{"id":67973,"date":"2026-05-05T12:55:53","date_gmt":"2026-05-05T09:55:53","guid":{"rendered":"https:\/\/twodots.gr\/?p=67973"},"modified":"2026-05-05T23:16:43","modified_gmt":"2026-05-05T20:16:43","slug":"i-platform-gynaikeiou-ragkbi-no-woman-no-try-ananeonetai-apo-to-fend-studio","status":"publish","type":"post","link":"https:\/\/twodots.gr\/en\/i-platforma-gynaikeiou-ragkbi-no-woman-no-try-ananeonetai-apo-to-fend-studio\/","title":{"rendered":"Women&#039;s rugby platform No Woman No Try revamped by Fend Studio"},"content":{"rendered":"\n<style>\n.td-post-toc {\n  margin: 28px 0;\n  padding: 22px 24px;\n  border: 1px solid #E5E5E5;\n  border-left: 5px solid #FCA311;\n  border-radius: 12px;\n  background: #FFFFFF;\n  box-shadow: 0 4px 20px rgba(3,6,51,0.08);\n}\n.td-post-toc-title {\n  margin: 0 0 12px 0;\n  color: #030633;\n  font-size: 18px;\n  font-weight: 700;\n}\n.td-post-toc ul {\n  margin: 0;\n  padding-left: 20px;\n}\n.td-post-toc li {\n  margin: 8px 0;\n  color: #555555;\n}\n.td-post-toc a {\n  color: #030633;\n  text-decoration: none;\n  border-bottom: 1px solid #FED7AA;\n}\n.td-post-toc a:hover {\n  color: #FCA311;\n  border-bottom-color: #FCA311;\n}\n.td-post-toc .td-toc-level-3 {\n  margin-left: 16px;\n}\n@media (max-width: 480px) {\n  .td-post-toc { padding: 18px; }\n  .td-post-toc-title { font-size: 16px; }\n}\n<\/style>\n<nav class=\"td-post-toc\" aria-label=\"\u03a0\u03af\u03bd\u03b1\u03ba\u03b1\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd\">\n  <p class=\"td-post-toc-title\">\u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03b1 \u03ac\u03c1\u03b8\u03c1\u03bf\u03c5<\/p>\n  <ul>\n    <li class=\"td-toc-level-2\"><a href=\"#\u03b5\u03b9\u03c3\u03b1\u03b3\u03c9\u03b3\u03ae-\u03b3\u03b9\u03b1\u03c4\u03af-\u03b7-\u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae-\u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1-\u03b5\u03af\u03bd\u03b1\u03b9-\u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf-\u03b1\u03c0\u03cc-\u03ad\u03bd\u03b1-\u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf\">\u0395\u03b9\u03c3\u03b1\u03b3\u03c9\u03b3\u03ae: \u0393\u03b9\u03b1\u03c4\u03af \u03b7 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf<\/a><\/li>\n    <li class=\"td-toc-level-3\"><a href=\"#i-dnami-toy-purpose-driven-branding\">\u0397 \u0394\u03cd\u03bd\u03b1\u03bc\u03b7 \u03c4\u03bf\u03c5 Purpose-Driven Branding<\/a><\/li>\n    <li class=\"td-toc-level-2\"><a href=\"#the-case-study-no-woman-no-try-\u03b7-\u03c0\u03c1\u03cc\u03ba\u03bb\u03b7\u03c3\u03b7-\u03ba\u03b1\u03b9-\u03b7-\u03b1\u03bd\u03ac\u03b3\u03ba\u03b7-\u03b3\u03b9\u03b1-\u03b1\u03bb\u03bb\u03b1\u03b3\u03ae\">The Case Study: &quot;No Woman, No Try&quot; &#8211; \u0397 \u03c0\u03c1\u03cc\u03ba\u03bb\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b7 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03b3\u03b9\u03b1 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae<\/a><\/li>\n    <li class=\"td-toc-level-3\"><a href=\"#anamenmeni-axisi-pagksmion-esdon-gynaikeoy-athlitismo\">\u0391\u03bd\u03b1\u03bc\u03b5\u03bd\u03cc\u03bc\u03b5\u03bd\u03b7 \u0391\u03cd\u03be\u03b7\u03c3\u03b7 \u03a0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03c9\u03bd \u0395\u03c3\u03cc\u03b4\u03c9\u03bd \u0393\u03c5\u03bd\u03b1\u03b9\u03ba\u03b5\u03af\u03bf\u03c5 \u0391\u03b8\u03bb\u03b7\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd<\/a><\/li>\n    <li class=\"td-toc-level-3\"><a href=\"#\u03b7-\u03c0\u03b1\u03bb\u03b9\u03ac-\u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1-\u03ad\u03bd\u03b1-\u03b5\u03bc\u03c0\u03cc\u03b4\u03b9\u03bf-\u03c3\u03c4\u03b7\u03bd-\u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\">\u0397 \u03c0\u03b1\u03bb\u03b9\u03ac \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1: \u0388\u03bd\u03b1 \u03b5\u03bc\u03c0\u03cc\u03b4\u03b9\u03bf \u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7<\/a><\/li>\n    <li class=\"td-toc-level-3\"><a href=\"#\u03bf-\u03c3\u03c4\u03cc\u03c7\u03bf\u03c2-\u03c4\u03bf\u03c5-rebranding-\u03b1\u03c0\u03cc-\u03c4\u03b7\u03bd-\u03ba\u03bf\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1-\u03c3\u03c4\u03b7\u03bd-\u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03b1-\u03b1\u03bd\u03b1\u03b3\u03bd\u03ce\u03c1\u03b9\u03c3\u03b7\">\u039f \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03c4\u03bf\u03c5 Rebranding: \u0391\u03c0\u03cc \u03c4\u03b7\u03bd \u03ba\u03bf\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03b7\u03bd \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03b1 \u03b1\u03bd\u03b1\u03b3\u03bd\u03ce\u03c1\u03b9\u03c3\u03b7<\/a><\/li>\n    <li class=\"td-toc-level-2\"><a href=\"#\u03b7-\u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae-\u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7-\u03c4\u03b7\u03c2-fend-studio-\u03ad\u03bd\u03b1\u03c2-step-by-step-\u03bf\u03b4\u03b7\u03b3\u03cc\u03c2-\u03b3\u03b9\u03b1-\u03c4\u03bf-e-commerce-\u03c3\u03b1\u03c2\">\u0397 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 \u03c4\u03b7\u03c2 Fend Studio: \u0388\u03bd\u03b1\u03c2 Step-by-Step \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf E-commerce \u03c3\u03b1\u03c2<\/a><\/li>\n    <li class=\"td-toc-level-3\"><a href=\"#\u03b2\u03ae\u03bc\u03b1-1-\u03ad\u03c1\u03b5\u03c5\u03bd\u03b1-\u03ba\u03b1\u03b9-\u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7-\u03c4\u03c9\u03bd-\u03b2\u03b1\u03c3\u03b9\u03ba\u03ce\u03bd-\u03b1\u03be\u03b9\u03ce\u03bd-brand-discovery\">\u0392\u03ae\u03bc\u03b1 1: \u0388\u03c1\u03b5\u03c5\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b2\u03b1\u03c3\u03b9\u03ba\u03ce\u03bd \u03b1\u03be\u03b9\u03ce\u03bd (Brand Discovery)<\/a><\/li>\n  <\/ul>\n<\/nav>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u03b5\u03b9\u03c3\u03b1\u03b3\u03c9\u03b3\u03ae-\u03b3\u03b9\u03b1\u03c4\u03af-\u03b7-\u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae-\u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1-\u03b5\u03af\u03bd\u03b1\u03b9-\u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf-\u03b1\u03c0\u03cc-\u03ad\u03bd\u03b1-\u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf\">\u0395\u03b9\u03c3\u03b1\u03b3\u03c9\u03b3\u03ae: \u0393\u03b9\u03b1\u03c4\u03af \u03b7 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a3\u03c4\u03bf\u03bd \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf, \u03ba\u03bf\u03c1\u03b5\u03c3\u03bc\u03ad\u03bd\u03bf \u03ba\u03cc\u03c3\u03bc\u03bf \u03c4\u03bf\u03c5 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03bf\u03cd \u03b5\u03bc\u03c0\u03bf\u03c1\u03af\u03bf\u03c5, \u03c0\u03bf\u03bb\u03bb\u03bf\u03af \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b5\u03c2 e-shop \u03b5\u03c3\u03c4\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd \u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c3\u03b5 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf\u03c5\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf conversion rate, \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 (CAC) \u03ba\u03b1\u03b9 \u03b7 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c4\u03bf\u03c5 site. \u0395\u03bd\u03ce \u03b1\u03c5\u03c4\u03bf\u03af \u03bf\u03b9 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03bd\u03b1\u03bc\u03c6\u03af\u03b2\u03bf\u03bb\u03b1 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf\u03b9, \u03c3\u03c5\u03c7\u03bd\u03ac \u03c0\u03b1\u03c1\u03b1\u03b2\u03bb\u03ad\u03c0\u03b5\u03c4\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b8\u03b5\u03bc\u03b5\u03bb\u03b9\u03ce\u03b4\u03b5\u03c2 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03bf \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03c3\u03b5\u03b9 \u03c4\u03b7 \u03bc\u03b1\u03ba\u03c1\u03bf\u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03bc\u03b7 \u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03bc\u03b9\u03b1\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2: \u03b7 <strong>\u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1<\/strong>. \u0394\u03b5\u03bd \u03c0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 \u03b5\u03bb\u03ba\u03c5\u03c3\u03c4\u03b9\u03ba\u03cc \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf \u03ae \u03bc\u03b9\u03b1 \u03bc\u03bf\u03bd\u03c4\u03ad\u03c1\u03bd\u03b1 \u03c0\u03b1\u03bb\u03ad\u03c4\u03b1 \u03c7\u03c1\u03c9\u03bc\u03ac\u03c4\u03c9\u03bd. \u039c\u03b9\u03b1 \u03b9\u03c3\u03c7\u03c5\u03c1\u03ae \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03c4\u03b7\u03bd \u03c8\u03c5\u03c7\u03ae \u03c4\u03bf\u03c5 brand \u03c3\u03b1\u03c2. \u0395\u03af\u03bd\u03b1\u03b9 \u03b7 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03bb\u03b5\u03ba\u03c4\u03b9\u03ba\u03ae \u03ad\u03ba\u03c6\u03c1\u03b1\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae\u03c2, \u03c4\u03c9\u03bd \u03b1\u03be\u03b9\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03ae\u03c2 \u03c3\u03b1\u03c2 \u03c0\u03c1\u03bf\u03c2 \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7. \u039b\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c9\u03c2 \u03ad\u03bd\u03b1\u03c2 \u03c3\u03b9\u03c9\u03c0\u03b7\u03bb\u03cc\u03c2 \u03c0\u03c1\u03b5\u03c3\u03b2\u03b5\u03c5\u03c4\u03ae\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b5\u03af \u03c0\u03bf\u03b9\u03bf\u03b9 \u03b5\u03af\u03c3\u03c4\u03b5, \u03c4\u03b9 \u03c0\u03c1\u03b5\u03c3\u03b2\u03b5\u03cd\u03b5\u03c4\u03b5 \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9 \u03b5\u03c3\u03ac\u03c2 \u03b1\u03bd\u03c4\u03af \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc. \u039c\u03b9\u03b1 \u03ba\u03b1\u03bb\u03bf\u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03ad\u03bd\u03b7 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c7\u03c4\u03af\u03b6\u03b5\u03b9 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7, \u03ba\u03b1\u03bb\u03bb\u03b9\u03b5\u03c1\u03b3\u03b5\u03af \u03c4\u03b7\u03bd \u03b1\u03c6\u03bf\u03c3\u03af\u03c9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03b1\u03c0\u03bb\u03bf\u03cd\u03c2 \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03ad\u03c2 \u03c3\u03b5 \u03ad\u03bd\u03b8\u03b5\u03c1\u03bc\u03bf\u03c5\u03c2 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03b9\u03ba\u03c4\u03ad\u03c2 \u03c4\u03b7\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b1\u03c2 \u03c3\u03b1\u03c2, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ce\u03bd\u03c4\u03b1\u03c2 \u03bc\u03b9\u03b1 \u03c3\u03c5\u03bd\u03b1\u03b9\u03c3\u03b8\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03be\u03b5\u03c0\u03b5\u03c1\u03bd\u03ac \u03c4\u03b7\u03bd \u03b1\u03c0\u03bb\u03ae \u03c3\u03c5\u03bd\u03b1\u03bb\u03bb\u03b1\u03b3\u03ae.