{"id":69333,"date":"2026-05-07T19:52:01","date_gmt":"2026-05-07T16:52:01","guid":{"rendered":"https:\/\/twodots.gr\/?p=69333"},"modified":"2026-05-07T19:52:01","modified_gmt":"2026-05-07T16:52:01","slug":"veltistes-praktikes-apotelesmatices-diafimiseis-google-ads","status":"publish","type":"post","link":"https:\/\/twodots.gr\/en\/veltistes-praktikes-apotelesmatikes-diafimiseis-google-ads\/","title":{"rendered":"Best practices for effective Google ads"},"content":{"rendered":"<h2>Google Ads \u03b3\u03b9\u03b1 e-shop: \u03b3\u03b9\u03b1\u03c4\u03af \u03bf\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ad\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ac<\/h2><p>\u0393\u03b9\u03b1 \u03ad\u03bd\u03b1\u03bd \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b7 e-shop, \u03c4\u03b1 google ads \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03ad\u03bd\u03b1 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\u03b2\u03ac\u03b6\u03bf\u03c5\u03bd budget \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1. \u03a3\u03c4\u03b7\u03bd \u03c0\u03c1\u03ac\u03be\u03b7, \u03cc\u03bc\u03c9\u03c2, \u03bf\u03b9 \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03cc\u03c1\u03b5\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 google ads \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae keywords, \u03c3\u03c9\u03c3\u03c4\u03ae \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03af\u03c7\u03b9\u03c3\u03b7 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7\u03c2 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2, \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03bf conversion tracking, \u03c0\u03c1\u03bf\u03c3\u03b5\u03b3\u03bc\u03ad\u03bd\u03b5\u03c2 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\u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03ad\u03bd\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd, \u03bc\u03b9\u03b1 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1, \u03ad\u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03bf \u03ba\u03ad\u03c1\u03b4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1. \u0391\u03bd \u03c0\u03bf\u03c5\u03bb\u03ac\u03c4\u03b5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03bc\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03b1, \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03bf\u03c7\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ae \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc stock, \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae bidding \u03b3\u03b9\u03b1 \u03cc\u03bb\u03b1. \u0391\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b1, \u03b1\u03bd \u03b4\u03b5\u03bd \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03c4\u03b5 \u03c0\u03bf\u03b9\u03b1 keywords \u03c6\u03ad\u03c1\u03bd\u03bf\u03c5\u03bd \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03ce\u03bd\u03bf\u03c5\u03bd budget, \u03b7 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03c3\u03b1\u03c2 \u03b8\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b1 \u03c4\u03c5\u03c6\u03bb\u03ac.<\/p><p>\u0397 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ae \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03c0\u03af\u03c3\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b1 google ads \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03b9\u03c3\u03c7\u03c5\u03c1\u03ae. \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b7 \u03bc\u03b5\u03b8\u03bf\u03b4\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03c4\u03bf\u03c5 Google Economic Impact, \u03bf\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b1\u03c0\u03bf\u03ba\u03bf\u03bc\u03af\u03b6\u03bf\u03c5\u03bd \u03ba\u03b1\u03c4\u03ac \u03bc\u03ad\u03c3\u03bf \u03cc\u03c1\u03bf 8 \u03b4\u03bf\u03bb\u03ac\u03c1\u03b9\u03b1 \u03ba\u03ad\u03c1\u03b4\u03bf\u03c5\u03c2 \u03bc\u03ad\u03c3\u03c9 Google Search \u03ba\u03b1\u03b9 Ads \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 1 \u03b4\u03bf\u03bb\u03ac\u03c1\u03b9\u03bf \u03c0\u03bf\u03c5 \u03be\u03bf\u03b4\u03b5\u03cd\u03bf\u03c5\u03bd \u03c3\u03b5 Google Ads. \u03a4\u03bf \u03bd\u03bf\u03cd\u03bc\u03b5\u03c1\u03bf \u03b1\u03c5\u03c4\u03cc \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03b2\u03b1\u03c3\u03c4\u03b5\u03af \u03c9\u03c2 \u03b5\u03b3\u03b3\u03cd\u03b7\u03c3\u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 e-shop, \u03b1\u03bb\u03bb\u03ac \u03c9\u03c2 \u03ad\u03bd\u03b4\u03b5\u03b9\u03be\u03b7 \u03c4\u03bf\u03c5 \u03c0\u03cc\u03c3\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03cc\u03c4\u03b1\u03bd \u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac \u03c3\u03c4\u03b7\u03bc\u03ad\u03bd\u03b7. \u038c\u03c0\u03c9\u03c2 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1, \u03b7 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03c5\u03bd\u03b7\u03c4\u03b9\u03ba\u03ae\u03c2 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ae\u03c2 \u03b1\u03be\u03af\u03b1\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03b5\u03bb\u03ba\u03c5\u03c3\u03c4\u03b9\u03ba\u03ae \u03cc\u03c4\u03b1\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ae \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7.<\/p>\n<style>\n.td-chart-ektimmeni-oikonomik-apdosi-google-ads {\n  max-width: 100%;\n  background: #FFFFFF;\n  border-radius: 12px;\n  box-shadow: 0 4px 20px rgba(3,6,51,0.08);\n  padding: 28px;\n  margin: 32px 0;\n  border: 1px solid #E5E5E5;\n  color: #030633;\n}\n.td-chart-ektimmeni-oikonomik-apdosi-google-ads * { box-sizing: border-box; transition: 0.2s ease; }\n.td-chart-ektimmeni-oikonomik-apdosi-google-ads-header h3 {\n  font-size: 22px;\n  font-weight: 700;\n  color: #030633;\n  letter-spacing: -0.01em;\n  margin: 0 0 6px 0;\n}\n.td-chart-ektimmeni-oikonomik-apdosi-google-ads-header p {\n  font-size: 14px;\n  font-weight: 400;\n  color: #555555;\n  margin: 0 0 24px 0;\n}\n@media (max-width: 768px) {\n  .td-chart-ektimmeni-oikonomik-apdosi-google-ads { padding: 22px; }\n}\n@media (max-width: 480px) {\n  .td-chart-ektimmeni-oikonomik-apdosi-google-ads { padding: 18px; }\n  .td-chart-ektimmeni-oikonomik-apdosi-google-ads-header h3 { font-size: 19px; }\n  .td-chart-ektimmeni-oikonomik-apdosi-google-ads-header p { font-size: 13px; }\n}\n.td-chart-ektimmeni-oikonomik-apdosi-google-ads-bar-body {\n  min-height: 290px;\n  display: flex;\n  align-items: flex-end;\n  gap: 18px;\n  border-bottom: 2px solid #030633;\n  padding: 18px 8px 0;\n}\n.td-chart-ektimmeni-oikonomik-apdosi-google-ads-bar-item {\n  flex: 1;\n  min-width: 74px;\n  height: 250px;\n  display: flex;\n  flex-direction: column;\n  align-items: center;\n  justify-content: flex-end;\n  gap: 8px;\n}\n.td-chart-ektimmeni-oikonomik-apdosi-google-ads-value {\n  font-size: 14px;\n  font-weight: 600;\n  color: #030633;\n}\n.td-chart-ektimmeni-oikonomik-apdosi-google-ads-bar {\n  width: 48px;\n  max-height: 220px;\n  border-radius: 8px 8px 0 0;\n}\n.td-chart-ektimmeni-oikonomik-apdosi-google-ads-bar:hover { background: #030633; }\n.td-chart-ektimmeni-oikonomik-apdosi-google-ads-label {\n  min-height: 38px;\n  font-size: 13px;\n  color: #555555;\n  text-align: center;\n}\n.td-chart-ektimmeni-oikonomik-apdosi-google-ads-bar-0 { height: 12.5%; background: #FCA311; }\n.td-chart-ektimmeni-oikonomik-apdosi-google-ads-bar-1 { height: 100.0%; background: #030633; }\n@media (max-width: 768px) {\n  .td-chart-ektimmeni-oikonomik-apdosi-google-ads-bar-body { gap: 10px; overflow-x: auto; }\n  .td-chart-ektimmeni-oikonomik-apdosi-google-ads-bar-item { min-width: 68px; }\n}\n@media (max-width: 480px) {\n  .td-chart-ektimmeni-oikonomik-apdosi-google-ads-bar { width: 36px; }\n  .td-chart-ektimmeni-oikonomik-apdosi-google-ads-label { font-size: 12px; }\n}\n<\/style>\n<div class=\"td-chart-ektimmeni-oikonomik-apdosi-google-ads\" role=\"img\" aria-label=\"\u0393\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1: \u0395\u03ba\u03c4\u03b9\u03bc\u03ce\u03bc\u03b5\u03bd\u03b7 \u039f\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ae \u0391\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 Google Ads\">\n  <div class=\"td-chart-ektimmeni-oikonomik-apdosi-google-ads-header\">\n    <h3>\u0395\u03ba\u03c4\u03b9\u03bc\u03ce\u03bc\u03b5\u03bd\u03b7 \u039f\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ae \u0391\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 Google Ads<\/h3>\n    <p>\u03a0\u03b7\u03b3\u03ae: Google Economic Impact methodology<\/p>\n  <\/div>\n  <div class=\"td-chart-ektimmeni-oikonomik-apdosi-google-ads-body td-chart-ektimmeni-oikonomik-apdosi-google-ads-bar-body\">\n    <div class=\"td-chart-ektimmeni-oikonomik-apdosi-google-ads-bar-item\">\n      <div class=\"td-chart-ektimmeni-oikonomik-apdosi-google-ads-value\">1x<\/div>\n      <div class=\"td-chart-ektimmeni-oikonomik-apdosi-google-ads-bar td-chart-ektimmeni-oikonomik-apdosi-google-ads-bar-0\" role=\"meter\" aria-valuenow=\"1\" aria-valuemin=\"0\" aria-valuemax=\"8\"><\/div>\n      <div class=\"td-chart-ektimmeni-oikonomik-apdosi-google-ads-label\">\u0394\u03b1\u03c0\u03ac\u03bd\u03b7 \u03c3\u03b5 Google Ads<\/div>\n    <\/div>\n    <div class=\"td-chart-ektimmeni-oikonomik-apdosi-google-ads-bar-item\">\n      <div class=\"td-chart-ektimmeni-oikonomik-apdosi-google-ads-value\">8x<\/div>\n      <div class=\"td-chart-ektimmeni-oikonomik-apdosi-google-ads-bar td-chart-ektimmeni-oikonomik-apdosi-google-ads-bar-1\" role=\"meter\" aria-valuenow=\"8\" aria-valuemin=\"0\" aria-valuemax=\"8\"><\/div>\n      <div class=\"td-chart-ektimmeni-oikonomik-apdosi-google-ads-label\">\u0395\u03ba\u03c4\u03b9\u03bc\u03ce\u03bc\u03b5\u03bd\u03bf \u03ba\u03ad\u03c1\u03b4\u03bf\u03c2 \u03b1\u03c0\u03cc Search &amp; Ads<\/div>\n    <\/div>\n  <\/div>\n<\/div>\n<h2>\u0397 \u03c3\u03c9\u03c3\u03c4\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03be\u03b5\u03ba\u03b9\u03bd\u03ac \u03b1\u03c0\u03cc \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7, \u03cc\u03c7\u03b9 \u03b1\u03c0\u03cc budget<\/h2><p>\u03a4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03b2\u03ae\u03bc\u03b1 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae google ads \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03be\u03b5\u03ba\u03b1\u03b8\u03b1\u03c1\u03af\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b9 \u03b8\u03ad\u03bb\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03b5\u03b9 \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03c0\u03bf\u03b9\u03bf \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9. \u0388\u03bd\u03b1\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ac \u201c\u03b1\u03bd\u03b4\u03c1\u03b9\u03ba\u03ac sneakers \u03bc\u03b1\u03cd\u03c1\u03b1 \u03bd\u03bf\u03cd\u03bc\u03b5\u03c1\u03bf 43\u201d \u03ad\u03c7\u03b5\u03b9 \u03c0\u03bf\u03bb\u03cd \u03c0\u03b9\u03bf \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b1\u03c0\u03cc \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03bd \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ac \u201c\u03c0\u03ce\u03c2 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03bb\u03ad\u03be\u03c9 sneakers\u201d. \u039a\u03b1\u03b9 \u03bf\u03b9 \u03b4\u03cd\u03bf \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b1\u03be\u03af\u03b1, \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03c0\u03b1\u03af\u03bd\u03bf\u03c5\u03bd \u03c3\u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1, \u03bc\u03b5 \u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03af\u03b4\u03b9\u03bf bid. \u03a3\u03c4\u03bf e-commerce, \u03b7 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c6\u03af\u03bb\u03c4\u03c1\u03bf \u03c0\u03bf\u03c5 \u03b4\u03b9\u03b1\u03c7\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03ac\u03c3\u03ba\u03bf\u03c0\u03b1 clicks. \u0393\u03b9\u2019 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf keyword research google ads \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03bf\u03bd \u03cc\u03b3\u03ba\u03bf \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03b7\u03bd \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2, \u03c4\u03b7\u03bd \u03c4\u03b9\u03bc\u03ae \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2, \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03bf \u03ba\u03ad\u03c1\u03b4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03b8\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1.<\/p><p>\u039c\u03b9\u03b1 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03c7\u03c9\u03c1\u03af\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b1 keywords \u03c3\u03b5 \u03c4\u03c1\u03b5\u03b9\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2. \u0397 \u03c0\u03c1\u03ce\u03c4\u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 high-intent \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2, \u03cc\u03c0\u03c9\u03c2 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, brands, \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03b1, \u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03b1, \u03bc\u03b5\u03b3\u03ad\u03b8\u03b7 \u03ae \u03ba\u03c9\u03b4\u03b9\u03ba\u03bf\u03cd\u03c2 SKU. \u0391\u03c5\u03c4\u03ac \u03c4\u03b1 keywords \u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03b1\u03be\u03af\u03b6\u03bf\u03c5\u03bd \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7 \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03ba\u03bf\u03bd\u03c4\u03ac \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac. \u0397 \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 category keywords, \u03cc\u03c0\u03c9\u03c2 \u201c\u03b3\u03c5\u03bd\u03b1\u03b9\u03ba\u03b5\u03af\u03b5\u03c2 \u03c4\u03c3\u03ac\u03bd\u03c4\u03b5\u03c2\u201d, \u201c\u03ad\u03c0\u03b9\u03c0\u03bb\u03b1 \u03b3\u03c1\u03b1\u03c6\u03b5\u03af\u03bf\u03c5\u201d \u03ae \u201c\u03b2\u03b9\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ac \u03ba\u03b1\u03bb\u03bb\u03c5\u03bd\u03c4\u03b9\u03ba\u03ac\u201d. \u0391\u03c5\u03c4\u03ad\u03c2 \u03bf\u03b9 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf volume, \u03b1\u03bb\u03bb\u03ac \u03c3\u03c5\u03c7\u03bd\u03ac \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c0\u03c1\u03bf\u03c3\u03b5\u03ba\u03c4\u03b9\u03ba\u03cc bidding \u03ba\u03b1\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 landing pages. \u0397 \u03c4\u03c1\u03af\u03c4\u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 informational \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2, \u03bf\u03b9 \u03bf\u03c0\u03bf\u03af\u03b5\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03be\u03bf\u03c5\u03bd remarketing \u03ba\u03b1\u03b9 brand building, \u03b1\u03bb\u03bb\u03ac \u03c3\u03c0\u03ac\u03bd\u03b9\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03ce\u03bd\u03bf\u03c5\u03bd \u03c4\u03bf \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03bf\u03c5 budget \u03c3\u03b5 \u03ad\u03bd\u03b1 e-shop \u03c0\u03bf\u03c5 \u03ba\u03c5\u03bd\u03b7\u03b3\u03ac \u03ac\u03bc\u03b5\u03c3\u03bf roas.<\/p><p>\u03a3\u03c4\u03b7\u03bd \u03c0\u03c1\u03ac\u03be\u03b7, \u03bf\u03b9 negative keywords \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03be\u03af\u03c3\u03bf\u03c5 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03c3\u03b5\u03c4\u03b5. \u0391\u03bd \u03c0\u03bf\u03c5\u03bb\u03ac\u03c4\u03b5 premium \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03cc\u03c0\u03c9\u03c2 \u201c\u03b4\u03c9\u03c1\u03b5\u03ac\u03bd\u201d, \u201c\u03bc\u03b5\u03c4\u03b1\u03c7\u03b5\u03b9\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf\u201d, \u201c\u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c5\u03ae\u201d \u03ae \u201c\u03c6\u03b8\u03b7\u03bd\u03cc\u201d \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c6\u03ad\u03c1\u03bd\u03bf\u03c5\u03bd clicks \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2. \u0391\u03bd \u03c0\u03bf\u03c5\u03bb\u03ac\u03c4\u03b5 \u03bc\u03cc\u03bd\u03bf online, \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03cc\u03c1\u03bf\u03c5\u03c2 \u03cc\u03c0\u03c9\u03c2 \u201c\u03ba\u03bf\u03bd\u03c4\u03ac \u03bc\u03bf\u03c5\u201d \u03ae \u201c\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1\u201d \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03be\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03ae \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7. \u0397 \u03bb\u03af\u03c3\u03c4\u03b1 \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ce\u03bd \u03bb\u03ad\u03be\u03b5\u03c9\u03bd \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03ac\u03c4\u03b9 \u03c0\u03bf\u03c5 \u03c6\u03c4\u03b9\u03ac\u03c7\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03af\u03b1 \u03c6\u03bf\u03c1\u03ac. \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac \u03b1\u03c0\u03cc \u03c4\u03bf Search Terms Report, \u03ce\u03c3\u03c4\u03b5 \u03b7 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03b1\u03b8\u03b1\u03af\u03bd\u03b5\u03b9 \u03c4\u03b9 \u03b4\u03b5\u03bd \u03b8\u03ad\u03bb\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03b5\u03c4\u03b5 \u03c9\u03c2 traffic. \u0391\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03b9\u03bf \u03b1\u03c0\u03bb\u03ac, \u03b1\u03bb\u03bb\u03ac \u03c3\u03c5\u03c7\u03bd\u03ac \u03c5\u03c0\u03bf\u03c4\u03b9\u03bc\u03b7\u03bc\u03ad\u03bd\u03b1 google ads best practices.<\/p><h3>Step-by-Step \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b3\u03b9\u03b1 \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03cc\u03c1\u03b5\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 Google Ads<\/h3><p>\u0392\u03ae\u03bc\u03b1 1: \u039f\u03c1\u03af\u03c3\u03c4\u03b5 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2 \u03c0\u03c1\u03b9\u03bd \u03b1\u03bd\u03bf\u03af\u03be\u03b5\u03c4\u03b5 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1. \u039c\u03b7\u03bd \u03be\u03b5\u03ba\u03b9\u03bd\u03ac\u03c4\u03b5 \u03bc\u03b5 \u03c4\u03bf \u03b5\u03c1\u03ce\u03c4\u03b7\u03bc\u03b1 \u201c\u03c0\u03cc\u03c3\u03bf budget \u03bd\u03b1 \u03b2\u03ac\u03bb\u03c9;\u201d. \u039e\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03bc\u03b5 \u03c4\u03bf \u201c\u03c0\u03bf\u03b9\u03bf roas \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bc\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03af\u03bc\u03b1\u03b9 \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03cc\u03c1\u03bf\u03c2;\u201d. \u0391\u03bd \u03ad\u03bd\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03ad\u03c7\u03b5\u03b9 \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03bf \u03ba\u03ad\u03c1\u03b4\u03bf\u03c5\u03c2, \u03af\u03c3\u03c9\u03c2 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b1\u03c5\u03c3\u03c4\u03b7\u03c1\u03cc target ROAS \u03ae \u03bd\u03b1 \u03bc\u03c0\u03b5\u03b9 \u03c3\u03b5 \u03be\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03ae \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1. \u0391\u03bd \u03ad\u03bd\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03ad\u03c7\u03b5\u03b9 \u03c5\u03c8\u03b7\u03bb\u03cc lifetime value, \u03af\u03c3\u03c9\u03c2 \u03b1\u03be\u03af\u03b6\u03b5\u03b9 \u03c0\u03b9\u03bf \u03b5\u03c0\u03b9\u03b8\u03b5\u03c4\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7. \u0392\u03ae\u03bc\u03b1 2: \u03a3\u03c4\u03ae\u03c3\u03c4\u03b5 \u03c0\u03bb\u03ae\u03c1\u03b5\u03c2 conversion tracking. \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ac\u03c4\u03b5 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2, \u03b1\u03be\u03af\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1\u03c2, add to cart, begin checkout, \u03c4\u03b7\u03bb\u03b5\u03c6\u03c9\u03bd\u03b9\u03ba\u03ad\u03c2 \u03ba\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03cc\u03c0\u03bf\u03c5 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 micro-conversions \u03c0\u03bf\u03c5 \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7. \u03a7\u03c9\u03c1\u03af\u03c2 conversion tracking, \u03bf\u03b9 \u03b1\u03bb\u03b3\u03cc\u03c1\u03b9\u03b8\u03bc\u03bf\u03b9 bidding \u03b4\u03b5\u03bd \u03ad\u03c7\u03bf\u03c5\u03bd \u03c3\u03c9\u03c3\u03c4\u03cc \u03c3\u03ae\u03bc\u03b1.