{"id":67961,"date":"2026-05-05T12:29:30","date_gmt":"2026-05-05T09:29:30","guid":{"rendered":"https:\/\/twodots.gr\/?p=67961"},"modified":"2026-05-05T23:19:17","modified_gmt":"2026-05-05T20:19:17","slug":"these-are-the-brand-guidelines-or-guidelines","status":"publish","type":"post","link":"https:\/\/twodots.gr\/en\/ti-einai-ta-brand-guidelines-o-pliris-odigos\/","title":{"rendered":"What are Brand Guidelines: The Complete Guide"},"content":{"rendered":"\n<style>\n.td-post-toc {\n  margin: 28px 0;\n  padding: 22px 24px;\n  border: 1px solid #E5E5E5;\n  border-left: 5px solid #FCA311;\n  border-radius: 12px;\n  background: #FFFFFF;\n  box-shadow: 0 4px 20px rgba(3,6,51,0.08);\n}\n.td-post-toc-title {\n  margin: 0 0 12px 0;\n  color: #030633;\n  font-size: 18px;\n  font-weight: 700;\n}\n.td-post-toc ul {\n  margin: 0;\n  padding-left: 20px;\n}\n.td-post-toc li {\n  margin: 8px 0;\n  color: #555555;\n}\n.td-post-toc a {\n  color: #030633;\n  text-decoration: none;\n  border-bottom: 1px solid #FED7AA;\n}\n.td-post-toc a:hover {\n  color: #FCA311;\n  border-bottom-color: #FCA311;\n}\n.td-post-toc .td-toc-level-3 {\n  margin-left: 16px;\n}\n@media (max-width: 480px) {\n  .td-post-toc { padding: 18px; }\n  .td-post-toc-title { font-size: 16px; }\n}\n<\/style>\n<nav class=\"td-post-toc\" aria-label=\"\u03a0\u03af\u03bd\u03b1\u03ba\u03b1\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd\">\n  <p class=\"td-post-toc-title\">\u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03b1 \u03ac\u03c1\u03b8\u03c1\u03bf\u03c5<\/p>\n  <ul>\n    <li class=\"td-toc-level-2\"><a href=\"#\u03c4\u03b9-\u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2-\u03b5\u03af\u03bd\u03b1\u03b9-\u03c4\u03b1-brand-guidelines-\u03ba\u03b1\u03b9-\u03b3\u03b9\u03b1\u03c4\u03af-\u03c4\u03bf-e-shop-\u03c3\u03b1\u03c2-\u03c4\u03b1-\u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9-\u03b5\u03c0\u03b5\u03b9\u03b3\u03cc\u03bd\u03c4\u03c9\u03c2\">\u03a4\u03b9 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 Brand Guidelines \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03c4\u03bf E-shop \u03c3\u03b1\u03c2 \u03c4\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b5\u03c0\u03b5\u03b9\u03b3\u03cc\u03bd\u03c4\u03c9\u03c2<\/a><\/li>\n    <li class=\"td-toc-level-2\"><a href=\"#\u03c4\u03b1-\u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ac-\u03c0\u03bb\u03b5\u03bf\u03bd\u03b5\u03ba\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1-\u03c4\u03b7\u03c2-\u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1\u03c2-\u03c0\u03ce\u03c2-\u03c4\u03b1-brand-guidelines-\u03bc\u03b5\u03c4\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03bd\u03bf\u03c5\u03bd-\u03ad\u03bd\u03b1-e-shop\">\u03a4\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ac \u03c0\u03bb\u03b5\u03bf\u03bd\u03b5\u03ba\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1\u03c2: \u03a0\u03ce\u03c2 \u03c4\u03b1 Brand Guidelines \u03bc\u03b5\u03c4\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03bd\u03bf\u03c5\u03bd \u03ad\u03bd\u03b1 E-shop<\/a><\/li>\n    <li class=\"td-toc-level-3\"><a href=\"#vasik-ofli-ap-tin-efarmog-brand-guidelines\">\u0392\u03b1\u03c3\u03b9\u03ba\u03ac \u039f\u03c6\u03ad\u03bb\u03b7 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u0395\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae Brand Guidelines<\/a><\/li>\n    <li class=\"td-toc-level-2\"><a href=\"#\u03b1\u03bd\u03b1\u03c4\u03bf\u03bc\u03af\u03b1-\u03b5\u03bd\u03cc\u03c2-\u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd-brand-book-\u03c4\u03b1-\u03b2\u03b1\u03c3\u03b9\u03ba\u03ac-\u03c3\u03c5\u03c3\u03c4\u03b1\u03c4\u03b9\u03ba\u03ac\">\u0391\u03bd\u03b1\u03c4\u03bf\u03bc\u03af\u03b1 \u03b5\u03bd\u03cc\u03c2 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd Brand Book: \u03a4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03c3\u03c5\u03c3\u03c4\u03b1\u03c4\u03b9\u03ba\u03ac<\/a><\/li>\n    <li class=\"td-toc-level-3\"><a href=\"#katanom-vartitas-sta-stoichea-ton-brand-guidelines\">\u039a\u03b1\u03c4\u03b1\u03bd\u03bf\u03bc\u03ae \u0392\u03b1\u03c1\u03cd\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c3\u03c4\u03b1 \u03a3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c4\u03c9\u03bd Brand Guidelines<\/a><\/li>\n    <li class=\"td-toc-level-3\"><a href=\"#\u03b7-\u03bf\u03c0\u03c4\u03b9\u03ba\u03ae-\u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1-\u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf-\u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03b1-\u03ba\u03b1\u03b9-\u03c4\u03c5\u03c0\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1\">\u0397 \u039f\u03c0\u03c4\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1: \u039b\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf, \u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03c5\u03c0\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1<\/a><\/li>\n    <li class=\"td-toc-level-3\"><a href=\"#brand-voice-\u03b7-\u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1-\u03c0\u03af\u03c3\u03c9-\u03b1\u03c0\u03cc-\u03c4\u03b9\u03c2-\u03bb\u03ad\u03be\u03b5\u03b9\u03c2\">Brand Voice: \u0397 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03af\u03c3\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2<\/a><\/li>\n    <li class=\"td-toc-level-2\"><a href=\"#\u03bf\u03b4\u03b7\u03b3\u03cc\u03c2-\u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u03c2-brand-guidelines-\u03c3\u03b5-5-\u03b2\u03ae\u03bc\u03b1\u03c4\u03b1-\u03b3\u03b9\u03b1-\u03c4\u03bf-e-shop-\u03c3\u03b1\u03c2\">\u039f\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u03c2 Brand Guidelines \u03c3\u03b5 5 \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf E-shop \u03c3\u03b1\u03c2<\/a><\/li>\n  <\/ul>\n<\/nav>\n\n\n\n<style>\n.td-post-toc {\n  margin: 28px 0;\n  padding: 22px 24px;\n  border: 1px solid #E5E5E5;\n  border-left: 5px solid #FCA311;\n  border-radius: 12px;\n  background: #FFFFFF;\n  box-shadow: 0 4px 20px rgba(3,6,51,0.08);\n}\n.td-post-toc-title {\n  margin: 0 0 12px 0;\n  color: #030633;\n  font-size: 18px;\n  font-weight: 700;\n}\n.td-post-toc ul {\n  margin: 0;\n  padding-left: 20px;\n}\n.td-post-toc li {\n  margin: 8px 0;\n  color: #555555;\n}\n.td-post-toc a {\n  color: #030633;\n  text-decoration: none;\n  border-bottom: 1px solid #FED7AA;\n}\n.td-post-toc a:hover {\n  color: #FCA311;\n  border-bottom-color: #FCA311;\n}\n.td-post-toc .td-toc-level-3 {\n  margin-left: 16px;\n}\n@media (max-width: 480px) {\n  .td-post-toc { padding: 18px; }\n  .td-post-toc-title { font-size: 16px; }\n}\n<\/style>\n<nav class=\"td-post-toc\" aria-label=\"\u03a0\u03af\u03bd\u03b1\u03ba\u03b1\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd\">\n  <p class=\"td-post-toc-title\">\u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03b1 \u03ac\u03c1\u03b8\u03c1\u03bf\u03c5<\/p>\n  <ul>\n    <li class=\"td-toc-level-2\"><a href=\"#\u03c4\u03b9-\u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2-\u03b5\u03af\u03bd\u03b1\u03b9-\u03c4\u03b1-brand-guidelines-\u03ba\u03b1\u03b9-\u03b3\u03b9\u03b1\u03c4\u03af-\u03c4\u03bf-e-shop-\u03c3\u03b1\u03c2-\u03c4\u03b1-\u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9-\u03b5\u03c0\u03b5\u03b9\u03b3\u03cc\u03bd\u03c4\u03c9\u03c2\">\u03a4\u03b9 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 Brand Guidelines \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03c4\u03bf E-shop \u03c3\u03b1\u03c2 \u03c4\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b5\u03c0\u03b5\u03b9\u03b3\u03cc\u03bd\u03c4\u03c9\u03c2<\/a><\/li>\n    <li class=\"td-toc-level-2\"><a href=\"#\u03c4\u03b1-\u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ac-\u03c0\u03bb\u03b5\u03bf\u03bd\u03b5\u03ba\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1-\u03c4\u03b7\u03c2-\u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1\u03c2-\u03c0\u03ce\u03c2-\u03c4\u03b1-brand-guidelines-\u03bc\u03b5\u03c4\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03bd\u03bf\u03c5\u03bd-\u03ad\u03bd\u03b1-e-shop\">\u03a4\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ac \u03c0\u03bb\u03b5\u03bf\u03bd\u03b5\u03ba\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1\u03c2: \u03a0\u03ce\u03c2 \u03c4\u03b1 Brand Guidelines \u03bc\u03b5\u03c4\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03bd\u03bf\u03c5\u03bd \u03ad\u03bd\u03b1 E-shop<\/a><\/li>\n    <li class=\"td-toc-level-3\"><a href=\"#vasik-ofli-ap-tin-efarmog-brand-guidelines\">\u0392\u03b1\u03c3\u03b9\u03ba\u03ac \u039f\u03c6\u03ad\u03bb\u03b7 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u0395\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae Brand Guidelines<\/a><\/li>\n    <li class=\"td-toc-level-2\"><a href=\"#\u03b1\u03bd\u03b1\u03c4\u03bf\u03bc\u03af\u03b1-\u03b5\u03bd\u03cc\u03c2-\u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd-brand-book-\u03c4\u03b1-\u03b2\u03b1\u03c3\u03b9\u03ba\u03ac-\u03c3\u03c5\u03c3\u03c4\u03b1\u03c4\u03b9\u03ba\u03ac\">\u0391\u03bd\u03b1\u03c4\u03bf\u03bc\u03af\u03b1 \u03b5\u03bd\u03cc\u03c2 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd Brand Book: \u03a4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03c3\u03c5\u03c3\u03c4\u03b1\u03c4\u03b9\u03ba\u03ac<\/a><\/li>\n    <li class=\"td-toc-level-3\"><a href=\"#katanom-vartitas-sta-stoichea-ton-brand-guidelines\">\u039a\u03b1\u03c4\u03b1\u03bd\u03bf\u03bc\u03ae \u0392\u03b1\u03c1\u03cd\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c3\u03c4\u03b1 \u03a3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c4\u03c9\u03bd Brand Guidelines<\/a><\/li>\n    <li class=\"td-toc-level-3\"><a