{"id":96241,"date":"2026-09-08T22:04:49","date_gmt":"2026-09-08T19:04:49","guid":{"rendered":"https:\/\/twodots.gr\/?p=96241"},"modified":"2026-09-08T22:04:51","modified_gmt":"2026-09-08T19:04:51","slug":"social-media-trends-2026-stratigiki","status":"publish","type":"post","link":"https:\/\/twodots.gr\/bg\/social-media-trends-2026-stratigiki\/","title":{"rendered":"Social media trends 2026: 11 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03be\u03b1\u03bd\u03b1\u03b3\u03c1\u03ac\u03c6\u03bf\u03c5\u03bd \u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae"},"content":{"rendered":"<div class=\"td-article-lede\">\n<p><strong>\u03a4\u03b1 social media trends 2026 \u03b4\u03b5\u03bd \u03b6\u03b7\u03c4\u03bf\u03cd\u03bd \u03b1\u03c0\u03cc \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03b5\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf\u00b7 \u03b6\u03b7\u03c4\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03b5\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1.<\/strong> \u03a4\u03bf short-form video \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc, \u03b7 \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03be\u03b5\u03c0\u03b5\u03c1\u03bd\u03ac \u03c4\u03b7\u03bd \u03c5\u03c0\u03b5\u03c1\u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae, \u03b7 AI \u03b5\u03c0\u03b9\u03c4\u03b1\u03c7\u03cd\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03bf\u03c5\u03bb\u03b5\u03b9\u03ac \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03b8\u03b9\u03c3\u03c4\u03ac \u03c4\u03b7\u03bd \u03ba\u03c1\u03af\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03bf social search \u03bc\u03b5\u03c4\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03ba\u03ac\u03bb\u03c5\u03c8\u03b7 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03b9\u03c2 \u03af\u03b4\u03b9\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2.<\/p>\n<p>\u0397 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03c4\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b1\u03c6\u03ae\u03c2: \u03b4\u03cd\u03bf \u03ae \u03c4\u03c1\u03af\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03bc\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc \u03c1\u03cc\u03bb\u03bf, \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03c3\u03bc\u03ad\u03bd\u03bf \u03c3\u03c4\u03bf format, \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ae \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03ba\u03bf\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03b1\u03bd\u03ac \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03c4\u03bf\u03c5 funnel. \u0397 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03bc\u03b5\u03c4\u03b1\u03c6\u03c1\u03ac\u03b6\u03b5\u03b9 11 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03b1\u03c0\u03cc \u03ad\u03c1\u03b5\u03c5\u03bd\u03b5\u03c2 \u03c4\u03b7\u03c2 HubSpot \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 Sprout Social \u03c3\u03b5 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 e-commerce brands.<\/p>\n<\/div>\n<div class=\"td-article-toc\">\n<div class=\"td-toc-title\">\u0421\u044a\u0434\u044a\u0440\u0436\u0430\u043d\u0438\u0435<\/div>\n<ul>\n<li><a href=\"#short-form-video\">\u03a4\u03bf short-form video \u03ba\u03c5\u03c1\u03b9\u03b1\u03c1\u03c7\u03b5\u03af, \u03b1\u03bb\u03bb\u03ac \u03cc\u03c7\u03b9 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03af\u03b4\u03b9\u03bf \u03c4\u03c1\u03cc\u03c0\u03bf \u03c0\u03b1\u03bd\u03c4\u03bf\u03cd<\/a><\/li>\n<li><a href=\"#authentikotita\">\u0397 \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b5\u03c1\u03b4\u03af\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c5\u03c0\u03b5\u03c1\u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae<\/a><\/li>\n<li><a href=\"#brand-awareness\">\u03a4\u03bf brand awareness \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03ad\u03c6\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03ba\u03bf\u03c1\u03c5\u03c6\u03ae \u03c4\u03c9\u03bd \u03c3\u03c4\u03cc\u03c7\u03c9\u03bd<\/a><\/li>\n<li><a href=\"#ai-social-workflows\">\u0397 AI \u03ad\u03c7\u03b5\u03b9 \u03c5\u03b9\u03bf\u03b8\u03b5\u03c4\u03b7\u03b8\u03b5\u03af \u03bc\u03b1\u03b6\u03b9\u03ba\u03ac, \u03b1\u03bb\u03bb\u03ac \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03b5\u03c0\u03b9\u03c6\u03b1\u03bd\u03b5\u03b9\u03b1\u03ba\u03ac<\/a><\/li>\n<li><a href=\"#video-ai-skills\">Video production \u03ba\u03b1\u03b9 AI literacy \u03b3\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b5\u03c2 \u03b4\u03b5\u03be\u03b9\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2<\/a><\/li>\n<li><a href=\"#influencer-marketing\">\u03a4\u03bf influencer marketing \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c0\u03bb\u03ad\u03bf\u03bd \u03c9\u03c2 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03cc \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9<\/a><\/li>\n<li><a href=\"#community-building\">\u0397 \u03ba\u03bf\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ac\u03bc\u03c5\u03bd\u03b1 \u03b1\u03c0\u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b1\u03c3\u03c4\u03ac\u03b8\u03b5\u03b9\u03b1 \u03c4\u03c9\u03bd \u03b1\u03bb\u03b3\u03bf\u03c1\u03af\u03b8\u03bc\u03c9\u03bd<\/a><\/li>\n<li><a href=\"#instagram-stratigiki\">\u03a4\u03bf Instagram \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03b7 \u03b1\u03c3\u03c6\u03b1\u03bb\u03ad\u03c3\u03c4\u03b5\u03c1\u03b7 \u03b1\u03c6\u03b5\u03c4\u03b7\u03c1\u03af\u03b1 \u03b3\u03b9\u03b1 \u03b5\u03cd\u03c1\u03bf\u03c2<\/a><\/li>\n<li><a href=\"#tiktok-paid-first\">\u03a4\u03bf TikTok \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af paid-first \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc \u03c0\u03bf\u03c5 \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03b5\u03b9<\/a><\/li>\n<li><a href=\"#ligoteres-platformes\">\u039b\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2, \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03b2\u03ac\u03b8\u03bf\u03c2<\/a><\/li>\n<li><a href=\"#social-search\">\u03a4\u03bf social search \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03ae \u03c4\u03bf\u03c5 customer journey<\/a><\/li>\n<li><a href=\"#praktiko-plano\">\u0388\u03bd\u03b1 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc \u03c0\u03bb\u03ac\u03bd\u03bf \u03b5\u03ba\u03c4\u03ad\u03bb\u03b5\u03c3\u03b7\u03c2 \u03b3\u03b9\u03b1 brands \u03ba\u03b1\u03b9 e-commerce<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"short-form-video\">\u03a4\u03bf short-form video \u03ba\u03c5\u03c1\u03b9\u03b1\u03c1\u03c7\u03b5\u03af, \u03b1\u03bb\u03bb\u03ac \u03cc\u03c7\u03b9 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03af\u03b4\u03b9\u03bf \u03c4\u03c1\u03cc\u03c0\u03bf \u03c0\u03b1\u03bd\u03c4\u03bf\u03cd<\/h2>\n<p>\u03a3\u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c4\u03b7\u03c2 HubSpot, \u03c4\u03bf \u03c3\u03cd\u03bd\u03c4\u03bf\u03bc\u03bf \u03b2\u03af\u03bd\u03c4\u03b5\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf format \u03bc\u03b5 \u03c4\u03b7\u03bd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c3\u03c4\u03bf TikTok \u03b3\u03b9\u03b1 \u03c4\u03bf 73,31% \u03c4\u03c9\u03bd \u03b5\u03c1\u03c9\u03c4\u03b7\u03b8\u03ad\u03bd\u03c4\u03c9\u03bd, \u03c3\u03c4\u03bf Instagram \u03b3\u03b9\u03b1 \u03c4\u03bf 61,82% \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf Facebook \u03b3\u03b9\u03b1 \u03c4\u03bf 43,03%. \u0391\u03c5\u03c4\u03cc \u03b4\u03b5\u03bd \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03ba\u03ac\u03b8\u03b5 brand \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03b5\u03b2\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf \u03af\u03b4\u03b9\u03bf Reel \u03ae Short \u03c3\u03b5 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2. \u03a3\u03c4\u03bf YouTube, \u03b3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03c4\u03bf long-form video \u03b5\u03be\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03b5\u03c4\u03b1\u03b9 \u03c9\u03c2 \u03c4\u03bf format \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03bf 54% \u03c4\u03c9\u03bd \u03b5\u03c1\u03c9\u03c4\u03b7\u03b8\u03ad\u03bd\u03c4\u03c9\u03bd, \u03b5\u03bd\u03ce LinkedIn \u03ba\u03b1\u03b9 X \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03bf\u03c5\u03bd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c0\u03c1\u03bf\u03c3\u03b1\u03bd\u03b1\u03c4\u03bf\u03bb\u03b9\u03c3\u03bc\u03ad\u03bd\u03b1 \u03c3\u03c4\u03bf \u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03bf.