{"id":69312,"date":"2026-05-07T14:45:15","date_gmt":"2026-05-07T11:45:15","guid":{"rendered":"https:\/\/twodots.gr\/?p=69312"},"modified":"2026-05-07T14:45:15","modified_gmt":"2026-05-07T11:45:15","slug":"sales-practices-sales-psychology-marketing-strategies","status":"publish","type":"post","link":"https:\/\/twodots.gr\/en\/veltistes-praktikes-veltistopoiisi-psifiakis-stratigikis-marketingk\/","title":{"rendered":"Best practices for optimizing your digital marketing strategy"},"content":{"rendered":"<h2>Digital marketing optimization: \u03c4\u03b9 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 e-shop<\/h2><p>\u03a4\u03bf digital marketing \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bb\u03ad\u03bf\u03bd \u03bc\u03b9\u03b1 \u03c3\u03b5\u03b9\u03c1\u03ac \u03b1\u03c0\u03cc \u03bc\u03b5\u03bc\u03bf\u03bd\u03c9\u03bc\u03ad\u03bd\u03b5\u03c2 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\u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ac, budget \u03ae \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2, \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9\u03c2 \u03c0\u03bf\u03cd \u03c7\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03b1\u03be\u03af\u03b1. \u03a3\u03b5 \u03ad\u03bd\u03b1 e-shop, \u03bf\u03b9 \u03c0\u03b9\u03bf \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf\u03b9 \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf conversion rate, \u03c4\u03bf average order value, \u03c4\u03bf customer acquisition cost, \u03c4\u03bf ROAS, \u03c4\u03bf cart abandonment rate, \u03c4\u03bf repeat purchase rate \u03ba\u03b1\u03b9 \u03b7 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c8\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03c0\u03cc SEO. \u038c\u03bc\u03c9\u03c2 \u03bf\u03b9 \u03b1\u03c1\u03b9\u03b8\u03bc\u03bf\u03af \u03b1\u03c5\u03c4\u03bf\u03af \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03b2\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03bf\u03bc\u03bf\u03bd\u03c9\u03bc\u03ad\u03bd\u03b1. \u0388\u03bd\u03b1 \u03c5\u03c8\u03b7\u03bb\u03cc ROAS \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 remarketing \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b5\u03bd\u03c4\u03c5\u03c0\u03c9\u03c3\u03b9\u03b1\u03ba\u03cc, \u03b1\u03bb\u03bb\u03ac \u03bd\u03b1 \u03bc\u03b7\u03bd \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03bd\u03ad\u03bf demand. \u0391\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b1, \u03bc\u03b9\u03b1 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 content marketing \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c7\u03b1\u03bc\u03b7\u03bb\u03ad\u03c2 \u03ac\u03bc\u03b5\u03c3\u03b5\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2, \u03b1\u03bb\u03bb\u03ac \u03bd\u03b1 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b5\u03c0\u03b1\u03c6\u03ae \u03bc\u03b5 \u03c4\u03bf brand.<\/p><p>\u0388\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03b9\u03bf \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1 \u03c6\u03cc\u03c1\u03c4\u03c9\u03c3\u03b7\u03c2. \u0397 Google \u03ad\u03c7\u03b5\u03b9 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03c3\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03cc\u03c4\u03b1\u03bd \u03bf \u03c7\u03c1\u03cc\u03bd\u03bf\u03c2 \u03c6\u03cc\u03c1\u03c4\u03c9\u03c3\u03b7\u03c2 \u03bc\u03b9\u03b1\u03c2 mobile \u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2 \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc 1 \u03c3\u03b5 3 \u03b4\u03b5\u03c5\u03c4\u03b5\u03c1\u03cc\u03bb\u03b5\u03c0\u03c4\u03b1, \u03b7 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 bounce \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03c4\u03ac 32%. \u0391\u03c0\u03cc 1 \u03c3\u03b5 5 \u03b4\u03b5\u03c5\u03c4\u03b5\u03c1\u03cc\u03bb\u03b5\u03c0\u03c4\u03b1, \u03b7 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c6\u03c4\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf 90%. \u0393\u03b9\u03b1 e-shop \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03bf\u03c5\u03bd \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03c3\u03b5 paid ads, \u03b1\u03c5\u03c4\u03cc \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03bf\u03c5 budget \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c7\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03c1\u03b9\u03bd \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03b4\u03b5\u03b9 \u03ba\u03b1\u03bd \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd. \u038c\u03c0\u03c9\u03c2 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1, \u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1\u03c2 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03ad\u03c1\u03b5\u03b9\u03b1\u00b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03cc\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b1\u03c2.<\/p>\n<style>\n.td-chart-axisi-pithantitas-bounce-lgo-chrnoy-frtosis {\n  max-width: 100%;\n  background: #FFFFFF;\n  border-radius: 12px;\n  box-shadow: 0 4px 20px rgba(3,6,51,0.08);\n  padding: 28px;\n  margin: 32px 0;\n  border: 1px solid #E5E5E5;\n  color: #030633;\n}\n.td-chart-axisi-pithantitas-bounce-lgo-chrnoy-frtosis * { box-sizing: border-box; transition: 0.2s ease; }\n.td-chart-axisi-pithantitas-bounce-lgo-chrnoy-frtosis-header h3 {\n  font-size: 22px;\n  font-weight: 700;\n  color: #030633;\n  letter-spacing: -0.01em;\n  margin: 0 0 6px 0;\n}\n.td-chart-axisi-pithantitas-bounce-lgo-chrnoy-frtosis-header p {\n  font-size: 14px;\n  font-weight: 400;\n  color: #555555;\n  margin: 0 0 24px 0;\n}\n@media (max-width: 768px) {\n  .td-chart-axisi-pithantitas-bounce-lgo-chrnoy-frtosis { padding: 22px; }\n}\n@media (max-width: 480px) {\n  .td-chart-axisi-pithantitas-bounce-lgo-chrnoy-frtosis { padding: 18px; }\n  .td-chart-axisi-pithantitas-bounce-lgo-chrnoy-frtosis-header h3 { font-size: 19px; }\n  .td-chart-axisi-pithantitas-bounce-lgo-chrnoy-frtosis-header p { font-size: 13px; }\n}\n.td-chart-axisi-pithantitas-bounce-lgo-chrnoy-frtosis-body svg {\n  width: 100%;\n  height: auto;\n  display: block;\n}\n.td-chart-axisi-pithantitas-bounce-lgo-chrnoy-frtosis-grid line {\n  stroke: #E5E5E5;\n  stroke-width: 1;\n  stroke-dasharray: 2 2;\n}\n.td-chart-axisi-pithantitas-bounce-lgo-chrnoy-frtosis-axis {\n  stroke: #E5E5E5;\n  stroke-width: 1;\n}\n.td-chart-axisi-pithantitas-bounce-lgo-chrnoy-frtosis-line {\n  stroke: #FCA311;\n  stroke-width: 3;\n  fill: none;\n}\n.td-chart-axisi-pithantitas-bounce-lgo-chrnoy-frtosis-points circle:hover { fill: #FCA311; }\n.td-chart-axisi-pithantitas-bounce-lgo-chrnoy-frtosis-labels text {\n  font-size: 12px;\n  fill: #555555;\n}\n<\/style>\n<div class=\"td-chart-axisi-pithantitas-bounce-lgo-chrnoy-frtosis\" role=\"img\" aria-label=\"\u0393\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1: \u0391\u03cd\u03be\u03b7\u03c3\u03b7 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 bounce \u03bb\u03cc\u03b3\u03c9 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5 \u03c6\u03cc\u03c1\u03c4\u03c9\u03c3\u03b7\u03c2\">\n  <div class=\"td-chart-axisi-pithantitas-bounce-lgo-chrnoy-frtosis-header\">\n    <h3>\u0391\u03cd\u03be\u03b7\u03c3\u03b7 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 bounce \u03bb\u03cc\u03b3\u03c9 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5 \u03c6\u03cc\u03c1\u03c4\u03c9\u03c3\u03b7\u03c2<\/h3>\n    <p>\u03a0\u03b7\u03b3\u03ae: Think with Google, mobile page speed benchmarks<\/p>\n  <\/div>\n  <div class=\"td-chart-axisi-pithantitas-bounce-lgo-chrnoy-frtosis-body\">\n    <svg viewBox=\"0 0 800 400\" role=\"img\" aria-label=\"\u0391\u03cd\u03be\u03b7\u03c3\u03b7 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 bounce \u03bb\u03cc\u03b3\u03c9 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5 \u03c6\u03cc\u03c1\u03c4\u03c9\u03c3\u03b7\u03c2\">\n      <title>\u0391\u03cd\u03be\u03b7\u03c3\u03b7 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 bounce \u03bb\u03cc\u03b3\u03c9 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5 \u03c6\u03cc\u03c1\u03c4\u03c9\u03c3\u03b7\u03c2<\/title>\n      <g class=\"td-chart-axisi-pithantitas-bounce-lgo-chrnoy-frtosis-grid\"><line