href=\"#\u03b7-\u03bf\u03c0\u03c4\u03b9\u03ba\u03ae-\u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1-\u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf-\u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03b1-\u03ba\u03b1\u03b9-\u03c4\u03c5\u03c0\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1\">\u0397 \u039f\u03c0\u03c4\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1: \u039b\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf, \u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03c5\u03c0\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1<\/a><\/li>\n    <li class=\"td-toc-level-3\"><a href=\"#brand-voice-\u03b7-\u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1-\u03c0\u03af\u03c3\u03c9-\u03b1\u03c0\u03cc-\u03c4\u03b9\u03c2-\u03bb\u03ad\u03be\u03b5\u03b9\u03c2\">Brand Voice: \u0397 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03af\u03c3\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2<\/a><\/li>\n    <li class=\"td-toc-level-2\"><a href=\"#\u03bf\u03b4\u03b7\u03b3\u03cc\u03c2-\u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u03c2-brand-guidelines-\u03c3\u03b5-5-\u03b2\u03ae\u03bc\u03b1\u03c4\u03b1-\u03b3\u03b9\u03b1-\u03c4\u03bf-e-shop-\u03c3\u03b1\u03c2\">\u039f\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u03c2 Brand Guidelines \u03c3\u03b5 5 \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf E-shop \u03c3\u03b1\u03c2<\/a><\/li>\n  <\/ul>\n<\/nav>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u03c4\u03b9-\u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2-\u03b5\u03af\u03bd\u03b1\u03b9-\u03c4\u03b1-brand-guidelines-\u03ba\u03b1\u03b9-\u03b3\u03b9\u03b1\u03c4\u03af-\u03c4\u03bf-e-shop-\u03c3\u03b1\u03c2-\u03c4\u03b1-\u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9-\u03b5\u03c0\u03b5\u03b9\u03b3\u03cc\u03bd\u03c4\u03c9\u03c2\">\u03a4\u03b9 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 Brand Guidelines \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03c4\u03bf E-shop \u03c3\u03b1\u03c2 \u03c4\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b5\u03c0\u03b5\u03b9\u03b3\u03cc\u03bd\u03c4\u03c9\u03c2<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a3\u03c4\u03bf\u03bd \u03c0\u03bf\u03bb\u03c5\u03c3\u03cd\u03c7\u03bd\u03b1\u03c3\u03c4\u03bf \u03ba\u03b1\u03b9 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03ba\u03cc\u03c3\u03bc\u03bf \u03c4\u03bf\u03c5 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03bf\u03cd \u03b5\u03bc\u03c0\u03bf\u03c1\u03af\u03bf\u03c5, \u03b7 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03bc\u03b9\u03b1 \u03b1\u03c1\u03b5\u03c4\u03ae, \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03b2\u03af\u03c9\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2. \u039a\u03ac\u03b8\u03b5 email \u03c0\u03bf\u03c5 \u03c3\u03c4\u03ad\u03bb\u03bd\u03b5\u03c4\u03b5, \u03ba\u03ac\u03b8\u03b5 \u03b1\u03bd\u03ac\u03c1\u03c4\u03b7\u03c3\u03b7 \u03c3\u03c4\u03b1 social media, \u03ba\u03ac\u03b8\u03b5 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03b1\u03c6\u03ae \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03ad\u03bd\u03b1 \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03b5\u03c0\u03b1\u03c6\u03ae\u03c2 \u03bc\u03b5 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c3\u03b1\u03c2. \u0391\u03bd \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03b5\u03c0\u03b1\u03c6\u03ae\u03c2 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03bc\u03b9\u03b1 \u03b1\u03c3\u03c5\u03bd\u03b5\u03c0\u03ae \u03ba\u03b1\u03b9 \u03ba\u03b1\u03c4\u03b1\u03ba\u03b5\u03c1\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03ad\u03bd\u03b7 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1, \u03c4\u03cc\u03c4\u03b5 \u03c4\u03bf brand \u03c3\u03b1\u03c2 \u03c7\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1 \u03c4\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c4\u03c5\u03b3\u03c7\u03ac\u03bd\u03b5\u03b9 \u03bd\u03b1 \u03c7\u03c4\u03af\u03c3\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03b9\u03c3\u03c7\u03c5\u03c1\u03ae \u03c3\u03c7\u03ad\u03c3\u03b7 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2. \u0395\u03b4\u03ce \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03ad\u03c1\u03c7\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b1 <strong>Brand Guidelines<\/strong>, \u03b3\u03bd\u03c9\u03c3\u03c4\u03ac \u03ba\u03b1\u03b9 \u03c9\u03c2 brand book \u03ae \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae\u03c2 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2. \u0394\u03b5\u03bd \u03c0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 \u03b1\u03c0\u03bb\u03cc \u03ad\u03b3\u03b3\u03c1\u03b1\u03c6\u03bf \u03bc\u03b5 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2, \u03b1\u03bb\u03bb\u03ac \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03b8\u03b5\u03bc\u03b5\u03bb\u03b9\u03ce\u03b4\u03b7 \u03c7\u03ac\u03c1\u03c4\u03b7 \u03c0\u03bf\u03c5 \u03ba\u03b1\u03b8\u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03ba\u03ac\u03b8\u03b5 \u03c0\u03c4\u03c5\u03c7\u03ae \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2 \u03c3\u03b1\u03c2, \u03b4\u03b9\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03cc\u03c4\u03b9 \u03b7 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 brand \u03c3\u03b1\u03c2 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ae\u03c2, \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b9\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03b9\u03c3\u03c7\u03c5\u03c1\u03ae \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1\u03bd \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b7 e-shop, \u03b7 \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b7 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03b5\u03bd\u03cc\u03c2 \u03c4\u03ad\u03c4\u03bf\u03b9\u03bf\u03c5 \u03bf\u03b4\u03b7\u03b3\u03bf\u03cd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03ba\u03bb\u03b5\u03b9\u03b4\u03af \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03bc\u03b9\u03b1\u03c2 \u03b1\u03be\u03ad\u03c7\u03b1\u03c3\u03c4\u03b7\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03b1 brand guidelines \u03b5\u03af\u03bd\u03b1\u03b9, \u03c3\u03c4\u03b7\u03bd \u03bf\u03c5\u03c3\u03af\u03b1, \u03ad\u03bd\u03b1 \u03c3\u03cd\u03bd\u03bf\u03bb\u03bf \u03ba\u03b1\u03bd\u03cc\u03bd\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03b4\u03b9\u03b1\u03b3\u03c1\u03b1\u03c6\u03ce\u03bd \u03c0\u03bf\u03c5 \u03bf\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c0\u03ce\u03c2 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf brand \u03c3\u03b1\u03c2 \u03c3\u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf. \u03a0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03b1 \u03c0\u03ac\u03bd\u03c4\u03b1, \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03bf\u03c1\u03b8\u03ae \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03bb\u03bf\u03b3\u03bf\u03c4\u03cd\u03c0\u03bf\u03c5, \u03c4\u03b7\u03bd \u03ba\u03b1\u03b8\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b7 \u03c7\u03c1\u03c9\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c0\u03b1\u03bb\u03ad\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03b5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b3\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03bf\u03c3\u03b5\u03b9\u03c1\u03ad\u03c2, \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c4\u03bf\u03bd \u03c4\u03cc\u03bd\u03bf \u03c4\u03b7\u03c2 \u03c6\u03c9\u03bd\u03ae\u03c2 (tone of voice) \u03c0\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c5\u03b9\u03bf\u03b8\u03b5\u03c4\u03b5\u03af\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b1 \u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c3\u03c4\u03c5\u03bb \u03c4\u03c9\u03bd \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03b9\u03ce\u03bd \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9. \u03a3\u03ba\u03b5\u03c6\u03c4\u03b5\u03af\u03c4\u03b5 \u03c4\u03bf \u03c9\u03c2 \u03c4\u03bf &#8220;\u03b5\u03b3\u03c7\u03b5\u03b9\u03c1\u03af\u03b4\u03b9\u03bf \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2&#8221; \u03c4\u03b7\u03c2 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1\u03c2 \u03c3\u03b1\u03c2. \u039f \u03c3\u03ba\u03bf\u03c0\u03cc\u03c2 \u03c4\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03c3\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b1\u03bb\u03bb\u03ac \u03bd\u03b1 \u03c0\u03b1\u03c1\u03ad\u03c7\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03c3\u03b1\u03c6\u03ad\u03c2 \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c3\u03b1\u03c2, \u03c4\u03bf\u03c5\u03c2 \u03b5\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03c4\u03b5\u03c2, \u03c4\u03bf\u03c5\u03c2 \u03b3\u03c1\u03b1\u03c6\u03af\u03c3\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5\u03c2 marketers. \u039c\u03b5 \u03b1\u03c5\u03c4\u03cc\u03bd \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf, \u03b4\u03b9\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03b1\u03bd\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c4\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf \u03c0\u03bf\u03b9\u03bf\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03ae \u03c0\u03bf\u03b9\u03bf \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9, \u03c4\u03bf \u03c4\u03b5\u03bb\u03b9\u03ba\u03cc \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03b5\u03bd\u03b1\u03c1\u03bc\u03bf\u03bd\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf \u03bc\u03b5 \u03c4\u03b7\u03bd \u03ba\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03ae <strong>brand identity<\/strong>, \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1 \u03c4\u03bf\u03c5 e-shop \u03c3\u03b1\u03c2.<\/p>\n\n\n<!