{"id":87079,"date":"2026-07-28T20:38:50","date_gmt":"2026-07-28T17:38:50","guid":{"rendered":"https:\/\/twodots.gr\/?p=87079"},"modified":"2026-07-28T20:38:52","modified_gmt":"2026-07-28T17:38:52","slug":"schema-markup-katataxi-google-elegchomeni-meleti-29-sites","status":"publish","type":"post","link":"https:\/\/twodots.gr\/bg\/schema-markup-katataxi-google-elegchomeni-meleti-29-sites\/","title":{"rendered":"Schema markup \u03ba\u03b1\u03b9 \u03ba\u03b1\u03c4\u03ac\u03c4\u03b1\u03be\u03b7 \u03c3\u03c4\u03b7 Google: \u03c4\u03b9 \u03ad\u03b4\u03b5\u03b9\u03be\u03b5 \u03b5\u03bb\u03b5\u03b3\u03c7\u03cc\u03bc\u03b5\u03bd\u03b7 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 29 sites"},"content":{"rendered":"<div class=\"td-article-lede\">\n<p><strong>\u0397 \u03b5\u03bb\u03b5\u03b3\u03c7\u03cc\u03bc\u03b5\u03bd\u03b7 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 29 domains \u03b4\u03b5\u03bd \u03b2\u03c1\u03ae\u03ba\u03b5 \u03cc\u03c4\u03b9 \u03c4\u03bf LocalBusiness schema markup \u03b1\u03bd\u03b5\u03b2\u03ac\u03b6\u03b5\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b1 \u03c4\u03b7\u03bd \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ae \u03ba\u03b1\u03c4\u03ac\u03c4\u03b1\u03be\u03b7 \u03c3\u03c4\u03b7 Google.<\/strong> \u0391\u03c5\u03c4\u03cc \u03b4\u03b5\u03bd \u03b1\u03ba\u03c5\u03c1\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b1 structured data: \u03c4\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03c3\u03c9\u03c3\u03c4\u03cc \u03bb\u03cc\u03b3\u03bf, \u03b4\u03b7\u03bb\u03b1\u03b4\u03ae \u03b3\u03b9\u03b1 \u03c3\u03b1\u03c6\u03ad\u03c3\u03c4\u03b5\u03c1\u03b7 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03b1\u03c6\u03ae \u03bf\u03bd\u03c4\u03bf\u03c4\u03ae\u03c4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03b5\u03c0\u03b9\u03bb\u03b5\u03be\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03b5 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03b5\u03bc\u03c0\u03bb\u03bf\u03c5\u03c4\u03b9\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03c3\u03b5\u03b9\u03c2, \u03cc\u03c7\u03b9 \u03c9\u03c2 \u00ab\u03ba\u03c1\u03c5\u03c6\u03cc\u00bb ranking shortcut.<\/p>\n<p>\u0397 \u03b4\u03bf\u03ba\u03b9\u03bc\u03ae \u03c4\u03b7\u03c2 Evergrow Marketing \u03b4\u03b9\u03ae\u03c1\u03ba\u03b5\u03c3\u03b5 \u03b4\u03ad\u03ba\u03b1 \u03b5\u03b2\u03b4\u03bf\u03bc\u03ac\u03b4\u03b5\u03c2, \u03c7\u03ce\u03c1\u03b9\u03c3\u03b5 29 sites \u03c4\u03bf\u03c0\u03b9\u03ba\u03ce\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd \u03c3\u03b5 control \u03ba\u03b1\u03b9 test group \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b5 SERP \u03b8\u03ad\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 Moz Pro. \u03a4\u03bf \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc \u03c3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 e-commerce teams \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03cc: \u03c5\u03bb\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 schema \u03cc\u03c4\u03b1\u03bd \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af \u03c3\u03c4\u03bf \u03bf\u03c1\u03b1\u03c4\u03cc \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf search feature, \u03b1\u03bb\u03bb\u03ac \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03c4\u03b5 \u03be\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03ac rankings, rich-result eligibility, impressions, clicks \u03ba\u03b1\u03b9 conversions.<\/p>\n<\/div>\n<div class=\"td-article-note\">\n<p><strong>\u038c\u03c1\u03b9\u03bf \u03c4\u03b7\u03c2 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1\u03c2:<\/strong> \u03b7 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 \u03b5\u03be\u03ad\u03c4\u03b1\u03c3\u03b5 LocalBusiness markup \u03c3\u03b5 \u03b1\u03bc\u03b5\u03c1\u03b9\u03ba\u03b1\u03bd\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 landscaping, lawn care \u03ba\u03b1\u03b9 outdoor services. \u0394\u03b5\u03bd \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03c4\u03cd\u03c0\u03bf\u03c2 schema, \u03ba\u03ac\u03b8\u03b5 \u03ba\u03bb\u03ac\u03b4\u03bf\u03c2 \u03ae \u03ba\u03ac\u03b8\u03b5 search surface \u03b8\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1, \u03bf\u03cd\u03c4\u03b5 \u03cc\u03c4\u03b9 \u03b7 \u03b1\u03c0\u03bb\u03ae \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 JSON-LD \u03b1\u03c1\u03ba\u03b5\u03af \u03b3\u03b9\u03b1 rich result \u03ae \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ac \u03b1\u03c0\u03cc \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 AI.<\/p>\n<\/div>\n<div class=\"td-article-toc\">\n<div class=\"td-toc-title\">\u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03b1<\/div>\n<ul>\n<li><a href=\"#giati-erotima-anoichto-seo\">\u0393\u03b9\u03b1\u03c4\u03af \u03c4\u03bf \u03b5\u03c1\u03ce\u03c4\u03b7\u03bc\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03bc\u03b5\u03af\u03bd\u03b5\u03b9 \u03b1\u03bd\u03bf\u03b9\u03c7\u03c4\u03cc \u03c3\u03c4\u03bf SEO<\/a><\/li>\n<li><a href=\"#pos-stithike-dokimi-29-sites\">\u03a0\u03ce\u03c2 \u03c3\u03c4\u03ae\u03b8\u03b7\u03ba\u03b5 \u03b7 \u03b4\u03bf\u03ba\u03b9\u03bc\u03ae \u03c4\u03c9\u03bd 29 \u03c4\u03bf\u03c0\u03b9\u03ba\u03ce\u03bd sites<\/a><\/li>\n<li><a href=\"#localbusiness-markup-katharo-test\">\u03a4\u03bf LocalBusiness markup \u03b5\u03c0\u03b9\u03bb\u03ad\u03c7\u03b8\u03b7\u03ba\u03b5 \u03b3\u03b9\u03b1 \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc\u03c4\u03b5\u03c1\u03bf \u03c4\u03b5\u03c3\u03c4<\/a><\/li>\n<li><a href=\"#ti-metrithike-search-surfaces\">\u03a4\u03b9 \u03bc\u03b5\u03c4\u03c1\u03ae\u03b8\u03b7\u03ba\u03b5 \u03c3\u03b5 Google, mobile, Bing \u03ba\u03b1\u03b9 Yahoo<\/a><\/li>\n<li><a href=\"#genikes-anazitiseis-google\">\u03a3\u03c4\u03b9\u03c2 \u03b3\u03b5\u03bd\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b7 Google \u03b4\u03b5\u03bd \u03ad\u03b4\u03b5\u03b9\u03be\u03b5 \u03ac\u03bc\u03b5\u03c3\u03b7 \u03ac\u03bd\u03bf\u03b4\u03bf<\/a><\/li>\n<li><a href=\"#eidikes-anazitiseis-mikti-eikona\">\u039f\u03b9 \u03c0\u03bf\u03bb\u03cd \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ad\u03b4\u03c9\u03c3\u03b1\u03bd \u03bc\u03b9\u03ba\u03c4\u03ae \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1<\/a><\/li>\n<li><a href=\"#search-visibility-apotelesmata\">\u03a4\u03bf search visibility \u03b1\u03c0\u03bf\u03b4\u03c5\u03bd\u03ac\u03bc\u03c9\u03c3\u03b5 \u03c4\u03b9\u03c2 \u03c0\u03b9\u03b8\u03b1\u03bd\u03ad\u03c2 \u03b5\u03bd\u03b4\u03b5\u03af\u03be\u03b5\u03b9\u03c2<\/a><\/li>\n<li><a href=\"#schema-chrisimo-choris-ranking-shortcut\">\u0393\u03b9\u03b1\u03c4\u03af \u03c4\u03bf schema \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03c7\u03c9\u03c1\u03af\u03c2 ranking shortcut<\/a><\/li>\n<li><a href=\"#review-markup-risko\">Review markup: \u03b7 \u03bb\u03ac\u03b8\u03bf\u03c2 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03ad\u03c7\u03b5\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c1\u03af\u03c3\u03ba\u03bf<\/a><\/li>\n<li><a href=\"#schema-ai-search\">\u03a4\u03b9 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bc\u03b5 \u03ba\u03b1\u03b9 \u03c4\u03b9 \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bc\u03b5 \u03bd\u03b1 \u03c0\u03bf\u03cd\u03bc\u03b5 \u03b3\u03b9\u03b1 AI search<\/a><\/li>\n<li><a href=\"#realistiko-plano-epicheiriseis\">\u0388\u03bd\u03b1 \u03c1\u03b5\u03b1\u03bb\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c0\u03bb\u03ac\u03bd\u03bf \u03b3\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 e-commerce teams<\/a><\/li>\n<li><a href=\"#epicheirimatiko-symperasma\">\u03a4\u03bf \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7\u03c2<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"giati-erotima-anoichto-seo\">\u0393\u03b9\u03b1\u03c4\u03af \u03c4\u03bf \u03b5\u03c1\u03ce\u03c4\u03b7\u03bc\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03bc\u03b5\u03af\u03bd\u03b5\u03b9 \u03b1\u03bd\u03bf\u03b9\u03c7\u03c4\u03cc \u03c3\u03c4\u03bf SEO<\/h2>\n<p>\u0397 \u03c3\u03c5\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03c4\u03bf schema \u03c3\u03c5\u03c7\u03bd\u03ac \u03c3\u03c5\u03b3\u03c7\u03ad\u03b5\u03b9 \u03c4\u03c1\u03af\u03b1 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1: \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03bc\u03b9\u03b1\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2, \u03c4\u03b7\u03bd \u03b5\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03b7 rich results \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ae \u03b8\u03ad\u03c3\u03b7. \u0397 Google \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03b9 \u03c4\u03b1 structured data \u03ba\u03c5\u03c1\u03af\u03c9\u03c2 \u03bc\u03b5 \u03c1\u03b7\u03c4\u03ad\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03bd\u03cc\u03b7\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03bb\u03b5\u03be\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03b5\u03b9\u03b4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03c3\u03b5\u03b9\u03c2. \u0391\u03c0\u03cc \u03b1\u03c5\u03c4\u03cc \u03b4\u03b5\u03bd \u03c0\u03c1\u03bf\u03ba\u03cd\u03c0\u03c4\u03b5\u03b9 \u03b1\u03c5\u03c4\u03bf\u03bc\u03ac\u03c4\u03c9\u03c2 \u03cc\u03c4\u03b9 \u03b7 \u03c0\u03c1\u03bf\u03c3\u03b8\u03ae\u03ba\u03b7 JSON-LD \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03b1\u03bd\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c4\u03bf ranking factor.