{"id":71572,"date":"2026-05-21T18:05:18","date_gmt":"2026-05-21T15:05:18","guid":{"rendered":"https:\/\/twodots.gr\/?p=71572"},"modified":"2026-05-21T18:07:21","modified_gmt":"2026-05-21T15:07:21","slug":"klaviyo-vs-mailchimp-sygkrisi-lyseon-email-marketing-gia-tin-epicheirisi-sas","status":"publish","type":"post","link":"https:\/\/twodots.gr\/bg\/klaviyo-vs-mailchimp-sygkrisi-lyseon-email-marketing-gia-tin-epicheirisi-sas\/","title":{"rendered":"Klaviyo vs Mailchimp: \u03a3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03bb\u03cd\u03c3\u03b5\u03c9\u03bd email marketing \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03b1\u03c2"},"content":{"rendered":"<p>\u03a3\u03c4\u03b7 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 <strong>Klaviyo vs Mailchimp<\/strong>, \u03c4\u03bf \u03b6\u03b7\u03c4\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 e\u2011commerce \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 email marketing \u03c0\u03bf\u03c5 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac segmentation, automations \u03ba\u03b1\u03b9 \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b7 deliverability. \u03a0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b8\u03b1 \u03b4\u03b5\u03af\u03c4\u03b5 \u03c4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1 (\u03ba\u03cc\u03c3\u03c4\u03bf\u03c2, \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1, flows) \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03c3\u03b5\u03c4\u03b5 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03b9\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae\u03c2 \u03c3\u03b1\u03c2.<\/p>\n<div class=\"twodots-toc\" style=\"border:1px solid rgba(3,6,51,0.12);background:#F7F8FF;border-radius:14px;padding:18px 18px 10px;margin:18px 0;\">\n<div style=\"display:flex;align-items:center;gap:10px;margin-bottom:10px;\"><span style=\"width:10px;height:10px;border-radius:999px;background:#FCA311;display:inline-block;\"><\/span><strong style=\"color:#030633;font-size:16px;\">\u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03b1<\/strong><\/div>\n<ol style=\"margin:0;padding-left:18px;\">\n<li style=\"margin:0 0 8px 0;\"><a href=\"#ti-deichnei-i-sygkrisi-klaviyo-vs-mailchimp-gia-ena-e-commerce-brand\" style=\"color:#1A2B6D;text-decoration:none;\">\u03a4\u03b9 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03b7 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 Klaviyo vs Mailchimp \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 e-commerce brand<\/a><\/li>\n<li style=\"margin:0 0 8px 0;\"><a href=\"#kostos-oria-kai-emporiki-logiki-ti-prepei-na-ypologisete-prin-metaferete-ti-lista-sas\" style=\"color:#1A2B6D;text-decoration:none;\">\u039a\u03cc\u03c3\u03c4\u03bf\u03c2, \u03cc\u03c1\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae: \u03c4\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03af\u03c3\u03b5\u03c4\u03b5 \u03c0\u03c1\u03b9\u03bd \u03bc\u03b5\u03c4\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b5 \u03c4\u03b7 \u03bb\u03af\u03c3\u03c4\u03b1 \u03c3\u03b1\u03c2<\/a><\/li>\n<li style=\"margin:0 0 8px 0;\"><a href=\"#automation-segmentation-kai-e-commerce-dedomena-ekei-krinetai-i-pragmatiki-apodosi\" style=\"color:#1A2B6D;text-decoration:none;\">Automation, segmentation \u03ba\u03b1\u03b9 e-commerce \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1: \u03b5\u03ba\u03b5\u03af \u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7<\/a><\/li>\n<li style=\"margin:0 0 8px 0;\"><a href=\"#step-by-step-pos-na-epilexete-anamesa-se-klaviyo-kai-mailchimp-choris-na-chasete-chrono-kai-dedomena\" style=\"color:#1A2B6D;text-decoration:none;\">Step-by-Step: \u03c0\u03ce\u03c2 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03c4\u03b5 \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03b5 Klaviyo \u03ba\u03b1\u03b9 Mailchimp \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03c7\u03ac\u03c3\u03b5\u03c4\u03b5 \u03c7\u03c1\u03cc\u03bd\u03bf \u03ba\u03b1\u03b9 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1<\/a><\/li>\n<li style=\"margin:0 0 8px 0;\"><a href=\"#praktiki-systasi-poia-platforma-tairiazei-telika-sti-diki-sas-epicheirisi\" style=\"color:#1A2B6D;text-decoration:none;\">\u03a0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03c3\u03cd\u03c3\u03c4\u03b1\u03c3\u03b7: \u03c0\u03bf\u03b9\u03b1 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b5\u03bb\u03b9\u03ba\u03ac \u03c3\u03c4\u03b7 \u03b4\u03b9\u03ba\u03ae \u03c3\u03b1\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7;<\/a><\/li>\n<\/ol>\n<\/div>\n<h2 id=\"ti-deichnei-i-sygkrisi-klaviyo-vs-mailchimp-gia-ena-e-commerce-brand\">\u03a4\u03b9 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03b7 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 Klaviyo vs Mailchimp \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 e-commerce brand<\/h2>\n<p>\u0397 \u03c3\u03c5\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03c4\u03bf klaviyo vs mailchimp \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03bc\u03b9\u03b1 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03b4\u03cd\u03bf \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03c9\u03bd. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1\u03bd e-commerce owner, \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03c5\u03c0\u03bf\u03b4\u03bf\u03bc\u03ae\u03c2: \u03c0\u03bf\u03b9\u03b1 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03b8\u03b1 \u00ab\u03ba\u03c1\u03b1\u03c4\u03ac\u00bb \u03c4\u03b7 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7, \u03c0\u03bf\u03b9\u03b1 \u03b8\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac \u03c3\u03b5 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b7\u03c0\u03c4\u03b9\u03ba\u03ae \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03b8\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03bf\u03bc\u03ac\u03b4\u03b1 marketing \u03bd\u03b1 \u03b4\u03bf\u03c5\u03bb\u03b5\u03cd\u03b5\u03b9 \u03bc\u03b5 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b1\u03bd\u03c4\u03af \u03b3\u03b9\u03b1 \u03c5\u03c0\u03bf\u03b8\u03ad\u03c3\u03b5\u03b9\u03c2. \u03a4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf \u03c4\u03bf\u03c5 G2 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b7 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae \u03b4\u03b9\u03ac\u03ba\u03c1\u03b9\u03c3\u03b7 \u03bc\u03b5 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc \u03c4\u03c1\u03cc\u03c0\u03bf: \u03c4\u03bf Mailchimp \u03ad\u03c7\u03b5\u03b9 \u03b9\u03c3\u03c7\u03c5\u03c1\u03ae \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b5\u03c5\u03ba\u03bf\u03bb\u03af\u03b1 \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c5\u03c1\u03cd\u03c4\u03b5\u03c1\u03b7 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae all-in-one marketing \u03b3\u03b9\u03b1 \u03bc\u03b9\u03ba\u03c1\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2, \u03b5\u03bd\u03ce \u03c4\u03bf Klaviyo \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c0\u03c1\u03bf\u03c3\u03b1\u03bd\u03b1\u03c4\u03bf\u03bb\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf \u03c3\u03c4\u03bf <a href=\"https:\/\/twodots.gr\/digital-marketing-seo\/\">ecommerce email marketing<\/a>, \u03bc\u03b5 \u03ad\u03bc\u03c6\u03b1\u03c3\u03b7 \u03c3\u03b5 advanced segmentation, \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03b1\u03c0\u03cc \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03cc\u03c0\u03c9\u03c2 Shopify, <a href=\"https:\/\/twodots.gr\/kataskevi-eshop\/\">WooCommerce<\/a> \u03ba\u03b1\u03b9 BigCommerce.<\/p>\n<p>\u0391\u03bd \u03c4\u03bf \u03b4\u03bf\u03cd\u03bc\u03b5 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ac, \u03c4\u03bf email marketing \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03b9\u03bf \u03b5\u03bb\u03b5\u03b3\u03c7\u03cc\u03bc\u03b5\u03bd\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b4\u03b5\u03bd \u03b5\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9 \u03c0\u03bb\u03ae\u03c1\u03c9\u03c2 \u03b1\u03c0\u03cc \u03b1\u03bb\u03b3\u03cc\u03c1\u03b9\u03b8\u03bc\u03bf\u03c5\u03c2 social media \u03ae \u03b1\u03c0\u03cc \u03b1\u03c5\u03be\u03bf\u03bc\u03b5\u03b9\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2. \u0397 \u03bb\u03af\u03c3\u03c4\u03b1 email \u03b5\u03af\u03bd\u03b1\u03b9 \u03b9\u03b4\u03b9\u03cc\u03ba\u03c4\u03b7\u03c4\u03bf asset, \u03b1\u03c1\u03ba\u03b5\u03af \u03bd\u03b1 \u03c7\u03c4\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac, \u03bc\u03b5 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03c3\u03c5\u03b3\u03ba\u03b1\u03c4\u03ac\u03b8\u03b5\u03c3\u03b7, \u03c3\u03c9\u03c3\u03c4\u03cc consent management \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03bb\u03cc\u03b3\u03bf \u03cd\u03c0\u03b1\u03c1\u03be\u03b7\u03c2. \u03a3\u03c4\u03b7\u03bd \u03c0\u03c1\u03ac\u03be\u03b7, \u03b7 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03b5 Klaviyo \u03ba\u03b1\u03b9 Mailchimp \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03bf\u03bd \u03c4\u03cd\u03c0\u03bf \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2, \u03c4\u03bf \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03c9\u03c1\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c4\u03bf\u03c5 CRM \u03b3\u03b9\u03b1 e-commerce, \u03c4\u03b7\u03bd \u03c0\u03bf\u03bb\u03c5\u03c0\u03bb\u03bf\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03c4\u03bf\u03bd \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc \u03c4\u03c9\u03bd \u03b5\u03c0\u03b1\u03c6\u03ce\u03bd, \u03c4\u03b7 \u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03b3\u03b9\u03b1 <a href=\"https:\/\/twodots.gr\/aftomatismoi-epicheiriseon-ai\/\">\u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u044f \u043d\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430<\/a>. \u0388\u03bd\u03b1 brand \u03c0\u03bf\u03c5 \u03c3\u03c4\u03ad\u03bb\u03bd\u03b5\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 newsletter \u03b4\u03cd\u03bf \u03c6\u03bf\u03c1\u03ad\u03c2 \u03c4\u03bf\u03bd \u03bc\u03ae\u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03b5\u03b9 flows \u03b3\u03b9\u03b1 abandoned cart emails, post-purchase cross-sell, win-back campaigns, VIP \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2, predictive analytics \u03ba\u03b1\u03b9 omnichannel marketing \u03bc\u03b5 email \u03ba\u03b1\u03b9 SMS.