{"id":97911,"date":"2026-09-28T11:06:57","date_gmt":"2026-09-28T08:06:57","guid":{"rendered":"https:\/\/twodots.gr\/?p=97911"},"modified":"2026-09-28T11:06:56","modified_gmt":"2026-09-28T08:06:56","slug":"wawa-sparkling-water-optiko-sympan","status":"publish","type":"post","link":"https:\/\/twodots.gr\/bg\/wawa-sparkling-water-optiko-sympan\/","title":{"rendered":"WAWA: \u03cc\u03c4\u03b1\u03bd \u03c4\u03bf sparkling water \u03b1\u03c0\u03bf\u03ba\u03c4\u03ac \u03b4\u03b9\u03ba\u03cc \u03c4\u03bf\u03c5 \u03bf\u03c0\u03c4\u03b9\u03ba\u03cc \u03c3\u03cd\u03bc\u03c0\u03b1\u03bd"},"content":{"rendered":"<div class=\"td-article-lede\">\n<p><strong>\u0391\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7 \u03c0\u03c1\u03ce\u03c4\u03b1:<\/strong> \u03c4\u03bf WAWA \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03bc\u03b9\u03b1 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03cc\u03c4\u03b1\u03bd \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03b9 positioning, packaging, product pages \u03ba\u03b1\u03b9 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03bc\u03b5 \u03bc\u03af\u03b1 \u03ba\u03bf\u03b9\u03bd\u03ae \u03b9\u03b4\u03ad\u03b1. \u03a4\u03bf \u00abWater With Aura\u00bb \u03b4\u03b5\u03bd \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c4\u03b7\u03bd \u03b5\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03b7 \u03c4\u03bf\u03c5 sparkling water\u00b7 \u03b4\u03af\u03bd\u03b5\u03b9 \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03b3\u03b5\u03cd\u03c3\u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc \u03c3\u03c5\u03bd\u03b1\u03af\u03c3\u03b8\u03b7\u03bc\u03b1, \u03b5\u03bd\u03ce \u03c4\u03bf wordmark \u03ba\u03b1\u03b9 \u03b7 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5 collage \u03ba\u03c1\u03b1\u03c4\u03bf\u03cd\u03bd \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b9\u03bc\u03b7 \u03c4\u03b7\u03bd \u03bf\u03b9\u03ba\u03bf\u03b3\u03ad\u03bd\u03b5\u03b9\u03b1.<\/p>\n<\/div>\n<p>\u03a4\u03b9 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03ac\u03c8\u03b5\u03b9 \u03ad\u03bd\u03b1 sparkling water \u03bd\u03b1 \u03bc\u03bf\u03b9\u03ac\u03b6\u03b5\u03b9 \u03bc\u03b5 \u03c4\u03b7 \u00ab\u03c3\u03c9\u03c3\u03c4\u03ae \u03b1\u03bb\u03bb\u03ac \u03b2\u03b1\u03c1\u03b5\u03c4\u03ae\u00bb \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c3\u03c4\u03bf \u03c1\u03ac\u03c6\u03b9; \u03a3\u03c4\u03b7\u03bd \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7 \u03c4\u03bf\u03c5 WAWA, \u03b7 \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7 \u03b4\u03b5\u03bd \u03ae\u03c4\u03b1\u03bd \u03bd\u03b1 \u03ba\u03c1\u03c5\u03c6\u03c4\u03bf\u03cd\u03bd \u03c4\u03b1 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c5\u03b3\u03b5\u03af\u03b1\u03c2, \u03b1\u03bb\u03bb\u03ac \u03bd\u03b1 \u03c0\u03ac\u03c8\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd \u03bf\u03bb\u03cc\u03ba\u03bb\u03b7\u03c1\u03b7 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2. \u0397 Liverpool agency OneMay, \u03c3\u03b5 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03bc\u03b5 \u03c4\u03b7 creative venture company Spark&amp;Ace, \u03b4\u03b7\u03bc\u03b9\u03bf\u03cd\u03c1\u03b3\u03b7\u03c3\u03b5 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03bd\u03ad\u03bf brand \u03bc\u03b9\u03b1 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1, \u03ad\u03bd\u03b1 \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b5\u03c5\u03c1\u03cd\u03c4\u03b5\u03c1\u03bf visual universe \u03c0\u03bf\u03c5 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03b5\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03b3\u03b5\u03cd\u03c3\u03b7 \u03c3\u03b1\u03bd \u03be\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03ae \u03b4\u03b9\u03ac\u03b8\u03b5\u03c3\u03b7.<\/p>\n<p>\u03a4\u03bf case study \u03b1\u03c6\u03bf\u03c1\u03ac \u03ad\u03bd\u03b1 brand sparkling water \u03c0\u03bf\u03c5 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03b8\u03b7\u03ba\u03b5 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03bf\u03b4\u03bf\u03c3\u03c6\u03b1\u03b9\u03c1\u03af\u03c3\u03c4\u03c1\u03b9\u03b1 Sam Kerr. \u0397 \u03ba\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03ae \u03b9\u03b4\u03ad\u03b1 \u03bf\u03bd\u03bf\u03bc\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 <strong>Water With Aura<\/strong>. \u0394\u03b5\u03bd \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b1\u03c0\u03bb\u03ce\u03c2 \u03c9\u03c2 slogan: \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03ba\u03b9\u03bd\u03b7\u03b8\u03b5\u03af \u03b7 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1 \u03c4\u03b7\u03c2 \u03c3\u03c4\u03ad\u03c1\u03b7\u03c3\u03b7\u03c2 \u03c0\u03c1\u03bf\u03c2 \u03c4\u03b7 \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03af\u03b1\u03c2. \u0393\u03b9\u03b1 \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b5\u03c2 brands, marketers \u03ba\u03b1\u03b9 e-commerce \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2, \u03b7 \u03b1\u03be\u03af\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03bf\u03c2 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03ba\u03c5\u03c1\u03af\u03c9\u03c2 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7 \u03bc\u03b5\u03c4\u03b1\u03c4\u03cc\u03c0\u03b9\u03c3\u03b7.<\/p>\n<div class=\"td-article-toc\">\n<div class=\"td-toc-title\">\u0421\u044a\u0434\u044a\u0440\u0436\u0430\u043d\u0438\u0435<\/div>\n<ul>\n<li><a href=\"#apo-ligotero-stin-epilogi\">\u0391\u03c0\u03cc \u03c4\u03bf \u00ab\u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03bf\u00bb \u03c3\u03c4\u03bf \u00ab\u03b8\u03ad\u03bb\u03c9 \u03bd\u03b1 \u03c4\u03bf \u03b4\u03b9\u03b1\u03bb\u03ad\u03be\u03c9\u00bb<\/a><\/li>\n<li><a href=\"#water-with-aura-platforma\">\u03a4\u03bf Water With Aura \u03c9\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03bc\u03ac\u03c1\u03ba\u03b1\u03c2<\/a><\/li>\n<li><a href=\"#pente-geyseis-pente-diatheseis\">\u03a0\u03ad\u03bd\u03c4\u03b5 \u03b3\u03b5\u03cd\u03c3\u03b5\u03b9\u03c2, \u03c0\u03ad\u03bd\u03c4\u03b5 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b5\u03b9\u03c2<\/a><\/li>\n<li><a href=\"#wordmark-anagnorisimotita\">\u03a4\u03bf wordmark \u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1<\/a><\/li>\n<li><a href=\"#surreal-collage-yposchesi\">\u0393\u03b9\u03b1\u03c4\u03af \u03c4\u03bf surreal collage \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7<\/a><\/li>\n<li><a href=\"#synaisthima-prin-proti-goulia\">\u03a4\u03bf \u03c3\u03c5\u03bd\u03b1\u03af\u03c3\u03b8\u03b7\u03bc\u03b1 \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b3\u03bf\u03c5\u03bb\u03b9\u03ac<\/a><\/li>\n<li><a href=\"#apo-can-sto-campaign\">\u03a3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2 \u03c0\u03bf\u03c5 \u03c4\u03b1\u03be\u03b9\u03b4\u03b5\u03cd\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf can \u03c3\u03c4\u03bf campaign<\/a><\/li>\n<li><a href=\"#product-pages-paid-social\">\u03a4\u03b9 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03b3\u03b9\u03b1 product pages \u03ba\u03b1\u03b9 paid social<\/a><\/li>\n<li><a href=\"#checklist-visual-universe\">\u0388\u03be\u03b9 \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03c1\u03b9\u03bd \u03c7\u03c4\u03b9\u03c3\u03c4\u03b5\u03af \u03c4\u03bf visual universe<\/a><\/li>\n<li><a href=\"#ousia-case-brands\">\u0397 \u03bf\u03c5\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5 case \u03b3\u03b9\u03b1 brands \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03bf\u03c5\u03bd \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03ae\u03c1\u03b1<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"apo-ligotero-stin-epilogi\">\u0391\u03c0\u03cc \u03c4\u03bf \u00ab\u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03bf\u00bb \u03c3\u03c4\u03bf \u00ab\u03b8\u03ad\u03bb\u03c9 \u03bd\u03b1 \u03c4\u03bf \u03b4\u03b9\u03b1\u03bb\u03ad\u03be\u03c9\u00bb<\/h2>\n<p>\u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03bf Design Week \u03ba\u03b1\u03b9 \u03c4\u03bf \u03b5\u03c0\u03af\u03c3\u03b7\u03bc\u03bf case study \u03c4\u03b7\u03c2 OneMay, \u03bf\u03b9 \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ad\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c2 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1\u03c2 \u03c3\u03c5\u03c7\u03bd\u03ac \u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03ae\u03c0\u03b9\u03bf\u03c5\u03c2 \u03bf\u03c0\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03ba\u03ce\u03b4\u03b9\u03ba\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ac \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03cc\u03c0\u03c9\u03c2 \u03bf\u03b9 \u03c7\u03b1\u03bc\u03b7\u03bb\u03ad\u03c2 \u03b8\u03b5\u03c1\u03bc\u03af\u03b4\u03b5\u03c2, \u03b7 \u03bc\u03b7\u03b4\u03b5\u03bd\u03b9\u03ba\u03ae \u03b6\u03ac\u03c7\u03b1\u03c1\u03b7 \u03ba\u03b1\u03b9 \u03b7 \u03b1\u03c0\u03bf\u03c5\u03c3\u03af\u03b1 \u03b5\u03bd\u03bf\u03c7\u03ae\u03c2. \u03a4\u03bf WAWA \u03b4\u03b5\u03bd \u03b1\u03c0\u03bf\u03c1\u03c1\u03af\u03c0\u03c4\u03b5\u03b9 \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac. \u0395\u03c0\u03b9\u03bb\u03ad\u03b3\u03b5\u03b9, \u03cc\u03bc\u03c9\u03c2, \u03bd\u03b1 \u03bc\u03b7\u03bd \u03b1\u03c6\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b7 \u03bc\u03ac\u03c1\u03ba\u03b1 \u03bd\u03b1 \u03bf\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03b1\u03c0\u03cc \u03cc\u03c3\u03b1 \u03b4\u03b5\u03bd \u03c0\u03b5\u03c1\u03b9\u03ad\u03c7\u03b5\u03b9 \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd.