{"id":70192,"date":"2026-05-14T12:21:54","date_gmt":"2026-05-14T09:21:54","guid":{"rendered":"https:\/\/twodots.gr\/?p=70192"},"modified":"2026-05-16T10:59:05","modified_gmt":"2026-05-16T07:59:05","slug":"new-taftotita-rolls-emvlimatiko-schedule-lithouanias","status":"publish","type":"post","link":"https:\/\/twodots.gr\/en\/nea-taftotita-rolos-emvlimatiko-schedio-lithouanias\/","title":{"rendered":"New role and new identity for Lithuania's flagship project"},"content":{"rendered":"\n<nav class=\"td-article-toc\" aria-label=\"\u03a0\u03bb\u03bf\u03ae\u03b3\u03b7\u03c3\u03b7 \u03ac\u03c1\u03b8\u03c1\u03bf\u03c5\">\n  <style>\n    .td-article-toc { margin:0 0 30px 0; padding:22px 24px; border:1px solid #E5E5E5; border-left:5px solid #FCA311; border-radius:10px; background:#FDFDFD; box-shadow:0 8px 26px rgba(3,6,51,.07); color:#030633; }\n    .td-article-toc__title { margin:0 0 14px 0; font-size:20px; line-height:1.25; font-weight:700; color:#030633; }\n    .td-article-toc__list { margin:0; padding:0; list-style:none; display:grid; gap:9px; }\n    .td-article-toc__list a { display:block; padding:10px 12px; border-radius:8px; background:#f9fafb; color:#030633; text-decoration:none; line-height:1.35; border:1px solid transparent; }\n    .td-article-toc__list a:hover, .td-article-toc__list a:focus { color:#030633; background:#FED7AA; border-color:#FCA311; outline:none; }\n    @media (max-width:600px){ .td-article-toc{padding:18px;margin-bottom:24px;} .td-article-toc__title{font-size:18px;} .td-article-toc__list a{padding:10px;} }\n  <\/style>\n  <p class=\"td-article-toc__title\">\u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03b1<\/p>\n  <ul class=\"td-article-toc__list\">\n    <li><a href=\"#lithouaniko-design-icon-branding\">\u03a4\u03b9 \u03bc\u03b1\u03c2 \u03b4\u03b9\u03b4\u03ac\u03c3\u03ba\u03b5\u03b9 \u03c4\u03bf \u03bb\u03b9\u03b8\u03bf\u03c5\u03b1\u03bd\u03b9\u03ba\u03cc design icon \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf branding<\/a><\/li>\n    <li><a href=\"#branding-ecommerce-anaptyxi\">\u0393\u03b9\u03b1\u03c4\u03af \u03c4\u03bf branding \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03b3\u03b9\u03b1 e-commerce \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7<\/a><\/li>\n    <li><a href=\"#dedomena-empistosyni-synepeia-agores\">\u03a4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c0\u03af\u03c3\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7, \u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2<\/a><\/li>\n    <li><a href=\"#odigos-rebranding-ecommerce-brands\">Step-by-Step \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 rebranding \u03b3\u03b9\u03b1 e-commerce brands<\/a><\/li>\n    <li><a href=\"#metrisi-apodosis-neas-taftotitas\">\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03c4\u03b5 \u03b1\u03bd \u03b7 \u03bd\u03ad\u03b1 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03b5\u03b9<\/a><\/li>\n    <li><a href=\"#symperasma-ecommerce-owners-branding\">\u03a4\u03bf \u03c3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 e-commerce owners<\/a><\/li>\n    <li><a href=\"#sychnes-erotiseis\">\u03a3\u03c5\u03c7\u03bd\u03ad\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2<\/a><\/li>\n  <\/ul>\n<\/nav>\n\n\n<h2 id=\"lithouaniko-design-icon-branding\">\u03a4\u03b9 \u03bc\u03b1\u03c2 \u03b4\u03b9\u03b4\u03ac\u03c3\u03ba\u03b5\u03b9 \u03c4\u03bf \u03bb\u03b9\u03b8\u03bf\u03c5\u03b1\u03bd\u03b9\u03ba\u03cc design icon \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf branding<\/h2><p>\u03a4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf \u03c4\u03b7\u03c2 Design Week \u03bc\u03b5 \u03c4\u03af\u03c4\u03bb\u03bf \u201cLithuanian design icon gets a new purpose and identity\u201d \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03b8\u03ad\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03be\u03b5\u03c0\u03b5\u03c1\u03bd\u03ac \u03ba\u03b1\u03c4\u03ac \u03c0\u03bf\u03bb\u03cd \u03c4\u03b7\u03bd \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03b1\u03bd\u03ad\u03c9\u03c3\u03b7 \u03b5\u03bd\u03cc\u03c2 \u03c3\u03c5\u03bc\u03b2\u03cc\u03bb\u03bf\u03c5. \u0397 \u03bf\u03c5\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5 case \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03bc\u03b5\u03c4\u03ac\u03b2\u03b1\u03c3\u03b7 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03b1\u03c1\u03b5\u03bb\u03b8\u03cc\u03bd\u03c4\u03bf\u03c2 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae, \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ac \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b9\u03bc\u03b7 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1\u03bd e-commerce owner, \u03b1\u03c5\u03c4\u03ae \u03b7 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7: \u03ad\u03bd\u03b1 brand \u03b4\u03b5\u03bd \u03b1\u03c1\u03ba\u03b5\u03af \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03cc\u03bc\u03bf\u03c1\u03c6\u03bf \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf \u03ae \u03bc\u03b9\u03b1 \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1. \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c4\u03b5\u03b9 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03bf \u03c3\u03ba\u03bf\u03c0\u03cc, \u03c3\u03c5\u03bd\u03b5\u03c0\u03ae \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1, \u03b5\u03cd\u03c7\u03c1\u03b7\u03c3\u03c4\u03bf design system \u03ba\u03b1\u03b9 \u03ad\u03bd\u03b1 brand experience \u03c0\u03bf\u03c5 \u03bc\u03b5\u03c4\u03b1\u03c6\u03c1\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7, \u03c0\u03bb\u03bf\u03ae\u03b3\u03b7\u03c3\u03b7 \u03c7\u03c9\u03c1\u03af\u03c2 \u03c4\u03c1\u03b9\u03b2\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b5\u03bb\u03b9\u03ba\u03ac \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2.<\/p><p>\u03a3\u03c4\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf case, \u03b7 Design Week \u03b1\u03bd\u03b1\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03c4\u03b7 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5 \u03bd\u03b1 \u03b4\u03af\u03bd\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03b5\u03b4\u03c1\u03b1\u03b9\u03c9\u03bc\u03ad\u03bd\u03bf \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03bf \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03ba\u03bb\u03b7\u03c1\u03bf\u03bd\u03bf\u03bc\u03b9\u03ac\u03c2 \u03ad\u03bd\u03b1\u03bd \u03bd\u03ad\u03bf \u03c1\u03cc\u03bb\u03bf. \u0391\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03c4\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03cc\u03c0\u03bf\u03c5 \u03c4\u03bf branding \u03c3\u03c5\u03bd\u03b1\u03bd\u03c4\u03ac \u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae. \u038c\u03c4\u03b1\u03bd \u03ad\u03bd\u03b1 brand \u03ad\u03c7\u03b5\u03b9 \u03ae\u03b4\u03b7 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1, \u03c4\u03bf rebranding \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c3\u03b1\u03bd \u03b4\u03b9\u03b1\u03b3\u03c1\u03b1\u03c6\u03ae \u03c4\u03b7\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1\u03c2 \u03c4\u03bf\u03c5, \u03b1\u03bb\u03bb\u03ac \u03c3\u03b1\u03bd \u03b5\u03c0\u03b1\u03bd\u03b1\u03b4\u03b9\u03b1\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03be\u03af\u03b1\u03c2 \u03c4\u03bf\u03c5 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c3\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03cc \u03ba\u03bf\u03b9\u03bd\u03cc. \u0397 \u03af\u03b4\u03b9\u03b1 \u03b1\u03c1\u03c7\u03ae \u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03c7\u03c4\u03af\u03c3\u03b5\u03b9 \u03c0\u03b5\u03bb\u03b1\u03c4\u03b5\u03b9\u03b1\u03ba\u03ae \u03b2\u03ac\u03c3\u03b7, \u03b1\u03bb\u03bb\u03ac \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc conversion rate, \u03b1\u03b4\u03cd\u03bd\u03b1\u03bc\u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03ae \u03b1\u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03c4\u03bf eshop, \u03c4\u03b1 social media, \u03c4\u03bf newsletter \u03ba\u03b1\u03b9 \u03c4\u03bf packaging design.