{"id":69766,"date":"2026-05-13T00:30:29","date_gmt":"2026-05-12T21:30:29","guid":{"rendered":"https:\/\/twodots.gr\/?p=69766"},"modified":"2026-05-14T13:43:25","modified_gmt":"2026-05-14T10:43:25","slug":"lexis-kleidia-seo","status":"publish","type":"post","link":"https:\/\/twodots.gr\/en\/lexeis-kleidia-seo\/","title":{"rendered":"What are keywords and why are they important for SEO?"},"content":{"rendered":"<div class=\"twodots-toc\" style=\"border:1px solid #E5E5E5;border-left:6px solid #FCA311;background:#f9fafb;padding:14px 14px 10px;margin:18px 0;border-radius:10px;\">\n<div style=\"margin:0 0 10px;color:#030633;font-weight:700;font-size:18px;\">\u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03b1<\/div>\n<ul style=\"margin:0;padding-left:18px;list-style:disc;\">\n<li style=\"margin:6px 0 6px 0px;\"><a href=\"#\u03c4\u03b9-\u03b5\u03af\u03bd\u03b1\u03b9-\u03bf\u03b9-\u03bb\u03ad\u03be\u03b5\u03b9\u03c2-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac-\u03ba\u03b1\u03b9-\u03c0\u03ce\u03c2-\u03b4\u03b9\u03b1\u03b2\u03ac\u03b6\u03bf\u03c5\u03bd-\u03c4\u03b7\u03bd-\u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7-\u03b1\u03b3\u03bf\u03c1\u03ac\u03c2\" style=\"color:#030633;text-decoration:none;\">\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u00ab\u03b4\u03b9\u03b1\u03b2\u03ac\u03b6\u03bf\u03c5\u03bd\u00bb \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2<\/a><\/li>\n<li style=\"margin:6px 0 6px 0px;\"><a href=\"#\u03b3\u03b9\u03b1\u03c4\u03af-\u03bf\u03b9-\u03bb\u03ad\u03be\u03b5\u03b9\u03c2-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac-\u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03b6\u03bf\u03c5\u03bd-\u03c4\u03b7\u03bd-\u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03bf\u03c1\u03af\u03b1-\u03b5\u03bd\u03cc\u03c2-e-shop\" style=\"color:#030633;text-decoration:none;\">\u0393\u03b9\u03b1\u03c4\u03af \u03bf\u03b9 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03bf\u03c1\u03af\u03b1 \u03b5\u03bd\u03cc\u03c2 e-shop<\/a><\/li>\n<li style=\"margin:6px 0 6px 0px;\"><a href=\"#\u03c4\u03cd\u03c0\u03bf\u03b9-keywords-\u03c0\u03bf\u03c5-\u03c0\u03c1\u03ad\u03c0\u03b5\u03b9-\u03bd\u03b1-\u03c7\u03b1\u03c1\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03ae\u03c3\u03b5\u03b9-\u03ba\u03ac\u03b8\u03b5-\u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc-\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1\" style=\"color:#030633;text-decoration:none;\">\u03a4\u03cd\u03c0\u03bf\u03b9 keywords \u03c0\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c7\u03b1\u03c1\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03ae\u03c3\u03b5\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1<\/a><\/li>\n<li style=\"margin:6px 0 6px 0px;\"><a href=\"#step-by-step-\u03bf\u03b4\u03b7\u03b3\u03cc\u03c2-keyword-research-\u03b3\u03b9\u03b1-e-shop\" style=\"color:#030633;text-decoration:none;\">Step-by-Step \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 keyword research \u03b3\u03b9\u03b1 e-shop<\/a><\/li>\n<li style=\"margin:6px 0 6px 0px;\"><a href=\"#\u03c0\u03ce\u03c2-\u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03c4\u03b5-\u03c4\u03b7\u03bd-\u03ad\u03c1\u03b5\u03c5\u03bd\u03b1-keywords-\u03c3\u03b5-\u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2-\u03c0\u03bf\u03c5-\u03c6\u03ad\u03c1\u03bd\u03bf\u03c5\u03bd-\u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2\" style=\"color:#030633;text-decoration:none;\">\u03a0\u03ce\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 keywords \u03c3\u03b5 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c6\u03ad\u03c1\u03bd\u03bf\u03c5\u03bd \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2<\/a><\/li>\n<li style=\"margin:6px 0 6px 0px;\"><a href=\"#\u03c3\u03c5\u03c7\u03bd\u03ad\u03c2-\u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2\" style=\"color:#030633;text-decoration:none;\">\u03a3\u03c5\u03c7\u03bd\u03ad\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"\u03c4\u03b9-\u03b5\u03af\u03bd\u03b1\u03b9-\u03bf\u03b9-\u03bb\u03ad\u03be\u03b5\u03b9\u03c2-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac-\u03ba\u03b1\u03b9-\u03c0\u03ce\u03c2-\u03b4\u03b9\u03b1\u03b2\u03ac\u03b6\u03bf\u03c5\u03bd-\u03c4\u03b7\u03bd-\u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7-\u03b1\u03b3\u03bf\u03c1\u03ac\u03c2\">\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u00ab\u03b4\u03b9\u03b1\u03b2\u03ac\u03b6\u03bf\u03c5\u03bd\u00bb \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2<\/h2>\n<p>\u039f\u03b9 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03cc\u03c1\u03bf\u03b9, \u03bf\u03b9 \u03c6\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03bb\u03b7\u03ba\u03c4\u03c1\u03bf\u03bb\u03bf\u03b3\u03b5\u03af \u03ad\u03bd\u03b1\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03c3\u03c4\u03b7 Google \u03ae \u03c3\u03b5 \u03ac\u03bb\u03bb\u03b7 \u03bc\u03b7\u03c7\u03b1\u03bd\u03ae \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03cc\u03c4\u03b1\u03bd \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ac \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b1, \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd, \u03bb\u03cd\u03c3\u03b7 \u03ae \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf brand. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1\u03bd \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b7 e-shop, \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u00ab\u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 SEO\u00bb. \u0395\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c0\u03b9\u03bf \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03ad\u03bd\u03b4\u03b5\u03b9\u03be\u03b7 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b4\u03ce\u03c3\u03b5\u03b9 \u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac. \u038c\u03c4\u03b1\u03bd \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03c2 \u03c8\u03ac\u03c7\u03bd\u03b5\u03b9 \u00ab\u03bb\u03b5\u03c5\u03ba\u03ac sneakers \u03b3\u03c5\u03bd\u03b1\u03b9\u03ba\u03b5\u03af\u03b1 \u03b4\u03b5\u03c1\u03bc\u03ac\u03c4\u03b9\u03bd\u03b1\u00bb, \u03b4\u03b5\u03bd \u03b5\u03ba\u03c6\u03c1\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03bc\u03b5 \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03bd \u03c0\u03bf\u03c5 \u03c8\u03ac\u03c7\u03bd\u03b5\u03b9 \u00ab\u03c4\u03b9 \u03c0\u03b1\u03c0\u03bf\u03cd\u03c4\u03c3\u03b9\u03b1 \u03bd\u03b1 \u03c6\u03bf\u03c1\u03ad\u03c3\u03c9 \u03bc\u03b5 \u03c4\u03b6\u03b9\u03bd\u00bb. \u039f \u03c0\u03c1\u03ce\u03c4\u03bf\u03c2 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03ba\u03bf\u03bd\u03c4\u03ac \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac, \u03b5\u03bd\u03ce \u03bf \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03bf\u03c2 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b1\u03c4\u03b1 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03ad\u03bc\u03c0\u03bd\u03b5\u03c5\u03c3\u03b7\u03c2 \u03ae \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1\u03c2. \u0391\u03c5\u03c4\u03ae \u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b2\u03ac\u03c3\u03b7 \u03ba\u03ac\u03b8\u03b5 \u03c3\u03bf\u03b2\u03b1\u03c1\u03ae\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2 keyword research.