{"id":88097,"date":"2026-08-05T12:45:47","date_gmt":"2026-08-05T09:45:47","guid":{"rendered":"https:\/\/twodots.gr\/?p=88097"},"modified":"2026-08-05T12:45:49","modified_gmt":"2026-08-05T09:45:49","slug":"prin-metriseis-symperifora-sxediase-sosto-perivallon","status":"publish","type":"post","link":"https:\/\/twodots.gr\/bg\/prin-metriseis-symperifora-sxediase-sosto-perivallon\/","title":{"rendered":"\u041f\u0440\u0435\u0434\u0438 \u0434\u0430 \u0438\u0437\u043c\u0435\u0440\u0438\u0448 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435\u0442\u043e, \u0441\u044a\u0437\u0434\u0430\u0439 \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0449\u0430\u0442\u0430 \u0441\u0440\u0435\u0434\u0430"},"content":{"rendered":"<div class=\"td-article-lede\">\n<p><strong>\u03a0\u03c1\u03b9\u03bd \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b4\u03b5\u03af\u03b3\u03bc\u03b1, clicks \u03ae \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b9\u03c3\u03c7\u03cd, \u03ad\u03bb\u03b5\u03b3\u03be\u03b5 \u03b1\u03bd \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03c0\u03c1\u03ac\u03b3\u03bc\u03b1\u03c4\u03b9 \u03bd\u03b1 \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03c3\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c5\u03c0\u03bf\u03b8\u03ad\u03c3\u03b5\u03b9\u03c2 \u03c3\u03bf\u03c5.<\/strong> \u0397 \u03bd\u03ad\u03b1 \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf Bayesian Experimental Design \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03af\u03b4\u03b9\u03b1 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03b9\u03b1\u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ae \u03c3\u03b5 \u03ad\u03bd\u03b1 task \u03ba\u03b1\u03b9 \u03b1\u03bc\u03c6\u03af\u03c3\u03b7\u03bc\u03b7 \u03c3\u03b5 \u03ac\u03bb\u03bb\u03bf. \u0393\u03b9\u03b1 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 UX, e-commerce \u03ba\u03b1\u03b9 analytics, \u03c4\u03bf \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03bc\u03ac\u03b8\u03b7\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b5\u03b8\u03bf\u03b4\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03cc: \u03c4\u03bf \u03c0\u03b5\u03af\u03c1\u03b1\u03bc\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03c5\u03b4\u03ad\u03c4\u03b5\u03c1\u03bf \u03b4\u03bf\u03c7\u03b5\u03af\u03bf \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd\u00b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7\u03c2.<\/p>\n<\/div>\n<div class=\"td-article-toc\">\n<div class=\"td-toc-title\">\u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03b1<\/div>\n<ul>\n<li><a href=\"#giati-perivallon-allazei-metrisi\">\u0393\u03b9\u03b1\u03c4\u03af \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2<\/a><\/li>\n<li><a href=\"#ti-einai-bayesian-experimental-design\">\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf Bayesian Experimental Design<\/a><\/li>\n<li><a href=\"#mouselab-mdp-elegchomeno-peirama\">\u03a4\u03bf Mouselab-MDP \u03c9\u03c2 \u03b5\u03bb\u03b5\u03b3\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c0\u03b5\u03af\u03c1\u03b1\u03bc\u03b1<\/a><\/li>\n<li><a href=\"#horizontas-sxediasmou-mnimi-ergasias\">\u039f\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd \u03ba\u03b1\u03b9 \u03bc\u03bd\u03ae\u03bc\u03b7 \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2<\/a><\/li>\n<li><a href=\"#mc-bed-kai-abed\">\u0391\u03c0\u03cc \u03c4\u03bf MC-BED \u03c3\u03c4\u03bf ABED<\/a><\/li>\n<li><a href=\"#apotelesmata-kalytero-exartatai-stoxo\">\u03a4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1: \u03c4\u03bf \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03b5\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03c3\u03c4\u03cc\u03c7\u03bf<\/a><\/li>\n<li><a href=\"#metafora-se-ux-ecommerce-analytics\">\u03a4\u03b9 \u03bc\u03b5\u03c4\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 UX, e-commerce \u03ba\u03b1\u03b9 analytics<\/a><\/li>\n<li><a href=\"#exi-vimata-diagnostikis-metrisis\">\u0388\u03be\u03b9 \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03c0\u03b9\u03bf \u03b4\u03b9\u03b1\u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ae \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7<\/a><\/li>\n<li><a href=\"#oria-kai-adaptive-design\">\u038c\u03c1\u03b9\u03b1 \u03c4\u03b7\u03c2 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03bf\u03c0\u03c4\u03b9\u03ba\u03ae adaptive design<\/a><\/li>\n<li><a href=\"#symperasma-sxediasmos-paragei-pliroforia\">\u03a3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1: \u03bf \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b1<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"giati-perivallon-allazei-metrisi\">\u0393\u03b9\u03b1\u03c4\u03af \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2<\/h2>\n<p>\u0397 \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ae \u03bc\u03bf\u03bd\u03c4\u03b5\u03bb\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03ac\u03bd\u03b5\u03b9 \u03bc\u03b7 \u03bf\u03c1\u03b1\u03c4\u03bf\u03cd\u03c2 \u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u03b1\u03c0\u03cc \u03bf\u03c1\u03b1\u03c4\u03ad\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2. \u0388\u03bd\u03b1\u03c2 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03ad\u03c7\u03c9\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03b5\u03b9 \u03bb\u03af\u03b3\u03b1 \u03ae \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03bc\u03c0\u03c1\u03bf\u03c3\u03c4\u03ac \u03ae \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03b5\u03af \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03c0\u03bf\u03c3\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b1\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b5\u03bd\u03b5\u03c1\u03b3\u03ae \u03bc\u03bd\u03ae\u03bc\u03b7 \u03c4\u03bf\u03c5. \u0391\u03c5\u03c4\u03ad\u03c2 \u03bf\u03b9 \u03c0\u03b1\u03c1\u03ac\u03bc\u03b5\u03c4\u03c1\u03bf\u03b9 \u03b4\u03b5\u03bd \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1\u00b7 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03c5\u03bd \u03cc\u03bc\u03c9\u03c2 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae \u03bc\u03ad\u03c3\u03b1 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1.<\/p>\n<p>\u03a4\u03bf Bayesian inverse planning \u03ba\u03b9\u03bd\u03b5\u03af\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 \u03c0\u03c1\u03bf\u03c2 \u03bc\u03b9\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03bc\u03ae \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03c5\u03c0\u03bf\u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03b5\u03c2 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03c4\u03c1\u03bf\u03c5\u03c2. \u0397 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03c5\u03c4\u03ae\u03c2 \u03c4\u03b7\u03c2 \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03c1\u03bf\u03c6\u03b7\u03c2 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae\u03c2 \u03b5\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf task. \u03a3\u03b5 \u03ad\u03bd\u03b1 \u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03b9\u03ba\u03ac \u03b1\u03c0\u03bb\u03cc \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd, \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03af\u03b4\u03b9\u03b5\u03c2 \u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03b9\u03c2. \u03a4\u03cc\u03c4\u03b5 \u03bf\u03cd\u03c4\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 observations \u03bf\u03cd\u03c4\u03b5 \u03ad\u03bd\u03b1 \u03c0\u03b9\u03bf \u03c0\u03b5\u03c1\u03af\u03c0\u03bb\u03bf\u03ba\u03bf \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03b1\u03c0\u03cc \u03bc\u03cc\u03bd\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03ba\u03c4\u03ae\u03c3\u03bf\u03c5\u03bd \u03bc\u03b9\u03b1 \u03b4\u03b9\u03ac\u03ba\u03c1\u03b9\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b5\u03ba\u03c6\u03c1\u03ac\u03c3\u03c4\u03b7\u03ba\u03b5 \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac.<\/p>\n<div class=\"td-decision-band\">\n<p class=\"td-decision-label\">\u0397 \u03b5\u03c1\u03ce\u03c4\u03b7\u03c3\u03b7 \u03c0\u03c1\u03b9\u03bd \u03b1\u03bd\u03bf\u03af\u03be\u03b5\u03b9 \u03c4\u03bf dashboard<\/p>\n<p><strong>\u03a0\u03bf\u03b9\u03b5\u03c2 \u03b4\u03cd\u03bf \u03ae \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b5\u03be\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b8\u03ad\u03bb\u03bf\u03c5\u03bc\u03b5 \u03bd\u03b1 \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03c3\u03bf\u03c5\u03bc\u03b5 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c3\u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03b8\u03b1 \u03c4\u03b9\u03c2 \u03ad\u03ba\u03b1\u03bd\u03b5 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03c5\u03bd \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac;<\/strong><\/p>\n<p>\u0391\u03bd \u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1, \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 events \u03ba\u03b1\u03b9 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf sample \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03b1\u03c0\u03bb\u03ce\u03c2 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03bf\u03c5\u03bd \u03bc\u03b5 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03ba\u03c1\u03af\u03b2\u03b5\u03b9\u03b1 \u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03b1\u03bc\u03c6\u03af\u03c3\u03b7\u03bc\u03bf \u03c3\u03ae\u03bc\u03b1.<\/p>\n<\/div>\n<p>\u03a4\u03bf \u03af\u03b4\u03b9\u03bf \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 business analytics. \u0388\u03bd\u03b1 conversion event \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c5\u03bc\u03b2\u03b1\u03c4\u03cc \u03bc\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03b9\u03c4\u03af\u03b5\u03c2, \u03b5\u03bd\u03ce \u03bc\u03b9\u03b1 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7 checkout \u03b4\u03b5\u03bd \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03b1\u03bd \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03b1\u03bd\u03c4\u03ad\u03b4\u03c1\u03b1\u03c3\u03b5 \u03c3\u03c4\u03b7\u03bd \u03c4\u03b9\u03bc\u03ae, \u03c3\u03c4\u03b7\u03bd \u03b1\u03b2\u03b5\u03b2\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7\u03c2 \u03ae \u03c3\u03c4\u03b7\u03bd \u03ad\u03bb\u03bb\u03b5\u03b9\u03c8\u03b7 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2. \u0393\u03b9\u2019 \u03b1\u03c5\u03c4\u03cc \u03bf\u03b9 <a href=\"https:\/\/twodots.gr\/analytics-platforms-data-decisions\/\">analytics platforms<\/a> \u03b1\u03c0\u03bf\u03ba\u03c4\u03bf\u03cd\u03bd \u03b1\u03be\u03af\u03b1 \u03cc\u03c4\u03b1\u03bd \u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03bf\u03c1\u03af\u03c3\u03b5\u03b9 \u03c4\u03b9 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03b8\u03ad\u03bb\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03ba\u03c1\u03af\u03bd\u03b5\u03b9, \u03cc\u03c7\u03b9 \u03cc\u03c4\u03b1\u03bd \u03b1\u03c0\u03bb\u03ce\u03c2 \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf\u03bd \u03cc\u03b3\u03ba\u03bf \u03c4\u03c9\u03bd events.<\/p>\n<h2 id=\"ti-einai-bayesian-experimental-design\">\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf Bayesian Experimental Design<\/h2>\n<p>\u03a4\u03bf Bayesian Experimental Design, \u03ae BED, \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03b5\u03b9 \u03c4\u03bf\u03bd \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc \u03c9\u03c2 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03c0\u03c1\u03b9\u03bd \u03c3\u03c5\u03bb\u03bb\u03b5\u03c7\u03b8\u03bf\u03cd\u03bd \u03bd\u03ad\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1. \u039a\u03ac\u03b8\u03b5 \u03c5\u03c0\u03bf\u03c8\u03ae\u03c6\u03b9\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03bf expected information gain: \u03c0\u03cc\u03c3\u03bf \u03b1\u03bd\u03b1\u03bc\u03ad\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03b9\u03ce\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03b2\u03b5\u03b2\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03ba\u03c1\u03c5\u03c6\u03ad\u03c2 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03c4\u03c1\u03bf\u03c5\u03c2 \u03b1\u03c6\u03bf\u03cd \u03c0\u03b1\u03c1\u03b1\u03c4\u03b7\u03c1\u03b7\u03b8\u03b5\u03af \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac.<\/p>\n<p>\u039f \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03ad\u03bd\u03b1 \u00ab\u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03bf\u00bb \u03c0\u03b5\u03af\u03c1\u03b1\u03bc\u03b1. \u0395\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 task \u03c3\u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03bf\u03b9 \u03c5\u03c0\u03bf\u03b8\u03ad\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03c5\u03bd \u03b4\u03b9\u03b1\u03ba\u03c1\u03b9\u03c4\u03ad\u03c2 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03b5\u03bd\u03b5\u03c1\u03b3\u03b5\u03b9\u03ce\u03bd. \u0397 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03bd\u03cc\u03c2 design \u03b5\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf prior, \u03c4\u03bf generative model, \u03c4\u03b9\u03c2 \u03c5\u03c0\u03bf\u03b8\u03ad\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03c3\u03c5\u03bb\u03bb\u03bf\u03b3\u03ae\u03c2 \u03c4\u03c9\u03bd observations.<\/p>\n<div class=\"td-comparison\">\n<p class=\"td-comparison-title\">\u03a4\u03ad\u03c3\u03c3\u03b5\u03c1\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03bf\u03af \u03bc\u03bf\u03c7\u03bb\u03bf\u03af \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03b3\u03c7\u03ad\u03bf\u03bd\u03c4\u03b1\u03b9<\/p>\n<div class=\"td-comparison-cards td-comparison-cards--horizontal\">\n<div class=\"td-comparison-grid td-comparison-grid--two\">\n<div class=\"td-platform-card\">\n<h3>\u039c\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03b4\u03b5\u03af\u03b3\u03bc\u03b1<\/h3>\n<p>\u039c\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03b5\u03b9\u03b3\u03bc\u03b1\u03c4\u03bf\u03bb\u03b7\u03c0\u03c4\u03b9\u03ba\u03ae \u03b1\u03b2\u03b5\u03b2\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bc\u03cc\u03bd\u03bf \u03cc\u03c4\u03b1\u03bd \u03c4\u03bf task \u03c0\u03b1\u03c1\u03ac\u03b3\u03b5\u03b9 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b9\u03b1\u03ba\u03c1\u03af\u03bd\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03be\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2.<\/p>\n<div class=\"td-badge-row\"><span class=\"td-badge\">Sample<\/span><span class=\"td-badge\">Precision<\/span><\/div>\n<\/div>\n<div class=\"td-platform-card td-platform-card--navy\">\n<h3>\u03a0\u03b9\u03bf \u03b4\u03b9\u03b1\u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd<\/h3>\n<p>\u039c\u03b5\u03c4\u03b1\u03b2\u03ac\u03bb\u03bb\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c3\u03c5\u03bd\u03b8\u03ae\u03ba\u03b5\u03c2 \u03ce\u03c3\u03c4\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c5\u03c0\u03bf\u03b8\u03ad\u03c3\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03bf\u03b4\u03b7\u03b3\u03bf\u03cd\u03bd \u03c3\u03b5 \u03c0\u03b1\u03c1\u03b1\u03c4\u03b7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b1 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03bf\u03c4\u03af\u03b2\u03b1.<\/p>\n<div class=\"td-badge-row\"><span class=\"td-badge\">\u0414\u0438\u0437\u0430\u0439\u043d<\/span><span class=\"td-badge\">Information gain<\/span><\/div>\n<\/div>\n<div class=\"td-platform-card\">\n<h3>\u0399\u03c3\u03c7\u03c5\u03c1\u03cc\u03c4\u03b5\u03c1\u03bf \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf<\/h3>\n<p>\u0391\u03bd\u03b1\u03bb\u03cd\u03b5\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03c4\u03bf \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03bf \u03c3\u03ae\u03bc\u03b1, \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b1 \u03c0\u03bf\u03c5 \u03c4\u03bf \u03c0\u03b5\u03af\u03c1\u03b1\u03bc\u03b1 \u03b4\u03b5\u03bd \u03b5\u03c0\u03ad\u03c4\u03c1\u03b5\u03c8\u03b5 \u03c0\u03bf\u03c4\u03ad \u03bd\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03b9\u03c3\u03c4\u03b5\u03af.<\/p>\n<div class=\"td-badge-row\"><span class=\"td-badge\">Inference<\/span><span class=\"td-badge\">Model fit<\/span><\/div>\n<\/div>\n<div class=\"td-platform-card td-platform-card--navy\">\n<h3>\u0391\u03ba\u03c1\u03b9\u03b2\u03cc\u03c4\u03b5\u03c1\u03bf flow<\/h3>\n<p>\u039c\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9 \u03c4\u03bf \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03cc \u03c3\u03ae\u03bc\u03b1, \u03b1\u03bb\u03bb\u03ac \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03cc\u03c4\u03b1\u03bd \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 clicks, \u03c7\u03c1\u03cc\u03bd\u03bf \u03ae \u03ba\u03cc\u03c0\u03c9\u03c3\u03b7.