{"id":104471,"date":"2026-10-21T18:45:57","date_gmt":"2026-10-21T15:45:57","guid":{"rendered":"https:\/\/twodots.gr\/?p=104471"},"modified":"2026-10-21T18:45:58","modified_gmt":"2026-10-21T15:45:58","slug":"foodera-technologies-pente-brands-eniaia-taftotita","status":"publish","type":"post","link":"https:\/\/twodots.gr\/en\/foodera-technologies-pente-brands-eniaia-taftotita\/","title":{"rendered":"Foodera Technologies: \u03c0\u03ce\u03c2 \u03c0\u03ad\u03bd\u03c4\u03b5 \u03b2\u03b9\u03bf\u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03ba\u03ac brands \u03ad\u03b3\u03b9\u03bd\u03b1\u03bd \u03bc\u03af\u03b1 \u03b5\u03bd\u03b9\u03b1\u03af\u03b1 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1"},"content":{"rendered":"<p>\u0397 Foodera Technologies \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c0\u03ce\u03c2 \u03bc\u03b9\u03b1 \u03c3\u03cd\u03bd\u03b8\u03b5\u03c4\u03b7 \u03b2\u03b9\u03bf\u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03ba\u03ae \u03b5\u03bd\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c0\u03bf\u03ba\u03c4\u03ae\u03c3\u03b5\u03b9 \u03bc\u03af\u03b1 \u03ba\u03bf\u03b9\u03bd\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03b3\u03c1\u03ac\u03c8\u03b5\u03b9 \u03c4\u03b7 \u03c6\u03ae\u03bc\u03b7 \u03c4\u03c9\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03b9\u03ce\u03bd \u03c0\u03bf\u03c5 \u03c4\u03b7\u03bd \u03ad\u03c7\u03c4\u03b9\u03c3\u03b1\u03bd. \u03a4\u03bf \u03bd\u03ad\u03bf \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03cc brand \u03b5\u03bd\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b9\u03c2 Kiremko, Idaho Steel, Reyco Systems, Tummers Group \u03ba\u03b1\u03b9 Van der Giessen, \u03b5\u03bd\u03ce \u03c4\u03b1 \u03c0\u03ad\u03bd\u03c4\u03b5 \u03bf\u03bd\u03cc\u03bc\u03b1\u03c4\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03b6\u03bf\u03c5\u03bd \u03c9\u03c2 product brands.<\/p>\n<p>\u0397 \u03bf\u03c5\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5 case \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03ad\u03bd\u03b1 \u03bd\u03ad\u03bf \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf. \u0395\u03af\u03bd\u03b1\u03b9 \u03b7 brand architecture: \u03c0\u03bf\u03b9\u03bf \u03cc\u03bd\u03bf\u03bc\u03b1 \u03b5\u03ba\u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b5\u03af \u03c4\u03bf\u03bd \u03cc\u03bc\u03b9\u03bb\u03bf, \u03c0\u03bf\u03b9\u03bf \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03c0\u03ac\u03bd\u03c9 \u03c3\u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03b7 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b4\u03cd\u03bf \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03c3\u03b5 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2, \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7, website, \u03b5\u03c1\u03b3\u03bf\u03c3\u03c4\u03ac\u03c3\u03b9\u03bf \u03ba\u03b1\u03b9 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03cc \u03c5\u03bb\u03b9\u03ba\u03cc.<\/p>\n<p>\u0393\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 B2B \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03bc\u03b5\u03b3\u03b1\u03bb\u03ce\u03bd\u03b5\u03b9 \u03bc\u03b5 \u03b5\u03be\u03b1\u03b3\u03bf\u03c1\u03ad\u03c2, \u03bd\u03ad\u03b5\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03ae \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2, \u03c4\u03bf \u03bc\u03ac\u03b8\u03b7\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc. \u0397 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03cc\u03c4\u03b1\u03bd \u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2\u00b7 \u03cc\u03c7\u03b9 \u03cc\u03c4\u03b1\u03bd \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae.<\/p>\n<div class=\"td-article-toc\">\n<div class=\"td-toc-title\">Contents<\/div>\n<ul>\n<li><a href=\"#ti-allaxe-foodera\">\u03a4\u03b9 \u03ac\u03bb\u03bb\u03b1\u03be\u03b5 \u03bc\u03b5 \u03c4\u03b7 Foodera Technologies<\/a><\/li>\n<li><a href=\"#brand-architecture-prin-logo\">\u0393\u03b9\u03b1\u03c4\u03af \u03b7 brand architecture \u03c0\u03c1\u03bf\u03b7\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03c4\u03bf\u03c5 \u03bb\u03bf\u03b3\u03bf\u03c4\u03cd\u03c0\u03bf\u03c5<\/a><\/li>\n<li><a href=\"#masterbrand-product-brands\">\u03a0\u03ce\u03c2 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 masterbrand \u03ba\u03b1\u03b9 product brands<\/a><\/li>\n<li><a href=\"#customer-continuity\">\u0397 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03bf\u03c5 branding<\/a><\/li>\n<li><a href=\"#design-apo-leitourgia\">\u03a0\u03ce\u03c2 \u03b7 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03c4\u03bf\u03c5 \u03b5\u03c1\u03b3\u03bf\u03c3\u03c4\u03b1\u03c3\u03af\u03bf\u03c5 \u03ad\u03b3\u03b9\u03bd\u03b5 \u03bf\u03c0\u03c4\u03b9\u03ba\u03cc \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1<\/a><\/li>\n<li><a href=\"#touchpoints-kai-rollout\">\u039c\u03af\u03b1 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf \u03b5\u03c1\u03b3\u03bf\u03c3\u03c4\u03ac\u03c3\u03b9\u03bf \u03ad\u03c9\u03c2 \u03c4\u03bf mobile<\/a><\/li>\n<li><a href=\"#tekmiriomena-stoicheia\">\u03a4\u03b9 \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03b9\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03b9 \u03bc\u03ad\u03bd\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03c7\u03b8\u03b5\u03af<\/a><\/li>\n<li><a href=\"#vhmata-b2b-rebrand\">\u0388\u03be\u03b9 \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 \u03c3\u03cd\u03bd\u03b8\u03b5\u03c4\u03bf B2B rebrand<\/a><\/li>\n<li><a href=\"#metrisi-rollout\">\u03a0\u03ce\u03c2 \u03bc\u03b5\u03c4\u03c1\u03b9\u03ad\u03c4\u03b1\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03c4\u03bf\u03c5 rollout<\/a><\/li>\n<li><a href=\"#symperasma-b2b-teams\">\u03a4\u03bf \u03c3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1 \u03b3\u03b9\u03b1 B2B \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2<\/a><\/li>\n<\/ul>\n<\/div>\n<div class=\"td-note\">\n<p class=\"td-note-title\">\u0397 \u03c3\u03cd\u03bd\u03c4\u03bf\u03bc\u03b7 \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7<\/p>\n<p>\u0397 Foodera \u03b5\u03c0\u03ad\u03bb\u03b5\u03be\u03b5 \u03ad\u03bd\u03b1 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03cc masterbrand \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03ba\u03bf\u03b9\u03bd\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c4\u03ae\u03c1\u03b7\u03c3\u03b5 \u03c4\u03b1 \u03c0\u03ad\u03bd\u03c4\u03b5 \u03ba\u03b1\u03b8\u03b9\u03b5\u03c1\u03c9\u03bc\u03ad\u03bd\u03b1 \u03bf\u03bd\u03cc\u03bc\u03b1\u03c4\u03b1 \u03c9\u03c2 product brands. \u0388\u03c4\u03c3\u03b9, \u03b7 \u03bd\u03ad\u03b1 \u03ba\u03bb\u03af\u03bc\u03b1\u03ba\u03b1 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bf\u03c1\u03b1\u03c4\u03ae \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03c7\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc\u03c4\u03bf\u03bc\u03b1 \u03b7 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2.<\/p>\n<\/div>\n<h2 id=\"ti-allaxe-foodera\">\u03a4\u03b9 \u03ac\u03bb\u03bb\u03b1\u03be\u03b5 \u03bc\u03b5 \u03c4\u03b7 Foodera Technologies<\/h2>\n<p>\u03a3\u03c4\u03b9\u03c2 23 \u0399\u03bf\u03c5\u03bd\u03af\u03bf\u03c5 2026 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03c3\u03c4\u03b7\u03ba\u03b5 \u03b4\u03b7\u03bc\u03cc\u03c3\u03b9\u03b1 \u03b7 Foodera Technologies \u03c9\u03c2 \u03bd\u03ad\u03bf \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03bf group brand \u03b3\u03b9\u03b1 \u03c0\u03ad\u03bd\u03c4\u03b5 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1\u03c2 \u03b5\u03c0\u03b5\u03be\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2 \u03c4\u03c1\u03bf\u03c6\u03af\u03bc\u03c9\u03bd. \u0397 Kiremko, \u03b7 Idaho Steel, \u03b7 Reyco Systems, \u03b7 Tummers Group \u03ba\u03b1\u03b9 \u03b7 Van der Giessen \u03c3\u03c5\u03b3\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03b8\u03b7\u03ba\u03b1\u03bd \u03ba\u03ac\u03c4\u03c9 \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 \u03ba\u03bf\u03b9\u03bd\u03cc \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03cc \u03cc\u03bd\u03bf\u03bc\u03b1, \u03bc\u03b5 \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03b5 \u0395\u03c5\u03c1\u03ce\u03c0\u03b7, \u0392\u03cc\u03c1\u03b5\u03b9\u03b1 \u0391\u03bc\u03b5\u03c1\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u039d\u03cc\u03c4\u03b9\u03b1 \u0391\u03c3\u03af\u03b1.