{"id":69391,"date":"2026-05-08T14:18:20","date_gmt":"2026-05-08T11:18:20","guid":{"rendered":"https:\/\/twodots.gr\/?p=69391"},"modified":"2026-05-09T16:59:46","modified_gmt":"2026-05-09T13:59:46","slug":"the-stadiums-are-tofu-mofu-and-bofu-and-the-police-are-tofu","status":"publish","type":"post","link":"https:\/\/twodots.gr\/en\/odigos-gia-ta-stadia-tofu-mofu-kai-bofu-sti-diochetefsi-poliseon\/","title":{"rendered":"Guide to the TOFU, MOFU and BOFU stages in the sales funnel"},"content":{"rendered":"<p>\u0393\u03b9\u03b1 \u03ad\u03bd\u03b1\u03bd \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b7 e-shop, \u03c4\u03bf \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03bb\u03ac\u03b8\u03bf\u03c2 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc traffic. \u03a3\u03c5\u03c7\u03bd\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03cc\u03bb\u03bf 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\u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03c9 running \u03c0\u03b1\u03c0\u03bf\u03cd\u03c4\u03c3\u03b9\u03b1\u201d \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b5\u03ba\u03c0\u03b1\u03b9\u03b4\u03b5\u03c5\u03c4\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf, \u03cc\u03c7\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b1 \u03ad\u03ba\u03c0\u03c4\u03c9\u03c3\u03b7. \u0388\u03bd\u03b1\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03c8\u03ac\u03c7\u03bd\u03b5\u03b9 \u201cNike Pegasus 41 \u03c4\u03b9\u03bc\u03ae\u201d \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd \u03c0\u03b9\u03bf \u03ba\u03bf\u03bd\u03c4\u03ac \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03ba\u03b1\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bf\u03b4\u03b7\u03b3\u03b7\u03b8\u03b5\u03af \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03c3\u03b5 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2, \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03b5\u03b9\u03be\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bb\u03cc checkout.<\/p>\n<p>\u0397 \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 TOFU MOFU BOFU, \u03cc\u03c0\u03c9\u03c2 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf\u03bd \u03bf\u03b4\u03b7\u03b3\u03cc \u03c4\u03b7\u03c2 Semrush, \u03c7\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03bf funnel \u03c3\u03b5 \u03c4\u03c1\u03af\u03b1 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03b1: Top of the Funnel, Middle of the Funnel \u03ba\u03b1\u03b9 Bottom of the Funnel. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 e-shop, \u03b1\u03c5\u03c4\u03ae \u03b7 \u03b4\u03bf\u03bc\u03ae \u03b2\u03bf\u03b7\u03b8\u03ac \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03b5\u03b8\u03bf\u03cd\u03bd \u03bf\u03b9 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 SEO, Google Ads, Meta Ads, email marketing automation, remarketing campaigns \u03ba\u03b1\u03b9 conversion rate optimization \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03b5\u03bd\u03b9\u03b1\u03af\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1. \u0391\u03bd\u03c4\u03af \u03bd\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b3\u03b5\u03b9\u03c2 \u03c4\u03c5\u03c7\u03b1\u03af\u03b1 blog posts, banners \u03ba\u03b1\u03b9 newsletters, \u03c7\u03c4\u03af\u03b6\u03b5\u03b9\u03c2 \u03bc\u03b9\u03b1 \u03c1\u03bf\u03ae \u03c0\u03bf\u03c5 \u03bc\u03b5\u03c4\u03b1\u03ba\u03b9\u03bd\u03b5\u03af \u03c4\u03bf\u03bd \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03b5\u03c1\u03b9\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03c3\u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac.<\/p>\n<p>\u03a4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03c9\u03bd \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03ce\u03bd \u03ba\u03ac\u03bd\u03b5\u03b9 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03c3\u03b5\u03b9. \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 Google\/Ipsos, \u03c4\u03bf 53% \u03c4\u03c9\u03bd \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03ce\u03bd \u03b4\u03b7\u03bb\u03ce\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c0\u03c1\u03b9\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03b5\u03b9, \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b2\u03b5\u03b2\u03b1\u03b9\u03c9\u03b8\u03b5\u03af \u03cc\u03c4\u03b9 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae. \u0391\u03c5\u03c4\u03cc \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf awareness stage \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u201c\u03bc\u03b1\u03ba\u03c1\u03b9\u03bd\u03cc\u201d branding\u00b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03b5\u03c0\u03b9\u03c1\u03c1\u03bf\u03ae\u03c2 \u03c4\u03b7\u03c2 \u03bc\u03b5\u03bb\u03bb\u03bf\u03bd\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7\u03c2. \u038c\u03c0\u03c9\u03c2 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1, \u03b7 \u03c0\u03c1\u03bf\u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c9\u03c2 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b1, \u03cc\u03c7\u03b9 \u03c9\u03c2 \u03b1\u03c0\u03bb\u03ae \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03c9\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7.<\/p>\n<style>.td-chart{background:#E5E5E5;border:1px solid rgba(0,0,0,.08);border-radius:14px;padding:16px;margin:20px 0}.td-chart__title{font-weight:800;color:#030633;margin:0 0 10px;font-size:18px;line-height:1.25}.td-chart__grid{display:grid;gap:12px;grid-template-columns:repeat(auto-fit,minmax(110px,1fr));align-items:end}.td-chart__group{display:flex;flex-direction:column;gap:8px}.td-chart__bars{display:flex;gap:6px;align-items:flex-end;height:180px;padding:10px;border-radius:12px;background:#fff;border:1px solid rgba(3,6,51,.08)}.td-chart__bar{width:100%;max-width:18px;flex:1;border-radius:999px;background:var(--td-bar-color,#FCA311);height:calc(var(--td-bar,0)*1%);min-height:4px;box-shadow:0 6px 16px rgba(3,6,51,.12)}.td-chart__label{font-size:12px;color:#555555;line-height:1.2;text-align:center}@media (max-width:480px){.td-chart{padding:12px}.td-chart__bars{height:150px}}<\/style>\n<div class=\"td-chart\" id=\"td-chart-496534f3-9c1c-4a76-acea-fee88110bec9\">\n<div class=\"td-chart__title\">\u0397 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c0\u03c1\u03b9\u03bd \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03c9\u03c2 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf TOFU \u03c3\u03ae\u03bc\u03b1<\/div>\n<div class=\"td-chart__grid\" role=\"img\" aria-label=\"\u0397 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c0\u03c1\u03b9\u03bd \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03c9\u03c2 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf TOFU \u03c3\u03ae\u03bc\u03b1\">\n<div class=\"td-chart__group\">\n<div class=\"td-chart__bars\">\n<div class=\"td-chart__bar\" style=\"--td-bar:100.0000;--td-bar-color:#FCA311\" aria-label=\"53\"><\/div>\n<\/div>\n<div class=\"td-chart__label\">\u03a0\u03ac\u03bd\u03c4\u03b1 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c0\u03c1\u03b9\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03bf\u03c5\u03bd<\/div>\n<\/div>\n<div class=\"td-chart__group\">\n<div class=\"td-chart__bars\">\n<div class=\"td-chart__bar\" style=\"--td-bar:88.6792;--td-bar-color:#FCA311\" aria-label=\"47\"><\/div>\n<\/div>\n<div class=\"td-chart__label\">\u0394\u03b5\u03bd \u03c4\u03bf \u03b4\u03b7\u03bb\u03ce\u03bd\u03bf\u03c5\u03bd \u03c9\u03c2 \u03c0\u03ac\u03bd\u03c4\u03b1<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2>TOFU, MOFU, BOFU: \u03c4\u03bf \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf \u03b3\u03b9\u03b1 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c0\u03bf\u03c5 \u03c0\u03bf\u03c5\u03bb\u03ac\u03b5\u03b9<\/h2>\n<p>\u0397 \u03b1\u03be\u03af\u03b1 \u03c4\u03bf\u03c5 conversion funnel \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b1\u03bd \u03ba\u03ac\u03b8\u03b5 \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03b1\u03c0\u03bf\u03ba\u03c4\u03ae\u03c3\u03b5\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc \u03c1\u03cc\u03bb\u03bf. \u03a4\u03bf TOFU \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03bd\u03ad\u03bf\u03c5\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2. \u03a4\u03bf MOFU \u03ba\u03b1\u03bb\u03bb\u03b9\u03b5\u03c1\u03b3\u03b5\u03af \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7, \u03b1\u03c0\u03b1\u03bd\u03c4\u03ac \u03c3\u03b5 \u03b5\u03bd\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03b2\u03bf\u03b7\u03b8\u03ac \u03c3\u03c4\u03b7 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7. \u03a4\u03bf BOFU \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c4\u03c1\u03b9\u03b2\u03ae \u03c3\u03c4\u03b7\u03bd \u03c4\u03b5\u03bb\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c3\u03b5 \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1\u03bd e-commerce owner, \u03c4\u03bf \u03b6\u03b7\u03c4\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u201c\u03bb\u03af\u03b3\u03bf \u03b1\u03c0\u2019 \u03cc\u03bb\u03b1\u201d, \u03b1\u03bb\u03bb\u03ac \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03ba\u03b1\u03b9 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03ba\u03bf\u03c5\u03bc\u03c0\u03ce\u03bd\u03bf\u03c5\u03bd \u03c3\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2, \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf buyer persona \u03ba\u03b1\u03b9 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03cc \u03c3\u03c4\u03cc\u03c7\u03bf.<\/p>\n<p>\u03a4\u03bf TOFU \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03c0\u03c1\u03b9\u03bd \u03b3\u03af\u03bd\u03b5\u03b9 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03cc. \u0391\u03c5\u03c4\u03cc \u03b4\u03b5\u03bd \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c3\u03b5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1. \u03a3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ae: \u03b5\u03c3\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ac links \u03c0\u03c1\u03bf\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2, \u201cshop the guide\u201d \u03b5\u03bd\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2, quiz \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2, downloadable checklists \u03ba\u03b1\u03b9 soft call-to-action \u03b3\u03b9\u03b1 \u03b5\u03b3\u03b3\u03c1\u03b1\u03c6\u03ae. \u0397 \u03c3\u03c9\u03c3\u03c4\u03ae content marketing strategy \u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03b4\u03b5\u03bd \u03ba\u03c5\u03bd\u03b7\u03b3\u03ac \u03b1\u03c0\u03bb\u03ce\u03c2 traffic\u00b7 \u03c7\u03c4\u03af\u03b6\u03b5\u03b9 \u03bc\u03bd\u03ae\u03bc\u03b7 brand \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bb\u03bb\u03ad\u03b3\u03b5\u03b9 \u03c3\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03c1\u03b3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b8\u03b1 \u03c4\u03c1\u03bf\u03c6\u03bf\u03b4\u03bf\u03c4\u03ae\u03c3\u03bf\u03c5\u03bd lead nurturing \u03ba\u03b1\u03b9 remarketing.<\/p>\n<p>\u03a3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf, \u03b7 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03af\u03b5\u03c3\u03b7. \u0388\u03bd\u03b1 e-shop \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 MOFU assets \u03cc\u03c0\u03c9\u03c2 \u03c0\u03af\u03bd\u03b1\u03ba\u03b5\u03c2 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03bf\u03b4\u03b7\u03b3\u03bf\u03cd\u03c2 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2, calculators, product finders, \u03c3\u03c5\u03bb\u03bb\u03bf\u03b3\u03ad\u03c2 \u201cbest sellers\u201d, user-generated content, \u03b1\u03bd\u03b1\u03bb\u03c5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03ba\u03c0\u03b1\u03b9\u03b4\u03b5\u03c5\u03c4\u03b9\u03ba\u03ac newsletters. \u03a4\u03bf email marketing automation \u03b2\u03bf\u03b7\u03b8\u03ac \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03b5\u03b4\u03ce, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b1 flows: \u03b1\u03bd \u03ad\u03bd\u03b1\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03b5\u03af\u03b4\u03b5 \u03c4\u03c1\u03b5\u03b9\u03c2 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03bc\u03b9\u03b1 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03b1\u03b3\u03cc\u03c1\u03b1\u03c3\u03b5, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bb\u03ac\u03b2\u03b5\u03b9 \u03bf\u03b4\u03b7\u03b3\u03cc \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae\u03c2\u00b7 \u03b1\u03bd \u03ba\u03b1\u03c4\u03ad\u03b2\u03b1\u03c3\u03b5 checklist, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bc\u03c0\u03b5\u03b9 \u03c3\u03b5 sequence \u03bc\u03b5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03b1\u03bd\u03ac use case. \u03a4\u03bf MOFU \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03c5\u03c0\u03b5\u03bd\u03b8\u03cd\u03bc\u03b9\u03c3\u03b7. \u0395\u03af\u03bd\u03b1\u03b9 \u03c3\u03c5\u03c3\u03c4\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03bc\u03b5\u03af\u03c9\u03c3\u03b7 \u03b1\u03b2\u03b5\u03b2\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2.