<\/p>\n<div class=\"td-badge-row\"><span class=\"td-badge\">Effort<\/span><span class=\"td-badge\">KL\/click<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>\u0397 \u03b4\u03b9\u03ac\u03ba\u03c1\u03b9\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b7 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 <a href=\"https:\/\/twodots.gr\/ta-ofeli-tis-gnostikis-entaxis-stin-ereyna-christi-ux\/\">\u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03ba\u03b1\u03b9 UX<\/a>. \u0391\u03bd \u03c4\u03bf task \u03b4\u03b5\u03bd \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c4\u03b7 \u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ae \u03ae \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ac \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03c4\u03b7\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2, \u03b7 \u03c3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b1\u03ba\u03c1\u03af\u03b2\u03b5\u03b9\u03b1 \u03b4\u03b5\u03bd \u03b9\u03c3\u03bf\u03b4\u03c5\u03bd\u03b1\u03bc\u03b5\u03af \u03bc\u03b5 \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7 \u03c3\u03c4\u03bf \u03c3\u03c9\u03c3\u03c4\u03cc \u03b5\u03c1\u03ce\u03c4\u03b7\u03bc\u03b1.<\/p>\n<h2 id=\"mouselab-mdp-elegchomeno-peirama\">\u03a4\u03bf Mouselab-MDP \u03c9\u03c2 \u03b5\u03bb\u03b5\u03b3\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c0\u03b5\u03af\u03c1\u03b1\u03bc\u03b1<\/h2>\n<p>\u0397 \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03c4\u03c9\u03bd Manisha Dubey, Rimvydas Rubavicius, N. Siddharth \u03ba\u03b1\u03b9 Subramanian Ramamoorthy \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03b5\u03af \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 \u03c3\u03c4\u03bf Mouselab-MDP. \u03a0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 process-tracing paradigm \u03c3\u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03ad\u03bd\u03b1\u03c2 agent \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03b1\u03b2\u03ad\u03b2\u03b1\u03b9\u03b5\u03c2 \u03b1\u03bd\u03c4\u03b1\u03bc\u03bf\u03b9\u03b2\u03ad\u03c2 \u03c3\u03b5 \u03ba\u03cc\u03bc\u03b2\u03bf\u03c5\u03c2 \u03b5\u03bd\u03cc\u03c2 \u03b4\u03ad\u03bd\u03c4\u03c1\u03bf\u03c5 \u03bc\u03b5 \u03b4\u03b9\u03b1\u03b4\u03bf\u03c7\u03b9\u03ba\u03ac clicks \u03ba\u03b1\u03b9 \u03ad\u03c0\u03b5\u03b9\u03c4\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03b5\u03b9 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae \u03b1\u03c0\u03cc \u03c4\u03b7 \u03c1\u03af\u03b6\u03b1 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03c6\u03cd\u03bb\u03bb\u03bf. \u039f\u03b9 \u03b5\u03c1\u03b5\u03c5\u03bd\u03b7\u03c4\u03ad\u03c2 \u03b2\u03bb\u03ad\u03c0\u03bf\u03c5\u03bd \u03ad\u03c4\u03c3\u03b9 \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c4\u03b7\u03bd \u03c4\u03b5\u03bb\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b1 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03b8\u03b7\u03ba\u03b5 \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03b1\u03c5\u03c4\u03ae.<\/p>\n<p>\u039a\u03ac\u03b8\u03b5 design \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03b2\u03ac\u03b8\u03bf\u03c2 d \u03ba\u03b1\u03b9 branching factor b. \u0397 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 \u03b5\u03be\u03b5\u03c4\u03ac\u03b6\u03b5\u03b9 \u03b4\u03c5\u03b1\u03b4\u03b9\u03ba\u03ac \u03b4\u03ad\u03bd\u03c4\u03c1\u03b1 \u03b2\u03ac\u03b8\u03bf\u03c5\u03c2 2 \u03ad\u03c9\u03c2 6 \u03ba\u03b1\u03b9, \u03c3\u03c4\u03bf \u03b4\u03b9\u03b5\u03c5\u03c1\u03c5\u03bc\u03ad\u03bd\u03bf \u03c3\u03cd\u03bd\u03bf\u03bb\u03bf, \u03c4\u03c1\u03b9\u03b1\u03b4\u03b9\u03ba\u03ac \u03b4\u03ad\u03bd\u03c4\u03c1\u03b1 \u03b2\u03ac\u03b8\u03bf\u03c5\u03c2 2 \u03ad\u03c9\u03c2 4. \u0397 \u03c1\u03af\u03b6\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03b1\u03bd\u03c4\u03b1\u03bc\u03bf\u03b9\u03b2\u03ae \u03bc\u03b7\u03b4\u03ad\u03bd, \u03bf\u03b9 \u03c5\u03c0\u03cc\u03bb\u03bf\u03b9\u03c0\u03bf\u03b9 \u03ba\u03cc\u03bc\u03b2\u03bf\u03b9 \u03c0\u03b1\u03af\u03c1\u03bd\u03bf\u03c5\u03bd \u03c4\u03b9\u03bc\u03ad\u03c2 \u03b1\u03c0\u03cc \u22124, \u22122, 2 \u03ba\u03b1\u03b9 4, \u03b5\u03bd\u03ce \u03ba\u03ac\u03b8\u03b5 click \u03ba\u03bf\u03c3\u03c4\u03af\u03b6\u03b5\u03b9 \u22121.<\/p>\n<p>\u0397 \u03bf\u03bd\u03bf\u03bc\u03b1\u03c3\u03af\u03b1 d5b2 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03b2\u03ac\u03b8\u03bf\u03c2 5 \u03ba\u03b1\u03b9 branching factor 2. \u0391\u03c5\u03c4\u03ae \u03b7 \u03b1\u03c5\u03c3\u03c4\u03b7\u03c1\u03ae \u03b4\u03bf\u03bc\u03ae \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 exhaustive comparison \u03ba\u03b1\u03b9 exact posterior inference \u03c3\u03c4\u03bf benchmark. \u03a4\u03b1\u03c5\u03c4\u03cc\u03c7\u03c1\u03bf\u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc\u03c2 \u03bb\u03cc\u03b3\u03bf\u03c2 \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae\u03c2: \u03b7 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c0\u03bb\u03bf\u03ae\u03b3\u03b7\u03c3\u03b7 \u03c3\u03b5 e-commerce \u03ae app \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03c1\u03b9\u03ba\u03cc \u03b4\u03ad\u03bd\u03c4\u03c1\u03bf \u03bc\u03b5 \u03b3\u03bd\u03c9\u03c3\u03c4\u03ae \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03bc\u03ae \u03b1\u03bd\u03c4\u03b1\u03bc\u03bf\u03b9\u03b2\u03ce\u03bd.<\/p>\n<h2 id=\"horizontas-sxediasmou-mnimi-ergasias\">\u039f\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd \u03ba\u03b1\u03b9 \u03bc\u03bd\u03ae\u03bc\u03b7 \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2<\/h2>\n<p>\u03a4\u03bf \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03b4\u03cd\u03bf latent cognitive parameters. \u039f planning horizon H \u03bf\u03c1\u03af\u03b6\u03b5\u03b9 \u03c0\u03cc\u03c3\u03bf \u03b2\u03b1\u03b8\u03b9\u03ac \u03c6\u03c4\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf recursive lookahead. \u0397 working-memory capacity K \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03b6\u03b5\u03b9 \u03c0\u03cc\u03c3\u03b7 task-relevant \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03b7 \u03ba\u03b1\u03c4\u03ac \u03c4\u03b7 \u03bb\u03ae\u03c8\u03b7 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7\u03c2.<\/p>\n<p>\u0397 \u03bc\u03bd\u03ae\u03bc\u03b7 \u03c5\u03bb\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03c9\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b7 \u03b1\u03bd\u03b1\u03c0\u03b1\u03c1\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03b9\u03c3\u03c4\u03bf\u03c1\u03b9\u03ba\u03bf\u03cd \u03c4\u03c9\u03bd clicks. \u038c\u03c4\u03b1\u03bd \u03bf\u03b9 \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03c5\u03bc\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c4\u03b9\u03bc\u03ad\u03c2 \u03be\u03b5\u03c0\u03b5\u03c1\u03bd\u03bf\u03cd\u03bd \u03c4\u03b7 \u03c7\u03c9\u03c1\u03b7\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 K, \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 K \u03c0\u03b9\u03bf \u03c0\u03c1\u03cc\u03c3\u03c6\u03b1\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03c0\u03b1\u03bb\u03b1\u03b9\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b1\u03bd \u03bc\u03b7 \u03c0\u03b1\u03c1\u03b1\u03c4\u03b7\u03c1\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2. \u0388\u03c4\u03c3\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03bf\u03af \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03bf\u03af H \u03ba\u03b1\u03b9 K \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03c5\u03bd \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03af\u03b5\u03c2 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b1\u03c2.<\/p>\n<p>\u0397 inference \u03b5\u03be\u03b5\u03c4\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b4\u03cd\u03bf \u03c1\u03c5\u03b8\u03bc\u03af\u03c3\u03b5\u03b9\u03c2: \u03bc\u03cc\u03bd\u03bf \u03b3\u03b9\u03b1 H \u03bc\u03b5 \u03c4\u03b9\u03bc\u03ad\u03c2 1, 2 \u03ba\u03b1\u03b9 3 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03cc K=2, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03cc \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd \u03b3\u03b9\u03b1 H \u03ba\u03b1\u03b9 K, \u03cc\u03c0\u03bf\u03c5 K \u03c0\u03b1\u03af\u03c1\u03bd\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c4\u03b9\u03bc\u03ad\u03c2 2 \u03ba\u03b1\u03b9 5. \u03a4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 held-out datasets \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c9\u03c2 \u03bc\u03ad\u03c3\u03bf\u03c2 \u03cc\u03c1\u03bf\u03c2 \u03c0\u03ad\u03bd\u03c4\u03b5 random seeds.