{"id":74773,"date":"2026-05-31T08:14:09","date_gmt":"2026-05-31T05:14:09","guid":{"rendered":"https:\/\/twodots.gr\/?p=74773"},"modified":"2026-05-31T08:16:02","modified_gmt":"2026-05-31T05:16:02","slug":"mporei-i-exypni-technologia-sta-xenodocheia-na-xeperasei-ton-eayto-tis","status":"publish","type":"post","link":"https:\/\/twodots.gr\/bg\/mporei-i-exypni-technologia-sta-xenodocheia-na-xeperasei-ton-eayto-tis\/","title":{"rendered":"\u039c\u03c0\u03bf\u03c1\u03b5\u03af \u03b7 \u03ad\u03be\u03c5\u03c0\u03bd\u03b7 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03c3\u03c4\u03b1 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03b1 \u03bd\u03b1 \u03be\u03b5\u03c0\u03b5\u03c1\u03ac\u03c3\u03b5\u03b9 \u03c4\u03bf\u03bd \u03b5\u03b1\u03c5\u03c4\u03cc \u03c4\u03b7\u03c2;"},"content":{"rendered":"<div class=\"td-article-toc\"><div class=\"td-toc-title\">\u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03b1<\/div><ul><li><a href=\"#to-smart-hotel-os-proeidopoiisi-gia-kathe-psifiaki-epicheirisi\">\u03a4\u03bf smart hotel \u03c9\u03c2 \u03c0\u03c1\u03bf\u03b5\u03b9\u03b4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7<\/a><\/li><li><a href=\"#poy-kerdizei-kai-poy-kindyneyei-to-exypno-xenodocheio\">\u03a0\u03bf\u03cd \u03ba\u03b5\u03c1\u03b4\u03af\u03b6\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03cd \u03ba\u03b9\u03bd\u03b4\u03c5\u03bd\u03b5\u03cd\u03b5\u03b9 \u03c4\u03bf \u03ad\u03be\u03c5\u03c0\u03bd\u03bf \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03bf<\/a><\/li><li><a href=\"#ta-dedomena-i-asfaleia-kai-to-kostos-toy-lathoys\">\u03a4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1, \u03b7 \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03bb\u03ac\u03b8\u03bf\u03c5\u03c2<\/a><\/li><li><a href=\"#ti-mporoyn-na-mathoyn-oi-e-commerce-owners-apo-to-hotel-tech\">\u03a4\u03b9 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03bc\u03ac\u03b8\u03bf\u03c5\u03bd \u03bf\u03b9 e-commerce owners \u03b1\u03c0\u03cc \u03c4\u03bf hotel tech<\/a><\/li><li><a href=\"#step-by-step-odigos-gia-technologia-poy-den-xeperna-tin-epicheirisi\">Step-by-Step \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u00ab\u03be\u03b5\u03c0\u03b5\u03c1\u03bd\u03ac\u00bb \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7<\/a><\/li><li><a href=\"#to-mellon-anikei-stin-isychi-chrisimi-technologia\">\u03a4\u03bf \u03bc\u03ad\u03bb\u03bb\u03bf\u03bd \u03b1\u03bd\u03ae\u03ba\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03ae\u03c3\u03c5\u03c7\u03b7, \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1<\/a><\/li><\/ul><\/div>\n\n\n<div class=\"td-article-lede\"><p>\u03a4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf \u03c3\u03c5\u03bd\u03bf\u03c8\u03af\u03b6\u03b5\u03b9 \u03c4\u03b1 \u03c0\u03b9\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c3\u03b5 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03bf\u03c5\u03bd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ae \u03bf\u03c1\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1, \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf.<\/p><\/div>\n\n<h2 id=\"to-smart-hotel-os-proeidopoiisi-gia-kathe-psifiaki-epicheirisi\">\u03a4\u03bf smart hotel \u03c9\u03c2 \u03c0\u03c1\u03bf\u03b5\u03b9\u03b4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7<\/h2><p>\u03a4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf \u03c4\u03bf\u03c5 DesignNews \u03bc\u03b5 \u03c4\u03af\u03c4\u03bb\u03bf \u00abCan Smart Hotel Tech Outsmart Itself?\u00bb \u03b8\u03ad\u03c4\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03b5\u03c1\u03ce\u03c4\u03b7\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03be\u03b5\u03c0\u03b5\u03c1\u03bd\u03ac \u03ba\u03b1\u03c4\u03ac \u03c0\u03bf\u03bb\u03cd \u03c4\u03bf\u03bd \u03ba\u03bb\u03ac\u03b4\u03bf \u03c4\u03b7\u03c2 \u03c6\u03b9\u03bb\u03bf\u03be\u03b5\u03bd\u03af\u03b1\u03c2: \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03b7 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03c0\u03bf\u03c5 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03c3\u03c4\u03b7\u03ba\u03b5 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c0\u03b9\u03bf \u03ac\u03bd\u03b5\u03c4\u03b7, \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03b7 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03c4\u03b5\u03bb\u03b9\u03ba\u03ac \u03c4\u03cc\u03c3\u03bf \u03c0\u03b5\u03c1\u03af\u03c0\u03bb\u03bf\u03ba\u03b7 \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b7 \u03c4\u03c1\u03b9\u03b2\u03ae \u03b1\u03c0\u03cc \u03cc\u03c3\u03b7 \u03bb\u03cd\u03bd\u03b5\u03b9; \u03a4\u03bf smart hotel \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03b3\u03b9\u03b1 e-commerce owners, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03c3\u03c5\u03b3\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03bd\u03b5\u03b9 \u03c3\u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03c4\u03b9\u03c2 \u03af\u03b4\u03b9\u03b5\u03c2 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ad\u03c2 \u03c5\u03c0\u03bf\u03c3\u03c7\u03ad\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b2\u03bb\u03ad\u03c0\u03bf\u03c5\u03bc\u03b5 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03b5\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf: \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2, IoT, \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03af\u03ba\u03b5\u03c5\u03c3\u03b7, real-time data, mobile \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2, self-service \u03c1\u03bf\u03ad\u03c2, \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ae \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c4\u03b7\u03bd \u03c0\u03bf\u03bb\u03c5\u03c0\u03bb\u03bf\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03af\u03c3\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03bf\u03b8\u03cc\u03bd\u03b7. <span class=\"td-inline-links\">\u0394\u03b5\u03c2 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2: <a href=\"https:\/\/twodots.gr\/digital-marketing-seo\/\">\u0426\u0438\u0444\u0440\u043e\u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0438 SEO<\/a>, <a href=\"https:\/\/twodots.gr\/aftomatismoi-epicheiriseon-ai\/\">\u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd &amp; AI<\/a>, <a href=\"https:\/\/twodots.gr\/kataskevi-istoselidon\/\">\u03ba\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03ae \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd<\/a>, <a href=\"https:\/\/twodots.gr\/kataskevi-eshop\/\">\u03ba\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03ae e-shop<\/a>.<\/span><\/p><p>\u03a3\u03c4\u03b7\u03bd \u03c0\u03c1\u03ac\u03be\u03b7, \u03ad\u03bd\u03b1 \u03ad\u03be\u03c5\u03c0\u03bd\u03bf \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03bf \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 contactless check-in, \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc \u03ba\u03bb\u03b5\u03b9\u03b4\u03af \u03c3\u03c4\u03bf \u03ba\u03b9\u03bd\u03b7\u03c4\u03cc, \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03bf \u03c6\u03c9\u03c4\u03b9\u03c3\u03bc\u03cc, \u03ad\u03be\u03c5\u03c0\u03bd\u03bf \u03b8\u03b5\u03c1\u03bc\u03bf\u03c3\u03c4\u03ac\u03c4\u03b7, voice control, \u03c0\u03c1\u03bf\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03bf \u03c0\u03c1\u03bf\u03c6\u03af\u03bb \u03c4\u03bf\u03c5 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7, predictive maintenance \u03ba\u03b1\u03b9 \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ae \u03c4\u03b9\u03bc\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7. \u0391\u03bd \u03cc\u03bb\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03c3\u03c9\u03c3\u03c4\u03ac, \u03c4\u03bf guest experience \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03b9\u03bf \u03ac\u03bc\u03b5\u03c3\u03bf, \u03c0\u03b9\u03bf \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03cc \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03cc \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7. \u0391\u03bd \u03cc\u03bc\u03c9\u03c2 \u03c4\u03b1 \u03c3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac \u03b5\u03bd\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b1, \u03b1\u03bd \u03bf\u03b9 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03bf\u03af \u03b4\u03b5\u03bd \u03ad\u03c7\u03bf\u03c5\u03bd \u03b5\u03c6\u03b5\u03b4\u03c1\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b5\u03c2, \u03b1\u03bd \u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd 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\u03b5\u03b3\u03ba\u03b1\u03c4\u03ad\u03c3\u03c4\u03b7\u03c3\u03b5.