{"id":98884,"date":"2026-10-16T07:16:16","date_gmt":"2026-10-16T04:16:16","guid":{"rendered":"https:\/\/twodots.gr\/?p=98884"},"modified":"2026-10-16T07:16:16","modified_gmt":"2026-10-16T04:16:16","slug":"data-visualisation-ux-dashboards-apofaseis","status":"publish","type":"post","link":"https:\/\/twodots.gr\/bg\/data-visualisation-ux-dashboards-apofaseis\/","title":{"rendered":"Data visualisation \u03bc\u03b5 UX: dashboards \u03c0\u03bf\u03c5 \u03bf\u03b4\u03b7\u03b3\u03bf\u03cd\u03bd \u03c3\u03b5 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2"},"content":{"rendered":"<p>\u03a4\u03bf data visualisation \u03bc\u03b5 UX \u03b4\u03b5\u03bd \u03be\u03b5\u03ba\u03b9\u03bd\u03ac \u03b1\u03c0\u03cc \u03c4\u03bf \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1, \u03b1\u03bb\u03bb\u03ac \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03be\u03b5\u03b9. \u0388\u03bd\u03b1 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf dashboard \u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 \u03c3\u03b1\u03c6\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03c3\u03b9\u03b1\u03ba\u03cc \u03b5\u03c1\u03ce\u03c4\u03b7\u03bc\u03b1, \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c5\u03ba\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03bf\u03bd \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf \u03c0\u03bf\u03c5 \u03c4\u03bf \u03b4\u03b9\u03b1\u03b2\u03ac\u03b6\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03bf\u03c1\u03b1\u03c4\u03ae \u03c4\u03b7\u03bd \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b7 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1.<\/p>\n<p>\u0391\u03c5\u03c4\u03cc \u03b1\u03c6\u03bf\u03c1\u03ac \u03ac\u03bc\u03b5\u03c3\u03b1 e-commerce, marketing, \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 product teams. Conversion rate, \u03ad\u03c3\u03bf\u03b4\u03b1, retention \u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2 \u03b1\u03c0\u03bf\u03ba\u03c4\u03bf\u03cd\u03bd \u03b1\u03be\u03af\u03b1 \u03bc\u03cc\u03bd\u03bf \u03cc\u03c4\u03b1\u03bd \u03c3\u03c5\u03bd\u03bf\u03b4\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c3\u03c9\u03c3\u03c4\u03ae \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7, \u03b5\u03c0\u03b1\u03c1\u03ba\u03ad\u03c2 \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03ba\u03b1\u03b9 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03bf \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7\u03c2. \u0394\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac, \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ad\u03c2 dashboard \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03c0\u03b1\u03b8\u03b7\u03c4\u03b9\u03ba\u03cc \u03b1\u03c1\u03c7\u03b5\u03af\u03bf \u03b1\u03c1\u03b9\u03b8\u03bc\u03ce\u03bd.<\/p>\n<div class=\"td-article-toc\">\n<div class=\"td-toc-title\">\u0421\u044a\u0434\u044a\u0440\u0436\u0430\u043d\u0438\u0435<\/div>\n<ul>\n<li><a href=\"#dashboard-os-empeiria-apofasis\">\u03a4\u03b9 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03cc\u03c4\u03b1\u03bd \u03c4\u03bf dashboard \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c9\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7\u03c2<\/a><\/li>\n<li><a href=\"#context-epicheirimatiki-erotisi\">Context: \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03c3\u03b9\u03b1\u03ba\u03ae \u03b5\u03c1\u03ce\u03c4\u03b7\u03c3\u03b7 \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1<\/a><\/li>\n<li><a href=\"#audience-pyknotita-rolos\">Audience: \u03b7 \u03c0\u03c5\u03ba\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03c4\u03bf\u03bd \u03c1\u03cc\u03bb\u03bf<\/a><\/li>\n<li><a href=\"#insight-metric-apofasi\">Insight: \u03b1\u03c0\u03cc \u03c4\u03bf metric \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b7 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1<\/a><\/li>\n<li><a href=\"#b2b-saas-case-study\">\u03a4\u03bf B2B SaaS case study \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03cc\u03c1\u03b9\u03b1 \u03c4\u03b7\u03c2 \u03b1\u03c0\u03cc\u03b4\u03b5\u03b9\u03be\u03b7\u03c2<\/a><\/li>\n<li><a href=\"#morfh-gnostiki-ergasia\">\u0397 \u03c3\u03c9\u03c3\u03c4\u03ae \u03bc\u03bf\u03c1\u03c6\u03ae \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1<\/a><\/li>\n<li><a href=\"#ecommerce-marketing-dashboard\">\u03a4\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ac \u03ad\u03bd\u03b1 e-commerce \u03ae marketing dashboard<\/a><\/li>\n<li><a href=\"#plaisio-epta-vimaton\">\u0388\u03bd\u03b1 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03b5\u03c0\u03c4\u03ac \u03b2\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd<\/a><\/li>\n<li><a href=\"#elegchos-epitychias-dashboard\">\u03a0\u03ce\u03c2 \u03b5\u03bb\u03ad\u03b3\u03c7\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03c4\u03bf\u03c5 dashboard<\/a><\/li>\n<li><a href=\"#mixanismos-apofasis\">\u0391\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ac \u03c3\u03c4\u03bf\u03bd \u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03c3\u03bc\u03cc \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7\u03c2<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"dashboard-os-empeiria-apofasis\">\u03a4\u03b9 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03cc\u03c4\u03b1\u03bd \u03c4\u03bf dashboard \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c9\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7\u03c2<\/h2>\n<p>\u03a4\u03bf \u03ba\u03bf\u03c5\u03b1\u03c1\u03c4\u03ad\u03c4\u03bf \u03c4\u03bf\u03c5 Francis Anscombe \u03ad\u03b4\u03b5\u03b9\u03be\u03b5 \u03ae\u03b4\u03b7 \u03b1\u03c0\u03cc \u03c4\u03bf 1973 \u03b3\u03b9\u03b1\u03c4\u03af \u03bf\u03b9 \u03b1\u03c1\u03b9\u03b8\u03bc\u03b7\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bb\u03ae\u03c8\u03b5\u03b9\u03c2 \u03b4\u03b5\u03bd \u03b1\u03c1\u03ba\u03bf\u03cd\u03bd. \u03a4\u03ad\u03c3\u03c3\u03b5\u03c1\u03b1 \u03c3\u03cd\u03bd\u03bf\u03bb\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd \u03af\u03b4\u03b9\u03bf\u03c5\u03c2 \u03bc\u03ad\u03c3\u03bf\u03c5\u03c2 \u03cc\u03c1\u03bf\u03c5\u03c2, \u03b4\u03b9\u03b1\u03ba\u03c5\u03bc\u03ac\u03bd\u03c3\u03b5\u03b9\u03c2, \u03c3\u03c5\u03c3\u03c7\u03ad\u03c4\u03b9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b3\u03c1\u03b1\u03bc\u03bc\u03ae \u03c0\u03b1\u03bb\u03b9\u03bd\u03b4\u03c1\u03cc\u03bc\u03b7\u03c3\u03b7\u03c2, \u03b1\u03bb\u03bb\u03ac \u03bd\u03b1 \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03bf\u03c5\u03bd \u03c0\u03bf\u03bb\u03cd \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c7\u03ad\u03c3\u03b5\u03b9\u03c2 \u03cc\u03c4\u03b1\u03bd \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03c4\u03bf\u03cd\u03bd. \u0397 \u03bf\u03c0\u03c4\u03b9\u03ba\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c9\u03c2 \u03b4\u03b9\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03c6\u03b1\u03bd\u03b5\u03c1\u03ce\u03bd\u03b5\u03b9 \u03b4\u03bf\u03bc\u03ae \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03ba\u03bb\u03af\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03ba\u03c1\u03cd\u03b2\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03c3\u03cd\u03bd\u03bf\u03c8\u03b7.<\/p>\n<p>\u0393\u03b9\u03b1 \u03c4\u03bf UX, \u03cc\u03bc\u03c9\u03c2, \u03b7 \u03b4\u03b9\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf. \u0397 \u03b4\u03b9\u03b5\u03c0\u03b1\u03c6\u03ae \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c4\u03bf \u03c3\u03c9\u03c3\u03c4\u03cc \u03c3\u03ae\u03bc\u03b1 \u03c3\u03c4\u03bf\u03bd \u03c3\u03c9\u03c3\u03c4\u03cc \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf, \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b7 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae. \u0393\u03b9&#8217; \u03b1\u03c5\u03c4\u03cc \u03b7 \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b4\u03b5\u03bd \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1. \u03a3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03ba\u03ac\u03b8\u03b5 KPI, \u03c6\u03af\u03bb\u03c4\u03c1\u03bf, \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b5\u03be\u03ae\u03b3\u03b7\u03c3\u03b7 \u03ad\u03c7\u03b5\u03b9 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03c1\u03cc\u03bb\u03bf \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7.<\/p>\n<p>\u0397 \u03b1\u03c1\u03c7\u03ae \u03c4\u03bf\u03c5 data-ink ratio \u03c4\u03bf\u03c5 Edward Tufte \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03bc\u03ac\u03ba\u03c1\u03c5\u03bd\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03ba\u03cc\u03c3\u03bc\u03b7\u03c3\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c4\u03b5\u03af \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1. \u0388\u03bd\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03c3\u03b9\u03b1\u03ba\u03cc dashboard \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd \u03ba\u03b1\u03b9 \u03b1\u03c1\u03ba\u03b5\u03c4\u03cc \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf: \u03c0\u03b5\u03c1\u03af\u03bf\u03b4\u03bf \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ac\u03c2, baseline, \u03c3\u03c4\u03cc\u03c7\u03bf, \u03bf\u03c1\u03b9\u03c3\u03bc\u03cc \u03c4\u03bf\u03c5 metric, \u03c0\u03b9\u03b8\u03b1\u03bd\u03ae \u03ba\u03b1\u03b8\u03c5\u03c3\u03c4\u03ad\u03c1\u03b7\u03c3\u03b7 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03ba\u03b1\u03b9 \u03cc\u03c1\u03b9\u03b1 \u03b5\u03c1\u03bc\u03b7\u03bd\u03b5\u03af\u03b1\u03c2. \u0397 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b7 \u03c0\u03bf\u03bb\u03c5\u03c0\u03bb\u03bf\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03bb\u03ac\u03c7\u03b9\u03c3\u03c4\u03b7 \u03c0\u03bf\u03bb\u03c5\u03c0\u03bb\u03bf\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1.