<\/p>\n<p>\u0397 \u03b1\u03bd\u03b1\u03ba\u03bf\u03af\u03bd\u03c9\u03c3\u03b7 \u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b5 \u03c4\u03b7 \u03c3\u03c5\u03bc\u03c6\u03c9\u03bd\u03af\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03ad\u03bd\u03c4\u03b1\u03be\u03b7 \u03c4\u03b7\u03c2 Tummers Group \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 Van der Giessen \u03c3\u03c4\u03bf\u03bd \u03cc\u03bc\u03b9\u03bb\u03bf \u03c0\u03bf\u03c5 \u03ae\u03b4\u03b7 \u03c0\u03b5\u03c1\u03b9\u03bb\u03ac\u03bc\u03b2\u03b1\u03bd\u03b5 \u03c4\u03b9\u03c2 Kiremko, Idaho Steel \u03ba\u03b1\u03b9 Reyco Systems. \u0397 Foodera \u03b4\u03b5\u03bd \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03c3\u03c4\u03b7\u03ba\u03b5 \u03c9\u03c2 \u03b1\u03c0\u03bb\u03ae \u03bc\u03b5\u03c4\u03bf\u03bd\u03bf\u03bc\u03b1\u03c3\u03af\u03b1 \u03b5\u03bd\u03cc\u03c2 \u03ba\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03c4\u03ae, \u03b1\u03bb\u03bb\u03ac \u03c9\u03c2 \u03ba\u03bf\u03b9\u03bd\u03ae \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03c4\u03b5\u03c7\u03bd\u03bf\u03b3\u03bd\u03c9\u03c3\u03af\u03b1\u03c2, engineering, automation \u03ba\u03b1\u03b9 \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03b2\u03b9\u03bf\u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03ba\u03ad\u03c2 \u03b3\u03c1\u03b1\u03bc\u03bc\u03ad\u03c2 \u03b5\u03c0\u03b5\u03be\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2 \u03c4\u03c1\u03bf\u03c6\u03af\u03bc\u03c9\u03bd.<\/p>\n<p>\u0397 Foodera \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03cc 100 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03ad\u03bd\u03b7\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2, \u03b5\u03bd\u03ce \u03b7 \u03b5\u03c0\u03af\u03c3\u03b7\u03bc\u03b7 \u03b1\u03bd\u03b1\u03ba\u03bf\u03af\u03bd\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 Tummers \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c4\u03b5\u03af \u03c4\u03bf\u03bd \u03bd\u03ad\u03bf \u03cc\u03bc\u03b9\u03bb\u03bf \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 \u03c3\u03c4\u03b1 400 \u03b5\u03ba\u03b1\u03c4. \u03b5\u03c5\u03c1\u03ce \u03b5\u03c4\u03ae\u03c3\u03b9\u03c9\u03bd \u03b5\u03c3\u03cc\u03b4\u03c9\u03bd. \u0391\u03c5\u03c4\u03bf\u03af \u03bf\u03b9 \u03b1\u03c1\u03b9\u03b8\u03bc\u03bf\u03af \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03ba\u03bb\u03af\u03bc\u03b1\u03ba\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03bd\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2\u00b7 \u03b4\u03b5\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd \u03b1\u03c0\u03cc \u03bc\u03cc\u03bd\u03bf\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03b1\u03c0\u03cc\u03b4\u03b5\u03b9\u03be\u03b7 \u03cc\u03c4\u03b9 \u03c4\u03bf rebrand \u03ad\u03c7\u03b5\u03b9 \u03ae\u03b4\u03b7 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ae \u03c4\u03b7\u03bd \u03c0\u03b9\u03c3\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd.<\/p>\n<div class=\"td-chart td-chart--metrics\">\n<div class=\"td-chart-head\">\n<p class=\"td-chart-title\">\u03a4\u03ad\u03c3\u03c3\u03b5\u03c1\u03b1 \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03b9\u03c9\u03bc\u03ad\u03bd\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03bd\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2<\/p>\n<p class=\"td-chart-subtitle\">\u03a4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c0\u03c1\u03bf\u03ad\u03c1\u03c7\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03b5\u03c0\u03af\u03c3\u03b7\u03bc\u03b5\u03c2 \u03b1\u03bd\u03b1\u03ba\u03bf\u03b9\u03bd\u03ce\u03c3\u03b5\u03b9\u03c2 Foodera \u03ba\u03b1\u03b9 Tummers \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03bf\u03c5\u03bd \u03c4\u03bf \u03bc\u03ad\u03b3\u03b5\u03b8\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03bd\u03ad\u03bf\u03c5 group brand.<\/p>\n<\/div>\n<div class=\"td-chart-body\">\n<div class=\"td-metric-grid\">\n<div class=\"td-metric-card\">\n<p class=\"td-metric-value\">5<\/p>\n<p class=\"td-metric-label\">product brands<\/p>\n<p class=\"td-metric-note\">Kiremko, Idaho Steel, Reyco Systems, Tummers Group \u03ba\u03b1\u03b9 Van der Giessen.<\/p>\n<\/div>\n<div class=\"td-metric-card\">\n<p class=\"td-metric-value\">23 \u0399\u03bf\u03c5\u03bd\u03af\u03bf\u03c5 2026<\/p>\n<p class=\"td-metric-label\">\u03b4\u03b7\u03bc\u03cc\u03c3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b7<\/p>\n<p class=\"td-metric-note\">\u0397 \u03b7\u03bc\u03b5\u03c1\u03bf\u03bc\u03b7\u03bd\u03af\u03b1 \u03b1\u03c0\u03bf\u03ba\u03ac\u03bb\u03c5\u03c8\u03b7\u03c2 \u03c4\u03bf\u03c5 \u03bd\u03ad\u03bf\u03c5 \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03bf\u03c5 brand.<\/p>\n<\/div>\n<div class=\"td-metric-card\">\n<p class=\"td-metric-value\">100+ \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1<\/p>\n<p class=\"td-metric-label\">\u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03ad\u03bd\u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1<\/p>\n<p class=\"td-metric-note\">\u0397 \u03ba\u03bb\u03af\u03bc\u03b1\u03ba\u03b1 \u03c4\u03b5\u03c7\u03bd\u03bf\u03b3\u03bd\u03c9\u03c3\u03af\u03b1\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b7\u03bb\u03ce\u03bd\u03b5\u03b9 \u03b7 Foodera.<\/p>\n<\/div>\n<div class=\"td-metric-card\">\n<p class=\"td-metric-value\">\u2248 \u20ac400 \u03b5\u03ba\u03b1\u03c4.<\/p>\n<p class=\"td-metric-label\">\u03b5\u03c4\u03ae\u03c3\u03b9\u03b1 \u03ad\u03c3\u03bf\u03b4\u03b1 \u03bf\u03bc\u03af\u03bb\u03bf\u03c5<\/p>\n<p class=\"td-metric-note\">\u0395\u03ba\u03c4\u03af\u03bc\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03af\u03c3\u03b7\u03bc\u03b7\u03c2 \u03b1\u03bd\u03b1\u03ba\u03bf\u03af\u03bd\u03c9\u03c3\u03b7\u03c2 \u03ba\u03b1\u03c4\u03ac \u03c4\u03bf \u03bb\u03b1\u03bd\u03c3\u03ac\u03c1\u03b9\u03c3\u03bc\u03b1.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"brand-architecture-prin-logo\">\u0393\u03b9\u03b1\u03c4\u03af \u03b7 brand architecture \u03c0\u03c1\u03bf\u03b7\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03c4\u03bf\u03c5 \u03bb\u03bf\u03b3\u03bf\u03c4\u03cd\u03c0\u03bf\u03c5<\/h2>\n<p>\u038c\u03c4\u03b1\u03bd \u03ad\u03bd\u03b1\u03c2 \u03cc\u03bc\u03b9\u03bb\u03bf\u03c2 \u03b5\u03bd\u03ce\u03bd\u03b5\u03b9 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03bc\u03b5 \u03b4\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1, \u03b7 \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c7\u03c1\u03ce\u03bc\u03b1 \u03ae \u03c4\u03bf \u03c3\u03c7\u03ae\u03bc\u03b1 \u03c4\u03bf\u03c5 \u03bd\u03ad\u03bf\u03c5 \u03c3\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2. \u0395\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03c4\u03c9\u03bd \u03bf\u03bd\u03bf\u03bc\u03ac\u03c4\u03c9\u03bd. \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b1\u03c6\u03ad\u03c2 \u03c0\u03bf\u03b9\u03bf brand \u03bc\u03b9\u03bb\u03ac \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03cc \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ac, \u03c0\u03bf\u03b9\u03bf \u03c3\u03c5\u03bd\u03bf\u03b4\u03b5\u03cd\u03b5\u03b9 \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03bf \u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7 \u03c0\u03c1\u03bf\u03c2 \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7.<\/p>\n<p>\u0397 Dragon Rouge \u03b1\u03bd\u03ad\u03bb\u03b1\u03b2\u03b5 \u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae, \u03c4\u03b7\u03bd \u03bf\u03bd\u03bf\u03bc\u03b1\u03c3\u03af\u03b1, \u03c4\u03b7\u03bd \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7 brand architecture \u03bc\u03b5\u03c4\u03ac \u03b1\u03c0\u03cc \u03b4\u03b9\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03c4\u03bf\u03bd \u03a6\u03b5\u03b2\u03c1\u03bf\u03c5\u03ac\u03c1\u03b9\u03bf \u03c4\u03bf\u03c5 2026. \u0397 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03ae\u03c4\u03b1\u03bd \u03bd\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b7 Foodera Technologies \u03c9\u03c2 master corporate brand \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03c0\u03ad\u03bd\u03c4\u03b5 legacy \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03c9\u03c2 product brands. \u0391\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc \u03b1\u03c0\u03cc \u03bc\u03b9\u03b1 \u03c0\u03bb\u03ae\u03c1\u03b7 \u03b1\u03c0\u03bf\u03c1\u03c1\u03cc\u03c6\u03b7\u03c3\u03b7, \u03cc\u03c0\u03bf\u03c5 \u03c4\u03b1 \u03c0\u03b1\u03bb\u03b9\u03ac \u03bf\u03bd\u03cc\u03bc\u03b1\u03c4\u03b1 \u03b5\u03be\u03b1\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03bc\u03ad\u03c3\u03c9\u03c2.