{"id":74464,"date":"2026-05-28T17:01:22","date_gmt":"2026-05-28T14:01:22","guid":{"rendered":"https:\/\/twodots.gr\/?p=74464"},"modified":"2026-05-28T18:25:02","modified_gmt":"2026-05-28T15:25:02","slug":"aftokinitistiki-plevra-evdomada-schediou-milanou","status":"publish","type":"post","link":"https:\/\/twodots.gr\/bg\/aftokinitistiki-plevra-evdomada-schediou-milanou\/","title":{"rendered":"\u0397 \u03b1\u03c5\u03c4\u03bf\u03ba\u03b9\u03bd\u03b7\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03c0\u03bb\u03b5\u03c5\u03c1\u03ac \u03c4\u03b7\u03c2 \u0395\u03b2\u03b4\u03bf\u03bc\u03ac\u03b4\u03b1\u03c2 \u03a3\u03c7\u03b5\u03b4\u03af\u03bf\u03c5 \u03c4\u03bf\u03c5 \u039c\u03b9\u03bb\u03ac\u03bd\u03bf\u03c5"},"content":{"rendered":"<nav class=\"td-toc\" aria-label=\"\u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03b1 \u03ac\u03c1\u03b8\u03c1\u03bf\u03c5\">\n  <div class=\"td-toc-title\">\u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03b1<\/div>\n  <ol>\n    <li><a href=\"#ti-apokalyptei-to-milan-design-week-gia-to-neo-brand-experience\">\u03a4\u03b9 \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03c4\u03bf Milan Design Week \u03b3\u03b9\u03b1 \u03c4\u03bf \u03bd\u03ad\u03bf Brand Experience<\/a><\/li>\n    <li><a href=\"#giati-to-automotive-design-strefetai-se-empeiries-ochi-mono-se-proionta\">\u0393\u03b9\u03b1\u03c4\u03af \u03c4\u03bf automotive design \u03c3\u03c4\u03c1\u03ad\u03c6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2, \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c3\u03b5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1<\/a><\/li>\n    <li><a href=\"#ta-dedomena-piso-apo-tin-empeiria-prosopopoiisi-kai-empistosyni\">\u03a4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c0\u03af\u03c3\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1: \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7<\/a><\/li>\n    <li><a href=\"#ti-simainei-afto-praktika-gia-ecommerce-brands\">\u03a4\u03b9 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03b1\u03c5\u03c4\u03cc \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac \u03b3\u03b9\u03b1 e-commerce brands<\/a><\/li>\n    <li><a href=\"#step-by-step-odigos-gia-na-metatrepsete-to-brand-experience-se-poliseis\">Step-by-Step \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03b5\u03c4\u03b5 \u03c4\u03bf Brand Experience \u03c3\u03b5 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2<\/a><\/li>\n    <li><a href=\"#symperasma-apo-to-design-event-sto-emporiko-apotelesma\">\u03a3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1: \u03b1\u03c0\u03cc \u03c4\u03bf design event \u03c3\u03c4\u03bf \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03cc \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1<\/a><\/li>\n  <\/ol>\n<\/nav>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf Milan Design Week \u03ad\u03c7\u03b5\u03b9 \u03c0\u03ac\u03c8\u03b5\u03b9 \u03b5\u03b4\u03ce \u03ba\u03b1\u03b9 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03bc\u03b9\u03b1 \u03b5\u03b2\u03b4\u03bf\u03bc\u03ac\u03b4\u03b1 \u03b5\u03c0\u03af\u03c0\u03bb\u03c9\u03bd, \u03c6\u03c9\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd \u03ba\u03b1\u03b9 interior design. \u0388\u03c7\u03b5\u03b9 \u03b5\u03be\u03b5\u03bb\u03b9\u03c7\u03b8\u03b5\u03af \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03bf \u03c0\u03b5\u03b4\u03af\u03bf \u03b4\u03bf\u03ba\u03b9\u03bc\u03ce\u03bd \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c0\u03ce\u03c2 \u03bf\u03b9 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c2 \u03c7\u03c4\u03af\u03b6\u03bf\u03c5\u03bd \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03c3\u03bc\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1, \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03af\u03b1. \u03a4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf \u03c4\u03bf\u03c5 Design Week \u03b3\u03b9\u03b1 \u03c4\u03bf automotive edge \u03c4\u03b7\u03c2 \u03b4\u03b9\u03bf\u03c1\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7\u03c2 \u03b1\u03bd\u03b1\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7 \u03bc\u03b5\u03c4\u03b1\u03c4\u03cc\u03c0\u03b9\u03c3\u03b7: \u03bf\u03b9 \u03b1\u03c5\u03c4\u03bf\u03ba\u03b9\u03bd\u03b7\u03c4\u03bf\u03b2\u03b9\u03bf\u03bc\u03b7\u03c7\u03b1\u03bd\u03af\u03b5\u03c2 \u03b4\u03b5\u03bd \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03bf\u03c5\u03bd \u03c0\u03bb\u03ad\u03bf\u03bd \u03c4\u03bf design \u03c9\u03c2 \u03b4\u03b9\u03b1\u03ba\u03bf\u03c3\u03bc\u03b7\u03c4\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03c4\u03cd\u03bb\u03b9\u03b3\u03bc\u03b1 \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd, \u03b1\u03bb\u03bb\u03ac \u03c9\u03c2 \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7\u03c2 \u03bc\u03b5 \u03ba\u03bf\u03b9\u03bd\u03ac \u03c0\u03bf\u03c5 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03bf\u03c5\u03bd \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03bf \u03c3\u03c5\u03bd\u03b1\u03af\u03c3\u03b8\u03b7\u03bc\u03b1, \u03c4\u03b7\u03bd \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1, \u03c4\u03b7\u03bd \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1\u03bd e-commerce owner, \u03c4\u03bf <strong>Brand Experience<\/strong> \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03c5\u03c4\u03ad\u03bb\u03b5\u03b9\u03b1 \u03b3\u03b9\u03b1 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf\u03c5\u03c2 \u03bf\u03bc\u03af\u03bb\u03bf\u03c5\u03c2\u00b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03c3\u03bc\u03cc\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2, \u03b1\u03cd\u03be\u03b7\u03c3\u03b7\u03c2 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7\u03c2 conversion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ti-apokalyptei-to-milan-design-week-gia-to-neo-brand-experience\">\u03a4\u03b9 \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03c4\u03bf Milan Design Week \u03b3\u03b9\u03b1 \u03c4\u03bf \u03bd\u03ad\u03bf Brand Experience<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 automotive brands \u03c3\u03c4\u03bf Milan Design Week \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c2 \u03b1\u03c5\u03c4\u03bf\u03ba\u03b9\u03bd\u03ae\u03c4\u03bf\u03c5 \u03b8\u03ad\u03bb\u03bf\u03c5\u03bd \u03bd\u03b1 \u03bc\u03b9\u03bb\u03ae\u03c3\u03bf\u03c5\u03bd \u03c0\u03ad\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b9\u03c0\u03c0\u03bf\u03b4\u03cd\u03bd\u03b1\u03bc\u03b7, \u03c4\u03b7\u03bd \u03b1\u03c5\u03c4\u03bf\u03bd\u03bf\u03bc\u03af\u03b1 \u03ae \u03c4\u03b7\u03bd \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03c5\u03c0\u03b5\u03c1\u03bf\u03c7\u03ae. \u0395\u03c0\u03b9\u03bb\u03ad\u03b3\u03bf\u03c5\u03bd \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2, \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b5\u03c2 \u03bc\u03b5 designers, \u03c5\u03bb\u03b9\u03ba\u03ac, \u03c6\u03c9\u03c4\u03b9\u03c3\u03bc\u03cc, \u03ae\u03c7\u03bf, \u03b1\u03c1\u03c7\u03b9\u03c4\u03b5\u03ba\u03c4\u03bf\u03bd\u03b9\u03ba\u03ae \u03b1\u03c6\u03ae\u03b3\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 immersive experience \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03bd\u03b1 \u03bd\u03b9\u03ce\u03c3\u03b5\u03b9 \u03c4\u03b9 \u03b1\u03bd\u03c4\u03b9\u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b5\u03cd\u03b5\u03b9 \u03b7 \u03bc\u03ac\u03c1\u03ba\u03b1 \u03c0\u03c1\u03b9\u03bd \u03ba\u03b1\u03bd \u03b4\u03b5\u03b9 \u03b1\u03bd\u03b1\u03bb\u03c5\u03c4\u03b9\u03ba\u03ac \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd. \u0391\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03bc\u03ac\u03b8\u03b7\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 e-commerce brand: \u03bf \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae\u03c2 \u03b4\u03b5\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03b5\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac, \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03bb\u03b1\u03b2\u03b1\u03af\u03bd\u03b5\u03b9, \u03c4\u03b7\u03bd \u03b1\u03af\u03c3\u03b8\u03b7\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03b8\u03c5\u03bc\u03ac\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1 \u03c0\u03bf\u03c5 \u03b5\u03b9\u03c3\u03c0\u03c1\u03ac\u03c4\u03c4\u03b5\u03b9 \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03b5\u03c0\u03b1\u03c6\u03ae\u03c2.