<\/p>\n<div class=\"td-chart td-chart--metrics\">\n<div class=\"td-chart-head\">\n<p class=\"td-chart-title\">\u039f\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b9\u03b1\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd<\/p>\n<p class=\"td-chart-subtitle\">\u039c\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03ba\u03b1\u03b9 \u03c4\u03bf case study \u03c4\u03b7\u03c2 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae\u03c2 \u03c0\u03b7\u03b3\u03ae\u03c2, \u03cc\u03c7\u03b9 \u03b1\u03c5\u03b8\u03b1\u03af\u03c1\u03b5\u03c4\u03b7 \u03b2\u03b1\u03b8\u03bc\u03bf\u03bb\u03bf\u03b3\u03af\u03b1.<\/p>\n<\/div>\n<div class=\"td-chart-body\">\n<div class=\"td-metric-grid\">\n<div class=\"td-metric-card\"><span class=\"td-metric-value\">3<\/span><span class=\"td-metric-label\">\u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf chart<\/span><span class=\"td-metric-note\">Context, Audience, Insight<\/span><\/div>\n<div class=\"td-metric-card\"><span class=\"td-metric-value\">2<\/span><span class=\"td-metric-label\">\u03b4\u03b9\u03b1\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd<\/span><span class=\"td-metric-note\">\u0395\u03be\u03bf\u03b9\u03ba\u03b5\u03af\u03c9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03bb\u03bf\u03b3\u03bf\u03b4\u03bf\u03c3\u03af\u03b1<\/span><\/div>\n<div class=\"td-metric-card\"><span class=\"td-metric-value\">8<\/span><span class=\"td-metric-label\">competency areas \u03c3\u03c4\u03bf case study<\/span><span class=\"td-metric-note\">\u039c\u03b5 \u03ba\u03bf\u03b9\u03bd\u03ae \u03ba\u03bb\u03af\u03bc\u03b1\u03ba\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03ad\u03b8\u03bf\u03b4\u03bf scoring<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"context-epicheirimatiki-erotisi\">Context: \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03c3\u03b9\u03b1\u03ba\u03ae \u03b5\u03c1\u03ce\u03c4\u03b7\u03c3\u03b7 \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1<\/h2>\n<p>\u03a4\u03bf \u00ab\u03b4\u03b5\u03af\u03be\u03b5 \u03bc\u03bf\u03c5 \u03c0\u03ce\u03c2 \u03c0\u03b7\u03b3\u03b1\u03af\u03bd\u03b5\u03b9 \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u00bb \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2. \u03a4\u03bf \u00ab\u03c0\u03bf\u03b9\u03b1 features \u03c3\u03c5\u03bd\u03b4\u03ad\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 retention \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b3\u03c1\u03ac\u03c6\u03c4\u03b7\u03ba\u03b1\u03bd \u03c3\u03c4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03c4\u03c1\u03af\u03bc\u03b7\u03bd\u03bf;\u00bb \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 metric, \u03c0\u03bb\u03b7\u03b8\u03c5\u03c3\u03bc\u03cc \u03ba\u03b1\u03b9 \u03c5\u03c0\u03bf\u03bd\u03bf\u03bf\u03cd\u03bc\u03b5\u03bd\u03b7 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1. \u039c\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03b1\u03c0\u03b5\u03c1\u03b9\u03cc\u03c1\u03b9\u03c3\u03c4\u03b7 \u03b5\u03be\u03b5\u03c1\u03b5\u03cd\u03bd\u03b7\u03c3\u03b7 \u03c3\u03b5 \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03c4\u03b5\u03af \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03b1\u03bd\u03c4\u03b7\u03b8\u03b5\u03af.<\/p>\n<p>\u0397 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae. \u0391\u03bd \u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03b1 fields \u03c4\u03bf\u03c5 analytics stack, \u03b8\u03b1 \u03b3\u03b5\u03bc\u03af\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03bf\u03b8\u03cc\u03bd\u03b7 \u03bc\u03b5 \u03cc,\u03c4\u03b9 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03b7\u03b8\u03b5\u03af. \u0391\u03bd \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03c1\u03ce\u03c4\u03b7\u03c3\u03b7, \u03b8\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03bb\u03bb\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b5\u03c1\u03bc\u03b7\u03bd\u03b5\u03af\u03b1. \u0391\u03c5\u03c4\u03ae \u03b7 \u03b1\u03c1\u03c7\u03ae \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03c0\u03bf\u03c5 \u03bf\u03b9 <a href=\"https:\/\/twodots.gr\/analytics-platforms-data-decisions\/\">analytics platforms \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03bf\u03c5\u03bd \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c3\u03b5 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 growth<\/a>, \u03b1\u03c1\u03ba\u03b5\u03af \u03b7 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03bd\u03b1 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03c4\u03bf \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03c3\u03b9\u03b1\u03ba\u03cc \u03b6\u03b7\u03c4\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf.<\/p>\n<p>\u03a3\u03c4\u03bf checkout \u03b5\u03bd\u03cc\u03c2 e-shop, \u03b3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, clicks, scroll depth, device type \u03ba\u03b1\u03b9 sessions \u03b4\u03b5\u03bd \u03b1\u03c0\u03b1\u03bd\u03c4\u03bf\u03cd\u03bd \u03b1\u03c0\u03cc \u03bc\u03cc\u03bd\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03c4\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03bf\u03c1\u03b8\u03c9\u03b8\u03b5\u03af. \u0397 \u03b5\u03c1\u03ce\u03c4\u03b7\u03c3\u03b7 \u00ab\u03c3\u03b5 \u03c0\u03bf\u03b9\u03bf \u03b2\u03ae\u03bc\u03b1 \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03bb\u03b5\u03af\u03c0\u03bf\u03c5\u03bd \u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c0\u03bf\u03b9\u03bf segment;\u00bb \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c3\u03b5 funnel, breakdown \u03b1\u03bd\u03ac \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ae \u03ae \u03c0\u03b7\u03b3\u03ae \u03ba\u03b1\u03b9 \u03ad\u03c0\u03b5\u03b9\u03c4\u03b1 \u03c3\u03b5 \u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03ae \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1. \u03a4\u03bf dashboard \u03b5\u03bd\u03c4\u03bf\u03c0\u03af\u03b6\u03b5\u03b9 \u03c0\u03bf\u03cd \u03b1\u03be\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03c8\u03ac\u03be\u03b5\u03b9 \u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1. \u0394\u03b5\u03bd \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c4\u03bf\u03c5 \u03c4\u03b7\u03bd \u03b1\u03b9\u03c4\u03af\u03b1.<\/p>\n<div class=\"td-note\">\n<p class=\"td-note-title\">\u03a4\u03bf 80% \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c1\u03c7\u03ae \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2, \u03cc\u03c7\u03b9 \u03ba\u03b1\u03b8\u03bf\u03bb\u03b9\u03ba\u03ae \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7<\/p>\n<p>\u0397 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae \u03c0\u03b7\u03b3\u03ae \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 \u03c4\u03bf 80% \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1\u03c2 \u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03c1\u03b9\u03bd \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03c4\u03b5\u03af \u03c4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf chart. \u0397 \u03b4\u03b9\u03b1\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7 \u03b1\u03c0\u03bf\u03c4\u03c5\u03c0\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03ad\u03bc\u03c6\u03b1\u03c3\u03b7 \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c9\u03c2 \u03b3\u03b5\u03bd\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03bf \u03b5\u03c1\u03b5\u03c5\u03bd\u03b7\u03c4\u03b9\u03ba\u03cc \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc.<\/p>\n<\/div>\n<h2 id=\"audience-pyknotita-rolos\">Audience: \u03b7 \u03c0\u03c5\u03ba\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03c4\u03bf\u03bd \u03c1\u03cc\u03bb\u03bf<\/h2>\n<p>\u0394\u03cd\u03bf \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c0\u03cc\u03c3\u03b7 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03b7\u03ba\u03ce\u03c3\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03bf\u03b8\u03cc\u03bd\u03b7: \u03b7 \u03b5\u03be\u03bf\u03b9\u03ba\u03b5\u03af\u03c9\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03bc\u03b5 \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03b7 \u03bb\u03bf\u03b3\u03bf\u03b4\u03bf\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1. \u0388\u03bd\u03b1\u03c2 senior analyst \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c6\u03af\u03bb\u03c4\u03c1\u03b1, segments, raw flows \u03ba\u03b1\u03b9 drill-down. \u0388\u03bd\u03b1\u03c2 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03cc\u03c2 \u03b4\u03b9\u03b5\u03c5\u03b8\u03c5\u03bd\u03c4\u03ae\u03c2 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03cd\u03bd\u03b8\u03b5\u03c3\u03b7 \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc drivers, \u03b1\u03c0\u03bf\u03ba\u03bb\u03af\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2 \u03b4\u03c1\u03ac\u03c3\u03b7\u03c2.