<\/p>\n<p>\u03a4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c4\u03b7\u03c2 Baymard Institute \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03c0\u03cc\u03c3\u03bf \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf BOFU. \u039f \u03bc\u03ad\u03c3\u03bf\u03c2 \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03b9\u03c9\u03bc\u03ad\u03bd\u03bf\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b7\u03c2 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2 \u03ba\u03b1\u03bb\u03b1\u03b8\u03b9\u03bf\u03cd \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf 70,19%. \u0391\u03c5\u03c4\u03cc \u03b4\u03b5\u03bd \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u201c\u03bb\u03ac\u03b8\u03bf\u03c2\u201d \u03c4\u03bf\u03c5 e-shop, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b1\u03c1\u03ba\u03b5\u03c4\u03bf\u03af \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03b1\u03c0\u03bb\u03ae \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03ae \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7. \u03a3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03bc\u03c9\u03c2 \u03cc\u03c4\u03b9 \u03c4\u03bf checkout \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03b9\u03bf \u03b1\u03ba\u03c1\u03b9\u03b2\u03ac \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03c4\u03c1\u03b9\u03b2\u03ae\u03c2 \u03c3\u03c4\u03bf ecommerce funnel. \u038c\u03c0\u03c9\u03c2 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1, \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 100 \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9\u03b1, \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 70 \u03b4\u03b5\u03bd \u03ba\u03b1\u03c4\u03b1\u03bb\u03ae\u03b3\u03bf\u03c5\u03bd \u03c3\u03b5 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac.<\/p>\n<div class=\"td-chart\" id=\"td-chart-321027b3-ab0d-45ce-8721-0919495f39d2\">\n<div class=\"td-chart__title\">\u039c\u03ad\u03c3\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2 \u03ba\u03b1\u03bb\u03b1\u03b8\u03b9\u03bf\u03cd<\/div>\n<div class=\"td-chart__grid\" role=\"img\" aria-label=\"\u039c\u03ad\u03c3\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2 \u03ba\u03b1\u03bb\u03b1\u03b8\u03b9\u03bf\u03cd\">\n<div class=\"td-chart__group\">\n<div class=\"td-chart__bars\">\n<div class=\"td-chart__bar\" style=\"--td-bar:100.0000;--td-bar-color:#FCA311\" aria-label=\"70.19\"><\/div>\n<\/div>\n<div class=\"td-chart__label\">\u0395\u03b3\u03ba\u03b1\u03c4\u03b1\u03bb\u03b5\u03bb\u03b5\u03b9\u03bc\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9\u03b1<\/div>\n<\/div>\n<div class=\"td-chart__group\">\n<div class=\"td-chart__bars\">\n<div class=\"td-chart__bar\" style=\"--td-bar:42.4704;--td-bar-color:#FCA311\" aria-label=\"29.81\"><\/div>\n<\/div>\n<div class=\"td-chart__label\">\u039f\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>\u0397 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7 \u03ba\u03b1\u03bb\u03b1\u03b8\u03b9\u03bf\u03cd \u03b4\u03b5\u03bd \u03bf\u03c6\u03b5\u03af\u03bb\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03bc\u03cc\u03bd\u03bf \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b1. \u0397 Baymard \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2 \u03bb\u03cc\u03b3\u03bf\u03c5\u03c2 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2 \u03c3\u03c4\u03bf checkout, \u03bc\u03b5 \u03c4\u03b1 \u03c5\u03c8\u03b7\u03bb\u03ac \u03b5\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd \u03ba\u03cc\u03c3\u03c4\u03b7 \u03bd\u03b1 \u03b2\u03c1\u03af\u03c3\u03ba\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03ba\u03bf\u03c1\u03c5\u03c6\u03ae. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1\u03bd \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b7 e-shop, \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03b5\u03cd\u03c1\u03b7\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc\u03c2 \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03bf\u03c4\u03ae\u03c4\u03c9\u03bd: \u03c0\u03c1\u03b9\u03bd \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf budget \u03c3\u03b5 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2, \u03b2\u03b5\u03b2\u03b1\u03b9\u03ce\u03c3\u03bf\u03c5 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03b4\u03b5\u03bd \u03c6\u03b5\u03cd\u03b3\u03bf\u03c5\u03bd \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b1\u03bd\u03b1\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03bf\u03c5\u03bd \u03b1\u03c1\u03b3\u03ac \u03bc\u03b5\u03c4\u03b1\u03c6\u03bf\u03c1\u03b9\u03ba\u03ac, \u03b1\u03bd\u03b1\u03b3\u03ba\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03bf\u03c5\u03bd \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03cc \u03ae \u03b4\u03b5\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b7 \u03c6\u03cc\u03c1\u03bc\u03b1 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae\u03c2.<\/p>\n<p>{<br \/>\n  &#8220;type&#8221;: &#8220;horizontal-bar&#8221;,<br \/>\n  &#8220;title&#8221;: &#8220;\u039a\u03cd\u03c1\u03b9\u03bf\u03b9 \u03bb\u03cc\u03b3\u03bf\u03b9 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2 checkout&#8221;,<br \/>\n  &#8220;subtitle&#8221;: &#8220;\u03a0\u03b7\u03b3\u03ae: Baymard Institute, Reasons for Abandonments During Checkout&#8221;,<br \/>\n  &#8220;labels&#8221;: [&#8220;\u0395\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd \u03ba\u03cc\u03c3\u03c4\u03b7 \u03c0\u03bf\u03bb\u03cd \u03c5\u03c8\u03b7\u03bb\u03ac&#8221;, &#8220;\u03a5\u03c0\u03bf\u03c7\u03c1\u03b5\u03c9\u03c4\u03b9\u03ba\u03ae \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd&#8221;, &#8220;\u0394\u03b5\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03c4\u03b7\u03ba\u03b1 \u03c4\u03bf site \u03bc\u03b5 \u03c4\u03b7\u03bd \u03ba\u03ac\u03c1\u03c4\u03b1&#8221;, &#8220;\u03a0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7 \u03c0\u03bf\u03bb\u03cd \u03b1\u03c1\u03b3\u03ae&#8221;, &#8220;\u03a0\u03bf\u03bb\u03cd \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03ae \u03c0\u03b5\u03c1\u03af\u03c0\u03bb\u03bf\u03ba\u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1&#8221;, &#8220;\u0394\u03b5\u03bd \u03ad\u03b2\u03bb\u03b5\u03c0\u03b1 \u03c4\u03bf \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03cc \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 upfront&#8221;, &#8220;\u03a0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ce\u03bd \u03bc\u03b7 \u03b9\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03b9\u03b7\u03c4\u03b9\u03ba\u03ae&#8221;, &#8220;\u03a4\u03bf website \u03b5\u03af\u03c7\u03b5 \u03c3\u03c6\u03ac\u03bb\u03bc\u03b1\u03c4\u03b1 \u03ae crash&#8221;, &#8220;\u039b\u03af\u03b3\u03bf\u03b9 \u03c4\u03c1\u03cc\u03c0\u03bf\u03b9 