<\/p><p>\u0393\u03b9\u03b1 \u03ad\u03bd\u03b1\u03bd \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b7 e-commerce, \u03c4\u03bf \u03bc\u03ac\u03b8\u03b7\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ac\u03bc\u03b5\u03c3\u03bf. \u03a4\u03bf \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c4\u03bf \u03b4\u03b9\u03ba\u03cc \u03c4\u03bf\u03c5 \u03bf\u03b9\u03ba\u03bf\u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ce\u03bd: CMS, ERP, CRM, CDP, email marketing platform, analytics, payment gateways, recommendation engines, logistics integrations, chatbots \u03ba\u03b1\u03b9 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 customer support. \u038c\u03c0\u03c9\u03c2 \u03c3\u03c4\u03bf hotel tech, \u03b7 \u03b1\u03be\u03af\u03b1 \u03b4\u03b5\u03bd \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c0\u03cc\u03c3\u03b5\u03c2 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b5\u03c2 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c4\u03b5\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7, \u03b1\u03bb\u03bb\u03ac \u03c3\u03c4\u03bf \u03b1\u03bd \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c4\u03bf\u03cd\u03bd \u03bc\u03af\u03b1 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae. \u03a4\u03bf smart hotel, \u03bb\u03bf\u03b9\u03c0\u03cc\u03bd, \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03bc\u03b9\u03b1 \u03c4\u03ac\u03c3\u03b7 \u03c6\u03b9\u03bb\u03bf\u03be\u03b5\u03bd\u03af\u03b1\u03c2. \u0395\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 case study \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c0\u03ce\u03c2 \u03c7\u03c4\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ae \u03b1\u03c0\u03bf\u03c4\u03c5\u03b3\u03c7\u03ac\u03bd\u03b5\u03b9 \u03bc\u03b9\u03b1 omnichannel \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03cc\u03c4\u03b1\u03bd \u03b7 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03c0\u03c1\u03bf\u03b7\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2.<\/p><h2 id=\"poy-kerdizei-kai-poy-kindyneyei-to-exypno-xenodocheio\">\u03a0\u03bf\u03cd \u03ba\u03b5\u03c1\u03b4\u03af\u03b6\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03cd \u03ba\u03b9\u03bd\u03b4\u03c5\u03bd\u03b5\u03cd\u03b5\u03b9 \u03c4\u03bf \u03ad\u03be\u03c5\u03c0\u03bd\u03bf \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03bf<\/h2><p>\u0397 \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7 \u03c4\u03bf\u03c5 smart hotel \u03b5\u03af\u03bd\u03b1\u03b9 \u03b9\u03c3\u03c7\u03c5\u03c1\u03ae \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae 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\u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7. \u0388\u03bd\u03b1 contactless check-in \u03c0\u03bf\u03c5 \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03c4\u03ad\u03c3\u03c3\u03b5\u03c1\u03b1 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1, \u03b4\u03cd\u03bf \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ad\u03c2, \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03af\u03c9\u03c3\u03b7 \u03bc\u03ad\u03c3\u03c9 email \u03ba\u03b1\u03b9 \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 Bluetooth \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03b7\u03b3\u03bc\u03ad\u03bd\u03bf, \u03b1\u03bb\u03bb\u03ac \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03b9\u03ba\u03ac \u03ba\u03bf\u03c5\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03cc. \u0388\u03bd\u03b1 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc \u03ba\u03bb\u03b5\u03b9\u03b4\u03af \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03cc\u03c4\u03b1\u03bd \u03c0\u03ad\u03c3\u03b5\u03b9 \u03b7 \u03bc\u03c0\u03b1\u03c4\u03b1\u03c1\u03af\u03b1 \u03c4\u03bf\u03c5 \u03ba\u03b9\u03bd\u03b7\u03c4\u03bf\u03cd \u03ae \u03cc\u03c4\u03b1\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03ac\u03b3\u03c7\u03bf\u03c2 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae \u03c0\u03bf\u03c5 \u03bf \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7\u03c2 \u03b8\u03ad\u03bb\u03b5\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03bd\u03b1 \u03bc\u03c0\u03b5\u03b9 \u03c3\u03c4\u03bf \u03b4\u03c9\u03bc\u03ac\u03c4\u03b9\u03cc \u03c4\u03bf\u03c5. \u0391\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b1, \u03ad\u03bd\u03b1 e-shop \u03bc\u03b5 \u03b5\u03be\u03b5\u03bb\u03b9\u03b3\u03bc\u03ad\u03bd\u03b7 \u03bc\u03b7\u03c7\u03b1\u03bd\u03ae e-commerce personalization \u03b1\u03bb\u03bb\u03ac \u03b1\u03c1\u03b3\u03cc checkout, \u03b1\u03c3\u03b1\u03c6\u03b5\u03af\u03c2 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03b4\u03cd\u03bd\u03b1\u03bc\u03bf customer support \u03c7\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc: \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7.<\/p><p>\u0397 \u03c3\u03c5\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03c0\u03b9\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03cc\u03c4\u03b1\u03bd \u03bc\u03c0\u03b1\u03af\u03bd\u03bf\u03c5\u03bd \u03c3\u03c4\u03bf \u03c0\u03b1\u03b9\u03c7\u03bd\u03af\u03b4\u03b9 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1. \u0397 \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03af\u03ba\u03b5\u03c5\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ac \u03b9\u03c3\u03c7\u03c5\u03c1\u03ae, \u03cc\u03bc\u03c9\u03c2 \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03bb\u03b5\u03c0\u03c4\u03ae \u03b9\u03c3\u03bf\u03c1\u03c1\u03bf\u03c0\u03af\u03b1 \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03c4\u03b7 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03af\u03c3\u03b8\u03b7\u03c3\u03b7 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7\u03c2. \u03a4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c4\u03b7\u03c2 McKinsey \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c5\u03c8\u03b7\u03bb\u03ad\u03c2 \u03c0\u03c1\u03bf\u03c3\u03b4\u03bf\u03ba\u03af\u03b5\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf personalization, \u03b1\u03bb\u03bb\u03ac \u03c4\u03b1\u03c5\u03c4\u03cc\u03c7\u03c1\u03bf\u03bd\u03b1 \u03b1\u03c0\u03bf\u03b3\u03bf\u03b7\u03c4\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b1\u03bd \u03b7 \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03af\u03ba\u03b5\u03c5\u03c3\u03b7 \u03b1\u03c0\u03bf\u03c4\u03c5\u03b3\u03c7\u03ac\u03bd\u03b5\u03b9 \u03ae \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ac\u03c3\u03c4\u03bf\u03c7\u03b7. \u038c\u03c0\u03c9\u03c2 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1, \u03b7 \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03af\u03ba\u03b5\u03c5\u03c3\u03b7 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03cc\u03c3\u03bf \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b1\u03bd\u03b1\u03b3\u03bf\u03c1\u03ac, \u03ba\u03ac\u03c4\u03b9 \u03c0\u03bf\u03c5 \u03b1\u03c6\u03bf\u03c1\u03ac \u03ac\u03bc\u03b5\u03c3\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03b5\u03b9 \u03c3\u03b5 CRM, recommendations \u03ba\u03b1\u03b9 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2.<\/p>\n<div class=\"td-chart td-chart--horizontal\"><p class=\"td-chart-title\">\u0397 \u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03af\u03ba\u03b5\u03c5\u03c3\u03b7\u03c2 \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd<\/p><p class=\"td-chart-subtitle\">\u03a0\u03b7\u03b3\u03ae: McKinsey, Next in Personalization 2021<\/p><div class=\"td-chart-body\"><div class=\"td-chart-row\"><div class=\"td-chart-label\">\u03a0\u03b5\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5\u03bd \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03b9\u03b4\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:91.0%\"><\/div><\/div><div class=\"td-chart-value\">71%<\/div><\/div><div class=\"td-chart-row\"><div class=\"td-chart-label\">\u0391\u03c0\u03bf\u03b3\u03bf\u03b7\u03c4\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b1\u03bd \u03b4\u03b5\u03bd \u03c3\u03c5\u03bc\u03b2\u03b1\u03af\u03bd\u03b5\u03b9<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:97.4%\"><\/div><\/div><div class=\"td-chart-value\">76%<\/div><\/div><div class=\"td-chart-row\"><div class=\"td-chart-label\">\u0397 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c3\u03b5 \u03b5\u03be\u03ad\u03c4\u03b1\u03c3\u03b7 brand<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:97.4%\"><\/div><\/div><div class=\"td-chart-value\">76%<\/div><\/div><div class=\"td-chart-row\"><div class=\"td-chart-label\">\u0397 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03c0\u03b1\u03bd\u03b1\u03b3\u03bf\u03c1\u03ac\u03c2<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:100.0%\"><\/div><\/div><div