{"id":69686,"date":"2026-05-12T12:26:51","date_gmt":"2026-05-12T09:26:51","guid":{"rendered":"https:\/\/twodots.gr\/?p=69686"},"modified":"2026-05-12T18:11:00","modified_gmt":"2026-05-12T15:11:00","slug":"i-am-bluemarlin-and-i-am-an-ananeonei-tin-historiki-brand-dabur","status":"publish","type":"post","link":"https:\/\/twodots.gr\/en\/i-bluemarlin-ananeonei-tin-istoriki-marka-dabur\/","title":{"rendered":"Bluemarlin renews the historic Dabur brand"},"content":{"rendered":"\n<nav class=\"twodots-toc\" aria-label=\"\u03a0\u03af\u03bd\u03b1\u03ba\u03b1\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd\" style=\"background:#f9fafb;border:1px solid #FED7AA;border-left:6px solid #FCA311;border-radius:10px;color:#030633;margin:24px 0 32px;padding:20px 22px;box-shadow:0 4px 16px rgba(3,6,51,0.08);\">\n  <h2 id=\"pinakas-periexomenon\" style=\"color:#030633;font-size:22px;line-height:1.25;margin:0 0 10px;\">\u03a0\u03af\u03bd\u03b1\u03ba\u03b1\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd<\/h2>\n  <p style=\"color:#555555;margin:0 0 14px;\">\u0393\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7 \u03c0\u03bb\u03bf\u03ae\u03b3\u03b7\u03c3\u03b7 \u03c3\u03c4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03c4\u03bf\u03c5 \u03ac\u03c1\u03b8\u03c1\u03bf\u03c5.<\/p>\n  <ol style=\"margin:0;padding-left:22px;\">\n    <li style=\"margin:8px 0;\"><a href=\"#case-dabur-heritage-brand\" style=\"color:#030633;text-decoration:none;font-weight:700;\">\u03a4\u03bf case \u03c4\u03b7\u03c2 Dabur \u03ba\u03b1\u03b9 \u03c4\u03bf heritage brand refresh<\/a><\/li>\n    <li style=\"margin:8px 0;\"><a href=\"#branding-poliseis-eshop\" style=\"color:#030633;text-decoration:none;font-weight:700;\">\u0393\u03b9\u03b1\u03c4\u03af \u03c4\u03bf branding \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b5\u03bd\u03cc\u03c2 e-shop<\/a><\/li>\n    <li style=\"margin:8px 0;\"><a href=\"#dedomena-empistosyni-checkout\" style=\"color:#030633;text-decoration:none;font-weight:700;\">\u0394\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b3\u03b9\u03b1 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7, \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03ba\u03b1\u03b9 checkout<\/a><\/li>\n    <li style=\"margin:8px 0;\"><a href=\"#axiologisi-brand-refresh\" style=\"color:#030633;text-decoration:none;font-weight:700;\">\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b1\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c3\u03b1\u03b9 brand refresh<\/a><\/li>\n    <li style=\"margin:8px 0;\"><a href=\"#product-pages-packaging-omnichannel\" style=\"color:#030633;text-decoration:none;font-weight:700;\">Product pages, packaging \u03ba\u03b1\u03b9 omnichannel \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1<\/a><\/li>\n    <li style=\"margin:8px 0;\"><a href=\"#metriseis-epitychias-rebranding\" style=\"color:#030633;text-decoration:none;font-weight:700;\">\u039c\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1\u03c2 \u03bc\u03b5\u03c4\u03ac \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 rebranding<\/a><\/li>\n  <\/ol>\n<\/nav>\n<h2 id=\"case-dabur-heritage-brand\">\u03a4\u03bf case \u03c4\u03b7\u03c2 Dabur: \u03cc\u03c4\u03b1\u03bd \u03ad\u03bd\u03b1 heritage brand \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03b7 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1<\/h2>\n<p>\u03a4\u03bf branding \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03ad\u03bd\u03b1 \u03bd\u03ad\u03bf \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf, \u03bc\u03b9\u03b1 \u03c0\u03b9\u03bf \u201c\u03ba\u03b1\u03b8\u03b1\u03c1\u03ae\u201d \u03b3\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03bf\u03c3\u03b5\u03b9\u03c1\u03ac \u03ae \u03ad\u03bd\u03b1 \u03bc\u03bf\u03bd\u03c4\u03ad\u03c1\u03bd\u03bf \u03c7\u03c1\u03ce\u03bc\u03b1 \u03c3\u03c4\u03bf packaging. \u0395\u03af\u03bd\u03b1\u03b9 \u03bf \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03bf\u03c0\u03bf\u03af\u03bf \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03b1\u03b2\u03b1\u03af\u03bd\u03b5\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9, \u03b3\u03b9\u03b1\u03c4\u03af \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03b1\u03be\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03b5\u03c5\u03c4\u03b5\u03af \u03c0\u03c1\u03b9\u03bd \u03c0\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9 \u03c4\u03bf \u03ba\u03bf\u03c5\u03bc\u03c0\u03af \u201c\u03b1\u03b3\u03bf\u03c1\u03ac\u201d. \u03a4\u03bf \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03c4\u03b7\u03c2 Dabur, \u03cc\u03c0\u03c9\u03c2 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03c3\u03c4\u03b7\u03ba\u03b5 \u03b1\u03c0\u03cc \u03c4\u03bf Design Week \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf brand refresh \u03c0\u03bf\u03c5 \u03b1\u03bd\u03ad\u03bb\u03b1\u03b2\u03b5 \u03c4\u03bf \u03bb\u03bf\u03bd\u03b4\u03c1\u03ad\u03b6\u03b9\u03ba\u03bf agency bluemarlin, \u03b5\u03af\u03bd\u03b1\u03b9 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 e-commerce owner, \u03b3\u03b9\u03b1\u03c4\u03af \u03b1\u03c6\u03bf\u03c1\u03ac \u03bc\u03b9\u03b1 \u03ba\u03bb\u03b1\u03c3\u03b9\u03ba\u03ae \u03c0\u03c1\u03cc\u03ba\u03bb\u03b7\u03c3\u03b7: \u03c0\u03ce\u03c2 \u03b1\u03bd\u03b1\u03bd\u03b5\u03ce\u03bd\u03b5\u03b9\u03c2 \u03bc\u03b9\u03b1 \u03bc\u03ac\u03c1\u03ba\u03b1 \u03bc\u03b5 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03c7\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7\u03bd \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03c4\u03b7\u03bd \u03ad\u03ba\u03b1\u03bd\u03b5 \u03b3\u03bd\u03c9\u03c3\u03c4\u03ae. \u0393\u03b9 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf branding \u03b3\u03b9\u03b1 e-shop \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c9\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03c9\u03c2 \u03b1\u03c0\u03bb\u03ae \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae.<\/p>\n<p>\u0397 Dabur \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03b9\u03bf \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b9\u03bc\u03b1 heritage brand \u03c3\u03c4\u03b7\u03bd \u0399\u03bd\u03b4\u03af\u03b1, \u03bc\u03b5 \u03c1\u03af\u03b6\u03b5\u03c2 \u03c3\u03c4\u03b7\u03bd Ayurveda, \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ae\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03ac\u03bb\u03c9\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03c3\u03b5 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03cc\u03c0\u03c9\u03c2 personal care, health care \u03ba\u03b1\u03b9 food. \u0397 \u03b4\u03bf\u03c5\u03bb\u03b5\u03b9\u03ac \u03c4\u03b7\u03c2 bluemarlin \u03b4\u03b5\u03bd \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03c3\u03c4\u03b7\u03ba\u03b5 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03b1\u03bd\u03ad\u03c9\u03c3\u03b7. \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03bf Design Week, \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03ae\u03c4\u03b1\u03bd \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b7\u03b8\u03b5\u03af \u03bc\u03b9\u03b1 \u03c0\u03b9\u03bf \u03c3\u03c5\u03bd\u03b5\u03ba\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03b7 brand identity \u03c0\u03bf\u03c5 \u03bd\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c3\u03b5 \u03c0\u03bf\u03bb\u03bb\u03b1\u03c0\u03bb\u03ad\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2, \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03b5\u03c0\u03b1\u03c6\u03ae\u03c2 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 <a href=\"https:\/\/twodots.gr\/kataskevi-eshop\/\">e-shop<\/a>, \u03b1\u03c5\u03c4\u03ae \u03b7 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b7: \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b5\u03b9 \u03c4\u03bf brand \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 Google Shopping \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1, \u03bd\u03b1 \u03c4\u03bf \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03b9 \u03c3\u03b5 marketplace, \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c6\u03b8\u03b5\u03af \u03c4\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2, \u03bd\u03b1 \u03b4\u03b5\u03b9 \u03ad\u03bd\u03b1 Instagram ad \u03ba\u03b1\u03b9 \u03c4\u03b5\u03bb\u03b9\u03ba\u03ac \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03b5\u03b9 \u03b1\u03c0\u03cc mobile. \u0391\u03bd \u03b7 visual identity, \u03c4\u03bf product storytelling \u03ba\u03b1\u03b9 \u03b7 \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7 \u03c4\u03bf\u03c5 brand \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03bd\u03b9\u03b1\u03af\u03b1 \u03c3\u03b5 \u03cc\u03bb\u03b1 \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 \u03c3\u03b7\u03bc\u03b5\u03af\u03b1, \u03b7 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9.<\/p>\n<p>\u03a4\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03bc\u03ac\u03b8\u03b7\u03bc\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf case \u03c4\u03b7\u03c2 Dabur \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf rebranding \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c9\u03c2 \u201c\u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1\u03c2\u201d, \u03b1\u03bb\u03bb\u03ac \u03c9\u03c2 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae. \u0388\u03bd\u03b1 brand refresh \u03ad\u03c7\u03b5\u03b9 \u03bd\u03cc\u03b7\u03bc\u03b1 \u03cc\u03c4\u03b1\u03bd \u03be\u03b5\u03ba\u03b1\u03b8\u03b1\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03b7 \u03b8\u03ad\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b1\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac, \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c0\u03b9\u03bf \u03b5\u03cd\u03ba\u03bf\u03bb\u03b7 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03b1 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1. \u0391\u03c5\u03c4\u03cc \u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b1 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c3\u03c4\u03bf e-commerce, \u03cc\u03c0\u03bf\u03c5 \u03bf \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc\u03c2 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b4\u03af\u03c0\u03bb\u03b1 \u03c3\u03bf\u03c5 \u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c7\u03c1\u03cc\u03bd\u03bf \u03ba\u03b1\u03b9 \u03b7 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1, \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b1, \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1, \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1.