<\/p>\n<p>\u0397 \u03c6\u03b9\u03bb\u03bf\u03b4\u03bf\u03be\u03af\u03b1 \u03ae\u03c4\u03b1\u03bd \u03bd\u03b1 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b5\u03af \u03c4\u03bf sparkling water \u03c9\u03c2 \u03c3\u03ba\u03cc\u03c0\u03b9\u03bc\u03b7 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03c9\u03c2 \u03bb\u03cd\u03c3\u03b7 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7\u03c2. \u0391\u03c5\u03c4\u03ae \u03b7 \u03b4\u03b9\u03ac\u03ba\u03c1\u03b9\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03b3\u03b9\u03b1 \u03c4\u03bf positioning. \u0388\u03bd\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03c0\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03b5\u03c4\u03b1\u03b9 \u03ba\u03c5\u03c1\u03af\u03c9\u03c2 \u03c9\u03c2 \u00ab\u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03bf \u03ad\u03bd\u03bf\u03c7\u03bf\u00bb \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c1\u03ba\u03ce\u03c2 \u03bc\u03b5 \u03ba\u03ac\u03c4\u03b9 \u03c0\u03b9\u03bf \u03b1\u03c0\u03bf\u03bb\u03b1\u03c5\u03c3\u03c4\u03b9\u03ba\u03cc. \u0388\u03bd\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03c0\u03bf\u03c5 \u03b1\u03c0\u03bf\u03ba\u03c4\u03ac \u03b4\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5 \u03b4\u03b9\u03ac\u03b8\u03b5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c4\u03bf\u03c5 \u03c3\u03c5\u03bc\u03b2\u03bf\u03bb\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae \u03bd\u03b1 \u03c4\u03bf \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9 \u03b3\u03b9\u03b1 \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9.<\/p>\n<p>\u0397 \u03af\u03b4\u03b9\u03b1 \u03b1\u03c1\u03c7\u03ae \u03b1\u03c6\u03bf\u03c1\u03ac \u03ba\u03ac\u03b8\u03b5 <a href=\"https:\/\/twodots.gr\/kit-studio-st-john-anti-bland-rebrand-ecommerce-branding\/\">e-commerce brand \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03b5\u03b9 \u03bd\u03b1 \u03be\u03b5\u03c6\u03cd\u03b3\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf \u00ab\u03cc\u03bc\u03bf\u03c1\u03c6\u03bf \u03b1\u03bb\u03bb\u03ac \u03b3\u03b5\u03bd\u03b9\u03ba\u03cc\u00bb branding<\/a>: \u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ac \u03b1\u03c0\u03cc \u03c4\u03bf \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03b1\u03bd\u03c4\u03af\u03bb\u03b7\u03c8\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03b5\u03b9 \u03bd\u03b1 \u03bb\u03cd\u03c3\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03b1\u03c0\u03cc \u03bc\u03b9\u03b1 \u03c4\u03c5\u03c7\u03b1\u03af\u03b1 \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae \u03c4\u03ac\u03c3\u03b7.<\/p>\n<aside class=\"td-article-note\"><strong>\u038c\u03c1\u03b9\u03bf \u03c4\u03b7\u03c2 \u03b1\u03c0\u03cc\u03b4\u03b5\u03b9\u03be\u03b7\u03c2:<\/strong> \u03bf\u03b9 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03b5\u03c2 \u03c0\u03b7\u03b3\u03ad\u03c2 \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03b9\u03ce\u03bd\u03bf\u03c5\u03bd \u03c4\u03bf \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc \u03c3\u03ba\u03b5\u03c0\u03c4\u03b9\u03ba\u03cc \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ad\u03c2 \u03c4\u03b7\u03c2 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2, \u03cc\u03c7\u03b9 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2, brand lift \u03ae conversion rate. \u03a4\u03bf WAWA \u03b5\u03af\u03bd\u03b1\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03c9\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd, \u03cc\u03c7\u03b9 \u03c9\u03c2 \u03b1\u03c0\u03bf\u03b4\u03b5\u03b4\u03b5\u03b9\u03b3\u03bc\u03ad\u03bd\u03b7 \u03c3\u03c5\u03bd\u03c4\u03b1\u03b3\u03ae \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2.<\/aside>\n<h2 id=\"water-with-aura-platforma\">\u03a4\u03bf Water With Aura \u03c9\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03bc\u03ac\u03c1\u03ba\u03b1\u03c2<\/h2>\n<p>\u03a4\u03bf \u03cc\u03bd\u03bf\u03bc\u03b1 Water With Aura \u03c3\u03c5\u03bc\u03c0\u03c5\u03ba\u03bd\u03ce\u03bd\u03b5\u03b9 \u03c4\u03bf\u03bd \u03c3\u03c4\u03cc\u03c7\u03bf: \u03c4\u03bf \u03bd\u03b5\u03c1\u03cc \u03b1\u03c0\u03bf\u03ba\u03c4\u03ac \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1, \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03ae\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03c4\u03bc\u03cc\u03c3\u03c6\u03b1\u03b9\u03c1\u03b1. \u0397 \u03bb\u03ad\u03be\u03b7 \u00abaura\u00bb \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c3\u03c4\u03bf brand \u03bd\u03b1 \u03bc\u03b9\u03bb\u03ae\u03c3\u03b5\u03b9 \u03b3\u03b9\u03b1 \u03c3\u03c5\u03bd\u03b1\u03af\u03c3\u03b8\u03b7\u03bc\u03b1 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03bb\u03b5\u03af\u03c8\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c0\u03bb\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2. \u03a0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c7\u03ce\u03c1\u03bf \u03b3\u03b9\u03b1 \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03b5\u03ba\u03c6\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2 \u03ba\u03ac\u03c4\u03c9 \u03b1\u03c0\u03cc \u03bc\u03af\u03b1 \u03ba\u03bf\u03b9\u03bd\u03ae \u03bf\u03bc\u03c0\u03c1\u03ad\u03bb\u03b1.<\/p>\n<p>\u0393\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03bf\u03bc\u03ac\u03b4\u03b1 marketing, \u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ac \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03b5 tagline \u03ba\u03b1\u03b9 brand platform \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae. \u0388\u03bd\u03b1 tagline \u03c4\u03b5\u03bb\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c3\u03c5\u03c7\u03bd\u03ac \u03c0\u03ac\u03bd\u03c9 \u03c3\u03c4\u03b7 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1 \u03ae \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7. \u039c\u03b9\u03b1 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ba\u03b1\u03b8\u03bf\u03b4\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c4\u03bf naming, \u03c4\u03b1 \u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03b1, \u03c4\u03bf art direction, \u03c4\u03bf\u03bd \u03c4\u03cc\u03bd\u03bf \u03c4\u03c9\u03bd captions, \u03c4\u03bf merchandise \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1. \u03a3\u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b7 \u03c4\u03b7\u03c2 OneMay, \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03b1\u03c5\u03c4\u03ae \u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03bb\u03b9\u03bc\u03ac\u03ba\u03c9\u03c3\u03b7\u03c2 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03c3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2.