<\/p>\n<h2 id=\"kostos-oria-kai-emporiki-logiki-ti-prepei-na-ypologisete-prin-metaferete-ti-lista-sas\">\u039a\u03cc\u03c3\u03c4\u03bf\u03c2, \u03cc\u03c1\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae: \u03c4\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03af\u03c3\u03b5\u03c4\u03b5 \u03c0\u03c1\u03b9\u03bd \u03bc\u03b5\u03c4\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b5 \u03c4\u03b7 \u03bb\u03af\u03c3\u03c4\u03b1 \u03c3\u03b1\u03c2<\/h2>\n<p>\u03a4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03c0\u03bf\u03c5 \u03b5\u03be\u03b5\u03c4\u03ac\u03b6\u03bf\u03c5\u03bd \u03bf\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2. \u0391\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03bb\u03bf\u03b3\u03b9\u03ba\u03cc, \u03b1\u03bb\u03bb\u03ac \u03c3\u03c5\u03c7\u03bd\u03ac \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c3\u03b5 \u03bb\u03ac\u03b8\u03bf\u03c2 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03ac\u03c3\u03bc\u03b1\u03c4\u03b1, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03c4\u03bf \u03c6\u03b8\u03b7\u03bd\u03cc\u03c4\u03b5\u03c1\u03bf \u03bc\u03b7\u03bd\u03b9\u03b1\u03af\u03bf \u03c0\u03b1\u03ba\u03ad\u03c4\u03bf \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03c4\u03bf \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03bf \u03c3\u03b5 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2. \u03a3\u03c4\u03bf email marketing \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03af\u03b6\u03b5\u03c4\u03b5 \u03c4\u03c1\u03af\u03b1 \u03c0\u03c1\u03ac\u03b3\u03bc\u03b1\u03c4\u03b1 \u03bc\u03b1\u03b6\u03af: \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1\u03c2, \u03c4\u03bf\u03bd \u03c7\u03c1\u03cc\u03bd\u03bf \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c3\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03c4\u03ae\u03c3\u03b5\u03b9 campaigns \u03ba\u03b1\u03b9 flows, \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03ad\u03c3\u03bf\u03b4\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03b1\u03c1\u03ac\u03b3\u03b5\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc\u03c2. \u03a4\u03bf Mailchimp \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03b5\u03bb\u03ba\u03c5\u03c3\u03c4\u03b9\u03ba\u03cc \u03b3\u03b9\u03b1 \u03bc\u03b9\u03ba\u03c1\u03ad\u03c2 \u03bb\u03af\u03c3\u03c4\u03b5\u03c2, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b1\u03c0\u03bb\u03cc newsletter software \u03bc\u03b5 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac templates, landing pages \u03ba\u03b1\u03b9 \u03b5\u03c5\u03ba\u03bf\u03bb\u03af\u03b1 \u03c3\u03c4\u03b7\u03bd \u03ad\u03bd\u03b1\u03c1\u03be\u03b7. \u03a4\u03bf Klaviyo, \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03b1, \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd \u03cc\u03c4\u03b1\u03bd \u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03b5\u03c0\u03b1\u03c1\u03ba\u03ad\u03c2 traffic \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9 \u03b2\u03b1\u03b8\u03cd\u03c4\u03b5\u03c1\u03bf segmentation \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd, \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03ba\u03b1\u03b9 flows \u03c0\u03bf\u03c5 \u03b2\u03b1\u03c3\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2.<\/p>\n<p>\u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03af\u03c3\u03b7\u03bc\u03b5\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c4\u03b9\u03bc\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7\u03c2 \u03c4\u03c9\u03bd \u03b4\u03cd\u03bf \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03b9\u03ce\u03bd, \u03c4\u03b1 free plans \u03ad\u03c7\u03bf\u03c5\u03bd \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03c6\u03b9\u03bb\u03bf\u03c3\u03bf\u03c6\u03af\u03b1. \u03a4\u03bf Klaviyo \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 free \u03cc\u03c1\u03b9\u03bf \u03ad\u03c9\u03c2 250 active profiles \u03ba\u03b1\u03b9 500 \u03bc\u03b7\u03bd\u03b9\u03b1\u03af\u03b1 email sends, \u03b5\u03bd\u03ce \u03c4\u03bf Mailchimp \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 free \u03cc\u03c1\u03b9\u03bf \u03ad\u03c9\u03c2 500 contacts \u03ba\u03b1\u03b9 1.000 \u03bc\u03b7\u03bd\u03b9\u03b1\u03af\u03b1 email sends. \u03a4\u03b1 \u03bd\u03bf\u03cd\u03bc\u03b5\u03c1\u03b1 \u03b1\u03c5\u03c4\u03ac \u03b4\u03b5\u03bd \u03b1\u03c0\u03b1\u03bd\u03c4\u03bf\u03cd\u03bd \u03bc\u03cc\u03bd\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c4\u03bf \u03b5\u03c1\u03ce\u03c4\u03b7\u03bc\u03b1 \u00ab\u03c0\u03bf\u03b9\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf\u00bb, \u03b1\u03bb\u03bb\u03ac \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ac\u03b2\u03bf\u03c5\u03bc\u03b5 \u03c0\u03bf\u03b9\u03bf \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03bf \u03b1\u03c1\u03c7\u03b9\u03ba\u03cc \u03c1\u03af\u03c3\u03ba\u03bf \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7. \u0388\u03bd\u03b1 \u03c0\u03bf\u03bb\u03cd \u03bc\u03b9\u03ba\u03c1\u03cc brand \u03c0\u03bf\u03c5 \u03be\u03b5\u03ba\u03b9\u03bd\u03ac \u03c4\u03ce\u03c1\u03b1 \u03af\u03c3\u03c9\u03c2 \u03b4\u03b5\u03b9 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03ac\u03bd\u03b5\u03c3\u03b7 \u03c3\u03c4\u03b9\u03c2 \u03c0\u03c1\u03ce\u03c4\u03b5\u03c2 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ad\u03c2 \u03bc\u03b5 \u03c4\u03bf Mailchimp. \u0388\u03bd\u03b1 e-shop \u03c0\u03bf\u03c5 \u03ae\u03b4\u03b7 \u03ad\u03c7\u03b5\u03b9 \u03c1\u03bf\u03ae \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03b9\u03ce\u03bd, \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03bc\u03b5 \u03bc\u03b9\u03ba\u03c1\u03cc\u03c4\u03b5\u03c1\u03b7 \u03bb\u03af\u03c3\u03c4\u03b1, \u03af\u03c3\u03c9\u03c2 \u03ba\u03b5\u03c1\u03b4\u03af\u03c3\u03b5\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 ecommerce-first \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c4\u03bf\u03c5 Klaviyo.<\/p>\n<p>\u038c\u03c0\u03c9\u03c2 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1, \u03b7 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ac \u03c3\u03c4\u03b1 free plans \u03b5\u03bd\u03c4\u03bf\u03c0\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b1 \u03cc\u03c1\u03b9\u03b1 \u03b5\u03c0\u03b1\u03c6\u03ce\u03bd \u03ba\u03b1\u03b9 \u03bc\u03b7\u03bd\u03b9\u03b1\u03af\u03c9\u03bd \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ce\u03bd email, \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03af\u03c3\u03b7\u03bc\u03b5\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 pricing \u03c4\u03c9\u03bd \u03b4\u03cd\u03bf \u03c0\u03bb\u03b1\u03c4\u03c6\u03bf\u03c1\u03bc\u03ce\u03bd.<\/p>\n<div class=\"twodots-chart\" style=\"border:1px solid rgba(3,6,51,0.12);background:#F7F8FF;border-radius:14px;padding:16px 16px 12px;margin:18px 0;\">\n<div style=\"display:flex;align-items:center;gap:10px;margin-bottom:10px;\"><span style=\"width:10px;height:10px;border-radius:999px;background:#FCA311;display:inline-block;\"><\/span><strong style=\"color:#030633;font-size:16px;\">\u038c\u03c1\u03b9\u03b1 Free Plan: Klaviyo \u03ba\u03b1\u03b9 Mailchimp<\/strong><\/div>\n<div style=\"color:#334155;font-size:13px;margin:-4px 0 10px 0;\">\u03a0\u03b7\u03b3\u03ae: \u0395\u03c0\u03af\u03c3\u03b7\u03bc\u03b5\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 Klaviyo Pricing \u03ba\u03b1\u03b9 Mailchimp Pricing<\/div>\n<div style=\"margin:0 0 10px 0;\">\n<div style=\"font-weight:700;color:#030633;margin-bottom:8px;\">\u0395\u03c0\u03b1\u03c6\u03ad\u03c2 \/ Active profiles<\/div>\n<div style=\"display:flex;align-items:center;gap:10px;margin:0 0 8px 0;\">\n<div style=\"width:130px;color:#334155;font-size:13px;\">Klaviyo<\/div>\n<div style=\"flex:1;height:10px;background:rgba(3,6,51,0.08);border-radius:999px;overflow:hidden;\">\n<div style=\"height:10px;width:25%;background:#1A2B6D;border-radius:999px;\"><\/div>\n<\/div>\n<div style=\"width:120px;text-align:right;color:#111827;font-size:13px;\">250 \u03b5\u03c0\u03b1\u03c6\u03ad\u03c2<\/div>\n<\/div>\n<div style=\"display:flex;align-items:center;gap:10px;margin:0 0 8px 0;\">\n<div style=\"width:130px;color:#334155;font-size:13px;\">Mailchimp<\/div>\n<div style=\"flex:1;height:10px;background:rgba(3,6,51,0.08);border-radius:999px;overflow:hidden;\">\n<div style=\"height:10px;width:50%;background:#1A2B6D;border-radius:999px;\"><\/div>\n<\/div>\n<div style=\"width:120px;text-align:right;color:#111827;font-size:13px;\">500 \u03b5\u03c0\u03b1\u03c6\u03ad\u03c2<\/div>\n<\/div>\n<\/div>\n<div style=\"margin:0 0 10px 0;\">\n<div style=\"font-weight:700;color:#030633;margin-bottom:8px;\">\u039c\u03b7\u03bd\u03b9\u03b1\u03af\u03b1 email sends<\/div>\n<div style=\"display:flex;align-items:center;gap:10px;margin:0 0 8px 0;\">\n<div style=\"width:130px;color:#334155;font-size:13px;\">Klaviyo<\/div>\n<div style=\"flex:1;height:10px;background:rgba(3,6,51,0.08);border-radius:999px;overflow:hidden;\">\n<div style=\"height:10px;width:50%;background:#FCA311;border-radius:999px;\"><\/div>\n<\/div>\n<div