<\/p>\r\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"832\" src=\"https:\/\/twodots.gr\/wp-content\/uploads\/2026\/05\/branding-gia-eshop-heritage-consumer-brand-refresh-3x2-two-dots.webp\" alt=\"branding \u03b3\u03b9\u03b1 e-shop \u03bc\u03b5 \u03b1\u03bd\u03b1\u03bd\u03ad\u03c9\u03c3\u03b7 heritage brand \u03ba\u03b1\u03b9 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd\" class=\"wp-image-69759\" style=\"border-radius:12px;\" srcset=\"https:\/\/twodots.gr\/wp-content\/uploads\/2026\/05\/branding-gia-eshop-heritage-consumer-brand-refresh-3x2-two-dots.webp 1280w, https:\/\/twodots.gr\/wp-content\/uploads\/2026\/05\/branding-gia-eshop-heritage-consumer-brand-refresh-3x2-two-dots-300x195.webp 300w, https:\/\/twodots.gr\/wp-content\/uploads\/2026\/05\/branding-gia-eshop-heritage-consumer-brand-refresh-3x2-two-dots-1024x666.webp 1024w, https:\/\/twodots.gr\/wp-content\/uploads\/2026\/05\/branding-gia-eshop-heritage-consumer-brand-refresh-3x2-two-dots-768x499.webp 768w, https:\/\/twodots.gr\/wp-content\/uploads\/2026\/05\/branding-gia-eshop-heritage-consumer-brand-refresh-3x2-two-dots-18x12.webp 18w, https:\/\/twodots.gr\/wp-content\/uploads\/2026\/05\/branding-gia-eshop-heritage-consumer-brand-refresh-3x2-two-dots-600x390.webp 600w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption>Branding \u03b3\u03b9\u03b1 e-shop: \u03b8\u03b5\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c6\u03c9\u03c4\u03bf\u03c1\u03b5\u03b1\u03bb\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03b3\u03b9\u03b1 \u03b1\u03bd\u03b1\u03bd\u03ad\u03c9\u03c3\u03b7 heritage brand \u03ba\u03b1\u03b9 packaging design.<\/figcaption><\/figure>\n<h2 id=\"branding-poliseis-eshop\">\u0393\u03b9\u03b1\u03c4\u03af \u03c4\u03bf branding \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b1 \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b5\u03bd\u03cc\u03c2 e-shop<\/h2>\n<p>\u03a0\u03bf\u03bb\u03bb\u03bf\u03af \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b5\u03c2 e-shop \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03bf\u03c5\u03bd \u03c0\u03c1\u03ce\u03c4\u03b1 \u03c3\u03b5 performance marketing, SEO, \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd. \u038c\u03bb\u03b1 \u03b1\u03c5\u03c4\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b1, \u03b1\u03bb\u03bb\u03ac \u03c7\u03c9\u03c1\u03af\u03c2 \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc branding \u03c3\u03c5\u03c7\u03bd\u03ac \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03c3\u03b1\u03bd \u201c\u03b5\u03bd\u03bf\u03b9\u03ba\u03b9\u03b1\u03c3\u03bc\u03ad\u03bd\u03b7 \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae\u201d: \u03c6\u03ad\u03c1\u03bd\u03bf\u03c5\u03bd traffic, \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03c7\u03c4\u03af\u03b6\u03bf\u03c5\u03bd \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b1 \u03c0\u03c1\u03bf\u03c4\u03af\u03bc\u03b7\u03c3\u03b7. \u038c\u03c4\u03b1\u03bd \u03b4\u03cd\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c0\u03b1\u03c1\u03cc\u03bc\u03bf\u03b9\u03b1 \u03c4\u03b9\u03bc\u03ae, \u03c0\u03b1\u03c1\u03cc\u03bc\u03bf\u03b9\u03b1 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03cc\u03bc\u03bf\u03b9\u03bf \u03c7\u03c1\u03cc\u03bd\u03bf \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7\u03c2, \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03b5\u03b9 \u03b5\u03ba\u03b5\u03af\u03bd\u03bf \u03c0\u03bf\u03c5 \u03bc\u03bf\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c0\u03b9\u03bf \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03bf, \u03c0\u03b9\u03bf \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03bf \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03ba\u03bf\u03bd\u03c4\u03ac \u03c3\u03c4\u03b9\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03c4\u03bf\u03c5. \u0395\u03ba\u03b5\u03af \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b4\u03cd\u03bd\u03b1\u03bc\u03b7 \u03c4\u03bf\u03c5 brand strategy.<\/p>\n<p>\u03a3\u03b5 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf e-commerce branding, \u03b7 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c4\u03bf\u03c5 brand \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03c1\u03af\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03c3\u03b7\u03bc\u03b5\u03af\u03b1: \u03c4\u03bf click-through rate \u03c3\u03c4\u03b9\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b1 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ac \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1, \u03c4\u03bf conversion rate \u03c3\u03c4\u03b9\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03c0\u03b1\u03bd\u03b1\u03b3\u03bf\u03c1\u03ac\u03c2. \u039c\u03b9\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ae\u03c2 brand identity \u03b2\u03bf\u03b7\u03b8\u03ac \u03c4\u03bf\u03bd \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7, \u03b5\u03bd\u03ce \u03c4\u03bf \u03c3\u03c9\u03c3\u03c4\u03cc packaging design \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c3\u03b1\u03bd \u201c\u03c6\u03c5\u03c3\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03b5\u03b9\u03be\u03b7\u201d \u03c4\u03b7\u03c2 \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03cc\u03b8\u03b7\u03ba\u03b5 online. \u0391\u03bd \u03c4\u03bf \u03ba\u03bf\u03c5\u03c4\u03af, \u03b7 \u03b5\u03c4\u03b9\u03ba\u03ad\u03c4\u03b1, \u03c4\u03bf thank-you note \u03ba\u03b1\u03b9 \u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 unboxing \u03b4\u03b5\u03bd \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c4\u03bf\u03c5 site, \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03b1\u03b9\u03c3\u03b8\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1. \u0391\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03b1, \u03cc\u03c4\u03b1\u03bd \u03cc\u03bb\u03b1 \u03b5\u03c5\u03b8\u03c5\u03b3\u03c1\u03b1\u03bc\u03bc\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9, \u03b7 \u03bc\u03ac\u03c1\u03ba\u03b1 \u03b1\u03c0\u03bf\u03ba\u03c4\u03ac \u03bc\u03bd\u03ae\u03bc\u03b7.<\/p>\n<p>\u0397 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03c4\u03bf\u03c5 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03bf\u03cd \u03b5\u03bc\u03c0\u03bf\u03c1\u03af\u03bf\u03c5 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03b1\u03ba\u03cc\u03bc\u03b1 \u03c0\u03b9\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae. \u038c\u03c3\u03bf \u03bc\u03b5\u03b3\u03b1\u03bb\u03ce\u03bd\u03b5\u03b9 \u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac, \u03c4\u03cc\u03c3\u03bf \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03bf \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc\u03c2 \u03c4\u03c9\u03bd brands \u03c0\u03bf\u03c5 \u03b4\u03b9\u03b5\u03ba\u03b4\u03b9\u03ba\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae. \u03a3\u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03b5\u03ba\u03c4\u03b9\u03bc\u03ce\u03bc\u03b5\u03bd\u03b7 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03c9\u03bd \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03ce\u03bd e-commerce \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd, \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03bf \u03c0\u03bf\u03c5 \u03b5\u03be\u03b7\u03b3\u03b5\u03af \u03b3\u03b9\u03b1\u03c4\u03af \u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03bc\u03ad\u03c3\u03c9 branding \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03bb\u03ad\u03bf\u03bd \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c0\u03bb\u03b5\u03bf\u03bd\u03ad\u03ba\u03c4\u03b7\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u201cnice to have\u201d.<\/p>\n\n<style>\n.td-chart-pagksmies-lianiks-e-commerce-polseis {\n  max-width: 100%;\n  background: #FFFFFF;\n  border-radius: 12px;\n  box-shadow: 0 4px 20px rgba(3,6,51,0.08);\n  padding: 28px;\n  margin: 32px 0;\n  border: 1px solid #E5E5E5;\n  color: #030633;\n}\n.td-chart-pagksmies-lianiks-e-commerce-polseis * { box-sizing: border-box; transition: 0.2s ease; }\n.td-chart-pagksmies-lianiks-e-commerce-polseis-header h3 {\n  font-size: 22px;\n  font-weight: 700;\n  color: #030633;\n  letter-spacing: -0.01em;\n  margin: 0 0 6px 0;\n}\n.td-chart-pagksmies-lianiks-e-commerce-polseis-header p {\n  font-size: 14px;\n  font-weight: 400;\n  color: #555555;\n  margin: 0 0 24px 0;\n}\n@media (max-width: 768px) {\n  .td-chart-pagksmies-lianiks-e-commerce-polseis { padding: 22px; }\n}\n@media (max-width: 480px) {\n  .td-chart-pagksmies-lianiks-e-commerce-polseis { padding: 18px; }\n  .td-chart-pagksmies-lianiks-e-commerce-polseis-header h3 { font-size: 19px; }\n  .td-chart-pagksmies-lianiks-e-commerce-polseis-header p { font-size: 13px; }\n}\n.td-chart-pagksmies-lianiks-e-commerce-polseis-body svg {\n  width: 100%;\n  height: auto;\n  display: block;\n}\n.td-chart-pagksmies-lianiks-e-commerce-polseis-grid line {\n  stroke: #E5E5E5;\n  stroke-width: 1;\n  stroke-dasharray: 2 2;\n}\n.td-chart-pagksmies-lianiks-e-commerce-polseis-axis {\n  stroke: #E5E5E5;\n  stroke-width: 1;\n}\n.td-chart-pagksmies-lianiks-e-commerce-polseis-line {\n  stroke: #FCA311;\n  stroke-width: 3;\n  fill: none;\n}\n.td-chart-pagksmies-lianiks-e-commerce-polseis-points circle:hover { fill: #FCA311; }\n.td-chart-pagksmies-lianiks-e-commerce-polseis-labels text {\n  font-size: 12px;\n  fill: #555555;\n}\n<\/style>\n<div class=\"td-chart-pagksmies-lianiks-e-commerce-polseis\" role=\"img\" aria-label=\"\u0393\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1: \u03a0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03b5\u03c2 \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03ad\u03c2 e-commerce \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2\">\n  <div class=\"td-chart-pagksmies-lianiks-e-commerce-polseis-header\">\n    <h3>\u03a0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03b5\u03c2 \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03ad\u03c2 e-commerce \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2<\/h3>\n    <p>\u03a0\u03b7\u03b3\u03ae: eMarketer \/ Insider Intelligence, \u03b5\u03ba\u03c4\u03b9\u03bc\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03c9\u03bd retail ecommerce sales<\/p>\n  <\/div>\n  <div class=\"td-chart-pagksmies-lianiks-e-commerce-polseis-body\">\n    <svg viewBox=\"0 0 800 400\" role=\"img\" aria-label=\"\u03a0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03b5\u03c2 \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03ad\u03c2 e-commerce \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2\">\n      <title>\u03a0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03b5\u03c2 \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03ad\u03c2 e-commerce \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2<\/title>\n      <g class=\"td-chart-pagksmies-lianiks-e-commerce-polseis-grid\"><line x1=\"70\" y1=\"330.0\" x2=\"760\" y2=\"330.0\" \/><line x1=\"70\" y1=\"257.5\" x2=\"760\" y2=\"257.5\" \/><line x1=\"70\" y1=\"185.0\" x2=\"760\" y2=\"185.0\" \/><line x1=\"70\" y1=\"112.5\" x2=\"760\" y2=\"112.5\" \/><line x1=\"70\" y1=\"40.0\" x2=\"760\" y2=\"40.0\" \/><\/g>\n      <line class=\"td-chart-pagksmies-lianiks-e-commerce-polseis-axis\" x1=\"70\" y1=\"330\" x2=\"760\" y2=\"330\" \/>\n      <line class=\"td-chart-pagksmies-lianiks-e-commerce-polseis-axis\" x1=\"70\" y1=\"40\" x2=\"70\" y2=\"330\" \/>\n      <polyline class=\"td-chart-pagksmies-lianiks-e-commerce-polseis-line\" points=\"70.0,330.0 208.0,288.2 346.0,235.3 484.0,174.1 622.0,113.0 760.0,40.0\" \/>\n      <g class=\"td-chart-pagksmies-lianiks-e-commerce-polseis-points\"><circle cx=\"70.0\" cy=\"330.0\" r=\"5\" fill=\"#030633\" stroke=\"#FFFFFF\" stroke-width=\"2\"><title>2021: 