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae\u03c2&#8221;, &#8220;\u0391\u03c0\u03bf\u03c1\u03c1\u03af\u03c6\u03b8\u03b7\u03ba\u03b5 \u03b7 \u03ba\u03ac\u03c1\u03c4\u03b1&#8221;],<br \/>\n  &#8220;datasets&#8221;: [<br \/>\n    {<br \/>\n      &#8220;label&#8221;: &#8220;\u03a0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd&#8221;,<br \/>\n      &#8220;data&#8221;: [48, 26, 25, 23, 22, 21, 18, 17, 13, 9],<br \/>\n      &#8220;unit&#8221;: &#8220;%&#8221;<br \/>\n    }<br \/>\n  ],<br \/>\n  &#8220;colors&#8221;: [&#8220;#FCA311&#8221;, &#8220;#030633&#8221;, &#8220;#E5E5E5&#8221;, &#8220;#FED7AA&#8221;, &#8220;#555555&#8221;, &#8220;#FAFAFA&#8221;]<br \/>\n}<\/p>\n<h2>Step-by-Step \u03c0\u03bb\u03ac\u03bd\u03bf \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae\u03c2 conversion funnel \u03c3\u03b5 e-shop<\/h2>\n<p>\u03a4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03b2\u03ae\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03c7\u03b1\u03c1\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf customer journey \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1, \u03cc\u03c7\u03b9 \u03c5\u03c0\u03bf\u03b8\u03ad\u03c3\u03b5\u03b9\u03c2. \u0386\u03bd\u03bf\u03b9\u03be\u03b5 GA4, Search Console, CRM, email platform \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03c4\u03ad\u03b3\u03c1\u03b1\u03c8\u03b5 \u03b1\u03c0\u03cc \u03c0\u03bf\u03cd \u03ad\u03c1\u03c7\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2, \u03c0\u03bf\u03b9\u03b5\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0\u03c1\u03b9\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03bf\u03c5\u03bd, \u03c3\u03b5 \u03c0\u03bf\u03b9\u03b1 \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03bb\u03b5\u03af\u03c0\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 keywords \u03bf\u03b4\u03b7\u03b3\u03bf\u03cd\u03bd \u03c3\u03b5 \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03c9\u03c4\u03b9\u03ba\u03ae, \u03c3\u03c5\u03b3\u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ae \u03ae \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7. \u03a7\u03ce\u03c1\u03b9\u03c3\u03b5 \u03c4\u03b9\u03c2 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 TOFU, MOFU \u03ba\u03b1\u03b9 BOFU. \u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u201c\u03c0\u03ce\u03c2 \u03bd\u03b1 \u03ba\u03b1\u03b8\u03b1\u03c1\u03af\u03c3\u03c9 \u03b4\u03b5\u03c1\u03bc\u03ac\u03c4\u03b9\u03bd\u03b1 \u03c0\u03b1\u03c0\u03bf\u03cd\u03c4\u03c3\u03b9\u03b1\u201d \u03b5\u03af\u03bd\u03b1\u03b9 TOFU, \u201c\u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ba\u03b1\u03b8\u03b1\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd \u03b3\u03b9\u03b1 \u03b4\u03ad\u03c1\u03bc\u03b1\u201d \u03b5\u03af\u03bd\u03b1\u03b9 MOFU \u03ba\u03b1\u03b9 \u201c\u03b1\u03b3\u03bf\u03c1\u03ac \u03ba\u03b1\u03b8\u03b1\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03b4\u03b5\u03c1\u03bc\u03ac\u03c4\u03b9\u03bd\u03c9\u03bd \u03c0\u03b1\u03c0\u03bf\u03c5\u03c4\u03c3\u03b9\u03ce\u03bd\u201d \u03b5\u03af\u03bd\u03b1\u03b9 BOFU. \u0391\u03c5\u03c4\u03ae \u03b7 \u03c4\u03b1\u03be\u03b9\u03bd\u03cc\u03bc\u03b7\u03c3\u03b7 \u03b8\u03b1 \u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03c3\u03b5\u03b9 \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf, \u03c4\u03b1 landing pages \u03ba\u03b1\u03b9 \u03c4\u03b1 audiences.<\/p>\n<p>\u03a4\u03bf \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03bf \u03b2\u03ae\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03bf\u03c1\u03af\u03c3\u03b5\u03b9\u03c2 \u03ad\u03bd\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc buyer persona \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd. \u038c\u03c7\u03b9 \u03b3\u03b5\u03bd\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03cc\u03c0\u03c9\u03c2 \u201c\u03b3\u03c5\u03bd\u03b1\u03af\u03ba\u03b1 25-45\u201d, \u03b1\u03bb\u03bb\u03ac \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac: \u03c4\u03b9 \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03b5\u03af \u03bd\u03b1 \u03bb\u03cd\u03c3\u03b5\u03b9, \u03c4\u03b9 \u03c6\u03bf\u03b2\u03ac\u03c4\u03b1\u03b9 \u03c0\u03c1\u03b9\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03b5\u03b9, \u03c0\u03bf\u03b9\u03b1 \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7\u03c2 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af, \u03c0\u03bf\u03b9\u03b1 \u03b1\u03bd\u03c4\u03af\u03c1\u03c1\u03b7\u03c3\u03b7 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b5\u03c1\u03b1, \u03c0\u03bf\u03b9\u03bf \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03b5\u03c4\u03b1\u03b9. \u0388\u03c0\u03b5\u03b9\u03c4\u03b1, \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03af\u03c7\u03b9\u03c3\u03b5 \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 persona \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03b1\u03bd\u03ac \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf. \u03a3\u03c4\u03bf TOFU \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bf\u03b4\u03b7\u03b3\u03cc, \u03c3\u03c4\u03bf MOFU comparison table \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf BOFU \u03b5\u03b3\u03b3\u03cd\u03b7\u03c3\u03b7, social proof \u03ba\u03b1\u03b9 \u03ac\u03bc\u03b5\u03c3\u03bf incentive.<\/p>\n<p>\u03a4\u03bf \u03c4\u03c1\u03af\u03c4\u03bf \u03b2\u03ae\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ad\u03bd\u03b1 content map. \u0393\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03c3\u03c7\u03b5\u03b4\u03af\u03b1\u03c3\u03b5 \u03c4\u03bf\u03c5\u03bb\u03ac\u03c7\u03b9\u03c3\u03c4\u03bf\u03bd \u03c4\u03c1\u03af\u03b1 \u03b5\u03af\u03b4\u03b7 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5: \u03ad\u03bd\u03b1 \u03b5\u03ba\u03c0\u03b1\u03b9\u03b4\u03b5\u03c5\u03c4\u03b9\u03ba\u03cc \u03ac\u03c1\u03b8\u03c1\u03bf \u03b3\u03b9\u03b1 awareness stage, \u03ad\u03bd\u03b1\u03bd \u03bf\u03b4\u03b7\u03b3\u03cc \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7\u03c2 \u03b3\u03b9\u03b1 consideration stage \u03ba\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03b3\u03b9\u03b1 decision stage. \u03a3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b5 \u03c4\u03b1 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03c4\u03bf\u03c5\u03c2 \u03bc\u03b5 \u03b5\u03c3\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ac links. \u03a4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf TOFU \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c3\u03b5 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1, \u03b7 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03bd\u03b1 \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c3\u03b5 \u03bf\u03b4\u03b7\u03b3\u03cc \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03bf \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03bd\u03b1 \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c3\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1. \u0388\u03c4\u03c3\u03b9, \u03c4\u03bf SEO \u03b4\u03b5\u03bd \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b1\u03c0\u03bf\u03ba\u03bf\u03bc\u03bc\u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2, \u03b1\u03bb\u03bb\u03ac \u03c4\u03c1\u03bf\u03c6\u03bf\u03b4\u03bf\u03c4\u03b5\u03af \u03ad\u03bd\u03b1 \u03bf\u03c1\u03b3\u03b1\u03bd\u03c9\u03bc\u03ad\u03bd\u03bf sales funnel.