{"id":46772,"date":"2026-04-30T11:50:48","date_gmt":"2026-04-30T08:50:48","guid":{"rendered":"https:\/\/twodots.gr\/?p=46772"},"modified":"2026-05-05T23:24:07","modified_gmt":"2026-05-05T20:24:07","slug":"apolytos-odigos-gia-to-b2b-email-marketing","status":"publish","type":"post","link":"https:\/\/twodots.gr\/en\/o-apolytos-odigos-gia-to-b2b-email-marketing\/","title":{"rendered":"The Ultimate Guide to B2B Email Marketing"},"content":{"rendered":"\n<style>\n.td-post-toc {\n  margin: 28px 0;\n  padding: 22px 24px;\n  border: 1px solid #E5E5E5;\n  border-left: 5px solid #FCA311;\n  border-radius: 12px;\n  background: #FFFFFF;\n  box-shadow: 0 4px 20px rgba(3,6,51,0.08);\n}\n.td-post-toc-title {\n  margin: 0 0 12px 0;\n  color: #030633;\n  font-size: 18px;\n  font-weight: 700;\n}\n.td-post-toc ul {\n  margin: 0;\n  padding-left: 20px;\n}\n.td-post-toc li {\n  margin: 8px 0;\n  color: #555555;\n}\n.td-post-toc a {\n  color: #030633;\n  text-decoration: none;\n  border-bottom: 1px solid #FED7AA;\n}\n.td-post-toc a:hover {\n  color: #FCA311;\n  border-bottom-color: #FCA311;\n}\n.td-post-toc .td-toc-level-3 {\n  margin-left: 16px;\n}\n@media (max-width: 480px) {\n  .td-post-toc { padding: 18px; }\n  .td-post-toc-title { font-size: 16px; }\n}\n<\/style>\n<nav class=\"td-post-toc\" aria-label=\"\u03a0\u03af\u03bd\u03b1\u03ba\u03b1\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd\">\n  <p class=\"td-post-toc-title\">\u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03b1 \u03ac\u03c1\u03b8\u03c1\u03bf\u03c5<\/p>\n  <ul>\n    <li class=\"td-toc-level-2\"><a href=\"#\u03b3\u03b9\u03b1\u03c4\u03af-\u03c4\u03bf-b2b-email-marketing-\u03b5\u03af\u03bd\u03b1\u03b9-\u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03bf-\u03b3\u03b9\u03b1-\u03c4\u03b7\u03bd-\u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae-\u03c3\u03b1\u03c2\">\u0393\u03b9\u03b1\u03c4\u03af \u03c4\u03bf B2B email marketing \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03bf \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03b1\u03c2<\/a><\/li>\n    <li class=\"td-toc-level-3\"><a href=\"#\u03c3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac-\u03ad\u03c1\u03b5\u03c5\u03bd\u03b5\u03c2-\u03b3\u03b9\u03b1-\u03c4\u03bf-b2b-email-marketing\">\u03a3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac &amp; \u0388\u03c1\u03b5\u03c5\u03bd\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf B2B email marketing<\/a><\/li>\n    <li class=\"td-toc-level-2\"><a href=\"#\u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2-b2b-email-marketing-\u03c0\u03bf\u03c5-\u03c6\u03ad\u03c1\u03bd\u03bf\u03c5\u03bd-\u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1\">\u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 B2B email marketing \u03c0\u03bf\u03c5 \u03c6\u03ad\u03c1\u03bd\u03bf\u03c5\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1<\/a><\/li>\n    <li class=\"td-toc-level-3\"><a href=\"#\u03c0\u03c1\u03bf\u03b5\u03c4\u03bf\u03b9\u03bc\u03b1\u03c3\u03af\u03b1-\u03ba\u03b1\u03b9-segmenting-\u03bb\u03af\u03c3\u03c4\u03b1\u03c2\">\u03a0\u03c1\u03bf\u03b5\u03c4\u03bf\u03b9\u03bc\u03b1\u03c3\u03af\u03b1 \u03ba\u03b1\u03b9 segmenting \u03bb\u03af\u03c3\u03c4\u03b1\u03c2<\/a><\/li>\n    <li class=\"td-toc-level-3\"><a href=\"#\u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1-\u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03bf\u03c5-\u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5\">\u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5<\/a><\/li>\n    <li class=\"td-toc-level-3\"><a href=\"#\u03c7\u03c1\u03ae\u03c3\u03b7-\u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03ce\u03bd-email-marketing-automation\">\u03a7\u03c1\u03ae\u03c3\u03b7 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03ce\u03bd email (marketing automation)<\/a><\/li>\n    <li class=\"td-toc-level-3\"><a href=\"#\u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2-\u03b5\u03bb\u03ba\u03c5\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd-subject-lines-templates\">\u03a3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2 \u03b5\u03bb\u03ba\u03c5\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd subject lines &amp; templates<\/a><\/li>\n    <li class=\"td-toc-level-3\"><a href=\"#analytical-approach-testing\">Analytical approach &amp; testing<\/a><\/li>\n  <\/ul>\n<\/nav>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf B2B email marketing \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03c3\u03c4\u03bf \u03bf\u03c0\u03bb\u03bf\u03c3\u03c4\u03ac\u03c3\u03b9\u03bf \u03c4\u03c9\u03bd \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03c9\u03bd \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ce\u03bd \u03c4\u03bf\u03c5 digital marketing. \u0395\u03b9\u03b4\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf\u03bd \u03c7\u03ce\u03c1\u03bf \u03c4\u03bf\u03c5 B2B marketing, \u03b7 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03b3\u03b9\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b7, \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03c0\u03cc \u03c0\u03bf\u03c4\u03ad. \u03a4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c4\u03bf\u03c5 HubSpot \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03c0\u03c9\u03c2 \u03c4\u03bf 93% \u03c4\u03c9\u03bd \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ce\u03bd \u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf email marketing \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c9\u03c1\u03b9\u03bc\u03ac\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf\u03c5\u03c2 \u03c5\u03c0\u03bf\u03c8\u03ae\u03c6\u03b9\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c4\u03bf\u03c5\u03c2. \u03a3\u03b5 \u03b1\u03c5\u03c4\u03cc\u03bd \u03c4\u03bf\u03bd \u03c0\u03bb\u03ae\u03c1\u03b7 \u03bf\u03b4\u03b7\u03b3\u03cc \u03b8\u03b1 \u03b1\u03bd\u03b1\u03ba\u03b1\u03bb\u03cd\u03c8\u03b5\u03c4\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 B2B email, tips \u03b3\u03b9\u03b1 B2B newsletters, \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 email, \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 evidence-based \u03b2\u03ad\u03bb\u03c4\u03b9\u03c3\u03c4\u03b5\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2, \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf conversion rate, \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c4\u03bf\u03c5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ac \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u03b3\u03b9\u03b1\u03c4\u03af-\u03c4\u03bf-b2b-email-marketing-\u03b5\u03af\u03bd\u03b1\u03b9-\u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03bf-\u03b3\u03b9\u03b1-\u03c4\u03b7\u03bd-\u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae-\u03c3\u03b1\u03c2\">\u0393\u03b9\u03b1\u03c4\u03af \u03c4\u03bf B2B email marketing \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03bf \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03b1\u03c2<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf B2B email marketing \u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 B2C \u03ba\u03b1\u03b8\u03ce\u03c2 \u03bf\u03b9 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c3\u03cd\u03bd\u03b8\u03b5\u03c4\u03b5\u03c2, \u03b1\u03c0\u03b1\u03b9\u03c4\u03bf\u03cd\u03bd \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c0\u03b5\u03b9\u03b8\u03ce \u03ba\u03b1\u03b9 \u03b1\u03c6\u03bf\u03c1\u03bf\u03cd\u03bd \u03b1\u03c1\u03ba\u03b5\u03c4\u03bf\u03cd\u03c2 decision makers. \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b7 Statista (2023), \u03c4\u03bf 77% \u03c4\u03c9\u03bd marketers \u03c0\u03b1\u03c1\u03b1\u03b4\u03ad\u03c7\u03bf\u03bd\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03b2\u03bb\u03ad\u03c0\u03bf\u03c5\u03bd \u03c4\u03b7 \u03bc\u03ad\u03b3\u03b9\u03c3\u03c4\u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf email marketing, \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03c3\u03b5 B2B \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03b1. \u039f\u03b9 B2B newsletters \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc \u03ba\u03af\u03bd\u03b7\u03c4\u03c1\u03bf \u03b4\u03b9\u03b1\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7\u03c2 \u03b5\u03c0\u03b1\u03c6\u03ae\u03c2 \u03bc\u03b5 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03bd\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03bb\u03bb\u03bf\u03bd\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2, \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf brand top-of-mind. \u0395\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd, \u03bf \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c2 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2 \u03c4\u03c9\u03bd email templates \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03c4\u03bf conversion rate, \u03b5\u03bd\u03ce \u03b7 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03ce\u03bd email (marketing automation) \u03b2\u03bf\u03b7\u03b8\u03ac \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03c1\u03ba\u03ae \u03b5\u03bd\u03af\u03c3\u03c7\u03c5\u03c3\u03b7 \u03c4\u03bf\u03c5 lead nurturing.<\/p>\n\n\n<!-- td-content-rankmath-enhancer:mid:start -->\n\n\n<p class=\"wp-block-paragraph\">\u0393\u03b9\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7, \u03c4\u03bf \u03b8\u03ad\u03bc\u03b1 <strong>B2B email marketing<\/strong> \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03b4\u03bf\u03bc\u03ae, \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03b5\u03bb\u03ad\u03b3\u03c7\u03bf\u03c5. \u0397 \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b1\u03c0\u03bf\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7 \u03b2\u03bf\u03b7\u03b8\u03ac \u03bd\u03b1 \u03c6\u03b1\u03bd\u03b5\u03af \u03c0\u03b9\u03bf \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03c0\u03bf\u03b9\u03bf\u03b9 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03b1\u03bd\u03b1\u03b3\u03bd\u03ce\u03c3\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5.<\/p>\n\n\n\n<style>\n.td-chart-peda-axiopoisis-ai-gia-b2b-email-marketing {\n  max-width: 100%;\n  background: #FFFFFF;\n  border-radius: 12px;\n  box-shadow: 0 4px 20px rgba(3,6,51,0.08);\n  padding: 28px;\n  margin: 32px 0;\n  border: 1px solid #E5E5E5;\n  color: #030633;\n}\n.td-chart-peda-axiopoisis-ai-gia-b2b-email-marketing * { box-sizing: border-box; transition: 0.2s ease; }\n.td-chart-peda-axiopoisis-ai-gia-b2b-email-marketing-header h3 {\n  font-size: 22px;\n  font-weight: 700;\n  color: #030633;\n  letter-spacing: -0.01em;\n  margin: 0 0 6px 0;\n}\n.td-chart-peda-axiopoisis-ai-gia-b2b-email-marketing-header p {\n  font-size: 14px;\n  font-weight: 400;\n  color: #555555;\n  margin: 0 0 24px 0;\n}\n@media (max-width: 768px) {\n  .td-chart-peda-axiopoisis-ai-gia-b2b-email-marketing { padding: 22px; }\n}\n@media (max-width: 480px) {\n  .td-chart-peda-axiopoisis-ai-gia-b2b-email-marketing { padding: 18px; }\n  .td-chart-peda-axiopoisis-ai-gia-b2b-email-marketing-header h3 { font-size: 19px; }\n  .td-chart-peda-axiopoisis-ai-gia-b2b-email-marketing-header p { font-size: 13px; }\n}\n.td-chart-peda-axiopoisis-ai-gia-b2b-email-marketing-bar-body {\n  min-height: 290px;\n  display: flex;\n  align-items: flex-end;\n  gap: 18px;\n  border-bottom: 2px solid #030633;\n  padding: 18px 8px 0;\n}\n.td-chart-peda-axiopoisis-ai-gia-b2b-email-marketing-bar-item {\n  flex: 1;\n  min-width: 74px;\n  height: 250px;\n  display: flex;\n  flex-direction: column;\n  align-items: center;\n  justify-content: flex-end;\n  gap: 8px;\n}\n.td-chart-peda-axiopoisis-ai-gia-b2b-email-marketing-value {\n  font-size: 14px;\n  font-weight: 600;\n  color: #030633;\n}\n.td-chart-peda-axiopoisis-ai-gia-b2b-email-marketing-bar {\n  width: 48px;\n  max-height: 220px;\n  border-radius: 8px 8px 0 0;\n}\n.td-chart-peda-axiopoisis-ai-gia-b2b-email-marketing-bar:hover { background: #030633; }\n.td-chart-peda-axiopoisis-ai-gia-b2b-email-marketing-label {\n  min-height: 38px;\n  font-size: 13px;\n  color: #555555;\n  text-align: center;\n}\n.td-chart-peda-axiopoisis-ai-gia-b2b-email-marketing-bar-0 { height: 90.7%; background: #FCA311; }\n.td-chart-peda-axiopoisis-ai-gia-b2b-email-marketing-bar-1 { height: 100.0%; background: #030633; }\n.td-chart-peda-axiopoisis-ai-gia-b2b-email-marketing-bar-2 { height: 83.72%; background: #FED7AA; }\n.td-chart-peda-axiopoisis-ai-gia-b2b-email-marketing-bar-3 { height: 74.42%; background: #555555; }\n@media (max-width: 768px) {\n  .td-chart-peda-axiopoisis-ai-gia-b2b-email-marketing-bar-body { gap: 10px; overflow-x: auto; }\n  .td-chart-peda-axiopoisis-ai-gia-b2b-email-marketing-bar-item { min-width: 68px; }\n}\n@media (max-width: 480px) {\n  .td-chart-peda-axiopoisis-ai-gia-b2b-email-marketing-bar { width: 36px; }\n  .td-chart-peda-axiopoisis-ai-gia-b2b-email-marketing-label { font-size: 12px; }\n}\n<\/style>\n<div class=\"td-chart-peda-axiopoisis-ai-gia-b2b-email-marketing\" role=\"img\" aria-label=\"\u0393\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1: \u03a0\u03b5\u03b4\u03af\u03b1 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 AI \u03b3\u03b9\u03b1 B2B email marketing\">\n  <div class=\"td-chart-peda-axiopoisis-ai-gia-b2b-email-marketing-header\">\n    <h3>\u03a0\u03b5\u03b4\u03af\u03b1 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 AI \u03b3\u03b9\u03b1 B2B email marketing<\/h3>\n    <p>\u0395\u03bd\u03b4\u03b5\u03b9\u03ba\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03bc\u03ae \u03c3\u03b5 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae, \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae \u03ba\u03b1\u03b9 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7<\/p>\n  <\/div>\n  <div class=\"td-chart-peda-axiopoisis-ai-gia-b2b-email-marketing-body td-chart-peda-axiopoisis-ai-gia-b2b-email-marketing-bar-body\">\n    <div class=\"td-chart-peda-axiopoisis-ai-gia-b2b-email-marketing-bar-item\">\n      <div class=\"td-chart-peda-axiopoisis-ai-gia-b2b-email-marketing-value\">78%<\/div>\n      <div class=\"td-chart-peda-axiopoisis-ai-gia-b2b-email-marketing-bar td-chart-peda-axiopoisis-ai-gia-b2b-email-marketing-bar-0\" role=\"meter\" aria-valuenow=\"78\" aria-valuemin=\"0\" aria-valuemax=\"86\"><\/div>\n      <div class=\"td-chart-peda-axiopoisis-ai-gia-b2b-email-marketing-label\">\u0388\u03c1\u03b5\u03c5\u03bd\u03b1<\/div>\n    <\/div>\n    <div class=\"td-chart-peda-axiopoisis-ai-gia-b2b-email-marketing-bar-item\">\n      <div class=\"td-chart-peda-axiopoisis-ai-gia-b2b-email-marketing-value\">86%<\/div>\n      <div class=\"td-chart-peda-axiopoisis-ai-gia-b2b-email-marketing-bar td-chart-peda-axiopoisis-ai-gia-b2b-email-marketing-bar-1\" role=\"meter\" aria-valuenow=\"86\" aria-valuemin=\"0\" aria-valuemax=\"86\"><\/div>\n      <div class=\"td-chart-peda-axiopoisis-ai-gia-b2b-email-marketing-label\">\u03a0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae<\/div>\n    <\/div>\n    <div class=\"td-chart-peda-axiopoisis-ai-gia-b2b-email-marketing-bar-item\">\n      <div class=\"td-chart-peda-axiopoisis-ai-gia-b2b-email-marketing-value\">72%<\/div>\n      <div class=\"td-chart-peda-axiopoisis-ai-gia-b2b-email-marketing-bar td-chart-peda-axiopoisis-ai-gia-b2b-email-marketing-bar-2\" role=\"meter\" aria-valuenow=\"72\" aria-valuemin=\"0\" aria-valuemax=\"86\"><\/div>\n      <div class=\"td-chart-peda-axiopoisis-ai-gia-b2b-email-marketing-label\">\u0388\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2<\/div>\n    <\/div>\n    <div class=\"td-chart-peda-axiopoisis-ai-gia-b2b-email-marketing-bar-item\">\n      <div class=\"td-chart-peda-axiopoisis-ai-gia-b2b-email-marketing-value\">64%<\/div>\n      <div class=\"td-chart-peda-axiopoisis-ai-gia-b2b-email-marketing-bar td-chart-peda-axiopoisis-ai-gia-b2b-email-marketing-bar-3\" role=\"meter\" aria-valuenow=\"64\" aria-valuemin=\"0\" aria-valuemax=\"86\"><\/div>\n      <div class=\"td-chart-peda-axiopoisis-ai-gia-b2b-email-marketing-label\">\u039c\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7<\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<!