{"id":69449,"date":"2026-05-09T15:27:30","date_gmt":"2026-05-09T12:27:30","guid":{"rendered":"https:\/\/twodots.gr\/?p=69449"},"modified":"2026-05-09T16:53:00","modified_gmt":"2026-05-09T13:53:00","slug":"you","status":"publish","type":"post","link":"https:\/\/twodots.gr\/en\/ti\/","title":{"rendered":"What influences does a lottery have?"},"content":{"rendered":"<h2>\u0393\u03b9\u03b1\u03c4\u03af \u03c4\u03bf \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03cc \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03ad\u03bd\u03b1 \u03cc\u03bc\u03bf\u03c1\u03c6\u03bf \u03c3\u03cd\u03bc\u03b2\u03bf\u03bb\u03bf<\/h2>\n<p>\u0393\u03b9\u03b1 \u03ad\u03bd\u03b1\u03bd \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b7 e-shop, \u03c4\u03bf \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c5\u03c7\u03bd\u03ac 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\u03b5\u03b9\u03ba\u03bf\u03bd\u03af\u03b4\u03b9\u03bf \u03bc\u03b9\u03b1\u03c2 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae\u03c2. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 e-shop, \u03c4\u03bf \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc \u03b5\u03c1\u03ce\u03c4\u03b7\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03cc: \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf \u03c3\u03b5 \u03bc\u03ad\u03b3\u03b5\u03b8\u03bf\u03c2 32 pixels; \u0391\u03bd \u03cc\u03c7\u03b9, \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03bb\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7.<\/p>\n<p>\u03a4\u03bf \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03bf \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c3\u03c5\u03bd\u03ac\u03c6\u03b5\u03b9\u03b1. \u03a4\u03bf logo design \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03b9\u03bb\u03ac \u03c4\u03b7 \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1 \u03c4\u03bf\u03c5 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd \u03c3\u03bf\u03c5 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ad\u03c8\u03b9\u03bc\u03bf. \u0388\u03bd\u03b1 brand \u03bc\u03b5 luxury skincare \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03c4\u03c5\u03c0\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1 logo \u03bc\u03b5 \u03ad\u03bd\u03b1 e-shop streetwear \u03ae \u03ad\u03bd\u03b1 \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03b1\u03bd\u03c4\u03b1\u03bb\u03bb\u03b1\u03ba\u03c4\u03b9\u03ba\u03ce\u03bd \u03b1\u03c5\u03c4\u03bf\u03ba\u03b9\u03bd\u03ae\u03c4\u03bf\u03c5. \u0397 \u03b3\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03bf\u03c3\u03b5\u03b9\u03c1\u03ac, \u03c4\u03b1 \u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03b1 brand, \u03bf\u03b9 \u03b1\u03c0\u03bf\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2, \u03c4\u03bf \u03c0\u03ac\u03c7\u03bf\u03c2 \u03c4\u03c9\u03bd \u03b3\u03c1\u03b1\u03bc\u03bc\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b7 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae \u03b1\u03af\u03c3\u03b8\u03b7\u03c3\u03b7 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c4\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7 \u03c4\u03bf\u03c5 brand. \u0395\u03b4\u03ce \u03b7 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c9\u03c2 \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1: \u03c4\u03bf \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf \u03b4\u03b5\u03bd \u03c3\u03c4\u03ad\u03ba\u03b5\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c4\u03bf\u03c5, \u03b1\u03bb\u03bb\u03ac \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b5\u03c2, icons, buttons, banners, email templates \u03ba\u03b1\u03b9 social media posts.<\/p>\n<p>\u03a4\u03bf \u03c4\u03c1\u03af\u03c4\u03bf \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b4\u03b9\u03b1\u03ba\u03c1\u03b9\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1. \u0388\u03bd\u03b1 memorable logo \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c6\u03b5\u03cd\u03b3\u03b5\u03b9 \u03c4\u03b9\u03c2 generic \u03bb\u03cd\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03bf\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03bc\u03b5 \u03c7\u03b9\u03bb\u03b9\u03ac\u03b4\u03b5\u03c2 \u03ad\u03c4\u03bf\u03b9\u03bc\u03b1 templates. \u0391\u03bd \u03c0\u03bf\u03c5\u03bb\u03ac\u03c2 \u03b2\u03b9\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03c4\u03bf \u03c6\u03cd\u03bb\u03bb\u03bf \u03c9\u03c2 \u03c3\u03cd\u03bc\u03b2\u03bf\u03bb\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c5\u03c4\u03bf\u03bd\u03cc\u03b7\u03c4\u03bf, \u03b1\u03bb\u03bb\u03ac \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03b3\u03b9\u2019 \u03b1\u03c5\u03c4\u03cc \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03b1\u03b4\u03b9\u03ac\u03c6\u03bf\u03c1\u03bf. \u0391\u03bd \u03c0\u03bf\u03c5\u03bb\u03ac\u03c2 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03ad\u03bd\u03b1 \u03b1\u03c0\u03bb\u03cc \u03ba\u03cd\u03ba\u03bb\u03c9\u03bc\u03b1 \u03ae \u03ad\u03bd\u03b1 abstract \u03b2\u03ad\u03bb\u03bf\u03c2 \u03af\u03c3\u03c9\u03c2 \u03b4\u03b5\u03bd \u03b1\u03c1\u03ba\u03b5\u03af. \u0397 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03b4\u03b5\u03bd \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03ae, \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03b5\u03cd\u03c1\u03b5\u03c3\u03b7 \u03b5\u03bd\u03cc\u03c2 \u03bf\u03c0\u03c4\u03b9\u03ba\u03bf\u03cd \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03bf\u03c5 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b1\u03be\u03af\u03b1 \u03c3\u03bf\u03c5: \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1, \u03c6\u03c1\u03bf\u03bd\u03c4\u03af\u03b4\u03b1, \u03b1\u03ba\u03c1\u03af\u03b2\u03b5\u03b9\u03b1, \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b5\u03be\u03b5\u03b9\u03b4\u03af\u03ba\u03b5\u03c5\u03c3\u03b7 \u03ae premium \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1. \u0395\u03ba\u03b5\u03af \u03b3\u03b5\u03bd\u03bd\u03b9\u03ad\u03c4\u03b1\u03b9 \u03c4\u03bf \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc brand recognition.<\/p>\n<p>\u03a4\u03ad\u03bb\u03bf\u03c2, \u03ad\u03bd\u03b1 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03ba\u03b1\u03b9 \u03b5\u03c5\u03ad\u03bb\u03b9\u03ba\u03c4\u03bf. \u039f\u03b9 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b1\u03bb\u03bb\u03ac\u03b6\u03bf\u03c5\u03bd, \u03cc\u03bc\u03c9\u03c2 \u03c4\u03bf brand \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03cc\u03c4\u03b7\u03c4\u03b1. \u03a4\u03bf responsive logo, \u03b4\u03b7\u03bb\u03b1\u03b4\u03ae \u03b7 \u03cd\u03c0\u03b1\u03c1\u03be\u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ce\u03bd \u03b5\u03ba\u03b4\u03cc\u03c3\u03b5\u03c9\u03bd \u03b3\u03b9\u03b1 desktop, mobile, social avatar, favicon, packaging \u03ba\u03b1\u03b9 \u03bc\u03bf\u03bd\u03cc\u03c7\u03c1\u03c9\u03bc\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7, \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bb\u03ad\u03bf\u03bd \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03bf \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03c3\u03bf\u03b2\u03b1\u03c1\u03cc e-shop. \u0394\u03b5\u03bd \u03b1\u03c1\u03ba\u03b5\u03af \u03ad\u03bd\u03b1 \u03b1\u03c1\u03c7\u03b5\u03af\u03bf PNG \u03c3\u03b5 \u03bb\u03b5\u03c5\u03ba\u03cc \u03c6\u03cc\u03bd\u03c4\u03bf. \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c3\u03b1\u03b9 \u03c0\u03bb\u03ae\u03c1\u03b5\u03c2 logo system \u03bc\u03b5 \u03ba\u03cd\u03c1\u03b9\u03b1 \u03ad\u03ba\u03b4\u03bf\u03c3\u03b7, \u03bf\u03c1\u03b9\u03b6\u03cc\u03bd\u03c4\u03b9\u03b1 \u03ad\u03ba\u03b4\u03bf\u03c3\u03b7, \u03b5\u03b9\u03ba\u03bf\u03bd\u03af\u03b4\u03b9\u03bf, \u03bc\u03bf\u03bd\u03cc\u03c7\u03c1\u03c9\u03bc\u03b7 \u03b5\u03ba\u03b4\u03bf\u03c7\u03ae, \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ae \u03b5\u03ba\u03b4\u03bf\u03c7\u03ae \u03ba\u03b1\u03b9 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2 \u03b1\u03c3\u03c6\u03b1\u03bb\u03bf\u03cd\u03c2 \u03c7\u03ce\u03c1\u03bf\u03c5.<\/p>\n<h2>\u03a4\u03b9 \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b3\u03b9\u03b1 \u03b1\u03c0\u03bb\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 brand<\/h2>\n<p>\u0397 \u03b1\u03c0\u03bb\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae. \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03bf Global Brand Simplicity Index \u03c4\u03b7\u03c2 Siegel+Gale, \u03bf\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03b1\u03bd\u03c4\u03b1\u03c0\u03bf\u03ba\u03c1\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03c3\u03b5 brands \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03b1\u03c0\u03bb\u03ad\u03c2, \u03ba\u03b1\u03b8\u03b1\u03c1\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b7\u03c4\u03ad\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2. \u0391\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03c5\u03bd\u03b4\u03b5\u03b4\u03b5\u03bc\u03ad\u03bd\u03bf \u03bc\u03b5 \u03c4\u03bf ecommerce branding, \u03b3\u03b9\u03b1\u03c4\u03af \u03ad\u03bd\u03b1 e-shop \u03bc\u03b5 \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc brand, \u03b1\u03c0\u03bb\u03cc navigation, \u03c3\u03c5\u03bd\u03b5\u03c0\u03ae \u03b5\u03b9\u03ba\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03c5\u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03c4\u03bf \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03b2\u03ac\u03c1\u03c5\u03bd\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7. \u038c\u03c0\u03c9\u03c2 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1, \u03b7 \u03b1\u03c0\u03bb\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03cc\u03c3\u03bf \u03c4\u03b7 \u03c3\u03cd\u03c3\u03c4\u03b1\u03c3\u03b7 \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03b8\u03c5\u03bc\u03af\u03b1 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae\u03c2 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7\u03c2 \u03c4\u03b9\u03bc\u03ae\u03c2.