{"id":72476,"date":"2026-05-31T05:09:47","date_gmt":"2026-05-31T02:09:47","guid":{"rendered":"https:\/\/twodots.gr\/?p=72476"},"modified":"2026-05-31T05:11:17","modified_gmt":"2026-05-31T02:11:17","slug":"auto-trader-manchester-hq-psifiakos-metaschimatismos","status":"publish","type":"post","link":"https:\/\/twodots.gr\/bg\/auto-trader-manchester-hq-psifiakos-metaschimatismos\/","title":{"rendered":"\u03a4\u03bf \u03bd\u03ad\u03bf \u03b1\u03c1\u03c7\u03b7\u03b3\u03b5\u03af\u03bf \u03c4\u03b7\u03c2 auto trader \u03c3\u03c4\u03bf \u03bc\u03ac\u03bd\u03c4\u03c3\u03b5\u03c3\u03c4\u03b5\u03c1 \u03c3\u03b7\u03bc\u03b1\u03c4\u03bf\u03b4\u03bf\u03c4\u03b5\u03af \u03c4\u03b7\u03bd \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03c4\u03b7\u03c2 \u03b5\u03be\u03ad\u03bb\u03b9\u03be\u03b7"},"content":{"rendered":"<div class=\"td-article-toc\"><div class=\"td-toc-title\">\u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03b1<\/div><ul><li><a href=\"#ti-mas-deichnei-to-neo-hq-tis-auto-trader-gia-ton-psifiako-metaschimatismo\">\u03a4\u03b9 \u03bc\u03b1\u03c2 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c4\u03bf \u03bd\u03ad\u03bf HQ \u03c4\u03b7\u03c2 Auto Trader \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc \u03bc\u03b5\u03c4\u03b1\u03c3\u03c7\u03b7\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc<\/a><\/li><li><a href=\"#giati-to-digital-workplace-epireazei-amesa-tin-anaptyxi-enos-e-commerce-brand\">\u0393\u03b9\u03b1\u03c4\u03af \u03c4\u03bf digital workplace \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b1 \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03b5\u03bd\u03cc\u03c2 e-commerce brand<\/a><\/li><li><a href=\"#ta-dedomena-piso-apo-tin-anagki-allagis\">\u03a4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c0\u03af\u03c3\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae\u03c2<\/a><\/li><li><a href=\"#step-by-step-pos-na-efarmosete-psifiako-metaschimatismo-sto-e-commerce-sas\">Step-by-Step: \u03a0\u03ce\u03c2 \u03bd\u03b1 \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03c3\u03b5\u03c4\u03b5 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc \u03bc\u03b5\u03c4\u03b1\u03c3\u03c7\u03b7\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc \u03c3\u03c4\u03bf e-commerce \u03c3\u03b1\u03c2<\/a><\/li><li><a href=\"#ti-simainei-afto-gia-to-diko-sas-brand\">\u03a4\u03b9 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03b1\u03c5\u03c4\u03cc \u03b3\u03b9\u03b1 \u03c4\u03bf \u03b4\u03b9\u03ba\u03cc \u03c3\u03b1\u03c2 brand<\/a><\/li><li><a href=\"#syberasma\">\u0417\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435<\/a><\/li><li><a href=\"#piges\">\u0418\u0437\u0442\u043e\u0447\u043d\u0438\u0446\u0438<\/a><\/li><\/ul><\/div>\n\n\n<div class=\"td-article-lede\"><p>\u03a4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf \u03c3\u03c5\u03bd\u03bf\u03c8\u03af\u03b6\u03b5\u03b9 \u03c4\u03b1 \u03c0\u03b9\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c3\u03b5 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03bf\u03c5\u03bd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ae \u03bf\u03c1\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1, \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf.<\/p><\/div>\n\n<p>\u03a4\u03b9 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c4\u03bf \u03bd\u03ad\u03bf HQ \u03c4\u03b7\u03c2 Auto Trader \u03b3\u03b9\u03b1 e-commerce, \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2, data, UX \u03ba\u03b1\u03b9 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03bf\u03c7\u03ae \u03c4\u03bf\u03c5 digital workplace. <span class=\"td-inline-links\">\u0394\u03b5\u03c2 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2: <a href=\"https:\/\/twodots.gr\/digital-marketing-seo\/\">\u0426\u0438\u0444\u0440\u043e\u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0438 SEO<\/a>, <a href=\"https:\/\/twodots.gr\/aftomatismoi-epicheiriseon-ai\/\">\u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd &amp; AI<\/a>, <a href=\"https:\/\/twodots.gr\/kataskevi-istoselidon\/\">\u03ba\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03ae \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd<\/a>, <a href=\"https:\/\/twodots.gr\/kataskevi-eshop\/\">\u03ba\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03ae e-shop<\/a>.<\/span><\/p>\n\n\n<nav class=\"td-toc\" aria-label=\"\u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03b1\"><div class=\"td-toc-title\">\u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03b1<\/div><ol class=\"td-toc-list\"><li class=\"td-toc-item\"><a class=\"td-toc-link\" href=\"#ti-mas-deichnei-to-neo-hq-tis-auto-trader-gia-ton-psifiako-metaschimatismo\">\u03a4\u03b9 \u03bc\u03b1\u03c2 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c4\u03bf \u03bd\u03ad\u03bf HQ \u03c4\u03b7\u03c2 Auto Trader \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc \u03bc\u03b5\u03c4\u03b1\u03c3\u03c7\u03b7\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc<\/a><\/li><li class=\"td-toc-item\"><a class=\"td-toc-link\" href=\"#giati-to-digital-workplace-epireazei-amesa-tin-anaptyxi-enos-e-commerce-brand\">\u0393\u03b9\u03b1\u03c4\u03af \u03c4\u03bf digital workplace \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b1 \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03b5\u03bd\u03cc\u03c2 e-commerce brand<\/a><\/li><li class=\"td-toc-item\"><a class=\"td-toc-link\" href=\"#ta-dedomena-piso-apo-tin-anagki-allagis\">\u03a4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c0\u03af\u03c3\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae\u03c2<\/a><\/li><li class=\"td-toc-item\"><a class=\"td-toc-link\" href=\"#step-by-step-pos-na-efarmosete-psifiako-metaschimatismo-sto-e-commerce-sas\">Step-by-Step: \u03a0\u03ce\u03c2 \u03bd\u03b1 \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03c3\u03b5\u03c4\u03b5 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc \u03bc\u03b5\u03c4\u03b1\u03c3\u03c7\u03b7\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc \u03c3\u03c4\u03bf e-commerce \u03c3\u03b1\u03c2<\/a><\/li><li class=\"td-toc-item\"><a class=\"td-toc-link\" href=\"#ti-simainei-afto-gia-to-diko-sas-brand\">\u03a4\u03b9 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03b1\u03c5\u03c4\u03cc \u03b3\u03b9\u03b1 \u03c4\u03bf \u03b4\u03b9\u03ba\u03cc \u03c3\u03b1\u03c2 brand<\/a><\/li><li class=\"td-toc-item\"><a class=\"td-toc-link\" href=\"#syberasma\">\u0417\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435<\/a><\/li><li class=\"td-toc-item\"><a class=\"td-toc-link\" href=\"#piges\">\u0418\u0437\u0442\u043e\u0447\u043d\u0438\u0446\u0438<\/a><\/li><\/ol><\/nav>\n\n\n<h2 id=\"ti-mas-deichnei-to-neo-hq-tis-auto-trader-gia-ton-psifiako-metaschimatismo\">\u03a4\u03b9 \u03bc\u03b1\u03c2 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c4\u03bf \u03bd\u03ad\u03bf HQ \u03c4\u03b7\u03c2 Auto Trader \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc \u03bc\u03b5\u03c4\u03b1\u03c3\u03c7\u03b7\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc<\/h2><p>\u03a4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf \u03c4\u03bf\u03c5 Design Week \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03c4\u03b7\u03c2 Oktra \u03bc\u03b5 \u03c4\u03b7\u03bd Auto Trader \u03c3\u03c4\u03bf \u03bd\u03ad\u03bf landmark Manchester HQ \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03bc\u03b9\u03b1 \u03b5\u03af\u03b4\u03b7\u03c3\u03b7 \u03b1\u03c1\u03c7\u03b9\u03c4\u03b5\u03ba\u03c4\u03bf\u03bd\u03b9\u03ba\u03bf\u03cd \u03ae interior design \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03bf\u03c2. \u0395\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03ce\u03c2 \u03bf \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c3\u03c7\u03b7\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc\u03c2 \u03b4\u03b5\u03bd \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 software, automations, dashboards \u03ba\u03b1\u03b9 \u03bd\u03ad\u03b5\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2. \u0391\u03b3\u03b3\u03af\u03b6\u03b5\u03b9 \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03c0\u03bf\u03c5 \u03b5\u03c1\u03b3\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2, \u03c4\u03bf \u03c0\u03ce\u03c2 \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2, \u03c4\u03bf \u03c0\u03ce\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03b3\u03bd\u03ce\u03c3\u03b7 \u03c3\u03b5 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c0\u03ce\u03c2 \u03ad\u03bd\u03b1 brand \u03bc\u03b5 \u03b9\u03c3\u03c7\u03c5\u03c1\u03ae \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03bd\u03b5\u03b9 \u03c4\u03bf \u03c6\u03c5\u03c3\u03b9\u03ba\u03cc \u03c4\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03b5\u03c4\u03b5\u03af \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03c4\u03b7\u03bd \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1, \u03c4\u03b7 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03bf\u03bc\u03af\u03b1.<\/p><p>\u0397 Auto Trader \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03b9\u03bf \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b9\u03bc\u03b1 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ac marketplaces \u03b1\u03c5\u03c4\u03bf\u03ba\u03b9\u03bd\u03ae\u03c4\u03bf\u03c5 \u03c3\u03c4\u03bf \u0397\u03bd\u03c9\u03bc\u03ad\u03bd\u03bf \u0392\u03b1\u03c3\u03af\u03bb\u03b5\u03b9\u03bf. \u0397 \u03ba\u03af\u03bd\u03b7\u03c3\u03b7 \u03c0\u03c1\u03bf\u03c2 \u03ad\u03bd\u03b1 \u03bd\u03ad\u03bf, \u03b5\u03bc\u03b2\u03bb\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc HQ \u03c3\u03c4\u03bf \u039c\u03ac\u03bd\u03c4\u03c3\u03b5\u03c3\u03c4\u03b5\u03c1, \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03ad\u03bd\u03bf \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd Oktra, \u03c5\u03c0\u03bf\u03b3\u03c1\u03b1\u03bc\u03bc\u03af\u03b6\u03b5\u03b9 \u03ba\u03ac\u03c4\u03b9 \u03c0\u03bf\u03c5 \u03b1\u03c6\u03bf\u03c1\u03ac \u03ac\u03bc\u03b5\u03c3\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5\u03c2 <a href=\"https:\/\/twodots.gr\/seo-gia-ecommerce-basika-bemata\/\">\u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0430 \u0442\u044a\u0440\u0433\u043e\u0432\u0438\u044f<\/a> owners: \u03cc\u03c4\u03b1\u03bd \u03ad\u03bd\u03b1 business \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2, \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1, \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ae \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7, \u03bf \u03c7\u03ce\u03c1\u03bf\u03c2 \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c9\u03c2 \u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03c3\u03bc\u03cc\u03c2 \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2. \u0394\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u00ab\u03b3\u03c1\u03b1\u03c6\u03b5\u03af\u03bf\u00bb \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ae \u03ad\u03bd\u03bd\u03bf\u03b9\u03b1. \u0395\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 operational hub \u03cc\u03c0\u03bf\u03c5 product teams, marketing, data analysts, customer support, commercial departments \u03ba\u03b1\u03b9 leadership \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b5\u03c5\u03b8\u03c5\u03b3\u03c1\u03b1\u03bc\u03bc\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1\u03bd \u03ba\u03bf\u03b9\u03bd\u03cc \u03c3\u03ba\u03bf\u03c0\u03cc: \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03c3\u03b9\u03b1\u03ba\u03ae \u03b1\u03c0\u03cc\u03ba\u03c1\u03b9\u03c3\u03b7.<\/p><p>\u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 e-commerce brand, \u03c4\u03bf \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03bf \u03bc\u03ac\u03b8\u03b7\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b1\u03c6\u03ad\u03c2. \u039f \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c3\u03c7\u03b7\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc\u03c2 \u03b4\u03b5\u03bd \u03be\u03b5\u03ba\u03b9\u03bd\u03ac \u03ba\u03b1\u03b9 \u03b4\u03b5\u03bd \u03c4\u03b5\u03bb\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1\u03c2, \u03c4\u03b7 \u03bc\u03b5\u03c4\u03ac\u03b2\u03b1\u03c3\u03b7 \u03c3\u03b5 \u03bd\u03ad\u03bf ERP, \u03c4\u03b7\u03bd \u03c5\u03b9\u03bf\u03b8\u03ad\u03c4\u03b7\u03c3\u03b7 AI automation \u03ae \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b2\u03ac\u03b8\u03bc\u03b9\u03c3\u03b7 \u03c4\u03bf\u03c5 checkout. \u0391\u03c5\u03c4\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b1 \u03ba\u03bf\u03bc\u03bc\u03ac\u03c4\u03b9\u03b1, \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03b1\u03c1\u03ba\u03bf\u03cd\u03bd \u03b1\u03bd \u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c3\u03b5 <a href=\"https:\/\/twodots.gr\/i-synergasia-i-pio-ypotimimeni-dexiotita-sto-ux\/\">silos<\/a>, \u03b1\u03bd \u03c4\u03bf marketing \u03b4\u03b5\u03bd \u03bc\u03b9\u03bb\u03ac \u03bc\u03b5 \u03c4\u03bf customer care, \u03b1\u03bd \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b4\u03b5\u03bd \u03c6\u03c4\u03ac\u03bd\u03bf\u03c5\u03bd \u03c3\u03c4\u03bf\u03c5\u03c2 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03b1\u03af\u03c1\u03bd\u03bf\u03c5\u03bd \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ad\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03bd \u03b7 \u03ba\u03bf\u03c5\u03bb\u03c4\u03bf\u03cd\u03c1\u03b1 \u03b4\u03b5\u03bd \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03bf testing. \u0397 \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 Auto Trader \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf digital transformation \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03c1\u03b3\u03b1\u03bd\u03c9\u03c4\u03b9\u03ba\u03ae \u03c5\u03c0\u03cc\u03b8\u03b5\u03c3\u03b7, \u03cc\u03c7\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03b1\u03b3\u03bf\u03c1\u03ac.<\/p><h2 id=\"giati-to-digital-workplace-epireazei-amesa-tin-anaptyxi-enos-e-commerce-brand\">\u0393\u03b9\u03b1\u03c4\u03af \u03c4\u03bf digital workplace \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b1 \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03b5\u03bd\u03cc\u03c2 e-commerce brand<\/h2><p>\u03a3\u03c4\u03bf e-commerce, \u03b7 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03bc\u03b9\u03ba\u03c1\u03ad\u03c2 \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03ad\u03c1\u03b5\u03b9\u03b5\u03c2: \u03c3\u03c4\u03b7 \u03c6\u03cc\u03c1\u03c4\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2, \u03c3\u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd product pages, \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03c4\u03c9\u03bd \u03b1\u03c0\u03bf\u03b8\u03b5\u03bc\u03ac\u03c4\u03c9\u03bd, \u03c3\u03c4\u03b7\u03bd \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7\u03c2, \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 reviews, \u03c3\u03c4\u03bf targeting \u03c4\u03c9\u03bd \u03ba\u03b1\u03bc\u03c0\u03b1\u03bd\u03b9\u03ce\u03bd, \u03c3\u03c4\u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b1\u03c2 \u03bd\u03b1 \u03b5\u03bd\u03c4\u03bf\u03c0\u03af\u03b6\u03b5\u03b9 \u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf conversion rate \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03b4\u03c1\u03ac \u03c0\u03c1\u03b9\u03bd \u03c7\u03b1\u03b8\u03bf\u03cd\u03bd \u03ad\u03c3\u03bf\u03b4\u03b1. \u038c\u03bb\u03b1 \u03b1\u03c5\u03c4\u03ac \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ac \u03b8\u03ad\u03bc\u03b1\u03c4\u03b1. \u0395\u03af\u03bd\u03b1\u03b9 \u03b6\u03b7\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2. \u0388\u03bd\u03b1 \u03ce\u03c1\u03b9\u03bc\u03bf digital workplace \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03bd\u03b1 \u03b2\u03bb\u03ad\u03c0\u03bf\u03c5\u03bd \u03c4\u03b1 \u03af\u03b4\u03b9\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1, \u03bd\u03b1 \u03c3\u03c5\u03b6\u03b7\u03c4\u03bf\u03cd\u03bd \u03bc\u03b5 \u03ba\u03bf\u03b9\u03bd\u03ae \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03af\u03c1\u03bd\u03bf\u03c5\u03bd \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c7\u03c9\u03c1\u03af\u03c2 \u03b1\u03c4\u03ad\u03c1\u03bc\u03bf\u03bd\u03b5\u03c2 \u03b5\u03c3\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03b8\u03c5\u03c3\u03c4\u03b5\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2.