{"id":69167,"date":"2026-05-06T14:50:24","date_gmt":"2026-05-06T11:50:24","guid":{"rendered":"https:\/\/twodots.gr\/?p=69167"},"modified":"2026-05-06T14:50:24","modified_gmt":"2026-05-06T11:50:24","slug":"the-epistemology-of-the-apotelesmatics-of-the-timology","status":"publish","type":"post","link":"https:\/\/twodots.gr\/en\/i-epistimi-piso-apo-tin-apotelesmatiki-timologisi\/","title":{"rendered":"The science behind effective pricing"},"content":{"rendered":"<h2>\u0393\u03b9\u03b1\u03c4\u03af \u03b7 \u03c4\u03b9\u03bc\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03b1\u03c0\u03bb\u03ae \u03b1\u03c1\u03b9\u03b8\u03bc\u03b7\u03c4\u03b9\u03ba\u03ae<\/h2><p>\u0397 \u03c4\u03b9\u03bc\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03c3\u03b5 \u03ad\u03bd\u03b1 e-shop \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 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\u03c4\u03b9\u03bc\u03ae \u03b4\u03b9\u03b1\u03b3\u03c1\u03b1\u03bc\u03bc\u03ad\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03bd\u03ad\u03b1 \u03c4\u03b9\u03bc\u03ae \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7, \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03c4\u03bf price anchoring. \u0391\u03bd \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c6\u03bf\u03c1\u03b9\u03ba\u03ac \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bb\u03b9\u03c2 \u03c3\u03c4\u03bf checkout, \u03b7 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9, \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b9 \u03b1\u03bd \u03b7 \u03c4\u03b5\u03bb\u03b9\u03ba\u03ae \u03c4\u03b9\u03bc\u03ae \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae. \u0393\u03b9\u2019 \u03b1\u03c5\u03c4\u03cc \u03b7 \u03c4\u03b9\u03bc\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 e-shop \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b1\u03b6\u03af \u03bc\u03b5 \u03c4\u03bf UX, \u03c4\u03bf merchandising, \u03c4\u03b9\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 performance marketing.<\/p><p>\u03a3\u03c4\u03b7\u03bd \u03c0\u03c1\u03ac\u03be\u03b7, \u03bf\u03b9 \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b5\u03c2 e-shop \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03c4\u03b7\u03bd \u03c4\u03b9\u03bc\u03ae \u03c9\u03c2 \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c4\u03b9\u03bc\u03ae \u03c9\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1. \u0397 \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03bf margin. \u0397 \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03af\u03bb\u03b7\u03c8\u03b7. \u03a4\u03bf perceived value \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b1\u03bd \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bb\u03b1\u03b2\u03b1\u03af\u03bd\u03b5\u03b9 \u03c4\u03b9 \u03ba\u03b5\u03c1\u03b4\u03af\u03b6\u03b5\u03b9: \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03c5\u03bb\u03b9\u03ba\u03ac, \u03b5\u03b3\u03b3\u03cd\u03b7\u03c3\u03b7, \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7 \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7, \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7, \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03b5\u03b9\u03be\u03b7, \u03b4\u03c9\u03c1\u03b5\u03ac\u03bd \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ad\u03c2 \u03ae \u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1. \u0388\u03bd\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03c3\u03c4\u03b1 49\u20ac \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03ba\u03c1\u03b9\u03b2\u03cc \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03c6\u03c4\u03c9\u03c7\u03ae \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2, \u03b1\u03bb\u03bb\u03ac \u03b4\u03af\u03ba\u03b1\u03b9\u03bf \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03bc\u03b5 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ad\u03c2 \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b5\u03c2, reviews, \u03c3\u03c5\u03b3\u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ac \u03c0\u03bb\u03b5\u03bf\u03bd\u03b5\u03ba\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1, video \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c6\u03b1\u03bd\u03ae \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ce\u03bd. \u0397 \u03c4\u03b9\u03bc\u03ae \u03b4\u03b5\u03bd \u03c0\u03b5\u03af\u03b8\u03b5\u03b9 \u03bc\u03cc\u03bd\u03b7 \u03c4\u03b7\u03c2\u00b7 \u03c0\u03b5\u03af\u03b8\u03b5\u03b9 \u03cc\u03c4\u03b1\u03bd \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1.<\/p><h3>Charm pricing: \u03b3\u03b9\u03b1\u03c4\u03af \u03c4\u03bf 9 \u03b5\u03be\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03bd\u03b1 \u03b4\u03bf\u03c5\u03bb\u03b5\u03cd\u03b5\u03b9<\/h3><p>\u03a4\u03bf charm pricing, \u03b4\u03b7\u03bb\u03b1\u03b4\u03ae \u03bf\u03b9 \u03c4\u03b9\u03bc\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03c4\u03b5\u03bb\u03b5\u03b9\u03ce\u03bd\u03bf\u03c5\u03bd \u03c3\u03b5 9, 99 \u03ae 95, \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03bc\u03af\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c0\u03b9\u03bf \u03b3\u03bd\u03c9\u03c3\u03c4\u03ad\u03c2 \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c3\u03c4\u03ae\u03bc\u03b7 \u03c4\u03b7\u03c2 \u03c4\u03b9\u03bc\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7\u03c2. \u0394\u03b5\u03bd \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03bc\u03b1\u03b3\u03b9\u03ba\u03ac, \u03bf\u03cd\u03c4\u03b5 \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 brand. \u039b\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03ba\u03c5\u03c1\u03af\u03c9\u03c2 \u03cc\u03c4\u03b1\u03bd \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03b9 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03cc\u03c4\u03b1\u03bd \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03cc\u03c0\u03bf\u03c5 \u03b7 \u03b1\u03af\u03c3\u03b8\u03b7\u03c3\u03b7 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b1\u03c2 \u03c0\u03b1\u03af\u03b6\u03b5\u03b9 \u03c1\u03cc\u03bb\u03bf. \u039a\u03bb\u03b1\u03c3\u03b9\u03ba\u03ae \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c4\u03c9\u03bd Anderson \u03ba\u03b1\u03b9 Simester \u03c3\u03b5 \u03ba\u03b1\u03c4\u03b1\u03bb\u03cc\u03b3\u03bf\u03c5\u03c2 \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03ae\u03c2 \u03ad\u03b4\u03b5\u03b9\u03be\u03b5 \u03cc\u03c4\u03b9, \u03c3\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf test \u03b3\u03c5\u03bd\u03b1\u03b9\u03ba\u03b5\u03af\u03bf\u03c5 \u03c1\u03bf\u03cd\u03c7\u03bf\u03c5, \u03b7 \u03c4\u03b9\u03bc\u03ae \u03c4\u03c9\u03bd 39 \u03b4\u03bf\u03bb\u03b1\u03c1\u03af\u03c9\u03bd \u03b4\u03b7\u03bc\u03b9\u03bf\u03cd\u03c1\u03b3\u03b7\u03c3\u03b5 24% \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c4\u03b9\u03bc\u03ae \u03c4\u03c9\u03bd 34 \u03b4\u03bf\u03bb\u03b1\u03c1\u03af\u03c9\u03bd. \u03a4\u03bf \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd \u03b5\u03b4\u03ce \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf \u03b1\u03ba\u03c1\u03b9\u03b2\u03cc\u03c4\u03b5\u03c1\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03c0\u03bf\u03cd\u03bb\u03b7\u03c3\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03cc \u03c4\u03bf \u03c6\u03b8\u03b7\u03bd\u03cc\u03c4\u03b5\u03c1\u03bf, \u03b1\u03bb\u03bb\u03ac \u03cc\u03c4\u03b9 \u03c4\u03bf \u03c4\u03b5\u03bb\u03b5\u03af\u03c9\u03bc\u03b1 \u03c3\u03b5 9 \u03bb\u03b5\u03b9\u03c4\u03bf\u03cd\u03c1\u03b3\u03b7\u03c3\u03b5 \u03c9\u03c2 \u03c3\u03ae\u03bc\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac\u03c2.<\/p><p>\u038c\u03c0\u03c9\u03c2 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1, \u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ac \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b8\u03b5\u03c9\u03c1\u03b7\u03c4\u03b9\u03ba\u03ae. \u0397 \u03c4\u03b9\u03bc\u03ae \u03bc\u03b5 \u03ba\u03b1\u03c4\u03ac\u03bb\u03b7\u03be\u03b7 \u03c3\u03b5 9 \u03bf\u03b4\u03ae\u03b3\u03b7\u03c3\u03b5 \u03c3\u03b5 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03c3\u03c4\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03c0\u03b5\u03af\u03c1\u03b1\u03bc\u03b1, \u03ba\u03ac\u03c4\u03b9 \u03c0\u03bf\u03c5 \u03b1\u03be\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03bf\u03ba\u03b9\u03bc\u03b1\u03c3\u03c4\u03b5\u03af \u03c0\u03c1\u03bf\u03c3\u03b5\u03ba\u03c4\u03b9\u03ba\u03ac \u03c3\u03b5 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03cc\u03c0\u03c9\u03c2 fashion, accessories, beauty, home goods \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 impulse buying.