x1=\"70\" y1=\"330.0\" x2=\"760\" y2=\"330.0\" \/><line x1=\"70\" y1=\"257.5\" x2=\"760\" y2=\"257.5\" \/><line x1=\"70\" y1=\"185.0\" x2=\"760\" y2=\"185.0\" \/><line x1=\"70\" y1=\"112.5\" x2=\"760\" y2=\"112.5\" \/><line x1=\"70\" y1=\"40.0\" x2=\"760\" y2=\"40.0\" \/><\/g>\n      <line class=\"td-chart-axisi-pithantitas-bounce-lgo-chrnoy-frtosis-axis\" x1=\"70\" y1=\"330\" x2=\"760\" y2=\"330\" \/>\n      <line class=\"td-chart-axisi-pithantitas-bounce-lgo-chrnoy-frtosis-axis\" x1=\"70\" y1=\"40\" x2=\"70\" y2=\"330\" \/>\n      <polyline class=\"td-chart-axisi-pithantitas-bounce-lgo-chrnoy-frtosis-line\" points=\"70.0,330.0 300.0,145.2 530.0,94.2 760.0,40.0\" \/>\n      <g class=\"td-chart-axisi-pithantitas-bounce-lgo-chrnoy-frtosis-points\"><circle cx=\"70.0\" cy=\"330.0\" r=\"5\" fill=\"#030633\" stroke=\"#FFFFFF\" stroke-width=\"2\"><title>1 \u03c3\u03b5 3 \u03b4\u03b5\u03c5\u03c4.: 32%<\/title><\/circle><circle cx=\"300.0\" cy=\"145.2\" r=\"5\" fill=\"#030633\" stroke=\"#FFFFFF\" stroke-width=\"2\"><title>1 \u03c3\u03b5 5 \u03b4\u03b5\u03c5\u03c4.: 90%<\/title><\/circle><circle cx=\"530.0\" cy=\"94.2\" r=\"5\" fill=\"#030633\" stroke=\"#FFFFFF\" stroke-width=\"2\"><title>1 \u03c3\u03b5 6 \u03b4\u03b5\u03c5\u03c4.: 106%<\/title><\/circle><circle cx=\"760.0\" cy=\"40.0\" r=\"5\" fill=\"#030633\" stroke=\"#FFFFFF\" stroke-width=\"2\"><title>1 \u03c3\u03b5 10 \u03b4\u03b5\u03c5\u03c4.: 123%<\/title><\/circle><\/g>\n      <g class=\"td-chart-axisi-pithantitas-bounce-lgo-chrnoy-frtosis-labels\"><text x=\"70.0\" y=\"362\" text-anchor=\"middle\">1 \u03c3\u03b5 3 \u03b4\u03b5\u03c5\u03c4.<\/text><text x=\"300.0\" y=\"362\" text-anchor=\"middle\">1 \u03c3\u03b5 5 \u03b4\u03b5\u03c5\u03c4.<\/text><text x=\"530.0\" y=\"362\" text-anchor=\"middle\">1 \u03c3\u03b5 6 \u03b4\u03b5\u03c5\u03c4.<\/text><text x=\"760.0\" y=\"362\" text-anchor=\"middle\">1 \u03c3\u03b5 10 \u03b4\u03b5\u03c5\u03c4.<\/text><text x=\"58\" y=\"334.0\" text-anchor=\"end\">32%<\/text><text x=\"58\" y=\"261.5\" text-anchor=\"end\">54.75%<\/text><text x=\"58\" y=\"189.0\" text-anchor=\"end\">77.5%<\/text><text x=\"58\" y=\"116.5\" text-anchor=\"end\">100.25%<\/text><text x=\"58\" y=\"44.0\" text-anchor=\"end\">123%<\/text><\/g>\n    <\/svg>\n  <\/div>\n<\/div>\n<p>\u03a4\u03bf \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03bf \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03b1\u03c0\u03ce\u03bb\u03b5\u03b9\u03b1\u03c2 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf checkout. \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03bf Baymard Institute, \u03bf \u03bc\u03ad\u03c3\u03bf\u03c2 \u03cc\u03c1\u03bf\u03c2 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2 \u03ba\u03b1\u03bb\u03b1\u03b8\u03b9\u03bf\u03cd \u03c3\u03c4\u03bf e-commerce \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 70,19%. \u0391\u03c5\u03c4\u03cc \u03b4\u03b5\u03bd \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03c9\u03b8\u03b5\u03af, \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c0\u03cc\u03c3\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf conversion rate optimization. \u03a4\u03b1 \u03c3\u03c5\u03bd\u03b7\u03b8\u03ad\u03c3\u03c4\u03b5\u03c1\u03b1 \u03b5\u03bc\u03c0\u03cc\u03b4\u03b9\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03c5\u03c8\u03b7\u03bb\u03ac \u03c0\u03c1\u03cc\u03c3\u03b8\u03b5\u03c4\u03b1 \u03ba\u03cc\u03c3\u03c4\u03b7, \u03c5\u03c0\u03bf\u03c7\u03c1\u03b5\u03c9\u03c4\u03b9\u03ba\u03ae \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd, \u03ad\u03bb\u03bb\u03b5\u03b9\u03c8\u03b7 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae, \u03b1\u03c1\u03b3\u03ae \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd\u03c0\u03bb\u03bf\u03ba\u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03bf\u03bb\u03bf\u03ba\u03bb\u03ae\u03c1\u03c9\u03c3\u03b7\u03c2. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1\u03bd owner, \u03b1\u03c5\u03c4\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac \u03b8\u03ad\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03bb\u03cd\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf UX, \u03c3\u03b1\u03c6\u03ae \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ad\u03c2 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03b5\u03b9\u03c2.<\/p>\n<style>\n.td-chart-krioi-lgoi-egkatleipsis-kalathio {\n  max-width: 100%;\n  background: #FFFFFF;\n  border-radius: 12px;\n  box-shadow: 0 4px 20px rgba(3,6,51,0.08);\n  padding: 28px;\n  margin: 32px 0;\n  border: 1px solid #E5E5E5;\n  color: #030633;\n}\n.td-chart-krioi-lgoi-egkatleipsis-kalathio * { box-sizing: border-box; transition: 0.2s ease; }\n.td-chart-krioi-lgoi-egkatleipsis-kalathio-header h3 {\n  font-size: 22px;\n  font-weight: 700;\n  color: #030633;\n  letter-spacing: -0.01em;\n  margin: 0 0 6px 0;\n}\n.td-chart-krioi-lgoi-egkatleipsis-kalathio-header p {\n  font-size: 14px;\n  font-weight: 400;\n  color: #555555;\n  margin: 0 0 24px 0;\n}\n@media (max-width: 768px) {\n  .td-chart-krioi-lgoi-egkatleipsis-kalathio { padding: 22px; }\n}\n@media (max-width: 480px) {\n  .td-chart-krioi-lgoi-egkatleipsis-kalathio { padding: 18px; }\n  .td-chart-krioi-lgoi-egkatleipsis-kalathio-header h3 { font-size: 19px; }\n  .td-chart-krioi-lgoi-egkatleipsis-kalathio-header p { font-size: 13px; }\n}\n.td-chart-krioi-lgoi-egkatleipsis-kalathio-row {\n  display: flex;\n  align-items: center;\n  gap: 16px;\n  padding: 12px;\n  border-radius: 8px;\n}\n.td-chart-krioi-lgoi-egkatleipsis-kalathio-row:hover { background: #FFF8EE; }\n.td-chart-krioi-lgoi-egkatleipsis-kalathio-row-label {\n  width: 30%;\n  font-size: 14px;\n  font-weight: 600;\n  color: #030633;\n}\n.td-chart-krioi-lgoi-egkatleipsis-kalathio-track {\n  width: 55%;\n  height: 12px;\n  background: #E5E5E5;\n  border-radius: 6px;\n  overflow: hidden;\n}\n.td-chart-krioi-lgoi-egkatleipsis-kalathio-fill {\n  height: 12px;\n  background: #FCA311;\n  border-radius: 6px;\n  transition: width 0.6s ease;\n}\n.td-chart-krioi-lgoi-egkatleipsis-kalathio-row-value {\n  width: 15%;\n  font-size: 14px;\n  font-weight: 700;\n  color: #030633;\n  text-align: right;\n}\n.td-chart-krioi-lgoi-egkatleipsis-kalathio-fill-0 { width: 100.0%; }\n.td-chart-krioi-lgoi-egkatleipsis-kalathio-fill-1 { width: 54.17%; }\n.td-chart-krioi-lgoi-egkatleipsis-kalathio-fill-2 { width: 52.08%; }\n.td-chart-krioi-lgoi-egkatleipsis-kalathio-fill-3 { width: 47.92%; }\n.td-chart-krioi-lgoi-egkatleipsis-kalathio-fill-4 { width: 45.83%; }\n@media (max-width: 768px) {\n  .td-chart-krioi-lgoi-egkatleipsis-kalathio-row { gap: 10px; }\n  .td-chart-krioi-lgoi-egkatleipsis-kalathio-row-label { width: 38%; }\n  .td-chart-krioi-lgoi-egkatleipsis-kalathio-track { width: 45%; }\n  .td-chart-krioi-lgoi-egkatleipsis-kalathio-row-value { width: 17%; }\n}\n@media (max-width: 480px) {\n  .td-chart-krioi-lgoi-egkatleipsis-kalathio-row { flex-wrap: wrap; }\n  .td-chart-krioi-lgoi-egkatleipsis-kalathio-row-label, .td-chart-krioi-lgoi-egkatleipsis-kalathio-row-value { width: auto; }\n  .td-chart-krioi-lgoi-egkatleipsis-kalathio-track { width: 100%; order: 3; }\n}\n<\/style>\n<div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio\" role=\"img\" aria-label=\"\u0393\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1: \u039a\u03cd\u03c1\u03b9\u03bf\u03b9 \u03bb\u03cc\u03b3\u03bf\u03b9 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2 \u03ba\u03b1\u03bb\u03b1\u03b8\u03b9\u03bf\u03cd\">\n  <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-header\">\n    <h3>\u039a\u03cd\u03c1\u03b9\u03bf\u03b9 \u03bb\u03cc\u03b3\u03bf\u03b9 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2 \u03ba\u03b1\u03bb\u03b1\u03b8\u03b9\u03bf\u03cd<\/h3>\n    <p>\u03a0\u03b7\u03b3\u03ae: Baymard Institute, Checkout Usability Research<\/p>\n  <\/div>\n  <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-body\">\n    <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row\">\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row-label\">\u03a0\u03c1\u03cc\u03c3\u03b8\u03b5\u03c4\u03b1 \u03ba\u03cc\u03c3\u03c4\u03b7 \u03c0\u03bf\u03bb\u03cd \u03c5\u03c8\u03b7\u03bb\u03ac<\/div>\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-track\">\n        <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-fill td-chart-krioi-lgoi-egkatleipsis-kalathio-fill-0\" role=\"meter\" aria-valuenow=\"48\" aria-valuemin=\"0\" aria-valuemax=\"48\"><\/div>\n      <\/div>\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row-value\">48%<\/div>\n    <\/div>\n    <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row\">\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row-label\">\u0391\u03c0\u03b1\u03af\u03c4\u03b7\u03c3\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u03c2 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd<\/div>\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-track\">\n        <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-fill td-chart-krioi-lgoi-egkatleipsis-kalathio-fill-1\" role=\"meter\" aria-valuenow=\"26\" aria-valuemin=\"0\" aria-valuemax=\"48\"><\/div>\n      <\/div>\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row-value\">26%<\/div>\n    <\/div>\n    <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row\">\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row-label\">\u0394\u03b5\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03c4\u03b7\u03ba\u03b1 \u03c4\u03b7\u03bd \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae<\/div>\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-track\">\n        <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-fill td-chart-krioi-lgoi-egkatleipsis-kalathio-fill-2\" role=\"meter\" aria-valuenow=\"25\" aria-valuemin=\"0\" aria-valuemax=\"48\"><\/div>\n      <\/div>\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row-value\">25%<\/div>\n    <\/div>\n    <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row\">\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row-label\">\u03a0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7 \u03c0\u03bf\u03bb\u03cd \u03b1\u03c1\u03b3\u03ae<\/div>\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-track\">\n        <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-fill td-chart-krioi-lgoi-egkatleipsis-kalathio-fill-3\" role=\"meter\" aria-valuenow=\"23\" aria-valuemin=\"0\" aria-valuemax=\"48\"><\/div>\n      <\/div>\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row-value\">23%<\/div>\n    <\/div>\n    <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row\">\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row-label\">Checkout \u03c0\u03bf\u03bb\u03cd \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03ae \u03c0\u03b5\u03c1\u03af\u03c0\u03bb\u03bf\u03ba\u03bf<\/div>\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-track\">\n        <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-fill td-chart-krioi-lgoi-egkatleipsis-kalathio-fill-4\" role=\"meter\" aria-valuenow=\"22\" aria-valuemin=\"0\" aria-valuemax=\"48\"><\/div>\n      <\/div>\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row-value\">22%<\/div>\n    <\/div>\n  <\/div>\n<\/div>\n<h2>Step-by-Step \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 digital marketing \u03b3\u03b9\u03b1 e-shop<\/h2><h3>\u0392\u03ae\u03bc\u03b1 1: \u03a7\u03b1\u03c1\u03c4\u03bf\u03b3\u03c1\u03ac\u03c6\u03b7\u03c3\u03b5 \u03c4\u03bf customer journey \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1<\/h3><p>\u039e\u03b5\u03ba\u03af\u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03b5\u03c0\u03b1\u03c6\u03ae\u03c2 \u03b5\u03bd\u03cc\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03bc\u03b5 \u03c4\u03bf brand \u03c3\u03bf\u03c5: \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ae \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7, social media marketing, paid ads, email marketing automation, direct traffic, marketplace \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1, referrals \u03ba\u03b1\u03b9 remarketing. \u0393\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf, \u03c3\u03b7\u03bc\u03b5\u03af\u03c9\u03c3\u03b5 \u03c4\u03b9 \u03c8\u03ac\u03c7\u03bd\u03b5\u03b9 \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c4\u03bf\u03bd \u03b2\u03bf\u03b7\u03b8\u03ac \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c7\u03c9\u03c1\u03ae\u03c3\u03b5\u03b9. \u03a3\u03c4\u03bf awareness \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b4\u03b7\u03b3\u03bf\u03af, \u03ac\u03c1\u03b8\u03c1\u03b1, short-form \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03ba\u03b1\u03b9 \u03b5\u03ba\u03c0\u03b1\u03b9\u03b4\u03b5\u03c5\u03c4\u03b9\u03ba\u03ac videos. \u03a3\u03c4\u03bf consideration \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03c3\u03b5\u03b9\u03c2, reviews, \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03bc\u03b5 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03b4\u03bf\u03bc\u03ae \u03ba\u03b1\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b1 \u03c6\u03af\u03bb\u03c4\u03c1\u03b1. \u03a3\u03c4\u03bf purchase \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b5\u03c2 product pages, \u03ba\u03b1\u03b8\u03b1\u03c1\u03ad\u03c2 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ae\u03c2, \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03bf checkout \u03ba\u03b1\u03b9 \u03ad\u03bd\u03c4\u03bf\u03bd\u03b1 trust signals. \u03a3\u03c4\u03bf retention \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03bc\u03c0\u03b1\u03af\u03bd\u03bf\u03c5\u03bd \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03bf\u03af, loyalty, personalized \u03c0\u03c1\u03bf\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 campaigns \u03b5\u03c0\u03b1\u03bd\u03b1\u03b3\u03bf\u03c1\u03ac\u03c2.<\/p><p>\u0397 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03ac\u03c3\u03ba\u03b7\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ae: \u03b4\u03b7\u03bc\u03b9\u03bf\u03cd\u03c1\u03b3\u03b7\u03c3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03c0\u03af\u03bd\u03b1\u03ba\u03b1 \u03bc\u03b5 \u03c4\u03ad\u03c3\u03c3\u03b5\u03c1\u03b9\u03c2 \u03c3\u03c4\u03ae\u03bb\u03b5\u03c2, \u00ab\u03c3\u03c4\u03ac\u03b4\u03b9\u03bf\u00bb, \u00ab\u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u00bb, \u00ab\u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u00bb \u03ba\u03b1\u03b9 \u00ab\u03bc\u03ae\u03bd\u03c5\u03bc\u03b1\u00bb. \u0391\u03bd \u03c0\u03bf\u03c5\u03bb\u03ac\u03c2 \u03ba\u03b1\u03bb\u03bb\u03c5\u03bd\u03c4\u03b9\u03ba\u03ac, \u03b3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03ad\u03bd\u03b1\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ac \u00ab\u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03bd\u03c5\u03b4\u03b1\u03c4\u03b9\u03ba\u03ae \u03b3\u03b9\u03b1 \u03bb\u03b9\u03c0\u03b1\u03c1\u03cc \u03b4\u03ad\u03c1\u03bc\u03b1\u00bb \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bf\u03b4\u03b7\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03b3\u03b5\u03bd\u03b9\u03ba\u03ae \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1. \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03ae \u03ac\u03c1\u03b8\u03c1\u03bf \u03c0\u03bf\u03c5 \u03b5\u03be\u03b7\u03b3\u03b5\u03af \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2, \u03c6\u03af\u03bb\u03c4\u03c1\u03b1, \u03c3\u03c5\u03c3\u03c4\u03b1\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1 \u03c0\u03c1\u03bf\u03c4\u03b5\u03af\u03bd\u03b5\u03b9 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1. \u0395\u03ba\u03b5\u03af \u03c3\u03c5\u03bd\u03b1\u03bd\u03c4\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c4\u03bf SEO e-shop, \u03c4\u03bf content marketing \u03ba\u03b1\u03b9 \u03c4\u03bf conversion rate optimization.