class=\"td-chart-value\">78%<\/div><\/div><\/div><\/div>\n<p>\u03a4\u03bf \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c3\u03c4\u03bf\u03af\u03c7\u03b7\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 smart hotel, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 e-commerce brand, \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03c3\u03b5 \u03b1\u03cc\u03c1\u03b1\u03c4\u03b7 \u03c5\u03c0\u03bf\u03b4\u03bf\u03bc\u03ae \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03c3\u03b5 \u03b5\u03bc\u03c0\u03cc\u03b4\u03b9\u03bf. \u039f \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03b4\u03b5\u03bd \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9 \u03b1\u03bd \u03c4\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03c0\u03af\u03c3\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03bf\u03bd\u03bf\u03bc\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 PMS integration, CDP, IoT platform \u03ae marketing automation. \u0395\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03ce\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03ae \u03c4\u03bf\u03c5 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc \u03ba\u03cc\u03c0\u03bf. \u0391\u03bd \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03bb\u03ac\u03b2\u03b5\u03b9 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2, \u03bd\u03b1 \u03bc\u03b5\u03b9\u03ce\u03c3\u03b5\u03b9 friction \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1, \u03b7 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7. \u0391\u03bd \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c7\u03c9\u03c1\u03af\u03c2 \u03c3\u03b1\u03c6\u03ae \u03c3\u03ba\u03bf\u03c0\u03cc, \u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b8\u03bf\u03c1\u03c5\u03b2\u03ce\u03b4\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b7 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9.<\/p><h2 id=\"ta-dedomena-i-asfaleia-kai-to-kostos-toy-lathoys\">\u03a4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1, \u03b7 \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03bb\u03ac\u03b8\u03bf\u03c5\u03c2<\/h2><p>\u0397 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03b4\u03c5\u03bd\u03b1\u03bc\u03af\u03b1 \u03c0\u03bf\u03bb\u03bb\u03ce\u03bd \u03ad\u03be\u03c5\u03c0\u03bd\u03c9\u03bd \u03c5\u03c0\u03bf\u03b4\u03bf\u03bc\u03ce\u03bd \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03ad\u03bb\u03bb\u03b5\u03b9\u03c8\u03b7 \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03bf\u03bc\u03af\u03b1\u03c2, \u03b1\u03bb\u03bb\u03ac \u03b7 \u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03b9\u03ba\u03ae \u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c3\u03b7 \u03b1\u03c0\u03cc \u03b4\u03b9\u03b1\u03c3\u03c5\u03bd\u03b4\u03b5\u03b4\u03b5\u03bc\u03ad\u03bd\u03b1 \u03c3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03ad\u03c7\u03bf\u03c5\u03bd \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03c4\u03b5\u03af \u03bc\u03b5 privacy by design \u03ba\u03b1\u03b9 security by design \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03ae. \u03a4\u03bf IoT \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03c9\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03ae\u03c1\u03b5\u03c2, \u03ad\u03be\u03c5\u03c0\u03bd\u03b5\u03c2 \u03ba\u03bb\u03b5\u03b9\u03b4\u03b1\u03c1\u03b9\u03ad\u03c2, \u03c3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c6\u03c9\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd, \u03ba\u03ac\u03bc\u03b5\u03c1\u03b5\u03c2, access points, \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c0\u03c4\u03ce\u03bd \u03ba\u03b1\u03b9 APIs \u03bc\u03b5 \u03c4\u03c1\u03af\u03c4\u03bf\u03c5\u03c2 \u03c0\u03b1\u03c1\u03cc\u03c7\u03bf\u03c5\u03c2. \u039a\u03ac\u03b8\u03b5 \u03bd\u03ad\u03bf endpoint \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03b1\u03c0\u03bf\u03c4\u03c5\u03c7\u03af\u03b1\u03c2. \u039a\u03ac\u03b8\u03b5 \u03bd\u03ad\u03b1 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03b3\u03b9\u03b1 \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7\u03c2, \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03b1\u03c6\u03ae \u03c3\u03c5\u03bc\u03b2\u03ac\u03bd\u03c4\u03c9\u03bd, \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03ce\u03c3\u03b5\u03b9\u03c2 \u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03b9\u03ba\u03bf\u03cd \u03ba\u03b1\u03b9 \u03c3\u03b1\u03c6\u03ae \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae data privacy.<\/p><p>\u0393\u03b9\u03b1 e-commerce owners, \u03b7 \u03b1\u03bd\u03b1\u03bb\u03bf\u03b3\u03af\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c6\u03b1\u03bd\u03ae\u03c2. \u039a\u03ac\u03b8\u03b5 plugin, \u03ba\u03ac\u03b8\u03b5 script \u03c4\u03c1\u03af\u03c4\u03bf\u03c5 \u03bc\u03ad\u03c1\u03bf\u03c5\u03c2, \u03ba\u03ac\u03b8\u03b5 integration \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ce\u03bd, \u03ba\u03ac\u03b8\u03b5 pixel \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf live chat \u03c0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c4\u03b5\u03b9 \u03b1\u03be\u03af\u03b1, \u03b1\u03bb\u03bb\u03ac \u03c0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c4\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03c1\u03af\u03c3\u03ba\u03bf. \u03a4\u03bf \u03b5\u03c1\u03ce\u03c4\u03b7\u03bc\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b5\u03c2, \u03b1\u03bb\u03bb\u03ac \u03b1\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 governance. \u03a0\u03bf\u03b9\u03bf\u03c2 \u03ad\u03c7\u03b5\u03b9 \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u03c3\u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1; \u03a0\u03cc\u03c4\u03b5 \u03ad\u03b3\u03b9\u03bd\u03b5 \u03bf \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03bf\u03c2 \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2 \u03b4\u03b9\u03ba\u03b1\u03b9\u03c9\u03bc\u03ac\u03c4\u03c9\u03bd; \u03a0\u03bf\u03b9\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03c6\u03bf\u03c1\u03c4\u03ce\u03bd\u03bf\u03c5\u03bd \u03c3\u03c4\u03bf checkout; \u03a4\u03b9 \u03c3\u03c5\u03bc\u03b2\u03b1\u03af\u03bd\u03b5\u03b9 \u03b1\u03bd \u03c0\u03ad\u03c3\u03b5\u03b9 \u03c4\u03bf payment gateway; \u03a5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c7\u03b5\u03b9\u03c1\u03bf\u03ba\u03af\u03bd\u03b7\u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1; \u03a5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 incident response plan; \u0391\u03c5\u03c4\u03ad\u03c2 \u03bf\u03b9 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b1\u03ba\u03bf\u03cd\u03b3\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ad\u03c2, \u03b1\u03bb\u03bb\u03ac \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ad\u03c2, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b7 \u03b4\u03b9\u03b1\u03ba\u03bf\u03c0\u03ae \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u03c2, \u03b7 \u03b1\u03c0\u03ce\u03bb\u03b5\u03b9\u03b1 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b7 \u03c0\u03b1\u03c1\u03b1\u03b2\u03af\u03b1\u03c3\u03b7 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03c5\u03bd \u03ac\u03bc\u03b5\u03c3\u03b1 \u03c4\u03b1 \u03ad\u03c3\u03bf\u03b4\u03b1.<\/p><p>\u0397 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ae \u03b4\u03b9\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae. \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03bf IBM Cost of a Data Breach Report, \u03c4\u03bf \u03bc\u03ad\u03c3\u03bf \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b2\u03af\u03b1\u03c3\u03b7\u03c2 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03ad\u03c6\u03c4\u03b1\u03c3\u03b5 \u03c4\u03b1 4,88 \u03b5\u03ba\u03b1\u03c4. \u03b4\u03bf\u03bb\u03ac\u03c1\u03b9\u03b1 \u03c4\u03bf 2024, \u03b1\u03c0\u03cc 3,86 \u03b5\u03ba\u03b1\u03c4. \u03b4\u03bf\u03bb\u03ac\u03c1\u03b9\u03b1 \u03c4\u03bf 2020. \u0397 \u03c4\u03ac\u03c3\u03b7 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03c0\u03bf\u03bb\u03c5\u03c0\u03bb\u03bf\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03bf\u03cd \u03bf\u03b9\u03ba\u03bf\u03c3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03b7 \u03ba\u03b1\u03b8\u03c5\u03c3\u03c4\u03ad\u03c1\u03b7\u03c3\u03b7 \u03c3\u03c4\u03bf\u03bd \u03b5\u03bd\u03c4\u03bf\u03c0\u03b9\u03c3\u03bc\u03cc \u03c0\u03b5\u03c1\u03b9\u03c3\u03c4\u03b1\u03c4\u03b9\u03ba\u03ce\u03bd \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c3\u03bf\u03b2\u03b1\u03c1\u03cc \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03cc \u03b1\u03bd\u03c4\u03af\u03ba\u03c4\u03c5\u03c0\u03bf. \u03a3\u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03bc\u03ad\u03c3\u03bf\u03c5 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b2\u03af\u03b1\u03c3\u03b7\u03c2 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03c4\u03b1 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1.