<\/p>\n\n<style>\n.td-chart-i-epicheirimatik-axa-tis-apltitas-sto-brand {\n  max-width: 100%;\n  background: #FFFFFF;\n  border-radius: 12px;\n  box-shadow: 0 4px 20px rgba(3,6,51,0.08);\n  padding: 28px;\n  margin: 32px 0;\n  border: 1px solid #E5E5E5;\n  color: #030633;\n}\n.td-chart-i-epicheirimatik-axa-tis-apltitas-sto-brand * { box-sizing: border-box; transition: 0.2s ease; }\n.td-chart-i-epicheirimatik-axa-tis-apltitas-sto-brand-header h3 {\n  font-size: 22px;\n  font-weight: 700;\n  color: #030633;\n  letter-spacing: -0.01em;\n  margin: 0 0 6px 0;\n}\n.td-chart-i-epicheirimatik-axa-tis-apltitas-sto-brand-header p {\n  font-size: 14px;\n  font-weight: 400;\n  color: #555555;\n  margin: 0 0 24px 0;\n}\n@media (max-width: 768px) {\n  .td-chart-i-epicheirimatik-axa-tis-apltitas-sto-brand { padding: 22px; }\n}\n@media (max-width: 480px) {\n  .td-chart-i-epicheirimatik-axa-tis-apltitas-sto-brand { padding: 18px; }\n  .td-chart-i-epicheirimatik-axa-tis-apltitas-sto-brand-header h3 { font-size: 19px; }\n  .td-chart-i-epicheirimatik-axa-tis-apltitas-sto-brand-header p { font-size: 13px; }\n}\n.td-chart-i-epicheirimatik-axa-tis-apltitas-sto-brand-row {\n  display: flex;\n  align-items: center;\n  gap: 16px;\n  padding: 12px;\n  border-radius: 8px;\n}\n.td-chart-i-epicheirimatik-axa-tis-apltitas-sto-brand-row:hover { background: #FFF8EE; }\n.td-chart-i-epicheirimatik-axa-tis-apltitas-sto-brand-row-label {\n  width: 30%;\n  font-size: 14px;\n  font-weight: 600;\n  color: #030633;\n}\n.td-chart-i-epicheirimatik-axa-tis-apltitas-sto-brand-track {\n  width: 55%;\n  height: 12px;\n  background: #E5E5E5;\n  border-radius: 6px;\n  overflow: hidden;\n}\n.td-chart-i-epicheirimatik-axa-tis-apltitas-sto-brand-fill {\n  height: 12px;\n  background: #FCA311;\n  border-radius: 6px;\n  transition: width 0.6s ease;\n}\n.td-chart-i-epicheirimatik-axa-tis-apltitas-sto-brand-row-value {\n  width: 15%;\n  font-size: 14px;\n  font-weight: 700;\n  color: #030633;\n  text-align: right;\n}\n.td-chart-i-epicheirimatik-axa-tis-apltitas-sto-brand-fill-0 { width: 100.0%; }\n.td-chart-i-epicheirimatik-axa-tis-apltitas-sto-brand-fill-1 { width: 95.31%; }\n.td-chart-i-epicheirimatik-axa-tis-apltitas-sto-brand-fill-2 { width: 89.06%; }\n@media (max-width: 768px) {\n  .td-chart-i-epicheirimatik-axa-tis-apltitas-sto-brand-row { gap: 10px; }\n  .td-chart-i-epicheirimatik-axa-tis-apltitas-sto-brand-row-label { width: 38%; }\n  .td-chart-i-epicheirimatik-axa-tis-apltitas-sto-brand-track { width: 45%; }\n  .td-chart-i-epicheirimatik-axa-tis-apltitas-sto-brand-row-value { width: 17%; }\n}\n@media (max-width: 480px) {\n  .td-chart-i-epicheirimatik-axa-tis-apltitas-sto-brand-row { flex-wrap: wrap; }\n  .td-chart-i-epicheirimatik-axa-tis-apltitas-sto-brand-row-label, .td-chart-i-epicheirimatik-axa-tis-apltitas-sto-brand-row-value { width: auto; }\n  .td-chart-i-epicheirimatik-axa-tis-apltitas-sto-brand-track { width: 100%; order: 3; }\n}\n<\/style>\n<div class=\"td-chart-i-epicheirimatik-axa-tis-apltitas-sto-brand\" role=\"img\" aria-label=\"\u0393\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1: \u0397 \u0395\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u0391\u03be\u03af\u03b1 \u03c4\u03b7\u03c2 \u0391\u03c0\u03bb\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c3\u03c4\u03bf Brand\">\n  <div class=\"td-chart-i-epicheirimatik-axa-tis-apltitas-sto-brand-header\">\n    <h3>\u0397 \u0395\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u0391\u03be\u03af\u03b1 \u03c4\u03b7\u03c2 \u0391\u03c0\u03bb\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c3\u03c4\u03bf Brand<\/h3>\n    <p>\u03a0\u03b7\u03b3\u03ae: Siegel+Gale Global Brand Simplicity Index<\/p>\n  <\/div>\n  <div class=\"td-chart-i-epicheirimatik-axa-tis-apltitas-sto-brand-body\">\n    <div class=\"td-chart-i-epicheirimatik-axa-tis-apltitas-sto-brand-row\">\n      <div class=\"td-chart-i-epicheirimatik-axa-tis-apltitas-sto-brand-row-label\">\u03a0\u03b9\u03bf \u03c0\u03b9\u03b8\u03b1\u03bd\u03ae \u03c3\u03cd\u03c3\u03c4\u03b1\u03c3\u03b7 brand<\/div>\n      <div class=\"td-chart-i-epicheirimatik-axa-tis-apltitas-sto-brand-track\">\n        <div class=\"td-chart-i-epicheirimatik-axa-tis-apltitas-sto-brand-fill td-chart-i-epicheirimatik-axa-tis-apltitas-sto-brand-fill-0\" role=\"meter\" aria-valuenow=\"64\" aria-valuemin=\"0\" aria-valuemax=\"64\"><\/div>\n      <\/div>\n      <div class=\"td-chart-i-epicheirimatik-axa-tis-apltitas-sto-brand-row-value\">64%<\/div>\n    <\/div>\n    <div class=\"td-chart-i-epicheirimatik-axa-tis-apltitas-sto-brand-row\">\n      <div class=\"td-chart-i-epicheirimatik-axa-tis-apltitas-sto-brand-row-label\">\u03a0\u03b9\u03bf \u03c0\u03b9\u03b8\u03b1\u03bd\u03ae \u03b1\u03b3\u03bf\u03c1\u03ac \u03b1\u03c0\u03cc brand<\/div>\n      <div class=\"td-chart-i-epicheirimatik-axa-tis-apltitas-sto-brand-track\">\n        <div class=\"td-chart-i-epicheirimatik-axa-tis-apltitas-sto-brand-fill td-chart-i-epicheirimatik-axa-tis-apltitas-sto-brand-fill-1\" role=\"meter\" aria-valuenow=\"61\" aria-valuemin=\"0\" aria-valuemax=\"64\"><\/div>\n      <\/div>\n      <div class=\"td-chart-i-epicheirimatik-axa-tis-apltitas-sto-brand-row-value\">61%<\/div>\n    <\/div>\n    <div class=\"td-chart-i-epicheirimatik-axa-tis-apltitas-sto-brand-row\">\n      <div class=\"td-chart-i-epicheirimatik-axa-tis-apltitas-sto-brand-row-label\">\u03a0\u03c1\u03bf\u03b8\u03c5\u03bc\u03af\u03b1 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae\u03c2 premium \u03c4\u03b9\u03bc\u03ae\u03c2<\/div>\n      <div class=\"td-chart-i-epicheirimatik-axa-tis-apltitas-sto-brand-track\">\n        <div class=\"td-chart-i-epicheirimatik-axa-tis-apltitas-sto-brand-fill td-chart-i-epicheirimatik-axa-tis-apltitas-sto-brand-fill-2\" role=\"meter\" aria-valuenow=\"57\" aria-valuemin=\"0\" aria-valuemax=\"64\"><\/div>\n      <\/div>\n      <div class=\"td-chart-i-epicheirimatik-axa-tis-apltitas-sto-brand-row-value\">57%<\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n<p>\u0397 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03bf\u03c2 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b1\u03c2. \u0388\u03bd\u03b1 \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9, \u03bc\u03b5 \u03ac\u03bb\u03bb\u03b1 \u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03b1 \u03c3\u03c4\u03bf site, \u03ac\u03bb\u03bb\u03bf \u03cd\u03c6\u03bf\u03c2 \u03c3\u03c4\u03b1 social \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03b1 email, \u03b1\u03c0\u03bf\u03b4\u03c5\u03bd\u03b1\u03bc\u03ce\u03bd\u03b5\u03b9 \u03c4\u03bf brand consistency. \u0397 Marq \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ae\u03c2 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b7 \u03b5\u03bd\u03cc\u03c2 brand \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b1 \u03ad\u03c3\u03bf\u03b4\u03b1 \u03ba\u03b1\u03c4\u03ac 10% \u03ad\u03c9\u03c2 20%. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1\u03bd e-commerce owner, \u03b1\u03c5\u03c4\u03cc \u03b4\u03b5\u03bd \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf logo \u03b1\u03c0\u03cc \u03bc\u03cc\u03bd\u03bf \u03c4\u03bf\u03c5 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b1\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b1 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2. \u03a3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03bc\u03c9\u03c2 \u03cc\u03c4\u03b9 \u03cc\u03c4\u03b1\u03bd \u03c4\u03bf \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf, \u03c4\u03b1 \u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03b1, \u03c4\u03b1 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03b5\u03bd\u03b9\u03b1\u03af\u03b1, \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03c7\u03c4\u03af\u03b6\u03b5\u03b9 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03bc\u03b5 \u03bc\u03b9\u03ba\u03c1\u03cc\u03c4\u03b5\u03c1\u03b7 \u03c4\u03c1\u03b9\u03b2\u03ae.