<\/p>\n<p>\u0391\u03c0\u03cc \u03c4\u03b7\u03bd \u03ac\u03bb\u03bb\u03b7, \u03bc\u03b9\u03b1 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03bc\u03b5 \u03ad\u03b3\u03ba\u03c5\u03c1\u03bf Product markup \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03c3\u03b5\u03b9 \u03c4\u03b9\u03bc\u03ae, \u03b4\u03b9\u03b1\u03b8\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03ae \u03ac\u03bb\u03bb\u03b5\u03c2 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03c3\u03c4\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1. \u0391\u03bd \u03b1\u03c5\u03c4\u03ae \u03b7 \u03b5\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03b7 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b1 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1 clicks, \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae, \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b9 \u03b1\u03bd \u03b7 \u03b1\u03c1\u03c7\u03b9\u03ba\u03ae \u03b8\u03ad\u03c3\u03b7 \u03b4\u03b5\u03bd \u03ac\u03bb\u03bb\u03b1\u03be\u03b5 \u03bb\u03cc\u03b3\u03c9 \u03c4\u03bf\u03c5 markup. \u0393\u03b9\u2019 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03c3\u03c9\u03c3\u03c4\u03cc \u03b5\u03c1\u03ce\u03c4\u03b7\u03bc\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u00ab\u03b1\u03bd\u03b5\u03b2\u03ac\u03b6\u03b5\u03b9 rank;\u00bb, \u03b1\u03bb\u03bb\u03ac \u00ab\u03c0\u03bf\u03b9\u03b1 \u03b5\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03b7 \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03b9\u03b5\u03af, \u03c0\u03bf\u03b9\u03bf\u03bd \u03b2\u03bf\u03b7\u03b8\u03ac \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03b8\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5;\u00bb.<\/p>\n<p>\u0397 \u03af\u03b4\u03b9\u03b1 \u03b4\u03b9\u03ac\u03ba\u03c1\u03b9\u03c3\u03b7 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf\u03bd \u03c0\u03c5\u03c1\u03ae\u03bd\u03b1 \u03bc\u03b9\u03b1\u03c2 \u03ce\u03c1\u03b9\u03bc\u03b7\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1\u03c2 <a href=\"https:\/\/twodots.gr\/digital-marketing-seo\/\">Digital Marketing &amp; SEO<\/a>: \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03cc SEO, \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf, structured data \u03ba\u03b1\u03b9 analytics \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c9\u03c2 \u03bc\u03ad\u03c1\u03b7 \u03c4\u03bf\u03c5 \u03af\u03b4\u03b9\u03bf\u03c5 \u03c3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2, \u03b1\u03bb\u03bb\u03ac \u03c4\u03bf \u03ba\u03b1\u03b8\u03ad\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03b4\u03b9\u03ba\u03cc \u03c4\u03bf\u03c5 \u03c3\u03c4\u03cc\u03c7\u03bf \u03ba\u03b1\u03b9 metric.<\/p>\n<h2 id=\"pos-stithike-dokimi-29-sites\">\u03a0\u03ce\u03c2 \u03c3\u03c4\u03ae\u03b8\u03b7\u03ba\u03b5 \u03b7 \u03b4\u03bf\u03ba\u03b9\u03bc\u03ae \u03c4\u03c9\u03bd 29 \u03c4\u03bf\u03c0\u03b9\u03ba\u03ce\u03bd sites<\/h2>\n<p>\u0397 Evergrow Marketing \u03b5\u03c0\u03ad\u03bb\u03b5\u03be\u03b5 29 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2-domains \u03bc\u03b5 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ac 36 Google Business Profile locations. \u038c\u03bb\u03bf\u03b9 \u03b2\u03c1\u03af\u03c3\u03ba\u03bf\u03bd\u03c4\u03b1\u03bd \u03c3\u03c4\u03b9\u03c2 \u0397\u03a0\u0391 \u03ba\u03b1\u03b9 \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03bd \u03c3\u03c4\u03bf\u03bd \u03b5\u03c5\u03c1\u03cd\u03c4\u03b5\u03c1\u03bf \u03c7\u03ce\u03c1\u03bf landscaping, lawn care \u03ba\u03b1\u03b9 outdoor services. \u0397 control group \u03c0\u03b5\u03c1\u03b9\u03bb\u03ac\u03bc\u03b2\u03b1\u03bd\u03b5 13 domains \u03ba\u03b1\u03b9 18 locations, \u03b5\u03bd\u03ce \u03b7 test group 16 domains \u03ba\u03b1\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 18 locations. \u0397 \u03b3\u03b5\u03c9\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ae \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03bc\u03ae \u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03b8\u03b7\u03ba\u03b5 \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ad\u03c2 \u03ba\u03bb\u03af\u03bc\u03b1\u03c4\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03bf\u03c7\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2.<\/p>\n<p>\u039f\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03af\u03c7\u03b1\u03bd \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03c0\u03c1\u03bf\u03b7\u03b3\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf\u03c5\u03c2 \u03ad\u03be\u03b9 \u03bc\u03ae\u03bd\u03b5\u03c2 \u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03af\u03c3\u03c4\u03b7\u03ba\u03b1\u03bd, \u03ce\u03c3\u03c4\u03b5 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b1 \u03c0\u03c1\u03cc\u03c3\u03c6\u03b1\u03c4\u03b1 content \u03ae structural shifts \u03bd\u03b1 \u03bc\u03b7\u03bd \u03bc\u03c0\u03b5\u03c1\u03b4\u03b5\u03cd\u03bf\u03c5\u03bd \u03c4\u03b7 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7. \u03a4\u03b1 sites \u03ba\u03b1\u03b8\u03b1\u03c1\u03af\u03c3\u03c4\u03b7\u03ba\u03b1\u03bd \u03b1\u03c0\u03cc structured data \u03ba\u03b1\u03b9 \u03b5\u03bb\u03ad\u03b3\u03c7\u03b8\u03b7\u03ba\u03b1\u03bd \u03bc\u03b5 \u03c4\u03bf Schema Markup Validator. \u0391\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b5 control period \u03c0\u03ad\u03bd\u03c4\u03b5 \u03b5\u03b2\u03b4\u03bf\u03bc\u03ac\u03b4\u03c9\u03bd \u03ba\u03b1\u03b9 test period \u03ac\u03bb\u03bb\u03c9\u03bd \u03c0\u03ad\u03bd\u03c4\u03b5 \u03b5\u03b2\u03b4\u03bf\u03bc\u03ac\u03b4\u03c9\u03bd, \u03c7\u03c9\u03c1\u03af\u03c2 \u03ac\u03bb\u03bb\u03b5\u03c2 \u03c0\u03c1\u03bf\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 SEO \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2.<\/p>\n<div class=\"td-chart td-chart--metrics\">\n<div class=\"td-chart-head\">\n<p class=\"td-chart-title\">\u0397 \u03b4\u03bf\u03bc\u03ae \u03c4\u03b7\u03c2 \u03b5\u03bb\u03b5\u03b3\u03c7\u03cc\u03bc\u03b5\u03bd\u03b7\u03c2 \u03b4\u03bf\u03ba\u03b9\u03bc\u03ae\u03c2<\/p>\n<p class=\"td-chart-subtitle\">\u039c\u03b5\u03b3\u03ad\u03b8\u03b7 \u03c0\u03bf\u03c5 \u03b4\u03b7\u03bb\u03ce\u03bd\u03b5\u03b9 \u03b7 \u03c0\u03c1\u03c9\u03c4\u03bf\u03b3\u03b5\u03bd\u03ae\u03c2 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 \u03c4\u03b7\u03c2 Evergrow Marketing \u03b3\u03b9\u03b1 \u03c4\u03bf LocalBusiness schema. \u039f\u03b9 \u03b1\u03c1\u03b9\u03b8\u03bc\u03bf\u03af \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03bf\u03c5\u03bd \u03c4\u03bf \u03b4\u03b5\u03af\u03b3\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03bc\u03b5\u03b8\u03bf\u03b4\u03bf\u03bb\u03bf\u03b3\u03af\u03b1, \u03cc\u03c7\u03b9 \u03b5\u03b3\u03b3\u03c5\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03c3\u03b5 \u03ac\u03bb\u03bb\u03bf site.<\/p>\n<\/div>\n<div class=\"td-chart-body\">\n<div class=\"td-metric-grid\">\n<div class=\"td-metric-card\"><span class=\"td-metric-value\">29<\/span><span class=\"td-metric-label\">domains<\/span><span class=\"td-metric-note\">13 control \u03ba\u03b1\u03b9 16 test<\/span><\/div>\n<div class=\"td-metric-card\"><span class=\"td-metric-value\">36<\/span><span class=\"td-metric-label\">GBP locations<\/span><span class=\"td-metric-note\">18 \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03bf\u03bc\u03ac\u03b4\u03b1<\/span><\/div>\n<div class=\"td-metric-card\"><span class=\"td-metric-value\">10<\/span><span class=\"td-metric-label\">\u03b5\u03b2\u03b4\u03bf\u03bc\u03ac\u03b4\u03b5\u03c2<\/span><span class=\"td-metric-note\">5 control \u03ba\u03b1\u03b9 5 test<\/span><\/div>\n<div class=\"td-metric-card\"><span class=\"td-metric-value\">2<\/span><span class=\"td-metric-label\">\u03c4\u03cd\u03c0\u03bf\u03b9 queries<\/span><span class=\"td-metric-note\">\u03b3\u03b5\u03bd\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03b1\u03bd\u03c4\u03b9\u03ba\u03b5\u03b9\u03bc\u03b5\u03bd\u03b9\u03ba\u03ac \u03b5\u03b9\u03b4\u03b9\u03ba\u03ae \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"localbusiness-markup-katharo-test\">\u03a4\u03bf LocalBusiness markup \u03b5\u03c0\u03b9\u03bb\u03ad\u03c7\u03b8\u03b7\u03ba\u03b5 \u03b3\u03b9\u03b1 \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc\u03c4\u03b5\u03c1\u03bf \u03c4\u03b5\u03c3\u03c4<\/h2>\n<p>\u03a3\u03c4\u03b7\u03bd test group \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c4\u03ae\u03b8\u03b7\u03ba\u03b5 \u03ad\u03bd\u03b1 \u03b1\u03bd\u03b1\u03bb\u03c5\u03c4\u03b9\u03ba\u03cc graph LocalBusiness, \u03bc\u03b5 \u03c0\u03b9\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03c4\u03cd\u03c0\u03bf HomeAndConstructionBusiness, \u03bc\u03cc\u03bd\u03bf \u03c3\u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03b9\u03ba\u03ae \u03c3\u03b5\u03bb\u03af\u03b4\u03b1. \u03a4\u03bf template \u03c0\u03b5\u03c1\u03b9\u03bb\u03ac\u03bc\u03b2\u03b1\u03bd\u03b5 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03cc\u03c0\u03c9\u03c2 \u03cc\u03bd\u03bf\u03bc\u03b1, \u03bd\u03bf\u03bc\u03b9\u03ba\u03ae \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1, URL, \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2, \u03b4\u03b9\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03b7, \u03b3\u03b5\u03c9\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c5\u03bd\u03c4\u03b5\u03c4\u03b1\u03b3\u03bc\u03ad\u03bd\u03b5\u03c2, \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ad\u03c2 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7\u03c2, \u03c9\u03c1\u03ac\u03c1\u03b9\u03bf, \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03bb\u03b7\u03b8\u03b9\u03bd\u03ad\u03c2 \u03b5\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ad\u03c2.