style=\"width:120px;text-align:right;color:#111827;font-size:13px;\">500 emails<\/div>\n<\/div>\n<div style=\"display:flex;align-items:center;gap:10px;margin:0 0 8px 0;\">\n<div style=\"width:130px;color:#334155;font-size:13px;\">Mailchimp<\/div>\n<div style=\"flex:1;height:10px;background:rgba(3,6,51,0.08);border-radius:999px;overflow:hidden;\">\n<div style=\"height:10px;width:100%;background:#FCA311;border-radius:999px;\"><\/div>\n<\/div>\n<div style=\"width:120px;text-align:right;color:#111827;font-size:13px;\">1,000 emails<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>\u03a3\u03c4\u03b1 paid plans, \u03b7 \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b7 \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae. \u03a4\u03bf Mailchimp \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03b5\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03b1 \u03cc\u03c0\u03c9\u03c2 Essentials, Standard \u03ba\u03b1\u03b9 Premium, \u03b5\u03bd\u03ce \u03c4\u03bf Klaviyo \u03b4\u03b9\u03b1\u03c7\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03bf email plan \u03b1\u03c0\u03cc \u03c4\u03bf email plus SMS plan. \u0397 \u03b1\u03c0\u03bb\u03ae \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03c4\u03b9\u03bc\u03ae\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03c0\u03bb\u03b1\u03bd\u03ae\u03c3\u03b5\u03b9, \u03b3\u03b9\u03b1\u03c4\u03af \u03ad\u03bd\u03b1 plan \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c6\u03b8\u03b7\u03bd\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03bb\u03bb\u03ac \u03bd\u03b1 \u03bc\u03b7 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c4\u03b5\u03b9 \u03c4\u03bf \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf automation, reporting \u03ae data integration \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1. \u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03b5\u03ac\u03bd \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03b1\u03c2 \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 Shopify email marketing \u03ba\u03b1\u03b9 \u03b8\u03ad\u03bb\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9 flows \u03bc\u03b5 triggers \u03cc\u03c0\u03c9\u03c2 viewed product, started checkout, placed order, refunded order \u03ae predicted next order date, \u03b7 \u03b1\u03be\u03af\u03b1 \u03b4\u03b5\u03bd \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c3\u03c4\u03bf monthly fee \u03b1\u03bb\u03bb\u03ac \u03c3\u03c4\u03bf \u03c0\u03cc\u03c3\u03b1 \u03ad\u03c3\u03bf\u03b4\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 triggers. \u0391\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03b1, \u03b1\u03bd \u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c3\u03b1\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03c5\u03c1\u03af\u03c9\u03c2 \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03c9\u03c4\u03b9\u03ba\u03ac newsletters, \u03b1\u03c0\u03bb\u03ad\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03bb\u03af\u03c3\u03c4\u03b5\u03c2, \u03c4\u03bf Mailchimp \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc \u03ba\u03b1\u03b9 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03bf \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03bf\u03bc\u03ac\u03b4\u03b1.<\/p>\n<p>\u03a4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1 \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03b9 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 starting prices \u03b2\u03b1\u03c3\u03b9\u03ba\u03ce\u03bd paid \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ce\u03bd. \u0394\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03b2\u03b1\u03c3\u03c4\u03b5\u03af \u03c9\u03c2 \u03b1\u03c0\u03cc\u03bb\u03c5\u03c4\u03b7 \u03b9\u03c3\u03bf\u03b4\u03c5\u03bd\u03b1\u03bc\u03af\u03b1 features, \u03b1\u03bb\u03bb\u03ac \u03c9\u03c2 \u03b1\u03c1\u03c7\u03b9\u03ba\u03cc\u03c2 \u03c7\u03ac\u03c1\u03c4\u03b7\u03c2 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2 \u03c0\u03c1\u03b9\u03bd \u03b5\u03be\u03b5\u03c4\u03ac\u03c3\u03b5\u03c4\u03b5 \u03cc\u03c1\u03b9\u03b1 \u03b5\u03c0\u03b1\u03c6\u03ce\u03bd, \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ce\u03bd \u03ba\u03b1\u03b9 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ce\u03bd.<\/p>\n<div class=\"twodots-chart\" style=\"border:1px solid rgba(3,6,51,0.12);background:#F7F8FF;border-radius:14px;padding:16px 16px 12px;margin:18px 0;\">\n<div style=\"display:flex;align-items:center;gap:10px;margin-bottom:10px;\"><span style=\"width:10px;height:10px;border-radius:999px;background:#FCA311;display:inline-block;\"><\/span><strong style=\"color:#030633;font-size:16px;\">\u0395\u03bd\u03b4\u03b5\u03b9\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 Starting \u03a4\u03b9\u03bc\u03ad\u03c2 Paid Plans<\/strong><\/div>\n<div style=\"color:#334155;font-size:13px;margin:-4px 0 10px 0;\">\u03a0\u03b7\u03b3\u03ae: \u0395\u03c0\u03af\u03c3\u03b7\u03bc\u03b5\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 Klaviyo Pricing \u03ba\u03b1\u03b9 Mailchimp Pricing, \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 starting prices<\/div>\n<div style=\"margin:0 0 10px 0;\">\n<div style=\"font-weight:700;color:#030633;margin-bottom:8px;\">\u039c\u03b7\u03bd\u03b9\u03b1\u03af\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03c0\u03cc<\/div>\n<div style=\"display:flex;align-items:center;gap:10px;margin:0 0 8px 0;\">\n<div style=\"width:130px;color:#334155;font-size:13px;\">Mailchimp Essentials<\/div>\n<div style=\"flex:1;height:10px;background:rgba(3,6,51,0.08);border-radius:999px;overflow:hidden;\">\n<div style=\"height:10px;width:4%;background:#1A2B6D;border-radius:999px;\"><\/div>\n<\/div>\n<div style=\"width:120px;text-align:right;color:#111827;font-size:13px;\">13 $<\/div>\n<\/div>\n<div style=\"display:flex;align-items:center;gap:10px;margin:0 0 8px 0;\">\n<div style=\"width:130px;color:#334155;font-size:13px;\">Klaviyo Email<\/div>\n<div style=\"flex:1;height:10px;background:rgba(3,6,51,0.08);border-radius:999px;overflow:hidden;\">\n<div style=\"height:10px;width:6%;background:#1A2B6D;border-radius:999px;\"><\/div>\n<\/div>\n<div style=\"width:120px;text-align:right;color:#111827;font-size:13px;\">20 $<\/div>\n<\/div>\n<div style=\"display:flex;align-items:center;gap:10px;margin:0 0 8px 0;\">\n<div style=\"width:130px;color:#334155;font-size:13px;\">Mailchimp Standard<\/div>\n<div style=\"flex:1;height:10px;background:rgba(3,6,51,0.08);border-radius:999px;overflow:hidden;\">\n<div style=\"height:10px;width:6%;background:#1A2B6D;border-radius:999px;\"><\/div>\n<\/div>\n<div style=\"width:120px;text-align:right;color:#111827;font-size:13px;\">20 $<\/div>\n<\/div>\n<div style=\"display:flex;align-items:center;gap:10px;margin:0 0 8px 0;\">\n<div style=\"width:130px;color:#334155;font-size:13px;\">Klaviyo Email + SMS<\/div>\n<div style=\"flex:1;height:10px;background:rgba(3,6,51,0.08);border-radius:999px;overflow:hidden;\">\n<div style=\"height:10px;width:10%;background:#1A2B6D;border-radius:999px;\"><\/div>\n<\/div>\n<div style=\"width:120px;text-align:right;color:#111827;font-size:13px;\">35 $<\/div>\n<\/div>\n<div style=\"display:flex;align-items:center;gap:10px;margin:0 0 8px 0;\">\n<div style=\"width:130px;color:#334155;font-size:13px;\">Mailchimp Premium<\/div>\n<div style=\"flex:1;height:10px;background:rgba(3,6,51,0.08);border-radius:999px;overflow:hidden;\">\n<div style=\"height:10px;width:100%;background:#1A2B6D;border-radius:999px;\"><\/div>\n<\/div>\n<div style=\"width:120px;text-align:right;color:#111827;font-size:13px;\">350 $<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"automation-segmentation-kai-e-commerce-dedomena-ekei-krinetai-i-pragmatiki-apodosi\">Automation, segmentation \u03ba\u03b1\u03b9 e-commerce \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1: \u03b5\u03ba\u03b5\u03af \u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7<\/h2>\n<p>\u0397 \u03c0\u03b9\u03bf \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ac \u03c3\u03c4\u03bf klaviyo vs mailchimp \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b1\u03bd \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03c0\u03b5\u03c1\u03bd\u03ac \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03c0\u03bb\u03ae \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae newsletter \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae email automation \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae. \u03a4\u03bf Mailchimp \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc \u03b3\u03b9\u03b1 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03bf campaign setup, \u03ad\u03c7\u03b5\u03b9 \u03b3\u03bd\u03c9\u03c3\u03c4\u03cc interface \u03ba\u03b1\u03b9 \u03c3\u03c5\u03c7\u03bd\u03ac \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03b5 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03bf\u03c5\u03bd \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03bf\u03c5\u03bd \u03c7\u03c9\u03c1\u03af\u03c2 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03ba\u03b1\u03bc\u03c0\u03cd\u03bb\u03b7 \u03b5\u03ba\u03bc\u03ac\u03b8\u03b7\u03c3\u03b7\u03c2. \u0393\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03bc\u03b9\u03ba\u03c1\u03ae \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd, \u03ad\u03bd\u03b1\u03bd \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03cc, \u03ad\u03bd\u03b1 B2B brand \u03bc\u03b5 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc leads \u03ae \u03ad\u03bd\u03b1 \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03ad\u03c7\u03b5\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03b1\u03bd\u03b1\u03c0\u03c4\u03cd\u03be\u03b5\u03b9 \u03c3\u03cd\u03bd\u03b8\u03b5\u03c4\u03b1 segments, \u03c4\u03bf Mailchimp \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03b9\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03b9\u03b7\u03c4\u03b9\u03ba\u03ac \u03c9\u03c2 email marketing platform. \u03a4\u03bf \u03c0\u03bb\u03b5\u03bf\u03bd\u03ad\u03ba\u03c4\u03b7\u03bc\u03ac \u03c4\u03bf\u03c5 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03b2\u03b1\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1, \u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b1\u03af\u03c3\u03b8\u03b7\u03c3\u03b7 \u03cc\u03c4\u03b9 \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03b2\u03c1\u03af\u03c3\u03ba\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03b3\u03bd\u03ce\u03c1\u03b9\u03bc\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd.<\/p>\n<p>\u03a4\u03bf Klaviyo, \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03ac\u03bb\u03bb\u03b7 \u03c0\u03bb\u03b5\u03c5\u03c1\u03ac, \u03ad\u03c7\u03b5\u03b9 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03c4\u03b5\u03af \u03bc\u03b5 \u03c0\u03b9\u03bf \u03ad\u03bd\u03c4\u03bf\u03bd\u03b7 ecommerce \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae. \u0397 \u03b1\u03be\u03af\u03b1 \u03c4\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03cc\u03c4\u03b9 \u03c3\u03c4\u03ad\u03bb\u03bd\u03b5\u03b9 emails, \u03b1\u03bb\u03bb\u03ac \u03cc\u03c4\u03b9 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03b9 emails \u03bc\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac. \u0388\u03bd\u03b1 e-shop \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 segments \u03cc\u03c0\u03c9\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03b3\u03cc\u03c1\u03b1\u03c3\u03b1\u03bd \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03bc\u03b5 \u03c5\u03c8\u03b7\u03bb\u03ae \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2, \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03ad\u03c7\u03bf\u03c5\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03b5\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03bf\u03c5\u03c2 \u03ad\u03be\u03b9 \u03bc\u03ae\u03bd\u03b5\u03c2, \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03af\u03b4\u03b1\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03c4\u03bf \u03c0\u03c1\u03cc\u03c3\u03b8\u03b5\u03c3\u03b1\u03bd \u03c3\u03c4\u03bf \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9, \u03ae buyers \u03bc\u03b5 \u03c5\u03c8\u03b7\u03bb\u03cc average order value. \u0391\u03c5\u03c4\u03ae \u03b7 granular \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c0\u03b9\u03bf \u03b1\u03ba\u03c1\u03b9\u03b2\u03ad\u03c2 segmentation \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd, \u03ac\u03c1\u03b1 \u03c0\u03b9\u03bf \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03cc \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae\u03c2. \u03a3\u03b5 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf, \u03b1\u03c5\u03c4\u03cc \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf \u03af\u03b4\u03b9\u03bf email marketing budget \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b4\u03bf\u03c5\u03bb\u03ad\u03c8\u03b5\u03b9 \u03c0\u03b9\u03bf \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03ac, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b4\u03b5\u03bd \u03c3\u03c4\u03ad\u03bb\u03bd\u03b5\u03c4\u03b5 \u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03c3\u03b5 \u03cc\u03bb\u03bf\u03c5\u03c2.<\/p>\n<p>\u0393\u03b9\u03b1 \u03ad\u03bd\u03b1\u03bd e-commerce owner, \u03bf\u03b9 \u03c0\u03b9\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03bf\u03af \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03bf\u03af \u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03c0\u03b9\u03bf \u03b5\u03bd\u03c4\u03c5\u03c0\u03c9\u03c3\u03b9\u03b1\u03ba\u03bf\u03af, \u03b1\u03bb\u03bb\u03ac \u03bf\u03b9 \u03c0\u03b9\u03bf \u03ba\u03bf\u03bd\u03c4\u03b9\u03bd\u03bf\u03af \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2. \u03a4\u03b1 abandoned cart emails, \u03b3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03bf\u03c5\u03bd \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03c1\u03ce\u03c4\u03b1 flows \u03c0\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03bf\u03cd\u03bd, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b1\u03c0\u03b5\u03c5\u03b8\u03cd\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03ad\u03b4\u03b5\u03b9\u03be\u03b1\u03bd \u03c3\u03b1\u03c6\u03ae \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7. \u0391\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd browse abandonment, welcome series, post-purchase education, replenishment reminders, product review requests, win-back \u03ba\u03b1\u03b9 VIP flows. \u03a4\u03bf Klaviyo \u03c3\u03c5\u03c7\u03bd\u03ac \u03c5\u03c0\u03b5\u03c1\u03c4\u03b5\u03c1\u03b5\u03af \u03cc\u03c4\u03b1\u03bd \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 flows \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03b5\u03b8\u03bf\u03cd\u03bd \u03bc\u03b5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2, order history \u03ba\u03b1\u03b9 predictive signals. \u03a4\u03bf Mailchimp \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03bd\u03b1 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03be\u03b5\u03b9 automations, \u03b1\u03bb\u03bb\u03ac \u03b7 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03c0\u03b9\u03bf \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b7 \u03b3\u03b9\u03b1 \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c3\u03cd\u03bd\u03b8\u03b5\u03c4\u03b5\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03ae \u03b3\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c6\u03cd\u03b3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03b9\u03ba\u03ae \u03c0\u03b1\u03c1\u03b1\u03bc\u03b5\u03c4\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7.<\/p>\n<p>\u03a4\u03bf sms marketing \u03b5\u03af\u03bd\u03b1\u03b9 \u03ac\u03bb\u03bb\u03bf \u03ad\u03bd\u03b1 \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2. \u03a0\u03bf\u03bb\u03bb\u03ac e-commerce brands \u03ba\u03b9\u03bd\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c0\u03bb\u03ad\u03bf\u03bd \u03c0\u03c1\u03bf\u03c2 omnichannel marketing, \u03cc\u03c7\u03b9 \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1, \u03b1\u03bb\u03bb\u03ac \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03cc timing. \u03a4\u03bf email \u03b5\u03af\u03bd\u03b1\u03b9 \u03b9\u03b4\u03b1\u03bd\u03b9\u03ba\u03cc \u03b3\u03b9\u03b1 storytelling, \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ad\u03c2 \u03bc\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03ad\u03c1\u03b5\u03b9\u03b5\u03c2, \u03b5\u03ba\u03c0\u03b1\u03b9\u03b4\u03b5\u03c5\u03c4\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03ca\u03bf\u03bd\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c1\u03bf\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2. \u03a4\u03bf SMS, \u03cc\u03c4\u03b1\u03bd \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b5\u03ba\u03c4\u03b9\u03ba\u03ac, \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf \u03b3\u03b9\u03b1 \u03b5\u03c0\u03b5\u03af\u03b3\u03bf\u03c5\u03c3\u03b5\u03c2 \u03b5\u03b9\u03b4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2, limited-time offers \u03ba\u03b1\u03b9 transactional updates. \u0395\u03b4\u03ce \u03c4\u03bf Klaviyo \u03c0\u03c1\u03bf\u03b2\u03ac\u03bb\u03bb\u03b5\u03b9 \u03b5\u03bd\u03b9\u03b1\u03af\u03b1 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae email \u03ba\u03b1\u03b9 SMS \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03bf \u03af\u03b4\u03b9\u03bf customer profile, \u03ba\u03ac\u03c4\u03b9 \u03c0\u03bf\u03c5 \u03b4\u03b9\u03b5\u03c5\u03ba\u03bf\u03bb\u03cd\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03c6\u03c5\u03b3\u03ae \u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03b9\u03ba\u03ae\u03c2 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2. \u03a4\u03bf \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf, \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03c3\u03c4\u03b7\u03bd \u03b5\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03ae \u03b1\u03b3\u03bf\u03c1\u03ac, \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c3\u03c5\u03bc\u03bc\u03cc\u03c1\u03c6\u03c9\u03c3\u03b7 \u03bc\u03b5 GDPR, \u03b7 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b7 \u03c3\u03c5\u03b3\u03ba\u03b1\u03c4\u03ac\u03b8\u03b5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03cd\u03ba\u03bf\u03bb\u03bf\u03c5 opt-out. \u039a\u03b1\u03bc\u03af\u03b1 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03b4\u03b5\u03bd \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03b8\u03b9\u03c3\u03c4\u03ac \u03c4\u03b7 \u03bd\u03bf\u03bc\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b5\u03c5\u03b8\u03cd\u03bd\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2.