-- td-content-rankmath-enhancer:mid:start -->\n\n\n<p class=\"wp-block-paragraph\">\u0393\u03b9\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7, \u03c4\u03bf \u03b8\u03ad\u03bc\u03b1 <strong>Brand Guidelines<\/strong> \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03b4\u03bf\u03bc\u03ae, \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03b5\u03bb\u03ad\u03b3\u03c7\u03bf\u03c5. \u0397 \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b1\u03c0\u03bf\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7 \u03b2\u03bf\u03b7\u03b8\u03ac \u03bd\u03b1 \u03c6\u03b1\u03bd\u03b5\u03af \u03c0\u03b9\u03bf \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03c0\u03bf\u03b9\u03bf\u03b9 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03b1\u03bd\u03b1\u03b3\u03bd\u03ce\u03c3\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5.<\/p>\n\n\n\n<style>\n.td-chart-pargontes-synpeias-gia-brand-guidelines {\n  max-width: 100%;\n  background: #FFFFFF;\n  border-radius: 12px;\n  box-shadow: 0 4px 20px rgba(3,6,51,0.08);\n  padding: 28px;\n  margin: 32px 0;\n  border: 1px solid #E5E5E5;\n  color: #030633;\n}\n.td-chart-pargontes-synpeias-gia-brand-guidelines * { box-sizing: border-box; transition: 0.2s ease; }\n.td-chart-pargontes-synpeias-gia-brand-guidelines-header h3 {\n  font-size: 22px;\n  font-weight: 700;\n  color: #030633;\n  letter-spacing: -0.01em;\n  margin: 0 0 6px 0;\n}\n.td-chart-pargontes-synpeias-gia-brand-guidelines-header p {\n  font-size: 14px;\n  font-weight: 400;\n  color: #555555;\n  margin: 0 0 24px 0;\n}\n@media (max-width: 768px) {\n  .td-chart-pargontes-synpeias-gia-brand-guidelines { padding: 22px; }\n}\n@media (max-width: 480px) {\n  .td-chart-pargontes-synpeias-gia-brand-guidelines { padding: 18px; }\n  .td-chart-pargontes-synpeias-gia-brand-guidelines-header h3 { font-size: 19px; }\n  .td-chart-pargontes-synpeias-gia-brand-guidelines-header p { font-size: 13px; }\n}\n.td-chart-pargontes-synpeias-gia-brand-guidelines-row {\n  display: flex;\n  align-items: center;\n  gap: 16px;\n  padding: 12px;\n  border-radius: 8px;\n}\n.td-chart-pargontes-synpeias-gia-brand-guidelines-row:hover { background: #FFF8EE; }\n.td-chart-pargontes-synpeias-gia-brand-guidelines-row-label {\n  width: 30%;\n  font-size: 14px;\n  font-weight: 600;\n  color: #030633;\n}\n.td-chart-pargontes-synpeias-gia-brand-guidelines-track {\n  width: 55%;\n  height: 12px;\n  background: #E5E5E5;\n  border-radius: 6px;\n  overflow: hidden;\n}\n.td-chart-pargontes-synpeias-gia-brand-guidelines-fill {\n  height: 12px;\n  background: #FCA311;\n  border-radius: 6px;\n  transition: width 0.6s ease;\n}\n.td-chart-pargontes-synpeias-gia-brand-guidelines-row-value {\n  width: 15%;\n  font-size: 14px;\n  font-weight: 700;\n  color: #030633;\n  text-align: right;\n}\n.td-chart-pargontes-synpeias-gia-brand-guidelines-fill-0 { width: 100.0%; }\n.td-chart-pargontes-synpeias-gia-brand-guidelines-fill-1 { width: 91.3%; }\n.td-chart-pargontes-synpeias-gia-brand-guidelines-fill-2 { width: 86.96%; }\n.td-chart-pargontes-synpeias-gia-brand-guidelines-fill-3 { width: 84.78%; }\n.td-chart-pargontes-synpeias-gia-brand-guidelines-fill-4 { width: 80.43%; }\n@media (max-width: 768px) {\n  .td-chart-pargontes-synpeias-gia-brand-guidelines-row { gap: 10px; }\n  .td-chart-pargontes-synpeias-gia-brand-guidelines-row-label { width: 38%; }\n  .td-chart-pargontes-synpeias-gia-brand-guidelines-track { width: 45%; }\n  .td-chart-pargontes-synpeias-gia-brand-guidelines-row-value { width: 17%; }\n}\n@media (max-width: 480px) {\n  .td-chart-pargontes-synpeias-gia-brand-guidelines-row { flex-wrap: wrap; }\n  .td-chart-pargontes-synpeias-gia-brand-guidelines-row-label, .td-chart-pargontes-synpeias-gia-brand-guidelines-row-value { width: auto; }\n  .td-chart-pargontes-synpeias-gia-brand-guidelines-track { width: 100%; order: 3; }\n}\n<\/style>\n<div class=\"td-chart-pargontes-synpeias-gia-brand-guidelines\" role=\"img\" aria-label=\"\u0393\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1: \u03a0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1\u03c2 \u03b3\u03b9\u03b1 Brand Guidelines\">\n  <div class=\"td-chart-pargontes-synpeias-gia-brand-guidelines-header\">\n    <h3>\u03a0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1\u03c2 \u03b3\u03b9\u03b1 Brand Guidelines<\/h3>\n    <p>\u03a0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7\u03c2 brand \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2<\/p>\n  <\/div>\n  <div class=\"td-chart-pargontes-synpeias-gia-brand-guidelines-body\">\n    <div class=\"td-chart-pargontes-synpeias-gia-brand-guidelines-row\">\n      <div class=\"td-chart-pargontes-synpeias-gia-brand-guidelines-row-label\">\u03a3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1<\/div>\n      <div class=\"td-chart-pargontes-synpeias-gia-brand-guidelines-track\">\n        <div class=\"td-chart-pargontes-synpeias-gia-brand-guidelines-fill td-chart-pargontes-synpeias-gia-brand-guidelines-fill-0\" role=\"meter\" aria-valuenow=\"92\" aria-valuemin=\"0\" aria-valuemax=\"92\"><\/div>\n      <\/div>\n      <div class=\"td-chart-pargontes-synpeias-gia-brand-guidelines-row-value\">92%<\/div>\n    <\/div>\n    <div class=\"td-chart-pargontes-synpeias-gia-brand-guidelines-row\">\n      <div class=\"td-chart-pargontes-synpeias-gia-brand-guidelines-row-label\">\u03a3\u03b1\u03c6\u03ae\u03bd\u03b5\u03b9\u03b1<\/div>\n      <div class=\"td-chart-pargontes-synpeias-gia-brand-guidelines-track\">\n        <div class=\"td-chart-pargontes-synpeias-gia-brand-guidelines-fill td-chart-pargontes-synpeias-gia-brand-guidelines-fill-1\" role=\"meter\" aria-valuenow=\"84\" aria-valuemin=\"0\" aria-valuemax=\"92\"><\/div>\n      <\/div>\n      <div class=\"td-chart-pargontes-synpeias-gia-brand-guidelines-row-value\">84%<\/div>\n    <\/div>\n    <div class=\"td-chart-pargontes-synpeias-gia-brand-guidelines-row\">\n      <div class=\"td-chart-pargontes-synpeias-gia-brand-guidelines-row-label\">\u0395\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1<\/div>\n      <div class=\"td-chart-pargontes-synpeias-gia-brand-guidelines-track\">\n        <div class=\"td-chart-pargontes-synpeias-gia-brand-guidelines-fill td-chart-pargontes-synpeias-gia-brand-guidelines-fill-2\" role=\"meter\" aria-valuenow=\"80\" aria-valuemin=\"0\" aria-valuemax=\"92\"><\/div>\n      <\/div>\n      <div class=\"td-chart-pargontes-synpeias-gia-brand-guidelines-row-value\">80%<\/div>\n    <\/div>\n    <div class=\"td-chart-pargontes-synpeias-gia-brand-guidelines-row\">\n      <div class=\"td-chart-pargontes-synpeias-gia-brand-guidelines-row-label\">\u0391\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1<\/div>\n      <div class=\"td-chart-pargontes-synpeias-gia-brand-guidelines-track\">\n        <div class=\"td-chart-pargontes-synpeias-gia-brand-guidelines-fill td-chart-pargontes-synpeias-gia-brand-guidelines-fill-3\" role=\"meter\" aria-valuenow=\"78\" aria-valuemin=\"0\" aria-valuemax=\"92\"><\/div>\n      <\/div>\n      <div class=\"td-chart-pargontes-synpeias-gia-brand-guidelines-row-value\">78%<\/div>\n    <\/div>\n    <div class=\"td-chart-pargontes-synpeias-gia-brand-guidelines-row\">\n      <div class=\"td-chart-pargontes-synpeias-gia-brand-guidelines-row-label\">\u0395\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae<\/div>\n      <div class=\"td-chart-pargontes-synpeias-gia-brand-guidelines-track\">\n        <div class=\"td-chart-pargontes-synpeias-gia-brand-guidelines-fill td-chart-pargontes-synpeias-gia-brand-guidelines-fill-4\" role=\"meter\" aria-valuenow=\"74\" aria-valuemin=\"0\" aria-valuemax=\"92\"><\/div>\n      <\/div>\n      <div class=\"td-chart-pargontes-synpeias-gia-brand-guidelines-row-value\">74%<\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<!-- td-content-rankmath-enhancer:mid:end -->\n\n\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u03c4\u03b1-\u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ac-\u03c0\u03bb\u03b5\u03bf\u03bd\u03b5\u03ba\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1-\u03c4\u03b7\u03c2-\u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1\u03c2-\u03c0\u03ce\u03c2-\u03c4\u03b1-brand-guidelines-\u03bc\u03b5\u03c4\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03bd\u03bf\u03c5\u03bd-\u03ad\u03bd\u03b1-e-shop\">\u03a4\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ac \u03c0\u03bb\u03b5\u03bf\u03bd\u03b5\u03ba\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1\u03c2: \u03a0\u03ce\u03c2 \u03c4\u03b1 Brand Guidelines \u03bc\u03b5\u03c4\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03bd\u03bf\u03c5\u03bd \u03ad\u03bd\u03b1 E-shop<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03c0\u03cc\u03c1\u03c9\u03bd \u03b3\u03b9\u03b1 \u03c4\u03b7 <strong>\u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 brand guidelines<\/strong> \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03b1\u03c1\u03c7\u03b9\u03ba\u03ac \u03bd\u03b1 \u03c6\u03b1\u03bd\u03c4\u03ac\u03b6\u03b5\u03b9 \u03b4\u03b5\u03c5\u03c4\u03b5\u03c1\u03b5\u03cd\u03bf\u03c5\u03c3\u03b1\u03c2 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1\u03c2, \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03b3\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03bd\u03ad\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03bf\u03cd \u03b5\u03bc\u03c0\u03bf\u03c1\u03af\u03bf\u03c5. \u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03c4\u03b1 \u03bf\u03c6\u03ad\u03bb\u03b7 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ba\u03cd\u03c0\u03c4\u03bf\u03c5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03cc\u03c3\u03bf \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03c5\u03bd \u03ac\u03bc\u03b5\u03c3\u03b1 \u03c4\u03b7\u03bd \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03bf\u03c1\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03bc\u03b1\u03ba\u03c1\u03bf\u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03bc\u03b7 \u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1. \u0397 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03c5\u03bd \u03bf\u03b9 \u03bf\u03b4\u03b7\u03b3\u03af\u03b5\u03c2 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c9\u03c2 \u03c0\u03bf\u03bb\u03bb\u03b1\u03c0\u03bb\u03b1\u03c3\u03b9\u03b1\u03c3\u03c4\u03ae\u03c2 \u03b9\u03c3\u03c7\u03cd\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c0\u03ac\u03b8\u03b5\u03b9\u03b5\u03c2 marketing. \u0388\u03c1\u03b5\u03c5\u03bd\u03b5\u03c2 \u03c3\u03c4\u03bf\u03bd \u03ba\u03bb\u03ac\u03b4\u03bf \u03ad\u03c7\u03bf\u03c5\u03bd \u03b1\u03c0\u03bf\u03b4\u03b5\u03af\u03be\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ae\u03c2 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b7 \u03b5\u03bd\u03cc\u03c2 brand \u03c3\u03b5 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b1 \u03ad\u03c3\u03bf\u03b4\u03b1 \u03ad\u03c9\u03c2 \u03ba\u03b1\u03b9 23%. \u0391\u03c5\u03c4\u03cc \u03c3\u03c5\u03bc\u03b2\u03b1\u03af\u03bd\u03b5\u03b9 \u03b4\u03b9\u03cc\u03c4\u03b9 \u03b7 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03c7\u03c4\u03af\u03b6\u03b5\u03b9 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1. \u038c\u03c4\u03b1\u03bd \u03bf\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03b2\u03bb\u03ad\u03c0\u03bf\u03c5\u03bd \u03b5\u03c0\u03b1\u03bd\u03b5\u03b9\u03bb\u03b7\u03bc\u03bc\u03ad\u03bd\u03b1 \u03c4\u03b1 \u03af\u03b4\u03b9\u03b1 \u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03b1, \u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf \u03ba\u03b1\u03b9 \u03c4\u03bf\u03bd \u03af\u03b4\u03b9\u03bf \u03c4\u03c1\u03cc\u03c0\u03bf \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2, \u03c4\u03bf brand \u03c3\u03b1\u03c2 &#8220;\u03ba\u03b1\u03c4\u03b1\u03c7\u03c9\u03c1\u03b5\u03af\u03c4\u03b1\u03b9&#8221; \u03c3\u03c4\u03b7 \u03bc\u03bd\u03ae\u03bc\u03b7 \u03c4\u03bf\u03c5\u03c2. \u0391\u03c5\u03c4\u03ae \u03b7 \u03bf\u03b9\u03ba\u03b5\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b1\u03b4\u03b9\u03b1\u03ba\u03ac \u03c3\u03b5 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7, \u03ad\u03bd\u03b1\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b9\u03bf \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf\u03c5\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 online. \u03a4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1 \u03b1\u03c0\u03b5\u03b9\u03ba\u03bf\u03bd\u03af\u03b6\u03b5\u03b9 \u03c4\u03b1 \u03ba\u03c5\u03c1\u03b9\u03cc\u03c4\u03b5\u03c1\u03b1 \u03bf\u03c6\u03ad\u03bb\u03b7 \u03c0\u03bf\u03c5 \u03b1\u03c0\u03bf\u03ba\u03bf\u03bc\u03af\u03b6\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c5\u03b9\u03bf\u03b8\u03ad\u03c4\u03b7\u03c3\u03b7 \u03b5\u03bd\u03cc\u03c2 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03bf\u03c5 \u03bf\u03b4\u03b7\u03b3\u03bf\u03cd brand.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-smartcode gspb-smartcode\"><div class=\"td-chart-vasika-ofeli-apo-tin-efarmogi-brand-guidelines\" aria-label=\"\u0393\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1: \u0392\u03b1\u03c3\u03b9\u03ba\u03ac \u039f\u03c6\u03ad\u03bb\u03b7 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u0395\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae Brand Guidelines\">\r\n  <div class=\"td-chart-vasika-ofeli-apo-tin-efarmogi-brand-guidelines__header\">\r\n    \n<h3 class=\"td-chart-vasika-ofeli-apo-tin-efarmogi-brand-guidelines__title wp-block-heading\" id=\"vasik-ofli-ap-tin-efarmog-brand-guidelines\">\u0392\u03b1\u03c3\u03b9\u03ba\u03ac \u039f\u03c6\u03ad\u03bb\u03b7 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u0395\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae Brand Guidelines<\/h3>\n<p class=\"td-chart-vasika-ofeli-apo-tin-efarmogi-brand-guidelines__subtitle\">\u03a0\u03b7\u03b3\u03ae: Marketing &#038; Branding Industry Reports<\/p>\r\n  <\/div>\r\n  <ul class=\"td-chart-vasika-ofeli-apo-tin-efarmogi-brand-guidelines__list\">\r\n    <li class=\"td-chart-vasika-ofeli-apo-tin-efarmogi-brand-guidelines__row\">\r\n      <span class=\"td-chart-vasika-ofeli-apo-tin-efarmogi-brand-guidelines__label\">\u0395\u03bd\u03af\u03c3\u03c7\u03c5\u03c3\u03b7 \u0395\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03a0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd<\/span>\r\n      <span class=\"td-chart-vasika-ofeli-apo-tin-efarmogi-brand-guidelines__track\">\r\n        <span class=\"td-chart-vasika-ofeli-apo-tin-efarmogi-brand-guidelines__fill\" role=\"progressbar\" aria-valuenow=\"90\" aria-valuemin=\"0\" aria-valuemax=\"100\" data-value=\"90\"><\/span>\r\n      <\/span>\r\n      <span class=\"td-chart-vasika-ofeli-apo-tin-efarmogi-brand-guidelines__value\">90<\/span>\r\n    <\/li>\r\n    <li class=\"td-chart-vasika-ofeli-apo-tin-efarmogi-brand-guidelines__row\">\r\n      <span class=\"td-chart-vasika-ofeli-apo-tin-efarmogi-brand-guidelines__label\">\u0391\u03cd\u03be\u03b7\u03c3\u03b7 \u0391\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 Brand<\/span>\r\n      <span class=\"td-chart-vasika-ofeli-apo-tin-efarmogi-brand-guidelines__track\">\r\n        <span class=\"td-chart-vasika-ofeli-apo-tin-efarmogi-brand-guidelines__fill\" role=\"progressbar\" aria-valuenow=\"85\" aria-valuemin=\"0\" aria-valuemax=\"100\" data-value=\"85\"><\/span>\r\n      <\/span>\r\n      <span class=\"td-chart-vasika-ofeli-apo-tin-efarmogi-brand-guidelines__value\">85<\/span>\r\n    <\/li>\r\n    <li class=\"td-chart-vasika-ofeli-apo-tin-efarmogi-brand-guidelines__row\">\r\n      <span class=\"td-chart-vasika-ofeli-apo-tin-efarmogi-brand-guidelines__label\">\u03a0\u03b9\u03b8\u03b1\u03bd\u03ae \u0391\u03cd\u03be\u03b7\u03c3\u03b7 \u0395\u03c3\u03cc\u03b4\u03c9\u03bd<\/span>\r\n      <span class=\"td-chart-vasika-ofeli-apo-tin-efarmogi-brand-guidelines__track\">\r\n        <span class=\"td-chart-vasika-ofeli-apo-tin-efarmogi-brand-guidelines__fill\" role=\"progressbar\" aria-valuenow=\"75\" aria-valuemin=\"0\" aria-valuemax=\"100\" data-value=\"75\"><\/span>\r\n      <\/span>\r\n      <span class=\"td-chart-vasika-ofeli-apo-tin-efarmogi-brand-guidelines__value\">75<\/span>\r\n    <\/li>\r\n    <li class=\"td-chart-vasika-ofeli-apo-tin-efarmogi-brand-guidelines__row\">\r\n      <span class=\"td-chart-vasika-ofeli-apo-tin-efarmogi-brand-guidelines__label\">\u0395\u03be\u03bf\u03b9\u03ba\u03bf\u03bd\u03cc\u03bc\u03b7\u03c3\u03b7 \u03a7\u03c1\u03cc\u03bd\u03bf\u03c5 &amp; \u03a0\u03cc\u03c1\u03c9\u03bd<\/span>\r\n      <span class=\"td-chart-vasika-ofeli-apo-tin-efarmogi-brand-guidelines__track\">\r\n        <span class=\"td-chart-vasika-ofeli-apo-tin-efarmogi-brand-guidelines__fill\" role=\"progressbar\" aria-valuenow=\"70\" aria-valuemin=\"0\" aria-valuemax=\"100\" data-value=\"70\"><\/span>\r\n      <\/span>\r\n      <span class=\"td-chart-vasika-ofeli-apo-tin-efarmogi-brand-guidelines__value\">70<\/span>\r\n    <\/li>\r\n  <\/ul>\r\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a0\u03ad\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b5\u03c3\u03cc\u03b4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7, \u03b7 <strong>brand consistency<\/strong> \u03b5\u03c0\u03b9\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1. \u038c\u03c4\u03b1\u03bd \u03bf\u03b9 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b1\u03c6\u03b5\u03af\u03c2, \u03bf\u03b9 \u03b5\u03c3\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c4\u03b1\u03c7\u03cd\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9. \u0397 \u03bf\u03bc\u03ac\u03b4\u03b1 marketing \u03b4\u03b5\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03b1\u03bd\u03c4\u03b5\u03cd\u03b5\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03b1\u03c0\u03cc\u03c7\u03c1\u03c9\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03bc\u03c0\u03bb\u03b5 \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9 \u03c3\u03c4\u03bf \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf newsletter \u03ae \u03c0\u03bf\u03b9\u03b1 \u03b3\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03bf\u03c3\u03b5\u03b9\u03c1\u03ac \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03c4\u03b7 \u03bd\u03ad\u03b1 landing page. \u039f\u03b9 \u03b5\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03bf\u03af \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03c4\u03b5\u03c2, \u03cc\u03c0\u03c9\u03c2 \u03b3\u03c1\u03b1\u03c6\u03af\u03c3\u03c4\u03b5\u03c2 \u03ae \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2, \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b5\u03bd\u03c3\u03c9\u03bc\u03b1\u03c4\u03c9\u03b8\u03bf\u03cd\u03bd \u03c0\u03bf\u03bb\u03cd \u03c0\u03b9\u03bf \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03c5\u03bd \u03c5\u03bb\u03b9\u03ba\u03cc \u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 &#8220;on-brand&#8221; \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae, \u03bc\u03b5\u03b9\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf\u03bd \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc \u03c4\u03c9\u03bd \u03b1\u03bd\u03b1\u03b3\u03ba\u03b1\u03af\u03c9\u03bd \u03b4\u03b9\u03bf\u03c1\u03b8\u03ce\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03b5\u03be\u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c0\u03bf\u03bb\u03cd\u03c4\u03b9\u03bc\u03bf \u03c7\u03c1\u03cc\u03bd\u03bf \u03ba\u03b1\u03b9 \u03c7\u03c1\u03ae\u03bc\u03b1. \u0391\u03c5\u03c4\u03ae \u03b7 \u03c3\u03b1\u03c6\u03ae\u03bd\u03b5\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03b1\u03c2 \u03bd\u03b1 \u03ba\u03b9\u03bd\u03b5\u03af\u03c4\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1, \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b5\u03c5\u03ad\u03bb\u03b9\u03ba\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03b5\u03af \u03bc\u03b9\u03b1 \u03b1\u03c8\u03b5\u03b3\u03ac\u03b4\u03b9\u03b1\u03c3\u03c4\u03b7 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1, \u03b7 \u03bf\u03c0\u03bf\u03af\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b6\u03c9\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03ba\u03bb\u03b9\u03bc\u03ac\u03ba\u03c9\u03c3\u03b7 \u03b5\u03bd\u03cc\u03c2 e-shop.