<\/p>\n<p>\u0397 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c0\u03c1\u03ce\u03c4\u03b1 \u03b7 \u03b9\u03b4\u03ad\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03ac \u03b7 \u03b5\u03ba\u03b4\u03bf\u03c7\u03ae \u03c4\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd. \u0388\u03bd\u03b1 e-shop \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03b5\u03b9 \u03bc\u03af\u03b1 \u03b5\u03c0\u03af\u03b4\u03b5\u03b9\u03be\u03b7 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03c3\u03b5 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03bf, sound-on Reel, \u03c3\u03b5 TikTok \u03bc\u03b5 \u03c0\u03b9\u03bf \u03c8\u03c5\u03c7\u03b1\u03b3\u03c9\u03b3\u03b9\u03ba\u03cc \u03ac\u03bd\u03bf\u03b9\u03b3\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03b1\u03bd\u03b1\u03bb\u03c5\u03c4\u03b9\u03ba\u03cc YouTube video \u03c0\u03bf\u03c5 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ac \u03c3\u03b5 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac. \u0397 \u03ba\u03bf\u03b9\u03bd\u03ae \u03b8\u03b5\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b5\u03be\u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b5\u03af \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae\u00b7 \u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03b5\u03ba\u03c4\u03ad\u03bb\u03b5\u03c3\u03b7 \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03b5\u03af \u03c4\u03b7 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ae \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf \u03ba\u03ac\u03b8\u03b5 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9. \u0393\u03b9\u03b1 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b7 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7, \u03b4\u03b5\u03af\u03c4\u03b5 \u03c0\u03ce\u03c2 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 <a href=\"https:\/\/twodots.gr\/i-epistimi-tis-prosochis-pos-na-dimiourgeite-syntoma-vinteo-pou-den-prospernoun-oi-christes\/\">short-form videos \u03bc\u03b5 hook, retention \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03cc \u03c3\u03c4\u03cc\u03c7\u03bf<\/a>.<\/p>\n<div class=\"td-comparison td-comparison-cards td-comparison-cards--horizontal\">\n<div class=\"td-comparison-grid td-comparison-grid--three\">\n<div class=\"td-platform-card\">\n<p class=\"td-comparison-title\">Instagram<\/p>\n<p>Reels \u03b3\u03b9\u03b1 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7 \u03b1\u03bd\u03b1\u03ba\u03ac\u03bb\u03c5\u03c8\u03b7, Stories \u03b3\u03b9\u03b1 \u03c3\u03c5\u03c7\u03bd\u03ae \u03b5\u03c0\u03b1\u03c6\u03ae \u03ba\u03b1\u03b9 carousels \u03b3\u03b9\u03b1 \u03b1\u03c0\u03bf\u03b8\u03b7\u03ba\u03b5\u03cd\u03c3\u03b9\u03bc\u03b7 \u03b3\u03bd\u03ce\u03c3\u03b7. \u03a4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03b5 brands \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b5\u03cd\u03c1\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1.<\/p>\n<div class=\"td-badge-row\"><span class=\"td-badge\">Reels<\/span><span class=\"td-badge\">\u0418\u043d\u0444\u043e\u0440\u043c\u0438\u0440\u0430\u043d\u043e\u0441\u0442<\/span><\/div>\n<\/div>\n<div class=\"td-platform-card\">\n<p class=\"td-comparison-title\">TikTok<\/p>\n<p>\u0399\u03c3\u03c7\u03c5\u03c1\u03cc hook, \u03c7\u03b9\u03bf\u03cd\u03bc\u03bf\u03c1 \u03ae \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc edutainment \u03ba\u03b1\u03b9 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b5\u03c2 \u03b4\u03bf\u03ba\u03b9\u03bc\u03ad\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03bf\u03cd. \u0397 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ae \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 paid \u03b5\u03bd\u03af\u03c3\u03c7\u03c5\u03c3\u03b7 \u03cc\u03c4\u03b1\u03bd \u03bf \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03bb\u03af\u03bc\u03b1\u03ba\u03b1.<\/p>\n<div class=\"td-badge-row\"><span class=\"td-badge\">Paid-first<\/span><span class=\"td-badge\">Creators<\/span><\/div>\n<\/div>\n<div class=\"td-platform-card td-platform-card--navy\">\n<p class=\"td-comparison-title\">YouTube<\/p>\n<p>Shorts \u03b3\u03b9\u03b1 \u03b5\u03af\u03c3\u03bf\u03b4\u03bf \u03ba\u03b1\u03b9 long-form \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03b2\u03ac\u03b8\u03bf\u03c2, \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b4\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b1 \u03b6\u03c9\u03ae\u03c2. \u03a7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03cc\u03c4\u03b1\u03bd \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b5\u03c0\u03af\u03b4\u03b5\u03b9\u03be\u03b7 \u03ae \u03b5\u03ba\u03c0\u03b1\u03af\u03b4\u03b5\u03c5\u03c3\u03b7.<\/p>\n<div class=\"td-badge-row\"><span class=\"td-badge\">Search<\/span><span class=\"td-badge\">Short + long<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"authentikotita\">\u0397 \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b5\u03c1\u03b4\u03af\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c5\u03c0\u03b5\u03c1\u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae<\/h2>\n<p>\u03a4\u03bf 76,56% \u03c4\u03c9\u03bd marketers \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03b5\u03af\u03c7\u03b1\u03bd \u03c3\u03c4\u03b7\u03bd \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03b8\u03b5\u03c9\u03c1\u03b5\u03af \u03cc\u03c4\u03b9 \u03b7 \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae\u03c2. \u0397 \u03b4\u03b9\u03b1\u03c0\u03af\u03c3\u03c4\u03c9\u03c3\u03b7 \u03b4\u03b5\u03bd \u03ba\u03b1\u03c4\u03b1\u03c1\u03b3\u03b5\u03af \u03c4\u03bf\u03bd \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc. \u039c\u03b5\u03c4\u03b1\u03ba\u03b9\u03bd\u03b5\u03af \u03cc\u03bc\u03c9\u03c2 \u03c4\u03bf \u03b2\u03ac\u03c1\u03bf\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf \u03ac\u03c8\u03bf\u03b3\u03bf, \u03b1\u03c0\u03c1\u03cc\u03c3\u03c9\u03c0\u03bf \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c3\u03b5 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c0\u03bf\u03c5 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c4\u03b5\u03b9 \u03c0\u03c1\u03cc\u03c3\u03c9\u03c0\u03bf, \u03ac\u03c0\u03bf\u03c8\u03b7, \u03c7\u03b9\u03bf\u03cd\u03bc\u03bf\u03c1 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b9\u03bc\u03b7 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03b9\u03bd\u03b7 \u03c6\u03c9\u03bd\u03ae. \u0397 HubSpot \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03b9 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7\u03bd \u03c4\u03ac\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c5\u03c0\u03b5\u03c1\u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac \u03c0\u03b1\u03c1\u03ac\u03b3\u03c9\u03b3\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03c0\u03bf\u03c5 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03bc\u03b5 AI.<\/p>\n<p>\u0393\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 marketing, \u03b7 \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf employee-generated content, \u03b1\u03bb\u03b7\u03b8\u03b9\u03bd\u03ad\u03c2 \u03b5\u03c0\u03b9\u03b4\u03b5\u03af\u03be\u03b5\u03b9\u03c2, \u03bc\u03b9\u03ba\u03c1\u03ad\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b5\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b5\u03c0\u03b5\u03be\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03c6\u03b1\u03b9\u03c1\u03b5\u03af \u03ba\u03ac\u03b8\u03b5 \u03b1\u03c4\u03ad\u03bb\u03b5\u03b9\u03b1. \u03a4\u03bf \u03b6\u03b7\u03c4\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c0\u03bf\u03b9\u03b7\u03b8\u03b5\u03af \u03c4\u03bf brand \u03cc\u03c4\u03b9 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 brand. \u0395\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c8\u03b5\u03b9 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2, \u03c3\u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03bd\u03b1 \u03b3\u03af\u03bd\u03bf\u03c5\u03bd \u03bf\u03c1\u03b1\u03c4\u03ad\u03c2, \u03bc\u03b5 \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf \u03b1\u03ba\u03c1\u03af\u03b2\u03b5\u03b9\u03b1\u03c2, \u03c3\u03c5\u03b3\u03ba\u03b1\u03c4\u03ac\u03b8\u03b5\u03c3\u03b7 \u03cc\u03c0\u03bf\u03c5 \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1.<\/p>\n<aside class=\"td-article-note\">\n<p><strong>\u0391\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03cc \u03b4\u03b5\u03bd \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03b5\u03c1\u03b1\u03c3\u03b9\u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03cc.<\/strong> \u039a\u03b1\u03b8\u03b1\u03c1\u03cc\u03c2 \u03ae\u03c7\u03bf\u03c2, \u03c3\u03c9\u03c3\u03c4\u03cc\u03c2 \u03c6\u03c9\u03c4\u03b9\u03c3\u03bc\u03cc\u03c2, \u03b1\u03ba\u03c1\u03b9\u03b2\u03b5\u03af\u03c2 \u03b9\u03c3\u03c7\u03c5\u03c1\u03b9\u03c3\u03bc\u03bf\u03af, \u03b4\u03b9\u03ba\u03b1\u03b9\u03ce\u03bc\u03b1\u03c4\u03b1 \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c3\u03c6\u03b1\u03bb\u03ae\u03c2 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03ce\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03bf\u03c5\u03bd \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c0\u03b1\u03b9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2. \u0391\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1: \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b9\u03bc\u03bf\u03c2 \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1 \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf \u03ac\u03c8\u03bf\u03b3\u03bf \u03b1\u03bb\u03bb\u03ac \u03b1\u03c0\u03c1\u03cc\u03c3\u03c9\u03c0\u03bf \u03c6\u03b9\u03bd\u03af\u03c1\u03b9\u03c3\u03bc\u03b1.