4.938\u03c4\u03c1\u03b9\u03c3. \u03b4\u03bf\u03bb\u03ac\u03c1\u03b9\u03b1 \u0397\u03a0\u0391<\/title><\/circle><circle cx=\"208.0\" cy=\"288.2\" r=\"5\" fill=\"#030633\" stroke=\"#FFFFFF\" stroke-width=\"2\"><title>2022: 5.311\u03c4\u03c1\u03b9\u03c3. \u03b4\u03bf\u03bb\u03ac\u03c1\u03b9\u03b1 \u0397\u03a0\u0391<\/title><\/circle><circle cx=\"346.0\" cy=\"235.3\" r=\"5\" fill=\"#030633\" stroke=\"#FFFFFF\" stroke-width=\"2\"><title>2023: 5.784\u03c4\u03c1\u03b9\u03c3. \u03b4\u03bf\u03bb\u03ac\u03c1\u03b9\u03b1 \u0397\u03a0\u0391<\/title><\/circle><circle cx=\"484.0\" cy=\"174.1\" r=\"5\" fill=\"#030633\" stroke=\"#FFFFFF\" stroke-width=\"2\"><title>2024: 6.33\u03c4\u03c1\u03b9\u03c3. \u03b4\u03bf\u03bb\u03ac\u03c1\u03b9\u03b1 \u0397\u03a0\u0391<\/title><\/circle><circle cx=\"622.0\" cy=\"113.0\" r=\"5\" fill=\"#030633\" stroke=\"#FFFFFF\" stroke-width=\"2\"><title>2025: 6.876\u03c4\u03c1\u03b9\u03c3. \u03b4\u03bf\u03bb\u03ac\u03c1\u03b9\u03b1 \u0397\u03a0\u0391<\/title><\/circle><circle cx=\"760.0\" cy=\"40.0\" r=\"5\" fill=\"#030633\" stroke=\"#FFFFFF\" stroke-width=\"2\"><title>2026: 7.528\u03c4\u03c1\u03b9\u03c3. \u03b4\u03bf\u03bb\u03ac\u03c1\u03b9\u03b1 \u0397\u03a0\u0391<\/title><\/circle><\/g>\n      <g class=\"td-chart-pagksmies-lianiks-e-commerce-polseis-labels\"><text x=\"70.0\" y=\"362\" text-anchor=\"middle\">2021<\/text><text x=\"208.0\" y=\"362\" text-anchor=\"middle\">2022<\/text><text x=\"346.0\" y=\"362\" text-anchor=\"middle\">2023<\/text><text x=\"484.0\" y=\"362\" text-anchor=\"middle\">2024<\/text><text x=\"622.0\" y=\"362\" text-anchor=\"middle\">2025<\/text><text x=\"760.0\" y=\"362\" text-anchor=\"middle\">2026<\/text><text x=\"58\" y=\"334.0\" text-anchor=\"end\">4.938\u03c4\u03c1\u03b9\u03c3. \u03b4\u03bf\u03bb\u03ac\u03c1\u03b9\u03b1 \u0397\u03a0\u0391<\/text><text x=\"58\" y=\"261.5\" text-anchor=\"end\">5.5855\u03c4\u03c1\u03b9\u03c3. \u03b4\u03bf\u03bb\u03ac\u03c1\u03b9\u03b1 \u0397\u03a0\u0391<\/text><text x=\"58\" y=\"189.0\" text-anchor=\"end\">6.233\u03c4\u03c1\u03b9\u03c3. \u03b4\u03bf\u03bb\u03ac\u03c1\u03b9\u03b1 \u0397\u03a0\u0391<\/text><text x=\"58\" y=\"116.5\" text-anchor=\"end\">6.8805\u03c4\u03c1\u03b9\u03c3. \u03b4\u03bf\u03bb\u03ac\u03c1\u03b9\u03b1 \u0397\u03a0\u0391<\/text><text x=\"58\" y=\"44.0\" text-anchor=\"end\">7.528\u03c4\u03c1\u03b9\u03c3. \u03b4\u03bf\u03bb\u03ac\u03c1\u03b9\u03b1 \u0397\u03a0\u0391<\/text><\/g>\n    <\/svg>\n  <\/div>\n<\/div>\n\n<p>\u039c\u03ad\u03c3\u03b1 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd, \u03c4\u03bf branding \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c3\u03b1\u03bd \u03c6\u03af\u03bb\u03c4\u03c1\u03bf \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae\u03c2. \u0394\u03b5\u03bd \u03b1\u03c1\u03ba\u03b5\u03af \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9\u03c2 \u03c9\u03c1\u03b1\u03af\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd. \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03be\u03b7\u03b3\u03b5\u03af\u03c2 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac \u03c4\u03b9 \u03b1\u03bd\u03c4\u03b9\u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b5\u03cd\u03b5\u03b9, \u03c3\u03b5 \u03c0\u03bf\u03b9\u03bf\u03bd \u03b1\u03c0\u03b5\u03c5\u03b8\u03cd\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bd\u03b9\u03ce\u03c3\u03b5\u03b9 \u03b1\u03c3\u03c6\u03b1\u03bb\u03ae\u03c2 \u03bc\u03b1\u03b6\u03af \u03c3\u03bf\u03c5. \u0391\u03c5\u03c4\u03cc \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03c4\u03b7\u03c2 Dabur: \u03ad\u03bd\u03b1 \u03b9\u03c3\u03c4\u03bf\u03c1\u03b9\u03ba\u03cc brand \u03b4\u03b5\u03bd \u03c0\u03ad\u03c4\u03b1\u03be\u03b5 \u03c4\u03b7\u03bd \u03ba\u03bb\u03b7\u03c1\u03bf\u03bd\u03bf\u03bc\u03b9\u03ac \u03c4\u03bf\u03c5, \u03b1\u03bb\u03bb\u03ac \u03c4\u03b7\u03bd \u03bf\u03c1\u03b3\u03ac\u03bd\u03c9\u03c3\u03b5 \u03bc\u03b5 \u03c0\u03b9\u03bf \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf \u03c4\u03c1\u03cc\u03c0\u03bf \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03cc \u03c3\u03b5 \u03bd\u03ad\u03b5\u03c2 \u03b3\u03b5\u03bd\u03b9\u03ad\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"832\" src=\"https:\/\/twodots.gr\/wp-content\/uploads\/2026\/05\/branding-gia-eshop-ecommerce-trust-packaging-3x2-two-dots.webp\" alt=\"branding \u03b3\u03b9\u03b1 e-shop \u03bc\u03b5 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03c3\u03c4\u03bf \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03b5\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf\" class=\"wp-image-69760\" style=\"border-radius:12px;\" srcset=\"https:\/\/twodots.gr\/wp-content\/uploads\/2026\/05\/branding-gia-eshop-ecommerce-trust-packaging-3x2-two-dots.webp 1280w, https:\/\/twodots.gr\/wp-content\/uploads\/2026\/05\/branding-gia-eshop-ecommerce-trust-packaging-3x2-two-dots-300x195.webp 300w, https:\/\/twodots.gr\/wp-content\/uploads\/2026\/05\/branding-gia-eshop-ecommerce-trust-packaging-3x2-two-dots-1024x666.webp 1024w, https:\/\/twodots.gr\/wp-content\/uploads\/2026\/05\/branding-gia-eshop-ecommerce-trust-packaging-3x2-two-dots-768x499.webp 768w, https:\/\/twodots.gr\/wp-content\/uploads\/2026\/05\/branding-gia-eshop-ecommerce-trust-packaging-3x2-two-dots-18x12.webp 18w, https:\/\/twodots.gr\/wp-content\/uploads\/2026\/05\/branding-gia-eshop-ecommerce-trust-packaging-3x2-two-dots-600x390.webp 600w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><figcaption>Branding \u03b3\u03b9\u03b1 e-shop: \u03b8\u03b5\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c6\u03c9\u03c4\u03bf\u03c1\u03b5\u03b1\u03bb\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03b3\u03b9\u03b1 e-commerce \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7, \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1 \u03ba\u03b1\u03b9 conversion.<\/figcaption><\/figure>\n<h2 id=\"dedomena-empistosyni-checkout\">\u03a4\u03b9 \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b3\u03b9\u03b1 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7, \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7 \u03ba\u03b1\u03bb\u03b1\u03b8\u03b9\u03bf\u03cd<\/h2>\n<p>\u0397 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b9\u03bf \u03c5\u03c0\u03bf\u03c4\u03b9\u03bc\u03b7\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b5\u03bd\u03cc\u03c2 e-shop. \u03a4\u03bf Baymard Institute, \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03bb\u03cd\u03b5\u03b9 \u03c3\u03c5\u03c3\u03c4\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c4\u03bf checkout usability, \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03bf \u03bc\u03ad\u03c3\u03bf\u03c2 \u03cc\u03c1\u03bf\u03c2 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2 \u03ba\u03b1\u03bb\u03b1\u03b8\u03b9\u03bf\u03cd \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c2, \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 \u03c3\u03c4\u03bf 70%. \u039f\u03b9 \u03bb\u03cc\u03b3\u03bf\u03b9 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03bf\u03af, \u03cc\u03c0\u03c9\u03c2 \u03c4\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c6\u03bf\u03c1\u03b9\u03ba\u03ac \u03ae \u03b7 \u03c5\u03c0\u03bf\u03c7\u03c1\u03b5\u03c9\u03c4\u03b9\u03ba\u03ae \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd. \u03a0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03b8\u03ad\u03bc\u03b1\u03c4\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bb\u03b7\u03c0\u03c4\u03ae\u03c2 \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1\u03c2, \u03cc\u03c0\u03c9\u03c2 \u03b7 \u03b1\u03bc\u03c6\u03b9\u03b2\u03bf\u03bb\u03af\u03b1 \u03c4\u03bf\u03c5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03b1\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03b5\u03c5\u03c4\u03b5\u03af \u03c4\u03bf site \u03bc\u03b5 \u03c4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c4\u03b7\u03c2 \u03ba\u03ac\u03c1\u03c4\u03b1\u03c2 \u03c4\u03bf\u03c5. \u039c\u03b5 \u03ac\u03bb\u03bb\u03b1 \u03bb\u03cc\u03b3\u03b9\u03b1, \u03c4\u03bf brand trust \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b1 \u03c4\u03bf \u03c4\u03b1\u03bc\u03b5\u03af\u03bf.<\/p>\n<p>\u038c\u03c0\u03c9\u03c2 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1, \u03bf\u03b9 \u03ba\u03c5\u03c1\u03b9\u03cc\u03c4\u03b5\u03c1\u03bf\u03b9 \u03bb\u03cc\u03b3\u03bf\u03b9 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2 \u03ba\u03b1\u03bb\u03b1\u03b8\u03b9\u03bf\u03cd \u03c3\u03c5\u03bd\u03b4\u03ad\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03ba\u03cc\u03c3\u03c4\u03b7, \u03b5\u03bc\u03c0\u03cc\u03b4\u03b9\u03b1 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1\u03bd e-commerce owner, \u03b1\u03c5\u03c4\u03cc \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf rebranding \u03ae \u03c4\u03bf brand refresh \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf homepage. \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c6\u03c4\u03ac\u03bd\u03b5\u03b9 \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c4\u03b1 shipping messages, \u03c4\u03b1 trust badges, \u03c4\u03b7\u03bd \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ce\u03bd, \u03c4\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 checkout \u03ba\u03b1\u03b9 \u03c4\u03bf tone of voice \u03c4\u03c9\u03bd transactional emails.<\/p>\n\n<style>\n.td-chart-krioi-lgoi-egkatleipsis-kalathio {\n  max-width: 100%;\n  background: #FFFFFF;\n  border-radius: 12px;\n  box-shadow: 0 4px 20px rgba(3,6,51,0.08);\n  padding: 28px;\n  margin: 32px 0;\n  border: 1px solid #E5E5E5;\n  color: #030633;\n}\n.td-chart-krioi-lgoi-egkatleipsis-kalathio * { box-sizing: border-box; transition: 0.2s ease; }\n.td-chart-krioi-lgoi-egkatleipsis-kalathio-header h3 {\n  font-size: 22px;\n  font-weight: 700;\n  color: #030633;\n  letter-spacing: -0.01em;\n  margin: 0 0 6px 0;\n}\n.td-chart-krioi-lgoi-egkatleipsis-kalathio-header p {\n  font-size: 14px;\n  font-weight: 400;\n  color: #555555;\n  margin: 0 0 24px 0;\n}\n@media (max-width: 768px) {\n  .td-chart-krioi-lgoi-egkatleipsis-kalathio { padding: 22px; }\n}\n@media (max-width: 480px) {\n  .td-chart-krioi-lgoi-egkatleipsis-kalathio { padding: 18px; }\n  .td-chart-krioi-lgoi-egkatleipsis-kalathio-header h3 { font-size: 19px; }\n  .td-chart-krioi-lgoi-egkatleipsis-kalathio-header p { font-size: 13px; }\n}\n.td-chart-krioi-lgoi-egkatleipsis-kalathio-row {\n  display: flex;\n  align-items: center;\n  gap: 16px;\n  padding: 12px;\n  border-radius: 8px;\n}\n.td-chart-krioi-lgoi-egkatleipsis-kalathio-row:hover { background: #FFF8EE; }\n.td-chart-krioi-lgoi-egkatleipsis-kalathio-row-label {\n  width: 30%;\n  font-size: 14px;\n  font-weight: 600;\n  color: #030633;\n}\n.td-chart-krioi-lgoi-egkatleipsis-kalathio-track {\n  width: 55%;\n  height: 12px;\n  background: #E5E5E5;\n  border-radius: 6px;\n  overflow: hidden;\n}\n.td-chart-krioi-lgoi-egkatleipsis-kalathio-fill {\n  height: 12px;\n  background: #FCA311;\n  border-radius: 6px;\n  transition: width 0.6s ease;\n}\n.td-chart-krioi-lgoi-egkatleipsis-kalathio-row-value {\n  width: 15%;\n  font-size: 14px;\n  font-weight: 700;\n  color: #030633;\n  text-align: right;\n}\n.td-chart-krioi-lgoi-egkatleipsis-kalathio-fill-0 { width: 100.0%; }\n.td-chart-krioi-lgoi-egkatleipsis-kalathio-fill-1 { width: 54.17%; }\n.td-chart-krioi-lgoi-egkatleipsis-kalathio-fill-2 { width: 52.08%; }\n.td-chart-krioi-lgoi-egkatleipsis-kalathio-fill-3 { width: 47.92%; }\n.td-chart-krioi-lgoi-egkatleipsis-kalathio-fill-4 { width: 45.83%; }\n.td-chart-krioi-lgoi-egkatleipsis-kalathio-fill-5 { width: 43.75%; }\n.td-chart-krioi-lgoi-egkatleipsis-kalathio-fill-6 { width: 37.5%; }\n.td-chart-krioi-lgoi-egkatleipsis-kalathio-fill-7 { width: 35.42%; }\n.td-chart-krioi-lgoi-egkatleipsis-kalathio-fill-8 { width: 27.08%; }\n@media (max-width: 768px) {\n  .td-chart-krioi-lgoi-egkatleipsis-kalathio-row { gap: 10px; }\n  .td-chart-krioi-lgoi-egkatleipsis-kalathio-row-label { width: 38%; }\n  .td-chart-krioi-lgoi-egkatleipsis-kalathio-track { width: 45%; }\n  .td-chart-krioi-lgoi-egkatleipsis-kalathio-row-value { width: 17%; }\n}\n@media (max-width: 480px) {\n  .td-chart-krioi-lgoi-egkatleipsis-kalathio-row { flex-wrap: wrap; }\n  .td-chart-krioi-lgoi-egkatleipsis-kalathio-row-label, .td-chart-krioi-lgoi-egkatleipsis-kalathio-row-value { width: auto; }\n  .td-chart-krioi-lgoi-egkatleipsis-kalathio-track { width: 100%; order: 3; }\n}\n<\/style>\n<div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio\" role=\"img\" aria-label=\"\u0393\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1: \u039a\u03cd\u03c1\u03b9\u03bf\u03b9 \u03bb\u03cc\u03b3\u03bf\u03b9 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2 \u03ba\u03b1\u03bb\u03b1\u03b8\u03b9\u03bf\u03cd\">\n  <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-header\">\n    <h3>\u039a\u03cd\u03c1\u03b9\u03bf\u03b9 \u03bb\u03cc\u03b3\u03bf\u03b9 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2 \u03ba\u03b1\u03bb\u03b1\u03b8\u03b9\u03bf\u03cd<\/h3>\n    <p>\u03a0\u03b7\u03b3\u03ae: Baymard Institute, Cart Abandonment Research<\/p>\n  <\/div>\n  <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-body\">\n    <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row\">\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row-label\">\u03a0\u03bf\u03bb\u03cd \u03c5\u03c8\u03b7\u03bb\u03ac \u03ad\u03be\u03c4\u03c1\u03b1 \u03ba\u03cc\u03c3\u03c4\u03b7<\/div>\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-track\">\n        <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-fill td-chart-krioi-lgoi-egkatleipsis-kalathio-fill-0\" role=\"meter\" aria-valuenow=\"48\" aria-valuemin=\"0\" aria-valuemax=\"48\"><\/div>\n      <\/div>\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row-value\">48%<\/div>\n    <\/div>\n    <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row\">\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row-label\">\u03a5\u03c0\u03bf\u03c7\u03c1\u03b5\u03c9\u03c4\u03b9\u03ba\u03ae \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd<\/div>\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-track\">\n        <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-fill td-chart-krioi-lgoi-egkatleipsis-kalathio-fill-1\" role=\"meter\" aria-valuenow=\"26\" aria-valuemin=\"0\" aria-valuemax=\"48\"><\/div>\n      <\/div>\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row-value\">26%<\/div>\n    <\/div>\n    <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row\">\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row-label\">\u0388\u03bb\u03bb\u03b5\u03b9\u03c8\u03b7 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03c1\u03c4\u03b1<\/div>\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-track\">\n        <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-fill td-chart-krioi-lgoi-egkatleipsis-kalathio-fill-2\" role=\"meter\" aria-valuenow=\"25\" aria-valuemin=\"0\" aria-valuemax=\"48\"><\/div>\n      <\/div>\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row-value\">25%<\/div>\n    <\/div>\n    <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row\">\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row-label\">\u0391\u03c1\u03b3\u03ae \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7<\/div>\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-track\">\n        <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-fill td-chart-krioi-lgoi-egkatleipsis-kalathio-fill-3\" role=\"meter\" aria-valuenow=\"23\" aria-valuemin=\"0\" aria-valuemax=\"48\"><\/div>\n      <\/div>\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row-value\">23%<\/div>\n    <\/div>\n    <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row\">\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row-label\">\u03a0\u03bf\u03bb\u03cd \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf checkout<\/div>\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-track\">\n        <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-fill td-chart-krioi-lgoi-egkatleipsis-kalathio-fill-4\" role=\"meter\" aria-valuenow=\"22\" aria-valuemin=\"0\" aria-valuemax=\"48\"><\/div>\n      <\/div>\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row-value\">22%<\/div>\n    <\/div>\n    <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row\">\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row-label\">\u039c\u03b7 \u03bf\u03c1\u03b1\u03c4\u03cc \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03cc \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2<\/div>\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-track\">\n        <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-fill td-chart-krioi-lgoi-egkatleipsis-kalathio-fill-5\" role=\"meter\" aria-valuenow=\"21\" aria-valuemin=\"0\" aria-valuemax=\"48\"><\/div>\n      <\/div>\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row-value\">21%<\/div>\n    <\/div>\n    <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row\">\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row-label\">\u039c\u03b7 \u03b9\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03b9\u03b7\u03c4\u03b9\u03ba\u03ae \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ce\u03bd<\/div>\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-track\">\n        <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-fill td-chart-krioi-lgoi-egkatleipsis-kalathio-fill-6\" role=\"meter\" aria-valuenow=\"18\" aria-valuemin=\"0\" aria-valuemax=\"48\"><\/div>\n      <\/div>\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row-value\">18%<\/div>\n    <\/div>\n    <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row\">\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row-label\">\u03a3\u03c6\u03ac\u03bb\u03bc\u03b1\u03c4\u03b1 \u03c3\u03c4\u03bf site<\/div>\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-track\">\n        <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-fill td-chart-krioi-lgoi-egkatleipsis-kalathio-fill-7\" role=\"meter\" aria-valuenow=\"17\" aria-valuemin=\"0\" aria-valuemax=\"48\"><\/div>\n      <\/div>\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row-value\">17%<\/div>\n    <\/div>\n    <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row\">\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row-label\">\u039b\u03af\u03b3\u03bf\u03b9 \u03c4\u03c1\u03cc\u03c0\u03bf\u03b9 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae\u03c2<\/div>\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-track\">\n        <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-fill td-chart-krioi-lgoi-egkatleipsis-kalathio-fill-8\" role=\"meter\" aria-valuenow=\"13\" aria-valuemin=\"0\" aria-valuemax=\"48\"><\/div>\n      <\/div>\n      <div class=\"td-chart-krioi-lgoi-egkatleipsis-kalathio-row-value\">13%<\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n<p>\u03a4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c4\u03b7\u03c2 McKinsey \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1. \u039f\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5\u03bd \u03b1\u03c0\u03cc \u03c4\u03b1 brands \u03bd\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bd, \u03bd\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03bc\u03b9\u03bb\u03bf\u03cd\u03bd \u03bc\u03b5 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c3\u03c4\u03bf \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03c4\u03bf\u03c5\u03c2. \u0391\u03c5\u03c4\u03cc \u03b4\u03b5\u03bd \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03bd\u03b1 \u03b2\u03ac\u03b6\u03b5\u03b9\u03c2 \u03c4\u03bf \u03bc\u03b9\u03ba\u03c1\u03cc \u03cc\u03bd\u03bf\u03bc\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03c3\u03b5 \u03ad\u03bd\u03b1 email. \u03a3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03b1\u03c1\u03c7\u03b9\u03c4\u03b5\u03ba\u03c4\u03bf\u03bd\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03c3\u03c9\u03c3\u03c4\u03ae \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7, \u03c3\u03c5\u03bd\u03b5\u03c0\u03ad\u03c2 \u03cd\u03c6\u03bf\u03c2, \u03c0\u03c1\u03bf\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03c0\u03bf\u03c5 \u03b2\u03b3\u03ac\u03b6\u03bf\u03c5\u03bd \u03bd\u03cc\u03b7\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c0\u03bf\u03c5 \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bc\u03c6\u03b9\u03b2\u03bf\u03bb\u03af\u03b1 \u03c0\u03c1\u03b9\u03bd \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac.<\/p>\n\n<style>\n.td-chart-i-axa-tis-prosopopoisis-stin-agorastik-symperifor {\n  max-width: 100%;\n  background: #FFFFFF;\n  border-radius: 12px;\n  box-shadow: 0 4px 20px rgba(3,6,51,0.08);\n  padding: 28px;\n  margin: 32px 0;\n  border: 1px solid #E5E5E5;\n  color: #030633;\n}\n.td-chart-i-axa-tis-prosopopoisis-stin-agorastik-symperifor * { box-sizing: border-box; transition: 0.2s ease; }\n.td-chart-i-axa-tis-prosopopoisis-stin-agorastik-symperifor-header h3 {\n  font-size: 22px;\n  font-weight: 700;\n  color: #030633;\n  letter-spacing: -0.01em;\n  margin: 0 0 6px 0;\n}\n.td-chart-i-axa-tis-prosopopoisis-stin-agorastik-symperifor-header p {\n  font-size: 14px;\n  font-weight: 400;\n  color: #555555;\n  margin: 0 0 24px 0;\n}\n@media (max-width: 768px) {\n  .td-chart-i-axa-tis-prosopopoisis-stin-agorastik-symperifor { padding: 22px; }\n}\n@media (max-width: 480px) {\n  .td-chart-i-axa-tis-prosopopoisis-stin-agorastik-symperifor { padding: 18px; }\n  .td-chart-i-axa-tis-prosopopoisis-stin-agorastik-symperifor-header h3 { font-size: 19px; }\n  .td-chart-i-axa-tis-prosopopoisis-stin-agorastik-symperifor-header p { font-size: 13px; }\n}\n.td-chart-i-axa-tis-prosopopoisis-stin-agorastik-symperifor-bar-body {\n  min-height: 290px;\n  display: flex;\n  align-items: flex-end;\n  gap: 18px;\n  border-bottom: 2px solid #030633;\n  padding: 18px 8px 0;\n}\n.td-chart-i-axa-tis-prosopopoisis-stin-agorastik-symperifor-bar-item {\n  flex: 1;\n  min-width: 74px;\n  height: 250px;\n  display: flex;\n  flex-direction: column;\n  align-items: center;\n  justify-content: flex-end;\n  gap: 8px;\n}\n.td-chart-i-axa-tis-prosopopoisis-stin-agorastik-symperifor-value {\n  font-size: 14px;\n  font-weight: 600;\n  color: #030633;\n}\n.td-chart-i-axa-tis-prosopopoisis-stin-agorastik-symperifor-bar {\n  width: 48px;\n  max-height: 220px;\n  