<\/p><p>\u03a4\u03bf Branding, \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03b5\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf, \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03c5\u03c0\u03bf\u03b4\u03bf\u03bc\u03ae. \u039a\u03b1\u03b8\u03bf\u03c1\u03af\u03b6\u03b5\u03b9 \u03b1\u03bd \u03bf \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7\u03c2 \u03b8\u03b1 \u03bd\u03b9\u03ce\u03c3\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd, \u03b1\u03bd \u03b8\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ac\u03b2\u03b5\u03b9 \u03b1\u03bc\u03ad\u03c3\u03c9\u03c2 \u03c4\u03b9 \u03c0\u03bf\u03c5\u03bb\u03ac\u03c4\u03b5 \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03b1\u03be\u03af\u03b6\u03b5\u03b9, \u03b1\u03bd \u03b8\u03b1 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b5\u03b9 \u03c4\u03bf brand \u03c3\u03b1\u03c2 \u03c3\u03b5 \u03ad\u03bd\u03b1 marketplace, \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03ae \u03c3\u03b5 \u03ad\u03bd\u03b1 unboxing video. \u0397 \u03bd\u03ad\u03b1 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03bd\u03cc\u03c2 design icon, \u03cc\u03c0\u03c9\u03c2 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7 Design Week, \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c9\u03c2 \u03c5\u03c0\u03b5\u03bd\u03b8\u03cd\u03bc\u03b9\u03c3\u03b7 \u03cc\u03c4\u03b9 \u03b7 \u03b1\u03be\u03af\u03b1 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03bf\u03c7\u03ae: \u03c3\u03ba\u03bf\u03c0\u03cc\u03c2, \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1, \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1, \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03af \u03c3\u03c4\u03cc\u03c7\u03bf\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03b9\u03bd\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c2 \u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03ba\u03b1\u03c4\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03b7.<\/p><h2 id=\"branding-ecommerce-anaptyxi\">\u0393\u03b9\u03b1\u03c4\u03af \u03c4\u03bf branding \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03b3\u03b9\u03b1 e-commerce \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7<\/h2><p>\u03a3\u03b5 \u03ad\u03bd\u03b1 \u03c6\u03c5\u03c3\u03b9\u03ba\u03cc \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1, \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03b2\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03bf\u03bd \u03c7\u03ce\u03c1\u03bf, \u03c4\u03bf\u03bd \u03c6\u03c9\u03c4\u03b9\u03c3\u03bc\u03cc, \u03c4\u03b7\u03bd \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7, \u03c4\u03b7\u03bd \u03c5\u03c6\u03ae \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03b9\u03bd\u03b7 \u03b5\u03c0\u03b1\u03c6\u03ae. \u03a3\u03b5 \u03ad\u03bd\u03b1 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1, \u03cc\u03bb\u03b1 \u03b1\u03c5\u03c4\u03ac \u03c3\u03c5\u03bc\u03c0\u03c5\u03ba\u03bd\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 pixels, copy, \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1 \u03c6\u03cc\u03c1\u03c4\u03c9\u03c3\u03b7\u03c2, \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b5\u03c2, \u03bc\u03b9\u03ba\u03c1\u03bf-\u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1, \u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03b1, \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2, checkout \u03ba\u03b1\u03b9 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ce\u03bd. \u0395\u03b4\u03ce \u03c4\u03bf ecommerce branding \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bf \u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03c3\u03bc\u03cc\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03b2\u03b5\u03b2\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1. \u0391\u03bd \u03b7 visual identity \u03bc\u03bf\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c0\u03c1\u03cc\u03c7\u03b5\u03b9\u03c1\u03b7, \u03b1\u03bd \u03c4\u03bf logo design \u03b4\u03b5\u03bd \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac \u03c3\u03b5 mobile, \u03b1\u03bd \u03bf\u03b9 \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b5\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03ad\u03c7\u03bf\u03c5\u03bd \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc \u03cd\u03c6\u03bf\u03c2 \u03ae \u03b1\u03bd \u03c4\u03bf tone of voice \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c3\u03b5 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1, \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03b4\u03b5\u03bd \u03c4\u03bf \u03b1\u03bd\u03b1\u03bb\u03cd\u03b5\u03b9 \u03c3\u03c5\u03bd\u03b5\u03b9\u03b4\u03b7\u03c4\u03ac\u00b7 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03b1\u03b9\u03c3\u03b8\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b9\u03ba\u03c1\u03cc\u03c4\u03b5\u03c1\u03b7 \u03c3\u03b9\u03b3\u03bf\u03c5\u03c1\u03b9\u03ac.<\/p><p>\u0397 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03cc\u03c4\u03b1\u03bd \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03b4\u03b5\u03bd \u03ad\u03c7\u03b5\u03b9 \u03c0\u03c1\u03bf\u03b7\u03b3\u03bf\u03cd\u03bc\u03b5\u03bd\u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03bc\u03b5 \u03c4\u03bf brand \u03c3\u03b1\u03c2. \u0388\u03bd\u03b1 \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc brand identity \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c3\u03b1\u03bd \u201c\u03c3\u03ae\u03bc\u03b1 \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1\u03c2\u201d \u03c0\u03c1\u03b9\u03bd \u03b1\u03ba\u03cc\u03bc\u03b7 \u03bc\u03b9\u03bb\u03ae\u03c3\u03b5\u03b9 \u03b7 \u03c4\u03b9\u03bc\u03ae \u03ae \u03b7 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac. \u0393\u03b9\u2019 \u03b1\u03c5\u03c4\u03cc \u03bf\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03bf Branding \u03c9\u03c2 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03c9\u03c2 \u03b4\u03b9\u03b1\u03ba\u03bf\u03c3\u03bc\u03b7\u03c4\u03b9\u03ba\u03ae \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c0\u03bb\u03b5\u03bf\u03bd\u03ad\u03ba\u03c4\u03b7\u03bc\u03b1 \u03c3\u03b5 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03bc\u03b5 \u03ad\u03bd\u03c4\u03bf\u03bd\u03bf \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc. \u03a3\u03c4\u03bf e-commerce, \u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03b4\u03b5\u03bd \u03c0\u03c1\u03bf\u03ba\u03cd\u03c0\u03c4\u03b5\u03b9 \u03bc\u03cc\u03bd\u03bf \u03b1\u03c0\u03cc \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd. \u03a0\u03c1\u03bf\u03ba\u03cd\u03c0\u03c4\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7, \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b7, \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03bc\u03b5\u03c4\u03ac \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac, \u03c4\u03b7\u03bd \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 touchpoint.