<\/p>\n<p>\u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03c4\u03b7\u03c2 Semrush, \u03c4\u03b1 keywords \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03c4\u03b9\u03c2 \u03bc\u03b7\u03c7\u03b1\u03bd\u03ad\u03c2 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ac\u03b2\u03bf\u03c5\u03bd \u03c4\u03bf \u03b8\u03ad\u03bc\u03b1 \u03bc\u03b9\u03b1\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c4\u03b7 \u03c3\u03c5\u03bd\u03b4\u03ad\u03c3\u03bf\u03c5\u03bd \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd. \u03a3\u03c4\u03b7\u03bd \u03c0\u03c1\u03ac\u03be\u03b7, \u03cc\u03bc\u03c9\u03c2, \u03b7 \u03b1\u03be\u03af\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7: \u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03b9\u03c4\u03b5\u03ba\u03c4\u03bf\u03bd\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5 e-shop, \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03c0\u03bf\u03b9\u03b5\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03c5\u03b8\u03bf\u03cd\u03bd, \u03c0\u03bf\u03b9\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf, \u03c0\u03bf\u03b9\u03b1 \u03ac\u03c1\u03b8\u03c1\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03cc traffic \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b5\u03c2 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1. \u0388\u03bd\u03b1 e-shop \u03c0\u03bf\u03c5 \u03c7\u03c4\u03af\u03b6\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c4\u03bf\u03c5 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03bc\u03bf\u03b9\u03ac\u03b6\u03b5\u03b9 \u03bc\u03b5 \u03c6\u03c5\u03c3\u03b9\u03ba\u03cc \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03c7\u03c9\u03c1\u03af\u03c2 \u03c3\u03ae\u03bc\u03b1\u03bd\u03c3\u03b7 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03b4\u03b9\u03b1\u03b4\u03c1\u03cc\u03bc\u03bf\u03c5\u03c2: \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03b1\u03bb\u03bb\u03ac \u03bf 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\u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03b9\u03ba\u03ac \u03b3\u03b5\u03bd\u03b9\u03ba\u03cc\u03c2 \u03ae \u03ad\u03c7\u03b5\u03b9 \u03c5\u03c8\u03b7\u03bb\u03ae keyword difficulty, \u03af\u03c3\u03c9\u03c2 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c0\u03c1\u03ce\u03c4\u03b7 \u03bc\u03ac\u03c7\u03b7 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 \u03bc\u03b9\u03ba\u03c1\u03bf\u03bc\u03b5\u03c3\u03b1\u03af\u03bf e-shop. \u0391\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03b1, \u03c4\u03b1 long-tail keywords \u03ad\u03c7\u03bf\u03c5\u03bd \u03c3\u03c5\u03c7\u03bd\u03ac \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf \u03cc\u03b3\u03ba\u03bf \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd, \u03b1\u03bb\u03bb\u03ac \u03c0\u03b9\u03bf \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b7 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae\u03c2. \u0397 Ahrefs \u03ad\u03c7\u03b5\u03b9 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03c3\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf 94,74% \u03c4\u03c9\u03bd keywords \u03c3\u03c4\u03b7 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd 10 \u03ae \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03bc\u03b7\u03bd\u03b9\u03b1\u03af\u03b5\u03c2 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2, \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03bf \u03c0\u03bf\u03c5 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c0\u03cc\u03c3\u03bf \u03c4\u03b5\u03c1\u03ac\u03c3\u03c4\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u00ab\u03bf\u03c5\u03c1\u03ac\u00bb \u03c4\u03b7\u03c2 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1\u03bd \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b7 e-shop, \u03b1\u03c5\u03c4\u03cc \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03b4\u03b5\u03bd \u03ad\u03c1\u03c7\u03b5\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03b1\u03c0\u03cc 5 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b5\u03c2 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2, \u03b1\u03bb\u03bb\u03ac \u03b1\u03c0\u03cc \u03b5\u03ba\u03b1\u03c4\u03bf\u03bd\u03c4\u03ac\u03b4\u03b5\u03c2 \u03ae \u03c7\u03b9\u03bb\u03b9\u03ac\u03b4\u03b5\u03c2 \u03b5\u03be\u03b5\u03b9\u03b4\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03c3\u03b5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2, \u03bc\u03b5\u03b3\u03ad\u03b8\u03b7, \u03c5\u03bb\u03b9\u03ba\u03ac, \u03c7\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1.<\/p>\n<p>\u038c\u03c0\u03c9\u03c2 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1, \u03b7 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03c0\u03bb\u03b5\u03b9\u03bf\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd keywords \u03b1\u03bd\u03ae\u03ba\u03b5\u03b9 \u03c3\u03b5 \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf\u03c5\u03c2 \u03cc\u03b3\u03ba\u03bf\u03c5\u03c2 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2, \u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c2 \u03c0\u03bf\u03c5 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b1 long-tail keywords \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03c1\u03b5\u03b1\u03bb\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae SEO.<\/p>\n<div class=\"twodots-chart\" style=\"border:1px solid #E5E5E5;background:#fff;padding:14px 14px 6px;margin:18px 0;border-radius:12px;\">\n<div style=\"color:#030633;font-weight:700;margin:0 0 8px;\">\u03a0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc keywords<\/div>\n<div style=\"display:grid;grid-template-columns:minmax(140px,1.6fr) 2.4fr minmax(60px,0.6fr);gap:10px;align-items:center;margin:10px 0;\">\n<div style=\"color:#555555;font-size:14px;\">0-10 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2\/\u03bc\u03ae\u03bd\u03b1<\/div>\n<div style=\"background:#E5E5E5;border-radius:999px;overflow:hidden;height:12px;\">\n<div style=\"width:94.7%;height:12px;background:#FCA311;\"><\/div>\n<\/div>\n<div style=\"text-align:right;color:#030633;font-weight:600;font-size:14px;\">94.7%<\/div>\n<\/div>\n<div style=\"display:grid;grid-template-columns:minmax(140px,1.6fr) 2.4fr minmax(60px,0.6fr);gap:10px;align-items:center;margin:10px 0;\">\n<div style=\"color:#555555;font-size:14px;\">\u03a0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc 10 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2\/\u03bc\u03ae\u03bd\u03b1<\/div>\n<div style=\"background:#E5E5E5;border-radius:999px;overflow:hidden;height:12px;\">\n<div style=\"width:5.3%;height:12px;background:#FCA311;\"><\/div>\n<\/div>\n<div style=\"text-align:right;color:#030633;font-weight:600;font-size:14px;\">5.3%<\/div>\n<\/div>\n<\/div>\n<p>\u0397 \u03b8\u03ad\u03c3\u03b7 \u03c3\u03c4\u03b7 SERP \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03c4\u03b7 \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ae \u03c4\u03c9\u03bd \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd. \u039c\u03b5\u03bb\u03ad\u03c4\u03b7 \u03c4\u03b7\u03c2 Backlinko \u03c3\u03b5 \u03b5\u03ba\u03b1\u03c4\u03bf\u03bc\u03bc\u03cd\u03c1\u03b9\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 Google \u03ad\u03b4\u03b5\u03b9\u03be\u03b5 \u03cc\u03c4\u03b9 \u03b7 \u03c0\u03c1\u03ce\u03c4\u03b7 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ae \u03b8\u03ad\u03c3\u03b7 \u03ad\u03c7\u03b5\u03b9 \u03bc\u03ad\u03c3\u03bf CTR 27,6%, \u03b5\u03bd\u03ce \u03b7 \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03b7 15,8% \u03ba\u03b1\u03b9 \u03b7 \u03c4\u03c1\u03af\u03c4\u03b7 11,0%. \u0397 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ac \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03b8\u03ad\u03bc\u03b1 \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c8\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2\u00b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b8\u03ad\u03bc\u03b1 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03bf\u03cd \u03c0\u03bb\u03b5\u03bf\u03bd\u03b5\u03ba\u03c4\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2. \u0391\u03bd \u03b4\u03cd\u03bf e-shop \u03c0\u03bf\u03c5\u03bb\u03bf\u03cd\u03bd \u03c0\u03b1\u03c1\u03cc\u03bc\u03bf\u03b9\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03ad\u03bd\u03b1 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c5\u03c3\u03c4\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03ac\u03bb\u03bb\u03bf \u03b3\u03b9\u03b1 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b1 product keywords \u03ba\u03b1\u03b9 category page SEO \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2, \u03c4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03ad\u03c7\u03b5\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b5\u03c2 \u03bd\u03b1 \u03ba\u03b5\u03c1\u03b4\u03af\u03c3\u03b5\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c0\u03c1\u03b9\u03bd \u03ba\u03b1\u03bd \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03b9 \u03c4\u03b9\u03bc\u03ad\u03c2.<\/p>\n<p>\u03a3\u03c4\u03bf \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03b1\u03c0\u03bf\u03c4\u03c5\u03c0\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03c0\u03c4\u03ce\u03c3\u03b7 \u03c4\u03bf\u03c5 CTR \u03cc\u03c3\u03bf \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c4\u03b7\u03c2 Google.