<\/p>\n<p>\u03a4\u03bf \u03af\u03b4\u03b9\u03bf \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03cc \u03c3\u03ae\u03bc\u03b1 \u03b4\u03b9\u03b1\u03b2\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf \u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c5\u03c0\u03b5\u03cd\u03b8\u03c5\u03bd\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf KPI \u03ba\u03b1\u03b9 \u03b1\u03c0\u03cc \u03b5\u03ba\u03b5\u03af\u03bd\u03bf\u03bd \u03c0\u03bf\u03c5 \u03c4\u03bf \u03b1\u03bd\u03b1\u03bb\u03cd\u03b5\u03b9. \u039f \u03c0\u03c1\u03ce\u03c4\u03bf\u03c2 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c1\u03ba\u03b5\u03c4\u03cc \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03bc\u03b7 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03bc\u03b5\u03c4\u03b1\u03b2\u03bf\u03bb\u03ae \u03c3\u03b5 \u03b2\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03b5\u03bd\u03c4\u03bf\u03bb\u03ae. \u039f \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03bf\u03c2 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u03c3\u03c4\u03b9\u03c2 \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03ad\u03c1\u03b5\u03b9\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b5\u03be\u03b7\u03b3\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7 \u03bc\u03b5\u03c4\u03b1\u03b2\u03bf\u03bb\u03ae. \u0391\u03c5\u03c4\u03cc\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03bb\u03cc\u03b3\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03ad\u03bd\u03b1 \u03bc\u03cc\u03bd\u03bf view \u03c3\u03c0\u03ac\u03bd\u03b9\u03b1 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c4\u03b5\u03af \u03b5\u03be\u03af\u03c3\u03bf\u03c5 \u03ba\u03b1\u03bb\u03ac \u03ba\u03ac\u03b8\u03b5 \u03c1\u03cc\u03bb\u03bf.<\/p>\n<div class=\"td-comparison td-comparison-cards--horizontal\">\n<div class=\"td-chart-head\">\n<p class=\"td-chart-kicker\">\u0394\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1, \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03b1\u03c6\u03ae\u03b3\u03b7\u03c3\u03b7<\/p>\n<p class=\"td-chart-title\">\u03a4\u03ad\u03c3\u03c3\u03b5\u03c1\u03b1 dashboard views \u03bc\u03b5 \u03c3\u03b1\u03c6\u03ae \u03c3\u03ba\u03bf\u03c0\u03cc<\/p>\n<p class=\"td-chart-intro\">\u0397 \u03c3\u03c9\u03c3\u03c4\u03ae \u03c0\u03c5\u03ba\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03c1\u03bf\u03ba\u03cd\u03c0\u03c4\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03bd \u03c1\u03cc\u03bb\u03bf, \u03cc\u03c7\u03b9 \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1\u03bd \u03b5\u03bd\u03b9\u03b1\u03af\u03bf \u03ba\u03b1\u03bd\u03cc\u03bd\u03b1 \u03b1\u03c0\u03bb\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2.<\/p>\n<\/div>\n<div class=\"td-comparison-grid\">\n<div class=\"td-platform-card\">\n<p class=\"td-platform-name\">Executive view<\/p>\n<p>\u0394\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c3\u03c4\u03cc\u03c7\u03bf, \u03b1\u03c0\u03cc\u03ba\u03bb\u03b9\u03c3\u03b7, \u03b2\u03b1\u03c3\u03b9\u03ba\u03bf\u03cd\u03c2 drivers \u03ba\u03b1\u03b9 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1, \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03cc\u03bb\u03bf \u03c4\u03bf \u03b4\u03b9\u03b1\u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03cc \u03b2\u03ac\u03b8\u03bf\u03c2 \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03bf\u03b8\u03cc\u03bd\u03b7.<\/p>\n<\/div>\n<div class=\"td-platform-card\">\n<p class=\"td-platform-name\">Manager view<\/p>\n<p>\u03a3\u03c5\u03bd\u03b4\u03ad\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c4\u03b7\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b1\u03c2 \u03bc\u03b5 \u03b5\u03be\u03b1\u03b9\u03c1\u03ad\u03c3\u03b5\u03b9\u03c2, \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 drill-down \u03b3\u03b9\u03b1 \u03ad\u03b3\u03ba\u03b1\u03b9\u03c1\u03b7 \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7.<\/p>\n<\/div>\n<div class=\"td-platform-card\">\n<p class=\"td-platform-name\">Analyst view<\/p>\n<p>\u03a0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 segments, cohorts, raw paths \u03ba\u03b1\u03b9 \u03b5\u03bb\u03ad\u03b3\u03c7\u03bf\u03c5\u03c2 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03ce\u03c3\u03c4\u03b5 \u03bc\u03b9\u03b1 \u03c5\u03c0\u03cc\u03b8\u03b5\u03c3\u03b7 \u03bd\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03be\u03b5\u03c4\u03b1\u03c3\u03c4\u03b5\u03af \u03b1\u03bd\u03c4\u03af \u03bd\u03b1 \u03c5\u03b9\u03bf\u03b8\u03b5\u03c4\u03b7\u03b8\u03b5\u03af \u03c0\u03c1\u03cc\u03c7\u03b5\u03b9\u03c1\u03b1.<\/p>\n<\/div>\n<div class=\"td-platform-card\">\n<p class=\"td-platform-name\">Operational view<\/p>\n<p>\u039e\u03b5\u03c7\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03b1\u03c0\u03bf\u03ba\u03bb\u03af\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03c0\u03b1\u03b9\u03c4\u03bf\u03cd\u03bd \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03c4\u03ce\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03c6\u03c5\u03c3\u03b9\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03cc \u03b8\u03cc\u03c1\u03c5\u03b2\u03bf \u03c4\u03b7\u03c2 \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ae\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u03c2.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>\u0397 \u03c3\u03c7\u03b5\u03b4\u03af\u03b1\u03c3\u03b7 \u03b1\u03bd\u03ac \u03c1\u03cc\u03bb\u03bf \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae \u03c0\u03bf\u03bb\u03c5\u03c4\u03ad\u03bb\u03b5\u03b9\u03b1. \u0397 \u03b5\u03c0\u03af\u03c3\u03b7\u03bc\u03b7 \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03af\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 Pega \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 dashboards \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03c3\u03bc\u03ad\u03bd\u03b1 \u03c3\u03b5 personas, \u03bc\u03b5 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03c1\u03cc\u03bb\u03bf\u03c5. \u0397 \u03af\u03b4\u03b9\u03b1 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03c3\u03b5 \u03ad\u03bd\u03b1 e-commerce, \u03ad\u03bd\u03b1 CRM \u03ae \u03ad\u03bd\u03b1 marketing report: \u03ba\u03ac\u03b8\u03b5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03c0\u03c1\u03ce\u03c4\u03b1 \u03cc,\u03c4\u03b9 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03ba\u03b1\u03b9 \u03bf\u03c6\u03b5\u03af\u03bb\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03c3\u03b5\u03b9.<\/p>\n<h2 id=\"insight-metric-apofasi\">Insight: \u03b1\u03c0\u03cc \u03c4\u03bf metric \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b7 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1<\/h2>\n<p>\u0397 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b1 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03c4\u03b9 \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1. \u03a4\u03bf insight \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7 \u03bc\u03b5 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03ba\u03b1\u03c4\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03b7\u03c2, \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03ae \u03b1\u03bd\u03b1\u03b8\u03b5\u03ce\u03c1\u03b7\u03c3\u03b7 \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7\u03c2. \u0388\u03bd\u03b1 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ad\u03c2 chart \u03b4\u03b5\u03bd \u03c0\u03b1\u03c1\u03ac\u03b3\u03b5\u03b9 \u03b1\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b1 insight. \u0391\u03bd \u03b7 \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03b7\u03c4\u03ae \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03c3\u03b9\u03b1\u03ba\u03ae \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03b4\u03b5\u03bd \u03ad\u03c7\u03b5\u03b9 \u03bf\u03c1\u03b9\u03c3\u03c4\u03b5\u03af \u03c3\u03c4\u03bf\u03bd \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc, \u03c4\u03bf interface \u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03bc\u03ad\u03bd\u03b5\u03b9 \u03c3\u03b5 \u03c0\u03b1\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ac.<\/p>\n<p>\u0397 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae \u03c0\u03b7\u03b3\u03ae \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03ad\u03bd\u03b1 \u03c5\u03c0\u03bf\u03b8\u03b5\u03c4\u03b9\u03ba\u03cc \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03c0\u03c4\u03ce\u03c3\u03b7\u03c2 15% \u03c3\u03c4\u03bf booking rate. \u0388\u03bd\u03b1 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03cc metric \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bf\u03b4\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c3\u03b5 \u03b5\u03c0\u03b1\u03bd\u03b1\u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc \u03b5\u03bd\u03cc\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03bf\u03cd checkout. \u0397 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03b1\u03bd\u03ac traffic source \u03ba\u03b1\u03b9 campaign launch \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03b1 \u03bd\u03b1 \u03b4\u03b5\u03af\u03be\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf core conversion \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03cc \u03ba\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae \u03b5\u03c0\u03af\u03b4\u03bf\u03c3\u03b7 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03c3\u03c4\u03b7\u03ba\u03b5 \u03b1\u03c0\u03cc \u03bd\u03ad\u03bf low-intent traffic. \u03a4\u03bf \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03b4\u03b5\u03bd \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7. \u0394\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03b7 \u03b1\u03c0\u03bf\u03bc\u03cc\u03bd\u03c9\u03c3\u03b7 \u03bc\u03b5\u03c4\u03b1\u03b2\u03bb\u03b7\u03c4\u03ce\u03bd \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7.