<\/p>\n<p>\u03a4\u03bf \u03c4\u03ad\u03c4\u03b1\u03c1\u03c4\u03bf \u03b2\u03ae\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03c7\u03c4\u03af\u03c3\u03b5\u03b9\u03c2 remarketing campaigns \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ad\u03c2. \u039c\u03b7\u03bd \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03b5\u03b9\u03c2 \u03cc\u03bb\u03bf\u03c5\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2 \u03c4\u03bf \u03af\u03b4\u03b9\u03bf. \u0386\u03bb\u03bb\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c3\u03bf\u03b9 \u03b4\u03b9\u03ac\u03b2\u03b1\u03c3\u03b1\u03bd \u03ac\u03c1\u03b8\u03c1\u03bf, \u03ac\u03bb\u03bb\u03bf \u03cc\u03c3\u03bf\u03b9 \u03b5\u03af\u03b4\u03b1\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd, \u03ac\u03bb\u03bb\u03bf \u03cc\u03c3\u03bf\u03b9 \u03c0\u03c1\u03cc\u03c3\u03b8\u03b5\u03c3\u03b1\u03bd \u03c3\u03c4\u03bf \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9 \u03ba\u03b1\u03b9 \u03ac\u03bb\u03bb\u03bf \u03cc\u03c3\u03bf\u03b9 \u03b1\u03b3\u03cc\u03c1\u03b1\u03c3\u03b1\u03bd \u03bc\u03af\u03b1 \u03c6\u03bf\u03c1\u03ac. \u0393\u03b9\u03b1 TOFU \u03ba\u03bf\u03b9\u03bd\u03ac, \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5 \u03b5\u03ba\u03c0\u03b1\u03b9\u03b4\u03b5\u03c5\u03c4\u03b9\u03ba\u03ac creatives \u03ba\u03b1\u03b9 social proof. \u0393\u03b9\u03b1 MOFU \u03ba\u03bf\u03b9\u03bd\u03ac, \u03b4\u03b5\u03af\u03be\u03b5 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7, best sellers, reviews \u03ba\u03b1\u03b9 \u03c3\u03c5\u03c7\u03bd\u03ad\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2. \u0393\u03b9\u03b1 BOFU \u03ba\u03bf\u03b9\u03bd\u03ac, \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5 \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03cc remarketing, \u03c5\u03c0\u03b5\u03bd\u03b8\u03cd\u03bc\u03b9\u03c3\u03b7 \u03ba\u03b1\u03bb\u03b1\u03b8\u03b9\u03bf\u03cd, \u03b4\u03c9\u03c1\u03b5\u03ac\u03bd \u03bc\u03b5\u03c4\u03b1\u03c6\u03bf\u03c1\u03b9\u03ba\u03ac \u03c5\u03c0\u03cc \u03cc\u03c1\u03bf\u03c5\u03c2 \u03ae \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b7 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac, \u03c7\u03c9\u03c1\u03af\u03c2 \u03cc\u03bc\u03c9\u03c2 \u03bd\u03b1 \u03b5\u03ba\u03c0\u03b1\u03b9\u03b4\u03b5\u03cd\u03b5\u03b9\u03c2 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03b9 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03ad\u03ba\u03c0\u03c4\u03c9\u03c3\u03b7.<\/p>\n<p>\u03a4\u03bf \u03c0\u03ad\u03bc\u03c0\u03c4\u03bf \u03b2\u03ae\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b1 \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03bc\u03b5 \u03c4\u03b7 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7. \u039e\u03b5\u03ba\u03af\u03bd\u03b1 \u03b1\u03c0\u03cc product pages \u03ba\u03b1\u03b9 checkout. \u0392\u03b5\u03b2\u03b1\u03b9\u03ce\u03c3\u03bf\u03c5 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ad\u03c2, \u03bf\u03b9 \u03c4\u03af\u03c4\u03bb\u03bf\u03b9 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03bf\u03af, \u03c4\u03b1 \u03bf\u03c6\u03ad\u03bb\u03b7 \u03b5\u03bc\u03c6\u03b1\u03bd\u03ae, \u03c4\u03b1 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ac \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1 \u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7, \u03bf\u03b9 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bf\u03c1\u03b1\u03c4\u03ad\u03c2, \u03c4\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c6\u03bf\u03c1\u03b9\u03ba\u03ac \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ae \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b7\u03c4\u03ae. \u03a0\u03c1\u03cc\u03c3\u03b8\u03b5\u03c3\u03b5 guest checkout, \u03b4\u03b7\u03bc\u03bf\u03c6\u03b9\u03bb\u03b5\u03af\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c5\u03c2 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae\u03c2, \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03b1\u03c6\u03ae \u03ad\u03bd\u03b4\u03b5\u03b9\u03be\u03b7 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03bf\u03cd \u03ba\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2 \u03c0\u03c1\u03b9\u03bd \u03c4\u03bf \u03c4\u03b5\u03bb\u03b9\u03ba\u03cc \u03b2\u03ae\u03bc\u03b1. \u03a4\u03bf conversion rate optimization \u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03ad\u03c7\u03b5\u03b9 \u03c3\u03c5\u03c7\u03bd\u03ac \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03b1\u03c0\u03cc \u03bc\u03b9\u03b1 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c3\u03c4\u03bf media spend.<\/p>\n<p>\u03a4\u03bf \u03ad\u03ba\u03c4\u03bf \u03b2\u03ae\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ac\u03c2 \u03ba\u03ac\u03b8\u03b5 \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03bc\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac KPIs. \u03a3\u03c4\u03bf TOFU \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b5 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c8\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1, impressions, engagement rate, \u03bd\u03ad\u03bf\u03c5\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03b3\u03b3\u03c1\u03b1\u03c6\u03ad\u03c2. \u03a3\u03c4\u03bf MOFU \u03b4\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ad\u03c2 \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd, \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ad\u03c2 \u03bf\u03b4\u03b7\u03b3\u03ce\u03bd, clicks \u03c3\u03b5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, add-to-wishlist, add-to-cart \u03ba\u03b1\u03b9 email engagement. \u03a3\u03c4\u03bf BOFU \u03bc\u03ad\u03c4\u03c1\u03b1 conversion rate, checkout completion, cart abandonment, revenue per visitor, average order value \u03ba\u03b1\u03b9 ROAS. \u0388\u03bd\u03b1 \u03ce\u03c1\u03b9\u03bc\u03bf conversion funnel \u03b4\u03b5\u03bd \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7, \u03b1\u03bb\u03bb\u03ac \u03b1\u03c0\u03cc \u03c4\u03bf \u03b1\u03bd \u03ba\u03ac\u03b8\u03b5 \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03c0\u03b1\u03c1\u03b1\u03b4\u03af\u03b4\u03b5\u03b9 \u03c0\u03b9\u03bf \u201c\u03b6\u03b5\u03c3\u03c4\u03bf\u03cd\u03c2\u201d \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c3\u03c4\u03bf \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf.<\/p>\n<p>\u03a4\u03ad\u03bb\u03bf\u03c2, \u03b4\u03bf\u03cd\u03bb\u03b5\u03c8\u03b5 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b7\u03c0\u03c4\u03b9\u03ba\u03ac. \u039a\u03ac\u03b8\u03b5 \u03bc\u03ae\u03bd\u03b1 \u03b5\u03c0\u03ad\u03bb\u03b5\u03be\u03b5 \u03bc\u03af\u03b1 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03ba\u03ac\u03bd\u03b5 audit \u03c3\u03c4\u03bf funnel \u03c4\u03b7\u03c2: \u03c0\u03bf\u03b9\u03b1 keywords \u03c6\u03ad\u03c1\u03bd\u03bf\u03c5\u03bd traffic, \u03c0\u03bf\u03b9\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03bb\u03b5\u03af\u03c0\u03b5\u03b9, \u03c0\u03bf\u03b9\u03b1 \u03b5\u03c1\u03c9\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b4\u03b5\u03bd \u03b1\u03c0\u03b1\u03bd\u03c4\u03ce\u03bd\u03c4\u03b1\u03b9, \u03c0\u03bf\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03ba\u03bf\u03b9\u03bd\u03ac \u03ad\u03c7\u03bf\u03c5\u03bd \u03c7\u03b1\u03bc\u03b7\u03bb\u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7, \u03c0\u03bf\u03b9\u03bf \u03b2\u03ae\u03bc\u03b1 \u03c4\u03bf\u03c5 checkout \u03c7\u03ac\u03bd\u03b5\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2. \u039c\u03b5 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1, \u03c4\u03bf conversion funnel \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 marketing \u03bf\u03c1\u03bf\u03bb\u03bf\u03b3\u03af\u03b1. \u0393\u03b9\u03b1 \u03c4\u03b1 e-shop \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03bf\u03c5\u03bd \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ae \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7, \u03b7 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b1 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5, \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd, \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae\u03c2 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7\u03c2 \u03c3\u03b5 \u03bc\u03af\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae.<\/p>\n<p>\u03a0\u03b7\u03b3\u03ad\u03c2: <a href=\"https:\/\/www.semrush.com\/blog\/tofu-mofu-bofu-a-practical-guide-to-the-conversion-funnel\/\" target=\"_blank\" rel=\"noopener\">Semrush: TOFU, MOFU, BOFU: A Practical Guide to the Conversion Funnel<\/a> | <a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noopener\">Baymard Institute: Cart Abandonment Rate Statistics<\/a> | <a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noopener\">Baymard Institute: Reasons for Abandonments During Checkout<\/a> | <a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/consumer-shopping-behavior-statistics\/\" target=\"_blank\" rel=\"noopener\">Think with Google \/ Google-Ipsos: Consumer Shopping Behavior Statistics<\/a><\/p>\n<style>\n    .td-faq{margin:26px 0}\n    .td-faq__wrap{background:#E5E5E5;border:1px solid rgba(0,0,0,.08);border-radius:14px;overflow:hidden}\n    .td-faq__item{border-top:1px solid rgba(3,6,51,.12)}\n    .td-faq__item:first-child{border-top:0}\n    .td-faq__q{width:100%;text-align:left;padding:14px 16px;background:transparent;border:0;cursor:pointer;display:flex;gap:10px;align-items:center;font-weight:800;color:#030633;font-size:16px;line-height:1.25}\n    .td-faq__q:focus{outline:3px solid #FCA311;outline-offset:-3px}\n    .td-faq__icon{width:18px;height:18px;flex:0 0 18px;border-radius:6px;background:#FCA311;display:grid;place-items:center;color:#030633;font-weight:900}\n    .td-faq__a{padding:0 16px 14px 44px;color:#555555;display:none}\n    .td-faq__item[open] .td-faq__a{display:block}\n    .td-faq__a p{margin:10px 0}\n  <\/style>\n<div class=\"td-faq\" id=\"td-faq-4d7dd307-b7c8-4916-9e28-63b2e8c23152\">\n<h2>FAQ<\/h2>\n<div class=\"td-faq__wrap\">\n<details class=\"td-faq__item\">\n<summary class=\"td-faq__q\"><span class=\"td-faq__icon\">+<\/span>TOFU: \u03cc\u03c4\u03b1\u03bd \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7, \u03cc\u03c7\u03b9 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd<\/summary>\n<div class=\"td-faq__a\">\u03a3\u03c4\u03bf Top of the Funnel, \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03b4\u03b5\u03bd \u03c8\u03ac\u03c7\u03bd\u03b5\u03b9 \u03c0\u03ac\u03bd\u03c4\u03b1 brand \u03ae \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd. \u03a8\u03ac\u03c7\u03bd\u03b5\u03b9 \u03bb\u03cd\u03c3\u03b7, \u03b9\u03b4\u03ad\u03b1, \u03c3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03ae \u03ae \u03ad\u03bc\u03c0\u03bd\u03b5\u03c5\u03c3\u03b7. \u0388\u03bd\u03b1 e-shop \u03bc\u03b5 \u03b5\u03af\u03b4\u03b7 \u03c3\u03c0\u03b9\u03c4\u03b9\u03bf\u03cd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b5\u03b3\u03b3\u03af\u03c3\u03b5\u03b9 TOFU \u03ba\u03bf\u03b9\u03bd\u03cc \u03bc\u03b5 \u03ac\u03c1\u03b8\u03c1\u03b1 \u03cc\u03c0\u03c9\u03c2 \u201c\u03c0\u03ce\u03c2 \u03bd\u03b1 \u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b9\u03ba\u03c1\u03ae \u03ba\u03bf\u03c5\u03b6\u03af\u03bd\u03b1\u201d, \u03ad\u03bd\u03b1 \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03ba\u03b1\u03bb\u03bb\u03c5\u03bd\u03c4\u03b9\u03ba\u03ce\u03bd \u03bc\u03b5 \u03bf\u03b4\u03b7\u03b3\u03bf\u03cd\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03cd\u03c0\u03bf\u03c5\u03c2 \u03b4\u03ad\u03c1\u03bc\u03b1\u03c4\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03ad\u03bd\u03b1 fashion e-shop \u03bc\u03b5 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03b3\u03b9\u03b1 seasonal styling. \u0395\u03b4\u03ce, \u03c4\u03b1 keywords \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c5\u03c7\u03bd\u03ac \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03b9\u03b1\u03ba\u03ac \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b4\u03ad\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03bf awareness stage: \u201c\u03c0\u03ce\u03c2 \u03bd\u03b1\u201d, \u201c\u03b9\u03b4\u03ad\u03b5\u03c2 \u03b3\u03b9\u03b1\u201d, \u201c\u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae\u03c2\u201d, \u201c\u03c4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9\u201d, \u201c\u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03bd\u03b1\u201d. \u0397 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03b4\u03b5\u03bd \u03bc\u03b5\u03c4\u03c1\u03b9\u03ad\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c3\u03b5 \u03ac\u03bc\u03b5\u03c3\u03b5\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2, \u03b1\u03bb\u03bb\u03ac \u03c3\u03b5 \u03bd\u03ad\u03bf\u03c5\u03c2 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03bf\u03cd\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2, engaged sessions, newsletter signups, video views \u03ba\u03b1\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 remarketing audiences.