<\/p>\n<p>\u0397 \u03c6\u03c1\u03ac\u03c3\u03b7 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03ad\u03bd\u03b1\u03bd \u03ba\u03b1\u03bd\u03cc\u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7\u03c2: \u03ba\u03ac\u03b8\u03b5 \u03bd\u03ad\u03b1 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03af\u03bd\u03b5\u03b9 \u03c3\u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u00ab\u03b1\u03cd\u03c1\u03b1\u00bb. \u0391\u03bd \u03ad\u03bd\u03b1 asset \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc \u03ae \u03b1\u03c0\u03bb\u03ce\u03c2 \u03c5\u03b3\u03b9\u03b5\u03b9\u03bd\u03cc, \u03b4\u03b5\u03bd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c4\u03b5\u03af \u03c0\u03bb\u03ae\u03c1\u03c9\u03c2 \u03c4\u03b7\u03bd \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7. \u0391\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03c3\u03b5 \u03c3\u03cd\u03bd\u03b8\u03b5\u03c4\u03b5\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ad\u03c2, \u03cc\u03c0\u03bf\u03c5 \u03c0\u03bf\u03bb\u03bb\u03bf\u03af \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03c4\u03b5\u03c2 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03ba\u03bf\u03b9\u03bd\u03cc \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ac\u03c2. \u0388\u03bd\u03b1 \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03bf \u03bc\u03ac\u03b8\u03b7\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03ba\u03bb\u03b9\u03bc\u03ac\u03ba\u03c9\u03c3\u03b7 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf <a href=\"https:\/\/twodots.gr\/visual-system-imperial-college-london\/\">visual system \u03c4\u03b7\u03c2 Imperial College London<\/a>: \u03b7 \u03c3\u03c5\u03bd\u03bf\u03c7\u03ae \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03bf\u03cd\u03c2 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2, \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ac \u03b1\u03c1\u03c7\u03b5\u03af\u03b1.<\/p>\n<h2 id=\"pente-geyseis-pente-diatheseis\">\u03a0\u03ad\u03bd\u03c4\u03b5 \u03b3\u03b5\u03cd\u03c3\u03b5\u03b9\u03c2, \u03c0\u03ad\u03bd\u03c4\u03b5 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b5\u03b9\u03c2<\/h2>\n<p>\u0397 \u03c3\u03b5\u03b9\u03c1\u03ac \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03bf\u03b9 \u03c0\u03b7\u03b3\u03ad\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b1 <strong>Sunset Drive, Garden of Zen, Purple Haze, Palm Halo<\/strong> \u0438 <strong>Zing of Life<\/strong>. \u039a\u03ac\u03b8\u03b5 \u03c0\u03b1\u03c1\u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c9\u03c2 \u03be\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03cc mood, \u03cc\u03c7\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03c9\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03bf\u03c2 \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 \u03ba\u03bf\u03b9\u03bd\u03cc flavour label. \u03a4\u03b1 \u03bf\u03bd\u03cc\u03bc\u03b1\u03c4\u03b1 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03bf\u03c5\u03bd \u03c3\u03ba\u03b7\u03bd\u03ad\u03c2 \u03ae \u03c8\u03c5\u03c7\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03b5\u03c4\u03bf\u03b9\u03bc\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03bf \u03ad\u03b4\u03b1\u03c6\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc \u03b5\u03b9\u03ba\u03b1\u03c3\u03c4\u03b9\u03ba\u03cc \u03ba\u03cc\u03c3\u03bc\u03bf.<\/p>\n<p>\u0391\u03c5\u03c4\u03cc \u03b2\u03bf\u03b7\u03b8\u03ac \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03bf portfolio, \u03b1\u03bb\u03bb\u03ac \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03b5\u03af \u03ba\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b5\u03bd\u03b9\u03b1\u03af\u03b1 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae: \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03b1\u03bd\u03ae\u03ba\u03bf\u03c5\u03bd \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03bf\u03b9\u03ba\u03bf\u03b3\u03ad\u03bd\u03b5\u03b9\u03b1 \u03b1\u03c0\u03cc \u03c0\u03b1\u03c1\u03ac\u03be\u03b5\u03bd\u03bf\u03c5\u03c2, \u03c6\u03c9\u03c4\u03b5\u03b9\u03bd\u03bf\u03cd\u03c2 \u03bc\u03b9\u03ba\u03c1\u03cc\u03ba\u03bf\u03c3\u03bc\u03bf\u03c5\u03c2. \u03a3\u03b5 \u03ad\u03bd\u03b1 e-shop, \u03bc\u03b9\u03b1 \u03c4\u03ad\u03c4\u03bf\u03b9\u03b1 \u03b4\u03bf\u03bc\u03ae \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c6\u03c1\u03b1\u03c3\u03c4\u03b5\u03af \u03c3\u03b5 product cards \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c9\u03c2 \u03c3\u03c5\u03b3\u03b3\u03b5\u03bd\u03b9\u03ba\u03ac, \u03b5\u03bd\u03ce \u03ba\u03ac\u03b8\u03b5 SKU \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03b5\u03cd\u03ba\u03bf\u03bb\u03bf \u03bd\u03b1 \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03c3\u03b5\u03b9. \u03a0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c0\u03b9\u03b8\u03b1\u03bd\u03ae \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03c4\u03bf\u03c5 \u03c3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2, \u03cc\u03c7\u03b9 \u03b3\u03b9\u03b1 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03b1\u03c6\u03ae \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u03c2 \u03c3\u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03c4\u03bf\u03c5 WAWA.<\/p>\n<div class=\"td-comparison td-comparison-cards td-comparison-cards--horizontal\">\n<div class=\"td-comparison-grid td-comparison-grid-three\">\n<div class=\"td-platform-card\">\n<p class=\"td-comparison-title\">\u03a3\u03c4\u03b1\u03b8\u03b5\u03c1\u03cc\u03c2 \u03c0\u03c5\u03c1\u03ae\u03bd\u03b1\u03c2<\/p>\n<p>\u03a4\u03bf \u03b5\u03ba\u03c6\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03cc wordmark, \u03b7 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5 collage \u03ba\u03b1\u03b9 \u03b7 \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7 Water With Aura \u03ba\u03c1\u03b1\u03c4\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03bf\u03b9\u03ba\u03bf\u03b3\u03ad\u03bd\u03b5\u03b9\u03b1 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b9\u03bc\u03b7 \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03b3\u03b5\u03cd\u03c3\u03b7.<\/p>\n<div class=\"td-badge-row\"><span class=\"td-badge\">Wordmark<\/span><span class=\"td-badge\">\u039a\u03bf\u03b9\u03bd\u03ae \u03b9\u03b4\u03ad\u03b1<\/span><\/div>\n<\/div>\n<div class=\"td-platform-card td-platform-card--navy\">\n<p class=\"td-comparison-title\">\u0395\u03bb\u03b5\u03b3\u03c7\u03cc\u03bc\u03b5\u03bd\u03b7 \u03bc\u03b5\u03c4\u03b1\u03b2\u03bb\u03b7\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1<\/p>\n<p>\u038c\u03bd\u03bf\u03bc\u03b1, \u03c7\u03c1\u03c9\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03ad\u03bd\u03c4\u03b1\u03c3\u03b7, \u03b1\u03bd\u03c4\u03b9\u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03b1 \u03ba\u03b1\u03b9 mood \u03b1\u03bb\u03bb\u03ac\u03b6\u03bf\u03c5\u03bd \u03b1\u03bd\u03ac SKU, \u03ce\u03c3\u03c4\u03b5 \u03bf \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03ae\u03c2 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03ba\u03c1\u03af\u03bd\u03b5\u03b9 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c4\u03bf\u03c5.<\/p>\n<div class=\"td-badge-row\"><span class=\"td-badge\">\u0393\u03b5\u03cd\u03c3\u03b7<\/span><span class=\"td-badge\">\u0394\u03b9\u03ac\u03b8\u03b5\u03c3\u03b7<\/span><\/div>\n<\/div>\n<div class=\"td-platform-card\">\n<p class=\"td-comparison-title\">\u0388\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2 \u03c3\u03c4\u03bf \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9<\/p>\n<p>\u039a\u03ac\u03b8\u03b5 \u03c0\u03b1\u03c1\u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03c3\u03b1\u03c6\u03ae\u03c2 \u03c3\u03b5 \u03c1\u03ac\u03c6\u03b9, product thumbnail, mobile \u03bf\u03b8\u03cc\u03bd\u03b7, paid social \u03ba\u03b1\u03b9 \u03b5\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1.<\/p>\n<div class=\"td-badge-row\"><span class=\"td-badge\">\u0391\u03bd\u03b1\u03b3\u03bd\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1<\/span><span class=\"td-badge\">\u03a3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"wordmark-anagnorisimotita\">\u03a4\u03bf wordmark \u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1<\/h2>\n<p>\u03a3\u03c4\u03bf \u03ba\u03ad\u03bd\u03c4\u03c1\u03bf \u03c4\u03bf\u03c5 packaging \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b1\u03c0\u03b1\u03bb\u03cc, \u03b5\u03ba\u03c6\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03cc wordmark \u03bc\u03b5 \u03c3\u03c4\u03c1\u03bf\u03b3\u03b3\u03c5\u03bb\u03b5\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c6\u03cc\u03c1\u03bc\u03b5\u03c2. \u0397 OneMay \u03c3\u03b7\u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf \u03c3\u03c7\u03b5\u03b4\u03af\u03b1\u03c3\u03b5 \u03b3\u03b9\u03b1 \u03c5\u03c8\u03b7\u03bb\u03ae \u03bf\u03c1\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03ac\u03bd\u03c9 \u03c3\u03c4\u03bf \u03ba\u03bf\u03c5\u03c4\u03af. \u0391\u03c5\u03c4\u03cc\u03c2 \u03bf \u03c1\u03cc\u03bb\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf\u03c2 \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03c4\u03bf \u03c5\u03c0\u03cc\u03bb\u03bf\u03b9\u03c0\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03ba\u03cc\u03c0\u03b9\u03bc\u03b1 \u03c0\u03bb\u03bf\u03cd\u03c3\u03b9\u03bf, \u03ad\u03bd\u03c4\u03bf\u03bd\u03bf \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc \u03b1\u03c0\u03cc \u03ba\u03c9\u03b4\u03b9\u03ba\u03cc \u03c3\u03b5 \u03ba\u03c9\u03b4\u03b9\u03ba\u03cc.