<\/p><p>\u0397 \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03bd\u03ad\u03bf Manchester HQ \u03c4\u03b7\u03c2 Auto Trader \u03b5\u03af\u03bd\u03b1\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03b9 \u03c4\u03bf workplace design \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03c3\u03b9\u03b1\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7. \u03a3\u03b5 \u03ad\u03bd\u03b1 \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf brand, \u03bf \u03c6\u03c5\u03c3\u03b9\u03ba\u03cc\u03c2 \u03ae \u03c5\u03b2\u03c1\u03b9\u03b4\u03b9\u03ba\u03cc\u03c2 \u03c7\u03ce\u03c1\u03bf\u03c2 \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1, \u03b1\u03bb\u03bb\u03ac \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c1\u03bf\u03ad\u03c2 \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2. \u03a0\u03bf\u03cd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c5\u03b3\u03ba\u03ad\u03bd\u03c4\u03c1\u03c9\u03c3\u03b7; \u03a0\u03bf\u03cd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1; \u03a0\u03bf\u03cd \u03b3\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 stand-ups; \u03a0\u03bf\u03cd \u03c3\u03c5\u03b6\u03b7\u03c4\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 customer insights; \u03a0\u03ce\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03c4\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03b5\u03bd\u03c4\u03bf\u03c0\u03af\u03c3\u03c4\u03b7\u03ba\u03b5 \u03c3\u03c4\u03bf support \u03c3\u03b5 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03c4\u03bf\u03c5 UX design \u03ae \u03c3\u03b5 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c4\u03bf\u03c5 content marketing; \u038c\u03c4\u03b1\u03bd \u03bf \u03c7\u03ce\u03c1\u03bf\u03c2, \u03c4\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b5\u03c2 \u03b1\u03c0\u03b1\u03bd\u03c4\u03bf\u03cd\u03bd \u03c3\u03b5 \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 \u03b5\u03c1\u03c9\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1, \u03c4\u03cc\u03c4\u03b5 \u03b7 \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ae \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 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\u03b5\u03be\u03ad\u03bb\u03b9\u03be\u03b7 \u03c4\u03bf\u03c5 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03bf\u03cd \u03b5\u03bc\u03c0\u03bf\u03c1\u03af\u03bf\u03c5. \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c4\u03b7\u03c2 ONS \u03b3\u03b9\u03b1 \u03c4\u03b7 \u039c\u03b5\u03b3\u03ac\u03bb\u03b7 \u0392\u03c1\u03b5\u03c4\u03b1\u03bd\u03af\u03b1, \u03c4\u03bf \u03bc\u03b5\u03c1\u03af\u03b4\u03b9\u03bf \u03c4\u03c9\u03bd online \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03c3\u03c4\u03bf \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03cc retail \u03b1\u03c5\u03be\u03ae\u03b8\u03b7\u03ba\u03b5 \u03ad\u03bd\u03c4\u03bf\u03bd\u03b1 \u03c4\u03b7\u03bd \u03c0\u03b5\u03c1\u03af\u03bf\u03b4\u03bf \u03c4\u03b7\u03c2 \u03c0\u03b1\u03bd\u03b4\u03b7\u03bc\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9, \u03c0\u03b1\u03c1\u03cc\u03c4\u03b9 \u03c5\u03c0\u03bf\u03c7\u03ce\u03c1\u03b7\u03c3\u03b5 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c5\u03c8\u03b7\u03bb\u03ac \u03c4\u03bf\u03c5 2021, \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03c3\u03b5 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf 2019. \u0391\u03c5\u03c4\u03cc \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03bc\u03bf\u03bd\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac\u03c2. \u0394\u03b5\u03bd \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03bf\u03c5\u03bd \u03c0\u03bb\u03ad\u03bf\u03bd \u03bc\u03cc\u03bd\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1\u00b7 \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03bf\u03c5\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2, \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1, \u03b4\u03b9\u03b1\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1.<\/p><p>\u038c\u03c0\u03c9\u03c2 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1, \u03b7 online \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03bf\u03c7\u03ae \u03c3\u03c4\u03bf retail \u03c3\u03c4\u03b7 \u039c\u03b5\u03b3\u03ac\u03bb\u03b7 \u0392\u03c1\u03b5\u03c4\u03b1\u03bd\u03af\u03b1 \u03b4\u03b5\u03bd \u03b5\u03c0\u03ad\u03c3\u03c4\u03c1\u03b5\u03c8\u03b5 \u03c3\u03c4\u03b1 \u03c0\u03c1\u03bf \u03c0\u03b1\u03bd\u03b4\u03b7\u03bc\u03af\u03b1\u03c2 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03b1, \u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03b3\u03b9\u03b1 \u03c0\u03b9\u03bf \u03ce\u03c1\u03b9\u03bc\u03b7 ecommerce strategy, \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf omnichannel retail \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ae \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7.<\/p>\n<div class=\"td-chart td-chart--line\"><p class=\"td-chart-title\">\u039c\u03b5\u03c1\u03af\u03b4\u03b9\u03bf Online \u03a0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03c3\u03c4\u03bf Retail<\/p><p class=\"td-chart-subtitle\">\u03a0\u03b7\u03b3\u03ae: ONS Retail Sales Index, Internet sales as percentage of total retail sales, \u03b5\u03c4\u03ae\u03c3\u03b9\u03bf\u03b9 \u03bc\u03ad\u03c3\u03bf\u03b9 \u03cc\u03c1\u03bf\u03b9<\/p><div class=\"td-chart-body\"><div class=\"td-chart-line-wrap\"><svg class=\"td-chart-svg-line\" viewbox=\"0 0 100 100\" preserveaspectratio=\"none\"><line class=\"td-chart-line-segment\" x1=\"2.00\" y1=\"98.00\" x2=\"26.00\" y2=\"13.64\" \/><line class=\"td-chart-line-segment\" x1=\"26.00\" y1=\"13.64\" x2=\"50.00\" y2=\"2.00\" \/><line class=\"td-chart-line-segment\" x1=\"50.00\" y1=\"2.00\" x2=\"74.00\" y2=\"27.21\" \/><line class=\"td-chart-line-segment\" x1=\"74.00\" y1=\"27.21\" x2=\"98.00\" y2=\"26.24\" \/><\/svg><div class=\"td-chart-node-html\" style=\"--x:2.00%;--y:2.00%\"><\/div><div class=\"td-chart-node-html\" style=\"--x:26.00%;--y:86.36%\"><\/div><div class=\"td-chart-node-html\" style=\"--x:50.00%;--y:98.00%\"><\/div><div class=\"td-chart-node-html\" style=\"--x:74.00%;--y:72.79%\"><\/div><div class=\"td-chart-node-html\" style=\"--x:98.00%;--y:73.76%\"><\/div><div class=\"td-chart-point\" style=\"--x:2.00%;--y:2.00%\"><span class=\"td-chart-point-label\">2019<\/span><span class=\"td-chart-point-val\">19.2%<\/span><\/div><div class=\"td-chart-point\" style=\"--x:26.00%;--y:86.36%\"><span class=\"td-chart-point-label\">2020<\/span><span class=\"td-chart-point-val\">27.9%<\/span><\/div><div class=\"td-chart-point\" style=\"--x:50.00%;--y:98.00%\"><span class=\"td-chart-point-label\">2021<\/span><span class=\"td-chart-point-val\">29.1%<\/span><\/div><div class=\"td-chart-point\" style=\"--x:74.00%;--y:72.79%\"><span class=\"td-chart-point-label\">2022<\/span><span class=\"td-chart-point-val\">26.5%<\/span><\/div><div class=\"td-chart-point\" style=\"--x:98.00%;--y:73.76%\"><span class=\"td-chart-point-label\">2023<\/span><span class=\"td-chart-point-val\">26.6%<\/span><\/div><\/div><\/div><\/div>\n<p>\u03a4\u03b1\u03c5\u03c4\u03cc\u03c7\u03c1\u03bf\u03bd\u03b1, \u03b7 