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a3\u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03c4\u03bf\u03c5 Milan Design Week, \u03c4\u03bf automotive design \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c9\u03c2 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03c3\u03bc\u03b9\u03ba\u03cc\u03c2 \u03c0\u03c1\u03b5\u03c3\u03b2\u03b5\u03c5\u03c4\u03ae\u03c2. \u0388\u03bd\u03b1 \u03b1\u03c5\u03c4\u03bf\u03ba\u03af\u03bd\u03b7\u03c4\u03bf \u03b4\u03b5\u03bd \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c9\u03c2 \u03bc\u03ad\u03c3\u03bf \u03bc\u03b5\u03c4\u03b1\u03ba\u03af\u03bd\u03b7\u03c3\u03b7\u03c2, \u03b1\u03bb\u03bb\u03ac \u03c9\u03c2 \u03bc\u03ad\u03c1\u03bf\u03c2 \u03b5\u03bd\u03cc\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c5 \u03b6\u03c9\u03ae\u03c2: \u03b2\u03b9\u03ce\u03c3\u03b9\u03bc\u03b1 \u03c5\u03bb\u03b9\u03ba\u03ac, \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03ba\u03af\u03bd\u03b7\u03c3\u03b7, \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03cc\u03c2 \u03c7\u03ce\u03c1\u03bf\u03c2, \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ad\u03c2 \u03b4\u03b9\u03b5\u03c0\u03b1\u03c6\u03ad\u03c2, \u03ac\u03bd\u03b5\u03c3\u03b7, status, \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03bf\u03b9\u03ba\u03b5\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1. \u0391\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b1, \u03ad\u03bd\u03b1 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03ba\u03b1\u03c4\u03ac\u03bb\u03bf\u03b3\u03bf\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd. \u0395\u03af\u03bd\u03b1\u03b9 retail experience, customer experience, visual identity, microcopy, after-sales \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7, packaging, \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1, \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c0\u03bf\u03c5 \u03b4\u03af\u03bd\u03b5\u03b9 \u03bb\u03cc\u03b3\u03bf \u03c3\u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03ad\u03c8\u03b5\u03b9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf Brand Experience \u03b1\u03c0\u03bf\u03ba\u03c4\u03ac \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b7 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03bf\u03b9 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03b3\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03cc\u03bb\u03bf \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03bf\u03bc\u03bf\u03b9\u03bf\u03b3\u03b5\u03bd\u03b5\u03af\u03c2. \u03a3\u03c7\u03b5\u03b4\u03cc\u03bd \u03ba\u03ac\u03b8\u03b5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03b3\u03c1\u03b1\u03c6\u03b5\u03af, \u03ba\u03ac\u03b8\u03b5 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac \u03bd\u03b1 \u03c3\u03c5\u03b3\u03ba\u03c1\u03b9\u03b8\u03b5\u03af \u03ba\u03b1\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03c4\u03b9\u03bc\u03ae \u03bd\u03b1 \u03c0\u03b9\u03b5\u03c3\u03c4\u03b5\u03af. \u0395\u03ba\u03b5\u03af \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b1\u03bd\u03c4\u03b9\u03b3\u03c1\u03ac\u03c6\u03b5\u03c4\u03b1\u03b9 \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae \u03b1\u03af\u03c3\u03b8\u03b7\u03c3\u03b7 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af. \u0391\u03c5\u03c4\u03cc \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03b5\u03ba\u03bc\u03b5\u03c4\u03b1\u03bb\u03bb\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 automotive \u03bc\u03ac\u03c1\u03ba\u03b5\u03c2 \u03c3\u03c4\u03bf \u039c\u03b9\u03bb\u03ac\u03bd\u03bf: \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b5\u03c0\u03af\u03c3\u03ba\u03b5\u03c8\u03b7 \u03c3\u03b5 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03bc\u03bd\u03ae\u03bc\u03b7\u03c2, \u03cc\u03c7\u03b9 \u03c3\u03b5 \u03b1\u03c0\u03bb\u03ae \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"giati-to-automotive-design-strefetai-se-empeiries-ochi-mono-se-proionta\">\u0393\u03b9\u03b1\u03c4\u03af \u03c4\u03bf automotive design \u03c3\u03c4\u03c1\u03ad\u03c6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2, \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c3\u03b5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u039f \u03ba\u03bb\u03ac\u03b4\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03b1\u03c5\u03c4\u03bf\u03ba\u03b9\u03bd\u03ae\u03c4\u03bf\u03c5 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03bc\u03af\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b5\u03c2 \u03bc\u03b5\u03c4\u03b1\u03b2\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1\u03c2 \u03c4\u03bf\u03c5. \u0397 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03ba\u03af\u03bd\u03b7\u03c3\u03b7, \u03c4\u03bf software, \u03bf\u03b9 \u03c3\u03c5\u03bd\u03b4\u03c1\u03bf\u03bc\u03b7\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2, \u03b7 \u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03bd\u03ad\u03b5\u03c2 \u03c3\u03c5\u03bd\u03ae\u03b8\u03b5\u03b9\u03b5\u03c2 \u03bc\u03b5\u03c4\u03b1\u03ba\u03af\u03bd\u03b7\u03c3\u03b7\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b1\u03bb\u03bb\u03ac\u03be\u03b5\u03b9 \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03bc\u03b5 \u03c4\u03bf\u03bd \u03bf\u03c0\u03bf\u03af\u03bf \u03bf\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03b1\u03be\u03af\u03b1. \u0397 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03bf\u03bc\u03af\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae, \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03b1\u03c1\u03ba\u03b5\u03af. \u038c\u03c4\u03b1\u03bd \u03c0\u03bf\u03bb\u03bb\u03ac electric vehicles \u03c5\u03c0\u03cc\u03c3\u03c7\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c4\u03ac\u03c7\u03c5\u03bd\u03c3\u03b7, \u03b1\u03c5\u03c4\u03bf\u03bd\u03bf\u03bc\u03af\u03b1, \u03bf\u03b8\u03cc\u03bd\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b4\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03bc\u03b5\u03c4\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf design strategy \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03b1\u03b9\u03c3\u03b8\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b8\u03ad\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b1\u03c2 \u03c3\u03c4\u03bf \u03bc\u03c5\u03b1\u03bb\u03cc \u03c4\u03bf\u03c5 \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03ae.