u03b9\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03c4\u03bf\u03c5.<\/p><\/details>\n\n\n\n<details class=\"wp-block-details has-background is-layout-flow wp-block-details-is-layout-flow\" style=\"border-color:#E5E5E5;border-width:1px;background-color:#FFFFFF;padding-top:14px;padding-right:18px;padding-bottom:14px;padding-left:18px\"><summary style=\"color:#030633;font-weight:700;background:#FED7AA;padding:12px 14px;border-left:4px solid #FCA311;border-radius:6px\">\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ac \u03b1\u03c0\u03cc \u03c4\u03bf \u03ba\u03bb\u03b1\u03c3\u03b9\u03ba\u03cc SEO;<\/summary><p style=\"color:#555555;margin-top:14px\">\u03a4\u03bf \u03ba\u03bb\u03b1\u03c3\u03b9\u03ba\u03cc SEO \u03bc\u03b5\u03c4\u03c1\u03ac\u03b5\u03b9 \u03ba\u03b1\u03c4\u03ac\u03c4\u03b1\u03be\u03b7 \u03c3\u03b5 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2. \u03a4\u03bf AI share of voice \u03bc\u03b5\u03c4\u03c1\u03ac\u03b5\u03b9 \u03b1\u03bd \u03c4\u03bf brand \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9 \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7 \u03b5\u03bd\u03cc\u03c2 AI \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03ad\u03c2.<\/p><\/details>\n\n\n\n<details class=\"wp-block-details has-background is-layout-flow wp-block-details-is-layout-flow\" style=\"border-color:#E5E5E5;border-width:1px;background-color:#FFFFFF;padding-top:14px;padding-right:18px;padding-bottom:14px;padding-left:18px\"><summary style=\"color:#030633;font-weight:700;background:#FED7AA;padding:12px 14px;border-left:4px solid #FCA311;border-radius:6px\">\u03a0\u03cc\u03c3\u03bf \u03c3\u03c5\u03c7\u03bd\u03ac \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7;<\/summary><p style=\"color:#555555;margin-top:14px\">\u0393\u03b9\u03b1 \u03b5\u03bd\u03b5\u03c1\u03b3\u03ad\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2, \u03bc\u03b9\u03b1 \u03bc\u03b7\u03bd\u03b9\u03b1\u03af\u03b1 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ae \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03bd\u03c4\u03bf\u03c0\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2. \u03a3\u03b5 \u03c0\u03b5\u03c1\u03b9\u03cc\u03b4\u03bf\u03c5\u03c2 rebranding, \u03bb\u03b1\u03bd\u03c3\u03b1\u03c1\u03af\u03c3\u03bc\u03b1\u03c4\u03bf\u03c2 \u03ae \u03ad\u03bd\u03c4\u03bf\u03bd\u03bf\u03c5 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd, \u03b7 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b5\u03c1\u03b1.<\/p><\/details>\n\n\n\n<details class=\"wp-block-details has-background is-layout-flow wp-block-details-is-layout-flow\" style=\"border-color:#E5E5E5;border-width:1px;background-color:#FFFFFF;padding-top:14px;padding-right:18px;padding-bottom:14px;padding-left:18px\"><summary style=\"color:#030633;font-weight:700;background:#FED7AA;padding:12px 14px;border-left:4px solid #FCA311;border-radius:6px\">\u03a0\u03ce\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c9\u03b8\u03b5\u03af \u03c4\u03bf \u03bc\u03b5\u03c1\u03af\u03b4\u03b9\u03bf \u03c6\u03c9\u03bd\u03ae\u03c2 \u03c3\u03c4\u03b7\u03bd \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7;<\/summary><p style=\"color:#555555;margin-top:14px\">\u0392\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c0\u03b9\u03bf \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc \u03ba\u03b1\u03b9 \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf, \u03c3\u03c9\u03c3\u03c4\u03ae \u03b8\u03b5\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03ba\u03ac\u03bb\u03c5\u03c8\u03b7, internal links, \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03c9\u03bc\u03ad\u03bd\u03b1 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1, \u03b5\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ae \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd prompts \u03cc\u03c0\u03bf\u03c5 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03ad\u03c2.<\/p><\/details>","protected":false},"excerpt":{"rendered":"<p>AI share of voice: \u03bc\u03ac\u03b8\u03b5\u03c4\u03b5 \u03c0\u03ce\u03c2 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ac\u03c4\u03b5 mentions, citations, sentiment \u03ba\u03b1\u03b9 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03ad\u03c2 \u03c3\u03b5 AI \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf SEO \u03ba\u03b1\u03b9 brand visibility.<\/p>","protected":false},"author":1,"featured_media":46416,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","content-type":"","footnotes":""},"categories":[199],"tags":[7187,7191,3611,3545,7189,3689],"class_list":["post-40369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-techniti-noimosyni","tag-ai-share-of-voice","tag-ai-visibility","tag-brand-awareness","tag-seo","tag-meridio-fonis-ai","tag-techniti-noimosyni-2"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/posts\/40369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/comments?post=40369"}],"version-history":[{"count":0,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/posts\/40369\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/media\/46416"}],"wp:attachment":[{"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/media?parent=40369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/categories?post=40369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/tags?post=40369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}