<\/p>\n<p>\u038c\u03c4\u03b1\u03bd \u03c4\u03bf art direction \u03bc\u03b5\u03c4\u03b1\u03b2\u03ac\u03bb\u03bb\u03b5\u03c4\u03b1\u03b9, \u03c4\u03bf \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03c1\u03b1\u03c4\u03ac \u03c4\u03b7 \u03bc\u03bd\u03ae\u03bc\u03b7 \u03c4\u03b7\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b1\u03c2. \u03a4\u03bf WAWA \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u00ab\u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03cc\u03c2 \u03c0\u03c5\u03c1\u03ae\u03bd\u03b1\u03c2, \u03bc\u03b5\u03c4\u03b1\u03b2\u03b1\u03bb\u03bb\u03cc\u03bc\u03b5\u03bd\u03bf\u03c2 \u03ba\u03cc\u03c3\u03bc\u03bf\u03c2\u00bb. \u0393\u03b9\u03b1 packaging teams, \u03b7 \u03b1\u03c1\u03c7\u03ae \u03b1\u03c5\u03c4\u03ae \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2 \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae: \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03c4\u03bf brand \u03b5\u03c5\u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03c4\u03bf \u03cc\u03c4\u03b1\u03bd \u03b7 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1 \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03b7\u03b8\u03b5\u03af \u03bc\u03b9\u03ba\u03c1\u03ae, \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c4\u03b7\u03b8\u03b5\u03af \u03b4\u03af\u03c0\u03bb\u03b1 \u03c3\u03b5 \u03ac\u03bb\u03bb\u03b5\u03c2 \u03ae \u03bc\u03b5\u03c4\u03b1\u03c6\u03b5\u03c1\u03b8\u03b5\u03af \u03c3\u03b5 thumbnail;<\/p>\n<p>\u0397 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03c5\u03bc\u03ad\u03bd\u03b7 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b7 \u03b4\u03b5\u03bd \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 shelf visibility \u03bf\u03cd\u03c4\u03b5 \u03b4\u03bf\u03ba\u03b9\u03bc\u03ad\u03c2 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2. \u0395\u03c0\u03bf\u03bc\u03ad\u03bd\u03c9\u03c2, \u03b7 \u03c5\u03c8\u03b7\u03bb\u03ae \u03bf\u03c1\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03c4\u03b7\u03c2 OneMay. \u0397 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03af\u03b4\u03bf\u03c3\u03b7 \u03b8\u03b1 \u03c7\u03c1\u03b5\u03b9\u03b1\u03b6\u03cc\u03c4\u03b1\u03bd \u03be\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03ae \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b1 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1 \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03b1, \u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03b3\u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03ba\u03b4\u03bf\u03c7\u03ad\u03c2.<\/p>\n<h2 id=\"surreal-collage-yposchesi\">\u0393\u03b9\u03b1\u03c4\u03af \u03c4\u03bf surreal collage \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7<\/h2>\n<p>\u039f\u03b9 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b5\u03c2 \u03c3\u03c5\u03bd\u03b4\u03c5\u03ac\u03b6\u03bf\u03c5\u03bd \u03ba\u03bf\u03c1\u03b5\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c0\u03b1\u03bb\u03ad\u03c4\u03b5\u03c2 \u03bc\u03b5 \u03c3\u03bf\u03c5\u03c1\u03b5\u03b1\u03bb\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac collages. \u0391\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03c4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c4\u03bf Design Week \u03b2\u03c1\u03af\u03c3\u03ba\u03bf\u03bd\u03c4\u03b1\u03b9 koalas \u03bc\u03b5 \u03c4\u03c1\u03b9\u03c3\u03b4\u03b9\u03ac\u03c3\u03c4\u03b1\u03c4\u03b1 \u03b3\u03c5\u03b1\u03bb\u03b9\u03ac, retro \u03bf\u03c7\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c3\u03b5 \u03c4\u03bf\u03c0\u03af\u03b1 \u03b5\u03c1\u03ae\u03bc\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03ba\u03bf\u03c3\u03bc\u03b9\u03ba\u03ad\u03c2 \u03c6\u03b9\u03b3\u03bf\u03cd\u03c1\u03b5\u03c2. \u039f\u03b9 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b5\u03c2 \u03b4\u03b5\u03bd \u03b5\u03be\u03b7\u03b3\u03bf\u03cd\u03bd \u03ba\u03c5\u03c1\u03b9\u03bf\u03bb\u03b5\u03ba\u03c4\u03b9\u03ba\u03ac \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd. \u039a\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03bf \u03c3\u03c5\u03bd\u03b1\u03af\u03c3\u03b8\u03b7\u03bc\u03b1 \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03b1\u03c5\u03c4\u03cc.<\/p>\n<p>\u0397 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c5\u03c0\u03b7\u03c1\u03b5\u03c4\u03b5\u03af \u03c4\u03bf Water With Aura \u03bc\u03b5 \u03b4\u03cd\u03bf \u03c4\u03c1\u03cc\u03c0\u03bf\u03c5\u03c2. \u03a0\u03c1\u03ce\u03c4\u03bf\u03bd, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03ac\u03bc\u03b5\u03c3\u03b7 \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03ae\u03c3\u03c5\u03c7\u03bf\u03c5\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03bf\u03cd\u03c2 \u03ba\u03ce\u03b4\u03b9\u03ba\u03b5\u03c2 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1\u03c2. \u0394\u03b5\u03cd\u03c4\u03b5\u03c1\u03bf\u03bd, \u03c0\u03b1\u03c1\u03ac\u03b3\u03b5\u03b9 \u03c5\u03bb\u03b9\u03ba\u03cc \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03c3\u03b5\u03b9 \u03c0\u03ad\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1. \u0388\u03bd\u03b1 collage \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c3\u03c5\u03bd\u03b1\u03c1\u03bc\u03bf\u03bb\u03bf\u03b3\u03b7\u03b8\u03b5\u03af, \u03bd\u03b1 \u03ba\u03b9\u03bd\u03b7\u03b8\u03b5\u03af, \u03bd\u03b1 \u03bc\u03b5\u03b3\u03b1\u03bb\u03ce\u03c3\u03b5\u03b9 \u03c3\u03b5 billboard \u03ae \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c6\u03b5\u03c1\u03b8\u03b5\u03af \u03c3\u03b5 \u03cd\u03c6\u03b1\u03c3\u03bc\u03b1 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03b5\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03bc\u03b9\u03b1 \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1 \u03c4\u03bf\u03c5 \u03ba\u03bf\u03c5\u03c4\u03b9\u03bf\u03cd.<\/p>\n<p>\u0393\u03b9\u03b1 \u03ac\u03bb\u03bb\u03b1 brands, \u03b4\u03b5\u03bd \u03c0\u03c1\u03bf\u03ba\u03cd\u03c0\u03c4\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf surreal \u03cd\u03c6\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b8\u03bf\u03bb\u03b9\u03ba\u03ae \u03bb\u03cd\u03c3\u03b7. \u03a4\u03bf \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03af\u03c7\u03b9\u03c3\u03b7 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2: \u03b7 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03bf\u03c1\u03b1\u03c4\u03ae \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03b7\u03c4\u03ae \u03b8\u03ad\u03c3\u03b7. \u0391\u03bd \u03b7 \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u00ab\u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1, \u03b4\u03b9\u03b1\u03c3\u03ba\u03ad\u03b4\u03b1\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u00bb, \u03c4\u03cc\u03c4\u03b5 \u03ad\u03bd\u03b1 \u03bf\u03c5\u03b4\u03ad\u03c4\u03b5\u03c1\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03b8\u03b1 \u03c4\u03b7\u03bd \u03c5\u03c0\u03bf\u03bd\u03cc\u03bc\u03b5\u03c5\u03b5.<\/p>\n<h2 id=\"synaisthima-prin-proti-goulia\">\u03a4\u03bf \u03c3\u03c5\u03bd\u03b1\u03af\u03c3\u03b8\u03b7\u03bc\u03b1 \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b3\u03bf\u03c5\u03bb\u03b9\u03ac<\/h2>\n<p>\u039f Lee Weaver, co-founder \u03ba\u03b1\u03b9 creative director \u03c4\u03b7\u03c2 OneMay, \u03b5\u03be\u03b7\u03b3\u03b5\u03af \u03cc\u03c4\u03b9 \u03bf \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2 \u03ad\u03c0\u03c1\u03b5\u03c0\u03b5 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03ba\u03b1\u03bb\u03b5\u03af \u03c3\u03c5\u03bd\u03b1\u03b9\u03c3\u03b8\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03c4\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03c0\u03c1\u03b9\u03bd \u03b1\u03bd\u03bf\u03af\u03be\u03b5\u03b9 \u03c4\u03bf \u03ba\u03bf\u03c5\u03c4\u03af. \u0397 \u03b4\u03b9\u03ac\u03ba\u03c1\u03b9\u03c3\u03b7 \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03c4\u03b7 \u03b3\u03b5\u03cd\u03c3\u03b7 \u03c9\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c3\u03c5\u03bd\u03b1\u03af\u03c3\u03b8\u03b7\u03bc\u03b1 \u03c9\u03c2 brand \u03b1\u03c0\u03bf\u03c4\u03c5\u03c0\u03ce\u03bd\u03b5\u03b9 \u03bc\u03b5 \u03b1\u03ba\u03c1\u03af\u03b2\u03b5\u03b9\u03b1 \u03c4\u03b7 \u03b4\u03bf\u03c5\u03bb\u03b5\u03b9\u03ac \u03c4\u03b7\u03c2 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2.