{"id":45329,"date":"2026-02-27T13:54:10","date_gmt":"2026-02-27T11:54:10","guid":{"rendered":"https:\/\/twodots.gr\/?p=45329"},"modified":"2026-02-27T13:54:16","modified_gmt":"2026-02-27T11:54:16","slug":"odigos-gia-seo-audit-vimata-gia-tin-analysi-kai-veltistopoiisi-tis-istoselidas-sas","status":"publish","type":"post","link":"https:\/\/twodots.gr\/en\/odigos-gia-seo-audit-vimata-gia-tin-analysi-kai-veltistopoiisi-tis-istoselidas-sas\/","title":{"rendered":"SEO Audit Guide: steps to analyze and optimize your website"},"content":{"rendered":"<p>SEO audit is a key pillar for any business that operates online and wants to achieve high search engine rankings. Through a holistic SEO audit, a website owner can identify technical problems, content deficiencies and opportunities that will contribute to a solid organic ranking. With a comprehensive website SEO audit, it is ensured that the website is running smoothly, with no SEO errors that can negatively affect the end result. SEO audit is not a luxury but a necessity, especially for professionals, <a href=\"https:\/\/twodots.gr\/kataskevi-e-shop\/\" data-type=\"link\" data-id=\"https:\/\/twodots.gr\/kataskevi-e-shop\/\">e-shops<\/a> and businesses that support their sales and growth online.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u03c0\u03ce\u03c2-\u03bd\u03b1-\u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03c4\u03b5-\u03ad\u03bd\u03b1-seo-audit-\u03b2\u03ae\u03bc\u03b1-\u03b2\u03ae\u03bc\u03b1\">How to conduct an SEO Audit step-by-step<\/h2>\n\n\n\n<p>To get a meaningful result from an SEO audit, a strategic approach that looks at every aspect of your page is required. The first step is to create an SEO audit checklist that will guide your SEO analysis from start to finish. Start by evaluating the technical infrastructure (technical SEO), such as whether the site has proper structure, canonical rules, and works quickly across devices. Next, check for duplicate content, broken links, and failures in meta tag usage.<\/p>\n\n\n\n<p>An important step is on-page analysis, which evaluates content, keywords, internal links and user experience. Here, leverage SEO audit tools to identify opportunities for improvement and create an appropriate SEO action plan. Don't forget about off-page SEO (e.g. backlinks), but also mobile compatibility and overall loading speed. Comprehensive website SEO analysis ensures that nothing is left to chance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1-\u03b5\u03bd\u03b4\u03b5\u03b9\u03ba\u03c4\u03b9\u03ba\u03cc-seo-audit-checklist\">Example: Indicative SEO Audit Checklist<\/h3>\n\n\n\n<div class=\"wp-block-greenshift-blocks-iconlist gspb_iconsList gspb_iconsList-id-gsbp-d5d7dc0\" id=\"gspb_iconsList-id-gsbp-d5d7dc0\"><ul><li class=\"gspb_iconsList__item\" data-id=\"0\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewbox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M871.696 166.932l-526.088 526.088-193.304-193.304c-9.372-9.372-24.568-9.372-33.942 0l-56.568 56.568c-9.372 9.372-9.372 24.568 0 33.942l266.842 266.842c9.372 9.372 24.568 9.372 33.942 0l599.626-599.626c9.372-9.372 9.372-24.568 0-33.942l-56.568-56.568c-9.372-9.372-24.568-9.372-33.94 0z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">Check indexation (Google Search Console)<\/span><\/li><li class=\"gspb_iconsList__item\" data-id=\"1\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewbox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M871.696 166.932l-526.088 526.088-193.304-193.304c-9.372-9.372-24.568-9.372-33.942 0l-56.568 56.568c-9.372 9.372-9.372 24.568 0 33.942l266.842 266.842c9.372 9.372 24.568 9.372 33.942 0l599.626-599.626c9.372-9.372 9.372-24.568 0-33.942l-56.568-56.568c-9.372-9.372-24.568-9.372-33.94 0z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">Analysis of URL architecture and canonical tags<\/span><\/li><li class=\"gspb_iconsList__item\" data-id=\"2\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewbox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M871.696 166.932l-526.088 526.088-193.304-193.304c-9.372-9.372-24.568-9.372-33.942 0l-56.568 56.568c-9.372 