<\/p><h3>\u0392\u03ae\u03bc\u03b1 2: \u039c\u03ad\u03c4\u03c1\u03b7\u03c3\u03b5 \u03c3\u03c9\u03c3\u03c4\u03ac \u03c0\u03c1\u03b9\u03bd \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2<\/h3><p>\u0397 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c7\u03c9\u03c1\u03af\u03c2 \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b7 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c0\u03b9\u03ba\u03af\u03bd\u03b4\u03c5\u03bd\u03b7, \u03b3\u03b9\u03b1\u03c4\u03af \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c3\u03b5 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b2\u03ac\u03c3\u03b5\u03b9 \u03b5\u03bd\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7\u03c2. \u03a1\u03cd\u03b8\u03bc\u03b9\u03c3\u03b5 \u03c3\u03c9\u03c3\u03c4\u03ac \u03c4\u03bf Google Analytics 4, events \u03b3\u03b9\u03b1 add to cart, begin checkout \u03ba\u03b1\u03b9 purchase, enhanced conversions \u03cc\u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03b1, pixels \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd \u03c0\u03bb\u03b1\u03c4\u03c6\u03bf\u03c1\u03bc\u03ce\u03bd \u03ba\u03b1\u03b9 server-side tracking \u03b1\u03bd \u03c4\u03bf \u03bc\u03ad\u03b3\u03b5\u03b8\u03bf\u03c2 \u03c4\u03bf\u03c5 e-shop \u03c4\u03bf \u03b4\u03b9\u03ba\u03b1\u03b9\u03bf\u03bb\u03bf\u03b3\u03b5\u03af. \u0388\u03c0\u03b5\u03b9\u03c4\u03b1, \u03cc\u03c1\u03b9\u03c3\u03b5 dashboards \u03c0\u03bf\u03c5 \u03b1\u03c0\u03b1\u03bd\u03c4\u03bf\u03cd\u03bd \u03c3\u03b5 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2, \u03cc\u03c7\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03c3\u03b5 marketing vanity metrics. \u0394\u03b5\u03bd \u03b1\u03c1\u03ba\u03b5\u03af \u03bd\u03b1 \u03be\u03ad\u03c1\u03b5\u03b9\u03c2 \u03c0\u03cc\u03c3\u03b1 sessions \u03ae\u03c1\u03b8\u03b1\u03bd. \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03be\u03ad\u03c1\u03b5\u03b9\u03c2 \u03c0\u03bf\u03b9\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03c6\u03ad\u03c1\u03bd\u03bf\u03c5\u03bd \u03bd\u03ad\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2, \u03c0\u03bf\u03b9\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03c9\u03c2 entry points, \u03c0\u03bf\u03b9\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03ad\u03c7\u03b5\u03b9 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf lifetime value \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 campaigns \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03c5\u03bd \u03c5\u03c0\u03bf\u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bc\u03b5\u03bd\u03b5\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ad\u03c2.<\/p><p>\u0397 Deloitte \u03ad\u03c7\u03b5\u03b9 \u03b4\u03b5\u03af\u03be\u03b5\u03b9 \u03c3\u03b5 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03b3\u03b9\u03b1 mobile speed \u03cc\u03c4\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 0,1 \u03b4\u03b5\u03c5\u03c4\u03b5\u03c1\u03bf\u03bb\u03ad\u03c0\u03c4\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03c3\u03b5\u03b9 \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03ac \u03c4\u03b9\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ad\u03c2. \u03a3\u03c4\u03bf retail, \u03b7 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 \u03ba\u03b1\u03c4\u03ad\u03b3\u03c1\u03b1\u03c8\u03b5 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 8,4% \u03c3\u03c4\u03bf conversion rate \u03ba\u03b1\u03b9 9,2% \u03c3\u03c4\u03bf average order value \u03bc\u03b5\u03c4\u03ac \u03b1\u03c0\u03cc \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1\u03c2 0,1 \u03b4\u03b5\u03c5\u03c4\u03b5\u03c1\u03bf\u03bb\u03ad\u03c0\u03c4\u03bf\u03c5. \u03a4\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03ba\u03ac\u03b8\u03b5 e-shop \u03b8\u03b1 \u03b4\u03b5\u03b9 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1, \u03b1\u03bb\u03bb\u03ac \u03cc\u03c4\u03b9 \u03bc\u03b9\u03ba\u03c1\u03ad\u03c2 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ad\u03c2 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03b5\u03b9\u03c2, \u03cc\u03c4\u03b1\u03bd \u03bc\u03b5\u03c4\u03c1\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac, \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b4\u03c5\u03c3\u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1. \u03a4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03b7 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03c0\u03b5\u03b9 \u03c3\u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03c4\u03c1\u03b1\u03c0\u03ad\u03b6\u03b9 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2.<\/p>\n<style>\n.td-chart-epdrasi-veltosis-tachtitas-0-1-deyt-sto-retail {\n  max-width: 100%;\n  background: #FFFFFF;\n  border-radius: 12px;\n  box-shadow: 0 4px 20px rgba(3,6,51,0.08);\n  padding: 28px;\n  margin: 32px 0;\n  border: 1px solid #E5E5E5;\n  color: #030633;\n}\n.td-chart-epdrasi-veltosis-tachtitas-0-1-deyt-sto-retail * { box-sizing: border-box; transition: 0.2s ease; }\n.td-chart-epdrasi-veltosis-tachtitas-0-1-deyt-sto-retail-header h3 {\n  font-size: 22px;\n  font-weight: 700;\n  color: #030633;\n  letter-spacing: -0.01em;\n  margin: 0 0 6px 0;\n}\n.td-chart-epdrasi-veltosis-tachtitas-0-1-deyt-sto-retail-header p {\n  font-size: 14px;\n  font-weight: 400;\n  color: #555555;\n  margin: 0 0 24px 0;\n}\n@media (max-width: 768px) {\n  .td-chart-epdrasi-veltosis-tachtitas-0-1-deyt-sto-retail { padding: 22px; }\n}\n@media (max-width: 480px) {\n  .td-chart-epdrasi-veltosis-tachtitas-0-1-deyt-sto-retail { padding: 18px; }\n  .td-chart-epdrasi-veltosis-tachtitas-0-1-deyt-sto-retail-header h3 { font-size: 19px; }\n  .td-chart-epdrasi-veltosis-tachtitas-0-1-deyt-sto-retail-header p { font-size: 13px; }\n}\n.td-chart-epdrasi-veltosis-tachtitas-0-1-deyt-sto-retail-bar-body {\n  min-height: 290px;\n  display: flex;\n  align-items: flex-end;\n  gap: 18px;\n  border-bottom: 2px solid #030633;\n  padding: 18px 8px 0;\n}\n.td-chart-epdrasi-veltosis-tachtitas-0-1-deyt-sto-retail-bar-item {\n  flex: 1;\n  min-width: 74px;\n  height: 250px;\n  display: flex;\n  flex-direction: column;\n  align-items: center;\n  justify-content: flex-end;\n  gap: 8px;\n}\n.td-chart-epdrasi-veltosis-tachtitas-0-1-deyt-sto-retail-value {\n  font-size: 14px;\n  font-weight: 600;\n  color: #030633;\n}\n.td-chart-epdrasi-veltosis-tachtitas-0-1-deyt-sto-retail-bar {\n  width: 48px;\n  max-height: 220px;\n  border-radius: 8px 8px 0 0;\n}\n.td-chart-epdrasi-veltosis-tachtitas-0-1-deyt-sto-retail-bar:hover { background: #030633; }\n.td-chart-epdrasi-veltosis-tachtitas-0-1-deyt-sto-retail-label {\n  min-height: 38px;\n  font-size: 13px;\n  color: #555555;\n  text-align: center;\n}\n.td-chart-epdrasi-veltosis-tachtitas-0-1-deyt-sto-retail-bar-0 { height: 91.3%; background: #FCA311; }\n.td-chart-epdrasi-veltosis-tachtitas-0-1-deyt-sto-retail-bar-1 { height: 100.0%; background: #030633; }\n@media (max-width: 768px) {\n  .td-chart-epdrasi-veltosis-tachtitas-0-1-deyt-sto-retail-bar-body { gap: 10px; overflow-x: auto; }\n  .td-chart-epdrasi-veltosis-tachtitas-0-1-deyt-sto-retail-bar-item { min-width: 68px; }\n}\n@media (max-width: 480px) {\n  .td-chart-epdrasi-veltosis-tachtitas-0-1-deyt-sto-retail-bar { width: 36px; }\n  .td-chart-epdrasi-veltosis-tachtitas-0-1-deyt-sto-retail-label { font-size: 12px; }\n}\n<\/style>\n<div class=\"td-chart-epdrasi-veltosis-tachtitas-0-1-deyt-sto-retail\" role=\"img\" aria-label=\"\u0393\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1: \u0395\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7\u03c2 \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1\u03c2 0,1 \u03b4\u03b5\u03c5\u03c4. \u03c3\u03c4\u03bf retail\">\n  <div class=\"td-chart-epdrasi-veltosis-tachtitas-0-1-deyt-sto-retail-header\">\n    <h3>\u0395\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7\u03c2 \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1\u03c2 0,1 \u03b4\u03b5\u03c5\u03c4. \u03c3\u03c4\u03bf retail<\/h3>\n    <p>\u03a0\u03b7\u03b3\u03ae: Deloitte, Milliseconds Make Millions<\/p>\n  <\/div>\n  <div class=\"td-chart-epdrasi-veltosis-tachtitas-0-1-deyt-sto-retail-body td-chart-epdrasi-veltosis-tachtitas-0-1-deyt-sto-retail-bar-body\">\n    <div class=\"td-chart-epdrasi-veltosis-tachtitas-0-1-deyt-sto-retail-bar-item\">\n      <div class=\"td-chart-epdrasi-veltosis-tachtitas-0-1-deyt-sto-retail-value\">8.4%<\/div>\n      <div class=\"td-chart-epdrasi-veltosis-tachtitas-0-1-deyt-sto-retail-bar td-chart-epdrasi-veltosis-tachtitas-0-1-deyt-sto-retail-bar-0\" role=\"meter\" aria-valuenow=\"8.4\" aria-valuemin=\"0\" aria-valuemax=\"9.2\"><\/div>\n      <div class=\"td-chart-epdrasi-veltosis-tachtitas-0-1-deyt-sto-retail-label\">Conversion rate<\/div>\n    <\/div>\n    <div class=\"td-chart-epdrasi-veltosis-tachtitas-0-1-deyt-sto-retail-bar-item\">\n      <div class=\"td-chart-epdrasi-veltosis-tachtitas-0-1-deyt-sto-retail-value\">9.2%<\/div>\n      <div class=\"td-chart-epdrasi-veltosis-tachtitas-0-1-deyt-sto-retail-bar td-chart-epdrasi-veltosis-tachtitas-0-1-deyt-sto-retail-bar-1\" role=\"meter\" aria-valuenow=\"9.2\" aria-valuemin=\"0\" aria-valuemax=\"9.2\"><\/div>\n      <div class=\"td-chart-epdrasi-veltosis-tachtitas-0-1-deyt-sto-retail-label\">Average order value<\/div>\n    <\/div>\n  <\/div>\n<\/div>\n<h2>\u03a0\u03ce\u03c2 \u03c3\u03c5\u03bd\u03b4\u03ad\u03bf\u03bd\u03c4\u03b1\u03b9 SEO, \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf, ads \u03ba\u03b1\u03b9 automation<\/h2><p>\u03a4\u03bf digital marketing \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03b5\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03cc\u03c4\u03b1\u03bd \u03c4\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03b4\u03b5\u03bd \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03c3\u03b1\u03bd \u03be\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03ac silos. \u03a4\u03bf SEO \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ae \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c3\u03b7 \u03b1\u03c0\u03cc paid traffic. \u03a4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03b1\u03c0\u03b1\u03bd\u03c4\u03ac \u03c3\u03b5 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03b7\u03b3\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2. \u03a4\u03b1 paid ads \u03b5\u03c0\u03b9\u03c4\u03b1\u03c7\u03cd\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b4\u03bf\u03ba\u03b9\u03bc\u03ac\u03b6\u03bf\u03c5\u03bd \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1. \u03a4\u03bf email marketing automation \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac \u03c3\u03b5 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03b7 \u03c3\u03c7\u03ad\u03c3\u03b7. \u03a4\u03bf omnichannel marketing \u03b5\u03be\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03b6\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03b4\u03b5\u03bd \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03b1\u03bd\u03c4\u03b9\u03ba\u03c1\u03bf\u03c5\u03cc\u03bc\u03b5\u03bd\u03b1 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03bc\u03b5 \u03c4\u03bf \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03c3\u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9.<\/p><p>\u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03b1\u03bd \u03bc\u03b9\u03b1 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03ad\u03c7\u03b5\u03b9 \u03c5\u03c8\u03b7\u03bb\u03ae \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ae \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03b1\u03bb\u03bb\u03ac \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc conversion rate, \u03b7 \u03bb\u03cd\u03c3\u03b7 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf SEO. \u038a\u03c3\u03c9\u03c2 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf category copy, \u03c0\u03b9\u03bf \u03c3\u03b1\u03c6\u03ae\u03c2 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b7 \u03c4\u03b9\u03bc\u03ce\u03bd, reviews, \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae\u03c2, structured data \u03ba\u03b1\u03b9 \u03b5\u03c3\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03c0\u03c1\u03bf\u03c2 best sellers. \u0391\u03bd \u03bc\u03b9\u03b1 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 paid ads \u03ad\u03c7\u03b5\u03b9 \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc ROAS, \u03b4\u03b5\u03bd \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03cc\u03c4\u03b9 \u03c4\u03bf \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03ba\u03cc. \u039c\u03c0\u03bf\u03c1\u03b5\u03af \u03c4\u03bf landing page \u03bd\u03b1 \u03bc\u03b7\u03bd \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03b5\u03b9 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u03ae \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03bd\u03b1 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2. \u0395\u03ba\u03b5\u03af \u03c4\u03bf remarketing \u03ba\u03b1\u03b9 \u03c4\u03b1 email flows \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b3\u03b5\u03c6\u03c5\u03c1\u03ce\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf \u03ba\u03b5\u03bd\u03cc.<\/p><p>\u03a3\u03c4\u03b7\u03bd \u03c0\u03c1\u03ac\u03be\u03b7, \u03ad\u03bd\u03b1 \u03ce\u03c1\u03b9\u03bc\u03bf e-commerce marketing \u03c0\u03bb\u03ac\u03bd\u03bf \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2 \u03c1\u03cc\u03bb\u03bf\u03c5\u03c2 \u03b1\u03bd\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9. \u03a4\u03bf SEO \u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 evergreen traffic \u03c3\u03b5 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2, \u03bf\u03b4\u03b7\u03b3\u03bf\u03cd\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1. \u03a4\u03bf content marketing \u03c7\u03c4\u03af\u03b6\u03b5\u03b9 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03b9 long-tail \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2. \u03a4\u03b1 paid ads \u03b4\u03af\u03bd\u03bf\u03c5\u03bd \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03ba\u03bb\u03af\u03bc\u03b1\u03ba\u03b1, \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03c3\u03b5 \u03c0\u03b5\u03c1\u03b9\u03cc\u03b4\u03bf\u03c5\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ce\u03bd \u03ae \u03bb\u03b1\u03bd\u03c3\u03b1\u03c1\u03af\u03c3\u03bc\u03b1\u03c4\u03bf\u03c2. \u03a4\u03bf email marketing automation \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03b9\u03b5\u03af abandoned cart, welcome series, post-purchase education, replenishment reminders \u03ba\u03b1\u03b9 win-back campaigns. \u03a4\u03bf social media marketing \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03b5\u03af \u03c4\u03b7 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03ba\u03b1\u03b9 \u03b4\u03af\u03bd\u03b5\u03b9 \u03c5\u03bb\u03b9\u03ba\u03cc \u03b3\u03b9\u03b1 social proof. \u038c\u03bb\u03b1 \u03b1\u03c5\u03c4\u03ac \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03ad\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03ba\u03bf\u03b9\u03bd\u03ac KPIs, \u03cc\u03c7\u03b9 \u03bc\u03b5 \u03be\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03ad\u03c2 \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03bc\u03b9\u03bb\u03bf\u03cd\u03bd \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03c4\u03bf\u03c5\u03c2.<\/p><h2>\u03a0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03ac\u03bc\u03b5\u03c3\u03b7 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae<\/h2><p>\u03a0\u03c1\u03ce\u03c4\u03b7 \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd \u03c0\u03bf\u03c5 \u03ae\u03b4\u03b7 \u03ad\u03c7\u03bf\u03c5\u03bd traffic. \u0391\u03bd \u03bc\u03b9\u03b1 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1\u03c2 \u03ad\u03c7\u03b5\u03b9 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ad\u03c2 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03c3\u03b5\u03b9\u03c2 \u03b1\u03bb\u03bb\u03ac \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc CTR, \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b5 title, meta description \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03c0\u03c1\u03cc\u03c4\u03b1\u03c3\u03b7. \u0391\u03bd \u03ad\u03c7\u03b5\u03b9 clicks \u03b1\u03bb\u03bb\u03ac \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc conversion, \u03ad\u03bb\u03b5\u03b3\u03be\u03b5 \u03c6\u03af\u03bb\u03c4\u03c1\u03b1, \u03c4\u03b1\u03be\u03b9\u03bd\u03cc\u03bc\u03b7\u03c3\u03b7 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1, \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b5\u03c2, \u03b4\u03b9\u03b1\u03b8\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2. \u0391\u03bd \u03ad\u03bd\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03ad\u03c7\u03b5\u03b9 \u03c5\u03c8\u03b7\u03bb\u03cc add to cart \u03b1\u03bb\u03bb\u03ac \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc purchase, \u03b5\u03be\u03ad\u03c4\u03b1\u03c3\u03b5 \u03bc\u03b5\u03c4\u03b1\u03c6\u03bf\u03c1\u03b9\u03ba\u03ac, \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03cc\u03b4\u03b9\u03b1 checkout. \u0391\u03c5\u03c4\u03ae \u03b7 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc \u03c4\u03bf \u03bd\u03b1 \u03ba\u03c5\u03bd\u03b7\u03b3\u03ac\u03c2 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ce\u03c2 \u03bd\u03ad\u03bf traffic.