<\/p>\n<p>\u039f \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2 \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2. \u039c\u03c0\u03bf\u03c1\u03b5\u03af \u03cc\u03bc\u03c9\u03c2 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03b4\u03bf\u03ba\u03af\u03b1, \u03bd\u03b1 \u03b4\u03ce\u03c3\u03b5\u03b9 \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03c3\u03c4\u03b7 \u03b4\u03bf\u03ba\u03b9\u03bc\u03ae \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03b5\u03b9 \u03c4\u03bf\u03bd \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03ae \u03bd\u03b1 \u03b5\u03be\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c4\u03bf\u03c5 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b5\u03bb\u03ba\u03c5\u03c3\u03c4\u03b9\u03ba\u03ae. \u03a3\u03b5 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03cc\u03c0\u03bf\u03c5 \u03c4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ac \u03bf\u03c6\u03ad\u03bb\u03b7 \u03b1\u03bd\u03c4\u03b9\u03b3\u03c1\u03ac\u03c6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1 \u03c3\u03c4\u03b7 \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1 \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2, \u03c4\u03bf \u03bd\u03cc\u03b7\u03bc\u03b1 \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03c0\u03b5\u03b4\u03af\u03bf \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2.<\/p>\n<p>\u0397 \u03c5\u03c0\u03b5\u03cd\u03b8\u03c5\u03bd\u03b7 \u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7 \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03ad\u03bd\u03b1 \u03cc\u03c1\u03b9\u03bf: \u03bf\u03b9 \u03c0\u03b7\u03b3\u03ad\u03c2 \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03b9\u03ce\u03bd\u03bf\u03c5\u03bd \u03c4\u03bf \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc \u03c3\u03ba\u03b5\u03c0\u03c4\u03b9\u03ba\u03cc, \u03cc\u03c7\u03b9 \u03c4\u03bf \u03c0\u03ce\u03c2 \u03b1\u03bd\u03c4\u03ad\u03b4\u03c1\u03b1\u03c3\u03b1\u03bd \u03bf\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2. \u0388\u03bd\u03b1 brand \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03c3\u03b5 \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b7 \u03ba\u03b1\u03c4\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03b7 \u03b8\u03b1 \u03c7\u03c1\u03b5\u03b9\u03b1\u03b6\u03cc\u03c4\u03b1\u03bd \u03bd\u03b1 \u03b4\u03bf\u03ba\u03b9\u03bc\u03ac\u03c3\u03b5\u03b9 \u03b1\u03bd \u03c4\u03bf \u03b5\u03c0\u03b9\u03b4\u03b9\u03c9\u03ba\u03cc\u03bc\u03b5\u03bd\u03bf \u03c3\u03c5\u03bd\u03b1\u03af\u03c3\u03b8\u03b7\u03bc\u03b1 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03c1\u03ac\u03b3\u03bc\u03b1\u03c4\u03b9 \u03b1\u03bd\u03c4\u03b9\u03bb\u03b7\u03c0\u03c4\u03cc \u03b1\u03c0\u03cc \u03c4\u03bf \u03b4\u03b9\u03ba\u03cc \u03c4\u03bf\u03c5 \u03ba\u03bf\u03b9\u03bd\u03cc.<\/p>\n<h2 id=\"apo-can-sto-campaign\">\u03a3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2 \u03c0\u03bf\u03c5 \u03c4\u03b1\u03be\u03b9\u03b4\u03b5\u03cd\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf can \u03c3\u03c4\u03bf campaign<\/h2>\n<p>\u0397 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03c3\u03c4\u03b7\u03ba\u03b5 \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b5\u03c0\u03b5\u03ba\u03c4\u03b5\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 digital content, merchandise \u03ba\u03b1\u03b9 out-of-home \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1. \u03a4\u03b1 graphics \u03c4\u03bf\u03c5 collage \u03bc\u03b5\u03c4\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 printed T-shirts \u03ba\u03b1\u03b9 tote bags, \u03b5\u03bd\u03ce \u03c3\u03c4\u03b1 billboards \u03c3\u03c5\u03bd\u03b4\u03c5\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c3\u03cd\u03bd\u03c4\u03bf\u03bc\u03b1 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1. \u0397 \u03af\u03b4\u03b9\u03b1 \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03ad\u03c4\u03c3\u03b9 \u03bd\u03b1 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03ba\u03bb\u03af\u03bc\u03b1\u03ba\u03b1 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03c7\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf\u03bd \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03ae\u03c1\u03b1 \u03c4\u03b7\u03c2.<\/p>\n<p>\u039f Martin Porter, co-founder \u03c4\u03b7\u03c2 OneMay, \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03ba\u03bf\u03c5\u03c4\u03af \u03c9\u03c2 \u03b4\u03b9\u03ba\u03cc \u03c4\u03bf\u03c5 \u03bc\u03b9\u03ba\u03c1\u03cc \u03ba\u03cc\u03c3\u03bc\u03bf: \u03c6\u03c9\u03c4\u03b5\u03b9\u03bd\u03cc, \u03c0\u03b1\u03c1\u03ac\u03be\u03b5\u03bd\u03bf \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03b7\u03c4\u03cc. \u0395\u03c0\u03b9\u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03c4\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03ba\u03b9\u03bd\u03b5\u03af\u03c4\u03b1\u03b9 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ac \u03b1\u03c0\u03cc \u03c4\u03bf packaging \u03c0\u03c1\u03bf\u03c2 social, outdoor, merchandise \u03ba\u03b1\u03b9 lifestyle content. \u0397 \u03bb\u03ad\u03be\u03b7 \u00ab\u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1\u00bb \u03ad\u03c7\u03b5\u03b9 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1. \u0397 \u03b5\u03c0\u03ad\u03ba\u03c4\u03b1\u03c3\u03b7 \u03b4\u03b5\u03bd \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c9\u03c2 \u03bc\u03b5\u03c4\u03b1\u03b3\u03b5\u03bd\u03ad\u03c3\u03c4\u03b5\u03c1\u03b7 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae, \u03b1\u03bb\u03bb\u03ac \u03c9\u03c2 \u03b1\u03c0\u03b1\u03af\u03c4\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03b1\u03c1\u03c7\u03b9\u03ba\u03bf\u03cd design.<\/p>\n<p>\u0393\u03b9\u03b1 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03bc\u03b5 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2 \u03c0\u03cc\u03c1\u03bf\u03c5\u03c2, \u03b7 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03c5\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1: \u03c4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac assets \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03c5\u03bd \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ad\u03c2, \u03cc\u03c7\u03b9 \u03bd\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03bc\u03cc\u03bd\u03bf \u03c3\u03b5 \u03ad\u03bd\u03b1 hero visual. \u0391\u03c5\u03c4\u03cc \u03b4\u03b5\u03bd \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03ba\u03ae \u03b5\u03c0\u03b1\u03bd\u03ac\u03bb\u03b7\u03c8\u03b7. \u03a3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2 \u03c3\u03cd\u03bd\u03b8\u03b5\u03c3\u03b7\u03c2, \u03b9\u03b5\u03c1\u03b1\u03c1\u03c7\u03af\u03b1, \u03b5\u03c5\u03ad\u03bb\u03b9\u03ba\u03c4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03ba\u03c1\u03b9\u03c4\u03bf\u03cd\u03c2 \u03c1\u03cc\u03bb\u03bf\u03c5\u03c2 \u03b3\u03b9\u03b1 brand \u03ba\u03b1\u03b9 product information. \u0397 <a href=\"https:\/\/twodots.gr\/i-bluemarlin-ananeonei-tin-istoriki-marka-dabur\/\">\u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03b5\u03bd\u03cc\u03c2 brand refresh \u03b3\u03b9\u03b1 e-shop<\/a> \u03be\u03b5\u03ba\u03b9\u03bd\u03ac \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03b3\u03c1\u03b1\u03c6\u03ae \u03b1\u03c5\u03c4\u03ce\u03bd \u03c4\u03c9\u03bd touchpoints.