9.372-9.372 24.568 0 33.942l266.842 266.842c9.372 9.372 24.568 9.372 33.942 0l599.626-599.626c9.372-9.372 9.372-24.568 0-33.942l-56.568-56.568c-9.372-9.372-24.568-9.372-33.94 0z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">Check for broken internal &amp; external links<\/span><\/li><li class=\"gspb_iconsList__item\" data-id=\"3\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewbox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M871.696 166.932l-526.088 526.088-193.304-193.304c-9.372-9.372-24.568-9.372-33.942 0l-56.568 56.568c-9.372 9.372-9.372 24.568 0 33.942l266.842 266.842c9.372 9.372 24.568 9.372 33.942 0l599.626-599.626c9.372-9.372 9.372-24.568 0-33.942l-56.568-56.568c-9.372-9.372-24.568-9.372-33.94 0z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">Optimization of meta titles &amp; descriptions<\/span><\/li><li class=\"gspb_iconsList__item\" data-id=\"4\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewbox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M871.696 166.932l-526.088 526.088-193.304-193.304c-9.372-9.372-24.568-9.372-33.942 0l-56.568 56.568c-9.372 9.372-9.372 24.568 0 33.942l266.842 266.842c9.372 9.372 24.568 9.372 33.942 0l599.626-599.626c9.372-9.372 9.372-24.568 0-33.942l-56.568-56.568c-9.372-9.372-24.568-9.372-33.94 0z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">Website speed check (PageSpeed Insights)<\/span><\/li><li class=\"gspb_iconsList__item\" data-id=\"5\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewbox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M871.696 166.932l-526.088 526.088-193.304-193.304c-9.372-9.372-24.568-9.372-33.942 0l-56.568 56.568c-9.372 9.372-9.372 24.568 0 33.942l266.842 266.842c9.372 9.372 24.568 9.372 33.942 0l599.626-599.626c9.372-9.372 9.372-24.568 0-33.942l-56.568-56.568c-9.372-9.372-24.568-9.372-33.94 0z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">Header structure analysis (H1, H2, H3)<\/span><\/li><li class=\"gspb_iconsList__item\" data-id=\"6\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewbox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M871.696 166.932l-526.088 526.088-193.304-193.304c-9.372-9.372-24.568-9.372-33.942 0l-56.568 56.568c-9.372 9.372-9.372 24.568 0 33.942l266.842 266.842c9.372 9.372 24.568 9.372 33.942 0l599.626-599.626c9.372-9.372 9.372-24.568 0-33.942l-56.568-56.568c-9.372-9.372-24.568-9.372-33.94 0z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">Check for duplicate content (Copyscape, SEMrush Site Audit)<\/span><\/li><li class=\"gspb_iconsList__item\" data-id=\"7\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewbox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M871.696 166.932l-526.088 526.088-193.304-193.304c-9.372-9.372-24.568-9.372-33.942 0l-56.568 56.568c-9.372 9.372-9.372 24.568 0 33.942l266.842 266.842c9.372 9.372 24.568 9.372 33.942 0l599.626-599.626c9.372-9.372 9.372-24.568 0-33.942l-56.568-56.568c-9.372-9.372-24.568-9.372-33.94 0z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">Checking backlinks and toxic links<\/span><\/li><li class=\"gspb_iconsList__item\" data-id=\"8\"><svg class=\"\" style=\"display:inline-block;vertical-align:middle\" width=\"18\" height=\"18\" viewbox=\"0 0 1024 1024\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path style=\"fill:#565D66\" d=\"M871.696 166.932l-526.088 526.088-193.304-193.304c-9.372-9.372-24.568-9.372-33.942 0l-56.568 56.568c-9.372 9.372-9.372 24.568 0 33.942l266.842 266.842c9.372 9.372 24.568 9.372 33.942 0l599.626-599.626c9.372-9.372 9.372-24.568 0-33.942l-56.568-56.568c-9.372-9.372-24.568-9.372-33.94 0z\"><\/path><\/svg><span class=\"gspb_iconsList__item__text\">Mobile compatibility assurance<\/span><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u03ba\u03cd\u03c1\u03b9\u03b1-\u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1-seo-audit-\u03ba\u03b1\u03b9-\u03c0\u03ce\u03c2-\u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd\">Main SEO Audit tools and how they help<\/h2>\n\n\n\n<p>The use of specialized SEO audit tools allows professionals to identify SEO errors in real time and plan targeted SEO improvements. Tools such as SEMrush Site Audit, Screaming Frog, Ahrefs, and Google Search Console offer a wealth of data, awards, and detailed reports (SEO reporting). These tools are valuable for both technical SEO audit and on-page optimization because they help to accurately identify problems and track the progress of corrective actions.