<\/p>\n<p>\u0397 \u03b1\u03c1\u03c7\u03b9\u03c4\u03b5\u03ba\u03c4\u03bf\u03bd\u03b9\u03ba\u03ae \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03b7\u03b3\u03b5\u03af\u03c4\u03b1\u03b9, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03b6\u03b5\u03b9 \u03cc\u03c3\u03b1 \u03b8\u03b1 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03bf\u03c5\u03bd: domain \u03ba\u03b1\u03b9 navigation \u03c3\u03c4\u03bf website, \u03bf\u03bd\u03bf\u03bc\u03b1\u03c3\u03af\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03c5\u03c0\u03bf\u03b3\u03c1\u03b1\u03c6\u03ad\u03c2 \u03c0\u03c9\u03bb\u03b7\u03c4\u03ce\u03bd, \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ad\u03c2, \u03b1\u03bd\u03c4\u03b1\u03bb\u03bb\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac, service, packaging \u03ba\u03b1\u03b9 customer support. \u0397 <a href=\"https:\/\/twodots.gr\/kataskevi-istoselidon\/\">\u03b4\u03bf\u03bc\u03ae \u03bc\u03b9\u03b1\u03c2 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2<\/a> \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bb\u03cd\u03c3\u03b5\u03b9 \u03b5\u03ba \u03c4\u03c9\u03bd \u03c5\u03c3\u03c4\u03ad\u03c1\u03c9\u03bd \u03bc\u03b9\u03b1 \u03b1\u03c3\u03b1\u03c6\u03ae \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03bf\u03cd \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03ca\u03bf\u03bd\u03c4\u03b9\u03ba\u03bf\u03cd brand.<\/p>\n<h2 id=\"masterbrand-product-brands\">\u03a0\u03ce\u03c2 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 masterbrand \u03ba\u03b1\u03b9 product brands<\/h2>\n<p>\u03a4\u03bf masterbrand \u03b4\u03af\u03bd\u03b5\u03b9 \u03c3\u03c4\u03bf\u03bd \u03cc\u03bc\u03b9\u03bb\u03bf \u03ba\u03bf\u03b9\u03bd\u03ae \u03ba\u03b1\u03c4\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03b7, \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03bf\u03c1\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03bd\u03b9\u03b1\u03af\u03b1 \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7. \u03a3\u03c4\u03b7\u03bd \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 Foodera, \u03b7 \u03ba\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03ae \u03b9\u03b4\u03ad\u03b1 <em>Built to Lead<\/em> \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03ad\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03b1\u03ba\u03c1\u03af\u03b2\u03b5\u03b9\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7, \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1.<\/p>\n<p>\u03a4\u03b1 product brands \u03ad\u03c7\u03bf\u03c5\u03bd \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03b4\u03bf\u03c5\u03bb\u03b5\u03b9\u03ac. \u039a\u03c1\u03b1\u03c4\u03bf\u03cd\u03bd \u03c4\u03b7 \u03bc\u03bd\u03ae\u03bc\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2: \u03c4\u03bf \u03cc\u03bd\u03bf\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03bf \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03ae\u03c2, \u03c4\u03b7 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03b5\u03be\u03bf\u03c0\u03bb\u03b9\u03c3\u03bc\u03cc \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03b1\u03c0\u03cc \u03c0\u03c1\u03bf\u03b7\u03b3\u03bf\u03cd\u03bc\u03b5\u03bd\u03b5\u03c2 \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2. \u0397 \u03b4\u03b9\u03b1\u03c4\u03ae\u03c1\u03b7\u03c3\u03ae \u03c4\u03bf\u03c5\u03c2 \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03bf\u03bd \u03ba\u03af\u03bd\u03b4\u03c5\u03bd\u03bf \u03bd\u03b1 \u03c7\u03b1\u03b8\u03b5\u03af \u03b7 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae \u03c0\u03bf\u03c5 \u03bf \u03cc\u03bc\u03b9\u03bb\u03bf\u03c2 \u03b8\u03ad\u03bb\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03be\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b7 \u03bd\u03ad\u03b1 \u03c4\u03bf\u03c5 \u03ba\u03bb\u03af\u03bc\u03b1\u03ba\u03b1.<\/p>\n<div class=\"td-comparison td-comparison-cards--horizontal\">\n<div class=\"td-chart-head\">\n<p class=\"td-chart-kicker\">\u03a4\u03c1\u03b5\u03b9\u03c2 \u03c1\u03cc\u03bb\u03bf\u03b9, \u03ad\u03bd\u03b1 \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1<\/p>\n<p class=\"td-chart-title\">\u0397 \u03b1\u03be\u03af\u03b1 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03c3\u03b1\u03c6\u03ae \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03bc\u03ae \u03b5\u03c5\u03b8\u03cd\u03bd\u03b7\u03c2<\/p>\n<p class=\"td-chart-intro\">\u039a\u03ac\u03b8\u03b5 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ac \u03c3\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03b5\u03c1\u03ce\u03c4\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ad\u03c2 \u03c3\u03b5 \u03cc\u03bb\u03b1 \u03c4\u03b1 touchpoints.<\/p>\n<\/div>\n<div class=\"td-comparison-grid\">\n<div class=\"td-platform-card\">\n<p class=\"td-platform-name\">Masterbrand<\/p>\n<p>\u0395\u03ba\u03c6\u03c1\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf\u03bd \u03cc\u03bc\u03b9\u03bb\u03bf, \u03c4\u03b7\u03bd \u03ba\u03bf\u03b9\u03bd\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae, \u03c4\u03b7\u03bd \u03ba\u03bb\u03af\u03bc\u03b1\u03ba\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7 \u03c0\u03c1\u03bf\u03c2 \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac.<\/p>\n<\/div>\n<div class=\"td-platform-card\">\n<p class=\"td-platform-name\">Product brand<\/p>\n<p>\u0394\u03b9\u03b1\u03c4\u03b7\u03c1\u03b5\u03af \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 \u03b5\u03be\u03bf\u03c0\u03bb\u03b9\u03c3\u03bc\u03bf\u03cd, \u03c4\u03b7\u03bd \u03b9\u03c3\u03c4\u03bf\u03c1\u03b9\u03ba\u03ae \u03c4\u03b5\u03c7\u03bd\u03bf\u03b3\u03bd\u03c9\u03c3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03c5\u03c6\u03b9\u03c3\u03c4\u03ac\u03bc\u03b5\u03bd\u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7.<\/p>\n<\/div>\n<div class=\"td-platform-card\">\n<p class=\"td-platform-name\">Governance<\/p>\n<p>\u039f\u03c1\u03af\u03b6\u03b5\u03b9 \u03c0\u03cc\u03c4\u03b5 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03cc\u03bd\u03bf\u03bc\u03b1, \u03c0\u03ce\u03c2 \u03c3\u03c5\u03bd\u03c5\u03c0\u03bf\u03b3\u03c1\u03ac\u03c6\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03bf\u03c2 \u03b5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03b9 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ad\u03c2 \u03c3\u03b5 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2, digital \u03ba\u03b1\u03b9 service.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"customer-continuity\">\u0397 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03bf\u03c5 branding<\/h2>\n<p>\u0397 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03bf\u03bd\u03cc\u03bc\u03b1\u03c4\u03bf\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2. \u039f \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03b8\u03ad\u03bb\u03b5\u03b9 \u03bd\u03b1 \u03be\u03ad\u03c1\u03b5\u03b9 \u03b1\u03bd \u03bf \u03c0\u03c1\u03bf\u03bc\u03b7\u03b8\u03b5\u03c5\u03c4\u03ae\u03c2 \u03c4\u03bf\u03c5 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03bf \u03af\u03b4\u03b9\u03bf\u03c2, \u03c0\u03bf\u03b9\u03bf\u03c2 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03bf \u03b5\u03b3\u03ba\u03b1\u03c4\u03b5\u03c3\u03c4\u03b7\u03bc\u03ad\u03bd\u03bf \u03bc\u03b7\u03c7\u03ac\u03bd\u03b7\u03bc\u03b1, \u03c0\u03bf\u03cd \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03b9 \u03b1\u03bd\u03c4\u03b1\u03bb\u03bb\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03b1\u03bd \u03bf\u03b9 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03bf\u03af \u03cc\u03c1\u03bf\u03b9 \u03b1\u03bb\u03bb\u03ac\u03b6\u03bf\u03c5\u03bd. \u0391\u03bd \u03c4\u03bf brand system \u03b4\u03b5\u03bd \u03b1\u03c0\u03b1\u03bd\u03c4\u03ac \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1, \u03b7 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bd\u03bf\u03c7\u03ae \u03b4\u03b5\u03bd \u03b1\u03c1\u03ba\u03b5\u03af.