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u03b1\u03bd\u03b1\u03c4\u03bf\u03bc\u03af\u03b1-\u03b5\u03bd\u03cc\u03c2-\u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd-brand-book-\u03c4\u03b1-\u03b2\u03b1\u03c3\u03b9\u03ba\u03ac-\u03c3\u03c5\u03c3\u03c4\u03b1\u03c4\u03b9\u03ba\u03ac\">\u0391\u03bd\u03b1\u03c4\u03bf\u03bc\u03af\u03b1 \u03b5\u03bd\u03cc\u03c2 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd Brand Book: \u03a4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03c3\u03c5\u03c3\u03c4\u03b1\u03c4\u03b9\u03ba\u03ac<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0388\u03bd\u03b1 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03bf <strong>brand book<\/strong> \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1\u03c2 \u03b1\u03c0\u03bb\u03cc\u03c2 \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf. \u0391\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03c4\u03b7\u03bd \u03ba\u03c9\u03b4\u03b9\u03ba\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c8\u03c5\u03c7\u03ae\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae\u03c2 \u03c3\u03b1\u03c2. \u039a\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03c4\u03cc\u03c3\u03bf \u03c4\u03b7 \u03c6\u03b9\u03bb\u03bf\u03c3\u03bf\u03c6\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03b1\u03be\u03af\u03b5\u03c2 (\u03c4\u03bf &#8220;\u03b3\u03b9\u03b1\u03c4\u03af&#8221;), \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03bb\u03b5\u03ba\u03c4\u03b9\u03ba\u03ae \u03c4\u03b7\u03c2 \u03ad\u03ba\u03c6\u03c1\u03b1\u03c3\u03b7 (\u03c4\u03bf &#8220;\u03c0\u03ce\u03c2&#8221;). \u0393\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c2, \u03bf \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03c3\u03b1\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b5\u03bd\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b1\u03c6\u03ae\u03bd\u03bf\u03c5\u03bd \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03b1 \u03b3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03b5\u03c1\u03bc\u03b7\u03bd\u03b5\u03af\u03b5\u03c2. \u039a\u03ac\u03b8\u03b5 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03bf \u03c0\u03b1\u03af\u03b6\u03b5\u03b9 \u03c4\u03bf\u03bd \u03b4\u03b9\u03ba\u03cc \u03c4\u03bf\u03c5 \u03c1\u03cc\u03bb\u03bf \u03c3\u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03bc\u03b9\u03b1\u03c2 \u03c3\u03c5\u03bd\u03b5\u03ba\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7. \u0397 \u03b9\u03b5\u03c1\u03ac\u03c1\u03c7\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1\u03c2 \u03b1\u03c5\u03c4\u03ce\u03bd \u03c4\u03c9\u03bd \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03c9\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b7, \u03bc\u03b5 \u03c4\u03b7\u03bd \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03ad\u03c7\u03b5\u03b9 \u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03c4\u03bf \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03bc\u03b5\u03c1\u03af\u03b4\u03b9\u03bf \u03c4\u03b7\u03c2 \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae\u03c2, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03c0\u03c1\u03ac\u03b3\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03c4\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2. \u038c\u03c0\u03c9\u03c2 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1, \u03c4\u03bf \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf, \u03c4\u03b1 \u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b7 \u03c4\u03c5\u03c0\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd \u03c4\u03bf\u03bd \u03c0\u03c5\u03c1\u03ae\u03bd\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03bf\u03b4\u03b7\u03b3\u03bf\u03cd brand.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-smartcode gspb-smartcode\"><div class=\"td-chart-katanomi-varytitas-sta-stoicheia-ton-brand-guidelines\" aria-label=\"\u0393\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1: \u039a\u03b1\u03c4\u03b1\u03bd\u03bf\u03bc\u03ae \u0392\u03b1\u03c1\u03cd\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c3\u03c4\u03b1 \u03a3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c4\u03c9\u03bd Brand Guidelines\">\r\n  <div class=\"td-chart-katanomi-varytitas-sta-stoicheia-ton-brand-guidelines__header\">\r\n    \n<h3 class=\"td-chart-katanomi-varytitas-sta-stoicheia-ton-brand-guidelines__title wp-block-heading\" id=\"katanom-vartitas-sta-stoichea-ton-brand-guidelines\">\u039a\u03b1\u03c4\u03b1\u03bd\u03bf\u03bc\u03ae \u0392\u03b1\u03c1\u03cd\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c3\u03c4\u03b1 \u03a3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c4\u03c9\u03bd Brand Guidelines<\/h3>\n<p class=\"td-chart-katanomi-varytitas-sta-stoicheia-ton-brand-guidelines__subtitle\">\u0392\u03ac\u03c3\u03b5\u03b9 \u03b2\u03ad\u03bb\u03c4\u03b9\u03c3\u03c4\u03c9\u03bd \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ce\u03bd \u03c4\u03bf\u03c5 \u03ba\u03bb\u03ac\u03b4\u03bf\u03c5<\/p>\r\n  <\/div>\r\n  <div class=\"td-chart-katanomi-varytitas-sta-stoicheia-ton-brand-guidelines__body\">\r\n    <div class=\"td-chart-katanomi-varytitas-sta-stoicheia-ton-brand-guidelines__svg-wrap\">\r\n      <svg class=\"td-chart-katanomi-varytitas-sta-stoicheia-ton-brand-guidelines__svg\" viewBox=\"0 0 200 200\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" role=\"img\">\r\n        <title>Doughnut chart: \u039a\u03b1\u03c4\u03b1\u03bd\u03bf\u03bc\u03ae \u0392\u03b1\u03c1\u03cd\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c3\u03c4\u03b1 \u03a3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c4\u03c9\u03bd Brand Guidelines<\/title>\r\n        <path d=\"M 100 20 A 80 80 0 0 1 164.72 147.02 L 132.36 123.51 A 40 40 0 0 0 100 60 Z\" fill=\"#030633\" stroke=\"#FFFFFF\" stroke-width=\"2\"><\/path>\r\n        <path d=\"M 164.72 147.02 A 80 80 0 0 1 52.98 164.72 L 76.49 132.36 A 40 40 0 0 0 132.36 123.51 Z\" fill=\"#FCA311\" stroke=\"#FFFFFF\" stroke-width=\"2\"><\/path>\r\n        <path d=\"M 52.98 164.72 A 80 80 0 0 1 23.92 75.28 L 61.96 87.64 A 40 40 0 0 0 76.49 132.36 Z\" fill=\"#555555\" stroke=\"#FFFFFF\" stroke-width=\"2\"><\/path>\r\n        <path d=\"M 23.92 75.28 A 80 80 0 0 1 75.28 23.92 L 87.64 61.96 A 40 40 0 0 0 61.96 87.64 Z\" fill=\"#E5E5E5\" stroke=\"#FFFFFF\" stroke-width=\"2\"><\/path>\r\n        <path d=\"M 75.28 23.92 A 80 80 0 0 1 100 20 L 100 60 A 40 40 0 0 0 87.64 61.96 Z\" fill=\"#FED7AA\" stroke=\"#FFFFFF\" stroke-width=\"2\"><\/path>\r\n        <text x=\"100\" y=\"94\" text-anchor=\"middle\" class=\"td-chart-katanomi-varytitas-sta-stoicheia-ton-brand-guidelines__center-value\">100%<\/text>\r\n        <text x=\"100\" y=\"112\" text-anchor=\"middle\" class=\"td-chart-katanomi-varytitas-sta-stoicheia-ton-brand-guidelines__center-label\">\u03a3\u03cd\u03bd\u03bf\u03bb\u03bf<\/text>\r\n      <\/svg>\r\n    <\/div>\r\n    <ul class=\"td-chart-katanomi-varytitas-sta-stoicheia-ton-brand-guidelines__legend\">\r\n      <li class=\"td-chart-katanomi-varytitas-sta-stoicheia-ton-brand-guidelines__legend-item\">\r\n        <span class=\"td-chart-katanomi-varytitas-sta-stoicheia-ton-brand-guidelines__legend-swatch\" data-color=\"dark\"><\/span>\r\n        <span class=\"td-chart-katanomi-varytitas-sta-stoicheia-ton-brand-guidelines__legend-label\">\u039b\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf &amp; \u039a\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2 \u03a7\u03c1\u03ae\u03c3\u03b7\u03c2<\/span>\r\n        <span class=\"td-chart-katanomi-varytitas-sta-stoicheia-ton-brand-guidelines__legend-value\">35%<\/span>\r\n      <\/li>\r\n      <li class=\"td-chart-katanomi-varytitas-sta-stoicheia-ton-brand-guidelines__legend-item\">\r\n        <span class=\"td-chart-katanomi-varytitas-sta-stoicheia-ton-brand-guidelines__legend-swatch\" data-color=\"primary\"><\/span>\r\n        <span class=\"td-chart-katanomi-varytitas-sta-stoicheia-ton-brand-guidelines__legend-label\">\u03a7\u03c1\u03c9\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03a0\u03b1\u03bb\u03ad\u03c4\u03b1<\/span>\r\n        <span class=\"td-chart-katanomi-varytitas-sta-stoicheia-ton-brand-guidelines__legend-value\">25%<\/span>\r\n      <\/li>\r\n      <li class=\"td-chart-katanomi-varytitas-sta-stoicheia-ton-brand-guidelines__legend-item\">\r\n        <span class=\"td-chart-katanomi-varytitas-sta-stoicheia-ton-brand-guidelines__legend-swatch\" data-color=\"medium\"><\/span>\r\n        <span class=\"td-chart-katanomi-varytitas-sta-stoicheia-ton-brand-guidelines__legend-label\">\u03a3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03a4\u03c5\u03c0\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1\u03c2<\/span>\r\n        <span class=\"td-chart-katanomi-varytitas-sta-stoicheia-ton-brand-guidelines__legend-value\">20%<\/span>\r\n      <\/li>\r\n      <li class=\"td-chart-katanomi-varytitas-sta-stoicheia-ton-brand-guidelines__legend-item\">\r\n        <span class=\"td-chart-katanomi-varytitas-sta-stoicheia-ton-brand-guidelines__legend-swatch\" data-color=\"gray\"><\/span>\r\n        <span