<\/p>\n<h2 id=\"mc-bed-kai-abed\">\u0391\u03c0\u03cc \u03c4\u03bf MC-BED \u03c3\u03c4\u03bf ABED<\/h2>\n<p>\u03a4\u03bf Monte Carlo BED, \u03ae MC-BED, \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03c4\u03bf \u03b1\u03ba\u03c1\u03b9\u03b2\u03ad\u03c2 \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ac\u03c2. \u0393\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03c5\u03c0\u03bf\u03c8\u03ae\u03c6\u03b9\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03c0\u03c1\u03bf\u03c3\u03bf\u03bc\u03bf\u03b9\u03ce\u03bd\u03b5\u03b9 datasets, \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03af\u03b6\u03b5\u03b9 exact Bayesian posterior \u03ba\u03b1\u03b9 \u03b5\u03ba\u03c4\u03b9\u03bc\u03ac \u03c4\u03bf posterior-to-prior KL. \u0397 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03ba\u03bf\u03bd\u03c4\u03ac \u03c3\u03c4\u03bf\u03bd \u03b8\u03b5\u03c9\u03c1\u03b7\u03c4\u03b9\u03ba\u03cc \u03bf\u03c1\u03b9\u03c3\u03bc\u03cc \u03c4\u03bf\u03c5 information gain, \u03b1\u03bb\u03bb\u03ac \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03b7 posterior inference \u03b3\u03b9\u03b1 \u03c0\u03bf\u03bb\u03bb\u03ac datasets \u03ba\u03b1\u03b9 designs.<\/p>\n<p>\u03a4\u03bf ABED \u03bc\u03b5\u03c4\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b5\u03ba\u03c0\u03b1\u03af\u03b4\u03b5\u03c5\u03c3\u03b7. \u0388\u03bd\u03b1 neural surrogate \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 environment descriptors, path-aware trajectory sequences \u03c0\u03bf\u03c5 \u03ba\u03c9\u03b4\u03b9\u03ba\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 GRU \u03ba\u03b1\u03b9 attention, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03ba\u03b1\u03b9 behavioral summary statistics. \u0388\u03bd\u03b1 head \u03c0\u03c1\u03bf\u03c3\u03b5\u03b3\u03b3\u03af\u03b6\u03b5\u03b9 \u03c4\u03bf posterior \u03ba\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03bf \u03c0\u03c1\u03bf\u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03c4\u03bf KL \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03ac\u03c4\u03b1\u03be\u03b7 \u03c4\u03c9\u03bd designs.<\/p>\n<p>\u039c\u03b5\u03c4\u03ac \u03c4\u03b7\u03bd \u03b5\u03ba\u03c0\u03b1\u03af\u03b4\u03b5\u03c5\u03c3\u03b7, \u03b7 \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03b5\u03bd\u03cc\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03bf\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03bc\u03b5 forward pass \u03b1\u03bd\u03c4\u03af \u03b3\u03b9\u03b1 \u03bd\u03ad\u03b1 exact inference \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 simulated dataset. \u0397 \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03b4\u03b5\u03bd \u03b9\u03c3\u03c7\u03c5\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf approximate posterior \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03ad\u03bb\u03b5\u03b9\u03bf. \u0394\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf \u03b5\u03b9\u03b4\u03b9\u03ba\u03cc KL head \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03b5\u03af \u03c4\u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03c4\u03ac\u03c4\u03b1\u03be\u03b7 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03cc\u03c4\u03b1\u03bd \u03b7 \u03b1\u03bd\u03ac\u03ba\u03c4\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03af\u03b4\u03b9\u03c9\u03bd \u03c4\u03c9\u03bd \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03c4\u03c1\u03c9\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03ad\u03c4\u03c1\u03b9\u03b1.<\/p>\n<h2 id=\"apotelesmata-kalytero-exartatai-stoxo\">\u03a4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1: \u03c4\u03bf \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03b5\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03c3\u03c4\u03cc\u03c7\u03bf<\/h2>\n<p>\u0394\u03b5\u03bd \u03c0\u03c1\u03bf\u03ba\u03cd\u03c0\u03c4\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03cc \u00ab\u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf\u00bb \u03b4\u03ad\u03bd\u03c4\u03c1\u03bf \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03bf. \u03a3\u03c4\u03b7\u03bd inference \u03bc\u03cc\u03bd\u03bf \u03c4\u03bf\u03c5 H, \u03c4\u03bf d5b2 \u03c0\u03ad\u03c4\u03c5\u03c7\u03b5 exact MAP 1,000, \u03b5\u03bd\u03ce \u03c4\u03bf d6b2 \u03b5\u03af\u03c7\u03b5 \u03c4\u03b7 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 entropy reduction, 0,632, \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf mean KL, 0,522, \u03c3\u03c4\u03bf \u03ba\u03cd\u03c1\u03b9\u03bf binary benchmark. \u03a3\u03c4\u03b7\u03bd \u03ba\u03bf\u03b9\u03bd\u03ae inference \u03c4\u03c9\u03bd H \u03ba\u03b1\u03b9 K, \u03c4\u03bf d4b2 \u03c0\u03ad\u03c4\u03c5\u03c7\u03b5 joint MAP 1,000, \u03b5\u03bd\u03ce \u03c4\u03bf d5b2 \u03b5\u03af\u03c7\u03b5 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf MC-BED mean KL, 1,401, \u03ba\u03b1\u03b9 posterior probability 0,784 \u03c3\u03c4\u03b7\u03bd \u03b1\u03bb\u03b7\u03b8\u03b9\u03bd\u03ae \u03b4\u03c5\u03ac\u03b4\u03b1.<\/p>\n<div class=\"td-chart td-chart--metrics\">\n<p class=\"td-chart-title\">\u03a4\u03ad\u03c3\u03c3\u03b5\u03c1\u03b1 \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03b9\u03c9\u03bc\u03ad\u03bd\u03b1 \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03c4\u03bf\u03c5 benchmark<\/p>\n<p class=\"td-chart-intro\">\u039f\u03b9 \u03c4\u03b9\u03bc\u03ad\u03c2 \u03c0\u03c1\u03bf\u03ad\u03c1\u03c7\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf Mouselab-MDP \u03c4\u03b7\u03c2 \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2. \u03a3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03bf\u03c5\u03bd \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b3\u03b5\u03bd\u03b9\u03ba\u03ac benchmarks \u03b3\u03b9\u03b1 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1.<\/p>\n<div class=\"td-metric-grid\">\n<div class=\"td-metric-card\">\n<div class=\"td-metric-value\">1,000<\/div>\n<div class=\"td-metric-label\">joint MAP \u03c3\u03c4\u03bf d4b2<\/div>\n<p>\u0397 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 exact \u03b1\u03bd\u03ac\u03ba\u03c4\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b4\u03c5\u03ac\u03b4\u03b1\u03c2 H \u03ba\u03b1\u03b9 K \u03c3\u03c4\u03bf \u03ba\u03cd\u03c1\u03b9\u03bf benchmark.<\/p>\n<\/div>\n<div class=\"td-metric-card\">\n<div class=\"td-metric-value\">1,401<\/div>\n<div class=\"td-metric-label\">mean KL \u03c3\u03c4\u03bf d5b2<\/div>\n<p>\u03a4\u03bf \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf MC-BED information gain \u03b3\u03b9\u03b1 \u03ba\u03bf\u03b9\u03bd\u03ae inference \u03c4\u03c9\u03bd H \u03ba\u03b1\u03b9 K.<\/p>\n<\/div>\n<div class=\"td-metric-card\">\n<div class=\"td-metric-value\">0,905<\/div>\n<div class=\"td-metric-label\">Spearman \u03c1<\/div>\n<p>\u03a3\u03c5\u03bc\u03c6\u03c9\u03bd\u03af\u03b1 ABED \u03ba\u03b1\u03b9 MC-BED \u03c3\u03c4\u03bf \u03b4\u03b9\u03b5\u03c5\u03c1\u03c5\u03bc\u03ad\u03bd\u03bf binary+ternary design space.<\/p>\n<\/div>\n<div class=\"td-metric-card\">\n<div class=\"td-metric-value\">480 datasets<\/div>\n<div class=\"td-metric-label\">\u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03ba\u03bf\u03c1\u03b5\u03c3\u03bc\u03bf\u03cd<\/div>\n<p>\u03a0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc \u03b1\u03c5\u03c4\u03cc, \u03b7 \u03c0\u03c1\u03cc\u03b2\u03bb\u03b5\u03c8\u03b7 design value \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03b8\u03b7\u03ba\u03b5 \u03bc\u03cc\u03bd\u03bf \u03bc\u03ad\u03c4\u03c1\u03b9\u03b1 \u03c3\u03c4\u03bf ablation.