<\/p>\n<style>\n.td-chart-epdrasi-tims-me-katlixi-9-sti-ztisi {\n  max-width: 100%;\n  background: #FFFFFF;\n  border-radius: 12px;\n  box-shadow: 0 4px 20px rgba(3,6,51,0.08);\n  padding: 28px;\n  margin: 32px 0;\n  border: 1px solid #E5E5E5;\n  color: #030633;\n}\n.td-chart-epdrasi-tims-me-katlixi-9-sti-ztisi * { box-sizing: border-box; transition: 0.2s ease; }\n.td-chart-epdrasi-tims-me-katlixi-9-sti-ztisi-header h3 {\n  font-size: 22px;\n  font-weight: 700;\n  color: #030633;\n  letter-spacing: -0.01em;\n  margin: 0 0 6px 0;\n}\n.td-chart-epdrasi-tims-me-katlixi-9-sti-ztisi-header p {\n  font-size: 14px;\n  font-weight: 400;\n  color: #555555;\n  margin: 0 0 24px 0;\n}\n@media (max-width: 768px) {\n  .td-chart-epdrasi-tims-me-katlixi-9-sti-ztisi { padding: 22px; }\n}\n@media (max-width: 480px) {\n  .td-chart-epdrasi-tims-me-katlixi-9-sti-ztisi { padding: 18px; }\n  .td-chart-epdrasi-tims-me-katlixi-9-sti-ztisi-header h3 { font-size: 19px; }\n  .td-chart-epdrasi-tims-me-katlixi-9-sti-ztisi-header p { font-size: 13px; }\n}\n.td-chart-epdrasi-tims-me-katlixi-9-sti-ztisi-bar-body {\n  min-height: 290px;\n  display: flex;\n  align-items: flex-end;\n  gap: 18px;\n  border-bottom: 2px solid #030633;\n  padding: 18px 8px 0;\n}\n.td-chart-epdrasi-tims-me-katlixi-9-sti-ztisi-bar-item {\n  flex: 1;\n  min-width: 74px;\n  height: 250px;\n  display: flex;\n  flex-direction: column;\n  align-items: center;\n  justify-content: flex-end;\n  gap: 8px;\n}\n.td-chart-epdrasi-tims-me-katlixi-9-sti-ztisi-value {\n  font-size: 14px;\n  font-weight: 600;\n  color: #030633;\n}\n.td-chart-epdrasi-tims-me-katlixi-9-sti-ztisi-bar {\n  width: 48px;\n  max-height: 220px;\n  border-radius: 8px 8px 0 0;\n}\n.td-chart-epdrasi-tims-me-katlixi-9-sti-ztisi-bar:hover { background: #030633; }\n.td-chart-epdrasi-tims-me-katlixi-9-sti-ztisi-label {\n  min-height: 38px;\n  font-size: 13px;\n  color: #555555;\n  text-align: center;\n}\n.td-chart-epdrasi-tims-me-katlixi-9-sti-ztisi-bar-0 { height: 80.65%; background: #FCA311; }\n.td-chart-epdrasi-tims-me-katlixi-9-sti-ztisi-bar-1 { height: 100.0%; background: #030633; }\n@media (max-width: 768px) {\n  .td-chart-epdrasi-tims-me-katlixi-9-sti-ztisi-bar-body { gap: 10px; overflow-x: auto; }\n  .td-chart-epdrasi-tims-me-katlixi-9-sti-ztisi-bar-item { min-width: 68px; }\n}\n@media (max-width: 480px) {\n  .td-chart-epdrasi-tims-me-katlixi-9-sti-ztisi-bar { width: 36px; }\n  .td-chart-epdrasi-tims-me-katlixi-9-sti-ztisi-label { font-size: 12px; }\n}\n<\/style>\n<div class=\"td-chart-epdrasi-tims-me-katlixi-9-sti-ztisi\" role=\"img\" aria-label=\"\u0393\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1: \u0395\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03c4\u03b9\u03bc\u03ae\u03c2 \u03bc\u03b5 \u03ba\u03b1\u03c4\u03ac\u03bb\u03b7\u03be\u03b7 9 \u03c3\u03c4\u03b7 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\">\n  <div class=\"td-chart-epdrasi-tims-me-katlixi-9-sti-ztisi-header\">\n    <h3>\u0395\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03c4\u03b9\u03bc\u03ae\u03c2 \u03bc\u03b5 \u03ba\u03b1\u03c4\u03ac\u03bb\u03b7\u03be\u03b7 9 \u03c3\u03c4\u03b7 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7<\/h3>\n    <p>\u03a0\u03b7\u03b3\u03ae: Anderson &amp; Simester, Effects of $9 Price Endings on Retail Sales<\/p>\n  <\/div>\n  <div class=\"td-chart-epdrasi-tims-me-katlixi-9-sti-ztisi-body td-chart-epdrasi-tims-me-katlixi-9-sti-ztisi-bar-body\">\n    <div class=\"td-chart-epdrasi-tims-me-katlixi-9-sti-ztisi-bar-item\">\n      <div class=\"td-chart-epdrasi-tims-me-katlixi-9-sti-ztisi-value\">100index<\/div>\n      <div class=\"td-chart-epdrasi-tims-me-katlixi-9-sti-ztisi-bar td-chart-epdrasi-tims-me-katlixi-9-sti-ztisi-bar-0\" role=\"meter\" aria-valuenow=\"100\" aria-valuemin=\"0\" aria-valuemax=\"124\"><\/div>\n      <div class=\"td-chart-epdrasi-tims-me-katlixi-9-sti-ztisi-label\">\u03a4\u03b9\u03bc\u03ae $34<\/div>\n    <\/div>\n    <div class=\"td-chart-epdrasi-tims-me-katlixi-9-sti-ztisi-bar-item\">\n      <div class=\"td-chart-epdrasi-tims-me-katlixi-9-sti-ztisi-value\">124index<\/div>\n      <div class=\"td-chart-epdrasi-tims-me-katlixi-9-sti-ztisi-bar td-chart-epdrasi-tims-me-katlixi-9-sti-ztisi-bar-1\" role=\"meter\" aria-valuenow=\"124\" aria-valuemin=\"0\" aria-valuemax=\"124\"><\/div>\n      <div class=\"td-chart-epdrasi-tims-me-katlixi-9-sti-ztisi-label\">\u03a4\u03b9\u03bc\u03ae $39<\/div>\n    <\/div>\n  <\/div>\n<\/div>\n<p>\u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 e-shop, \u03c4\u03bf \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc \u03c3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf charm pricing \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03bf \u03c4\u03bf positioning. \u0391\u03bd \u03c0\u03bf\u03c5\u03bb\u03ac\u03c4\u03b5 premium \u03ba\u03bf\u03c3\u03bc\u03ae\u03bc\u03b1\u03c4\u03b1, luxury \u03ad\u03c0\u03b9\u03c0\u03bb\u03b1 \u03ae \u03b5\u03be\u03b5\u03b9\u03b4\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03bf B2B \u03b5\u03be\u03bf\u03c0\u03bb\u03b9\u03c3\u03bc\u03cc, \u03bc\u03b9\u03b1 \u03c4\u03b9\u03bc\u03ae \u03c3\u03c4\u03b1 500\u20ac \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03b9\u03bf \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03ba\u03b1\u03b9 \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b7 \u03b1\u03c0\u03cc \u03c4\u03b1 499,99\u20ac. \u0391\u03bd \u03cc\u03bc\u03c9\u03c2 \u03c0\u03bf\u03c5\u03bb\u03ac\u03c4\u03b5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03bc\u03b5 \u03ad\u03bd\u03c4\u03bf\u03bd\u03b7 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03c4\u03b9\u03bc\u03ce\u03bd, \u03cc\u03c0\u03c9\u03c2 sneakers, gadgets, \u03bc\u03b9\u03ba\u03c1\u03bf\u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ad\u03c2 \u03ae \u03ba\u03b1\u03bb\u03bb\u03c5\u03bd\u03c4\u03b9\u03ba\u03ac, \u03c4\u03b1 29,99\u20ac \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03bd \u03bd\u03b1 \u03bc\u03b5\u03b9\u03ce\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03b9\u03bb\u03b7\u03c0\u03c4\u03ae \u03c8\u03c5\u03c7\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03b1\u03c3\u03b7. \u0397 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7 \u03b4\u03b5\u03bd \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03ba\u03b1\u03bd\u03cc\u03bd\u03b1, \u03b1\u03bb\u03bb\u03ac \u03c3\u03b5 A\/B testing \u03c4\u03b9\u03bc\u03ce\u03bd \u03b1\u03bd\u03ac \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03bf\u03b9\u03bd\u03cc.<\/p><h3>Price anchoring \u03ba\u03b1\u03b9 decoy effect: \u03c0\u03ce\u03c2 \u03ba\u03b1\u03b8\u03bf\u03b4\u03b7\u03b3\u03b5\u03af\u03c4\u03b5 \u03c4\u03b7 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7<\/h3><p>\u03a4\u03bf price anchoring \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03cc\u03c4\u03b1\u03bd \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03b5\u03c4\u03b5 \u03c0\u03c1\u03ce\u03c4\u03b1 \u03bc\u03b9\u03b1 \u03c4\u03b9\u03bc\u03ae \u03c0\u03bf\u03c5 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ac\u03c2. \u0391\u03bd \u03ad\u03bd\u03b1\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03b4\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03c0\u03b1\u03ba\u03ad\u03c4\u03bf skincare \u03c3\u03c4\u03b1 89\u20ac \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03ac \u03ad\u03bd\u03b1 \u03bc\u03b5\u03bc\u03bf\u03bd\u03c9\u03bc\u03ad\u03bd\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03c3\u03c4\u03b1 29\u20ac, \u03c4\u03bf \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03bf \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c0\u03c1\u03bf\u03c3\u03b9\u03c4\u03cc. \u0391\u03bd \u03cc\u03bc\u03c9\u03c2 \u03b4\u03b5\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03c3\u03c4\u03b1 29\u20ac, \u03b4\u03b5\u03bd \u03ad\u03c7\u03b5\u03b9 \u03b1\u03c1\u03ba\u03b5\u03c4\u03cc \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03be\u03af\u03b1 \u03c4\u03bf\u03c5. \u03a4\u03bf decoy effect \u03c0\u03b7\u03b3\u03b1\u03af\u03bd\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03b2\u03ae\u03bc\u03b1 \u03c0\u03b1\u03c1\u03b1\u03c0\u03ad\u03c1\u03b1: \u03c0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c4\u03b5\u03c4\u03b5 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03ad\u03c7\u03b5\u03b9 \u03c3\u03c4\u03cc\u03c7\u03bf \u03bd\u03b1 \u03c0\u03bf\u03c5\u03bb\u03ae\u03c3\u03b5\u03b9, \u03b1\u03bb\u03bb\u03ac \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03b7\u03c4\u03ad\u03b1 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03bd\u03b1 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c3\u03c5\u03bc\u03c6\u03ad\u03c1\u03bf\u03c5\u03c3\u03b1. \u0397 \u03b3\u03bd\u03c9\u03c3\u03c4\u03ae \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 \u03c0\u03bf\u03c5 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b5 \u03bf Dan Ariely \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03c3\u03c5\u03bd\u03b4\u03c1\u03bf\u03bc\u03ad\u03c2 \u03c4\u03bf\u03c5 Economist \u03ad\u03b4\u03b5\u03b9\u03be\u03b5 \u03b5\u03bd\u03c4\u03c5\u03c0\u03c9\u03c3\u03b9\u03b1\u03ba\u03ae \u03bc\u03b5\u03c4\u03b1\u03c4\u03cc\u03c0\u03b9\u03c3\u03b7 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ce\u03bd. \u038c\u03c4\u03b1\u03bd \u03c5\u03c0\u03ae\u03c1\u03c7\u03b5 \u03b7 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u00ab\u03ad\u03bd\u03c4\u03c5\u03c0\u03b7 \u03c3\u03c5\u03bd\u03b4\u03c1\u03bf\u03bc\u03ae\u00bb \u03c3\u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03c4\u03b9\u03bc\u03ae \u03bc\u03b5 \u03c4\u03b7\u03bd \u00ab\u03ad\u03bd\u03c4\u03c5\u03c0\u03b7 \u03ba\u03b1\u03b9 digital\u00bb, \u03c4\u03bf 84% \u03b5\u03c0\u03ad\u03bb\u03b5\u03be\u03b5 \u03c4\u03bf \u03b1\u03ba\u03c1\u03b9\u03b2\u03cc\u03c4\u03b5\u03c1\u03bf bundle. \u038c\u03c4\u03b1\u03bd \u03b1\u03c6\u03b1\u03b9\u03c1\u03ad\u03b8\u03b7\u03ba\u03b5 \u03c4\u03bf \u03b4\u03cc\u03bb\u03c9\u03bc\u03b1, \u03bc\u03cc\u03bd\u03bf \u03c4\u03bf 32% \u03b5\u03c0\u03ad\u03bb\u03b5\u03be\u03b5 \u03c4\u03bf bundle.<\/p><p>\u03a3\u03c4\u03bf \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03cc\u03c3\u03bf \u03b4\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03b7 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03cc\u03c4\u03b1\u03bd \u03b7 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03ad\u03c7\u03b5\u03b9 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03c4\u03b5\u03af \u03c3\u03c9\u03c3\u03c4\u03ac. \u0393\u03b9\u03b1 e-shop, \u03b1\u03c5\u03c4\u03cc \u03bc\u03b5\u03c4\u03b1\u03c6\u03c1\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c4\u03c1\u03af\u03b1 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03b1 \u03c0\u03b1\u03ba\u03ad\u03c4\u03c9\u03bd, \u03c3\u03b5 bundles \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03c3\u03b5 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2 \u00abbasic, best value, premium\u00bb \u03ae \u03c3\u03b5 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03cc\u03c0\u03bf\u03c5 \u03c4\u03bf best seller \u03b5\u03c0\u03b9\u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ac.<\/p>\n<style>\n.td-chart-decoy-effect-se-epilogs-syndroms {\n  max-width: 100%;\n  background: #FFFFFF;\n  border-radius: 12px;\n  box-shadow: 0 4px 20px rgba(3,6,51,0.08);\n  padding: 28px;\n  margin: 32px 0;\n  border: 1px solid #E5E5E5;\n  color: #030633;\n}\n.td-chart-decoy-effect-se-epilogs-syndroms * { box-sizing: border-box; transition: 0.2s ease; }\n.td-chart-decoy-effect-se-epilogs-syndroms-header h3 {\n  font-size: 22px;\n  font-weight: 700;\n  color: #030633;\n  letter-spacing: -0.01em;\n  margin: 0 0 6px 0;\n}\n.td-chart-decoy-effect-se-epilogs-syndroms-header p {\n  font-size: 14px;\n  font-weight: 400;\n  color: #555555;\n  margin: 0 0 24px 0;\n}\n@media (max-width: 768px) {\n  .td-chart-decoy-effect-se-epilogs-syndroms { padding: 22px; }\n}\n@media (max-width: 480px) {\n  .td-chart-decoy-effect-se-epilogs-syndroms { padding: 18px; }\n  .td-chart-decoy-effect-se-epilogs-syndroms-header h3 { font-size: 19px; }\n  .td-chart-decoy-effect-se-epilogs-syndroms-header p { font-size: 13px; }\n}\n.td-chart-decoy-effect-se-epilogs-syndroms-bar-body {\n  min-height: 290px;\n  display: flex;\n  align-items: flex-end;\n  gap: 18px;\n  border-bottom: 2px solid #030633;\n  padding: 18px 8px 0;\n}\n.td-chart-decoy-effect-se-epilogs-syndroms-bar-item {\n  flex: 1;\n  min-width: 74px;\n  height: 250px;\n  display: flex;\n  flex-direction: column;\n  align-items: center;\n  justify-content: flex-end;\n  gap: 8px;\n}\n.td-chart-decoy-effect-se-epilogs-syndroms-value {\n  font-size: 14px;\n  font-weight: 600;\n  color: #030633;\n}\n.td-chart-decoy-effect-se-epilogs-syndroms-bar {\n  width: 48px;\n  max-height: 220px;\n  border-radius: 8px 8px 0 0;\n}\n.td-chart-decoy-effect-se-epilogs-syndroms-bar:hover { background: #030633; }\n.td-chart-decoy-effect-se-epilogs-syndroms-label {\n  min-height: 38px;\n  font-size: 13px;\n  color: #555555;\n  text-align: center;\n}\n.td-chart-decoy-effect-se-epilogs-syndroms-bar-0 { height: 19.05%; background: #FCA311; }\n.td-chart-decoy-effect-se-epilogs-syndroms-bar-1 { height: 100.0%; background: #030633; }\n@media (max-width: 768px) {\n  .td-chart-decoy-effect-se-epilogs-syndroms-bar-body { gap: 10px; overflow-x: auto; }\n  .td-chart-decoy-effect-se-epilogs-syndroms-bar-item { min-width: 68px; }\n}\n@media (max-width: 480px) {\n  .td-chart-decoy-effect-se-epilogs-syndroms-bar { width: 36px; }\n  .td-chart-decoy-effect-se-epilogs-syndroms-label { font-size: 12px; }\n}\n<\/style>\n<div class=\"td-chart-decoy-effect-se-epilogs-syndroms\" role=\"img\" aria-label=\"\u0393\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1: Decoy effect \u03c3\u03b5 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2 \u03c3\u03c5\u03bd\u03b4\u03c1\u03bf\u03bc\u03ae\u03c2\">\n  <div class=\"td-chart-decoy-effect-se-epilogs-syndroms-header\">\n    <h3>Decoy effect \u03c3\u03b5 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2 \u03c3\u03c5\u03bd\u03b4\u03c1\u03bf\u03bc\u03ae\u03c2<\/h3>\n    <p>\u03a0\u03b7\u03b3\u03ae: Dan Ariely, Predictably Irrational \/ Economist subscription experiment<\/p>\n  <\/div>\n  <div class=\"td-chart-decoy-effect-se-epilogs-syndroms-body td-chart-decoy-effect-se-epilogs-syndroms-bar-body\">\n    <div class=\"td-chart-decoy-effect-se-epilogs-syndroms-bar-item\">\n      <div class=\"td-chart-decoy-effect-se-epilogs-syndroms-value\">16%<\/div>\n      <div class=\"td-chart-decoy-effect-se-epilogs-syndroms-bar td-chart-decoy-effect-se-epilogs-syndroms-bar-0\" role=\"meter\" aria-valuenow=\"16\" aria-valuemin=\"0\" aria-valuemax=\"84\"><\/div>\n      <div class=\"td-chart-decoy-effect-se-epilogs-syndroms-label\">Web only<\/div>\n    <\/div>\n    <div class=\"td-chart-decoy-effect-se-epilogs-syndroms-bar-item\">\n      <div class=\"td-chart-decoy-effect-se-epilogs-syndroms-value\">84%<\/div>\n      <div class=\"td-chart-decoy-effect-se-epilogs-syndroms-bar td-chart-decoy-effect-se-epilogs-syndroms-bar-1\" role=\"meter\" aria-valuenow=\"84\" aria-valuemin=\"0\" aria-valuemax=\"84\"><\/div>\n      <div class=\"td-chart-decoy-effect-se-epilogs-syndroms-label\">Print + Web<\/div>\n    <\/div>\n  <\/div>\n<\/div>\n<p>\u03a3\u03b5 \u03ad\u03bd\u03b1 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1, \u03c4\u03bf decoy effect \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03c3\u03c4\u03b5\u03af \u03bc\u03b5 \u03c5\u03c0\u03b5\u03c5\u03b8\u03c5\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03c0\u03bb\u03b1\u03bd\u03ac \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7. \u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03ad\u03bd\u03b1 e-shop \u03bc\u03b5 \u03ba\u03b1\u03c6\u03ad \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03c3\u03b1\u03ba\u03bf\u03c5\u03bb\u03ac\u03ba\u03b9 250g \u03c3\u03c4\u03b1 8,90\u20ac, \u03b4\u03cd\u03bf \u03c3\u03b1\u03ba\u03bf\u03c5\u03bb\u03ac\u03ba\u03b9\u03b1 \u03c3\u03c4\u03b1 16,90\u20ac \u03ba\u03b1\u03b9 \u03c4\u03c1\u03af\u03b1 \u03c3\u03b1\u03ba\u03bf\u03c5\u03bb\u03ac\u03ba\u03b9\u03b1 \u03bc\u03b1\u03b6\u03af \u03bc\u03b5 \u03b4\u03c9\u03c1\u03b5\u03ac\u03bd \u03bc\u03b5\u03c4\u03b1\u03c6\u03bf\u03c1\u03b9\u03ba\u03ac \u03c3\u03c4\u03b1 22,90\u20ac. \u0397 \u03bc\u03b5\u03c3\u03b1\u03af\u03b1 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c9\u03c2 \u03b3\u03ad\u03c6\u03c5\u03c1\u03b1, \u03b5\u03bd\u03ce \u03b7 \u03c4\u03c1\u03af\u03c4\u03b7 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03c4\u03bf average order value. \u0391\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b1, \u03ad\u03bd\u03b1 brand \u03ba\u03b1\u03bb\u03bb\u03c5\u03bd\u03c4\u03b9\u03ba\u03ce\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03c3\u03b5\u03b9 \u03bc\u03b5\u03bc\u03bf\u03bd\u03c9\u03bc\u03ad\u03bd\u03bf serum, serum \u03bc\u03b1\u03b6\u03af \u03bc\u03b5 cleanser \u03ba\u03b1\u03b9 \u03c0\u03bb\u03ae\u03c1\u03b5\u03c2 routine bundle. \u03a4\u03bf \u03b6\u03b7\u03c4\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u00ab\u03c3\u03c0\u03c1\u03ce\u03be\u03b5\u03c4\u03b5\u00bb \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7, \u03b1\u03bb\u03bb\u03ac \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c0\u03b9\u03bf \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03b7 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b7\u03c4\u03ae.