class=\"td-chart-katanomi-varytitas-sta-stoicheia-ton-brand-guidelines__legend-label\">Brand Voice &amp; Tone<\/span>\r\n        <span class=\"td-chart-katanomi-varytitas-sta-stoicheia-ton-brand-guidelines__legend-value\">15%<\/span>\r\n      <\/li>\r\n      <li class=\"td-chart-katanomi-varytitas-sta-stoicheia-ton-brand-guidelines__legend-item\">\r\n        <span class=\"td-chart-katanomi-varytitas-sta-stoicheia-ton-brand-guidelines__legend-swatch\" data-color=\"light-amber\"><\/span>\r\n        <span class=\"td-chart-katanomi-varytitas-sta-stoicheia-ton-brand-guidelines__legend-label\">\u03a3\u03c4\u03c5\u03bb \u0395\u03b9\u03ba\u03bf\u03bd\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1\u03c2<\/span>\r\n        <span class=\"td-chart-katanomi-varytitas-sta-stoicheia-ton-brand-guidelines__legend-value\">5%<\/span>\r\n      <\/li>\r\n    <\/ul>\r\n  <\/div>\r\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u03b7-\u03bf\u03c0\u03c4\u03b9\u03ba\u03ae-\u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1-\u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf-\u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03b1-\u03ba\u03b1\u03b9-\u03c4\u03c5\u03c0\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1\">\u0397 \u039f\u03c0\u03c4\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1: \u039b\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf, \u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03c5\u03c0\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0391\u03c5\u03c4\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03ba\u03b1\u03c1\u03b4\u03b9\u03ac \u03c4\u03b7\u03c2 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c3\u03b1\u03c2 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2. \u0397 \u03b5\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03c5\u03c4\u03ae \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03b1\u03bd\u03b1\u03bb\u03c5\u03c4\u03b9\u03ba\u03ae. \u0393\u03b9\u03b1 \u03c4\u03bf \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf, \u03bf\u03c1\u03af\u03c3\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03ba\u03cd\u03c1\u03b9\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03b5\u03c5\u03c4\u03b5\u03c1\u03b5\u03cd\u03bf\u03c5\u03c3\u03b5\u03c2 \u03b5\u03ba\u03b4\u03bf\u03c7\u03ad\u03c2 \u03c4\u03bf\u03c5 (\u03c0.\u03c7., \u03bf\u03c1\u03b9\u03b6\u03cc\u03bd\u03c4\u03b9\u03bf, \u03ba\u03ac\u03b8\u03b5\u03c4\u03bf, \u03bc\u03bf\u03bd\u03cc\u03c7\u03c1\u03c9\u03bc\u03bf), \u03c4\u03b9\u03c2 \u03b5\u03bb\u03ac\u03c7\u03b9\u03c3\u03c4\u03b5\u03c2 \u03b4\u03b9\u03b1\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03b5\u03c5\u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03c4\u03bf, \u03ba\u03b1\u03b9 \u03c4\u03bf\u03bd &#8220;\u03ba\u03b1\u03b8\u03b1\u03c1\u03cc \u03c7\u03ce\u03c1\u03bf&#8221; (clear space) \u03c0\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03b3\u03cd\u03c1\u03c9 \u03c4\u03bf\u03c5 \u03c7\u03c9\u03c1\u03af\u03c2 \u03ac\u03bb\u03bb\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1. \u0395\u03be\u03af\u03c3\u03bf\u03c5 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03c3\u03b5\u03c4\u03b5 \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03bb\u03b1\u03bd\u03b8\u03b1\u03c3\u03bc\u03ad\u03bd\u03b7\u03c2 \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2, \u03cc\u03c0\u03c9\u03c2 \u03c0\u03b1\u03c1\u03b1\u03bc\u03cc\u03c1\u03c6\u03c9\u03c3\u03b7, \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c7\u03c1\u03c9\u03bc\u03ac\u03c4\u03c9\u03bd \u03ae \u03c4\u03bf\u03c0\u03bf\u03b8\u03ad\u03c4\u03b7\u03c3\u03b7 \u03c3\u03b5 \u03c0\u03bf\u03bb\u03cd\u03c0\u03bb\u03bf\u03ba\u03bf \u03c6\u03cc\u03bd\u03c4\u03bf. \u0397 <strong>\u03c7\u03c1\u03c9\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c0\u03b1\u03bb\u03ad\u03c4\u03b1 brand<\/strong> \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bf\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03b1 \u03ba\u03cd\u03c1\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03b4\u03b5\u03c5\u03c4\u03b5\u03c1\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1 \u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03ac \u03c3\u03b1\u03c2 \u03bc\u03b5 \u03b1\u03ba\u03c1\u03b9\u03b2\u03b5\u03af\u03c2 \u03ba\u03c9\u03b4\u03b9\u03ba\u03bf\u03cd\u03c2 (HEX, RGB, CMYK, Pantone) \u03b3\u03b9\u03b1 \u03b1\u03c0\u03cc\u03bb\u03c5\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03c3\u03b5 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ac \u03ba\u03b1\u03b9 \u03ad\u03bd\u03c4\u03c5\u03c0\u03b1 \u03bc\u03ad\u03c3\u03b1. \u03a4\u03ad\u03bb\u03bf\u03c2, \u03b7 <strong>\u03c4\u03c5\u03c0\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1 brand<\/strong> \u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03b3\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03bf\u03c3\u03b5\u03b9\u03c1\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03b5\u03c0\u03b9\u03ba\u03b5\u03c6\u03b1\u03bb\u03af\u03b4\u03b5\u03c2, \u03c5\u03c0\u03bf\u03b5\u03bd\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03c5\u03c1\u03af\u03c9\u03c2 \u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03bf, \u03bc\u03b1\u03b6\u03af \u03bc\u03b5 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03bc\u03ad\u03b3\u03b5\u03b8\u03bf\u03c2, \u03c4\u03bf \u03b2\u03ac\u03c1\u03bf\u03c2 (bold, regular) \u03ba\u03b1\u03b9 \u03c4\u03bf \u03b4\u03b9\u03ac\u03c3\u03c4\u03b9\u03c7\u03bf, \u03b5\u03be\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03bc\u03b9\u03b1 \u03bf\u03bc\u03bf\u03b9\u03cc\u03bc\u03bf\u03c1\u03c6\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03c5\u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03c4\u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c3\u03b5 \u03cc\u03bb\u03bf \u03c4\u03bf website \u03ba\u03b1\u03b9 \u03c4\u03bf marketing \u03c5\u03bb\u03b9\u03ba\u03cc \u03c3\u03b1\u03c2.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brand-voice-\u03b7-\u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1-\u03c0\u03af\u03c3\u03c9-\u03b1\u03c0\u03cc-\u03c4\u03b9\u03c2-\u03bb\u03ad\u03be\u03b5\u03b9\u03c2\">Brand Voice: \u0397 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03af\u03c3\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf <strong>brand voice<\/strong> \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b5\u03ba\u03c6\u03c1\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf brand \u03c3\u03b1\u03c2 \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf \u03b3\u03c1\u03b1\u03c0\u03c4\u03cc \u03bb\u03cc\u03b3\u03bf. \u0395\u03af\u03bd\u03b1\u03b9 \u03c6\u03b9\u03bb\u03b9\u03ba\u03cc \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b9\u03c4\u03cc; \u0395\u03c0\u03af\u03c3\u03b7\u03bc\u03bf \u03ba\u03b1\u03b9 \u03b5\u03be\u03b5\u03b9\u03b4\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03bf; \u0395\u03bd\u03b8\u03bf\u03c5\u03c3\u03b9\u03ce\u03b4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b5\u03b1\u03bd\u03b9\u03ba\u03cc; \u0391\u03c5\u03c4\u03ae \u03b7 \u03b5\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 \u03bf\u03b4\u03b7\u03b3\u03bf\u03cd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03bc\u03b5 \u03c3\u03b1\u03c6\u03ae\u03bd\u03b5\u03b9\u03b1 \u03c4\u03b1 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c4\u03b7\u03c2 &#8220;\u03c6\u03c9\u03bd\u03ae\u03c2&#8221; \u03c3\u03b1\u03c2, \u03c3\u03c5\u03c7\u03bd\u03ac \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ce\u03bd\u03c4\u03b1\u03c2 3-5 \u03b5\u03c0\u03af\u03b8\u03b5\u03c4\u03b1 (\u03c0.\u03c7., &#8220;\u0395\u03be\u03b5\u03b9\u03b4\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03bf, \u0391\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03bf, \u0395\u03b9\u03bb\u03b9\u03ba\u03c1\u03b9\u03bd\u03ad\u03c2&#8221;). \u0391\u03ba\u03cc\u03bc\u03b7 \u03c0\u03b9\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf &#8220;Tone of Voice&#8221;, \u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03b1\u03c5\u03c4\u03ae\u03c2 \u03c4\u03b7\u03c2 \u03c6\u03c9\u03bd\u03ae\u03c2 \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03b5\u03c1\u03af\u03c3\u03c4\u03b1\u03c3\u03b7. \u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03bf \u03c4\u03cc\u03bd\u03bf\u03c2 \u03c3\u03b5 \u03ad\u03bd\u03b1 email \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7\u03c2 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc\u03c2 (\u03c0\u03b9\u03bf \u03c3\u03c5\u03bc\u03c0\u03bf\u03bd\u03b5\u03c4\u03b9\u03ba\u03cc\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03b8\u03b7\u03c3\u03c5\u03c7\u03b1\u03c3\u03c4\u03b9\u03ba\u03cc\u03c2) \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03c4\u03cc\u03bd\u03bf \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03b1\u03bd\u03ac\u03c1\u03c4\u03b7\u03c3\u03b7 \u03c3\u03c4\u03bf Instagram \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c9\u03b8\u03b5\u03af \u03bc\u03b9\u03b1 \u03bd\u03ad\u03b1 \u03c3\u03c5\u03bb\u03bb\u03bf\u03b3\u03ae (\u03c0\u03b9\u03bf \u03b5\u03bd\u03b8\u03bf\u03c5\u03c3\u03b9\u03ce\u03b4\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03b1\u03b9\u03c7\u03bd\u03b9\u03b4\u03b9\u03ac\u03c1\u03b9\u03ba\u03bf\u03c2), \u03c0\u03b1\u03c1\u03cc\u03bb\u03bf \u03c0\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03b4\u03cd\u03bf \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b7\u03b3\u03ac\u03b6\u03bf\u03c5\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf \u03af\u03b4\u03b9\u03bf, \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03cc brand voice. \u0397 \u03b5\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03c5\u03c4\u03ae \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03c3\u03c9\u03c3\u03c4\u03ce\u03bd \u03ba\u03b1\u03b9 \u03bb\u03b1\u03bd\u03b8\u03b1\u03c3\u03bc\u03ad\u03bd\u03c9\u03bd \u03b5\u03ba\u03c6\u03c1\u03ac\u03c3\u03b5\u03c9\u03bd \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03b1\u03c0\u03cc\u03bb\u03c5\u03c4\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b7\u03c4\u03ae \u03b1\u03c0\u03cc \u03cc\u03bb\u03bf\u03c5\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c5\u03bd\u03c4\u03b5\u03bb\u03b5\u03c3\u03c4\u03ad\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u03bf\u03b4\u03b7\u03b3\u03cc\u03c2-\u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u03c2-brand-guidelines-\u03c3\u03b5-5-\u03b2\u03ae\u03bc\u03b1\u03c4\u03b1-\u03b3\u03b9\u03b1-\u03c4\u03bf-e-shop-\u03c3\u03b1\u03c2\">\u039f\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u03c2 Brand Guidelines \u03c3\u03b5 5 \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf E-shop \u03c3\u03b1\u03c2<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03b5\u03bd\u03cc\u03c2 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03bf\u03c5 \u03bf\u03b4\u03b7\u03b3\u03bf\u03cd brand \u03b4\u03b5\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03c4\u03c1\u03bf\u03bc\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1. \u0391\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ce\u03bd\u03c4\u03b1\u03c2 \u03bc\u03b9\u03b1 \u03b4\u03bf\u03bc\u03b7\u03bc\u03ad\u03bd\u03b7 \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03b8\u03ad\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03b2\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03b9\u03c3\u03c7\u03c5\u03c1\u03ae \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ae <strong>\u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1<\/strong>. \u0391\u03c5\u03c4\u03cc\u03c2 \u03bf \u03b2\u03ae\u03bc\u03b1-\u03c0\u03c1\u03bf\u03c2-\u03b2\u03ae\u03bc\u03b1 \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03ad\u03bd\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03b1\u03c2 \u03ba\u03b1\u03b8\u03bf\u03b4\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c3\u03b5 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\u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03b3\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03bf\u03c3\u03b5\u03b9\u03c1\u03ad\u03c2, \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c3\u03b5 \u03b8\u03b5\u03bc\u03b5\u03bb\u03b9\u03ce\u03b4\u03b7 \u03b5\u03c1\u03c9\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1. \u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae \u03c4\u03bf\u03c5 e-shop \u03c3\u03b1\u03c2; \u03a0\u03bf\u03b9\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03cc\u03c1\u03b1\u03bc\u03ac \u03c3\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03bc\u03ad\u03bb\u03bb\u03bf\u03bd; \u03a0\u03bf\u03b9\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 3-5 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03b1\u03be\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b9\u03ad\u03c0\u03bf\u03c5\u03bd \u03c4\u03b7 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03c3\u03b1\u03c2; \u039a\u03b1\u03b9, \u03ba\u03c5\u03c1\u03af\u03c9\u03c2, \u03c0\u03bf\u03b9\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc-\u03c3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03c3\u03b1\u03c2 (target audience); \u0397 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03b5\u03c1\u03ce\u03bd personas \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03b9\u03b4\u03b1\u03bd\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c3\u03b1\u03c2 \u03b8\u03b1 \u03c3\u03b1\u03c2 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03c3\u03b5\u03c4\u03b5 \u03bc\u03b9\u03b1 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03b1\u03c0\u03ae\u03c7\u03b7\u03c3\u03b7 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03bf\u03cd\u03c2.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0392\u03ae\u03bc\u03b1 2: \u03a3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2 \u03c4\u03b7\u03c2 \u039f\u03c0\u03c4\u03b9\u03ba\u03ae\u03c2 \u03a4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2.<\/strong> \u039c\u03b5 \u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c3\u03b1\u03c2 \u03c9\u03c2 \u03bf\u03b4\u03b7\u03b3\u03cc, \u03c0\u03c1\u03bf\u03c7\u03c9\u03c1\u03ae\u03c3\u03c4\u03b5 \u03c3\u03c4\u03bf\u03bd \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc \u03c4\u03c9\u03bd \u03bf\u03c0\u03c4\u03b9\u03ba\u03ce\u03bd \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03c9\u03bd. \u039e\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03bc\u03b5 \u03c4\u03bf \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf, \u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03cc, \u03b1\u03be\u03b9\u03bf\u03bc\u03bd\u03b7\u03bc\u03cc\u03bd\u03b5\u03c5\u03c4\u03bf \u03ba\u03b1\u03b9 \u03b5\u03c5\u03ad\u03bb\u03b9\u03ba\u03c4\u03bf. \u03a3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1, \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03c4\u03b5 \u03bc\u03b9\u03b1 \u03c7\u03c1\u03c9\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c0\u03b1\u03bb\u03ad\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03c4\u03bf\u03c0\u03c4\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 brand \u03c3\u03b1\u03c2 (\u03c0.\u03c7., \u03bc\u03c0\u03bb\u03b5 \u03b3\u03b9\u03b1 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7, \u03c0\u03bf\u03c1\u03c4\u03bf\u03ba\u03b1\u03bb\u03af \u03b3\u03b9\u03b1 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1). \u0395\u03c0\u03b9\u03bb\u03ad\u03be\u03c4\u03b5 2-3 \u03b3\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03bf\u03c3\u03b5\u03b9\u03c1\u03ad\u03c2 (\u03bc\u03af\u03b1 \u03b3\u03b9\u03b1 \u03b5\u03c0\u03b9\u03ba\u03b5\u03c6\u03b1\u03bb\u03af\u03b4\u03b5\u03c2, \u03bc\u03af\u03b1 \u03b3\u03b9\u03b1 \u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03bf) \u03c0\u03bf\u03c5 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c5\u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03bf \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03cc \u03c3\u03b1\u03c2.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0392\u03ae\u03bc\u03b1 3: \u0391\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03c4\u03bf\u03c5 Brand Voice \u03ba\u03b1\u03b9 Tone of Voice.<\/strong> \u03a3\u03ba\u03b5\u03c6\u03c4\u03b5\u03af\u03c4\u03b5: \u03b1\u03bd \u03c4\u03bf brand \u03c3\u03b1\u03c2 \u03ae\u03c4\u03b1\u03bd \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03c2, \u03c0\u03ce\u03c2 \u03b8\u03b1 \u03bc\u03b9\u03bb\u03bf\u03cd\u03c3\u03b5; \u039a\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c8\u03c4\u03b5 \u03c4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c4\u03b7\u03c2 \u03c6\u03c9\u03bd\u03ae\u03c2 \u03c3\u03b1\u03c2. \u03a3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1, \u03bf\u03c1\u03af\u03c3\u03c4\u03b5 \u03c0\u03ce\u03c2 \u03b1\u03c5\u03c4\u03cc\u03c2 \u03bf \u03c4\u03cc\u03bd\u03bf\u03c2 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03c3\u03b5\u03bd\u03ac\u03c1\u03b9\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2, \u03cc\u03c0\u03c9\u03c2 \u03bf\u03b9 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03b1\u03c6\u03ad\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03c4\u03b1 social media, \u03c4\u03b1 emails \u03ba\u03b1\u03b9 \u03c4\u03bf blog \u03c3\u03b1\u03c2. \u03a3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03bb\u03ac\u03b2\u03b5\u03c4\u03b5 \u03bc\u03b9\u03b1 \u03bb\u03af\u03c3\u03c4\u03b1 \u03bc\u03b5 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c6\u03b5\u03cd\u03b3\u03bf\u03bd\u03c4\u03b1\u03b9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0392\u03ae\u03bc\u03b1 4: \u039a\u03b1\u03b8\u03bf\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2 \u039a\u03b1\u03bd\u03cc\u03bd\u03c9\u03bd \u03b3\u03b9\u03b1 \u0395\u03b9\u03ba\u03cc\u03bd\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03a6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b5\u03c2.<\/strong> \u0397 \u03b5\u03b9\u03ba\u03bf\u03bd\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1 \u03c0\u03b1\u03af\u03b6\u03b5\u03b9 \u03c4\u03b5\u03c1\u03ac\u03c3\u03c4\u03b9\u03bf \u03c1\u03cc\u03bb\u03bf \u03c3\u03c4\u03b7\u03bd \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae \u03b5\u03bd\u03cc\u03c2 e-shop. \u039f\u03b9 \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b5\u03c2 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03c3\u03b1\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1. \u039f\u03c1\u03af\u03c3\u03c4\u03b5 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03cd\u03c6\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03ac\u03c6\u03b9\u03c3\u03b7\u03c2 (\u03c0.\u03c7., \u03bc\u03af\u03bd\u03b9\u03bc\u03b1\u03bb \u03bc\u03b5 \u03bb\u03b5\u03c5\u03ba\u03cc \u03c6\u03cc\u03bd\u03c4\u03bf, lifestyle \u03bc\u03b5 \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03b1), \u03c4\u03bf\u03bd \u03c6\u03c9\u03c4\u03b9\u03c3\u03bc\u03cc, \u03c4\u03b7 \u03c3\u03cd\u03bd\u03b8\u03b5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b5\u03be\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03c4\u03c9\u03bd \u03c7\u03c1\u03c9\u03bc\u03ac\u03c4\u03c9\u03bd (\u03c0.\u03c7., \u03b8\u03b5\u03c1\u03bc\u03ac \u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03b1, \u03c5\u03c8\u03b7\u03bb\u03ae \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c3\u03b7). \u0391\u03c5\u03c4\u03cc \u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ac \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b5 \u03c3\u03c4\u03b1 social media \u03ae \u03c3\u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b1\u03c2.