<\/p>\n<p>\u0388\u03bd\u03b1 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf email deliverability. \u039f\u03b9 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03c0\u03b1\u03c1\u03ad\u03c7\u03bf\u03c5\u03bd \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1, \u03b1\u03bb\u03bb\u03ac \u03b7 \u03c6\u03ae\u03bc\u03b7 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ad\u03b1 \u03c7\u03c4\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03b4\u03b9\u03ba\u03ae \u03c3\u03b1\u03c2 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac: \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03bb\u03af\u03c3\u03c4\u03b1, \u03c3\u03c9\u03c3\u03c4\u03ae \u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1, authentication \u03bc\u03b5 SPF, DKIM \u03ba\u03b1\u03b9 DMARC, \u03c3\u03c4\u03b1\u03b4\u03b9\u03b1\u03ba\u03cc warming \u03cc\u03c4\u03b1\u03bd \u03bc\u03b5\u03c4\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b5 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03cc\u03b3\u03ba\u03bf \u03b5\u03c0\u03b1\u03c6\u03ce\u03bd, \u03b1\u03c0\u03bf\u03c6\u03c5\u03b3\u03ae spammy \u03b8\u03b5\u03bc\u03ac\u03c4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c3\u03c5\u03c3\u03c4\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc list hygiene. \u0391\u03bd \u03bc\u03b5\u03c4\u03b1\u03b2\u03b5\u03af\u03c4\u03b5 \u03b1\u03c0\u03cc Mailchimp \u03c3\u03b5 Klaviyo \u03ae \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03c1\u03bf\u03c6\u03b1, \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03b9\u03c3\u03ac\u03b3\u03b5\u03c4\u03b5 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b1\u03c6\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03c4\u03b5\u03af\u03bb\u03b5\u03c4\u03b5 \u03bc\u03b1\u03b6\u03b9\u03ba\u03ae \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b7\u03bc\u03ad\u03c1\u03b1. \u039e\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03bc\u03b5 engaged subscribers, \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03c4\u03b5 open rate, click rate, bounce rate, spam complaints \u03ba\u03b1\u03b9 unsubscribes, \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03ac \u03b1\u03c5\u03be\u03ae\u03c3\u03c4\u03b5 \u03c3\u03c4\u03b1\u03b4\u03b9\u03b1\u03ba\u03ac \u03c4\u03bf\u03bd \u03cc\u03b3\u03ba\u03bf. \u0397 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03cc\u03c7\u03b7\u03bc\u03b1\u00b7 \u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2.<\/p>\n<h2 id=\"step-by-step-pos-na-epilexete-anamesa-se-klaviyo-kai-mailchimp-choris-na-chasete-chrono-kai-dedomena\">Step-by-Step: \u03c0\u03ce\u03c2 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03c4\u03b5 \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03b5 Klaviyo \u03ba\u03b1\u03b9 Mailchimp \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03c7\u03ac\u03c3\u03b5\u03c4\u03b5 \u03c7\u03c1\u03cc\u03bd\u03bf \u03ba\u03b1\u03b9 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1<\/h2>\n<p>\u0397 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03b4\u03b5\u03bd \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03bf \u03c0\u03bf\u03b9\u03bf \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u00ab\u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf\u00bb \u03b3\u03b5\u03bd\u03b9\u03ba\u03ac, \u03b1\u03bb\u03bb\u03ac \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03bf \u03c0\u03bf\u03b9\u03bf \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03b3\u03b9\u03b1 \u03c4\u03bf \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae\u03c2 \u03c3\u03b1\u03c2. \u0388\u03bd\u03b1 brand \u03c0\u03bf\u03c5 \u03bc\u03cc\u03bb\u03b9\u03c2 \u03be\u03b5\u03ba\u03b9\u03bd\u03ac \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1, \u03c7\u03b1\u03bc\u03b7\u03bb\u03ae \u03c0\u03bf\u03bb\u03c5\u03c0\u03bb\u03bf\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ad\u03c2. \u0388\u03bd\u03b1 \u03b1\u03bd\u03b1\u03c0\u03c4\u03c5\u03c3\u03c3\u03cc\u03bc\u03b5\u03bd\u03bf e-shop \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 data model, automation depth \u03ba\u03b1\u03b9 attribution \u03c0\u03bf\u03c5 \u03bd\u03b1 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c0\u03bf\u03b9\u03bf flow \u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03ad\u03c3\u03bf\u03b4\u03b1. \u0391\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03ad\u03bd\u03b1\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc\u03c2 \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03c3\u03c4\u03b5\u03af \u03c0\u03c1\u03b9\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03b5\u03c4\u03b5 plan, \u03c0\u03c1\u03b9\u03bd \u03bc\u03b5\u03c4\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b5 \u03bb\u03af\u03c3\u03c4\u03b5\u03c2 \u03ae \u03c0\u03c1\u03b9\u03bd \u03b1\u03bd\u03b1\u03b8\u03ad\u03c3\u03b5\u03c4\u03b5 setup \u03c3\u03b5 agency.<\/p>\n<ol>\n<li>\n<p>\u039a\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c8\u03c4\u03b5 \u03c4\u03bf \u03c3\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03cc \u03bc\u03ad\u03b3\u03b5\u03b8\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03bb\u03af\u03c3\u03c4\u03b1\u03c2 \u03c3\u03b1\u03c2, \u03b1\u03bb\u03bb\u03ac \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03c3\u03c4\u03b5 \u03b5\u03bd\u03b5\u03c1\u03b3\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b5\u03bd\u03b5\u03c1\u03b3\u03ad\u03c2 \u03b5\u03c0\u03b1\u03c6\u03ad\u03c2. \u039c\u03b7\u03bd \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03b5\u03af\u03c4\u03b5 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b1\u03c6\u03ad\u03c2 \u03b1\u03bd \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b4\u03b5\u03bd \u03b1\u03bd\u03bf\u03af\u03b3\u03b5\u03b9 \u03c0\u03bf\u03c4\u03ad email. \u0393\u03b9\u03b1 \u03c3\u03bf\u03b2\u03b1\u03c1\u03cc email marketing, \u03b7 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03bb\u03af\u03c3\u03c4\u03b1\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03cc\u03b3\u03ba\u03bf.<\/p>\n<\/li>\n<li>\n<p>\u03a7\u03b1\u03c1\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac revenue moments \u03c4\u03bf\u03c5 e-shop: \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b5\u03c0\u03af\u03c3\u03ba\u03b5\u03c8\u03b7, \u03b5\u03b3\u03b3\u03c1\u03b1\u03c6\u03ae, \u03c0\u03c1\u03bf\u03c3\u03b8\u03ae\u03ba\u03b7 \u03c3\u03c4\u03bf \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9, checkout, \u03b1\u03b3\u03bf\u03c1\u03ac, \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac, review, \u03b1\u03b4\u03c1\u03ac\u03bd\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b1\u03bd\u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7. \u0391\u03bd \u03ba\u03ac\u03b8\u03b5 \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03be\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03cc \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1, \u03c4\u03cc\u03c4\u03b5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c3\u03c4\u03b5 \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc marketing automation \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 campaign sender.<\/p>\n<\/li>\n<li>\n<p>\u0395\u03bb\u03ad\u03b3\u03be\u03c4\u03b5 \u03c4\u03b9\u03c2 integrations. \u0391\u03bd \u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c3\u03b5 Shopify, WooCommerce \u03ae \u03ac\u03bb\u03bb\u03b7 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 e-commerce, \u03b5\u03be\u03b5\u03c4\u03ac\u03c3\u03c4\u03b5 \u03c0\u03bf\u03b9\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c0\u03b5\u03c1\u03bd\u03bf\u03cd\u03bd \u03b1\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b1: \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b5\u03c2, \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2, \u03ba\u03bf\u03c5\u03c0\u03cc\u03bd\u03b9\u03b1, refunds, customer tags \u03ba\u03b1\u03b9 events. \u038c\u03c3\u03bf \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c1\u03bf\u03ae \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd, \u03c4\u03cc\u03c3\u03bf \u03c0\u03b9\u03bf \u03b1\u03ba\u03c1\u03b9\u03b2\u03ae \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 segments.<\/p>\n<\/li>\n<li>\n<p>\u039f\u03c1\u03af\u03c3\u03c4\u03b5 \u03c4\u03b1 \u03c0\u03c1\u03ce\u03c4\u03b1 \u03c0\u03ad\u03bd\u03c4\u03b5 flows \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c3\u03c4\u03ae\u03c3\u03b5\u03c4\u03b5. \u0393\u03b9\u03b1 \u03c4\u03b1 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 e-shops, \u03b7 \u03c3\u03b5\u03b9\u03c1\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 welcome series, abandoned cart, post-purchase, browse abandonment \u03ba\u03b1\u03b9 win-back. \u0391\u03bd \u03b7 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03b5\u03be\u03b5\u03c4\u03ac\u03b6\u03b5\u03c4\u03b5 \u03b4\u03c5\u03c3\u03ba\u03bf\u03bb\u03b5\u03cd\u03b5\u03b9 \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 flows, \u03b8\u03b1 \u03c0\u03bb\u03b7\u03c1\u03ce\u03c3\u03b5\u03c4\u03b5 \u03b1\u03c1\u03b3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c3\u03b5 \u03c7\u03c1\u03cc\u03bd\u03bf \u03ba\u03b1\u03b9 \u03c7\u03b1\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b5\u03c2.<\/p>\n<\/li>\n<li>\n<p>\u03a5\u03c0\u03bf\u03bb\u03bf\u03b3\u03af\u03c3\u03c4\u03b5 \u03c4\u03bf \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03c3\u03b5 12\u03bc\u03b7\u03bd\u03b7 \u03b2\u03ac\u03c3\u03b7. \u03a3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03bb\u03ac\u03b2\u03b5\u03c4\u03b5 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03bb\u03af\u03c3\u03c4\u03b1\u03c2, \u03cc\u03b3\u03ba\u03bf \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ce\u03bd, SMS credits, templates, migration, setup, \u03ba\u03b1\u03b8\u03b1\u03c1\u03b9\u03c3\u03bc\u03cc \u03bb\u03af\u03c3\u03c4\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03b9\u03b8\u03b1\u03bd\u03ae \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7 \u03b1\u03c0\u03cc \u03b5\u03b9\u03b4\u03b9\u03ba\u03cc. \u039c\u03b9\u03b1 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03bc\u03b5 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf \u03bc\u03b7\u03bd\u03b9\u03b1\u03af\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c3\u03c5\u03bc\u03c6\u03ad\u03c1\u03bf\u03c5\u03c3\u03b1 \u03b1\u03bd \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c7\u03b5\u03b9\u03c1\u03bf\u03ba\u03af\u03bd\u03b7\u03c4\u03b7 \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03b9 repeat purchases.