<\/p>\n<p>\u039a\u03ac\u03b8\u03b5 visualization \u03c5\u03c0\u03bf\u03bd\u03bf\u03b5\u03af \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf \u03b2\u03ae\u03bc\u03b1, \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03cc\u03c4\u03b1\u03bd \u03c4\u03bf \u03c3\u03c9\u03c3\u03c4\u03cc \u03c3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u00ab\u03b4\u03b5\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c4\u03ce\u03c1\u03b1\u00bb. \u0397 \u03b5\u03c5\u03b8\u03cd\u03bd\u03b7 \u03c4\u03bf\u03c5 UX \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03b5 \u03c3\u03ae\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b9\u03bc\u03b7, \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03b2\u03b1\u03c6\u03c4\u03af\u03b6\u03b5\u03b9 \u03c4\u03b7 \u03c3\u03c5\u03c3\u03c7\u03ad\u03c4\u03b9\u03c3\u03b7 \u03b1\u03b9\u03c4\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03ba\u03c1\u03cd\u03b2\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03b2\u03b5\u03b2\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1.<\/p>\n<div class=\"td-decision-band\">\n<p class=\"td-decision-kicker\">\u039a\u03b1\u03bd\u03cc\u03bd\u03b1\u03c2 \u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7\u03c2<\/p>\n<p class=\"td-decision-title\">\u039a\u03ac\u03b8\u03b5 KPI \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7, \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03ba\u03b1\u03b9 \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b7<\/p>\n<p>\u0391\u03bd \u03b4\u03b5\u03bd \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bc\u03b5 \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c0\u03bf\u03b9\u03b1 \u03c0\u03b5\u03c1\u03af\u03bf\u03b4\u03bf \u03ae \u03c3\u03c4\u03cc\u03c7\u03bf \u03ac\u03bb\u03bb\u03b1\u03be\u03b5 \u03c4\u03bf metric, \u03c0\u03bf\u03b9\u03b1 segments \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03c3\u03c4\u03b7\u03ba\u03b1\u03bd \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03bf\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03bd\u03b5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9, \u03c4\u03bf dashboard \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03b9 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7.<\/p>\n<\/div>\n<h2 id=\"b2b-saas-case-study\">\u03a4\u03bf B2B SaaS case study \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03cc\u03c1\u03b9\u03b1 \u03c4\u03b7\u03c2 \u03b1\u03c0\u03cc\u03b4\u03b5\u03b9\u03be\u03b7\u03c2<\/h2>\n<p>\u0397 \u03c3\u03c5\u03b3\u03b3\u03c1\u03b1\u03c6\u03ad\u03b1\u03c2 \u03c4\u03b7\u03c2 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae\u03c2 \u03c0\u03b7\u03b3\u03ae\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03ad\u03c1\u03b3\u03bf \u03b3\u03b9\u03b1 client-facing B2B SaaS \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 enterprise talent management \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7\u03c2 \u03b4\u03b5\u03be\u03b9\u03bf\u03c4\u03ae\u03c4\u03c9\u03bd \u03c3\u03b5 \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd Pegasystems. \u03a4\u03bf \u03b1\u03c1\u03c7\u03b9\u03ba\u03cc brief \u03ae\u03c4\u03b1\u03bd \u03b1\u03bd\u03bf\u03b9\u03c7\u03c4\u03cc: \u03c5\u03c0\u03ae\u03c1\u03c7\u03b5 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf\u03c2 \u03cc\u03b3\u03ba\u03bf\u03c2 telemetry \u03ba\u03b1\u03b9 \u03b7 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03ae\u03b8\u03b5\u03bb\u03b5 \u03bd\u03b1 \u03c4\u03bf\u03bd \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03c3\u03b5\u03b9 \u03c3\u03b5 enterprise \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2. \u0397 \u03b5\u03cd\u03ba\u03bf\u03bb\u03b7 \u03bb\u03cd\u03c3\u03b7 \u03b8\u03b1 \u03ae\u03c4\u03b1\u03bd \u03bd\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03c4\u03bf\u03cd\u03bd \u03cc\u03bb\u03b1 \u03cc\u03c3\u03b1 \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03bf\u03bd\u03c4\u03b1\u03bd. \u0391\u03c5\u03c4\u03cc \u03b8\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03c3\u03b5 \u03ad\u03bd\u03b1 \u00ab\u03bd\u03b5\u03ba\u03c1\u03bf\u03c4\u03b1\u03c6\u03b5\u03af\u03bf \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd\u00bb \u03b1\u03bd\u03c4\u03af \u03b3\u03b9\u03b1 \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03cc \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf.<\/p>\n<p>\u03a4\u03bf time spent \u03b5\u03be\u03b5\u03c4\u03ac\u03c3\u03c4\u03b7\u03ba\u03b5 \u03c9\u03c2 \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03bf proxy, \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03b8\u03b5\u03c9\u03c1\u03ae\u03b8\u03b7\u03ba\u03b5 \u03b1\u03c0\u03cc\u03b4\u03b5\u03b9\u03be\u03b7 \u03bc\u03ac\u03b8\u03b7\u03c3\u03b7\u03c2 \u03ae \u03c0\u03c1\u03bf\u03cc\u03b4\u03bf\u03c5. \u03a0\u03b9\u03bf \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b1 \u03c3\u03ae\u03bc\u03b1\u03c4\u03b1 \u03ae\u03c4\u03b1\u03bd \u03c4\u03b1 competency scores \u03b1\u03bd\u03ac \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ae, \u03c4\u03b1 certification completion rates \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03b9\u03c3\u03c4\u03bf\u03c1\u03b9\u03ba\u03ad\u03c2 \u03c4\u03c1\u03bf\u03c7\u03b9\u03ad\u03c2 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2. \u039f \u03c7\u03c1\u03cc\u03bd\u03bf\u03c2 \u03c0\u03b1\u03c1\u03ad\u03bc\u03b5\u03b9\u03bd\u03b5 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03b9\u03ba\u03c4\u03b9\u03ba\u03ae \u03b4\u03b9\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7, \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b5\u03be\u03b5\u03c4\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03bd \u03b7 \u03c7\u03b1\u03bc\u03b7\u03bb\u03ae \u03c7\u03c1\u03ae\u03c3\u03b7 \u03bc\u03b9\u03b1\u03c2 \u03b5\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c3\u03c5\u03bd\u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03bc\u03b5 \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b5\u03c0\u03b9\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2.<\/p>\n<p>\u039a\u03c1\u03af\u03c3\u03b9\u03bc\u03b7 \u03ae\u03c4\u03b1\u03bd \u03ba\u03b1\u03b9 \u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ac granularity. \u039f individual contributor \u03c7\u03c1\u03b5\u03b9\u03b1\u03b6\u03cc\u03c4\u03b1\u03bd \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03ae \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03b3\u03b9\u03b1 \u03c1\u03c5\u03b8\u03bc\u03cc, \u03b4\u03c5\u03bd\u03ac\u03bc\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03b5\u03bd\u03ac. \u039f manager \u03c7\u03c1\u03b5\u03b9\u03b1\u03b6\u03cc\u03c4\u03b1\u03bd \u03c0\u03c1\u03ce\u03c4\u03b1 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c4\u03b7\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03ac \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bd\u03b1 \u03b5\u03bd\u03c4\u03bf\u03c0\u03af\u03c3\u03b5\u03b9 \u03c0\u03bf\u03b9\u03bf\u03c2 \u03c7\u03c1\u03b5\u03b9\u03b1\u03b6\u03cc\u03c4\u03b1\u03bd \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7. \u0397 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 side-by-side \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7\u03c2 \u03b4\u03cd\u03bf \u03bc\u03b5\u03bb\u03ce\u03bd \u03bc\u03b5 \u03ba\u03bf\u03b9\u03bd\u03ac metrics \u03b4\u03b5\u03bd \u03c5\u03c0\u03ae\u03c1\u03c7\u03b5 \u03c3\u03c4\u03bf \u03b1\u03c1\u03c7\u03b9\u03ba\u03cc brief, \u03b1\u03bb\u03bb\u03ac \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b7 \u03c3\u03c5\u03b3\u03b3\u03c1\u03b1\u03c6\u03ad\u03b1 \u03ae\u03c4\u03b1\u03bd \u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b5\u03af\u03c7\u03b5 \u03c4\u03b7 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03bd\u03c4\u03b1\u03c0\u03cc\u03ba\u03c1\u03b9\u03c3\u03b7.<\/p>\n<p>\u0397 \u03c0\u03b7\u03b3\u03ae \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03b1\u03c5\u03be\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b5\u03b2\u03b4\u03bf\u03bc\u03b1\u03b4\u03b9\u03b1\u03af\u03b1 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c4\u03c9\u03bd analytics features, \u03c3\u03c5\u03c3\u03c4\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03b1\u03c0\u03cc managers \u03ba\u03b1\u03b9 \u03b8\u03b5\u03c4\u03b9\u03ba\u03ae \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03c0\u03bf\u03c1\u03b5\u03af\u03b1 \u03c3\u03c4\u03b1 \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b1 \u03b4\u03cd\u03bf \u03c4\u03c1\u03af\u03bc\u03b7\u03bd\u03b1. \u0391\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 churn \u03ba\u03bf\u03bd\u03c4\u03ac \u03c3\u03c4\u03b1 \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b9\u03c3\u03c4\u03bf\u03c1\u03b9\u03ba\u03ac \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03b1. \u0391\u03c5\u03c4\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c5\u03c4\u03bf\u03b1\u03bd\u03b1\u03c6\u03b5\u03c1\u03cc\u03bc\u03b5\u03bd\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03b5\u03bd\u03cc\u03c2 \u03ad\u03c1\u03b3\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03b5\u03bb\u03b5\u03b3\u03c7\u03cc\u03bc\u03b5\u03bd\u03b7 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7. \u0397 \u03af\u03b4\u03b9\u03b1 \u03b7 \u03c3\u03c5\u03b3\u03b3\u03c1\u03b1\u03c6\u03ad\u03b1\u03c2 \u03b5\u03c0\u03b9\u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ae\u03c2 \u03c3\u03c5\u03bc\u03b2\u03bf\u03bb\u03ae \u03c4\u03bf\u03c5 dashboard \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c0\u03bf\u03bc\u03bf\u03bd\u03c9\u03b8\u03b5\u03af \u03b1\u03c0\u03cc \u03ac\u03bb\u03bb\u03b5\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2.