<\/p><p>\u0392\u03ae\u03bc\u03b1 3: \u03a7\u03c4\u03af\u03c3\u03c4\u03b5 \u03b4\u03bf\u03bc\u03ae \u03ba\u03b1\u03bc\u03c0\u03b1\u03bd\u03b9\u03ce\u03bd \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7. \u03a4\u03b1 best sellers, \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03bc\u03b5 \u03c5\u03c8\u03b7\u03bb\u03cc margin \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03bc\u03b5 \u03b5\u03c0\u03bf\u03c7\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b7 \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1. \u0392\u03ae\u03bc\u03b1 4: \u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03c4\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac ad groups \u03ae asset groups \u03bc\u03b5 tightly themed \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1. \u0393\u03b9\u03b1 search ads, \u03ba\u03ac\u03b8\u03b5 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03b9 keywords, ad copy \u03ba\u03b1\u03b9 landing page \u03bc\u03b5 \u03ba\u03bf\u03b9\u03bd\u03ae \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7. \u0393\u03b9\u03b1 google shopping ads \u03ba\u03b1\u03b9 performance max, \u03c4\u03bf product feed \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03b8\u03b5\u03bc\u03ad\u03bb\u03b9\u03bf: \u03c4\u03af\u03c4\u03bb\u03bf\u03b9 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03b1\u03c6\u03ad\u03c2, \u03b5\u03b9\u03ba\u03cc\u03bd\u03b5\u03c2, \u03c4\u03b9\u03bc\u03ad\u03c2, \u03b4\u03b9\u03b1\u03b8\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae\u03c2. \u0392\u03ae\u03bc\u03b1 5: \u03a0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c3\u03c4\u03b5 \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 exclusions \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b5\u03b2\u03b4\u03bf\u03bc\u03ac\u03b4\u03b1, \u03cc\u03c7\u03b9 \u03cc\u03c4\u03b1\u03bd \u03ad\u03c7\u03b5\u03b9 \u03ae\u03b4\u03b7 \u03ba\u03b1\u03b5\u03af \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf budget.<\/p><p>\u0392\u03ae\u03bc\u03b1 6: \u0393\u03c1\u03ac\u03c8\u03c4\u03b5 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b4\u03ad\u03bf\u03c5\u03bd \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03cc \u03cc\u03c6\u03b5\u03bb\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7. \u039c\u03b7\u03bd \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03b6\u03b5\u03c3\u03c4\u03b5 \u03c3\u03b5 \u03b3\u03b5\u03bd\u03b9\u03ba\u03ad\u03c2 \u03c6\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2 \u03cc\u03c0\u03c9\u03c2 \u201c\u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03c0\u03bf\u03b9\u03ba\u03b9\u03bb\u03af\u03b1\u201d. \u0391\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b5 \u03b4\u03c9\u03c1\u03b5\u03ac\u03bd \u03bc\u03b5\u03c4\u03b1\u03c6\u03bf\u03c1\u03b9\u03ba\u03ac, \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae, \u03ac\u03c4\u03bf\u03ba\u03b5\u03c2 \u03b4\u03cc\u03c3\u03b5\u03b9\u03c2, \u03b5\u03c0\u03af\u03c3\u03b7\u03bc\u03b7 \u03b5\u03b3\u03b3\u03cd\u03b7\u03c3\u03b7, \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ad\u03c2, \u03b4\u03b9\u03b1\u03b8\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ae \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ae \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7 \u03cc\u03c4\u03b1\u03bd \u03b9\u03c3\u03c7\u03cd\u03bf\u03c5\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac. \u0392\u03ae\u03bc\u03b1 7: \u0392\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03c4\u03b5 \u03c4\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd. \u03a4\u03bf landing page optimization \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03c4\u03b9\u03bc\u03ae, \u03b5\u03bc\u03c6\u03b1\u03bd\u03ad\u03c2 \u03ba\u03bf\u03c5\u03bc\u03c0\u03af \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2, \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b5\u03c2, \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae\u03c2, reviews, \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7 \u03c6\u03cc\u03c1\u03c4\u03c9\u03c3\u03b7. \u0392\u03ae\u03bc\u03b1 8: \u0391\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03c4\u03b5 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03b1\u03bd\u03ac \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c3\u03c4\u03bf \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03cc account. \u0388\u03bd\u03b1 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03cc ROAS 500% \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ba\u03c1\u03cd\u03b2\u03b5\u03b9 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c7\u03ac\u03bd\u03bf\u03c5\u03bd \u03c7\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03ac\u03bb\u03bb\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c5\u03c0\u03bf\u03c7\u03c1\u03b7\u03bc\u03b1\u03c4\u03bf\u03b4\u03bf\u03c4\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9.<\/p><h2>Search, Shopping \u03ba\u03b1\u03b9 Performance Max: \u03c0\u03bf\u03b9\u03bf\u03c2 \u03c4\u03cd\u03c0\u03bf\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2 \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03c3\u03c4\u03cc\u03c7\u03bf<\/h2><p>\u03a4\u03b1 search ads \u03b5\u03af\u03bd\u03b1\u03b9 \u03b9\u03b4\u03b1\u03bd\u03b9\u03ba\u03ac \u03cc\u03c4\u03b1\u03bd \u03b8\u03ad\u03bb\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03b9\u03c3\u03c4\u03b5\u03af\u03c4\u03b5 \u03c4\u03b7 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae \u03c0\u03bf\u03c5 \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ac \u03b5\u03bd\u03b5\u03c1\u03b3\u03ac \u03ba\u03ac\u03c4\u03b9 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf. \u0393\u03b9\u03b1 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2, B2B \u03ae \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03bc\u03b5 \u03ad\u03bd\u03c4\u03bf\u03bd\u03b7 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c0\u03c1\u03b9\u03bd \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac, \u03c4\u03bf Search \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03c0\u03bf\u03bb\u03cd \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc. \u0393\u03b9\u03b1 e-shop \u03bc\u03b5 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03ba\u03b1\u03c4\u03ac\u03bb\u03bf\u03b3\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03cc\u03bc\u03c9\u03c2, \u03c4\u03b1 google shopping ads \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c5\u03c7\u03bd\u03ac \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b1, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03c5\u03bd \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2, \u03c4\u03b9\u03bc\u03ae, brand \u03ba\u03b1\u03b9 \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf click. \u0391\u03c5\u03c4\u03cc \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03ad\u03c7\u03b5\u03b9 \u03ae\u03b4\u03b7 \u03bc\u03b9\u03b1 \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c4\u03b7\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac\u03c2 \u03c3\u03b1\u03c2, \u03ba\u03ac\u03c4\u03b9 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c8\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2. \u0397 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03c3\u03c4\u03b1 Shopping Ads \u03b4\u03b5\u03bd \u03b5\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03b1\u03c0\u03cc bids. \u0395\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03b2\u03b1\u03b8\u03bc\u03cc \u03b1\u03c0\u03cc \u03c4\u03bf feed: \u03b1\u03bd \u03bf\u03b9 \u03c4\u03af\u03c4\u03bb\u03bf\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c6\u03c4\u03c9\u03c7\u03bf\u03af, \u03b1\u03bd \u03bf\u03b9 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b5\u03c2 \u03b4\u03b5\u03bd \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03ae \u03b1\u03bd \u03bf\u03b9 \u03c4\u03b9\u03bc\u03ad\u03c2 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2, \u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03b8\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03c4\u03b5\u03af.