<\/p><p>\u0394\u03b5\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf A\/B testing, \u03b1\u03bb\u03bb\u03ac \u03bc\u03b5 \u03c0\u03b5\u03b9\u03b8\u03b1\u03c1\u03c7\u03af\u03b1. \u039c\u03b7\u03bd \u03c4\u03b5\u03c3\u03c4\u03ac\u03c1\u03b5\u03b9\u03c2 \u03c4\u03c5\u03c7\u03b1\u03af\u03b1 \u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03b1 \u03ba\u03bf\u03c5\u03bc\u03c0\u03b9\u03ce\u03bd \u03c7\u03c9\u03c1\u03af\u03c2 \u03c5\u03c0\u03cc\u03b8\u03b5\u03c3\u03b7. \u039e\u03b5\u03ba\u03af\u03bd\u03b1 \u03bc\u03b5 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03c6\u03b1\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03ae \u03c3\u03b5 user recordings: \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc click \u03c3\u03b5 size guide, \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7 \u03c3\u03c4\u03bf \u03b2\u03ae\u03bc\u03b1 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae\u03c2, \u03b1\u03b4\u03cd\u03bd\u03b1\u03bc\u03bf engagement \u03c3\u03c4\u03b9\u03c2 landing pages. \u039a\u03ac\u03b8\u03b5 test \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c5\u03c0\u03cc\u03b8\u03b5\u03c3\u03b7, \u03ba\u03cd\u03c1\u03b9\u03b1 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7, \u03b4\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03bb\u03ac\u03c7\u03b9\u03c3\u03c4\u03bf \u03b4\u03b5\u03af\u03b3\u03bc\u03b1. \u0393\u03b9\u03b1 \u03bc\u03b9\u03ba\u03c1\u03cc\u03c4\u03b5\u03c1\u03b1 e-shop, \u03cc\u03c0\u03bf\u03c5 \u03c4\u03bf traffic \u03b4\u03b5\u03bd \u03b5\u03c0\u03b1\u03c1\u03ba\u03b5\u03af \u03b3\u03b9\u03b1 \u03c3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac \u03c0\u03b5\u03b9\u03c1\u03ac\u03bc\u03b1\u03c4\u03b1 \u03c3\u03b5 \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2, \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c5\u03c7\u03bd\u03ac \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03cc\u03c4\u03b5\u03c1\u03bf \u03bd\u03b1 \u03b3\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b5\u03c2, \u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03bc\u03b5 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7 \u03c0\u03c1\u03b9\u03bd \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03ac.<\/p><p>\u03a4\u03c1\u03af\u03c4\u03b7 \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c7\u03c9\u03c1\u03af\u03c2 \u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03ad\u03c2. \u0397 \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03af\u03ba\u03b5\u03c5\u03c3\u03b7 \u03b4\u03b5\u03bd \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af\u03c2 \u03b5\u03ba\u03b1\u03c4\u03bf\u03bd\u03c4\u03ac\u03b4\u03b5\u03c2 \u03c0\u03b5\u03c1\u03af\u03c0\u03bb\u03bf\u03ba\u03b1 segments \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03c4\u03b7\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2. \u039c\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03b9 \u03b1\u03c0\u03bb\u03ac: \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc email \u03b3\u03b9\u03b1 \u03bd\u03ad\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03bd\u03c4\u03b5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2, \u03c0\u03c1\u03bf\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b2\u03ac\u03c3\u03b5\u03b9 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2, \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c3\u03b5 abandoned cart, \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac flows \u03b3\u03b9\u03b1 high-value \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 win-back \u03b3\u03b9\u03b1 \u03cc\u03c3\u03bf\u03c5\u03c2 \u03b4\u03b5\u03bd \u03b1\u03b3\u03cc\u03c1\u03b1\u03c3\u03b1\u03bd \u03be\u03b1\u03bd\u03ac \u03bc\u03b5\u03c4\u03ac \u03b1\u03c0\u03cc 90 \u03ae 120 \u03b7\u03bc\u03ad\u03c1\u03b5\u03c2. \u0397 \u03b1\u03be\u03af\u03b1 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ac\u03c6\u03b5\u03b9\u03b1 \u03c4\u03bf\u03c5 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03bf\u03c2, \u03cc\u03c7\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c0\u03bf\u03bb\u03c5\u03c0\u03bb\u03bf\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf\u03c5.<\/p><p>\u03a4\u03ad\u03c4\u03b1\u03c1\u03c4\u03b7 \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03bc\u03ae budget. \u0388\u03bd\u03b1 \u03c5\u03b3\u03b9\u03ad\u03c2 \u03c0\u03bb\u03ac\u03bd\u03bf \u03b4\u03b5\u03bd \u03b2\u03ac\u03b6\u03b5\u03b9 \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03c7\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9. \u03a3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b9\u03c3\u03bf\u03c1\u03c1\u03bf\u03c0\u03af\u03b1 \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03b5 demand capture, \u03cc\u03c0\u03c9\u03c2 Google Search \u03ba\u03b1\u03b9 SEO, demand generation, \u03cc\u03c0\u03c9\u03c2 social \u03ba\u03b1\u03b9 video, \u03ba\u03b1\u03b9 retention, \u03cc\u03c0\u03c9\u03c2 email \u03ba\u03b1\u03b9 loyalty. \u0397 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03bc\u03ae \u03b5\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf margin, \u03c4\u03bf\u03bd \u03ba\u03cd\u03ba\u03bb\u03bf \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 brand. \u0388\u03bd\u03b1 \u03bd\u03ad\u03bf e-shop \u03af\u03c3\u03c9\u03c2 \u03c7\u03c1\u03b5\u03b9\u03b1\u03c3\u03c4\u03b5\u03af \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf budget \u03c3\u03b5 paid acquisition, \u03b5\u03bd\u03ce \u03ad\u03bd\u03b1 \u03ce\u03c1\u03b9\u03bc\u03bf brand \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9 \u03ba\u03ad\u03c1\u03b4\u03bf\u03c2 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 retention \u03ba\u03b1\u03b9 repeat sales.<\/p><h2>KPIs \u03ba\u03b1\u03b9 \u03c1\u03c5\u03b8\u03bc\u03cc\u03c2 \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ae \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7<\/h2><p>\u0397 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c3\u03c4\u03bf digital marketing \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c1\u03c5\u03b8\u03bc\u03cc. \u03a3\u03b5 \u03b5\u03b2\u03b4\u03bf\u03bc\u03b1\u03b4\u03b9\u03b1\u03af\u03b1 \u03b2\u03ac\u03c3\u03b7, \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b5 spend, revenue, ROAS, CPA, conversion rate \u03ba\u03b1\u03b9 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1. \u03a3\u03b5 \u03bc\u03b7\u03bd\u03b9\u03b1\u03af\u03b1 \u03b2\u03ac\u03c3\u03b7, \u03b5\u03be\u03ad\u03c4\u03b1\u03c3\u03b5 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1, \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2, assisted conversions, SEO growth \u03ba\u03b1\u03b9 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 email flows. \u03a3\u03b5 \u03c4\u03c1\u03b9\u03bc\u03b7\u03bd\u03b9\u03b1\u03af\u03b1 \u03b2\u03ac\u03c3\u03b7, \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b5 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ac \u03b5\u03c1\u03c9\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1: \u03c0\u03bf\u03b9\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03bd\u03ad\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2, \u03c0\u03bf\u03b9\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03b1\u03be\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03b9\u03c7\u03b8\u03bf\u03cd\u03bd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf, \u03c0\u03bf\u03b9\u03b5\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03bf \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03cd \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af\u03c4\u03b1\u03b9 redesign \u03ae development.