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03b9\u03bd\u03b7 \u03c0\u03bb\u03b5\u03c5\u03c1\u03ac \u03c4\u03b7\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03be\u03af\u03c3\u03bf\u03c5 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b7. \u0397 Gallup, \u03c3\u03c4\u03b7\u03bd \u03ad\u03ba\u03b8\u03b5\u03c3\u03b7 State of the Global Workplace 2024, \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c4\u03bf 23% \u03c4\u03c9\u03bd \u03b5\u03c1\u03b3\u03b1\u03b6\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03c0\u03b1\u03b3\u03ba\u03bf\u03c3\u03bc\u03af\u03c9\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 engaged, \u03b5\u03bd\u03ce \u03c4\u03bf 62% \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 engaged \u03ba\u03b1\u03b9 \u03c4\u03bf 15% \u03b5\u03af\u03bd\u03b1\u03b9 actively disengaged. \u0393\u03b9\u03b1 \u03bc\u03b9\u03b1 e-commerce \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7, \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03ac \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b8\u03b5\u03c9\u03c1\u03b7\u03c4\u03b9\u03ba\u03ac. \u039c\u03b9\u03b1 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c7\u03c9\u03c1\u03af\u03c2 engagement \u03ba\u03ac\u03bd\u03b5\u03b9 \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c0\u03b5\u03b9\u03c1\u03ac\u03bc\u03b1\u03c4\u03b1, \u03b1\u03c1\u03b3\u03b5\u03af \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03b4\u03c1\u03ac\u03c3\u03b5\u03b9 \u03c3\u03b5 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1, \u03b4\u03b5\u03bd \u03bc\u03bf\u03b9\u03c1\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 insights \u03ba\u03b1\u03b9 \u03c4\u03b5\u03bb\u03b9\u03ba\u03ac \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf customer experience. \u038c\u03c4\u03b1\u03bd \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03b2\u03b9\u03ce\u03bd\u03b5\u03b9 \u03ba\u03b1\u03b8\u03c5\u03c3\u03c4\u03ad\u03c1\u03b7\u03c3\u03b7 \u03c3\u03c4\u03b7\u03bd \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7, \u03b1\u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03c3\u03c4\u03bf brand experience \u03ae \u03ba\u03b1\u03ba\u03cc \u03c3\u03c5\u03bd\u03c4\u03bf\u03bd\u03b9\u03c3\u03bc\u03cc \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03b5 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1, \u03c3\u03c5\u03c7\u03bd\u03ac \u03c4\u03bf \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03b9 \u03b5\u03c3\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ac.<\/p><p>\u03a4\u03bf \u03b1\u03ba\u03cc\u03bb\u03bf\u03c5\u03b8\u03bf \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03b1 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c4\u03bf\u03c5 employee experience, \u03b7 \u03bf\u03c0\u03bf\u03af\u03b1 \u03b5\u03be\u03b7\u03b3\u03b5\u03af \u03b3\u03b9\u03b1\u03c4\u03af \u03c4\u03b1 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ac \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03bf\u03b4\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b5\u03c2, \u03c3\u03b1\u03c6\u03ad\u03c3\u03c4\u03b5\u03c1\u03bf\u03c5\u03c2 \u03c1\u03cc\u03bb\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1.<\/p>\n<div class=\"td-chart td-chart--horizontal\"><p class=\"td-chart-title\">\u03a0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03bf Employee Engagement<\/p><p class=\"td-chart-subtitle\">\u03a0\u03b7\u03b3\u03ae: Gallup, State of the Global Workplace 2024<\/p><div class=\"td-chart-body\"><div class=\"td-chart-row\"><div class=\"td-chart-label\">Engaged<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:37.1%\"><\/div><\/div><div class=\"td-chart-value\">23%<\/div><\/div><div class=\"td-chart-row\"><div class=\"td-chart-label\">Not engaged<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:100.0%\"><\/div><\/div><div class=\"td-chart-value\">62%<\/div><\/div><div class=\"td-chart-row\"><div class=\"td-chart-label\">Actively disengaged<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:24.2%\"><\/div><\/div><div class=\"td-chart-value\">15%<\/div><\/div><\/div><\/div>\n<p>\u0397 \u03c4\u03c1\u03af\u03c4\u03b7 \u03b4\u03b9\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c0\u03af\u03b5\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03b4\u03ad\u03c7\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 \u03b5\u03c1\u03b3\u03b1\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03cc\u03b3\u03ba\u03bf \u03c4\u03b7\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b1\u03c2. \u03a4\u03bf Microsoft Work Trend Index 2023 \u03ad\u03b4\u03b5\u03b9\u03be\u03b5 \u03cc\u03c4\u03b9 \u03c4\u03bf 68% \u03c4\u03c9\u03bd \u03b5\u03c1\u03b3\u03b1\u03b6\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03b4\u03b7\u03bb\u03ce\u03bd\u03b5\u03b9 \u03c0\u03c9\u03c2 \u03b4\u03b5\u03bd \u03ad\u03c7\u03b5\u03b9 \u03b1\u03c1\u03ba\u03b5\u03c4\u03cc \u03b1\u03b4\u03b9\u03ac\u03ba\u03bf\u03c0\u03bf \u03c7\u03c1\u03cc\u03bd\u03bf \u03c3\u03c5\u03b3\u03ba\u03ad\u03bd\u03c4\u03c1\u03c9\u03c3\u03b7\u03c2, \u03c4\u03bf 64% \u03b4\u03c5\u03c3\u03ba\u03bf\u03bb\u03b5\u03cd\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b2\u03c1\u03b5\u03b9 \u03c7\u03c1\u03cc\u03bd\u03bf \u03ba\u03b1\u03b9 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03ce\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5, \u03b5\u03bd\u03ce \u03c4\u03bf 70% \u03b8\u03b1 \u03b1\u03bd\u03ad\u03b8\u03b5\u03c4\u03b5 \u03cc\u03c3\u03bf \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b4\u03bf\u03c5\u03bb\u03b5\u03b9\u03ac \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03c3\u03b5 \u03c3\u03c4\u03b7\u03bd \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03b5\u03b9\u03ce\u03c3\u03b5\u03b9 \u03c4\u03bf\u03bd \u03c6\u03cc\u03c1\u03c4\u03bf. \u0391\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b3\u03b9\u03b1 e-commerce teams, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03bf\u03b9 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03b4\u03bf\u03c5\u03bb\u03b5\u03cd\u03bf\u03c5\u03bd \u03bc\u03b5 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ad\u03c2 context switching: \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b5\u03c2, \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ad\u03c2, \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2, stock, social media, SEO, marketplaces, analytics, email flows, product launches.<\/p><p>\u03a3\u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1 \u03b1\u03c0\u03bf\u03c4\u03c5\u03c0\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03b7 AI automation \u03ba\u03b1\u03b9 \u03b7 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03bf\u03c1\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c1\u03bf\u03ce\u03bd \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03c5\u03c4\u03ad\u03bb\u03b5\u03b9\u03b1, \u03b1\u03bb\u03bb\u03ac \u03c0\u03c1\u03bf\u03cb\u03c0\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03cc business transformation.