<\/p>\n<p>\u0397 \u03b5\u03c1\u03b5\u03c5\u03bd\u03b7\u03c4\u03b9\u03ba\u03ae \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03ae\u03c4\u03b1\u03bd \u03bd\u03b1 \u03b5\u03be\u03b5\u03c4\u03b1\u03c3\u03c4\u03b5\u03af \u03b1\u03bd standard LocalBusiness schema \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 rich-snippet \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03ac\u03c4\u03b1\u03be\u03b7. \u0391\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc: \u03ad\u03bd\u03b1 Product \u03ae JobPosting rich result \u03b8\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03c3\u03b5 \u03bd\u03b1 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b1 clicks, \u03ac\u03c1\u03b1 \u03bd\u03b1 \u03b5\u03b9\u03c3\u03b1\u03b3\u03ac\u03b3\u03b5\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc \u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03c3\u03bc\u03cc \u03b1\u03c0\u03cc \u03b5\u03ba\u03b5\u03af\u03bd\u03bf\u03bd \u03c0\u03bf\u03c5 \u03ae\u03b8\u03b5\u03bb\u03b5 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03bc\u03bf\u03bd\u03ce\u03c3\u03b5\u03b9 \u03b7 \u03b4\u03bf\u03ba\u03b9\u03bc\u03ae.<\/p>\n<p>\u039c\u03b5\u03c4\u03ac \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03b8\u03ae\u03ba\u03b7 \u03c4\u03bf\u03c5 markup, \u03bf\u03b9 \u03b5\u03c1\u03b5\u03c5\u03bd\u03b7\u03c4\u03ad\u03c2 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b1\u03bd Google Search Console crawl reports \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03b9\u03ce\u03c3\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03b1\u03c1\u03c7\u03b9\u03ba\u03ad\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03b5\u03af\u03c7\u03b1\u03bd \u03be\u03b1\u03bd\u03b1\u03b1\u03bd\u03b9\u03c7\u03bd\u03b5\u03c5\u03b8\u03b5\u03af \u03ba\u03b1\u03b9 \u03b5\u03c5\u03c1\u03b5\u03c4\u03b7\u03c1\u03b9\u03b1\u03c3\u03c4\u03b5\u03af. \u0397 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03ad\u03bd\u03b1\u03bd \u03c0\u03c1\u03bf\u03c6\u03b1\u03bd\u03ae \u03ba\u03af\u03bd\u03b4\u03c5\u03bd\u03bf: \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03bf\u03b8\u03b5\u03af \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03c3\u03b5 schema \u03c0\u03bf\u03c5 \u03b7 \u03bc\u03b7\u03c7\u03b1\u03bd\u03ae \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03b4\u03b5\u03bd \u03b5\u03af\u03c7\u03b5 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03b4\u03b5\u03b9.<\/p>\n<h2 id=\"ti-metrithike-search-surfaces\">\u03a4\u03b9 \u03bc\u03b5\u03c4\u03c1\u03ae\u03b8\u03b7\u03ba\u03b5 \u03c3\u03b5 Google, mobile, Bing \u03ba\u03b1\u03b9 Yahoo<\/h2>\n<p>\u0397 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ce\u03bd SERPs \u03ad\u03b3\u03b9\u03bd\u03b5 \u03bc\u03b5 Moz Pro \u03c3\u03b5 Google desktop, Google Mobile, Bing \u03ba\u03b1\u03b9 Yahoo. \u0397 \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03b5\u03af\u03c7\u03b5 \u03b3\u03b5\u03bd\u03b9\u03ba\u03ae \u03c4\u03bf\u03c0\u03b9\u03ba\u03ae \u03bc\u03bf\u03c1\u03c6\u03ae, \u03cc\u03c0\u03c9\u03c2 \u00ab\u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1\u03c2 \u03c3\u03c4\u03b7\u03bd \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ae\u00bb. \u0397 \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b6\u03b7\u03c4\u03bf\u03cd\u03c3\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b1\u03bd\u03c4\u03b9\u03ba\u03b5\u03b9\u03bc\u03b5\u03bd\u03b9\u03ba\u03ad\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2, \u03cc\u03c0\u03c9\u03c2 \u03b1\u03bd \u03bc\u03b9\u03b1 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03b5\u03c4\u03b5\u03af \u03bc\u03b9\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ae \u03ba\u03b1\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03bd\u03bf\u03b9\u03ba\u03c4\u03ae \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03b7\u03bc\u03ad\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03ce\u03c1\u03b1.<\/p>\n<p>\u0397 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03b4\u03b5\u03bd \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03c3\u03c4\u03b7\u03ba\u03b5 \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03c9\u03bd \u03bc\u03ad\u03c3\u03c9\u03bd \u03b8\u03ad\u03c3\u03b5\u03c9\u03bd. \u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03b8\u03b7\u03ba\u03b5 \u03bc\u03bf\u03bd\u03cc\u03c0\u03bb\u03b5\u03c5\u03c1\u03bf Welch two-sample t-test \u03c0\u03ac\u03bd\u03c9 \u03c3\u03c4\u03b9\u03c2 \u03bc\u03b5\u03c4\u03b1\u03b2\u03bf\u03bb\u03ad\u03c2 benchmark \u03c0\u03c1\u03bf\u03c2 final, \u03cc\u03c4\u03b1\u03bd \u03b7 test group \u03b5\u03af\u03c7\u03b5 \u03cc\u03bd\u03c4\u03c9\u03c2 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03ba\u03b1\u03c4\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03b7 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd control group. \u0397 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03b1\u03c5\u03c4\u03ae \u03b1\u03c0\u03bf\u03c6\u03b5\u03cd\u03b3\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03c3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03b1\u03bb\u03bb\u03ac \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ac \u03c9\u03c2 \u03b8\u03b5\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03c4\u03bf\u03c5 schema.<\/p>\n<p>\u03a0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1 \u03bc\u03b5 \u03c4\u03b7 \u03b8\u03ad\u03c3\u03b7, \u03bc\u03b5\u03c4\u03c1\u03ae\u03b8\u03b7\u03ba\u03b5 \u03ba\u03b1\u03b9 \u03c4\u03bf Search Visibility \u03c4\u03bf\u03c5 Moz, \u03b4\u03b7\u03bb\u03b1\u03b4\u03ae \u03bc\u03b9\u03b1 \u03b5\u03ba\u03c4\u03af\u03bc\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c0\u03b9\u03b8\u03b1\u03bd\u03bf\u03cd \u03bc\u03b5\u03c1\u03b9\u03b4\u03af\u03bf\u03c5 clicks \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03b9\u03c2 \u03b8\u03ad\u03c3\u03b5\u03b9\u03c2 \u03c4\u03c9\u03bd \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bc\u03b5\u03bd\u03c9\u03bd keywords. \u0388\u03c4\u03c3\u03b9 \u03b7 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 \u03be\u03b5\u03c7\u03ce\u03c1\u03b9\u03c3\u03b5 \u03bc\u03b9\u03b1 \u03bc\u03b9\u03ba\u03c1\u03ae \u03bc\u03b5\u03c4\u03b1\u03b2\u03bf\u03bb\u03ae rank \u03b1\u03c0\u03cc \u03bc\u03b9\u03b1 \u03bc\u03b5\u03c4\u03b1\u03b2\u03bf\u03bb\u03ae \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03c3\u03b5 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03bf\u03c1\u03b1\u03c4\u03ae \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1.<\/p>\n<h2 id=\"genikes-anazitiseis-google\">\u03a3\u03c4\u03b9\u03c2 \u03b3\u03b5\u03bd\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b7 Google \u03b4\u03b5\u03bd \u03ad\u03b4\u03b5\u03b9\u03be\u03b5 \u03ac\u03bc\u03b5\u03c3\u03b7 \u03ac\u03bd\u03bf\u03b4\u03bf<\/h2>\n<p>\u0393\u03b9\u03b1 \u03c4\u03bf \u03b3\u03b5\u03bd\u03b9\u03ba\u03cc query \u00ab[service] company in [location]\u00bb, \u03b7 control group \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03b8\u03b7\u03ba\u03b5 \u03ba\u03b1\u03c4\u03ac \u03bc\u03ad\u03c3\u03bf \u03cc\u03c1\u03bf \u03c3\u03c4\u03b7 Google, \u03b5\u03bd\u03ce \u03b7 test group \u03ad\u03c7\u03b1\u03c3\u03b5 \u03b8\u03ad\u03c3\u03b5\u03b9\u03c2. \u0397 \u03af\u03b4\u03b9\u03b1 \u03ba\u03b1\u03c4\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03b7 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03c3\u03c4\u03b7\u03ba\u03b5 \u03c3\u03c4\u03bf Google Mobile. \u0395\u03c6\u03cc\u03c3\u03bf\u03bd \u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03bc\u03b5 schema \u03b4\u03b5\u03bd \u03be\u03b5\u03c0\u03ad\u03c1\u03b1\u03c3\u03b5 \u03c4\u03b7\u03bd \u03bf\u03bc\u03ac\u03b4\u03b1 \u03b5\u03bb\u03ad\u03b3\u03c7\u03bf\u03c5, \u03b4\u03b5\u03bd \u03c5\u03c0\u03ae\u03c1\u03c7\u03b5 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03b2\u03ac\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03bc\u03bf\u03bd\u03cc\u03c0\u03bb\u03b5\u03c5\u03c1\u03bf \u03c4\u03b5\u03c3\u03c4 \u03b8\u03b5\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7\u03c2.<\/p>\n<p>\u03a3\u03c4\u03bf Bing \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf Yahoo \u03b7 test group \u03b5\u03af\u03c7\u03b5 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ae \u03bc\u03b5\u03c4\u03b1\u03b2\u03bf\u03bb\u03ae \u03ba\u03b1\u03b9 \u03b5\u03ba\u03c4\u03b5\u03bb\u03ad\u03c3\u03c4\u03b7\u03ba\u03b5 \u03bf \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2, \u03b1\u03bb\u03bb\u03ac \u03b7 \u03c0\u03c1\u03c9\u03c4\u03bf\u03b3\u03b5\u03bd\u03ae\u03c2 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03c0\u03b1\u03c1\u03ad\u03bc\u03b5\u03b9\u03bd\u03b5 \u03ba\u03ac\u03c4\u03c9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b4\u03b9\u03ba\u03b1\u03b9\u03bf\u03bb\u03bf\u03b3\u03bf\u03cd\u03c3\u03b5 \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc \u03c3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1. \u03a4\u03bf \u03b1\u03c3\u03c6\u03b1\u03bb\u03ad\u03c2 \u03b5\u03cd\u03c1\u03b7\u03bc\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u00ab\u03c4\u03bf schema \u03b4\u03b5\u03bd \u03ad\u03c7\u03b5\u03b9 \u03c0\u03bf\u03c4\u03ad \u03b1\u03be\u03af\u03b1\u00bb, \u03b1\u03bb\u03bb\u03ac \u03cc\u03c4\u03b9 \u03b7 \u03b1\u03c0\u03bb\u03ae \u03c0\u03c1\u03bf\u03c3\u03b8\u03ae\u03ba\u03b7 LocalBusiness markup \u03b4\u03b5\u03bd \u03ad\u03b4\u03c9\u03c3\u03b5 \u03c0\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03ac\u03bc\u03b5\u03c3\u03b7 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 rank \u03c3\u03c4\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03b4\u03b5\u03af\u03b3\u03bc\u03b1.