<\/p>\n\n<style>\n.td-chart-pithan-axisi-esdon-ap-syneps-branding {\n  max-width: 100%;\n  background: #FFFFFF;\n  border-radius: 12px;\n  box-shadow: 0 4px 20px rgba(3,6,51,0.08);\n  padding: 28px;\n  margin: 32px 0;\n  border: 1px solid #E5E5E5;\n  color: #030633;\n}\n.td-chart-pithan-axisi-esdon-ap-syneps-branding * { box-sizing: border-box; transition: 0.2s ease; }\n.td-chart-pithan-axisi-esdon-ap-syneps-branding-header h3 {\n  font-size: 22px;\n  font-weight: 700;\n  color: #030633;\n  letter-spacing: -0.01em;\n  margin: 0 0 6px 0;\n}\n.td-chart-pithan-axisi-esdon-ap-syneps-branding-header p {\n  font-size: 14px;\n  font-weight: 400;\n  color: #555555;\n  margin: 0 0 24px 0;\n}\n@media (max-width: 768px) {\n  .td-chart-pithan-axisi-esdon-ap-syneps-branding { padding: 22px; }\n}\n@media (max-width: 480px) {\n  .td-chart-pithan-axisi-esdon-ap-syneps-branding { padding: 18px; }\n  .td-chart-pithan-axisi-esdon-ap-syneps-branding-header h3 { font-size: 19px; }\n  .td-chart-pithan-axisi-esdon-ap-syneps-branding-header p { font-size: 13px; }\n}\n.td-chart-pithan-axisi-esdon-ap-syneps-branding-bar-body {\n  min-height: 290px;\n  display: flex;\n  align-items: flex-end;\n  gap: 18px;\n  border-bottom: 2px solid #030633;\n  padding: 18px 8px 0;\n}\n.td-chart-pithan-axisi-esdon-ap-syneps-branding-bar-item {\n  flex: 1;\n  min-width: 74px;\n  height: 250px;\n  display: flex;\n  flex-direction: column;\n  align-items: center;\n  justify-content: flex-end;\n  gap: 8px;\n}\n.td-chart-pithan-axisi-esdon-ap-syneps-branding-value {\n  font-size: 14px;\n  font-weight: 600;\n  color: #030633;\n}\n.td-chart-pithan-axisi-esdon-ap-syneps-branding-bar {\n  width: 48px;\n  max-height: 220px;\n  border-radius: 8px 8px 0 0;\n}\n.td-chart-pithan-axisi-esdon-ap-syneps-branding-bar:hover { background: #030633; }\n.td-chart-pithan-axisi-esdon-ap-syneps-branding-label {\n  min-height: 38px;\n  font-size: 13px;\n  color: #555555;\n  text-align: center;\n}\n.td-chart-pithan-axisi-esdon-ap-syneps-branding-bar-0 { height: 50.0%; background: #FCA311; }\n.td-chart-pithan-axisi-esdon-ap-syneps-branding-bar-1 { height: 100.0%; background: #030633; }\n@media (max-width: 768px) {\n  .td-chart-pithan-axisi-esdon-ap-syneps-branding-bar-body { gap: 10px; overflow-x: auto; }\n  .td-chart-pithan-axisi-esdon-ap-syneps-branding-bar-item { min-width: 68px; }\n}\n@media (max-width: 480px) {\n  .td-chart-pithan-axisi-esdon-ap-syneps-branding-bar { width: 36px; }\n  .td-chart-pithan-axisi-esdon-ap-syneps-branding-label { font-size: 12px; }\n}\n<\/style>\n<div class=\"td-chart-pithan-axisi-esdon-ap-syneps-branding\" role=\"img\" aria-label=\"\u0393\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1: \u03a0\u03b9\u03b8\u03b1\u03bd\u03ae \u0391\u03cd\u03be\u03b7\u03c3\u03b7 \u0395\u03c3\u03cc\u03b4\u03c9\u03bd \u03b1\u03c0\u03cc \u03a3\u03c5\u03bd\u03b5\u03c0\u03ad\u03c2 Branding\">\n  <div class=\"td-chart-pithan-axisi-esdon-ap-syneps-branding-header\">\n    <h3>\u03a0\u03b9\u03b8\u03b1\u03bd\u03ae \u0391\u03cd\u03be\u03b7\u03c3\u03b7 \u0395\u03c3\u03cc\u03b4\u03c9\u03bd \u03b1\u03c0\u03cc \u03a3\u03c5\u03bd\u03b5\u03c0\u03ad\u03c2 Branding<\/h3>\n    <p>\u03a0\u03b7\u03b3\u03ae: Marq Brand Consistency Report<\/p>\n  <\/div>\n  <div class=\"td-chart-pithan-axisi-esdon-ap-syneps-branding-body td-chart-pithan-axisi-esdon-ap-syneps-branding-bar-body\">\n    <div class=\"td-chart-pithan-axisi-esdon-ap-syneps-branding-bar-item\">\n      <div class=\"td-chart-pithan-axisi-esdon-ap-syneps-branding-value\">10%<\/div>\n      <div class=\"td-chart-pithan-axisi-esdon-ap-syneps-branding-bar td-chart-pithan-axisi-esdon-ap-syneps-branding-bar-0\" role=\"meter\" aria-valuenow=\"10\" aria-valuemin=\"0\" aria-valuemax=\"20\"><\/div>\n      <div class=\"td-chart-pithan-axisi-esdon-ap-syneps-branding-label\">\u039a\u03b1\u03c4\u03ce\u03c4\u03b5\u03c1\u03b7 \u03b5\u03ba\u03c4\u03af\u03bc\u03b7\u03c3\u03b7<\/div>\n    <\/div>\n    <div class=\"td-chart-pithan-axisi-esdon-ap-syneps-branding-bar-item\">\n      <div class=\"td-chart-pithan-axisi-esdon-ap-syneps-branding-value\">20%<\/div>\n      <div class=\"td-chart-pithan-axisi-esdon-ap-syneps-branding-bar td-chart-pithan-axisi-esdon-ap-syneps-branding-bar-1\" role=\"meter\" aria-valuenow=\"20\" aria-valuemin=\"0\" aria-valuemax=\"20\"><\/div>\n      <div class=\"td-chart-pithan-axisi-esdon-ap-syneps-branding-label\">\u0391\u03bd\u03ce\u03c4\u03b5\u03c1\u03b7 \u03b5\u03ba\u03c4\u03af\u03bc\u03b7\u03c3\u03b7<\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n<p>\u0397 \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b5\u03bd\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b8\u03bf\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae. \u03a3\u03b5 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 \u03c0\u03bf\u03c5 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03b8\u03b7\u03ba\u03b5 \u03c3\u03c4\u03bf Behaviour &#038; Information Technology, \u03c4\u03bf 94% \u03c4\u03c9\u03bd \u03c3\u03c7\u03bf\u03bb\u03af\u03c9\u03bd \u03c0\u03bf\u03c5 \u03c3\u03c7\u03b5\u03c4\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03bd \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b5\u03bd\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03c0\u03c1\u03bf\u03c2 \u03bc\u03b9\u03b1 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03b1\u03c6\u03bf\u03c1\u03bf\u03cd\u03c3\u03b1\u03bd \u03c4\u03bf\u03bd \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 e-shop, \u03b1\u03c5\u03c4\u03cc \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf layout, \u03c4\u03b7\u03bd \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae, \u03c4\u03b7\u03bd \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc\u03c4\u03b7\u03c4\u03b1, \u03c4\u03b7\u03bd \u03c0\u03bb\u03bf\u03ae\u03b3\u03b7\u03c3\u03b7, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c4\u03bf \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf. \u038c\u03c0\u03c9\u03c2 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1, \u03bf \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03c5\u03c3\u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc\u03c2 \u03c3\u03c4\u03b1 \u03c0\u03c1\u03ce\u03c4\u03b1 \u03b4\u03b5\u03c5\u03c4\u03b5\u03c1\u03cc\u03bb\u03b5\u03c0\u03c4\u03b1 \u03b5\u03c0\u03b1\u03c6\u03ae\u03c2.<\/p>\n\n<style>\n.td-chart-pargontes-prtis-entposis-se-istoseldes {\n  max-width: 100%;\n  background: #FFFFFF;\n  border-radius: 12px;\n  box-shadow: 0 4px 20px rgba(3,6,51,0.08);\n  padding: 28px;\n  margin: 32px 0;\n  border: 1px solid #E5E5E5;\n  color: #030633;\n}\n.td-chart-pargontes-prtis-entposis-se-istoseldes * { box-sizing: border-box; transition: 0.2s ease; }\n.td-chart-pargontes-prtis-entposis-se-istoseldes-header h3 {\n  font-size: 22px;\n  font-weight: 700;\n  color: #030633;\n  letter-spacing: -0.01em;\n  margin: 0 0 6px 0;\n}\n.td-chart-pargontes-prtis-entposis-se-istoseldes-header p {\n  font-size: 14px;\n  font-weight: 400;\n  color: #555555;\n  margin: 0 0 24px 0;\n}\n@media (max-width: 768px) {\n  .td-chart-pargontes-prtis-entposis-se-istoseldes { padding: 22px; }\n}\n@media (max-width: 480px) {\n  .td-chart-pargontes-prtis-entposis-se-istoseldes { padding: 18px; }\n  .td-chart-pargontes-prtis-entposis-se-istoseldes-header h3 { font-size: 19px; }\n  .td-chart-pargontes-prtis-entposis-se-istoseldes-header p { font-size: 13px; }\n}\n.td-chart-pargontes-prtis-entposis-se-istoseldes-body {\n  display: grid;\n  grid-template-columns: minmax(180px, 260px) 1fr;\n  align-items: center;\n  gap: 28px;\n}\n.td-chart-pargontes-prtis-entposis-se-istoseldes-body svg {\n  width: 100%;\n  height: auto;\n}\n.td-chart-pargontes-prtis-entposis-se-istoseldes-center-main {\n  font-size: 22px;\n  font-weight: 700;\n  fill: #030633;\n}\n.td-chart-pargontes-prtis-entposis-se-istoseldes-center-label {\n  font-size: 12px;\n  fill: #555555;\n}\n.td-chart-pargontes-prtis-entposis-se-istoseldes-legend {\n  list-style: none;\n  padding: 0;\n  margin: 0;\n  display: grid;\n  gap: 12px;\n}\n.td-chart-pargontes-prtis-entposis-se-istoseldes-legend li {\n  display: grid;\n  grid-template-columns: 14px 1fr auto;\n  gap: 10px;\n  align-items: center;\n  padding: 10px;\n  border-radius: 8px;\n}\n.td-chart-pargontes-prtis-entposis-se-istoseldes-legend li:hover { background: #FFF8EE; }\n.td-chart-pargontes-prtis-entposis-se-istoseldes-swatch {\n  width: 14px;\n  height: 14px;\n  border-radius: 3px;\n}\n.td-chart-pargontes-prtis-entposis-se-istoseldes-swatch-0 { background: #FCA311; }\n.td-chart-pargontes-prtis-entposis-se-istoseldes-swatch-1 { background: #030633; }\n.td-chart-pargontes-prtis-entposis-se-istoseldes-legend span {\n  color: #555555;\n  font-size: 14px;\n}\n.td-chart-pargontes-prtis-entposis-se-istoseldes-legend strong {\n  color: #030633;\n  font-size: 14px;\n}\n@media (max-width: 768px) {\n  .td-chart-pargontes-prtis-entposis-se-istoseldes-body { grid-template-columns: 1fr; }\n  .td-chart-pargontes-prtis-entposis-se-istoseldes-body svg { max-width: 260px; margin: 0 auto; }\n}\n<\/style>\n<div class=\"td-chart-pargontes-prtis-entposis-se-istoseldes\" role=\"img\" aria-label=\"\u0393\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1: \u03a0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03a0\u03c1\u03ce\u03c4\u03b7\u03c2 \u0395\u03bd\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7\u03c2 \u03c3\u03b5 \u0399\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2\">\n  <div