<\/p>\n<\/aside>\n<h2 id=\"brand-awareness\">\u03a4\u03bf brand awareness \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03ad\u03c6\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03ba\u03bf\u03c1\u03c5\u03c6\u03ae \u03c4\u03c9\u03bd \u03c3\u03c4\u03cc\u03c7\u03c9\u03bd<\/h2>\n<p>\u03a4\u03bf brand awareness \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b8\u03ad\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5 \u03b5\u03c1\u03c9\u03c4\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2 \u03c4\u03b7\u03c2 HubSpot \u03bc\u03b5 58,99%, \u03b5\u03bd\u03ce \u03ad\u03c3\u03bf\u03b4\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf 39,82%. \u0397 \u03af\u03b4\u03b9\u03b1 \u03c0\u03b7\u03b3\u03ae \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c0\u03cc\u03c3\u03bf \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03b7 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03bf\u03c2: 37% \u03b8\u03b5\u03c9\u03c1\u03b5\u03af \u03b5\u03cd\u03ba\u03bf\u03bb\u03b7 \u03c4\u03b7 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03c4\u03c9\u03bd social \u03bc\u03b5 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac outcomes \u03ba\u03b1\u03b9 36% \u03c4\u03b7 \u03b8\u03b5\u03c9\u03c1\u03b5\u03af \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03b7. \u0391\u03c5\u03c4\u03ae \u03b7 \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd \u03b9\u03c3\u03cc\u03c0\u03b1\u03bb\u03b7 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03b5\u03be\u03b7\u03b3\u03b5\u03af \u03b3\u03b9\u03b1\u03c4\u03af \u03bf\u03b9 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03ad\u03c6\u03bf\u03c5\u03bd \u03c3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03c3\u03c4\u03cc\u03c7\u03bf \u03c0\u03bf\u03c5 \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03b5\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03c3\u03c4\u03b7 \u03c6\u03cd\u03c3\u03b7 \u03c4\u03c9\u03bd social: \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae, \u03b1\u03bd\u03ac\u03ba\u03bb\u03b7\u03c3\u03b7, \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c1\u03c1\u03bf\u03ae \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03b7 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae.<\/p>\n<p>\u0397 \u03c3\u03c9\u03c3\u03c4\u03ae \u03ba\u03af\u03bd\u03b7\u03c3\u03b7 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03c4\u03b1\u03bc\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9 \u03b7 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd. \u0395\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03bf\u03b9 \u03c3\u03c4\u03cc\u03c7\u03bf\u03b9. \u039c\u03b9\u03b1 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 reach, \u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1, \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ad\u03c2 \u03b2\u03af\u03bd\u03c4\u03b5\u03bf, branded search \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b1\u03bd\u03ac\u03ba\u03bb\u03b7\u03c3\u03b7\u03c2. \u039c\u03b9\u03b1 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 lead generation \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 landing page, \u03c3\u03b1\u03c6\u03ae \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac, tracking \u03ba\u03b1\u03b9 \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 lead. \u038c\u03c4\u03b1\u03bd \u03ad\u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc \u03ba\u03b1\u03bb\u03b5\u03af\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c4\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c7\u03c1\u03bf\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03b4\u03cd\u03bf, \u03c3\u03c5\u03c7\u03bd\u03ac \u03b4\u03b5\u03bd \u03c0\u03b5\u03c4\u03c5\u03c7\u03b1\u03af\u03bd\u03b5\u03b9 \u03ba\u03b1\u03bd\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac. \u0397 \u03b4\u03b9\u03ac\u03ba\u03c1\u03b9\u03c3\u03b7 \u03b1\u03c5\u03c4\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03ad\u03c1\u03bf\u03c2 \u03bc\u03b9\u03b1\u03c2 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03b7\u03c2 <a href=\"https:\/\/twodots.gr\/stratigiki-marketingk-pliris-odigos-gia-viosimi-anaptyxi\/\">\u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2 marketing \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03b7\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03c4\u03c9\u03bd \u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03ce\u03bd<\/a>.<\/p>\n<div class=\"td-chart td-chart--metrics\">\n<div class=\"td-chart-head\">\n<p class=\"td-chart-title\">\u03a4\u03ad\u03c3\u03c3\u03b5\u03c1\u03b1 \u03c3\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03bb\u03bb\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae<\/p>\n<p class=\"td-chart-subtitle\">\u03a0\u03bf\u03c3\u03bf\u03c3\u03c4\u03ac \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b5\u03c2 \u03c4\u03b7\u03c2 HubSpot \u03b3\u03b9\u03b1 marketers\u00b7 \u03b1\u03c0\u03bf\u03c4\u03c5\u03c0\u03ce\u03bd\u03bf\u03c5\u03bd \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03b5\u03b3\u03b3\u03c5\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 brand \u03ae \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1.<\/p>\n<\/div>\n<div class=\"td-chart-body\">\n<div class=\"td-metric-grid\">\n<div class=\"td-metric-card\"><span class=\"td-metric-value\">67%<\/span><span class=\"td-metric-label\">\u03b8\u03b5\u03c9\u03c1\u03bf\u03cd\u03bd \u03cc\u03c4\u03b9 \u03c4\u03b1 social \u03b8\u03b1 \u03b3\u03af\u03bd\u03bf\u03c5\u03bd \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c3\u03c4\u03b1 \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b1 \u03b4\u03cd\u03bf \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1<\/span><\/div>\n<div class=\"td-metric-card\"><span class=\"td-metric-value\">73%<\/span><span class=\"td-metric-label\">\u03b4\u03b7\u03bb\u03ce\u03bd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03c5\u03c3\u03ba\u03bf\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03cc \u03c0\u03bf\u03c4\u03ad \u03bd\u03b1 \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03c3\u03bf\u03c5\u03bd<\/span><\/div>\n<div class=\"td-metric-card\"><span class=\"td-metric-value\">94%<\/span><span class=\"td-metric-label\">\u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd AI \u03c3\u03b5 \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03bf\u03c5 social workflow<\/span><\/div>\n<div class=\"td-metric-card\"><span class=\"td-metric-value\">45,18%<\/span><span class=\"td-metric-label\">\u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03c9\u03c2 \u03ba\u03bf\u03c1\u03c5\u03c6\u03b1\u03af\u03b1 \u03c0\u03c1\u03cc\u03ba\u03bb\u03b7\u03c3\u03b7 \u03c4\u03b7 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ae \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae \u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03bf\u03cd \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"ai-social-workflows\">\u0397 AI \u03ad\u03c7\u03b5\u03b9 \u03c5\u03b9\u03bf\u03b8\u03b5\u03c4\u03b7\u03b8\u03b5\u03af \u03bc\u03b1\u03b6\u03b9\u03ba\u03ac, \u03b1\u03bb\u03bb\u03ac \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03b5\u03c0\u03b9\u03c6\u03b1\u03bd\u03b5\u03b9\u03b1\u03ba\u03ac<\/h2>\n<p>\u0397 \u03c7\u03c1\u03ae\u03c3\u03b7 AI \u03c3\u03c4\u03b1 social workflows \u03ad\u03c6\u03c4\u03b1\u03c3\u03b5 \u03c4\u03bf 94%, \u03b1\u03c0\u03cc 71% \u03ad\u03bd\u03b1\u03bd \u03c7\u03c1\u03cc\u03bd\u03bf \u03bd\u03c9\u03c1\u03af\u03c4\u03b5\u03c1\u03b1. \u03a0\u03b1\u03c1&#8217; \u03cc\u03bb\u03b1 \u03b1\u03c5\u03c4\u03ac, \u03bf\u03b9 \u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03c7\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03bf\u03c5\u03bd \u03c4\u03bf ideation \u03ba\u03b1\u03b9 brainstorming \u03bc\u03b5 42,90%, \u03b7 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae captions \u03ae \u03c3\u03cd\u03bd\u03c4\u03bf\u03bc\u03bf\u03c5 \u03ba\u03b5\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5 \u03bc\u03b5 41,50% \u03ba\u03b1\u03b9 \u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03b5\u03b9\u03ba\u03cc\u03bd\u03c9\u03bd \u03bc\u03b5 38,35%. \u03a0\u03b9\u03bf \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b5\u03c2, \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf social listening \u03bc\u03b5 13,54% \u03ba\u03b1\u03b9 \u03bf \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1\u03c2 \u03c4\u03bf\u03c5 brand voice \u03bc\u03b5 9,75%, \u03b2\u03c1\u03af\u03c3\u03ba\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b1.<\/p>\n<p>\u03a5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03be\u03bf: \u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03b5\u03b9\u03ba\u03cc\u03bd\u03c9\u03bd, \u03b7 \u03b5\u03c0\u03b5\u03be\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03b5\u03b9\u03ba\u03cc\u03bd\u03c9\u03bd \u03ba\u03b1\u03b9 \u03b7 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae \u03b2\u03af\u03bd\u03c4\u03b5\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c7\u03c1\u03bf\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03b5\u03b4\u03af\u03b1 \u03cc\u03c0\u03bf\u03c5 \u03bf\u03b9 marketers \u03b4\u03b7\u03bb\u03ce\u03bd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03b7 AI \u03c4\u03bf\u03cd\u03c2 \u03b1\u03c0\u03bf\u03b3\u03bf\u03b7\u03c4\u03b5\u03cd\u03b5\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf. \u0386\u03c1\u03b1 \u03b7 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1, \u03cc\u03c7\u03b9 \u03b1\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b1 \u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1. \u0388\u03bd\u03b1 \u03ce\u03c1\u03b9\u03bc\u03bf workflow \u03ba\u03c1\u03b1\u03c4\u03ac \u03c4\u03b7\u03bd AI \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b5\u03ba\u03b4\u03bf\u03c7\u03ae, \u03c3\u03c4\u03b7\u03bd \u03bf\u03bc\u03b1\u03b4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 insights \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03b5\u03bd\u03b1\u03bb\u03bb\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b9\u03b1\u03c4\u03c5\u03c0\u03ce\u03c3\u03b5\u03b9\u03c2, \u03b5\u03bd\u03ce \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03c2 \u03b5\u03bb\u03ad\u03b3\u03c7\u03b5\u03b9 \u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c4\u03b1, \u03c4\u03cc\u03bd\u03bf, \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae, \u03b4\u03b9\u03ba\u03b1\u03b9\u03ce\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b5\u03bb\u03b9\u03ba\u03ae \u03ba\u03c1\u03af\u03c3\u03b7. \u0397 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae \u03bf\u03c1\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03b9\u03c7\u03b8\u03b5\u03af \u03b1\u03c0\u03cc <a href=\"https:\/\/twodots.gr\/ta-kalytera-ergaleia-diacheirisis-social-media-gia-epicheiriseis\/\">\u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 social media management \u03b3\u03b9\u03b1 planning, approvals \u03ba\u03b1\u03b9 reporting<\/a>, \u03b1\u03bb\u03bb\u03ac \u03b7 \u03b5\u03c5\u03b8\u03cd\u03bd\u03b7 \u03b4\u03b5\u03bd \u03bc\u03b5\u03c4\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf.<\/p>\n<div class=\"td-decision-band\">\n<div class=\"td-decision-band-content\">\n<p class=\"td-decision-band-kicker\">\u039a\u03b1\u03bd\u03cc\u03bd\u03b1\u03c2 AI workflow<\/p>\n<p class=\"td-decision-band-title\">\u0391\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03b5\u03c4\u03bf\u03b9\u03bc\u03b1\u03c3\u03af\u03b1, \u03cc\u03c7\u03b9 \u03c4\u03b7\u03bd \u03c4\u03b5\u03bb\u03b9\u03ba\u03ae \u03b5\u03c5\u03b8\u03cd\u03bd\u03b7<\/p>\n<p>\u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 AI \u03b3\u03b9\u03b1 research clustering, \u03b9\u03b4\u03ad\u03b5\u03c2, hooks, \u03c0\u03b1\u03c1\u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03ba\u03b1\u03b9 repurposing. \u039a\u03c1\u03b1\u03c4\u03ae\u03c3\u03c4\u03b5 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03b9\u03bd\u03b7 \u03ad\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1, brand voice, \u03b4\u03b9\u03ba\u03b1\u03b9\u03ce\u03bc\u03b1\u03c4\u03b1, disclosure, \u03b5\u03c5\u03b1\u03af\u03c3\u03b8\u03b7\u03c4\u03b1 \u03c3\u03c7\u03cc\u03bb\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03b4\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03c3\u03b5\u03b9 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03ae \u03c6\u03ae\u03bc\u03b7.<\/p>\n<\/div>\n<\/div>\n<h2 id=\"video-ai-skills\">Video production \u03ba\u03b1\u03b9 AI literacy \u03b3\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b5\u03c2 \u03b4\u03b5\u03be\u03b9\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2<\/h2>\n<p>\u0397 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae \u03b2\u03af\u03bd\u03c4\u03b5\u03bf \u03bc\u03b5 48,29% \u03ba\u03b1\u03b9 \u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 AI \u03bc\u03b5 41,10% \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03b4\u03cd\u03bf \u03b4\u03b5\u03be\u03b9\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03bc\u03b5 \u03c4\u03b7 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03c3\u03c4\u03b9\u03c2 social \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03c4\u03b7\u03c2 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1\u03c2. \u0397 \u03c3\u03cd\u03b3\u03ba\u03bb\u03b9\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae: \u03c4\u03b1 video formats \u03ba\u03c5\u03c1\u03b9\u03b1\u03c1\u03c7\u03bf\u03cd\u03bd, \u03b5\u03bd\u03ce \u03c4\u03b1 \u03bd\u03ad\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03b4\u03b9\u03b5\u03c5\u03c1\u03cd\u03bd\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u03c2 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03c5\u03c0\u03bf\u03ba\u03b1\u03b8\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03c4\u03bf \u03c3\u03b5\u03bd\u03ac\u03c1\u03b9\u03bf, \u03c4\u03b7 \u03c3\u03ba\u03b7\u03bd\u03bf\u03b8\u03b5\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03c4\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03b7 \u03ae \u03c4\u03bf\u03bd \u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03cc \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf.<\/p>\n<p>\u039c\u03b9\u03b1 \u03bc\u03b9\u03ba\u03c1\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03b4\u03b5\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b1 \u03b4\u03cd\u03bf \u03bd\u03ad\u03b5\u03c2 \u03c0\u03c1\u03bf\u03c3\u03bb\u03ae\u03c8\u03b5\u03b9\u03c2. \u039c\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c7\u03b1\u03c1\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03ae\u03c3\u03b5\u03b9 \u03c4\u03bf \u03ba\u03b5\u03bd\u03cc: \u03c0\u03bf\u03b9\u03bf\u03c2 \u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 hook \u03ba\u03b1\u03b9 \u03c3\u03b5\u03bd\u03ac\u03c1\u03b9\u03bf, \u03c0\u03bf\u03b9\u03bf\u03c2 \u03c4\u03c1\u03b1\u03b2\u03ac \u03ba\u03b1\u03b9 \u03bc\u03bf\u03bd\u03c4\u03ac\u03c1\u03b5\u03b9, \u03c0\u03bf\u03b9\u03bf\u03c2 \u03c7\u03b5\u03b9\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 AI, \u03c0\u03bf\u03b9\u03bf\u03c2 \u03b5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03bf\u03c2 \u03b4\u03b9\u03b1\u03b2\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1. \u0397 \u03bb\u03cd\u03c3\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 upskilling, \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03bc\u03b5 agency \u03ae \u03c5\u03b2\u03c1\u03b9\u03b4\u03b9\u03ba\u03cc \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf. \u03a4\u03bf \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03b7\u03c3\u03af\u03b1 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf.<\/p>\n<h2 id=\"influencer-marketing\">\u03a4\u03bf influencer marketing \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c0\u03bb\u03ad\u03bf\u03bd \u03c9\u03c2 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03cc \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9<\/h2>\n<p>\u03a4\u03bf 52,73% \u03c4\u03c9\u03bd marketers \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ae\u03b4\u03b7 \u03bc\u03b5 influencers \u03ba\u03b1\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b7 13,86% \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03c4\u03bf \u03ba\u03ac\u03bd\u03b5\u03b9. \u03a0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf\u03b9 \u03b1\u03c0\u03cc 60% \u03b1\u03bd\u03b1\u03bc\u03ad\u03bd\u03bf\u03c5\u03bd \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7\u03c2 \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03bf 2026. \u0397 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03c4\u03b7 \u03c9\u03c1\u03b9\u03bc\u03ac\u03b6\u03b5\u03b9: \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03bc\u03b5 43,49%, engagement rate \u03bc\u03b5 39,73% \u03ba\u03b1\u03b9 \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bc\u03b5 30,31% \u03c0\u03c1\u03bf\u03b7\u03b3\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c4\u03bf\u03c5 \u03b1\u03c1\u03b9\u03b8\u03bc\u03bf\u03cd followers, \u03bf \u03bf\u03c0\u03bf\u03af\u03bf\u03c2 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c4\u03ad\u03c4\u03b1\u03c1\u03c4\u03b7 \u03b8\u03ad\u03c3\u03b7 \u03bc\u03b5 28,94%.<\/p>\n<p>\u0397 HubSpot \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03bf\u03b9 mid-tier creators, \u03bc\u03b5 100.000 \u03ad\u03c9\u03c2 499.000 followers, \u03b4\u03af\u03bd\u03bf\u03c5\u03bd \u03c4\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf 36,80% \u03c4\u03c9\u03bd \u03b5\u03c1\u03c9\u03c4\u03b7\u03b8\u03ad\u03bd\u03c4\u03c9\u03bd, \u03b5\u03bd\u03ce \u03bf\u03b9 micro-influencers \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bc\u03b5\u03bd\u03b7 \u03b2\u03b1\u03b8\u03bc\u03af\u03b4\u03b1. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03cc brand, \u03b7 \u03bf\u03c5\u03c3\u03af\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03b5\u03af \u03c3\u03c5\u03bd\u03ac\u03c6\u03b5\u03b9\u03b1 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd, \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c5\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2, \u03b9\u03c3\u03c4\u03bf\u03c1\u03b9\u03ba\u03cc \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03b9\u03ce\u03bd, brand safety \u03ba\u03b1\u03b9 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03c0\u03b1\u03bd\u03b1\u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03bf\u03cd. \u0388\u03bd\u03b1 \u03ba\u03b1\u03bb\u03cc creator video \u03bc\u03c0\u03bf\u03c1\u03b5\u03af, \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03c3\u03c9\u03c3\u03c4\u03ad\u03c2 \u03ac\u03b4\u03b5\u03b9\u03b5\u03c2, \u03bd\u03b1 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03be\u03b5\u03b9 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf, paid ads \u03ba\u03b1\u03b9 email, \u03b1\u03c5\u03be\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2.<\/p>\n<aside class=\"td-article-note\">\n<p><strong>\u03a4\u03b1 \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03ac \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 benchmark \u03c4\u03b7\u03c2 \u03b4\u03b9\u03ba\u03ae\u03c2 \u03c3\u03b1\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2.