<\/p>\n<p>\u0393\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7, \u03b1\u03c5\u03c4\u03cc \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03cc backlog \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ac \u03bc\u03b5 \u03c0\u03b5\u03c1\u03af\u03c0\u03bb\u03bf\u03ba\u03bf schema \u03cc\u03c4\u03b1\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1 indexability, \u03b1\u03b4\u03cd\u03bd\u03b1\u03bc\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf, \u03bb\u03ac\u03b8\u03bf\u03c2 search intent \u03ae conversion friction. \u0388\u03bd\u03b1\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc\u03c2 \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2 \u03bc\u03b5 <a href=\"https:\/\/twodots.gr\/dorean-seo-ergaleia-praktiko-stack-choris-spatali\/\">\u03b4\u03c9\u03c1\u03b5\u03ac\u03bd SEO \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1<\/a> \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03c0\u03c1\u03ce\u03c4\u03b1 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c8\u03b5\u03b9 crawl, indexing \u03ba\u03b1\u03b9 on-page \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c0\u03b9\u03bf \u03ac\u03bc\u03b5\u03c3\u03b7 \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1.<\/p>\n<h2 id=\"eidikes-anazitiseis-mikti-eikona\">\u039f\u03b9 \u03c0\u03bf\u03bb\u03cd \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ad\u03b4\u03c9\u03c3\u03b1\u03bd \u03bc\u03b9\u03ba\u03c4\u03ae \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1<\/h2>\n<p>\u03a3\u03c4\u03b7 \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03b7, \u03c0\u03bf\u03bb\u03cd \u03b5\u03b9\u03b4\u03b9\u03ba\u03ae \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7, \u03c4\u03bf Google Mobile \u03ba\u03b1\u03b9 \u03c4\u03bf Bing \u03ad\u03b4\u03c9\u03c3\u03b1\u03bd \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b5\u03bd\u03b4\u03b5\u03af\u03be\u03b5\u03b9\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf \u03b3\u03b5\u03bd\u03b9\u03ba\u03cc query, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c0\u03ac\u03bb\u03b9 \u03ba\u03ac\u03c4\u03c9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03cc\u03c1\u03b9\u03bf \u03b9\u03c3\u03c7\u03c5\u03c1\u03ae\u03c2 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5 \u03bf \u03c3\u03c5\u03bd\u03c4\u03ac\u03ba\u03c4\u03b7\u03c2. \u0397 Google desktop \u03ba\u03b1\u03b9 \u03c4\u03bf Yahoo \u03b4\u03b5\u03bd \u03ad\u03b4\u03c9\u03c3\u03b1\u03bd \u03b8\u03b5\u03c4\u03b9\u03ba\u03ae \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03c4\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd test group.<\/p>\n<p>\u0397 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03c5\u03c0\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03cd\u03bb\u03bf\u03b3\u03b7: \u03ad\u03bd\u03b1 query \u03c0\u03bf\u03c5 \u03b6\u03b7\u03c4\u03ac \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ae \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c9\u03c1\u03ac\u03c1\u03b9\u03bf \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c9\u03c6\u03b5\u03bb\u03b5\u03af\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc, machine-readable dataset. \u038c\u03bc\u03c9\u03c2 \u03b7 \u03af\u03b4\u03b9\u03b1 \u03b7 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 \u03b4\u03b5\u03bd \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03bf\u03c5\u03bc\u03b5 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7\u03bd \u03c5\u03c0\u03cc\u03b8\u03b5\u03c3\u03b7 \u03c3\u03b5 \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7 traffic. \u03a4\u03ad\u03c4\u03bf\u03b9\u03b5\u03c2 \u03c6\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b5\u03bd\u03b4\u03ad\u03c7\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03cc search volume \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03bf\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03bc\u03b5 \u03b5\u03c1\u03ce\u03c4\u03b7\u03c3\u03b7 \u03c0\u03c1\u03bf\u03c2 \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 AI.<\/p>\n<p>\u0391\u03c5\u03c4\u03cc \u03c4\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03b3\u03b9\u03b1 AEO, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c4\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03b7\u03b8\u03b5\u03af \u03be\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03ac: \u03b1\u03ba\u03c1\u03af\u03b2\u03b5\u03b9\u03b1 \u03c4\u03c9\u03bd \u03bf\u03c1\u03b1\u03c4\u03ce\u03bd \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03b9\u03ce\u03bd, \u03ba\u03ac\u03bb\u03c5\u03c8\u03b7 \u03c4\u03c9\u03bd \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7, valid markup, SERP appearance \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03c3\u03b5 AI surfaces. \u0397 <a href=\"https:\/\/twodots.gr\/veltistopoiisi-periechomenou-me-techniti-noimosyni-gia-anazitiseis\/\">\u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03b3\u03b9\u03b1 \u03ba\u03bb\u03b1\u03c3\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 AI \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7<\/a> \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03bc\u03cc\u03bd\u03bf \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03cc \u03c3\u03ae\u03bc\u03b1.<\/p>\n<h2 id=\"search-visibility-apotelesmata\">\u03a4\u03bf search visibility \u03b1\u03c0\u03bf\u03b4\u03c5\u03bd\u03ac\u03bc\u03c9\u03c3\u03b5 \u03c4\u03b9\u03c2 \u03c0\u03b9\u03b8\u03b1\u03bd\u03ad\u03c2 \u03b5\u03bd\u03b4\u03b5\u03af\u03be\u03b5\u03b9\u03c2<\/h2>\n<p>\u03a3\u03c4\u03b7 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 Search Visibility, \u03b7 control group \u03be\u03b5\u03c0\u03ad\u03c1\u03b1\u03c3\u03b5 \u03ba\u03b1\u03c4\u03ac \u03bc\u03ad\u03c3\u03bf \u03cc\u03c1\u03bf \u03c4\u03b7\u03bd test group \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03c4\u03ad\u03c3\u03c3\u03b5\u03c1\u03b9\u03c2 \u03bc\u03b7\u03c7\u03b1\u03bd\u03ad\u03c2. \u0395\u03c0\u03bf\u03bc\u03ad\u03bd\u03c9\u03c2 \u03b4\u03b5\u03bd \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03c3\u03c4\u03b7\u03ba\u03b5 \u03bc\u03bf\u03bd\u03cc\u03c0\u03bb\u03b5\u03c5\u03c1\u03bf \u03c4\u03b5\u03c3\u03c4 \u03b8\u03b5\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf visibility. \u0397 \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03ad\u03c1\u03b5\u03b9\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03bc\u03b9\u03b1 \u03bc\u03b9\u03ba\u03c1\u03ae \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03b8\u03ad\u03c3\u03b7\u03c2 \u03b4\u03b5\u03bd \u03b9\u03c3\u03bf\u03b4\u03c5\u03bd\u03b1\u03bc\u03b5\u03af \u03c0\u03ac\u03bd\u03c4\u03b1 \u03bc\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 clicks.<\/p>\n<p>\u0391\u03bd \u03ad\u03bd\u03b1 keyword \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03bc\u03b1\u03ba\u03c1\u03b9\u03ac \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1, \u03b7 \u03b8\u03b5\u03c9\u03c1\u03b7\u03c4\u03b9\u03ba\u03ae \u03ac\u03bd\u03bf\u03b4\u03bf\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bc\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03bf\u03c1\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ae \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c8\u03b5\u03b9\u03c2. \u0397 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7, \u03bb\u03bf\u03b9\u03c0\u03cc\u03bd, \u03b4\u03b5\u03bd \u03b2\u03c1\u03ae\u03ba\u03b5 \u03bc\u03cc\u03bd\u03bf \u03ad\u03bb\u03bb\u03b5\u03b9\u03c8\u03b7 \u03c0\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03ad\u03bd\u03b4\u03b5\u03b9\u03be\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03ac\u03bc\u03b5\u03c3\u03bf ranking boost\u00b7 \u03b4\u03b5\u03bd \u03b2\u03c1\u03ae\u03ba\u03b5 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03cc \u03c0\u03bb\u03b5\u03bf\u03bd\u03ad\u03ba\u03c4\u03b7\u03bc\u03b1 Search Visibility \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03bf\u03bc\u03ac\u03b4\u03b1 schema \u03c3\u03c4\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03c0\u03b5\u03af\u03c1\u03b1\u03bc\u03b1.<\/p>\n<h2 id=\"schema-chrisimo-choris-ranking-shortcut\">\u0393\u03b9\u03b1\u03c4\u03af \u03c4\u03bf schema \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03c7\u03c9\u03c1\u03af\u03c2 ranking shortcut<\/h2>\n<p>\u03a4\u03b1 structured data \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03bc\u03b9\u03b1 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b9\u03bc\u03b7 \u03b3\u03b9\u03b1 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03b5\u03b9\u03b4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03c3\u03b5\u03b9\u03c2. \u03a4\u03bf JobPosting schema \u03b5\u03af\u03bd\u03b1\u03b9 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1: \u03bc\u03b9\u03b1 \u03c3\u03c9\u03c3\u03c4\u03ac \u03c3\u03b7\u03bc\u03b1\u03c3\u03bc\u03ad\u03bd\u03b7 \u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b9\u03bc\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03b9\u03b4\u03b9\u03ba\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03b8\u03ad\u03c3\u03b5\u03c9\u03bd \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2 \u03c4\u03b7\u03c2 Google. \u0391\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b1, \u03c4\u03bf Product schema \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c4\u03c1\u03bf\u03c6\u03bf\u03b4\u03bf\u03c4\u03ae\u03c3\u03b5\u03b9 \u03b5\u03bc\u03c0\u03bb\u03bf\u03c5\u03c4\u03b9\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03c4\u03b9\u03bc\u03ae, \u03b4\u03b9\u03b1\u03b8\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03ae \u03ac\u03bb\u03bb\u03b5\u03c2 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b5\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2.