{"id":90634,"date":"2026-08-31T15:58:50","date_gmt":"2026-08-31T12:58:50","guid":{"rendered":"https:\/\/twodots.gr\/?page_id=90634"},"modified":"2026-08-31T15:58:50","modified_gmt":"2026-08-31T12:58:50","slug":"amazonios","status":"publish","type":"page","link":"https:\/\/twodots.gr\/en\/erga-periptoseis-pelaton\/amazonios\/","title":{"rendered":"Amazonios \u2013 Case Study"},"content":{"rendered":"<p><main class=\"twodots-info-page twodots-info-page--case-study\" data-page=\"amazonios-case-study\"><\/p>\n<section class=\"twodots-info-hero twodots-case-study-hero\" aria-labelledby=\"amazonios-case-study-title\">\n<div class=\"twodots-info-hero__copy\">\n<p class=\"twodots-eyebrow\">Case Study \u00b7 Online Store<\/p>\n<h1 id=\"amazonios-case-study-title\">Amazonios: a specialty online store for aquariums and aquatic life<\/h1>\n<p class=\"twodots-info-hero__lead\">We\u2019ve transformed a lengthy and technical catalog into a well-organized browsing and shopping experience, so that both beginners and experienced aquarium enthusiasts can quickly find the right equipment, product, or live organism.<\/p>\n<nav class=\"twodots-info-pills\" aria-label=\"Key Project Details\">\n        <span>1,350 products<\/span><br \/>\n        <span>47 categories<\/span><br \/>\n        <span>Specialized Catalog<\/span><br \/>\n        <span>eCommerce UX<\/span><br \/>\n        <span>SEO architecture<\/span><br \/>\n      <\/nav>\n<div class=\"twodots-info-actions\">\n        <a class=\"twodots-info-button twodots-info-button--primary\" href=\"https:\/\/amazonios.gr\/\" target=\"_blank\" rel=\"noopener noreferrer\">View the project<\/a><br \/>\n        <a class=\"twodots-info-button twodots-info-button--ghost\" href=\"https:\/\/twodots.gr\/epikoinonia\/#contact_form\">Discuss your online store<\/a>\n      <\/div>\n<\/p><\/div>\n<div class=\"twodots-info-hero__media\">\n      <img src=\"https:\/\/twodots.gr\/wp-content\/uploads\/2024\/07\/Amazonios-Desktop.png\" alt=\"The Amazonios online store in a desktop mockup, created by TWO DOTS\" width=\"768\" height=\"768\" loading=\"eager\" fetchpriority=\"high\" decoding=\"async\">\n    <\/div>\n<\/section>\n<section class=\"twodots-case-study-metrics\" aria-labelledby=\"amazonios-measurements-title\">\n<div class=\"twodots-case-study-metrics__header\">\n<h2 id=\"amazonios-measurements-title\">The scale of the catalog<\/h2>\n<p>A retail platform that connects thousands of options to different needs, experience levels, and aquarium types.<\/p>\n<\/p><\/div>\n<dl class=\"twodots-case-study-metrics__grid\">\n<div>\n<dt>1.350<\/dt>\n<dd>product URLs<\/dd>\n<\/div>\n<div>\n<dt>47<\/dt>\n<dd>product categories<\/dd>\n<\/div>\n<div>\n<dt>15<\/dt>\n<dd>key information pages<\/dd>\n<\/div>\n<div>\n<dt>Mobile<\/dt>\n<dd>responsive shopping experience<\/dd>\n<\/div>\n<div>\n<dt>SEO<\/dt>\n<dd>product and category structure<\/dd>\n<\/div>\n<\/dl>\n<\/section>\n<section class=\"twodots-info-section\" aria-labelledby=\"amazonios-objective-title\">\n<div class=\"twodots-case-study-split\">\n<div>\n<p class=\"twodots-eyebrow\">The goal<\/p>\n<h2 id=\"amazonios-objective-title\">Specialization without complicated navigation<\/h2>\n<\/div>\n<div class=\"twodots-case-study-copy\">\n<p>Aquarium equipment involves many technical parameters and interrelated choices. Visitors need to quickly determine whether a product is suitable for freshwater or saltwater, for a specific tank volume, and for the equipment they already own.<\/p>\n<p>The layout was organized around actual exploration routes: aquariums, filters, lighting, food, aquatic plants, corals, and pond equipment. The same approach guides every project we undertake for the <a href=\"https:\/\/twodots.gr\/kataskevi-eshop\/\">e-shop construction<\/a> with a specialized catalog.