{"id":87770,"date":"2026-08-03T11:49:38","date_gmt":"2026-08-03T08:49:38","guid":{"rendered":"https:\/\/twodots.gr\/?p=87770"},"modified":"2026-08-03T11:49:39","modified_gmt":"2026-08-03T08:49:39","slug":"challenger-brand-choris-metamfiesi-authentikotita-praxi","status":"publish","type":"post","link":"https:\/\/twodots.gr\/bg\/challenger-brand-choris-metamfiesi-authentikotita-praxi\/","title":{"rendered":"Challenger brand \u03c7\u03c9\u03c1\u03af\u03c2 \u03bc\u03b5\u03c4\u03b1\u03bc\u03c6\u03af\u03b5\u03c3\u03b7: \u03c0\u03ce\u03c2 \u03b7 \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03c1\u03ac\u03be\u03b7"},"content":{"rendered":"<div class=\"td-article-lede\">\n<p><strong>\u03a3\u03cd\u03bd\u03c4\u03bf\u03bc\u03b7 \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7:<\/strong> \u03ad\u03bd\u03b1 challenger brand \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03cc \u03cc\u03c4\u03b1\u03bd \u03b7 \u03b8\u03ad\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2: \u03c3\u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03b5\u03b9 \u03bd\u03b1 \u03c6\u03c4\u03b9\u03ac\u03be\u03b5\u03b9, \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03bd\u03bf\u03bc\u03ae \u03c0\u03bf\u03c5 \u03b4\u03b9\u03b5\u03ba\u03b4\u03b9\u03ba\u03b5\u03af, \u03c3\u03c4\u03b7\u03bd \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03b7\u03c3\u03af\u03b1 \u03c0\u03bf\u03c5 \u03b4\u03b7\u03bb\u03ce\u03bd\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf\u03bd \u03c1\u03cc\u03bb\u03bf \u03c0\u03bf\u03c5 \u03b4\u03af\u03bd\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03ba\u03bf\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03ac \u03c4\u03bf\u03c5. \u0397 craft \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03c3\u03b5\u03b9 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7 \u03b8\u03ad\u03c3\u03b7, \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03ac\u03c3\u03b5\u03b9 \u03b1\u03c0\u03cc \u03bc\u03cc\u03bd\u03b7 \u03c4\u03b7\u03c2.<\/p>\n<p>\u0397 \u03b2\u03c1\u03b5\u03c4\u03b1\u03bd\u03b9\u03ba\u03ae \u03b1\u03b3\u03bf\u03c1\u03ac \u03bc\u03c0\u03af\u03c1\u03b1\u03c2 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ac \u03bf\u03c1\u03b1\u03c4\u03ae. \u0397 CAMRA \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 7% \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03bc\u03b5\u03c1\u03af\u03b4\u03b9\u03bf \u03b3\u03b9\u03b1 1.600 \u03bc\u03b9\u03ba\u03c1\u03ad\u03c2 \u03b1\u03bd\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c4\u03b5\u03c2 \u03b6\u03c5\u03b8\u03bf\u03c0\u03bf\u03b9\u03af\u03b5\u03c2, \u03b1\u03c0\u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 \u03c3\u03b5 20% \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ae \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7, \u03b5\u03bd\u03ce \u03c4\u03ad\u03c3\u03c3\u03b5\u03c1\u03b9\u03c2 \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03bf\u03b9 \u03cc\u03bc\u03b9\u03bb\u03bf\u03b9 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03c5\u03bd \u03c4\u03bf 80% \u03c4\u03b7\u03c2 \u03bc\u03c0\u03af\u03c1\u03b1\u03c2 \u03c3\u03c4\u03b7 \u03c7\u03ce\u03c1\u03b1. \u03a4\u03b1 \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03ac \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 brand score\u00b7 \u03b5\u03be\u03b7\u03b3\u03bf\u03cd\u03bd \u03b3\u03b9\u03b1\u03c4\u03af \u03b7 \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03bd\u03bf\u03bc\u03ae \u03ba\u03b1\u03b9 \u03b7 \u03b4\u03b9\u03b1\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1 \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03b7\u03c3\u03af\u03b1\u03c2 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 brand.<\/p>\n<p>\u0393\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03b5\u03ba\u03c4\u03cc\u03c2 \u03bc\u03c0\u03af\u03c1\u03b1\u03c2, \u03b7 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03be\u03af\u03c3\u03bf\u03c5 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae: \u03c0\u03c1\u03b9\u03bd \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9 \u03c4\u03cc\u03bd\u03bf \u03c6\u03c9\u03bd\u03ae\u03c2, \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1 \u03ae \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1, \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bf\u03c1\u03af\u03c3\u03b5\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03ba\u03b1\u03b8\u03b9\u03b5\u03c1\u03c9\u03bc\u03ad\u03bd\u03b7 \u03c5\u03c0\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b1\u03bc\u03c6\u03b9\u03c3\u03b2\u03b7\u03c4\u03b5\u03af, \u03c0\u03bf\u03b9\u03bf\u03bd \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03b5\u03c4\u03b5\u03af \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03c4\u03b7 \u03b8\u03ad\u03c3\u03b7 \u03c4\u03b7\u03c2.<\/p>\n<\/div>\n<div class=\"td-article-toc\">\n<div class=\"td-toc-title\">\u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03b1<\/div>\n<ul>\n<li><a href=\"#alithines-istories-brand\">\u039f\u03b9 \u03b1\u03bb\u03b7\u03b8\u03b9\u03bd\u03ad\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b5\u03c2 \u03b4\u03b5\u03bd \u03be\u03b5\u03ba\u03b9\u03bd\u03bf\u03cd\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf brand workshop<\/a><\/li>\n<li><a href=\"#craft-bira-orati-diafora\">\u03a0\u03ce\u03c2 \u03b7 craft \u03bc\u03c0\u03af\u03c1\u03b1 \u03ad\u03ba\u03b1\u03bd\u03b5 \u03be\u03b1\u03bd\u03ac \u03bf\u03c1\u03b1\u03c4\u03ae \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ac<\/a><\/li>\n<li><a href=\"#epalithevmena-megethi-agoras\">\u03a4\u03b1 \u03b5\u03c0\u03b1\u03bb\u03b7\u03b8\u03b5\u03c5\u03bc\u03ad\u03bd\u03b1 \u03bc\u03b5\u03b3\u03ad\u03b8\u03b7 \u03c0\u03af\u03c3\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03c3\u03cd\u03b3\u03ba\u03c1\u03bf\u03c5\u03c3\u03b7<\/a><\/li>\n<li><a href=\"#giati-omiloi-agorasan-challenger-brands\">\u0393\u03b9\u03b1\u03c4\u03af \u03bf\u03b9 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf\u03b9 \u03cc\u03bc\u03b9\u03bb\u03bf\u03b9 \u03b1\u03b3\u03cc\u03c1\u03b1\u03c3\u03b1\u03bd challenger brands<\/a><\/li>\n<li><a href=\"#authentikotita-symbola-praktiki\">\u0397 \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c3\u03cd\u03bc\u03b2\u03bf\u03bb\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae<\/a><\/li>\n<li><a href=\"#diafaneia-idioktisias\">\u0397 \u03b4\u03b9\u03b1\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1 \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03b7\u03c3\u03af\u03b1\u03c2 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf \u03c0\u03b1\u03b9\u03c7\u03bd\u03af\u03b4\u03b9<\/a><\/li>\n<li><a href=\"#challenger-thesi-agora\">Challenger \u03b5\u03af\u03bd\u03b1\u03b9 \u03b8\u03ad\u03c3\u03b7 \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac, \u03cc\u03c7\u03b9 \u03b5\u03b9\u03ba\u03b1\u03c3\u03c4\u03b9\u03ba\u03cc \u03c6\u03af\u03bb\u03c4\u03c1\u03bf<\/a><\/li>\n<li><a href=\"#eleftheria-kainotomia\">\u0397 \u03b5\u03bb\u03b5\u03c5\u03b8\u03b5\u03c1\u03af\u03b1 \u03c4\u03bf\u03c5 \u03bc\u03b9\u03ba\u03c1\u03bf\u03cd \u03c0\u03b1\u03af\u03ba\u03c4\u03b7 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03bf\u03bc\u03af\u03b1<\/a><\/li>\n<li><a href=\"#koinotita-symmetochi\">\u0391\u03c0\u03cc \u03c4\u03b7\u03bd \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1 \u03c4\u03bf\u03c5 \u03b9\u03b4\u03c1\u03c5\u03c4\u03ae \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03bf\u03c7\u03ae \u03c4\u03b7\u03c2 \u03ba\u03bf\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2<\/a><\/li>\n<li><a href=\"#prosochi-pera-apo-rafi\">\u0397 \u03bc\u03ac\u03c7\u03b7 \u03b3\u03b9\u03b1 \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c0\u03ad\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf \u03c1\u03ac\u03c6\u03b9<\/a><\/li>\n<li><a href=\"#praktikos-elegchos-challenger-brand\">\u0388\u03bd\u03b1\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc\u03c2 \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2 \u03b3\u03b9\u03b1 marketers \u03ba\u03b1\u03b9 \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b5\u03c2<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"alithines-istories-brand\">\u039f\u03b9 \u03b1\u03bb\u03b7\u03b8\u03b9\u03bd\u03ad\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b5\u03c2 \u03b4\u03b5\u03bd \u03be\u03b5\u03ba\u03b9\u03bd\u03bf\u03cd\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf brand workshop<\/h2>\n<p>\u039f\u03b9 \u03b1\u03bd\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c4\u03b5\u03c2 \u03b6\u03c5\u03b8\u03bf\u03c0\u03bf\u03b9\u03af\u03b5\u03c2 \u03c3\u03c5\u03c7\u03bd\u03ac \u03ad\u03c7\u03bf\u03c5\u03bd \u03b9\u03c3\u03c7\u03c5\u03c1\u03ad\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b5\u03c2 \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03b8\u03b7\u03ba\u03b1\u03bd \u03bc\u03ad\u03c3\u03b1 \u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03b2\u03b5\u03b2\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1: \u03bc\u03b5 \u03b4\u03b1\u03bd\u03b5\u03b9\u03ba\u03cc \u03b5\u03be\u03bf\u03c0\u03bb\u03b9\u03c3\u03bc\u03cc, \u03c4\u03bf\u03c0\u03b9\u03ba\u03cc \u03ba\u03bf\u03b9\u03bd\u03cc \u03c0\u03bf\u03c5 \u03c7\u03c4\u03af\u03c3\u03c4\u03b7\u03ba\u03b5 \u03c3\u03c4\u03b1\u03b4\u03b9\u03b1\u03ba\u03ac, \u03b1\u03c0\u03bf\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c0\u03b1\u03c1\u03c4\u03af\u03b4\u03b5\u03c2, \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b5\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ad\u03c2 \u03cc\u03c0\u03bf\u03c5 \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03b8\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03c3\u03b5 \u03bd\u03b1 \u03c3\u03c4\u03b1\u03bc\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9. \u0391\u03c5\u03c4\u03ac \u03c4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03b4\u03b5\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd \u03ad\u03c4\u03bf\u03b9\u03bc\u03b7 \u00ab\u03c6\u03cc\u03c1\u03bc\u03bf\u03c5\u03bb\u03b1 storytelling\u00bb. \u0395\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bf\u03b9\u03c0\u03b1 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b4\u03c1\u03ac\u03c3\u03b7\u03c2.