<\/p>\n<div class=\"twodots-chart\" style=\"border:1px solid #E5E5E5;background:#fff;padding:14px 14px 6px;margin:18px 0;border-radius:12px;\">\n<div style=\"color:#030633;font-weight:700;margin:0 0 8px;\">\u039c\u03ad\u03c3\u03bf CTR<\/div>\n<div style=\"display:grid;grid-template-columns:minmax(140px,1.2fr) 2.8fr minmax(60px,0.6fr);gap:10px;align-items:center;margin:10px 0;\">\n<div style=\"color:#555555;font-size:14px;\">\u0398\u03ad\u03c3\u03b7 1<\/div>\n<div style=\"background:#E5E5E5;border-radius:999px;overflow:hidden;height:12px;\">\n<div style=\"width:100%;height:12px;background:#FCA311;\"><\/div>\n<\/div>\n<div style=\"text-align:right;color:#030633;font-weight:600;font-size:14px;\">27.6<\/div>\n<\/div>\n<div style=\"display:grid;grid-template-columns:minmax(140px,1.2fr) 2.8fr minmax(60px,0.6fr);gap:10px;align-items:center;margin:10px 0;\">\n<div style=\"color:#555555;font-size:14px;\">\u0398\u03ad\u03c3\u03b7 2<\/div>\n<div style=\"background:#E5E5E5;border-radius:999px;overflow:hidden;height:12px;\">\n<div style=\"width:57.2%;height:12px;background:#FCA311;\"><\/div>\n<\/div>\n<div style=\"text-align:right;color:#030633;font-weight:600;font-size:14px;\">15.8<\/div>\n<\/div>\n<div style=\"display:grid;grid-template-columns:minmax(140px,1.2fr) 2.8fr minmax(60px,0.6fr);gap:10px;align-items:center;margin:10px 0;\">\n<div style=\"color:#555555;font-size:14px;\">\u0398\u03ad\u03c3\u03b7 3<\/div>\n<div style=\"background:#E5E5E5;border-radius:999px;overflow:hidden;height:12px;\">\n<div style=\"width:39.9%;height:12px;background:#FCA311;\"><\/div>\n<\/div>\n<div style=\"text-align:right;color:#030633;font-weight:600;font-size:14px;\">11<\/div>\n<\/div>\n<div style=\"display:grid;grid-template-columns:minmax(140px,1.2fr) 2.8fr minmax(60px,0.6fr);gap:10px;align-items:center;margin:10px 0;\">\n<div style=\"color:#555555;font-size:14px;\">\u0398\u03ad\u03c3\u03b7 4<\/div>\n<div style=\"background:#E5E5E5;border-radius:999px;overflow:hidden;height:12px;\">\n<div style=\"width:30.4%;height:12px;background:#FCA311;\"><\/div>\n<\/div>\n<div style=\"text-align:right;color:#030633;font-weight:600;font-size:14px;\">8.4<\/div>\n<\/div>\n<div style=\"display:grid;grid-template-columns:minmax(140px,1.2fr) 2.8fr minmax(60px,0.6fr);gap:10px;align-items:center;margin:10px 0;\">\n<div style=\"color:#555555;font-size:14px;\">\u0398\u03ad\u03c3\u03b7 5<\/div>\n<div style=\"background:#E5E5E5;border-radius:999px;overflow:hidden;height:12px;\">\n<div style=\"width:22.8%;height:12px;background:#FCA311;\"><\/div>\n<\/div>\n<div style=\"text-align:right;color:#030633;font-weight:600;font-size:14px;\">6.3<\/div>\n<\/div>\n<div style=\"display:grid;grid-template-columns:minmax(140px,1.2fr) 2.8fr minmax(60px,0.6fr);gap:10px;align-items:center;margin:10px 0;\">\n<div style=\"color:#555555;font-size:14px;\">\u0398\u03ad\u03c3\u03b7 6<\/div>\n<div style=\"background:#E5E5E5;border-radius:999px;overflow:hidden;height:12px;\">\n<div style=\"width:17.8%;height:12px;background:#FCA311;\"><\/div>\n<\/div>\n<div style=\"text-align:right;color:#030633;font-weight:600;font-size:14px;\">4.9<\/div>\n<\/div>\n<div style=\"display:grid;grid-template-columns:minmax(140px,1.2fr) 2.8fr minmax(60px,0.6fr);gap:10px;align-items:center;margin:10px 0;\">\n<div style=\"color:#555555;font-size:14px;\">\u0398\u03ad\u03c3\u03b7 7<\/div>\n<div style=\"background:#E5E5E5;border-radius:999px;overflow:hidden;height:12px;\">\n<div style=\"width:14.1%;height:12px;background:#FCA311;\"><\/div>\n<\/div>\n<div style=\"text-align:right;color:#030633;font-weight:600;font-size:14px;\">3.9<\/div>\n<\/div>\n<div style=\"display:grid;grid-template-columns:minmax(140px,1.2fr) 2.8fr minmax(60px,0.6fr);gap:10px;align-items:center;margin:10px 0;\">\n<div style=\"color:#555555;font-size:14px;\">\u0398\u03ad\u03c3\u03b7 8<\/div>\n<div style=\"background:#E5E5E5;border-radius:999px;overflow:hidden;height:12px;\">\n<div style=\"width:12%;height:12px;background:#FCA311;\"><\/div>\n<\/div>\n<div style=\"text-align:right;color:#030633;font-weight:600;font-size:14px;\">3.3<\/div>\n<\/div>\n<div style=\"display:grid;grid-template-columns:minmax(140px,1.2fr) 2.8fr minmax(60px,0.6fr);gap:10px;align-items:center;margin:10px 0;\">\n<div style=\"color:#555555;font-size:14px;\">\u0398\u03ad\u03c3\u03b7 9<\/div>\n<div style=\"background:#E5E5E5;border-radius:999px;overflow:hidden;height:12px;\">\n<div style=\"width:9.8%;height:12px;background:#FCA311;\"><\/div>\n<\/div>\n<div style=\"text-align:right;color:#030633;font-weight:600;font-size:14px;\">2.7<\/div>\n<\/div>\n<div style=\"display:grid;grid-template-columns:minmax(140px,1.2fr) 2.8fr minmax(60px,0.6fr);gap:10px;align-items:center;margin:10px 0;\">\n<div style=\"color:#555555;font-size:14px;\">\u0398\u03ad\u03c3\u03b7 10<\/div>\n<div style=\"background:#E5E5E5;border-radius:999px;overflow:hidden;height:12px;\">\n<div style=\"width:8.7%;height:12px;background:#FCA311;\"><\/div>\n<\/div>\n<div style=\"text-align:right;color:#030633;font-weight:600;font-size:14px;\">2.4<\/div>\n<\/div>\n<\/div>\n<h2 id=\"\u03c4\u03cd\u03c0\u03bf\u03b9-keywords-\u03c0\u03bf\u03c5-\u03c0\u03c1\u03ad\u03c0\u03b5\u03b9-\u03bd\u03b1-\u03c7\u03b1\u03c1\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03ae\u03c3\u03b5\u03b9-\u03ba\u03ac\u03b8\u03b5-\u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc-\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1\">\u03a4\u03cd\u03c0\u03bf\u03b9 keywords \u03c0\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c7\u03b1\u03c1\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03ae\u03c3\u03b5\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1<\/h2>\n<p>\u0397 Semrush \u03b4\u03b9\u03b1\u03c7\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03b1 keywords \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1, \u03cc\u03c0\u03c9\u03c2 \u03b7 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2, \u03bf \u03cc\u03b3\u03ba\u03bf\u03c2, \u03bf \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc\u03c2 \u03ba\u03b1\u03b9 \u03b7 \u03bc\u03bf\u03c1\u03c6\u03ae \u03c4\u03bf\u03c5\u03c2. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 e-shop, \u03bf \u03c0\u03b9\u03bf \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03b9 \u03b7 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7. \u03a4\u03b1 informational keywords \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ac \u03b3\u03bd\u03ce\u03c3\u03b7, \u03cc\u03c0\u03c9\u03c2 \u00ab\u03c0\u03ce\u03c2 \u03bd\u03b1 \u03ba\u03b1\u03b8\u03b1\u03c1\u03af\u03c3\u03c9 \u03b4\u03b5\u03c1\u03bc\u03ac\u03c4\u03b9\u03bd\u03b1 \u03c0\u03b1\u03c0\u03bf\u03cd\u03c4\u03c3\u03b9\u03b1\u00bb. \u03a4\u03b1 commercial keywords \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7, \u03cc\u03c0\u03c9\u03c2 \u00ab\u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 running \u03c0\u03b1\u03c0\u03bf\u03cd\u03c4\u03c3\u03b9\u03b1 \u03b3\u03b9\u03b1 \u03b1\u03c1\u03c7\u03ac\u03c1\u03b9\u03bf\u03c5\u03c2\u00bb. \u03a4\u03b1 transactional keywords \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03ac\u03bc\u03b5\u03c3\u03b7 \u03b4\u03b9\u03ac\u03b8\u03b5\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2, \u03cc\u03c0\u03c9\u03c2 \u00ab\u03b1\u03b3\u03bf\u03c1\u03ac running \u03c0\u03b1\u03c0\u03bf\u03cd\u03c4\u03c3\u03b9\u03b1 Nike 42\u00bb. \u03a4\u03b1 navigational keywords \u03b1\u03c6\u03bf\u03c1\u03bf\u03cd\u03bd \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf brand \u03ae website.<\/p>\n<p>\u0391\u03c5\u03c4\u03ad\u03c2 \u03bf\u03b9 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03b5\u03b8\u03bf\u03cd\u03bd \u03bc\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c4\u03cd\u03c0\u03bf\u03c5\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd. \u039f\u03b9 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b1\u03bb\u03bb\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03c3\u03b5 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03b9\u03ce\u03bd, \u03c5\u03c0\u03bf\u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03b9\u03ce\u03bd, \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03ba\u03b1\u03b9 landing pages. \u039f\u03b9 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03b9\u03b1\u03ba\u03ad\u03c2 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03c3\u03b5 blog posts, \u03bf\u03b4\u03b7\u03b3\u03bf\u03cd\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03ba\u03c0\u03b1\u03b9\u03b4\u03b5\u03c5\u03c4\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf. \u0395\u03b4\u03ce \u03c4\u03bf content marketing \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bf\u03ba\u03bf\u03bc\u03bc\u03ad\u03bd\u03bf \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2. \u0388\u03bd\u03b1 \u03ac\u03c1\u03b8\u03c1\u03bf \u03bc\u03b5 \u03c4\u03af\u03c4\u03bb\u03bf \u00ab\u03c0\u03ce\u03c2 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03c9 \u03c3\u03c4\u03c1\u03ce\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03c0\u03cc\u03bd\u03bf \u03c3\u03c4\u03b7 \u03bc\u03ad\u03c3\u03b7\u00bb \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bf\u03b4\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c3\u03b5 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03c6\u03af\u03bb\u03c4\u03c1\u03b1 \u03c3\u03ba\u03bb\u03b7\u03c1\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2, \u03c3\u03c5\u03b3\u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c0\u03af\u03bd\u03b1\u03ba\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b5\u03bb\u03b9\u03ba\u03ac \u03c3\u03b5 \u03b1\u03b3\u03bf\u03c1\u03ac. \u0391\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b1, \u03ad\u03bd\u03b1 \u03ac\u03c1\u03b8\u03c1\u03bf \u00ab\u03c4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 SPF 50\u00bb \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03c4\u03b7\u03c1\u03af\u03be\u03b5\u03b9 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b1\u03bd\u03c4\u03b7\u03bb\u03b9\u03b1\u03ba\u03ce\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd.<\/p>\n<p>\u0388\u03bd\u03b1\u03c2 \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03bf\u03c2 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf\u03c2 \u03b4\u03b9\u03b1\u03c7\u03c9\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03b5 seed keywords \u03ba\u03b1\u03b9 long-tail keywords. \u03a4\u03b1 seed keywords \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03bf\u03af \u03cc\u03c1\u03bf\u03b9 \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2, \u03cc\u03c0\u03c9\u03c2 \u00ab\u03c0\u03b1\u03c0\u03bf\u03cd\u03c4\u03c3\u03b9\u03b1\u00bb, \u00ab\u03ba\u03b1\u03bb\u03bb\u03c5\u03bd\u03c4\u03b9\u03ba\u03ac\u00bb, \u00ab\u03ad\u03c0\u03b9\u03c0\u03bb\u03b1 \u03b3\u03c1\u03b1\u03c6\u03b5\u03af\u03bf\u03c5\u00bb \u03ae \u00ab\u03b2\u03c1\u03b5\u03c6\u03b9\u03ba\u03ac \u03c1\u03bf\u03cd\u03c7\u03b1\u00bb. \u0391\u03c0\u03cc \u03b1\u03c5\u03c4\u03ac \u03be\u03b5\u03ba\u03b9\u03bd\u03ac \u03b7 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1, \u03b1\u03bb\u03bb\u03ac \u03c3\u03c0\u03ac\u03bd\u03b9\u03b1 \u03b1\u03c1\u03ba\u03bf\u03cd\u03bd \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03ac\u03bc\u03b5\u03c3\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03ad\u03c7\u03bf\u03c5\u03bd \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc \u03ba\u03b1\u03b9 \u03c3\u03c5\u03c7\u03bd\u03ac \u03b1\u03c3\u03b1\u03c6\u03ae \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7. \u03a4\u03b1 long-tail keywords, \u03cc\u03c0\u03c9\u03c2 \u00ab\u03b1\u03bd\u03b1\u03c4\u03bf\u03bc\u03b9\u03ba\u03ac \u03c0\u03b1\u03c0\u03bf\u03cd\u03c4\u03c3\u03b9\u03b1 \u03b3\u03b9\u03b1 \u03bf\u03c1\u03b8\u03bf\u03c3\u03c4\u03b1\u03c3\u03af\u03b1 \u03b3\u03c5\u03bd\u03b1\u03af\u03ba\u03b5\u03c2\u00bb \u03ae \u00ab\u03b3\u03c1\u03b1\u03c6\u03b5\u03af\u03bf \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03c4\u03ae \u03bc\u03b9\u03ba\u03c1\u03cc \u03b3\u03b9\u03b1 \u03c5\u03c0\u03bd\u03bf\u03b4\u03c9\u03bc\u03ac\u03c4\u03b9\u03bf\u00bb, \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03c4\u03bf e-shop \u03bd\u03b1 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9 \u03bc\u03b5 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03ba\u03c1\u03af\u03b2\u03b5\u03b9\u03b1. \u0397 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03bb\u03ad\u03be\u03b5\u03c4\u03b5 \u03bc\u03cc\u03bd\u03bf short-tail \u03ae \u03bc\u03cc\u03bd\u03bf long-tail, \u03b1\u03bb\u03bb\u03ac \u03bd\u03b1 \u03c4\u03b1 \u03c3\u03c5\u03bd\u03b4\u03c5\u03ac\u03c3\u03b5\u03c4\u03b5 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03b4\u03bf\u03bc\u03ae: \u03ba\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf\u03c5\u03c2 \u03cc\u03c1\u03bf\u03c5\u03c2, \u03c5\u03c0\u03bf\u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c0\u03b9\u03bf \u03b5\u03be\u03b5\u03b9\u03b4\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03b3\u03b9\u03b1 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ae \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03c3\u03b5\u03b9\u03c2.<\/p>\n<h2 id=\"step-by-step-\u03bf\u03b4\u03b7\u03b3\u03cc\u03c2-keyword-research-\u03b3\u03b9\u03b1-e-shop\">Step-by-Step \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 keyword research \u03b3\u03b9\u03b1 e-shop<\/h2>\n<p>\u0392\u03ae\u03bc\u03b1 1: \u039e\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf. \u03a0\u03c1\u03b9\u03bd \u03b1\u03bd\u03bf\u03af\u03be\u03b5\u03c4\u03b5 \u03bf\u03c0\u03bf\u03b9\u03bf\u03b4\u03ae\u03c0\u03bf\u03c4\u03b5 SEO tool, \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c8\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2, \u03c4\u03b9\u03c2 \u03c5\u03c0\u03bf\u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2, \u03c4\u03b1 best sellers, \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03bc\u03b5 \u03c5\u03c8\u03b7\u03bb\u03cc \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03bf \u03ba\u03ad\u03c1\u03b4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03bf\u03c7\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c5\u03bb\u03bb\u03bf\u03b3\u03ad\u03c2. \u0388\u03bd\u03b1 e-shop \u03b4\u03b5\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03ba\u03c5\u03bd\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03c0\u03b9\u03b8\u03b1\u03bd\u03ae \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7. \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03ce\u03c3\u03b5\u03b9 \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03b9\u03c2 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03cc\u03c1\u03b5\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2.<\/p>\n<p>\u0392\u03ae\u03bc\u03b1 2: \u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03c4\u03b5 seed \u03bb\u03af\u03c3\u03c4\u03b1. \u03a0\u03ac\u03c1\u03c4\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03b2\u03b1\u03c3\u03b9\u03ba\u03bf\u03cd\u03c2 \u03cc\u03c1\u03bf\u03c5\u03c2 \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03ac\u03c3\u03c4\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c3\u03b5 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf Semrush Keyword Magic Tool, \u03c4\u03bf Google Keyword Planner \u03ae \u03ac\u03bb\u03bb\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7\u03c2. \u0391\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03c4\u03b5 \u03c0\u03b1\u03c1\u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2, \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2, \u03c3\u03c5\u03bd\u03ce\u03bd\u03c5\u03bc\u03b1, \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03bc\u03b5\u03b3\u03ad\u03b8\u03b7, \u03c5\u03bb\u03b9\u03ba\u03ac, \u03c7\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2, brands \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03bb\u03cd\u03bd\u03b5\u03b9 \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd. \u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03ad\u03bd\u03b1 \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03bc\u03b5 \u03c6\u03c9\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03af\u03bd\u03b5\u03b9 \u03c3\u03c4\u03bf keyword \u00ab\u03c6\u03c9\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac\u00bb. \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03be\u03b5\u03c4\u03ac\u03c3\u03b5\u03b9 \u00ab\u03c6\u03c9\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c3\u03b1\u03bb\u03bf\u03bd\u03b9\u03bf\u03cd \u03bc\u03bf\u03bd\u03c4\u03ad\u03c1\u03bd\u03b1\u00bb, \u00ab\u03ba\u03c1\u03b5\u03bc\u03b1\u03c3\u03c4\u03ac \u03c6\u03c9\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03ba\u03bf\u03c5\u03b6\u03af\u03bd\u03b1\u03c2\u00bb, \u00ab\u03c6\u03c9\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03b3\u03c1\u03b1\u03c6\u03b5\u03af\u03bf\u03c5 led\u00bb \u03ba\u03b1\u03b9 \u00ab\u03c0\u03ce\u03c2 \u03bd\u03b1 \u03c6\u03c9\u03c4\u03af\u03c3\u03c9 \u03bc\u03b9\u03ba\u03c1\u03cc \u03c3\u03b1\u03bb\u03cc\u03bd\u03b9\u00bb.