<\/p>\n<div class=\"td-chart td-chart--line\"><p class=\"td-chart-title\">\u039c\u03ad\u03c3\u03bf \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b2\u03af\u03b1\u03c3\u03b7\u03c2 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd<\/p><p class=\"td-chart-subtitle\">\u03a0\u03b7\u03b3\u03ae: IBM Cost of a Data Breach Report 2020-2024<\/p><div class=\"td-chart-body\"><div class=\"td-chart-line-wrap\"><svg class=\"td-chart-svg-line\" viewbox=\"0 0 100 100\" preserveaspectratio=\"none\"><line class=\"td-chart-line-segment\" x1=\"2.00\" y1=\"98.00\" x2=\"26.00\" y2=\"62.24\" \/><line class=\"td-chart-line-segment\" x1=\"26.00\" y1=\"62.24\" x2=\"50.00\" y2=\"51.88\" \/><line class=\"td-chart-line-segment\" x1=\"50.00\" y1=\"51.88\" x2=\"74.00\" y2=\"42.47\" \/><line class=\"td-chart-line-segment\" x1=\"74.00\" y1=\"42.47\" x2=\"98.00\" y2=\"2.00\" \/><\/svg><div class=\"td-chart-node-html\" style=\"--x:2.00%;--y:2.00%\"><\/div><div class=\"td-chart-node-html\" style=\"--x:26.00%;--y:37.76%\"><\/div><div class=\"td-chart-node-html\" style=\"--x:50.00%;--y:48.12%\"><\/div><div class=\"td-chart-node-html\" style=\"--x:74.00%;--y:57.53%\"><\/div><div class=\"td-chart-node-html\" style=\"--x:98.00%;--y:98.00%\"><\/div><div class=\"td-chart-point\" style=\"--x:2.00%;--y:2.00%\"><span class=\"td-chart-point-label\">2020<\/span><span class=\"td-chart-point-val\">3.86\u03b5\u03ba\u03b1\u03c4. $<\/span><\/div><div class=\"td-chart-point\" style=\"--x:26.00%;--y:37.76%\"><span class=\"td-chart-point-label\">2021<\/span><span class=\"td-chart-point-val\">4.24\u03b5\u03ba\u03b1\u03c4. $<\/span><\/div><div class=\"td-chart-point\" style=\"--x:50.00%;--y:48.12%\"><span class=\"td-chart-point-label\">2022<\/span><span class=\"td-chart-point-val\">4.35\u03b5\u03ba\u03b1\u03c4. $<\/span><\/div><div class=\"td-chart-point\" style=\"--x:74.00%;--y:57.53%\"><span class=\"td-chart-point-label\">2023<\/span><span class=\"td-chart-point-val\">4.45\u03b5\u03ba\u03b1\u03c4. $<\/span><\/div><div class=\"td-chart-point\" style=\"--x:98.00%;--y:98.00%\"><span class=\"td-chart-point-label\">2024<\/span><span class=\"td-chart-point-val\">4.88\u03b5\u03ba\u03b1\u03c4. $<\/span><\/div><\/div><\/div><\/div>\n<p>\u0397 \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1 \u03cc\u03bc\u03c9\u03c2 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03b8\u03ad\u03bc\u03b1 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2. \u0395\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03b8\u03ad\u03bc\u03b1 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2. \u0397 Cisco \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf 86% \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c3\u03af\u03b1 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03ce\u03bd \u03c4\u03bf\u03c5 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03ba\u03b1\u03b9 \u03b8\u03ad\u03bb\u03b5\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf. \u0391\u03c5\u03c4\u03cc \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03b4\u03b9\u03b1\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1 \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bb\u03bb\u03bf\u03b3\u03ae \u03ba\u03b1\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03bf\u03bc\u03b9\u03ba\u03ae \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03ad\u03c1\u03b5\u03b9\u03b1, \u03b1\u03bb\u03bb\u03ac \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7. \u0388\u03bd\u03b1 smart hotel \u03c0\u03bf\u03c5 \u03b5\u03be\u03b7\u03b3\u03b5\u03af \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac \u03b3\u03b9\u03b1\u03c4\u03af \u03b6\u03b7\u03c4\u03ac \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u03c3\u03b5 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c3\u03af\u03b1\u03c2, \u03c0\u03ce\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c4\u03bf \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc \u03ba\u03bb\u03b5\u03b9\u03b4\u03af \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b5\u03c2 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2 \u03ad\u03c7\u03b5\u03b9 \u03bf \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b2\u03ac\u03c3\u03b7 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2. \u03a4\u03bf \u03af\u03b4\u03b9\u03bf \u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 e-shop \u03c0\u03bf\u03c5 \u03b5\u03be\u03b7\u03b3\u03b5\u03af cookies, personalization, email preferences, loyalty data \u03ba\u03b1\u03b9 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c0\u03bf\u03c1\u03c1\u03ae\u03c4\u03bf\u03c5 \u03bc\u03b5 \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b7\u03c4\u03ae \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03bd\u03bf\u03bc\u03b9\u03ba\u03ac \u03b1\u03c3\u03c6\u03b1\u03bb\u03ae.<\/p>\n<div class=\"td-chart td-chart--donut\"><p class=\"td-chart-title\">\u039a\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03cc \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b9\u03b4\u03b9\u03c9\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1<\/p><p class=\"td-chart-subtitle\">\u03a0\u03b7\u03b3\u03ae: Cisco Consumer Privacy Survey 2023<\/p><div class=\"td-chart-body\"><div class=\"td-donut\" style=\"--p:86.0;--c1:#FCA311;--c2:#030633\"><\/div><div class=\"td-donut-legend\"><div class=\"td-donut-legend-row\"><span class=\"td-donut-swatch\" style=\"--td-swatch-color:#FCA311\"><\/span><span class=\"td-donut-label\">\u0395\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 data privacy \u03ba\u03b1\u03b9 \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf<\/span><span class=\"td-donut-val\">86%<\/span><\/div><div class=\"td-donut-legend-row\"><span class=\"td-donut-swatch\" style=\"--td-swatch-color:#030633\"><\/span><span class=\"td-donut-label\">\u039b\u03bf\u03b9\u03c0\u03bf\u03af \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2<\/span><span class=\"td-donut-val\">14%<\/span><\/div><\/div><\/div><\/div>\n<h2 id=\"ti-mporoyn-na-mathoyn-oi-e-commerce-owners-apo-to-hotel-tech\">\u03a4\u03b9 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03bc\u03ac\u03b8\u03bf\u03c5\u03bd \u03bf\u03b9 e-commerce owners \u03b1\u03c0\u03cc \u03c4\u03bf hotel tech<\/h2><p>\u03a4\u03bf \u03c0\u03b9\u03bf \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03c3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03c3\u03c5\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03c4\u03bf smart hotel \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03c3\u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03b5\u03bd\u03c4\u03c5\u03c0\u03c9\u03c3\u03b9\u03b1\u03c3\u03bc\u03cc \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ba\u03b1\u03bb\u03b5\u03af \u03c3\u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b7. \u039f\u03b9 e-commerce \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c5\u03c7\u03bd\u03ac \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03bf\u03c5\u03bd \u03c3\u03b5 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03c5\u03c0\u03cc\u03c3\u03c7\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 conversion, \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf segmentation, \u03c4\u03b1\u03c7\u03cd\u03c4\u03b5\u03c1\u03bf support \u03ae \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 repeat purchases. \u038c\u03bb\u03b1 \u03b1\u03c5\u03c4\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac, \u03b1\u03bb\u03bb\u03ac \u03c7\u03c9\u03c1\u03af\u03c2 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03b1\u03c1\u03c7\u03b9\u03c4\u03b5\u03ba\u03c4\u03bf\u03bd\u03b9\u03ba\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03cc \u03c7\u03c1\u03ad\u03bf\u03c2. \u03a4\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03bb\u03ac \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1, \u03c0\u03bf\u03bb\u03bb\u03ac dashboards, \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bb\u03ae\u03b8\u03b5\u03b9\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03af\u03b4\u03b9\u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03c5\u03c3\u03ba\u03bf\u03bb\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03ac\u03c1\u03bf\u03c5\u03bd \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2.