<\/strong> \u039f\u03b9 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b5\u03c2 \u03b1\u03c0\u03bf\u03c4\u03c5\u03c0\u03ce\u03bd\u03bf\u03c5\u03bd \u03b4\u03b7\u03bb\u03ce\u03c3\u03b5\u03b9\u03c2 marketers \u03c3\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03b4\u03b5\u03af\u03b3\u03bc\u03b1, \u03c7\u03c1\u03cc\u03bd\u03bf \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd. \u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03c7\u03b7\u03bc\u03b1\u03c4\u03af\u03c3\u03b5\u03c4\u03b5 \u03c5\u03c0\u03bf\u03b8\u03ad\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ad\u03c8\u03b5\u03c4\u03b5 ROI. \u0397 \u03c4\u03b5\u03bb\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae creator, format \u03ba\u03b1\u03b9 budget \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 pilot, tracking, \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b7 \u03c0\u03b5\u03c1\u03af\u03bf\u03b4\u03bf \u03ba\u03b1\u03b9 \u03c3\u03b1\u03c6\u03ae \u03b4\u03b9\u03ba\u03b1\u03b9\u03ce\u03bc\u03b1\u03c4\u03b1 \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2.<\/p>\n<\/aside>\n<h2 id=\"community-building\">\u0397 \u03ba\u03bf\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ac\u03bc\u03c5\u03bd\u03b1 \u03b1\u03c0\u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b1\u03c3\u03c4\u03ac\u03b8\u03b5\u03b9\u03b1 \u03c4\u03c9\u03bd \u03b1\u03bb\u03b3\u03bf\u03c1\u03af\u03b8\u03bc\u03c9\u03bd<\/h2>\n<p>\u0394\u03cd\u03bf \u03c3\u03c4\u03bf\u03c5\u03c2 \u03c4\u03c1\u03b5\u03b9\u03c2 marketers \u03b4\u03b7\u03bb\u03ce\u03bd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03c4\u03bf community building \u03b5\u03af\u03bd\u03b1\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 73% \u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03ba\u03bf\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b8\u03b1 \u03bc\u03b5\u03c4\u03c1\u03bf\u03cd\u03bd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03cc \u03c4\u03bf reach. \u0397 \u03ba\u03bf\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03ad\u03bd\u03b1 \u00ab\u03b6\u03b5\u03c3\u03c4\u03cc\u00bb metric. \u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03b7 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7, \u03b3\u03bd\u03ce\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd \u03ba\u03b1\u03b9 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b5\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9 \u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 viral post.<\/p>\n<p>\u03a3\u03c4\u03b7\u03bd \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1, \u03c4\u03b1 Facebook Groups \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c0\u03b9\u03bf \u03b4\u03b7\u03bc\u03bf\u03c6\u03b9\u03bb\u03ae\u03c2 community \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03bc\u03b5 54,31%, \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03c4\u03b1 LinkedIn Groups \u03bc\u03b5 39% \u03ba\u03b1\u03b9 \u03c4\u03bf Reddit \u03bc\u03b5 21,09%. \u039f\u03b9 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03b7 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03bf\u03c7\u03ae \u03c3\u03c4\u03b1 \u03c3\u03c7\u03cc\u03bb\u03b9\u03b1 \u03bc\u03b5 54,31%, \u03c4\u03b1 direct messages \u03bc\u03b5 45,12% \u03ba\u03b1\u03b9 \u03c4\u03b1 groups \u03ae servers \u03bc\u03b5 35,83%. \u0397 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03bc\u03b5\u03c4\u03ac\u03c6\u03c1\u03b1\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ae: \u03b7 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03c3\u03c7\u03bf\u03bb\u03af\u03c9\u03bd \u03ba\u03b1\u03b9 \u03bc\u03b7\u03bd\u03c5\u03bc\u03ac\u03c4\u03c9\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c7\u03c1\u03cc\u03bd\u03bf, \u03c5\u03c0\u03b5\u03c5\u03b8\u03c5\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1, SLA \u03ba\u03b1\u03b9 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03bc\u03b5 customer service \u03ba\u03b1\u03b9 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2.<\/p>\n<h2 id=\"instagram-stratigiki\">\u03a4\u03bf Instagram \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03b7 \u03b1\u03c3\u03c6\u03b1\u03bb\u03ad\u03c3\u03c4\u03b5\u03c1\u03b7 \u03b1\u03c6\u03b5\u03c4\u03b7\u03c1\u03af\u03b1 \u03b3\u03b9\u03b1 \u03b5\u03cd\u03c1\u03bf\u03c2<\/h2>\n<p>\u03a4\u03bf Instagram \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf 79,56% \u03c4\u03c9\u03bd social media marketers \u03c3\u03c4\u03bf dataset \u03c4\u03b7\u03c2 HubSpot \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03b7\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ad\u03c2 \u03b3\u03b9\u03b1 brand awareness, engagement, traffic, leads, revenue, community growth \u03ba\u03b1\u03b9 brand sentiment. \u03a4\u03b1 Reels \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03b9\u03c7\u03bf\u03cd\u03bd \u03c3\u03b5 \u03c0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc 20% \u03c4\u03bf\u03c5 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5 \u03c0\u03bf\u03c5 \u03c0\u03b5\u03c1\u03bd\u03ac \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c3\u03c4\u03b7\u03bd \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1, \u03b5\u03bd\u03ce \u03bf\u03b9 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ad\u03c2 \u03b2\u03af\u03bd\u03c4\u03b5\u03bf \u03b1\u03c5\u03be\u03ae\u03b8\u03b7\u03ba\u03b1\u03bd \u03ba\u03b1\u03c4\u03ac 29% \u03c3\u03b5 \u03b5\u03c4\u03ae\u03c3\u03b9\u03b1 \u03b2\u03ac\u03c3\u03b7 \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03b1\u03c1\u03b1\u03b8\u03ad\u03c4\u03b5\u03b9 \u03b7 \u03c0\u03b7\u03b3\u03ae.<\/p>\n<p>\u0393\u03b9&#8217; \u03b1\u03c5\u03c4\u03cc \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03b5\u03b9 \u03b1\u03c6\u03b5\u03c4\u03b7\u03c1\u03af\u03b1 \u03b3\u03b9\u03b1 \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 consumer \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2, \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b1 \u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae. \u0397 \u03b1\u03be\u03af\u03b1 \u03c4\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc\u03c2 formats: Reels \u03b3\u03b9\u03b1 discovery, carousels \u03b3\u03b9\u03b1 \u03b5\u03ba\u03c0\u03b1\u03af\u03b4\u03b5\u03c5\u03c3\u03b7 \u03ba\u03b1\u03b9 saves, Stories \u03b3\u03b9\u03b1 \u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c7\u03ad\u03c3\u03b7, direct messages \u03b3\u03b9\u03b1 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 paid campaigns \u03b3\u03b9\u03b1 \u03b5\u03bb\u03b5\u03b3\u03c7\u03cc\u03bc\u03b5\u03bd\u03b7 \u03b4\u03b9\u03b1\u03bd\u03bf\u03bc\u03ae. \u0397 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03b5\u03b9 \u03be\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03cc \u03c1\u03cc\u03bb\u03bf \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 format \u03b1\u03bd\u03c4\u03af \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ac \u03cc\u03bb\u03b1 \u03c4\u03b1 posts \u03bc\u03b5 \u03c4\u03bf \u03af\u03b4\u03b9\u03bf KPI.<\/p>\n<h2 id=\"tiktok-paid-first\">\u03a4\u03bf TikTok \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af paid-first \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc \u03c0\u03bf\u03c5 \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03b5\u03b9<\/h2>\n<p>\u03a3\u03c4\u03bf TikTok, \u03bf\u03b9 marketers \u03c4\u03b7\u03c2 HubSpot \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd paid ads \u03ba\u03b1\u03b9 boosted content \u03c3\u03b5 \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc 68%, \u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 45% \u03b3\u03b9\u03b1 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03ba\u03b1\u03b9 38% \u03b3\u03b9\u03b1 sponsored influencer content. \u03a4\u03bf \u03c7\u03b9\u03bf\u03c5\u03bc\u03bf\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03ad\u03c7\u03b5\u03b9 \u03c4\u03bf \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf engagement \u03b3\u03b9\u03b1 \u03c4\u03bf 30,12% \u03c4\u03c9\u03bd \u03b5\u03c1\u03c9\u03c4\u03b7\u03b8\u03ad\u03bd\u03c4\u03c9\u03bd, \u03bc\u03c0\u03c1\u03bf\u03c3\u03c4\u03ac \u03b1\u03c0\u03cc \u03c4\u03bf brand \u03ae product marketing \u03bc\u03b5 24,90% \u03ba\u03b1\u03b9 \u03c4\u03bf \u03b5\u03ba\u03c0\u03b1\u03b9\u03b4\u03b5\u03c5\u03c4\u03b9\u03ba\u03cc \u03bc\u03b5 13,05%.<\/p>\n<p>\u0397 \u03ad\u03bd\u03b4\u03b5\u03b9\u03be\u03b7 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u00ab\u03c0\u03bb\u03b7\u03c1\u03ce\u03c3\u03c4\u03b5 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 post\u00bb. \u0395\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03c4\u03b5\u03af \u03b5\u03bd\u03b9\u03b1\u03af\u03b1 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae \u03b4\u03bf\u03ba\u03b9\u03bc\u03ae\u03c2: \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03cc creative \u03b3\u03b9\u03b1 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03bf feedback, creators \u03b3\u03b9\u03b1 \u03bf\u03b9\u03ba\u03b5\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 paid budget \u03b3\u03b9\u03b1 \u03ba\u03bb\u03af\u03bc\u03b1\u03ba\u03b1 \u03c3\u03c4\u03b9\u03c2 \u03b5\u03ba\u03b4\u03bf\u03c7\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03ba\u03c1\u03b1\u03c4\u03bf\u03cd\u03bd \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae. \u03a4\u03bf budget, \u03bf\u03b9 \u03c3\u03c4\u03cc\u03c7\u03bf\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03cc\u03c1\u03b9\u03b1 \u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03bd\u03c4\u03ac\u03c3\u03c3\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c3\u03b1\u03c6\u03ad\u03c2 <a href=\"https:\/\/twodots.gr\/media-planning-pliris-odigos-gia-stratigiki-ergaleia-kai-metrisi\/\">media planning \u03bc\u03b5 \u03ba\u03bf\u03b9\u03bd\u03cc, channel mix \u03ba\u03b1\u03b9 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7<\/a>.