<\/p>\n<p>\u0393\u03b9\u03b1 LocalBusiness markup, \u03b7 \u03b1\u03be\u03af\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ae \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03b1\u03c6\u03ae \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2, \u03c4\u03c9\u03bd \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c3\u03b9\u03ce\u03bd, \u03c4\u03bf\u03c5 \u03c9\u03c1\u03b1\u03c1\u03af\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ce\u03bd \u03c3\u03c7\u03ad\u03c3\u03b5\u03c9\u03bd \u03bc\u03b5 \u03ac\u03bb\u03bb\u03b5\u03c2 \u03bf\u03bd\u03c4\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2. \u0397 Google \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03b1 structured data \u03c0\u03b1\u03c1\u03ad\u03c7\u03bf\u03c5\u03bd \u03c1\u03b7\u03c4\u03ad\u03c2 \u03b5\u03bd\u03b4\u03b5\u03af\u03be\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03bd\u03cc\u03b7\u03bc\u03b1 \u03bc\u03b9\u03b1\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2, \u03b1\u03bb\u03bb\u03ac \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03cc\u03c4\u03b9 \u03b7 \u03ad\u03b3\u03ba\u03c5\u03c1\u03b7 \u03c5\u03bb\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03b4\u03b5\u03bd \u03b5\u03b3\u03b3\u03c5\u03ac\u03c4\u03b1\u03b9 \u03b5\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03b7 rich result.<\/p>\n<div class=\"td-comparison\">\n<p class=\"td-comparison-title\">\u03a4\u03b9 \u03b4\u03b5\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03b9 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c4\u03bf schema<\/p>\n<div class=\"td-comparison-cards td-comparison-cards--horizontal\">\n<div class=\"td-comparison-grid td-comparison-grid--two\">\n<div class=\"td-platform-card\">\n<h3>\u0394\u03b5\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03b5\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b7 \u03ba\u03b1\u03c4\u03ac\u03c4\u03b1\u03be\u03b7<\/h3>\n<p>\u03a4\u03bf LocalBusiness markup \u03b4\u03b5\u03bd \u03be\u03b5\u03c0\u03ad\u03c1\u03b1\u03c3\u03b5 \u03c4\u03b7\u03bd control group \u03c3\u03c4\u03b7 Google \u03c3\u03c4\u03bf \u03b5\u03bb\u03b5\u03b3\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf SERP test. \u0394\u03b5\u03bd \u03b4\u03b9\u03bf\u03c1\u03b8\u03ce\u03bd\u03b5\u03b9 \u03b1\u03b4\u03cd\u03bd\u03b1\u03bc\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf, \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1 indexing, \u03ba\u03b1\u03ba\u03ae \u03b1\u03c1\u03c7\u03b9\u03c4\u03b5\u03ba\u03c4\u03bf\u03bd\u03b9\u03ba\u03ae \u03ae \u03c7\u03b1\u03bc\u03b7\u03bb\u03ae \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2.<\/p>\n<div class=\"td-badge-row\"><span class=\"td-badge\">\u038c\u03c7\u03b9 ranking shortcut<\/span><span class=\"td-badge\">\u038c\u03c7\u03b9 \u03b5\u03b3\u03b3\u03cd\u03b7\u03c3\u03b7 \u03b5\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03b7\u03c2<\/span><\/div>\n<\/div>\n<div class=\"td-platform-card td-platform-card--navy\">\n<h3>\u039c\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03b1\u03be\u03af\u03b1<\/h3>\n<p>\u038c\u03c4\u03b1\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bb\u03ae\u03c1\u03b5\u03c2, \u03b1\u03ba\u03c1\u03b9\u03b2\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03bf\u03c1\u03b1\u03c4\u03cc \u03c3\u03c4\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03be\u03b5\u03b9 rich-result eligibility, \u03c3\u03b1\u03c6\u03ad\u03c3\u03c4\u03b5\u03c1\u03b1 entity data \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b7 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03c3\u03c5\u03bd\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7.<\/p>\n<div class=\"td-badge-row\"><span class=\"td-badge\">Rich-result eligibility<\/span><span class=\"td-badge\">\u039a\u03b1\u03b8\u03b1\u03c1\u03ac entity data<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"review-markup-risko\">Review markup: \u03b7 \u03bb\u03ac\u03b8\u03bf\u03c2 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03ad\u03c7\u03b5\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c1\u03af\u03c3\u03ba\u03bf<\/h2>\n<p>\u039f\u03b9 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c4\u03b7\u03c2 Google \u03b3\u03b9\u03b1 review snippets \u03b2\u03ac\u03b6\u03bf\u03c5\u03bd \u03c3\u03b1\u03c6\u03ae \u03cc\u03c1\u03b9\u03b1. \u0388\u03bd\u03b1 LocalBusiness \u03ae Organization \u03c0\u03bf\u03c5 \u03b5\u03bb\u03ad\u03b3\u03c7\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03b5\u03b1\u03c5\u03c4\u03cc \u03c4\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b9\u03bc\u03bf \u03b3\u03b9\u03b1 self-serving star review feature, \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b9 \u03b1\u03bd \u03bf\u03b9 \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03ad\u03c3\u03c9 \u03b5\u03bd\u03c3\u03c9\u03bc\u03b1\u03c4\u03c9\u03bc\u03ad\u03bd\u03bf\u03c5 \u03c4\u03c1\u03af\u03c4\u03bf\u03c5 widget. \u0395\u03c0\u03af\u03c3\u03b7\u03c2, \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 ratings \u03b1\u03c0\u03cc \u03ac\u03bb\u03bb\u03b1 websites \u03c9\u03c2 \u03b4\u03b9\u03ba\u03cc \u03c4\u03bf\u03c5 aggregateRating.<\/p>\n<p>\u0393\u03b9\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03ae \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1, \u03bf\u03b9 \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c6\u03bf\u03c1\u03bf\u03cd\u03bd \u03c4\u03bf \u03c3\u03c9\u03c3\u03c4\u03cc \u03b1\u03bd\u03c4\u03b9\u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03bf, \u03bd\u03b1 \u03c0\u03c1\u03bf\u03ad\u03c1\u03c7\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b1 \u03bf\u03c1\u03b1\u03c4\u03ad\u03c2 \u03c3\u03c4\u03b7 \u03c3\u03b7\u03bc\u03b1\u03c3\u03bc\u03ad\u03bd\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1. \u03a4\u03bf JSON-LD \u03c0\u03bf\u03c5 \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c4\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03cc \u03cc\u03c3\u03b1 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u00b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bf\u03b4\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c3\u03b5 \u03b1\u03c0\u03ce\u03bb\u03b5\u03b9\u03b1 \u03b5\u03c0\u03b9\u03bb\u03b5\u03be\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03b3\u03b9\u03b1 rich result \u03ae \u03c3\u03b5 structured-data manual action.<\/p>\n<p>\u03a0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03ba\u03ac\u03b8\u03b5 deployment \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03af\u03c7\u03b9\u03c3\u03b7 \u03c4\u03bf\u03c5 markup \u03bc\u03b5 \u03c4\u03bf \u03bf\u03c1\u03b1\u03c4\u03cc \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf, Rich Results Test \u03ae \u03ac\u03bb\u03bb\u03bf \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf validator, \u03ba\u03b1\u03b9 \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2 \u03c4\u03c9\u03bd \u03b5\u03b9\u03b4\u03b9\u03ba\u03ce\u03bd \u03bf\u03b4\u03b7\u03b3\u03b9\u03ce\u03bd \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03c4\u03cd\u03c0\u03bf. \u0397 \u03c0\u03bb\u03b7\u03c1\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b4\u03b5\u03bd \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b8\u03ae\u03ba\u03b7 \u03cc\u03bb\u03c9\u03bd \u03c4\u03c9\u03bd \u03c0\u03b9\u03b8\u03b1\u03bd\u03ce\u03bd properties, \u03b1\u03bb\u03bb\u03ac \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03c9\u03bd, \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03c4\u03b7\u03c1\u03ae\u03c3\u03b9\u03bc\u03c9\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd.<\/p>\n<h2 id=\"schema-ai-search\">\u03a4\u03b9 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bc\u03b5 \u03ba\u03b1\u03b9 \u03c4\u03b9 \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bc\u03b5 \u03bd\u03b1 \u03c0\u03bf\u03cd\u03bc\u03b5 \u03b3\u03b9\u03b1 AI search<\/h2>\n<p>\u0397 \u03af\u03b4\u03b9\u03b1 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03ad\u03bb\u03b1\u03b2\u03b5 \u03be\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03ad\u03c2 \u03b4\u03bf\u03ba\u03b9\u03bc\u03ad\u03c2 Google Maps \u03ba\u03b1\u03b9 AI\/LLM recommendations \u03bc\u03b5 LocalFalcon. \u0394\u03b5\u03bd \u03b2\u03c1\u03ae\u03ba\u03b5 \u03b8\u03b5\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03c3\u03c4\u03bf Google Maps ranking \u03ae \u03c3\u03c4\u03bf Share of Local Voice. \u03a3\u03c4\u03b1 Google AI Mode, AI Overviews, Gemini \u03ba\u03b1\u03b9 Grok \u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03b4\u03b5\u03bd \u03ad\u03b4\u03c9\u03c3\u03b1\u03bd \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ae \u03b9\u03c3\u03c7\u03c5\u03c1\u03ae \u03ad\u03bd\u03b4\u03b5\u03b9\u03be\u03b7 \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03b4\u03cd\u03bf queries.<\/p>\n<p>\u0393\u03b9\u03b1 \u03c4\u03bf \u03b3\u03b5\u03bd\u03b9\u03ba\u03cc query, \u03bf \u03c3\u03c5\u03bd\u03c4\u03ac\u03ba\u03c4\u03b7\u03c2 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 92,91% confidence \u03cc\u03c4\u03b9 \u03c4\u03bf LocalBusiness schema \u03b5\u03c0\u03b7\u03c1\u03ad\u03b1\u03c3\u03b5 \u03b8\u03b5\u03c4\u03b9\u03ba\u03ac \u03c4\u03b7 \u03b8\u03ad\u03c3\u03b7 \u03c0\u03c1\u03cc\u03c4\u03b1\u03c3\u03b7\u03c2 \u03c3\u03c4\u03bf ChatGPT, \u03bc\u03b5 \u03b5\u03ba\u03c4\u03b9\u03bc\u03ce\u03bc\u03b5\u03bd\u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ac 3,33 \u03b8\u03ad\u03c3\u03b5\u03c9\u03bd, \u03ba\u03b1\u03b9 91,51% confidence \u03b3\u03b9\u03b1 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 10 \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03b9\u03b1\u03af\u03c9\u03bd \u03bc\u03bf\u03bd\u03ac\u03b4\u03c9\u03bd \u03c3\u03c4\u03bf Share of AI Voice. \u0393\u03b9\u03b1 \u03c4\u03bf \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03bf, \u03b5\u03b9\u03b4\u03b9\u03ba\u03cc query, \u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03bc\u03bf\u03c4\u03af\u03b2\u03bf \u03b4\u03b5\u03bd \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03ae\u03c6\u03b8\u03b7\u03ba\u03b5. \u039f\u03b9 \u03c4\u03b9\u03bc\u03ad\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd \u03b5\u03c1\u03b5\u03c5\u03bd\u03b7\u03c4\u03b9\u03ba\u03cc \u03c3\u03ae\u03bc\u03b1 \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03b4\u03b5\u03af\u03b3\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 LocalFalcon, \u03cc\u03c7\u03b9 \u03ba\u03b1\u03b8\u03bf\u03bb\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03b5\u03b9\u03be\u03b7 \u03cc\u03c4\u03b9 \u03c4\u03bf schema \u03b5\u03be\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03b6\u03b5\u03b9 \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ac, \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b8\u03ad\u03c3\u03b7 \u03ae \u03b1\u03ba\u03c1\u03af\u03b2\u03b5\u03b9\u03b1 \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 LLM.