<\/p><p>\u0397 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03bf\u03c2 \u03ba\u03bf\u03b9\u03bd\u03cc\u03c2 \u03c0\u03b1\u03c1\u03bf\u03bd\u03bf\u03bc\u03b1\u03c3\u03c4\u03ae\u03c2. \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b7 Salesforce, \u03c4\u03bf 88% \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03b4\u03b7\u03bb\u03ce\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03be\u03af\u03c3\u03bf\u03c5 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03bc\u03b5 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ae \u03c4\u03b9\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03c4\u03b7\u03c2. \u03a0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1, \u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5\u03bd \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03bf\u03cd\u03bd \u03c4\u03b9\u03c2 \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9, \u03c3\u03b5 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ad\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2, \u03bd\u03b1 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ad\u03c0\u03bf\u03c5\u03bd. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 e-shop, \u03b1\u03c5\u03c4\u03cc \u03bc\u03b5\u03c4\u03b1\u03c6\u03c1\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b7 \u03c0\u03bb\u03bf\u03ae\u03b3\u03b7\u03c3\u03b7, \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b5\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2, \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b7 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7, \u03c3\u03c9\u03c3\u03c4\u03ac \u03c6\u03af\u03bb\u03c4\u03c1\u03b1, \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03bf checkout, \u03c3\u03c5\u03bd\u03b5\u03c0\u03ae \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03bc\u03b5\u03c4\u03ac \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03b9\u03bd\u03b7 \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7 \u03cc\u03c4\u03b1\u03bd \u03bf \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc\u03c2 \u03b4\u03b5\u03bd \u03b1\u03c1\u03ba\u03b5\u03af.<\/p>\n<div class=\"td-chart td-chart--horizontal\"><p class=\"td-chart-title\">\u03a0\u03c1\u03bf\u03c3\u03b4\u03bf\u03ba\u03af\u03b5\u03c2 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 brand<\/p><p class=\"td-chart-subtitle\">\u03a0\u03b7\u03b3\u03ae: Salesforce State of the Connected Customer<\/p><div class=\"td-chart-body\"><div class=\"td-chart-row\"><div class=\"td-chart-label\">\u0397 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c3\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03cc\u03c3\u03bf \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:100.0%\"><\/div><\/div><div class=\"td-chart-value\">88%<\/div><\/div><div class=\"td-chart-row\"><div class=\"td-chart-label\">\u03a0\u03b5\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03ce\u03bd \u03b1\u03bd\u03b1\u03b3\u03ba\u03ce\u03bd<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:83.0%\"><\/div><\/div><div class=\"td-chart-value\">73%<\/div><\/div><div class=\"td-chart-row\"><div class=\"td-chart-label\">\u03a0\u03b5\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5\u03bd \u03c0\u03c1\u03cc\u03b2\u03bb\u03b5\u03c8\u03b7 \u03b1\u03bd\u03b1\u03b3\u03ba\u03ce\u03bd<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:70.5%\"><\/div><\/div><div class=\"td-chart-value\">62%<\/div><\/div><\/div><\/div>\n<p>\u0391\u03bd \u03c4\u03bf \u03ad\u03be\u03c5\u03c0\u03bd\u03bf \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03bf \u03b4\u03b9\u03b4\u03ac\u03c3\u03ba\u03b5\u03b9 \u03ba\u03ac\u03c4\u03b9 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc, \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03b5\u03bd\u03b1\u03bb\u03bb\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ad\u03c2. \u0388\u03bd\u03b1 \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 contactless check-in \u03b5\u03af\u03bd\u03b1\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf, \u03b1\u03bb\u03bb\u03ac \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7 \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7 \u03cc\u03c4\u03b1\u03bd \u03bf \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7\u03c2 \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c4\u03bf \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03ce\u03c3\u03b5\u03b9. \u0388\u03bd\u03b1 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc \u03ba\u03bb\u03b5\u03b9\u03b4\u03af \u03b5\u03af\u03bd\u03b1\u03b9 \u03b2\u03bf\u03bb\u03b9\u03ba\u03cc, \u03b1\u03bb\u03bb\u03ac \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ae \u03b5\u03bd\u03b1\u03bb\u03bb\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae. \u0388\u03bd\u03b1 recommendation engine \u03c3\u03b5 e-shop \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9 \u03c4\u03bf \u03bc\u03ad\u03c3\u03bf \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9, \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03b2\u03c1\u03b1\u03b4\u03cd\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03ae \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c4\u03b5\u03af\u03bd\u03b5\u03b9 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03bc\u03cc\u03bb\u03b9\u03c2 \u03b1\u03b3\u03cc\u03c1\u03b1\u03c3\u03b5. \u0397 \u03ad\u03be\u03c5\u03c0\u03bd\u03b7 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03b4\u03b5\u03bd \u03ba\u03b1\u03c4\u03b1\u03c1\u03b3\u03b5\u03af \u03c4\u03b7\u03bd \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03b9\u03bd\u03b7 \u03ba\u03c1\u03af\u03c3\u03b7. \u03a4\u03b7\u03bd \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03cc\u03c4\u03b1\u03bd \u03ad\u03c7\u03b5\u03b9 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03c4\u03b5\u03af \u03c3\u03c9\u03c3\u03c4\u03ac.<\/p><h2 id=\"step-by-step-odigos-gia-technologia-poy-den-xeperna-tin-epicheirisi\">Step-by-Step \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u00ab\u03be\u03b5\u03c0\u03b5\u03c1\u03bd\u03ac\u00bb \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7<\/h2><p>\u03a4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03b2\u03ae\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c7\u03b1\u03c1\u03c4\u03bf\u03b3\u03c1\u03ac\u03c6\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 customer journey \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03bf\u03c0\u03bf\u03b9\u03b1\u03b4\u03ae\u03c0\u03bf\u03c4\u03b5 \u03b1\u03b3\u03bf\u03c1\u03ac \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf\u03c5. \u039a\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c8\u03c4\u03b5 \u03c4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03c3\u03c4\u03ac\u03b4\u03b9\u03b1: \u03b1\u03bd\u03b1\u03ba\u03ac\u03bb\u03c5\u03c8\u03b7, \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7, \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae, \u03b1\u03b3\u03bf\u03c1\u03ac, \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7, \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ae, \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b1\u03bd\u03b1\u03b3\u03bf\u03c1\u03ac. \u03a3\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf, \u03c3\u03b7\u03bc\u03b5\u03b9\u03ce\u03c3\u03c4\u03b5 \u03c0\u03bf\u03cd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c4\u03c1\u03b9\u03b2\u03ae. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03bf \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b1\u03bd\u03b1\u03bc\u03bf\u03bd\u03ae \u03c3\u03c4\u03bf check-in \u03ae \u03b7 \u03b4\u03c5\u03c3\u03ba\u03bf\u03bb\u03af\u03b1 \u03c1\u03cd\u03b8\u03bc\u03b9\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 \u03b4\u03c9\u03bc\u03b1\u03c4\u03af\u03bf\u03c5. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 e-shop \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b1\u03c1\u03b3\u03ae \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7, \u03c4\u03bf \u03c0\u03b5\u03c1\u03af\u03c0\u03bb\u03bf\u03ba\u03bf checkout \u03ae \u03b7 \u03b1\u03c3\u03ac\u03c6\u03b5\u03b9\u03b1 \u03c3\u03c4\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c6\u03bf\u03c1\u03b9\u03ba\u03ac. \u0397 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03c0\u03b1\u03af\u03bd\u03b5\u03b9 \u03bc\u03cc\u03bd\u03bf \u03b5\u03ba\u03b5\u03af \u03cc\u03c0\u03bf\u03c5 \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03c0\u03cc\u03bd\u03bf.