<\/p>\n<h2 id=\"ligoteres-platformes\">\u039b\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2, \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03b2\u03ac\u03b8\u03bf\u03c2<\/h2>\n<p>\u0397 \u03b4\u03b9\u03b1\u03c3\u03c0\u03bf\u03c1\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae: Instagram 79,56%, Facebook 66,13%, YouTube 59,92% \u03ba\u03b1\u03b9 TikTok 56,71%, \u03b5\u03bd\u03ce \u03c4\u03bf LinkedIn \u03c6\u03c4\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf 42,08% \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03c3\u03c4\u03bf B2B. \u0397 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03c0\u03b1\u03bd\u03c4\u03bf\u03cd \u03bc\u03bf\u03b9\u03ac\u03b6\u03b5\u03b9 \u03b1\u03c3\u03c6\u03b1\u03bb\u03ae\u03c2, \u03cc\u03bc\u03c9\u03c2 \u03c4\u03bf 45,18% \u03c4\u03c9\u03bd social teams \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c9\u03c2 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c0\u03c1\u03cc\u03ba\u03bb\u03b7\u03c3\u03b7 \u03c4\u03b7 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ae \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae \u03b1\u03c1\u03ba\u03b5\u03c4\u03bf\u03cd \u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03bf\u03cd \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5. \u039a\u03ac\u03b8\u03b5 \u03c0\u03c1\u03cc\u03c3\u03b8\u03b5\u03c4\u03bf \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae\u03c2, community management \u03ba\u03b1\u03b9 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7\u03c2.<\/p>\n<p>\u0397 \u03b2\u03b1\u03b8\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03b4\u03cd\u03bf \u03ae \u03c4\u03c1\u03b9\u03ce\u03bd \u03c0\u03bb\u03b1\u03c4\u03c6\u03bf\u03c1\u03bc\u03ce\u03bd \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03ba\u03bf\u03b9\u03bd\u03cc, \u03c3\u03c4\u03cc\u03c7\u03bf \u03ba\u03b1\u03b9 \u03b9\u03ba\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae\u03c2. \u0393\u03b9\u03b1 B2B, \u03c4\u03bf LinkedIn \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03b9\u03c3\u03c4\u03b5\u03af \u03c9\u03c2 \u03c0\u03bb\u03ae\u03c1\u03b7\u03c2 \u03c0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03c9\u03c2 \u03c0\u03af\u03bd\u03b1\u03ba\u03b1\u03c2 \u03b1\u03b3\u03b3\u03b5\u03bb\u03b9\u03ce\u03bd. \u0393\u03b9\u03b1 consumer brands, Instagram \u03ba\u03b1\u03b9 TikTok \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b4\u03b9\u03b1\u03ba\u03c1\u03b9\u03c4\u03bf\u03cd\u03c2 \u03c1\u03cc\u03bb\u03bf\u03c5\u03c2. \u03a4\u03bf \u03af\u03b4\u03b9\u03bf asset \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03bd\u03ad\u03bc\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c5\u03c4\u03bf\u03cd\u03c3\u03b9\u03bf: \u03bf\u03b9 \u03b1\u03bb\u03b3\u03cc\u03c1\u03b9\u03b8\u03bc\u03bf\u03b9 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03b1\u03bd\u03c4\u03b1\u03bc\u03b5\u03af\u03b2\u03bf\u03c5\u03bd \u03c4\u03bf format fit \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03cc context.<\/p>\n<h2 id=\"social-search\">\u03a4\u03bf social search \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03ae \u03c4\u03bf\u03c5 customer journey<\/h2>\n<p>\u03a3\u03c7\u03b5\u03b4\u03cc\u03bd \u03ad\u03bd\u03b1\u03c2 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03c4\u03c1\u03b5\u03b9\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03be\u03b5\u03ba\u03b9\u03bd\u03ac \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03c3\u03b5 TikTok, Instagram \u03ae YouTube \u03b1\u03bd\u03c4\u03af \u03b3\u03b9\u03b1 Google, \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd Q2 2025 Pulse Survey \u03c4\u03b7\u03c2 Sprout Social \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03ba\u03b1\u03bb\u03b5\u03af\u03c4\u03b1\u03b9 \u03b7 HubSpot. \u03a3\u03c4\u03b7 Gen Z \u03c4\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03be\u03b5\u03c0\u03b5\u03c1\u03bd\u03ac \u03c4\u03bf \u03bc\u03b9\u03c3\u03cc. \u0395\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd, \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c4\u03b7\u03c2 eMarketer \u03c0\u03bf\u03c5 \u03c0\u03b1\u03c1\u03b1\u03c4\u03af\u03b8\u03b5\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03ba\u03cd\u03c1\u03b9\u03b1 \u03c0\u03b7\u03b3\u03ae \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03c4\u03bf 46% \u03c4\u03b7\u03c2 Gen Z \u03ba\u03b1\u03b9 \u03c4\u03bf 35% \u03c4\u03c9\u03bd Millennials \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ac \u03c4\u03b1 social \u03b3\u03b9\u03b1 \u03b1\u03bd\u03b1\u03ba\u03ac\u03bb\u03c5\u03c8\u03b7 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd.<\/p>\n<p>\u0391\u03c5\u03c4\u03cc \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af social SEO. \u039f\u03b9 \u03c0\u03c1\u03ce\u03c4\u03b5\u03c2 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ad\u03c2 \u03b5\u03bd\u03cc\u03c2 \u03b2\u03af\u03bd\u03c4\u03b5\u03bf \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03ad\u03c7\u03bf\u03c5\u03bd \u03c3\u03b1\u03c6\u03ad\u03c2 \u03b5\u03c1\u03ce\u03c4\u03b7\u03bc\u03b1 \u03ae \u03c6\u03c1\u03ac\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2. Spoken words, on-screen text, captions \u03ba\u03b1\u03b9 hashtags \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ac\u03b2\u03b5\u03b9 \u03c4\u03bf \u03b8\u03ad\u03bc\u03b1, \u03b1\u03bb\u03bb\u03ac \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03bf\u03c5\u03bd \u03c6\u03c5\u03c3\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b2\u03ac\u03c3\u03b9\u03bc\u03b1. \u03a3\u03c4\u03bf Instagram, \u03bc\u03b9\u03b1 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ae\u03c2 \u03c6\u03c1\u03ac\u03c3\u03b7 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b1\u03c0\u03cc \u03bc\u03b9\u03b1 \u03c3\u03c4\u03bf\u03af\u03b2\u03b1 \u03b3\u03b5\u03bd\u03b9\u03ba\u03ce\u03bd hashtags. \u03a3\u03c4\u03bf YouTube, \u03bf\u03b9 evergreen \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c7\u03c4\u03af\u03b6\u03bf\u03c5\u03bd \u03b4\u03b9\u03b1\u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03ae \u03b1\u03bd\u03b1\u03ba\u03b1\u03bb\u03c5\u03c8\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1. \u0397 \u03af\u03b4\u03b9\u03b1 \u03b5\u03c1\u03ce\u03c4\u03b7\u03c3\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03ad\u03c3\u03b5\u03b9 social video, \u03ac\u03c1\u03b8\u03c1\u03bf, landing page \u03ba\u03b1\u03b9 FAQ, \u03ce\u03c3\u03c4\u03b5 \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03bd\u03b1 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ae \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7 \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 touchpoint.<\/p>\n<h2 id=\"praktiko-plano\">\u0388\u03bd\u03b1 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc \u03c0\u03bb\u03ac\u03bd\u03bf \u03b5\u03ba\u03c4\u03ad\u03bb\u03b5\u03c3\u03b7\u03c2 \u03b3\u03b9\u03b1 brands \u03ba\u03b1\u03b9 e-commerce<\/h2>\n<p>\u039f\u03b9 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b1\u03c0\u03bf\u03ba\u03c4\u03bf\u03cd\u03bd \u03b1\u03be\u03af\u03b1 \u03bc\u03cc\u03bd\u03bf \u03cc\u03c4\u03b1\u03bd \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ae \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1. \u039e\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1\u03bd \u03c0\u03c1\u03c9\u03c4\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1 \u03c3\u03c4\u03cc\u03c7\u03bf \u03b1\u03bd\u03ac \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1, \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03c4\u03b5 \u03c4\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03cc\u03c0\u03bf\u03c5 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03ba\u03bf\u03b9\u03bd\u03cc \u03ba\u03b1\u03b9 \u03bf\u03c1\u03af\u03c3\u03c4\u03b5 \u03b8\u03b5\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03b5\u03b9\u03c1\u03ad\u03c2 \u03ce\u03c3\u03c4\u03b5 \u03c4\u03bf \u03ba\u03ac\u03b8\u03b5 video \u03bd\u03b1 \u03bc\u03b7 \u03be\u03b5\u03ba\u03b9\u03bd\u03ac \u03b1\u03c0\u03cc \u03bb\u03b5\u03c5\u03ba\u03ae \u03c3\u03b5\u03bb\u03af\u03b4\u03b1. \u0388\u03c0\u03b5\u03b9\u03c4\u03b1 \u03c3\u03c5\u03bd\u03b4\u03ad\u03c3\u03c4\u03b5 paid, creators \u03ba\u03b1\u03b9 community \u03b1\u03bd\u03c4\u03af \u03bd\u03b1 \u03c4\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af\u03c4\u03b5 \u03c9\u03c2 \u03be\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03ac \u03bd\u03b7\u03c3\u03b9\u03ac.<\/p>\n<div class=\"td-step-list\">\n<p class=\"td-step-list-title\">\u0395\u03c0\u03c4\u03ac \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 social media \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c4\u03bf 2026<\/p>\n<ol>\n<li><span class=\"td-step-kicker\">\u0421\u0442\u044a\u043f\u043a\u0430 1<\/span><strong>\u039f\u03c1\u03af\u03c3\u03c4\u03b5 \u03ad\u03bd\u03b1\u03bd \u03c3\u03c4\u03cc\u03c7\u03bf \u03b1\u03bd\u03ac \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1<\/strong>\n<p>\u0395\u03c0\u03b9\u03bb\u03ad\u03be\u03c4\u03b5 awareness, consideration, lead \u03ae \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03b9\u03c7\u03af\u03c3\u03c4\u03b5 \u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf KPI \u03c0\u03c1\u03b9\u03bd \u03b3\u03c1\u03b1\u03c6\u03c4\u03b5\u03af \u03c4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf hook.