class=\"td-chart-pargontes-prtis-entposis-se-istoseldes-header\">\n    <h3>\u03a0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03a0\u03c1\u03ce\u03c4\u03b7\u03c2 \u0395\u03bd\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7\u03c2 \u03c3\u03b5 \u0399\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2<\/h3>\n    <p>\u03a0\u03b7\u03b3\u03ae: Behaviour &amp; Information Technology, Trust and mistrust of online health sites<\/p>\n  <\/div>\n  <div class=\"td-chart-pargontes-prtis-entposis-se-istoseldes-body\">\n    <svg viewBox=\"0 0 200 200\" role=\"img\" aria-label=\"\u03a0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03a0\u03c1\u03ce\u03c4\u03b7\u03c2 \u0395\u03bd\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7\u03c2 \u03c3\u03b5 \u0399\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2\">\n      <title>\u03a0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03a0\u03c1\u03ce\u03c4\u03b7\u03c2 \u0395\u03bd\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7\u03c2 \u03c3\u03b5 \u0399\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2<\/title>\n      <path d=\"M 69.814 23.758 A 82 82 0 1 0 100.000 18.000 L 100.000 56.000 A 44 44 0 1 1 83.803 59.090 Z\" fill=\"#FCA311\" stroke=\"#FFFFFF\" stroke-width=\"2\"><title>\u03a3\u03c7\u03cc\u03bb\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03c6\u03bf\u03c1\u03bf\u03cd\u03bd \u03c4\u03bf\u03bd \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc: 94%<\/title><\/path><path d=\"M 100.000 18.000 A 82 82 0 0 0 69.814 23.758 L 83.803 59.090 A 44 44 0 0 1 100.000 56.000 Z\" fill=\"#030633\" stroke=\"#FFFFFF\" stroke-width=\"2\"><title>\u039b\u03bf\u03b9\u03c0\u03bf\u03af \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2: 6%<\/title><\/path>\n      <text x=\"100\" y=\"96\" text-anchor=\"middle\" class=\"td-chart-pargontes-prtis-entposis-se-istoseldes-center-main\">100%<\/text>\n      <text x=\"100\" y=\"116\" text-anchor=\"middle\" class=\"td-chart-pargontes-prtis-entposis-se-istoseldes-center-label\">\u03a3\u03cd\u03bd\u03bf\u03bb\u03bf<\/text>\n    <\/svg>\n    <ul class=\"td-chart-pargontes-prtis-entposis-se-istoseldes-legend\">\n      <li>\n        <span class=\"td-chart-pargontes-prtis-entposis-se-istoseldes-swatch td-chart-pargontes-prtis-entposis-se-istoseldes-swatch-0\"><\/span>\n        <span>\u03a3\u03c7\u03cc\u03bb\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03c6\u03bf\u03c1\u03bf\u03cd\u03bd \u03c4\u03bf\u03bd \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc<\/span>\n        <strong>94%<\/strong>\n      <\/li>\n      <li>\n        <span class=\"td-chart-pargontes-prtis-entposis-se-istoseldes-swatch td-chart-pargontes-prtis-entposis-se-istoseldes-swatch-1\"><\/span>\n        <span>\u039b\u03bf\u03b9\u03c0\u03bf\u03af \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2<\/span>\n        <strong>6%<\/strong>\n      <\/li>\n    <\/ul>\n  <\/div>\n<\/div>\n\n<p>\u03a5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03b7 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03c0\u03bb\u03b5\u03c5\u03c1\u03ac. \u0388\u03bd\u03b1 \u03b2\u03b1\u03c1\u03cd \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf, \u03bb\u03ac\u03b8\u03bf\u03c2 \u03b5\u03be\u03b1\u03b3\u03cc\u03bc\u03b5\u03bd\u03bf \u03c3\u03b5 \u03c4\u03b5\u03c1\u03ac\u03c3\u03c4\u03b9\u03bf PNG, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03c0\u03b9\u03b2\u03b1\u03c1\u03cd\u03bd\u03b5\u03b9 \u03c4\u03bf site, \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf mobile. \u03a4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c4\u03b7\u03c2 Google \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03cc\u03c3\u03bf \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bf \u03c7\u03c1\u03cc\u03bd\u03bf\u03c2 \u03c6\u03cc\u03c1\u03c4\u03c9\u03c3\u03b7\u03c2 \u03bc\u03b9\u03b1\u03c2 mobile \u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2, \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03b7 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2. \u0395\u03c0\u03bf\u03bc\u03ad\u03bd\u03c9\u03c2, \u03c4\u03bf \u03c3\u03c9\u03c3\u03c4\u03cc \u03b1\u03c1\u03c7\u03b5\u03af\u03bf SVG, \u03c4\u03bf optimized PNG \u03cc\u03c0\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9, \u03bf\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ad\u03c2 \u03b4\u03b9\u03b1\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf lazy loading \u03b3\u03b9\u03b1 \u03b4\u03b5\u03c5\u03c4\u03b5\u03c1\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1 assets \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03ad\u03c1\u03b5\u03b9\u03b5\u03c2\u00b7 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7.<\/p>\n\n<style>\n.td-chart-axisi-pithantitas-egkatleipsis-me-kathystrisi-frtosis {\n  max-width: 100%;\n  background: #FFFFFF;\n  border-radius: 12px;\n  box-shadow: 0 4px 20px rgba(3,6,51,0.08);\n  padding: 28px;\n  margin: 32px 0;\n  border: 1px solid #E5E5E5;\n  color: #030633;\n}\n.td-chart-axisi-pithantitas-egkatleipsis-me-kathystrisi-frtosis * { box-sizing: border-box; transition: 0.2s ease; }\n.td-chart-axisi-pithantitas-egkatleipsis-me-kathystrisi-frtosis-header h3 {\n  font-size: 22px;\n  font-weight: 700;\n  color: #030633;\n  letter-spacing: -0.01em;\n  margin: 0 0 6px 0;\n}\n.td-chart-axisi-pithantitas-egkatleipsis-me-kathystrisi-frtosis-header p {\n  font-size: 14px;\n  font-weight: 400;\n  color: #555555;\n  margin: 0 0 24px 0;\n}\n@media (max-width: 768px) {\n  .td-chart-axisi-pithantitas-egkatleipsis-me-kathystrisi-frtosis { padding: 22px; }\n}\n@media (max-width: 480px) {\n  .td-chart-axisi-pithantitas-egkatleipsis-me-kathystrisi-frtosis { padding: 18px; }\n  .td-chart-axisi-pithantitas-egkatleipsis-me-kathystrisi-frtosis-header h3 { font-size: 19px; }\n  .td-chart-axisi-pithantitas-egkatleipsis-me-kathystrisi-frtosis-header p { font-size: 13px; }\n}\n.td-chart-axisi-pithantitas-egkatleipsis-me-kathystrisi-frtosis-body svg {\n  width: 100%;\n  height: auto;\n  display: block;\n}\n.td-chart-axisi-pithantitas-egkatleipsis-me-kathystrisi-frtosis-grid line {\n  stroke: #E5E5E5;\n  stroke-width: 1;\n  stroke-dasharray: 2 2;\n}\n.td-chart-axisi-pithantitas-egkatleipsis-me-kathystrisi-frtosis-axis {\n  stroke: #E5E5E5;\n  stroke-width: 1;\n}\n.td-chart-axisi-pithantitas-egkatleipsis-me-kathystrisi-frtosis-line {\n  stroke: #FCA311;\n  stroke-width: 3;\n  fill: none;\n}\n.td-chart-axisi-pithantitas-egkatleipsis-me-kathystrisi-frtosis-points circle:hover { fill: #FCA311; }\n.td-chart-axisi-pithantitas-egkatleipsis-me-kathystrisi-frtosis-labels text {\n  font-size: 12px;\n  fill: #555555;\n}\n<\/style>\n<div class=\"td-chart-axisi-pithantitas-egkatleipsis-me-kathystrisi-frtosis\" role=\"img\" aria-label=\"\u0393\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1: \u0391\u03cd\u03be\u03b7\u03c3\u03b7 \u03a0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u0395\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2 \u03bc\u03b5 \u039a\u03b1\u03b8\u03c5\u03c3\u03c4\u03ad\u03c1\u03b7\u03c3\u03b7 \u03a6\u03cc\u03c1\u03c4\u03c9\u03c3\u03b7\u03c2\">\n  <div class=\"td-chart-axisi-pithantitas-egkatleipsis-me-kathystrisi-frtosis-header\">\n    <h3>\u0391\u03cd\u03be\u03b7\u03c3\u03b7 \u03a0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u0395\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2 \u03bc\u03b5 \u039a\u03b1\u03b8\u03c5\u03c3\u03c4\u03ad\u03c1\u03b7\u03c3\u03b7 \u03a6\u03cc\u03c1\u03c4\u03c9\u03c3\u03b7\u03c2<\/h3>\n    <p>\u03a0\u03b7\u03b3\u03ae: Google\/SOASTA mobile page speed benchmarks<\/p>\n  <\/div>\n  <div class=\"td-chart-axisi-pithantitas-egkatleipsis-me-kathystrisi-frtosis-body\">\n    <svg viewBox=\"0 0 800 400\" role=\"img\" aria-label=\"\u0391\u03cd\u03be\u03b7\u03c3\u03b7 \u03a0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u0395\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2 \u03bc\u03b5 \u039a\u03b1\u03b8\u03c5\u03c3\u03c4\u03ad\u03c1\u03b7\u03c3\u03b7 \u03a6\u03cc\u03c1\u03c4\u03c9\u03c3\u03b7\u03c2\">\n      <title>\u0391\u03cd\u03be\u03b7\u03c3\u03b7 \u03a0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u0395\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2 \u03bc\u03b5 \u039a\u03b1\u03b8\u03c5\u03c3\u03c4\u03ad\u03c1\u03b7\u03c3\u03b7 \u03a6\u03cc\u03c1\u03c4\u03c9\u03c3\u03b7\u03c2<\/title>\n      <g class=\"td-chart-axisi-pithantitas-egkatleipsis-me-kathystrisi-frtosis-grid\"><line x1=\"70\" y1=\"330.0\" x2=\"760\" y2=\"330.0\" \/><line x1=\"70\" y1=\"257.5\" x2=\"760\" y2=\"257.5\" \/><line x1=\"70\" y1=\"185.0\" x2=\"760\" y2=\"185.0\" \/><line x1=\"70\" y1=\"112.5\" x2=\"760\" y2=\"112.5\" \/><line x1=\"70\" y1=\"40.0\" x2=\"760\" y2=\"40.0\" \/><\/g>\n      <line class=\"td-chart-axisi-pithantitas-egkatleipsis-me-kathystrisi-frtosis-axis\" x1=\"70\" y1=\"330\" x2=\"760\" y2=\"330\" \/>\n      <line class=\"td-chart-axisi-pithantitas-egkatleipsis-me-kathystrisi-frtosis-axis\" x1=\"70\" y1=\"40\" x2=\"70\" y2=\"330\" \/>\n      <polyline class=\"td-chart-axisi-pithantitas-egkatleipsis-me-kathystrisi-frtosis-line\" points=\"70.0,330.0 300.0,145.2 530.0,94.2 760.0,40.0\" \/>\n      <g class=\"td-chart-axisi-pithantitas-egkatleipsis-me-kathystrisi-frtosis-points\"><circle cx=\"70.0\" cy=\"330.0\" r=\"5\" fill=\"#030633\" stroke=\"#FFFFFF\" stroke-width=\"2\"><title>1 \u03c3\u03b5 3 \u03b4\u03b5\u03c5\u03c4.: 32%<\/title><\/circle><circle cx=\"300.0\" cy=\"145.2\" r=\"5\" fill=\"#030633\" stroke=\"#FFFFFF\" stroke-width=\"2\"><title>1 \u03c3\u03b5 5 \u03b4\u03b5\u03c5\u03c4.: 90%<\/title><\/circle><circle cx=\"530.0\" cy=\"94.2\" r=\"5\" fill=\"#030633\" stroke=\"#FFFFFF\" stroke-width=\"2\"><title>1 \u03c3\u03b5 6 \u03b4\u03b5\u03c5\u03c4.: 106%<\/title><\/circle><circle cx=\"760.0\" cy=\"40.0\" r=\"5\" fill=\"#030633\" stroke=\"#FFFFFF\" stroke-width=\"2\"><title>1 \u03c3\u03b5 10 \u03b4\u03b5\u03c5\u03c4.: 123%<\/title><\/circle><\/g>\n      <g class=\"td-chart-axisi-pithantitas-egkatleipsis-me-kathystrisi-frtosis-labels\"><text x=\"70.0\" y=\"362\" text-anchor=\"middle\">1 \u03c3\u03b5 3 \u03b4\u03b5\u03c5\u03c4.