<\/p><p>\u0397 \u03ad\u03bd\u03bd\u03bf\u03b9\u03b1 \u03c4\u03bf\u03c5 purpose-driven branding, \u03c0\u03bf\u03c5 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c0\u03af\u03c3\u03c9 \u03b1\u03c0\u03cc \u03c0\u03bf\u03bb\u03bb\u03ac \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b1 rebranding projects, \u03b4\u03b5\u03bd \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03ba\u03ac\u03b8\u03b5 brand \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03ba\u03c4\u03ae\u03c3\u03b5\u03b9 \u03b2\u03b1\u03c1\u03cd \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03cc \u03b1\u03c6\u03ae\u03b3\u03b7\u03bc\u03b1. \u03a3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03bf \u03b3\u03b9\u03b1\u03c4\u03af \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9, \u03c0\u03bf\u03b9\u03bf\u03c5\u03c2 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03b5\u03c4\u03b5\u03af, \u03c4\u03b9 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03c0\u03c1\u03bf\u03c2 \u03c4\u03bf \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03b1\u03be\u03af\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c0\u03ad\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03c0\u03bb\u03ae \u03c3\u03c5\u03bd\u03b1\u03bb\u03bb\u03b1\u03b3\u03ae. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 fashion eshop, \u03b1\u03c5\u03c4\u03cc \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03bc\u03b5\u03bb\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03ce\u03bd \u03ba\u03bf\u03bc\u03bc\u03b1\u03c4\u03b9\u03ce\u03bd. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 brand \u03ba\u03b1\u03bb\u03bb\u03c5\u03bd\u03c4\u03b9\u03ba\u03ce\u03bd, \u03b7 \u03b5\u03c0\u03b9\u03c3\u03c4\u03b7\u03bc\u03bf\u03bd\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03b7 \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 marketplace niche \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03b7 \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03b7 \u03b5\u03c5\u03ba\u03bf\u03bb\u03af\u03b1 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7\u03c2.<\/p><h2 id=\"dedomena-empistosyni-synepeia-agores\">\u03a4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c0\u03af\u03c3\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7, \u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2<\/h2><p>\u03a4\u03bf \u03c0\u03c1\u03c9\u03c4\u03bf\u03b3\u03b5\u03bd\u03ad\u03c2 \u03ac\u03c1\u03b8\u03c1\u03bf \u03c4\u03b7\u03c2 Design Week \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03ba\u03c5\u03c1\u03af\u03c9\u03c2 \u03c9\u03c2 qualitative case study \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03bd \u03c3\u03ba\u03bf\u03c0\u03cc \u03b5\u03bd\u03cc\u03c2 design icon. \u0393\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bc\u03b5 \u03cc\u03bc\u03c9\u03c2 \u03c4\u03b1 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03ac\u03c3\u03bc\u03b1\u03c4\u03b1 \u03c3\u03b5 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd, \u03b1\u03be\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03bf\u03cd\u03bc\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03b4\u03b9\u03b5\u03b8\u03bd\u03b5\u03af\u03c2 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b5\u03c2. \u0397 IBM Institute for Business Value, \u03c3\u03b5 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03bc\u03b5 \u03c4\u03b7 National Retail Federation, \u03ba\u03b1\u03c4\u03ad\u03b3\u03c1\u03b1\u03c8\u03b5 \u03c3\u03c4\u03b7 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 \u201cConsumers want it all\u201d \u03cc\u03c4\u03b9 \u03c4\u03bf \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03b1\u03bd\u03ae\u03ba\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03c4\u03c9\u03bd purpose-driven consumers. \u0391\u03c5\u03c4\u03cc \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03bf \u03c3\u03ba\u03bf\u03c0\u03cc\u03c2, \u03bf\u03b9 \u03b1\u03be\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b7 \u03c3\u03b1\u03c6\u03ae\u03c2 \u03c4\u03bf\u03c0\u03bf\u03b8\u03ad\u03c4\u03b7\u03c3\u03b7 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae brand, \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03cc\u03c4\u03b1\u03bd \u03bf\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03b5\u03bd\u03b1\u03bb\u03bb\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2.