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03bf\u03bd International Energy Agency, \u03bf\u03b9 \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03b5\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03b9\u03ba\u03ce\u03bd \u03b1\u03c5\u03c4\u03bf\u03ba\u03b9\u03bd\u03ae\u03c4\u03c9\u03bd \u03b1\u03c5\u03be\u03ae\u03b8\u03b7\u03ba\u03b1\u03bd \u03b1\u03c0\u03cc \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 3 \u03b5\u03ba\u03b1\u03c4\u03bf\u03bc\u03bc\u03cd\u03c1\u03b9\u03b1 \u03c4\u03bf 2020 \u03c3\u03b5 \u03c0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc 17 \u03b5\u03ba\u03b1\u03c4\u03bf\u03bc\u03bc\u03cd\u03c1\u03b9\u03b1 \u03c4\u03bf 2024. \u0397 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03b1\u03c5\u03c4\u03ae \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03cc \u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c2\u00b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2. \u038c\u03c3\u03bf \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c9\u03c1\u03b9\u03bc\u03ac\u03b6\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1, \u03c4\u03cc\u03c3\u03bf \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03bf\u03b9 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03bf\u03c5\u03bd \u03c3\u03c4\u03bf \u03bd\u03cc\u03b7\u03bc\u03b1, \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c3\u03c4\u03b7 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1. \u038c\u03c0\u03c9\u03c2 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1, \u03b7 \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1 \u03c5\u03b9\u03bf\u03b8\u03ad\u03c4\u03b7\u03c3\u03b7\u03c2 \u03c4\u03c9\u03bd \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03b9\u03ba\u03ce\u03bd \u03b1\u03c5\u03c4\u03bf\u03ba\u03b9\u03bd\u03ae\u03c4\u03c9\u03bd \u03b5\u03be\u03b7\u03b3\u03b5\u03af \u03b3\u03b9\u03b1\u03c4\u03af \u03bf\u03b9 \u03b1\u03c5\u03c4\u03bf\u03ba\u03b9\u03bd\u03b7\u03c4\u03bf\u03b2\u03b9\u03bf\u03bc\u03b7\u03c7\u03b1\u03bd\u03af\u03b5\u03c2 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03bf\u03cd\u03bd \u03bd\u03ad\u03b1 \u03c0\u03b5\u03b4\u03af\u03b1 \u03b1\u03c6\u03ae\u03b3\u03b7\u03c3\u03b7\u03c2, \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf Milan Design Week.<\/p>\n\n\n\n<section class=\"td-chart td-chart--line\" aria-label=\"\u03a0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03b5\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03b9\u03ba\u03ce\u03bd \u03b1\u03c5\u03c4\u03bf\u03ba\u03b9\u03bd\u03ae\u03c4\u03c9\u03bd\">\n  <div class=\"td-chart-head\">\n    <h3 class=\"td-chart-title\">\u03a0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03b5\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03b9\u03ba\u03ce\u03bd \u03b1\u03c5\u03c4\u03bf\u03ba\u03b9\u03bd\u03ae\u03c4\u03c9\u03bd<\/h3>\n    <p class=\"td-chart-subtitle\">\u03a0\u03b7\u03b3\u03ae: International Energy Agency, Global EV Outlook 2025<\/p>\n  <\/div>\n  <div class=\"td-chart-body\">\n    <svg class=\"td-chart-svg-line\" viewbox=\"0 0 100 100\" preserveaspectratio=\"none\" aria-hidden=\"true\" focusable=\"false\">\n      <path class=\"td-chart-line-area\" d=\"M2 82 L26 61 L50 40 L74 18 L98 0 L98 100 L2 100 Z\"><\/path>\n      <line class=\"td-chart-line-segment\" x1=\"2\" y1=\"82\" x2=\"26\" y2=\"61\"><\/line>\n      <line class=\"td-chart-line-segment\" x1=\"26\" y1=\"61\" x2=\"50\" y2=\"40\"><\/line>\n      <line class=\"td-chart-line-segment\" x1=\"50\" y1=\"40\" x2=\"74\" y2=\"18\"><\/line>\n      <line class=\"td-chart-line-segment\" x1=\"74\" y1=\"18\" x2=\"98\" y2=\"0\"><\/line>\n    <\/svg>\n    <span class=\"td-chart-node-html\" style=\"--x:2%;--y:18%\" aria-hidden=\"true\"><\/span>\n    <span class=\"td-chart-node-html\" style=\"--x:26%;--y:39%\" aria-hidden=\"true\"><\/span>\n    <span class=\"td-chart-node-html\" style=\"--x:50%;--y:60%\" aria-hidden=\"true\"><\/span>\n    <span class=\"td-chart-node-html\" style=\"--x:74%;--y:82%\" aria-hidden=\"true\"><\/span>\n    <span class=\"td-chart-node-html\" style=\"--x:98%;--y:100%\" aria-hidden=\"true\"><\/span>\n    <span class=\"td-chart-point\" style=\"--x:2%;--y:18%\"><span class=\"td-chart-point-label\">3,0 \u03b5\u03ba\u03b1\u03c4.<\/span><span class=\"td-chart-point-year\">2020<\/span><\/span>\n    <span class=\"td-chart-point\" style=\"--x:26%;--y:39%\"><span class=\"td-chart-point-label\">6,6 \u03b5\u03ba\u03b1\u03c4.<\/span><span class=\"td-chart-point-year\">2021<\/span><\/span>\n    <span class=\"td-chart-point\" style=\"--x:50%;--y:60%\"><span class=\"td-chart-point-label\">10,2 \u03b5\u03ba\u03b1\u03c4.<\/span><span class=\"td-chart-point-year\">2022<\/span><\/span>\n    <span class=\"td-chart-point\" style=\"--x:74%;--y:82%\"><span class=\"td-chart-point-label\">14,0 \u03b5\u03ba\u03b1\u03c4.<\/span><span class=\"td-chart-point-year\">2023<\/span><\/span>\n    <span class=\"td-chart-point\" style=\"--x:98%;--y:100%\"><span class=\"td-chart-point-label\">17,0 \u03b5\u03ba\u03b1\u03c4.<\/span><span class=\"td-chart-point-year\">2024<\/span><\/span>\n  <\/div>\n<\/section>\n\n\n\n<p class=\"wp-block-paragraph\">\u0393\u03b9\u03b1 \u03c4\u03bf e-commerce, \u03b7 \u03b1\u03bd\u03b1\u03bb\u03bf\u03b3\u03af\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b7. \u038c\u03c4\u03b1\u03bd \u03bc\u03b9\u03b1 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03c9\u03c1\u03b9\u03bc\u03ac\u03b6\u03b5\u03b9, \u03b5\u03af\u03c4\u03b5 \u03c0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03ba\u03b1\u03bb\u03bb\u03c5\u03bd\u03c4\u03b9\u03ba\u03ac, \u03ad\u03c0\u03b9\u03c0\u03bb\u03b1, fashion, \u03c4\u03c1\u03cc\u03c6\u03b9\u03bc\u03b1, \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ac \u03b1\u03be\u03b5\u03c3\u03bf\u03c5\u03ac\u03c1 \u03ae B2B \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03b7 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03b1\u03c0\u03bb\u03ae\u03c2 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae\u03c2 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd. \u039f\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03ba\u03b5\u03af\u03bd\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03bf\u03c5\u03bd \u03c4\u03b1 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c3\u03b5 \u03b1\u03c6\u03ae\u03b3\u03b7\u03c3\u03b7: \u03b3\u03b9\u03b1\u03c4\u03af \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd, \u03c0\u03bf\u03b9\u03bf \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03bb\u03cd\u03bd\u03b5\u03b9, \u03c4\u03b9 \u03bb\u03ad\u03b5\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03c0\u03bf\u03c5 \u03c4\u03bf \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03b5\u03b9, \u03c0\u03ce\u03c2 \u03b5\u03bd\u03c4\u03ac\u03c3\u03c3\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03ac \u03c4\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03b1\u03be\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b5\u03af \u03b1\u03c0\u03cc \u03c4\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ta-dedomena-piso-apo-tin-empeiria-prosopopoiisi-kai-empistosyni\">\u03a4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c0\u03af\u03c3\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1: \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf Brand Experience \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03cc\u03c1\u03b9\u03c3\u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1. \u039c\u03b5\u03c4\u03c1\u03b9\u03ad\u03c4\u03b1\u03b9 \u03c3\u03b5 engagement, conversion rate, \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2, \u03bc\u03ad\u03c3\u03bf \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9, loyalty \u03ba\u03b1\u03b9 \u03bc\u03b5\u03af\u03c9\u03c3\u03b7 \u03c4\u03c1\u03b9\u03b2\u03ce\u03bd. \u0397 McKinsey, \u03c3\u03c4\u03b7\u03bd \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 Next in Personalization, \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf 71% \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03c0\u03b5\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03b9\u03b4\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2, \u03b5\u03bd\u03ce \u03c4\u03bf 76% \u03b1\u03c0\u03bf\u03b3\u03bf\u03b7\u03c4\u03b5\u03cd\u03b5\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b1\u03bd \u03b1\u03c5\u03c4\u03cc \u03b4\u03b5\u03bd \u03c3\u03c5\u03bc\u03b2\u03b1\u03af\u03bd\u03b5\u03b9. \u0391\u03c5\u03c4\u03ac \u03c4\u03b1 \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03ac \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03c4\u03bf customer experience \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1, \u03b1\u03bb\u03bb\u03ac \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03c3\u03b4\u03bf\u03ba\u03af\u03b1. \u0388\u03bd\u03b1 brand activation \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ac \u03b1\u03c0\u03cc \u03bc\u03b9\u03b1 \u03b5\u03bd\u03c4\u03c5\u03c0\u03c9\u03c3\u03b9\u03b1\u03ba\u03ae \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03c3\u03c4\u03bf \u039c\u03b9\u03bb\u03ac\u03bd\u03bf, \u03b1\u03bb\u03bb\u03ac \u03c3\u03c4\u03bf \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03b5\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c0\u03c1\u03bf\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, email flows, landing pages, quiz \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae\u03c2, \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03bc\u03b5\u03c4\u03ac \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03ba\u03b1\u03b9 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7.<\/p>\n\n\n\n<section class=\"td-chart td-chart--horizontal\" aria-label=\"\u03a0\u03c1\u03bf\u03c3\u03b4\u03bf\u03ba\u03af\u03b5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03b3\u03b9\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\">\n  <div class=\"td-chart-head\">\n    <h3 class=\"td-chart-title\">\u03a0\u03c1\u03bf\u03c3\u03b4\u03bf\u03ba\u03af\u03b5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03b3\u03b9\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7<\/h3>\n    <p class=\"td-chart-subtitle\">\u03a0\u03b7\u03b3\u03ae: McKinsey, Next in Personalization 2021<\/p>\n  <\/div>\n  <div class=\"td-chart-body\">\n    <div class=\"td-chart-row\"><span class=\"td-chart-label\">\u03a0\u03b5\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5\u03bd \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03b9\u03b4\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2<\/span><span class=\"td-chart-barwrap\"><span class=\"td-chart-bar\" style=\"width:71%\"><\/span><\/span><span class=\"td-chart-val\">71%<\/span><\/div>\n    <div class=\"td-chart-row\"><span class=\"td-chart-label\">\u0391\u03c0\u03bf\u03b3\u03bf\u03b7\u03c4\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b1\u03bd \u03b4\u03b5\u03bd \u03c4\u03b9\u03c2 \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd<\/span><span class=\"td-chart-barwrap\"><span class=\"td-chart-bar\" style=\"width:76%\"><\/span><\/span><span class=\"td-chart-val\">76%<\/span><\/div>\n  <\/div>\n<\/section>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7, \u03cc\u03bc\u03c9\u03c2, \u03b4\u03b5\u03bd \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03bc\u03cc\u03bd\u03bf \u03bd\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf \u03bc\u03b9\u03ba\u03c1\u03cc \u03cc\u03bd\u03bf\u03bc\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03c3\u03b5 \u03ad\u03bd\u03b1 email. \u03a3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03c3\u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9: \u03bd\u03ad\u03bf\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7\u03c2, \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03b9, \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ad\u03bb\u03b5\u03b9\u03c8\u03b5 \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9, \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf\u03c2 \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03ae\u03c2, VIP \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03ae \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03af\u03b1\u03c2 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ad\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2. \u03a3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03bd\u03b1 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03c3\u03c4\u03bf omnichannel experience: social media, website, newsletter, marketplace, \u03c6\u03c5\u03c3\u03b9\u03ba\u03cc \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1, pop-up, \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1 \u03ba\u03b1\u03b9 customer support \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03af\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7 \u03bc\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03ad\u03bd\u03c4\u03b1\u03c3\u03b7, \u03cc\u03c7\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03b7 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b7 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c4\u03c1\u03b9\u03b2\u03ae \u03c3\u03c4\u03bf checkout. \u03a4\u03bf Baymard Institute \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03af\u03b6\u03b5\u03b9 \u03c4\u03bf \u03bc\u03ad\u03c3\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2 \u03ba\u03b1\u03bb\u03b1\u03b8\u03b9\u03bf\u03cd \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 \u03c3\u03c4\u03bf 70,19%, \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c3\u03c5\u03b3\u03ba\u03b5\u03bd\u03c4\u03c1\u03c9\u03c4\u03b9\u03ba\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c0\u03bf\u03bb\u03bb\u03ce\u03bd \u03b5\u03c1\u03b5\u03c5\u03bd\u03ce\u03bd. \u0393\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 e-commerce owners, \u03b1\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03af\u03c3\u03c9\u03c2 \u03c4\u03bf \u03c0\u03b9\u03bf \u03c3\u03ba\u03bb\u03b7\u03c1\u03cc reminder \u03cc\u03c4\u03b9 \u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae. \u039c\u03c0\u03bf\u03c1\u03b5\u03af \u03ad\u03bd\u03b1 brand \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc storytelling, \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 social proof, \u03b1\u03bb\u03bb\u03ac \u03b1\u03bd \u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b1\u03bc\u03c6\u03b9\u03b2\u03bf\u03bb\u03af\u03b1, \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03ae \u03ba\u03b1\u03b8\u03c5\u03c3\u03c4\u03ad\u03c1\u03b7\u03c3\u03b7, \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03c6\u03b5\u03cd\u03b3\u03b5\u03b9.<\/p>\n\n\n\n<section class=\"td-chart td-chart--donut\" aria-label=\"\u039c\u03ad\u03c3\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2 \u03ba\u03b1\u03bb\u03b1\u03b8\u03b9\u03bf\u03cd\">\n  <div class=\"td-chart-head\">\n    <h3 class=\"td-chart-title\">\u039c\u03ad\u03c3\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2 \u03ba\u03b1\u03bb\u03b1\u03b8\u03b9\u03bf\u03cd<\/h3>\n    <p class=\"td-chart-subtitle\">\u03a0\u03b7\u03b3\u03ae: Baymard Institute, Cart Abandonment Rate Statistics<\/p>\n  <\/div>\n  <div class=\"td-chart-body\">\n    <div class=\"td-donut\" style=\"--p:70.19;--c1:#030633;--c2:#FCA311\"><span class=\"td-donut-value\">70,19%<\/span><\/div>\n    <div class=\"td-donut-legend\">\n      <span class=\"td-donut-legend-item\"><span class=\"td-donut-swatch\" style=\"--td-swatch-color:#030633\"><\/span>\u0395\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7 \u03ba\u03b1\u03bb\u03b1\u03b8\u03b9\u03bf\u03cd: 70,19%<\/span>\n      <span class=\"td-donut-legend-item\"><span class=\"td-donut-swatch\" style=\"--td-swatch-color:#FCA311\"><\/span>\u039f\u03bb\u03bf\u03ba\u03bb\u03ae\u03c1\u03c9\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2: 29,81%<\/span>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a3\u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9 \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03c4\u03bf Brand Experience \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c4\u03b7\u03bd \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 \u03bf\u03b8\u03cc\u03bd\u03b7, \u03cc\u03c7\u03b9 \u03bd\u03b1 \u03c3\u03c4\u03b1\u03bc\u03b1\u03c4\u03ac \u03c3\u03c4\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2. \u0397 \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7 \u03c4\u03bf\u03c5 brand \u03b4\u03bf\u03ba\u03b9\u03bc\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03c4\u03b7 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae \u03c0\u03bf\u03c5 \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03b6\u03b5\u03b9 \u03b1\u03bd \u03b8\u03b1 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03ce\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ti-simainei-afto-praktika-gia-ecommerce-brands\">\u03a4\u03b9 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03b1\u03c5\u03c4\u03cc \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac \u03b3\u03b9\u03b1 e-commerce brands<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03c4\u03bf\u03c5 Milan Design Week \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c2 \u03bc\u03b5 \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc luxury branding \u03b4\u03b5\u03bd \u03c0\u03bf\u03c5\u03bb\u03bf\u03cd\u03bd \u03b1\u03c0\u03bb\u03ce\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c5\u03c8\u03b7\u03bb\u03ae\u03c2 \u03c4\u03b9\u03bc\u03ae\u03c2\u00b7 \u03c3\u03ba\u03b7\u03bd\u03bf\u03b8\u03b5\u03c4\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03af\u03bb\u03b7\u03c8\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03be\u03af\u03b1\u03c2. \u0391\u03c5\u03c4\u03cc \u03b4\u03b5\u03bd \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03ba\u03ac\u03b8\u03b5 e-shop \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03b5\u03ba\u03b8\u03b5\u03c3\u03b9\u03b1\u03ba\u03ae \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03ae \u03bd\u03b1 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03b5\u03b9 \u03c3\u03b5 \u03b1\u03ba\u03c1\u03b9\u03b2\u03cc experiential marketing. \u03a3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03ba\u03b5\u03c6\u03c4\u03b5\u03af \u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03c9\u03c2 \u03b5\u03bd\u03b9\u03b1\u03af\u03b1 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1. \u0391\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c4\u03bf unboxing, \u03ba\u03ac\u03b8\u03b5 \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03b5\u03c0\u03b1\u03c6\u03ae\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ac \u03c3\u03b5 \u03c4\u03c1\u03b5\u03b9\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2: \u03b3\u03b9\u03b1\u03c4\u03af \u03bd\u03b1 \u03c3\u03b5 \u03c0\u03c1\u03bf\u03c3\u03ad\u03be\u03c9, \u03b3\u03b9\u03b1\u03c4\u03af \u03bd\u03b1 \u03c3\u03b5 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03b5\u03c5\u03c4\u03ce \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03c9 \u03c4\u03ce\u03c1\u03b1 \u03b1\u03c0\u03cc \u03b5\u03c3\u03ad\u03bd\u03b1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a3\u03c4\u03b7\u03bd \u03c0\u03c1\u03ac\u03be\u03b7, \u03c4\u03bf e-commerce branding \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b1\u03c6\u03ae \u03c4\u03bf\u03c0\u03bf\u03b8\u03ad\u03c4\u03b7\u03c3\u03b7. \u0388\u03bd\u03b1 brand \u03c0\u03bf\u03c5 \u03c0\u03bf\u03c5\u03bb\u03ac \u03ad\u03c0\u03b9\u03c0\u03bb\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bc\u03b9\u03bb\u03ae\u03c3\u03b5\u03b9 \u03b3\u03b9\u03b1 \u03c5\u03bb\u03b9\u03ba\u03ac, \u03b1\u03bd\u03c4\u03bf\u03c7\u03ae \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2, \u03b1\u03bb\u03bb\u03ac \u03b7 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1 \u03b3\u03b5\u03bd\u03bd\u03b9\u03ad\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b1\u03bd \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c0\u03ce\u03c2 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03bf \u03c7\u03ce\u03c1\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03b7 \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7. \u0388\u03bd\u03b1 fashion e-shop \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c3\u03b5 \u03bb\u03b5\u03c5\u03ba\u03cc \u03c6\u03cc\u03bd\u03c4\u03bf, \u03b1\u03bb\u03bb\u03ac \u03b8\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03af\u03b1 \u03cc\u03c4\u03b1\u03bd \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03c3\u03b5\u03b9 styling, \u03c0\u03b5\u03c1\u03af\u03c3\u03c4\u03b1\u03c3\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2, \u03c5\u03c6\u03ae, \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03b1\u03c0\u03cc \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2. \u0388\u03bd\u03b1 B2B e-commerce \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bc\u03b5\u03b9\u03ce\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03b2\u03b5\u03b2\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bc\u03b5 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03bf\u03cd\u03c2 \u03bf\u03b4\u03b7\u03b3\u03bf\u03cd\u03c2, \u03c3\u03c5\u03b3\u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c0\u03af\u03bd\u03b1\u03ba\u03b5\u03c2, calculators \u03ba\u03b1\u03b9 live \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7. \u03a3\u03b5 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2, \u03c4\u03bf product storytelling \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03b1\u03c0\u03cc \u03b1\u03bd\u03c4\u03b9\u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03bf \u03c3\u03b5 \u03bb\u03cd\u03c3\u03b7.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 phygital retail \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae. \u0391\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03c7\u03c9\u03c1\u03af\u03c2 \u03c6\u03c5\u03c3\u03b9\u03ba\u03cc \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1, \u03ad\u03bd\u03b1 e-commerce brand \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03b1\u03af\u03c3\u03b8\u03b7\u03c3\u03b7 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ae\u03c2 \u03b5\u03c0\u03b1\u03c6\u03ae\u03c2 \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03b2\u03af\u03bd\u03c4\u03b5\u03bf 360 \u03bc\u03bf\u03b9\u03c1\u03ce\u03bd, augmented reality \u03b4\u03bf\u03ba\u03b9\u03bc\u03ad\u03c2, \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03b5\u03c1\u03b5\u03af\u03c2 \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b5\u03c2, \u03bf\u03b4\u03b7\u03b3\u03bf\u03cd\u03c2 \u03bc\u03b5\u03b3\u03b5\u03b8\u03ce\u03bd, \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2, \u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1, \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b1 bundles \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c0\u03bf\u03c5 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c5\u03bd\u03b8\u03ae\u03ba\u03b5\u03c2. \u039f\u03b9 automotive \u03bc\u03ac\u03c1\u03ba\u03b5\u03c2 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c7\u03ce\u03c1\u03bf\u03c5\u03c2 \u03c4\u03bf\u03c5 \u039c\u03b9\u03bb\u03ac\u03bd\u03bf\u03c5 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03b1\u03c0\u03c4\u03ae. \u03a4\u03bf e-commerce \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ac: \u03bd\u03b1 \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03c3\u03c4\u03b1\u03c3\u03b7 \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03c4\u03b7\u03bd \u03bf\u03b8\u03cc\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03b7\u03c3\u03af\u03b1\u03c2.