<\/p><p>\u03a4\u03bf \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03bf \u03b2\u03ae\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae use cases \u03bc\u03b5 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03cc \u03bd\u03cc\u03b7\u03bc\u03b1. \u039c\u03b7\u03bd \u03be\u03b5\u03ba\u03b9\u03bd\u03ac\u03c4\u03b5 \u03b1\u03c0\u03cc \u03c4\u03bf \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf, \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03c3\u03c4\u03cc\u03c7\u03bf. \u0398\u03ad\u03bb\u03b5\u03c4\u03b5 \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03b1 tickets \u03c3\u03c4\u03bf support; \u0398\u03ad\u03bb\u03b5\u03c4\u03b5 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03c0\u03b1\u03bd\u03b1\u03b3\u03bf\u03c1\u03ac; \u0398\u03ad\u03bb\u03b5\u03c4\u03b5 \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03bb\u03b5\u03af\u03c8\u03b5\u03b9\u03c2 \u03ba\u03b1\u03bb\u03b1\u03b8\u03b9\u03bf\u03cd; \u0398\u03ad\u03bb\u03b5\u03c4\u03b5 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 loyalty data; \u039a\u03ac\u03b8\u03b5 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 KPI, baseline \u03ba\u03b1\u03b9 \u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03bf\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1. \u03a3\u03c4\u03bf hotel automation, \u03ad\u03bd\u03b1 \u03c3\u03c9\u03c3\u03c4\u03cc KPI \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03c7\u03c1\u03cc\u03bd\u03bf\u03c2 \u03bf\u03bb\u03bf\u03ba\u03bb\u03ae\u03c1\u03c9\u03c3\u03b7\u03c2 check-in \u03ae \u03b7 \u03bc\u03b5\u03af\u03c9\u03c3\u03b7 \u03b5\u03bd\u03b5\u03c1\u03b3\u03b5\u03b9\u03b1\u03ba\u03ae\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03ac\u03bb\u03c9\u03c3\u03b7\u03c2 \u03b1\u03bd\u03ac \u03b4\u03c9\u03bc\u03ac\u03c4\u03b9\u03bf. \u03a3\u03c4\u03bf e-commerce, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf checkout completion rate, \u03c4\u03bf repeat purchase rate, \u03c4\u03bf average order value \u03ae \u03c4\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03c9\u03bd self-service \u03b1\u03b9\u03c4\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd.<\/p><p>\u03a4\u03bf \u03c4\u03c1\u03af\u03c4\u03bf \u03b2\u03ae\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b5\u03bd\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03bc\u03b5 \u03b1\u03c5\u03c3\u03c4\u03b7\u03c1\u03bf\u03cd\u03c2 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2. \u0391\u03bd \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03b2\u03c1\u03af\u03c3\u03ba\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03c3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c7\u03c9\u03c1\u03af\u03c2 \u03ba\u03bf\u03b9\u03bd\u03ae \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae, \u03b7 \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03af\u03ba\u03b5\u03c5\u03c3\u03b7 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1 \u03bb\u03b1\u03bd\u03b8\u03b1\u03c3\u03bc\u03ad\u03bd\u03b7. \u03a3\u03c4\u03bf\u03bd \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03b9\u03b1\u03ba\u03cc \u03ba\u03bb\u03ac\u03b4\u03bf, \u03c4\u03bf PMS integration \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03b9 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2, \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ae\u03c3\u03b5\u03b9\u03c2, \u03b4\u03b9\u03b1\u03bc\u03bf\u03bd\u03ae, \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2. \u03a3\u03c4\u03bf e-commerce, \u03b7 \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b7 \u03c0\u03c1\u03cc\u03ba\u03bb\u03b7\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 e-shop, ERP, CRM, marketing automation \u03ba\u03b1\u03b9 analytics. \u0397 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03c3\u03b5\u03b9 \u03c0\u03bf\u03b9\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03c4\u03b7\u03bd \u03ba\u03cd\u03c1\u03b9\u03b1 \u03c0\u03b7\u03b3\u03ae \u03b1\u03bb\u03ae\u03b8\u03b5\u03b9\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03c4\u03cd\u03c0\u03bf \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03c3\u03b5\u03b9 \u03c4\u03b1 \u03c0\u03b5\u03c1\u03b9\u03c4\u03c4\u03ac \u03c0\u03b5\u03b4\u03af\u03b1. \u03a4\u03bf privacy by design \u03be\u03b5\u03ba\u03b9\u03bd\u03ac \u03b1\u03c0\u03cc \u03c4\u03b7 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae \u03b1\u03c1\u03c7\u03ae \u03cc\u03c4\u03b9 \u03c3\u03c5\u03bb\u03bb\u03ad\u03b3\u03bf\u03c5\u03bc\u03b5 \u03cc\u03c3\u03b1 \u03c7\u03c1\u03b5\u03b9\u03b1\u03b6\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5, \u03cc\u03c7\u03b9 \u03cc\u03c3\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bc\u03b5.<\/p><p>\u03a4\u03bf \u03c4\u03ad\u03c4\u03b1\u03c1\u03c4\u03bf \u03b2\u03ae\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 fallback \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03b9\u03ce\u03bd. \u039a\u03ac\u03b8\u03b5 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b7 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03b5\u03bd\u03b1\u03bb\u03bb\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae. \u0391\u03bd \u03b4\u03b5\u03bd \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c4\u03bf \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc \u03ba\u03bb\u03b5\u03b9\u03b4\u03af, \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c6\u03c5\u03c3\u03b9\u03ba\u03cc \u03ba\u03bb\u03b5\u03b9\u03b4\u03af \u03ae \u03ac\u03bc\u03b5\u03c3\u03b7 \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7. \u0391\u03bd \u03b4\u03b5\u03bd \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03ad\u03bd\u03b1 payment gateway, \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae\u03c2. \u0391\u03bd \u03c0\u03ad\u03c3\u03b5\u03b9 \u03ad\u03bd\u03b1 chatbot, \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03b5\u03bc\u03c6\u03b1\u03bd\u03ae\u03c2 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae \u03c0\u03c1\u03bf\u03c2 \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf. \u0391\u03bd \u03b1\u03c0\u03bf\u03c4\u03cd\u03c7\u03b5\u03b9 \u03ad\u03bd\u03b1 integration \u03b1\u03c0\u03bf\u03b8\u03b5\u03bc\u03ac\u03c4\u03c9\u03bd, \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03c3\u03bc\u03cc\u03c2 \u03b5\u03bb\u03ad\u03b3\u03c7\u03bf\u03c5 \u03c0\u03c1\u03b9\u03bd \u03c3\u03c4\u03b1\u03bb\u03b5\u03af \u03bb\u03b1\u03bd\u03b8\u03b1\u03c3\u03bc\u03ad\u03bd\u03b7 \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7 \u03b4\u03b9\u03b1\u03b8\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2. \u0397 \u03b1\u03bd\u03b8\u03b5\u03ba\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03c5\u03c4\u03ad\u03bb\u03b5\u03b9\u03b1. \u0395\u03af\u03bd\u03b1\u03b9 \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2.<\/p><p>\u03a4\u03bf \u03c0\u03ad\u03bc\u03c0\u03c4\u03bf \u03b2\u03ae\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2, \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c4\u03b7\u03c2 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u03c2. \u0388\u03bd\u03b1 \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 uptime 99,9% \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u2019 \u03cc\u03bb\u03b1 \u03b1\u03c5\u03c4\u03ac \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b4\u03c5\u03c3\u03b1\u03c1\u03ad\u03c3\u03ba\u03b5\u03b9\u03b1 \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b7 \u03c1\u03bf\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03c5\u03c3\u03bd\u03cc\u03b7\u03c4\u03b7. \u03a3\u03c5\u03bd\u03b4\u03c5\u03ac\u03c3\u03c4\u03b5 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ac metrics, \u03cc\u03c0\u03c9\u03c2 page speed, error rate, API latency \u03ba\u03b1\u03b9 uptime, \u03bc\u03b5 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03ac metrics, \u03cc\u03c0\u03c9\u03c2 conversion rate, cart abandonment, NPS, CSAT, support tickets \u03ba\u03b1\u03b9 reviews. \u03a3\u03c4\u03bf smart hotel, \u03b7 \u03b5\u03c1\u03ce\u03c4\u03b7\u03c3\u03b7 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u00ab\u03bb\u03b5\u03b9\u03c4\u03bf\u03cd\u03c1\u03b3\u03b7\u03c3\u03b5 \u03bf \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc\u03c2;\u00bb, \u03b1\u03bb\u03bb\u03ac \u00ab\u03ad\u03bd\u03b9\u03c9\u03c3\u03b5 \u03bf \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7\u03c2 \u03cc\u03c4\u03b9 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03b5\u03c4\u03ae\u03b8\u03b7\u03ba\u03b5 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1;\u00bb. \u03a3\u03c4\u03bf e-commerce, \u03b7 \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b7 \u03b5\u03c1\u03ce\u03c4\u03b7\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u00ab\u03b2\u03bf\u03ae\u03b8\u03b7\u03c3\u03b5 \u03b7 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03b5\u03b9 \u03bc\u03b5 \u03c3\u03b9\u03b3\u03bf\u03c5\u03c1\u03b9\u03ac;\u00bb.