<\/text><text x=\"300.0\" y=\"362\" text-anchor=\"middle\">1 \u03c3\u03b5 5 \u03b4\u03b5\u03c5\u03c4.<\/text><text x=\"530.0\" y=\"362\" text-anchor=\"middle\">1 \u03c3\u03b5 6 \u03b4\u03b5\u03c5\u03c4.<\/text><text x=\"760.0\" y=\"362\" text-anchor=\"middle\">1 \u03c3\u03b5 10 \u03b4\u03b5\u03c5\u03c4.<\/text><text x=\"58\" y=\"334.0\" text-anchor=\"end\">32%<\/text><text x=\"58\" y=\"261.5\" text-anchor=\"end\">54.75%<\/text><text x=\"58\" y=\"189.0\" text-anchor=\"end\">77.5%<\/text><text x=\"58\" y=\"116.5\" text-anchor=\"end\">100.25%<\/text><text x=\"58\" y=\"44.0\" text-anchor=\"end\">123%<\/text><\/g>\n    <\/svg>\n  <\/div>\n<\/div>\n\n<h2>Step-by-Step \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b3\u03b9\u03b1 \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf e-shop \u03c0\u03bf\u03c5 \u03b8\u03c5\u03bc\u03ac\u03c4\u03b1\u03b9 \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2<\/h2>\n<p>\u0392\u03ae\u03bc\u03b1 1: \u039e\u03b5\u03ba\u03af\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf positioning \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03c3\u03c7\u03ad\u03b4\u03b9\u03bf. \u03a0\u03c1\u03b9\u03bd \u03b1\u03bd\u03bf\u03af\u03be\u03b5\u03b9\u03c2 Figma, Illustrator \u03ae \u03bf\u03c0\u03bf\u03b9\u03bf\u03b4\u03ae\u03c0\u03bf\u03c4\u03b5 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf, \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b5 \u03c3\u03b5 \u03c4\u03c1\u03b5\u03b9\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2: \u03c0\u03bf\u03b9\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03b8\u03ad\u03bb\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03ba\u03b5\u03c1\u03b4\u03af\u03c3\u03b5\u03b9\u03c2, \u03b3\u03b9\u03b1\u03c4\u03af \u03bd\u03b1 \u03c3\u03b5 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9 \u03b1\u03bd\u03c4\u03af \u03b3\u03b9\u03b1 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03ae \u03ba\u03b1\u03b9 \u03c4\u03b9 \u03c3\u03c5\u03bd\u03b1\u03af\u03c3\u03b8\u03b7\u03bc\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c4\u03bf\u03c5 \u03b1\u03c6\u03ae\u03bd\u03b5\u03b9 \u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac. \u0388\u03bd\u03b1 brand \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03cc, \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03bf \u03ba\u03b1\u03b9 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 brand \u03c0\u03bf\u03c5 \u03c0\u03bf\u03c5\u03bb\u03ac premium \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1, \u03c7\u03b5\u03b9\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c4\u03b7 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ae \u03b5\u03c0\u03b9\u03c3\u03c4\u03b7\u03bc\u03bf\u03bd\u03b9\u03ba\u03ae \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1. \u0391\u03bd \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03c0\u03b1\u03c1\u03b1\u03bb\u03b5\u03b9\u03c6\u03b8\u03b5\u03af, \u03c4\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03bc\u03bf\u03c1\u03c6\u03bf \u03b1\u03bb\u03bb\u03ac \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ac \u03b1\u03b4\u03cd\u03bd\u03b1\u03bc\u03bf.<\/p>\n<p>\u0392\u03ae\u03bc\u03b1 2: \u03a7\u03c4\u03af\u03c3\u03b5 moodboard \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2. \u03a3\u03c5\u03b3\u03ba\u03ad\u03bd\u03c4\u03c1\u03c9\u03c3\u03b5 15 \u03ad\u03c9\u03c2 30 \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03b1 \u03b1\u03c0\u03cc \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac e-shop \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf \u03b5\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03cc. \u03a0\u03b1\u03c1\u03b1\u03c4\u03ae\u03c1\u03b7\u03c3\u03b5 \u03c0\u03bf\u03b9\u03b1 \u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03b1 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9, \u03c0\u03bf\u03b9\u03b5\u03c2 \u03b3\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03bf\u03c3\u03b5\u03b9\u03c1\u03ad\u03c2 \u03ba\u03c5\u03c1\u03b9\u03b1\u03c1\u03c7\u03bf\u03cd\u03bd, \u03c0\u03bf\u03b9\u03b1 \u03c3\u03cd\u03bc\u03b2\u03bf\u03bb\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b3\u03af\u03bd\u03b5\u03b9 \u03ba\u03bb\u03b9\u03c3\u03ad \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 brands \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03b1\u03bc\u03ad\u03c3\u03c9\u03c2. \u039f \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03b3\u03c1\u03ac\u03c8\u03b5\u03b9\u03c2, \u03b1\u03bb\u03bb\u03ac \u03bd\u03b1 \u03b5\u03bd\u03c4\u03bf\u03c0\u03af\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03bd \u03bb\u03b5\u03c5\u03ba\u03cc \u03c7\u03ce\u03c1\u03bf \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2. \u0391\u03bd \u03cc\u03bb\u03bf\u03b9 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c0\u03c1\u03ac\u03c3\u03b9\u03bd\u03bf, \u03af\u03c3\u03c9\u03c2 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03bd\u03b1 \u03b4\u03b5\u03af\u03be\u03b5\u03b9\u03c2 \u03c6\u03c5\u03c3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03c0\u03ad\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03c0\u03b1\u03bb\u03ad\u03c4\u03b1. \u0391\u03bd \u03cc\u03bb\u03bf\u03b9 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd bold sans-serif, \u03af\u03c3\u03c9\u03c2 \u03bc\u03b9\u03b1 \u03c0\u03b9\u03bf \u03b5\u03ba\u03bb\u03b5\u03c0\u03c4\u03c5\u03c3\u03bc\u03ad\u03bd\u03b7 \u03c4\u03c5\u03c0\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1 \u03bd\u03b1 \u03b4\u03ce\u03c3\u03b5\u03b9 premium \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03ae\u03c1\u03b1.<\/p>\n<p>\u0392\u03ae\u03bc\u03b1 3: \u03a3\u03c7\u03b5\u03b4\u03af\u03b1\u03c3\u03b5 \u03c0\u03c1\u03ce\u03c4\u03b1 \u03c3\u03b5 \u03b1\u03c3\u03c0\u03c1\u03cc\u03bc\u03b1\u03c5\u03c1\u03bf. \u0391\u03bd \u03ad\u03bd\u03b1 \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c7\u03c9\u03c1\u03af\u03c2 \u03c7\u03c1\u03ce\u03bc\u03b1, \u03ad\u03c7\u03b5\u03b9 \u03b3\u03b5\u03c1\u03ae \u03b4\u03bf\u03bc\u03ae. \u03a4\u03bf \u03c7\u03c1\u03ce\u03bc\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b9\u03b4\u03ad\u03b1, \u03cc\u03c7\u03b9 \u03bd\u03b1 \u03c4\u03b7 \u03c3\u03ce\u03b6\u03b5\u03b9. \u03a3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b5 \u03c4\u03bf \u03c3\u03c7\u03ae\u03bc\u03b1, \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1, \u03c4\u03b7\u03bd \u03b9\u03c3\u03bf\u03c1\u03c1\u03bf\u03c0\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03ba\u03b1\u03c4\u03ac \u03c0\u03cc\u03c3\u03bf \u03c4\u03bf \u03c3\u03ae\u03bc\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc \u03c3\u03b5 \u03bc\u03b9\u03ba\u03c1\u03ad\u03c2 \u03b4\u03b9\u03b1\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2. \u0388\u03c0\u03b5\u03b9\u03c4\u03b1 \u03b4\u03bf\u03ba\u03af\u03bc\u03b1\u03c3\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03c4\u03bf\u03c5 \u03c3\u03b5 header, mobile menu, Instagram profile image, email footer, \u03b1\u03c5\u03c4\u03bf\u03ba\u03cc\u03bb\u03bb\u03b7\u03c4\u03bf \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 courier label. \u0388\u03bd\u03b1 logo \u03c0\u03bf\u03c5 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c4\u03ad\u03bb\u03b5\u03b9\u03bf \u03c3\u03b5 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b7 \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03ba\u03cc \u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac touchpoints \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03c4\u03bf\u03b9\u03bc\u03bf \u03b3\u03b9\u03b1 e-commerce \u03c7\u03c1\u03ae\u03c3\u03b7.