<\/p>\n\n\n\n<p>For example, SEMrush Site Audit can scan thousands of pages in a few minutes, identifying all the common but often overlooked errors: broken links, bad redirects, sitemap problems, weak SEO content, and slow loading pages. The analysis offered by these tools allows you to create an action plan to cover the most important areas for improvement and maximize the organic ranking of your website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u03c3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac-\u03ba\u03b1\u03b9-\u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1-\u03b5\u03bd\u03cc\u03c2-seo-audit-\u03b3\u03b9\u03b1-\u03c4\u03b7-\u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7-\u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2\">Statistics and Importance of an SEO Audit for Website Optimization<\/h2>\n\n\n\n<p>Research has shown that regular implementation of a technical SEO audit and correction of SEO errors can increase the organic traffic of a website by 20-40% in a few months (<a href=\"https:\/\/www.searchenginejournal.com\/website-audit-case-study\/236659\" data-type=\"link\" data-id=\"https:\/\/www.searchenginejournal.com\/website-audit-case-study\/236659\" target=\"_blank\" rel=\"noopener\">Search Engine Journal<\/a>). Based on SEMrush, 82% of websites have some key technical issues that affect overall search engine performance. Such deficiencies may include poorly structured URLs, inappropriate meta tags or duplicate content, which a major SEO audit can identify and help improve.<\/p>\n\n\n\n<p>In today's competitive digital marketplace, even small changes in website optimization can make a difference in both organic rankings and conversions. An SEO audit identifies exactly these obstacles and leads to targeted, cost-effective changes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u03c3\u03c5\u03c7\u03bd\u03ac-\u03bb\u03ac\u03b8\u03b7-\u03ba\u03b1\u03c4\u03ac-\u03c4\u03b7-\u03b4\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b1-\u03b5\u03bd\u03cc\u03c2-seo-audit-\u03ba\u03b1\u03b9-\u03c0\u03ce\u03c2-\u03bd\u03b1-\u03c4\u03b1-\u03b1\u03c0\u03bf\u03c6\u03cd\u03b3\u03b5\u03c4\u03b5\">Common mistakes during an SEO Audit and how to avoid them<\/h2>\n\n\n\n<p>Although an SEO audit is a highly efficient process, many projects fail due to poor planning or an inadequate action plan. Some common mistakes include: overlooking technical SEO parameters, failure to detect broken links, incomplete mobile compatibility testing and neglecting website speed analysis. Another common pitfall is focusing solely on on-page parameters and underestimating off-page SEO (e.g. toxic backlinks from low-quality sources).<\/p>\n\n\n\n<p>To minimize the risk of errors, every SEO audit should be done in an organized manner using an SEO audit checklist. At the same time, regular monitoring of changes through SEO reports and web analytics allows for real-time optimization of strategies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u03c0\u03ce\u03c2-\u03bd\u03b1-\u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03c4\u03b5-\u03c4\u03b1-\u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1-\u03b5\u03bd\u03cc\u03c2-seo-audit-\u03b1\u03c0\u03cc-\u03c4\u03b7\u03bd-\u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7-\u03c3\u03c4\u03b7\u03bd-\u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae\">How to use the results of an SEO Audit: from analysis to implementation<\/h2>\n\n\n\n<p>The most important step after conducting a comprehensive SEO audit is the implementation of the proposed changes and the monitoring of the results through the appropriate tools. Create an SEO action plan based on the findings of the SEO analysis, prioritize actions (quick wins, important issues, long-term strategies) and ensure that any SEO errors and technical SEO issues are covered.