border-radius: 8px 8px 0 0;\n}\n.td-chart-i-axa-tis-prosopopoisis-stin-agorastik-symperifor-bar:hover { background: #030633; }\n.td-chart-i-axa-tis-prosopopoisis-stin-agorastik-symperifor-label {\n  min-height: 38px;\n  font-size: 13px;\n  color: #555555;\n  text-align: center;\n}\n.td-chart-i-axa-tis-prosopopoisis-stin-agorastik-symperifor-bar-0 { height: 100.0%; background: #FCA311; }\n.td-chart-i-axa-tis-prosopopoisis-stin-agorastik-symperifor-bar-1 { height: 97.44%; background: #030633; }\n.td-chart-i-axa-tis-prosopopoisis-stin-agorastik-symperifor-bar-2 { height: 91.03%; background: #FED7AA; }\n@media (max-width: 768px) {\n  .td-chart-i-axa-tis-prosopopoisis-stin-agorastik-symperifor-bar-body { gap: 10px; overflow-x: auto; }\n  .td-chart-i-axa-tis-prosopopoisis-stin-agorastik-symperifor-bar-item { min-width: 68px; }\n}\n@media (max-width: 480px) {\n  .td-chart-i-axa-tis-prosopopoisis-stin-agorastik-symperifor-bar { width: 36px; }\n  .td-chart-i-axa-tis-prosopopoisis-stin-agorastik-symperifor-label { font-size: 12px; }\n}\n<\/style>\n<div class=\"td-chart-i-axa-tis-prosopopoisis-stin-agorastik-symperifor\" role=\"img\" aria-label=\"\u0393\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1: \u0397 \u03b1\u03be\u03af\u03b1 \u03c4\u03b7\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac\">\n  <div class=\"td-chart-i-axa-tis-prosopopoisis-stin-agorastik-symperifor-header\">\n    <h3>\u0397 \u03b1\u03be\u03af\u03b1 \u03c4\u03b7\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac<\/h3>\n    <p>\u03a0\u03b7\u03b3\u03ae: McKinsey &amp; Company, Next in Personalization 2021<\/p>\n  <\/div>\n  <div class=\"td-chart-i-axa-tis-prosopopoisis-stin-agorastik-symperifor-body td-chart-i-axa-tis-prosopopoisis-stin-agorastik-symperifor-bar-body\">\n    <div class=\"td-chart-i-axa-tis-prosopopoisis-stin-agorastik-symperifor-bar-item\">\n      <div class=\"td-chart-i-axa-tis-prosopopoisis-stin-agorastik-symperifor-value\">78%<\/div>\n      <div class=\"td-chart-i-axa-tis-prosopopoisis-stin-agorastik-symperifor-bar td-chart-i-axa-tis-prosopopoisis-stin-agorastik-symperifor-bar-0\" role=\"meter\" aria-valuenow=\"78\" aria-valuemin=\"0\" aria-valuemax=\"78\"><\/div>\n      <div class=\"td-chart-i-axa-tis-prosopopoisis-stin-agorastik-symperifor-label\">\u03a0\u03b9\u03bf \u03c0\u03b9\u03b8\u03b1\u03bd\u03ae \u03b5\u03c0\u03b1\u03bd\u03b1\u03b3\u03bf\u03c1\u03ac<\/div>\n    <\/div>\n    <div class=\"td-chart-i-axa-tis-prosopopoisis-stin-agorastik-symperifor-bar-item\">\n      <div class=\"td-chart-i-axa-tis-prosopopoisis-stin-agorastik-symperifor-value\">76%<\/div>\n      <div class=\"td-chart-i-axa-tis-prosopopoisis-stin-agorastik-symperifor-bar td-chart-i-axa-tis-prosopopoisis-stin-agorastik-symperifor-bar-1\" role=\"meter\" aria-valuenow=\"76\" aria-valuemin=\"0\" aria-valuemax=\"78\"><\/div>\n      <div class=\"td-chart-i-axa-tis-prosopopoisis-stin-agorastik-symperifor-label\">\u03a0\u03b1\u03c1\u03cc\u03c4\u03c1\u03c5\u03bd\u03c3\u03b7 \u03b5\u03be\u03ad\u03c4\u03b1\u03c3\u03b7\u03c2 brand<\/div>\n    <\/div>\n    <div class=\"td-chart-i-axa-tis-prosopopoisis-stin-agorastik-symperifor-bar-item\">\n      <div class=\"td-chart-i-axa-tis-prosopopoisis-stin-agorastik-symperifor-value\">71%<\/div>\n      <div class=\"td-chart-i-axa-tis-prosopopoisis-stin-agorastik-symperifor-bar td-chart-i-axa-tis-prosopopoisis-stin-agorastik-symperifor-bar-2\" role=\"meter\" aria-valuenow=\"71\" aria-valuemin=\"0\" aria-valuemax=\"78\"><\/div>\n      <div class=\"td-chart-i-axa-tis-prosopopoisis-stin-agorastik-symperifor-label\">\u0391\u03bd\u03b1\u03bc\u03bf\u03bd\u03ae \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2<\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n<p>\u03a3\u03b5 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf, \u03b7 customer experience \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03be\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03ae \u03b1\u03c0\u03cc \u03c4\u03bf branding. \u0395\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03c4\u03bf\u03c5 branding \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1. \u0391\u03bd \u03c4\u03bf brand \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c4\u03b1\u03b9 \u03c6\u03c5\u03c3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b1\u03bb\u03bb\u03ac \u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b3\u03b5\u03bc\u03ac\u03c4\u03b7 \u03b1\u03c3\u03b1\u03c6\u03b5\u03af\u03c2 \u03b9\u03c3\u03c7\u03c5\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2, \u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c7\u03b1\u03bb\u03ac\u03b5\u03b9. \u0391\u03bd \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c4\u03b1\u03b9 premium \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b1\u03bb\u03bb\u03ac \u03bf\u03b9 \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c7\u03b1\u03bc\u03b7\u03bb\u03ae\u03c2 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7\u03c2, \u03c4\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03b1\u03ba\u03c5\u03c1\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9. \u0391\u03bd \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c4\u03b1\u03b9 \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1, \u03b1\u03bb\u03bb\u03ac \u03c4\u03bf checkout \u03ad\u03c7\u03b5\u03b9 \u03c0\u03bf\u03bb\u03bb\u03ac \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1, \u03b7 \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7 \u03b4\u03b5\u03bd \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03b9\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9. \u03a4\u03bf brand consistency \u03b5\u03af\u03bd\u03b1\u03b9, \u03c4\u03b5\u03bb\u03b9\u03ba\u03ac, \u03b7 \u03b1\u03c0\u03cc\u03c3\u03c4\u03b1\u03c3\u03b7 \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03bb\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03b2\u03b9\u03ce\u03bd\u03b5\u03b9 \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2.<\/p>\n<h2>Step-by-Step \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b3\u03b9\u03b1 brand refresh \u03c3\u03b5 e-shop<\/h2>\n<p>\u0388\u03bd\u03b1 \u03c3\u03c9\u03c3\u03c4\u03cc brand refresh \u03be\u03b5\u03ba\u03b9\u03bd\u03ac \u03b1\u03c0\u03cc \u03c4\u03b7 \u03b4\u03b9\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf design. \u03a0\u03c1\u03ce\u03c4\u03bf \u03b2\u03ae\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf brand audit. \u03a3\u03c5\u03b3\u03ba\u03ad\u03bd\u03c4\u03c1\u03c9\u03c3\u03b5 \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03b5\u03c0\u03b1\u03c6\u03ae\u03c2: logo, \u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03b1, product pages, email templates, packaging, social posts, ads, banners, marketplace listings, invoices, return forms \u03ba\u03b1\u03b9 customer support scripts. \u03a3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b5 \u03b1\u03bd \u03cc\u03bb\u03b1 \u03bb\u03ad\u03bd\u03b5 \u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1. \u0391\u03bd \u03c4\u03bf site \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 premium, \u03b1\u03bb\u03bb\u03ac \u03c4\u03b1 emails \u03bc\u03bf\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03c0\u03c1\u03cc\u03c7\u03b5\u03b9\u03c1\u03b1, \u03ad\u03c7\u03b5\u03b9\u03c2 \u03ba\u03b5\u03bd\u03cc \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1\u03c2. \u0391\u03bd \u03bf\u03b9 \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b5\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03b1\u03bb\u03bb\u03ac\u03b6\u03bf\u03c5\u03bd \u03cd\u03c6\u03bf\u03c2 \u03b1\u03bd\u03ac \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1, \u03ad\u03c7\u03b5\u03b9\u03c2 \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 visual identity. \u0391\u03bd \u03bf\u03b9 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03b1\u03c6\u03ad\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bb\u03bb\u03ac \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c3\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b8\u03bf\u03b4\u03ae\u03b3\u03b7\u03c3\u03b7, \u03ad\u03c7\u03b5\u03b9\u03c2 \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 product storytelling.<\/p>\n<p>\u0394\u03b5\u03cd\u03c4\u03b5\u03c1\u03bf \u03b2\u03ae\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7. \u039c\u03af\u03bb\u03b7\u03c3\u03b5 \u03bc\u03b5 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03b3\u03cc\u03c1\u03b1\u03c3\u03b1\u03bd, \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ad\u03bb\u03b5\u03b9\u03c8\u03b1\u03bd \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03ad\u03bb\u03b5\u03be\u03b1\u03bd \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03ae. \u03a1\u03ce\u03c4\u03b7\u03c3\u03b5 \u03c4\u03b9 \u03ba\u03b1\u03c4\u03ac\u03bb\u03b1\u03b2\u03b1\u03bd \u03b3\u03b9\u03b1 \u03c4\u03bf brand, \u03c4\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03ad\u03ba\u03b1\u03bd\u03b5 \u03bd\u03b1 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03b5\u03c5\u03c4\u03bf\u03cd\u03bd \u03ae \u03bd\u03b1 \u03b4\u03b9\u03c3\u03c4\u03ac\u03c3\u03bf\u03c5\u03bd, \u03c0\u03bf\u03b9\u03b1 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b1 \u03ad\u03bb\u03b5\u03b9\u03c0\u03b5 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03ad\u03bc\u03b5\u03b9\u03bd\u03b5. \u03a4\u03b1 analytics \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03c4\u03b9 \u03c3\u03c5\u03bd\u03ad\u03b2\u03b7, \u03b1\u03bb\u03bb\u03ac \u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03b5\u03be\u03b7\u03b3\u03bf\u03cd\u03bd \u03b3\u03b9\u03b1\u03c4\u03af \u03c3\u03c5\u03bd\u03ad\u03b2\u03b7. \u03a3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03b1\u03be\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03be\u03b5\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 reviews, customer support tickets \u03ba\u03b1\u03b9 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b1 social media. \u03a3\u03c5\u03c7\u03bd\u03ac, \u03b5\u03ba\u03b5\u03af \u03ba\u03c1\u03cd\u03b2\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7.<\/p>\n<p>\u03a4\u03c1\u03af\u03c4\u03bf \u03b2\u03ae\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b4\u03b9\u03b1\u03bc\u03cc\u03c1\u03c6\u03c9\u03c3\u03b7 brand strategy. \u038c\u03c1\u03b9\u03c3\u03b5 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b1 positioning, \u03ba\u03bf\u03b9\u03bd\u03cc, \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7, \u03b1\u03be\u03af\u03b5\u03c2, \u03bb\u03cc\u03b3\u03bf\u03c5\u03c2 \u03bd\u03b1 \u03c0\u03b9\u03c3\u03c4\u03ad\u03c8\u03b5\u03b9 \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03c2 \u03ba\u03b1\u03b9 brand personality. \u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03ac\u03bb\u03bb\u03bf \u03cd\u03c6\u03bf\u03c2 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ad\u03bd\u03b1 e-shop \u03bc\u03b5 clean beauty \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03ac\u03bb\u03bb\u03bf \u03ad\u03bd\u03b1 \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03ac\u03bb\u03bb\u03bf \u03ad\u03bd\u03b1 brand \u03bc\u03b5 \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ac \u03c4\u03c1\u03cc\u03c6\u03b9\u03bc\u03b1. \u03a4\u03bf case \u03c4\u03b7\u03c2 Dabur \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03cc\u03c4\u03b1\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03ba\u03bb\u03b7\u03c1\u03bf\u03bd\u03bf\u03bc\u03b9\u03ac, \u03b4\u03b5\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03c4\u03b7\u03bd \u03ba\u03c1\u03cd\u03c8\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9\u03c2 \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf\u03c2. \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03c4\u03b7 \u03bc\u03b5\u03c4\u03b1\u03c6\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae, \u03c3\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ae \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1.