<\/p><p>\u03a4\u03bf performance max \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u03c3\u03b5 \u03c0\u03bf\u03bb\u03bb\u03b1\u03c0\u03bb\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03c4\u03b7\u03c2 Google, \u03cc\u03c0\u03c9\u03c2 Search, Shopping, YouTube, Display, Discover, Gmail \u03ba\u03b1\u03b9 Maps, \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03bc\u03af\u03b1 \u03b5\u03bd\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b7 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1. \u0393\u03b9\u03b1 e-shop, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03cc\u03c4\u03b1\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c3\u03c9\u03c3\u03c4\u03cc feed, \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac conversion data \u03ba\u03b1\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03b1\u03be\u03af\u03b1\u03c2. \u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c9\u03c2 \u201c\u03bc\u03b1\u03cd\u03c1\u03bf \u03ba\u03bf\u03c5\u03c4\u03af\u201d \u03c0\u03bf\u03c5 \u03bb\u03cd\u03bd\u03b5\u03b9 \u03c4\u03b1 \u03c0\u03ac\u03bd\u03c4\u03b1. \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 asset groups \u03bc\u03b5 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7, audience signals, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ac \u03c0\u03bf\u03c5 \u03bc\u03b9\u03bb\u03bf\u03cd\u03bd \u03c3\u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc, exclusions \u03cc\u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd insights. \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd Google, \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf\u03b9 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd Performance Max \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c0\u03b5\u03c4\u03cd\u03c7\u03bf\u03c5\u03bd \u03ba\u03b1\u03c4\u03ac \u03bc\u03ad\u03c3\u03bf \u03cc\u03c1\u03bf 18% \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ad\u03c2 \u03bc\u03b5 \u03c0\u03b1\u03c1\u03cc\u03bc\u03bf\u03b9\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03bd\u03ac \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1. \u03a3\u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1 \u03b1\u03c0\u03bf\u03c4\u03c5\u03c0\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c9\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b7\u03c2 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7\u03c2.<\/p>\n<style>\n.td-chart-msi-axisi-metatropn-me-performance-max {\n  max-width: 100%;\n  background: #FFFFFF;\n  border-radius: 12px;\n  box-shadow: 0 4px 20px rgba(3,6,51,0.08);\n  padding: 28px;\n  margin: 32px 0;\n  border: 1px solid #E5E5E5;\n  color: #030633;\n}\n.td-chart-msi-axisi-metatropn-me-performance-max * { box-sizing: border-box; transition: 0.2s ease; }\n.td-chart-msi-axisi-metatropn-me-performance-max-header h3 {\n  font-size: 22px;\n  font-weight: 700;\n  color: #030633;\n  letter-spacing: -0.01em;\n  margin: 0 0 6px 0;\n}\n.td-chart-msi-axisi-metatropn-me-performance-max-header p {\n  font-size: 14px;\n  font-weight: 400;\n  color: #555555;\n  margin: 0 0 24px 0;\n}\n@media (max-width: 768px) {\n  .td-chart-msi-axisi-metatropn-me-performance-max { padding: 22px; }\n}\n@media (max-width: 480px) {\n  .td-chart-msi-axisi-metatropn-me-performance-max { padding: 18px; }\n  .td-chart-msi-axisi-metatropn-me-performance-max-header h3 { font-size: 19px; }\n  .td-chart-msi-axisi-metatropn-me-performance-max-header p { font-size: 13px; }\n}\n.td-chart-msi-axisi-metatropn-me-performance-max-bar-body {\n  min-height: 290px;\n  display: flex;\n  align-items: flex-end;\n  gap: 18px;\n  border-bottom: 2px solid #030633;\n  padding: 18px 8px 0;\n}\n.td-chart-msi-axisi-metatropn-me-performance-max-bar-item {\n  flex: 1;\n  min-width: 74px;\n  height: 250px;\n  display: flex;\n  flex-direction: column;\n  align-items: center;\n  justify-content: flex-end;\n  gap: 8px;\n}\n.td-chart-msi-axisi-metatropn-me-performance-max-value {\n  font-size: 14px;\n  font-weight: 600;\n  color: #030633;\n}\n.td-chart-msi-axisi-metatropn-me-performance-max-bar {\n  width: 48px;\n  max-height: 220px;\n  border-radius: 8px 8px 0 0;\n}\n.td-chart-msi-axisi-metatropn-me-performance-max-bar:hover { background: #030633; }\n.td-chart-msi-axisi-metatropn-me-performance-max-label {\n  min-height: 38px;\n  font-size: 13px;\n  color: #555555;\n  text-align: center;\n}\n.td-chart-msi-axisi-metatropn-me-performance-max-bar-0 { height: 84.75%; background: #FCA311; }\n.td-chart-msi-axisi-metatropn-me-performance-max-bar-1 { height: 100.0%; background: #030633; }\n@media (max-width: 768px) {\n  .td-chart-msi-axisi-metatropn-me-performance-max-bar-body { gap: 10px; overflow-x: auto; }\n  .td-chart-msi-axisi-metatropn-me-performance-max-bar-item { min-width: 68px; }\n}\n@media (max-width: 480px) {\n  .td-chart-msi-axisi-metatropn-me-performance-max-bar { width: 36px; }\n  .td-chart-msi-axisi-metatropn-me-performance-max-label { font-size: 12px; }\n}\n<\/style>\n<div class=\"td-chart-msi-axisi-metatropn-me-performance-max\" role=\"img\" aria-label=\"\u0393\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1: \u039c\u03ad\u03c3\u03b7 \u0391\u03cd\u03be\u03b7\u03c3\u03b7 \u039c\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ce\u03bd \u03bc\u03b5 Performance Max\">\n  <div class=\"td-chart-msi-axisi-metatropn-me-performance-max-header\">\n    <h3>\u039c\u03ad\u03c3\u03b7 \u0391\u03cd\u03be\u03b7\u03c3\u03b7 \u039c\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ce\u03bd \u03bc\u03b5 Performance Max<\/h3>\n    <p>\u03a0\u03b7\u03b3\u03ae: Google Ads Blog, Performance Max benchmark<\/p>\n  <\/div>\n  <div class=\"td-chart-msi-axisi-metatropn-me-performance-max-body td-chart-msi-axisi-metatropn-me-performance-max-bar-body\">\n    <div class=\"td-chart-msi-axisi-metatropn-me-performance-max-bar-item\">\n      <div class=\"td-chart-msi-axisi-metatropn-me-performance-max-value\">100\u03b4\u03b5\u03af\u03ba\u03c4\u03b7\u03c2<\/div>\n      <div class=\"td-chart-msi-axisi-metatropn-me-performance-max-bar td-chart-msi-axisi-metatropn-me-performance-max-bar-0\" role=\"meter\" aria-valuenow=\"100\" aria-valuemin=\"0\" aria-valuemax=\"118\"><\/div>\n      <div class=\"td-chart-msi-axisi-metatropn-me-performance-max-label\">\u0392\u03ac\u03c3\u03b7 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7\u03c2<\/div>\n    <\/div>\n    <div class=\"td-chart-msi-axisi-metatropn-me-performance-max-bar-item\">\n      <div class=\"td-chart-msi-axisi-metatropn-me-performance-max-value\">118\u03b4\u03b5\u03af\u03ba\u03c4\u03b7\u03c2<\/div>\n      <div class=\"td-chart-msi-axisi-metatropn-me-performance-max-bar td-chart-msi-axisi-metatropn-me-performance-max-bar-1\" role=\"meter\" aria-valuenow=\"118\" aria-valuemin=\"0\" aria-valuemax=\"118\"><\/div>\n      <div class=\"td-chart-msi-axisi-metatropn-me-performance-max-label\">Performance Max<\/div>\n    <\/div>\n  <\/div>\n<\/div>\n<p>\u0393\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03c3\u03b5\u03c4\u03b5 \u03c0\u03bf\u03cd \u03b8\u03b1 \u03ba\u03b1\u03c4\u03b5\u03c5\u03b8\u03cd\u03bd\u03b5\u03c4\u03b5 \u03c4\u03bf budget, \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c9\u03c1\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd. \u0391\u03bd \u03b4\u03b5\u03bd \u03ad\u03c7\u03b5\u03c4\u03b5 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ad\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ad\u03c2, \u03af\u03c3\u03c9\u03c2 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c0\u03c1\u03ce\u03c4\u03b1 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae Search \u03ba\u03b1\u03b9 Shopping \u03b4\u03bf\u03bc\u03ae, \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03c3\u03b5\u03c4\u03b5 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1. \u0391\u03bd \u03ad\u03c7\u03b5\u03c4\u03b5 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ad\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03cc tracking, \u03c4\u03bf Performance Max \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ba\u03bb\u03b9\u03bc\u03b1\u03ba\u03ce\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae. \u0391\u03bd \u03ad\u03c7\u03b5\u03c4\u03b5 \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc brand, \u03bf\u03b9 branded search campaigns \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c4\u03b5\u03cd\u03bf\u03c5\u03bd \u03c4\u03b7 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03ae\u03b4\u03b7 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9. \u0391\u03bd \u03ad\u03c7\u03b5\u03c4\u03b5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03bc\u03b5 \u03b5\u03c0\u03bf\u03c7\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03c4\u03b5 \u03be\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03ac campaigns \u03ae asset groups \u03b3\u03b9\u03b1 \u03c0\u03b5\u03c1\u03b9\u03cc\u03b4\u03bf\u03c5\u03c2 \u03cc\u03c0\u03c9\u03c2 Black Friday, \u03a7\u03c1\u03b9\u03c3\u03c4\u03bf\u03cd\u03b3\u03b5\u03bd\u03bd\u03b1, \u03ba\u03b1\u03bb\u03bf\u03ba\u03b1\u03b9\u03c1\u03b9\u03bd\u03ad\u03c2 \u03b5\u03ba\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2 \u03ae back-to-school.<\/p><h2>Quality Score, \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03ba\u03b1\u03b9 landing page experience<\/h2><p>\u03a4\u03bf quality score \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03bc\u03b9\u03b1 \u03ad\u03bd\u03b4\u03b5\u03b9\u03be\u03b7 \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03bf Google Ads interface. \u0395\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ac\u03b2\u03b5\u03c4\u03b5 \u03b1\u03bd \u03b7 Google \u03b8\u03b5\u03c9\u03c1\u03b5\u03af \u03cc\u03c4\u03b9 \u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7, \u03c4\u03bf keyword \u03ba\u03b1\u03b9 \u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd \u03c3\u03b1\u03c2 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03b5\u03c4\u03bf\u03cd\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c4\u03bf\u03bd \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7. \u039f\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03bf\u03af \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03b7 Google \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf expected click-through rate, \u03b7 \u03c3\u03c5\u03bd\u03ac\u03c6\u03b5\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2 \u03c0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 e-shop, \u03b1\u03c5\u03c4\u03cc \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b1\u03bd \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03c2 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ac \u201c\u03bb\u03b5\u03c5\u03ba\u03ac \u03b4\u03b5\u03c1\u03bc\u03ac\u03c4\u03b9\u03bd\u03b1 sneakers \u03b3\u03c5\u03bd\u03b1\u03b9\u03ba\u03b5\u03af\u03b1\u201d, \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ae\u03b3\u03b5\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03b9\u03ba\u03ae \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03ae \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03b3\u03b5\u03bd\u03b9\u03ba\u03ae \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03c0\u03b1\u03c0\u03bf\u03c5\u03c4\u03c3\u03b9\u03ce\u03bd. \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bf\u03b4\u03b7\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03cc\u03c3\u03bf \u03c0\u03b9\u03bf \u03ba\u03bf\u03bd\u03c4\u03ac \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03ae \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03c6\u03b9\u03bb\u03c4\u03c1\u03b1\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b7 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03c0\u03bf\u03c5 \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03ae \u03c4\u03bf\u03c5.