<\/p>\n<p>\u0392\u03ae\u03bc\u03b1 4: \u0394\u03bf\u03cd\u03bb\u03b5\u03c8\u03b5 \u03c4\u03b7\u03bd \u03c4\u03c5\u03c0\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03b1 \u03bc\u03b5 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ac \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1. \u0397 \u03c4\u03c5\u03c0\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1 logo \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c5\u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03c4\u03b7, \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03ae\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c3\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b3\u03bb\u03ce\u03c3\u03c3\u03b5\u03c2 \u03ae \u03bc\u03b5\u03b3\u03ad\u03b8\u03b7. \u03a4\u03b1 \u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03b1 brand \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b5\u03c0\u03b1\u03c1\u03ba\u03ad\u03c2 contrast \u03b3\u03b9\u03b1 digital \u03c7\u03c1\u03ae\u03c3\u03b7, \u03bd\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03c3\u03c4\u03bf\u03cd\u03bd \u03c3\u03b5 \u03ba\u03bf\u03c5\u03bc\u03c0\u03b9\u03ac \u03ba\u03b1\u03b9 banners \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03b7 \u03c3\u03c5\u03b3\u03ba\u03c1\u03bf\u03cd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b5\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd. \u0395\u03b9\u03b4\u03b9\u03ba\u03ac \u03b3\u03b9\u03b1 e-shop \u03bc\u03b5 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf inventory, \u03c4\u03bf brand system \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03bd\u03b1 \u03c4\u03b1 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9.<\/p>\n<p>\u0392\u03ae\u03bc\u03b1 5: \u0394\u03b7\u03bc\u03b9\u03bf\u03cd\u03c1\u03b3\u03b7\u03c3\u03b5 \u03ad\u03bd\u03b1 \u03bc\u03b9\u03ba\u03c1\u03cc \u03b1\u03bb\u03bb\u03ac \u03c3\u03b1\u03c6\u03ad\u03c2 brand guide. \u03a0\u03b5\u03c1\u03b9\u03ad\u03bb\u03b1\u03b2\u03b5 \u03c4\u03b9\u03c2 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03b5\u03ba\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5 \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf\u03c5, \u03c4\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c1\u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b1 \u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03b1, \u03c4\u03b1 minimum sizes, \u03c4\u03bf clear space, \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03c3\u03c9\u03c3\u03c4\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03bb\u03ac\u03b8\u03bf\u03c2 \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03ba\u03b1\u03b9 \u03bf\u03b4\u03b7\u03b3\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 social media \u03ba\u03b1\u03b9 performance ads. \u0391\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03cc\u03c4\u03b1\u03bd \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03b6\u03b5\u03c3\u03b1\u03b9 \u03bc\u03b5 designers, developers, agencies, marketplaces \u03ae \u03b5\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03c4\u03b5\u03c2. \u03a4\u03bf brand guide \u03c0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c4\u03b5\u03cd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03ba\u03c1\u03b1\u03c4\u03ac \u03c4\u03b7\u03bd \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c3\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ae \u03ba\u03b1\u03b8\u03ce\u03c2 \u03bc\u03b5\u03b3\u03b1\u03bb\u03ce\u03bd\u03b5\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7.<\/p>\n<h2>\u03a3\u03c5\u03c7\u03bd\u03ac \u03bb\u03ac\u03b8\u03b7 \u03c0\u03bf\u03c5 \u03b1\u03c0\u03bf\u03b4\u03c5\u03bd\u03b1\u03bc\u03ce\u03bd\u03bf\u03c5\u03bd \u03ad\u03bd\u03b1 memorable logo<\/h2>\n<p>\u03a4\u03bf \u03c0\u03b9\u03bf \u03c3\u03c5\u03c7\u03bd\u03cc \u03bb\u03ac\u03b8\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c5\u03c0\u03b5\u03c1\u03c6\u03cc\u03c1\u03c4\u03c9\u03c3\u03b7. \u03a0\u03bf\u03bb\u03bb\u03bf\u03af \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b5\u03c2 \u03b8\u03ad\u03bb\u03bf\u03c5\u03bd \u03c4\u03bf \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf \u03bd\u03b1 \u03bb\u03ad\u03b5\u03b9 \u03c4\u03b1 \u03c0\u03ac\u03bd\u03c4\u03b1: \u03c4\u03b9 \u03c0\u03bf\u03c5\u03bb\u03ac\u03bd\u03b5, \u03c0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1 \u03c4\u03bf\u03c5\u03c2, \u03c0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c6\u03b9\u03bb\u03bf\u03c3\u03bf\u03c6\u03af\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03b5\u03c4\u03bf\u03cd\u03bd. \u038c\u03bc\u03c9\u03c2 \u03ad\u03bd\u03b1 \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bf\u03b3\u03bf\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd. \u0395\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03b1\u03bd\u03b1\u03b3\u03bd\u03ce\u03c1\u03b9\u03c3\u03b7\u03c2. \u0391\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b5\u03c0\u03b5\u03be\u03ae\u03b3\u03b7\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b7\u03c4\u03cc, \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c0\u03b5\u03c1\u03af\u03c0\u03bb\u03bf\u03ba\u03bf \u03b1\u03c0\u03cc \u03cc\u03c3\u03bf \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9. \u03a4\u03bf \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03bf \u03bb\u03ac\u03b8\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c4\u03c5\u03c6\u03bb\u03ae \u03c5\u03b9\u03bf\u03b8\u03ad\u03c4\u03b7\u03c3\u03b7 \u03c4\u03ac\u03c3\u03b5\u03c9\u03bd. Gradients, 3D effects, ultra-thin fonts \u03ba\u03b1\u03b9 \u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03b9\u03ba\u03ac \u03b3\u03b5\u03c9\u03bc\u03b5\u03c4\u03c1\u03b9\u03ba\u03ac symbols \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c6\u03b1\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03bf\u03bd\u03c4\u03ad\u03c1\u03bd\u03b1 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1, \u03b1\u03bb\u03bb\u03ac \u03bd\u03b1 \u03ba\u03bf\u03c5\u03c1\u03ac\u03c3\u03bf\u03c5\u03bd \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03ae \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1.<\/p>\n<p>\u03a4\u03bf \u03c4\u03c1\u03af\u03c4\u03bf \u03bb\u03ac\u03b8\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03b5\u03c0\u03b1\u03bd\u03b1\u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2 \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf\u03c5 \u03c7\u03c9\u03c1\u03af\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae. \u0391\u03bd \u03ad\u03bd\u03b1 e-shop \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 logo \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u201c\u03c4\u03bf \u03b2\u03b1\u03c1\u03ad\u03b8\u03b7\u03ba\u03b5\u201d \u03ae \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b8\u03ad\u03bb\u03b5\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03ba\u03ac\u03c4\u03b9 \u03c0\u03b9\u03bf \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf, \u03ba\u03b9\u03bd\u03b4\u03c5\u03bd\u03b5\u03cd\u03b5\u03b9 \u03bd\u03b1 \u03c7\u03ac\u03c3\u03b5\u03b9 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03ae\u03b4\u03b7 \u03c7\u03c4\u03af\u03c3\u03b5\u03b9. \u03a4\u03bf redesign \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1: \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae positioning, \u03b5\u03c0\u03ad\u03ba\u03c4\u03b1\u03c3\u03b7 \u03c3\u03b5 \u03bd\u03ad\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac, \u03b1\u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ce\u03bd, \u03c7\u03b1\u03bc\u03b7\u03bb\u03ae \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1, \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1 \u03ae \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03b1\u03bd\u03b1\u03b2\u03ac\u03b8\u03bc\u03b9\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2. \u03a3\u03b5 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ad\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2, \u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03bb\u03cd\u03c3\u03b7 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bb\u03ae\u03c1\u03b7\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03b1\u03bb\u03bb\u03ac refinement: \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c4\u03c5\u03c0\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1, \u03c0\u03b9\u03bf \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc \u03c3\u03cd\u03bc\u03b2\u03bf\u03bb\u03bf, \u03b1\u03bd\u03b1\u03bd\u03b5\u03c9\u03bc\u03ad\u03bd\u03b7 \u03c0\u03b1\u03bb\u03ad\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 responsive logo system.