<\/p>\n<p>\u0397 \u03b4\u03b9\u03ac\u03ba\u03c1\u03b9\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae. \u0388\u03bd\u03b1 workshop \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03c3\u03b5\u03b9, \u03bd\u03b1 \u03c6\u03c9\u03c4\u03af\u03c3\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03ba\u03c6\u03c1\u03ac\u03c3\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1\u00b7 \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03ac\u03c3\u03b5\u03b9 \u03b1\u03bd\u03b1\u03b4\u03c1\u03bf\u03bc\u03b9\u03ba\u03ac \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03c0\u03ae\u03c1\u03b5 \u03bf \u03b9\u03b4\u03c1\u03c5\u03c4\u03ae\u03c2 \u03cc\u03c4\u03b1\u03bd \u03b1\u03c1\u03bd\u03ae\u03b8\u03b7\u03ba\u03b5 \u03ad\u03bd\u03b1\u03bd \u03c3\u03c5\u03bc\u03b2\u03b9\u03b2\u03b1\u03c3\u03bc\u03cc. \u0397 \u03c0\u03b9\u03bf \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1, \u03b5\u03c0\u03bf\u03bc\u03ad\u03bd\u03c9\u03c2, \u03b4\u03b5\u03bd \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf polished pitch. \u0391\u03bd\u03b1\u03b6\u03b7\u03c4\u03ac \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03ba\u03cc\u03c3\u03c4\u03b9\u03c3\u03b1\u03bd, \u03c4\u03b1 \u03bb\u03ac\u03b8\u03b7 \u03c0\u03bf\u03c5 \u03ac\u03bb\u03bb\u03b1\u03be\u03b1\u03bd \u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03be\u03b7\u03b3\u03bf\u03cd\u03bd \u03b3\u03b9\u03b1\u03c4\u03af \u03b7 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1.<\/p>\n<div class=\"td-article-note\">\n<p><strong>\u03a4\u03b9 \u03bd\u03b1 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03c4\u03b5:<\/strong> \u03b7 \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c5\u03bd\u03ce\u03bd\u03c5\u03bc\u03bf \u03c4\u03bf\u03c5 \u00ab\u03bc\u03b9\u03ba\u03c1\u03bf\u03cd\u00bb \u03bf\u03cd\u03c4\u03b5 \u03c4\u03bf\u03c5 \u00ab\u03c7\u03b5\u03b9\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c4\u03bf\u03c5\u00bb. \u0395\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03b5 \u03cc\u03c3\u03b1 \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c4\u03b1\u03b9 \u03ad\u03bd\u03b1 challenger brand \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03cc\u03c3\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03c4\u03b7\u03c1\u03ae\u03c3\u03b5\u03b9 \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03c3\u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd, \u03c3\u03c4\u03b7\u03bd \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03b7\u03c3\u03af\u03b1, \u03c3\u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03c3\u03c7\u03ad\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac.<\/p>\n<\/div>\n<h2 id=\"craft-bira-orati-diafora\">\u03a0\u03ce\u03c2 \u03b7 craft \u03bc\u03c0\u03af\u03c1\u03b1 \u03ad\u03ba\u03b1\u03bd\u03b5 \u03be\u03b1\u03bd\u03ac \u03bf\u03c1\u03b1\u03c4\u03ae \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ac<\/h2>\n<p>\u03a3\u03c4\u03b7 \u03b4\u03b5\u03ba\u03b1\u03b5\u03c4\u03af\u03b1 \u03c4\u03bf\u03c5 2010, craft brands \u03ad\u03b4\u03c9\u03c3\u03b1\u03bd \u03be\u03b1\u03bd\u03ac \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03ae\u03c1\u03b1 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03c0\u03bf\u03c5, \u03ba\u03b1\u03c4\u03ac \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c0\u03b7\u03b3\u03ae\u03c2, \u03ba\u03c5\u03c1\u03b9\u03b1\u03c1\u03c7\u03bf\u03cd\u03bd\u03c4\u03b1\u03bd \u03b1\u03c0\u03cc \u03ba\u03bb\u03af\u03bc\u03b1\u03ba\u03b1 \u03ba\u03b1\u03b9 \u03bf\u03bc\u03bf\u03b9\u03bf\u03bc\u03bf\u03c1\u03c6\u03af\u03b1. \u0397 BrewDog \u03c3\u03c5\u03bd\u03ad\u03b4\u03b5\u03c3\u03b5 \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03b9\u03c3\u03c5\u03c3\u03c4\u03b7\u03bc\u03b9\u03ba\u03ae \u03c0\u03c1\u03cc\u03ba\u03bb\u03b7\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf \u00abequity for punks\u00bb, \u03b7 Beavertown \u03b4\u03b7\u03bc\u03b9\u03bf\u03cd\u03c1\u03b3\u03b7\u03c3\u03b5 \u03ad\u03bd\u03b1 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03b5\u03b9\u03ba\u03bf\u03bd\u03bf\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03cc \u03c3\u03cd\u03bc\u03c0\u03b1\u03bd \u03ba\u03b1\u03b9 \u03b7 Camden Town Brewery \u03bf\u03b9\u03ba\u03bf\u03b4\u03cc\u03bc\u03b7\u03c3\u03b5 \u03bc\u03b9\u03b1 \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03b7 \u03ad\u03ba\u03c6\u03c1\u03b1\u03c3\u03b7 \u03c4\u03bf\u03c0\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2, \u03cc\u03c0\u03c9\u03c2 \u03b1\u03bd\u03b1\u03bb\u03cd\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf <a href=\"https:\/\/twodots.gr\/pos-ena-low-alcohol-proion-ginetai-dynato-brand-story\/\">\u03c0\u03ce\u03c2 \u03ad\u03bd\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ad\u03c2 brand story<\/a> \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03bc\u03b9\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ae \u03c4\u03bf\u03c5 \u039b\u03bf\u03bd\u03b4\u03af\u03bd\u03bf\u03c5.<\/p>\n<p>\u03a4\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03af\u03b4\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03b1\u03c0\u03bf\u03cd\u03bd \u03c3\u03b5 \u03ba\u03bf\u03b9\u03bd\u03cc template. \u0394\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd, \u03cc\u03bc\u03c9\u03c2, \u03cc\u03c4\u03b9 \u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b8\u03b7\u03ba\u03b5 \u03bc\u03b5 \u03c3\u03c5\u03bd\u03b5\u03ba\u03c4\u03b9\u03ba\u03cc \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03ae\u03c1\u03b1, \u03c0\u03b5\u03b9\u03c1\u03b1\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc \u03ba\u03b1\u03b9 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03c3\u03bc\u03b9\u03ba\u03ae \u03c3\u03c5\u03bd\u03ac\u03c6\u03b5\u03b9\u03b1. \u0397 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1 \u03ae\u03c4\u03b1\u03bd \u03bf\u03c1\u03b1\u03c4\u03cc \u03bc\u03ad\u03c1\u03bf\u03c2 \u03b1\u03c5\u03c4\u03ae\u03c2 \u03c4\u03b7\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae\u03c2, \u03cc\u03c7\u03b9 \u03cc\u03bb\u03b7 \u03b7 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae. \u038c\u03c4\u03b1\u03bd \u03bf\u03b9 \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf\u03b9 \u03c0\u03b1\u03af\u03ba\u03c4\u03b5\u03c2 \u03b1\u03bd\u03c4\u03b9\u03b3\u03c1\u03ac\u03c6\u03bf\u03c5\u03bd \u03bc\u03cc\u03bd\u03bf \u03c4\u03b1 \u03b3\u03c1\u03b1\u03c6\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03bc\u03b1\u03c4\u03b1, \u03ba\u03c1\u03b1\u03c4\u03bf\u03cd\u03bd \u03c4\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03c7\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03b9\u03c4\u03af\u03b1.<\/p>\n<h2 id=\"epalithevmena-megethi-agoras\">\u03a4\u03b1 \u03b5\u03c0\u03b1\u03bb\u03b7\u03b8\u03b5\u03c5\u03bc\u03ad\u03bd\u03b1 \u03bc\u03b5\u03b3\u03ad\u03b8\u03b7 \u03c0\u03af\u03c3\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03c3\u03cd\u03b3\u03ba\u03c1\u03bf\u03c5\u03c3\u03b7<\/h2>\n<p>\u0397 CAMRA \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03b1\u03bd\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c4\u03b5\u03c2 \u03b6\u03c5\u03b8\u03bf\u03c0\u03bf\u03b9\u03af\u03b5\u03c2 \u03ba\u03b1\u03c4\u03ad\u03c7\u03bf\u03c5\u03bd \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 \u03c4\u03bf 7% \u03c4\u03b7\u03c2 \u03b2\u03c1\u03b5\u03c4\u03b1\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03bc\u03c0\u03af\u03c1\u03b1\u03c2. \u03a0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1, \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03c5\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ae \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03c6\u03c4\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf 20%, \u03b1\u03bd \u03ba\u03b1\u03b9 \u03b7 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b1\u03bd\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c4\u03c9\u03bd \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ce\u03bd \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03c0\u03bf\u03bb\u03cd \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7. \u0397 CAMRA \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ac \u03c9\u03c2 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd \u03c4\u03c1\u03b9\u03c0\u03bb\u03ac\u03c3\u03b9\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03b7 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03b1\u03bd\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c4\u03bf\u03c5\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03bf\u03cd\u03c2.