<\/p><p>\u0397 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 Responsive Search Ads \u03c3\u03b1\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03ce\u03c3\u03b5\u03c4\u03b5 \u03ad\u03c9\u03c2 15 headlines \u03ba\u03b1\u03b9 \u03ad\u03c9\u03c2 4 descriptions, \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03b4\u03b9\u03b1\u03b3\u03c1\u03b1\u03c6\u03ad\u03c2 \u03c4\u03b7\u03c2 Google. \u0391\u03c5\u03c4\u03cc \u03b4\u03b5\u03bd \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03b5\u03bc\u03af\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b1 \u03c0\u03b5\u03b4\u03af\u03b1 \u03bc\u03b5 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03b1 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1. \u0391\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03b1, \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c0\u03bf\u03b9\u03ba\u03b9\u03bb\u03af\u03b1: \u03ad\u03bd\u03b1 headline \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd, \u03ad\u03bd\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc \u03c0\u03bb\u03b5\u03bf\u03bd\u03ad\u03ba\u03c4\u03b7\u03bc\u03b1, \u03ad\u03bd\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae, \u03ad\u03bd\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7, \u03ad\u03bd\u03b1 \u03b3\u03b9\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac \u03ba\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b3\u03b9\u03b1 brand positioning. \u03a4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c4\u03b1 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf\u03c2 \u03c3\u03b5 \u03ad\u03bd\u03b1 Responsive Search Ad.<\/p>\n<style>\n.td-chart-mgistos-arithms-assets-se-responsive-search-ads {\n  max-width: 100%;\n  background: #FFFFFF;\n  border-radius: 12px;\n  box-shadow: 0 4px 20px rgba(3,6,51,0.08);\n  padding: 28px;\n  margin: 32px 0;\n  border: 1px solid #E5E5E5;\n  color: #030633;\n}\n.td-chart-mgistos-arithms-assets-se-responsive-search-ads * { box-sizing: border-box; transition: 0.2s ease; }\n.td-chart-mgistos-arithms-assets-se-responsive-search-ads-header h3 {\n  font-size: 22px;\n  font-weight: 700;\n  color: #030633;\n  letter-spacing: -0.01em;\n  margin: 0 0 6px 0;\n}\n.td-chart-mgistos-arithms-assets-se-responsive-search-ads-header p {\n  font-size: 14px;\n  font-weight: 400;\n  color: #555555;\n  margin: 0 0 24px 0;\n}\n@media (max-width: 768px) {\n  .td-chart-mgistos-arithms-assets-se-responsive-search-ads { padding: 22px; }\n}\n@media (max-width: 480px) {\n  .td-chart-mgistos-arithms-assets-se-responsive-search-ads { padding: 18px; }\n  .td-chart-mgistos-arithms-assets-se-responsive-search-ads-header h3 { font-size: 19px; }\n  .td-chart-mgistos-arithms-assets-se-responsive-search-ads-header p { font-size: 13px; }\n}\n.td-chart-mgistos-arithms-assets-se-responsive-search-ads-bar-body {\n  min-height: 290px;\n  display: flex;\n  align-items: flex-end;\n  gap: 18px;\n  border-bottom: 2px solid #030633;\n  padding: 18px 8px 0;\n}\n.td-chart-mgistos-arithms-assets-se-responsive-search-ads-bar-item {\n  flex: 1;\n  min-width: 74px;\n  height: 250px;\n  display: flex;\n  flex-direction: column;\n  align-items: center;\n  justify-content: flex-end;\n  gap: 8px;\n}\n.td-chart-mgistos-arithms-assets-se-responsive-search-ads-value {\n  font-size: 14px;\n  font-weight: 600;\n  color: #030633;\n}\n.td-chart-mgistos-arithms-assets-se-responsive-search-ads-bar {\n  width: 48px;\n  max-height: 220px;\n  border-radius: 8px 8px 0 0;\n}\n.td-chart-mgistos-arithms-assets-se-responsive-search-ads-bar:hover { background: #030633; }\n.td-chart-mgistos-arithms-assets-se-responsive-search-ads-label {\n  min-height: 38px;\n  font-size: 13px;\n  color: #555555;\n  text-align: center;\n}\n.td-chart-mgistos-arithms-assets-se-responsive-search-ads-bar-0 { height: 100.0%; background: #FCA311; }\n.td-chart-mgistos-arithms-assets-se-responsive-search-ads-bar-1 { height: 26.67%; background: #030633; }\n@media (max-width: 768px) {\n  .td-chart-mgistos-arithms-assets-se-responsive-search-ads-bar-body { gap: 10px; overflow-x: auto; }\n  .td-chart-mgistos-arithms-assets-se-responsive-search-ads-bar-item { min-width: 68px; }\n}\n@media (max-width: 480px) {\n  .td-chart-mgistos-arithms-assets-se-responsive-search-ads-bar { width: 36px; }\n  .td-chart-mgistos-arithms-assets-se-responsive-search-ads-label { font-size: 12px; }\n}\n<\/style>\n<div class=\"td-chart-mgistos-arithms-assets-se-responsive-search-ads\" role=\"img\" aria-label=\"\u0393\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1: \u039c\u03ad\u03b3\u03b9\u03c3\u03c4\u03bf\u03c2 \u0391\u03c1\u03b9\u03b8\u03bc\u03cc\u03c2 Assets \u03c3\u03b5 Responsive Search Ads\">\n  <div class=\"td-chart-mgistos-arithms-assets-se-responsive-search-ads-header\">\n    <h3>\u039c\u03ad\u03b3\u03b9\u03c3\u03c4\u03bf\u03c2 \u0391\u03c1\u03b9\u03b8\u03bc\u03cc\u03c2 Assets \u03c3\u03b5 Responsive Search Ads<\/h3>\n    <p>\u03a0\u03b7\u03b3\u03ae: Google Ads Help, Responsive Search Ads specifications<\/p>\n  <\/div>\n  <div class=\"td-chart-mgistos-arithms-assets-se-responsive-search-ads-body td-chart-mgistos-arithms-assets-se-responsive-search-ads-bar-body\">\n    <div class=\"td-chart-mgistos-arithms-assets-se-responsive-search-ads-bar-item\">\n      <div class=\"td-chart-mgistos-arithms-assets-se-responsive-search-ads-value\">15assets<\/div>\n      <div class=\"td-chart-mgistos-arithms-assets-se-responsive-search-ads-bar td-chart-mgistos-arithms-assets-se-responsive-search-ads-bar-0\" role=\"meter\" aria-valuenow=\"15\" aria-valuemin=\"0\" aria-valuemax=\"15\"><\/div>\n      <div class=\"td-chart-mgistos-arithms-assets-se-responsive-search-ads-label\">Headlines<\/div>\n    <\/div>\n    <div class=\"td-chart-mgistos-arithms-assets-se-responsive-search-ads-bar-item\">\n      <div class=\"td-chart-mgistos-arithms-assets-se-responsive-search-ads-value\">4assets<\/div>\n      <div class=\"td-chart-mgistos-arithms-assets-se-responsive-search-ads-bar td-chart-mgistos-arithms-assets-se-responsive-search-ads-bar-1\" role=\"meter\" aria-valuenow=\"4\" aria-valuemin=\"0\" aria-valuemax=\"15\"><\/div>\n      <div class=\"td-chart-mgistos-arithms-assets-se-responsive-search-ads-label\">Descriptions<\/div>\n    <\/div>\n  <\/div>\n<\/div>\n<p>\u0397 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c5\u03c7\u03bd\u03ac \u03c4\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03cc\u03c0\u03bf\u03c5 \u03ba\u03b5\u03c1\u03b4\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ae \u03c7\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7. \u0391\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03b7 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae google ads \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03b1\u03b8\u03bc\u03af\u03c3\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03b1\u03c1\u03b3\u03ae, \u03bc\u03c0\u03b5\u03c1\u03b4\u03b5\u03bc\u03ad\u03bd\u03b7 \u03ae \u03b1\u03bd\u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2. \u0397 \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b7, \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf mobile. \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c4\u03b7\u03c2 Google, 53% \u03c4\u03c9\u03bd mobile \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c8\u03b5\u03c9\u03bd \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03bb\u03b5\u03af\u03c0\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03bd \u03bc\u03b9\u03b1 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc 3 \u03b4\u03b5\u03c5\u03c4\u03b5\u03c1\u03cc\u03bb\u03b5\u03c0\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c6\u03bf\u03c1\u03c4\u03ce\u03c3\u03b5\u03b9. \u0393\u03b9\u03b1 e-shop \u03c0\u03bf\u03c5 \u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03b5\u03b9 \u03b1\u03bd\u03ac click, \u03b1\u03c5\u03c4\u03cc \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03ad\u03c1\u03b5\u03b9\u03b1. \u0395\u03af\u03bd\u03b1\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b7 \u03b1\u03c0\u03ce\u03bb\u03b5\u03b9\u03b1 budget, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c6\u03cd\u03b3\u03b5\u03b9 \u03c0\u03c1\u03b9\u03bd \u03ba\u03b1\u03bd \u03b4\u03b5\u03b9 \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd. \u038c\u03c0\u03c9\u03c2 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1, \u03c0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03bc\u03b9\u03c3\u03cc mobile traffic \u03ba\u03b9\u03bd\u03b4\u03c5\u03bd\u03b5\u03cd\u03b5\u03b9 \u03bd\u03b1 \u03c7\u03b1\u03b8\u03b5\u03af \u03cc\u03c4\u03b1\u03bd \u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c1\u03b3\u03ae.