<\/p>\n<p>\u0392\u03ae\u03bc\u03b1 3: \u0391\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03c4\u03b5 search volume \u03ba\u03b1\u03b9 keyword difficulty \u03bc\u03b1\u03b6\u03af, \u03cc\u03c7\u03b9 \u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03ac. \u03a4\u03bf search volume \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7, \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03b1\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03ba\u03b5\u03c1\u03b4\u03af\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7 \u03bc\u03ac\u03c7\u03b7. \u0397 keyword difficulty \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c0\u03cc\u03c3\u03bf \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7, \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03b1\u03bd \u03b1\u03be\u03af\u03b6\u03b5\u03b9 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ac. \u039f \u03c3\u03c9\u03c3\u03c4\u03cc\u03c2 \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03bd\u03c4\u03bf\u03c0\u03af\u03b6\u03b5\u03c4\u03b5 \u03cc\u03c1\u03bf\u03c5\u03c2 \u03bc\u03b5 \u03b9\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03b9\u03b7\u03c4\u03b9\u03ba\u03cc \u03cc\u03b3\u03ba\u03bf, \u03c1\u03b5\u03b1\u03bb\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc \u03ba\u03b1\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7. \u0391\u03bd \u03b5\u03af\u03c3\u03c4\u03b5 \u03bd\u03ad\u03bf e-shop, \u03c3\u03c5\u03c7\u03bd\u03ac \u03b1\u03be\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03c4\u03b5 \u03b1\u03c0\u03cc keywords \u03bc\u03b5 \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b4\u03c5\u03c3\u03ba\u03bf\u03bb\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7 \u03c3\u03c5\u03bd\u03ac\u03c6\u03b5\u03b9\u03b1, \u03b1\u03bd\u03c4\u03af \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b5\u03af\u03c4\u03b5 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b7\u03bc\u03ad\u03c1\u03b1 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf\u03c5\u03c2 retailers.<\/p>\n<p>\u0392\u03ae\u03bc\u03b1 4: \u0391\u03bd\u03b1\u03bb\u03cd\u03c3\u03c4\u03b5 \u03c4\u03b7 SERP \u03c0\u03c1\u03b9\u03bd \u03b3\u03c1\u03ac\u03c8\u03b5\u03c4\u03b5 \u03ae \u03b1\u03bb\u03bb\u03ac\u03be\u03b5\u03c4\u03b5 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1. \u03a0\u03bb\u03b7\u03ba\u03c4\u03c1\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03c4\u03b5 \u03c4\u03bf keyword \u03c3\u03c4\u03b7 Google \u03ba\u03b1\u03b9 \u03b4\u03b5\u03af\u03c4\u03b5 \u03c4\u03b9 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9: \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2, \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03ac\u03c1\u03b8\u03c1\u03b1, marketplaces, video, \u03b5\u03b9\u03ba\u03cc\u03bd\u03b5\u03c2, featured snippets \u03ae \u03c4\u03bf\u03c0\u03b9\u03ba\u03ac \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1. \u0397 SERP \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03c4\u03b9 \u03b8\u03b5\u03c9\u03c1\u03b5\u03af \u03b7 Google \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7. \u0391\u03bd \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1\u03bd \u03cc\u03c1\u03bf \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03c5\u03c1\u03af\u03c9\u03c2 \u03ac\u03c1\u03b8\u03c1\u03b1, \u03af\u03c3\u03c9\u03c2 \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c4\u03bf\u03bd \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03c3\u03b5\u03c4\u03b5 \u03bc\u03b5 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd. \u0391\u03bd \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 e-shop, \u03c4\u03cc\u03c4\u03b5 \u03bc\u03b9\u03b1 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1\u03c2 \u03bc\u03b5 \u03c3\u03c9\u03c3\u03c4\u03cc \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf, \u03c6\u03af\u03bb\u03c4\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2.<\/p>\n<p>\u0392\u03ae\u03bc\u03b1 5: \u03a7\u03b1\u03c1\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03ae\u03c3\u03c4\u03b5 \u03ba\u03ac\u03b8\u03b5 keyword \u03c3\u03b5 \u03bc\u03af\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae \u03c3\u03b5\u03bb\u03af\u03b4\u03b1. \u0391\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf keyword mapping. \u039a\u03ac\u03b8\u03b5 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc\u03c2 \u03cc\u03c1\u03bf\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03ad\u03bd\u03b1\u03bd \u00ab\u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b7\u00bb \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03bf website: \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1, \u03c5\u03c0\u03bf\u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1, \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd, \u03ac\u03c1\u03b8\u03c1\u03bf \u03ae landing page. \u0391\u03bd \u03b4\u03cd\u03bf \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc keyword cannibalization, \u03b4\u03b7\u03bb\u03b1\u03b4\u03ae \u03bf\u03b9 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03c4\u03bf\u03c5\u03c2. \u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03b1\u03bd \u03ad\u03c7\u03b5\u03c4\u03b5 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u00ab\u03b3\u03c5\u03bd\u03b1\u03b9\u03ba\u03b5\u03af\u03b1 \u03bc\u03c0\u03bf\u03c4\u03ac\u03ba\u03b9\u03b1\u00bb \u03ba\u03b1\u03b9 blog post \u00ab\u03c4\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03b3\u03c5\u03bd\u03b1\u03b9\u03ba\u03b5\u03af\u03b1 \u03bc\u03c0\u03bf\u03c4\u03ac\u03ba\u03b9\u03b1\u00bb, \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03c3\u03b5\u03c4\u03b5 \u03c0\u03bf\u03b9\u03b1 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03b7 \u03ac\u03bb\u03bb\u03b7 \u03c4\u03b7 \u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03b9 \u03bc\u03b5 \u03b5\u03c3\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ac links.<\/p>\n<p>\u0392\u03ae\u03bc\u03b1 6: \u039c\u03b5\u03c4\u03c1\u03ae\u03c3\u03c4\u03b5 \u03ba\u03b1\u03b9 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03c4\u03b5 \u03bc\u03b5 Google Search Console. \u039c\u03b5\u03c4\u03ac \u03c4\u03b7 \u03b4\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7, \u03b7 \u03b4\u03bf\u03c5\u03bb\u03b5\u03b9\u03ac \u03b4\u03b5\u03bd \u03c4\u03b5\u03bb\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9. \u03a4\u03bf Google Search Console \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03b3\u03b9\u03b1 \u03c0\u03bf\u03b9\u03b5\u03c2 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c3\u03b1\u03c2, \u03c0\u03bf\u03b9\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd impressions, \u03c0\u03bf\u03b9\u03b1 \u03ba\u03b5\u03c1\u03b4\u03af\u03b6\u03bf\u03c5\u03bd clicks \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc CTR. \u0391\u03bd \u03bc\u03b9\u03b1 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c5\u03c7\u03bd\u03ac \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03c0\u03b1\u03af\u03c1\u03bd\u03b5\u03b9 clicks, \u03af\u03c3\u03c9\u03c2 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf title, \u03c0\u03b9\u03bf \u03b5\u03bb\u03ba\u03c5\u03c3\u03c4\u03b9\u03ba\u03cc meta description \u03ae \u03c0\u03b9\u03bf \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b7 \u03c0\u03c1\u03cc\u03c4\u03b1\u03c3\u03b7 \u03b1\u03be\u03af\u03b1\u03c2. \u0391\u03bd \u03bc\u03b9\u03b1 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c0\u03b1\u03af\u03c1\u03bd\u03b5\u03b9 clicks \u03b1\u03c0\u03cc \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b5\u03af\u03c7\u03b1\u03c4\u03b5 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ad\u03c8\u03b5\u03b9, \u03b1\u03c5\u03c4\u03cc \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03ad\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03ae \u03bd\u03ad\u03b1 \u03c5\u03c0\u03bf\u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1.<\/p>\n<h2 id=\"\u03c0\u03ce\u03c2-\u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03c4\u03b5-\u03c4\u03b7\u03bd-\u03ad\u03c1\u03b5\u03c5\u03bd\u03b1-keywords-\u03c3\u03b5-\u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2-\u03c0\u03bf\u03c5-\u03c6\u03ad\u03c1\u03bd\u03bf\u03c5\u03bd-\u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2\">\u03a0\u03ce\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 keywords \u03c3\u03b5 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c6\u03ad\u03c1\u03bd\u03bf\u03c5\u03bd \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2<\/h2>\n<p>\u0397 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 keywords \u03ad\u03c7\u03b5\u03b9 \u03b1\u03be\u03af\u03b1 \u03bc\u03cc\u03bd\u03bf \u03cc\u03c4\u03b1\u03bd \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03bf e-shop. 