<\/p>\n<p>\u0393\u03b9\u03b1 \u03c4\u03b9\u03c2 AI \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b5\u03c2 \u03c4\u03b7\u03c2 \u03af\u03b4\u03b9\u03b1\u03c2 \u03c4\u03b7\u03c2 Google, \u03b7 \u03b5\u03c0\u03af\u03c3\u03b7\u03bc\u03b7 \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03af\u03c9\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c3\u03b1\u03c6\u03ae\u03c2: \u03b4\u03b5\u03bd \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af\u03c4\u03b1\u03b9 \u03b5\u03b9\u03b4\u03b9\u03ba\u03cc schema.org markup \u03b3\u03b9\u03b1 \u03b5\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03b7 \u03c3\u03b5 AI Overviews \u03ae AI Mode. \u0399\u03c3\u03c7\u03cd\u03bf\u03c5\u03bd \u03c4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac SEO \u03c0\u03c1\u03bf\u03b1\u03c0\u03b1\u03b9\u03c4\u03bf\u03cd\u03bc\u03b5\u03bd\u03b1, \u03b5\u03bd\u03ce \u03c4\u03b1 structured data \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03bf\u03c5\u03bd \u03c3\u03c5\u03bd\u03b5\u03c0\u03ae \u03bc\u03b5 \u03c4\u03bf \u03bf\u03c1\u03b1\u03c4\u03cc \u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03bf \u03c4\u03b7\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2.<\/p>\n<p>\u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 e-commerce \u03ae brand, \u03b7 \u03c5\u03c0\u03b5\u03cd\u03b8\u03c5\u03bd\u03b7 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03ba\u03c1\u03b1\u03c4\u03ac \u03c3\u03c5\u03bd\u03b5\u03c0\u03ae \u03c4\u03b1 \u03b4\u03b7\u03bc\u03cc\u03c3\u03b9\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1: \u03cc\u03bd\u03bf\u03bc\u03b1, canonical URLs, \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03c4\u03b9\u03bc\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03b8\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03cc\u03c0\u03bf\u03c5 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03bb\u03b7\u03b8\u03b9\u03bd\u03ad\u03c2 \u03c3\u03c7\u03ad\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03bf\u03bd\u03c4\u03bf\u03c4\u03ae\u03c4\u03c9\u03bd. \u03a3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03ae \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03b3\u03b9\u03b1 organic rich results \u03ba\u03b1\u03b9 \u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03ae \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c2 \u03c3\u03b5 AI surfaces. \u0394\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b2\u03b1\u03c6\u03c4\u03af\u03b6\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b7 \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7.<\/p>\n<h2 id=\"realistiko-plano-epicheiriseis\">\u0388\u03bd\u03b1 \u03c1\u03b5\u03b1\u03bb\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c0\u03bb\u03ac\u03bd\u03bf \u03b3\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 e-commerce teams<\/h2>\n<p>\u039e\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03cc\u03c0\u03bf\u03c5 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03b1\u03c6\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03cc\u03c6\u03b5\u03bb\u03bf\u03c2: \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b5\u03c2 \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2, \u03ac\u03c1\u03b8\u03c1\u03b1, \u03c4\u03bf\u03c0\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ae \u03ac\u03bb\u03bb\u03bf\u03b9 \u03c4\u03cd\u03c0\u03bf\u03b9 \u03c0\u03bf\u03c5 \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf \u03ba\u03cd\u03c1\u03b9\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf. \u039a\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c8\u03c4\u03b5 \u03c0\u03c1\u03b9\u03bd \u03c4\u03b7\u03bd \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae impressions, clicks, CTR, conversions, rich-result eligibility \u03ba\u03b1\u03b9 errors.<\/p>\n<div class=\"td-step-list\">\n<p class=\"td-step-list-title\">\u0388\u03be\u03b9 \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 schema implementation \u03c0\u03bf\u03c5 \u03bc\u03b5\u03c4\u03c1\u03b9\u03ad\u03c4\u03b1\u03b9<\/p>\n<ol>\n<li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 1<\/span><strong>\u039f\u03c1\u03af\u03c3\u03c4\u03b5 \u03c4\u03bf search feature \u03ba\u03b1\u03b9 \u03c4\u03bf\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c3\u03c4\u03cc\u03c7\u03bf<\/strong>\n<p>\u0394\u03b9\u03b5\u03c5\u03ba\u03c1\u03b9\u03bd\u03af\u03c3\u03c4\u03b5 \u03b1\u03bd \u03b8\u03ad\u03bb\u03b5\u03c4\u03b5 product snippet, job experience, \u03c3\u03b1\u03c6\u03ae LocalBusiness data \u03ae \u03b1\u03c0\u03bb\u03ce\u03c2 \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc Article markup, \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03bf metric \u03b8\u03b1 \u03b4\u03b5\u03af\u03be\u03b5\u03b9 \u03b1\u03be\u03af\u03b1.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 2<\/span><strong>\u0391\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03b9\u03c7\u03af\u03c3\u03c4\u03b5 schema \u03bc\u03b5 \u03c4\u03bf \u03ba\u03cd\u03c1\u03b9\u03bf \u03bf\u03c1\u03b1\u03c4\u03cc \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf<\/strong>\n<p>\u0395\u03c0\u03b9\u03bb\u03ad\u03be\u03c4\u03b5 \u03c4\u03bf\u03bd \u03c0\u03b9\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf \u03c4\u03cd\u03c0\u03bf \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c3\u03c4\u03b5 \u03bc\u03cc\u03bd\u03bf \u03b9\u03b4\u03b9\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03bb\u03b7\u03b8\u03b9\u03bd\u03ad\u03c2, \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03c9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03bf\u03c1\u03b1\u03c4\u03ad\u03c2 \u03c3\u03c4\u03bf\u03bd \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 3<\/span><strong>\u039a\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c8\u03c4\u03b5 \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc baseline<\/strong>\n<p>\u0391\u03c0\u03bf\u03b8\u03b7\u03ba\u03b5\u03cd\u03c3\u03c4\u03b5 Search Console impressions, clicks, CTR, rich-result reports \u03ba\u03b1\u03b9 conversions \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c5\u03bb\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7, \u03c3\u03b5 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03bc\u03b5 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ae \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 4<\/span><strong>\u0395\u03bb\u03ad\u03b3\u03be\u03c4\u03b5 syntax, policies \u03ba\u03b1\u03b9 crawlability<\/strong>\n<p>\u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf validator, \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03b9\u03ce\u03c3\u03c4\u03b5 \u03cc\u03c4\u03b9 \u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 indexable \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03b2\u03ac\u03c3\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03b5\u03b9\u03b4\u03b9\u03ba\u03ad\u03c2 \u03bf\u03b4\u03b7\u03b3\u03af\u03b5\u03c2 \u03c4\u03bf\u03c5 \u03c4\u03cd\u03c0\u03bf\u03c5 \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf deployment.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 5<\/span><strong>\u0395\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03b9\u03ce\u03c3\u03c4\u03b5 \u03cc\u03c4\u03b9 \u03b7 Google \u03b5\u03af\u03b4\u03b5 \u03c4\u03b7\u03bd \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae<\/strong>\n<p>\u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 URL Inspection \u03ba\u03b1\u03b9 \u03c4\u03b1 rich-result reports \u03cc\u03c0\u03bf\u03c5 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd, \u03ce\u03c3\u03c4\u03b5 \u03b7 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03bd\u03b1 \u03bc\u03b7\u03bd \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03b9 \u03c0\u03c1\u03b9\u03bd \u03b1\u03bd\u03b9\u03c7\u03bd\u03b5\u03c5\u03b8\u03b5\u03af \u03c4\u03bf \u03bd\u03ad\u03bf markup.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 6<\/span><strong>\u039c\u03b5\u03c4\u03c1\u03ae\u03c3\u03c4\u03b5 \u03c4\u03bf \u03c3\u03c9\u03c3\u03c4\u03cc \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03c4\u03b7\u03c1\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1<\/strong>\n<p>\u03a3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b5 \u03c4\u03bf \u03c3\u03c5\u03bc\u03c6\u03c9\u03bd\u03b7\u03bc\u03ad\u03bd\u03bf metric, \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03c4\u03b5 \u03be\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03ac rankings \u03ba\u03b1\u03b9 rich results, \u03ba\u03b1\u03b9 \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03ce\u03c3\u03c4\u03b5 \u03ac\u03bc\u03b5\u03c3\u03b1 \u03c4\u03b9\u03bc\u03ae, \u03b4\u03b9\u03b1\u03b8\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1, \u03c9\u03c1\u03ac\u03c1\u03b9\u03bf \u03ae \u03ac\u03bb\u03bb\u03b5\u03c2 \u03bc\u03b5\u03c4\u03b1\u03b2\u03b1\u03bb\u03bb\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03b9\u03b4\u03b9\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2.