<\/p>\n<h3>\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b1\u03bd \u03c4\u03bf \u03c3\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03cc \u03c3\u03bf\u03c5 \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae<\/h3>\n<p>\u039a\u03ac\u03bd\u03b5 \u03ad\u03bd\u03b1 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03bf audit \u03bc\u03b5 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1. \u0395\u03af\u03bd\u03b1\u03b9 \u03b1\u03bd\u03b1\u03b3\u03bd\u03ce\u03c3\u03b9\u03bc\u03bf \u03c3\u03b5 mobile; \u039b\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c3\u03b5 \u03bc\u03bf\u03bd\u03cc\u03c7\u03c1\u03c9\u03bc\u03b7 \u03bc\u03bf\u03c1\u03c6\u03ae; \u039e\u03b5\u03c7\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03b2\u03b1\u03c3\u03b9\u03ba\u03bf\u03cd\u03c2 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03ad\u03c2; \u03a4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03b5\u03b9 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c4\u03c1\u03ad\u03c7\u03bf\u03c5\u03c3\u03b1 \u03c4\u03b9\u03bc\u03bf\u03bb\u03bf\u03b3\u03b9\u03b1\u03ba\u03ae \u03c3\u03bf\u03c5 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae; \u03a5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03b5\u03ba\u03c0\u03ad\u03bc\u03c0\u03b5\u03b9\u03c2; \u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03c3\u03b5 site, social, email \u03ba\u03b1\u03b9 packaging; \u0391\u03bd \u03b7 \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u201c\u03cc\u03c7\u03b9\u201d \u03c3\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03cc \u03b4\u03cd\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03b1, \u03c4\u03cc\u03c4\u03b5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf\u03c5\u03bb\u03ac\u03c7\u03b9\u03c3\u03c4\u03bf\u03bd \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7. \u0391\u03bd \u03c4\u03bf brand \u03c3\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03bc\u03b5\u03b3\u03b1\u03bb\u03ce\u03c3\u03b5\u03b9, \u03ad\u03c7\u03b5\u03b9 \u03b1\u03bb\u03bb\u03ac\u03be\u03b5\u03b9 \u03ba\u03bf\u03b9\u03bd\u03cc \u03ae \u03ad\u03c7\u03b5\u03b9 \u03bc\u03b5\u03c4\u03b1\u03ba\u03b9\u03bd\u03b7\u03b8\u03b5\u03af \u03c3\u03b5 \u03c0\u03b9\u03bf premium \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1, \u03c4\u03cc\u03c4\u03b5 \u03bf \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2 \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03b9\u03c3\u03c4\u03b5\u03af \u03c9\u03c2 \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2 branding e-shop \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03c9\u03c2 \u03b1\u03c0\u03bf\u03bc\u03bf\u03bd\u03c9\u03bc\u03ad\u03bd\u03b7 \u03b3\u03c1\u03b1\u03c6\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1.<\/p>\n<h2>\u03a0\u03ce\u03c2 \u03b7 TWO DOTS \u03c0\u03c1\u03bf\u03c3\u03b5\u03b3\u03b3\u03af\u03b6\u03b5\u03b9 \u03c4\u03bf \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf \u03b3\u03b9\u03b1 e-commerce brands<\/h2>\n<p>\u03a3\u03c4\u03b7\u03bd \u03c0\u03c1\u03ac\u03be\u03b7, \u03ad\u03bd\u03b1 \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf \u03b3\u03b9\u03b1 e-shop \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03c1\u03b9\u03b8\u03b5\u03af \u03bc\u03b5 \u03b4\u03cd\u03bf \u03c6\u03b1\u03ba\u03bf\u03cd\u03c2: \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03cc. \u039f \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c2 \u03c6\u03b1\u03ba\u03cc\u03c2 \u03b5\u03be\u03b5\u03c4\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae, \u03c4\u03b7 \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1, \u03c4\u03b7\u03bd \u03b9\u03c3\u03bf\u03c1\u03c1\u03bf\u03c0\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03bc\u03bd\u03ae\u03bc\u03b7. \u039f \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03cc\u03c2 \u03c6\u03b1\u03ba\u03cc\u03c2 \u03b5\u03be\u03b5\u03c4\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7\u03c2: product pages, cart, checkout, newsletters, ads, unboxing, marketplaces \u03ba\u03b1\u03b9 after-sales \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1. \u0395\u03ba\u03b5\u03af \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03bd \u03c4\u03bf brand \u03ad\u03c7\u03b5\u03b9 \u03c3\u03c5\u03bd\u03bf\u03c7\u03ae \u03ae \u03b1\u03bd \u03b1\u03c0\u03bb\u03ce\u03c2 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c4\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03cc\u03bc\u03bf\u03c1\u03c6\u03bf \u03b1\u03c1\u03c7\u03b5\u03af\u03bf \u03c3\u03b5 \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf \u03c6\u03ac\u03ba\u03b5\u03bb\u03bf.<\/p>\n<p>\u0397 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ac \u03bc\u03b5 brand discovery, \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03ba\u03b1\u03c4\u03b5\u03c5\u03b8\u03cd\u03bd\u03c3\u03b5\u03c9\u03bd, \u03b4\u03bf\u03ba\u03b9\u03bc\u03ad\u03c2 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b5\u03bb\u03b9\u03ba\u03cc brand system. \u03a4\u03bf \u03b6\u03b7\u03c4\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03c4\u03b5\u03af \u03ad\u03bd\u03b1 logo \u03c0\u03bf\u03c5 \u03b1\u03c1\u03ad\u03c3\u03b5\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c3\u03c4\u03bf\u03bd \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b7, \u03b1\u03bb\u03bb\u03ac \u03ad\u03bd\u03b1 \u03bf\u03c0\u03c4\u03b9\u03ba\u03cc \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03c0\u03bf\u03c5 \u03b2\u03bf\u03b7\u03b8\u03ac \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03bd\u03b1 \u03c3\u03b5 \u03b8\u03c5\u03bc\u03ac\u03c4\u03b1\u03b9, \u03bd\u03b1 \u03c3\u03b5 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03ad\u03c6\u03b5\u03b9. \u03a3\u03b5 \u03bc\u03b9\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac \u03cc\u03c0\u03bf\u03c5 \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u03b1\u03bd\u03b5\u03b2\u03b1\u03af\u03bd\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03b7 \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae \u03c4\u03bf\u03c5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9, \u03c4\u03bf \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c3\u03b1\u03bd \u03bc\u03b9\u03ba\u03c1\u03cc\u03c2 \u03c0\u03bf\u03bb\u03bb\u03b1\u03c0\u03bb\u03b1\u03c3\u03b9\u03b1\u03c3\u03c4\u03ae\u03c2 \u03b1\u03be\u03af\u03b1\u03c2: \u03b4\u03b5\u03bd \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03b8\u03b9\u03c3\u03c4\u03ac \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd, \u03c4\u03b7\u03bd \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7 \u03ae \u03c4\u03b7\u03bd \u03c4\u03b9\u03bc\u03ae, \u03b1\u03bb\u03bb\u03ac \u03ba\u03ac\u03bd\u03b5\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03c0\u03b1\u03c6\u03ae \u03bc\u03b5 \u03c4\u03bf brand \u03c0\u03b9\u03bf \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b9\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c3\u03c5\u03bd\u03b5\u03c0\u03ae.<\/p>\n<p>\u03a4\u03bf \u03c3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03bf: \u03ad\u03bd\u03b1 memorable logo \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03c5\u03c7\u03b1\u03af\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03ad\u03bc\u03c0\u03bd\u03b5\u03c5\u03c3\u03b7\u03c2. \u0395\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2, \u03b1\u03c0\u03bb\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2, \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2, \u03c3\u03c9\u03c3\u03c4\u03ae\u03c2 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1\u03c2. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1\u03bd e-commerce owner, \u03b7 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7 \u03c3\u03b5 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc logo design \u03b4\u03b5\u03bd \u03b1\u03c6\u03bf\u03c1\u03ac \u03bc\u03cc\u03bd\u03bf \u03c4\u03b7\u03bd \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1. \u0391\u03c6\u03bf\u03c1\u03ac \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7, \u03c4\u03b7 \u03bc\u03bd\u03ae\u03bc\u03b7, \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c4\u03c9\u03bd \u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03bc\u03b1\u03ba\u03c1\u03bf\u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03bc\u03b7 \u03b1\u03be\u03af\u03b1 \u03c4\u03bf\u03c5 brand.<\/p>\n\n\n\n<p><a href=\"https:\/\/graphicdesignjunction.com\/2026\/05\/what-makes-a-logo-memorable\/\" target=\"_blank\" rel=\"noopener\">Graphic Design Junction &#8211; What Makes a Logo Memorable?<\/a><\/p>\n<p><a href=\"https:\/\/www.siegelgale.com\/simplicity-index\/\" target=\"_blank\" rel=\"noopener\">Siegel+Gale &#8211; Global Brand Simplicity Index<\/a><\/p>\n<p><a href=\"https:\/\/www.marq.com\/blog\/brand-consistency-report\" target=\"_blank\" rel=\"noopener\">Marq &#8211; Brand Consistency Report<\/a><\/p>\n<p><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0747563204000207\" target=\"_blank\" rel=\"noopener\">Behaviour &#038; Information Technology &#8211; Trust and mistrust of online health sites<\/a><\/p>\n<p><a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/app-and-mobile\/mobile-page-speed-new-industry-benchmarks\/\" target=\"_blank\" rel=\"noopener\">Think with Google &#8211; Mobile page speed benchmarks<\/a><\/p>\n\n\n<style>\n.td-faq {\n  margin: 32px 0;\n  border: 1px solid #E5E5E5;\n  border-radius: 12px;\n  background: #FFFFFF;\n  box-shadow: 0 4px 20px rgba(3,6,51,0.08);\n  overflow: hidden;\n}\n.td-faq .td-faq-item {\n  border-bottom: 1px solid #E5E5E5;\n}\n.td-faq .td-faq-item:last-child { border-bottom: 0; }\n.td-faq .td-faq-title {\n  display: flex;\n  justify-content: space-between;\n  align-items: center;\n  gap: 16px;\n  padding: 18px 20px;\n  background: #030633;\n  color: #FCA311;\n  font-weight: 700;\n  cursor: pointer;\n  list-style: none;\n}\n.td-faq .td-faq-title::-webkit-details-marker { display: none; }\n.td-faq .td-faq-title:hover { background: #555555; }\n.td-faq .td-faq-icon {\n  width: 14px;\n  height: 14px;\n  position: relative;\n  flex: 0 0 14px;\n}\n.td-faq .td-faq-icon::before,\n.td-faq .td-faq-icon::after {\n  content: \"\";\n  position: absolute;\n  left: 0;\n  top: 6px;\n  width: 14px;\n  height: 2px;\n  border-radius: 