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">\u0421\u0442\u044a\u043f\u043a\u0430 2<\/span><strong>\u03a0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03c3\u03c4\u03b5 \u03c4\u03bf \u03b5\u03bd\u03b5\u03c1\u03b3\u03cc channel mix<\/strong>\n<p>\u039a\u03c1\u03b1\u03c4\u03ae\u03c3\u03c4\u03b5 \u03b4\u03cd\u03bf \u03ae \u03c4\u03c1\u03b5\u03b9\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03cc\u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03ba\u03bf\u03b9\u03bd\u03cc, \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf format \u03ba\u03b1\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c5\u03c3\u03c4\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae\u03c2.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">\u0421\u0442\u044a\u043f\u043a\u0430 3<\/span><strong>\u0394\u03ce\u03c3\u03c4\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc \u03c1\u03cc\u03bb\u03bf \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9<\/strong>\n<p>\u039f\u03c1\u03af\u03c3\u03c4\u03b5 \u03c0\u03bf\u03b9\u03bf \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af discovery, \u03c0\u03bf\u03b9\u03bf \u03b4\u03af\u03bd\u03b5\u03b9 \u03b2\u03ac\u03b8\u03bf\u03c2, \u03c0\u03bf\u03b9\u03bf \u03ba\u03b1\u03bb\u03bb\u03b9\u03b5\u03c1\u03b3\u03b5\u03af community \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03bf \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03b9 paid conversion.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">\u0421\u0442\u044a\u043f\u043a\u0430 4<\/span><strong>\u03a7\u03c4\u03af\u03c3\u03c4\u03b5 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03b8\u03b5\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03b5\u03b9\u03c1\u03ad\u03c2<\/strong>\n<p>\u039c\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03c4\u03b5 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd, \u03b5\u03c0\u03b9\u03b4\u03b5\u03af\u03be\u03b5\u03b9\u03c2, \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b5\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b1\u03c2 \u03ba\u03b1\u03b9 creator \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b5\u03c2 \u03c3\u03b5 \u03c3\u03b5\u03b9\u03c1\u03ad\u03c2 \u03bc\u03b5 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03c0\u03c1\u03cc\u03c3\u03c9\u03c0\u03bf \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ae \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">\u0421\u0442\u044a\u043f\u043a\u0430 5<\/span><strong>\u039f\u03c1\u03af\u03c3\u03c4\u03b5 AI \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03b9\u03bd\u03b7 \u03ad\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7<\/strong>\n<p>\u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 AI \u03b3\u03b9\u03b1 \u03b9\u03b4\u03ad\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2, \u03b1\u03bb\u03bb\u03ac \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03c4\u03b5 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03b9\u03bd\u03bf \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf \u03b3\u03b9\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1, \u03cd\u03c6\u03bf\u03c2, disclosure, \u03b4\u03b9\u03ba\u03b1\u03b9\u03ce\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03c5\u03b1\u03af\u03c3\u03b8\u03b7\u03c4\u03b5\u03c2 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">\u0421\u0442\u044a\u043f\u043a\u0430 6<\/span><strong>\u03a3\u03c5\u03bd\u03b4\u03ad\u03c3\u03c4\u03b5 organic, creators \u03ba\u03b1\u03b9 paid<\/strong>\n<p>\u0394\u03bf\u03ba\u03b9\u03bc\u03ac\u03c3\u03c4\u03b5 \u03c4\u03bf \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ac, \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 creator trust \u03ba\u03b1\u03b9 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03c3\u03c4\u03b5 \u03bc\u03cc\u03bd\u03bf \u03c4\u03b9\u03c2 \u03b5\u03ba\u03b4\u03bf\u03c7\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03ba\u03c1\u03b1\u03c4\u03bf\u03cd\u03bd \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae \u03ba\u03b1\u03b9 \u03bf\u03b4\u03b7\u03b3\u03bf\u03cd\u03bd \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b7 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">\u0421\u0442\u044a\u043f\u043a\u0430 7<\/span><strong>\u039c\u03b5\u03c4\u03c1\u03ae\u03c3\u03c4\u03b5 \u03b1\u03bd\u03ac \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03c4\u03bf\u03c5 funnel<\/strong>\n<p>\u03a0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03c4\u03b5 completion \u03ba\u03b1\u03b9 attention \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf, saves \u03ba\u03b1\u03b9 replies \u03b3\u03b9\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1, branded search \u03ba\u03b1\u03b9 visits \u03b3\u03b9\u03b1 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7, \u03ba\u03b1\u03b9 leads \u03ae \u03ad\u03c3\u03bf\u03b4\u03b1 \u03cc\u03c0\u03bf\u03c5 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03bf tracking.<\/p>\n<\/li>\n<\/ol>\n<\/div>\n<p>\u0388\u03bd\u03b1 creator asset \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b4\u03bf\u03ba\u03b9\u03bc\u03b1\u03c3\u03c4\u03b5\u03af \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ac, \u03bd\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03c5\u03b8\u03b5\u03af \u03bc\u03b5 paid budget \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03b1\u03c6\u03bf\u03c1\u03bc\u03ae \u03b3\u03b9\u03b1 \u03c3\u03c5\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7. \u0388\u03bd\u03b1 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf customer question \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 Reel, Short, carousel, \u03ac\u03c1\u03b8\u03c1\u03bf \u03ba\u03b1\u03b9 \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03bf\u03bc\u03ac\u03b4\u03b1 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7\u03c2. \u0391\u03c5\u03c4\u03ae \u03b7 \u03b5\u03c0\u03b1\u03bd\u03b1\u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03af\u03b5\u03c3\u03b7 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae\u03c2 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c3\u03b5 \u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03ba\u03cc cross-posting.<\/p>\n<p>\u03a4\u03bf \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03cc \u03c3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03c4\u03ac\u03c3\u03b7 \u03b1\u03c0\u03cc \u03bc\u03cc\u03bd\u03b7 \u03c4\u03b7\u03c2 \u03b4\u03b5\u03bd \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c0\u03bb\u03b5\u03bf\u03bd\u03ad\u03ba\u03c4\u03b7\u03bc\u03b1. \u03a0\u03bb\u03b5\u03bf\u03bd\u03ad\u03ba\u03c4\u03b7\u03bc\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b7 \u03c0\u03b5\u03b9\u03b8\u03b1\u03c1\u03c7\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b5\u03ba\u03c4\u03ad\u03bb\u03b5\u03c3\u03b7: \u03c3\u03b1\u03c6\u03ae\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2, \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03b9 \u03bc\u03b5 \u03c1\u03cc\u03bb\u03bf\u03c5\u03c2, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc \u03c0\u03bf\u03c5 \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd, community management \u03bc\u03b5 \u03c7\u03c1\u03cc\u03bd\u03bf \u03b1\u03c0\u03cc\u03ba\u03c1\u03b9\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 reporting \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae.<\/p>\n<section class=\"td-service-cta\">\n<div class=\"td-service-cta-content\">\n<p class=\"td-service-cta-kicker\">Social media \u03bc\u03b5 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c1\u03cc\u03bb\u03bf<\/p>\n<p class=\"td-service-cta-title\">\u039c\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5 2026 \u03c3\u03b5 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03c0\u03bb\u03ac\u03bd\u03bf<\/p>\n<p>\u0397 TWO DOTS \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03b9 social \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf, creators, paid media, landing pages \u03ba\u03b1\u03b9 tracking \u03c3\u03b5 \u03bc\u03af\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03bc\u03b5 \u03c3\u03b1\u03c6\u03ae \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1, \u03c5\u03c0\u03b5\u03c5\u03b8\u03c5\u03bd\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 KPIs \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03c4\u03bf\u03c5 funnel.