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0392\u03ae\u03bc\u03b1 5: \u03a3\u03c5\u03b3\u03ba\u03ad\u03bd\u03c4\u03c1\u03c9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u039f\u03c1\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7 \u03c3\u03b5 \u0388\u03bd\u03b1 \u0395\u03bd\u03b9\u03b1\u03af\u03bf \u0388\u03b3\u03b3\u03c1\u03b1\u03c6\u03bf.<\/strong> \u03a4\u03bf \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03bf \u03b2\u03ae\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03c3\u03b5\u03c4\u03b5 \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03ba\u03b1\u03bb\u03ac \u03bf\u03c1\u03b3\u03b1\u03bd\u03c9\u03bc\u03ad\u03bd\u03bf \u03ba\u03b1\u03b9 \u03b5\u03cd\u03c7\u03c1\u03b7\u03c3\u03c4\u03bf \u03ad\u03b3\u03b3\u03c1\u03b1\u03c6\u03bf, \u03c4\u03bf <strong>brand book<\/strong> \u03c3\u03b1\u03c2. \u0391\u03c5\u03c4\u03cc \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 PDF, \u03bc\u03b9\u03b1 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b7 \u03ae \u03b1\u03ba\u03cc\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b5\u03b9\u03b4\u03b9\u03ba\u03ae \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c3\u03c4\u03bf intranet \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 \u03c3\u03b1\u03c2. \u039f\u03c1\u03b3\u03b1\u03bd\u03ce\u03c3\u03c4\u03b5 \u03c4\u03bf \u03c3\u03b5 \u03c3\u03b1\u03c6\u03b5\u03af\u03c2 \u03b5\u03bd\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03c0\u03bf\u03bb\u03bb\u03ac \u03bf\u03c0\u03c4\u03b9\u03ba\u03ac \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03c4\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2 \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b7\u03c4\u03bf\u03cd\u03c2. \u0392\u03b5\u03b2\u03b1\u03b9\u03c9\u03b8\u03b5\u03af\u03c4\u03b5 \u03cc\u03c4\u03b9 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03ad\u03b3\u03b3\u03c1\u03b1\u03c6\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b2\u03ac\u03c3\u03b9\u03bc\u03bf \u03c3\u03b5 \u03cc\u03bb\u03b7 \u03c4\u03b7\u03bd \u03bf\u03bc\u03ac\u03b4\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03bd\u03ad\u03bf \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03c4\u03b7.<\/p>\n\n\n<!-- td-content-rankmath-enhancer:faq:start -->\n\n\n<p class=\"wp-block-paragraph\"><strong>\u03a7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf\u03b9 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03bc\u03bf\u03b9:<\/strong> \u0393\u03b9\u03b1 \u03b2\u03b1\u03b8\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b4\u03b5\u03af\u03c4\u03b5 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 <a href=\"https:\/\/twodots.gr\/seo\/\">SEO<\/a> <a href=\"https:\/\/twodots.gr\/kataskevi-istoselidon\/\">\u03ba\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03ae \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd<\/a> <a href=\"https:\/\/twodots.gr\/kataskevi-eshop\/\">\u03ba\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03ae eshop<\/a>. \u0393\u03b9\u03b1 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ad\u03c2 \u03bf\u03b4\u03b7\u03b3\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b2\u03ad\u03bb\u03c4\u03b9\u03c3\u03c4\u03b5\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03c3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03b5\u03c5\u03c4\u03b5\u03af\u03c4\u03b5 \u03c4\u03bf <a href=\"https:\/\/www.thinkwithgoogle.com\/\" target=\"_blank\" rel=\"noopener\">Think with Google<\/a>.<\/p>\n\n\n\n<style>\n.td-faq-section {\n  margin: 40px 0 28px;\n  padding: 28px;\n  border: 1px solid #E5E5E5;\n  border-radius: 12px;\n  background: #FFFFFF;\n  box-shadow: 0 4px 20px rgba(3,6,51,0.08);\n}\n.td-faq-section h2 {\n  margin: 0 0 18px 0;\n  color: #030633;\n  font-size: 24px;\n  font-weight: 700;\n}\n.td-faq-item {\n  border: 1px solid #E5E5E5;\n  border-radius: 10px;\n  margin: 12px 0;\n  background: #FFFFFF;\n  overflow: hidden;\n}\n.td-faq-item summary {\n  cursor: pointer;\n  padding: 16px 18px;\n  color: #030633;\n  font-weight: 700;\n  background: #FED7AA;\n}\n.td-faq-item[open] summary {\n  background: #FCA311;\n}\n.td-faq-item p {\n  margin: 0;\n  padding: 16px 18px 18px;\n  color: #555555;\n  border-top: 1px solid #E5E5E5;\n}\n@media (max-width: 480px) {\n  .td-faq-section { padding: 18px; }\n  .td-faq-section h2 { font-size: 21px; }\n}\n<\/style>\n<section class=\"td-faq-section\" aria-label=\"\u03a3\u03c5\u03c7\u03bd\u03ad\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2\">\n  <h2>\u03a3\u03c5\u03c7\u03bd\u03ad\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2<\/h2>\n  <details class=\"td-faq-item\" id=\"faq-1\">\n    <summary>\u03a0\u03bf\u03b9\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc \u03b8\u03ad\u03bc\u03b1 \u03c4\u03bf\u03c5 \u03ac\u03c1\u03b8\u03c1\u03bf\u03c5 \u03b3\u03b9\u03b1 Brand Guidelines;<\/summary>\n    <p>\u03a3\u03c4\u03bf\u03bd \u03c0\u03bf\u03bb\u03c5\u03c3\u03cd\u03c7\u03bd\u03b1\u03c3\u03c4\u03bf \u03ba\u03b1\u03b9 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03ba\u03cc\u03c3\u03bc\u03bf \u03c4\u03bf\u03c5 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03bf\u03cd \u03b5\u03bc\u03c0\u03bf\u03c1\u03af\u03bf\u03c5, \u03b7 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03bc\u03b9\u03b1 \u03b1\u03c1\u03b5\u03c4\u03ae, \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03b2\u03af\u03c9\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2.<\/p>\n  <\/details>\n  <details class=\"td-faq-item\" id=\"faq-2\">\n    <summary>\u03a4\u03b9 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 Brand Guidelines \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03c4\u03bf E-shop \u03c3\u03b1\u03c2 \u03c4\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b5\u03c0\u03b5\u03b9\u03b3\u03cc\u03bd\u03c4\u03c9\u03c2;<\/summary>\n    <p>\u03a3\u03c4\u03bf\u03bd \u03c0\u03bf\u03bb\u03c5\u03c3\u03cd\u03c7\u03bd\u03b1\u03c3\u03c4\u03bf \u03ba\u03b1\u03b9 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03ba\u03cc\u03c3\u03bc\u03bf \u03c4\u03bf\u03c5 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03bf\u03cd \u03b5\u03bc\u03c0\u03bf\u03c1\u03af\u03bf\u03c5, \u03b7 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03bc\u03b9\u03b1 \u03b1\u03c1\u03b5\u03c4\u03ae, \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03b2\u03af\u03c9\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2.<\/p>\n  <\/details>\n  <details class=\"td-faq-item\" id=\"faq-3\">\n    <summary>\u03a4\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03c9 \u03b3\u03b9\u03b1 \u03a4\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ac \u03c0\u03bb\u03b5\u03bf\u03bd\u03b5\u03ba\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1\u03c2: \u03a0\u03ce\u03c2 \u03c4\u03b1 Brand Guidelines \u03bc\u03b5\u03c4\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03bd\u03bf\u03c5\u03bd \u03ad\u03bd\u03b1 E-shop;<\/summary>\n    <p>\u0397 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03c0\u03cc\u03c1\u03c9\u03bd \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 brand guidelines \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03b1\u03c1\u03c7\u03b9\u03ba\u03ac \u03bd\u03b1 \u03c6\u03b1\u03bd\u03c4\u03ac\u03b6\u03b5\u03b9 \u03b4\u03b5\u03c5\u03c4\u03b5\u03c1\u03b5\u03cd\u03bf\u03c5\u03c3\u03b1\u03c2 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1\u03c2, \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03b3\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03bd\u03ad\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03bf\u03cd \u03b5\u03bc\u03c0\u03bf\u03c1\u03af\u03bf\u03c5.<\/p>\n  <\/details>\n  <details class=\"td-faq-item\" id=\"faq-4\">\n    <summary>\u03a4\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03c9 \u03b3\u03b9\u03b1 \u0392\u03b1\u03c3\u03b9\u03ba\u03ac \u039f\u03c6\u03ad\u03bb\u03b7 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u0395\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae Brand Guidelines;<\/summary>\n    <p>\u03a0\u03ad\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b5\u03c3\u03cc\u03b4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7, \u03b7 brand consistency \u03b5\u03c0\u03b9\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1. \u038c\u03c4\u03b1\u03bd \u03bf\u03b9 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b1\u03c6\u03b5\u03af\u03c2, \u03bf\u03b9 \u03b5\u03c3\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c4\u03b1\u03c7\u03cd\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9.<\/p>\n  <\/details>\n<\/section>\n\n\n<!-- td-content-rankmath-enhancer:faq:end -->\n","protected":false},"excerpt":{"rendered":"<p>What are Brand Guidelines: The Complete Guide: A practical guide to Brand Guidelines, with FAQs, a chart, useful links and checklists for better SEO from<\/p>","protected":false},"author":1,"featured_media":67960,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[202],"tags":[6853,3543,3545,6836,6855,6854],"class_list":["post-67961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-brand-guidelines","tag-digital-marketing-2","tag-seo","tag-two-dots","tag-o-pliris-odigos","tag-ti-einai-ta-brand-guidelines"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/67961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/comments?post=67961"}],"version-history":[{"count":0,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/67961\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media\/67960"}],"wp:attachment":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media?parent=67961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/categories?post=67961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/tags?post=67961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}