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>\u03a3\u03c4\u03bf \u03b4\u03b9\u03b5\u03c5\u03c1\u03c5\u03bc\u03ad\u03bd\u03bf design space \u03bc\u03b5 \u03b4\u03c5\u03b1\u03b4\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03c4\u03c1\u03b9\u03b1\u03b4\u03b9\u03ba\u03ac \u03b4\u03ad\u03bd\u03c4\u03c1\u03b1, \u03c4\u03bf ABED \u03b5\u03af\u03c7\u03b5 Spearman \u03c3\u03c5\u03c3\u03c7\u03ad\u03c4\u03b9\u03c3\u03b7 0,905 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b1\u03ba\u03c1\u03b9\u03b2\u03ae \u03ba\u03b1\u03c4\u03ac\u03c4\u03b1\u03be\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03ad\u03ba\u03c4\u03b7\u03c3\u03b5 \u03c4\u03bf \u03ba\u03bf\u03c1\u03c5\u03c6\u03b1\u03af\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd. \u03a3\u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf joint benchmark, \u03c4\u03cc\u03c3\u03bf \u03c4\u03bf ABED \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03bf \u03b1\u03c0\u03bb\u03cc\u03c2 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b1\u03c2 \u00ab\u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03b4\u03ad\u03bd\u03c4\u03c1\u03bf\u00bb \u03ad\u03c6\u03c4\u03b1\u03c3\u03b1\u03bd \u03c3\u03b5 \u03bc\u03b7\u03b4\u03b5\u03bd\u03b9\u03ba\u03cc regret, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b5\u03ba\u03b5\u03af \u03c4\u03bf information gain \u03b1\u03c5\u03be\u03b1\u03bd\u03cc\u03c4\u03b1\u03bd \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 \u03bc\u03bf\u03bd\u03bf\u03c4\u03bf\u03bd\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03bf \u03b2\u03ac\u03b8\u03bf\u03c2.<\/p>\n<p>\u0391\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf caveat, \u03cc\u03c7\u03b9 \u03b1\u03c0\u03bf\u03c4\u03c5\u03c7\u03af\u03b1. \u03a4\u03bf ABED \u03c3\u03c5\u03bd\u03b4\u03c5\u03ac\u03b6\u03b5\u03b9 posterior inference \u03ba\u03b1\u03b9 \u03c0\u03c1\u03cc\u03b2\u03bb\u03b5\u03c8\u03b7 design value \u03c3\u03c4\u03bf \u03af\u03b4\u03b9\u03bf framework. \u0394\u03b5\u03bd \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03cc\u03bc\u03c9\u03c2 \u03c5\u03c0\u03b5\u03c1\u03bf\u03c7\u03ae \u03b1\u03c0\u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 heuristic \u03cc\u03c4\u03b1\u03bd \u03c4\u03bf design space \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03ba\u03c1\u03cc \u03ba\u03b1\u03b9 \u03ad\u03bd\u03c4\u03bf\u03bd\u03b1 \u03b4\u03bf\u03bc\u03b7\u03bc\u03ad\u03bd\u03bf.<\/p>\n<h2 id=\"metafora-se-ux-ecommerce-analytics\">\u03a4\u03b9 \u03bc\u03b5\u03c4\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 UX, e-commerce \u03ba\u03b1\u03b9 analytics<\/h2>\n<p>\u0397 \u03ac\u03bc\u03b5\u03c3\u03b7 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03c4\u03b7\u03c2 \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2 \u03b1\u03c6\u03bf\u03c1\u03ac \u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c0\u03b5\u03b9\u03c1\u03ac\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 landing pages. \u0397 \u03b1\u03c3\u03c6\u03b1\u03bb\u03ae\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c6\u03bf\u03c1\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b1\u03c1\u03c7\u03ae \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2: \u03c0\u03c1\u03b9\u03bd \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac, \u03cc\u03c1\u03b9\u03c3\u03b5 \u03c0\u03bf\u03b9\u03b5\u03c2 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03be\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b8\u03ad\u03bb\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c7\u03b5\u03b4\u03af\u03b1\u03c3\u03b5 \u03c3\u03c5\u03bd\u03b8\u03ae\u03ba\u03b5\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03bf\u03c0\u03bf\u03af\u03b5\u03c2 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ad\u03c0\u03bf\u03c5\u03bd \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac observations.<\/p>\n<p>\u03a3\u03b5 \u03ad\u03bd\u03b1 e-commerce checkout, \u03b3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03c4\u03bf \u03af\u03b4\u03b9\u03bf drop-off \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03c1\u03bf\u03ad\u03c1\u03c7\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03b1\u03c3\u03b1\u03c6\u03ae \u03bc\u03b5\u03c4\u03b1\u03c6\u03bf\u03c1\u03b9\u03ba\u03ac, \u03b1\u03b4\u03cd\u03bd\u03b1\u03bc\u03b7 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7, \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf payment method \u03ae \u03b1\u03c0\u03bb\u03ae \u03bc\u03b7 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2. \u0388\u03bd\u03b1 \u03ba\u03b1\u03bb\u03ac \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03ad\u03bd\u03bf <a href=\"https:\/\/twodots.gr\/%ce%b7-%ce%b4%cf%8d%ce%bd%ce%b1%ce%bc%ce%b7-%cf%84%ce%b7%cf%82-landing-page-%ce%bf-%ce%b1%cf%80%cf%8c%ce%bb%cf%85%cf%84%ce%bf%cf%82-%ce%bf%ce%b4%ce%b7%ce%b3%cf%8c%cf%82-%ce%b3%ce%b9%ce%b1-%ce%b5\/\">A\/B test \u03c3\u03b5 landing page<\/a> \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c0\u03b1\u03c1\u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c0\u03bf\u03c5 \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af \u03c3\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03c5\u03c0\u03cc\u03b8\u03b5\u03c3\u03b7 \u03ba\u03b1\u03b9 telemetry \u03c0\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03c4\u03bf \u03bc\u03bf\u03c4\u03af\u03b2\u03bf, \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c4\u03bf \u03c4\u03b5\u03bb\u03b9\u03ba\u03cc conversion.<\/p>\n<p>\u0397 \u03b5\u03c1\u03b5\u03c5\u03bd\u03b7\u03c4\u03b9\u03ba\u03ae \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03c3\u03c5\u03bc\u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03ae <a href=\"https:\/\/twodots.gr\/ta-tessera-epipeda-katanoisis-toy-pelati\/\">\u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7<\/a>. \u03a3\u03c5\u03bd\u03b5\u03bd\u03c4\u03b5\u03cd\u03be\u03b5\u03b9\u03c2, usability tests \u03ba\u03b1\u03b9 customer-support evidence \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c4\u03c5\u03c0\u03c9\u03b8\u03bf\u03cd\u03bd \u03c1\u03b5\u03b1\u03bb\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c5\u03c0\u03bf\u03b8\u03ad\u03c3\u03b5\u03b9\u03c2. \u03a4\u03bf \u03c0\u03b5\u03af\u03c1\u03b1\u03bc\u03b1 \u03ad\u03c0\u03b5\u03b9\u03c4\u03b1 \u03b5\u03bb\u03ad\u03b3\u03c7\u03b5\u03b9 \u03b1\u03bd \u03b7 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c7\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03b5\u03b9 \u03ba\u03ac\u03b8\u03b5 click \u03c9\u03c2 \u03b1\u03c5\u03c4\u03ac\u03c1\u03ba\u03b7 \u03b5\u03be\u03ae\u03b3\u03b7\u03c3\u03b7.<\/p>\n<div class=\"td-article-note\">\n<p><strong>\u03a4\u03b9 \u03b4\u03b5\u03bd \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03b7 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7:<\/strong> \u03c4\u03b1 \u03c0\u03b5\u03b9\u03c1\u03ac\u03bc\u03b1\u03c4\u03b1 \u03ad\u03b3\u03b9\u03bd\u03b1\u03bd \u03c3\u03b5 \u03c0\u03c1\u03bf\u03c3\u03bf\u03bc\u03bf\u03b9\u03c9\u03bc\u03ad\u03bd\u03bf Mouselab-MDP \u03bc\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 \u03b4\u03ad\u03bd\u03c4\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03b4\u03cd\u03bf \u03ba\u03c1\u03c5\u03c6\u03ad\u03c2 \u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03c4\u03c1\u03bf\u03c5\u03c2. \u0394\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03c4\u03bf\u03b9\u03bc\u03b7 \u03c3\u03c5\u03bd\u03c4\u03b1\u03b3\u03ae \u03b3\u03b9\u03b1 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ac A\/B tests \u03bf\u03cd\u03c4\u03b5 \u03b5\u03b3\u03b3\u03cd\u03b7\u03c3\u03b7 \u03cc\u03c4\u03b9 \u03ad\u03bd\u03b1 \u03b2\u03b1\u03b8\u03cd\u03c4\u03b5\u03c1\u03bf funnel \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03ac\u03bd\u03c4\u03bf\u03c4\u03b5 \u03c0\u03b9\u03bf \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf.<\/p>\n<\/div>\n<h2 id=\"exi-vimata-diagnostikis-metrisis\">\u0388\u03be\u03b9 \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03c0\u03b9\u03bf \u03b4\u03b9\u03b1\u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ae \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7<\/h2>\n<p>\u0397 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1 \u03c4\u03b7\u03c2 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7\u03c2 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03c0\u03b5\u03b9\u03b8\u03b1\u03c1\u03c7\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03af\u03b1: \u03b5\u03c0\u03b9\u03c3\u03c4\u03b7\u03bc\u03bf\u03bd\u03b9\u03ba\u03cc\u03c2 \u03ae \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2, explicit hypotheses, \u03b5\u03bb\u03b5\u03b3\u03c7\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03bc\u03b5\u03c4\u03b1\u03b2\u03bb\u03b7\u03c4\u03ad\u03c2, \u03c0\u03c1\u03bf\u03c3\u03bf\u03bc\u03bf\u03af\u03c9\u03c3\u03b7, instrumentation \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03ba\u03b1\u03b8\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf\u03c2 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b1\u03c2 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7\u03c2. \u0397 \u03c3\u03b5\u03b9\u03c1\u03ac \u03b1\u03c5\u03c4\u03ae \u03c0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c4\u03b5\u03cd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03bf\u03bc\u03ac\u03b4\u03b1 \u03b1\u03c0\u03cc dashboards \u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b3\u03b5\u03bc\u03ac\u03c4\u03b1 metrics \u03b1\u03bb\u03bb\u03ac \u03c6\u03c4\u03c9\u03c7\u03ac \u03c3\u03b5 \u03b5\u03c1\u03bc\u03b7\u03bd\u03b5\u03af\u03b1.