<\/p><h2>\u03a4\u03bf \u03ba\u03c1\u03c5\u03c6\u03cc \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03c3\u03ba\u03bf\u03c4\u03ce\u03bd\u03b5\u03b9 \u03c4\u03bf conversion \u03c3\u03c4\u03bf checkout<\/h2><p>\u039a\u03b1\u03bc\u03af\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c4\u03b9\u03bc\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7\u03c2 \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03ce\u03c3\u03b5\u03b9 \u03ad\u03bd\u03b1 checkout \u03c0\u03bf\u03c5 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b4\u03c5\u03c3\u03ac\u03c1\u03b5\u03c3\u03c4\u03b7 \u03ad\u03ba\u03c0\u03bb\u03b7\u03be\u03b7. \u03a4\u03b1 \u03b4\u03c9\u03c1\u03b5\u03ac\u03bd \u03bc\u03b5\u03c4\u03b1\u03c6\u03bf\u03c1\u03b9\u03ba\u03ac, \u03b7 \u03ad\u03b3\u03ba\u03b1\u03b9\u03c1\u03b7 \u03b5\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03b7 \u03c6\u03cc\u03c1\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c7\u03c1\u03b5\u03ce\u03c3\u03b5\u03c9\u03bd, \u03b7 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b7 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b7 \u03b1\u03c0\u03bf\u03c5\u03c3\u03af\u03b1 \u03c5\u03c0\u03bf\u03c7\u03c1\u03b5\u03c9\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u03c2 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 conversion rate optimization. \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c4\u03bf\u03c5 Baymard Institute \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7 \u03ba\u03b1\u03bb\u03b1\u03b8\u03b9\u03bf\u03cd, \u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03bf\u03c2 \u03bb\u03cc\u03b3\u03bf\u03c2 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03c0\u03bf\u03bb\u03cd \u03c5\u03c8\u03b7\u03bb\u03ac \u03b5\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd \u03ba\u03cc\u03c3\u03c4\u03b7, \u03cc\u03c0\u03c9\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c6\u03bf\u03c1\u03b9\u03ba\u03ac, \u03c6\u03cc\u03c1\u03bf\u03b9 \u03ba\u03b1\u03b9 fees, \u03bc\u03b5 \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc 48%. \u0391\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03b7 \u03c5\u03c0\u03bf\u03c7\u03c1\u03b5\u03c9\u03c4\u03b9\u03ba\u03ae \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd, \u03b7 \u03b1\u03c1\u03b3\u03ae \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b7 \u03ad\u03bb\u03bb\u03b5\u03b9\u03c8\u03b7 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03c3\u03c4\u03b7\u03bd \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae.<\/p><p>\u03a4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03b2\u03b1\u03c3\u03b9\u03ba\u03bf\u03cd\u03c2 \u03bb\u03cc\u03b3\u03bf\u03c5\u03c2 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2 checkout. \u0393\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b5\u03c2 e-shop, \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd\u03c4\u03b9\u03bc\u03b1 \u03b3\u03b9\u03b1\u03c4\u03af \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03b7 \u03c4\u03b5\u03bb\u03b9\u03ba\u03ae \u03c4\u03b9\u03bc\u03ae \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c1\u03b3\u03ac. \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c7\u03c4\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c4\u03bf \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9.<\/p>\n<style>\n.td-chart-krioi-lgoi-egkatleipsis-kalathio {\n  max-width: 100%;\n  background: #FFFFFF;\n  border-radius: 12px;\n  box-shadow: 0 4px 20px rgba(3,6,51,0.08);\n  padding: 28px;\n  margin: 32px 0;\n  border: 1px solid #E5E5E5;\n  color: #030633;\n}\n.td-chart-krioi-lgoi-egkatleipsis-kalathio * { box-sizing: border-box; transition: 0.2s ease; }\n.td-chart-krioi-lgoi-egkatleipsis-kalathio-header h3 {\n  font-size: 22px;\n  font-weight: 700;\n  color: #030633;\n  letter-spacing: -0.01em;\n  margin: 0 0 6px 0;\n}\n.td-chart-krioi-lgoi-egkatleipsis-kalathio-header p {\n  font-size: 14px;\n  font-weight: 400;\n  color: #555555;\n  margin: 0 0 24px 0;\n}\n@media (max-width: 768px) {\n  .td-chart-krioi-lgoi-egkatleipsis-kalathio { padding: 22px; }\n}\n@media (max-width: 480px) {\n  .td-chart-krioi-lgoi-egkatleipsis-kalathio { padding: 18px; }\n  .td-chart-krioi-lgoi-egkatleipsis-kalathio-header h3 { font-size: 19px; }\n  .td-chart-krioi-lgoi-egkatleipsis-kalathio-header p { font-size: 13px; }\n}\n.td-chart-krioi-lgoi-egkatleipsis-kalathio-row {\n  display: flex;\n  align-items: center;\n  gap: 16px;\n  padding: 12px;\n  border-radius: 8px;\n}\n.td-chart-krioi-lgoi-egkatleipsis-kalathio-row:hover { background: #FFF8EE; }\n.td-chart-krioi-lgoi-egkatleipsis-kalathio-row-label {\n  width: 30%;\n  font-size: 14px;\n  font-weight: 600;\n  color: #030633;\n}\n.td-chart-krioi-lgoi-egkatleipsis-kalathio-track {\n  width: 55%;\n  height: 12px;\n  background: #E5E5E5;\n  border-radius: 6px;\n  overflow: hidden;\n}\n.td-chart-krioi-lgoi-egkatleipsis-kalathio-fill {\n  height: 12px;\n  background: #FCA311;\n  border-radius: 6px;\n  transition: width 0.6s ease;\n}\n.td-chart-krioi-lgoi-egkatleipsis-kalathio-row-value {\n  width: 15%;\n  font-size: 14px;\n  font-weight: 700;\n  color: #030633;\n  text-align: right;\n}\n.td-chart-krioi-lgoi-egkatleipsis-kalathio-fill-0 { width: 100.0%; }\n.td-chart-krioi-lgoi-egkatleipsis-kalathio-fill-1 { width: 54.17%; }\n.td-chart-krioi-lgoi-egkatleipsis-kalathio-fill-2 { width: 52.08%; }\n.td-chart-krioi-lgoi-egkatleipsis-kalathio-fill-3 { width: 39.58%; }\n.td-chart-krioi-lgoi-egkatleipsis-kalathio-fill-4 { width: 37.5%; }\n.td-chart-krioi-lgoi-egkatleipsis-kalathio-fill-5 { width: 35.42%; }\n@media (max-width: 768px) {\n  .td-chart-krioi-lgoi-egkatleipsis-kalathio-row { gap: 10px; }\n  .td-chart-krioi-lgoi-egkatleipsis-kalathio-row-label { width: 38%; }\n  .td-chart-krioi-lgoi-egkatleipsis-kalathio-track { width: 45%; }\n  .td-chart-krioi-lgoi-egkatleipsis-kalathio-row-value { width: 17%; }\n}\n@media (max-width: 480px) {\n  .td-chart-krioi-lgoi-egkatleipsis-kalathio-row { flex-wrap: wrap; }\n  .td-chart-krioi-lgoi-egkatleipsis-kalathio-row-label, .td-chart-krioi-lgoi-egkatleipsis-kalathio-row-value { width: auto; }\n  .td-chart-krioi-lgoi-egkatleipsis-kalathio-track { width: 100%; order: 3; }\n}\n<\/style>\n<div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio\" role=\"img\" aria-label=\"\u0393\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1: \u039a\u03cd\u03c1\u03b9\u03bf\u03b9 \u03bb\u03cc\u03b3\u03bf\u03b9 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2 \u03ba\u03b1\u03bb\u03b1\u03b8\u03b9\u03bf\u03cd\">\n  <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-header\">\n    <h3>\u039a\u03cd\u03c1\u03b9\u03bf\u03b9 \u03bb\u03cc\u03b3\u03bf\u03b9 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2 \u03ba\u03b1\u03bb\u03b1\u03b8\u03b9\u03bf\u03cd<\/h3>\n    <p>\u03a0\u03b7\u03b3\u03ae: Baymard Institute, Cart Abandonment Research<\/p>\n  <\/div>\n  <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-body\">\n    <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row\">\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row-label\">\u03a5\u03c8\u03b7\u03bb\u03ac \u03b5\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd \u03ba\u03cc\u03c3\u03c4\u03b7<\/div>\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-track\">\n        <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-fill td-chart-krioi-lgoi-egkatleipsis-kalathio-fill-0\" role=\"meter\" aria-valuenow=\"48\" aria-valuemin=\"0\" aria-valuemax=\"48\"><\/div>\n      <\/div>\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row-value\">48%<\/div>\n    <\/div>\n    <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row\">\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row-label\">\u03a5\u03c0\u03bf\u03c7\u03c1\u03b5\u03c9\u03c4\u03b9\u03ba\u03cc\u03c2 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2<\/div>\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-track\">\n        <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-fill td-chart-krioi-lgoi-egkatleipsis-kalathio-fill-1\" role=\"meter\" aria-valuenow=\"26\" aria-valuemin=\"0\" aria-valuemax=\"48\"><\/div>\n      <\/div>\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row-value\">26%<\/div>\n    <\/div>\n    <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row\">\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row-label\">\u0391\u03c1\u03b3\u03ae \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7<\/div>\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-track\">\n        <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-fill td-chart-krioi-lgoi-egkatleipsis-kalathio-fill-2\" role=\"meter\" aria-valuenow=\"25\" aria-valuemin=\"0\" aria-valuemax=\"48\"><\/div>\n      <\/div>\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row-value\">25%<\/div>\n    <\/div>\n    <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row\">\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row-label\">\u0388\u03bb\u03bb\u03b5\u03b9\u03c8\u03b7 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03c3\u03c4\u03b7\u03bd \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae<\/div>\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-track\">\n        <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-fill td-chart-krioi-lgoi-egkatleipsis-kalathio-fill-3\" role=\"meter\" aria-valuenow=\"19\" aria-valuemin=\"0\" aria-valuemax=\"48\"><\/div>\n      <\/div>\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row-value\">19%<\/div>\n    <\/div>\n    <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row\">\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row-label\">\u03a0\u03bf\u03bb\u03cd\u03c0\u03bb\u03bf\u03ba\u03bf checkout<\/div>\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-track\">\n        <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-fill td-chart-krioi-lgoi-egkatleipsis-kalathio-fill-4\" role=\"meter\" aria-valuenow=\"18\" aria-valuemin=\"0\" aria-valuemax=\"48\"><\/div>\n      <\/div>\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row-value\">18%<\/div>\n    <\/div>\n    <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row\">\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row-label\">\u0391\u03b4\u03c5\u03bd\u03b1\u03bc\u03af\u03b1 \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03bf\u03cd \u03c4\u03b5\u03bb\u03b9\u03ba\u03bf\u03cd \u03ba\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2<\/div>\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-track\">\n        <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-fill td-chart-krioi-lgoi-egkatleipsis-kalathio-fill-5\" role=\"meter\" aria-valuenow=\"17\" aria-valuemin=\"0\" aria-valuemax=\"48\"><\/div>\n      <\/div>\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row-value\">17%<\/div>\n    <\/div>\n  <\/div>\n<\/div>\n<p>\u0391\u03bd \u03c4\u03bf e-shop \u03c3\u03b1\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03b4\u03c9\u03c1\u03b5\u03ac\u03bd \u03bc\u03b5\u03c4\u03b1\u03c6\u03bf\u03c1\u03b9\u03ba\u03ac \u03c0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 \u03cc\u03c1\u03b9\u03bf, \u03c4\u03bf \u03cc\u03c1\u03b9\u03bf \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03c9\u03c1\u03af\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03ad\u03be\u03c5\u03c0\u03bd\u03bf merchandising. \u039c\u03b7\u03bd \u03b3\u03c1\u03ac\u03c6\u03b5\u03c4\u03b5 \u03b1\u03c0\u03bb\u03ce\u03c2 \u00ab\u03b4\u03c9\u03c1\u03b5\u03ac\u03bd \u03bc\u03b5\u03c4\u03b1\u03c6\u03bf\u03c1\u03b9\u03ba\u03ac \u03ac\u03bd\u03c9 \u03c4\u03c9\u03bd 50\u20ac\u00bb. \u0394\u03b5\u03af\u03be\u03c4\u03b5 \u03c3\u03c4\u03bf\u03bd \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03cc\u03c4\u03b9 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b7 12\u20ac \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c4\u03b1 \u03ba\u03b5\u03c1\u03b4\u03af\u03c3\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c4\u03b5\u03af\u03bd\u03b5\u03c4\u03b5 \u03c3\u03c5\u03bc\u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03bc\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1. \u0391\u03c5\u03c4\u03ae \u03b7 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bd\u03b4\u03c5\u03ac\u03b6\u03b5\u03b9 pricing strategy, UX \u03ba\u03b1\u03b9 bundled pricing, \u03b5\u03bd\u03ce \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9 \u03c4\u03bf \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03c0\u03b9\u03ad\u03b6\u03b5\u03b9 \u03b5\u03c0\u03b9\u03b8\u03b5\u03c4\u03b9\u03ba\u03ac \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7.<\/p><h2>Step-by-Step \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b3\u03b9\u03b1 \u03c0\u03b9\u03bf \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03cc\u03c1\u03b1 \u03c4\u03b9\u03bc\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 e-shop<\/h2><p>\u03a4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03b2\u03ae\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03c7\u03b1\u03c1\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03bd\u03ac \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd. \u03a3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03bb\u03ac\u03b2\u03b5\u03c4\u03b5 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03ae \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae\u03c2, \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1, payment fees, \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03c0\u03bf\u03b8\u03ae\u03ba\u03b5\u03c5\u03c3\u03b7\u03c2, \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ad\u03c2, \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03bd\u03ac \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1 \u03ba\u03b1\u03b9 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7\u03c2. \u03a0\u03bf\u03bb\u03bb\u03ac e-shop \u03bd\u03bf\u03bc\u03af\u03b6\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c5\u03b3\u03b9\u03ad\u03c2 margin \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03ba\u03bf\u03b9\u03c4\u03bf\u03cd\u03bd \u03bc\u03cc\u03bd\u03bf \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ac \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7\u03c2. \u03a3\u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1, \u03c4\u03bf \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc \u03ba\u03ad\u03c1\u03b4\u03bf\u03c2 \u03c3\u03c5\u03c7\u03bd\u03ac \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ad\u03c2, \u03ba\u03bf\u03c5\u03c0\u03cc\u03bd\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03c5\u03be\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf CAC. \u03a7\u03c9\u03c1\u03af\u03c2 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7 \u03b2\u03ac\u03c3\u03b7, \u03bf\u03c0\u03bf\u03b9\u03b1\u03b4\u03ae\u03c0\u03bf\u03c4\u03b5 \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ae \u03c4\u03b9\u03bc\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03ae \u03ad\u03ba\u03c0\u03c4\u03c9\u03c3\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b6\u03af\u03c1\u03bf \u03b1\u03bb\u03bb\u03ac \u03cc\u03c7\u03b9 \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03bf\u03c1\u03af\u03b1.