<\/p><p>\u038c\u03c0\u03c9\u03c2 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1, \u03bf\u03b9 purpose-driven consumers \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd \u03c4\u03bf \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03cc segment \u03c3\u03c4\u03b7 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7, \u03ba\u03ac\u03c4\u03b9 \u03c0\u03bf\u03c5 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03b3\u03b9\u03b1 brand strategy \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c3\u03b5 \u03c4\u03b9\u03bc\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ad\u03c2.<\/p>\n<style>\n.td-chart-consumer-types { max-width:100%; background:#FFFFFF; border:1px solid #E5E5E5; border-radius:12px; box-shadow:0 8px 26px rgba(3,6,51,.08); padding:26px; margin:30px 0; color:#030633; }\n.td-chart-consumer-types * { box-sizing:border-box; }\n.td-chart-consumer-types .td-chart-title { margin:0 0 6px 0; font-size:22px; line-height:1.25; font-weight:700; color:#030633; }\n.td-chart-consumer-types .td-chart-subtitle { margin:0 0 22px 0; font-size:14px; line-height:1.45; color:#555555; }\n.td-chart-consumer-types .td-chart-body { display:grid; gap:12px; }\n.td-chart-consumer-types .td-chart-row { display:grid; grid-template-columns:minmax(170px, 1fr) minmax(120px, 1.4fr) 64px; align-items:center; gap:14px; padding:11px 12px; border-radius:9px; background:#f9fafb; }\n.td-chart-consumer-types .td-chart-row:hover { background:#FFF7E8; }\n.td-chart-consumer-types .td-chart-label { font-size:14px; line-height:1.35; font-weight:600; color:#030633; }\n.td-chart-consumer-types .td-chart-track { height:13px; border-radius:999px; background:#E5E5E5; overflow:hidden; }\n.td-chart-consumer-types .td-chart-fill { height:13px; border-radius:999px; background:linear-gradient(90deg,#FCA311,#B65D00); }\n.td-chart-consumer-types .td-chart-value { text-align:right; font-size:15px; font-weight:800; color:#030633; }\n@media (max-width:640px){ .td-chart-consumer-types { padding:20px; } .td-chart-consumer-types .td-chart-title{font-size:19px;} .td-chart-consumer-types .td-chart-row{grid-template-columns:1fr 58px; gap:8px 12px;} .td-chart-consumer-types .td-chart-track{grid-column:1 \/ -1; order:3;} }\n<\/style>\n<div class=\"td-chart-consumer-types\" role=\"img\" aria-label=\"\u0393\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1: \u03a4\u03cd\u03c0\u03bf\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03b1 \u03ba\u03af\u03bd\u03b7\u03c4\u03c1\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2\">\n  <p class=\"td-chart-title\">\u03a4\u03cd\u03c0\u03bf\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03b1 \u03ba\u03af\u03bd\u03b7\u03c4\u03c1\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2<\/p>\n  <p class=\"td-chart-subtitle\">\u03a0\u03b7\u03b3\u03ae: IBM Institute for Business Value &#038; NRF, Consumers want it all, 2022<\/p>\n  <div class=\"td-chart-body\">\n    <div class=\"td-chart-row\"><div class=\"td-chart-label\">\u039a\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03bf\u03bd \u03c3\u03ba\u03bf\u03c0\u03cc<\/div><div class=\"td-chart-track\"><div class=\"td-chart-fill\" style=\"width:100%\" role=\"meter\" aria-valuenow=\"44\" aria-valuemin=\"0\" aria-valuemax=\"44\"><\/div><\/div><div class=\"td-chart-value\">44%<\/div><\/div>\n    <div class=\"td-chart-row\"><div class=\"td-chart-label\">\u039a\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03b7\u03bd \u03b1\u03be\u03af\u03b1<\/div><div class=\"td-chart-track\"><div class=\"td-chart-fill\" style=\"width:84.09%\" role=\"meter\" aria-valuenow=\"37\" aria-valuemin=\"0\" aria-valuemax=\"44\"><\/div><\/div><div class=\"td-chart-value\">37%<\/div><\/div>\n    <div class=\"td-chart-row\"><div