<\/p>\n<div class=\"td-step-list\">\n<p class=\"td-step-list-title\">\u0388\u03be\u03b9 \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03b4\u03b9\u03b1\u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03cc UX \u03ae e-commerce \u03c0\u03b5\u03af\u03c1\u03b1\u03bc\u03b1<\/p>\n<ol>\n<li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 1<\/span><strong>\u039f\u03c1\u03af\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b1\u03b2\u03b5\u03b2\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03bc\u03b5\u03b9\u03ce\u03c3\u03b5\u03c4\u03b5<\/strong>\n<p>\u0393\u03c1\u03ac\u03c8\u03c4\u03b5 \u03b1\u03bd \u03b8\u03ad\u03bb\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03c3\u03b5\u03c4\u03b5 \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7\u03c2, \u03ad\u03bb\u03bb\u03b5\u03b9\u03c8\u03b7 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2, \u03c5\u03c8\u03b7\u03bb\u03cc perceived cost \u03ae \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03c4\u03c1\u03b9\u03b2\u03ae. \u0388\u03bd\u03b1 \u03b3\u03b5\u03bd\u03b9\u03ba\u03cc \u00ab\u03bd\u03b1 \u03b1\u03c5\u03be\u03b7\u03b8\u03bf\u03cd\u03bd \u03c4\u03b1 conversions\u00bb \u03b4\u03b5\u03bd \u03bf\u03c1\u03af\u03b6\u03b5\u03b9 \u03b4\u03b9\u03b1\u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b5\u03c1\u03ce\u03c4\u03b7\u03c3\u03b7.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 2<\/span><strong>\u039c\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03c4\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03c5\u03c0\u03cc\u03b8\u03b5\u03c3\u03b7 \u03c3\u03b5 \u03c0\u03c1\u03bf\u03b2\u03bb\u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b7 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac<\/strong>\n<p>\u0393\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03be\u03ae\u03b3\u03b7\u03c3\u03b7, \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c8\u03c4\u03b5 \u03c0\u03bf\u03b9\u03b1 clicks, pauses, \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ad\u03c2, \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03bb\u03b5\u03af\u03c8\u03b5\u03b9\u03c2 \u03ae \u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03ac \u03c3\u03c7\u03cc\u03bb\u03b9\u03b1 \u03b8\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1\u03c4\u03b5 \u03bd\u03b1 \u03b1\u03bb\u03bb\u03ac\u03be\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c2 \u03c0\u03bf\u03b9\u03b1 \u03ba\u03b1\u03c4\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03b7.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 3<\/span><strong>\u0395\u03c0\u03b9\u03bb\u03ad\u03be\u03c4\u03b5 \u03bc\u03b5\u03c4\u03b1\u03b2\u03bb\u03b7\u03c4\u03ad\u03c2 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03bf\u03c2<\/strong>\n<p>\u0391\u03bb\u03bb\u03ac\u03be\u03c4\u03b5 \u03bc\u03cc\u03bd\u03bf \u03cc,\u03c4\u03b9 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c8\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ac: \u03c3\u03b5\u03b9\u03c1\u03ac \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b1\u03c2, \u03bf\u03c1\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2, \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03ad\u03c1\u03b5\u03b9\u03b1\u03c2, \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ce\u03bd \u03ae timing \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7\u03c2. \u039c\u03b7\u03bd \u03c6\u03bf\u03c1\u03c4\u03ce\u03bd\u03b5\u03c4\u03b5 \u03c4\u03bf \u03af\u03b4\u03b9\u03bf test \u03bc\u03b5 \u03ac\u03c3\u03c7\u03b5\u03c4\u03b5\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 4<\/span><strong>\u03a0\u03c1\u03bf\u03c3\u03bf\u03bc\u03bf\u03b9\u03ce\u03c3\u03c4\u03b5 \u03ba\u03b1\u03b9 \u03ba\u03ac\u03bd\u03c4\u03b5 preflight \u03c4\u03b7\u03c2 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7\u03c2<\/strong>\n<p>\u0395\u03bb\u03ad\u03b3\u03be\u03c4\u03b5 \u03b1\u03bd \u03c4\u03b1 \u03b1\u03bd\u03b1\u03bc\u03b5\u03bd\u03cc\u03bc\u03b5\u03bd\u03b1 \u03bc\u03bf\u03c4\u03af\u03b2\u03b1 \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c3\u03b5 synthetic \u03ae pilot data, \u03b1\u03bd \u03c4\u03b1 events \u03ad\u03c7\u03bf\u03c5\u03bd \u03c3\u03c9\u03c3\u03c4\u03ae \u03c3\u03b7\u03bc\u03b1\u03c3\u03b9\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03bd \u03bf\u03b9 \u03c0\u03b1\u03c1\u03ac\u03bc\u03b5\u03c4\u03c1\u03bf\u03b9 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03bd\u03b1\u03ba\u03c4\u03b7\u03b8\u03bf\u03cd\u03bd \u03c0\u03c1\u03b9\u03bd \u03b4\u03b1\u03c0\u03b1\u03bd\u03b7\u03b8\u03b5\u03af traffic.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 5<\/span><strong>\u039c\u03b5\u03c4\u03c1\u03ae\u03c3\u03c4\u03b5 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b1 \u03bc\u03b1\u03b6\u03af \u03bc\u03b5 effort<\/strong>\n<p>\u039c\u03b7\u03bd \u03ba\u03bf\u03b9\u03c4\u03ac\u03c4\u03b5 \u03bc\u03cc\u03bd\u03bf \u03c0\u03cc\u03c3\u03bf \u03c3\u03ae\u03bc\u03b1 \u03b4\u03af\u03bd\u03b5\u03b9 \u03ad\u03bd\u03b1 flow. \u03a3\u03c5\u03bd\u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03af\u03c3\u03c4\u03b5 clicks, \u03c7\u03c1\u03cc\u03bd\u03bf, drop-off, \u03ba\u03cc\u03c0\u03c9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03c5\u03bb\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 \u03ce\u03c3\u03c4\u03b5 \u03c4\u03bf \u03c0\u03b5\u03af\u03c1\u03b1\u03bc\u03b1 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03cc \u03b3\u03b9\u03b1 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03bf\u03bc\u03ac\u03b4\u03b1.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 6<\/span><strong>\u039f\u03c1\u03af\u03c3\u03c4\u03b5 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b1 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1\u03c2<\/strong>\n<p>\u0391\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03c3\u03c4\u03b5 \u03b5\u03ba \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03c4\u03ad\u03c1\u03c9\u03bd \u03c0\u03cc\u03c4\u03b5 \u03b8\u03b1 \u03c3\u03c4\u03b1\u03bc\u03b1\u03c4\u03ae\u03c3\u03b5\u03c4\u03b5, \u03c0\u03cc\u03c4\u03b5 \u03b8\u03b1 \u03b5\u03c0\u03b1\u03bd\u03b1\u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf task \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b7 \u03c0\u03b1\u03c1\u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03b8\u03b1 \u03b5\u03c0\u03b9\u03bb\u03b5\u03b3\u03b5\u03af \u03b1\u03bd \u03b7 \u03b1\u03b2\u03b5\u03b2\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9. \u039a\u03c1\u03b1\u03c4\u03ae\u03c3\u03c4\u03b5 \u03c4\u03bf decision log \u03bc\u03b1\u03b6\u03af \u03bc\u03b5 \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1.<\/p>\n<\/li>\n<\/ol>\n<\/div>\n<p>\u03a4\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03b4\u03b5\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bb\u03ae\u03c1\u03b7\u03c2 Bayesian \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1. \u0391\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03c3\u03c5\u03bc\u03b2\u03b1\u03c4\u03b9\u03ba\u03cc test \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b1\u03bd \u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03b9\u03ce\u03bd\u03b5\u03b9 prior assumptions, alternative explanations, expected patterns, quality checks \u03ba\u03b1\u03b9 \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd interaction.