<\/p>\n<h2 id=\"product-pages-paid-social\">\u03a4\u03b9 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03b3\u03b9\u03b1 product pages \u03ba\u03b1\u03b9 paid social<\/h2>\n<p>\u03a0\u03b1\u03c1\u03cc\u03c4\u03b9 \u03bf\u03b9 \u03c0\u03b7\u03b3\u03ad\u03c2 \u03b4\u03b5\u03bd \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03b1\u03bd\u03b1\u03bb\u03c5\u03c4\u03b9\u03ba\u03cc e-commerce funnel, \u03c4\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c3\u03b1\u03c6\u03b5\u03af\u03c2 \u03ba\u03b1\u03c4\u03b5\u03c5\u03b8\u03cd\u03bd\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae. \u03a3\u03b5 \u03bc\u03b9\u03b1 product page, \u03c4\u03bf brand world \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c7\u03c4\u03af\u03b6\u03b5\u03b9 \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03af\u03b1, \u03b5\u03bd\u03ce \u03c4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03b3\u03b5\u03cd\u03c3\u03b7\u03c2, \u03c3\u03c5\u03c3\u03c4\u03b1\u03c4\u03b9\u03ba\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03bf\u03c5\u03bd \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b2\u03ac\u03c3\u03b9\u03bc\u03b1. \u03a4\u03bf \u03ad\u03bd\u03b1 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03b4\u03b5\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03ba\u03c5\u03c1\u03ce\u03bd\u03b5\u03b9 \u03c4\u03bf \u03ac\u03bb\u03bb\u03bf. \u03a3\u03b5 \u03bc\u03b9\u03b1 \u03c3\u03c9\u03c3\u03c4\u03ac \u03bf\u03c1\u03b3\u03b1\u03bd\u03c9\u03bc\u03ad\u03bd\u03b7 <a href=\"https:\/\/twodots.gr\/kataskevi-eshop\/\">\u0441\u044a\u0437\u0434\u0430\u0432\u0430\u043d\u0435 \u043d\u0430 \u043e\u043d\u043b\u0430\u0439\u043d \u043c\u0430\u0433\u0430\u0437\u0438\u043d<\/a>, \u03b7 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bf\u03c6\u03b5\u03af\u03bb\u03b5\u03b9 \u03bd\u03b1 \u03b2\u03bf\u03b7\u03b8\u03ac \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03bd\u03b1 \u03ba\u03c1\u03cd\u03b2\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b1.<\/p>\n<p>\u03a3\u03c4\u03bf paid social, \u03bf\u03b9 \u03c0\u03ad\u03bd\u03c4\u03b5 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b5\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03bf\u03c5\u03bd \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ad\u03c2 \u03c0\u03b1\u03c1\u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03b7 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7. \u039c\u03b9\u03b1 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03bb\u03ad\u03b3\u03be\u03b5\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03ba\u03cc\u03c3\u03bc\u03bf\u03c5\u03c2, \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03ae formats, \u03b1\u03bb\u03bb\u03ac \u03b7 \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b2\u03b1\u03c3\u03b9\u03c3\u03c4\u03b5\u03af \u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2. \u03a4\u03bf case study \u03b4\u03b5\u03bd \u03b4\u03af\u03bd\u03b5\u03b9 benchmarks, conversion rates \u03ae \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7\u03c2, \u03ac\u03c1\u03b1 \u03ba\u03b1\u03bd\u03ad\u03bd\u03b1\u03c2 \u03c4\u03ad\u03c4\u03bf\u03b9\u03bf\u03c2 \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc\u03c2 \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03bf\u03b8\u03b5\u03af \u03c3\u03c4\u03bf WAWA.<\/p>\n<p>\u0397 \u03b1\u03c3\u03c6\u03b1\u03bb\u03ae\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03b5\u03af \u03b7 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03c3\u03b5 \u03b4\u03cd\u03bf \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b5\u03c2: \u03b1\u03bd\u03b1\u03b3\u03bd\u03ce\u03c1\u03b9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7. \u03a4\u03bf expressive layer \u03ba\u03b5\u03c1\u03b4\u03af\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae \u03ba\u03b1\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03bc\u03bd\u03ae\u03bc\u03b7\u00b7 \u03c4\u03bf information layer \u03b4\u03b9\u03b5\u03c5\u03ba\u03c1\u03b9\u03bd\u03af\u03b6\u03b5\u03b9 \u03c0\u03b1\u03c1\u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03ba\u03b1\u03b9 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac. \u0397 \u03b9\u03c3\u03bf\u03c1\u03c1\u03bf\u03c0\u03af\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03be\u03b5\u03c4\u03b1\u03c3\u03c4\u03b5\u03af \u03c3\u03c4\u03b1 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac placements \u03cc\u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03b9\u03c3\u03c4\u03b5\u03af \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd.<\/p>\n<div class=\"td-decision-band\">\n<p class=\"td-decision-kicker\">\u0391\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae<\/p>\n<p class=\"td-decision-title\">\u0394\u03bf\u03ba\u03b9\u03bc\u03ac\u03c3\u03c4\u03b5 \u03c4\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03c3\u03c4\u03bf \u03bc\u03b9\u03ba\u03c1\u03cc\u03c4\u03b5\u03c1\u03bf \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c0\u03b9\u03bf \u03b1\u03c0\u03b1\u03b9\u03c4\u03b7\u03c4\u03b9\u03ba\u03cc touchpoint<\/p>\n<p>\u0395\u03bb\u03ad\u03b3\u03be\u03c4\u03b5 \u03c0\u03c1\u03ce\u03c4\u03b1 \u03ad\u03bd\u03b1 mobile product card, \u03bc\u03b9\u03b1 \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1 \u03c1\u03b1\u03c6\u03b9\u03bf\u03cd \u03ba\u03b1\u03b9 \u03bc\u03b9\u03b1 paid social \u03c0\u03b1\u03c1\u03b1\u03bb\u03bb\u03b1\u03b3\u03ae. \u0391\u03bd \u03b7 \u03b3\u03b5\u03cd\u03c3\u03b7 \u03b4\u03b5\u03bd \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03b6\u03b5\u03b9, \u03c4\u03bf brand \u03c7\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ae \u03b7 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b1 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b4\u03c5\u03c3\u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03c4\u03b7, \u03b4\u03b9\u03bf\u03c1\u03b8\u03ce\u03c3\u03c4\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2 \u03c0\u03c1\u03b9\u03bd \u03c0\u03bf\u03bb\u03bb\u03b1\u03c0\u03bb\u03b1\u03c3\u03b9\u03ac\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b1 assets.<\/p>\n<\/div>\n<h2 id=\"checklist-visual-universe\">\u0388\u03be\u03b9 \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03c1\u03b9\u03bd \u03c7\u03c4\u03b9\u03c3\u03c4\u03b5\u03af \u03c4\u03bf visual universe<\/h2>\n<p>\u03a4\u03bf WAWA \u03b4\u03b5\u03bd \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03ad\u03c4\u03bf\u03b9\u03bc\u03b7 \u03bc\u03b5\u03b8\u03bf\u03b4\u03bf\u03bb\u03bf\u03b3\u03af\u03b1, \u03b1\u03bb\u03bb\u03ac \u03c4\u03bf \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03c5\u03bc\u03ad\u03bd\u03bf \u03c3\u03ba\u03b5\u03c0\u03c4\u03b9\u03ba\u03cc \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c4\u03c5\u03c0\u03c9\u03b8\u03b5\u03af \u03ad\u03bd\u03b1 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03b3\u03b9\u03b1 brand, packaging \u03ba\u03b1\u03b9 e-commerce \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2.<\/p>\n<div class=\"td-step-list\">\n<p class=\"td-step-list-title\">\u0391\u03c0\u03cc \u03c4\u03bf positioning \u03c3\u03b5 \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c0\u03b1\u03bd\u03c4\u03bf\u03cd<\/p>\n<ol>\n<li><span class=\"td-step-kicker\">\u0421\u0442\u044a\u043f\u043a\u0430 1<\/span><strong>\u039f\u03c1\u03af\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03af\u03bb\u03b7\u03c8\u03b7 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bb\u03bb\u03ac\u03be\u03b5\u03b9<\/strong>\n<p>\u039a\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c8\u03c4\u03b5 \u03c0\u03ce\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1 \u03b7 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03bf \u03c3\u03c4\u03b5\u03c1\u03b5\u03cc\u03c4\u03c5\u03c0\u03bf \u03b5\u03bc\u03c0\u03bf\u03b4\u03af\u03b6\u03b5\u03b9 \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03c3\u03c5\u03bd\u03b5\u03b9\u03b4\u03b7\u03c4\u03ae \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">\u0421\u0442\u044a\u043f\u043a\u0430 2<\/span><strong>\u039c\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03c4\u03b5 \u03c4\u03bf positioning \u03c3\u03b5 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc \u03ba\u03b1\u03bd\u03cc\u03bd\u03b1<\/strong>\n<p>\u0394\u03b9\u03b1\u03c4\u03c5\u03c0\u03ce\u03c3\u03c4\u03b5 \u03bc\u03af\u03b1 \u03b9\u03b4\u03ad\u03b1 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03b5\u03af naming, \u03b5\u03b9\u03ba\u03cc\u03bd\u03b5\u03c2, \u03c4\u03cc\u03bd\u03bf \u03ba\u03b1\u03b9 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ad\u03c2, \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf Water With Aura \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03b5\u03af \u03b1\u03bd \u03ba\u03ac\u03b8\u03b5 asset \u03ad\u03c7\u03b5\u03b9 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03b4\u03b9\u03ac\u03b8\u03b5\u03c3\u03b7.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">\u0421\u0442\u044a\u043f\u043a\u0430 3<\/span><strong>\u03a7\u03c9\u03c1\u03af\u03c3\u03c4\u03b5 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03b1\u03b2\u03bb\u03b7\u03c4\u03ad\u03c2<\/strong>\n<p>\u039f\u03c1\u03af\u03c3\u03c4\u03b5 \u03c4\u03b9 \u03ba\u03c1\u03b1\u03c4\u03ac \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03bf\u03b9\u03ba\u03bf\u03b3\u03ad\u03bd\u03b5\u03b9\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b9 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03b1\u03bd\u03ac SKU, \u03ce\u03c3\u03c4\u03b5 \u03b7 \u03c3\u03c5\u03bd\u03bf\u03c7\u03ae \u03bd\u03b1 \u03bc\u03b7\u03bd \u03ba\u03b1\u03c4\u03b1\u03bb\u03ae\u03b3\u03b5\u03b9 \u03c3\u03b5 \u03bf\u03bc\u03bf\u03b9\u03bf\u03bc\u03bf\u03c1\u03c6\u03af\u03b1.