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0388\u03bd\u03b1 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03bc\u03ac\u03b8\u03b7\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf consumer engagement \u03b4\u03b5\u03bd \u03c7\u03c4\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03bc\u03af\u03b1 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1. \u03a7\u03c4\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c1\u03c5\u03b8\u03bc\u03cc. \u039f\u03b9 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 design events \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03c3\u03c5\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03c1\u03b9\u03bd, \u03ba\u03b1\u03c4\u03ac \u03c4\u03b7 \u03b4\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03ac \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1. \u03a4\u03bf \u03af\u03b4\u03b9\u03bf \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03ad\u03bd\u03b1 e-shop \u03bc\u03b5 editorial \u03b7\u03bc\u03b5\u03c1\u03bf\u03bb\u03cc\u03b3\u03b9\u03bf, drops, seasonal guides, behind-the-scenes \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf, \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b5\u03c2 \u03bc\u03b5 creators, email sequences \u03ba\u03b1\u03b9 community-driven \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2. \u03a4\u03bf \u03b6\u03b7\u03c4\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03c6\u03c9\u03bd\u03ac\u03b6\u03b5\u03b9 \u03b4\u03b9\u03b1\u03c1\u03ba\u03ce\u03c2 \u00ab\u03b1\u03b3\u03cc\u03c1\u03b1\u03c3\u03b5\u00bb, \u03b1\u03bb\u03bb\u03ac \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03bb\u03cc\u03b3\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ae\u03c2.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"step-by-step-odigos-gia-na-metatrepsete-to-brand-experience-se-poliseis\">Step-by-Step \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03b5\u03c4\u03b5 \u03c4\u03bf Brand Experience \u03c3\u03b5 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0421\u0442\u044a\u043f\u043a\u0430 1:<\/strong> \u03a7\u03b1\u03c1\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03ae\u03c3\u03c4\u03b5 \u03cc\u03bb\u03b7 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7. \u039c\u03b7\u03bd \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03c4\u03b5 \u03b1\u03c0\u03cc \u03c4\u03bf website, \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7. \u03a0\u03bf\u03cd \u03b1\u03bd\u03b1\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03c3\u03b1\u03c2; \u03a3\u03c4\u03bf Google, \u03c3\u03c4\u03bf TikTok, \u03c3\u03b5 marketplace, \u03b1\u03c0\u03cc \u03c6\u03af\u03bb\u03bf, \u03c3\u03b5 \u03c6\u03c5\u03c3\u03b9\u03ba\u03cc \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03ae \u03bc\u03ad\u03c3\u03c9 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2; \u039a\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c8\u03c4\u03b5 \u03ba\u03ac\u03b8\u03b5 touchpoint \u03ba\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b5\u03b9\u03ce\u03c3\u03c4\u03b5 \u03c4\u03b9 \u03c3\u03c5\u03bd\u03b1\u03af\u03c3\u03b8\u03b7\u03bc\u03b1 \u03c0\u03c1\u03bf\u03ba\u03b1\u03bb\u03b5\u03af: \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7, \u03c3\u03cd\u03b3\u03c7\u03c5\u03c3\u03b7, \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd, \u03b1\u03bc\u03c6\u03b9\u03b2\u03bf\u03bb\u03af\u03b1 \u03ae \u03b1\u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03af\u03b1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0421\u0442\u044a\u043f\u043a\u0430 2:<\/strong> \u039f\u03c1\u03af\u03c3\u03c4\u03b5 \u03c4\u03b7 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7 \u03c4\u03bf\u03c5 brand \u03c3\u03b5 \u03bc\u03af\u03b1 \u03c0\u03c1\u03cc\u03c4\u03b1\u03c3\u03b7. \u0391\u03bd \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c8\u03b5\u03c4\u03b5 \u03bc\u03b5 \u03c3\u03b1\u03c6\u03ae\u03bd\u03b5\u03b9\u03b1 \u03c4\u03b9 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf brand \u03c3\u03b1\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc, \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03b4\u03b5\u03bd \u03b8\u03b1 \u03c4\u03bf \u03ba\u03ac\u03bd\u03b5\u03b9 \u03b3\u03b9\u03b1 \u03b5\u03c3\u03ac\u03c2. \u0397 \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7: \u03c4\u03b1\u03c7\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae, \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae, \u03c0\u03b9\u03bf \u03b1\u03c3\u03c6\u03b1\u03bb\u03ae\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac, \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae \u03c5\u03c0\u03b5\u03c1\u03bf\u03c7\u03ae, \u03b2\u03b9\u03ce\u03c3\u03b9\u03bc\u03b7 \u03c0\u03c1\u03bf\u03ad\u03bb\u03b5\u03c5\u03c3\u03b7, expert \u03ba\u03b1\u03b8\u03bf\u03b4\u03ae\u03b3\u03b7\u03c3\u03b7 \u03ae curated \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0421\u0442\u044a\u043f\u043a\u0430 3:<\/strong> \u039c\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03c3\u03b5 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7\u03c2. \u039c\u03b9\u03b1 \u03ba\u03b1\u03bb\u03ae product page \u03b4\u03b5\u03bd \u03c0\u03b5\u03c1\u03b9\u03ad\u03c7\u03b5\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c4\u03af\u03c4\u03bb\u03bf, \u03c4\u03b9\u03bc\u03ae \u03ba\u03b1\u03b9 \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1. \u03a0\u03b5\u03c1\u03b9\u03ad\u03c7\u03b5\u03b9 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03bf \u03cc\u03c6\u03b5\u03bb\u03bf\u03c2, \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ac \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03b9\u03bd\u03b7 \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1, social proof, \u03c3\u03c5\u03c7\u03bd\u03ad\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2, \u03c3\u03c5\u03b3\u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1, \u03bf\u03b4\u03b7\u03b3\u03af\u03b5\u03c2 \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2, \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03bf\u03cd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0392\u03ae\u03bc\u03b1 4:<\/strong> \u03a7\u03c4\u03af\u03c3\u03c4\u03b5 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c1\u03bf\u03ad\u03c2. \u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03c4\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac email \u03ba\u03b1\u03b9 onsite \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03ad\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2, \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03bb\u03b5\u03b9\u03bc\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9\u03b1, \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c0\u03c1\u03ce\u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2. \u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac\u03c2 \u03c7\u03c9\u03c1\u03af\u03c2 \u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03ae \u03ba\u03b1\u03b9 \u03bc\u03b5 \u03c3\u03b5\u03b2\u03b1\u03c3\u03bc\u03cc \u03c3\u03c4\u03b7\u03bd \u03b9\u03b4\u03b9\u03c9\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0392\u03ae\u03bc\u03b1 5:<\/strong> \u0391\u03c6\u03b1\u03b9\u03c1\u03ad\u03c3\u03c4\u03b5 friction \u03b1\u03c0\u03cc \u03c4\u03bf checkout. \u0395\u03bc\u03c6\u03b1\u03bd\u03af\u03c3\u03c4\u03b5 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae\u03c2 \u03bd\u03c9\u03c1\u03af\u03c2, \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03c4\u03b5 \u03b4\u03b7\u03bc\u03bf\u03c6\u03b9\u03bb\u03b5\u03af\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c5\u03c2 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae\u03c2, \u03bc\u03b5\u03b9\u03ce\u03c3\u03c4\u03b5 \u03c4\u03b1 \u03c5\u03c0\u03bf\u03c7\u03c1\u03b5\u03c9\u03c4\u03b9\u03ba\u03ac \u03c0\u03b5\u03b4\u03af\u03b1, \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c8\u03c4\u03b5 guest checkout, \u03ba\u03ac\u03bd\u03c4\u03b5 \u03c3\u03b1\u03c6\u03ae \u03c4\u03b7\u03bd \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b2\u03b5\u03b2\u03b1\u03b9\u03c9\u03b8\u03b5\u03af\u03c4\u03b5 \u03cc\u03c4\u03b9 \u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c3\u03b5 mobile \u03b5\u03af\u03bd\u03b1\u03b9 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0392\u03ae\u03bc\u03b1 6:<\/strong> \u039c\u03b5\u03c4\u03c1\u03ae\u03c3\u03c4\u03b5 \u03c4\u03bf Brand Experience \u03bc\u03b5 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03bf\u03cd\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2. \u03a0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03c4\u03b5 conversion rate \u03b1\u03bd\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9, add-to-cart rate, checkout completion, repeat purchase rate, customer lifetime value, NPS, \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ad\u03c2, reviews \u03ba\u03b1\u03b9 \u03c7\u03c1\u03cc\u03bd\u03bf \u03b1\u03c0\u03cc\u03ba\u03c1\u03b9\u03c3\u03b7\u03c2 \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7\u03c2. \u0388\u03c4\u03c3\u03b9, \u03c4\u03bf branding \u03c0\u03b1\u03cd\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u00ab\u03c9\u03c1\u03b1\u03af\u03b1 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1\u00bb \u03ba\u03b1\u03b9 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"symperasma-apo-to-design-event-sto-emporiko-apotelesma\">\u03a3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1: \u03b1\u03c0\u03cc \u03c4\u03bf design event \u03c3\u03c4\u03bf \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03cc \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf Milan Design Week \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03c0\u03b9\u03bf \u03ce\u03c1\u03b9\u03bc\u03b5\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c2 \u03b4\u03b5\u03bd \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03bf design \u03c9\u03c2 \u03c4\u03b5\u03bb\u03b9\u03ba\u03cc \u03c6\u03b9\u03bd\u03af\u03c1\u03b9\u03c3\u03bc\u03b1, \u03b1\u03bb\u03bb\u03ac \u03c9\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03cc \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf. \u039f\u03b9 \u03b1\u03c5\u03c4\u03bf\u03ba\u03b9\u03bd\u03b7\u03c4\u03bf\u03b2\u03b9\u03bf\u03bc\u03b7\u03c7\u03b1\u03bd\u03af\u03b5\u03c2 \u03c0\u03b7\u03b3\u03b1\u03af\u03bd\u03bf\u03c5\u03bd \u03b5\u03ba\u03b5\u03af \u03cc\u03c0\u03bf\u03c5 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03c4\u03bf\u03b9\u03bc\u03bf \u03bd\u03b1 \u03c3\u03ba\u03b5\u03c6\u03c4\u03b5\u03af \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae, \u03c5\u03bb\u03b9\u03ba\u03ac, \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1, \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03c3\u03bc\u03cc \u03ba\u03b1\u03b9 \u03bc\u03ad\u03bb\u03bb\u03bf\u03bd. \u0391\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc automotive edge: \u03b7 \u03b9\u03ba\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03c3\u03c5\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03b1\u03c0\u03cc \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03c3\u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1. \u0393\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 e-commerce owners, \u03c4\u03bf \u03bc\u03ac\u03b8\u03b7\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc. \u03a4\u03bf Brand Experience \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae\u03c2 \u03b1\u03c1\u03c7\u03b9\u03c4\u03b5\u03ba\u03c4\u03bf\u03bd\u03b9\u03ba\u03ae\u03c2: \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c4\u03bf\u03c0\u03bf\u03b8\u03ad\u03c4\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c4\u03bf checkout \u03ba\u03b1\u03b9 \u03c4\u03bf after-sales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 TWO DOTS \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03b5\u03b9 \u03c4\u03bf branding, \u03c4\u03bf design \u03ba\u03b1\u03b9 \u03c4\u03bf digital commerce \u03c9\u03c2 \u03b5\u03bd\u03b9\u03b1\u03af\u03bf \u03bf\u03b9\u03ba\u03bf\u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1. \u0388\u03bd\u03b1 e-shop \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03c0\u03c4\u03c5\u03c7\u03b8\u03b5\u03af \u03b4\u03b5\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b7 \u03ba\u03af\u03bd\u03b7\u03c3\u03b7. \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c0\u03b9\u03bf \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7, \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1, \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03c3\u03c4\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03b5\u03c0\u03b1\u03c6\u03ae\u03c2. \u0391\u03c5\u03c4\u03cc \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03b7 \u03c3\u03c4\u03c1\u03bf\u03c6\u03ae \u03c4\u03c9\u03bd \u03bc\u03b5\u03b3\u03ac\u03bb\u03c9\u03bd automotive brands \u03c0\u03c1\u03bf\u03c2 \u03c4\u03bf design culture: \u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac \u03ba\u03b5\u03c1\u03b4\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b1\u03bd \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03b4\u03b5\u03bd \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c4\u03b9 \u03c0\u03bf\u03c5\u03bb\u03ac\u03c2, \u03b1\u03bb\u03bb\u03ac \u03bd\u03b9\u03ce\u03b8\u03b5\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03b1\u03be\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03c4\u03bf \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0418\u0437\u0442\u043e\u0447\u043d\u0438\u0446\u0438:<\/strong> <a href=\"https:\/\/www.designweek.co.uk\/milan-design-weeks-automotive-edge\/\" target=\"_blank\" rel=\"noopener\">Design Week: Milan Design Week\u2019s automotive edge<\/a>, <a href=\"https:\/\/www.iea.org\/reports\/global-ev-outlook-2025\" target=\"_blank\" rel=\"noopener\">International Energy Agency: Global EV Outlook 2025<\/a>, <a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\" target=\"_blank\" rel=\"noopener\">McKinsey: The value of getting personalization right<\/a>, <a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noopener\">Baymard Institute: Cart Abandonment Rate Statistics<\/a><\/p>\n\n\n\n<section class=\"td-service-cta\" aria-label=\"\u03a3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ae \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1 TWO DOTS\">\n  <div class=\"td-service-cta-content\">\n    <p class=\"td-service-cta-eyebrow\">TWO DOTS<\/p>\n    <h2>\u0398\u03ad\u03bb\u03b5\u03c4\u03b5 \u03c4\u03bf e-shop \u03c3\u03b1\u03c2 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c3\u03b5 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2;<\/h2>\n    <p>\u0397 \u03c3\u03c9\u03c3\u03c4\u03ae \u03ba\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03ae e-shop \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03b9 design, \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf, \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1 \u03ba\u03b1\u03b9 conversion strategy \u03c3\u03b5 \u03bc\u03af\u03b1 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c0\u03bf\u03c5 \u03b2\u03bf\u03b7\u03b8\u03ac \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03c3\u03b5\u03b9 \u03c0\u03b9\u03bf \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1.