<\/p>\n<style>\n.td-chart-egkatleipsi-mobile-episkpseon-se-args-seldes {\n  max-width: 100%;\n  background: #FFFFFF;\n  border-radius: 12px;\n  box-shadow: 0 4px 20px rgba(3,6,51,0.08);\n  padding: 28px;\n  margin: 32px 0;\n  border: 1px solid #E5E5E5;\n  color: #030633;\n}\n.td-chart-egkatleipsi-mobile-episkpseon-se-args-seldes * { box-sizing: border-box; transition: 0.2s ease; }\n.td-chart-egkatleipsi-mobile-episkpseon-se-args-seldes-header h3 {\n  font-size: 22px;\n  font-weight: 700;\n  color: #030633;\n  letter-spacing: -0.01em;\n  margin: 0 0 6px 0;\n}\n.td-chart-egkatleipsi-mobile-episkpseon-se-args-seldes-header p {\n  font-size: 14px;\n  font-weight: 400;\n  color: #555555;\n  margin: 0 0 24px 0;\n}\n@media (max-width: 768px) {\n  .td-chart-egkatleipsi-mobile-episkpseon-se-args-seldes { padding: 22px; }\n}\n@media (max-width: 480px) {\n  .td-chart-egkatleipsi-mobile-episkpseon-se-args-seldes { padding: 18px; }\n  .td-chart-egkatleipsi-mobile-episkpseon-se-args-seldes-header h3 { font-size: 19px; }\n  .td-chart-egkatleipsi-mobile-episkpseon-se-args-seldes-header p { font-size: 13px; }\n}\n.td-chart-egkatleipsi-mobile-episkpseon-se-args-seldes-body {\n  display: grid;\n  grid-template-columns: minmax(180px, 260px) 1fr;\n  align-items: center;\n  gap: 28px;\n}\n.td-chart-egkatleipsi-mobile-episkpseon-se-args-seldes-body svg {\n  width: 100%;\n  height: auto;\n}\n.td-chart-egkatleipsi-mobile-episkpseon-se-args-seldes-center-main {\n  font-size: 22px;\n  font-weight: 700;\n  fill: #030633;\n}\n.td-chart-egkatleipsi-mobile-episkpseon-se-args-seldes-center-label {\n  font-size: 12px;\n  fill: #555555;\n}\n.td-chart-egkatleipsi-mobile-episkpseon-se-args-seldes-legend {\n  list-style: none;\n  padding: 0;\n  margin: 0;\n  display: grid;\n  gap: 12px;\n}\n.td-chart-egkatleipsi-mobile-episkpseon-se-args-seldes-legend li {\n  display: grid;\n  grid-template-columns: 14px 1fr auto;\n  gap: 10px;\n  align-items: center;\n  padding: 10px;\n  border-radius: 8px;\n}\n.td-chart-egkatleipsi-mobile-episkpseon-se-args-seldes-legend li:hover { background: #FFF8EE; }\n.td-chart-egkatleipsi-mobile-episkpseon-se-args-seldes-swatch {\n  width: 14px;\n  height: 14px;\n  border-radius: 3px;\n}\n.td-chart-egkatleipsi-mobile-episkpseon-se-args-seldes-swatch-0 { background: #FCA311; }\n.td-chart-egkatleipsi-mobile-episkpseon-se-args-seldes-swatch-1 { background: #030633; }\n.td-chart-egkatleipsi-mobile-episkpseon-se-args-seldes-legend span {\n  color: #555555;\n  font-size: 14px;\n}\n.td-chart-egkatleipsi-mobile-episkpseon-se-args-seldes-legend strong {\n  color: #030633;\n  font-size: 14px;\n}\n@media (max-width: 768px) {\n  .td-chart-egkatleipsi-mobile-episkpseon-se-args-seldes-body { grid-template-columns: 1fr; }\n  .td-chart-egkatleipsi-mobile-episkpseon-se-args-seldes-body svg { max-width: 260px; margin: 0 auto; }\n}\n<\/style>\n<div class=\"td-chart-egkatleipsi-mobile-episkpseon-se-args-seldes\" role=\"img\" aria-label=\"\u0393\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1: \u0395\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7 Mobile \u0395\u03c0\u03b9\u03c3\u03ba\u03ad\u03c8\u03b5\u03c9\u03bd \u03c3\u03b5 \u0391\u03c1\u03b3\u03ad\u03c2 \u03a3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2\">\n  <div class=\"td-chart-egkatleipsi-mobile-episkpseon-se-args-seldes-header\">\n    <h3>\u0395\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7 Mobile \u0395\u03c0\u03b9\u03c3\u03ba\u03ad\u03c8\u03b5\u03c9\u03bd \u03c3\u03b5 \u0391\u03c1\u03b3\u03ad\u03c2 \u03a3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2<\/h3>\n    <p>\u03a0\u03b7\u03b3\u03ae: Google\/SOASTA Research, Think with Google<\/p>\n  <\/div>\n  <div class=\"td-chart-egkatleipsi-mobile-episkpseon-se-args-seldes-body\">\n    <svg viewBox=\"0 0 200 200\" role=\"img\" aria-label=\"\u0395\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7 Mobile \u0395\u03c0\u03b9\u03c3\u03ba\u03ad\u03c8\u03b5\u03c9\u03bd \u03c3\u03b5 \u0391\u03c1\u03b3\u03ad\u03c2 \u03a3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2\">\n      <title>\u0395\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7 Mobile \u0395\u03c0\u03b9\u03c3\u03ba\u03ad\u03c8\u03b5\u03c9\u03bd \u03c3\u03b5 \u0391\u03c1\u03b3\u03ad\u03c2 \u03a3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2<\/title>\n      <path d=\"M 84.635 180.548 A 82 82 0 1 0 100.000 18.000 L 100.000 56.000 A 44 44 0 1 1 91.755 143.221 Z\" fill=\"#FCA311\" stroke=\"#FFFFFF\" stroke-width=\"2\"><title>\u0395\u03b3\u03ba\u03b1\u03c4\u03b1\u03bb\u03b5\u03af\u03c0\u03bf\u03c5\u03bd \u03bc\u03b5\u03c4\u03ac \u03b1\u03c0\u03cc \u03c0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc 3 \u03b4\u03b5\u03c5\u03c4.: 53%<\/title><\/path><path d=\"M 100.000 18.000 A 82 82 0 0 0 84.635 180.548 L 91.755 143.221 A 44 44 0 0 1 100.000 56.000 Z\" fill=\"#030633\" stroke=\"#FFFFFF\" stroke-width=\"2\"><title>\u03a0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03bf\u03c5\u03bd: 47%<\/title><\/path>\n      <text x=\"100\" y=\"96\" text-anchor=\"middle\" class=\"td-chart-egkatleipsi-mobile-episkpseon-se-args-seldes-center-main\">100%<\/text>\n      <text x=\"100\" y=\"116\" text-anchor=\"middle\" class=\"td-chart-egkatleipsi-mobile-episkpseon-se-args-seldes-center-label\">\u03a3\u03cd\u03bd\u03bf\u03bb\u03bf<\/text>\n    <\/svg>\n    <ul class=\"td-chart-egkatleipsi-mobile-episkpseon-se-args-seldes-legend\">\n      <li>\n        <span class=\"td-chart-egkatleipsi-mobile-episkpseon-se-args-seldes-swatch td-chart-egkatleipsi-mobile-episkpseon-se-args-seldes-swatch-0\"><\/span>\n        <span>\u0395\u03b3\u03ba\u03b1\u03c4\u03b1\u03bb\u03b5\u03af\u03c0\u03bf\u03c5\u03bd \u03bc\u03b5\u03c4\u03ac \u03b1\u03c0\u03cc \u03c0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc 3 \u03b4\u03b5\u03c5\u03c4.<\/span>\n        <strong>53%<\/strong>\n      <\/li>\n      <li>\n        <span class=\"td-chart-egkatleipsi-mobile-episkpseon-se-args-seldes-swatch td-chart-egkatleipsi-mobile-episkpseon-se-args-seldes-swatch-1\"><\/span>\n        <span>\u03a0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03bf\u03c5\u03bd<\/span>\n        <strong>47%<\/strong>\n      <\/li>\n    <\/ul>\n  <\/div>\n<\/div>\n<h2>\u039c\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7, \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03bf ROAS<\/h2><p>\u0397 \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ae \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03b5\u03bd\u03cc\u03c2 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd google ads \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03be\u03b1\u03bd\u03c4\u03bb\u03b5\u03af\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03ae \u03bc\u03b5\u03af\u03c9\u03c3\u03b7 budget. \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c3\u03c5\u03c3\u03c4\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd. \u03a0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03c4\u03b5 \u03c0\u03bf\u03b9\u03b1 keywords \u03c6\u03ad\u03c1\u03bd\u03bf\u03c5\u03bd \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2, \u03c0\u03bf\u03b9\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c0\u03b1\u03af\u03c1\u03bd\u03bf\u03c5\u03bd clicks \u03c7\u03c9\u03c1\u03af\u03c2 conversions, \u03c0\u03bf\u03b9\u03b5\u03c2 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ad\u03c2 \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03bf\u03c5\u03bd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1, \u03c0\u03bf\u03b9\u03b5\u03c2 \u03ce\u03c1\u03b5\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b1\u03be\u03af\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03ba\u03bf\u03b9\u03bd\u03ac \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03ad\u03c6\u03bf\u03c5\u03bd \u03b3\u03b9\u03b1 \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac. \u03a4\u03bf remarketing \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf, \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03b3\u03b9\u03b1 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03af\u03b4\u03b1\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd, \u03c0\u03c1\u03cc\u03c3\u03b8\u03b5\u03c3\u03b1\u03bd \u03c3\u03c4\u03bf \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9 \u03ae \u03be\u03b5\u03ba\u03af\u03bd\u03b7\u03c3\u03b1\u03bd checkout \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03bf\u03bb\u03bf\u03ba\u03bb\u03ae\u03c1\u03c9\u03c3\u03b1\u03bd. \u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae \u03c3\u03c4\u03b7 \u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1. \u0388\u03bd\u03b1\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ad\u03bb\u03b5\u03b9\u03c8\u03b5 \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03b1\u03c0\u03cc \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03bd \u03c0\u03bf\u03c5 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03b4\u03b9\u03ac\u03b2\u03b1\u03c3\u03b5 \u03ad\u03bd\u03b1 \u03ac\u03c1\u03b8\u03c1\u03bf \u03c3\u03c4\u03bf blog.