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">\u0421\u0442\u044a\u043f\u043a\u0430 4<\/span><strong>\u03a3\u03c7\u03b5\u03b4\u03b9\u03ac\u03c3\u03c4\u03b5 \u03b3\u03b9\u03b1 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03bb\u03af\u03bc\u03b1\u03ba\u03b5\u03c2<\/strong>\n<p>\u0394\u03bf\u03ba\u03b9\u03bc\u03ac\u03c3\u03c4\u03b5 \u03c4\u03b7 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1 \u03c3\u03b5 \u03c1\u03ac\u03c6\u03b9, packshot, \u03bc\u03b9\u03ba\u03c1\u03cc thumbnail, mobile product page, social feed \u03ba\u03b1\u03b9 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf outdoor format \u03c0\u03c1\u03b9\u03bd \u03ba\u03bb\u03b5\u03b9\u03b4\u03ce\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">\u0421\u0442\u044a\u043f\u043a\u0430 5<\/span><strong>\u03a0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c4\u03ad\u03c8\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2<\/strong>\n<p>\u039a\u03c1\u03b1\u03c4\u03ae\u03c3\u03c4\u03b5 \u03b3\u03b5\u03cd\u03c3\u03b7, \u03c3\u03c5\u03c3\u03c4\u03b1\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c3\u03b1\u03c6\u03ae. \u0397 \u03b5\u03ba\u03c6\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03af\u03b1 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03b4\u03c5\u03c3\u03ba\u03bf\u03bb\u03b5\u03cd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">\u0421\u0442\u044a\u043f\u043a\u0430 6<\/span><strong>\u039c\u03b5\u03c4\u03c1\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b7 \u03b4\u03b9\u03ba\u03ae \u03c3\u03b1\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac<\/strong>\n<p>\u039f\u03c1\u03af\u03c3\u03c4\u03b5 \u03b4\u03bf\u03ba\u03b9\u03bc\u03ad\u03c2 \u03b1\u03bd\u03b1\u03b3\u03bd\u03ce\u03c1\u03b9\u03c3\u03b7\u03c2, \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7\u03c2, click-through \u03ae conversion \u03bc\u03b5 baseline. \u039c\u03b7\u03bd \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03c4\u03b5 \u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b5\u03bd\u03cc\u03c2 \u03be\u03ad\u03bd\u03bf\u03c5 case study \u03c3\u03b5 \u03b4\u03b9\u03ba\u03cc \u03c3\u03b1\u03c2 \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1.<\/p>\n<\/li>\n<\/ol>\n<\/div>\n<h2 id=\"ousia-case-brands\">\u0397 \u03bf\u03c5\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5 case \u03b3\u03b9\u03b1 brands \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03bf\u03c5\u03bd \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03ae\u03c1\u03b1<\/h2>\n<p>\u03a4\u03bf \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc\u03c4\u03b5\u03c1\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03c4\u03b7\u03c2 \u03b4\u03bf\u03c5\u03bb\u03b5\u03b9\u03ac\u03c2 \u03c4\u03b7\u03c2 OneMay \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd\u03c7\u03c1\u03c9\u03bc\u03b5\u03c2. \u0395\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03bf \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03c4\u03bf\u03c5 positioning. \u0397 \u03bc\u03ac\u03c1\u03ba\u03b1 \u03b8\u03ad\u03bb\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03bc\u03b1\u03ba\u03c1\u03cd\u03bd\u03b5\u03b9 \u03c4\u03bf sparkling water \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c4\u03bf\u03c5 \u03c3\u03c5\u03bc\u03b2\u03b9\u03b2\u03b1\u03c3\u03bc\u03bf\u03cd \u03ba\u03b1\u03b9 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c4\u03bf Water With Aura, \u03c4\u03b1 moods \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03c3\u03bf\u03c5\u03c1\u03b5\u03b1\u03bb\u03b9\u03c3\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03ba\u03cc\u03c3\u03bc\u03bf\u03c5\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03ce\u03c3\u03b5\u03b9 \u03b8\u03b5\u03c4\u03b9\u03ba\u03cc \u03bb\u03cc\u03b3\u03bf \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae\u03c2.<\/p>\n<p>\u0393\u03b9\u03b1 \u03ad\u03bd\u03b1\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03af\u03b1 \u03ae marketer, \u03c4\u03bf takeaway \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u00ab\u03b2\u03ac\u03bb\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03b1\u00bb. \u0395\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03c3\u03b5\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03b1\u03bd\u03c4\u03af\u03bb\u03b7\u03c8\u03b7 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bb\u03bb\u03ac\u03be\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03ac\u03c3\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7\u03bd \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03bf\u03c1\u03b1\u03c4\u03ae \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 touchpoint. \u0397 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03c0\u03c1\u03bf\u03ba\u03cd\u03c0\u03c4\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03ba\u03bf\u03b9\u03bd\u03ae \u03b9\u03b4\u03ad\u03b1, \u03cc\u03c7\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03b9\u03b3\u03c1\u03b1\u03c6\u03ae \u03c4\u03bf\u03c5 \u03af\u03b4\u03b9\u03bf\u03c5 layout \u03c0\u03b1\u03bd\u03c4\u03bf\u03cd.<\/p>\n<p>\u03a4\u03bf WAWA \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af, \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03cc\u03c3\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03c5\u03c4\u03b5\u03af, \u03ad\u03bd\u03b1 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03bf \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae\u03c2 \u03c3\u03c5\u03bd\u03bf\u03c7\u03ae\u03c2 \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03b5 positioning, naming, packaging \u03ba\u03b1\u03b9 campaign assets. \u03a4\u03bf \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf \u03b5\u03c1\u03ce\u03c4\u03b7\u03bc\u03b1 \u2014\u03b7 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03c4\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2\u2014 \u03b4\u03b5\u03bd \u03b1\u03c0\u03b1\u03bd\u03c4\u03ac\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03c5\u03bb\u03b9\u03ba\u03cc \u03ba\u03b1\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03b5\u03af\u03bd\u03b5\u03b9 \u03b1\u03bd\u03bf\u03b9\u03c7\u03c4\u03cc \u03bc\u03ad\u03c7\u03c1\u03b9 \u03bd\u03b1 \u03c5\u03c0\u03ac\u03c1\u03be\u03bf\u03c5\u03bd \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1.<\/p>\n<section class=\"td-service-cta\">\n<div class=\"td-service-cta-content\">\n<p class=\"td-service-cta-kicker\">Brand system \u03c0\u03bf\u03c5 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03ba\u03b1\u03b9 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ac<\/p>\n<p class=\"td-service-cta-title\">\u03a3\u03c5\u03bd\u03b4\u03ad\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bc\u03b5 product pages, content \u03ba\u03b1\u03b9 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2<\/p>\n<p>\u0397 TWO DOTS \u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03bd\u03b5\u03b9 e-commerce \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 digital marketing \u03ce\u03c3\u03c4\u03b5 \u03c4\u03bf positioning, \u03b7 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ac assets \u03bd\u03b1 \u03bc\u03b9\u03bb\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1 \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 touchpoint.<\/p>\n<div class=\"td-service-cta-actions\"><a class=\"td-service-cta-button\" href=\"https:\/\/twodots.gr\/digital-marketing-seo\/\">\u0394\u03b5\u03af\u03c4\u03b5 Digital Marketing &amp; SEO<\/a><\/div>\n<\/div>\n<\/section>\n<section id=\"sychnes-erotiseis\" class=\"td-faq-section\">\n<div class=\"td-faq\">\n<p class=\"td-faq-heading\">\u0427\u0435\u0441\u0442\u043e \u0437\u0430\u0434\u0430\u0432\u0430\u043d\u0438 \u0432\u044a\u043f\u0440\u043e\u0441\u0438<\/p>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf WAWA;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u0395\u03af\u03bd\u03b1\u03b9 brand sparkling water \u03c0\u03bf\u03c5 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03b8\u03b7\u03ba\u03b5 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03bf\u03b4\u03bf\u03c3\u03c6\u03b1\u03b9\u03c1\u03af\u03c3\u03c4\u03c1\u03b9\u03b1 Sam Kerr \u03ba\u03b1\u03b9 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c4\u03bf \u03c3\u03c5\u03bd\u03b1\u03af\u03c3\u03b8\u03b7\u03bc\u03b1, \u03c4\u03b7 \u03b3\u03b5\u03cd\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03bf playful packaging \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03b5\u03af \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03ae\u03c0\u03b9\u03bf\u03c5\u03c2 \u03ba\u03ce\u03b4\u03b9\u03ba\u03b5\u03c2 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1\u03c2.