<\/p>\n<h2 id=\"oria-kai-adaptive-design\">\u038c\u03c1\u03b9\u03b1 \u03c4\u03b7\u03c2 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03bf\u03c0\u03c4\u03b9\u03ba\u03ae adaptive design<\/h2>\n<p>\u03a4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03c0\u03c1\u03bf\u03ad\u03c1\u03c7\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc simulator-defined behavior. \u0397 inference \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03cc\u03c3\u03bf \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b7 \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03c4\u03bf generative model \u03c0\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03c4\u03bf\u03bd agent. \u03a4\u03bf ABED \u03c0\u03c1\u03bf\u03c3\u03b5\u03b3\u03b3\u03af\u03b6\u03b5\u03b9 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c4\u03bf MC-BED benchmark \u03c0\u03bf\u03c5 \u03bf\u03c1\u03af\u03b6\u03b5\u03b9 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf\u00b7 \u03b4\u03b5\u03bd \u03b5\u03be\u03b1\u03bb\u03b5\u03af\u03c6\u03b5\u03b9 model misspecification \u03ba\u03b1\u03b9 \u03b4\u03b5\u03bd \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03b9\u03bd\u03b7 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03c4\u03c1\u03bf\u03c5\u03c2 H \u03ba\u03b1\u03b9 K.<\/p>\n<p>\u0397 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03c4\u03b7\u03c2 heuristic \u03c4\u03bf\u03c5 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf\u03c5 \u03b4\u03ad\u03bd\u03c4\u03c1\u03bf\u03c5 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03cc\u03c4\u03b9 \u03c4\u03bf \u03ba\u03cd\u03c1\u03b9\u03bf design space \u03b5\u03af\u03bd\u03b1\u03b9 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03b4\u03bf\u03bc\u03b7\u03bc\u03ad\u03bd\u03bf. \u03a3\u03b5 flows \u03bc\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03c4\u03bf\u03c0\u03bf\u03bb\u03bf\u03b3\u03af\u03b1, \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03ba\u03c1\u03c5\u03c6\u03ad\u03c2 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03c4\u03c1\u03bf\u03c5\u03c2, \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03b9\u03b4\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03ae \u03bc\u03b5\u03c4\u03b1\u03b2\u03b1\u03bb\u03bb\u03cc\u03bc\u03b5\u03bd\u03bf context, \u03b7 \u03ba\u03b1\u03c4\u03ac\u03c4\u03b1\u03be\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd \u03b4\u03c5\u03c3\u03ba\u03bf\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7.<\/p>\n<p>\u0397 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ae \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 adaptive experiment design. \u0388\u03bd\u03b1 \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03b8\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03c3\u03b5 \u03bd\u03b1 \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03ce\u03bd\u03b5\u03b9 \u03c4\u03bf posterior \u03b1\u03c0\u03cc \u03c4\u03b1 \u03bd\u03ad\u03b1 observations \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b7 \u03c3\u03c5\u03bd\u03b8\u03ae\u03ba\u03b7 \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b1\u03b2\u03b5\u03b2\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9. \u03a4\u03bf ABED \u03c0\u03b1\u03c1\u03ad\u03c7\u03b5\u03b9 posterior estimation \u03ba\u03b1\u03b9 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7 \u03c0\u03c1\u03cc\u03b2\u03bb\u03b5\u03c8\u03b7 information gain, \u03b1\u03bb\u03bb\u03ac \u03b7 \u03af\u03b4\u03b9\u03b1 \u03b7 \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03b4\u03b7\u03bb\u03ce\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03bf adaptive loop \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03b5\u03ba\u03c4\u03cc\u03c2 \u03c4\u03bf\u03c5 \u03ac\u03bc\u03b5\u03c3\u03bf\u03c5 scope \u03c4\u03b7\u03c2.<\/p>\n<h2 id=\"symperasma-sxediasmos-paragei-pliroforia\">\u03a3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1: \u03bf \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b1<\/h2>\n<p>\u03a4\u03bf \u03ba\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03cc \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf d5b2 \u03ba\u03ad\u03c1\u03b4\u03b9\u03c3\u03b5 \u03bc\u03b9\u03b1 \u03ba\u03b1\u03c4\u03ac\u03c4\u03b1\u03be\u03b7. \u0395\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b1 \u03b4\u03b5\u03bd \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c0\u03b1\u03b8\u03b7\u03c4\u03b9\u03ba\u03ac \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac, \u03b1\u03bd\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c4\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf \u03c0\u03ce\u03c2 \u03c4\u03b7 \u03b6\u03b7\u03c4\u03ac\u03bc\u03b5. \u03a4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03b6\u03b5\u03b9 \u03c0\u03bf\u03b9\u03b5\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03bf\u03cd\u03bd, \u03c0\u03bf\u03b9\u03b1 \u03b1\u03b2\u03b5\u03b2\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c0\u03cc\u03c3\u03b7 \u03c0\u03c1\u03bf\u03c3\u03c0\u03ac\u03b8\u03b5\u03b9\u03b1 \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03bc\u03bf\u03bd\u03ac\u03b4\u03b1 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b1\u03c2.<\/p>\n<p>\u0393\u03b9\u03b1 product teams, UX researchers \u03ba\u03b1\u03b9 marketers, \u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03c3\u03b5\u03b9\u03c1\u03ac \u03b5\u03af\u03bd\u03b1\u03b9: \u03c0\u03c1\u03ce\u03c4\u03b1 \u03b7 \u03b5\u03c1\u03ce\u03c4\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03b4\u03b9\u03b1\u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03cc task, \u03bc\u03b5\u03c4\u03ac \u03c4\u03bf instrumentation \u03ba\u03b1\u03b9 \u03c4\u03bf \u03b4\u03b5\u03af\u03b3\u03bc\u03b1, \u03ba\u03b1\u03b9 \u03c4\u03ad\u03bb\u03bf\u03c2 \u03c4\u03bf \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b1\u03bd\u03b1\u03bb\u03cd\u03c3\u03b5\u03b9 \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1. \u0391\u03bd \u03b7 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03b4\u03b5\u03bd \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03c5\u03c0\u03bf\u03b8\u03ad\u03c3\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03b5\u03c1\u03b8\u03bf\u03cd\u03bd \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac, \u03c4\u03bf \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf \u03b2\u03ae\u03bc\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1\u00b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf\u03c2 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2.<\/p>\n<section class=\"td-service-cta\">\n<div class=\"td-service-cta-content\">\n<p class=\"td-service-cta-eyebrow\">Digital Marketing &amp; SEO \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd TWO DOTS<\/p>\n<p class=\"td-service-cta-title\">\u039c\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03c4\u03b5 \u03c4\u03b1 clicks \u03c3\u03b5 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b5\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2, \u03cc\u03c7\u03b9 \u03c3\u03b5 \u03b1\u03bc\u03c6\u03af\u03c3\u03b7\u03bc\u03b1 dashboards.<\/p>\n<p>\u0397 TWO DOTS \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03b9 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2, UX, analytics \u03ba\u03b1\u03b9 \u03c0\u03b5\u03b9\u03c1\u03b1\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc \u03ce\u03c3\u03c4\u03b5 \u03ba\u03ac\u03b8\u03b5 test \u03bd\u03b1 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ac \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b5\u03c1\u03ce\u03c4\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c3\u03b5 \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03b9\u03c9\u03bc\u03ad\u03bd\u03bf \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf \u03b2\u03ae\u03bc\u03b1.