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\u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03ad\u03c2 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03b7 Google \u03b1\u03bd\u03b1\u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03b6\u03b5\u03b9 \u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1. \u0388\u03bd\u03b1 \u03c5\u03b3\u03b9\u03ad\u03c2 e-shop \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b1\u03bd\u03b5\u03be\u03b5\u03c4\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c4\u03bf\u03c5 \u03b1\u03bd\u03ac \u03c4\u03c1\u03af\u03bc\u03b7\u03bd\u03bf, \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af rankings, CTR \u03ba\u03b1\u03b9 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b1\u03bd\u03ac landing page, \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03bc\u03c0\u03bb\u03bf\u03c5\u03c4\u03af\u03b6\u03b5\u03b9 \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03cc\u03c0\u03bf\u03c5 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b5\u03c2.<\/p>\n<p>\u0391\u03bd \u03b8\u03ad\u03bb\u03bf\u03c5\u03bc\u03b5 \u03bd\u03b1 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03bc\u03af\u03b1 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b1\u03c1\u03c7\u03ae, \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c5\u03c4\u03ae: \u03bf\u03b9 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03cc\u03c1\u03bf\u03b9 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2, \u03b1\u03bb\u03bb\u03ac \u03b7 \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03bf\u03c0\u03bf\u03af\u03b1 \u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03c4\u03bf\u03c5\u03c2. \u038c\u03c3\u03bf \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03bc\u03b9\u03bb\u03ac\u03b5\u03b9 \u03c4\u03bf e-shop \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7 \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1, \u03c4\u03cc\u03c3\u03bf \u03c0\u03b9\u03bf \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03b9 \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03c4\u03bf \u03c3\u03c9\u03c3\u03c4\u03cc \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd, \u03c4\u03cc\u03c3\u03bf \u03c0\u03b9\u03bf \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac \u03ba\u03b1\u03c4\u03b1\u03bb\u03b1\u03b2\u03b1\u03af\u03bd\u03b5\u03b9 \u03b7 Google \u03c4\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03cc\u03c3\u03bf \u03c0\u03b9\u03bf \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03cc \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf SEO \u03c9\u03c2 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2.<\/p>\n<p>\u03a0\u03b7\u03b3\u03ad\u03c2: <a href=\"https:\/\/www.semrush.com\/blog\/what-are-keywords\/\" target=\"_blank\" rel=\"noopener\">Semrush &#8211; What Are Keywords?<\/a>, <a href=\"https:\/\/ahrefs.com\/blog\/long-tail-keywords\/\" target=\"_blank\" rel=\"noopener\">Ahrefs &#8211; Long-Tail Keywords Research<\/a>, <a href=\"https:\/\/backlinko.com\/google-ctr-stats\" target=\"_blank\" rel=\"noopener\">Backlinko &#8211; Google CTR Stats<\/a>, <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/seo-starter-guide\" target=\"_blank\" rel=\"noopener\">Google Search Central &#8211; SEO Starter Guide<\/a>, <a href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" rel=\"noopener\">Google Search Console<\/a><\/p>\n<h3 id=\"\u03c4\u03b9-\u03b5\u03af\u03bd\u03b1\u03b9-\u03bf\u03b9-\u03bb\u03ad\u03be\u03b5\u03b9\u03c2-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac-\u03ba\u03b1\u03b9-\u03b3\u03b9\u03b1\u03c4\u03af-\u03b5\u03af\u03bd\u03b1\u03b9-\u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ad\u03c2-\u03b3\u03b9\u03b1-\u03ad\u03bd\u03b1-e-shop\n\n\n\n<div class=\"twodots-faq\">\n<style>.twodots-faq{margin:22px 0;padding:14px;border:1px solid #E5E5E5;border-radius:12px;background:#fff}.twodots-faq h2{margin:0 0 10px;color:#030633}.twodots-faq details{border-top:1px solid #E5E5E5;padding:10px 0}.twodots-faq details:first-of-type{border-top:0}.twodots-faq summary{cursor:pointer;color:#030633;font-weight:700;list-style:none}.twodots-faq summary::-webkit-details-marker{display:none}.twodots-faq summary:before{content:'+';display:inline-block;width:22px;height:22px;line-height:22px;text-align:center;border-radius:999px;background:#FCA311;color:#030633;margin-right:10px;font-weight:900}.twodots-faq details[open] summary:before{content:'-'} .twodots-faq .ans{margin:8px 0 0 32px;color:#555555}<\/style>\n<h2 id=\"\u03c3\u03c5\u03c7\u03bd\u03ad\u03c2-\u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2\">\u03a3\u03c5\u03c7\u03bd\u03ad\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2<\/h2>\n<details>\n<summary>\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 e-shop;<\/summary>\n<div class=\"ans\">\n<p>\u039f\u03b9 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c1\u03bf\u03b9 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03bc\u03b7\u03c7\u03b1\u03bd\u03ad\u03c2 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2. \u0393\u03b9\u03b1 \u03c4\u03b1 e-shops, \u03bf\u03b9 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03c3\u03c4\u03b7\u03bd \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c8\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03bf\u03c1\u03af\u03b1.<\/p>\n<\/div>\n<\/details>\n<details>\n<summary>\u03a0\u03ce\u03c2 \u03bf\u03b9 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2;<\/summary>\n<div class=\"ans\">\n<p>\u039f\u03b9 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b7\u03b8\u03b5\u03af \u03b7 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7. \u0388\u03bd\u03b1 keyword \u03cc\u03c0\u03c9\u03c2 &#8220;\u03b1\u03b3\u03bf\u03c1\u03ac \u03bb\u03b5\u03c5\u03ba\u03ac sneakers&#8221; \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b7 \u03b4\u03b9\u03ac\u03b8\u03b5\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2, \u03b5\u03bd\u03ce &#8220;\u03c4\u03b9 \u03c0\u03b1\u03c0\u03bf\u03cd\u03c4\u03c3\u03b9\u03b1 \u03bd\u03b1 \u03c6\u03bf\u03c1\u03ad\u03c3\u03c9 \u03bc\u03b5 \u03c4\u03b6\u03b9\u03bd&#8221; \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd \u03b3\u03b9\u03b1 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1.<\/p>\n<\/div>\n<\/details>\n<details>\n<summary>\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03b5\u03af\u03b4\u03b7 \u03bb\u03ad\u03be\u03b5\u03c9\u03bd \u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ce\u03bd;<\/summary>\n<div class=\"ans\">\n<p>\u03a5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd informational, commercial, transactional \u03ba\u03b1\u03b9 navigational keywords. \u039a\u03ac\u03b8\u03b5 \u03c4\u03cd\u03c0\u03bf\u03c2 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b5\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c4\u03bf\u03c5 e-shop.<\/p>\n<\/div>\n<\/details>\n<details>\n<summary>\u0393\u03b9\u03b1\u03c4\u03af \u03c4\u03b1 long-tail keywords \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03b3\u03b9\u03b1 \u03c4\u03b1 e-shops;<\/summary>\n<div class=\"ans\">\n<p>\u03a4\u03b1 long-tail keywords \u03ad\u03c7\u03bf\u03c5\u03bd \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf \u03cc\u03b3\u03ba\u03bf \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd \u03b1\u03bb\u03bb\u03ac \u03c0\u03b9\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7. \u0392\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03c4\u03b1 e-shops \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03c0\u03b9\u03bf \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae\u03c2.<\/p>\n<\/div>\n<\/details>\n<details>\n<summary>\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc keyword research \u03c3\u03b5 e-shop;<\/summary>\n<div class=\"ans\">\n<p>\u039e\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c3\u03b1\u03c2, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03c4\u03b5 seed \u03bb\u03af\u03c3\u03c4\u03b1, \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03c4\u03b5 search volume \u03ba\u03b1\u03b9 keyword difficulty, \u03b1\u03bd\u03b1\u03bb\u03cd\u03c3\u03c4\u03b5 \u03c4\u03b7 SERP, \u03ba\u03b1\u03b9 \u03ba\u03ac\u03bd\u03c4\u03b5 keyword mapping \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1.