<\/p>\n<div class=\"td-chart td-chart--horizontal\"><p class=\"td-chart-title\">\u03a0\u03af\u03b5\u03c3\u03b7 \u03a0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u0391\u03bd\u03ac\u03b3\u03ba\u03b7 \u03b3\u03b9\u03b1 AI Automation<\/p><p class=\"td-chart-subtitle\">\u03a0\u03b7\u03b3\u03ae: Microsoft Work Trend Index 2023<\/p><div class=\"td-chart-body\"><div class=\"td-chart-row\"><div class=\"td-chart-label\">\u0398\u03b1 \u03b1\u03bd\u03ad\u03b8\u03b5\u03c4\u03b1\u03bd \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03c3\u03c4\u03b7\u03bd AI<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:100.0%\"><\/div><\/div><div class=\"td-chart-value\">70%<\/div><\/div><div class=\"td-chart-row\"><div class=\"td-chart-label\">\u0394\u03b5\u03bd \u03ad\u03c7\u03bf\u03c5\u03bd \u03b1\u03c1\u03ba\u03b5\u03c4\u03cc focus time<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:97.1%\"><\/div><\/div><div class=\"td-chart-value\">68%<\/div><\/div><div class=\"td-chart-row\"><div class=\"td-chart-label\">\u0394\u03c5\u03c3\u03ba\u03bf\u03bb\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c7\u03c1\u03cc\u03bd\u03bf \u03ba\u03b1\u03b9 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:91.4%\"><\/div><\/div><div class=\"td-chart-value\">64%<\/div><\/div><\/div><\/div>\n<h2 id=\"step-by-step-pos-na-efarmosete-psifiako-metaschimatismo-sto-e-commerce-sas\">Step-by-Step: \u03a0\u03ce\u03c2 \u03bd\u03b1 \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03c3\u03b5\u03c4\u03b5 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc \u03bc\u03b5\u03c4\u03b1\u03c3\u03c7\u03b7\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc \u03c3\u03c4\u03bf e-commerce \u03c3\u03b1\u03c2<\/h2><p>\u039f \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c3\u03c7\u03b7\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c9\u03c2 \u03c3\u03c4\u03b1\u03b4\u03b9\u03b1\u03ba\u03ae, \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1. \u0394\u03b5\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03bb\u03bb\u03ac\u03be\u03bf\u03c5\u03bd \u03cc\u03bb\u03b1 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c7\u03c1\u03bf\u03bd\u03b1. \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03cc\u03bc\u03c9\u03c2 \u03bd\u03b1 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c3\u03b1\u03c6\u03ae\u03c2 \u03c3\u03b5\u03b9\u03c1\u03ac \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03bf\u03c4\u03ae\u03c4\u03c9\u03bd, \u03ce\u03c3\u03c4\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7 \u03c3\u03b5 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1, \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2 \u03ae \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b5\u03c2 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1. \u0388\u03bd\u03b1\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc\u03c2 \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b3\u03b9\u03b1 e-commerce owners \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03b5\u03be\u03ae\u03c2 \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1.<\/p><ol><li><p>\u03a7\u03b1\u03c1\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03ae\u03c3\u03c4\u03b5 \u03c4\u03bf customer journey \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b5\u03c0\u03b1\u03c6\u03ae \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b1\u03bd\u03b1\u03b3\u03bf\u03c1\u03ac. \u039a\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c8\u03c4\u03b5 \u03cc\u03bb\u03b1 \u03c4\u03b1 touchpoints: \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ae \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7, paid ads, social media, product page, cart, checkout, email, SMS, customer support, delivery, returns \u03ba\u03b1\u03b9 reviews. \u0393\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03c3\u03b7\u03bc\u03b5\u03b9\u03ce\u03c3\u03c4\u03b5 \u03c0\u03bf\u03b9\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c5\u03c0\u03b5\u03cd\u03b8\u03c5\u03bd\u03bf\u03c2, \u03c0\u03bf\u03b9\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03bf KPI \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af. \u0391\u03bd \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03c4\u03b5 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03c0\u03bf\u03b9\u03bf\u03c2 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf conversion rate optimization \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03c3\u03b7\u03bc\u03b5\u03af\u03bf, \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03bf\u03c1\u03b3\u03b1\u03bd\u03c9\u03c4\u03b9\u03ba\u03cc \u03ba\u03b5\u03bd\u03cc.<\/p><\/li><li><p>\u0395\u03bd\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03b1\u03c0\u03bb\u03cc, \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc reporting \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1. \u0394\u03b5\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03ae \u03ad\u03bd\u03b1 \u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03b9\u03ba\u03ac \u03c3\u03cd\u03bd\u03b8\u03b5\u03c4\u03bf business intelligence setup. \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03ba\u03bf\u03b9\u03bd\u03cc dashboard \u03c0\u03bf\u03c5 \u03bd\u03b1 \u03b2\u03bb\u03ad\u03c0\u03bf\u03c5\u03bd \u03bf\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b5\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2: revenue, gross margin, conversion rate, average order value, customer acquisition cost, repeat purchase rate, stock availability, return rate \u03ba\u03b1\u03b9 customer satisfaction. \u03a4\u03bf data-driven marketing \u03be\u03b5\u03ba\u03b9\u03bd\u03ac \u03cc\u03c4\u03b1\u03bd \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b4\u03b5\u03bd \u03bc\u03ad\u03bd\u03bf\u03c5\u03bd \u03ba\u03bb\u03b5\u03b9\u03b4\u03c9\u03bc\u03ad\u03bd\u03b1 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03c4\u03bc\u03ae\u03bc\u03b1, \u03b1\u03bb\u03bb\u03ac \u03b3\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03bf\u03b9\u03bd\u03ae \u03b2\u03ac\u03c3\u03b7 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03c9\u03bd.<\/p><\/li><li><p>\u03a3\u03c7\u03b5\u03b4\u03b9\u03ac\u03c3\u03c4\u03b5 \u03c4\u03bf digital workplace \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c1\u03bf\u03ad\u03c2 \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2. \u0391\u03bd \u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c5\u03b2\u03c1\u03b9\u03b4\u03b9\u03ba\u03ae, \u03bf\u03c1\u03af\u03c3\u03c4\u03b5 \u03c0\u03bf\u03b9\u03b1 meetings \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ae \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b3\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03b1. \u0391\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03b3\u03c1\u03b1\u03c6\u03b5\u03af\u03bf, \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03c4\u03bf \u03b3\u03b9\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03c5\u03c8\u03b7\u03bb\u03ae\u03c2 \u03b1\u03be\u03af\u03b1\u03c2: quarterly planning, campaign reviews, product launches, creative workshops, customer insight sessions. \u03a4\u03bf hybrid work \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03cc\u03c4\u03b1\u03bd \u03ba\u03ac\u03b8\u03b5 \u03bc\u03bf\u03c1\u03c6\u03ae \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2 \u03ad\u03c7\u03b5\u03b9 \u03c3\u03ba\u03bf\u03c0\u03cc, \u03cc\u03c7\u03b9 \u03cc\u03c4\u03b1\u03bd \u03b1\u03c0\u03bb\u03ce\u03c2 \u03b1\u03bd\u03c4\u03b9\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03c0\u03b1\u03bb\u03b9\u03ad\u03c2 \u03c3\u03c5\u03bd\u03ae\u03b8\u03b5\u03b9\u03b5\u03c2 \u03c3\u03b5 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ac \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1.<\/p><\/li><li><p>\u0391\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03c0\u03c1\u03ce\u03c4\u03b1 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b5\u03c2 \u03bc\u03b5 \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03cc \u03cc\u03c6\u03b5\u03bb\u03bf\u03c2. \u03a0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 abandoned cart flows, \u03c4\u03b1 back-in-stock alerts, \u03b7 \u03c4\u03b1\u03be\u03b9\u03bd\u03cc\u03bc\u03b7\u03c3\u03b7 customer tickets, \u03bf\u03b9 \u03b5\u03b9\u03b4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c7\u03b1\u03bc\u03b7\u03bb\u03bf\u03cd \u03b1\u03c0\u03bf\u03b8\u03ad\u03bc\u03b1\u03c4\u03bf\u03c2, \u03c4\u03b1 product feed checks, \u03b7 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 email \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ad\u03c2 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 \u03ba\u03b1\u03bc\u03c0\u03b1\u03bd\u03b9\u03ce\u03bd. \u0397 AI automation \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03bf\u03bd \u03b8\u03cc\u03c1\u03c5\u03b2\u03bf, \u03cc\u03c7\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c4\u03b5\u03b9 \u03ac\u03bb\u03bb\u03bf \u03ad\u03bd\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03c0\u03bf\u03c5 \u03ba\u03b1\u03bd\u03b5\u03af\u03c2 \u03b4\u03b5\u03bd \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af.