class=\"td-chart-label\">\u039a\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd<\/div><div class=\"td-chart-track\"><div class=\"td-chart-fill\" style=\"width:36.36%\" role=\"meter\" aria-valuenow=\"16\" aria-valuemin=\"0\" aria-valuemax=\"44\"><\/div><\/div><div class=\"td-chart-value\">16%<\/div><\/div>\n    <div class=\"td-chart-row\"><div class=\"td-chart-label\">\u039a\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03bf brand<\/div><div class=\"td-chart-track\"><div class=\"td-chart-fill\" style=\"width:6.82%\" role=\"meter\" aria-valuenow=\"3\" aria-valuemin=\"0\" aria-valuemax=\"44\"><\/div><\/div><div class=\"td-chart-value\">3%<\/div><\/div>\n  <\/div>\n<\/div>\n<p>\u0397 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03bf \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf. \u0397 Marq, \u03c3\u03c4\u03b7 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ae \u03c4\u03b7\u03c2 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf brand consistency, \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ae\u03c2 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b7 \u03b5\u03bd\u03cc\u03c2 brand \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03b5\u03b8\u03b5\u03af \u03bc\u03b5 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03b5\u03c3\u03cc\u03b4\u03c9\u03bd \u03c4\u03b7\u03c2 \u03c4\u03ac\u03be\u03b7\u03c2 \u03c4\u03bf\u03c5 10% \u03ad\u03c9\u03c2 20%. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1\u03bd e-commerce owner, \u03b1\u03c5\u03c4\u03cc \u03b4\u03b5\u03bd \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03ad\u03bd\u03b1 \u03bd\u03ad\u03bf \u03c7\u03c1\u03ce\u03bc\u03b1 \u03b8\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9 \u03b1\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b1 \u03c4\u03bf\u03bd \u03c4\u03b6\u03af\u03c1\u03bf. \u03a3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03bc\u03c9\u03c2 \u03cc\u03c4\u03b9 \u03cc\u03c4\u03b1\u03bd \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03c3\u03c5\u03bd\u03b1\u03bd\u03c4\u03ac \u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7, \u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae, \u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1 \u03c3\u03b5 \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1, \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf \u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03cc \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7\u03c2. \u03a4\u03bf brand \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b5\u03cd\u03ba\u03bf\u03bb\u03bf \u03bd\u03b1 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03c4\u03b5\u03af, \u03bd\u03b1 \u03b8\u03c5\u03bc\u03b7\u03b8\u03b5\u03af \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03b7\u03b8\u03b5\u03af.<\/p><p>\u03a3\u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1 \u03b1\u03c0\u03bf\u03c4\u03c5\u03c0\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf \u03b5\u03cd\u03c1\u03bf\u03c2 \u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03b7 Marq \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03c3\u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b7 \u03c4\u03bf\u03c5 brand, \u03b1\u03c0\u03cc \u03c4\u03b7 \u03c7\u03b1\u03bc\u03b7\u03bb\u03ae \u03ad\u03c9\u03c2 \u03c4\u03b7\u03bd \u03c5\u03c8\u03b7\u03bb\u03ae \u03b5\u03ba\u03c4\u03af\u03bc\u03b7\u03c3\u03b7 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7\u03c2 \u03b5\u03c3\u03cc\u03b4\u03c9\u03bd.