-- td-content-rankmath-enhancer:mid:end -->\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u03c3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac-\u03ad\u03c1\u03b5\u03c5\u03bd\u03b5\u03c2-\u03b3\u03b9\u03b1-\u03c4\u03bf-b2b-email-marketing\">\u03a3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac &amp; \u0388\u03c1\u03b5\u03c5\u03bd\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf B2B email marketing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03b5\u03c3\u03c4\u03af\u03b1\u03c3\u03b7 \u03c3\u03c4\u03bf email personalization \u03ba\u03b1\u03b9 \u03c4\u03bf segmentation \u03ad\u03c7\u03b5\u03b9 \u03b1\u03c0\u03bf\u03b4\u03b5\u03b4\u03b5\u03b9\u03b3\u03bc\u03ad\u03bd\u03b1 \u03b8\u03b5\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7. \u039c\u03b5\u03bb\u03ad\u03c4\u03b7 \u03c4\u03bf\u03c5 Campaign Monitor \u03ba\u03b1\u03c4\u03b1\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b1 email \u03ad\u03c7\u03bf\u03c5\u03bd 26% \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf open rate \u03b1\u03c0\u03cc \u03c4\u03b1 generic emails. \u0395\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd, \u03c4\u03bf lead nurturing \u03bc\u03ad\u03c3\u03c9 \u03ba\u03b1\u03bc\u03c0\u03b1\u03bd\u03b9\u03ce\u03bd B2B email \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c3\u03b5 50% \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03bc\u03b7 \u03c9\u03c1\u03b9\u03bc\u03b1\u03c3\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2 leads, \u03cc\u03c0\u03c9\u03c2 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c4\u03bf Forrester Research. \u0391\u03c5\u03c4\u03cc \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c4\u03bf \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03c1\u03cc\u03bb\u03bf \u03c0\u03bf\u03c5 \u03c0\u03b1\u03af\u03b6\u03b5\u03b9 \u03b7 \u03b4\u03b9\u03b1\u03c1\u03ba\u03ae\u03c2 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03b7 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03c4\u03c9\u03bd email metrics (\u03cc\u03c0\u03c9\u03c2 open rates, click-through rates \u03ba\u03b1\u03b9 conversions) \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ae \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03ac\u03c4\u03c9\u03bd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2-b2b-email-marketing-\u03c0\u03bf\u03c5-\u03c6\u03ad\u03c1\u03bd\u03bf\u03c5\u03bd-\u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1\">\u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 B2B email marketing \u03c0\u03bf\u03c5 \u03c6\u03ad\u03c1\u03bd\u03bf\u03c5\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03c3\u03c4\u03bf B2B email marketing \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae, \u03c4\u03bf\u03bd \u03b1\u03c5\u03c3\u03c4\u03b7\u03c1\u03cc \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc \u03ba\u03b1\u03b9 \u03c4\u03bf\u03bd \u03c0\u03c1\u03bf\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc. \u0391\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ad\u03c2 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03af\u03b1 \u03ae \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b7 e-shop \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03b5\u03b9 \u03bd\u03b1 \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03c3\u03b5\u03b9 \u03c3\u03c4\u03b7 \u03922\u0392 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03c4\u03bf\u03c5.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u03c0\u03c1\u03bf\u03b5\u03c4\u03bf\u03b9\u03bc\u03b1\u03c3\u03af\u03b1-\u03ba\u03b1\u03b9-segmenting-\u03bb\u03af\u03c3\u03c4\u03b1\u03c2\">\u03a0\u03c1\u03bf\u03b5\u03c4\u03bf\u03b9\u03bc\u03b1\u03c3\u03af\u03b1 \u03ba\u03b1\u03b9 segmenting \u03bb\u03af\u03c3\u03c4\u03b1\u03c2<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a0\u03c1\u03b9\u03bd \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03c4\u03b5, \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03bd\u03b1 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03c4\u03b5 segmentation \u03c4\u03b7\u03c2 \u03bb\u03af\u03c3\u03c4\u03b1\u03c2 \u03c3\u03b1\u03c2, \u03bd\u03b1 \u03b5\u03bd\u03c4\u03bf\u03c0\u03af\u03c3\u03b5\u03c4\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac buyer personas \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03b9\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03bb\u03ae\u03c0\u03c4\u03b5\u03c2 \u03c3\u03b1\u03c2 \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03ba\u03bb\u03ac\u03b4\u03bf, \u03c4\u03bf \u03bc\u03ad\u03b3\u03b5\u03b8\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2, \u03c4\u03bf \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03c3\u03c4\u03bf buyer journey \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03ac \u03c4\u03bf\u03c5\u03c2. \u039a\u03b1\u03b8&#8217; \u03b1\u03c5\u03c4\u03cc\u03bd \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf, \u03c4\u03bf B2B email marketing \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03bf \u03ba\u03b1\u03b9 \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03b1\u03c0\u03ae\u03c7\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1-\u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03bf\u03c5-\u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5\">\u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf personalization \u03c3\u03c4\u03bf B2B email marketing \u03b4\u03b5\u03bd \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b5\u03b9\u03c3\u03b1\u03b3\u03c9\u03b3\u03ae \u03c4\u03bf\u03c5 \u03bf\u03bd\u03cc\u03bc\u03b1\u03c4\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03b1\u03c0\u03bf\u03b4\u03ad\u03ba\u03c4\u03b7 \u03c3\u03c4\u03bf subject line \u03ae \u03c4\u03bf body. \u03a0\u03bf\u03bb\u03cd \u03c0\u03b9\u03bf \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03c4\u03b7\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac\u03c2 \u03ae \u03c4\u03c9\u03bd resources (\u03c0.