<\/p><\/li><li><p>\u03a3\u03c5\u03bd\u03b4\u03ad\u03c3\u03c4\u03b5 \u03c4\u03bf UX design \u03bc\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac customer insights. \u039c\u03b7 \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c3\u03c4\u03b5 \u03bc\u03cc\u03bd\u03bf \u03c3\u03b5 \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ae\u03c3\u03b5\u03b9\u03c2. \u0391\u03bd\u03b1\u03bb\u03cd\u03c3\u03c4\u03b5 search queries, heatmaps, recordings, support tickets, reviews \u03ba\u03b1\u03b9 on-site search. \u0391\u03bd \u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c1\u03c9\u03c4\u03bf\u03cd\u03bd \u03c3\u03c5\u03c7\u03bd\u03ac \u03b3\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2, \u03c5\u03bb\u03b9\u03ba\u03ac, \u03c3\u03c5\u03bc\u03b2\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1, \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7\u03c2 \u03ae \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ce\u03bd, \u03c4\u03bf \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bb\u03c5\u03b8\u03b5\u03af \u03c3\u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf interface, \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c3\u03c4\u03bf support.<\/p><\/li><li><p>\u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03c4\u03b5 agile teams \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03c4\u03bc\u03ae\u03bc\u03b1\u03c4\u03b1. \u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03bc\u03b9\u03b1 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03bc\u03b5 \u03c3\u03c4\u03cc\u03c7\u03bf \u03c4\u03b7\u03bd \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 repeat purchase rate \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 CRM, performance marketing, customer care, data analyst \u03ba\u03b1\u03b9 merchandising. \u0388\u03c4\u03c3\u03b9 \u03c4\u03bf brand experience \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c3\u03c5\u03bd\u03b5\u03c0\u03ad\u03c2, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03ba\u03ac\u03b8\u03b5 \u03b5\u03b9\u03b4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03b1\u03c0\u03cc \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03b3\u03c9\u03bd\u03af\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03c1\u03b3\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c2 \u03ba\u03bf\u03b9\u03bd\u03cc \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1.<\/p><\/li><li><p>\u039c\u03b5\u03c4\u03c1\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c5\u03b9\u03bf\u03b8\u03ad\u03c4\u03b7\u03c3\u03b7, \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c4\u03b7\u03bd \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7. \u03a4\u03bf \u03cc\u03c4\u03b9 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03b1\u03c4\u03b5 \u03ad\u03bd\u03b1 \u03bd\u03ad\u03bf CRM, \u03ad\u03bd\u03b1 automation tool \u03ae \u03ad\u03bd\u03b1 project management \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03b4\u03b5\u03bd \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03bc\u03b5\u03c4\u03b1\u03c3\u03c7\u03b7\u03bc\u03b1\u03c4\u03b9\u03c3\u03c4\u03ae\u03ba\u03b1\u03c4\u03b5. \u039c\u03b5\u03c4\u03c1\u03ae\u03c3\u03c4\u03b5 \u03c0\u03cc\u03c3\u03bf\u03b9 \u03c4\u03bf \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd, \u03c0\u03cc\u03c3\u03bf \u03bc\u03b5\u03b9\u03ce\u03b8\u03b7\u03ba\u03b5 \u03bf \u03c7\u03c1\u03cc\u03bd\u03bf\u03c2 \u03b5\u03ba\u03c4\u03ad\u03bb\u03b5\u03c3\u03b7\u03c2, \u03c0\u03cc\u03c3\u03bf \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03b8\u03b7\u03ba\u03b5 \u03b7 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 KPIs \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03c3\u03c4\u03b7\u03ba\u03b1\u03bd. \u039f \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c3\u03c7\u03b7\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc\u03c2 \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ae \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03c4\u03b7\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b1\u03c2.<\/p><\/li><\/ol><h2 id=\"ti-simainei-afto-gia-to-diko-sas-brand\">\u03a4\u03b9 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\u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03bf\u03c5\u03bd \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c4\u03b9\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 \u03bc\u03b9\u03ba\u03c1\u03cc\u03c4\u03b5\u03c1\u03bf \u03ae \u03bc\u03b5\u03c3\u03b1\u03af\u03bf e-commerce, \u03c4\u03bf \u03bc\u03ac\u03b8\u03b7\u03bc\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b5\u03bd\u03c4\u03c5\u03c0\u03c9\u03c3\u03b9\u03b1\u03ba\u03cc Manchester HQ. \u03a4\u03bf \u03bc\u03ac\u03b8\u03b7\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03b9\u03b4\u03b7\u03c4\u03cc\u03c2 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2 \u03c4\u03bf\u03c5 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c5 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\u03bd\u03b1 \u03b2\u03bf\u03b7\u03b8\u03ac \u03c4\u03b7\u03bd \u03bf\u03bc\u03ac\u03b4\u03b1 \u03bd\u03b1 \u03bc\u03b1\u03b8\u03b1\u03af\u03bd\u03b5\u03b9 \u03b3\u03c1\u03b7\u03b3\u03bf\u03c1\u03cc\u03c4\u03b5\u03c1\u03b1, \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03b6\u03b5\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc\u03c4\u03b5\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03bc\u03b5 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1. \u0395\u03ba\u03b5\u03af \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03bf\u03c5\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03bf\u03cd \u03bc\u03b5\u03c4\u03b1\u03c3\u03c7\u03b7\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd.<\/p><h2 id=\"syberasma\">\u0417\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435<\/h2><p>\u03a4\u03bf \u03bd\u03ad\u03bf HQ \u03c4\u03b7\u03c2 Auto Trader, \u03cc\u03c0\u03c9\u03c2 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03bc\u03b1\u03c4\u03b9\u03ac \u03c4\u03bf\u03c5 Design Week \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03b4\u03bf\u03c5\u03bb\u03b5\u03b9\u03ac \u03c4\u03b7\u03c2 Oktra, \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c9\u03c2 \u03c5\u03c0\u03b5\u03bd\u03b8\u03cd\u03bc\u03b9\u03c3\u03b7 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b4\u03b5\u03bd \u03c7\u03c4\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03bc\u03b5 \u03ba\u03ce\u03b4\u03b9\u03ba\u03b1 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2. \u03a7\u03c4\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2, \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1, \u03c7\u03ce\u03c1\u03bf\u03c5\u03c2, \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03bf\u03c5\u03bb\u03c4\u03bf\u03cd\u03c1\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2. \u0393\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 e-commerce owners, \u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c4\u03bf\u03c5\u03c2 \u03c9\u03c2 \u03ad\u03bd\u03b1 \u03b5\u03bd\u03b9\u03b1\u03af\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1: customer experience, employee experience, \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1, \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf, logistics, marketing \u03ba\u03b1\u03b9 leadership \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03bc\u03b1\u03b6\u03af.