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03b4\u03cd\u03bd\u03b1\u03bc\u03b7 \u03c4\u03bf\u03c5 branding \u03c0\u03bf\u03c5 \u03ba\u03b1\u03b8\u03bf\u03b4\u03b7\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1\u03bd \u03c3\u03ba\u03bf\u03c0\u03cc (purpose-driven branding) \u03ad\u03c7\u03b5\u03b9 \u03b1\u03bd\u03b1\u03b4\u03b5\u03b9\u03c7\u03b8\u03b5\u03af \u03c9\u03c2 \u03ad\u03bd\u03b1\u03c2 \u03ba\u03c5\u03c1\u03af\u03b1\u03c1\u03c7\u03bf\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b1\u03c2 \u03b5\u03c0\u03b9\u03c1\u03c1\u03bf\u03ae\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2. \u039f\u03b9 \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2, \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03bf\u03b9 \u03bd\u03b5\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b3\u03b5\u03bd\u03b9\u03ad\u03c2, \u03b4\u03b5\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03bf\u03c5\u03bd \u03b1\u03c0\u03bb\u03ce\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03b1\u03bb\u03bb\u03ac \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03bf\u03c5\u03bd \u03c3\u03b5 brands \u03c0\u03bf\u03c5 \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03c4\u03bf\u03c0\u03c4\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03b4\u03b9\u03ba\u03ad\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b1\u03be\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b8\u03b5\u03c4\u03b9\u03ba\u03cc \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03cc \u03b1\u03bd\u03c4\u03af\u03ba\u03c4\u03c5\u03c0\u03bf. \u038c\u03c0\u03c9\u03c2 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1, \u03bf\u03b9 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03bc\u03b5 \u03c3\u03b1\u03c6\u03ae \u03ba\u03b1\u03b9 \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03cc \u03c3\u03ba\u03bf\u03c0\u03cc \u03ba\u03b5\u03c1\u03b4\u03af\u03b6\u03bf\u03c5\u03bd \u03ba\u03b1\u03c4\u03ac \u03ba\u03c1\u03ac\u03c4\u03bf\u03c2 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7 \u03c4\u03bf\u03c5 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd.<\/p>\n\n\n<!-- td-content-rankmath-enhancer:mid:start -->\n\n\n<p class=\"wp-block-paragraph\">\u0393\u03b9\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7, \u03c4\u03bf \u03b8\u03ad\u03bc\u03b1 <strong>\u0395\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae \u03a4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1<\/strong> \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03b4\u03bf\u03bc\u03ae, \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03b5\u03bb\u03ad\u03b3\u03c7\u03bf\u03c5. \u0397 \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b1\u03c0\u03bf\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7 \u03b2\u03bf\u03b7\u03b8\u03ac \u03bd\u03b1 \u03c6\u03b1\u03bd\u03b5\u03af \u03c0\u03b9\u03bf \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03c0\u03bf\u03b9\u03bf\u03b9 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03b1\u03bd\u03b1\u03b3\u03bd\u03ce\u03c3\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5.<\/p>\n\n\n\n<style>\n.td-chart-pargontes-synpeias-gia-etairik-tayttita {\n  max-width: 100%;\n  background: #FFFFFF;\n  border-radius: 12px;\n  box-shadow: 0 4px 20px rgba(3,6,51,0.08);\n  padding: 28px;\n  margin: 32px 0;\n  border: 1px solid #E5E5E5;\n  color: #030633;\n}\n.td-chart-pargontes-synpeias-gia-etairik-tayttita * { box-sizing: border-box; transition: 0.2s ease; }\n.td-chart-pargontes-synpeias-gia-etairik-tayttita-header h3 {\n  font-size: 22px;\n  font-weight: 700;\n  color: #030633;\n  letter-spacing: -0.01em;\n  margin: 0 0 6px 0;\n}\n.td-chart-pargontes-synpeias-gia-etairik-tayttita-header p {\n  font-size: 14px;\n  font-weight: 400;\n  color: #555555;\n  margin: 0 0 24px 0;\n}\n@media (max-width: 768px) {\n  .td-chart-pargontes-synpeias-gia-etairik-tayttita { padding: 22px; }\n}\n@media (max-width: 480px) {\n  .td-chart-pargontes-synpeias-gia-etairik-tayttita { padding: 18px; }\n  .td-chart-pargontes-synpeias-gia-etairik-tayttita-header h3 { font-size: 19px; }\n  .td-chart-pargontes-synpeias-gia-etairik-tayttita-header p { font-size: 13px; }\n}\n.td-chart-pargontes-synpeias-gia-etairik-tayttita-row {\n  display: flex;\n  align-items: center;\n  gap: 16px;\n  padding: 12px;\n  border-radius: 8px;\n}\n.td-chart-pargontes-synpeias-gia-etairik-tayttita-row:hover { background: #FFF8EE; }\n.td-chart-pargontes-synpeias-gia-etairik-tayttita-row-label {\n  width: 30%;\n  font-size: 14px;\n  font-weight: 600;\n  color: #030633;\n}\n.td-chart-pargontes-synpeias-gia-etairik-tayttita-track {\n  width: 55%;\n  height: 12px;\n  background: #E5E5E5;\n  border-radius: 6px;\n  overflow: hidden;\n}\n.td-chart-pargontes-synpeias-gia-etairik-tayttita-fill {\n  height: 12px;\n  background: #FCA311;\n  border-radius: 6px;\n  transition: width 0.6s ease;\n}\n.td-chart-pargontes-synpeias-gia-etairik-tayttita-row-value {\n  width: 15%;\n  font-size: 14px;\n  font-weight: 700;\n  color: #030633;\n  text-align: right;\n}\n.td-chart-pargontes-synpeias-gia-etairik-tayttita-fill-0 { width: 100.0%; }\n.td-chart-pargontes-synpeias-gia-etairik-tayttita-fill-1 { width: 91.3%; }\n.td-chart-pargontes-synpeias-gia-etairik-tayttita-fill-2 { width: 86.96%; }\n.td-chart-pargontes-synpeias-gia-etairik-tayttita-fill-3 { width: 84.78%; }\n.td-chart-pargontes-synpeias-gia-etairik-tayttita-fill-4 { width: 80.43%; }\n@media (max-width: 768px) {\n  .td-chart-pargontes-synpeias-gia-etairik-tayttita-row { gap: 10px; }\n  .td-chart-pargontes-synpeias-gia-etairik-tayttita-row-label { width: 38%; }\n  .td-chart-pargontes-synpeias-gia-etairik-tayttita-track { width: 45%; }\n  .td-chart-pargontes-synpeias-gia-etairik-tayttita-row-value { width: 17%; }\n}\n@media (max-width: 480px) {\n  .td-chart-pargontes-synpeias-gia-etairik-tayttita-row { flex-wrap: wrap; }\n  .td-chart-pargontes-synpeias-gia-etairik-tayttita-row-label, .td-chart-pargontes-synpeias-gia-etairik-tayttita-row-value { width: auto; }\n  .td-chart-pargontes-synpeias-gia-etairik-tayttita-track { width: 100%; order: 3; }\n}\n<\/style>\n<div class=\"td-chart-pargontes-synpeias-gia-etairik-tayttita\" role=\"img\" aria-label=\"\u0393\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1: \u03a0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1\u03c2 \u03b3\u03b9\u03b1 \u0395\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae \u03a4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1\">\n  <div class=\"td-chart-pargontes-synpeias-gia-etairik-tayttita-header\">\n    <h3>\u03a0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1\u03c2 \u03b3\u03b9\u03b1 \u0395\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae \u03a4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1<\/h3>\n    <p>\u03a0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7\u03c2 brand \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2<\/p>\n  <\/div>\n  <div class=\"td-chart-pargontes-synpeias-gia-etairik-tayttita-body\">\n    <div class=\"td-chart-pargontes-synpeias-gia-etairik-tayttita-row\">\n      <div class=\"td-chart-pargontes-synpeias-gia-etairik-tayttita-row-label\">\u03a3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1<\/div>\n      <div class=\"td-chart-pargontes-synpeias-gia-etairik-tayttita-track\">\n        <div class=\"td-chart-pargontes-synpeias-gia-etairik-tayttita-fill td-chart-pargontes-synpeias-gia-etairik-tayttita-fill-0\" role=\"meter\" aria-valuenow=\"92\" aria-valuemin=\"0\" aria-valuemax=\"92\"><\/div>\n      <\/div>\n      <div class=\"td-chart-pargontes-synpeias-gia-etairik-tayttita-row-value\">92%<\/div>\n    <\/div>\n    <div class=\"td-chart-pargontes-synpeias-gia-etairik-tayttita-row\">\n      <div class=\"td-chart-pargontes-synpeias-gia-etairik-tayttita-row-label\">\u03a3\u03b1\u03c6\u03ae\u03bd\u03b5\u03b9\u03b1<\/div>\n      <div class=\"td-chart-pargontes-synpeias-gia-etairik-tayttita-track\">\n        <div class=\"td-chart-pargontes-synpeias-gia-etairik-tayttita-fill td-chart-pargontes-synpeias-gia-etairik-tayttita-fill-1\" role=\"meter\" aria-valuenow=\"84\" aria-valuemin=\"0\" aria-valuemax=\"92\"><\/div>\n      <\/div>\n      <div class=\"td-chart-pargontes-synpeias-gia-etairik-tayttita-row-value\">84%<\/div>\n    <\/div>\n    <div class=\"td-chart-pargontes-synpeias-gia-etairik-tayttita-row\">\n      <div class=\"td-chart-pargontes-synpeias-gia-etairik-tayttita-row-label\">\u0395\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1<\/div>\n      <div class=\"td-chart-pargontes-synpeias-gia-etairik-tayttita-track\">\n        <div class=\"td-chart-pargontes-synpeias-gia-etairik-tayttita-fill td-chart-pargontes-synpeias-gia-etairik-tayttita-fill-2\" role=\"meter\" aria-valuenow=\"80\" aria-valuemin=\"0\" aria-valuemax=\"92\"><\/div>\n      <\/div>\n      <div class=\"td-chart-pargontes-synpeias-gia-etairik-tayttita-row-value\">80%<\/div>\n    <\/div>\n    <div class=\"td-chart-pargontes-synpeias-gia-etairik-tayttita-row\">\n      <div class=\"td-chart-pargontes-synpeias-gia-etairik-tayttita-row-label\">\u0391\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1<\/div>\n      <div class=\"td-chart-pargontes-synpeias-gia-etairik-tayttita-track\">\n        <div class=\"td-chart-pargontes-synpeias-gia-etairik-tayttita-fill td-chart-pargontes-synpeias-gia-etairik-tayttita-fill-3\" role=\"meter\" aria-valuenow=\"78\" aria-valuemin=\"0\" aria-valuemax=\"92\"><\/div>\n      <\/div>\n      <div class=\"td-chart-pargontes-synpeias-gia-etairik-tayttita-row-value\">78%<\/div>\n    <\/div>\n    <div class=\"td-chart-pargontes-synpeias-gia-etairik-tayttita-row\">\n      <div class=\"td-chart-pargontes-synpeias-gia-etairik-tayttita-row-label\">\u0395\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae<\/div>\n      <div class=\"td-chart-pargontes-synpeias-gia-etairik-tayttita-track\">\n        <div class=\"td-chart-pargontes-synpeias-gia-etairik-tayttita-fill td-chart-pargontes-synpeias-gia-etairik-tayttita-fill-4\" role=\"meter\" aria-valuenow=\"74\" aria-valuemin=\"0\" aria-valuemax=\"92\"><\/div>\n      <\/div>\n      <div class=\"td-chart-pargontes-synpeias-gia-etairik-tayttita-row-value\">74%<\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<!