<\/p>\n<h2 id=\"morfh-gnostiki-ergasia\">\u0397 \u03c3\u03c9\u03c3\u03c4\u03ae \u03bc\u03bf\u03c1\u03c6\u03ae \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1<\/h2>\n<p>\u0397 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae chart \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03c4\u03b7 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b5\u03b9 \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2. Bar charts \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03c0\u03b9\u03bf \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1 \u03b3\u03b9\u03b1 \u03b1\u03ba\u03c1\u03b9\u03b2\u03b5\u03af\u03c2 \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03b9\u03ce\u03bd, line charts \u03b3\u03b9\u03b1 \u03b5\u03be\u03ad\u03bb\u03b9\u03be\u03b7 \u03c3\u03c4\u03bf\u03bd \u03c7\u03c1\u03cc\u03bd\u03bf, funnels \u03b3\u03b9\u03b1 \u03b4\u03b9\u03b1\u03b4\u03bf\u03c7\u03b9\u03ba\u03ac \u03c3\u03c4\u03ac\u03b4\u03b9\u03b1, tables \u03b3\u03b9\u03b1 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7\u03c2 \u03c4\u03b9\u03bc\u03ae\u03c2 \u03ba\u03b1\u03b9 scatterplots \u03b3\u03b9\u03b1 \u03c3\u03c7\u03ad\u03c3\u03b5\u03b9\u03c2 \u03ae outliers. \u0397 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03b5\u03bd\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7 \u03ad\u03c1\u03c7\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5\u03c4\u03ac \u03c4\u03b7 \u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1.<\/p>\n<p>\u03a3\u03c4\u03bf case study \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03b8\u03b7\u03ba\u03b5 radar chart \u03b3\u03b9\u03b1 \u03bf\u03ba\u03c4\u03ce competency areas \u03c0\u03bf\u03c5 \u03b5\u03af\u03c7\u03b1\u03bd \u03ba\u03bf\u03b9\u03bd\u03ae \u03ba\u03bb\u03af\u03bc\u03b1\u03ba\u03b1 \u03ba\u03b1\u03b9 \u03ba\u03bf\u03b9\u03bd\u03ae \u03bc\u03ad\u03b8\u03bf\u03b4\u03bf scoring. \u0397 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03b5\u03c0\u03ad\u03c4\u03c1\u03b5\u03c0\u03b5 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7 \u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03bf\u03cd \u03c0\u03c1\u03bf\u03c6\u03af\u03bb \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd \u03ad\u03bd\u03c4\u03bf\u03bd\u03c9\u03bd \u03b1\u03c0\u03bf\u03ba\u03bb\u03af\u03c3\u03b5\u03c9\u03bd. \u0391\u03c5\u03c4\u03cc \u03b4\u03b5\u03bd \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf radar chart \u03ba\u03b1\u03b8\u03bf\u03bb\u03b9\u03ba\u03ae \u03bb\u03cd\u03c3\u03b7. \u038c\u03c4\u03b1\u03bd \u03bf\u03b9 \u03ac\u03be\u03bf\u03bd\u03b5\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bc\u03bf\u03bd\u03ac\u03b4\u03b5\u03c2 \u03ae \u03cc\u03c4\u03b1\u03bd \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af\u03c4\u03b1\u03b9 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ae\u03c2 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03bc\u03b9\u03ba\u03c1\u03ce\u03bd \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ce\u03bd, \u03bc\u03b9\u03b1 \u03b3\u03c1\u03b1\u03bc\u03bc\u03b9\u03ba\u03ae \u03bc\u03bf\u03c1\u03c6\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03b1\u03c3\u03c6\u03b1\u03bb\u03ad\u03c3\u03c4\u03b5\u03c1\u03b7.<\/p>\n<p>\u03a4\u03bf \u03c7\u03c1\u03ce\u03bc\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03c0\u03b5\u03b9\u03b8\u03b1\u03c1\u03c7\u03af\u03b1. \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b7\u03bb\u03ce\u03bd\u03b5\u03b9 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ae \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1, \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03ae \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1, \u03cc\u03c7\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03ba\u03bf\u03c3\u03bc\u03b5\u03af \u03ba\u03ac\u03b8\u03b5 widget. \u0397 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03b5 brand, \u03c6\u03af\u03bb\u03c4\u03c1\u03b1 \u03ba\u03b1\u03b9 charts \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b5\u03c0\u03b1\u03bd\u03b5\u03ba\u03bc\u03ac\u03b8\u03b7\u03c3\u03b7\u03c2. \u0397 \u03c0\u03c1\u03bf\u03c3\u03b2\u03b1\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03bd\u03b1 \u03bc\u03b7 \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf \u03bd\u03cc\u03b7\u03bc\u03b1 \u03bc\u03cc\u03bd\u03bf \u03c3\u03c4\u03bf \u03c7\u03c1\u03ce\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03bf\u03b4\u03b5\u03cd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c3\u03b1\u03c6\u03ae labels, \u03c3\u03b5\u03b9\u03c1\u03ac \u03ba\u03b1\u03b9 \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c3\u03b7.<\/p>\n<div class=\"td-note\">\n<p class=\"td-note-title\">\u03a4\u03bf chart \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03cc\u03b4\u03b5\u03b9\u03be\u03b7 \u03b1\u03b9\u03c4\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2<\/p>\n<p>\u0391\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bf\u03c6\u03b5\u03af\u03bb\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c4\u03c1\u03af\u03c4\u03b7 \u03bc\u03b5\u03c4\u03b1\u03b2\u03bb\u03b7\u03c4\u03ae, \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd, seasonality \u03ae \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03c3\u03c5\u03bb\u03bb\u03bf\u03b3\u03ae\u03c2. \u03a4\u03bf dashboard \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03c0\u03b1\u03c1\u03b1\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7, \u03c5\u03c0\u03cc\u03b8\u03b5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03b9\u03c9\u03bc\u03ad\u03bd\u03b7 \u03b1\u03b9\u03c4\u03af\u03b1.<\/p>\n<\/div>\n<h2 id=\"ecommerce-marketing-dashboard\">\u03a4\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ac \u03ad\u03bd\u03b1 e-commerce \u03ae marketing dashboard<\/h2>\n<p>\u0388\u03bd\u03b1 e-commerce dashboard \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03b9 \u03c4\u03bf \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03cc \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03bc\u03b5 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae \u03c0\u03bf\u03c5 \u03c4\u03bf \u03b4\u03b7\u03bc\u03b9\u03bf\u03cd\u03c1\u03b3\u03b7\u03c3\u03b5. \u0388\u03c3\u03bf\u03b4\u03b1, \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03bf, \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 conversion rate \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 breakdown \u03b1\u03bd\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9, \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ae, \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1, \u03bd\u03ad\u03bf \u03ae \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf checkout. \u038c\u03c0\u03bf\u03c5 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03c3\u03b5 \u03c4\u03b9\u03bc\u03ad\u03c2, \u03b4\u03b9\u03b1\u03b8\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ae \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2, \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c3\u03c5\u03c3\u03c7\u03b5\u03c4\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03b7 \u03bc\u03b5\u03c4\u03b1\u03b2\u03bf\u03bb\u03ae.<\/p>\n<p>\u0393\u03b9\u03b1 marketing, impressions \u03ba\u03b1\u03b9 clicks \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03bd\u03b4\u03b9\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03ae\u03bc\u03b1\u03c4\u03b1. \u0397 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c4\u03b1 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03b9 \u03bc\u03b5 qualified traffic, \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7\u03c2, leads, \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ae \u03ac\u03bb\u03bb\u03b7 \u03c3\u03c5\u03bc\u03c6\u03c9\u03bd\u03b7\u03bc\u03ad\u03bd\u03b7 \u03ad\u03ba\u03b2\u03b1\u03c3\u03b7. \u03a4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf \u03b3\u03b9\u03b1 \u03c4\u03b7 <a href=\"https:\/\/twodots.gr\/proothisi-istoselidon-pliris-stratigiki-gia-metrisimi-anaptyxi\/\">\u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03c0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd<\/a> \u03b5\u03be\u03b7\u03b3\u03b5\u03af \u03b3\u03b9\u03b1\u03c4\u03af \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9, \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03ba\u03b1\u03b9 conversion \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c9\u03c2 \u03b5\u03bd\u03b9\u03b1\u03af\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1.<\/p>\n<p>\u03a4\u03bf checkout \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b7 \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae. \u039c\u03b9\u03b1 \u03c0\u03c4\u03ce\u03c3\u03b7 \u03c3\u03c4\u03bf \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03cc conversion \u03b4\u03b5\u03bd \u03b1\u03c1\u03ba\u03b5\u03af \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03b7\u03b8\u03b5\u03af \u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7. \u0397 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b5\u03b9 \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2, browser, \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ae, payment method, traffic source, \u03c3\u03c6\u03ac\u03bb\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03c3\u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd. \u03a3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03ad\u03c1\u03b5\u03b9\u03b5\u03c2 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03c3\u03c4\u03bf\u03bd \u03bf\u03b4\u03b7\u03b3\u03cc \u03b3\u03b9\u03b1 <a href=\"https:\/\/twodots.gr\/payment-gateways-ecommerce-checkout-selection\/\">payment gateways \u03ba\u03b1\u03b9 \u03b1\u03c0\u03ce\u03bb\u03b5\u03b9\u03b5\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03c3\u03c4\u03bf checkout<\/a>.