<\/p><p>\u0388\u03bd\u03b1\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf diagnose, prioritize, test, scale. \u03a0\u03c1\u03ce\u03c4\u03b1 \u03b4\u03b9\u03b1\u03b3\u03b9\u03b3\u03bd\u03ce\u03c3\u03ba\u03b5\u03b9\u03c2 \u03c4\u03bf \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03bc\u03b5 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1. \u039c\u03b5\u03c4\u03ac \u03b9\u03b5\u03c1\u03b1\u03c1\u03c7\u03b5\u03af\u03c2 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc impact, effort \u03ba\u03b1\u03b9 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2. \u03a3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1 \u03b4\u03bf\u03ba\u03b9\u03bc\u03ac\u03b6\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03c5\u03c0\u03cc\u03b8\u03b5\u03c3\u03b7. \u03a4\u03ad\u03bb\u03bf\u03c2, \u03ba\u03bb\u03b9\u03bc\u03b1\u03ba\u03ce\u03bd\u03b5\u03b9\u03c2 \u03cc,\u03c4\u03b9 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b1\u03bc\u03b1\u03c4\u03ac\u03c2 \u03cc,\u03c4\u03b9 \u03b4\u03b5\u03bd \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03b5\u03b9. \u0391\u03c5\u03c4\u03ae \u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae digital marketing \u03c0\u03b9\u03bf \u03c0\u03c1\u03bf\u03b2\u03bb\u03ad\u03c8\u03b9\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b2\u03b1\u03c3\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ae\u03c3\u03b5\u03b9\u03c2.<\/p><p>\u0393\u03b9\u03b1 \u03c4\u03b7\u03bd TWO DOTS, \u03b7 \u03c0\u03b9\u03bf \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 \u03b3\u03b9\u03b1 e-shop \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf marketing \u03c3\u03b1\u03bd \u03b5\u03bd\u03b9\u03b1\u03af\u03bf growth system. \u0397 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c0\u03bf\u03c5 \u03b4\u03bf\u03c5\u03bb\u03b5\u03cd\u03b5\u03b9 SEO \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03b9 \u03c3\u03c5\u03bc\u03b2\u03b1\u03af\u03bd\u03b5\u03b9 \u03c3\u03c4\u03b1 ads. \u0397 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c0\u03bf\u03c5 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03b5\u03b9 landing pages \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc GA4 \u03ba\u03b1\u03b9 heatmaps. \u03a4\u03bf email automation \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ac insights \u03b1\u03c0\u03cc \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2. \u038c\u03c4\u03b1\u03bd \u03cc\u03bb\u03b1 \u03b1\u03c5\u03c4\u03ac \u03c3\u03c5\u03bd\u03b4\u03ad\u03bf\u03bd\u03c4\u03b1\u03b9, \u03c4\u03bf digital marketing \u03c0\u03b1\u03cd\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03c3\u03bc\u03cc\u03c2 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2.<\/p><p>\u03a4\u03bf \u03c4\u03b5\u03bb\u03b9\u03ba\u03cc \u03c3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03bf: \u03b7 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03b5\u03bd\u03cc\u03c2 e-shop \u03b4\u03b5\u03bd \u03ad\u03c1\u03c7\u03b5\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03b1\u03c0\u03cc \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7. \u0388\u03c1\u03c7\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1, \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7, \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ae \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7. \u0391\u03bd \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03bc\u03b5 \u03c4\u03b7 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03be\u03af\u03b1, \u03bc\u03b5\u03b9\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b9\u03c2 \u03c4\u03c1\u03b9\u03b2\u03ad\u03c2 \u03c3\u03c4\u03bf checkout, \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 SEO \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf, \u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c9\u03c3\u03c4\u03ac \u03c4\u03b1 paid ads \u03ba\u03b1\u03b9 \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u03b5\u03c0\u03b1\u03bd\u03b1\u03b3\u03bf\u03c1\u03ac\u03c2, \u03c4\u03cc\u03c4\u03b5 \u03c4\u03bf digital marketing \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03cc, \u03c0\u03b9\u03bf \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03ba\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd \u03c0\u03b9\u03bf \u03ba\u03bf\u03bd\u03c4\u03ac \u03c3\u03c4\u03bf\u03c5\u03c2 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2.<\/p>\n\n<p><a href=\"https:\/\/blog.hubspot.com\/marketing\/digital-marketing-optimization\" target=\"_blank\" rel=\"noopener\">HubSpot: Digital Marketing Optimization<\/a><\/p><p><a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/app-and-mobile\/mobile-page-speed-load-time\/\" target=\"_blank\" rel=\"noopener\">Think with Google: Mobile page speed load time benchmarks<\/a><\/p><p><a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noopener\">Baymard Institute: Cart Abandonment Rate Statistics<\/a><\/p><p><a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noopener\">Baymard Institute: Reasons for Cart Abandonment<\/a><\/p><p><a href=\"https:\/\/www.deloitte.com\/uk\/en\/services\/consulting\/research\/milliseconds-make-millions.html\" target=\"_blank\" rel=\"noopener\">Deloitte: Milliseconds Make Millions<\/a><\/p><p><a href=\"https:\/\/support.google.com\/analytics\/answer\/10089681\" target=\"_blank\" rel=\"noopener\">Google Analytics Help: Google Analytics 4 events<\/a><\/p>\n\n\n<style>\n.td-faq {\n  margin: 32px 0;\n  border: 1px solid #E5E5E5;\n  border-radius: 12px;\n  background: #FFFFFF;\n  box-shadow: 0 4px 20px rgba(3,6,51,0.08);\n  overflow: hidden;\n}\n.td-faq .td-faq-item {\n  border-bottom: 1px solid #E5E5E5;\n}\n.td-faq .td-faq-item:last-child { border-bottom: 0; }\n.td-faq .td-faq-title {\n  display: flex;\n  justify-content: space-between;\n  align-items: center;\n  gap: 16px;\n  padding: 18px 20px;\n  background: #030633;\n  color: #FCA311;\n  font-weight: 700;\n  cursor: pointer;\n  list-style: none;\n}\n.td-faq .td-faq-title::-webkit-details-marker { display: none; }\n.td-faq .td-faq-title:hover { background: #555555; }\n.td-faq .td-faq-icon {\n  width: 14px;\n  height: 14px;\n  position: relative;\n  flex: 0 0 14px;\n}\n.td-faq .td-faq-icon::before,\n.td-faq .td-faq-icon::after {\n  content: \"\";\n  position: absolute;\n  left: 0;\n  top: 6px;\n  width: 14px;\n  height: 2px;\n  border-radius: 2px;\n  background: #FCA311;\n}\n.td-faq .td-faq-icon::after { transform: rotate(90deg); }\n.td-faq details[open] .td-faq-icon::after { transform: rotate(0); }\n.td-faq .td-faq-content {\n  padding: 18px 20px;\n  background: #FFFFFF;\n  border-top: 1px solid #FED7AA;\n}\n.td-faq .td-faq-content p {\n  margin: 0;\n  color: #555555;\n}\n@media (max-width: 480px) {\n  .td-faq .td-faq-title,\n  .td-faq .td-faq-content {\n    padding: 15px 16px;\n  }\n}\n<\/style>\n<div class=\"wp-block-greenshift-blocks-accordion gs-accordion td-faq\" id=\"gspb_accordion-id-td-faq-69312\">\n  <details class=\"td-faq-item gs-accordion-item\" id=\"faq-1\" open>\n    <summary class=\"td-faq-title gs-accordion-item__title\">\n      <span>\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf Digital Marketing Optimization \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03ad\u03bd\u03b1 e-shop;<\/span>\n      <span class=\"td-faq-icon\" aria-hidden=\"true\"><\/span>\n    <\/summary>\n    <div class=\"td-faq-content gs-accordion-item__content\">\n      <p>\u03a4\u03bf Digital Marketing Optimization \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03ce\u03bd, \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03b3\u03b9\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 e-shop, \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03bd\u03b1 \u03c6\u03ad\u03c1\u03bd\u03b5\u03b9\u03c2 \u03c4\u03bf\u03bd \u03c3\u03c9\u03c3\u03c4\u03cc \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7 \u03bc\u03b5 \u03c4\u03bf \u03c3\u03c9\u03c3\u03c4\u03cc \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03c4\u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae, \u03b1\u03c5\u03be\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b9\u03c2 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b1\u03bd\u03b1\u03b3\u03bf\u03c1\u03ac\u03c2.