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<section class=\"twodots-info-band twodots-case-study-scope\" aria-labelledby=\"amazonios-scope-title\">\n<div>\n<h2 id=\"amazonios-scope-title\">What We've Accomplished<\/h2>\n<p class=\"twodots-info-text\">The experience was designed to ensure that the catalog is user-friendly, scalable, and easy to understand on any device.<\/p>\n<\/div>\n<ul class=\"twodots-info-list\">\n<li>Responsive online store for mobile and desktop.<\/li>\n<li>Catalog structure for 1,350 product URLs and 47 categories.<\/li>\n<li>Browse by aquarium type, equipment, and care requirements.<\/li>\n<li>Clear product pages with technical information and a call to action.<\/li>\n<li>SEO architecture for products, categories, and informational content.<\/li>\n<\/ul>\n<\/section>\n<section class=\"twodots-info-section\" aria-labelledby=\"amazonios-decisions-title\">\n<div class=\"twodots-info-header\">\n<div>\n<h2 id=\"amazonios-decisions-title\">Key Design Decisions<\/h2>\n<\/div>\n<p>The store's specialization had to remain evident without burdening the experience with unnecessary complexity.<\/p>\n<\/div>\n<div class=\"twodots-info-grid\">\n<article class=\"twodots-info-card border-animation\"><span>01<\/span><\/p>\n<h3>Logical list<\/h3>\n<p>The categories are organized based on how customers set up, equip, and maintain their aquariums.<\/p>\n<\/article>\n<article class=\"twodots-info-card border-animation\"><span>02<\/span><\/p>\n<h3>Technical Information<\/h3>\n<p>The key features are clearly presented so that you can choose a product with greater confidence.<\/p>\n<\/article>\n<article class=\"twodots-info-card border-animation\"><span>03<\/span><\/p>\n<h3>Directions to the market<\/h3>\n<p>The navigation, product page, and shopping cart provide a consistent experience on both mobile and desktop.<\/p>\n<\/article><\/div>\n<\/section>\n<section class=\"twodots-info-section\" aria-labelledby=\"amazonios-results-title\">\n<div class=\"twodots-case-study-split\">\n<div>\n<p class=\"twodots-eyebrow\">The result<\/p>\n<h2 id=\"amazonios-results-title\">A specialized catalog that remains easy to use<\/h2>\n<\/div>\n<div class=\"twodots-case-study-copy\">\n<p>The online store brings together 1,350 products and 47 categories in a cohesive structure, ranging from basic aquariums and filters to specialized saltwater and freshwater equipment.<\/p>\n<p>The company can expand its catalog and informational content on an ongoing basis, while the visitor maintains a clear path from need to selection to purchase.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<aside class=\"twodots-case-study-note\" aria-label=\"Impact on the business\"><strong>Impact on the business:<\/strong> Amazonios features a well-organized digital storefront and a functional sales channel that showcases its expertise, supports a wide range of products, and makes the technical selection process more accessible to customers.<\/aside>\n<\/section>\n<section class=\"twodots-info-section\" aria-labelledby=\"amazonios-method-title\">\n<div class=\"twodots-info-header\">\n<div>\n<h2 id=\"amazonios-method-title\">The foundation of the project<\/h2>\n<\/div>\n<p>The implementation combines a commercial taxonomy, a manageable catalog, and a technical foundation for organic product discovery.