2px;\n  background: #FCA311;\n}\n.td-faq .td-faq-icon::after { transform: rotate(90deg); }\n.td-faq details[open] .td-faq-icon::after { transform: rotate(0); }\n.td-faq .td-faq-content {\n  padding: 18px 20px;\n  background: #FFFFFF;\n  border-top: 1px solid #FED7AA;\n}\n.td-faq .td-faq-content p {\n  margin: 0;\n  color: #555555;\n}\n@media (max-width: 480px) {\n  .td-faq .td-faq-title,\n  .td-faq .td-faq-content {\n    padding: 15px 16px;\n  }\n}\n<\/style>\n<div class=\"wp-block-greenshift-blocks-accordion gs-accordion td-faq\" id=\"gspb_accordion-id-td-faq-69449\">\n  <details class=\"td-faq-item gs-accordion-item\" id=\"faq-1\" open>\n    <summary class=\"td-faq-title gs-accordion-item__title\">\n      <span>\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5 \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf\u03c5 \u03c3\u03c4\u03bf e-commerce;<\/span>\n      <span class=\"td-faq-icon\" aria-hidden=\"true\"><\/span>\n    <\/summary>\n    <div class=\"td-faq-content gs-accordion-item__content\">\n      <p>\u03a4\u03bf \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03b5\u03c0\u03b1\u03c6\u03ae\u03c2 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03bc\u03b5 \u03c4\u03bf brand \u03ba\u03b1\u03b9 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c9\u03c2 \u03c3\u03cd\u03bc\u03b2\u03bf\u03bb\u03bf \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1\u03c2. \u0392\u03bf\u03b7\u03b8\u03ac \u03c3\u03c4\u03b7\u03bd \u03ac\u03bc\u03b5\u03c3\u03b7 \u03b1\u03bd\u03b1\u03b3\u03bd\u03ce\u03c1\u03b9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03ad\u03c2.<\/p>\n    <\/div>\n  <\/details>\n  <details class=\"td-faq-item gs-accordion-item\" id=\"faq-2\">\n    <summary class=\"td-faq-title gs-accordion-item__title\">\n      <span>\u03a0\u03bf\u03b9\u03b1 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03ad\u03bd\u03b1 \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf \u03b1\u03be\u03b9\u03bf\u03bc\u03bd\u03b7\u03bc\u03cc\u03bd\u03b5\u03c5\u03c4\u03bf;<\/span>\n      <span class=\"td-faq-icon\" aria-hidden=\"true\"><\/span>\n    <\/summary>\n    <div class=\"td-faq-content gs-accordion-item__content\">\n      <p>\u0397 \u03b1\u03c0\u03bb\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b7 \u03c3\u03c5\u03bd\u03ac\u03c6\u03b5\u03b9\u03b1, \u03b7 \u03b4\u03b9\u03b1\u03ba\u03c1\u03b9\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b7 \u03b4\u03b9\u03b1\u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c0\u03bf\u03c5 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03ad\u03bd\u03b1 \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03ba\u03b1\u03b9 \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03bf.<\/p>\n    <\/div>\n  <\/details>\n  <details class=\"td-faq-item gs-accordion-item\" id=\"faq-3\">\n    <summary class=\"td-faq-title gs-accordion-item__title\">\n      <span>\u03a0\u03ce\u03c2 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03b7 \u03b1\u03c0\u03bb\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1 \u03b5\u03bd\u03cc\u03c2 \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf\u03c5;<\/span>\n      <span class=\"td-faq-icon\" aria-hidden=\"true\"><\/span>\n    <\/summary>\n    <div class=\"td-faq-content gs-accordion-item__content\">\n      <p>\u0397 \u03b1\u03c0\u03bb\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c5\u03bc\u03b2\u03ac\u03bb\u03bb\u03b5\u03b9 \u03c3\u03c4\u03b7 \u03bc\u03b5\u03af\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b5\u03c0\u03b9\u03b2\u03ac\u03c1\u03c5\u03bd\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7, \u03bf\u03b4\u03b7\u03b3\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c3\u03b5 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03b8\u03c5\u03bc\u03af\u03b1 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae\u03c2 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7\u03c2 \u03c4\u03b9\u03bc\u03ae\u03c2.<\/p>\n    <\/div>\n  <\/details>\n  <details class=\"td-faq-item gs-accordion-item\" id=\"faq-4\">\n    <summary class=\"td-faq-title gs-accordion-item__title\">\n      <span>\u0393\u03b9\u03b1\u03c4\u03af \u03b7 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 brand;<\/span>\n      <span class=\"td-faq-icon\" aria-hidden=\"true\"><\/span>\n    <\/summary>\n    <div class=\"td-faq-content gs-accordion-item__content\">\n      <p>\u0397 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03c3\u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd \u03ac\u03bb\u03bb\u03c9\u03bd \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03c9\u03bd \u03c4\u03bf\u03c5 brand \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b1 \u03ad\u03c3\u03bf\u03b4\u03b1 \u03ad\u03c9\u03c2 \u03ba\u03b1\u03b9 20%, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7.<\/p>\n    <\/div>\n  <\/details>\n  <details class=\"td-faq-item gs-accordion-item\" id=\"faq-5\">\n    <summary class=\"td-faq-title gs-accordion-item__title\">\n      <span>\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03c3\u03c5\u03c7\u03bd\u03ac \u03bb\u03ac\u03b8\u03b7 \u03c3\u03c4\u03bf\u03bd \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf\u03c5;<\/span>\n      <span class=\"td-faq-icon\" aria-hidden=\"true\"><\/span>\n    <\/summary>\n    <div class=\"td-faq-content gs-accordion-item__content\">\n      <p>\u0397 \u03c5\u03c0\u03b5\u03c1\u03c6\u03cc\u03c1\u03c4\u03c9\u03c3\u03b7 \u03bc\u03b5 \u03c0\u03bf\u03bb\u03bb\u03ac \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1, \u03b7 \u03c4\u03c5\u03c6\u03bb\u03ae \u03c5\u03b9\u03bf\u03b8\u03ad\u03c4\u03b7\u03c3\u03b7 \u03c4\u03ac\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03bf \u03b5\u03c0\u03b1\u03bd\u03b1\u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2 \u03c7\u03c9\u03c1\u03af\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c5\u03c7\u03bd\u03ac \u03bb\u03ac\u03b8\u03b7 \u03c0\u03bf\u03c5 \u03bc\u03b5\u03b9\u03ce\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03bd\u03cc\u03c2 \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf\u03c5.<\/p>\n    <\/div>\n  <\/details>\n  <details class=\"td-faq-item gs-accordion-item\" id=\"faq-6\">\n    <summary class=\"td-faq-title gs-accordion-item__title\">\n      <span>\u03a0\u03cc\u03c4\u03b5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c4\u03bf \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf \u03b5\u03bd\u03cc\u03c2 e-shop;<\/span>\n      <span class=\"td-faq-icon\" aria-hidden=\"true\"><\/span>\n    <\/summary>\n    <div class=\"td-faq-content gs-accordion-item__content\">\n      <p>\u0391\u03bd \u03c4\u03bf \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03bd\u03b1\u03b3\u03bd\u03ce\u03c3\u03b9\u03bc\u03bf \u03c3\u03b5 mobile, \u03b4\u03b5\u03bd \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc \u03ae \u03b4\u03b5\u03bd \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03b7\u03c4\u03ae \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7, \u03af\u03c3\u03c9\u03c2 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03ae \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae.<\/p>\n    <\/div>\n  <\/details>\n  <details class=\"td-faq-item gs-accordion-item\" id=\"faq-7\">\n    <summary class=\"td-faq-title gs-accordion-item__title\">\n      <span>\u03a0\u03ce\u03c2 \u03b7 TWO DOTS \u03c0\u03c1\u03bf\u03c3\u03b5\u03b3\u03b3\u03af\u03b6\u03b5\u03b9 \u03c4\u03bf \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf \u03b3\u03b9\u03b1 e-commerce brands;<\/span>\n      <span class=\"td-faq-icon\" aria-hidden=\"true\"><\/span>\n    <\/summary>\n    <div class=\"td-faq-content gs-accordion-item__content\">\n      <p>\u0397 TWO DOTS \u03c3\u03c5\u03bd\u03b4\u03c5\u03ac\u03b6\u03b5\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03c3\u03b5\u03b9 \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03b1 \u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b9\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03c3\u03c5\u03bd\u03bf\u03c7\u03ae \u03c4\u03bf\u03c5 brand.<\/p>\n    <\/div>\n  <\/details>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>How a strong logo increases awareness, trust and sales for e-shops. A practical branding guide.<\/p>","protected":false},"author":1,"featured_media":69448,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[279],"tags":[3596,7317,7318,7316,6792],"class_list":["post-69449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","tag-branding","tag-e-shop-design","tag-ecommerce-branding","tag-logo-design","tag-etairiki-taftotita"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/69449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/comments?post=69449"}],"version-history":[{"count":0,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/69449\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media\/69448"}],"wp:attachment":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media?parent=69449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/categories?post=69449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/tags?post=69449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}