<\/p>\n\n\n\n<p>It is crucial to communicate the findings and actions with the whole team (e.g. developers, marketers, content creators) in order to make coordinated and efficient changes. Ongoing website optimization and regular SEO monitoring lead to consistent organic rankings and maximize the value of any business's digital marketing investment.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>A comprehensive SEO audit is essential for any business seeking high organic rankings and higher traffic. Through a step-by-step audit of technical parameters, content, speed and backlinks, you can identify SEO errors and implement improvements with the help of specialized tools. SEO audit checklist, proper analysis and a targeted SEO action plan contribute to website optimization and continuous increase of organic results.<\/p>","protected":false},"author":1,"featured_media":47723,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"#gspb_iconsList-id-gsbp-d5d7dc0.gspb_iconsList .gspb_iconsList__item__text{margin-left:15px}#gspb_iconsList-id-gsbp-d5d7dc0.gspb_iconsList .gspb_iconsList__item{display:flex;flex-direction:row;align-items:center;position:relative;margin-bottom:5px}#gspb_iconsList-id-gsbp-d5d7dc0.gspb_iconsList .gspb_iconsList__item svg path{fill:var(--theme-link-initial-color, #2184f9)!important}#gspb_iconsList-id-gsbp-d5d7dc0.gspb_iconsList .gspb_iconsList__item img,#gspb_iconsList-id-gsbp-d5d7dc0.gspb_iconsList .gspb_iconsList__item svg{width:20px!important;height:20px!important;min-width:20px}#gspb_iconsList-id-gsbp-d5d7dc0.gspb_iconsList [data-id='0'] svg,#gspb_iconsList-id-gsbp-d5d7dc0.gspb_iconsList [data-id='1'] svg,#gspb_iconsList-id-gsbp-d5d7dc0.gspb_iconsList [data-id='2'] svg,#gspb_iconsList-id-gsbp-d5d7dc0.gspb_iconsList [data-id='3'] svg,#gspb_iconsList-id-gsbp-d5d7dc0.gspb_iconsList [data-id='4'] svg,#gspb_iconsList-id-gsbp-d5d7dc0.gspb_iconsList [data-id='5'] svg,#gspb_iconsList-id-gsbp-d5d7dc0.gspb_iconsList [data-id='6'] svg,#gspb_iconsList-id-gsbp-d5d7dc0.gspb_iconsList [data-id='7'] svg,#gspb_iconsList-id-gsbp-d5d7dc0.gspb_iconsList [data-id='8'] svg,body #gspb_iconsList-id-gsbp-d5d7dc0.gspb_iconsList .gspb_iconsList__item img,body #gspb_iconsList-id-gsbp-d5d7dc0.gspb_iconsList .gspb_iconsList__item svg{margin:0!important}#gspb_iconsList-id-gsbp-d5d7dc0.gspb_iconsList ul{margin:0;padding:0}","footnotes":""},"categories":[{"term_id":204,"name":"SEO","slug":"seo","term_group":0,"term_taxonomy_id":204,"taxonomy":"category","description":"<span data-path-to-node=\"14,2\"><span class=\"citation-65\">\u0397 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 <\/span><span class=\"citation-65\">SEO<\/span><span class=\"citation-65\"> \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03b1\u03c0\u03cc\u03bb\u03c5\u03c4\u03bf\u03c2 \u03c0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2 \u03b3\u03b9\u03b1 \u03cc\u03c3\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03bf\u03cd\u03bd \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03ba\u03c4\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c4\u03b7\u03c2 Google<\/span><\/span><span data-path-to-node=\"14,4\">. \u0397 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03bc\u03b7\u03c7\u03b1\u03bd\u03ad\u03c2 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ae \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae, \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03ba\u03b1\u03c4\u03ac\u03c1\u03c4\u03b9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf. \u0395\u03b4\u03ce \u03bc\u03bf\u03b9\u03c1\u03b1\u03b6\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03b2\u03ad\u03bb\u03c4\u03b9\u03c3\u03c4\u03b5\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c4\u03bf\u03c5 Rank Math Pro \u03ba\u03b1\u03b9 \u03ac\u03bb\u03bb\u03c9\u03bd \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03c9\u03bd \u03c0\u03bf\u03c5 \u03b4\u03b9\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03b6\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03bf\u03b9 SEO 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