<\/p>\n<p>\u03a3\u03c4\u03b7\u03bd \u03ac\u03bb\u03bb\u03b7 \u03c0\u03bb\u03b5\u03c5\u03c1\u03ac, \u03c4\u03ad\u03c3\u03c3\u03b5\u03c1\u03b9\u03c2 \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03bf\u03b9 \u03cc\u03bc\u03b9\u03bb\u03bf\u03b9 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03c5\u03bd \u03c4\u03bf 80% \u03c4\u03b7\u03c2 \u03bc\u03c0\u03af\u03c1\u03b1\u03c2 \u03c3\u03c4\u03bf \u0397\u03bd\u03c9\u03bc\u03ad\u03bd\u03bf \u0392\u03b1\u03c3\u03af\u03bb\u03b5\u03b9\u03bf. \u03a4\u03b1 \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03ac \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03bf\u03c5\u03bd \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u2014 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03bc\u03b5\u03c1\u03af\u03b4\u03b9\u03bf, \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ae \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03b3\u03ba\u03ad\u03bd\u03c4\u03c1\u03c9\u03c3\u03b7 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae\u03c2 \u2014 \u03ba\u03b1\u03b9 \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03b8\u03c1\u03bf\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9. \u039c\u03b1\u03b6\u03af, \u03cc\u03bc\u03c9\u03c2, \u03c6\u03c9\u03c4\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03bf\u03bd \u03c1\u03cc\u03bb\u03bf \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03bd\u03bf\u03bc\u03ae\u03c2: \u03b7 \u03c0\u03c1\u03bf\u03c4\u03af\u03bc\u03b7\u03c3\u03b7 \u03b4\u03b5\u03bd \u03b1\u03c1\u03ba\u03b5\u03af \u03cc\u03c4\u03b1\u03bd \u03ad\u03bd\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03b4\u03b5\u03bd \u03c6\u03c4\u03ac\u03bd\u03b5\u03b9 \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1 \u03c3\u03c4\u03b7 \u03b2\u03c1\u03cd\u03c3\u03b7, \u03c3\u03c4\u03bf \u03c1\u03ac\u03c6\u03b9 \u03ae \u03c3\u03c4\u03bf \u03c8\u03c5\u03b3\u03b5\u03af\u03bf \u03c4\u03bf\u03c5 \u03c3\u03b7\u03bc\u03b5\u03af\u03bf\u03c5 \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7\u03c2.<\/p>\n<div class=\"td-chart td-chart--metrics\">\n<p class=\"td-chart-title\">\u0397 \u03b1\u03c0\u03cc\u03c3\u03c4\u03b1\u03c3\u03b7 \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03c4\u03b7 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7<\/p>\n<p class=\"td-chart-intro\">\u03a4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03b1\u03c6\u03bf\u03c1\u03bf\u03cd\u03bd \u03c4\u03b7 \u03b2\u03c1\u03b5\u03c4\u03b1\u03bd\u03b9\u03ba\u03ae \u03b1\u03b3\u03bf\u03c1\u03ac \u03bc\u03c0\u03af\u03c1\u03b1\u03c2 \u03c4\u03bf 2026 \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03bf\u03c5\u03bd \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2. \u0394\u03b5\u03bd \u03b1\u03b8\u03c1\u03bf\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03b4\u03b5\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd \u03b3\u03b5\u03bd\u03b9\u03ba\u03cc benchmark \u03b3\u03b9\u03b1 challenger brands.<\/p>\n<div class=\"td-metric-grid\">\n<div class=\"td-metric-card\"><span class=\"td-metric-value\">7%<\/span><strong>\u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03bc\u03b5\u03c1\u03af\u03b4\u03b9\u03bf<\/strong><\/p>\n<p>\u03a4\u03bf \u03bc\u03b5\u03c1\u03af\u03b4\u03b9\u03bf \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03c0\u03bf\u03c5 \u03ba\u03b1\u03c4\u03ad\u03c7\u03bf\u03c5\u03bd \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 1.600 \u03bc\u03b9\u03ba\u03c1\u03ad\u03c2 \u03b1\u03bd\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c4\u03b5\u03c2 \u03b6\u03c5\u03b8\u03bf\u03c0\u03bf\u03b9\u03af\u03b5\u03c2.<\/p>\n<\/div>\n<div class=\"td-metric-card\"><span class=\"td-metric-value\">20%<\/span><strong>\u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ae \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7<\/strong><\/p>\n<p>\u0397 \u03c0\u03c1\u03bf\u03c4\u03af\u03bc\u03b7\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03b1\u03bd\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c4\u03b7 \u03bc\u03c0\u03af\u03c1\u03b1 \u03cc\u03c4\u03b1\u03bd \u03bf\u03b9 \u03c7\u03ce\u03c1\u03bf\u03b9 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03bf\u03c5\u03bd \u03cc,\u03c4\u03b9 \u03b6\u03b7\u03c4\u03bf\u03cd\u03bd \u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2.<\/p>\n<\/div>\n<div class=\"td-metric-card\"><span class=\"td-metric-value\">2,8\u00d7<\/span><strong>\u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7<\/strong><\/p>\n<p>\u0397 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03c4\u03b7 \u03b4\u03b7\u03bb\u03c9\u03bc\u03ad\u03bd\u03b7 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03bf \u03bc\u03b5\u03c1\u03af\u03b4\u03b9\u03bf \u03c4\u03c9\u03bd \u03b1\u03bd\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c4\u03c9\u03bd \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ce\u03bd.<\/p>\n<\/div>\n<div class=\"td-metric-card\"><span class=\"td-metric-value\">80%<\/span><strong>\u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae \u03c4\u03b5\u03c3\u03c3\u03ac\u03c1\u03c9\u03bd \u03bf\u03bc\u03af\u03bb\u03c9\u03bd<\/strong><\/p>\n<p>\u03a4\u03bf \u03bc\u03b5\u03c1\u03af\u03b4\u03b9\u03bf \u03c4\u03b7\u03c2 \u03b2\u03c1\u03b5\u03c4\u03b1\u03bd\u03b9\u03ba\u03ae\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03b5\u03b9 \u03b7 CAMRA \u03c3\u03c4\u03bf\u03c5\u03c2 \u03c4\u03ad\u03c3\u03c3\u03b5\u03c1\u03b9\u03c2 \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03bf\u03c5\u03c2 \u03bf\u03bc\u03af\u03bb\u03bf\u03c5\u03c2.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"giati-omiloi-agorasan-challenger-brands\">\u0393\u03b9\u03b1\u03c4\u03af \u03bf\u03b9 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf\u03b9 \u03cc\u03bc\u03b9\u03bb\u03bf\u03b9 \u03b1\u03b3\u03cc\u03c1\u03b1\u03c3\u03b1\u03bd challenger brands<\/h2>\n<p>\u0393\u03b9\u03b1 \u03ad\u03bd\u03b1\u03bd \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03b6\u03c5\u03b8\u03bf\u03c0\u03bf\u03b9\u03cc, \u03b7 \u03b5\u03be\u03b1\u03b3\u03bf\u03c1\u03ac \u03b5\u03bd\u03cc\u03c2 \u03ae\u03b4\u03b7 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf\u03c5 challenger \u03c0\u03c1\u03bf\u03c3\u03ad\u03c6\u03b5\u03c1\u03b5 \u03c4\u03b1\u03c7\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u03c3\u03c4\u03b7 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03c0\u03ac\u03b8\u03b5\u03b9\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u03c2 \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b7\u03c2 \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf \u03bc\u03b7\u03b4\u03ad\u03bd. \u039c\u03b1\u03b6\u03af \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03b1\u03c0\u03bf\u03ba\u03c4\u03ce\u03bd\u03c4\u03b1\u03b9 \u03bf\u03c1\u03b1\u03c4\u03ac \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03c4\u03b9\u03ba\u03ac \u03c4\u03b7\u03c2 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03ac\u03c2 \u03c4\u03b7\u03c2: \u03c4\u03bf \u03cc\u03bd\u03bf\u03bc\u03b1, \u03c4\u03bf taproom, \u03b7 \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1 \u03ba\u03b1\u03b9 \u03bf \u03c4\u03b1\u03c7\u03c5\u03b4\u03c1\u03bf\u03bc\u03b9\u03ba\u03cc\u03c2 \u03ba\u03ce\u03b4\u03b9\u03ba\u03b1\u03c2 \u03c0\u03ac\u03bd\u03c9 \u03c3\u03c4\u03bf \u03ba\u03bf\u03c5\u03c4\u03af.<\/p>\n<p>\u0391\u03c5\u03c4\u03cc \u03b4\u03b5\u03bd \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03b1\u03c5\u03c4\u03bf\u03bc\u03ac\u03c4\u03c9\u03c2 \u03cc\u03c4\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03be\u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03bc\u03ad\u03bd\u03bf brand \u03c0\u03b1\u03cd\u03b5\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03b1\u03be\u03af\u03b1 \u03ae \u03cc\u03c4\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf\u03c2 \u03cc\u03bc\u03b9\u03bb\u03bf\u03c2 \u03b5\u03bd\u03b5\u03c1\u03b3\u03b5\u03af \u03bc\u03b5 \u03c4\u03bf\u03bd \u03af\u03b4\u03b9\u03bf \u03c4\u03c1\u03cc\u03c0\u03bf. \u0397 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03c3\u03c4\u03b5\u03bd\u03cc\u03c4\u03b5\u03c1\u03bf \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03bc\u03b1: \u03bf\u03b9 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf\u03b9 \u03c0\u03b1\u03af\u03ba\u03c4\u03b5\u03c2 \u03ad\u03bc\u03b1\u03b8\u03b1\u03bd \u03bd\u03b1 \u03bc\u03bf\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03b1\u03bd\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c4\u03bf\u03b9, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b1\u03bd\u03b1\u03b3\u03bd\u03ce\u03c1\u03b9\u03c3\u03b1\u03bd \u03c4\u03b7 \u03bc\u03b5\u03c4\u03b1\u03c4\u03cc\u03c0\u03b9\u03c3\u03b7 \u03c0\u03c1\u03bf\u03c2 \u03c0\u03b9\u03bf \u03b4\u03b9\u03b1\u03ba\u03c1\u03b9\u03c4\u03ac \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1. \u0397 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c0\u03c1\u03cc\u03ba\u03bb\u03b7\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03b1\u03bd\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c4\u03bf\u03c5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03b7\u03bd \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03c4\u03c9\u03bd \u03c3\u03c5\u03bc\u03b2\u03cc\u03bb\u03c9\u03bd, \u03cc\u03c0\u03bf\u03c5 \u03c4\u03bf \u03ba\u03b5\u03c6\u03ac\u03bb\u03b1\u03b9\u03bf \u03ba\u03b1\u03b9 \u03b7 \u03b4\u03b9\u03b1\u03bd\u03bf\u03bc\u03ae \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03b3\u03c1\u03ac\u03c8\u03bf\u03c5\u03bd \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1.