<\/div>\n<\/details>\n<details class=\"td-faq__item\">\n<summary class=\"td-faq__q\"><span class=\"td-faq__icon\">+<\/span>MOFU: \u03cc\u03c4\u03b1\u03bd \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03b9, \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03b5\u03af \u03ba\u03b1\u03b9 \u03b6\u03b7\u03c4\u03ac \u03b1\u03c0\u03cc\u03b4\u03b5\u03b9\u03be\u03b7<\/summary>\n<div class=\"td-faq__a\">\u03a3\u03c4\u03bf Middle of the Funnel, \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03ad\u03c7\u03b5\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ac\u03b2\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03c4\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03b9 \u03c0\u03b9\u03b8\u03b1\u03bd\u03ad\u03c2 \u03bb\u03cd\u03c3\u03b5\u03b9\u03c2. \u0393\u03b9\u03b1 \u03c4\u03b1 e-shop, \u03b1\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03cc\u03c0\u03bf\u03c5 \u03bf\u03b9 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03b9\u03ce\u03bd, \u03c4\u03b1 comparison guides, \u03c4\u03b1 buying guides, \u03c4\u03b1 reviews, \u03c4\u03b1 case studies, \u03c4\u03b1 \u201cbest for\u201d \u03ac\u03c1\u03b8\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b1 email sequences \u03b1\u03c0\u03bf\u03ba\u03c4\u03bf\u03cd\u03bd \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03c1\u03cc\u03bb\u03bf. \u03a4\u03bf consideration stage \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03cc\u03c0\u03c9\u03c2: \u03c0\u03bf\u03b9\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03bc\u03bf\u03c5 \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03b5\u03b9, \u03b3\u03b9\u03b1\u03c4\u03af \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03c9 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf brand, \u03c4\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ac \u03ad\u03c7\u03b5\u03b9 \u03c4\u03bf \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03cc \u03b1\u03c0\u03cc \u03c4\u03bf premium \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf, \u03c4\u03b9 \u03bb\u03ad\u03bd\u03b5 \u03bf\u03b9 \u03ac\u03bb\u03bb\u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2, \u03c0\u03cc\u03c3\u03bf \u03b5\u03cd\u03ba\u03bf\u03bb\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ae, \u03c4\u03b9 \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7 \u03ad\u03c7\u03c9 \u03bc\u03b5\u03c4\u03ac \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac.<\/div>\n<\/details>\n<details class=\"td-faq__item\">\n<summary class=\"td-faq__q\"><span class=\"td-faq__icon\">+<\/span>BOFU: \u03cc\u03c4\u03b1\u03bd \u03b7 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c5\u03c8\u03b7\u03bb\u03ae \u03ba\u03b1\u03b9 \u03b7 \u03c4\u03c1\u03b9\u03b2\u03ae \u03ba\u03bf\u03c3\u03c4\u03af\u03b6\u03b5\u03b9<\/summary>\n<div class=\"td-faq__a\">\u03a3\u03c4\u03bf Bottom of the Funnel, \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03bf\u03bd\u03c4\u03ac \u03c3\u03c4\u03b7 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae. \u0395\u03b4\u03ce \u03ba\u03b5\u03c1\u03b4\u03af\u03b6\u03bf\u03c5\u03bd \u03bf\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ad\u03c2 product pages, \u03b7 \u03b4\u03b9\u03b1\u03b8\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b7 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7 \u03c6\u03cc\u03c1\u03c4\u03c9\u03c3\u03b7, \u03c4\u03b1 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c6\u03bf\u03c1\u03b9\u03ba\u03ac, \u03bf\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2, \u03bf\u03b9 \u03c4\u03c1\u03cc\u03c0\u03bf\u03b9 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae\u03c2, \u03b7 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ce\u03bd \u03ba\u03b1\u03b9 \u03ad\u03bd\u03b1 checkout \u03c7\u03c9\u03c1\u03af\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c4\u03c4\u03ac \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1. \u0397 product page optimization \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03b9\u03b1\u03ba\u03bf\u03c3\u03bc\u03b7\u03c4\u03b9\u03ba\u03ae \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u00b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ac\u03bc\u03b5\u03c3\u03bf\u03c2 \u03bc\u03bf\u03c7\u03bb\u03cc\u03c2 \u03b5\u03c3\u03cc\u03b4\u03c9\u03bd. \u0391\u03bd \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03b4\u03b5\u03bd \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03c4\u03b9 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03b5\u03b9, \u03b3\u03b9\u03b1\u03c4\u03af \u03b1\u03be\u03af\u03b6\u03b5\u03b9, \u03c0\u03cc\u03c4\u03b5 \u03b8\u03b1 \u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03bb\u03ac\u03b2\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03b9 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03bd \u03b4\u03b5\u03bd \u03c4\u03bf\u03c5 \u03ba\u03ac\u03bd\u03b5\u03b9, \u03b7 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c7\u03b1\u03b8\u03b5\u03af \u03bc\u03ad\u03c3\u03b1 \u03c3\u03b5 \u03b4\u03b5\u03c5\u03c4\u03b5\u03c1\u03cc\u03bb\u03b5\u03c0\u03c4\u03b1.<\/div>\n<\/details>\n<details class=\"td-faq__item\">\n<summary class=\"td-faq__q\"><span class=\"td-faq__icon\">+<\/span>\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf conversion funnel \u03c3\u03c4\u03bf e-commerce;<\/summary>\n<div class=\"td-faq__a\">\u03a4\u03bf conversion funnel \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf \u03c0\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae \u03b5\u03bd\u03cc\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b5\u03c0\u03b1\u03c6\u03ae \u03bc\u03b5 \u03c4\u03bf brand \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c4\u03b7\u03bd \u03c4\u03b5\u03bb\u03b9\u03ba\u03ae \u03b1\u03b3\u03bf\u03c1\u03ac. \u0392\u03bf\u03b7\u03b8\u03ac \u03bd\u03b1 \u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03bf \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7.