-- td-content-rankmath-enhancer:mid:end -->\n\n\n\n\n<div class=\"wp-block-greenshift-blocks-smartcode gspb-smartcode\"><div class=\"td-chart-i-dynami-tou-purpose-driven-branding\" aria-label=\"\u0393\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1: \u0397 \u0394\u03cd\u03bd\u03b1\u03bc\u03b7 \u03c4\u03bf\u03c5 Purpose-Driven Branding\">\r\n  <div class=\"td-chart-i-dynami-tou-purpose-driven-branding__header\">\r\n    \n<h3 class=\"td-chart-i-dynami-tou-purpose-driven-branding__title wp-block-heading\" id=\"i-dnami-toy-purpose-driven-branding\">\u0397 \u0394\u03cd\u03bd\u03b1\u03bc\u03b7 \u03c4\u03bf\u03c5 Purpose-Driven Branding<\/h3>\n<p class=\"td-chart-i-dynami-tou-purpose-driven-branding__subtitle\">\u03a0\u03b7\u03b3\u03ae: Zeno Group, 2020 Strength of Purpose Study<\/p>\r\n  <\/div>\r\n  <ul class=\"td-chart-i-dynami-tou-purpose-driven-branding__list\">\r\n    <li class=\"td-chart-i-dynami-tou-purpose-driven-branding__row\">\r\n      <span class=\"td-chart-i-dynami-tou-purpose-driven-branding__label\">\u03a0\u03c1\u03cc\u03c4\u03b1\u03c3\u03b7 \u03c3\u03b5 \u03c6\u03af\u03bb\u03bf\u03c5\u03c2\/\u03bf\u03b9\u03ba\u03bf\u03b3\u03ad\u03bd\u03b5\u03b9\u03b1<\/span>\r\n      <span class=\"td-chart-i-dynami-tou-purpose-driven-branding__track\">\r\n        <span class=\"td-chart-i-dynami-tou-purpose-driven-branding__fill\" role=\"progressbar\" aria-valuenow=\"6\" aria-valuemin=\"0\" aria-valuemax=\"6\" data-value=\"6\"><\/span>\r\n      <\/span>\r\n      <span class=\"td-chart-i-dynami-tou-purpose-driven-branding__value\">6x<\/span>\r\n    <\/li>\r\n    <li class=\"td-chart-i-dynami-tou-purpose-driven-branding__row\">\r\n      <span class=\"td-chart-i-dynami-tou-purpose-driven-branding__label\">\u03a0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c3\u03af\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 \u03c3\u03b5 \u03ae\u03c0\u03b9\u03b1 \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ae<\/span>\r\n      <span class=\"td-chart-i-dynami-tou-purpose-driven-branding__track\">\r\n        <span class=\"td-chart-i-dynami-tou-purpose-driven-branding__fill\" role=\"progressbar\" aria-valuenow=\"4.5\" aria-valuemin=\"0\" aria-valuemax=\"6\" data-value=\"4-5\"><\/span>\r\n      <\/span>\r\n      <span class=\"td-chart-i-dynami-tou-purpose-driven-branding__value\">4.5x<\/span>\r\n    <\/li>\r\n    <li class=\"td-chart-i-dynami-tou-purpose-driven-branding__row\">\r\n      <span class=\"td-chart-i-dynami-tou-purpose-driven-branding__label\">\u0391\u03b3\u03bf\u03c1\u03ac \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1<\/span>\r\n      <span class=\"td-chart-i-dynami-tou-purpose-driven-branding__track\">\r\n        <span class=\"td-chart-i-dynami-tou-purpose-driven-branding__fill\" role=\"progressbar\" aria-valuenow=\"4\" aria-valuemin=\"0\" aria-valuemax=\"6\" data-value=\"4\"><\/span>\r\n      <\/span>\r\n      <span class=\"td-chart-i-dynami-tou-purpose-driven-branding__value\">4x<\/span>\r\n    <\/li>\r\n  <\/ul>\r\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u0391\u03c5\u03c4\u03ac \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03b7 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae branding \u03c0\u03bf\u03c5 \u03c5\u03c0\u03b5\u03c1\u03b2\u03b1\u03af\u03bd\u03b5\u03b9 \u03c4\u03bf \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03cc \u03ba\u03ad\u03c1\u03b4\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03b3\u03ba\u03b1\u03bb\u03b9\u03ac\u03b6\u03b5\u03b9 \u03ad\u03bd\u03b1\u03bd \u03b1\u03bd\u03ce\u03c4\u03b5\u03c1\u03bf \u03c3\u03ba\u03bf\u03c0\u03cc \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03bc\u03b9\u03b1 \u03b7\u03b8\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae, \u03b1\u03bb\u03bb\u03ac \u03bc\u03b9\u03b1 \u03ad\u03be\u03c5\u03c0\u03bd\u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03ba\u03af\u03bd\u03b7\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c3\u03b5 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc\u03c4\u03b5\u03c1\u03b7 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-case-study-no-woman-no-try-\u03b7-\u03c0\u03c1\u03cc\u03ba\u03bb\u03b7\u03c3\u03b7-\u03ba\u03b1\u03b9-\u03b7-\u03b1\u03bd\u03ac\u03b3\u03ba\u03b7-\u03b3\u03b9\u03b1-\u03b1\u03bb\u03bb\u03b1\u03b3\u03ae\">The Case Study: &#8220;No Woman, No Try&#8221; &#8211; \u0397 \u03c0\u03c1\u03cc\u03ba\u03bb\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b7 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03b3\u03b9\u03b1 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0388\u03bd\u03b1 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03bc\u03b5\u03c4\u03b1\u03bc\u03bf\u03c1\u03c6\u03c9\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b4\u03cd\u03bd\u03b1\u03bc\u03b7\u03c2 \u03c4\u03bf\u03c5 rebranding \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1\u03c2 &#8220;No Woman, No Try&#8221;. \u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03b7\u03bd \u03c0\u03b1\u03af\u03ba\u03c4\u03c1\u03b9\u03b1 \u03c1\u03ac\u03b3\u03ba\u03bc\u03c0\u03b9 \u03c4\u03b7\u03c2 \u0391\u03b3\u03b3\u03bb\u03af\u03b1\u03c2, Victoria Rush, \u03b7 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c9\u03c2 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03ce\u03c0\u03b9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b1\u03bd\u03b9\u03c3\u03bf\u03c4\u03ae\u03c4\u03c9\u03bd, \u03c4\u03b7\u03c2 \u03c5\u03c0\u03bf\u03b5\u03ba\u03c0\u03c1\u03bf\u03c3\u03ce\u03c0\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03ad\u03bb\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2 \u03c7\u03c1\u03b7\u03bc\u03b1\u03c4\u03bf\u03b4\u03cc\u03c4\u03b7\u03c3\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03b1\u03c3\u03c4\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03bf \u03b3\u03c5\u03bd\u03b1\u03b9\u03ba\u03b5\u03af\u03bf \u03c1\u03ac\u03b3\u03ba\u03bc\u03c0\u03b9. \u039c\u03ad\u03c3\u03c9 \u03b5\u03bd\u03cc\u03c2 \u03bd\u03c4\u03bf\u03ba\u03b9\u03bc\u03b1\u03bd\u03c4\u03ad\u03c1, \u03b5\u03bd\u03cc\u03c2 podcast \u03ba\u03b1\u03b9 \u03bc\u03b9\u03b1\u03c2 \u03b5\u03bd\u03b5\u03c1\u03b3\u03ae\u03c2 \u03ba\u03bf\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c3\u03c4\u03b1 social media, \u03c4\u03bf &#8220;No Woman, No Try&#8221; \u03b4\u03af\u03bd\u03b5\u03b9 \u03c6\u03c9\u03bd\u03ae \u03c3\u03c4\u03b9\u03c2 \u03b1\u03b8\u03bb\u03ae\u03c4\u03c1\u03b9\u03b5\u03c2, \u03b1\u03bd\u03b1\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b5\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03b3\u03c9\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 \u03c0\u03b9\u03bf \u03b4\u03af\u03ba\u03b1\u03b9\u03bf \u03bc\u03ad\u03bb\u03bb\u03bf\u03bd \u03c3\u03c4\u03bf \u03ac\u03b8\u03bb\u03b7\u03bc\u03b1. \u0397 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac, \u03b1\u03c5\u03c4\u03ae \u03c4\u03bf\u03c5 \u03b3\u03c5\u03bd\u03b1\u03b9\u03ba\u03b5\u03af\u03bf\u03c5 \u03b1\u03b8\u03bb\u03b7\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd, \u03c0\u03bf\u03c5 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03b5\u03ba\u03c1\u03b7\u03ba\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7, \u03ba\u03b1\u03b8\u03b9\u03c3\u03c4\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03b3\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03b9\u03c3\u03c7\u03c5\u03c1\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03ba\u03cc\u03bc\u03b1 \u03c0\u03b9\u03bf \u03b5\u03c0\u03b9\u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac \u03c4\u03bf\u03c5 \u03b3\u03c5\u03bd\u03b1\u03b9\u03ba\u03b5\u03af\u03bf\u03c5 \u03b1\u03b8\u03bb\u03b7\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd \u03b1\u03bd\u03b1\u03c0\u03c4\u03cd\u03c3\u03c3\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c1\u03b1\u03b3\u03b4\u03b1\u03af\u03bf\u03c5\u03c2 \u03c1\u03c5\u03b8\u03bc\u03bf\u03cd\u03c2, \u03c0\u03c1\u03bf\u03c3\u03b5\u03bb\u03ba\u03cd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03bd\u03ad\u03bf\u03c5\u03c2 \u03bf\u03c0\u03b1\u03b4\u03bf\u03cd\u03c2, \u03c7\u03bf\u03c1\u03b7\u03b3\u03bf\u03cd\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b5\u03bd\u03b4\u03c5\u03c4\u03ad\u03c2. \u0397 \u03c4\u03ac\u03c3\u03b7 \u03b1\u03c5\u03c4\u03ae, \u03cc\u03c0\u03c9\u03c2 \u03b1\u03c0\u03bf\u03c4\u03c5\u03c0\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ad\u03c8\u03b5\u03b9\u03c2 \u03b5\u03c3\u03cc\u03b4\u03c9\u03bd, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03ad\u03bd\u03b1 \u03b3\u03cc\u03bd\u03b9\u03bc\u03bf \u03ad\u03b4\u03b1\u03c6\u03bf\u03c2 \u03b3\u03b9\u03b1 brands \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf &#8220;No Woman, No Try&#8221; \u03bd\u03b1 \u03b5\u03b4\u03c1\u03b1\u03b9\u03c9\u03b8\u03bf\u03cd\u03bd \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03b3\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf\u03bd \u03b1\u03bd\u03c4\u03af\u03ba\u03c4\u03c5\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-smartcode gspb-smartcode\"><div class=\"td-chart-anamenomeni-afxisi-pagkosmion-esodon-gynaikeiou-athlitismou\" aria-label=\"\u0393\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1: \u0391\u03bd\u03b1\u03bc\u03b5\u03bd\u03cc\u03bc\u03b5\u03bd\u03b7 \u0391\u03cd\u03be\u03b7\u03c3\u03b7 \u03a0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03c9\u03bd \u0395\u03c3\u03cc\u03b4\u03c9\u03bd \u0393\u03c5\u03bd\u03b1\u03b9\u03ba\u03b5\u03af\u03bf\u03c5 \u0391\u03b8\u03bb\u03b7\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd\">\r\n  <div class=\"td-chart-anamenomeni-afxisi-pagkosmion-esodon-gynaikeiou-athlitismou__header\">\r\n    \n<h3 class=\"td-chart-anamenomeni-afxisi-pagkosmion-esodon-gynaikeiou-athlitismou__title wp-block-heading\" id=\"anamenmeni-axisi-pagksmion-esdon-gynaikeoy-athlitismo\">\u0391\u03bd\u03b1\u03bc\u03b5\u03bd\u03cc\u03bc\u03b5\u03bd\u03b7 \u0391\u03cd\u03be\u03b7\u03c3\u03b7 \u03a0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03c9\u03bd \u0395\u03c3\u03cc\u03b4\u03c9\u03bd \u0393\u03c5\u03bd\u03b1\u03b9\u03ba\u03b5\u03af\u03bf\u03c5 \u0391\u03b8\u03bb\u03b7\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd<\/h3>\n<p class=\"td-chart-anamenomeni-afxisi-pagkosmion-esodon-gynaikeiou-athlitismou__subtitle\">\u03a0\u03b7\u03b3\u03ae: Deloitte, 2024 Sports Industry Outlook<\/p>\r\n  <\/div>\r\n  <div class=\"td-chart-anamenomeni-afxisi-pagkosmion-esodon-gynaikeiou-athlitismou__plot\">\r\n    <svg class=\"td-chart-anamenomeni-afxisi-pagkosmion-esodon-gynaikeiou-athlitismou__svg\" viewBox=\"0 0 800 400\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" role=\"img\" preserveAspectRatio=\"xMidYMid meet\">\r\n      <title>Line chart: \u0391\u03bd\u03b1\u03bc\u03b5\u03bd\u03cc\u03bc\u03b5\u03bd\u03b7 \u0391\u03cd\u03be\u03b7\u03c3\u03b7 \u03a0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03c9\u03bd \u0395\u03c3\u03cc\u03b4\u03c9\u03bd \u0393\u03c5\u03bd\u03b1\u03b9\u03ba\u03b5\u03af\u03bf\u03c5 \u0391\u03b8\u03bb\u03b7\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd (\u03c3\u03b5 \u03b4\u03b9\u03c3. $)<\/title>\r\n\r\n      <!-- Horizontal grid lines -->\r\n      <line x1=\"80\" y1=\"30\" x2=\"760\" y2=\"30\" stroke=\"#E5E5E5\" stroke-width=\"1\" stroke-dasharray=\"2 2\"><\/line>\r\n      <line x1=\"80\" y1=\"110\" x2=\"760\" y2=\"110\" stroke=\"#E5E5E5\" stroke-width=\"1\" stroke-dasharray=\"2 2\"><\/line>\r\n      <line x1=\"80\" y1=\"190\" x2=\"760\" y2=\"190\" stroke=\"#E5E5E5\" stroke-width=\"1\" stroke-dasharray=\"2 2\"><\/line>\r\n      <line x1=\"80\" y1=\"270\" x2=\"760\" y2=\"270\" stroke=\"#E5E5E5\" stroke-width=\"1\" stroke-dasharray=\"2 2\"><\/line>\r\n\r\n      <!-- Axes -->\r\n      <line x1=\"80\" y1=\"30\" x2=\"80\" y2=\"350\" stroke=\"#E5E5E5\" stroke-width=\"1\"><\/line>\r\n      <line x1=\"80\" y1=\"350\" x2=\"760\" y2=\"350\" stroke=\"#E5E5E5\" stroke-width=\"1\"><\/line>\r\n\r\n      <!-- Y-axis labels -->\r\n      <text x=\"68\" y=\"34\" text-anchor=\"end\" class=\"td-chart-anamenomeni-afxisi-pagkosmion-esodon-gynaikeiou-athlitismou__axis-label\">1,30<\/text>\r\n      <text x=\"68\" y=\"114\" text-anchor=\"end\" class=\"td-chart-anamenomeni-afxisi-pagkosmion-esodon-gynaikeiou-athlitismou__axis-label\">1,20<\/text>\r\n      <text x=\"68\" y=\"194\" text-anchor=\"end\" class=\"td-chart-anamenomeni-afxisi-pagkosmion-esodon-gynaikeiou-athlitismou__axis-label\">1,10<\/text>\r\n      <text x=\"68\" y=\"274\" text-anchor=\"end\" class=\"td-chart-anamenomeni-afxisi-pagkosmion-esodon-gynaikeiou-athlitismou__axis-label\">1,00<\/text>\r\n      <text x=\"68\" y=\"354\" text-anchor=\"end\" class=\"td-chart-anamenomeni-afxisi-pagkosmion-esodon-gynaikeiou-athlitismou__axis-label\">0,90<\/text>\r\n\r\n      <!-- X-axis labels -->\r\n      <text x=\"80\" y=\"375\" text-anchor=\"middle\" class=\"td-chart-anamenomeni-afxisi-pagkosmion-esodon-gynaikeiou-athlitismou__axis-label\">2021<\/text>\r\n      <text x=\"307\" y=\"375\" text-anchor=\"middle\" class=\"td-chart-anamenomeni-afxisi-pagkosmion-esodon-gynaikeiou-athlitismou__axis-label\">2022<\/text>\r\n      <text x=\"533\" y=\"375\" text-anchor=\"middle\" class=\"td-chart-anamenomeni-afxisi-pagkosmion-esodon-gynaikeiou-athlitismou__axis-label\">2023<\/text>\r\n      <text x=\"760\" y=\"375\" text-anchor=\"end\" class=\"td-chart-anamenomeni-afxisi-pagkosmion-esodon-gynaikeiou-athlitismou__axis-label\">2024 (\u03a0\u03c1\u03cc\u03b2\u03bb\u03b5\u03c8\u03b7)<\/text>\r\n\r\n      <!-- Line -->\r\n      <polyline points=\"80,270 307,206 533,150 760,46\" stroke=\"#FCA311\" stroke-width=\"3\" fill=\"none\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/polyline>\r\n\r\n      <!-- Data points -->\r\n      <circle cx=\"80\" cy=\"270\" r=\"5\" fill=\"#030633\" stroke=\"#FFFFFF\" stroke-width=\"2\"><\/circle>\r\n      <circle cx=\"307\" cy=\"206\" r=\"5\" fill=\"#030633\" stroke=\"#FFFFFF\" stroke-width=\"2\"><\/circle>\r\n      <circle cx=\"533\" cy=\"150\" r=\"5\" fill=\"#030633\" stroke=\"#FFFFFF\" stroke-width=\"2\"><\/circle>\r\n      <circle cx=\"760\" cy=\"46\" r=\"5\" fill=\"#030633\" stroke=\"#FFFFFF\" stroke-width=\"2\"><\/circle>\r\n\r\n      <!-- Value labels -->\r\n      <text x=\"80\" y=\"256\" text-anchor=\"middle\" class=\"td-chart-anamenomeni-afxisi-pagkosmion-esodon-gynaikeiou-athlitismou__value-label\">1,00<\/text>\r\n      <text x=\"307\" y=\"192\" text-anchor=\"middle\" class=\"td-chart-anamenomeni-afxisi-pagkosmion-esodon-gynaikeiou-athlitismou__value-label\">1,08<\/text>\r\n      <text x=\"533\" y=\"136\" text-anchor=\"middle\" class=\"td-chart-anamenomeni-afxisi-pagkosmion-esodon-gynaikeiou-athlitismou__value-label\">1,15<\/text>\r\n      <text x=\"760\" y=\"32\" text-anchor=\"end\" class=\"td-chart-anamenomeni-afxisi-pagkosmion-esodon-gynaikeiou-athlitismou__value-label\">1,28<\/text>\r\n    <\/svg>\r\n    <p class=\"td-chart-anamenomeni-afxisi-pagkosmion-esodon-gynaikeiou-athlitismou__caption\">\u0388\u03c3\u03bf\u03b4\u03b1 \u03c3\u03b5 \u03b4\u03b9\u03c3. $<\/p>\r\n  <\/div>\r\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u03b7-\u03c0\u03b1\u03bb\u03b9\u03ac-\u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1-\u03ad\u03bd\u03b1-\u03b5\u03bc\u03c0\u03cc\u03b4\u03b9\u03bf-\u03c3\u03c4\u03b7\u03bd-\u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\">\u0397 \u03c0\u03b1\u03bb\u03b9\u03ac \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1: \u0388\u03bd\u03b1 \u03b5\u03bc\u03c0\u03cc\u03b4\u03b9\u03bf \u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a0\u03b1\u03c1\u03ac \u03c4\u03b7\u03bd \u03b5\u03c5\u03b3\u03b5\u03bd\u03ae \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c0\u03b1\u03b8\u03b9\u03b1\u03c3\u03bc\u03ad\u03bd\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c4\u03b7\u03c2, \u03b7 \u03b1\u03c1\u03c7\u03b9\u03ba\u03ae \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1\u03c2 \u03b4\u03b5\u03bd \u03ba\u03b1\u03c4\u03ac\u03c6\u03b5\u03c1\u03bd\u03b5 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c4\u03c5\u03c0\u03ce\u03c3\u03b5\u03b9 \u03c4\u03bf \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03c3\u03bc\u03cc \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03c3\u03bf\u03b2\u03b1\u03c1\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 \u03c3\u03ba\u03bf\u03c0\u03bf\u03cd \u03c4\u03b7\u03c2. \u03a4\u03bf branding \u03ad\u03bc\u03bf\u03b9\u03b1\u03b6\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03bc\u03b5 \u03bc\u03b9\u03b1 \u03b5\u03c1\u03b1\u03c3\u03b9\u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03c3\u03c0\u03ac\u03b8\u03b5\u03b9\u03b1, \u03ba\u03ac\u03c4\u03b9 \u03c0\u03bf\u03c5 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03b8\u03b7\u03ba\u03b5 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03c7\u03c9\u03c1\u03af\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c3\u03ba\u03ad\u03c8\u03b7. \u0388\u03bb\u03b5\u03b9\u03c0\u03b5 \u03b7 \u03c3\u03c5\u03bd\u03bf\u03c7\u03ae, \u03bf \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc\u03c2 \u03ba\u03b1\u03b9 \u03b7 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03b4\u03cd\u03bd\u03b1\u03bc\u03b7 \u03c0\u03bf\u03c5 \u03b1\u03c0\u03b1\u03b9\u03c4\u03bf\u03cd\u03bd\u03c4\u03b1\u03bd \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b5\u03bb\u03ba\u03cd\u03c3\u03b5\u03b9 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf\u03c5\u03c2 \u03c7\u03bf\u03c1\u03b7\u03b3\u03bf\u03cd\u03c2, \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03c4\u03b5\u03af \u03bc\u03b5 \u03b5\u03c0\u03af\u03c3\u03b7\u03bc\u03bf\u03c5\u03c2 \u03c6\u03bf\u03c1\u03b5\u03af\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b5\u03c5\u03c1\u03cd\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03b2\u03ad\u03bb\u03b5\u03b9\u03ac \u03c4\u03b7\u03c2 \u03c0\u03ad\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03c3\u03b1 \u03ba\u03bf\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1. \u0397 <strong>\u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1<\/strong> \u03b4\u03b5\u03bd \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03c4\u03cc\u03c0\u03c4\u03c1\u03b9\u03b6\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03b8\u03b5\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1, \u03c4\u03b7\u03bd \u03b1\u03bd\u03b8\u03b5\u03ba\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c0\u03ac\u03b8\u03bf\u03c2 \u03c4\u03c9\u03bd \u03b1\u03b8\u03bb\u03b7\u03c4\u03c1\u03b9\u03ce\u03bd \u03c0\u03bf\u03c5 \u03b5\u03ba\u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03cd\u03c3\u03b5, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ce\u03bd\u03c4\u03b1\u03c2 \u03ad\u03bd\u03b1 \u03c7\u03ac\u03c3\u03bc\u03b1 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03c4\u03b7\u03c2 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1\u03c2. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 e-commerce brand, \u03b1\u03c5\u03c4\u03cc \u03b9\u03c3\u03bf\u03b4\u03c5\u03bd\u03b1\u03bc\u03b5\u03af \u03bc\u03b5 \u03bc\u03b9\u03b1 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b5\u03bc\u03c0\u03bd\u03ad\u03b5\u03b9 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03ae \u03bc\u03b5 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c5\u03c0\u03bf\u03b2\u03b1\u03b8\u03bc\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u03bf-\u03c3\u03c4\u03cc\u03c7\u03bf\u03c2-\u03c4\u03bf\u03c5-rebranding-\u03b1\u03c0\u03cc-\u03c4\u03b7\u03bd-\u03ba\u03bf\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1-\u03c3\u03c4\u03b7\u03bd-\u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03b1-\u03b1\u03bd\u03b1\u03b3\u03bd\u03ce\u03c1\u03b9\u03c3\u03b7\">\u039f \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03c4\u03bf\u03c5 Rebranding: \u0391\u03c0\u03cc \u03c4\u03b7\u03bd \u03ba\u03bf\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03b7\u03bd \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03b1 \u03b1\u03bd\u03b1\u03b3\u03bd\u03ce\u03c1\u03b9\u03c3\u03b7<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03b3\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03c1\u03b9\u03b6\u03b9\u03ba\u03ae \u03b1\u03bd\u03b1\u03bd\u03ad\u03c9\u03c3\u03b7 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae\u03c2 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1\u03c2 \u03ae\u03c4\u03b1\u03bd \u03c0\u03bb\u03ad\u03bf\u03bd \u03c3\u03b1\u03c6\u03ae\u03c2. \u0397 Victoria Rush \u03b1\u03c0\u03b5\u03c5\u03b8\u03cd\u03bd\u03b8\u03b7\u03ba\u03b5 \u03c3\u03c4\u03bf Fend Studio \u03bc\u03b5 \u03bc\u03b9\u03b1 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b7 \u03b5\u03bd\u03c4\u03bf\u03bb\u03ae: \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03bf\u03c5\u03bd \u03bc\u03b9\u03b1 \u03bd\u03ad\u03b1, \u03c4\u03bf\u03bb\u03bc\u03b7\u03c1\u03ae \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03c3\u03b5 \u03bd\u03b1 \u03c3\u03c4\u03b1\u03b8\u03b5\u03af \u03b5\u03c0\u03ac\u03be\u03b9\u03b1 \u03b4\u03af\u03c0\u03bb\u03b1 \u03c3\u03b5 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b1 \u03b1\u03b8\u03bb\u03b7\u03c4\u03b9\u03ba\u03ac brands. \u039f \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03b4\u03b5\u03bd \u03ae\u03c4\u03b1\u03bd \u03b1\u03c0\u03bb\u03ce\u03c2 \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03cc\u03c2. \u03a4\u03bf \u03bd\u03ad\u03bf branding \u03ad\u03c0\u03c1\u03b5\u03c0\u03b5 \u03bd\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c9\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03cc \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03af\u03c4\u03b5\u03c5\u03be\u03b7 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03c9\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ce\u03bd \u03c3\u03c4\u03cc\u03c7\u03c9\u03bd: \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03ad\u03bb\u03ba\u03c5\u03c3\u03b7 \u03c7\u03bf\u03c1\u03b7\u03b3\u03b9\u03ce\u03bd, \u03c4\u03b7\u03bd \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2, \u03c4\u03b7\u03bd \u03b5\u03bd\u03af\u03c3\u03c7\u03c5\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9, \u03c4\u03b5\u03bb\u03b9\u03ba\u03ac, \u03c4\u03b7\u03bd \u03b5\u03bd\u03b4\u03c5\u03bd\u03ac\u03bc\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c6\u03c9\u03bd\u03ae\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03b9\u03bd\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2 \u03c3\u03b5 \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03bf \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf. \u0397 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03b1\u03c5\u03c4\u03ae \u03b1\u03c0\u03b1\u03b9\u03c4\u03bf\u03cd\u03c3\u03b5 \u03bc\u03b9\u03b1 \u03b2\u03b1\u03b8\u03b9\u03ac \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b1\u03be\u03b9\u03ce\u03bd \u03c4\u03bf\u03c5 brand \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03bc\u03b5\u03c4\u03ac\u03c6\u03c1\u03b1\u03c3\u03ae \u03c4\u03bf\u03c5\u03c2 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03c3\u03c5\u03bd\u03b5\u03ba\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03b9\u03c3\u03c7\u03c5\u03c1\u03ae \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u03b7-\u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae-\u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7-\u03c4\u03b7\u03c2-fend-studio-\u03ad\u03bd\u03b1\u03c2-step-by-step-\u03bf\u03b4\u03b7\u03b3\u03cc\u03c2-\u03b3\u03b9\u03b1-\u03c4\u03bf-e-commerce-\u03c3\u03b1\u03c2\">\u0397 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 \u03c4\u03b7\u03c2 Fend Studio: \u0388\u03bd\u03b1\u03c2 Step-by-Step \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf E-commerce \u03c3\u03b1\u03c2<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b5 \u03c4\u03bf Fend Studio \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b3\u03ad\u03bd\u03bd\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 &#8220;No Woman, No Try&#8221; \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03ad\u03bd\u03b1\u03bd \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc \u03bf\u03b4\u03b7\u03b3\u03cc \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 e-commerce owner \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03b5\u03af \u03bd\u03b1 \u03c7\u03c4\u03af\u03c3\u03b5\u03b9 \u03ae \u03bd\u03b1 \u03b1\u03bd\u03b1\u03bd\u03b5\u03ce\u03c3\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5 <strong>\u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1<\/strong>. \u0397 \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 \u03b1\u03c5\u03c4\u03ae \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b8\u03b5\u03bc\u03b5\u03bb\u03b9\u03ce\u03b4\u03b7 \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b4\u03b9\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03b6\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03c4\u03bf \u03c4\u03b5\u03bb\u03b9\u03ba\u03cc \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03cc\u03bc\u03bf\u03c1\u03c6\u03bf, \u03b1\u03bb\u03bb\u03ac \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ac \u03bc\u03b5\u03bb\u03b5\u03c4\u03b7\u03bc\u03ad\u03bd\u03bf \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u03b2\u03ae\u03bc\u03b1-1-\u03ad\u03c1\u03b5\u03c5\u03bd\u03b1-\u03ba\u03b1\u03b9-\u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7-\u03c4\u03c9\u03bd-\u03b2\u03b1\u03c3\u03b9\u03ba\u03ce\u03bd-\u03b1\u03be\u03b9\u03ce\u03bd-brand-discovery\">\u0392\u03ae\u03bc\u03b1 1: \u0388\u03c1\u03b5\u03c5\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b2\u03b1\u03c3\u03b9\u03ba\u03ce\u03bd \u03b1\u03be\u03b9\u03ce\u03bd (Brand Discovery)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03ba\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03bf \u03b2\u03ae\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b2\u03b1\u03b8\u03b9\u03ac \u03ba\u03b1\u03c4\u03ac\u03b4\u03c5\u03c3\u03b7 \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03c1\u03b4\u03b9\u03ac \u03c4\u03bf\u03c5 brand. \u03a0\u03c1\u03b9\u03bd \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03c4\u03b5\u03af \u03ad\u03c3\u03c4\u03c9 \u03ba\u03b1\u03b9 \u03bc\u03af\u03b1 \u03b3\u03c1\u03b1\u03bc\u03bc\u03ae, \u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c4\u03bf\u03c5 Fend Studio \u03b1\u03c6\u03b9\u03ad\u03c1\u03c9\u03c3\u03b5 \u03c7\u03c1\u03cc\u03bd\u03bf \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03ae\u03c3\u03b5\u03b9 \u03c0\u03bb\u03ae\u03c1\u03c9\u03c2 \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae, \u03c4\u03bf \u03cc\u03c1\u03b1\u03bc\u03b1, \u03c4\u03b9\u03c2 \u03b1\u03be\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c4\u03bf\u03c5 &#8220;No Woman, No Try&#8221;. \u0391\u03c5\u03c4\u03ae \u03b7 \u03c6\u03ac\u03c3\u03b7 \u03c4\u03b7\u03c2 &#8220;\u03b1\u03bd\u03b1\u03ba\u03ac\u03bb\u03c5\u03c8\u03b7\u03c2&#8221; \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03b5\u03ba\u03c4\u03b5\u03bd\u03b5\u03af\u03c2 \u03c3\u03c5\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 stakeholders, \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c4\u03bf\u03c5 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd \u03ba\u03b1\u03b9 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03c4\u03bf\u03c5 target audience. \u0393\u03b9\u03b1 \u03c4\u03bf \u03b4\u03b9\u03ba\u03cc \u03c3\u03b1\u03c2 e-shop, \u03b1\u03bd\u03b1\u03c1\u03c9\u03c4\u03b7\u03b8\u03b5\u03af\u03c4\u03b5: \u03a0\u03bf\u03b9\u03bf \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03bb\u03cd\u03bd\u03b5\u03b9 \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03bc\u03bf\u03c5; \u03a0\u03bf\u03b9\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03b8\u03b5\u03bc\u03b5\u03bb\u03b9\u03ce\u03b4\u03b5\u03b9\u03c2 \u03b1\u03c1\u03c7\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b9\u03ad\u03c0\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03bc\u03bf\u03c5; \u03a0\u03bf\u03b9\u03b1 \u03c3\u03c5\u03bd\u03b1\u03b9\u03c3\u03b8\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b8\u03ad\u03bb\u03c9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03ba\u03b1\u03bb\u03ce \u03c3\u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03bc\u03bf\u03c5; \u0397 \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c4\u03b9\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b8\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03b5\u03b9 \u03c4\u03bf\u03bd \u03b1\u03ba\u03c1\u03bf\u03b3\u03c9\u03bd\u03b9\u03b1\u03af\u03bf \u03bb\u03af\u03b8\u03bf \u03b3\u03b9\u03b1 \u03bf\u03bb\u03cc\u03ba\u03bb\u03b7\u03c1\u03b7 \u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae branding \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03b5\u03c4\u03b5.