<\/p><p>\u03a4\u03bf \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03bf \u03b2\u03ae\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03bf\u03c1\u03af\u03c3\u03b5\u03c4\u03b5 \u03c1\u03cc\u03bb\u03bf\u03c5\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd. \u0394\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03bd\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c4\u03bf \u03af\u03b4\u03b9\u03bf margin. \u039a\u03ac\u03c0\u03bf\u03b9\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 traffic drivers, \u03b4\u03b7\u03bb\u03b1\u03b4\u03ae \u03c6\u03ad\u03c1\u03bd\u03bf\u03c5\u03bd \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c8\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03ad\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2. \u0386\u03bb\u03bb\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 profit makers, \u03bc\u03b5 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03bf. \u0386\u03bb\u03bb\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03c9\u03c2 add-ons \u03b3\u03b9\u03b1 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 average order value. \u0391\u03c5\u03c4\u03ae \u03b7 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03b2\u03bf\u03b7\u03b8\u03ac \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c6\u03cd\u03b3\u03b5\u03c4\u03b5 \u03bf\u03c1\u03b9\u03b6\u03cc\u03bd\u03c4\u03b9\u03b5\u03c2 \u03b5\u03ba\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03b5\u03b9\u03ce\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03be\u03af\u03b1 \u03c4\u03bf\u03c5 brand. \u0391\u03bd\u03c4\u03af \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03c4\u03b5 20% \u03ad\u03ba\u03c0\u03c4\u03c9\u03c3\u03b7 \u03c3\u03b5 \u03cc\u03bb\u03bf \u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b1 bundles, threshold offers \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ad\u03c2 \u03b3\u03b9\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 segments.<\/p><p>\u03a4\u03bf \u03c4\u03c1\u03af\u03c4\u03bf \u03b2\u03ae\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03c3\u03b5\u03c4\u03b5 \u03c4\u03c1\u03af\u03b1 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03b1 \u03b1\u03be\u03af\u03b1\u03c2 \u03cc\u03c0\u03bf\u03c5 \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03b5\u03b9: \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae, \u03c0\u03c1\u03bf\u03c4\u03b5\u03b9\u03bd\u03cc\u03bc\u03b5\u03bd\u03b7 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03ba\u03b1\u03b9 premium \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae. \u0391\u03c5\u03c4\u03cc \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, kits, \u03c3\u03c5\u03bd\u03b4\u03c1\u03bf\u03bc\u03ad\u03c2, \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 after-sales \u03ae \u03c0\u03b1\u03ba\u03ad\u03c4\u03b1 \u03b4\u03ce\u03c1\u03c9\u03bd. \u0397 \u03c0\u03c1\u03bf\u03c4\u03b5\u03b9\u03bd\u03cc\u03bc\u03b5\u03bd\u03b7 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03b5\u03bc\u03c6\u03b1\u03bd\u03ad\u03c2 value for money \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c4\u03b9\u03bc\u03ae. \u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 visual cues, \u03cc\u03c0\u03c9\u03c2 \u00abBest Value\u00bb \u03ae \u00ab\u03a0\u03b9\u03bf \u03b4\u03b7\u03bc\u03bf\u03c6\u03b9\u03bb\u03ad\u03c2\u00bb, \u03bc\u03cc\u03bd\u03bf \u03cc\u03c4\u03b1\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03c4\u03bf \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03be\u03b5\u03c4\u03b5 \u03bc\u03b5 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd. \u0397 \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03b8\u03b5\u03c4\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7.<\/p><p>\u03a4\u03bf \u03c4\u03ad\u03c4\u03b1\u03c1\u03c4\u03bf \u03b2\u03ae\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03b9\u03ce\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd price sensitivity \u03bc\u03b5 \u03b5\u03bd\u03af\u03c3\u03c7\u03c5\u03c3\u03b7 \u03b1\u03be\u03af\u03b1\u03c2. \u03a0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c3\u03c4\u03b5 \u03c3\u03c5\u03b3\u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c0\u03af\u03bd\u03b1\u03ba\u03b5\u03c2, \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b5\u03c2 \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2, reviews, \u03b5\u03b3\u03b3\u03c5\u03ae\u03c3\u03b5\u03b9\u03c2, \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03c5\u03bb\u03b9\u03ba\u03ce\u03bd, \u03bf\u03b4\u03b7\u03b3\u03bf\u03cd\u03c2 \u03bc\u03b5\u03b3\u03b5\u03b8\u03ce\u03bd, estimated delivery \u03ba\u03b1\u03b9 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ad\u03c2. \u038c\u03c3\u03bf \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b1\u03c0\u03bf\u03c1\u03af\u03b5\u03c2 \u03ad\u03c7\u03b5\u03b9 \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2, \u03c4\u03cc\u03c3\u03bf \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03b9 \u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03b7\u03bd \u03c4\u03b9\u03bc\u03ae. \u03a4\u03bf \u03c0\u03ad\u03bc\u03c0\u03c4\u03bf \u03b2\u03ae\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03c4\u03c1\u03ad\u03c7\u03b5\u03c4\u03b5 A\/B testing \u03c4\u03b9\u03bc\u03ce\u03bd \u03bc\u03b5 \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae. \u039c\u03b7\u03bd \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03c4\u03b5 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c7\u03c1\u03bf\u03bd\u03b1 \u03c4\u03b9\u03bc\u03ae, \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b5\u03c2, copy \u03ba\u03b1\u03b9 \u03ad\u03ba\u03c0\u03c4\u03c9\u03c3\u03b7, \u03b3\u03b9\u03b1\u03c4\u03af \u03b4\u03b5\u03bd \u03b8\u03b1 \u03be\u03ad\u03c1\u03b5\u03c4\u03b5 \u03c4\u03b9 \u03c0\u03c1\u03bf\u03ba\u03ac\u03bb\u03b5\u03c3\u03b5 \u03c4\u03b7 \u03bc\u03b5\u03c4\u03b1\u03b2\u03bf\u03bb\u03ae. \u0394\u03bf\u03ba\u03b9\u03bc\u03ac\u03c3\u03c4\u03b5 \u03bc\u03af\u03b1 \u03bc\u03b5\u03c4\u03b1\u03b2\u03bb\u03b7\u03c4\u03ae \u03c4\u03b7 \u03c6\u03bf\u03c1\u03ac: 49\u20ac \u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 49,90\u20ac, bundle \u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 \u03bc\u03b5\u03bc\u03bf\u03bd\u03c9\u03bc\u03ad\u03bd\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03b4\u03c9\u03c1\u03b5\u03ac\u03bd \u03bc\u03b5\u03c4\u03b1\u03c6\u03bf\u03c1\u03b9\u03ba\u03ac \u03b1\u03c0\u03cc 50\u20ac \u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 60\u20ac, \u03ae \u03b5\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03b7 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03bf\u03c2 \u03b5\u03be\u03bf\u03b9\u03ba\u03bf\u03bd\u03cc\u03bc\u03b7\u03c3\u03b7\u03c2 \u03c3\u03c4\u03bf \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9.<\/p><h2>\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ac\u03c4\u03b5 \u03b1\u03bd \u03b7 \u03c4\u03b9\u03bc\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af<\/h2><p>\u0397 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03c3\u03c4\u03b7\u03bd \u03c4\u03b9\u03bc\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03b4\u03b5\u03bd \u03bc\u03b5\u03c4\u03c1\u03b9\u03ad\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03bc\u03b5 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd. \u0388\u03bd\u03b1 aggressive discount \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03bd\u03b5\u03b2\u03ac\u03c3\u03b5\u03b9 \u03c4\u03bf\u03bd \u03c4\u03b6\u03af\u03c1\u03bf \u03b3\u03b9\u03b1 \u03c4\u03c1\u03b5\u03b9\u03c2 \u03b7\u03bc\u03ad\u03c1\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03c1\u03ad\u03c8\u03b5\u03b9 \u03c4\u03bf margin \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1\u03bd \u03bc\u03ae\u03bd\u03b1. \u03a0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03c4\u03b5 conversion rate, gross margin, contribution margin, average order value, refund rate, repeat purchase rate \u03ba\u03b1\u03b9 customer lifetime value. \u0391\u03bd \u03bc\u03b9\u03b1 \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7 \u03c4\u03b9\u03bc\u03ae \u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03ad\u03c6\u03bf\u03c5\u03bd \u03c0\u03bf\u03c4\u03ad, \u03af\u03c3\u03c9\u03c2 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7. \u0391\u03bd \u03bc\u03b9\u03b1 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7 \u03c4\u03b9\u03bc\u03ae \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03b5\u03bb\u03b1\u03c6\u03c1\u03ac \u03c4\u03bf conversion \u03b1\u03bb\u03bb\u03ac \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03c4\u03bf \u03ba\u03ad\u03c1\u03b4\u03bf\u03c2 \u03b1\u03bd\u03ac \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae.<\/p><p>\u0393\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03c3\u03b5\u03c4\u03b5 \u03c0\u03b9\u03bf \u03ce\u03c1\u03b9\u03bc\u03b7 \u03c4\u03b9\u03bc\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03c4\u03b5 \u03ad\u03bd\u03b1 \u03bc\u03b7\u03bd\u03b9\u03b1\u03af\u03bf pricing review. \u0395\u03bb\u03ad\u03b3\u03be\u03c4\u03b5 \u03c0\u03bf\u03b9\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c5\u03c8\u03b7\u03bb\u03ae \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c8\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03bb\u03bb\u03ac \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc conversion, \u03c0\u03bf\u03b9\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03c0\u03c1\u03bf\u03c3\u03b8\u03ae\u03ba\u03b5\u03c2 \u03c3\u03c4\u03bf \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9 \u03b1\u03bb\u03bb\u03ac \u03c5\u03c8\u03b7\u03bb\u03ae \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7, \u03c0\u03bf\u03b9\u03b1 bundles \u03b1\u03c5\u03be\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03bf AOV \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b5\u03c2 \u03b5\u03ba\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c6\u03ad\u03c1\u03bd\u03bf\u03c5\u03bd \u03b5\u03c0\u03b1\u03bd\u03b1\u03b3\u03bf\u03c1\u03ac. \u03a3\u03c5\u03bd\u03b4\u03c5\u03ac\u03c3\u03c4\u03b5 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc GA4, e-commerce platform, CRM \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2. \u0397 \u03c4\u03b9\u03bc\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ae\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2, \u03cc\u03c7\u03b9 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03c0\u03b1\u03af\u03c1\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03af\u03b1 \u03c6\u03bf\u03c1\u03ac \u03c3\u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03ae \u03c4\u03b7\u03c2 \u03c3\u03b5\u03b6\u03cc\u03bd.<\/p><p>\u03a4\u03bf \u03c0\u03b9\u03bf \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03c3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1\u03bd e-commerce owner \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03c4\u03b9\u03bc\u03ae \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7. \u0386\u03bb\u03bb\u03bf\u03c4\u03b5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 charm pricing \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03b5\u03b9\u03c9\u03b8\u03b5\u03af \u03b7 \u03c8\u03c5\u03c7\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03c3\u03c4\u03b1\u03c3\u03b7. \u0386\u03bb\u03bb\u03bf\u03c4\u03b5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 price anchoring \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b7\u03c4\u03ae \u03b7 \u03b1\u03be\u03af\u03b1. \u0386\u03bb\u03bb\u03bf\u03c4\u03b5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 decoy effect \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03b4\u03b5\u03b9\u03c7\u03b8\u03b5\u03af \u03c4\u03bf \u03c3\u03c9\u03c3\u03c4\u03cc \u03c0\u03b1\u03ba\u03ad\u03c4\u03bf. \u039a\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd \u03c3\u03c5\u03c7\u03bd\u03ac \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1: \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc \u03c4\u03b5\u03bb\u03b9\u03ba\u03cc \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2, \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c6\u03bf\u03c1\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03b7 \u03c4\u03c1\u03b9\u03b2\u03ae \u03c3\u03c4\u03bf checkout. \u038c\u03c4\u03b1\u03bd \u03b7 \u03c4\u03b9\u03bc\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1, \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1, \u03c0\u03b1\u03cd\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc\u03c2 \u03c3\u03c4\u03bf product page \u03ba\u03b1\u03b9 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03bf\u03c7\u03bb\u03cc\u03c2 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2.<\/p>\n\n<p>\u03a0\u03b7\u03b3\u03ad\u03c2<\/p><ul><li><a href=\"https:\/\/blog.hubspot.com\/marketing\/science-backed-pricing\" target=\"_blank\" rel=\"noopener\">HubSpot: Science-Backed Pricing Strategies<\/a><\/li><li><a href=\"https:\/\/web.mit.edu\/simester\/Public\/Papers\/Effects%20of%209%20Price%20Endings.pdf\" target=\"_blank\" rel=\"noopener\">Anderson &#038; Simester: Effects of $9 Price Endings on Retail Sales<\/a><\/li><li><a href=\"https:\/\/www.danariely.com\/books\/predictably-irrational\/\" target=\"_blank\" rel=\"noopener\">Dan Ariely: Predictably Irrational<\/a><\/li><li><a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noopener\">Baymard Institute: Cart Abandonment Rate Statistics<\/a><\/li><li><a href=\"https:\/\/www.nngroup.com\/articles\/price-perception\/\" target=\"_blank\" rel=\"noopener\">Nielsen Norman Group: Price Perception and User Experience<\/a><\/li><\/ul>\n\n\n<style>\n.td-faq {\n  margin: 32px 0;\n  border: 1px solid #E5E5E5;\n  border-radius: 12px;\n  background: #FFFFFF;\n  box-shadow: 0 4px 20px rgba(3,6,51,0.08);\n  overflow: hidden;\n}\n.td-faq .td-faq-item {\n  border-bottom: 1px solid #E5E5E5;\n}\n.td-faq .td-faq-item:last-child { border-bottom: 0; }\n.td-faq .td-faq-title {\n  display: flex;\n  justify-content: space-between;\n  align-items: center;\n  gap: 16px;\n  padding: 18px 20px;\n  background: #030633;\n  color: #FCA311;\n  font-weight: 700;\n  cursor: pointer;\n  list-style: none;\n}\n.td-faq .td-faq-title::-webkit-details-marker { display: none; }\n.td-faq .td-faq-title:hover { background: #555555; }\n.td-faq .td-faq-icon {\n  width: 14px;\n  height: 14px;\n  position: relative;\n  flex: 0 0 14px;\n}\n.td-faq .td-faq-icon::before,\n.td-faq .td-faq-icon::after {\n  content: \"\";\n  position: absolute;\n  left: 0;\n  top: 6px;\n  width: 14px;\n  height: 2px;\n  border-radius: 2px;\n  background: #FCA311;\n}\n.td-faq .td-faq-icon::after { transform: rotate(90deg); }\n.td-faq details[open] .td-faq-icon::after { transform: rotate(0); }\n.td-faq .td-faq-content {\n  padding: 18px 20px;\n  background: #FFFFFF;\n  border-top: 1px solid #FED7AA;\n}\n.td-faq .td-faq-content p {\n  margin: 0;\n  color: #555555;\n}\n@media (max-width: 480px) {\n  .td-faq .td-faq-title,\n  .td-faq .td-faq-content {\n    padding: 15px 16px;\n  }\n}\n<\/style>\n<div class=\"wp-block-greenshift-blocks-accordion gs-accordion td-faq\" id=\"gspb_accordion-id-td-faq-69167\">\n  <details class=\"td-faq-item gs-accordion-item\" id=\"faq-1\" open>\n    <summary class=\"td-faq-title gs-accordion-item__title\">\n      <span>\u0393\u03b9\u03b1\u03c4\u03af \u03b7 \u03c4\u03b9\u03bc\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03b8\u03b5\u03c9\u03c1\u03b5\u03af\u03c4\u03b1\u03b9 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 e-shop;<\/span>\n      <span class=\"td-faq-icon\" aria-hidden=\"true\"><\/span>\n    <\/summary>\n    <div class=\"td-faq-content gs-accordion-item__content\">\n      <p>\u0397 \u03c4\u03b9\u03bc\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf positioning \u03c4\u03bf\u03c5 brand \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03b9\u03bb\u03b7\u03c0\u03c4\u03ae \u03b1\u03be\u03af\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae. \u0395\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf conversion rate, \u03c4\u03bf average order value \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd.<\/p>\n    <\/div>\n  <\/details>\n  <details class=\"td-faq-item gs-accordion-item\" id=\"faq-2\">\n    <summary class=\"td-faq-title gs-accordion-item__title\">\n      <span>\u03a0\u03ce\u03c2 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03b7 \u03c8\u03c5\u03c7\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03c4\u03b9\u03bc\u03ce\u03bd \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2;<\/span>\n      <span class=\"td-faq-icon\" aria-hidden=\"true\"><\/span>\n    <\/summary>\n    <div class=\"td-faq-content gs-accordion-item__content\">\n      <p>\u0397 \u03c8\u03c5\u03c7\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03c4\u03b9\u03bc\u03ce\u03bd \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c0\u03ce\u03c2 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 \u03c4\u03b9\u03bc\u03ad\u03c2. \u039f\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03c3\u03c5\u03c7\u03bd\u03ac \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc price anchoring, charm pricing \u03ba\u03b1\u03b9 \u03ac\u03bb\u03bb\u03b5\u03c2 \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03c4\u03b9\u03bc\u03ad\u03c2 \u03bd\u03b1 \u03c6\u03b1\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b5\u03bb\u03ba\u03c5\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2.<\/p>\n    <\/div>\n  <\/details>\n  <details class=\"td-faq-item gs-accordion-item\" id=\"faq-3\">\n    <summary class=\"td-faq-title gs-accordion-item__title\">\n      <span>\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf charm pricing \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af;<\/span>\n      <span class=\"td-faq-icon\" aria-hidden=\"true\"><\/span>\n    <\/summary>\n    <div class=\"td-faq-content gs-accordion-item__content\">\n      <p>\u03a4\u03bf charm pricing \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c4\u03b9\u03bc\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03c4\u03b5\u03bb\u03b5\u03b9\u03ce\u03bd\u03bf\u03c5\u03bd \u03c3\u03b5 9, 99 \u03ae 95 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03af\u03c3\u03b8\u03b7\u03c3\u03b7 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b1\u03c2. \u0391\u03c5\u03c4\u03ae \u03b7 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c3\u03b5 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03bc\u03b5 \u03ad\u03bd\u03c4\u03bf\u03bd\u03b7 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03c4\u03b9\u03bc\u03ce\u03bd.<\/p>\n    <\/div>\n  <\/details>\n  <details class=\"td-faq-item gs-accordion-item\" id=\"faq-4\">\n    <summary class=\"td-faq-title gs-accordion-item__title\">\n      <span>\u03a0\u03ce\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03c4\u03bf decoy effect \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03ad\u03bd\u03b1 e-shop;<\/span>\n      <span class=\"td-faq-icon\" aria-hidden=\"true\"><\/span>\n    <\/summary>\n    <div class=\"td-faq-content gs-accordion-item__content\">\n      <p>\u03a4\u03bf decoy effect \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae-\u03b4\u03cc\u03bb\u03c9\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03ac\u03bb\u03bb\u03b7 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03bd\u03b1 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c3\u03c5\u03bc\u03c6\u03ad\u03c1\u03bf\u03c5\u03c3\u03b1. \u0391\u03c5\u03c4\u03cc \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ba\u03b1\u03b8\u03bf\u03b4\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03bf\u03c5\u03bd \u03c0\u03b1\u03ba\u03ad\u03c4\u03b1 \u03ae bundles \u03bc\u03b5 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03be\u03af\u03b1.<\/p>\n    <\/div>\n  <\/details>\n  <details class=\"td-faq-item gs-accordion-item\" id=\"faq-5\">\n    <summary class=\"td-faq-title gs-accordion-item__title\">\n      <span>\u03a0\u03ce\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03c4\u03bf \u03ba\u03c1\u03c5\u03c6\u03cc \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03bd\u03b1 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03c3\u03b5\u03b9 \u03c4\u03bf conversion rate \u03c3\u03c4\u03bf checkout;<\/span>\n      <span class=\"td-faq-icon\" aria-hidden=\"true\"><\/span>\n    <\/summary>\n    <div class=\"td-faq-content gs-accordion-item__content\">\n      <p>\u03a4\u03bf \u03ba\u03c1\u03c5\u03c6\u03cc \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2, \u03cc\u03c0\u03c9\u03c2 \u03c4\u03b1 \u03b5\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd \u03bc\u03b5\u03c4\u03b1\u03c6\u03bf\u03c1\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03c6\u03cc\u03c1\u03bf\u03b9, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b8\u03b1\u03c1\u03c1\u03cd\u03bd\u03b5\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03ba\u03b1\u03c4\u03ac \u03c4\u03bf checkout. \u0397 \u03b4\u03b9\u03b1\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1 \u03c3\u03c4\u03b9\u03c2 \u03c7\u03c1\u03b5\u03ce\u03c3\u03b5\u03b9\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03ae \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7 \u03ba\u03b1\u03bb\u03b1\u03b8\u03b9\u03bf\u03cd.<\/p>\n    <\/div>\n  <\/details>\n  <details class=\"td-faq-item gs-accordion-item\" id=\"faq-6\">\n    <summary class=\"td-faq-title gs-accordion-item__title\">\n      <span>\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03c0\u03b9\u03bf \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03cc\u03c1\u03b1 \u03c4\u03b9\u03bc\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03c3\u03b5 \u03ad\u03bd\u03b1 e-shop;<\/span>\n      <span class=\"td-faq-icon\" aria-hidden=\"true\"><\/span>\n    <\/summary>\n    <div class=\"td-faq-content gs-accordion-item__content\">\n      <p>\u03a7\u03b1\u03c1\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03ae\u03c3\u03c4\u03b5 \u03c4\u03bf \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2, \u03bf\u03c1\u03af\u03c3\u03c4\u03b5 \u03c1\u03cc\u03bb\u03bf\u03c5\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03c3\u03c4\u03b5 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03b1 \u03b1\u03be\u03af\u03b1\u03c2. \u0395\u03bd\u03b9\u03c3\u03c7\u03cd\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03b9\u03bb\u03b7\u03c0\u03c4\u03ae \u03b1\u03be\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 A\/B testing \u03b3\u03b9\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ae \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c4\u03b9\u03bc\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7\u03c2.<\/p>\n    <\/div>\n  <\/details>\n  <details class=\"td-faq-item gs-accordion-item\" id=\"faq-7\">\n    <summary class=\"td-faq-title gs-accordion-item__title\">\n      <span>\u03a0\u03ce\u03c2 \u03bc\u03c0\u03bf\u03c1\u03ce \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03c9 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03c4\u03b7\u03c2 \u03c4\u03b9\u03bc\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7\u03c2 \u03c3\u03c4\u03bf e-shop \u03bc\u03bf\u03c5;<\/span>\n      <span class=\"td-faq-icon\" aria-hidden=\"true\"><\/span>\n    <\/summary>\n    <div class=\"td-faq-content gs-accordion-item__content\">\n      <p>\u03a0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03c4\u03b5 \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 \u03cc\u03c0\u03c9\u03c2 conversion rate, gross margin \u03ba\u03b1\u03b9 customer lifetime value. \u039c\u03b9\u03b1 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c4\u03b9\u03bc\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7\u03c2 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03b3\u03b9\u03b1 \u03b2\u03b9\u03ce\u03c3\u03b9\u03bc\u03b7 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7.<\/p>\n    <\/div>\n  <\/details>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Science-backed pricing techniques for e-shops: anchoring, decoy effect, charm pricing and steps to increase conversion.<\/p>","protected":false},"author":1,"featured_media":69166,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[196],"tags":[7210,3751,3546,7213,7214],"class_list":["post-69167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ilektroniko-eborio","tag-a-b-testing","tag-conversion-optimization","tag-e-commerce-2","tag-pricing-strategy","tag-psychologia-timon"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/69167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/comments?post=69167"}],"version-history":[{"count":0,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/69167\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media\/69166"}],"wp:attachment":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media?parent=69167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/categories?post=69167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/tags?post=69167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}