<\/p>\n<\/li>\n<\/ol>\n<\/div>\n<p>\u0393\u03b9\u03b1 LocalBusiness, \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03ae\u03c3\u03c4\u03b5 \u03ad\u03bd\u03b1 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ad\u03c2 \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc graph \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b4\u03ad\u03c3\u03c4\u03b5 \u03c4\u03bf \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03bc\u03b1 \u03c0\u03c1\u03bf\u03c6\u03af\u03bb \u03bc\u03cc\u03bd\u03bf \u03cc\u03c0\u03bf\u03c5 \u03bf\u03b9 \u03c3\u03c7\u03ad\u03c3\u03b5\u03b9\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03bb\u03b7\u03b8\u03b9\u03bd\u03ad\u03c2. \u039c\u03b7\u03bd \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03c4\u03b5 markup \u03c7\u03c9\u03c1\u03af\u03c2 \u03bb\u03cc\u03b3\u03bf \u03ba\u03b1\u03b9 \u03bc\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c4\u03b5\u03c4\u03b5 \u03b9\u03b4\u03b9\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1. \u0391\u03bd \u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2 \u03ad\u03c7\u03b5\u03b9 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf \u03c7\u03c1\u03cc\u03bd\u03bf, \u03b4\u03ce\u03c3\u03c4\u03b5 \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03b5 indexing, \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf, \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 conversion friction \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c0\u03b5\u03b9\u03c1\u03ac\u03bc\u03b1\u03c4\u03b1 \u03c7\u03c9\u03c1\u03af\u03c2 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03c5\u03c0\u03cc\u03b8\u03b5\u03c3\u03b7.<\/p>\n<p>\u03a3\u03b5 website \u03ae e-shop \u03bc\u03b5 \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 templates, \u03c4\u03bf schema \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 ownership \u03ba\u03b1\u03b9 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2 \u03c3\u03c5\u03bd\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7\u03c2. \u0397 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03c0\u03bf\u03b9\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b3\u03b5\u03b9 \u03ba\u03ac\u03b8\u03b5 graph, \u03c0\u03ce\u03c2 \u03b1\u03c0\u03bf\u03c6\u03b5\u03cd\u03b3\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b4\u03b9\u03c0\u03bb\u03cc\u03c4\u03c5\u03c0\u03b1 entities, \u03c0\u03bf\u03b9\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03ad\u03c1\u03c7\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf CMS \u03ae \u03c4\u03bf ERP \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03bf\u03c2 \u03b5\u03bb\u03ad\u03b3\u03c7\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03c0\u03c1\u03b9\u03bd \u03c0\u03b5\u03c1\u03ac\u03c3\u03bf\u03c5\u03bd \u03c3\u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae.<\/p>\n<h2 id=\"epicheirimatiko-symperasma\">\u03a4\u03bf \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7\u03c2<\/h2>\n<p>\u0397 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03b4\u03bf\u03ba\u03b9\u03bc\u03ae \u03b4\u03b5\u03bd \u03b2\u03c1\u03ae\u03ba\u03b5 \u03c0\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03b5\u03b9\u03be\u03b7 \u03cc\u03c4\u03b9 \u03c4\u03bf LocalBusiness schema \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c9\u03c2 \u03ac\u03bc\u03b5\u03c3\u03bf\u03c2 \u03bc\u03bf\u03c7\u03bb\u03cc\u03c2 \u03ba\u03b1\u03c4\u03ac\u03c4\u03b1\u03be\u03b7\u03c2 \u03c3\u03c4\u03b7 Google. \u0397 control group \u03b5\u03af\u03c7\u03b5 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03ba\u03b1\u03c4\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03b7 \u03c3\u03c4\u03bf \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc Google query \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03cc Search Visibility \u03b4\u03b5\u03bd \u03ad\u03b4\u03c9\u03c3\u03b5 \u03c0\u03bb\u03b5\u03bf\u03bd\u03ad\u03ba\u03c4\u03b7\u03bc\u03b1 \u03c3\u03c4\u03b7\u03bd \u03bf\u03bc\u03ac\u03b4\u03b1 schema. \u03a4\u03b1 \u03b5\u03c5\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b4\u03b5\u03bd \u03b4\u03b9\u03ba\u03b1\u03b9\u03bf\u03bb\u03bf\u03b3\u03bf\u03cd\u03bd \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7 \u00ab\u03b2\u03ac\u03b6\u03bf\u03c5\u03bc\u03b5 schema \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b5\u03b2\u03b1\u03af\u03bd\u03b5\u03c4\u03b5\u00bb.<\/p>\n<p>\u0397 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b7: \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 structured data \u03cc\u03c4\u03b1\u03bd \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03b5\u03c0\u03b9\u03bb\u03b5\u03be\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1, \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c3\u03b1\u03c6\u03ad\u03c3\u03c4\u03b5\u03c1\u03b1 \u03ae \u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03b1\u03c0\u03b1\u03af\u03c4\u03b7\u03c3\u03b7 \u03b5\u03bd\u03cc\u03c2 search feature. \u039c\u03b5\u03c4\u03c1\u03ae\u03c3\u03c4\u03b5 \u03c4\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af \u03c3\u03c4\u03bf\u03bd \u03c3\u03c4\u03cc\u03c7\u03bf \u03ba\u03b1\u03b9 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03c5\u03c0\u03bf\u03b8\u03ad\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 AI search \u03b4\u03b9\u03b1\u03ba\u03c1\u03b9\u03c4\u03ad\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03b1\u03c0\u03bf\u03b4\u03b5\u03b4\u03b5\u03b9\u03b3\u03bc\u03ad\u03bd\u03b1 SERP \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1.<\/p>\n<div class=\"td-decision-band\">\n<p class=\"td-decision-label\">\u0397 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2<\/p>\n<p><strong>\u03a5\u03bb\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 schema \u03cc\u03c4\u03b1\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03bf\u03bd\u03bf\u03bc\u03ac\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1, \u03c4\u03bf \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf feature, \u03c4\u03bf \u03b1\u03ba\u03c1\u03b9\u03b2\u03ad\u03c2 dataset \u03ba\u03b1\u03b9 \u03c4\u03bf metric \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1\u03c2.<\/strong><\/p>\n<p>\u0391\u03bd \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5, \u03b4\u03b9\u03bf\u03c1\u03b8\u03ce\u03c3\u03c4\u03b5 \u03c0\u03c1\u03ce\u03c4\u03b1 indexability, search intent, \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf, internal linking \u03ba\u03b1\u03b9 conversion friction. \u03a4\u03bf structured data \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03b5\u03b9 \u03c9\u03c2 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ae\u03c2 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03c5\u03c0\u03bf\u03b4\u03bf\u03bc\u03ae, \u03cc\u03c7\u03b9 \u03c9\u03c2 \u03c5\u03c0\u03bf\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c4\u03bf \u03bc\u03b9\u03b1\u03c2 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03b7\u03c2 SEO \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2.<\/p>\n<\/div>\n<section class=\"td-service-cta\">\n<div class=\"td-service-cta-content\">\n<p class=\"td-service-cta-eyebrow\">Digital Marketing &amp; SEO \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd TWO DOTS<\/p>\n<p class=\"td-service-cta-title\">\u03a3\u03c5\u03bd\u03b4\u03ad\u03c3\u03c4\u03b5 \u03c4\u03bf schema markup \u03bc\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc search feature, \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7.<\/p>\n<p>\u0397 TWO DOTS \u03b5\u03bb\u03ad\u03b3\u03c7\u03b5\u03b9 indexability, templates, structured data, \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf, internal links \u03ba\u03b1\u03b9 Search Console \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1, \u03ce\u03c3\u03c4\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c3\u03b1\u03c6\u03ae \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03bc\u03b5 impressions, clicks, leads \u03ae \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2.<\/p>\n<div class=\"td-service-cta-actions\"><a class=\"td-service-cta-button\" href=\"https:\/\/twodots.gr\/digital-marketing-seo\/\">\u0396\u03b7\u03c4\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03cc SEO \u03c0\u03bb\u03ac\u03bd\u03bf<\/a><\/div>\n<\/div>\n<\/section>\n<section id=\"sychnes-erotiseis\" class=\"td-faq-section\">\n<div class=\"td-faq\">\n<p class=\"td-faq-heading\">\u03a3\u03c5\u03c7\u03bd\u03ad\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2<\/p>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u0395\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf schema markup \u03ac\u03bc\u03b5\u03c3\u03bf ranking factor \u03c3\u03c4\u03b7 Google;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u0397 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 \u03b4\u03b5\u03bd \u03b2\u03c1\u03ae\u03ba\u03b5 \u03ac\u03bc\u03b5\u03c3\u03b7 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03ba\u03b1\u03c4\u03ac\u03c4\u03b1\u03be\u03b7\u03c2 \u03b1\u03c0\u03cc LocalBusiness schema \u03c3\u03c4\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03b4\u03b5\u03af\u03b3\u03bc\u03b1. \u0391\u03c5\u03c4\u03cc \u03b4\u03b5\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03ba\u03b1\u03b8\u03bf\u03bb\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03b5\u03b9\u03be\u03b7 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03c4\u03cd\u03c0\u03bf markup, \u03ba\u03bb\u03ac\u03b4\u03bf \u03ae search feature.