<\/p>\n<p>\u0393\u03b9\u2019 \u03b1\u03c5\u03c4\u03cc \u03b7 Foodera \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03b5\u03b9 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd \u03c9\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 customer continuity. \u03a4\u03bf \u03bd\u03ad\u03bf \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03cc \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03c0\u03c1\u03bf\u03c3\u03c4\u03af\u03b8\u03b5\u03c4\u03b1\u03b9 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03b6\u03b7\u03c4\u03ac \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03bd\u03b1 \u03be\u03b5\u03c7\u03ac\u03c3\u03b5\u03b9 \u03b1\u03bc\u03ad\u03c3\u03c9\u03c2 \u03c0\u03ad\u03bd\u03c4\u03b5 \u03b3\u03bd\u03c9\u03c3\u03c4\u03ac \u03bf\u03bd\u03cc\u03bc\u03b1\u03c4\u03b1. \u0397 \u03c3\u03c5\u03bd-\u03c3\u03ae\u03bc\u03b1\u03bd\u03c3\u03b7, \u03bf\u03b9 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03bc\u03b5\u03c4\u03ac\u03b2\u03b1\u03c3\u03b7\u03c2, \u03bf\u03b9 \u03c5\u03c0\u03bf\u03b3\u03c1\u03b1\u03c6\u03ad\u03c2 email \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bf\u03c1\u03b1\u03c4\u03ae \u03bc\u03ad\u03c7\u03c1\u03b9 \u03bd\u03b1 \u03b5\u03b4\u03c1\u03b1\u03b9\u03c9\u03b8\u03b5\u03af \u03c4\u03bf masterbrand.<\/p>\n<p>\u0397 \u03af\u03b4\u03b9\u03b1 \u03b1\u03c1\u03c7\u03ae \u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03bc\u03b9\u03ba\u03c1\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2. \u038c\u03c4\u03b1\u03bd \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf positioning \u03ae \u03b5\u03bd\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2, \u03b7 <a href=\"https:\/\/twodots.gr\/digital-marketing-seo\/\">\u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae Digital Marketing &amp; SEO<\/a> \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ba\u03bf\u03b9\u03bd\u03cc \u03bb\u03b5\u03be\u03b9\u03bb\u03cc\u03b3\u03b9\u03bf \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7. \u0394\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac, \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03ac\u03bb\u03bb\u03b7 \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7 \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7, \u03ac\u03bb\u03bb\u03b7 \u03c3\u03c4\u03bf website \u03ba\u03b1\u03b9 \u03ac\u03bb\u03bb\u03b7 \u03bc\u03b5\u03c4\u03ac \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac.<\/p>\n<h2 id=\"design-apo-leitourgia\">\u03a0\u03ce\u03c2 \u03b7 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03c4\u03bf\u03c5 \u03b5\u03c1\u03b3\u03bf\u03c3\u03c4\u03b1\u03c3\u03af\u03bf\u03c5 \u03ad\u03b3\u03b9\u03bd\u03b5 \u03bf\u03c0\u03c4\u03b9\u03ba\u03cc \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1<\/h2>\n<p>\u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03bf Design Week \u03ba\u03b1\u03b9 \u03c4\u03b7 Dragon Rouge, \u03c4\u03bf \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc \u03c3\u03ae\u03bc\u03b1 \u03b1\u03bd\u03c4\u03bb\u03b5\u03af \u03c4\u03b7 \u03b3\u03b5\u03c9\u03bc\u03b5\u03c4\u03c1\u03af\u03b1 \u03c4\u03bf\u03c5 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b5\u03c0\u03b5\u03be\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2 \u03c4\u03c1\u03bf\u03c6\u03af\u03bc\u03c9\u03bd. \u0388\u03bd\u03b1 \u03bf\u03c1\u03b8\u03bf\u03b3\u03ce\u03bd\u03b9\u03bf \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03bf \u03c0\u03b1\u03c1\u03b1\u03c0\u03ad\u03bc\u03c0\u03b5\u03b9 \u03c3\u03b5 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03b7 \u03b3\u03c1\u03b1\u03bc\u03bc\u03ae \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03ba\u03cd\u03b2\u03bf\u03c2 \u03c3\u03c4\u03b1 \u03b5\u03c0\u03b9\u03bc\u03ad\u03c1\u03bf\u03c5\u03c2 \u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c4\u03b5\u03c7\u03bd\u03bf\u03b3\u03bd\u03c9\u03c3\u03af\u03b1 \u03c3\u03c5\u03bd\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7\u03c2. \u03a3\u03b5 \u03b9\u03c3\u03bf\u03bc\u03b5\u03c4\u03c1\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae \u03c3\u03c7\u03b7\u03bc\u03b1\u03c4\u03af\u03b6\u03bf\u03c5\u03bd \u03ad\u03bd\u03b1 \u03b1\u03c6\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc \u00abF\u00bb.<\/p>\n<p>\u0397 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03ad\u03c7\u03b5\u03b9 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1: \u03b7 \u03b3\u03c1\u03b1\u03bc\u03bc\u03ae \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03bc\u03b1 \u03b5\u03ba\u03c6\u03c1\u03ac\u03b6\u03bf\u03c5\u03bd \u03bf\u03c0\u03c4\u03b9\u03ba\u03ac \u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03bd\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03bf portfolio. \u03a4\u03bf \u03c3\u03cd\u03bd\u03bf\u03bb\u03bf \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af \u03c3\u03c4\u03bf masterbrand, \u03b5\u03bd\u03ce \u03bf\u03b9 \u03b5\u03be\u03b5\u03b9\u03b4\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 \u03bc\u03bf\u03bd\u03ac\u03b4\u03b5\u03c2 \u03b8\u03c5\u03bc\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03b1 product brands. \u03a4\u03bf design \u03b4\u03b5\u03bd \u03c0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c4\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03c4\u03c5\u03c7\u03b1\u03af\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c6\u03bf\u03c1\u03ac\u00b7 \u03be\u03b5\u03ba\u03b9\u03bd\u03ac \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03c0\u03bf\u03c5 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7.<\/p>\n<p>\u0397 \u03c0\u03b1\u03bb\u03ad\u03c4\u03b1 \u03c3\u03c5\u03bd\u03b4\u03c5\u03ac\u03b6\u03b5\u03b9 lime \u03c5\u03c8\u03b7\u03bb\u03ae\u03c2 \u03bf\u03c1\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03bc\u03b5 \u03b2\u03b1\u03b8\u03cd \u03b2\u03b9\u03bf\u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03ba\u03cc \u03c0\u03c1\u03ac\u03c3\u03b9\u03bd\u03bf, \u03b5\u03bd\u03ce \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ac grids, blueprint \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ad\u03c2 \u03ba\u03b1\u03b9 condensed \u03c4\u03c5\u03c0\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1 \u03b5\u03c0\u03b5\u03ba\u03c4\u03b5\u03af\u03bd\u03bf\u03c5\u03bd \u03c4\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1. \u03a4\u03bf \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03bc\u03ac\u03b8\u03b7\u03bc\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b1\u03bd\u03c4\u03b9\u03b3\u03c1\u03b1\u03c6\u03ae \u03b1\u03c5\u03c4\u03ce\u03bd \u03c4\u03c9\u03bd \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03c9\u03bd. \u0395\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ce\u03bd assets \u03c0\u03bf\u03c5 \u03b1\u03bd\u03ae\u03ba\u03bf\u03c5\u03bd \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf \u03c0\u03b5\u03b4\u03af\u03bf \u03c4\u03b7\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b1\u03c2. \u038c\u03c0\u03c9\u03c2 \u03b5\u03be\u03b7\u03b3\u03b5\u03af \u03ba\u03b1\u03b9 \u03bf \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03c4\u03b7\u03c2 TWO DOTS \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 <a href=\"https:\/\/twodots.gr\/ti\/\">\u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf \u03c0\u03bf\u03c5 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ac<\/a>, \u03c4\u03bf \u03c3\u03ae\u03bc\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b1 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c3\u03b5 \u03bc\u03af\u03b1 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b7.