<\/p><p>\u0388\u03bd\u03b1 \u03ce\u03c1\u03b9\u03bc\u03bf e-shop \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03b5\u03af \u03c4\u03b9\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03c3\u03b5 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae\u03c2 \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03bf\u03c1\u03af\u03b1\u03c2. \u03a4\u03bf ROAS \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03ad\u03c3\u03bf\u03b4\u03b1 \u03c0\u03c1\u03bf\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7, \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2, \u03bc\u03b5\u03c4\u03b1\u03c6\u03bf\u03c1\u03b9\u03ba\u03ac, \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ad\u03c2, \u03c0\u03c1\u03bf\u03bc\u03ae\u03b8\u03b5\u03b9\u03b5\u03c2 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ce\u03bd \u03ae \u03b5\u03ba\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2. \u0393\u03b9\u2019 \u03b1\u03c5\u03c4\u03cc, \u03cc\u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03bd, \u03c3\u03c5\u03bd\u03b4\u03ad\u03c3\u03c4\u03b5 \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 Google Ads \u03bc\u03b5 analytics, CRM \u03ae ERP, \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b2\u03bb\u03ad\u03c0\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1. \u0391\u03bd \u03ad\u03bd\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03ad\u03c7\u03b5\u03b9 \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ad\u03c2, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03bb\u03cc \u03c3\u03c4\u03bf Google Ads \u03b1\u03bb\u03bb\u03ac \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03bf\u03b2\u03bb\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ac. \u0391\u03bd \u03bc\u03b9\u03b1 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03bd\u03ad\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03bc\u03b5 \u03c5\u03c8\u03b7\u03bb\u03cc lifetime value, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03be\u03af\u03b6\u03b5\u03b9 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03bc\u03b5 \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c1\u03c7\u03b9\u03ba\u03cc ROAS.<\/p><p>\u0397 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c1\u03c5\u03b8\u03bc\u03cc \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c3\u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03bd\u03b1 \u03c9\u03c1\u03b9\u03bc\u03ac\u03c3\u03bf\u03c5\u03bd. \u039c\u03b7\u03bd \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03c4\u03b5 bidding strategy, budget, \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 assets \u03ba\u03ac\u03b8\u03b5 \u03bc\u03ad\u03c1\u03b1, \u03b3\u03b9\u03b1\u03c4\u03af \u03b4\u03c5\u03c3\u03ba\u03bf\u03bb\u03b5\u03cd\u03b5\u03c4\u03b5 \u03c4\u03bf\u03bd \u03b1\u03bb\u03b3\u03cc\u03c1\u03b9\u03b8\u03bc\u03bf \u03bd\u03b1 \u03bc\u03ac\u03b8\u03b5\u03b9. \u039f\u03c1\u03af\u03c3\u03c4\u03b5 \u03b5\u03b2\u03b4\u03bf\u03bc\u03b1\u03b4\u03b9\u03b1\u03af\u03bf \u03ba\u03cd\u03ba\u03bb\u03bf \u03b5\u03bb\u03ad\u03b3\u03c7\u03bf\u03c5 \u03b3\u03b9\u03b1 search terms, \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2, budget allocation \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03bc\u03b5 \u03c7\u03b1\u03bc\u03b7\u03bb\u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7. \u039f\u03c1\u03af\u03c3\u03c4\u03b5 \u03b4\u03b5\u03ba\u03b1\u03c0\u03b5\u03bd\u03b8\u03ae\u03bc\u03b5\u03c1\u03bf \u03ae \u03bc\u03b7\u03bd\u03b9\u03b1\u03af\u03bf \u03ba\u03cd\u03ba\u03bb\u03bf \u03b3\u03b9\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2, \u03cc\u03c0\u03c9\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5 ROAS, \u03b1\u03bd\u03b1\u03b4\u03b9\u03ac\u03c1\u03b8\u03c1\u03c9\u03c3\u03b7 \u03ba\u03b1\u03bc\u03c0\u03b1\u03bd\u03b9\u03ce\u03bd \u03ae \u03b5\u03c0\u03ad\u03ba\u03c4\u03b1\u03c3\u03b7 \u03c3\u03b5 \u03bd\u03ad\u03b5\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2. \u039a\u03c1\u03b1\u03c4\u03ae\u03c3\u03c4\u03b5 \u03b1\u03c1\u03c7\u03b5\u03af\u03bf \u03b1\u03bb\u03bb\u03b1\u03b3\u03ce\u03bd, \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03c4\u03b5 \u03c4\u03b9 \u03b5\u03c0\u03b7\u03c1\u03ad\u03b1\u03c3\u03b5 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7. \u0391\u03c5\u03c4\u03ae \u03b7 \u03c0\u03b5\u03b9\u03b8\u03b1\u03c1\u03c7\u03af\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c5\u03c7\u03bd\u03ac \u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ac \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03cc \u03c0\u03bf\u03c5 \u201c\u03c4\u03c1\u03ad\u03c7\u03b5\u03b9\u201d \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03cc \u03c0\u03bf\u03c5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03bc\u03b1\u03b8\u03b1\u03af\u03bd\u03b5\u03b9.<\/p><h2>\u03a3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1: \u03c4\u03b1 Google Ads \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03bf\u03c5\u03bd \u03cc\u03c4\u03b1\u03bd \u03c3\u03c5\u03bd\u03b4\u03ad\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1<\/h2><p>\u03a4\u03b1 google ads \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b3\u03af\u03bd\u03bf\u03c5\u03bd \u03ad\u03bd\u03b1\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b9\u03bf \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03bc\u03bf\u03c7\u03bb\u03bf\u03cd\u03c2 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 e-shop, \u03b1\u03bb\u03bb\u03ac \u03bc\u03cc\u03bd\u03bf \u03cc\u03c4\u03b1\u03bd \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c9\u03c2 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03c9\u03c2 \u03b1\u03c0\u03bb\u03ae \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7. \u039f\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b5\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b8\u03b5\u03c9\u03c1\u03b7\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bf\u03b4\u03b7\u03b3\u03af\u03b5\u03c2. \u0395\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ad\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2: \u03c0\u03bf\u03b9\u03b1 keywords \u03b1\u03be\u03af\u03b6\u03bf\u03c5\u03bd, \u03c0\u03bf\u03b9\u03b5\u03c2 negative keywords \u03ba\u03cc\u03b2\u03bf\u03c5\u03bd \u03c3\u03c0\u03b1\u03c4\u03ac\u03bb\u03b7, \u03c0\u03bf\u03b9\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae, \u03c0\u03bf\u03b9\u03b1 landing pages \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c9\u03b8\u03bf\u03cd\u03bd, \u03c0\u03bf\u03b9\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03c0\u03b5\u03af\u03b8\u03b5\u03b9 \u03c4\u03bf\u03bd \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03bf ROAS \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03b2\u03b9\u03ce\u03c3\u03b9\u03bc\u03bf. \u0397 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03ad\u03c1\u03c7\u03b5\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b1\u03bd \u03b7 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03b3\u03bd\u03ce\u03c3\u03b7 \u03c4\u03bf\u03c5 Google Ads \u03c3\u03c5\u03bd\u03b1\u03bd\u03c4\u03ac \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b3\u03bd\u03ce\u03c3\u03b7 \u03c4\u03bf\u03c5 e-shop.<\/p><p>\u0391\u03bd \u03b8\u03ad\u03bb\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03b5\u03c4\u03b5 \u03ac\u03bc\u03b5\u03c3\u03b1 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7, \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac: \u03b5\u03bb\u03ad\u03b3\u03be\u03c4\u03b5 \u03c4\u03bf conversion tracking, \u03ba\u03b1\u03b8\u03b1\u03c1\u03af\u03c3\u03c4\u03b5 \u03c4\u03b1 search terms, \u03b1\u03bd\u03b1\u03bd\u03b5\u03ce\u03c3\u03c4\u03b5 \u03c4\u03b1 ad assets, \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03c4\u03b5 \u03c4\u03bf product feed, \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd landing pages \u03ba\u03b1\u03b9 \u03c7\u03c9\u03c1\u03af\u03c3\u03c4\u03b5 \u03c4\u03bf budget \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03b1 \u03ba\u03ad\u03c1\u03b4\u03bf\u03c5\u03c2. \u03a3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1, \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 Search, Shopping \u03ba\u03b1\u03b9 Performance Max \u03bc\u03b5 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03bf \u03c1\u03cc\u03bb\u03bf \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1. \u0388\u03c4\u03c3\u03b9, \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03b4\u03b5\u03bd \u03b8\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03bf\u03c5\u03bd \u03b1\u03c0\u03bb\u03ce\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c8\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b1\u03bb\u03bb\u03ac \u03b8\u03b1 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03c4\u03bf\u03c5 e-shop \u03bc\u03b5 \u03c4\u03c1\u03cc\u03c0\u03bf \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf, \u03b5\u03bb\u03b5\u03b3\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ac \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03cc.