<\/p><p>\u039f \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c3\u03c7\u03b7\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc\u03c2 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf project \u03c0\u03bf\u03c5 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03bc\u03c0\u03b1\u03af\u03bd\u03b5\u03b9 \u03c3\u03c4\u03bf \u03b1\u03c1\u03c7\u03b5\u03af\u03bf. \u0395\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u03c2. \u039e\u03b5\u03ba\u03b9\u03bd\u03ac \u03bc\u03b5 \u03c3\u03b1\u03c6\u03ae \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7, \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03c3\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ae \u03bf\u03c1\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7, \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1, \u03ba\u03b1\u03b9 \u03c4\u03b5\u03bb\u03b9\u03ba\u03ac \u03b1\u03c0\u03bf\u03c4\u03c5\u03c0\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c0\u03b9\u03bf \u03c3\u03c5\u03bd\u03b5\u03c0\u03b5\u03af\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c5\u03b3\u03b9\u03ae \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7. \u038c\u03c3\u03bf \u03c0\u03b9\u03bf \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf e-commerce, \u03c4\u03cc\u03c3\u03bf \u03c0\u03b9\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03bf\u03c5\u03bc\u03b5 \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c4\u03bf website, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03bc\u03b5 \u03c4\u03bf\u03bd \u03bf\u03c0\u03bf\u03af\u03bf \u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c0\u03af\u03c3\u03c9 \u03b1\u03c0\u03cc \u03c4\u03bf website \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b1\u03be\u03af\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03bc\u03ad\u03c1\u03b1.<\/p>\n\n<h2 id=\"piges\">\u0418\u0437\u0442\u043e\u0447\u043d\u0438\u0446\u0438<\/h2>\n\n\n\n<section class=\"td-faq\" aria-label=\"\u0427\u0435\u0441\u0442\u043e \u0437\u0430\u0434\u0430\u0432\u0430\u043d\u0438 \u0432\u044a\u043f\u0440\u043e\u0441\u0438\"><\/section>\n\n\n\n<div class=\"td-article-note\"><strong>\u03a0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7:<\/strong> \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03c4\u03b5 \u03c4\u03bf \u03b8\u03ad\u03bc\u03b1 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7, \u03c4\u03b7 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03ae \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c3\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b7 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03bf \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7\u03c2.<\/div>\n\n\n<div class=\"td-source-list\"><p class=\"td-source-list-title\">\u0418\u0437\u0442\u043e\u0447\u043d\u0438\u0446\u0438<\/p><ul><li><a href=\"https:\/\/www.designweek.co.uk\/oktra-steers-auto-traders-digital-evolution-with-landmark-manchester-hq\/\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/www.designweek.co.uk\/oktra-steers-auto-traders-digital-evolution-with-landmark-manchester-hq\/<\/a><\/li><li><a href=\"https:\/\/plc.autotrader.co.uk\/\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/plc.autotrader.co.uk\/<\/a><\/li><li><a href=\"https:\/\/www.ons.gov.uk\/businessindustryandtrade\/retailindustry\/datasets\/retailsalesindexinternetsales\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/www.ons.gov.uk\/businessindustryandtrade\/retailindustry\/datasets\/retailsalesindexinternetsales<\/a><\/li><li><a href=\"https:\/\/www.gallup.com\/workplace\/349484\/state-of-the-global-workplace.aspx\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/www.gallup.com\/workplace\/349484\/state-of-the-global-workplace.aspx<\/a><\/li><li><a href=\"https:\/\/www.microsoft.com\/en-us\/worklab\/work-trend-index\/will-ai-fix-work\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/www.microsoft.com\/en-us\/worklab\/work-trend-index\/will-ai-fix-work<\/a><\/li><\/ul><\/div>\n\n\n<section class=\"td-service-cta\"><div class=\"td-service-cta-content\"><p class=\"td-service-cta-eyebrow\">\u0398\u03ad\u03bb\u03b5\u03c4\u03b5 e\u2011shop \u03c0\u03bf\u03c5 \u03c0\u03bf\u03c5\u03bb\u03ac\u03b5\u03b9;<\/p><h2>\u039a\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03ae e\u2011shop \u03bc\u03b5 WooCommerce \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd TWO DOTS<\/h2><p>\u03a3\u03c4\u03ae\u03bd\u03bf\u03c5\u03bc\u03b5 e\u2011shop \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03bf, \u03b1\u03c3\u03c6\u03b1\u03bb\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03ad\u03c4\u03bf\u03b9\u03bc\u03bf \u03b3\u03b9\u03b1 online \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2, \u03bc\u03b5 \u03c3\u03c9\u03c3\u03c4\u03cc tracking \u03ba\u03b1\u03b9 SEO \u03b2\u03ac\u03c3\u03b7.<\/p><\/div><div class=\"td-service-cta-actions\"><a class=\"td-service-cta-button\" href=\"https:\/\/twodots.gr\/kataskevi-eshop\/\">\u0396\u03b7\u03c4\u03ae\u03c3\u03c4\u03b5 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac e\u2011shop<\/a><\/div><\/section>\n\n\n<h2 id=\"sychnes-erotiseis\" class=\"td-faq-heading\">\u0427\u0435\u0441\u0442\u043e \u0417\u0430\u0434\u0430\u0432\u0430\u043d\u0438 \u0412\u044a\u043f\u0440\u043e\u0441\u0438<\/h2>\n  <div class=\"td-faq\">\n<details id=\"faq-1\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u0398\u03ad\u03bb\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf\u03bd \u03b4\u03b9\u03ba\u03cc \u03c3\u03b1\u03c2 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc \u03bc\u03b5\u03c4\u03b1\u03c3\u03c7\u03b7\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc;<\/summary><div class=\"td-faq-content\"><p>\u0391\u03bd \u03b8\u03ad\u03bb\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03ad\u03c3\u03b5\u03c4\u03b5 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1, UX \u03ba\u03b1\u03b9 marketing \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03b5\u03bd\u03b9\u03b1\u03af\u03bf \u03c0\u03bb\u03ac\u03bd\u03bf \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2, \u03b7 TWO DOTS \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03b1\u03c2 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03b5\u03b9.<\/p><\/div><\/details>\n<details id=\"faq-2\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03c3\u03c5\u03bc\u03b2\u03ac\u03bb\u03bb\u03b5\u03b9 \u03c4\u03bf \u03bd\u03ad\u03bf HQ \u03c4\u03b7\u03c2 Auto Trader \u03c3\u03c4\u03bf\u03bd \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc \u03bc\u03b5\u03c4\u03b1\u03c3\u03c7\u03b7\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc;<\/summary><div class=\"td-faq-content\"><p>\u03a4\u03bf \u03bd\u03ad\u03bf HQ \u03c4\u03b7\u03c2 Auto Trader \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c9\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03ce\u03c2 \u03bf \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c3\u03c7\u03b7\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc\u03c2 \u03c5\u03c0\u03b5\u03c1\u03b2\u03b1\u03af\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1, \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03c4\u03c9\u03bd \u03bf\u03bc\u03ac\u03b4\u03c9\u03bd, \u03b3\u03b9\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03c3\u03b9\u03b1\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7.<\/p><\/div><\/details>\n<details id=\"faq-3\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u0393\u03b9\u03b1\u03c4\u03af \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03c4\u03bf digital workplace \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 e-commerce brand;<\/summary><div class=\"td-faq-content\"><p>\u0388\u03bd\u03b1 \u03ce\u03c1\u03b9\u03bc\u03bf digital workplace \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac, \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b1\u03bb\u03bb\u03ac\u03c3\u03c3\u03bf\u03c5\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b5\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2, \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2.