<\/p>\n<div class=\"td-service-cta-actions\"><a class=\"td-service-cta-button\" href=\"https:\/\/twodots.gr\/digital-marketing-seo\/\">\u0394\u03b5\u03af\u03c4\u03b5 \u03c4\u03bf Digital Marketing &amp; SEO<\/a><\/div>\n<\/div>\n<\/section>\n<section id=\"sychnes-erotiseis\" class=\"td-faq-section\">\n<div class=\"td-faq\">\n<p class=\"td-faq-heading\">\u0427\u0435\u0441\u0442\u043e \u0437\u0430\u0434\u0430\u0432\u0430\u043d\u0438 \u0432\u044a\u043f\u0440\u043e\u0441\u0438<\/p>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf Bayesian Experimental Design;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u0395\u03af\u03bd\u03b1\u03b9 \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae\u03c2 \u03c0\u03b5\u03b9\u03c1\u03b1\u03bc\u03ac\u03c4\u03c9\u03bd \u03c0\u03bf\u03c5 \u03bc\u03b5\u03b3\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c4\u03bf \u03b1\u03bd\u03b1\u03bc\u03b5\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03b9\u03b1\u03ba\u03cc \u03ba\u03ad\u03c1\u03b4\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03ac\u03b3\u03bd\u03c9\u03c3\u03c4\u03b5\u03c2 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03c4\u03c1\u03bf\u03c5\u03c2 \u03c0\u03c1\u03b9\u03bd \u03c3\u03c5\u03bb\u03bb\u03b5\u03c7\u03b8\u03bf\u03cd\u03bd \u03c4\u03b1 \u03bd\u03ad\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a4\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03b5\u03af \u03bd\u03b1 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03ac\u03bd\u03b5\u03b9 \u03b7 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u0395\u03be\u03b5\u03c4\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03ba\u03c4\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 planning horizon H \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 working-memory capacity K \u03b1\u03c0\u03cc \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03af\u03b5\u03c2 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac\u03c2 \u03c3\u03b5 \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03b1 Mouselab-MDP.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf ABED;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u0395\u03af\u03bd\u03b1\u03b9 \u03b7 amortized \u03b5\u03ba\u03b4\u03bf\u03c7\u03ae \u03c4\u03bf\u03c5 Bayesian Experimental Design \u03c4\u03b7\u03c2 \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2, \u03bc\u03b5 neural surrogate \u03b3\u03b9\u03b1 \u03c4\u03bf posterior \u03ba\u03b1\u03b9 \u03b2\u03bf\u03b7\u03b8\u03b7\u03c4\u03b9\u03ba\u03cc head \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03c4\u03bf information gain \u03ba\u03ac\u03b8\u03b5 design.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c4\u03ad\u03bb\u03b5\u03b9\u03bf posterior \u03b3\u03b9\u03b1 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03bf\u03c2;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u03a3\u03c4\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf benchmark, \u03cc\u03c7\u03b9. \u03a4\u03bf ABED \u03b4\u03b9\u03b1\u03c4\u03ae\u03c1\u03b7\u03c3\u03b5 \u03b9\u03c3\u03c7\u03c5\u03c1\u03ae \u03c3\u03c5\u03bc\u03c6\u03c9\u03bd\u03af\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03ac\u03c4\u03b1\u03be\u03b7 MC-BED \u03b1\u03ba\u03cc\u03bc\u03b7 \u03cc\u03c4\u03b1\u03bd \u03b7 posterior recovery \u03ae\u03c4\u03b1\u03bd \u03bc\u03ad\u03c4\u03c1\u03b9\u03b1.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u0395\u03af\u03bd\u03b1\u03b9 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03ad\u03bd\u03b1 \u03b2\u03b1\u03b8\u03cd\u03c4\u03b5\u03c1\u03bf \u03c0\u03b5\u03af\u03c1\u03b1\u03bc\u03b1;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u038c\u03c7\u03b9. \u03a4\u03b1 \u03b2\u03b1\u03b8\u03cd\u03c4\u03b5\u03c1\u03b1 designs \u03c3\u03c5\u03c7\u03bd\u03ac \u03ad\u03b4\u03b9\u03bd\u03b1\u03bd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03cc information gain, \u03b5\u03bd\u03ce \u03c1\u03b7\u03c7\u03cc\u03c4\u03b5\u03c1\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03c3\u03b1\u03bd \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b1\u03bd\u03ac click \u03ae \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03b3\u03b9\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 latent \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u0393\u03b9\u03b1\u03c4\u03af \u03b4\u03b5\u03bd \u03b1\u03c1\u03ba\u03b5\u03af \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf sample;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u0391\u03bd \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c5\u03c0\u03bf\u03b8\u03ad\u03c3\u03b5\u03b9\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03bf task, \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf sample \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03bf\u03bd \u03b8\u03cc\u03c1\u03c5\u03b2\u03bf \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c4\u03b7 \u03b4\u03b9\u03ac\u03ba\u03c1\u03b9\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03bb\u03b5\u03af\u03c0\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u039c\u03c0\u03bf\u03c1\u03b5\u03af \u03b7 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 \u03bd\u03b1 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03c3\u03c4\u03b5\u03af \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03c3\u03b5 e-commerce A\/B tests;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u038c\u03c7\u03b9 \u03c9\u03c2 \u03ad\u03c4\u03bf\u03b9\u03bc\u03b7 \u03c3\u03c5\u03bd\u03c4\u03b1\u03b3\u03ae. \u0397 \u03b1\u03c3\u03c6\u03b1\u03bb\u03ae\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c6\u03bf\u03c1\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0\u03b1\u03c1\u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03ba\u03b1\u03b9 events \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03bf\u03c5\u03bd \u03c3\u03b5 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c5\u03c0\u03bf\u03b8\u03ad\u03c3\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03c5\u03bd \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03c0\u03b1\u03c1\u03b1\u03c4\u03b7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b1 \u03bc\u03bf\u03c4\u03af\u03b2\u03b1.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u0397 \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf, \u03c0\u03c1\u03bf\u03c3\u03bf\u03bc\u03bf\u03b9\u03c9\u03bc\u03ad\u03bd\u03bf Mouselab-MDP design space. \u0397 \u03b3\u03b5\u03bd\u03af\u03ba\u03b5\u03c5\u03c3\u03b7 \u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03cd\u03bd\u03b8\u03b5\u03c4\u03b1 business flows \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03bd\u03ad\u03b1 validation.<\/p>\n<\/div>\n<\/details>\n<\/div>\n<\/section>\n<div class=\"td-source-list\">\n<p id=\"piges\" class=\"td-source-list-title\">\u0418\u0437\u0442\u043e\u0447\u043d\u0438\u0446\u0438<\/p>\n<ul>\n<li><a href=\"https:\/\/arxiv.org\/abs\/2607.28894\" target=\"_blank\" rel=\"noopener\">Dubey et al. \u2014 Identifying Informative Environments for Cognition Parameter Inference via Bayesian Experimental Design<\/a><\/li>\n<li><a href=\"https:\/\/elifesciences.org\/articles\/86224\" target=\"_blank\" rel=\"noopener\">eLife \u2014 Designing optimal behavioral experiments using machine learning<\/a><\/li>\n<li><a href=\"https:\/\/proceedings.mlr.press\/v139\/foster21a.html\" target=\"_blank\" rel=\"noopener\">PMLR \u2014 Deep Adaptive Design: Amortizing Sequential Bayesian Experimental Design<\/a><\/li>\n<li><a href=\"https:\/\/elifesciences.org\/articles\/49547\" target=\"_blank\" rel=\"noopener\">eLife \u2014 Ten simple rules for the computational modeling of behavioral data<\/a><\/li>\n<\/ul>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u03a0\u03ce\u03c2 \u03c4\u03bf Bayesian Experimental Design \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03b9 \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd, information gain \u03ba\u03b1\u03b9 effort \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc UX, e-commerce \u03ae behavioral analytics \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2.<\/p>","protected":false},"author":1,"featured_media":88233,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","content-type":"","footnotes":""},"categories":[17366],"tags":[19076,19072,19073,19074,19075],"class_list":["post-88097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-ai-research","tag-bayesian-experimental-design","tag-gnostiki-montelopoiisi","tag-peiramatikos-schediasmos","tag-syberiforika-dedomena"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/posts\/88097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/comments?post=88097"}],"version-history":[{"count":1,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/posts\/88097\/revisions"}],"predecessor-version":[{"id":88234,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/posts\/88097\/revisions\/88234"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/media\/88233"}],"wp:attachment":[{"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/media?parent=88097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/categories?post=88097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/tags?post=88097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}