<\/p>\n<\/li>\n<li>\n<p>\u03a4\u03c1\u03ad\u03be\u03c4\u03b5 \u03c0\u03b9\u03bb\u03bf\u03c4\u03b9\u03ba\u03ac \u03b3\u03b9\u03b1 30 \u03ad\u03c9\u03c2 60 \u03b7\u03bc\u03ad\u03c1\u03b5\u03c2 \u03bc\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 KPIs. \u03a0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03c4\u03b5 revenue per recipient, conversion rate \u03b1\u03bd\u03ac flow, unsubscribe rate, spam complaints, click-to-open rate \u03ba\u03b1\u03b9 \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03b5\u03c3\u03cc\u03b4\u03c9\u03bd \u03b1\u03c0\u03cc automated flows. \u039c\u03b7\u03bd \u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b5 \u03bc\u03cc\u03bd\u03bf \u03b1\u03c0\u03cc open rate, \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03bc\u03b5\u03c4\u03ac \u03c4\u03b9\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 privacy \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03ba\u03c1\u03af\u03b2\u03b5\u03b9\u03b1 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7\u03c2.<\/p>\n<\/li>\n<\/ol>\n<h2 id=\"praktiki-systasi-poia-platforma-tairiazei-telika-sti-diki-sas-epicheirisi\">\u03a0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03c3\u03cd\u03c3\u03c4\u03b1\u03c3\u03b7: \u03c0\u03bf\u03b9\u03b1 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b5\u03bb\u03b9\u03ba\u03ac \u03c3\u03c4\u03b7 \u03b4\u03b9\u03ba\u03ae \u03c3\u03b1\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7;<\/h2>\n<p>\u0397 \u03c0\u03b9\u03bf \u03b5\u03b9\u03bb\u03b9\u03ba\u03c1\u03b9\u03bd\u03ae\u03c2 \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf Mailchimp \u03ba\u03b5\u03c1\u03b4\u03af\u03b6\u03b5\u03b9 \u03cc\u03c4\u03b1\u03bd \u03b7 \u03b1\u03c0\u03bb\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b7 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7 \u03b5\u03ba\u03ba\u03af\u03bd\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03b3\u03b5\u03bd\u03b9\u03ba\u03cc newsletter marketing \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1. \u0395\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf \u03b3\u03b9\u03b1 brands \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03ad\u03c7\u03bf\u03c5\u03bd \u03b1\u03ba\u03cc\u03bc\u03b7 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03b3\u03b9\u03b1 \u03c3\u03cd\u03bd\u03b8\u03b5\u03c4\u03bf CRM \u03b3\u03b9\u03b1 e-commerce, \u03b3\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03bf\u03c5\u03bb\u03b5\u03cd\u03bf\u03c5\u03bd \u03bc\u03b5 \u03bc\u03b9\u03ba\u03c1\u03ad\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c0\u03b5\u03c1\u03b9\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2 \u03cc\u03c0\u03bf\u03c5 \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03b2\u03ac\u03c3\u03b5\u03b9 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac\u03c2. \u03a4\u03bf Klaviyo \u03ba\u03b5\u03c1\u03b4\u03af\u03b6\u03b5\u03b9 \u03cc\u03c4\u03b1\u03bd \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03b8\u03ad\u03bb\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf email marketing \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03cc \u03bc\u03bf\u03c7\u03bb\u03cc \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2. \u0397 \u03b4\u03cd\u03bd\u03b1\u03bc\u03ae \u03c4\u03bf\u03c5 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 first-party data, \u03c3\u03c4\u03b7 \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03b5\u03c1\u03ae \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7, \u03c3\u03c4\u03b1 ecommerce events \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bd\u03b1 \u03c7\u03c4\u03af\u03b6\u03b5\u03c4\u03b5 flows \u03c0\u03bf\u03c5 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03c3\u03b5 \u03cc\u03bb\u03bf \u03c4\u03bf\u03bd \u03ba\u03cd\u03ba\u03bb\u03bf \u03b6\u03c9\u03ae\u03c2 \u03c4\u03bf\u03c5.<\/p>\n<p>\u0393\u03b9\u03b1 \u03c4\u03b7 TWO DOTS, \u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03c4\u03ad\u03c4\u03bf\u03b9\u03bf project \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03bf\u03c5\u03bc\u03b5 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03c0\u03c1\u03b9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bb\u03ac\u03b2\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf business model. \u039e\u03b5\u03ba\u03b9\u03bd\u03ac\u03bc\u03b5 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03c4\u03b1 margins, \u03c4\u03b7 \u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2, \u03c4\u03bf customer lifetime value, \u03c4\u03b7\u03bd \u03b5\u03c0\u03bf\u03c7\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1, \u03c4\u03b1 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03bd\u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5. \u0388\u03c0\u03b5\u03b9\u03c4\u03b1 \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03b6\u03bf\u03c5\u03bc\u03b5 \u03b1\u03bd \u03c4\u03bf brand \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b1\u03c0\u03bb\u03cc \u03ba\u03b1\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc newsletter software \u03ae \u03bc\u03b9\u03b1 \u03c0\u03b9\u03bf \u03b1\u03c0\u03b1\u03b9\u03c4\u03b7\u03c4\u03b9\u03ba\u03ae email marketing platform \u03bc\u03b5 automations, segmentation \u03ba\u03b1\u03b9 reporting \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03ad\u03c3\u03bf\u03b4\u03b1. \u03a4\u03bf \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc, \u03b1\u03bb\u03bb\u03ac \u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c5\u03c4\u03ae \u03c0\u03bf\u03c5 \u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03b6\u03b5\u03b9 \u03b1\u03bd \u03c4\u03bf \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03b8\u03b1 \u03b1\u03c0\u03bf\u03b4\u03ce\u03c3\u03b5\u03b9.<\/p>\n<p>\u0391\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03c4\u03b5 \u03ad\u03bd\u03b1 \u03c3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 klaviyo vs mailchimp, \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03c4\u03b5 \u03b1\u03c5\u03c4\u03cc: \u03b3\u03b9\u03b1 brands \u03c0\u03bf\u03c5 \u03b2\u03c1\u03af\u03c3\u03ba\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03ae \u03ba\u03b1\u03b9 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ae, \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7 \u03bb\u03cd\u03c3\u03b7, \u03c4\u03bf Mailchimp \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c0\u03b1\u03c1\u03ba\u03ad\u03c2. \u0393\u03b9\u03b1 e-commerce \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03bf\u03c5\u03bd \u03c3\u03bf\u03b2\u03b1\u03c1\u03ac \u03c3\u03b5 automation, \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7, abandoned cart emails, post-purchase journeys \u03ba\u03b1\u03b9 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 repeat revenue, \u03c4\u03bf Klaviyo \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c0\u03b9\u03bf \u03b5\u03be\u03b5\u03b9\u03b4\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03b7 \u03b2\u03ac\u03c3\u03b7. \u03a4\u03bf \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf email marketing \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03c3\u03c4\u03ad\u03bb\u03bd\u03b5\u03b9 \u03c4\u03b1 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 emails, \u03b1\u03bb\u03bb\u03ac \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03c3\u03c4\u03ad\u03bb\u03bd\u03b5\u03b9 \u03c4\u03bf \u03c3\u03c9\u03c3\u03c4\u03cc \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1, \u03c3\u03c4\u03bf\u03bd \u03c3\u03c9\u03c3\u03c4\u03cc \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7, \u03c4\u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae, \u03bc\u03b5 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03c3\u03c5\u03bc\u03b2\u03bf\u03bb\u03ae \u03c3\u03c4\u03b1 \u03ad\u03c3\u03bf\u03b4\u03b1.<\/p>\n<h3 id=\"poia-einai-i-vasiki-diafora-metaxy-klaviyo-kai-mailchimp-gia-e-commerce\">\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ac \u03bc\u03b5\u03c4\u03b1\u03be\u03cd Klaviyo \u03ba\u03b1\u03b9 Mailchimp \u03b3\u03b9\u03b1 e-commerce;<\/h3>\n<p>\u03a4\u03bf Mailchimp \u03b5\u03af\u03bd\u03b1\u03b9 \u03b3\u03bd\u03c9\u03c3\u03c4\u03cc \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c5\u03ba\u03bf\u03bb\u03af\u03b1 \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03b2\u03b1\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03b5 \u03bc\u03b9\u03ba\u03c1\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2, \u03b5\u03bd\u03ce \u03c4\u03bf Klaviyo \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c0\u03b9\u03bf \u03b5\u03be\u03b5\u03b9\u03b4\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03b3\u03b9\u03b1 e-commerce, \u03cc\u03c0\u03c9\u03c2 advanced segmentation \u03ba\u03b1\u03b9 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2.<\/p>\n<h3 id=\"poio-einai-to-pleonektima-toy-email-marketing-gia-ilektronika-katastimata\">\u03a0\u03bf\u03b9\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c0\u03bb\u03b5\u03bf\u03bd\u03ad\u03ba\u03c4\u03b7\u03bc\u03b1 \u03c4\u03bf\u03c5 email marketing \u03b3\u03b9\u03b1 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03ac \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1;<\/h3>\n<p>\u03a4\u03bf email marketing \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03b9\u03bf \u03b5\u03bb\u03b5\u03b3\u03c7\u03cc\u03bc\u03b5\u03bd\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03b4\u03b5\u03bd \u03b5\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03b1\u03bb\u03b3\u03cc\u03c1\u03b9\u03b8\u03bc\u03bf\u03c5\u03c2 social media \u03ae \u03b1\u03c5\u03be\u03bf\u03bc\u03b5\u03b9\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2, \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03ac\u03bc\u03b5\u03c3\u03b7 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2.