<\/p>\n<p>\u0393\u03b9\u03b1 operational analytics, \u03c4\u03bf dashboard \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03b2\u03ac\u03bb\u03bb\u03b5\u03b9 \u03b5\u03be\u03b1\u03b9\u03c1\u03ad\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03c0\u03b1\u03b9\u03c4\u03bf\u03cd\u03bd \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03cc\u03b3\u03ba\u03bf. \u0397 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03b1\u03c5\u03c4\u03ae \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03bf <a href=\"https:\/\/twodots.gr\/operational-ux-varetes-othones-kostizoun-chrimata\/\">operational UX \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03c4\u03c9\u03bd \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ce\u03bd \u03bf\u03b8\u03bf\u03bd\u03ce\u03bd<\/a>. \u038c\u03c4\u03b1\u03bd \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c8\u03ac\u03c7\u03bd\u03b5\u03b9 \u03c4\u03bf \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03c3\u03ae\u03bc\u03b1 \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03b5 \u03b4\u03b5\u03ba\u03ac\u03b4\u03b5\u03c2 \u03c6\u03c5\u03c3\u03b9\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ad\u03c2 \u03c4\u03b9\u03bc\u03ad\u03c2, \u03b7 \u03b4\u03b9\u03b5\u03c0\u03b1\u03c6\u03ae \u03bc\u03b5\u03c4\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c3\u03b5 \u03b5\u03ba\u03b5\u03af\u03bd\u03bf\u03bd \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03b1\u03ba\u03bf\u03cd \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd.<\/p>\n<h2 id=\"plaisio-epta-vimaton\">\u0388\u03bd\u03b1 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03b5\u03c0\u03c4\u03ac \u03b2\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd<\/h2>\n<p>\u0397 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03b4\u03b5\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03b9 \u03b1\u03c0\u03cc redesign. \u039c\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b4\u03bf\u03ba\u03b9\u03bc\u03ac\u03c3\u03b5\u03b9 \u03c4\u03bf dashboard \u03c0\u03ac\u03bd\u03c9 \u03c3\u03b5 \u03bc\u03af\u03b1 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03b7 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7, \u03bc\u03b5 \u03bc\u03b9\u03ba\u03c1\u03cc scope \u03ba\u03b1\u03b9 \u03c3\u03b1\u03c6\u03ad\u03c2 \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03bf \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1\u03c2. \u0397 \u03b1\u03ba\u03cc\u03bb\u03bf\u03c5\u03b8\u03b7 \u03c3\u03b5\u03b9\u03c1\u03ac \u03ba\u03c1\u03b1\u03c4\u03ac \u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03ac \u03c4\u03bf \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03c3\u03b9\u03b1\u03ba\u03cc \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1, \u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03c3\u03c7\u03b5\u03b4\u03af\u03b1\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b5\u03c0\u03b1\u03c6\u03ae\u03c2.<\/p>\n<div class=\"td-step-list\">\n<p class=\"td-step-list-title\">\u0395\u03c0\u03c4\u03ac \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 dashboard \u03c0\u03bf\u03c5 \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c3\u03b5 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7<\/p>\n<ol>\n<li><span class=\"td-step-kicker\">\u0420\u0435\u0448\u0435\u043d\u0438\u0435<\/span><strong>\u0393\u03c1\u03ac\u03c8\u03c4\u03b5 \u03c4\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03bb\u03bb\u03ac\u03be\u03b5\u03b9<\/strong>\n<p>\u0394\u03b9\u03b1\u03c4\u03c5\u03c0\u03ce\u03c3\u03c4\u03b5 \u03bc\u03af\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7, \u03cc\u03c0\u03c9\u03c2 \u03b1\u03bd\u03b1\u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03bc\u03ae budget, \u03b4\u03b9\u03cc\u03c1\u03b8\u03c9\u03c3\u03b7 checkout \u03ae \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7\u03c2. \u0391\u03bd \u03b4\u03b5\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c0\u03b9\u03b8\u03b1\u03bd\u03ae \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1, \u03c4\u03bf metric \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b1\u03c4\u03b1 \u03b4\u03b5\u03c5\u03c4\u03b5\u03c1\u03b5\u03cd\u03bf\u03bd.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">\u0395\u03c1\u03ce\u03c4\u03b7\u03c3\u03b7<\/span><strong>\u039f\u03c1\u03af\u03c3\u03c4\u03b5 metric, \u03c0\u03bb\u03b7\u03b8\u03c5\u03c3\u03bc\u03cc \u03ba\u03b1\u03b9 \u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf<\/strong>\n<p>\u039c\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03c4\u03b5 \u03c4\u03bf \u03b3\u03b5\u03bd\u03b9\u03ba\u03cc \u03b1\u03af\u03c4\u03b7\u03bc\u03b1 \u03c3\u03b5 \u03b5\u03c1\u03ce\u03c4\u03b7\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03b6\u03b5\u03b9 \u03c3\u03c5\u03bd\u03b5\u03b9\u03b4\u03b7\u03c4\u03ac \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1, \u03c4\u03b9\u03c2 \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03c6\u03af\u03bb\u03c4\u03c1\u03b1.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">\u041e\u0431\u0449\u0435\u0441\u0442\u0432\u043e<\/span><strong>\u03a7\u03b1\u03c1\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03ae\u03c3\u03c4\u03b5 \u03b5\u03be\u03bf\u03b9\u03ba\u03b5\u03af\u03c9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03bb\u03bf\u03b3\u03bf\u03b4\u03bf\u03c3\u03af\u03b1<\/strong>\n<p>\u039a\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c8\u03c4\u03b5 \u03c0\u03bf\u03b9\u03bf\u03c2 \u03b8\u03b1 \u03b4\u03b9\u03b1\u03b2\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf dashboard, \u03c0\u03bf\u03b9\u03b1 \u03bf\u03c1\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9, \u03c0\u03bf\u03b9\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03b4\u03b9\u03b1\u03c7\u03b5\u03b9\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c0\u03cc\u03c3\u03bf \u03b2\u03ac\u03b8\u03bf\u03c2 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03bf\u03b8\u03cc\u03bd\u03b7.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">\u0394\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1<\/span><strong>\u0395\u03bb\u03ad\u03b3\u03be\u03c4\u03b5 \u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2, \u03c0\u03bb\u03b7\u03c1\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03b8\u03c5\u03c3\u03c4\u03ad\u03c1\u03b7\u03c3\u03b7<\/strong>\n<p>\u0395\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03b9\u03ce\u03c3\u03c4\u03b5 \u03cc\u03c4\u03b9 \u03ba\u03ac\u03b8\u03b5 KPI \u03ad\u03c7\u03b5\u03b9 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03cc \u03bf\u03c1\u03b9\u03c3\u03bc\u03cc, \u03c3\u03c9\u03c3\u03c4\u03cc denominator, \u03b3\u03bd\u03c9\u03c3\u03c4\u03ae \u03c0\u03b5\u03c1\u03af\u03bf\u03b4\u03bf \u03b5\u03bd\u03b7\u03bc\u03ad\u03c1\u03c9\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b9\u03bc\u03b5\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2 \u03b5\u03bb\u03bb\u03b9\u03c0\u03ce\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">\u03a3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7<\/span><strong>\u0394\u03ce\u03c3\u03c4\u03b5 baseline \u03c0\u03bf\u03c5 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c1\u03bc\u03b7\u03bd\u03b5\u03af\u03b1<\/strong>\n<p>\u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03c3\u03c4\u03cc\u03c7\u03bf, \u03c0\u03c1\u03bf\u03b7\u03b3\u03bf\u03cd\u03bc\u03b5\u03bd\u03b7 \u03c0\u03b5\u03c1\u03af\u03bf\u03b4\u03bf, cohort \u03ae segment \u03bc\u03cc\u03bd\u03bf \u03cc\u03c4\u03b1\u03bd \u03b7 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03b2\u03bf\u03b7\u03b8\u03ac \u03c4\u03bf\u03bd \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03bd\u03b1 \u03ba\u03c1\u03af\u03bd\u03b5\u03b9 \u03b1\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03ba\u03bb\u03b9\u03c3\u03b7.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">\u0394\u03bf\u03ba\u03b9\u03bc\u03ae<\/span><strong>\u03a0\u03b1\u03c1\u03b1\u03c4\u03b7\u03c1\u03ae\u03c3\u03c4\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03b6\u03bf\u03c5\u03bd<\/strong>\n<p>\u0396\u03b7\u03c4\u03ae\u03c3\u03c4\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03bd\u03b1 \u03b5\u03be\u03b7\u03b3\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b9 \u03b2\u03bb\u03ad\u03c0\u03bf\u03c5\u03bd, \u03c4\u03b9 \u03b8\u03b5\u03c9\u03c1\u03bf\u03cd\u03bd \u03b1\u03b9\u03c4\u03af\u03b1, \u03c0\u03bf\u03b9\u03b1 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03b8\u03b1 \u03ad\u03ba\u03b1\u03bd\u03b1\u03bd \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03bb\u03b5\u03af\u03c0\u03b5\u03b9, \u03c7\u03c9\u03c1\u03af\u03c2 \u03ba\u03b1\u03b8\u03bf\u03b4\u03ae\u03b3\u03b7\u03c3\u03b7 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03cc.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">\u039c\u03ac\u03b8\u03b7\u03c3\u03b7<\/span><strong>\u039c\u03b5\u03c4\u03c1\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7\u03c2<\/strong>\n<p>\u03a0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03c4\u03b5 \u03c7\u03c1\u03cc\u03bd\u03bf \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7, \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03b5\u03c1\u03bc\u03b7\u03bd\u03b5\u03af\u03b1\u03c2, \u03c0\u03b5\u03c1\u03b9\u03c4\u03c4\u03ad\u03c2 \u03ba\u03bb\u03b9\u03bc\u03b1\u03ba\u03ce\u03c3\u03b5\u03b9\u03c2, \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03bd \u03b7 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ad\u03ba\u03c5\u03c8\u03b5 \u03ae\u03c4\u03b1\u03bd \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b7.