<\/p>\n<\/div>\n<dl class=\"twodots-case-study-facts\">\n<div>\n<dt>Website<\/dt>\n<dd><a href=\"https:\/\/amazonios.gr\/\" target=\"_blank\" rel=\"noopener noreferrer\">amazonios.gr<\/a><\/dd>\n<\/div>\n<div>\n<dt>Project Type<\/dt>\n<dd>Specialized online store<\/dd>\n<\/div>\n<div>\n<dt>SEO<\/dt>\n<dd>Product, Category, and Content Architecture<\/dd>\n<\/div>\n<div>\n<dt>General<\/dt>\n<dd>Individuals and professionals interested in aquariums and aquatic life<\/dd>\n<\/div>\n<\/dl>\n<\/section>\n<section class=\"twodots-info-final border-animation\" aria-labelledby=\"amazonios-final-title\">\n<h2 id=\"amazonios-final-title\">Do you need an online store for a specialized catalog?;<\/h2>\n<p>We can transform complex products and categories into a streamlined experience that supports selection, purchase, and organic growth.<\/p>\n<div class=\"twodots-info-actions\">\n      <a class=\"twodots-info-button twodots-info-button--primary\" href=\"https:\/\/twodots.gr\/epikoinonia\/#contact_form\">Discuss your online store<\/a><br \/>\n      <a class=\"twodots-info-button twodots-info-button--ghost\" href=\"https:\/\/twodots.gr\/erga-periptoseis-pelaton\/\">See more projects<\/a>\n    <\/div>\n<\/section>\n<p><\/main><\/p>","protected":false},"excerpt":{"rendered":"<p>Case study \u00b7 \u0397\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 Amazonios: \u03b5\u03be\u03b5\u03b9\u03b4\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03bf e-shop \u03b3\u03b9\u03b1 \u03b5\u03bd\u03c5\u03b4\u03c1\u03b5\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c5\u03b4\u03c1\u03cc\u03b2\u03b9\u03b1 \u03b6\u03c9\u03ae \u039c\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03b1\u03bc\u03b5 \u03ad\u03bd\u03b1\u03bd \u03b5\u03ba\u03c4\u03b5\u03bd\u03ae \u03ba\u03b1\u03b9 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03cc \u03ba\u03b1\u03c4\u03ac\u03bb\u03bf\u03b3\u03bf \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03bf\u03c1\u03b3\u03b1\u03bd\u03c9\u03bc\u03ad\u03bd\u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2, \u03ce\u03c3\u03c4\u03b5 \u03b1\u03c1\u03c7\u03ac\u03c1\u03b9\u03bf\u03b9 \u03ba\u03b1\u03b9 \u03ad\u03bc\u03c0\u03b5\u03b9\u03c1\u03bf\u03b9 \u03c6\u03af\u03bb\u03bf\u03b9 \u03c4\u03bf\u03c5 \u03b5\u03bd\u03c5\u03b4\u03c1\u03b5\u03af\u03bf\u03c5 \u03bd\u03b1 \u03b2\u03c1\u03af\u03c3\u03ba\u03bf\u03c5\u03bd \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03c4\u03bf\u03bd \u03c3\u03c9\u03c3\u03c4\u03cc \u03b5\u03be\u03bf\u03c0\u03bb\u03b9\u03c3\u03bc\u03cc, \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03ae \u03b6\u03c9\u03bd\u03c4\u03b1\u03bd\u03cc \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03cc. 1.350 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 47 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u0395\u03be\u03b5\u03b9\u03b4\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03bf\u03c2 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bf\u03b3\u03bf\u03c2 eCommerce UX SEO \u03b1\u03c1\u03c7\u03b9\u03c4\u03b5\u03ba\u03c4\u03bf\u03bd\u03b9\u03ba\u03ae \u0394\u03b5\u03af\u03c4\u03b5 \u03c4\u03bf [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22877,"parent":26806,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_gspb_post_css":"","content-type":"","footnotes":""},"class_list":["post-90634","page","type-page","status-publish","has-post-thumbnail","hentry"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"_links":{"self":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/pages\/90634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/comments?post=90634"}],"version-history":[{"count":0,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/pages\/90634\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/pages\/26806"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media\/22877"}],"wp:attachment":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media?parent=90634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}