<\/p>\n<h2 id=\"touchpoints-kai-rollout\">\u039c\u03af\u03b1 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf \u03b5\u03c1\u03b3\u03bf\u03c3\u03c4\u03ac\u03c3\u03b9\u03bf \u03ad\u03c9\u03c2 \u03c4\u03bf mobile<\/h2>\n<p>\u0397 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 workwear, \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03b1, \u03ad\u03bd\u03c4\u03c5\u03c0\u03b1, motion, digital interfaces \u03ba\u03b1\u03b9 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b5\u03c2. \u0391\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03ba\u03ac\u03b8\u03b5 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03ad\u03c7\u03b5\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2. \u03a4\u03bf \u03c3\u03ae\u03bc\u03b1 \u03c0\u03ac\u03bd\u03c9 \u03c3\u03b5 \u03bc\u03b7\u03c7\u03ac\u03bd\u03b7\u03bc\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03ad\u03c7\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03c3\u03c4\u03b1\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c5\u03bb\u03b9\u03ba\u03cc\u00b7 \u03c3\u03c4\u03bf mobile \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc \u03c3\u03b5 \u03bc\u03b9\u03ba\u03c1\u03ae \u03ba\u03bb\u03af\u03bc\u03b1\u03ba\u03b1\u00b7 \u03c3\u03b5 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03cc \u03ad\u03bd\u03c4\u03c5\u03c0\u03bf \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03bc\u03b5 \u03c0\u03c5\u03ba\u03bd\u03ae \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b1.<\/p>\n<p>\u03a4\u03bf rollout \u03be\u03b5\u03ba\u03af\u03bd\u03b7\u03c3\u03b5 \u03bc\u03b5 \u03c4\u03bf \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03bf \u03bb\u03b1\u03bd\u03c3\u03ac\u03c1\u03b9\u03c3\u03bc\u03b1 \u03c4\u03bf\u03c5 \u0399\u03bf\u03c5\u03bd\u03af\u03bf\u03c5 2026 \u03ba\u03b1\u03b9, \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03c0\u03b7\u03b3\u03ad\u03c2, \u03b5\u03c0\u03b5\u03ba\u03c4\u03b5\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03b7 \u03c7\u03c1\u03bf\u03bd\u03b9\u03ac \u03c3\u03b5 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03c3\u03b9\u03b1\u03ba\u03ad\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b5\u03c2, \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03ba\u03b1\u03b9 manufacturing touchpoints. \u0397 \u03b4\u03b7\u03bc\u03cc\u03c3\u03b9\u03b1 \u03b1\u03c0\u03bf\u03ba\u03ac\u03bb\u03c5\u03c8\u03b7 \u03b5\u03c0\u03bf\u03bc\u03ad\u03bd\u03c9\u03c2 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03bf\u03bb\u03bf\u03ba\u03bb\u03ae\u03c1\u03c9\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03ad\u03c1\u03b3\u03bf\u03c5. \u0395\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b1\u03c1\u03c7\u03ae \u03bc\u03b9\u03b1\u03c2 \u03c0\u03b5\u03c1\u03b9\u03cc\u03b4\u03bf\u03c5 \u03cc\u03c0\u03bf\u03c5 templates, domains, \u03bf\u03c7\u03ae\u03bc\u03b1\u03c4\u03b1, \u03c7\u03ce\u03c1\u03bf\u03b9, \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03b3\u03c7\u03c1\u03bf\u03bd\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd.<\/p>\n<p>\u0393\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03b5\u03af\u03bd\u03b5\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ad\u03c2 \u03c4\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1, \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 governance: \u03c5\u03c0\u03b5\u03cd\u03b8\u03c5\u03bd\u03bf\u03b9, version control, \u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2 \u03c3\u03c5\u03bd-\u03c3\u03ae\u03bc\u03b1\u03bd\u03c3\u03b7\u03c2, \u03ad\u03c4\u03bf\u03b9\u03bc\u03b1 templates \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03ad\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7\u03c2. \u039c\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03b9 website, \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03ba\u03b1\u03b9 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ac \u03c3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c3\u03b5 \u03b5\u03bd\u03b9\u03b1\u03af\u03b1 <a href=\"https:\/\/twodots.gr\/\">\u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae<\/a> \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03b1\u03c0\u03bf\u03ba\u03bb\u03af\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b1\u03bd \u03ba\u03ac\u03b8\u03b5 \u03c4\u03bc\u03ae\u03bc\u03b1 \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03b6\u03b5\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c4\u03bf\u03c5 \u03c4\u03bf \u03bd\u03ad\u03bf brand.<\/p>\n<h2 id=\"tekmiriomena-stoicheia\">\u03a4\u03b9 \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03b9\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03b9 \u03bc\u03ad\u03bd\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03c7\u03b8\u03b5\u03af<\/h2>\n<p>\u039f\u03b9 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03b5\u03c2 \u03c0\u03b7\u03b3\u03ad\u03c2 \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03b9\u03ce\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7 \u03c3\u03cd\u03bd\u03b8\u03b5\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03bf\u03bc\u03af\u03bb\u03bf\u03c5, \u03c4\u03bf \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf masterbrand \u03ba\u03b1\u03b9 product brands, \u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5 \u03c3\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03b5\u03cd\u03c1\u03bf\u03c2 \u03c4\u03bf\u03c5 rollout. \u03a4\u03b5\u03ba\u03bc\u03b7\u03c1\u03b9\u03ce\u03bd\u03bf\u03c5\u03bd \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03c4\u03b7 \u03b4\u03b7\u03bb\u03c9\u03bc\u03ad\u03bd\u03b7 \u03c6\u03b9\u03bb\u03bf\u03b4\u03bf\u03be\u03af\u03b1 \u03b3\u03b9\u03b1 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7, \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1.<\/p>\n<p>\u0394\u03b5\u03bd \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03bf\u03c5\u03bd \u03cc\u03bc\u03c9\u03c2 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 brand awareness, qualified leads, win rate, retention \u03ae \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7\u03c2 \u03bc\u03b5\u03c4\u03ac \u03c4\u03bf rebrand. \u03a3\u03c5\u03bd\u03b5\u03c0\u03ce\u03c2, \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03cc \u03bd\u03b1 \u03bc\u03b9\u03bb\u03ac\u03bc\u03b5 \u03b3\u03b9\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03c0\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc design system, \u03cc\u03c7\u03b9 \u03b3\u03b9\u03b1 \u03b1\u03c0\u03bf\u03b4\u03b5\u03b4\u03b5\u03b9\u03b3\u03bc\u03ad\u03bd\u03b7 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1. \u0397 \u03b4\u03b9\u03ac\u03ba\u03c1\u03b9\u03c3\u03b7 \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03b5 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c4\u03b5\u03cd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1 \u03ba\u03ac\u03b8\u03b5 case study.<\/p>\n<div class=\"td-note\">\n<p class=\"td-note-title\">\u03a4\u03bf \u03cc\u03c1\u03b9\u03bf \u03c4\u03bf\u03c5 case study<\/p>\n<p>\u0397 Foodera \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03b9\u03c9\u03bc\u03ad\u03bd\u03bf \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03b1\u03c1\u03c7\u03b9\u03c4\u03b5\u03ba\u03c4\u03bf\u03bd\u03b9\u03ba\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae\u03c2, \u03b1\u03bb\u03bb\u03ac \u03cc\u03c7\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03b4\u03b7\u03bc\u03cc\u03c3\u03b9\u03b1 \u03b1\u03c0\u03bf\u03c4\u03af\u03bc\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 rebrand. \u0397 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03b8\u03b1 \u03ba\u03c1\u03b9\u03b8\u03b5\u03af \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd, \u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03c4\u03bf\u03c5 rollout \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c3\u03b5 \u03b2\u03ac\u03b8\u03bf\u03c2 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5.