<\/p>\n<\/div>\n<\/details>\n<details>\n<summary>\u03a0\u03ce\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 keywords \u03bd\u03b1 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03c3\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b5\u03bd\u03cc\u03c2 e-shop;<\/summary>\n<div class=\"ans\">\n<p>\u03a4\u03b1 keywords \u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03b4\u03bf\u03bc\u03ae \u03c4\u03c9\u03bd \u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd. \u03a3\u03c9\u03c3\u03c4\u03ae \u03c7\u03c1\u03ae\u03c3\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03bf\u03c1\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03b9\u03c2 \u03bc\u03b7\u03c7\u03b1\u03bd\u03ad\u03c2 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b5\u03c5\u03b8\u03cd\u03bd\u03b5\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c3\u03b5 \u03b1\u03b3\u03bf\u03c1\u03ac.<\/p>\n<\/div>\n<\/details>\n<details>\n<summary>\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b5\u03c1\u03b1 \u03bb\u03ac\u03b8\u03b7 \u03c3\u03c4\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03bb\u03ad\u03be\u03b5\u03c9\u03bd \u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ce\u03bd;<\/summary>\n<div class=\"ans\">\n<p>\u03a3\u03c5\u03bd\u03b7\u03b8\u03b9\u03c3\u03bc\u03ad\u03bd\u03b1 \u03bb\u03ac\u03b8\u03b7 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae keywords \u03bc\u03cc\u03bd\u03bf \u03b3\u03b9\u03b1 \u03c4\u03bf search volume, \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03b9\u03b3\u03c1\u03b1\u03c6\u03ae \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03c0\u03c1\u03bf\u03bc\u03b7\u03b8\u03b5\u03c5\u03c4\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03ce\u03c0\u03b9\u03c3\u03b7 \u03c4\u03c9\u03bd keywords \u03c9\u03c2 \u03b5\u03c6\u03ac\u03c0\u03b1\u03be \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1. \u03a0\u03ce\u03c2 \u03bf\u03b9 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2;\u039f\u03b9 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b7\u03b8\u03b5\u03af \u03b7 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7. \u0388\u03bd\u03b1 keyword \u03cc\u03c0\u03c9\u03c2 &#8220;\u03b1\u03b3\u03bf\u03c1\u03ac \u03bb\u03b5\u03c5\u03ba\u03ac sneakers&#8221; \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b7 \u03b4\u03b9\u03ac\u03b8\u03b5\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2, \u03b5\u03bd\u03ce &#8220;\u03c4\u03b9 \u03c0\u03b1\u03c0\u03bf\u03cd\u03c4\u03c3\u03b9\u03b1 \u03bd\u03b1 \u03c6\u03bf\u03c1\u03ad\u03c3\u03c9 \u03bc\u03b5 \u03c4\u03b6\u03b9\u03bd&#8221; \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd \u03b3\u03b9\u03b1 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1. \u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03b5\u03af\u03b4\u03b7 \u03bb\u03ad\u03be\u03b5\u03c9\u03bd \u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ce\u03bd;\u03a5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd informational, commercial, transactional \u03ba\u03b1\u03b9 navigational keywords. \u039a\u03ac\u03b8\u03b5 \u03c4\u03cd\u03c0\u03bf\u03c2 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b5\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c4\u03bf\u03c5 e-shop. \u0393\u03b9\u03b1\u03c4\u03af \u03c4\u03b1 long-tail keywords \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03b3\u03b9\u03b1 \u03c4\u03b1 e-shops;\u03a4\u03b1 long-tail keywords \u03ad\u03c7\u03bf\u03c5\u03bd \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf \u03cc\u03b3\u03ba\u03bf \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd \u03b1\u03bb\u03bb\u03ac \u03c0\u03b9\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7. \u0392\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03c4\u03b1 e-shops \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03c0\u03b9\u03bf \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae\u03c2. \u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc keyword research \u03c3\u03b5 e-shop;\u039e\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c3\u03b1\u03c2, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03c4\u03b5 seed \u03bb\u03af\u03c3\u03c4\u03b1, \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03c4\u03b5 search volume \u03ba\u03b1\u03b9 keyword difficulty, \u03b1\u03bd\u03b1\u03bb\u03cd\u03c3\u03c4\u03b5 \u03c4\u03b7 SERP, \u03ba\u03b1\u03b9 \u03ba\u03ac\u03bd\u03c4\u03b5 keyword mapping \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1. \u03a0\u03ce\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 keywords \u03bd\u03b1 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03c3\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b5\u03bd\u03cc\u03c2 e-shop;\u03a4\u03b1 keywords \u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03b4\u03bf\u03bc\u03ae \u03c4\u03c9\u03bd \u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd. \u03a3\u03c9\u03c3\u03c4\u03ae \u03c7\u03c1\u03ae\u03c3\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03bf\u03c1\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03b9\u03c2 \u03bc\u03b7\u03c7\u03b1\u03bd\u03ad\u03c2 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b5\u03c5\u03b8\u03cd\u03bd\u03b5\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c3\u03b5 \u03b1\u03b3\u03bf\u03c1\u03ac. \u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b5\u03c1\u03b1 \u03bb\u03ac\u03b8\u03b7 \u03c3\u03c4\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03bb\u03ad\u03be\u03b5\u03c9\u03bd \u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ce\u03bd;\u03a3\u03c5\u03bd\u03b7\u03b8\u03b9\u03c3\u03bc\u03ad\u03bd\u03b1 \u03bb\u03ac\u03b8\u03b7 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae keywords \u03bc\u03cc\u03bd\u03bf \u03b3\u03b9\u03b1 \u03c4\u03bf search volume, \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03b9\u03b3\u03c1\u03b1\u03c6\u03ae \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03c0\u03c1\u03bf\u03bc\u03b7\u03b8\u03b5\u03c5\u03c4\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03ce\u03c0\u03b9\u03c3\u03b7 \u03c4\u03c9\u03bd keywords \u03c9\u03c2 \u03b5\u03c6\u03ac\u03c0\u03b1\u03be \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1.<\/p>\n<\/div>\n<\/details>\n<\/div>\n<p><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 e-shop;\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u039f\u03b9 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c1\u03bf\u03b9 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03bc\u03b7\u03c7\u03b1\u03bd\u03ad\u03c2 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2. \u0393\u03b9\u03b1 \u03c4\u03b1 e-shops, \u03bf\u03b9 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03c3\u03c4\u03b7\u03bd \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c8\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03bf\u03c1\u03af\u03b1.\"}},{\"@type\":\"Question\",\"name\":\"\u03a0\u03ce\u03c2 \u03bf\u03b9 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2;\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u039f\u03b9 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b7\u03b8\u03b5\u03af \u03b7 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7. \u0388\u03bd\u03b1 keyword \u03cc\u03c0\u03c9\u03c2 \"\u03b1\u03b3\u03bf\u03c1\u03ac \u03bb\u03b5\u03c5\u03ba\u03ac sneakers\" \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b7 \u03b4\u03b9\u03ac\u03b8\u03b5\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2, \u03b5\u03bd\u03ce \"\u03c4\u03b9 \u03c0\u03b1\u03c0\u03bf\u03cd\u03c4\u03c3\u03b9\u03b1 \u03bd\u03b1 \u03c6\u03bf\u03c1\u03ad\u03c3\u03c9 \u03bc\u03b5 \u03c4\u03b6\u03b9\u03bd\" \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd \u03b3\u03b9\u03b1 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1.\"}},{\"@type\":\"Question\",\"name\":\"\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03b5\u03af\u03b4\u03b7 \u03bb\u03ad\u03be\u03b5\u03c9\u03bd \u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ce\u03bd;\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u03a5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd informational, commercial, transactional \u03ba\u03b1\u03b9 navigational keywords. \u039a\u03ac\u03b8\u03b5 \u03c4\u03cd\u03c0\u03bf\u03c2 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b5\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c4\u03bf\u03c5 e-shop.\"}},{\"@type\":\"Question\",\"name\":\"\u0393\u03b9\u03b1\u03c4\u03af \u03c4\u03b1 long-tail keywords \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03b3\u03b9\u03b1 \u03c4\u03b1 e-shops;\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u03a4\u03b1 long-tail keywords \u03ad\u03c7\u03bf\u03c5\u03bd \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf \u03cc\u03b3\u03ba\u03bf \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd \u03b1\u03bb\u03bb\u03ac \u03c0\u03b9\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7. \u0392\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03c4\u03b1 e-shops \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03c0\u03b9\u03bf \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae\u03c2.