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u03b2\u03ae\u03bc\u03b1-2-\u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2-\u03c4\u03bf\u03c5-\u03bb\u03bf\u03b3\u03bf\u03c4\u03cd\u03c0\u03bf\u03c5-\u03ba\u03b1\u03b9-\u03c4\u03b7\u03c2-\u03bf\u03c0\u03c4\u03b9\u03ba\u03ae\u03c2-\u03b3\u03bb\u03ce\u03c3\u03c3\u03b1\u03c2-visual-identity\">\u0392\u03ae\u03bc\u03b1 2: \u03a3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2 \u03c4\u03bf\u03c5 \u03bb\u03bf\u03b3\u03bf\u03c4\u03cd\u03c0\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1\u03c2 (Visual Identity)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u039c\u03b5 \u03c4\u03b1 \u03b8\u03b5\u03bc\u03ad\u03bb\u03b9\u03b1 \u03c4\u03b7\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2 \u03c3\u03c4\u03b7 \u03b8\u03ad\u03c3\u03b7 \u03c4\u03bf\u03c5\u03c2, \u03c4\u03bf \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf \u03b2\u03ae\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03bf\u03c0\u03c4\u03b9\u03ba\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7. \u0393\u03b9\u03b1 \u03c4\u03bf &#8220;No Woman, No Try&#8221;, \u03c4\u03bf Fend Studio \u03b4\u03b7\u03bc\u03b9\u03bf\u03cd\u03c1\u03b3\u03b7\u03c3\u03b5 \u03ad\u03bd\u03b1 \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf \u03c0\u03bf\u03c5 \u03b5\u03bd\u03c3\u03c9\u03bc\u03b1\u03c4\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03ba\u03af\u03bd\u03b7\u03c3\u03b7 &#8220;fend&#8221; (\u03b1\u03c0\u03ce\u03b8\u03b7\u03c3\u03b7) \u03c4\u03bf\u03c5 \u03c1\u03ac\u03b3\u03ba\u03bc\u03c0\u03b9 \u2013 \u03ad\u03bd\u03b1 \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc \u03c3\u03cd\u03bc\u03b2\u03bf\u03bb\u03bf \u03b4\u03cd\u03bd\u03b1\u03bc\u03b7\u03c2, \u03ac\u03bc\u03c5\u03bd\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2. \u0397 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c4\u03b7\u03c2 \u03c4\u03c5\u03c0\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1\u03c2 \u03ae\u03c4\u03b1\u03bd \u03b5\u03be\u03af\u03c3\u03bf\u03c5 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae: \u03b7 \u03b2\u03b1\u03c1\u03b9\u03ac \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bc\u03c0\u03b9\u03b5\u03c3\u03bc\u03ad\u03bd\u03b7 \u03b3\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03bf\u03c3\u03b5\u03b9\u03c1\u03ac Obvia \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03ba\u03b5\u03c6\u03b1\u03bb\u03af\u03b4\u03b5\u03c2 \u03b1\u03c0\u03bf\u03c0\u03bd\u03ad\u03b5\u03b9 \u03b4\u03cd\u03bd\u03b1\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b5\u03bd\u03ce \u03b7 Apoc, \u03bc\u03b9\u03b1 serif \u03b3\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03bf\u03c3\u03b5\u03b9\u03c1\u03ac, \u03c0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c4\u03b5\u03b9 \u03ba\u03cd\u03c1\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03c9\u03c1\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b9\u03b4\u03b1\u03bd\u03b9\u03ba\u03ae \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03c6\u03ae\u03b3\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b9\u03c3\u03c4\u03bf\u03c1\u03b9\u03ce\u03bd. \u0391\u03c5\u03c4\u03cc\u03c2 \u03bf \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03cd\u03c1\u03b3\u03b7\u03c3\u03b5 \u03bc\u03b9\u03b1 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1 \u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c7\u03c1\u03bf\u03bd\u03b1 \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03c3\u03bf\u03b2\u03b1\u03c1\u03ae. \u0393\u03b9\u03b1 \u03c4\u03bf e-commerce \u03c3\u03b1\u03c2, \u03b7 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03bb\u03bf\u03b3\u03bf\u03c4\u03cd\u03c0\u03bf\u03c5, \u03c7\u03c1\u03c9\u03bc\u03ac\u03c4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c4\u03c5\u03c0\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03c3\u03c5\u03bd\u03b5\u03b9\u03b4\u03b7\u03c4\u03ae \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b5\u03af \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 brand \u03c3\u03b1\u03c2 \u2013 \u03b5\u03af\u03c4\u03b5 \u03b1\u03c5\u03c4\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03c5\u03c4\u03b5\u03bb\u03ae\u03c2, \u03c0\u03b1\u03b9\u03c7\u03bd\u03b9\u03b4\u03b9\u03ac\u03c1\u03b9\u03ba\u03b7, \u03bc\u03af\u03bd\u03b9\u03bc\u03b1\u03bb \u03ae \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03cc\u03bc\u03b1. \u03a4\u03bf \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c5\u03c7\u03bd\u03ac \u03c4\u03b1 \u03c0\u03c1\u03ce\u03c4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03c0\u03bf\u03c4\u03c5\u03c0\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03bc\u03bd\u03ae\u03bc\u03b7 \u03c4\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c4\u03c9\u03bd \u03bf\u03c0\u03c4\u03b9\u03ba\u03ce\u03bd \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03c9\u03bd, \u03ba\u03b1\u03b9 \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03c4\u03bf\u03c5 \u03bb\u03bf\u03b3\u03bf\u03c4\u03cd\u03c0\u03bf\u03c5, \u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03bd\u03cc\u03c2 brand \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b5\u03c1\u03ac\u03c3\u03c4\u03b9\u03b1. \u0388\u03c1\u03b5\u03c5\u03bd\u03b5\u03c2 \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03c3\u03c5\u03bd\u03b4\u03ad\u03bf\u03c5\u03bd \u03ac\u03bc\u03b5\u03c3\u03b1 \u03c4\u03b7\u03bd \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bc\u03b9\u03b1\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 \u03bc\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ac \u03b5\u03c1\u03b5\u03b8\u03af\u03c3\u03bc\u03b1\u03c4\u03b1, \u03bc\u03b5 \u03c4\u03bf \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c7\u03c1\u03ce\u03bc\u03b1 \u03bd\u03b1 \u03ba\u03c5\u03c1\u03b9\u03b1\u03c1\u03c7\u03bf\u03cd\u03bd.<\/p>\n\n\n\n<div class=\"wp-block-greenshift-blocks-smartcode gspb-smartcode\"><div class=\"td-chart-optika-stoicheia-pou-thymountai-perissotero-oi-katanalotes\" aria-label=\"\u0393\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1: \u039f\u03c0\u03c4\u03b9\u03ba\u03ac \u03a3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u0398\u03c5\u03bc\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03bf\u03b9 \u039a\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2\">\r\n  <div class=\"td-chart-optika-stoicheia-pou-thymountai-perissotero-oi-katanalotes__header\">\r\n    \n<h3 class=\"td-chart-optika-stoicheia-pou-thymountai-perissotero-oi-katanalotes__title wp-block-heading\" id=\"optik-stoichea-poy-thymontai-perisstero-oi-katanalots\">\u039f\u03c0\u03c4\u03b9\u03ba\u03ac \u03a3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u0398\u03c5\u03bc\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03bf\u03b9 \u039a\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2<\/h3>\n<p class=\"td-chart-optika-stoicheia-pou-thymountai-perissotero-oi-katanalotes__subtitle\">\u03a0\u03b7\u03b3\u03ae: Renderforest Branding Survey<\/p>\r\n  <\/div>\r\n  <div class=\"td-chart-optika-stoicheia-pou-thymountai-perissotero-oi-katanalotes__body\">\r\n    <div class=\"td-chart-optika-stoicheia-pou-thymountai-perissotero-oi-katanalotes__svg-wrap\">\r\n      <svg class=\"td-chart-optika-stoicheia-pou-thymountai-perissotero-oi-katanalotes__svg\" viewBox=\"0 0 200 200\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" role=\"img\">\r\n        <title>Pie chart: \u039f\u03c0\u03c4\u03b9\u03ba\u03ac \u03a3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u0398\u03c5\u03bc\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03bf\u03b9 \u039a\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2<\/title>\r\n        <path d=\"M 100 100 L 100 20 A 80 80 0 0 1 124.72 176.08 Z\" fill=\"#030633\" stroke=\"#FFFFFF\" stroke-width=\"2\"><\/path>\r\n        <path d=\"M 100 100 L 124.72 176.08 A 80 80 0 0 1 23.92 75.28 Z\" fill=\"#FCA311\" stroke=\"#FFFFFF\" stroke-width=\"2\"><\/path>\r\n        <path d=\"M 100 100 L 23.92 75.28 A 80 80 0 0 1 61.46 29.90 Z\" fill=\"#555555\" stroke=\"#FFFFFF\" stroke-width=\"2\"><\/path>\r\n        <path d=\"M 100 100 L 61.46 29.90 A 80 80 0 0 1 100 20 Z\" fill=\"#E5E5E5\" stroke=\"#FFFFFF\" stroke-width=\"2\"><\/path>\r\n      <\/svg>\r\n    <\/div>\r\n    <ul class=\"td-chart-optika-stoicheia-pou-thymountai-perissotero-oi-katanalotes__legend\">\r\n      <li class=\"td-chart-optika-stoicheia-pou-thymountai-perissotero-oi-katanalotes__legend-item\">\r\n        <span class=\"td-chart-optika-stoicheia-pou-thymountai-perissotero-oi-katanalotes__legend-swatch\" data-color=\"dark\"><\/span>\r\n        <span class=\"td-chart-optika-stoicheia-pou-thymountai-perissotero-oi-katanalotes__legend-label\">\u039b\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf<\/span>\r\n        <span class=\"td-chart-optika-stoicheia-pou-thymountai-perissotero-oi-katanalotes__legend-value\">45%<\/span>\r\n      <\/li>\r\n      <li class=\"td-chart-optika-stoicheia-pou-thymountai-perissotero-oi-katanalotes__legend-item\">\r\n        <span class=\"td-chart-optika-stoicheia-pou-thymountai-perissotero-oi-katanalotes__legend-swatch\" data-color=\"primary\"><\/span>\r\n        <span class=\"td-chart-optika-stoicheia-pou-thymountai-perissotero-oi-katanalotes__legend-label\">\u03a7\u03c1\u03ce\u03bc\u03b1\u03c4\u03b1<\/span>\r\n        <span class=\"td-chart-optika-stoicheia-pou-thymountai-perissotero-oi-katanalotes__legend-value\">35%<\/span>\r\n      <\/li>\r\n      <li class=\"td-chart-optika-stoicheia-pou-thymountai-perissotero-oi-katanalotes__legend-item\">\r\n        <span class=\"td-chart-optika-stoicheia-pou-thymountai-perissotero-oi-katanalotes__legend-swatch\" data-color=\"medium\"><\/span>\r\n        <span class=\"td-chart-optika-stoicheia-pou-thymountai-perissotero-oi-katanalotes__legend-label\">\u03a4\u03c5\u03c0\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1<\/span>\r\n        <span class=\"td-chart-optika-stoicheia-pou-thymountai-perissotero-oi-katanalotes__legend-value\">12%<\/span>\r\n      <\/li>\r\n      <li class=\"td-chart-optika-stoicheia-pou-thymountai-perissotero-oi-katanalotes__legend-item\">\r\n        <span class=\"td-chart-optika-stoicheia-pou-thymountai-perissotero-oi-katanalotes__legend-swatch\" data-color=\"gray\"><\/span>\r\n        <span class=\"td-chart-optika-stoicheia-pou-thymountai-perissotero-oi-katanalotes__legend-label\">\u03a3\u03c7\u03ae\u03bc\u03b1\u03c4\u03b1\/\u0395\u03b9\u03ba\u03cc\u03bd\u03b5\u03c2<\/span>\r\n        <span class=\"td-chart-optika-stoicheia-pou-thymountai-perissotero-oi-katanalotes__legend-value\">8%<\/span>\r\n      <\/li>\r\n    <\/ul>\r\n  <\/div>\r\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u03b2\u03ae\u03bc\u03b1-3-\u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7-\u03b5\u03c5\u03ad\u03bb\u03b9\u03ba\u03c4\u03c9\u03bd-brand-assets\">\u0392\u03ae\u03bc\u03b1 3: \u0391\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03b5\u03c5\u03ad\u03bb\u03b9\u03ba\u03c4\u03c9\u03bd Brand Assets<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a3\u03c4\u03b7 \u03c3\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ae \u03c0\u03bf\u03bb\u03c5\u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03ba\u03ae \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1, \u03bc\u03b9\u03b1 \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03b7 <strong>\u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1<\/strong> \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c5\u03ad\u03bb\u03b9\u03ba\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03c3\u03b9\u03bc\u03b7. \u03a4\u03bf Fend Studio \u03b4\u03b5\u03bd \u03c0\u03b1\u03c1\u03ad\u03b4\u03c9\u03c3\u03b5 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03ad\u03bd\u03b1 \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf, \u03b1\u03bb\u03bb\u03ac \u03ad\u03bd\u03b1 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2. \u0394\u03b7\u03bc\u03b9\u03bf\u03cd\u03c1\u03b3\u03b7\u03c3\u03b1\u03bd \u03ad\u03bd\u03b1 \u03c3\u03b5\u03c4 \u03b1\u03c0\u03cc \u03b4\u03b5\u03c5\u03c4\u03b5\u03c1\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1 \u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1, \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf &#8220;play icon&#8221; \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ad\u03c1\u03c7\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03c3\u03c7\u03ae\u03bc\u03b1 \u03c4\u03bf\u03c5 &#8220;fend&#8221; \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03bc\u03c0\u03ac\u03bb\u03b1 \u03c4\u03bf\u03c5 \u03c1\u03ac\u03b3\u03ba\u03bc\u03c0\u03b9, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03cc\u03c4\u03c5\u03c0\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b1 social media, \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03ac\u03bb\u03bb\u03bf \u03c5\u03bb\u03b9\u03ba\u03cc. \u0391\u03c5\u03c4\u03ac \u03c4\u03b1 &#8220;brand assets&#8221; \u03b4\u03b9\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7 \u03c3\u03c5\u03bd\u03bf\u03c7\u03ae \u03c4\u03b7\u03c2 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1\u03c2 \u03c3\u03b5 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u2013 \u03b1\u03c0\u03cc \u03c4\u03bf Instagram post \u03ba\u03b1\u03b9 \u03c4\u03bf e-shop banner \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c4\u03b7 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf email newsletter. \u0393\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 e-commerce owners, \u03b1\u03c5\u03c4\u03cc \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03b5\u03bd\u03cc\u03c2 brand guide \u03c0\u03bf\u03c5 \u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03b6\u03b5\u03b9 \u03c0\u03ce\u03c2 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03c4\u03bf \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf, \u03c0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03b3\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03bf\u03c3\u03b5\u03b9\u03c1\u03ad\u03c2, \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03cd\u03c6\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1\u03c2, \u03b5\u03be\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03bc\u03b9\u03b1 \u03bf\u03bc\u03bf\u03b9\u03cc\u03bc\u03bf\u03c1\u03c6\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03c0\u03b1\u03bd\u03c4\u03bf\u03cd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u03c4\u03b1-\u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1-\u03c0\u03ce\u03c2-\u03c4\u03bf-rebranding-\u03b5\u03bd\u03af\u03c3\u03c7\u03c5\u03c3\u03b5-\u03c4\u03b7\u03bd-\u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae\">\u03a4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1: \u03a0\u03ce\u03c2 \u03c4\u03bf Rebranding \u03b5\u03bd\u03af\u03c3\u03c7\u03c5\u03c3\u03b5 \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2 \u03ae\u03c4\u03b1\u03bd \u03bc\u03b9\u03b1 \u03b4\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03bc\u03b5\u03c4\u03b1\u03bc\u03cc\u03c1\u03c6\u03c9\u03c3\u03b7. \u0397 \u03bd\u03ad\u03b1 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 &#8220;No Woman, No Try&#8221; \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bb\u03ad\u03bf\u03bd \u03c4\u03bf\u03bb\u03bc\u03b7\u03c1\u03ae, \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03b1\u03c0\u03cc\u03bb\u03c5\u03c4\u03b1 \u03b5\u03c5\u03b8\u03c5\u03b3\u03c1\u03b1\u03bc\u03bc\u03b9\u03c3\u03bc\u03ad\u03bd\u03b7 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03c3\u03bc\u03cc \u03c4\u03b7\u03c2 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae\u03c2 \u03c4\u03bf\u03c5. \u0391\u03c5\u03c4\u03ae \u03b7 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03b1\u03b2\u03ac\u03b8\u03bc\u03b9\u03c3\u03b7 \u03b4\u03b5\u03bd \u03ae\u03c4\u03b1\u03bd \u03b1\u03c0\u03bb\u03ce\u03c2 \u03b5\u03c0\u03b9\u03c6\u03b1\u03bd\u03b5\u03b9\u03b1\u03ba\u03ae. \u0388\u03b4\u03c9\u03c3\u03b5 \u03c3\u03c4\u03b7\u03bd \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03c4\u03b7\u03bd \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03ba\u03cd\u03c1\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03b1\u03b6\u03cc\u03c4\u03b1\u03bd \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b5\u03b3\u03b3\u03af\u03c3\u03b5\u03b9 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf\u03c5\u03c2 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u03ba\u03b1\u03b9 \u03c7\u03bf\u03c1\u03b7\u03b3\u03bf\u03cd\u03c2, \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03bf\u03bd\u03c4\u03ac\u03c2 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc \u03bc\u03b9\u03b1 grassroots \u03c0\u03c1\u03c9\u03c4\u03bf\u03b2\u03bf\u03c5\u03bb\u03af\u03b1 \u03c3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03c3\u03bf\u03b2\u03b1\u03c1\u03cc \u03c0\u03b1\u03af\u03ba\u03c4\u03b7 \u03c3\u03c4\u03bf\u03bd \u03c7\u03ce\u03c1\u03bf \u03c4\u03bf\u03c5 \u03b1\u03b8\u03bb\u03b7\u03c4\u03b9\u03ba\u03bf\u03cd marketing. \u0397 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ae \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03b5\u03bd\u03af\u03c3\u03c7\u03c5\u03c3\u03b5 \u03c4\u03b7\u03bd \u03b1\u03af\u03c3\u03b8\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03ba\u03bf\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2, \u03ad\u03ba\u03b1\u03bd\u03b5 \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c0\u03b9\u03bf \u03b5\u03bb\u03ba\u03c5\u03c3\u03c4\u03b9\u03ba\u03cc \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b9\u03bc\u03bf, \u03ba\u03b1\u03b9 \u03c4\u03b5\u03bb\u03b9\u03ba\u03ac, \u03ad\u03b4\u03c9\u03c3\u03b5 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c6\u03c9\u03bd\u03ae \u03c3\u03c4\u03b9\u03c2 \u03b1\u03b8\u03bb\u03ae\u03c4\u03c1\u03b9\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03ba\u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b5\u03af. \u03a4\u03bf rebranding \u03bb\u03b5\u03b9\u03c4\u03bf\u03cd\u03c1\u03b3\u03b7\u03c3\u03b5 \u03c9\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bb\u03cd\u03c4\u03b7\u03c2, \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c3\u03c4\u03bf brand \u03bd\u03b1 \u03b5\u03ba\u03c0\u03bb\u03b7\u03c1\u03ce\u03c3\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03ad\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b5\u03c5\u03c1\u03cd\u03bd\u03b5\u03b9 \u03c4\u03bf\u03bd \u03b8\u03b5\u03c4\u03b9\u03ba\u03cc \u03c4\u03bf\u03c5 \u03b1\u03bd\u03c4\u03af\u03ba\u03c4\u03c5\u03c0\u03bf.