<\/p>\n<\/div>\n<div class=\"td-decision-band\">\n<p class=\"td-decision-kicker\">\u03a0\u03c1\u03b9\u03bd \u03b5\u03b3\u03ba\u03c1\u03b9\u03b8\u03b5\u03af \u03ad\u03bd\u03b1 \u03bd\u03ad\u03bf B2B brand<\/p>\n<p class=\"td-decision-title\">\u039f \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03b1\u03b2\u03b1\u03af\u03bd\u03b5\u03b9 \u03c0\u03bf\u03b9\u03bf\u03c2 \u03b5\u03af\u03c3\u03c4\u03b5, \u03c4\u03b9 \u03bc\u03ad\u03bd\u03b5\u03b9 \u03af\u03b4\u03b9\u03bf \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03bf\u03c2 \u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c5\u03b8\u03cd\u03bd\u03b7<\/p>\n<p>\u0391\u03bd \u03b7 \u03b1\u03c1\u03c7\u03b9\u03c4\u03b5\u03ba\u03c4\u03bf\u03bd\u03b9\u03ba\u03ae \u03b4\u03b5\u03bd \u03b4\u03af\u03bd\u03b5\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c4\u03b9\u03c2 \u03c4\u03c1\u03b5\u03b9\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2, \u03c4\u03bf redesign \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03b4\u03bf\u03c5\u03bb\u03b5\u03b9\u03ac \u03c0\u03c1\u03b9\u03bd \u03c0\u03b5\u03c1\u03ac\u03c3\u03b5\u03b9 \u03c3\u03b5 domains, \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2, \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ad\u03c2, \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7.<\/p>\n<\/div>\n<h2 id=\"vhmata-b2b-rebrand\">\u0388\u03be\u03b9 \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 \u03c3\u03cd\u03bd\u03b8\u03b5\u03c4\u03bf B2B rebrand<\/h2>\n<p>\u03a4\u03bf \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03c4\u03b7\u03c2 Foodera \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03b1\u03c0\u03b5\u03af \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc \u03c0\u03c1\u03c9\u03c4\u03cc\u03ba\u03bf\u03bb\u03bb\u03bf \u03b3\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03bd\u03ce\u03bd\u03bf\u03c5\u03bd \u03bc\u03ac\u03c1\u03ba\u03b5\u03c2, \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03ae \u03b8\u03c5\u03b3\u03b1\u03c4\u03c1\u03b9\u03ba\u03ad\u03c2.<\/p>\n<div class=\"td-step-list\">\n<p class=\"td-step-list-title\">\u0391\u03c0\u03cc \u03c4\u03bf portfolio map \u03c3\u03c4\u03bf \u03b5\u03bb\u03b5\u03b3\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf rollout<\/p>\n<ol>\n<li><span class=\"td-step-kicker\">Portfolio<\/span><strong>\u03a7\u03b1\u03c1\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03bf\u03bd\u03cc\u03bc\u03b1\u03c4\u03bf\u03c2<\/strong>\n<p>\u039a\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c8\u03c4\u03b5 \u03c0\u03bf\u03b9\u03b1 brands \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2, \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ad\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2, \u03c3\u03b5 \u03c0\u03bf\u03b9\u03b5\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c0\u03bf\u03b9\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1. \u039c\u03b7\u03bd \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b5 \u03bc\u03cc\u03bd\u03bf \u03b1\u03c0\u03cc \u03b5\u03c3\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ae \u03bf\u03b9\u03ba\u03b5\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">Architecture<\/span><strong>\u039f\u03c1\u03af\u03c3\u03c4\u03b5 \u03c4\u03bf\u03bd \u03c1\u03cc\u03bb\u03bf masterbrand, product brand \u03ba\u03b1\u03b9 endorsement<\/strong>\n<p>\u03a0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c8\u03c4\u03b5 \u03bc\u03b5 \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03c0\u03cc\u03c4\u03b5 \u03bc\u03b9\u03bb\u03ac \u03bf \u03cc\u03bc\u03b9\u03bb\u03bf\u03c2, \u03c0\u03cc\u03c4\u03b5 \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03c3\u03c5\u03bd\u03b4\u03ad\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2, \u03c3\u03c4\u03bf service \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf digital \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">Promise<\/span><strong>\u0394\u03b9\u03b1\u03c4\u03c5\u03c0\u03ce\u03c3\u03c4\u03b5 \u03bc\u03af\u03b1 \u03ba\u03bf\u03b9\u03bd\u03ae \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03c4\u03ad\u03c7\u03b5\u03b9 \u03c3\u03b5 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03bc\u03bf\u03bd\u03ac\u03b4\u03b5\u03c2<\/strong>\n<p>\u0397 \u03ba\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03ae \u03b9\u03b4\u03ad\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ba\u03b1\u03b8\u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03b5\u03c5\u03c1\u03b5\u03af\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03c4\u03bf \u03c3\u03cd\u03bd\u03bf\u03bb\u03bf \u03c4\u03bf\u03c5 \u03c7\u03b1\u03c1\u03c4\u03bf\u03c6\u03c5\u03bb\u03b1\u03ba\u03af\u03bf\u03c5.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">Touchpoints<\/span><strong>\u0394\u03bf\u03ba\u03b9\u03bc\u03ac\u03c3\u03c4\u03b5 \u03c4\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03c3\u03c4\u03b1 \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03b1 \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03c0\u03c1\u03b9\u03bd \u03c4\u03bf \u03bb\u03b1\u03bd\u03c3\u03ac\u03c1\u03b9\u03c3\u03bc\u03b1<\/strong>\n<p>\u0395\u03bb\u03ad\u03b3\u03be\u03c4\u03b5 \u03bc\u03b9\u03ba\u03c1\u03ad\u03c2 \u03bf\u03b8\u03cc\u03bd\u03b5\u03c2, \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ac \u03ad\u03bd\u03c4\u03c5\u03c0\u03b1, \u03b5\u03be\u03bf\u03c0\u03bb\u03b9\u03c3\u03bc\u03cc, signage, \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ad\u03c2, email, support portals \u03ba\u03b1\u03b9 multilingual \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf. \u0397 \u03bf\u03bc\u03bf\u03c1\u03c6\u03b9\u03ac \u03b5\u03bd\u03cc\u03c2 brand board \u03b4\u03b5\u03bd \u03b1\u03c1\u03ba\u03b5\u03af.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">Transition<\/span><strong>\u03a3\u03c7\u03b5\u03b4\u03b9\u03ac\u03c3\u03c4\u03b5 \u03c4\u03b7 \u03bc\u03b5\u03c4\u03ac\u03b2\u03b1\u03c3\u03b7 \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd<\/strong>\n<p>\u0394\u03ce\u03c3\u03c4\u03b5 \u03c3\u03b1\u03c6\u03b5\u03af\u03c2 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03bf\u03bd\u03cc\u03bc\u03b1\u03c4\u03b1, \u03c3\u03c5\u03bc\u03b2\u03ac\u03c3\u03b5\u03b9\u03c2, \u03b5\u03b3\u03b3\u03c5\u03ae\u03c3\u03b5\u03b9\u03c2, \u03b1\u03bd\u03c4\u03b1\u03bb\u03bb\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2. \u0397 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03c1\u03b1\u03c4\u03ae, \u03cc\u03c7\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03b5\u03c3\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ac \u03b3\u03bd\u03c9\u03c3\u03c4\u03ae.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">Governance<\/span><strong>\u039c\u03b5\u03c4\u03c1\u03ae\u03c3\u03c4\u03b5 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03bc\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2 \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b5\u03c2<\/strong>\n<p>\u039f\u03c1\u03af\u03c3\u03c4\u03b5 \u03c0\u03bf\u03b9\u03bf\u03c2 \u03b5\u03bb\u03ad\u03b3\u03c7\u03b5\u03b9 \u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1, \u03c0\u03bf\u03b9\u03bf\u03c2 \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b1 assets \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 metrics \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03b4\u03b9\u03bf\u03c1\u03b8\u03ce\u03c3\u03b5\u03b9\u03c2. \u0397 <a href=\"https:\/\/twodots.gr\/tzon-gouiliamson-1946-2026-oramatistis-tou-design-kai-proin-director-tis-wolff-olins\/\">\u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 branding, UX \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae\u03c2 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2<\/a> \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1, \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae \u03ba\u03c1\u03af\u03c3\u03b7.<\/p>\n<\/li>\n<\/ol>\n<\/div>\n<h2 id=\"metrisi-rollout\">\u03a0\u03ce\u03c2 \u03bc\u03b5\u03c4\u03c1\u03b9\u03ad\u03c4\u03b1\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03c4\u03bf\u03c5 rollout<\/h2>\n<p>\u0397 \u03c0\u03c1\u03ce\u03c4\u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03b4\u03b5\u03b9\u03ba\u03c4\u03ce\u03bd \u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7. \u0388\u03c1\u03b5\u03c5\u03bd\u03b5\u03c2 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03ba\u03b1\u03b9 \u03bf\u03bc\u03ac\u03b4\u03c9\u03bd \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b4\u03b5\u03af\u03be\u03bf\u03c5\u03bd \u03b1\u03bd \u03b7 \u03c3\u03c7\u03ad\u03c3\u03b7 Foodera\u2013product brands \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b1\u03c6\u03ae\u03c2, \u03b1\u03bd \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03b9 \u03c4\u03bf\u03bd \u03c3\u03c9\u03c3\u03c4\u03cc \u03c5\u03c0\u03b5\u03cd\u03b8\u03c5\u03bd\u03bf \u03ba\u03b1\u03b9 \u03b1\u03bd \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03c0\u03c1\u03bf\u03b7\u03b3\u03bf\u03cd\u03bc\u03b5\u03bd\u03b7 \u03c4\u03b5\u03c7\u03bd\u03bf\u03b3\u03bd\u03c9\u03c3\u03af\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03b7.