<\/p>\n<\/li>\n<\/ol>\n<\/div>\n<h2 id=\"elegchos-epitychias-dashboard\">\u03a0\u03ce\u03c2 \u03b5\u03bb\u03ad\u03b3\u03c7\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03c4\u03bf\u03c5 dashboard<\/h2>\n<p>\u03a4\u03b1 page views \u03ae \u03c4\u03b1 logins \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03c7\u03c1\u03ae\u03c3\u03b7, \u03cc\u03c7\u03b9 \u03b1\u03be\u03af\u03b1. \u0388\u03bd\u03b1 dashboard \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03bd\u03bf\u03af\u03b3\u03b5\u03b9 \u03c3\u03c5\u03c7\u03bd\u03ac \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c5\u03c0\u03bf\u03c7\u03c1\u03b5\u03c9\u03bc\u03ad\u03bd\u03b7 \u03bd\u03b1 \u03c4\u03bf \u03c3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03b5\u03cd\u03b5\u03c4\u03b1\u03b9, \u03b5\u03bd\u03ce \u03b5\u03be\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03bd\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 exports, \u03c7\u03b5\u03b9\u03c1\u03bf\u03ba\u03af\u03bd\u03b7\u03c4\u03bf\u03c5\u03c2 \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u03ae \u03c0\u03c1\u03bf\u03c6\u03bf\u03c1\u03b9\u03ba\u03ae \u03b5\u03be\u03ae\u03b3\u03b7\u03c3\u03b7. \u0397 \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03be\u03b5\u03c4\u03ac\u03b6\u03b5\u03b9 \u03b1\u03bd \u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c6\u03c4\u03ac\u03bd\u03bf\u03c5\u03bd \u03b3\u03c1\u03b7\u03b3\u03bf\u03c1\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c3\u03b5 \u03ba\u03bf\u03b9\u03bd\u03ae \u03ba\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ae \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7.<\/p>\n<p>\u03a7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b1 \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03c7\u03c1\u03cc\u03bd\u03bf\u03c2 \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b3\u03bd\u03ce\u03c1\u03b9\u03c3\u03b7 \u03bc\u03b9\u03b1\u03c2 \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b1\u03c0\u03cc\u03ba\u03bb\u03b9\u03c3\u03b7\u03c2, \u03c4\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03c4\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03c0\u03bf\u03c5 \u03b5\u03c1\u03bc\u03b7\u03bd\u03b5\u03cd\u03bf\u03c5\u03bd \u03bc\u03b5 \u03c4\u03bf\u03bd \u03af\u03b4\u03b9\u03bf \u03c4\u03c1\u03cc\u03c0\u03bf \u03ad\u03bd\u03b1 \u03c3\u03ae\u03bc\u03b1, \u03bf\u03b9 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03ba\u03b1\u03bb\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b2\u03b1\u03c3\u03af\u03c3\u03c4\u03b7\u03ba\u03b1\u03bd \u03c3\u03b5 \u03b1\u03bd\u03b5\u03c0\u03b1\u03c1\u03ba\u03ad\u03c2 \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03ba\u03b1\u03b9 \u03b7 \u03bc\u03b5\u03af\u03c9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03c9\u03bd spreadsheets. \u0393\u03b9\u03b1 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03c1\u03bf\u03ad\u03c2, \u03bc\u03b5\u03c4\u03c1\u03ac \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03b1\u03bd \u03c4\u03bf dashboard \u03b5\u03bd\u03c4\u03ac\u03c7\u03b8\u03b7\u03ba\u03b5 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ac \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7 \u03ae \u03c3\u03c4\u03b7 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1.<\/p>\n<p>\u0397 \u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03ae \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b7. \u0391\u03bd \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03bf\u03af \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03b9 \u03c6\u03b5\u03cd\u03b3\u03bf\u03c5\u03bd \u03bc\u03b5 \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03b1 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03ac\u03c3\u03bc\u03b1\u03c4\u03b1 \u03ae \u03b1\u03bd \u03bf \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03cc\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03be\u03b7\u03b3\u03b5\u03af \u03ba\u03ac\u03b8\u03b5 \u03bf\u03b8\u03cc\u03bd\u03b7, \u03c4\u03bf interface \u03b4\u03b5\u03bd \u03ad\u03c7\u03b5\u03b9 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03ce\u03c3\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03bf\u03c5\u03bb\u03b5\u03b9\u03ac \u03c4\u03bf\u03c5. \u0388\u03bd\u03b1\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc\u03c2 \u03c3\u03c5\u03bc\u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c2 \u03c0\u03cc\u03c1\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf <a href=\"https:\/\/twodots.gr\/odigos-gia-ti-dimiourgia-dashboard-sto-google-analytics\/\">\u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u03c2 dashboard \u03c3\u03c4\u03bf Google Analytics<\/a>, \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03cb\u03c0\u03cc\u03b8\u03b5\u03c3\u03b7 \u03cc\u03c4\u03b9 \u03c4\u03b1 widgets \u03c5\u03c0\u03b7\u03c1\u03b5\u03c4\u03bf\u03cd\u03bd \u03c0\u03c1\u03ce\u03c4\u03b1 \u03c4\u03bf \u03b5\u03c1\u03ce\u03c4\u03b7\u03bc\u03b1.<\/p>\n<h2 id=\"mixanismos-apofasis\">\u0391\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ac \u03c3\u03c4\u03bf\u03bd \u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03c3\u03bc\u03cc \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7\u03c2<\/h2>\n<p>\u03a4\u03bf data design \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc \u03cc\u03c4\u03b1\u03bd \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c9\u03c2 \u03b1\u03c1\u03c7\u03b9\u03c4\u03b5\u03ba\u03c4\u03bf\u03bd\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf formatting. \u0397 \u03c3\u03c9\u03c3\u03c4\u03ae \u03c3\u03b5\u03b9\u03c1\u03ac \u03b5\u03af\u03bd\u03b1\u03b9: \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03c3\u03b9\u03b1\u03ba\u03ae \u03b5\u03c1\u03ce\u03c4\u03b7\u03c3\u03b7, \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd, \u03ba\u03b1\u03b8\u03bf\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2 \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03b7\u03c4\u03ae\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae\u03c2, \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03ba\u03b1\u03b9 \u03cd\u03c3\u03c4\u03b5\u03c1\u03b1 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae\u03c2 \u03bc\u03bf\u03c1\u03c6\u03ae\u03c2. \u0388\u03c4\u03c3\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03bf \u03ba\u03b5\u03c1\u03b4\u03af\u03b6\u03b5\u03b9 \u03c4\u03b7 \u03b8\u03ad\u03c3\u03b7 \u03c4\u03bf\u03c5.<\/p>\n<p>\u0393\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7, \u03bf \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03c7\u03c9\u03c1\u03ad\u03c3\u03b5\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 KPIs \u03c3\u03c4\u03b7\u03bd \u03bf\u03b8\u03cc\u03bd\u03b7. \u0395\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03b9\u03ce\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03c3\u03c4\u03b1\u03c3\u03b7 \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03c4\u03bf \u03c3\u03ae\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03b9\u03c9\u03bc\u03ad\u03bd\u03b7 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1, \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03ba\u03c1\u03cd\u03b2\u03b5\u03b9 \u03b1\u03b2\u03b5\u03b2\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ae \u03bd\u03b1 \u03c5\u03c0\u03b5\u03c1\u03b1\u03c0\u03bb\u03bf\u03c5\u03c3\u03c4\u03b5\u03cd\u03b5\u03b9 \u03c4\u03bf \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1. \u038c\u03c4\u03b1\u03bd \u03c4\u03bf UX \u03ba\u03b1\u03b9 \u03c4\u03bf data visualisation \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b1\u03b6\u03af, \u03bf\u03b9 \u03b1\u03c1\u03b9\u03b8\u03bc\u03bf\u03af \u03c0\u03b1\u03cd\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03b1\u03c6\u03ae \u03c4\u03bf\u03c5 \u03c0\u03b1\u03c1\u03b5\u03bb\u03b8\u03cc\u03bd\u03c4\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03b3\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03bf\u03b9\u03bd\u03ae \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf \u03b2\u03ae\u03bc\u03b1.<\/p>\n<section class=\"td-service-cta\">\n<div class=\"td-service-cta-content\">\n<p class=\"td-service-cta-eyebrow\">\u0391\u03c0\u03cc \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c3\u03c4\u03b7 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1<\/p>\n<p class=\"td-service-cta-title\">\u03a3\u03c5\u03bd\u03b4\u03ad\u03c3\u03c4\u03b5 marketing, website \u03ba\u03b1\u03b9 conversions \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7\u03c2<\/p>\n<p>\u0397 TWO DOTS \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03b5\u03b9 \u03c3\u03c4\u03b7 \u03c7\u03b1\u03c1\u03c4\u03bf\u03b3\u03c1\u03ac\u03c6\u03b7\u03c3\u03b7 \u03c3\u03c4\u03cc\u03c7\u03c9\u03bd, events \u03ba\u03b1\u03b9 reports, \u03ce\u03c3\u03c4\u03b5 \u03bf\u03b9 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03bd\u03b1 \u03b2\u03bb\u03ad\u03c0\u03bf\u03c5\u03bd \u03c4\u03b1 metrics \u03c0\u03bf\u03c5 \u03b1\u03bb\u03bb\u03ac\u03b6\u03bf\u03c5\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03ad\u03bd\u03b1\u03bd \u03b1\u03ba\u03cc\u03bc\u03b7 \u03cc\u03b3\u03ba\u03bf \u03b1\u03c0\u03cc widgets.<\/p>\n<div class=\"td-service-cta-actions\"><a class=\"td-service-cta-button\" href=\"https:\/\/twodots.gr\/digital-marketing-seo\/\">\u0394\u03b5\u03af\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 Digital Marketing &amp; SEO<\/a><\/div>\n<\/div>\n<\/section>\n<section id=\"sychnes-erotiseis\" class=\"td-faq-section\">\n<div class=\"td-faq\">\n<p class=\"td-faq-heading\">\u0427\u0435\u0441\u0442\u043e \u0437\u0430\u0434\u0430\u0432\u0430\u043d\u0438 \u0432\u044a\u043f\u0440\u043e\u0441\u0438<\/p>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf data UX;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u0395\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03b1\u03c1\u03c7\u03ce\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03c3\u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03c0\u03bf\u03c5 \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9, \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9, \u03ce\u03c3\u03c4\u03b5 \u03bc\u03b9\u03b1 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b5\u03c5\u03ba\u03bf\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7, \u03c4\u03b1\u03c7\u03cd\u03c4\u03b5\u03c1\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03b9\u03c9\u03bc\u03ad\u03bd\u03b7.