<\/p>\n    <div class=\"td-service-cta-actions\"><a class=\"td-service-cta-button\" href=\"https:\/\/twodots.gr\/kataskevi-eshop\/\">\u0394\u03b5\u03af\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1 \u03ba\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03ae\u03c2 e-shop<\/a><\/div>\n  <\/div>\n<\/section>\n\n\n\n<h2 class=\"td-faq-heading wp-block-heading\" id=\"sychnes-erotiseis\">\u0427\u0435\u0441\u0442\u043e \u0437\u0430\u0434\u0430\u0432\u0430\u043d\u0438 \u0432\u044a\u043f\u0440\u043e\u0441\u0438<\/h2>\n\n\n\n<div class=\"td-faq\">\n  <details class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf Milan Design Week;<\/summary><div class=\"td-faq-content\"><p>\u03a4\u03bf Milan Design Week \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03bf \u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c2 design \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03c0\u03ce\u03c2 \u03bf\u03b9 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c2 \u03c7\u03c4\u03af\u03b6\u03bf\u03c5\u03bd \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03c3\u03bc\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1, \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03af\u03b1 \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c7\u03ce\u03c1\u03bf\u03c5\u03c2, \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c6\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2.<\/p><\/div><\/details>\n  <details class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf Milan Design Week \u03c4\u03bf automotive design;<\/summary><div class=\"td-faq-content\"><p>\u0394\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03b1\u03c5\u03c4\u03bf\u03ba\u03b9\u03bd\u03b7\u03c4\u03bf\u03b2\u03b9\u03bf\u03bc\u03b7\u03c7\u03b1\u03bd\u03af\u03b5\u03c2 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c4\u03bf design \u03c9\u03c2 \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7\u03c2 \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2, \u03c0\u03c1\u03bf\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03b1\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2, \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03ba\u03b1\u03c4\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03b7 \u03c0\u03ad\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c1\u03bf\u03b4\u03b9\u03b1\u03b3\u03c1\u03b1\u03c6\u03ad\u03c2.<\/p><\/div><\/details>\n  <details class=\"td-faq-item\"><summary class=\"td-faq-title\">\u0393\u03b9\u03b1\u03c4\u03af \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03c4\u03bf Brand Experience \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 e-commerce brand;<\/summary><div class=\"td-faq-content\"><p>\u03a4\u03bf Brand Experience \u03b2\u03bf\u03b7\u03b8\u03ac \u03ad\u03bd\u03b1 e-commerce brand \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03b5\u03af, \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03b5\u03b9 conversion, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03b5\u03af \u03c4\u03b7 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03ae \u03c4\u03b7\u03bd \u03c4\u03b9\u03bc\u03ae.<\/p><\/div><\/details>\n  <details class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf automotive design \u03c3\u03b5 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1;<\/summary><div class=\"td-faq-content\"><p>\u039c\u03b5 \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2, \u03c5\u03bb\u03b9\u03ba\u03ac, \u03c6\u03c9\u03c4\u03b9\u03c3\u03bc\u03cc, \u03ae\u03c7\u03bf, storytelling \u03ba\u03b1\u03b9 immersive \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03bf \u03cc\u03c7\u03b7\u03bc\u03b1 \u03c9\u03c2 \u03bc\u03ad\u03c1\u03bf\u03c2 \u03b5\u03bd\u03cc\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c5 \u03b6\u03c9\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c9\u03c2 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03cc \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd.<\/p><\/div><\/details>\n  <details class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c4\u03b7\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 \u03c3\u03c4\u03bf e-commerce;<\/summary><div class=\"td-faq-content\"><p>\u0397 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c0\u03b9\u03bf \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ae \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7, \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03b3\u03b5\u03bd\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03b5\u03b9 engagement, conversion rate \u03ba\u03b1\u03b9 \u03c0\u03b9\u03c3\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd.<\/p><\/div><\/details>\n  <details class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03ad\u03bd\u03b1 e-shop \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03b5\u03b9 \u03c4\u03bf Brand Experience;<\/summary><div class=\"td-faq-content\"><p>\u039c\u03b5 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03c4\u03bf\u03c0\u03bf\u03b8\u03ad\u03c4\u03b7\u03c3\u03b7, \u03b9\u03c3\u03c7\u03c5\u03c1\u03ad\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c1\u03bf\u03ad\u03c2, \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03bf friction \u03c3\u03c4\u03bf checkout, \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b7 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ae \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c3\u03b5 \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1.<\/p><\/div><\/details>\n  <details class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc \u03bc\u03ac\u03b8\u03b7\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 e-commerce owners;<\/summary><div class=\"td-faq-content\"><p>\u03a4\u03bf \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc \u03bc\u03ac\u03b8\u03b7\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03b4\u03b5\u03bd \u03ad\u03c1\u03c7\u03b5\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03b1\u03c0\u03cc \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c8\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b1\u03bb\u03bb\u03ac \u03b1\u03c0\u03cc \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1, \u03c0\u03b9\u03bf \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b1\u03b2\u03b5\u03b2\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03b5\u03c0\u03b1\u03c6\u03ae\u03c2.<\/p><\/div><\/details>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u03a4\u03bf Milan Design Week \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c0\u03ce\u03c2 \u03c4\u03bf automotive design \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 brand \u03ba\u03b1\u03b9 \u03c4\u03b9 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03bc\u03ac\u03b8\u03bf\u03c5\u03bd \u03c4\u03b1 e-commerce brands \u03b3\u03b9\u03b1 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7, \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2.<\/p>","protected":false},"author":1,"featured_media":74463,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[202],"tags":[9504,9502,3854,7215,9503],"class_list":["post-74464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-automotive-design","tag-brand-experience","tag-customer-experience","tag-e-commerce-branding","tag-milan-design-week"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/posts\/74464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/comments?post=74464"}],"version-history":[{"count":0,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/posts\/74464\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/media\/74463"}],"wp:attachment":[{"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/media?parent=74464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/categories?post=74464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/tags?post=74464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}