\u03c7. whitepapers, case studies) \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03c4\u03b7\u03c2 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2. \u0388\u03bd\u03b1 \u03ba\u03b1\u03bb\u03bf\u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03ad\u03bd\u03bf B2B newsletter \u03c0\u03bf\u03c5 \u03c0\u03b1\u03c1\u03ad\u03c7\u03b5\u03b9 \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b1 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ae \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03ba\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5 \u03b1\u03c0\u03bf\u03b4\u03ad\u03ba\u03c4\u03b7, \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03c4\u03b7\u03bd \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03b8\u03b5\u03c4\u03b9\u03ba\u03ae \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7 \u03ae \u03c0\u03b5\u03c1\u03b1\u03b9\u03c4\u03ad\u03c1\u03c9 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u03c7\u03c1\u03ae\u03c3\u03b7-\u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03ce\u03bd-email-marketing-automation\">\u03a7\u03c1\u03ae\u03c3\u03b7 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03ce\u03bd email (marketing automation)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 (marketing automation) \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae \u03bc\u03b9\u03b1\u03c2 \u03c3\u03b5\u03b9\u03c1\u03ac\u03c2 \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03c9\u03bd \u03ba\u03b1\u03bc\u03c0\u03b1\u03bd\u03b9\u03ce\u03bd B2B email \u03b2\u03ac\u03c3\u03b5\u03b9 triggers, \u03cc\u03c0\u03c9\u03c2 \u03b5\u03b3\u03b3\u03c1\u03b1\u03c6\u03ae \u03c3\u03b5 \u03c6\u03cc\u03c1\u03bc\u03b1, \u03b5\u03c0\u03af\u03c3\u03ba\u03b5\u03c8\u03b7 \u03c3\u03b5 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03ae download \u03b5\u03bd\u03cc\u03c2 ebook. \u03a4\u03b1 automation sequences \u03b4\u03b9\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ae \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03c4\u03b1\u03c7\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c9\u03c1\u03af\u03bc\u03b1\u03bd\u03c3\u03b7 \u03c4\u03c9\u03bd leads \u03bc\u03b5 minimal effort \u03b1\u03c0\u03cc \u03c4\u03bf \u03c4\u03bc\u03ae\u03bc\u03b1 marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2-\u03b5\u03bb\u03ba\u03c5\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd-subject-lines-templates\">\u03a3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2 \u03b5\u03bb\u03ba\u03c5\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd subject lines &amp; templates<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c4\u03c9\u03bd subject lines \u03c3\u03c5\u03c7\u03bd\u03ac \u03c0\u03b1\u03c1\u03b1\u03b2\u03bb\u03ad\u03c0\u03b5\u03c4\u03b1\u03b9, \u03b1\u03bb\u03bb\u03ac \u03c0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03ba\u03b1\u03b8\u03bf\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b1 \u03c3\u03c4\u03bf open rate \u03b5\u03bd\u03cc\u03c2 email. \u03a4\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b1 subject lines \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03cd\u03bd\u03c4\u03bf\u03bc\u03b1, \u03c0\u03b5\u03c1\u03b9\u03b5\u03ba\u03c4\u03b9\u03ba\u03ac, \u03bc\u03b5 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b7 \u03b1\u03be\u03af\u03b1 \u03c3\u03c4\u03bf\u03bd \u03c0\u03b1\u03c1\u03b1\u03bb\u03ae\u03c0\u03c4\u03b7. \u03a0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1, \u03c4\u03b1 email templates \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03c4\u03b9\u03c2 \u03b1\u03c1\u03c7\u03ad\u03c2 \u03c4\u03bf\u03c5 responsive design \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ac \u03c3\u03c4\u03b7\u03bd \u03c0\u03bb\u03bf\u03ae\u03b3\u03b7\u03c3\u03b7, \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03bf\u03cd\u03bd \u03c5\u03c8\u03b7\u03bb\u03cc \u03c4\u03bf engagement \u03ba\u03b1\u03b9 \u03c4\u03bf conversion rate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"analytical-approach-testing\">Analytical approach &amp; testing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ae\u03c2 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd email metrics \u03cc\u03c0\u03c9\u03c2 click-through rate, conversion rate, \u03ba\u03b1\u03b9 email deliverability \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03ae \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03ba\u03ac\u03b8\u03b5 B2B email marketing \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2. \u03a4\u03bf A\/B testing \u03c3\u03b5 subject lines, \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03ba\u03b1\u03b9 call-to-action buttons \u03b5\u03be\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03b6\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c0\u03c1\u03bf\u03c7\u03c9\u03c1\u03ac\u03c4\u03b5 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03bc\u03b5 \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c3\u03c4\u03bf \u03b5\u03c0\u03af\u03ba\u03b5\u03bd\u03c4\u03c1\u03bf. \u039c\u03b5 \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03b1\u03c5\u03c4\u03cc, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03b5\u03bd\u03c4\u03bf\u03c0\u03af\u03c3\u03b5\u03c4\u03b5 \u03c0\u03bf\u03b9\u03b5\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03bf\u03b4\u03b7\u03b3\u03bf\u03cd\u03bd \u03c3\u03c4\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1-\u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b7\u03c2-b2b-email-\u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2\">\u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b7\u03c2 B2B email \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u03bf\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2-\u03c3\u03c4\u03cc\u03c7\u03c9\u03bd-\u03ba\u03b1\u03b9-kpis\">\u039f\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2 \u03c3\u03c4\u03cc\u03c7\u03c9\u03bd \u03ba\u03b1\u03b9 KPIs<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u039a\u03ac\u03b8\u03b5 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 B2B email marketing \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03bf\u03c5\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2: \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 leads, \u03b5\u03bd\u03af\u03c3\u03c7\u03c5\u03c3\u03b7 loyalty, \u03b5\u03bd\u03b7\u03bc\u03ad\u03c1\u03c9\u03c3\u03b7 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd, \u03c0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7 B2B \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd \u03ae \u03bd\u03ad\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd. \u039a\u03b1\u03b8\u03bf\u03c1\u03af\u03c3\u03c4\u03b5 \u03c4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac KPIs, \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf open rate, \u03c4\u03bf click-through rate \u03ba\u03b1\u03b9 \u03c4\u03bf conversion rate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae-\u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1\u03c2-email-marketing\">\u0395\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1\u03c2 email marketing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03b4\u03b5\u03ba\u03ac\u03b4\u03b5\u03c2 \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b5\u03c2 email marketing platforms, \u03cc\u03c0\u03c9\u03c2 HubSpot, MailChimp \u03ba\u03b1\u03b9 ActiveCampaign. \u039a\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf integration \u03bc\u03b5 \u03c4\u03bf CRM \u03c3\u03b1\u03c2, \u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 marketing automation \u03ba\u03b1\u03b9 \u03b7 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7 advanced email metrics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03af\u03ba\u03b5\u03c5\u03c3\u03b7-\u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5-\u03ba\u03b1\u03b9-\u03c7\u03c1\u03ae\u03c3\u03b7-\u03c3\u03c4\u03b1\u03c4\u03b9\u03ba\u03ce\u03bd-blocks\">\u0395\u03be\u03b1\u03c4\u03bf\u03bc\u03af\u03ba\u03b5\u03c5\u03c3\u03b7 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c3\u03c4\u03b1\u03c4\u03b9\u03ba\u03ce\u03bd blocks<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a7\u03c1\u03bf\u03bd\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b1 email \u03c3\u03b1\u03c2 \u03bc\u03b5 \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ac blocks \u03c0\u03bf\u03c5 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03c5\u03bd \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c0\u03c1\u03bf\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2, \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03bf \u03c0\u03c1\u03bf\u03c6\u03af\u03bb \u03ba\u03ac\u03b8\u03b5 \u03c0\u03b1\u03c1\u03b1\u03bb\u03ae\u03c0\u03c4\u03b7, \u03b3\u03b9\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03ba\u03b1\u03b9 engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u03b5\u03c0\u03b1\u03bb\u03ae\u03b8\u03b5\u03c5\u03c3\u03b7-deliverability-\u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7-\u03c4\u03c9\u03bd-\u03b4\u03b5\u03b9\u03ba\u03c4\u03ce\u03bd\">\u0395\u03c0\u03b1\u03bb\u03ae\u03b8\u03b5\u03c5\u03c3\u03b7 deliverability &amp; \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b4\u03b5\u03b9\u03ba\u03c4\u03ce\u03bd<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03b3\u03b9\u03b1 email deliverability (\u03c0.\u03c7. Litmus, Glockapps) \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b2\u03b5\u03b2\u03b1\u03b9\u03c9\u03b8\u03b5\u03af\u03c4\u03b5 \u03cc\u03c4\u03b9 \u03c4\u03b1 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03c6\u03c4\u03ac\u03bd\u03bf\u03c5\u03bd \u03c3\u03c4\u03b1 inbox \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03c3\u03c4\u03b1 spam. \u03a0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03c4\u03b5 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ac \u03c4\u03b1 email metrics \u03c3\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ae \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1-\u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03c9\u03bd-b2b-email-marketing-\u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ce\u03bd\">\u03a0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03c9\u03bd B2B email marketing \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ce\u03bd<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 InVision, \u03bc\u03b9\u03b1 \u03b4\u03b7\u03bc\u03bf\u03c6\u03b9\u03bb\u03ae\u03c2 B2B \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd, \u03c7\u03c4\u03af\u03b6\u03b5\u03b9 \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c4\u03b7\u03c2 \u03c0\u03b1\u03c1\u03ad\u03c7\u03bf\u03bd\u03c4\u03b1\u03c2 B2B newsletters \u03b3\u03b5\u03bc\u03ac\u03c4\u03b1 \u03b5\u03ba\u03c0\u03b1\u03b9\u03b4\u03b5\u03c5\u03c4\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03ba\u03b1\u03b9 clear call-to-action. \u0397 HubSpot \u03b5\u03c3\u03c4\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03c4\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03ce\u03bd email \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c7\u03c9\u03c1\u03ae\u03c3\u03b5\u03b9 \u03c4\u03bf\u03c5\u03c2 leads \u03c3\u03c4\u03bf funnel, \u03b1\u03c5\u03be\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf conversion rate \u03ba\u03b1\u03c4\u03ac 15% \u03bc\u03ad\u03c3\u03b1 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03c4\u03c1\u03af\u03bc\u03b7\u03bd\u03bf. \u0395\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd, \u03c4\u03bf \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03cc segmentation \u03bf\u03b4\u03ae\u03b3\u03b7\u03c3\u03b5 \u03c3\u03b5 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd open rates \u03ba\u03b1\u03c4\u03ac 22% \u03ba\u03b1\u03b8\u03ce\u03c2 \u03bf\u03b9 \u03c0\u03b1\u03c1\u03b1\u03bb\u03ae\u03c0\u03c4\u03b5\u03c2 \u03ad\u03b2\u03bb\u03b5\u03c0\u03b1\u03bd \u03bc\u03cc\u03bd\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03cc \u03bc\u03b5 \u03c4\u03bf Industry \u03ae \u03c4\u03bf\u03bd \u03c1\u03cc\u03bb\u03bf \u03c4\u03bf\u03c5\u03c2.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u03bc\u03b5\u03bb\u03bb\u03bf\u03bd\u03c4\u03b9\u03ba\u03ad\u03c2-\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2-\u03c3\u03c4\u03bf-b2b-email-marketing\">\u039c\u03b5\u03bb\u03bb\u03bf\u03bd\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf B2B email marketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf B2B email marketing \u03b5\u03be\u03b5\u03bb\u03af\u03c3\u03c3\u03b5\u03c4\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c1\u03ba\u03ce\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ac \u03b7 \u03c1\u03b1\u03c7\u03bf\u03ba\u03bf\u03ba\u03b1\u03bb\u03b9\u03ac \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd. \u039c\u03b9\u03b1 data-driven \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7, \u03b7 \u03b9\u03c3\u03c7\u03c5\u03c1\u03ae \u03c7\u03c1\u03ae\u03c3\u03b7 personalization, \u03c4\u03bf segmentation \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03bf\u03af email \u03bf\u03b4\u03b7\u03b3\u03bf\u03cd\u03bd \u03c3\u03b5 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7, \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 conversions \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ae \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03c4\u03c9\u03bd B2B e-shops. \u03a4\u03bf \u03bc\u03ad\u03bb\u03bb\u03bf\u03bd \u03c4\u03bf\u03c5 B2B email marketing \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03c5\u03ac\u03b6\u03b5\u03b9 \u03c0\u03c1\u03bf\u03b7\u03b3\u03bc\u03ad\u03bd\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae\u03c2 \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2, \u03b1\u03bd\u03b1\u03bb\u03c5\u03c4\u03b9\u03ba\u03ac insights \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c1\u03ba\u03ae \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0392\u03b9\u03b2\u03bb\u03b9\u03bf\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ad\u03c2 \u03a0\u03b7\u03b3\u03ad\u03c2:<br><a href=\"https:\/\/blog.hubspot.com\/marketing\/b2b-email-marketing\" target=\"_blank\" rel=\"noopener\">https:\/\/blog.hubspot.com\/marketing\/b2b-email-marketing<\/a><br><a href=\"https:\/\/www.statista.com\/statistics\/456500\/b2b-email-marketing-benefits-usa\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.statista.com\/statistics\/456500\/b2b-email-marketing-benefits-usa\/<\/a><br><a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-benchmarks\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-benchmarks\/<\/a><br><a href=\"https:\/\/www.forrester.com\/research\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.forrester.com\/research\/<\/a><\/p>\n\n\n<!-- td-content-rankmath-enhancer:faq:start -->\n\n\n<p class=\"wp-block-paragraph\"><strong>\u03a7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf\u03b9 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03bc\u03bf\u03b9:<\/strong> \u0393\u03b9\u03b1 \u03b2\u03b1\u03b8\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b4\u03b5\u03af\u03c4\u03b5 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 <a href=\"https:\/\/twodots.gr\/seo\/\">SEO<\/a> <a href=\"https:\/\/twodots.gr\/kataskevi-istoselidon\/\">\u03ba\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03ae \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd<\/a> <a href=\"https:\/\/twodots.gr\/kataskevi-eshop\/\">\u03ba\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03ae eshop<\/a>. \u0393\u03b9\u03b1 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ad\u03c2 \u03bf\u03b4\u03b7\u03b3\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b2\u03ad\u03bb\u03c4\u03b9\u03c3\u03c4\u03b5\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03c3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03b5\u03c5\u03c4\u03b5\u03af\u03c4\u03b5 \u03c4\u03bf <a href=\"https:\/\/ai.google\/\" target=\"_blank\" rel=\"noopener\">Google AI<\/a>.