<\/p>\n<h2 id=\"authentikotita-symbola-praktiki\">\u0397 \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c3\u03cd\u03bc\u03b2\u03bf\u03bb\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae<\/h2>\n<p>\u0388\u03bd\u03b1\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc\u03c2 \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2 \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03b4\u03cd\u03bf \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03b1 \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2. \u03a4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c3\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03b9 \u03c4\u03bf brand: \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1, \u03c4\u03cc\u03c0\u03bf\u03c2, \u03b9\u03b4\u03c1\u03c5\u03c4\u03ad\u03c2 \u2014 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b1\u03c6\u03b5\u03af\u03c2 <a href=\"https:\/\/twodots.gr\/ti-einai-ta-brand-guidelines-o-pliris-odigos\/\">\u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2 brand guidelines<\/a> \u03ba\u03b1\u03b9 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf\u03b9 \u03ba\u03ce\u03b4\u03b9\u03ba\u03b5\u03c2 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2. \u03a4\u03bf \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b1. \u0388\u03bd\u03b1 \u03c4\u03bf\u03c0\u03b9\u03ba\u03cc postcode \u03c3\u03c4\u03b7 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03cd\u03bc\u03b2\u03bf\u03bb\u03bf. \u039f \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03bf\u03c0\u03bf\u03af\u03bf \u03b7 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03ad\u03c7\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c4\u03bf\u03c0\u03b9\u03ba\u03ae \u03ba\u03bf\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae.<\/p>\n<p>\u0393\u03b9\u03b1 \u03c4\u03bf\u03bd marketer, \u03b1\u03c5\u03c4\u03ae \u03b7 \u03b4\u03b9\u03ac\u03ba\u03c1\u03b9\u03c3\u03b7 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c9\u03c2 \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1\u03c2. \u039a\u03ac\u03b8\u03b5 claim \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03bc\u03b9\u03b1 \u03c0\u03b1\u03c1\u03b1\u03c4\u03b7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae: \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd, \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9, \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1, \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1. \u0391\u03bd \u03b7 \u03b1\u03c0\u03cc\u03b4\u03b5\u03b9\u03be\u03b7 \u03b4\u03b5\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9, \u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae \u03b5\u03ba\u03c4\u03ad\u03bb\u03b5\u03c3\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ba\u03b5\u03c1\u03b4\u03af\u03c3\u03b5\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c1\u03b9\u03bd\u03ac \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae, \u03b1\u03bb\u03bb\u03ac \u03b1\u03c6\u03ae\u03bd\u03b5\u03b9 \u03b5\u03ba\u03c4\u03b5\u03b8\u03b5\u03b9\u03bc\u03ad\u03bd\u03bf \u03c4\u03bf \u03c7\u03ac\u03c3\u03bc\u03b1 \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03b5 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac.<\/p>\n<div class=\"td-comparison\">\n<p class=\"td-comparison-title\">\u03a4\u03ad\u03c3\u03c3\u03b5\u03c1\u03b1 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c3\u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03b5\u03b9\u03be\u03b7<\/p>\n<div class=\"td-comparison-cards td-comparison-cards--horizontal\">\n<div class=\"td-comparison-grid td-comparison-grid--two\">\n<div class=\"td-platform-card\">\n<h3>\u0394\u03b1\u03bd\u03b5\u03b9\u03ba\u03ae \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae<\/h3>\n<p>\u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af craft \u03c4\u03c5\u03c0\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1, \u03b5\u03b9\u03ba\u03bf\u03bd\u03bf\u03b3\u03c1\u03ac\u03c6\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03c4\u03b9\u03c3\u03c5\u03bc\u03b2\u03b1\u03c4\u03b9\u03ba\u03cc copy \u03c7\u03c9\u03c1\u03af\u03c2 \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b7 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c3\u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03ae \u03c3\u03c4\u03b7 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac.<\/p>\n<div class=\"td-badge-row\"><span class=\"td-badge\">\u0395\u03c0\u03b9\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1<\/span><span class=\"td-badge\">\u0395\u03cd\u03ba\u03bf\u03bb\u03b7 \u03b1\u03bd\u03c4\u03b9\u03b3\u03c1\u03b1\u03c6\u03ae<\/span><\/div>\n<\/div>\n<div class=\"td-platform-card td-platform-card--navy\">\n<h3>\u039b\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae<\/h3>\n<p>\u0391\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03c4\u03b7 \u03b8\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03bc\u03b9\u03ba\u03c1\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03c0\u03b1\u03c1\u03c4\u03af\u03b4\u03b5\u03c2, \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1, \u03c4\u03b1\u03c7\u03cd\u03c4\u03b5\u03c1\u03bf \u03c0\u03b5\u03b9\u03c1\u03b1\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc \u03ae \u03c3\u03b1\u03c6\u03ae \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03ad\u03bb\u03b5\u03c5\u03c3\u03b7.<\/p>\n<div class=\"td-badge-row\"><span class=\"td-badge\">\u03a0\u03c1\u03ac\u03be\u03b7<\/span><span class=\"td-badge\">\u039a\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae\u03c2<\/span><\/div>\n<\/div>\n<div class=\"td-platform-card\">\n<h3>\u0398\u03ad\u03c3\u03b7 \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac<\/h3>\n<p>\u039f\u03c1\u03af\u03b6\u03b5\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03ba\u03b1\u03c4\u03b5\u03c3\u03c4\u03b7\u03bc\u03ad\u03bd\u03b7 \u03c5\u03c0\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b1\u03bc\u03c6\u03b9\u03c3\u03b2\u03b7\u03c4\u03b5\u03af \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03b8\u03b5\u03c9\u03c1\u03b5\u03af \u03cc\u03c4\u03b9 \u03b1\u03be\u03af\u03b6\u03b5\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c0\u03c1\u03cc\u03c4\u03b1\u03c3\u03b7.<\/p>\n<div class=\"td-badge-row\"><span class=\"td-badge\">Positioning<\/span><span class=\"td-badge\">\u03a3\u03b1\u03c6\u03ae\u03c2 \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c3\u03b7<\/span><\/div>\n<\/div>\n<div class=\"td-platform-card td-platform-card--navy\">\n<h3>\u039a\u03bf\u03b9\u03bd\u03bf\u03c4\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03b5\u03b9\u03be\u03b7<\/h3>\n<p>\u0394\u03af\u03bd\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03ba\u03bf\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c1\u03cc\u03bb\u03bf \u03bc\u03ad\u03c3\u03c9 taproom, events, \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03b9\u03ce\u03bd, \u03c3\u03c5\u03c3\u03c4\u03ac\u03c3\u03b5\u03c9\u03bd \u03ae \u03c3\u03c5\u03bd\u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03b8\u03ad\u03c3\u03b7 \u03c3\u03c4\u03bf media plan.<\/p>\n<div class=\"td-badge-row\"><span class=\"td-badge\">\u0423\u0447\u0430\u0441\u0442\u0438\u0435<\/span><span class=\"td-badge\">\u0395\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"diafaneia-idioktisias\">\u0397 \u03b4\u03b9\u03b1\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1 \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03b7\u03c3\u03af\u03b1\u03c2 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf \u03c0\u03b1\u03b9\u03c7\u03bd\u03af\u03b4\u03b9<\/h2>\n<p>\u0397 CAMRA \u03b6\u03b7\u03c4\u03ac \u03bf\u03b9 \u03b5\u03c4\u03b9\u03ba\u03ad\u03c4\u03b5\u03c2 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03c4\u03cc\u03c3\u03bf \u03c4\u03b7 \u03b6\u03c5\u03b8\u03bf\u03c0\u03bf\u03b9\u03af\u03b1 \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03c4\u03bf\u03bd \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b7 \u03c4\u03bf\u03c5 brand. \u0397 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03bf \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae\u03c2 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b1\u03c6\u03ad\u03c3\u03c4\u03b5\u03c1\u03b7 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c0\u03bf\u03b9\u03bf\u03c2 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c0\u03af\u03c3\u03c9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd. \u039c\u03b5 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1, \u03c4\u03bf design \u03b1\u03c0\u03cc \u03bc\u03cc\u03bd\u03bf \u03c4\u03bf\u03c5 \u03b4\u03c5\u03c3\u03ba\u03bf\u03bb\u03b5\u03cd\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03c4\u03b7\u03c1\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bd\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7 \u03b1\u03bd\u03b5\u03be\u03b1\u03c1\u03c4\u03b7\u03c3\u03af\u03b1\u03c2 \u03cc\u03c4\u03b1\u03bd \u03b7 \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03b7\u03c3\u03af\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03b1\u03bb\u03bb\u03ac\u03be\u03b5\u03b9.