<\/p>\n<p>\u0397 \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03b7\u03bd \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae. \u0388\u03bd\u03b1 touchpoint audit \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ac \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03c3\u03c9\u03c3\u03c4\u03ae\u03c2 \u03c3\u03c5\u03bd-\u03c3\u03ae\u03bc\u03b1\u03bd\u03c3\u03b7\u03c2, \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03c9\u03bc\u03ad\u03bd\u03b1 templates, \u03c3\u03c5\u03bd\u03b5\u03c0\u03ae domains \u03ba\u03b1\u03b9 \u03bf\u03c1\u03b8\u03ae \u03c7\u03c1\u03ae\u03c3\u03b7 assets. \u0395\u03b4\u03ce \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae: \u03ad\u03bd\u03b1 \u03c5\u03c8\u03b7\u03bb\u03cc \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03c3\u03c5\u03bc\u03bc\u03cc\u03c1\u03c6\u03c9\u03c3\u03b7\u03c2 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c0\u03b5\u03b9\u03b8\u03b1\u03c1\u03c7\u03af\u03b1 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae\u03c2, \u03cc\u03c7\u03b9 \u03b1\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b1 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1.<\/p>\n<p>\u0397 \u03c4\u03c1\u03af\u03c4\u03b7 \u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03bf business impact: branded search, direct traffic, qualified leads, conversion \u03b1\u03bd\u03ac product brand, retention, \u03c7\u03c1\u03cc\u03bd\u03bf\u03c2 \u03b5\u03c0\u03af\u03bb\u03c5\u03c3\u03b7\u03c2 \u03b1\u03b9\u03c4\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd. \u039f\u03b9 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 baseline \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf rollout, \u03ba\u03bf\u03b9\u03bd\u03cc \u03bf\u03c1\u03b9\u03c3\u03bc\u03cc \u03b1\u03bd\u03ac \u03b1\u03b3\u03bf\u03c1\u03ac \u03ba\u03b1\u03b9 \u03b1\u03c1\u03ba\u03b5\u03c4\u03cc \u03c7\u03c1\u03cc\u03bd\u03bf \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03bc\u03b7 \u03c3\u03c5\u03b3\u03c7\u03ad\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03b5\u03c0\u03bf\u03c7\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ae \u03ac\u03bb\u03bb\u03b5\u03c2 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2.<\/p>\n<h2 id=\"symperasma-b2b-teams\">\u03a4\u03bf \u03c3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1 \u03b3\u03b9\u03b1 B2B \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2<\/h2>\n<p>\u0397 Foodera Technologies \u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03bd\u03b5\u03b9 \u03c0\u03ad\u03bd\u03c4\u03b5 \u03ba\u03b1\u03b8\u03b9\u03b5\u03c1\u03c9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03bc\u03b5 \u03ad\u03bd\u03b1 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03cc masterbrand \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03b5\u03af \u03c4\u03b1 \u03bf\u03bd\u03cc\u03bc\u03b1\u03c4\u03ac \u03c4\u03bf\u03c5\u03c2 \u03c9\u03c2 product brands. \u03a4\u03bf \u03bf\u03c0\u03c4\u03b9\u03ba\u03cc \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c6\u03c1\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03c3\u03b5 \u03b3\u03c1\u03b1\u03bc\u03bc\u03ae \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03ba\u03cc \u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03bc\u03b1, \u03b5\u03bd\u03ce \u03c4\u03bf rollout \u03ba\u03b1\u03bb\u03b5\u03af\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03c3\u03b5\u03b9 \u03c3\u03b5 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ac touchpoints.<\/p>\n<p>\u03a4\u03bf \u03c0\u03b9\u03bf \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03bc\u03ac\u03b8\u03b7\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf branding \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03c3\u03cd\u03bd\u03b8\u03b5\u03c4\u03bf B2B portfolio \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03c9\u03bd. \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c4\u03b5\u03cd\u03b5\u03b9 \u03c4\u03b7 \u03bc\u03bd\u03ae\u03bc\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2, \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03bd\u03ad\u03b1 \u03b4\u03bf\u03bc\u03ae \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b7\u03c4\u03ae \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03b9 design, \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf, \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7. \u038c\u03c4\u03b1\u03bd \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03b1 \u03c3\u03c5\u03bc\u03c6\u03c9\u03bd\u03bf\u03cd\u03bd, \u03b7 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c9\u03c2 \u03c5\u03c0\u03bf\u03b4\u03bf\u03bc\u03ae \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2\u00b7 \u03cc\u03c4\u03b1\u03bd \u03b4\u03b9\u03b1\u03c6\u03c9\u03bd\u03bf\u03cd\u03bd, \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc \u03c3\u03ae\u03bc\u03b1 \u03b1\u03c6\u03ae\u03bd\u03b5\u03b9 \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03bd\u03b1 \u03bc\u03b1\u03bd\u03c4\u03b5\u03cd\u03b5\u03b9.<\/p>\n<section class=\"td-service-cta\">\n<div class=\"td-service-cta-content\">\n<p class=\"td-service-cta-eyebrow\">Digital Marketing &amp; SEO<\/p>\n<p class=\"td-service-cta-title\">\u03a3\u03c5\u03bd\u03b4\u03ad\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bc\u03b5 \u03c4\u03bf website, \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae<\/p>\n<p>\u0397 TWO DOTS \u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03bd\u03b5\u03b9 positioning, \u03b4\u03bf\u03bc\u03ae \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5, UX \u03ba\u03b1\u03b9 SEO \u03ce\u03c3\u03c4\u03b5 \u03c4\u03bf brand \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ad\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03ad\u03c9\u03c2 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7.<\/p>\n<div class=\"td-service-cta-actions\"><a class=\"td-service-cta-button\" href=\"https:\/\/twodots.gr\/digital-marketing-seo\/\">\u0394\u03b5\u03af\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 Digital Marketing &amp; SEO<\/a><\/div>\n<\/div>\n<\/section>\n<section id=\"sychnes-erotiseis\" class=\"td-faq-section\">\n<div class=\"td-faq\">\n<p class=\"td-faq-heading\">Frequently Asked Questions (FAQs)<\/p>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 Foodera Technologies;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u0395\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03cc brand \u03c0\u03bf\u03c5 \u03b5\u03bd\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b9\u03c2 Kiremko, Idaho Steel, Reyco Systems, Tummers Group \u03ba\u03b1\u03b9 Van der Giessen \u03c3\u03c4\u03bf\u03bd \u03c7\u03ce\u03c1\u03bf \u03c4\u03b7\u03c2 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1\u03c2 \u03b5\u03c0\u03b5\u03be\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2 \u03c4\u03c1\u03bf\u03c6\u03af\u03bc\u03c9\u03bd.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u039a\u03b1\u03c4\u03b1\u03c1\u03b3\u03ae\u03b8\u03b7\u03ba\u03b1\u03bd \u03c4\u03b1 \u03c0\u03ad\u03bd\u03c4\u03b5 \u03c0\u03b1\u03bb\u03b9\u03ac brands;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u038c\u03c7\u03b9. \u0397 Foodera \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c9\u03c2 master corporate brand \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03c0\u03ad\u03bd\u03c4\u03b5 \u03ba\u03b1\u03b8\u03b9\u03b5\u03c1\u03c9\u03bc\u03ad\u03bd\u03b1 \u03bf\u03bd\u03cc\u03bc\u03b1\u03c4\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03b6\u03bf\u03c5\u03bd \u03c9\u03c2 product brands \u03c3\u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c7\u03b1\u03c1\u03c4\u03bf\u03c6\u03c5\u03bb\u03ac\u03ba\u03b9\u03bf.