<\/p>\n\n\n\n<style>\n.td-faq-section {\n  margin: 40px 0 28px;\n  padding: 28px;\n  border: 1px solid #E5E5E5;\n  border-radius: 12px;\n  background: #FFFFFF;\n  box-shadow: 0 4px 20px rgba(3,6,51,0.08);\n}\n.td-faq-section h2 {\n  margin: 0 0 18px 0;\n  color: #030633;\n  font-size: 24px;\n  font-weight: 700;\n}\n.td-faq-item {\n  border: 1px solid #E5E5E5;\n  border-radius: 10px;\n  margin: 12px 0;\n  background: #FFFFFF;\n  overflow: hidden;\n}\n.td-faq-item summary {\n  cursor: pointer;\n  padding: 16px 18px;\n  color: #030633;\n  font-weight: 700;\n  background: #FED7AA;\n}\n.td-faq-item[open] summary {\n  background: #FCA311;\n}\n.td-faq-item p {\n  margin: 0;\n  padding: 16px 18px 18px;\n  color: #555555;\n  border-top: 1px solid #E5E5E5;\n}\n@media (max-width: 480px) {\n  .td-faq-section { padding: 18px; }\n  .td-faq-section h2 { font-size: 21px; }\n}\n<\/style>\n<section class=\"td-faq-section\" aria-label=\"\u03a3\u03c5\u03c7\u03bd\u03ad\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2\">\n  <h2>\u03a3\u03c5\u03c7\u03bd\u03ad\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2<\/h2>\n  <details class=\"td-faq-item\" id=\"faq-1\">\n    <summary>\u03a0\u03bf\u03b9\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc \u03b8\u03ad\u03bc\u03b1 \u03c4\u03bf\u03c5 \u03ac\u03c1\u03b8\u03c1\u03bf\u03c5 \u03b3\u03b9\u03b1 B2B email marketing;<\/summary>\n    <p>\u03a4\u03bf B2B email marketing \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03c3\u03c4\u03bf \u03bf\u03c0\u03bb\u03bf\u03c3\u03c4\u03ac\u03c3\u03b9\u03bf \u03c4\u03c9\u03bd \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03c9\u03bd \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ce\u03bd \u03c4\u03bf\u03c5 digital marketing.<\/p>\n  <\/details>\n  <details class=\"td-faq-item\" id=\"faq-2\">\n    <summary>\u0393\u03b9\u03b1\u03c4\u03af \u03c4\u03bf B2B email marketing \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03bf \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03b1\u03c2;<\/summary>\n    <p>\u03a4\u03bf B2B email marketing \u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 B2C \u03ba\u03b1\u03b8\u03ce\u03c2 \u03bf\u03b9 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c3\u03cd\u03bd\u03b8\u03b5\u03c4\u03b5\u03c2, \u03b1\u03c0\u03b1\u03b9\u03c4\u03bf\u03cd\u03bd \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c0\u03b5\u03b9\u03b8\u03ce \u03ba\u03b1\u03b9 \u03b1\u03c6\u03bf\u03c1\u03bf\u03cd\u03bd \u03b1\u03c1\u03ba\u03b5\u03c4\u03bf\u03cd\u03c2 decision makers.<\/p>\n  <\/details>\n  <details class=\"td-faq-item\" id=\"faq-3\">\n    <summary>\u03a4\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03c9 \u03b3\u03b9\u03b1 \u03a3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac &amp; \u0388\u03c1\u03b5\u03c5\u03bd\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf B2B email marketing;<\/summary>\n    <p>\u0397 \u03b5\u03c3\u03c4\u03af\u03b1\u03c3\u03b7 \u03c3\u03c4\u03bf email personalization \u03ba\u03b1\u03b9 \u03c4\u03bf segmentation \u03ad\u03c7\u03b5\u03b9 \u03b1\u03c0\u03bf\u03b4\u03b5\u03b4\u03b5\u03b9\u03b3\u03bc\u03ad\u03bd\u03b1 \u03b8\u03b5\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7. \u039c\u03b5\u03bb\u03ad\u03c4\u03b7 \u03c4\u03bf\u03c5 Campaign Monitor \u03ba\u03b1\u03c4\u03b1\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b1 email \u03ad\u03c7\u03bf\u03c5\u03bd 26% \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf open rate \u03b1\u03c0\u03cc \u03c4\u03b1 generic emails.<\/p>\n  <\/details>\n  <details class=\"td-faq-item\" id=\"faq-4\">\n    <summary>\u03a4\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03c9 \u03b3\u03b9\u03b1 \u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 B2B email marketing \u03c0\u03bf\u03c5 \u03c6\u03ad\u03c1\u03bd\u03bf\u03c5\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1;<\/summary>\n    <p>\u0397 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03c3\u03c4\u03bf B2B email marketing \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae, \u03c4\u03bf\u03bd \u03b1\u03c5\u03c3\u03c4\u03b7\u03c1\u03cc \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc \u03ba\u03b1\u03b9 \u03c4\u03bf\u03bd \u03c0\u03c1\u03bf\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc. \u0391\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ad\u03c2 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03af\u03b1 \u03ae \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b7 e-shop \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03b5\u03b9 \u03bd\u03b1 \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03c3\u03b5\u03b9 \u03c3\u03c4\u03b7 \u03922\u0392 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03c4\u03bf\u03c5.<\/p>\n  <\/details>\n<\/section>\n\n\n<!-- td-content-rankmath-enhancer:faq:end -->\n","protected":false},"excerpt":{"rendered":"<p>The Ultimate Guide to B2B Email Marketing: a practical guide to B2B email marketing, with FAQs, charts, useful links and checklists for better SEO<\/p>","protected":false},"author":1,"featured_media":67650,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[199],"tags":[6874,3543,3545,6836],"class_list":["post-46772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-techniti-noimosyni","tag-b2b-email-marketing","tag-digital-marketing-2","tag-seo","tag-two-dots"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/46772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/comments?post=46772"}],"version-history":[{"count":0,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/46772\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media\/67650"}],"wp:attachment":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media?parent=46772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/categories?post=46772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/tags?post=46772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}