<\/p>\n<p>\u0397 \u03b4\u03b9\u03b1\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1, \u03c9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03b4\u03b5\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03bc\u03b9\u03ba\u03c1\u03bf\u03cd\u03c2 \u03c0\u03b1\u03af\u03ba\u03c4\u03b5\u03c2. \u0392\u03bf\u03b7\u03b8\u03ac \u03c4\u03bf\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9 \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03c9\u03bc\u03ad\u03bd\u03b1, \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b1\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b1 \u03b4\u03b9\u03b1\u03bd\u03bf\u03bc\u03ae, \u03c0\u03c1\u03bf\u03c4\u03af\u03bc\u03b7\u03c3\u03b7 \u03ae \u03bd\u03ad\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc. \u039f\u03b9 \u03b1\u03bd\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c4\u03bf\u03b9 \u03b5\u03be\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bb\u03cc\u03b3\u03bf \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae\u03c2 \u03c0\u03bf\u03c5 \u03bd\u03b1 \u03c3\u03c4\u03ad\u03ba\u03b5\u03c4\u03b1\u03b9 \u03b8\u03b5\u03c4\u03b9\u03ba\u03ac, \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c9\u03c2 \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c3\u03b7 \u03c0\u03c1\u03bf\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf\u03c5\u03c2.<\/p>\n<h2 id=\"challenger-thesi-agora\">Challenger \u03b5\u03af\u03bd\u03b1\u03b9 \u03b8\u03ad\u03c3\u03b7 \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac, \u03cc\u03c7\u03b9 \u03b5\u03b9\u03ba\u03b1\u03c3\u03c4\u03b9\u03ba\u03cc \u03c6\u03af\u03bb\u03c4\u03c1\u03bf<\/h2>\n<p>\u03a7\u03b5\u03b9\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c4\u03b7 \u03c4\u03c5\u03c0\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1, \u03b5\u03b9\u03ba\u03bf\u03bd\u03bf\u03b3\u03c1\u03b1\u03c6\u03b7\u03bc\u03ad\u03bd\u03b1 \u03ba\u03bf\u03c5\u03c4\u03b9\u03ac, \u03c0\u03c1\u03bf\u03ba\u03bb\u03b7\u03c4\u03b9\u03ba\u03cc copy, \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b5\u03c2 \u03b9\u03b4\u03c1\u03c5\u03c4\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c0\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ad\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b3\u03af\u03bd\u03b5\u03b9 \u03c3\u03c5\u03bc\u03b2\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7\u03c2 \u03af\u03b4\u03b9\u03b1\u03c2 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1\u03c2. \u0397 \u03b5\u03c5\u03c1\u03b5\u03af\u03b1 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c4\u03bf\u03c5\u03c2 \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b9\u03ba\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03ac \u03c4\u03bf\u03c5\u03c2 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03bf\u03c5\u03bd \u03b1\u03bd\u03b5\u03be\u03b1\u03c1\u03c4\u03b7\u03c3\u03af\u03b1. \u03a4\u03bf challenger status, \u03cc\u03c0\u03c9\u03c2 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03b9 \u03b7 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7, \u03c0\u03c1\u03bf\u03ba\u03cd\u03c0\u03c4\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03c4\u03bf\u03c5 brand \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac.<\/p>\n<p>\u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9, \u03b4\u03b7\u03bb\u03b1\u03b4\u03ae, \u03bc\u03b9\u03b1 \u03c3\u03b1\u03c6\u03ae\u03c2 \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7 \u03c3\u03b5 \u03c4\u03c1\u03af\u03b1 \u03b5\u03c1\u03c9\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1: \u03c4\u03b9 \u03b8\u03ad\u03bb\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bb\u03bb\u03ac\u03be\u03b5\u03b9, \u03c0\u03bf\u03b9\u03b1 \u03c5\u03c0\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b1\u03c1\u03bd\u03b5\u03af\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b5\u03c7\u03c4\u03b5\u03af \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b1\u03be\u03af\u03b6\u03b5\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c0\u03c1\u03cc\u03c4\u03b1\u03c3\u03b7. \u0391\u03c5\u03c4\u03ad\u03c2 \u03bf\u03b9 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd, \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03c0\u03c1\u03b9\u03bd \u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03c3\u03bf\u03c5\u03bd \u03c7\u03c1\u03ce\u03bc\u03b1 \u03ae \u03c4\u03cc\u03bd\u03bf \u03c6\u03c9\u03bd\u03ae\u03c2. \u03a4\u03bf design \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c4\u03cc\u03c4\u03b5 \u03b7 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b9\u03bc\u03b7 \u03ad\u03ba\u03c6\u03c1\u03b1\u03c3\u03b7 \u03bc\u03b9\u03b1\u03c2 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b8\u03ad\u03c3\u03b7\u03c2.<\/p>\n<div class=\"td-decision-band\">\n<p class=\"td-decision-label\">\u039f \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2 \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2<\/p>\n<p><strong>\u0391\u03bd \u03b1\u03c6\u03b1\u03b9\u03c1\u03b5\u03b8\u03b5\u03af \u03b7 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1, \u03bc\u03ad\u03bd\u03b5\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03bf\u03c1\u03b1\u03c4\u03ae \u03b7 \u03b8\u03ad\u03c3\u03b7 \u03c4\u03bf\u03c5 brand;<\/strong><\/p>\n<p>\u0391\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03c4\u03b5 \u03bc\u03af\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03c3\u03b5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd, \u03b4\u03b9\u03b1\u03bd\u03bf\u03bc\u03ae, \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03b7\u03c3\u03af\u03b1, \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7 \u03ae \u03ba\u03bf\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1. \u0391\u03bd \u03b4\u03b5\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9, \u03c4\u03bf \u03b6\u03ae\u03c4\u03b7\u03bc\u03b1 \u03c0\u03c1\u03bf\u03b7\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03c4\u03bf\u03c5 redesign. \u0391\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9, \u03c4\u03bf design \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c4\u03b7 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03b5\u03b9 \u03c3\u03b5 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ad\u03c2 \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1.<\/p>\n<\/div>\n<h2 id=\"eleftheria-kainotomia\">\u0397 \u03b5\u03bb\u03b5\u03c5\u03b8\u03b5\u03c1\u03af\u03b1 \u03c4\u03bf\u03c5 \u03bc\u03b9\u03ba\u03c1\u03bf\u03cd \u03c0\u03b1\u03af\u03ba\u03c4\u03b7 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03bf\u03bc\u03af\u03b1<\/h2>\n<p>\u0397 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03ba\u03b1\u03bb\u03b5\u03af \u03c4\u03bf\u03c5\u03c2 \u03b1\u03bd\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c4\u03bf\u03c5\u03c2 \u03bd\u03b1 \u03b2\u03c1\u03bf\u03c5\u03bd \u03bc\u03b9\u03b1 \u03bd\u03ad\u03b1 \u03bc\u03ac\u03c7\u03b7. \u0397 \u03ba\u03bb\u03af\u03bc\u03b1\u03ba\u03b1 \u03c4\u03c9\u03bd \u03bc\u03b5\u03b3\u03ac\u03bb\u03c9\u03bd \u03bf\u03bc\u03af\u03bb\u03c9\u03bd \u03c3\u03c5\u03bd\u03bf\u03b4\u03b5\u03cd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b5\u03c2 portfolio planning. \u0388\u03bd\u03b1\u03c2 \u03bc\u03b9\u03ba\u03c1\u03cc\u03c4\u03b5\u03c1\u03bf\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03cc\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ba\u03b9\u03bd\u03b7\u03b8\u03b5\u03af \u03c3\u03b5 \u03bc\u03b9\u03ba\u03c1\u03ad\u03c2 \u03c0\u03b1\u03c1\u03c4\u03af\u03b4\u03b5\u03c2, \u03c0\u03b9\u03bf \u03c0\u03b1\u03c1\u03ac\u03be\u03b5\u03bd\u03b5\u03c2 \u03b3\u03b5\u03cd\u03c3\u03b5\u03b9\u03c2, \u03c4\u03b1\u03c7\u03cd\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2, \u03b1\u03c0\u03c1\u03cc\u03c3\u03bc\u03b5\u03bd\u03b1 formats \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03b9\u03ba\u03ac \u03b5\u03b9\u03b4\u03b9\u03ba\u03ad\u03c2 \u03ae \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ac \u03ac\u03b2\u03bf\u03bb\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03c7\u03b1\u03c1\u03c4\u03bf\u03c6\u03c5\u03bb\u03ac\u03ba\u03b9\u03bf.<\/p>\n<p>\u0391\u03c5\u03c4\u03cc \u03b4\u03b5\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03b5\u03b3\u03b3\u03cd\u03b7\u03c3\u03b7 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1\u03c2 \u03bf\u03cd\u03c4\u03b5 \u03c0\u03c1\u03cc\u03c3\u03ba\u03bb\u03b7\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03b1\u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03af\u03b1 \u03b1\u03c0\u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 \u03c3\u03c4\u03b7 \u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1. \u0395\u03af\u03bd\u03b1\u03b9 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03bf\u03cd \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03bf\u03cd \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf\u03c5. \u0391\u03bd \u03bf \u03bc\u03b9\u03ba\u03c1\u03cc\u03c2 \u03c0\u03b1\u03af\u03ba\u03c4\u03b7\u03c2 \u03b1\u03bd\u03c4\u03b9\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03bc\u03cc\u03bd\u03bf \u03cc\u03c3\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03ae\u03b4\u03b7 \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03c7\u03b8\u03b5\u03af \u03c3\u03b5 \u03ba\u03bb\u03af\u03bc\u03b1\u03ba\u03b1, \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03bb\u03b5\u03af\u03c0\u03b5\u03b9 \u03c4\u03bf \u03c0\u03b5\u03b4\u03af\u03bf \u03cc\u03c0\u03bf\u03c5 \u03b7 \u03b5\u03c5\u03b5\u03bb\u03b9\u03be\u03af\u03b1 \u03c4\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c0\u03bb\u03b5\u03bf\u03bd\u03ad\u03ba\u03c4\u03b7\u03bc\u03b1.