<\/p>\n\n<p>\u03a0\u03b7\u03b3\u03ad\u03c2<\/p><ul><li><a href=\"https:\/\/www.semrush.com\/blog\/google-ads-best-practices\/\" target=\"_blank\" rel=\"noopener\">Semrush: Google Ads Best Practices<\/a><\/li><li><a href=\"https:\/\/economicimpact.google\/methodology\/\" target=\"_blank\" rel=\"noopener\">Google Economic Impact: Methodology<\/a><\/li><li><a href=\"https:\/\/support.google.com\/google-ads\/answer\/6167133\" target=\"_blank\" rel=\"noopener\">Google Ads Help: About responsive search ads<\/a><\/li><li><a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/app-and-mobile\/mobile-page-speed-new-industry-benchmarks\/\" target=\"_blank\" rel=\"noopener\">Think with Google: Mobile page speed benchmarks<\/a><\/li><li><a href=\"https:\/\/blog.google\/products\/ads-commerce\/performance-max-new-features\/\" target=\"_blank\" rel=\"noopener\">Google Ads Blog: Performance Max updates and benchmarks<\/a><\/li><li><a href=\"https:\/\/support.google.com\/google-ads\/answer\/6167118\" target=\"_blank\" rel=\"noopener\">Google Ads Help: About Quality Score<\/a><\/li><li><a href=\"https:\/\/support.google.com\/google-ads\/answer\/6324436\" target=\"_blank\" rel=\"noopener\">Google Merchant Center Help: Product data specification<\/a><\/li><\/ul>\n\n\n<style>\n.td-faq {\n  margin: 32px 0;\n  border: 1px solid #E5E5E5;\n  border-radius: 12px;\n  background: #FFFFFF;\n  box-shadow: 0 4px 20px rgba(3,6,51,0.08);\n  overflow: hidden;\n}\n.td-faq .td-faq-item {\n  border-bottom: 1px solid #E5E5E5;\n}\n.td-faq .td-faq-item:last-child { border-bottom: 0; }\n.td-faq .td-faq-title {\n  display: flex;\n  justify-content: space-between;\n  align-items: center;\n  gap: 16px;\n  padding: 18px 20px;\n  background: #030633;\n  color: #FCA311;\n  font-weight: 700;\n  cursor: pointer;\n  list-style: none;\n}\n.td-faq .td-faq-title::-webkit-details-marker { display: none; }\n.td-faq .td-faq-title:hover { background: #555555; }\n.td-faq .td-faq-icon {\n  width: 14px;\n  height: 14px;\n  position: relative;\n  flex: 0 0 14px;\n}\n.td-faq .td-faq-icon::before,\n.td-faq .td-faq-icon::after {\n  content: \"\";\n  position: absolute;\n  left: 0;\n  top: 6px;\n  width: 14px;\n  height: 2px;\n  border-radius: 2px;\n  background: #FCA311;\n}\n.td-faq .td-faq-icon::after { transform: rotate(90deg); }\n.td-faq details[open] .td-faq-icon::after { transform: rotate(0); }\n.td-faq .td-faq-content {\n  padding: 18px 20px;\n  background: #FFFFFF;\n  border-top: 1px solid #FED7AA;\n}\n.td-faq .td-faq-content p {\n  margin: 0;\n  color: #555555;\n}\n@media (max-width: 480px) {\n  .td-faq .td-faq-title,\n  .td-faq .td-faq-content {\n    padding: 15px 16px;\n  }\n}\n<\/style>\n<div class=\"wp-block-greenshift-blocks-accordion gs-accordion td-faq\" id=\"gspb_accordion-id-td-faq-69333\">\n  <details class=\"td-faq-item gs-accordion-item\" id=\"faq-1\" open>\n    <summary class=\"td-faq-title gs-accordion-item__title\">\n      <span>\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c4\u03c9\u03bd Google Ads \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 e-shop;<\/span>\n      <span class=\"td-faq-icon\" aria-hidden=\"true\"><\/span>\n    <\/summary>\n    <div class=\"td-faq-content gs-accordion-item__content\">\n      <p>\u03a4\u03b1 Google Ads \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd, \u03c4\u03b7\u03bd \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c4\u03bf\u03c5 brand \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bd\u03af\u03c3\u03c7\u03c5\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd. \u039c\u03b5 \u03c3\u03c9\u03c3\u03c4\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7, \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03c5\u03c8\u03b7\u03bb\u03cc ROAS \u03ba\u03b1\u03b9 \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03bf\u03c1\u03af\u03b1.<\/p>\n    <\/div>\n  <\/details>\n  <details class=\"td-faq-item gs-accordion-item\" id=\"faq-2\">\n    <summary class=\"td-faq-title gs-accordion-item__title\">\n      <span>\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03bc\u03b9\u03b1\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b7\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2 Google Ads;<\/span>\n      <span class=\"td-faq-icon\" aria-hidden=\"true\"><\/span>\n    <\/summary>\n    <div class=\"td-faq-content gs-accordion-item__content\">\n      <p>\u039c\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b7 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03bb\u03ad\u03be\u03b5\u03c9\u03bd-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ce\u03bd, \u03b1\u03ba\u03c1\u03b9\u03b2\u03ad\u03c2 conversion tracking, \u03c0\u03c1\u03bf\u03c3\u03b5\u03b3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd \u03ba\u03b1\u03b9 \u03c0\u03b5\u03b9\u03b8\u03b1\u03c1\u03c7\u03b7\u03bc\u03ad\u03bd\u03b7 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 ROAS. \u0397 \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7\u03c2 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03b6\u03c9\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1\u03c2.<\/p>\n    <\/div>\n  <\/details>\n  <details class=\"td-faq-item gs-accordion-item\" id=\"faq-3\">\n    <summary class=\"td-faq-title gs-accordion-item__title\">\n      <span>\u03a0\u03ce\u03c2 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf Quality Score \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c4\u03c9\u03bd Google Ads;<\/span>\n      <span class=\"td-faq-icon\" aria-hidden=\"true\"><\/span>\n    <\/summary>\n    <div class=\"td-faq-content gs-accordion-item__content\">\n      <p>\u03a4\u03bf Quality Score \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03ce\u03bd \u03c3\u03b1\u03c2. \u0392\u03b1\u03c3\u03b9\u03ba\u03bf\u03af \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf expected click-through rate, \u03b7 \u03c3\u03c5\u03bd\u03ac\u03c6\u03b5\u03b9\u03b1 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c4\u03b7\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2 \u03c0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd.<\/p>\n    <\/div>\n  <\/details>\n  <details class=\"td-faq-item gs-accordion-item\" id=\"faq-4\">\n    <summary class=\"td-faq-title gs-accordion-item__title\">\n      <span>\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ac \u03bc\u03b5\u03c4\u03b1\u03be\u03cd Search, Shopping \u03ba\u03b1\u03b9 Performance Max \u03ba\u03b1\u03bc\u03c0\u03b1\u03bd\u03b9\u03ce\u03bd;<\/span>\n      <span class=\"td-faq-icon\" aria-hidden=\"true\"><\/span>\n    <\/summary>\n    <div class=\"td-faq-content gs-accordion-item__content\">\n      <p>\u039f\u03b9 Search \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b9\u03b4\u03b1\u03bd\u03b9\u03ba\u03ad\u03c2 \u03b3\u03b9\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2, \u03bf\u03b9 Shopping \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03b5\u03bd\u03ce \u03bf\u03b9 Performance Max \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03b5\u03bd\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c0\u03bf\u03bb\u03bb\u03b1\u03c0\u03bb\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03b3\u03b9\u03b1 \u03b5\u03c5\u03c1\u03cd\u03c4\u03b5\u03c1\u03b7 \u03ba\u03ac\u03bb\u03c5\u03c8\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1.<\/p>\n    <\/div>\n  <\/details>\n  <details class=\"td-faq-item gs-accordion-item\" id=\"faq-5\">\n    <summary class=\"td-faq-title gs-accordion-item__title\">\n      <span>\u03a0\u03bf\u03b9\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03c9 \u03b3\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03b1 \u03ba\u03ad\u03c1\u03b4\u03bf\u03c5\u03c2;<\/span>\n      <span class=\"td-faq-icon\" aria-hidden=\"true\"><\/span>\n    <\/summary>\n    <div class=\"td-faq-content gs-accordion-item__content\">\n      <p>\u0393\u03b9\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03bc\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03b1 \u03ba\u03ad\u03c1\u03b4\u03bf\u03c5\u03c2, \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03be\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae bidding. \u03a4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03bc\u03b5 \u03c5\u03c8\u03b7\u03bb\u03cc \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03bf \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c0\u03b1\u03b9\u03c4\u03bf\u03cd\u03bd \u03c0\u03b9\u03bf \u03b5\u03c0\u03b9\u03b8\u03b5\u03c4\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7, \u03b5\u03bd\u03ce \u03b1\u03c5\u03c4\u03ac \u03bc\u03b5 \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03bf \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b5\u03ba\u03c4\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2.<\/p>\n    <\/div>\n  <\/details>\n  <details class=\"td-faq-item gs-accordion-item\" id=\"faq-6\">\n    <summary class=\"td-faq-title gs-accordion-item__title\">\n      <span>\u03a0\u03ce\u03c2 \u03bc\u03c0\u03bf\u03c1\u03ce \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03c9 \u03c4\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd \u03b3\u03b9\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1;<\/span>\n      <span class=\"td-faq-icon\" aria-hidden=\"true\"><\/span>\n    <\/summary>\n    <div class=\"td-faq-content gs-accordion-item__content\">\n      <p>\u0392\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03c4\u03b5 \u03c4\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd \u03bc\u03b5 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7 \u03c6\u03cc\u03c1\u03c4\u03c9\u03c3\u03b7, \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03c4\u03b9\u03bc\u03ae, \u03b5\u03bc\u03c6\u03b1\u03bd\u03ad\u03c2 \u03ba\u03bf\u03c5\u03bc\u03c0\u03af \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae\u03c2. \u0397 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\u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03b1\u03c0\u03bf\u03c4\u03c1\u03ad\u03c0\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd \u03c3\u03b5 \u03bc\u03b7 \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03b7\u03c4\u03ad\u03c2 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2, \u03bc\u03b5\u03b9\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c5\u03be\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1. \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac \u03b3\u03b9\u03b1 \u03b2\u03ad\u03bb\u03c4\u03b9\u03c3\u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1.<\/p>\n    <\/div>\n  <\/details>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Practical Google Ads guide for e-shops: keywords, Shopping, Performance Max, ROAS, tracking and optimization for more 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