<\/p>\n<p>\u03a4\u03ad\u03c4\u03b1\u03c1\u03c4\u03bf \u03b2\u03ae\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2. \u0395\u03b4\u03ce \u03bc\u03c0\u03b1\u03af\u03bd\u03bf\u03c5\u03bd logo, typography, \u03c7\u03c1\u03c9\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c0\u03b1\u03bb\u03ad\u03c4\u03b1, \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03cc \u03cd\u03c6\u03bf\u03c2, \u03b5\u03b9\u03ba\u03bf\u03bd\u03bf\u03b3\u03c1\u03ac\u03c6\u03b7\u03c3\u03b7, \u03b5\u03b9\u03ba\u03bf\u03bd\u03af\u03b4\u03b9\u03b1, packaging design \u03ba\u03b1\u03b9 UI \u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2. \u0397 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ac \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03b5 \u03b1\u03c0\u03bb\u03cc design \u03ba\u03b1\u03b9 \u03bf\u03c1\u03b3\u03b1\u03bd\u03c9\u03bc\u03ad\u03bd\u03bf branding \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03bf \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c9\u03c2 \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1. \u0394\u03b5\u03bd \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03b6\u03b5\u03b9\u03c2 \u03ba\u03ac\u03b8\u03b5 \u03c6\u03bf\u03c1\u03ac \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03ae \u03c0\u03ce\u03c2 \u03b8\u03b1 \u03bc\u03bf\u03b9\u03ac\u03b6\u03b5\u03b9 \u03ad\u03bd\u03b1 banner \u03ae \u03bc\u03b9\u03b1 product card. \u0388\u03c7\u03b5\u03b9\u03c2 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03bf\u03c5\u03bd \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1, \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1.<\/p>\n<p>\u03a0\u03ad\u03bc\u03c0\u03c4\u03bf \u03b2\u03ae\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03c3\u03c4\u03bf conversion journey. \u039e\u03b5\u03ba\u03af\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03cc \u03b1\u03bd\u03c4\u03af\u03ba\u03c4\u03c5\u03c0\u03bf: homepage, category pages, product pages, cart, checkout, post-purchase emails \u03ba\u03b1\u03b9 packaging. \u0391\u03bd \u03c4\u03bf brand \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03b1\u03bd\u03b1\u03bd\u03ad\u03c9\u03c3\u03b7, \u03b7 <a href=\"https:\/\/twodots.gr\/kataskevi-istoselidon\/\">\u03ba\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03ae \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd<\/a> \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03c4\u03bf\u03c5\u03c2 \u03af\u03b4\u03b9\u03bf\u03c5\u03c2 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2. \u0388\u03bb\u03b5\u03b3\u03be\u03b5 \u03b1\u03bd \u03bf\u03b9 \u03c4\u03af\u03c4\u03bb\u03bf\u03b9 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b7\u03c4\u03bf\u03af, \u03b1\u03bd \u03bf\u03b9 \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b5\u03c2 \u03b1\u03c0\u03b1\u03bd\u03c4\u03bf\u03cd\u03bd \u03c3\u03c4\u03b9\u03c2 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2, \u03b1\u03bd \u03c4\u03b1 benefits \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ac \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac, \u03b1\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd trust signals \u03ba\u03bf\u03bd\u03c4\u03ac \u03c3\u03c4\u03bf CTA \u03ba\u03b1\u03b9 \u03b1\u03bd \u03bf\u03b9 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ce\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ad\u03c2. \u03a3\u03b5 \u03ad\u03c1\u03b3\u03b1 <a href=\"https:\/\/twodots.gr\/kataskevi-eshop\/\">\u03ba\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03ae\u03c2 e-shop<\/a>, \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b1\u03b6\u03af \u03bc\u03b5 \u03c4\u03bf UX \u03ba\u03b1\u03b9 \u03c4\u03bf brand system. \u03a4\u03bf conversion rate \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b1\u03bd \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03b1\u03b2\u03b5\u03b2\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1.<\/p>\n<p>\u0388\u03ba\u03c4\u03bf \u03b2\u03ae\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf rollout. \u039c\u03b7\u03bd \u03b1\u03bb\u03bb\u03ac\u03be\u03b5\u03b9\u03c2 \u03c4\u03b1 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03c7\u03c9\u03c1\u03af\u03c2 \u03c3\u03c7\u03ad\u03b4\u03b9\u03bf. \u0395\u03bd\u03b7\u03bc\u03ad\u03c1\u03c9\u03c3\u03b5 \u03c4\u03b7\u03bd \u03bf\u03bc\u03ac\u03b4\u03b1, \u03c0\u03c1\u03bf\u03b5\u03c4\u03bf\u03af\u03bc\u03b1\u03c3\u03b5 templates, \u03b4\u03b7\u03bc\u03b9\u03bf\u03cd\u03c1\u03b3\u03b7\u03c3\u03b5 brand guidelines \u03ba\u03b1\u03b9 \u03ba\u03ac\u03bd\u03b5 \u03c3\u03c4\u03b1\u03b4\u03b9\u03b1\u03ba\u03ae \u03bc\u03b5\u03c4\u03ac\u03b2\u03b1\u03c3\u03b7 \u03c3\u03c4\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1. \u0391\u03bd \u03ad\u03c7\u03b5\u03b9\u03c2 loyal \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2, \u03b5\u03be\u03ae\u03b3\u03b7\u03c3\u03b5 \u03c4\u03b7\u03bd \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03bc\u03b5 \u03b5\u03b9\u03bb\u03b9\u03ba\u03c1\u03af\u03bd\u03b5\u03b9\u03b1. \u0388\u03bd\u03b1 \u03ba\u03b1\u03bb\u03cc brand refresh \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03c1\u03c9\u03c4\u03b9\u03ad\u03c4\u03b1\u03b9 \u201c\u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03af\u03b4\u03b9\u03b1 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1;\u201d, \u03b1\u03bb\u03bb\u03ac \u03bd\u03b1 \u03bd\u03b9\u03ce\u03b8\u03b5\u03b9 \u201c\u03b7 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03be\u03ad\u03c1\u03c9 \u03ad\u03b3\u03b9\u03bd\u03b5 \u03c0\u03b9\u03bf \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae, \u03c0\u03b9\u03bf \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b5\u03cd\u03ba\u03bf\u03bb\u03b7 \u03c3\u03c4\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7\u201d.<\/p>\n<h3 id=\"product-pages-packaging-omnichannel\">\u03a0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ad\u03c2 \u03c3\u03b5 product pages, packaging \u03ba\u03b1\u03b9 omnichannel \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1<\/h3>\n<p>\u0397 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 e-shop \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd. \u0395\u03ba\u03b5\u03af \u03c4\u03bf branding \u03c3\u03c5\u03bd\u03b1\u03bd\u03c4\u03ac \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7. \u039c\u03b9\u03b1 \u03ba\u03b1\u03bb\u03ae product page \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ac \u03c3\u03b5 \u03c4\u03ad\u03c3\u03c3\u03b5\u03c1\u03b9\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2: \u03c4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9, \u03b3\u03b9\u03b1\u03c4\u03af \u03bc\u03b5 \u03b1\u03c6\u03bf\u03c1\u03ac, \u03b3\u03b9\u03b1\u03c4\u03af \u03bd\u03b1 \u03c4\u03bf \u03c0\u03b9\u03c3\u03c4\u03ad\u03c8\u03c9 \u03ba\u03b1\u03b9 \u03c4\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03c9 \u03bc\u03b5\u03c4\u03ac. \u0397 brand identity \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03b9 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c4\u03b9\u03c2 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2, \u03cc\u03c7\u03b9 \u03bd\u03b1 \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03ba\u03bf\u03c3\u03bc\u03b5\u03af. \u0393\u03b9\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 FMCG branding, \u03cc\u03c0\u03c9\u03c2 \u03c3\u03c4\u03b7\u03bd \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 Dabur, \u03b7 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1 \u03c0\u03b1\u03af\u03b6\u03b5\u03b9 \u03c4\u03b5\u03c1\u03ac\u03c3\u03c4\u03b9\u03bf \u03c1\u03cc\u03bb\u03bf \u03b3\u03b9\u03b1\u03c4\u03af \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03b9\u03c3\u03c4\u03b5\u03af \u03c4\u03cc\u03c3\u03bf \u03c3\u03b5 \u03c6\u03c5\u03c3\u03b9\u03ba\u03cc \u03c1\u03ac\u03c6\u03b9 \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03ba\u03ac\u03c1\u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2. \u0391\u03c5\u03c4\u03cc \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf packaging \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c5\u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03c4\u03bf \u03c3\u03b5 \u03bc\u03b9\u03ba\u03c1\u03cc \u03bc\u03ad\u03b3\u03b5\u03b8\u03bf\u03c2, \u03bd\u03b1 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c4\u03bf \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc benefit \u03c7\u03c9\u03c1\u03af\u03c2 \u03bf\u03c0\u03c4\u03b9\u03ba\u03cc \u03b8\u03cc\u03c1\u03c5\u03b2\u03bf.<\/p>\n<p>\u03a3\u03c4\u03b7\u03bd omnichannel presence, \u03b7 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03c0\u03b9\u03bf \u03b1\u03c0\u03b1\u03b9\u03c4\u03b7\u03c4\u03b9\u03ba\u03ae. \u03a4\u03bf \u03af\u03b4\u03b9\u03bf brand \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 Skroutz, Google Ads, TikTok, newsletter, \u03c6\u03c5\u03c3\u03b9\u03ba\u03cc \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1, \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae\u03c2 \u03ba\u03b1\u03b9 customer support. \u0391\u03bd \u03ba\u03ac\u03b8\u03b5 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03ad\u03c7\u03b5\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc \u03cd\u03c6\u03bf\u03c2, \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03b4\u03b5\u03bd \u03c7\u03c4\u03af\u03b6\u03b5\u03b9 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ae \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1. \u0391\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03b1, \u03cc\u03c4\u03b1\u03bd \u03b7 \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1, \u03c4\u03b1 visuals \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03c5\u03c0\u03bf\u03c3\u03c7\u03ad\u03c3\u03b5\u03b9\u03c2 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03bf\u03c5\u03bd \u03c3\u03c5\u03bd\u03b5\u03c0\u03b5\u03af\u03c2, \u03c4\u03bf brand \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03b1 \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ac\u03c3\u03b9\u03bc\u03bf \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1\u03bd \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03ae \u03bc\u03b5 \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7 \u03c4\u03b9\u03bc\u03ae.