<\/p><\/div><\/details>\n<details id=\"faq-4\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c1\u03bf\u03ba\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c5\u03bb\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03bf\u03cd \u03bc\u03b5\u03c4\u03b1\u03c3\u03c7\u03b7\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd;<\/summary><div class=\"td-faq-content\"><p>\u039f\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c1\u03bf\u03ba\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03c4\u03c9\u03bd \u03bf\u03bc\u03ac\u03b4\u03c9\u03bd, \u03c4\u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03b3\u03b9\u03b1 \u03bb\u03ae\u03c8\u03b7 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03c4\u03b7\u03c2 \u03ba\u03bf\u03c5\u03bb\u03c4\u03bf\u03cd\u03c1\u03b1\u03c2 \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03bf testing \u03ba\u03b1\u03b9 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7.<\/p><\/div><\/details>\n<details id=\"faq-5\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 AI \u03c4\u03bf e-commerce;<\/summary><div class=\"td-faq-content\"><p>\u03a4\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 AI \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03bf\u03c5\u03bd \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b5\u03c2, \u03bc\u03b5\u03b9\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf\u03bd \u03c6\u03cc\u03c1\u03c4\u03bf \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03ba\u03b5\u03bd\u03c4\u03c1\u03c9\u03b8\u03bf\u03cd\u03bd \u03c3\u03b5 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7.<\/p><\/div><\/details>\n<details id=\"faq-6\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03c1\u03cc\u03bb\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2 \u03c3\u03c4\u03bf\u03bd \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc \u03bc\u03b5\u03c4\u03b1\u03c3\u03c7\u03b7\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc;<\/summary><div class=\"td-faq-content\"><p>\u0397 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03b4\u03b9\u03ac\u03c6\u03bf\u03c1\u03b5\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03b5\u03bd\u03cc\u03c2 e-commerce brand \u03bd\u03b1 \u03b5\u03c5\u03b8\u03c5\u03b3\u03c1\u03b1\u03bc\u03bc\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2, \u03bd\u03b1 \u03bc\u03bf\u03b9\u03c1\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 insights \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03bc\u03ad\u03c3\u03c9 \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03bf\u03cd \u03b3\u03bd\u03ce\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03b4\u03b5\u03be\u03b9\u03bf\u03c4\u03ae\u03c4\u03c9\u03bd.<\/p><\/div><\/details>\n<details id=\"faq-7\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9 \u03bf \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2 \u03c4\u03bf\u03c5 \u03c7\u03ce\u03c1\u03bf\u03c5 \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03c3\u03b9\u03b1\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7;<\/summary><div class=\"td-faq-content\"><p>\u039f \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2 \u03c4\u03bf\u03c5 \u03c7\u03ce\u03c1\u03bf\u03c5 \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03c3\u03b5\u03b9 \u03c4\u03b7 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7 \u03c3\u03c5\u03b3\u03ba\u03ad\u03bd\u03c4\u03c1\u03c9\u03c3\u03b7, \u03c4\u03b7 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03bf\u03bc\u03af\u03b1, \u03bf\u03b4\u03b7\u03b3\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c3\u03b5 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7.<\/p><\/div><\/details>\n<details id=\"faq-8\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c4\u03b7\u03c2 \u03b1\u03bd\u03b1\u03b2\u03ac\u03b8\u03bc\u03b9\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 customer experience \u03b3\u03b9\u03b1 \u03c4\u03bf e-commerce;<\/summary><div class=\"td-faq-content\"><p>\u0397 \u03b1\u03bd\u03b1\u03b2\u03ac\u03b8\u03bc\u03b9\u03c3\u03b7 \u03c4\u03bf\u03c5 customer experience \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03b5\u03bd\u03cc\u03c2 brand \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03bf\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03bf\u03c5\u03bd \u03c0\u03bb\u03ad\u03bf\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03b1\u03c0\u03b1\u03b9\u03c4\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1, \u03b4\u03b9\u03b1\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1.<\/p><\/div><\/details>\n  <\/div>","protected":false},"excerpt":{"rendered":"<p>\u03a4\u03bf \u03bd\u03ad\u03bf HQ \u03c4\u03b7\u03c2 Auto Trader \u03c3\u03c4\u03bf \u039c\u03ac\u03bd\u03c4\u03c3\u03b5\u03c3\u03c4\u03b5\u03c1, \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03ad\u03bd\u03bf \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd Oktra, \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc \u03bc\u03b5\u03c4\u03b1\u03c3\u03c7\u03b7\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc \u03c0\u03bf\u03c5 \u03c5\u03c0\u03b5\u03c1\u03b2\u03b1\u03af\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1. \u0391\u03bd\u03b1\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03c4\u03b7 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c4\u03b7\u03c2 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03bf\u03c1\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7\u03c2 \u03c3\u03c4\u03bf\u03bd \u03c7\u03ce\u03c1\u03bf \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2, \u03b5\u03bd\u03c3\u03c9\u03bc\u03b1\u03c4\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ad\u03c2 \u03bb\u03cd\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03c3\u03b9\u03b1\u03ba\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae. \u0393\u03b9\u03b1 \u03c4\u03b1 e-commerce brands, \u03b7 \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7 \u03b1\u03c5\u03c4\u03ae \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03bf \u03bc\u03b5\u03c4\u03b1\u03c3\u03c7\u03b7\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc\u03c2 \u03b4\u03b5\u03bd \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03bf\u03c1\u03bc\u03ce\u03bd, \u03b1\u03bb\u03bb\u03ac \u03b5\u03c0\u03b5\u03ba\u03c4\u03b5\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03b5\u03bd\u03cc\u03c2 \u03c3\u03c5\u03bd\u03b4\u03b5\u03b4\u03b5\u03bc\u03ad\u03bd\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03bf\u03c2 \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2.<\/p>","protected":false},"author":1,"featured_media":76270,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","content-type":"","footnotes":""},"categories":[195],"tags":[9412,3854,6507,7279,9411],"class_list":["post-72476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-psifiako-marketing","tag-auto-trader","tag-customer-experience","tag-digital-transformation","tag-e-commerce-strategy","tag-workplace-design"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/posts\/72476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/comments?post=72476"}],"version-history":[{"count":0,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/posts\/72476\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/media\/76270"}],"wp:attachment":[{"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/media?parent=72476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/categories?post=72476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/tags?post=72476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}