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03bf\u03c2 \u03c3\u03c7\u03b5\u03b4\u03af\u03b1\u03c3\u03b5 \u03c4\u03b7\u03bd \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 WAWA;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u0397 Liverpool agency OneMay \u03b4\u03b7\u03bc\u03b9\u03bf\u03cd\u03c1\u03b3\u03b7\u03c3\u03b5 \u03c4\u03b7\u03bd \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf packaging system, \u03c3\u03b5 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03bc\u03b5 \u03c4\u03b7 creative venture company Spark&amp;Ace.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a4\u03b9 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 Water With Aura;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u0395\u03af\u03bd\u03b1\u03b9 \u03b7 \u03ba\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03ae \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b1\u03c2: \u03ba\u03ac\u03b8\u03b5 \u03b3\u03b5\u03cd\u03c3\u03b7 \u03b1\u03c0\u03bf\u03ba\u03c4\u03ac \u03b4\u03b9\u03ba\u03ae \u03c4\u03b7\u03c2 \u03b4\u03b9\u03ac\u03b8\u03b5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03bf\u03c0\u03c4\u03b9\u03ba\u03cc \u03ba\u03cc\u03c3\u03bc\u03bf, \u03b1\u03bb\u03bb\u03ac \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03af\u03b4\u03b9\u03b1\u03c2 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b9\u03bc\u03b7\u03c2 \u03bf\u03b9\u03ba\u03bf\u03b3\u03ad\u03bd\u03b5\u03b9\u03b1\u03c2.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03b5\u03c2 \u03c0\u03b1\u03c1\u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03c0\u03b7\u03b3\u03ad\u03c2;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u0391\u03bd\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b1 Sunset Drive, Garden of Zen, Purple Haze, Palm Halo \u03ba\u03b1\u03b9 Zing of Life, \u03bc\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc mood \u03ba\u03b1\u03b9 \u03c7\u03c1\u03c9\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03ad\u03ba\u03c6\u03c1\u03b1\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03b3\u03b5\u03cd\u03c3\u03b7.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03ba\u03c1\u03b1\u03c4\u03bf\u03cd\u03bd \u03b5\u03bd\u03b9\u03b1\u03af\u03bf \u03c4\u03bf brand system;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u03a4\u03bf \u03b1\u03c0\u03b1\u03bb\u03cc \u03c3\u03c4\u03c1\u03bf\u03b3\u03b3\u03c5\u03bb\u03b5\u03bc\u03ad\u03bd\u03bf wordmark, \u03b7 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5 surreal collage \u03ba\u03b1\u03b9 \u03b7 \u03ba\u03bf\u03b9\u03bd\u03ae \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7 Water With Aura \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03c9\u03c2 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03cc\u03c2 \u03c0\u03c5\u03c1\u03ae\u03bd\u03b1\u03c2, \u03b5\u03bd\u03ce \u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03ba\u03b7\u03bd\u03ad\u03c2 \u03bc\u03b5\u03c4\u03b1\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03b1\u03b9.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03c4\u03ad\u03c4\u03bf\u03b9\u03b1 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03b5 e-shop;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u0397 product page \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c4\u03bf\u03bd \u03bf\u03c0\u03c4\u03b9\u03ba\u03cc \u03ba\u03cc\u03c3\u03bc\u03bf \u03b3\u03b9\u03b1 \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03af\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac \u03c4\u03b7 \u03b3\u03b5\u03cd\u03c3\u03b7, \u03c4\u03b1 \u03c3\u03c5\u03c3\u03c4\u03b1\u03c4\u03b9\u03ba\u03ac, \u03c4\u03b1 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03c4\u03bf \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf \u03b2\u03ae\u03bc\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03c5\u03bc\u03ad\u03bd\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03ae conversion;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u038c\u03c7\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03c0\u03b7\u03b3\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03be\u03b5\u03c4\u03ac\u03c3\u03c4\u03b7\u03ba\u03b1\u03bd. \u03a0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae, \u03c4\u03bf packaging \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ad\u03c2 \u03c4\u03b7\u03c2 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2, \u03b1\u03bb\u03bb\u03ac \u03cc\u03c7\u03b9 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2, conversion rates \u03ae \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 brand lift.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc \u03bc\u03ac\u03b8\u03b7\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03ac\u03bb\u03bb\u03b1 brands;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u039d\u03b1 \u03c3\u03c5\u03bd\u03b4\u03ad\u03bf\u03c5\u03bd \u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03bc\u03b5 \u03c3\u03b1\u03c6\u03ad\u03c2 positioning \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03bf\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03b1\u03b2\u03bb\u03b7\u03c4\u03ad\u03c2, \u03ce\u03c3\u03c4\u03b5 \u03c4\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03bd\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c3\u03b5 packaging, product pages, social \u03ba\u03b1\u03b9 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2.<\/p>\n<\/div>\n<\/details>\n<\/div>\n<\/section>\n<div class=\"td-source-list\">\n<p id=\"piges\" class=\"td-source-list-title\">\u0418\u0437\u0442\u043e\u0447\u043d\u0438\u0446\u0438<\/p>\n<ul>\n<li><a href=\"https:\/\/www.designweek.co.uk\/onemays-surreal-visual-identity-for-sam-kerrs-wawa-sparkling-water\/\" target=\"_blank\" rel=\"noopener\">Design Week \u2014 OneMay\u2019s surreal visual identity for Sam Kerr\u2019s WAWA sparkling water<\/a><\/li>\n<li><a href=\"https:\/\/www.onemay.co.uk\/projects\/water-with-aura\" target=\"_blank\" rel=\"noopener\">OneMay \u2014 WAWA: Water with Aura<\/a><\/li>\n<li><a href=\"https:\/\/feelwawa.com\/\" target=\"_blank\" rel=\"noopener\">WAWA \u2014 \u03b5\u03c0\u03af\u03c3\u03b7\u03bc\u03b7 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1<\/a><\/li>\n<\/ul>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u0397 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 WAWA \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c0\u03ce\u03c2 positioning, packaging \u03ba\u03b1\u03b9 product pages \u03c3\u03c5\u03bd\u03b4\u03ad\u03bf\u03c5\u03bd \u03c3\u03c5\u03bd\u03b1\u03af\u03c3\u03b8\u03b7\u03bc\u03b1, \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 brand.<\/p>","protected":false},"author":1,"featured_media":105104,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","content-type":"","footnotes":""},"categories":[202],"tags":[6791,20735,7427,20734,20733],"class_list":["post-97911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-brand-identity","tag-onemay","tag-packaging-design","tag-sparkling-water","tag-wawa"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"_links":{"self":[{"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/posts\/97911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/comments?post=97911"}],"version-history":[{"count":1,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/posts\/97911\/revisions"}],"predecessor-version":[{"id":105105,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/posts\/97911\/revisions\/105105"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/media\/105104"}],"wp:attachment":[{"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/media?parent=97911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/categories?post=97911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/tags?post=97911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}