<\/p>\n<p>\u0397 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf\u03c2 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03cc\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b1\u03c2. \u0397 PwC \u03ad\u03c7\u03b5\u03b9 \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c8\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf 73% \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03b8\u03b5\u03c9\u03c1\u03b5\u03af \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b1 \u03c3\u03c4\u03b9\u03c2 \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2, \u03b5\u03bd\u03ce \u03c4\u03bf 32% \u03b4\u03b7\u03bb\u03ce\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b8\u03b1 \u03b1\u03c0\u03bf\u03bc\u03b1\u03ba\u03c1\u03c5\u03bd\u03cc\u03c4\u03b1\u03bd \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 brand \u03c0\u03bf\u03c5 \u03b1\u03b3\u03b1\u03c0\u03ac \u03bc\u03b5\u03c4\u03ac \u03b1\u03c0\u03cc \u03bc\u03af\u03b1 \u03ba\u03b1\u03ba\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1. \u03a4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03bf\u03b9 \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03ad\u03c1\u03b5\u03b9\u03b5\u03c2 \u03c4\u03bf\u03c5 brand experience, \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1 \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c5\u03b3\u03ad\u03bd\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c5\u03ba\u03bf\u03bb\u03af\u03b1, \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03b5\u03c5\u03c4\u03b5\u03c1\u03b5\u03cd\u03bf\u03c5\u03c3\u03b5\u03c2.<\/p>\n\n<style>\n.td-chart-i-epdrasi-tis-empeiras-stin-epilog-brand {\n  max-width: 100%;\n  background: #FFFFFF;\n  border-radius: 12px;\n  box-shadow: 0 4px 20px rgba(3,6,51,0.08);\n  padding: 28px;\n  margin: 32px 0;\n  border: 1px solid #E5E5E5;\n  color: #030633;\n}\n.td-chart-i-epdrasi-tis-empeiras-stin-epilog-brand * { box-sizing: border-box; transition: 0.2s ease; }\n.td-chart-i-epdrasi-tis-empeiras-stin-epilog-brand-header h3 {\n  font-size: 22px;\n  font-weight: 700;\n  color: #030633;\n  letter-spacing: -0.01em;\n  margin: 0 0 6px 0;\n}\n.td-chart-i-epdrasi-tis-empeiras-stin-epilog-brand-header p {\n  font-size: 14px;\n  font-weight: 400;\n  color: #555555;\n  margin: 0 0 24px 0;\n}\n@media (max-width: 768px) {\n  .td-chart-i-epdrasi-tis-empeiras-stin-epilog-brand { padding: 22px; }\n}\n@media (max-width: 480px) {\n  .td-chart-i-epdrasi-tis-empeiras-stin-epilog-brand { padding: 18px; }\n  .td-chart-i-epdrasi-tis-empeiras-stin-epilog-brand-header h3 { font-size: 19px; }\n  .td-chart-i-epdrasi-tis-empeiras-stin-epilog-brand-header p { font-size: 13px; }\n}\n.td-chart-i-epdrasi-tis-empeiras-stin-epilog-brand-bar-body {\n  min-height: 290px;\n  display: flex;\n  align-items: flex-end;\n  gap: 18px;\n  border-bottom: 2px solid #030633;\n  padding: 18px 8px 0;\n}\n.td-chart-i-epdrasi-tis-empeiras-stin-epilog-brand-bar-item {\n  flex: 1;\n  min-width: 74px;\n  height: 250px;\n  display: flex;\n  flex-direction: column;\n  align-items: center;\n  justify-content: flex-end;\n  gap: 8px;\n}\n.td-chart-i-epdrasi-tis-empeiras-stin-epilog-brand-value {\n  font-size: 14px;\n  font-weight: 600;\n  color: #030633;\n}\n.td-chart-i-epdrasi-tis-empeiras-stin-epilog-brand-bar {\n  width: 48px;\n  max-height: 220px;\n  border-radius: 8px 8px 0 0;\n}\n.td-chart-i-epdrasi-tis-empeiras-stin-epilog-brand-bar:hover { background: #030633; }\n.td-chart-i-epdrasi-tis-empeiras-stin-epilog-brand-label {\n  min-height: 38px;\n  font-size: 13px;\n  color: #555555;\n  text-align: center;\n}\n.td-chart-i-epdrasi-tis-empeiras-stin-epilog-brand-bar-0 { height: 100.0%; background: #FCA311; }\n.td-chart-i-epdrasi-tis-empeiras-stin-epilog-brand-bar-1 { height: 43.84%; background: #030633; }\n@media (max-width: 768px) {\n  .td-chart-i-epdrasi-tis-empeiras-stin-epilog-brand-bar-body { gap: 10px; overflow-x: auto; }\n  .td-chart-i-epdrasi-tis-empeiras-stin-epilog-brand-bar-item { min-width: 68px; }\n}\n@media (max-width: 480px) {\n  .td-chart-i-epdrasi-tis-empeiras-stin-epilog-brand-bar { width: 36px; }\n  .td-chart-i-epdrasi-tis-empeiras-stin-epilog-brand-label { font-size: 12px; }\n}\n<\/style>\n<div class=\"td-chart-i-epdrasi-tis-empeiras-stin-epilog-brand\" role=\"img\" aria-label=\"\u0393\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1: \u0397 \u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae brand\">\n  <div class=\"td-chart-i-epdrasi-tis-empeiras-stin-epilog-brand-header\">\n    <h3>\u0397 \u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae brand<\/h3>\n    <p>\u03a0\u03b7\u03b3\u03ae: PwC, Future of Customer Experience Survey<\/p>\n  <\/div>\n  <div class=\"td-chart-i-epdrasi-tis-empeiras-stin-epilog-brand-body td-chart-i-epdrasi-tis-empeiras-stin-epilog-brand-bar-body\">\n    <div class=\"td-chart-i-epdrasi-tis-empeiras-stin-epilog-brand-bar-item\">\n      <div class=\"td-chart-i-epdrasi-tis-empeiras-stin-epilog-brand-value\">73%<\/div>\n      <div class=\"td-chart-i-epdrasi-tis-empeiras-stin-epilog-brand-bar td-chart-i-epdrasi-tis-empeiras-stin-epilog-brand-bar-0\" role=\"meter\" aria-valuenow=\"73\" aria-valuemin=\"0\" aria-valuemax=\"73\"><\/div>\n      <div class=\"td-chart-i-epdrasi-tis-empeiras-stin-epilog-brand-label\">\u0397 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac<\/div>\n    <\/div>\n    <div class=\"td-chart-i-epdrasi-tis-empeiras-stin-epilog-brand-bar-item\">\n      <div class=\"td-chart-i-epdrasi-tis-empeiras-stin-epilog-brand-value\">32%<\/div>\n      <div class=\"td-chart-i-epdrasi-tis-empeiras-stin-epilog-brand-bar td-chart-i-epdrasi-tis-empeiras-stin-epilog-brand-bar-1\" role=\"meter\" aria-valuenow=\"32\" aria-valuemin=\"0\" aria-valuemax=\"73\"><\/div>\n      <div class=\"td-chart-i-epdrasi-tis-empeiras-stin-epilog-brand-label\">\u0391\u03c0\u03bf\u03c7\u03ce\u03c1\u03b7\u03c3\u03b7 \u03bc\u03b5\u03c4\u03ac \u03b1\u03c0\u03cc \u03bc\u03af\u03b1 \u03ba\u03b1\u03ba\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1<\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n<h2 id=\"metriseis-epitychias-rebranding\">\u039c\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1\u03c2 \u03bc\u03b5\u03c4\u03ac \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 rebranding<\/h2>\n<p>\u03a4\u03bf branding \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b1\u03bb\u03bb\u03ac \u03b7 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03b9\u03ad\u03c4\u03b1\u03b9. \u03a0\u03c1\u03b9\u03bd \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ad\u03bd\u03b1 rebranding \u03ae brand refresh, \u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03b5 baseline \u03b3\u03b9\u03b1 branded searches, direct traffic, conversion rate, add-to-cart rate, checkout completion, repeat purchase rate, email click-through rate, \u03bc\u03ad\u03c3\u03b7 \u03b1\u03be\u03af\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1\u03c2, \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ad\u03c2 \u03ba\u03b1\u03b9 NPS. \u039c\u03b5\u03c4\u03ac \u03c4\u03b7\u03bd \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae, \u03bc\u03b7\u03bd \u03c0\u03b5\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03b2\u03b3\u03ac\u03bb\u03b5\u03b9\u03c2 \u03c3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1 \u03c3\u03b5 \u03bc\u03af\u03b1 \u03b5\u03b2\u03b4\u03bf\u03bc\u03ac\u03b4\u03b1. \u03a0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b5 \u03c4\u03b9\u03c2 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 60 \u03ad\u03c9\u03c2 90 \u03b7\u03bc\u03ad\u03c1\u03b5\u03c2, \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c5\u03c0\u03cc\u03c8\u03b7 seasonality, \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03c4\u03b9\u03bc\u03ce\u03bd.<\/p>\n<p>\u0399\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b7 \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b1 \u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03ac \u03c3\u03b7\u03bc\u03ac\u03b4\u03b9\u03b1. \u0391\u03c5\u03be\u03ae\u03b8\u03b7\u03ba\u03b1\u03bd \u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03bf\u03cd\u03bd \u03c4\u03bf brand name; \u039c\u03b5\u03b9\u03ce\u03b8\u03b7\u03ba\u03b1\u03bd \u03bf\u03b9 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2; \u0392\u03b5\u03bb\u03c4\u03b9\u03ce\u03b8\u03b7\u03ba\u03b1\u03bd \u03c4\u03b1 reviews \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7, \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1 \u03ae \u03b5\u03c5\u03ba\u03bf\u03bb\u03af\u03b1 \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2; \u0388\u03b3\u03b9\u03bd\u03b1\u03bd \u03c0\u03b9\u03bf \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c4\u03b1 email flows \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03c4\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc; \u0391\u03c5\u03c4\u03ac \u03c4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03b1\u03bd \u03c4\u03bf branding \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c9\u03c2 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1, \u03b1\u03bb\u03bb\u03ac \u03c9\u03c2 \u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03c3\u03bc\u03cc\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7\u03c2.<\/p>\n<p>\u03a4\u03bf \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03c4\u03b7\u03c2 Dabur \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd\u03c4\u03b9\u03bc\u03bf \u03b3\u03b9\u03b1\u03c4\u03af \u03c5\u03c0\u03b5\u03bd\u03b8\u03c5\u03bc\u03af\u03b6\u03b5\u03b9 \u03ba\u03ac\u03c4\u03b9 \u03b1\u03c0\u03bb\u03cc: \u03bf\u03b9 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c2 \u03bc\u03b5 \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1 \u03b4\u03b5\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03c0\u03b1\u03bb\u03b9\u03ad\u03c2, \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03bd\u03ad\u03b5\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c2 \u03b4\u03b5\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03b1\u03c0\u03c1\u03cc\u03c3\u03c9\u03c0\u03b5\u03c2. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 e-shop, \u03c4\u03bf \u03b6\u03b7\u03c4\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03c7\u03c4\u03af\u03c3\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03c4\u03ad\u03c7\u03b5\u03b9 \u03c3\u03b5 \u03c0\u03bf\u03bb\u03bb\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1, \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae \u03c3\u03b5 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03c3\u03b5 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2. \u03a4\u03bf branding \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c5\u03c0\u03bf\u03b4\u03bf\u03bc\u03ae \u03c0\u03bf\u03c5 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7, \u03ba\u03ac\u03b8\u03b5 product page \u03ba\u03b1\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03bd\u03b1 \u03b4\u03bf\u03c5\u03bb\u03b5\u03cd\u03b5\u03b9 \u03c0\u03b9\u03bf \u03c3\u03c5\u03bd\u03c4\u03bf\u03bd\u03b9\u03c3\u03bc\u03ad\u03bd\u03b1. \u038c\u03c4\u03b1\u03bd \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ac, \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03b9\u03bf \u03b9\u03c3\u03c7\u03c5\u03c1\u03ac \u03c0\u03b5\u03c1\u03b9\u03bf\u03c5\u03c3\u03b9\u03b1\u03ba\u03ac \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.designweek.co.uk\/london-agency-bluemarlin-refreshes-heritage-brand-dabur\/\" target=\"_blank\" rel=\"noopener\">Design Week: London agency bluemarlin refreshes heritage brand Dabur<\/a><\/p>\n<p><a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noopener\">Baymard Institute: Cart Abandonment Rate Statistics<\/a><\/p>\n<p><a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\" target=\"_blank\" rel=\"noopener\">McKinsey &#038; Company: The value of getting personalization right<\/a><\/p>\n<p><a href=\"https:\/\/www.pwc.com\/us\/en\/services\/consulting\/library\/consumer-intelligence-series\/future-of-customer-experience.html\" target=\"_blank\" rel=\"noopener\">PwC: Future of Customer Experience Survey<\/a><\/p>\n<p><a href=\"https:\/\/www.emarketer.com\/\" target=\"_blank\" rel=\"noopener\">eMarketer \/ Insider Intelligence: Worldwide retail ecommerce sales forecasts<\/a><\/p>\n\n\n<style>\n.td-faq {\n  margin: 32px 0;\n  border: 1px solid #E5E5E5;\n  border-radius: 12px;\n  background: #FFFFFF;\n  box-shadow: 0 4px 20px rgba(3,6,51,0.08);\n  overflow: hidden;\n}\n.td-faq .td-faq-item {\n  border-bottom: 1px solid #E5E5E5;\n}\n.td-faq .td-faq-item:last-child { border-bottom: 0; }\n.td-faq .td-faq-title {\n  display: flex;\n  justify-content: space-between;\n  align-items: center;\n  gap: 16px;\n  padding: 18px 20px;\n  background: #030633;\n  color: #FCA311;\n  font-weight: 700;\n  cursor: pointer;\n  list-style: none;\n}\n.td-faq .td-faq-title::-webkit-details-marker { display: none; }\n.td-faq .td-faq-title:hover { background: #555555; }\n.td-faq .td-faq-icon {\n  width: 14px;\n  height: 14px;\n  position: relative;\n  flex: 0 0 14px;\n}\n.td-faq .td-faq-icon::before,\n.td-faq .td-faq-icon::after {\n  content: \"\";\n  position: absolute;\n  left: 0;\n  top: 6px;\n  width: 14px;\n  height: 2px;\n  border-radius: 2px;\n  background: #FCA311;\n}\n.td-faq .td-faq-icon::after { transform: rotate(90deg); }\n.td-faq details[open] .td-faq-icon::after { transform: rotate(0); }\n.td-faq .td-faq-content {\n  padding: 18px 20px;\n  background: #FFFFFF;\n  border-top: 1px solid #FED7AA;\n}\n.td-faq .td-faq-content p {\n  margin: 0;\n  color: #555555;\n}\n@media (max-width: 480px) {\n  .td-faq .td-faq-title,\n  .td-faq .td-faq-content {\n    padding: 15px 16px;\n  }\n}\n<\/style>\n<div class=\"wp-block-greenshift-blocks-accordion gs-accordion td-faq\" id=\"gspb_accordion-id-td-faq-69686\">\n  <details class=\"td-faq-item gs-accordion-item\" id=\"faq-1\" open>\n    <summary class=\"td-faq-title gs-accordion-item__title\">\n      <span>\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf rebranding \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 e-commerce;<\/span>\n      <span class=\"td-faq-icon\" aria-hidden=\"true\"><\/span>\n    <\/summary>\n    <div class=\"td-faq-content gs-accordion-item__content\">\n      <p>\u03a4\u03bf rebranding \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03b1\u03bd\u03b1\u03bd\u03ad\u03c9\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03bc\u03b9\u03b1\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b1\u03c2 \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03b5\u03bb\u03ba\u03c5\u03c3\u03c4\u03b9\u03ba\u03ae. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 e-commerce, \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03b3\u03b9\u03b1\u03c4\u03af \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03bf conversion rate \u03ba\u03b1\u03b9 \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd.<\/p>\n    <\/div>\n  <\/details>\n  <details class=\"td-faq-item gs-accordion-item\" id=\"faq-2\">\n    <summary class=\"td-faq-title gs-accordion-item__title\">\n      <span>\u03a0\u03ce\u03c2 \u03c4\u03bf branding \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03ad\u03bd\u03b1 e-shop;<\/span>\n      <span class=\"td-faq-icon\" aria-hidden=\"true\"><\/span>\n    <\/summary>\n    <div class=\"td-faq-content gs-accordion-item__content\">\n      <p>\u03a4\u03bf branding \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b1\u03c5\u03be\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf click-through rate \u03ba\u03b1\u03b9 \u03c4\u03bf conversion rate, \u03b5\u03bd\u03ce \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03c0\u03b1\u03bd\u03b1\u03b3\u03bf\u03c1\u03ac\u03c2. \u0388\u03bd\u03b1 \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc brand \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c4\u03af\u03bc\u03b7\u03c3\u03b7 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2, \u03ba\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c0\u03b9\u03bf \u03b5\u03cd\u03ba\u03bf\u03bb\u03b7.<\/p>\n    <\/div>\n  <\/details>\n  <details class=\"td-faq-item gs-accordion-item\" id=\"faq-3\">\n    <summary class=\"td-faq-title gs-accordion-item__title\">\n      <span>\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03bf brand refresh;<\/span>\n      <span class=\"td-faq-icon\" aria-hidden=\"true\"><\/span>\n    <\/summary>\n    <div class=\"td-faq-content gs-accordion-item__content\">\n      <p>\u03a4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03bf brand audit, \u03c4\u03b7\u03bd \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7, \u03c4\u03b7 \u03b4\u03b9\u03b1\u03bc\u03cc\u03c1\u03c6\u03c9\u03c3\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2, \u03c4\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2, \u03c4\u03b7\u03bd \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03c3\u03c4\u03bf conversion journey \u03ba\u03b1\u03b9 \u03c4\u03bf rollout. \u039a\u03ac\u03b8\u03b5 \u03b2\u03ae\u03bc\u03b1 \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03b5\u03b9 \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bd\u03af\u03c3\u03c7\u03c5\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c4\u03bf\u03c5 brand.<\/p>\n    <\/div>\n  <\/details>\n  <details class=\"td-faq-item gs-accordion-item\" id=\"faq-4\">\n    <summary class=\"td-faq-title gs-accordion-item__title\">\n      <span>\u03a0\u03ce\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03c4\u03bf packaging design \u03bd\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03c3\u03b5\u03b9 \u03c4\u03bf branding \u03c3\u03b5 \u03ad\u03bd\u03b1 e-commerce;<\/span>\n      <span class=\"td-faq-icon\" aria-hidden=\"true\"><\/span>\n    <\/summary>\n    <div class=\"td-faq-content gs-accordion-item__content\">\n      <p>\u03a4\u03bf packaging design \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c9\u03c2 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03b5\u03b9\u03be\u03b7 \u03c4\u03b7\u03c2 \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 brand \u03ba\u03b1\u03b9 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1. \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c5\u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03c4\u03bf, \u03bd\u03b1 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c4\u03bf \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc benefit \u03c7\u03c9\u03c1\u03af\u03c2 \u03bf\u03c0\u03c4\u03b9\u03ba\u03cc \u03b8\u03cc\u03c1\u03c5\u03b2\u03bf.<\/p>\n    <\/div>\n  <\/details>\n  <details class=\"td-faq-item gs-accordion-item\" id=\"faq-5\">\n    <summary class=\"td-faq-title gs-accordion-item__title\">\n      <span>\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03c0\u03bb\u03b5\u03bf\u03bd\u03b5\u03ba\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03bc\u03b9\u03b1\u03c2 \u03c3\u03c5\u03bd\u03b5\u03c0\u03bf\u03cd\u03c2 omnichannel \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 brand;<\/span>\n      <span class=\"td-faq-icon\" aria-hidden=\"true\"><\/span>\n    <\/summary>\n    <div class=\"td-faq-content gs-accordion-item__content\">\n      <p>\u039c\u03b9\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ae\u03c2 omnichannel \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7, \u03ba\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf brand \u03c0\u03b9\u03bf \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03b1 \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ac\u03c3\u03b9\u03bc\u03bf. \u0397 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03c3\u03c4\u03b7 \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1, \u03c4\u03b1 visuals \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c5\u03c0\u03bf\u03c3\u03c7\u03ad\u03c3\u03b5\u03b9\u03c2 \u03b5\u03be\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03b6\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ae \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c3\u03b5 \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1.<\/p>\n    <\/div>\n  <\/details>\n  <details class=\"td-faq-item gs-accordion-item\" id=\"faq-6\">\n    <summary class=\"td-faq-title gs-accordion-item__title\">\n      <span>\u03a0\u03bf\u03b9\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03c1\u03cc\u03bb\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03c3\u03c4\u03bf e-commerce branding;<\/span>\n      <span class=\"td-faq-icon\" aria-hidden=\"true\"><\/span>\n    <\/summary>\n    <div class=\"td-faq-content gs-accordion-item__content\">\n      <p>\u0397 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b8\u03bf\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c3\u03c4\u03bf e-commerce branding, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b1 \u03c4\u03b9\u03c2 \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2. \u039c\u03b9\u03b1 \u03b8\u03b5\u03c4\u03b9\u03ba\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c6\u03bf\u03c3\u03af\u03c9\u03c3\u03b7, \u03b5\u03bd\u03ce \u03bc\u03b9\u03b1 \u03ba\u03b1\u03ba\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bf\u03b4\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c3\u03b5 \u03b1\u03c0\u03bf\u03bc\u03ac\u03ba\u03c1\u03c5\u03bd\u03c3\u03b7 \u03b1\u03c0\u03cc \u03c4\u03bf brand.<\/p>\n    <\/div>\n  <\/details>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Branding for e-shops: how Dabur&#039;s brand refresh shows steps towards trust, better conversion and a more consistent customer experience.<\/p>","protected":false},"author":1,"featured_media":69685,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[202],"tags":[6791,7437,7216,3596,7438,6804,3546,7427,6806],"class_list":["post-69686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-brand-identity","tag-brand-refresh","tag-brand-strategy","tag-branding","tag-branding-gia-e-shop","tag-conversion-rate","tag-e-commerce-2","tag-packaging-design","tag-rebranding"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/69686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/comments?post=69686"}],"version-history":[{"count":0,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/69686\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media\/69685"}],"wp:attachment":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media?parent=69686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/categories?post=69686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/tags?post=69686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}