<\/p>\n<h2 id=\"koinotita-symmetochi\">\u0391\u03c0\u03cc \u03c4\u03b7\u03bd \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1 \u03c4\u03bf\u03c5 \u03b9\u03b4\u03c1\u03c5\u03c4\u03ae \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03bf\u03c7\u03ae \u03c4\u03b7\u03c2 \u03ba\u03bf\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2<\/h2>\n<p>\u0397 \u03b1\u03bd\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c4\u03b7 \u03bc\u03c0\u03af\u03c1\u03b1 \u03ac\u03bd\u03c4\u03bb\u03b7\u03c3\u03b5 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03bd\u03bf\u03ae\u03bc\u03b1\u03c4\u03cc\u03c2 \u03c4\u03b7\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03b9\u03b4\u03c1\u03c5\u03c4\u03ae, \u03c4\u03b7 \u03b6\u03c5\u03b8\u03bf\u03c0\u03bf\u03b9\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03c0\u03cc\u03bb\u03b7 \u03c0\u03c1\u03bf\u03ad\u03bb\u03b5\u03c5\u03c3\u03b7\u03c2. \u03a4\u03bf \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b7 \u03b3\u03b5\u03bd\u03b9\u03ac brands \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bf\u03c1\u03b9\u03c3\u03c4\u03b5\u03af \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03ba\u03bf\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b2\u03bf\u03b7\u03b8\u03ac \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b7\u03b8\u03bf\u03cd\u03bd. \u03a0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03cc\u03c0\u03b9\u03c3\u03b7 \u03b1\u03c0\u03cc \u03c4\u03bf \u00ab\u03ba\u03bf\u03af\u03c4\u03b1 \u03b1\u03c0\u03cc \u03c0\u03bf\u03cd \u03b5\u03c1\u03c7\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5\u00bb \u03c3\u03c4\u03bf \u00ab\u03b4\u03b5\u03c2 \u03c4\u03b9 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03b6\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b1\u03b6\u03af \u03bc\u03b1\u03c2\u00bb.<\/p>\n<p>\u0397 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03ba\u03bf\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b4\u03b5\u03bd \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c9\u03c2 \u03ba\u03bf\u03b9\u03bd\u03cc \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2. \u0391\u03c0\u03bf\u03ba\u03c4\u03ac \u03c1\u03cc\u03bb\u03bf \u03c3\u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1, \u03c3\u03c4\u03b9\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03ac\u03bb\u03c9\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03c3\u03bc\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c5\u03bd\u03b4\u03ad\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b9\u03bc\u03b1 <a href=\"https:\/\/twodots.gr\/design-signals-brand-culture\/\">design signals<\/a> \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd. \u0397 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ae\u03c2 \u03bc\u03bf\u03c1\u03c6\u03ae \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03ba\u03cd\u03c0\u03c4\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2 \u03c4\u03b7\u03c2\u00b7 \u03b7 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03b4\u03b5\u03bd \u03c0\u03c1\u03bf\u03c4\u03b5\u03af\u03bd\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03b5\u03bd\u03b9\u03b1\u03af\u03bf \u03c0\u03c1\u03cc\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1 \u03ae \u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03c3\u03bc\u03cc.<\/p>\n<h2 id=\"prosochi-pera-apo-rafi\">\u0397 \u03bc\u03ac\u03c7\u03b7 \u03b3\u03b9\u03b1 \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c0\u03ad\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf \u03c1\u03ac\u03c6\u03b9<\/h2>\n<p>\u039c\u03b5 \u03c4\u03b7\u03bd craft \u03bc\u03c0\u03af\u03c1\u03b1 \u03c5\u03c0\u03cc \u03c0\u03af\u03b5\u03c3\u03b7, \u03bf\u03b9 challengers \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03bc\u03b5 \u03ac\u03bb\u03bb\u03b5\u03c2 \u03b6\u03c5\u03b8\u03bf\u03c0\u03bf\u03b9\u03af\u03b5\u03c2. \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03bf\u03c5\u03bd \u03bb\u03cc\u03b3\u03bf\u03c5\u03c2 \u03b5\u03b9\u03c3\u03cc\u03b4\u03bf\u03c5 \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03b3\u03b9\u03b1 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03bf\u03c5\u03bd \u03ba\u03ac\u03c4\u03b9 \u03ac\u03bb\u03bb\u03bf. \u0391\u03c5\u03c4\u03cc \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03bd\u03ad\u03b5\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2, \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03c3\u03bc\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c5\u03bd\u03b4\u03ad\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03ba\u03b1\u03b8\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03bc\u03c0\u03af\u03c1\u03b1 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ae \u03ad\u03be\u03c9 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03c3\u03c4\u03b5\u03bd\u03cc \u03b4\u03b9\u03ac\u03b4\u03c1\u03bf\u03bc\u03bf \u03c4\u03b7\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1\u03c2.<\/p>\n<p>\u03a4\u03bf \u03af\u03b4\u03b9\u03bf \u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 e-commerce brand \u03ae \u03bc\u03b9\u03b1 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1. \u0391\u03bd \u03c4\u03bf benchmark \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03bf\u03b9 \u03ac\u03bc\u03b5\u03c3\u03bf\u03b9 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03ad\u03c2, \u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03ba\u03b9\u03bd\u03b4\u03c5\u03bd\u03b5\u03cd\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03c0\u03b1\u03c1\u03ac\u03b3\u03b5\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03af\u03b4\u03b9\u03bf\u03c5\u03c2 \u03ba\u03ce\u03b4\u03b9\u03ba\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 customer journey. \u0397 \u03c0\u03c1\u03bf\u03c3\u03b5\u03ba\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03b3\u03b5\u03b9\u03c4\u03bf\u03bd\u03b9\u03ba\u03ce\u03bd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c4\u03ac\u03c3\u03b5\u03c9\u03bd \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c8\u03b5\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03b1\u03be\u03af\u03b1\u03c2. \u0391\u03c5\u03c4\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b5\u03c1\u03bc\u03b7\u03bd\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03bd\u03c4\u03ac\u03c3\u03c3\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ae <a href=\"https:\/\/twodots.gr\/stratigiki-marketingk-pliris-odigos-gia-viosimi-anaptyxi\/\">\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f<\/a> \u03c4\u03b7\u03c2 \u03b8\u03ad\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 \u03ac\u03c1\u03b8\u03c1\u03bf\u03c5, \u03cc\u03c7\u03b9 \u03c0\u03c1\u03cc\u03c3\u03b8\u03b5\u03c4\u03bf \u03b5\u03cd\u03c1\u03b7\u03bc\u03b1 \u03c4\u03b7\u03c2 CAMRA.<\/p>\n<h2 id=\"praktikos-elegchos-challenger-brand\">\u0388\u03bd\u03b1\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc\u03c2 \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2 \u03b3\u03b9\u03b1 marketers \u03ba\u03b1\u03b9 \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b5\u03c2<\/h2>\n<p>\u03a0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 redesign \u03ae \u03bc\u03b9\u03b1 <a href=\"https:\/\/twodots.gr\/global-brand-strategy-unlearning\/\">\u03b1\u03bb\u03bb\u03b1\u03b3\u03ae global brand strategy<\/a>, \u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03bb\u03ad\u03b3\u03be\u03b5\u03b9 \u03b1\u03bd \u03b7 \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03b7\u03c4\u03ae \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2. \u03a0\u03bf\u03b9\u03b1 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03c4\u03b7 \u03b8\u03ad\u03c3\u03b7 \u03c4\u03bf\u03c5 brand; \u03a0\u03bf\u03b9\u03b1 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b7 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03ba\u03c1\u03cc\u03c4\u03b5\u03c1\u03b7 \u03ae \u03b1\u03bd\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c4\u03b7; \u03a0\u03bf\u03b9\u03bf\u03c2 \u03ad\u03c7\u03b5\u03b9 \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03cc \u03c1\u03cc\u03bb\u03bf \u03c0\u03ad\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2; \u03a0\u03bf\u03b9\u03b1 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b1 \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03b7\u03c3\u03af\u03b1\u03c2 \u03ae \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac;<\/p>\n<p>\u0391\u03bd \u03bf\u03b9 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c3\u03b1\u03c6\u03b5\u03af\u03c2, \u03c4\u03bf \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03c0\u03c1\u03bf\u03b7\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03c4\u03bf\u03c5 design. \u0391\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2, \u03bf\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03af \u03ad\u03c7\u03bf\u03c5\u03bd \u03c0\u03bb\u03bf\u03cd\u03c3\u03b9\u03bf \u03c5\u03bb\u03b9\u03ba\u03cc \u03b3\u03b9\u03b1 \u03cc\u03bd\u03bf\u03bc\u03b1, \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1, \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u00b7 \u03bf\u03b9 <a href=\"https:\/\/twodots.gr\/50-dimiourgikes-idees-gia-schediasmo-logotypou\/\">\u03b9\u03b4\u03ad\u03b5\u03c2 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd \u03bb\u03bf\u03b3\u03bf\u03c4\u03cd\u03c0\u03bf\u03c5<\/a> \u03b1\u03c0\u03bf\u03ba\u03c4\u03bf\u03cd\u03bd \u03b1\u03be\u03af\u03b1 \u03bc\u03cc\u03bd\u03bf \u03cc\u03c4\u03b1\u03bd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c4\u03bf\u03cd\u03bd \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1. \u03a4\u03bf \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03cc challenger brand \u03b4\u03b5\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c1\u03c1\u03af\u03c8\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae\u00b7 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03c3\u03c5\u03bd\u03b5\u03c0\u03ae \u03b1\u03c0\u03cc\u03b4\u03b5\u03b9\u03be\u03b7 \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ce\u03bd \u03c4\u03bf\u03c5.