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2-\u03c4\u03b1-\u03b4\u03b9\u03b4\u03ac\u03b3\u03bc\u03b1\u03c4\u03b1-\u03c3\u03c4\u03bf-\u03b4\u03b9\u03ba\u03cc-\u03c3\u03b1\u03c2-e-shop\">\u0395\u03c6\u03b1\u03c1\u03bc\u03cc\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b1 \u03b4\u03b9\u03b4\u03ac\u03b3\u03bc\u03b1\u03c4\u03b1 \u03c3\u03c4\u03bf \u03b4\u03b9\u03ba\u03cc \u03c3\u03b1\u03c2 E-shop<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1 \u03c4\u03bf\u03c5 &#8220;No Woman, No Try&#8221; \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c0\u03bf\u03bb\u03cd\u03c4\u03b9\u03bc\u03b1 \u03b4\u03b9\u03b4\u03ac\u03b3\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b7 e-shop. \u0397 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03ba\u03b1\u03bb\u03bf\u03b5\u03ba\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03ad\u03bd\u03b7 <strong>\u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1<\/strong> \u03b4\u03b5\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03c0\u03bf\u03bb\u03c5\u03c4\u03ad\u03bb\u03b5\u03b9\u03b1, \u03b1\u03bb\u03bb\u03ac \u03b1\u03bd\u03b1\u03b3\u03ba\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b1\u03b3\u03bf\u03c1\u03ac \u03c4\u03bf\u03c5 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1. \u039e\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03bf\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03bc\u03b5 \u03c3\u03b1\u03c6\u03ae\u03bd\u03b5\u03b9\u03b1 \u03c4\u03bf\u03bd \u03c3\u03ba\u03bf\u03c0\u03cc \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03b1\u03be\u03af\u03b5\u03c2 \u03c3\u03b1\u03c2. \u039c\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03c4\u03b5 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c4\u03b9\u03c2 \u03b1\u03be\u03af\u03b5\u03c2 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03c3\u03c5\u03bd\u03b5\u03ba\u03c4\u03b9\u03ba\u03ae \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1 \u03c0\u03bf\u03c5 \u03bc\u03b9\u03bb\u03ac\u03b5\u03b9 \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03c3\u03c4\u03bf \u03b9\u03b4\u03b1\u03bd\u03b9\u03ba\u03cc \u03c3\u03b1\u03c2 \u03ba\u03bf\u03b9\u03bd\u03cc. \u0391\u03bd\u03b1\u03c0\u03c4\u03cd\u03be\u03c4\u03b5 \u03ad\u03bd\u03b1 \u03b5\u03c5\u03ad\u03bb\u03b9\u03ba\u03c4\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03b1\u03c0\u03cc brand assets \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c3\u03b1\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c8\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03ae\u03c3\u03b5\u03c4\u03b5 \u03bc\u03b9\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ae \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03b5\u03c0\u03b1\u03c6\u03ae\u03c2 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7. \u0398\u03c5\u03bc\u03b7\u03b8\u03b5\u03af\u03c4\u03b5, \u03c4\u03bf brand \u03c3\u03b1\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1 \u03c0\u03bf\u03c5 \u03bb\u03ad\u03c4\u03b5. \u03a6\u03c1\u03bf\u03bd\u03c4\u03af\u03c3\u03c4\u03b5 \u03b7 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03c4\u03b7\u03c2 \u03b1\u03c6\u03ae\u03b3\u03b7\u03c3\u03b7 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03cc\u03c3\u03bf \u03b9\u03c3\u03c7\u03c5\u03c1\u03ae \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03bd\u03b5\u03c5\u03c3\u03bc\u03ad\u03bd\u03b7 \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03bf\u03c5\u03bb\u03ac\u03c4\u03b5. \u039c\u03cc\u03bd\u03bf \u03c4\u03cc\u03c4\u03b5 \u03b8\u03b1 \u03ba\u03b1\u03c4\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03c7\u03c4\u03af\u03c3\u03b5\u03c4\u03b5 \u03cc\u03c7\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7, \u03b1\u03bb\u03bb\u03ac \u03bc\u03b9\u03b1 \u03bc\u03ac\u03c1\u03ba\u03b1 \u03c0\u03bf\u03c5 \u03bf\u03b9 \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03b9 \u03b1\u03b3\u03b1\u03c0\u03bf\u03cd\u03bd, \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03b5\u03bd\u03b5\u03c1\u03b3\u03ac.<\/p>\n\n\n<!-- td-content-rankmath-enhancer:faq:start -->\n\n\n<p class=\"wp-block-paragraph\"><strong>\u03a7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf\u03b9 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03bc\u03bf\u03b9:<\/strong> \u0393\u03b9\u03b1 \u03b2\u03b1\u03b8\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b4\u03b5\u03af\u03c4\u03b5 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 <a href=\"https:\/\/twodots.gr\/seo\/\">SEO<\/a> <a href=\"https:\/\/twodots.gr\/kataskevi-istoselidon\/\">\u03ba\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03ae \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd<\/a> <a href=\"https:\/\/twodots.gr\/kataskevi-eshop\/\">\u03ba\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03ae eshop<\/a>. \u0393\u03b9\u03b1 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ad\u03c2 \u03bf\u03b4\u03b7\u03b3\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b2\u03ad\u03bb\u03c4\u03b9\u03c3\u03c4\u03b5\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03c3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03b5\u03c5\u03c4\u03b5\u03af\u03c4\u03b5 \u03c4\u03bf <a href=\"https:\/\/developers.google.com\/search\/docs\" target=\"_blank\" rel=\"noopener\">Google Search Central<\/a>.<\/p>\n\n\n\n<style>\n.td-faq-section {\n  margin: 40px 0 28px;\n  padding: 28px;\n  border: 1px solid #E5E5E5;\n  border-radius: 12px;\n  background: #FFFFFF;\n  box-shadow: 0 4px 20px rgba(3,6,51,0.08);\n}\n.td-faq-section h2 {\n  margin: 0 0 18px 0;\n  color: #030633;\n  font-size: 24px;\n  font-weight: 700;\n}\n.td-faq-item {\n  border: 1px solid #E5E5E5;\n  border-radius: 10px;\n  margin: 12px 0;\n  background: #FFFFFF;\n  overflow: hidden;\n}\n.td-faq-item summary {\n  cursor: pointer;\n  padding: 16px 18px;\n  color: #030633;\n  font-weight: 700;\n  background: #FED7AA;\n}\n.td-faq-item[open] summary {\n  background: #FCA311;\n}\n.td-faq-item p {\n  margin: 0;\n  padding: 16px 18px 18px;\n  color: #555555;\n  border-top: 1px solid #E5E5E5;\n}\n@media (max-width: 480px) {\n  .td-faq-section { padding: 18px; }\n  .td-faq-section h2 { font-size: 21px; }\n}\n<\/style>\n<section class=\"td-faq-section\" aria-label=\"\u03a3\u03c5\u03c7\u03bd\u03ad\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2\">\n  <h2>\u03a3\u03c5\u03c7\u03bd\u03ad\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2<\/h2>\n  <details class=\"td-faq-item\" id=\"faq-1\">\n    <summary>\u03a0\u03bf\u03b9\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc \u03b8\u03ad\u03bc\u03b1 \u03c4\u03bf\u03c5 \u03ac\u03c1\u03b8\u03c1\u03bf\u03c5 \u03b3\u03b9\u03b1 \u0395\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae \u03a4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1;<\/summary>\n    <p>\u03a3\u03c4\u03bf\u03bd \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf, \u03ba\u03bf\u03c1\u03b5\u03c3\u03bc\u03ad\u03bd\u03bf \u03ba\u03cc\u03c3\u03bc\u03bf \u03c4\u03bf\u03c5 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03bf\u03cd \u03b5\u03bc\u03c0\u03bf\u03c1\u03af\u03bf\u03c5, \u03c0\u03bf\u03bb\u03bb\u03bf\u03af \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b5\u03c2 e-shop \u03b5\u03c3\u03c4\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd \u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c3\u03b5 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf\u03c5\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf conversion rate, \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 (CAC) \u03ba\u03b1\u03b9 \u03b7 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c4\u03bf\u03c5 site.<\/p>\n  <\/details>\n  <details class=\"td-faq-item\" id=\"faq-2\">\n    <summary>\u03a4\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03c9 \u03b3\u03b9\u03b1 \u0395\u03b9\u03c3\u03b1\u03b3\u03c9\u03b3\u03ae: \u0393\u03b9\u03b1\u03c4\u03af \u03b7 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf;<\/summary>\n    <p>\u03a3\u03c4\u03bf\u03bd \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf, \u03ba\u03bf\u03c1\u03b5\u03c3\u03bc\u03ad\u03bd\u03bf \u03ba\u03cc\u03c3\u03bc\u03bf \u03c4\u03bf\u03c5 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03bf\u03cd \u03b5\u03bc\u03c0\u03bf\u03c1\u03af\u03bf\u03c5, \u03c0\u03bf\u03bb\u03bb\u03bf\u03af \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b5\u03c2 e-shop \u03b5\u03c3\u03c4\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd \u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c3\u03b5 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf\u03c5\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf conversion rate, \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 (CAC) \u03ba\u03b1\u03b9 \u03b7 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c4\u03bf\u03c5 site.<\/p>\n  <\/details>\n  <details class=\"td-faq-item\" id=\"faq-3\">\n    <summary>\u03a4\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03c9 \u03b3\u03b9\u03b1 \u0397 \u0394\u03cd\u03bd\u03b1\u03bc\u03b7 \u03c4\u03bf\u03c5 Purpose-Driven Branding;<\/summary>\n    <p>\u0391\u03c5\u03c4\u03ac \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03b7 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae branding \u03c0\u03bf\u03c5 \u03c5\u03c0\u03b5\u03c1\u03b2\u03b1\u03af\u03bd\u03b5\u03b9 \u03c4\u03bf \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03cc \u03ba\u03ad\u03c1\u03b4\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03b3\u03ba\u03b1\u03bb\u03b9\u03ac\u03b6\u03b5\u03b9 \u03ad\u03bd\u03b1\u03bd \u03b1\u03bd\u03ce\u03c4\u03b5\u03c1\u03bf \u03c3\u03ba\u03bf\u03c0\u03cc \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03bc\u03b9\u03b1 \u03b7\u03b8\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae, \u03b1\u03bb\u03bb\u03ac \u03bc\u03b9\u03b1 \u03ad\u03be\u03c5\u03c0\u03bd\u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03ba\u03af\u03bd\u03b7\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c3\u03b5 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9.<\/p>\n  <\/details>\n  <details class=\"td-faq-item\" id=\"faq-4\">\n    <summary>\u03a4\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03c9 \u03b3\u03b9\u03b1 The Case Study: &quot;No Woman, No Try&quot; &#8211; \u0397 \u03c0\u03c1\u03cc\u03ba\u03bb\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b7 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03b3\u03b9\u03b1 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae;<\/summary>\n    <p>\u0388\u03bd\u03b1 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03bc\u03b5\u03c4\u03b1\u03bc\u03bf\u03c1\u03c6\u03c9\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b4\u03cd\u03bd\u03b1\u03bc\u03b7\u03c2 \u03c4\u03bf\u03c5 rebranding \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1\u03c2 &quot;No Woman, No Try&quot;.<\/p>\n  <\/details>\n<\/section>\n\n\n<!-- td-content-rankmath-enhancer:faq:end -->\n","protected":false},"excerpt":{"rendered":"<p>The women&#039;s rugby platform No Woman No Try is renewed by Fend Studio: a practical guide to Corporate Identity, with FAQ, chart, useful links 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