<\/p>\n    <\/div>\n  <\/details>\n  <details class=\"td-faq-item gs-accordion-item\" id=\"faq-2\">\n    <summary class=\"td-faq-title gs-accordion-item__title\">\n      <span>\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03ad\u03bd\u03b1\u03c2 \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b7\u03c2 e-shop;<\/span>\n      <span class=\"td-faq-icon\" aria-hidden=\"true\"><\/span>\n    <\/summary>\n    <div class=\"td-faq-content gs-accordion-item__content\">\n      <p>\u039f\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf\u03b9 \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03bf conversion rate, \u03c4\u03bf average order value, \u03c4\u03bf customer acquisition cost, \u03c4\u03bf ROAS \u03ba\u03b1\u03b9 \u03c4\u03bf cart abandonment rate. \u0397 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b5\u03c1\u03bc\u03b7\u03bd\u03b5\u03af\u03b1 \u03b1\u03c5\u03c4\u03ce\u03bd \u03c4\u03c9\u03bd \u03b1\u03c1\u03b9\u03b8\u03bc\u03ce\u03bd \u03b2\u03bf\u03b7\u03b8\u03ac \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 e-shop.<\/p>\n    <\/div>\n  <\/details>\n  <details class=\"td-faq-item gs-accordion-item\" id=\"faq-3\">\n    <summary class=\"td-faq-title gs-accordion-item__title\">\n      <span>\u03a0\u03ce\u03c2 \u03b7 \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1 \u03c6\u03cc\u03c1\u03c4\u03c9\u03c3\u03b7\u03c2 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03b5\u03bd\u03cc\u03c2 e-shop;<\/span>\n      <span class=\"td-faq-icon\" aria-hidden=\"true\"><\/span>\n    <\/summary>\n    <div class=\"td-faq-content gs-accordion-item__content\">\n      <p>\u0397 \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1 \u03c6\u03cc\u03c1\u03c4\u03c9\u03c3\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b8\u03bf\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03c3\u03b5\u03b9 \u03b4\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03c4\u03bf bounce rate. \u0391\u03c1\u03b3\u03ae \u03c6\u03cc\u03c1\u03c4\u03c9\u03c3\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bf\u03b4\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c3\u03b5 \u03c7\u03b1\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03bb\u03b5\u03af\u03c0\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c0\u03c1\u03b9\u03bd \u03b4\u03bf\u03c5\u03bd \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd.<\/p>\n    <\/div>\n  <\/details>\n  <details class=\"td-faq-item gs-accordion-item\" id=\"faq-4\">\n    <summary class=\"td-faq-title gs-accordion-item__title\">\n      <span>\u03a0\u03ce\u03c2 \u03c3\u03c5\u03bd\u03b4\u03ad\u03bf\u03bd\u03c4\u03b1\u03b9 SEO, \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf, \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03bf\u03af \u03c3\u03c4\u03bf digital marketing;<\/span>\n      <span class=\"td-faq-icon\" aria-hidden=\"true\"><\/span>\n    <\/summary>\n    <div class=\"td-faq-content gs-accordion-item__content\">\n      <p>\u03a4\u03bf SEO \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7, \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03b1\u03c0\u03b1\u03bd\u03c4\u03ac \u03c3\u03b5 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2, \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c4\u03b1\u03c7\u03cd\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03bf\u03af \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03bf\u03c5\u03bd \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03c3\u03b5 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03c3\u03c7\u03ad\u03c3\u03b5\u03b9\u03c2. \u038c\u03bb\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03b3\u03b9\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1.<\/p>\n    <\/div>\n  <\/details>\n  <details class=\"td-faq-item gs-accordion-item\" id=\"faq-5\">\n    <summary class=\"td-faq-title gs-accordion-item__title\">\n      <span>\u03a0\u03bf\u03b9\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03c3\u03c4\u03bf\u03cd\u03bd \u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03b5 \u03ad\u03bd\u03b1 e-shop;<\/span>\n      <span class=\"td-faq-icon\" aria-hidden=\"true\"><\/span>\n    <\/summary>\n    <div class=\"td-faq-content gs-accordion-item__content\">\n      <p>\u0392\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03c4\u03b5 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03bc\u03b5 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03bd traffic, \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03c3\u03c4\u03b5 A\/B testing \u03bc\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c5\u03c0\u03bf\u03b8\u03ad\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03bc\u03b5 \u03b1\u03c0\u03bb\u03ad\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2. \u0391\u03c5\u03c4\u03ad\u03c2 \u03bf\u03b9 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7.<\/p>\n    <\/div>\n  <\/details>\n  <details class=\"td-faq-item gs-accordion-item\" id=\"faq-6\">\n    <summary class=\"td-faq-title gs-accordion-item__title\">\n      <span>\u03a0\u03ce\u03c2 \u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03bc\u03ae budget \u03c3\u03c4\u03bf digital marketing \u03b5\u03bd\u03cc\u03c2 e-shop;<\/span>\n      <span class=\"td-faq-icon\" aria-hidden=\"true\"><\/span>\n    <\/summary>\n    <div class=\"td-faq-content gs-accordion-item__content\">\n      <p>\u0397 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03bc\u03ae budget \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b9\u03c3\u03bf\u03c1\u03c1\u03bf\u03c0\u03b5\u03af \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03b5 demand capture, \u03cc\u03c0\u03c9\u03c2 Google Search \u03ba\u03b1\u03b9 SEO, demand generation, \u03cc\u03c0\u03c9\u03c2 social \u03ba\u03b1\u03b9 video, \u03ba\u03b1\u03b9 retention, \u03cc\u03c0\u03c9\u03c2 email \u03ba\u03b1\u03b9 loyalty. \u0397 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b5\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03bf \u03ba\u03ad\u03c1\u03b4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03bd \u03ba\u03cd\u03ba\u03bb\u03bf \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2.<\/p>\n    <\/div>\n  <\/details>\n  <details class=\"td-faq-item gs-accordion-item\" id=\"faq-7\">\n    <summary class=\"td-faq-title gs-accordion-item__title\">\n      <span>\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c4\u03c9\u03bd KPIs \u03c3\u03c4\u03bf digital marketing optimization;<\/span>\n      <span class=\"td-faq-icon\" aria-hidden=\"true\"><\/span>\n    <\/summary>\n    <div class=\"td-faq-content gs-accordion-item__content\">\n      <p>\u03a4\u03b1 KPIs \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03c3\u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 \u03c4\u03c9\u03bd \u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ce\u03bd marketing. \u039a\u03b1\u03b8\u03bf\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03c4\u03c9\u03bd \u03b5\u03bd\u03b5\u03c1\u03b3\u03b5\u03b9\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03bf\u03c5\u03bd \u03c4\u03b7 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ae \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03b2\u03ac\u03c3\u03b5\u03b9 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03c5\u03c0\u03bf\u03b8\u03ad\u03c3\u03b5\u03c9\u03bd.<\/p>\n    <\/div>\n  <\/details>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Practical guide to digital marketing optimization for e-shops: SEO, CRO, analytics, automation and ads with steps, KPIs and real data.<\/p>","protected":false},"author":1,"featured_media":69311,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[195],"tags":[3751,3543,3906,3824,7257],"class_list":["post-69312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-psifiako-marketing","tag-conversion-optimization","tag-digital-marketing-2","tag-e-commerce-marketing","tag-marketing-automation","tag-seo-e-shop"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/69312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/comments?post=69312"}],"version-history":[{"count":0,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/69312\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media\/69311"}],"wp:attachment":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media?parent=69312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/categories?post=69312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/tags?post=69312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}