<\/p><p>\u03a4\u03bf \u03ad\u03ba\u03c4\u03bf \u03b2\u03ae\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c0\u03b5\u03c1\u03b9\u03bf\u03b4\u03b9\u03ba\u03ae \u03b1\u03c6\u03b1\u03af\u03c1\u03b5\u03c3\u03b7 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03bf\u03cd \u03b8\u03bf\u03c1\u03cd\u03b2\u03bf\u03c5. \u039a\u03ac\u03b8\u03b5 \u03c4\u03c1\u03af\u03bc\u03b7\u03bd\u03bf, \u03b5\u03bb\u03ad\u03b3\u03be\u03c4\u03b5 \u03c0\u03bf\u03b9\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9, \u03c0\u03bf\u03b9\u03b1 scripts \u03c6\u03bf\u03c1\u03c4\u03ce\u03bd\u03bf\u03c5\u03bd \u03c3\u03c4\u03bf site, \u03c0\u03bf\u03b9\u03b1 automations \u03ad\u03c7\u03bf\u03c5\u03bd \u03c7\u03b1\u03bc\u03b7\u03bb\u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b4\u03b5\u03bd \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9. \u0397 \u03c9\u03c1\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b4\u03b5\u03bd \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03b1\u03c0\u03cc \u03c4\u03bf \u03c4\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c4\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03c4\u03b9 \u03b1\u03c6\u03b1\u03b9\u03c1\u03b5\u03af. \u0388\u03bd\u03b1 \u03c0\u03b9\u03bf \u03b1\u03c0\u03bb\u03cc, \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03bf \u03ba\u03b1\u03b9 \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03bf stack \u03c3\u03c5\u03c7\u03bd\u03ac \u03c0\u03b1\u03c1\u03ac\u03b3\u03b5\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 \u03b5\u03bd\u03c4\u03c5\u03c0\u03c9\u03c3\u03b9\u03b1\u03ba\u03cc \u03b1\u03bb\u03bb\u03ac \u03b2\u03b1\u03c1\u03cd \u03bf\u03b9\u03ba\u03bf\u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1.<\/p><h2 id=\"to-mellon-anikei-stin-isychi-chrisimi-technologia\">\u03a4\u03bf \u03bc\u03ad\u03bb\u03bb\u03bf\u03bd \u03b1\u03bd\u03ae\u03ba\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03ae\u03c3\u03c5\u03c7\u03b7, \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1<\/h2><p>\u03a4\u03bf smart hotel \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c4\u03c5\u03c7\u03af\u03b1 \u03c4\u03b7\u03c2 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1\u03c2. \u0395\u03af\u03bd\u03b1\u03b9 \u03c5\u03c0\u03b5\u03bd\u03b8\u03cd\u03bc\u03b9\u03c3\u03b7 \u03cc\u03c4\u03b9 \u03b7 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 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\u03b1\u03b4\u03b9\u03ac\u03ba\u03c1\u03b9\u03c4\u03b7, \u03ac\u03c3\u03c4\u03bf\u03c7\u03b7 \u03ae \u03b1\u03b4\u03b9\u03b1\u03c6\u03b1\u03bd\u03ae \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03c4\u03bf\u03c5\u03c2. \u0394\u03b5\u03bd \u03b1\u03c0\u03bf\u03c1\u03c1\u03af\u03c0\u03c4\u03bf\u03c5\u03bd \u03c4\u03b1 self-service \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1. \u0391\u03c0\u03bf\u03c1\u03c1\u03af\u03c0\u03c4\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03af\u03c3\u03b8\u03b7\u03c3\u03b7 \u03cc\u03c4\u03b9 \u03b4\u03b5\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03c2 \u03ae \u03bb\u03cd\u03c3\u03b7 \u03cc\u03c4\u03b1\u03bd \u03ba\u03ac\u03c4\u03b9 \u03c0\u03ac\u03b5\u03b9 \u03c3\u03c4\u03c1\u03b1\u03b2\u03ac.<\/p><p>\u0393\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 e-commerce owners, \u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03c3\u03bf\u03c5\u03bd \u03ba\u03ac\u03b8\u03b5 \u03bd\u03ad\u03b1 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03c9\u03c2 \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03c7\u03b8\u03b5\u03af. \u03a0\u03c1\u03b9\u03bd \u03c0\u03c1\u03bf\u03c3\u03c4\u03b5\u03b8\u03b5\u03af \u03ad\u03bd\u03b1 \u03bd\u03ad\u03bf \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf, \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03b1\u03bd\u03c4\u03b7\u03b8\u03bf\u03cd\u03bd \u03c4\u03ad\u03c3\u03c3\u03b5\u03c1\u03b9\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2: \u03c0\u03bf\u03b9\u03bf \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03bb\u03cd\u03bd\u03b5\u03b9, \u03c0\u03bf\u03b9\u03bf KPI \u03b8\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03b5\u03b9, \u03c0\u03bf\u03b9\u03bf \u03c1\u03af\u03c3\u03ba\u03bf \u03b5\u03b9\u03c3\u03ac\u03b3\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03b9 \u03b8\u03b1 \u03c3\u03c5\u03bc\u03b2\u03b5\u03af \u03b1\u03bd \u03b1\u03c0\u03bf\u03c4\u03cd\u03c7\u03b5\u03b9. \u0391\u03bd \u03bf\u03b9 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ad\u03c2, \u03b7 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c0\u03bb\u03b5\u03bf\u03bd\u03ad\u03ba\u03c4\u03b7\u03bc\u03b1. \u0391\u03bd \u03cc\u03c7\u03b9, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2, \u03b8\u03cc\u03c1\u03c5\u03b2\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03b7\u03b3\u03ae \u03b1\u03bd\u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1\u03c2.<\/p><p>\u0397 \u03bf\u03c5\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5 \u03ac\u03c1\u03b8\u03c1\u03bf\u03c5 \u03c4\u03bf\u03c5 DesignNews \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03b5\u03ba\u03b5\u03af: \u03c4\u03bf \u03bc\u03ad\u03bb\u03bb\u03bf\u03bd \u03c4\u03b7\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2 \u03b4\u03b5\u03bd \u03b8\u03b1 \u03ba\u03c1\u03b9\u03b8\u03b5\u03af \u03b1\u03c0\u03cc \u03c4\u03bf \u03c0\u03cc\u03c3\u03bf \u00ab\u03ad\u03be\u03c5\u03c0\u03bd\u03bf\u00bb \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1, \u03b1\u03bb\u03bb\u03ac \u03b1\u03c0\u03cc \u03c4\u03bf \u03c0\u03cc\u03c3\u03bf \u03b4\u03b9\u03b1\u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b1 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c4\u03b5\u03af \u03c4\u03bf\u03bd \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf. \u03a4\u03bf \u03af\u03b4\u03b9\u03bf \u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 \u03ad\u03be\u03c5\u03c0\u03bd\u03bf \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03bf, \u03ad\u03bd\u03b1 e-shop \u03ae \u03bc\u03b9\u03b1 omnichannel \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7. \u0397 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c5\u03c4\u03ae \u03c0\u03bf\u03c5 \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03b4\u03b5\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ac\u03b2\u03b5\u03b9 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03bb\u03b1\u03cd\u03c3\u03b5\u03b9.<\/p>\n\n<p>\u0418\u0437\u0442\u043e\u0447\u043d\u0438\u0446\u0438<\/p><ul><li><a href=\"https:\/\/www.designnews.com\/electronics\/can-smart-hotel-tech-outsmart-itself-\" target=\"_blank\" rel=\"noopener\">DesignNews &#8211; Can Smart Hotel Tech Outsmart Itself?<\/a><\/li><li><a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\" target=\"_blank\" rel=\"noopener\">McKinsey &#8211; The value of getting personalization right or wrong is multiplying<\/a><\/li><li><a href=\"https:\/\/www.ibm.com\/reports\/data-breach\" target=\"_blank\" rel=\"noopener\">IBM &#8211; Cost of a Data Breach Report<\/a><\/li><li><a href=\"https:\/\/www.cisco.com\/c\/en\/us\/about\/trust-center\/consumer-privacy-survey.html\" target=\"_blank\" rel=\"noopener\">Cisco &#8211; Consumer Privacy Survey<\/a><\/li><li><a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/state-of-the-connected-customer\/\" target=\"_blank\" rel=\"noopener\">Salesforce &#8211; State of the Connected Customer<\/a><\/li><\/ul>\n\n\n<div class=\"td-article-note\"><strong>\u03a0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7:<\/strong> \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03c4\u03b5 \u03c4\u03bf \u03b8\u03ad\u03bc\u03b1 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7, \u03c4\u03b7 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03ae \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c3\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b7 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03bf \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7\u03c2.