<\/p>\n<div class=\"td-service-cta-actions\"><a class=\"td-service-cta-button\" href=\"https:\/\/twodots.gr\/digital-marketing-seo\/\">\u03a3\u03c7\u03b5\u03b4\u03b9\u03ac\u03c3\u03c4\u03b5 \u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c3\u03b1\u03c2<\/a><\/div>\n<\/div>\n<\/section>\n<section id=\"sychnes-erotiseis\" class=\"td-faq-section\">\n<div class=\"td-faq\">\n<p class=\"td-faq-heading\">\u0427\u0435\u0441\u0442\u043e \u0437\u0430\u0434\u0430\u0432\u0430\u043d\u0438 \u0432\u044a\u043f\u0440\u043e\u0441\u0438<\/p>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b7 \u03c4\u03ac\u03c3\u03b7 \u03c3\u03c4\u03b1 social media \u03c4\u03bf 2026;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u0394\u03b5\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03bc\u03af\u03b1 \u03c4\u03ac\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2. \u03a4\u03bf short-form video \u03ba\u03c5\u03c1\u03b9\u03b1\u03c1\u03c7\u03b5\u03af \u03c3\u03b5 \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2, \u03b1\u03bb\u03bb\u03ac \u03b7 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03b1 social \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03c9\u03c2 \u03c7\u03ce\u03c1\u03bf\u03c2 \u03b1\u03bd\u03b1\u03ba\u03ac\u03bb\u03c5\u03c8\u03b7\u03c2, \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03ad\u03bd\u03b1\u03c1\u03be\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03c9\u03bd.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03bd\u03b1 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u038c\u03c7\u03b9. \u0395\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03cc\u03c4\u03b5\u03c1\u03bf \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03b2\u03ac\u03b8\u03bf\u03c2 \u03c3\u03b5 \u03b4\u03cd\u03bf \u03ae \u03c4\u03c1\u03af\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03c3\u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc, \u03c3\u03c4\u03bf\u03bd \u03c3\u03c4\u03cc\u03c7\u03bf \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b9\u03ba\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae\u03c2 \u03c4\u03b7\u03c2, \u03b1\u03bd\u03c4\u03af \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c3\u03c0\u03ac \u03c0\u03cc\u03c1\u03bf\u03c5\u03c2 \u03bc\u03b5 \u03af\u03b4\u03b9\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c0\u03b1\u03bd\u03c4\u03bf\u03cd.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u0395\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03bf \u03c4\u03bf \u03b1\u03ba\u03c1\u03b9\u03b2\u03cc video production;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u038c\u03c7\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b1. \u0397 \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03b9\u03ba\u03ae \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae, \u03cc\u03bc\u03c9\u03c2 \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03b5\u03be\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03bd\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1, \u03b5\u03c0\u03b1\u03c1\u03ba\u03ae \u03ae\u03c7\u03bf, \u03b1\u03ba\u03c1\u03af\u03b2\u03b5\u03b9\u03b1, \u03b4\u03b9\u03ba\u03b1\u03b9\u03ce\u03bc\u03b1\u03c4\u03b1 \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03b7 AI \u03c3\u03c4\u03b1 social media;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u03a9\u03c2 \u03b5\u03c0\u03b9\u03c4\u03b1\u03c7\u03c5\u03bd\u03c4\u03ae\u03c2 \u03b3\u03b9\u03b1 \u03b9\u03b4\u03ad\u03b5\u03c2, \u03c0\u03c1\u03ce\u03c4\u03b5\u03c2 \u03b5\u03ba\u03b4\u03bf\u03c7\u03ad\u03c2, \u03c0\u03b1\u03c1\u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2, repurposing \u03ba\u03b1\u03b9 \u03bf\u03bc\u03b1\u03b4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 insights, \u03bc\u03b5 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03b9\u03bd\u03bf \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf \u03b3\u03b9\u03b1 \u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c4\u03b1, \u03cd\u03c6\u03bf\u03c2, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae \u03ba\u03b1\u03c4\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03b7, \u03b4\u03b9\u03ba\u03b1\u03b9\u03ce\u03bc\u03b1\u03c4\u03b1, disclosure \u03ba\u03b1\u03b9 \u03c4\u03b5\u03bb\u03b9\u03ba\u03ae \u03ad\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a4\u03b9 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03c3\u03c4\u03bf influencer marketing;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u0397 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5, \u03c4\u03bf engagement \u03ba\u03b1\u03b9 \u03b7 \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b2\u03b1\u03c1\u03cd\u03c4\u03b7\u03c4\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc followers. \u0397 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae creator \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03bd\u03b1 \u03b5\u03be\u03b5\u03c4\u03ac\u03b6\u03b5\u03b9 \u03c3\u03c5\u03bd\u03ac\u03c6\u03b5\u03b9\u03b1 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd, brand safety \u03ba\u03b1\u03b9 \u03b4\u03b9\u03ba\u03b1\u03b9\u03ce\u03bc\u03b1\u03c4\u03b1 \u03b5\u03c0\u03b1\u03bd\u03b1\u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a4\u03b9 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 community building \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03ac\u03be\u03b7;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u03a3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03c3\u03c5\u03c3\u03c4\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03c3\u03c7\u03cc\u03bb\u03b9\u03b1, \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b1 direct messages, \u03b5\u03bd\u03b5\u03c1\u03b3\u03ad\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03ac\u03bb\u03bf\u03b3\u03bf \u03c0\u03bf\u03c5 \u03c4\u03c1\u03bf\u03c6\u03bf\u03b4\u03bf\u03c4\u03b5\u03af \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf, \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b3\u03bd\u03ce\u03c3\u03b7 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7, \u03bc\u03b5 \u03c3\u03b1\u03c6\u03ae \u03c5\u03c0\u03b5\u03c5\u03b8\u03c5\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c7\u03c1\u03cc\u03bd\u03bf \u03b1\u03c0\u03cc\u03ba\u03c1\u03b9\u03c3\u03b7\u03c2.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf social search;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u039c\u03b5 \u03c6\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc, \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03cc hook, \u03c3\u03b1\u03c6\u03ad\u03c2 spoken \u03ba\u03b1\u03b9 on-screen context, \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ac captions \u03ba\u03b1\u03b9 videos \u03c0\u03bf\u03c5 \u03b1\u03c0\u03b1\u03bd\u03c4\u03bf\u03cd\u03bd \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03b1 \u03c3\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c3\u03c9\u03c3\u03c4\u03cc KPI \u03b3\u03b9\u03b1 social media;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u0395\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03c3\u03c4\u03cc\u03c7\u03bf. Awareness, engagement, intent, leads \u03ba\u03b1\u03b9 revenue \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2. \u0397 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae KPI \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03b7\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03bf tracking.<\/p>\n<\/div>\n<\/details>\n<\/div>\n<\/section>\n<div class=\"td-source-list\">\n<p id=\"piges\" class=\"td-source-list-title\">\u0418\u0437\u0442\u043e\u0447\u043d\u0438\u0446\u0438<\/p>\n<ul>\n<li><a href=\"https:\/\/blog.hubspot.com\/marketing\/social-media-predictions-2017\" target=\"_blank\" rel=\"noopener\">HubSpot \u2014 11 social media trends every marketer should watch in 2026<\/a><\/li>\n<li><a href=\"https:\/\/blog.hubspot.com\/marketing\/hubspot-blog-social-media-marketing-report\" target=\"_blank\" rel=\"noopener\">HubSpot \u2014 2026 Social Media Marketing Report: data from 1,100+ global marketers<\/a><\/li>\n<li><a href=\"https:\/\/sproutsocial.com\/insights\/social-media-trends\/\" target=\"_blank\" rel=\"noopener\">Sprout Social \u2014 7 social media trends you need to know in 2026<\/a><\/li>\n<li><a href=\"https:\/\/sproutsocial.com\/insights\/social-media-video-statistics\/\" target=\"_blank\" rel=\"noopener\">Sprout Social \u2014 Social media video statistics for 2026<\/a><\/li>\n<\/ul>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u039f\u03b9 11 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03b1 social media \u03c4\u03bf 2026: short-form video, \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1, AI, creators, \u03ba\u03bf\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2, social search \u03ba\u03b1\u03b9 \u03b2\u03ac\u03b8\u03bf\u03c2 \u03c3\u03b5 \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1.<\/p>","protected":false},"author":1,"featured_media":97105,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","content-type":"","footnotes":""},"categories":[17366],"tags":[6767,20210,3549,3553,3666],"class_list":["post-96241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-ai-marketing","tag-community-building","tag-content-marketing","tag-influencer-marketing","tag-social-media-marketing"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"_links":{"self":[{"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/posts\/96241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/comments?post=96241"}],"version-history":[{"count":0,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/posts\/96241\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/media\/97105"}],"wp:attachment":[{"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/media?parent=96241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/categories?post=96241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/tags?post=96241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}