<\/p>\n<div class=\"td-step-list\">\n<p class=\"td-step-list-title\">\u0391\u03c0\u03cc \u03c4\u03bf positioning \u03c3\u03b5 \u03b1\u03c0\u03bf\u03b4\u03b5\u03af\u03be\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2<\/p>\n<ol>\n<li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 1<\/span><strong>\u039f\u03c1\u03af\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c5\u03c0\u03cc\u03b8\u03b5\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03b1\u03bc\u03c6\u03b9\u03c3\u03b2\u03b7\u03c4\u03b5\u03af\u03c4\u03b5<\/strong>\n<p>\u0393\u03c1\u03ac\u03c8\u03c4\u03b5 \u03c3\u03b5 \u03bc\u03af\u03b1 \u03c0\u03c1\u03cc\u03c4\u03b1\u03c3\u03b7 \u03c4\u03b9 \u03b8\u03b5\u03c9\u03c1\u03b5\u03af \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03bf \u03b7 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03b7 \u03b4\u03b9\u03ba\u03ae \u03c3\u03b1\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03b5\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 2<\/span><strong>\u0392\u03c1\u03b5\u03af\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2<\/strong>\n<p>\u0395\u03bd\u03c4\u03bf\u03c0\u03af\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03c3\u03b5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd, \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae, \u03c4\u03b9\u03bc\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7, \u03b4\u03b9\u03b1\u03bd\u03bf\u03bc\u03ae \u03ae \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b8\u03b1 \u03ad\u03c0\u03b1\u03b9\u03c1\u03bd\u03b5 \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1 \u03ad\u03bd\u03b1\u03c2 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf\u03c2 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03ae\u03c2.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 3<\/span><strong>\u0394\u03b7\u03bb\u03ce\u03c3\u03c4\u03b5 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03b7\u03c3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03ad\u03bb\u03b5\u03c5\u03c3\u03b7<\/strong>\n<p>\u0391\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03c3\u03c4\u03b5 \u03c0\u03bf\u03b9\u03b1 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b1 \u03b3\u03b9\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03cc, \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03cc, \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03c4\u03b7 \u03ae \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b7 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 4<\/span><strong>\u039c\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c5\u03b5\u03bb\u03b9\u03be\u03af\u03b1 \u03c3\u03b5 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1<\/strong>\n<p>\u0394\u03bf\u03ba\u03b9\u03bc\u03ac\u03c3\u03c4\u03b5 \u03bc\u03b9\u03ba\u03c1\u03ad\u03c2 \u03c3\u03b5\u03b9\u03c1\u03ad\u03c2, \u03bd\u03ad\u03b5\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2, \u03c4\u03b1\u03c7\u03cd\u03c4\u03b5\u03c1\u03b1 formats \u03ae \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c4\u03bf \u03bc\u03b9\u03ba\u03c1\u03cc\u03c4\u03b5\u03c1\u03bf \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc \u03c3\u03b1\u03c2 \u03bc\u03ad\u03b3\u03b5\u03b8\u03bf\u03c2.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 5<\/span><strong>\u0394\u03ce\u03c3\u03c4\u03b5 \u03c3\u03c4\u03b7\u03bd \u03ba\u03bf\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03c1\u03cc\u03bb\u03bf<\/strong>\n<p>\u039f\u03c1\u03af\u03c3\u03c4\u03b5 \u03c0\u03bf\u03cd \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03ad\u03c7\u03b5\u03b9 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc: \u03c3\u03c4\u03b7 \u03b4\u03bf\u03ba\u03b9\u03bc\u03ae, \u03c3\u03c4\u03b7 \u03c3\u03cd\u03c3\u03c4\u03b1\u03c3\u03b7, \u03c3\u03c4\u03bf event, \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1, \u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03c4\u03c1\u03bf\u03c6\u03bf\u03b4\u03cc\u03c4\u03b7\u03c3\u03b7 \u03ae \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 6<\/span><strong>\u0395\u03bb\u03ad\u03b3\u03be\u03c4\u03b5 \u03ba\u03ac\u03b8\u03b5 design signal \u03b1\u03c0\u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 \u03c3\u03b5 \u03b1\u03c0\u03cc\u03b4\u03b5\u03b9\u03be\u03b7<\/strong>\n<p>\u0393\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 claim, \u03c7\u03c1\u03ce\u03bc\u03b1, \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03cc \u03cd\u03c6\u03bf\u03c2 \u03ae \u03c4\u03cc\u03bd\u03bf \u03c6\u03c9\u03bd\u03ae\u03c2 \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c8\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c0\u03bf\u03c5 \u03c4\u03bf \u03b4\u03b9\u03ba\u03b1\u03b9\u03bf\u03bb\u03bf\u03b3\u03b5\u03af \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03b5\u03c0\u03b1\u03c6\u03ae\u03c2 \u03cc\u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03b9\u03c9\u03b8\u03b5\u03af.<\/p>\n<\/li>\n<\/ol>\n<\/div>\n<section class=\"td-service-cta\">\n<div class=\"td-service-cta-content\">\n<p class=\"td-service-cta-eyebrow\">Digital Marketing &amp; SEO \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd TWO DOTS<\/p>\n<p class=\"td-service-cta-title\">\u039c\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03c4\u03b5 \u03c4\u03b7 \u03b8\u03ad\u03c3\u03b7 \u03c4\u03bf\u03c5 brand \u03c3\u03b5 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ae \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1.<\/p>\n<p>\u0397 TWO DOTS \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03b9 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2, positioning, \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf, SEO, \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b1 \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03b5\u03c0\u03b1\u03c6\u03ae\u03c2, \u03ce\u03c3\u03c4\u03b5 \u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 brand \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03ac\u03be\u03b7 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c3\u03c4\u03b7\u03bd \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1.<\/p>\n<div class=\"td-service-cta-actions\"><a class=\"td-service-cta-button\" href=\"https:\/\/twodots.gr\/digital-marketing-seo\/\">\u03a3\u03c5\u03b6\u03b7\u03c4\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae Digital Marketing &amp; SEO<\/a><\/div>\n<\/div>\n<\/section>\n<section id=\"sychnes-erotiseis\" class=\"td-faq-section\">\n<div class=\"td-faq\">\n<p class=\"td-faq-heading\">\u0427\u0435\u0441\u0442\u043e \u0437\u0430\u0434\u0430\u0432\u0430\u043d\u0438 \u0432\u044a\u043f\u0440\u043e\u0441\u0438<\/p>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 challenger brand;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u0395\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 brand \u03c0\u03bf\u03c5 \u03c0\u03b1\u03af\u03c1\u03bd\u03b5\u03b9 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03b8\u03ad\u03c3\u03b7 \u03b1\u03c0\u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac: \u03b1\u03bc\u03c6\u03b9\u03c3\u03b2\u03b7\u03c4\u03b5\u03af \u03bc\u03b9\u03b1 \u03ba\u03b1\u03b8\u03b9\u03b5\u03c1\u03c9\u03bc\u03ad\u03bd\u03b7 \u03c5\u03c0\u03cc\u03b8\u03b5\u03c3\u03b7, \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03ad\u03bd\u03b1\u03bd \u03ba\u03b1\u03bd\u03cc\u03bd\u03b1 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1\u03c2 \u03ae \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c0\u03c1\u03cc\u03c4\u03b1\u03c3\u03b7 \u03c3\u03b5 \u03ba\u03bf\u03b9\u03bd\u03cc \u03c0\u03bf\u03c5 \u03b8\u03b5\u03c9\u03c1\u03b5\u03af \u03c0\u03b1\u03c1\u03b1\u03bc\u03b5\u03bb\u03b7\u03bc\u03ad\u03bd\u03bf.