<\/div>\n\n\n<div class=\"td-source-list\"><p class=\"td-source-list-title\">\u0418\u0437\u0442\u043e\u0447\u043d\u0438\u0446\u0438<\/p><ul><li><a href=\"https:\/\/www.designnews.com\/electronics\/can-smart-hotel-tech-outsmart-itself-\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/www.designnews.com\/electronics\/can-smart-hotel-tech-outsmart-itself-<\/a><\/li><li><a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying<\/a><\/li><li><a href=\"https:\/\/www.ibm.com\/reports\/data-breach\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/www.ibm.com\/reports\/data-breach<\/a><\/li><li><a href=\"https:\/\/www.cisco.com\/c\/en\/us\/about\/trust-center\/consumer-privacy-survey.html\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/www.cisco.com\/c\/en\/us\/about\/trust-center\/consumer-privacy-survey.html<\/a><\/li><li><a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/state-of-the-connected-customer\/\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/www.salesforce.com\/resources\/research-reports\/state-of-the-connected-customer\/<\/a><\/li><\/ul><\/div>\n\n\n<section class=\"td-service-cta\"><div class=\"td-service-cta-content\"><p class=\"td-service-cta-eyebrow\">\u0398\u03ad\u03bb\u03b5\u03c4\u03b5 e\u2011shop \u03c0\u03bf\u03c5 \u03c0\u03bf\u03c5\u03bb\u03ac\u03b5\u03b9;<\/p><h2>\u039a\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03ae e\u2011shop \u03bc\u03b5 WooCommerce \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd TWO DOTS<\/h2><p>\u03a3\u03c4\u03ae\u03bd\u03bf\u03c5\u03bc\u03b5 e\u2011shop \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03bf, \u03b1\u03c3\u03c6\u03b1\u03bb\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03ad\u03c4\u03bf\u03b9\u03bc\u03bf \u03b3\u03b9\u03b1 online \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2, \u03bc\u03b5 \u03c3\u03c9\u03c3\u03c4\u03cc tracking \u03ba\u03b1\u03b9 SEO \u03b2\u03ac\u03c3\u03b7.<\/p><\/div><div class=\"td-service-cta-actions\"><a class=\"td-service-cta-button\" href=\"https:\/\/twodots.gr\/kataskevi-eshop\/\">\u0396\u03b7\u03c4\u03ae\u03c3\u03c4\u03b5 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac e\u2011shop<\/a><\/div><\/section>\n\n\n<h2 id=\"sychnes-erotiseis\" class=\"td-faq-heading\">\u0427\u0435\u0441\u0442\u043e \u0417\u0430\u0434\u0430\u0432\u0430\u043d\u0438 \u0412\u044a\u043f\u0440\u043e\u0441\u0438<\/h2>\n  <div class=\"td-faq\">\n<details id=\"faq-1\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 smart hotel \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af;<\/summary><div class=\"td-faq-content\"><p>\u0388\u03bd\u03b1 smart hotel \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c4\u03bf\u03c5 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7 \u03bc\u03ad\u03c3\u03c9 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03ce\u03bd, IoT, \u03ba\u03b1\u03b9 \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03af\u03ba\u03b5\u03c5\u03c3\u03b7\u03c2. \u03a0\u03b1\u03c1\u03ad\u03c7\u03b5\u03b9 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03cc\u03c0\u03c9\u03c2 contactless check-in, \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ac \u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03ba\u03b1\u03b9 \u03ad\u03be\u03c5\u03c0\u03bd\u03b7 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03b4\u03c9\u03bc\u03b1\u03c4\u03af\u03c9\u03bd.<\/p><\/div><\/details>\n<details id=\"faq-2\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03c0\u03bb\u03b5\u03bf\u03bd\u03b5\u03ba\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c4\u03bf\u03c5 smart hotel \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2;<\/summary><div class=\"td-faq-content\"><p>\u03a4\u03b1 smart hotels \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03ac\u03bc\u03b5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03bc\u03b5 \u03bc\u03b5\u03b9\u03c9\u03bc\u03ad\u03bd\u03b7 \u03b1\u03bd\u03b1\u03bc\u03bf\u03bd\u03ae \u03ba\u03b1\u03b9 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c9\u03bc\u03ad\u03bd\u03b7 \u03ac\u03bd\u03b5\u03c3\u03b7. \u039f\u03b9 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf \u03c3\u03c4\u03bf \u03b4\u03c9\u03bc\u03ac\u03c4\u03b9\u03bf \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5\u03c2.<\/p><\/div><\/details>\n<details id=\"faq-3\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03c0\u03c1\u03bf\u03ba\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03b1 smart hotels;<\/summary><div class=\"td-faq-content\"><p>\u039f\u03b9 \u03c0\u03c1\u03bf\u03ba\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c0\u03bf\u03bb\u03c5\u03c0\u03bb\u03bf\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03c3\u03c5\u03c3\u03c4\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd, \u03c4\u03b7\u03bd \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bd\u03c3\u03c9\u03bc\u03ac\u03c4\u03c9\u03c3\u03b7 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03b9\u03ce\u03bd \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03c1\u03bf\u03ba\u03b1\u03bb\u03ad\u03c3\u03bf\u03c5\u03bd \u03c4\u03c1\u03b9\u03b2\u03ae \u03b1\u03bd \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac \u03b5\u03bd\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2.<\/p><\/div><\/details>\n<details id=\"faq-4\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03b7 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03c4\u03c9\u03bd smart hotels \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03b5\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf;<\/summary><div class=\"td-faq-content\"><p>\u0397 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03c4\u03c9\u03bd smart hotels \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03bc\u03b1\u03b8\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf e-commerce \u03cc\u03c3\u03bf\u03bd \u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03b9\u03ce\u03bd, \u03b5\u03c3\u03c4\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bd\u03c3\u03c9\u03bc\u03ac\u03c4\u03c9\u03c3\u03b7 \u03c3\u03c5\u03c3\u03c4\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd \u03b3\u03b9\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7.<\/p><\/div><\/details>\n<details id=\"faq-5\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u0393\u03b9\u03b1\u03c4\u03af \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03b7 \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03c3\u03c4\u03b1 smart hotels;<\/summary><div class=\"td-faq-content\"><p>\u0397 \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c3\u03af\u03b1 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03ce\u03bd \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03b9\u03ce\u03bd \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c0\u03c4\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03c4\u03bf\u03c5\u03c2. \u0397 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c3\u03af\u03b1 \u03c4\u03c9\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03c6\u03c5\u03b3\u03ae \u03c0\u03b1\u03c1\u03b1\u03b2\u03b9\u03ac\u03c3\u03b5\u03c9\u03bd.<\/p><\/div><\/details>\n<details id=\"faq-6\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bf\u03b9 \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b5\u03c2 e-commerce \u03bd\u03b1 \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03c3\u03bf\u03c5\u03bd \u03bc\u03b1\u03b8\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 smart hotels;<\/summary><div class=\"td-faq-content\"><p>\u039f\u03b9 \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b5\u03c2 e-commerce \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b5\u03bd\u03c3\u03c9\u03bc\u03b1\u03c4\u03ce\u03c3\u03bf\u03c5\u03bd \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1, \u03bc\u03b5\u03b9\u03ce\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c4\u03c1\u03b9\u03b2\u03ae \u03ba\u03b1\u03b9 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7, \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b4\u03c5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7.<\/p><\/div><\/details>\n<details id=\"faq-7\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03c1\u03cc\u03bb\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03af\u03ba\u03b5\u03c5\u03c3\u03b7\u03c2 \u03c3\u03c4\u03b1 smart hotels \u03ba\u03b1\u03b9 \u03c4\u03bf e-commerce;<\/summary><div class=\"td-faq-content\"><p>\u0397 \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03af\u03ba\u03b5\u03c5\u03c3\u03b7 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7, \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b9\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2. \u0395\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c5\u03b3\u03c7\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b9\u03c3\u03bf\u03c1\u03c1\u03bf\u03c0\u03af\u03b1 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c3\u03af\u03b1\u03c2 \u03c4\u03b7\u03c2 \u03b9\u03b4\u03b9\u03c9\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2.<\/p><\/div><\/details>\n  <\/div>","protected":false},"excerpt":{"rendered":"<p>\u03a4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf \u03b5\u03be\u03b5\u03c4\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03ba\u03bb\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1\u03c2 \u03c3\u03c4\u03b1 \u03ad\u03be\u03c5\u03c0\u03bd\u03b1 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c4\u03b7\u03c2 \u03b3\u03b9\u03b1 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