<\/p>\n<h3 id=\"pos-epireazei-to-kostos-tin-epilogi-metaxy-klaviyo-kai-mailchimp\">\u03a0\u03ce\u03c2 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03bc\u03b5\u03c4\u03b1\u03be\u03cd Klaviyo \u03ba\u03b1\u03b9 Mailchimp;<\/h3>\n<p>\u03a4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc, \u03b1\u03bb\u03bb\u03ac \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1\u03c2. \u03a4\u03bf Mailchimp \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03bb\u03ba\u03c5\u03c3\u03c4\u03b9\u03ba\u03cc \u03b3\u03b9\u03b1 \u03bc\u03b9\u03ba\u03c1\u03ad\u03c2 \u03bb\u03af\u03c3\u03c4\u03b5\u03c2, \u03b5\u03bd\u03ce \u03c4\u03bf Klaviyo \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03be\u03af\u03b1 \u03bc\u03b5 advanced features \u03b3\u03b9\u03b1 \u03c0\u03b9\u03bf \u03c3\u03cd\u03bd\u03b8\u03b5\u03c4\u03b5\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2.<\/p>\n<h3 id=\"poies-einai-oi-dynatotites-aytomatismoy-toy-klaviyo-gia-e-commerce\">\u03a0\u03bf\u03b9\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd \u03c4\u03bf\u03c5 Klaviyo \u03b3\u03b9\u03b1 e-commerce;<\/h3>\n<p>\u03a4\u03bf Klaviyo \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u03cc\u03c0\u03c9\u03c2 abandoned cart emails, post-purchase flows \u03ba\u03b1\u03b9 predictive analytics, \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03b7 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03b7 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd.<\/p>\n<h3 id=\"pos-voithoyn-ta-free-plans-ton-klaviyo-kai-mailchimp-stin-epilogi-platformas\">\u03a0\u03ce\u03c2 \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03c4\u03b1 free plans \u03c4\u03c9\u03bd Klaviyo \u03ba\u03b1\u03b9 Mailchimp \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1\u03c2;<\/h3>\n<p>\u03a4\u03b1 free plans \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03cc\u03c1\u03b9\u03b1 \u03b5\u03c0\u03b1\u03c6\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ce\u03bd, \u03bc\u03b5 \u03c4\u03bf Mailchimp \u03bd\u03b1 \u03c0\u03b1\u03c1\u03ad\u03c7\u03b5\u03b9 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03cc\u03c1\u03b9\u03bf \u03b5\u03c0\u03b1\u03c6\u03ce\u03bd, \u03b5\u03bd\u03ce \u03c4\u03bf Klaviyo \u03b5\u03c3\u03c4\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03b5 \u03c0\u03b9\u03bf \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03b3\u03b9\u03b1 e-commerce.<\/p>\n<h3 id=\"ti-prepei-na-prosexo-gia-tin-email-deliverability-otan-allazo-platforma\">\u03a4\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03ad\u03be\u03c9 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd email deliverability \u03cc\u03c4\u03b1\u03bd \u03b1\u03bb\u03bb\u03ac\u03b6\u03c9 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1;<\/h3>\n<p>\u0397 \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03bb\u03af\u03c3\u03c4\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b5\u03c2. \u0391\u03c0\u03bf\u03c6\u03cd\u03b3\u03b5\u03c4\u03b5 \u03bc\u03b1\u03b6\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ad\u03c2 \u03c3\u03b5 \u03bd\u03ad\u03b5\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2, \u03b5\u03c3\u03c4\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c3\u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03b5\u03c0\u03b1\u03c6\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b1\u03b4\u03b9\u03b1\u03ba\u03ae \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03cc\u03b3\u03ba\u03bf\u03c5 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ce\u03bd.<\/p>\n<h3 id=\"poia-platforma-einai-kalyteri-gia-mikres-epicheiriseis-poy-stelnoyn-newsletters\">\u03a0\u03bf\u03b9\u03b1 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b3\u03b9\u03b1 \u03bc\u03b9\u03ba\u03c1\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03c4\u03ad\u03bb\u03bd\u03bf\u03c5\u03bd newsletters;<\/h3>\n<p>\u03a4\u03bf Mailchimp \u03b5\u03af\u03bd\u03b1\u03b9 \u03b9\u03b4\u03b1\u03bd\u03b9\u03ba\u03cc \u03b3\u03b9\u03b1 \u03bc\u03b9\u03ba\u03c1\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b1\u03c0\u03bb\u03cc \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03b3\u03b9\u03b1 newsletters, \u03c7\u03c9\u03c1\u03af\u03c2 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03c0\u03b1\u03c1\u03b1\u03bc\u03b5\u03c4\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7.<\/p>\n<p>nn<\/p>\n<section class=\"twodots-faq\" style=\"margin:26px 0 18px 0;\">\n<div style=\"display:flex;align-items:center;gap:10px;margin-bottom:12px;\"><span style=\"width:10px;height:10px;border-radius:999px;background:#FCA311;display:inline-block;\"><\/span><\/p>\n<h2 style=\"margin:0;color:#030633;font-size:20px;\">\u0427\u0435\u0441\u0442\u043e \u0437\u0430\u0434\u0430\u0432\u0430\u043d\u0438 \u0432\u044a\u043f\u0440\u043e\u0441\u0438<\/h2>\n<\/div>\n<div style=\"border:1px solid rgba(3,6,51,.10);border-radius:12px;padding:14px 14px 12px;margin:0 0 10px 0;background:#F7F8FF;\">\n<div style=\"font-weight:700;color:#030633;\">Checklist \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7\u03c2 \u03b3\u03b9\u03b1 e-commerce owners<\/div>\n<div style=\"margin-top:8px;color:#111827;line-height:1.6;\">\u0391\u03bd \u03b5\u03af\u03c3\u03c4\u03b5 \u03bc\u03b9\u03ba\u03c1\u03ae \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7, \u03ad\u03c7\u03b5\u03c4\u03b5 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b7 \u03bb\u03af\u03c3\u03c4\u03b1, \u03c3\u03c4\u03ad\u03bb\u03bd\u03b5\u03c4\u03b5 \u03ba\u03c5\u03c1\u03af\u03c9\u03c2 newsletters \u03ba\u03b1\u03b9 \u03b8\u03ad\u03bb\u03b5\u03c4\u03b5 \u03ad\u03bd\u03b1 \u03c6\u03b9\u03bb\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03c7\u03c9\u03c1\u03af\u03c2 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03c0\u03b1\u03c1\u03b1\u03bc\u03b5\u03c4\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7, \u03c4\u03bf Mailchimp \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03b1\u03c6\u03b5\u03c4\u03b7\u03c1\u03af\u03b1. \u0391\u03bd \u03cc\u03bc\u03c9\u03c2 \u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03ac \u03c3\u03b1\u03c2 \u03ad\u03c7\u03b5\u03b9 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2, \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03b3\u03b9\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c0\u03c1\u03bf\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2, \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ac segments \u03ba\u03b1\u03b9 \u03b9\u03c3\u03c7\u03c5\u03c1\u03bf\u03cd\u03c2 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2, \u03c4\u03bf Klaviyo \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03b5\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03c3\u03c4\u03b7 \u03c6\u03b9\u03bb\u03bf\u03c3\u03bf\u03c6\u03af\u03b1 \u03b5\u03bd\u03cc\u03c2 data-driven e-commerce brand. \u03a3\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7, \u03b1\u03c0\u03bf\u03c6\u03cd\u03b3\u03b5\u03c4\u03b5 \u03c4\u03b7 \u03b2\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03bc\u03b5\u03c4\u03ac\u03b2\u03b1\u03c3\u03b7. \u03a0\u03c1\u03ce\u03c4\u03b1 \u03ba\u03b1\u03b8\u03b1\u03c1\u03af\u03c3\u03c4\u03b5 \u03c4\u03b7 \u03bb\u03af\u03c3\u03c4\u03b1, \u03b5\u03be\u03ac\u03b3\u03b5\u03c4\u03b5 \u03c4\u03b1 \u03c3\u03c9\u03c3\u03c4\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1, \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03c4\u03b5 \u03b1\u03c1\u03c7\u03b5\u03af\u03bf \u03c4\u03c9\u03bd unsubscribes, \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03b9\u03ce\u03c3\u03c4\u03b5 consent \u03ba\u03b1\u03b9 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03c3\u03c4\u03b5 \u03bd\u03ad\u03bf flow architecture. \u0397 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03bb\u03ae \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b1 \u03bd\u03b1 \u03b4\u03b9\u03bf\u03c1\u03b8\u03ce\u03c3\u03b5\u03c4\u03b5 \u03c0\u03b1\u03bb\u03b9\u03ac \u03bb\u03ac\u03b8\u03b7, \u03cc\u03c7\u03b9 \u03bd\u03b1 \u03c4\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b5 \u03c3\u03b5 \u03bd\u03ad\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd.<\/div>\n<\/div>\n<div style=\"border:1px solid rgba(3,6,51,.10);border-radius:12px;padding:14px 14px 12px;margin:0 0 10px 0;background:#F7F8FF;\">\n<div style=\"font-weight:700;color:#030633;\">\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ac \u03bc\u03b5\u03c4\u03b1\u03be\u03cd Klaviyo \u03ba\u03b1\u03b9 Mailchimp \u03b3\u03b9\u03b1 e-commerce;<\/div>\n<div style=\"margin-top:8px;color:#111827;line-height:1.6;\">\u03a4\u03bf Mailchimp \u03b5\u03af\u03bd\u03b1\u03b9 \u03b3\u03bd\u03c9\u03c3\u03c4\u03cc \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c5\u03ba\u03bf\u03bb\u03af\u03b1 \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03b2\u03b1\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03b5 \u03bc\u03b9\u03ba\u03c1\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2, \u03b5\u03bd\u03ce \u03c4\u03bf Klaviyo \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c0\u03b9\u03bf \u03b5\u03be\u03b5\u03b9\u03b4\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03b3\u03b9\u03b1 e-commerce, \u03cc\u03c0\u03c9\u03c2 advanced segmentation \u03ba\u03b1\u03b9 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2.