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u0393\u03b9\u03b1\u03c4\u03af \u03ad\u03bd\u03b1 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ad\u03c2 dashboard \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bc\u03b7\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u0395\u03c0\u03b5\u03b9\u03b4\u03ae \u03b7 \u03b1\u03ba\u03c1\u03af\u03b2\u03b5\u03b9\u03b1 \u03b4\u03b5\u03bd \u03bf\u03c1\u03af\u03b6\u03b5\u03b9 \u03b1\u03c0\u03cc \u03bc\u03cc\u03bd\u03b7 \u03c4\u03b7\u03c2 \u03c4\u03bf \u03b5\u03c1\u03ce\u03c4\u03b7\u03bc\u03b1, \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03ae \u03c4\u03b7\u03bd \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b7 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1. \u0388\u03bd\u03b1 dashboard \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03ad\u03c7\u03b5\u03b9 \u03c3\u03c9\u03c3\u03c4\u03bf\u03cd\u03c2 \u03b1\u03c1\u03b9\u03b8\u03bc\u03bf\u03cd\u03c2 \u03b1\u03bb\u03bb\u03ac \u03bd\u03b1 \u03bc\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c4\u03bf \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b5\u03c1\u03ce\u03c4\u03b7\u03c3\u03b7 \u03c0\u03c1\u03b9\u03bd \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03c4\u03b5\u03af \u03ad\u03bd\u03b1 chart;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u03a0\u03bf\u03b9\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03c3\u03b9\u03b1\u03ba\u03ae \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03b9\u03c7\u03b8\u03b5\u03af. \u0391\u03c0\u03cc \u03b1\u03c5\u03c4\u03ae\u03bd \u03c0\u03c1\u03bf\u03ba\u03cd\u03c0\u03c4\u03bf\u03c5\u03bd \u03c4\u03bf metric, \u03bf \u03c0\u03bb\u03b7\u03b8\u03c5\u03c3\u03bc\u03cc\u03c2, \u03b7 \u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03ae \u03c0\u03b5\u03c1\u03af\u03bf\u03b4\u03bf\u03c2, \u03bf\u03b9 \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03be\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c4\u03b1 \u03c3\u03c4\u03b5\u03bb\u03ad\u03c7\u03b7 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03b1\u03bd\u03b1\u03bb\u03c5\u03c4\u03ad\u03c2 \u03bd\u03b1 \u03b2\u03bb\u03ad\u03c0\u03bf\u03c5\u03bd \u03c4\u03bf \u03af\u03b4\u03b9\u03bf dashboard;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u038c\u03c7\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b1. \u039f\u03b9 \u03b1\u03bd\u03b1\u03bb\u03c5\u03c4\u03ad\u03c2 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c0\u03c5\u03ba\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1, segments \u03ba\u03b1\u03b9 drill-down, \u03b5\u03bd\u03ce \u03c4\u03b1 \u03c3\u03c4\u03b5\u03bb\u03ad\u03c7\u03b7 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03cd\u03bd\u03b8\u03b5\u03c3\u03b7 \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2, drivers, \u03b1\u03c0\u03bf\u03ba\u03bb\u03af\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2 \u03b4\u03c1\u03ac\u03c3\u03b7\u03c2.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03cc\u03c4\u03b5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf \u03ad\u03bd\u03b1 radar chart;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u038c\u03c4\u03b1\u03bd \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03b4\u03b9\u03b1\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03ba\u03bf\u03b9\u03bd\u03ae \u03ba\u03bb\u03af\u03bc\u03b1\u03ba\u03b1 \u03ba\u03b1\u03b9 \u03ba\u03bf\u03b9\u03bd\u03ae \u03bc\u03ad\u03b8\u03bf\u03b4\u03bf scoring \u03ba\u03b1\u03b9 \u03bf \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03bf\u03c1\u03b1\u03c4\u03cc \u03c4\u03bf \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03cc \u03c0\u03c1\u03bf\u03c6\u03af\u03bb. \u0393\u03b9\u03b1 \u03b1\u03ba\u03c1\u03b9\u03b2\u03b5\u03af\u03c2 \u03bc\u03b9\u03ba\u03c1\u03ad\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ad\u03c2, \u03ad\u03bd\u03b1 bar chart \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c5\u03c7\u03bd\u03ac \u03ba\u03b1\u03c4\u03b1\u03bb\u03bb\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03b1\u03c0\u03bf\u03c6\u03b5\u03cd\u03b3\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03bb\u03ac\u03b8\u03bf\u03c2 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1\u03bd KPI;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u039c\u03b5 \u03c3\u03b1\u03c6\u03ae \u03bf\u03c1\u03b9\u03c3\u03bc\u03cc, \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf baseline, segmentation, \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03bc\u03b5\u03c4\u03b1\u03b2\u03bb\u03b7\u03c4\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03be\u03b7\u03b3\u03bf\u03cd\u03bd \u03c4\u03b7 \u03bc\u03b5\u03c4\u03b1\u03b2\u03bf\u03bb\u03ae, \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03c3\u03c5\u03c3\u03c7\u03ad\u03c4\u03b9\u03c3\u03b7 \u03c9\u03c2 \u03b1\u03b9\u03c4\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03bc\u03b5\u03c4\u03c1\u03b9\u03ad\u03c4\u03b1\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03b5\u03bd\u03cc\u03c2 dashboard;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u039c\u03b5 \u03c4\u03bf\u03bd \u03c7\u03c1\u03cc\u03bd\u03bf \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7, \u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c1\u03bc\u03b7\u03bd\u03b5\u03af\u03b1\u03c2, \u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7\u03c2, \u03c4\u03b7 \u03bc\u03b5\u03af\u03c9\u03c3\u03b7 \u03c0\u03b5\u03c1\u03b9\u03c4\u03c4\u03ce\u03bd exports \u03ae \u03b5\u03be\u03b7\u03b3\u03ae\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03ad\u03bd\u03c4\u03b1\u03be\u03b7 \u03c4\u03bf\u03c5 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf\u03c5 \u03c3\u03c4\u03b7 \u03c1\u03bf\u03ae \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ad\u03bd\u03b1 dashboard \u03c0\u03ac\u03bd\u03c4\u03b1 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u038c\u03c7\u03b9. \u03a3\u03c5\u03c7\u03bd\u03ac \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03c1\u03ce\u03c4\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03bf\u03c2 \u03b8\u03cc\u03c1\u03c5\u03b2\u03bf\u03c2. \u03a0\u03c1\u03cc\u03c3\u03b8\u03b5\u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b1\u03be\u03af\u03b6\u03bf\u03c5\u03bd \u03bc\u03cc\u03bd\u03bf \u03cc\u03c4\u03b1\u03bd \u03b1\u03bb\u03bb\u03ac\u03b6\u03bf\u03c5\u03bd \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03c4\u03b7\u03bd \u03b5\u03c1\u03bc\u03b7\u03bd\u03b5\u03af\u03b1, \u03bc\u03b5\u03b9\u03ce\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03b2\u03b5\u03b2\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ae \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7.<\/p>\n<\/div>\n<\/details>\n<\/div>\n<\/section>\n<div class=\"td-source-list\">\n<p id=\"piges\" class=\"td-source-list-title\">\u0418\u0437\u0442\u043e\u0447\u043d\u0438\u0446\u0438<\/p>\n<ul>\n<li><a href=\"https:\/\/www.smashingmagazine.com\/2026\/08\/rethinking-data-visualisation-ux-approach-dashboards\/\" target=\"_blank\" rel=\"noopener\">Smashing Magazine: Rethinking Data Visualisation, A UX Approach To Dashboards That Actually Drives Decisions<\/a><\/li>\n<li><a href=\"https:\/\/www.tandfonline.com\/doi\/abs\/10.1080\/00031305.1973.10478966\" target=\"_blank\" rel=\"noopener\">F. J. Anscombe: Graphs in Statistical Analysis, The American Statistician<\/a><\/li>\n<li><a href=\"https:\/\/academy.pega.com\/topic\/dashboards\/v7\" target=\"_blank\" rel=\"noopener\">Pega Academy: Dashboards and persona-based views<\/a><\/li>\n<\/ul>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u03a4\u03bf data visualisation \u03bc\u03b5 UX \u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03bd\u03b5\u03b9 dashboards \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03c3\u03b1\u03c6\u03b5\u03af\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2, \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 e-commerce, marketing \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1.<\/p>","protected":false},"author":1,"featured_media":107078,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[17366],"tags":[9528,21198,21197,3844,3875],"class_list":["post-98884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-business-intelligence","tag-dashboards","tag-data-visualisation","tag-ux-design","tag-lipsi-apofaseon"],"_links":{"self":[{"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/posts\/98884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/comments?post=98884"}],"version-history":[{"count":1,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/posts\/98884\/revisions"}],"predecessor-version":[{"id":107079,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/posts\/98884\/revisions\/107079"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/media\/107078"}],"wp:attachment":[{"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/media?parent=98884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/categories?post=98884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twodots.gr\/bg\/wp-json\/wp\/v2\/tags?post=98884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}