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03bf\u03c2 \u03c3\u03c7\u03b5\u03b4\u03af\u03b1\u03c3\u03b5 \u03c4\u03b7 \u03bd\u03ad\u03b1 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u0397 Dragon Rouge \u03b1\u03bd\u03ad\u03bb\u03b1\u03b2\u03b5 \u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae, \u03c4\u03b7\u03bd \u03bf\u03bd\u03bf\u03bc\u03b1\u03c3\u03af\u03b1, \u03c4\u03b7\u03bd \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7 brand architecture \u03bc\u03b5\u03c4\u03ac \u03b1\u03c0\u03cc \u03b4\u03b9\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03c4\u03bf\u03bd \u03a6\u03b5\u03b2\u03c1\u03bf\u03c5\u03ac\u03c1\u03b9\u03bf \u03c4\u03bf\u03c5 2026.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a4\u03b9 \u03b5\u03ba\u03c6\u03c1\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf \u03c3\u03ae\u03bc\u03b1 \u03c4\u03b7\u03c2 Foodera;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u03a3\u03c5\u03bd\u03b4\u03c5\u03ac\u03b6\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03b3\u03c1\u03b1\u03bc\u03bc\u03ae \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b5\u03c0\u03b9\u03bc\u03ad\u03c1\u03bf\u03c5\u03c2 \u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03ba\u03cc \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03bf \u03c3\u03b5 \u03b9\u03c3\u03bf\u03bc\u03b5\u03c4\u03c1\u03b9\u03ba\u03ae \u03bc\u03bf\u03c1\u03c6\u03ae, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ce\u03bd\u03c4\u03b1\u03c2 \u03ad\u03bd\u03b1 \u03b1\u03c6\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc \u00abF\u00bb \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03b9 \u03c4\u03bf \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03b5\u03be\u03b5\u03b9\u03b4\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 \u03bc\u03bf\u03bd\u03ac\u03b4\u03b5\u03c2.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u0393\u03b9\u03b1\u03c4\u03af \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03ae\u03b8\u03b7\u03ba\u03b1\u03bd \u03c4\u03b1 product brands;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u0393\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03b7\u03b8\u03bf\u03cd\u03bd \u03b7 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1 \u03c3\u03c4\u03b9\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03cc\u03c0\u03bf\u03c5 \u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03ae\u03b4\u03b7 \u03c4\u03b9\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2, \u03c4\u03bf\u03bd \u03b5\u03be\u03bf\u03c0\u03bb\u03b9\u03c3\u03bc\u03cc \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5\u03c2 \u03b5\u03be\u03b5\u03b9\u03b4\u03af\u03ba\u03b5\u03c5\u03c3\u03b7.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03cc\u03c4\u03b5 \u03bb\u03b1\u03bd\u03c3\u03b1\u03c1\u03af\u03c3\u03c4\u03b7\u03ba\u03b5 \u03b7 \u03bd\u03ad\u03b1 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae \u03bc\u03ac\u03c1\u03ba\u03b1;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u0397 Foodera Technologies \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03c3\u03c4\u03b7\u03ba\u03b5 \u03b4\u03b7\u03bc\u03cc\u03c3\u03b9\u03b1 \u03c3\u03c4\u03b9\u03c2 23 \u0399\u03bf\u03c5\u03bd\u03af\u03bf\u03c5 2026 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03bd\u03ad\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b1\u03b4\u03b9\u03b1\u03ba\u03ac \u03c3\u03c4\u03b9\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b5\u03c2, \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b1 manufacturing touchpoints.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u0388\u03c7\u03b5\u03b9 \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03c7\u03b8\u03b5\u03af \u03b7 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03c4\u03bf\u03c5 rebrand;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u038c\u03c7\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03b1 \u03b4\u03b7\u03bc\u03cc\u03c3\u03b9\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1. \u039f\u03b9 \u03c0\u03b7\u03b3\u03ad\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03bf\u03c5\u03bd \u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae, \u03c4\u03bf design \u03ba\u03b1\u03b9 \u03c4\u03bf rollout, \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03bf\u03c5\u03bd \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 awareness, leads, \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03ae retention.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a4\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ac \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03bc\u03b5\u03c4\u03ac \u03b1\u03c0\u03cc \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03bf rebrand;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u039a\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03c1\u03c7\u03b9\u03c4\u03b5\u03ba\u03c4\u03bf\u03bd\u03b9\u03ba\u03ae\u03c2, \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd product brands, \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae\u03c2, branded search, qualified leads, conversion, retention \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7\u03c2 \u03c3\u03b5 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03bc\u03b5 baseline \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae.<\/p>\n<\/div>\n<\/details>\n<\/div>\n<\/section>\n<div class=\"td-source-list\">\n<p id=\"piges\" class=\"td-source-list-title\">Sources<\/p>\n<ul>\n<li><a href=\"https:\/\/www.designweek.co.uk\/dragon-rouge-creates-new-brand-identity-for-food-processing-giant-foodera-technologies\/\" target=\"_blank\" rel=\"noopener\">Design Week, Dragon Rouge creates brand identity for Foodera Technologies<\/a><\/li>\n<li><a href=\"https:\/\/fooderatechnologies.com\/\" target=\"_blank\" rel=\"noopener\">Foodera Technologies, \u03b5\u03c0\u03af\u03c3\u03b7\u03bc\u03b7 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03bf\u03bc\u03af\u03bb\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5 Built to Lead<\/a><\/li>\n<li><a href=\"https:\/\/tummers.nl\/nieuws\/foodera-technologies-unveiled-new-global-brand-food-processing-technology\/\" target=\"_blank\" rel=\"noopener\">Tummers, \u03b5\u03c0\u03af\u03c3\u03b7\u03bc\u03b7 \u03b1\u03bd\u03b1\u03ba\u03bf\u03af\u03bd\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03bd\u03ad\u03b1\u03c2 \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03b1\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b1\u03c2<\/a><\/li>\n<li><a href=\"https:\/\/www.dragonrouge.com\/news\/our-foodera-brand-creation-in-design-week\/\" target=\"_blank\" rel=\"noopener\">Dragon Rouge, Our Foodera brand creation in Design Week<\/a><\/li>\n<\/ul>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u0397 Foodera Technologies \u03b5\u03bd\u03ce\u03bd\u03b5\u03b9 \u03c0\u03ad\u03bd\u03c4\u03b5 \u03b2\u03b9\u03bf\u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03ba\u03ac brands \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03c7\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03ac \u03c4\u03bf\u03c5\u03c2. Brand architecture, design system \u03ba\u03b1\u03b9 rollout \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03ac\u03be\u03b7.<\/p>","protected":false},"author":1,"featured_media":112006,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[202],"tags":[21228,21482,21483,21484,7319],"class_list":["post-104471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-b2b-branding","tag-brand-architecture","tag-foodera-technologies","tag-industrial-branding","tag-visual-identity"],"_links":{"self":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/104471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/comments?post=104471"}],"version-history":[{"count":1,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/104471\/revisions"}],"predecessor-version":[{"id":112007,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/104471\/revisions\/112007"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media\/112006"}],"wp:attachment":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media?parent=104471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/categories?post=104471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/tags?post=104471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}