\"}},{\"@type\":\"Question\",\"name\":\"\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc keyword research \u03c3\u03b5 e-shop;\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u039e\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c3\u03b1\u03c2, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03c4\u03b5 seed \u03bb\u03af\u03c3\u03c4\u03b1, \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03c4\u03b5 search volume \u03ba\u03b1\u03b9 keyword difficulty, \u03b1\u03bd\u03b1\u03bb\u03cd\u03c3\u03c4\u03b5 \u03c4\u03b7 SERP, \u03ba\u03b1\u03b9 \u03ba\u03ac\u03bd\u03c4\u03b5 keyword mapping \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1.\"}},{\"@type\":\"Question\",\"name\":\"\u03a0\u03ce\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 keywords \u03bd\u03b1 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03c3\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b5\u03bd\u03cc\u03c2 e-shop;\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u03a4\u03b1 keywords \u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03b4\u03bf\u03bc\u03ae \u03c4\u03c9\u03bd \u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd. \u03a3\u03c9\u03c3\u03c4\u03ae \u03c7\u03c1\u03ae\u03c3\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03bf\u03c1\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03b9\u03c2 \u03bc\u03b7\u03c7\u03b1\u03bd\u03ad\u03c2 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b5\u03c5\u03b8\u03cd\u03bd\u03b5\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c3\u03b5 \u03b1\u03b3\u03bf\u03c1\u03ac.\"}},{\"@type\":\"Question\",\"name\":\"\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b5\u03c1\u03b1 \u03bb\u03ac\u03b8\u03b7 \u03c3\u03c4\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03bb\u03ad\u03be\u03b5\u03c9\u03bd \u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ce\u03bd;\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u03a3\u03c5\u03bd\u03b7\u03b8\u03b9\u03c3\u03bc\u03ad\u03bd\u03b1 \u03bb\u03ac\u03b8\u03b7 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae keywords \u03bc\u03cc\u03bd\u03bf \u03b3\u03b9\u03b1 \u03c4\u03bf search volume, \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03b9\u03b3\u03c1\u03b1\u03c6\u03ae \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03c0\u03c1\u03bf\u03bc\u03b7\u03b8\u03b5\u03c5\u03c4\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03ce\u03c0\u03b9\u03c3\u03b7 \u03c4\u03c9\u03bd keywords \u03c9\u03c2 \u03b5\u03c6\u03ac\u03c0\u03b1\u03be \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1. \u03a0\u03ce\u03c2 \u03bf\u03b9 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2;\u039f\u03b9 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b7\u03b8\u03b5\u03af \u03b7 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7. \u0388\u03bd\u03b1 keyword \u03cc\u03c0\u03c9\u03c2 \"\u03b1\u03b3\u03bf\u03c1\u03ac \u03bb\u03b5\u03c5\u03ba\u03ac sneakers\" \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b7 \u03b4\u03b9\u03ac\u03b8\u03b5\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2, \u03b5\u03bd\u03ce \"\u03c4\u03b9 \u03c0\u03b1\u03c0\u03bf\u03cd\u03c4\u03c3\u03b9\u03b1 \u03bd\u03b1 \u03c6\u03bf\u03c1\u03ad\u03c3\u03c9 \u03bc\u03b5 \u03c4\u03b6\u03b9\u03bd\" \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd \u03b3\u03b9\u03b1 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1. \u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03b5\u03af\u03b4\u03b7 \u03bb\u03ad\u03be\u03b5\u03c9\u03bd \u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ce\u03bd;\u03a5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd informational, commercial, transactional \u03ba\u03b1\u03b9 navigational keywords. \u039a\u03ac\u03b8\u03b5 \u03c4\u03cd\u03c0\u03bf\u03c2 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b5\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c4\u03bf\u03c5 e-shop. \u0393\u03b9\u03b1\u03c4\u03af \u03c4\u03b1 long-tail keywords \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03b3\u03b9\u03b1 \u03c4\u03b1 e-shops;\u03a4\u03b1 long-tail keywords \u03ad\u03c7\u03bf\u03c5\u03bd \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf \u03cc\u03b3\u03ba\u03bf \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd \u03b1\u03bb\u03bb\u03ac \u03c0\u03b9\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7. \u0392\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03c4\u03b1 e-shops \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03c0\u03b9\u03bf \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae\u03c2. \u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc keyword research \u03c3\u03b5 e-shop;\u039e\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c3\u03b1\u03c2, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03c4\u03b5 seed \u03bb\u03af\u03c3\u03c4\u03b1, \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03c4\u03b5 search volume \u03ba\u03b1\u03b9 keyword difficulty, \u03b1\u03bd\u03b1\u03bb\u03cd\u03c3\u03c4\u03b5 \u03c4\u03b7 SERP, \u03ba\u03b1\u03b9 \u03ba\u03ac\u03bd\u03c4\u03b5 keyword mapping \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1. \u03a0\u03ce\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 keywords \u03bd\u03b1 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03c3\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b5\u03bd\u03cc\u03c2 e-shop;\u03a4\u03b1 keywords \u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03b4\u03bf\u03bc\u03ae \u03c4\u03c9\u03bd \u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd. \u03a3\u03c9\u03c3\u03c4\u03ae \u03c7\u03c1\u03ae\u03c3\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03bf\u03c1\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03b9\u03c2 \u03bc\u03b7\u03c7\u03b1\u03bd\u03ad\u03c2 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b5\u03c5\u03b8\u03cd\u03bd\u03b5\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c3\u03b5 \u03b1\u03b3\u03bf\u03c1\u03ac. \u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b5\u03c1\u03b1 \u03bb\u03ac\u03b8\u03b7 \u03c3\u03c4\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03bb\u03ad\u03be\u03b5\u03c9\u03bd \u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ce\u03bd;\u03a3\u03c5\u03bd\u03b7\u03b8\u03b9\u03c3\u03bc\u03ad\u03bd\u03b1 \u03bb\u03ac\u03b8\u03b7 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae keywords \u03bc\u03cc\u03bd\u03bf \u03b3\u03b9\u03b1 \u03c4\u03bf search volume, \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03b9\u03b3\u03c1\u03b1\u03c6\u03ae \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03c0\u03c1\u03bf\u03bc\u03b7\u03b8\u03b5\u03c5\u03c4\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03ce\u03c0\u03b9\u03c3\u03b7 \u03c4\u03c9\u03bd keywords \u03c9\u03c2 \u03b5\u03c6\u03ac\u03c0\u03b1\u03be \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1.\"}}]}<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Keywords are the terms that users use in search engines to find information or products. For e-shops, they are an important indicator of demand and determine the SEO strategy. Their correct use strengthens the store architecture, improves organic traffic and contributes to profitability. A strategic choice between general and long-tail keywords is needed, with the aim of better converting visits into sales.<\/p>","protected":false},"author":1,"featured_media":69765,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[204],"tags":[3980,3778,3618,7469,7468],"class_list":["post-69766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-ecommerce-seo","tag-keyword-research","tag-organic-traffic","tag-search-intent","tag-seo-keywords"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/69766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/comments?post=69766"}],"version-history":[{"count":0,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/69766\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media\/69765"}],"wp:attachment":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media?parent=69766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/categories?post=69766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/tags?post=69766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}