<\/div>\n<\/details>\n<details class=\"td-faq__item\">\n<summary class=\"td-faq__q\"><span class=\"td-faq__icon\">+<\/span>\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03c3\u03c4\u03ac\u03b4\u03b9\u03b1 \u03c4\u03bf\u03c5 conversion funnel;<\/summary>\n<div class=\"td-faq__a\">\u03a4\u03b1 \u03c3\u03c4\u03ac\u03b4\u03b9\u03b1 \u03c4\u03bf\u03c5 conversion funnel \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf TOFU (Top of the Funnel), MOFU (Middle of the Funnel) \u03ba\u03b1\u03b9 BOFU (Bottom of the Funnel). \u039a\u03ac\u03b8\u03b5 \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03ad\u03c7\u03b5\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc \u03c1\u03cc\u03bb\u03bf, \u03b1\u03c0\u03cc \u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03ad\u03c9\u03c2 \u03c4\u03b7\u03bd \u03c4\u03b5\u03bb\u03b9\u03ba\u03ae \u03b1\u03b3\u03bf\u03c1\u03ac.<\/div>\n<\/details>\n<details class=\"td-faq__item\">\n<summary class=\"td-faq__q\"><span class=\"td-faq__icon\">+<\/span>\u03a0\u03ce\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03c4\u03bf TOFU \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03bd\u03b1 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03b5\u03b9 \u03ad\u03bd\u03b1 e-shop;<\/summary>\n<div class=\"td-faq__a\">\u03a4\u03bf TOFU \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03b5\u03c3\u03c4\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b5\u03bd\u03b7\u03bc\u03ad\u03c1\u03c9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03ba\u03c0\u03b1\u03af\u03b4\u03b5\u03c5\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd, \u03b2\u03bf\u03b7\u03b8\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b3\u03bd\u03ce\u03c1\u03b9\u03c3\u03b7 \u03b1\u03bd\u03b1\u03b3\u03ba\u03ce\u03bd. \u03a0\u03c1\u03bf\u03c3\u03b5\u03bb\u03ba\u03cd\u03b5\u03b9 \u03bd\u03ad\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c7\u03c4\u03af\u03b6\u03b5\u03b9 brand awareness \u03bc\u03ad\u03c3\u03c9 \u03b5\u03ba\u03c0\u03b1\u03b9\u03b4\u03b5\u03c5\u03c4\u03b9\u03ba\u03ce\u03bd \u03ac\u03c1\u03b8\u03c1\u03c9\u03bd \u03ba\u03b1\u03b9 \u03bf\u03b4\u03b7\u03b3\u03ce\u03bd.<\/div>\n<\/details>\n<details class=\"td-faq__item\">\n<summary class=\"td-faq__q\"><span class=\"td-faq__icon\">+<\/span>\u0393\u03b9\u03b1\u03c4\u03af \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03c4\u03bf MOFU \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 e-shop;<\/summary>\n<div class=\"td-faq__a\">\u03a3\u03c4\u03bf MOFU \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf, \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03b9 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03bf\u03b4\u03b5\u03af\u03be\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03be\u03af\u03b1 \u03c4\u03bf\u03c5\u03c2. \u03a4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03bb\u03bb\u03b9\u03b5\u03c1\u03b3\u03b5\u03af \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03ad\u03c7\u03b5\u03b9 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03c0\u03b9\u03b8\u03b1\u03bd\u03ad\u03c2 \u03b5\u03bd\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2.<\/div>\n<\/details>\n<details class=\"td-faq__item\">\n<summary class=\"td-faq__q\"><span class=\"td-faq__icon\">+<\/span>\u03a0\u03bf\u03b9\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03ba\u03cd\u03c1\u03b9\u03b5\u03c2 \u03b1\u03b9\u03c4\u03af\u03b5\u03c2 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2 \u03ba\u03b1\u03bb\u03b1\u03b8\u03b9\u03bf\u03cd \u03c3\u03c4\u03bf e-commerce;<\/summary>\n<div class=\"td-faq__a\">\u039f\u03b9 \u03ba\u03cd\u03c1\u03b9\u03b5\u03c2 \u03b1\u03b9\u03c4\u03af\u03b5\u03c2 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2 \u03ba\u03b1\u03bb\u03b1\u03b8\u03b9\u03bf\u03cd \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03b1 \u03c5\u03c8\u03b7\u03bb\u03ac \u03b5\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd \u03ba\u03cc\u03c3\u03c4\u03b7, \u03c4\u03b7\u03bd \u03c5\u03c0\u03bf\u03c7\u03c1\u03b5\u03c9\u03c4\u03b9\u03ba\u03ae \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03ad\u03bb\u03bb\u03b5\u03b9\u03c8\u03b7 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae\u03c2. \u0397 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03b1\u03c5\u03c4\u03ce\u03bd \u03c4\u03c9\u03bd \u03c3\u03b7\u03bc\u03b5\u03af\u03c9\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bc\u03b5\u03b9\u03ce\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7.<\/div>\n<\/details>\n<details class=\"td-faq__item\">\n<summary class=\"td-faq__q\"><span class=\"td-faq__icon\">+<\/span>\u03a0\u03ce\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03b5\u03af \u03c4\u03bf BOFU \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03b3\u03b9\u03b1 \u03b1\u03c5\u03be\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2;<\/summary>\n<div class=\"td-faq__a\">\u03a3\u03c4\u03bf BOFU \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf, \u03b7 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b5\u03bb\u03ba\u03c5\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd \u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03bf \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bb\u03cc checkout \u03ba\u03b1\u03b9 \u03c3\u03b1\u03c6\u03ae \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ce\u03bd. \u0391\u03c5\u03c4\u03ac \u03bc\u03b5\u03b9\u03ce\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c4\u03c1\u03b9\u03b2\u03ae \u03ba\u03b1\u03b9 \u03b1\u03c5\u03be\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2.<\/div>\n<\/details><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>For an e-shop owner, the biggest mistake isn\u2019t necessarily low traffic. It\u2019s often that all of the marketing is treating the visitor as if they\u2019re ready to buy now. The conversion funnel organizes content and campaigns around the user\u2019s actual intent stage, so the e-shop isn\u2019t \u201cshouting buy\u201d to people who are still trying to figure out what they need.<\/p>","protected":false},"author":1,"featured_media":69390,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[195],"tags":[3549,7305,7211,3906,7306],"class_list":["post-69391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-psifiako-marketing","tag-content-marketing","tag-conversion-funnel","tag-cro","tag-e-commerce-marketing","tag-tofu-mofu-bofu"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/69391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/comments?post=69391"}],"version-history":[{"count":0,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/69391\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media\/69390"}],"wp:attachment":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media?parent=69391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/categories?post=69391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/tags?post=69391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}