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a4\u03cc\u03c4\u03b5 \u03b3\u03b9\u03b1\u03c4\u03af \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c9 structured data;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u0393\u03b9\u03b1 \u03b5\u03c0\u03b9\u03bb\u03b5\u03be\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03b5 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03b1 rich results, \u03c3\u03b1\u03c6\u03ad\u03c3\u03c4\u03b5\u03c1\u03b7 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03b1\u03c6\u03ae \u03bf\u03bd\u03c4\u03bf\u03c4\u03ae\u03c4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ae machine-readable \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1, \u03cc\u03c4\u03b1\u03bd \u03bf \u03c4\u03cd\u03c0\u03bf\u03c2 markup \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03c4\u03bf \u03ba\u03cd\u03c1\u03b9\u03bf \u03bf\u03c1\u03b1\u03c4\u03cc \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a4\u03b9 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03b4\u03bf\u03ba\u03af\u03bc\u03b1\u03c3\u03b5 \u03b7 Evergrow Marketing;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u0394\u03bf\u03ba\u03af\u03bc\u03b1\u03c3\u03b5 LocalBusiness schema \u03c3\u03b5 29 domains \u03bc\u03b5 36 Google Business Profile locations, \u03c0\u03ad\u03bd\u03c4\u03b5 \u03b5\u03b2\u03b4\u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 control \u03ba\u03b1\u03b9 \u03c0\u03ad\u03bd\u03c4\u03b5 \u03b5\u03b2\u03b4\u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 test, \u03c0\u03b1\u03cd\u03c3\u03b7 \u03ac\u03bb\u03bb\u03c9\u03bd SEO \u03b1\u03bb\u03bb\u03b1\u03b3\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7 \u03c0\u03bf\u03bb\u03bb\u03ce\u03bd search surfaces.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a5\u03c0\u03ae\u03c1\u03be\u03b5 \u03b8\u03b5\u03c4\u03b9\u03ba\u03cc \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03c3\u03c4\u03bf Bing \u03ae \u03c3\u03c4\u03bf Yahoo;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u03a5\u03c0\u03ae\u03c1\u03be\u03b1\u03bd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b5\u03c2 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bc\u03b5\u03c4\u03b1\u03b2\u03bf\u03bb\u03ad\u03c2 \u03c3\u03b5 \u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b1 queries, \u03b1\u03bb\u03bb\u03ac \u03cc\u03c7\u03b9 \u03c3\u03b5 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03c0\u03bf\u03c5 \u03b7 \u03c0\u03c1\u03c9\u03c4\u03bf\u03b3\u03b5\u03bd\u03ae\u03c2 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 \u03b8\u03b5\u03ce\u03c1\u03b7\u03c3\u03b5 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc, \u03b5\u03bd\u03ce \u03c4\u03bf Search Visibility \u03b4\u03b5\u03bd \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03af\u03c9\u03c3\u03b5 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03cc \u03c0\u03bb\u03b5\u03bf\u03bd\u03ad\u03ba\u03c4\u03b7\u03bc\u03b1.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03bf\u03b9 \u03c4\u03cd\u03c0\u03bf\u03b9 schema \u03ad\u03c7\u03bf\u03c5\u03bd \u03c0\u03b9\u03bf \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u03a4\u03b1 Product \u03ba\u03b1\u03b9 JobPosting \u03b5\u03af\u03bd\u03b1\u03b9 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03cc\u03c0\u03bf\u03c5 \u03c4\u03bf \u03c3\u03c9\u03c3\u03c4\u03cc markup \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b9\u03bc\u03b7 \u03b3\u03b9\u03b1 \u03b5\u03bc\u03c0\u03bb\u03bf\u03c5\u03c4\u03b9\u03c3\u03bc\u03ad\u03bd\u03b7 \u03ae \u03b5\u03b9\u03b4\u03b9\u03ba\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c4\u03b7\u03c2 Google, \u03b5\u03c6\u03cc\u03c3\u03bf\u03bd \u03c0\u03bb\u03b7\u03c1\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 \u03bf\u03b4\u03b7\u03b3\u03af\u03b5\u03c2.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u039c\u03c0\u03bf\u03c1\u03ce \u03bd\u03b1 \u03b2\u03ac\u03bb\u03c9 schema \u03c3\u03b5 \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c4\u03c1\u03af\u03c4\u03c9\u03bd;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u0394\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03bd\u03b5\u03c4\u03b5 ratings \u03b1\u03c0\u03cc \u03ac\u03bb\u03bb\u03b1 sites \u03c9\u03c2 \u03b4\u03b9\u03ba\u03cc \u03c3\u03b1\u03c2 aggregateRating. \u0393\u03b9\u03b1 LocalBusiness \u03ba\u03b1\u03b9 Organization, \u03bf\u03b9 self-serving \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03bb\u03ad\u03b3\u03c7\u03b5\u03b9 \u03b7 \u03af\u03b4\u03b9\u03b1 \u03b7 \u03bf\u03bd\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b9\u03bc\u03b5\u03c2 \u03b3\u03b9\u03b1 star review feature.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a4\u03bf JSON-LD \u03b2\u03bf\u03b7\u03b8\u03ac \u03c3\u03af\u03b3\u03bf\u03c5\u03c1\u03b1 \u03c4\u03b9\u03c2 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03c9\u03bd LLMs;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u038c\u03c7\u03b9 \u03bc\u03b5 \u03b2\u03b5\u03b2\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1. \u0397 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 \u03b2\u03c1\u03ae\u03ba\u03b5 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03c3\u03b1 \u03b8\u03b5\u03c4\u03b9\u03ba\u03ae \u03ad\u03bd\u03b4\u03b5\u03b9\u03be\u03b7 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 \u03b3\u03b5\u03bd\u03b9\u03ba\u03cc query \u03c3\u03c4\u03bf ChatGPT, \u03b1\u03bb\u03bb\u03ac \u03c4\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03b4\u03b5\u03bd \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03ae\u03c6\u03b8\u03b7\u03ba\u03b5 \u03c3\u03b5 \u03cc\u03bb\u03b1 \u03c4\u03b1 queries \u03ae \u03c3\u03b5 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 AI \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03bc\u03b5\u03c4\u03c1\u03ac\u03c9 \u03b1\u03bd \u03c4\u03bf schema \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03b5\u03b9;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u039f\u03c1\u03af\u03c3\u03c4\u03b5 \u03c0\u03c1\u03ce\u03c4\u03b1 \u03c4\u03bf feature \u03ba\u03b1\u03b9 \u03c4\u03bf metric, \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03c4\u03b5 baseline \u03b1\u03c0\u03cc Search Console \u03ba\u03b1\u03b9 conversions, \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03b9\u03ce\u03c3\u03c4\u03b5 \u03cc\u03c4\u03b9 \u03b7 \u03bc\u03b7\u03c7\u03b1\u03bd\u03ae \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03b1\u03bd\u03af\u03c7\u03bd\u03b5\u03c5\u03c3\u03b5 \u03c4\u03bf markup \u03ba\u03b1\u03b9 \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b5 rich-result eligibility, impressions, clicks, CTR \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2.<\/p>\n<\/div>\n<\/details>\n<\/div>\n<\/section>\n<div class=\"td-source-list\">\n<p id=\"piges\" class=\"td-source-list-title\">\u03a0\u03b7\u03b3\u03ad\u03c2<\/p>\n<ul>\n<li><a href=\"https:\/\/evergrowmarketing.com\/how-schema-affects-google-and-ai\/\" target=\"_blank\" rel=\"noopener\">Evergrow Marketing: Does Schema Markup Affect Rank and AI Recommendations?<\/a><\/li>\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/intro-structured-data\" target=\"_blank\" rel=\"noopener\">Google Search Central: Introduction to structured data markup<\/a><\/li>\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/sd-policies\" target=\"_blank\" rel=\"noopener\">Google Search Central: General structured data guidelines<\/a><\/li>\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/ai-features\" target=\"_blank\" rel=\"noopener\">Google Search Central: AI features and your website<\/a><\/li>\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/review-snippet\" target=\"_blank\" rel=\"noopener\">Google Search Central: Review snippet structured data<\/a><\/li>\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/product-snippet\" target=\"_blank\" rel=\"noopener\">Google Search Central: Product snippet structured data<\/a><\/li>\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/job-posting\" target=\"_blank\" rel=\"noopener\">Google Search Central: JobPosting structured data<\/a><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u0395\u03bb\u03b5\u03b3\u03c7\u03cc\u03bc\u03b5\u03bd\u03b7 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 29 sites \u03b4\u03b5\u03bd \u03b2\u03c1\u03ae\u03ba\u03b5 \u03ac\u03bc\u03b5\u03c3\u03b7 \u03ac\u03bd\u03bf\u03b4\u03bf \u03ba\u03b1\u03c4\u03ac\u03c4\u03b1\u03be\u03b7\u03c2 \u03b1\u03c0\u03cc LocalBusiness schema. \u0394\u03b5\u03af\u03c4\u03b5 \u03c0\u03bf\u03cd \u03c4\u03b1 structured data \u03ad\u03c7\u03bf\u03c5\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1.<\/p>","protected":false},"author":1,"featured_media":87101,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","content-type":"","footnotes":""},"categories":[17366],"tags":[6770,3796,6865,7277,6448],"class_list":["post-87079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-google-search","tag-local-seo","tag-schema-markup","tag-structured-data","tag-techniko-seo"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/posts\/87079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/comments?post=87079"}],"version-history":[{"count":0,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/posts\/87079\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/media\/87101"}],"wp:attachment":[{"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/media?parent=87079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/categories?post=87079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/tags?post=87079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}