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u0393\u03b9\u03b1\u03c4\u03af \u03b7 craft \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae \u03b4\u03b5\u03bd \u03b1\u03c1\u03ba\u03b5\u03af \u03b3\u03b9\u03b1 \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u0395\u03c0\u03b5\u03b9\u03b4\u03ae \u03b7 \u03c4\u03c5\u03c0\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1, \u03b7 \u03b5\u03b9\u03ba\u03bf\u03bd\u03bf\u03b3\u03c1\u03ac\u03c6\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03b1\u03bd\u03c4\u03b9\u03c3\u03c5\u03bc\u03b2\u03b1\u03c4\u03b9\u03ba\u03cc copy \u03b1\u03bd\u03c4\u03b9\u03b3\u03c1\u03ac\u03c6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1. \u0391\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03cc\u03c4\u03b1\u03bd \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03b5\u03ba\u03c6\u03c1\u03ac\u03b6\u03bf\u03c5\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2 \u03c3\u03b5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd, \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae, \u03b4\u03b9\u03b1\u03bd\u03bf\u03bc\u03ae, \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03b7\u03c3\u03af\u03b1 \u03ae \u03ba\u03bf\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a4\u03b9 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03bf\u03c5\u03bd \u03c4\u03b1 \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03ac 7%, 20% \u03ba\u03b1\u03b9 80%;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u03a3\u03c4\u03b7 \u03b2\u03c1\u03b5\u03c4\u03b1\u03bd\u03b9\u03ba\u03ae \u03b1\u03b3\u03bf\u03c1\u03ac \u03bc\u03c0\u03af\u03c1\u03b1\u03c2, \u03c4\u03bf 7% \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03bc\u03b5\u03c1\u03af\u03b4\u03b9\u03bf \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 1.600 \u03bc\u03b9\u03ba\u03c1\u03ce\u03bd \u03b1\u03bd\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c4\u03c9\u03bd \u03b6\u03c5\u03b8\u03bf\u03c0\u03bf\u03b9\u03b9\u03ce\u03bd, \u03c4\u03bf 20% \u03b7 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ae \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03b1\u03bd\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c4\u03b7 \u03bc\u03c0\u03af\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf 80% \u03b7 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae \u03c0\u03bf\u03c5 \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c4\u03ad\u03c3\u03c3\u03b5\u03c1\u03b9\u03c2 \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03bf\u03c5\u03c2 \u03bf\u03bc\u03af\u03bb\u03bf\u03c5\u03c2. \u039f\u03b9 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b4\u03b5\u03bd \u03b1\u03b8\u03c1\u03bf\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u0393\u03b9\u03b1\u03c4\u03af \u03b7 \u03b4\u03b9\u03b1\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1 \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03b7\u03c3\u03af\u03b1\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03bf\u03c5 branding;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u0395\u03c0\u03b5\u03b9\u03b4\u03ae \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c3\u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c0\u03bf\u03b9\u03bf\u03c2 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c0\u03af\u03c3\u03c9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03ba\u03b1\u03b9 \u03b1\u03bd \u03b7 \u03b5\u03bd\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7 \u03b1\u03bd\u03b5\u03be\u03b1\u03c1\u03c4\u03b7\u03c3\u03af\u03b1\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b7 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1 \u03c3\u03c5\u03bc\u03c6\u03c9\u03bd\u03b5\u03af \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03b7\u03c3\u03af\u03b1.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03ad\u03bd\u03b1 \u03bc\u03b9\u03ba\u03c1\u03cc brand \u03c4\u03b7\u03bd \u03b5\u03c5\u03b5\u03bb\u03b9\u03be\u03af\u03b1 \u03c4\u03bf\u03c5;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u039c\u03b5 \u03bc\u03b9\u03ba\u03c1\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03c3\u03b5\u03b9\u03c1\u03ad\u03c2, \u03c4\u03b1\u03c7\u03cd\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2, \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03bd\u03ad\u03b5\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03bf \u03bd\u03b1 \u03b5\u03bd\u03c4\u03b1\u03c7\u03b8\u03bf\u03cd\u03bd \u03c3\u03c4\u03bf\u03bd \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc \u03b5\u03bd\u03cc\u03c2 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf\u03c5 \u03c7\u03b1\u03c1\u03c4\u03bf\u03c6\u03c5\u03bb\u03b1\u03ba\u03af\u03bf\u03c5.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03b5\u03bd\u03cc\u03c2 brand \u03bc\u03b5 \u03c4\u03b7\u03bd \u03ba\u03bf\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u039c\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03c1\u03cc\u03bb\u03bf \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03ba\u03bf\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03b5 taprooms, events, \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b5\u03c2, \u03c3\u03c5\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2, \u03b4\u03bf\u03ba\u03b9\u03bc\u03ad\u03c2 \u03ae \u03c3\u03c5\u03bd\u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1. \u0397 \u03ba\u03bf\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b4\u03b5\u03bd \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03bc\u03cc\u03bd\u03bf \u03c9\u03c2 \u03ba\u03bf\u03b9\u03bd\u03cc \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2 \u03b1\u03bb\u03bb\u03ac \u03c9\u03c2 \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a4\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03bb\u03ad\u03b3\u03be\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc redesign;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03bd\u03c4\u03bf\u03c0\u03af\u03c3\u03b5\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03c4\u03b7 \u03b8\u03ad\u03c3\u03b7 \u03c4\u03b7\u03c2, \u03c0\u03bf\u03b9\u03b1 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03c1\u03bf\u03ba\u03cd\u03c0\u03c4\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03bc\u03ad\u03b3\u03b5\u03b8\u03cc\u03c2 \u03c4\u03b7\u03c2, \u03c0\u03bf\u03b9\u03bf\u03c2 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03ad\u03c7\u03b5\u03b9 \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03c0\u03ad\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b1 \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03b7\u03c3\u03af\u03b1\u03c2 \u03ae \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae\u03c2 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1.<\/p>\n<\/div>\n<\/details>\n<\/div>\n<\/section>\n<div class=\"td-source-list\">\n<p id=\"piges\" class=\"td-source-list-title\">\u0418\u0437\u0442\u043e\u0447\u043d\u0438\u0446\u0438<\/p>\n<ul>\n<li><a href=\"https:\/\/camra.org.uk\/index.php\/beer-report\" target=\"_blank\" rel=\"noopener\">CAMRA: Beer in the UK 2026<\/a><\/li>\n<li><a href=\"https:\/\/camra.org.uk\/media-centre\/press-releases\/the-status-quo-needs-to-go-beer-and-pub-campaigners-want-competition-and-markets-authority-to-investigate-the-uk-beer-market-93841\" target=\"_blank\" rel=\"noopener\">CAMRA: \u03b1\u03af\u03c4\u03b7\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c4\u03b7\u03c2 \u03b2\u03c1\u03b5\u03c4\u03b1\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03bc\u03c0\u03af\u03c1\u03b1\u03c2<\/a><\/li>\n<li><a href=\"https:\/\/siba.co.uk\/2026\/04\/13\/independent-breweries-capitalise-on-local-roots-to-win-over-consumers-despite-tough-trading-conditions-according-to-new-report\/\" target=\"_blank\" rel=\"noopener\">SIBA: Independent Beer Report 2026 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c0\u03b9\u03ba\u03ad\u03c2 \u03c1\u03af\u03b6\u03b5\u03c2<\/a><\/li>\n<li><a href=\"https:\/\/thechallengerproject.com\/blog\/2015\/brand-identity\" target=\"_blank\" rel=\"noopener\">The Challenger Project: \u03b5\u03c0\u03c4\u03ac \u03b1\u03c1\u03c7\u03ad\u03c2 \u03b3\u03b9\u03b1 challenger brand identity<\/a><\/li>\n<li><a href=\"https:\/\/www.designweek.co.uk\/founders-makers-redesigns-us-energy-water-hiball-for-uk-launch\/\" target=\"_blank\" rel=\"noopener\">Design Week: challenger tropes \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae brand \u03c3\u03c4\u03b7 \u03b2\u03c1\u03b5\u03c4\u03b1\u03bd\u03b9\u03ba\u03ae \u03b1\u03b3\u03bf\u03c1\u03ac<\/a><\/li>\n<\/ul>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u0388\u03bd\u03b1 challenger brand \u03b4\u03b5\u03bd \u03c7\u03c4\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03bc\u03b5 craft \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae. \u0394\u03b5\u03af\u03c4\u03b5 \u03c0\u03ce\u03c2 \u03b8\u03ad\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2, \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03b7\u03c3\u03af\u03b1, \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03bf\u03bc\u03af\u03b1 \u03ba\u03b1\u03b9 \u03ba\u03bf\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03c1\u03ac\u03be\u03b7.<\/p>","protected":false},"author":1,"featured_media":88094,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","content-type":"","footnotes":""},"categories":[17366],"tags":[19031,7216,19030,19032,7427],"class_list":["post-87770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-brand-authenticity","tag-brand-strategy","tag-challenger-brands","tag-community-marketing","tag-packaging-design"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/posts\/87770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/comments?post=87770"}],"version-history":[{"count":0,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/posts\/87770\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/media\/88094"}],"wp:attachment":[{"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/media?parent=87770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/categories?post=87770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/tags?post=87770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}