<\/div>\n<\/div>\n<div style=\"border:1px solid rgba(3,6,51,.10);border-radius:12px;padding:14px 14px 12px;margin:0 0 10px 0;background:#F7F8FF;\">\n<div style=\"font-weight:700;color:#030633;\">\u03a0\u03bf\u03b9\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c0\u03bb\u03b5\u03bf\u03bd\u03ad\u03ba\u03c4\u03b7\u03bc\u03b1 \u03c4\u03bf\u03c5 email marketing \u03b3\u03b9\u03b1 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03ac \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1;<\/div>\n<div style=\"margin-top:8px;color:#111827;line-height:1.6;\">\u03a4\u03bf email marketing \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03b9\u03bf \u03b5\u03bb\u03b5\u03b3\u03c7\u03cc\u03bc\u03b5\u03bd\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03b4\u03b5\u03bd \u03b5\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03b1\u03bb\u03b3\u03cc\u03c1\u03b9\u03b8\u03bc\u03bf\u03c5\u03c2 social media \u03ae \u03b1\u03c5\u03be\u03bf\u03bc\u03b5\u03b9\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2, \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03ac\u03bc\u03b5\u03c3\u03b7 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2.<\/div>\n<\/div>\n<div style=\"border:1px solid rgba(3,6,51,.10);border-radius:12px;padding:14px 14px 12px;margin:0 0 10px 0;background:#F7F8FF;\">\n<div style=\"font-weight:700;color:#030633;\">\u03a0\u03ce\u03c2 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03bc\u03b5\u03c4\u03b1\u03be\u03cd Klaviyo \u03ba\u03b1\u03b9 Mailchimp;<\/div>\n<div style=\"margin-top:8px;color:#111827;line-height:1.6;\">\u03a4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc, \u03b1\u03bb\u03bb\u03ac \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1\u03c2. \u03a4\u03bf Mailchimp \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03bb\u03ba\u03c5\u03c3\u03c4\u03b9\u03ba\u03cc \u03b3\u03b9\u03b1 \u03bc\u03b9\u03ba\u03c1\u03ad\u03c2 \u03bb\u03af\u03c3\u03c4\u03b5\u03c2, \u03b5\u03bd\u03ce \u03c4\u03bf Klaviyo \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03be\u03af\u03b1 \u03bc\u03b5 advanced features \u03b3\u03b9\u03b1 \u03c0\u03b9\u03bf \u03c3\u03cd\u03bd\u03b8\u03b5\u03c4\u03b5\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2.<\/div>\n<\/div>\n<div style=\"border:1px solid rgba(3,6,51,.10);border-radius:12px;padding:14px 14px 12px;margin:0 0 10px 0;background:#F7F8FF;\">\n<div style=\"font-weight:700;color:#030633;\">\u03a0\u03bf\u03b9\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd \u03c4\u03bf\u03c5 Klaviyo \u03b3\u03b9\u03b1 e-commerce;<\/div>\n<div style=\"margin-top:8px;color:#111827;line-height:1.6;\">\u03a4\u03bf Klaviyo \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u03cc\u03c0\u03c9\u03c2 abandoned cart emails, post-purchase flows \u03ba\u03b1\u03b9 predictive analytics, \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03b7 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03b7 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd.<\/div>\n<\/div>\n<div style=\"border:1px solid rgba(3,6,51,.10);border-radius:12px;padding:14px 14px 12px;margin:0 0 10px 0;background:#F7F8FF;\">\n<div style=\"font-weight:700;color:#030633;\">\u03a0\u03ce\u03c2 \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03c4\u03b1 free plans \u03c4\u03c9\u03bd Klaviyo \u03ba\u03b1\u03b9 Mailchimp \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1\u03c2;<\/div>\n<div style=\"margin-top:8px;color:#111827;line-height:1.6;\">\u03a4\u03b1 free plans \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03cc\u03c1\u03b9\u03b1 \u03b5\u03c0\u03b1\u03c6\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ce\u03bd, \u03bc\u03b5 \u03c4\u03bf Mailchimp \u03bd\u03b1 \u03c0\u03b1\u03c1\u03ad\u03c7\u03b5\u03b9 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03cc\u03c1\u03b9\u03bf \u03b5\u03c0\u03b1\u03c6\u03ce\u03bd, \u03b5\u03bd\u03ce \u03c4\u03bf Klaviyo \u03b5\u03c3\u03c4\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03b5 \u03c0\u03b9\u03bf \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03b3\u03b9\u03b1 e-commerce.<\/div>\n<\/div>\n<div style=\"border:1px solid rgba(3,6,51,.10);border-radius:12px;padding:14px 14px 12px;margin:0 0 10px 0;background:#F7F8FF;\">\n<div style=\"font-weight:700;color:#030633;\">\u03a4\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03ad\u03be\u03c9 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd email deliverability \u03cc\u03c4\u03b1\u03bd \u03b1\u03bb\u03bb\u03ac\u03b6\u03c9 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1;<\/div>\n<div style=\"margin-top:8px;color:#111827;line-height:1.6;\">\u0397 \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03bb\u03af\u03c3\u03c4\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b5\u03c2. \u0391\u03c0\u03bf\u03c6\u03cd\u03b3\u03b5\u03c4\u03b5 \u03bc\u03b1\u03b6\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ad\u03c2 \u03c3\u03b5 \u03bd\u03ad\u03b5\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2, 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style=\"margin-top:8px;color:#111827;line-height:1.6;\">\u03a4\u03bf Mailchimp \u03b5\u03af\u03bd\u03b1\u03b9 \u03b9\u03b4\u03b1\u03bd\u03b9\u03ba\u03cc \u03b3\u03b9\u03b1 \u03bc\u03b9\u03ba\u03c1\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b1\u03c0\u03bb\u03cc \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03b3\u03b9\u03b1 newsletters, \u03c7\u03c9\u03c1\u03af\u03c2 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03c0\u03b1\u03c1\u03b1\u03bc\u03b5\u03c4\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7.<\/div>\n<\/div>\n<\/section>\n<p><strong>\u0398\u03ad\u03bb\u03b5\u03c4\u03b5 \u03b2\u03bf\u03ae\u03b8\u03b5\u03b9\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03c4\u03ae\u03c3\u03b5\u03c4\u03b5 automations (welcome, abandoned cart, win\u2011back) \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03b5\u03c4\u03b5 \u03ad\u03c3\u03bf\u03b4\u03b1 \u03b1\u03c0\u03cc email marketing;<\/strong> \u0394\u03b5\u03af\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03bc\u03b1\u03c2 \u03b3\u03b9\u03b1 <a href=\"https:\/\/twodots.gr\/digital-marketing-seo\/\">\u0426\u0438\u0444\u0440\u043e\u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0438 SEO<\/a> \u0438 <a href=\"https:\/\/twodots.gr\/aftomatismoi-epicheiriseon-ai\/\">\u0391\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u0395\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd &amp; AI<\/a>, \u03ae \u03b1\u03bd \u03b4\u03bf\u03c5\u03bb\u03b5\u03cd\u03b5\u03c4\u03b5 \u03c3\u03b5 e\u2011commerce, \u03c4\u03b7\u03bd <a href=\"https:\/\/twodots.gr\/kataskevi-eshop\/\">\u03ba\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03ae e\u2011shop<\/a> \u03bc\u03b5 \u03c3\u03c9\u03c3\u03c4\u03ae \u03c5\u03c0\u03bf\u03b4\u03bf\u03bc\u03ae.<\/p>\n<h2 id=\"piges\">\u0418\u0437\u0442\u043e\u0447\u043d\u0438\u0446\u0438<\/h2>\n<p><a href=\"https:\/\/learn.g2.com\/klaviyo-vs-mailchimp\" target=\"_blank\" rel=\"noopener\">G2: Klaviyo vs. Mailchimp<\/a><\/p>\n<p><a href=\"https:\/\/www.klaviyo.com\/pricing\" target=\"_blank\" rel=\"noopener\">Klaviyo Pricing<\/a><\/p>\n<p><a href=\"https:\/\/mailchimp.com\/pricing\/marketing\/\" target=\"_blank\" rel=\"noopener\">Mailchimp Marketing Pricing<\/a><\/p>\n<p><a href=\"https:\/\/mailchimp.com\/resources\/email-marketing-benchmarks\/\" target=\"_blank\" rel=\"noopener\">Mailchimp Email Marketing Benchmarks<\/a><\/p>\n<p><a href=\"https:\/\/www.klaviyo.com\/resources\" target=\"_blank\" rel=\"noopener\">Klaviyo Resources<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0397 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 Klaviyo vs Mailchimp \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b7 \u03b3\u03b9\u03b1 e-commerce brands, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c5\u03c0\u03bf\u03b4\u03bf\u03bc\u03ae marketing. \u03a4\u03bf Mailchimp \u03b5\u03af\u03bd\u03b1\u03b9 \u03b9\u03b4\u03b1\u03bd\u03b9\u03ba\u03cc \u03b3\u03b9\u03b1 \u03bc\u03b9\u03ba\u03c1\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03b1\u03c0\u03bb\u03ad\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2, \u03b5\u03bd\u03ce \u03c4\u03bf Klaviyo \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c0\u03c1\u03bf\u03b7\u03b3\u03bc\u03ad\u03bd\u03bf segmentation \u03ba\u03b1\u03b9 automation \u03b3\u03b9\u03b1 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 e-commerce brands. \u0397 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03b5\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03bc\u03ad\u03b3\u03b5\u03b8\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03bb\u03af\u03c3\u03c4\u03b1\u03c2, \u03c4\u03b9\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03c3\u03b5 marketing automation \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2. \u03a4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2, \u03b7 \u03b5\u03c5\u03ba\u03bf\u03bb\u03af\u03b1 \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03c4\u03c9\u03bd \u03c0\u03bb\u03b1\u03c4\u03c6\u03bf\u03c1\u03bc\u03ce\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03bf\u03af \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7.<\/p>","protected":false},"author":1,"featured_media":71571,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","content-type":"","footnotes":""},"categories":[195],"tags":[3893,7232,3675,9014,9015],"class_list":["post-71572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-psifiako-marketing","tag-crm","tag-e-commerce-automation","tag-email-marketing","tag-klaviyo","tag-mailchimp"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/posts\/71572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/comments?post=71572"}],"version-history":[{"count":0,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/posts\/71572\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/media\/71571"}],"wp:attachment":[{"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/media?parent=71572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/categories?post=71572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/tags?post=71572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}