<\/p>\n<style>\n.td-chart-ektimmeni-axisi-esdon-ap-syneps-brand-presentation {\n  max-width: 100%;\n  background: #FFFFFF;\n  border-radius: 12px;\n  box-shadow: 0 4px 20px rgba(3,6,51,0.08);\n  padding: 28px;\n  margin: 32px 0;\n  border: 1px solid #E5E5E5;\n  color: #030633;\n}\n.td-chart-ektimmeni-axisi-esdon-ap-syneps-brand-presentation * { box-sizing: border-box; transition: 0.2s ease; }\n.td-chart-ektimmeni-axisi-esdon-ap-syneps-brand-presentation-header h3 {\n  font-size: 22px;\n  font-weight: 700;\n  color: #030633;\n  letter-spacing: -0.01em;\n  margin: 0 0 6px 0;\n}\n.td-chart-ektimmeni-axisi-esdon-ap-syneps-brand-presentation-header p {\n  font-size: 14px;\n  font-weight: 400;\n  color: #555555;\n  margin: 0 0 24px 0;\n}\n@media (max-width: 768px) {\n  .td-chart-ektimmeni-axisi-esdon-ap-syneps-brand-presentation { padding: 22px; }\n}\n@media (max-width: 480px) {\n  .td-chart-ektimmeni-axisi-esdon-ap-syneps-brand-presentation { padding: 18px; }\n  .td-chart-ektimmeni-axisi-esdon-ap-syneps-brand-presentation-header h3 { font-size: 19px; }\n  .td-chart-ektimmeni-axisi-esdon-ap-syneps-brand-presentation-header p { font-size: 13px; }\n}\n.td-chart-ektimmeni-axisi-esdon-ap-syneps-brand-presentation-bar-body {\n  min-height: 290px;\n  display: flex;\n  align-items: flex-end;\n  gap: 18px;\n  border-bottom: 2px solid #030633;\n  padding: 18px 8px 0;\n}\n.td-chart-ektimmeni-axisi-esdon-ap-syneps-brand-presentation-bar-item {\n  flex: 1;\n  min-width: 74px;\n  height: 250px;\n  display: flex;\n  flex-direction: column;\n  align-items: center;\n  justify-content: flex-end;\n  gap: 8px;\n}\n.td-chart-ektimmeni-axisi-esdon-ap-syneps-brand-presentation-value {\n  font-size: 14px;\n  font-weight: 600;\n  color: #030633;\n}\n.td-chart-ektimmeni-axisi-esdon-ap-syneps-brand-presentation-bar {\n  width: 48px;\n  max-height: 220px;\n  border-radius: 8px 8px 0 0;\n}\n.td-chart-ektimmeni-axisi-esdon-ap-syneps-brand-presentation-bar:hover { background: #030633; }\n.td-chart-ektimmeni-axisi-esdon-ap-syneps-brand-presentation-label {\n  min-height: 38px;\n  font-size: 13px;\n  color: #555555;\n  text-align: center;\n}\n.td-chart-ektimmeni-axisi-esdon-ap-syneps-brand-presentation-bar-0 { height: 50.0%; background: #FCA311; }\n.td-chart-ektimmeni-axisi-esdon-ap-syneps-brand-presentation-bar-1 { height: 100.0%; background: #030633; }\n@media (max-width: 768px) {\n  .td-chart-ektimmeni-axisi-esdon-ap-syneps-brand-presentation-bar-body { gap: 10px; overflow-x: auto; }\n  .td-chart-ektimmeni-axisi-esdon-ap-syneps-brand-presentation-bar-item { min-width: 68px; }\n}\n@media (max-width: 480px) {\n  .td-chart-ektimmeni-axisi-esdon-ap-syneps-brand-presentation-bar { width: 36px; }\n  .td-chart-ektimmeni-axisi-esdon-ap-syneps-brand-presentation-label { font-size: 12px; }\n}\n<\/style>\n<div class=\"td-chart-ektimmeni-axisi-esdon-ap-syneps-brand-presentation\" role=\"img\" aria-label=\"\u0393\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1: \u0395\u03ba\u03c4\u03b9\u03bc\u03ce\u03bc\u03b5\u03bd\u03b7 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03b5\u03c3\u03cc\u03b4\u03c9\u03bd \u03b1\u03c0\u03cc \u03c3\u03c5\u03bd\u03b5\u03c0\u03ad\u03c2 brand presentation\">\n  <div class=\"td-chart-ektimmeni-axisi-esdon-ap-syneps-brand-presentation-header\">\n    <h3>\u0395\u03ba\u03c4\u03b9\u03bc\u03ce\u03bc\u03b5\u03bd\u03b7 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03b5\u03c3\u03cc\u03b4\u03c9\u03bd \u03b1\u03c0\u03cc \u03c3\u03c5\u03bd\u03b5\u03c0\u03ad\u03c2 brand presentation<\/h3>\n    <p>\u03a0\u03b7\u03b3\u03ae: Marq, Brand Consistency Report<\/p>\n  <\/div>\n  <div class=\"td-chart-ektimmeni-axisi-esdon-ap-syneps-brand-presentation-body td-chart-ektimmeni-axisi-esdon-ap-syneps-brand-presentation-bar-body\">\n    <div class=\"td-chart-ektimmeni-axisi-esdon-ap-syneps-brand-presentation-bar-item\">\n      <div class=\"td-chart-ektimmeni-axisi-esdon-ap-syneps-brand-presentation-value\">10%<\/div>\n      <div class=\"td-chart-ektimmeni-axisi-esdon-ap-syneps-brand-presentation-bar td-chart-ektimmeni-axisi-esdon-ap-syneps-brand-presentation-bar-0\" role=\"meter\" aria-valuenow=\"10\" aria-valuemin=\"0\" aria-valuemax=\"20\"><\/div>\n      <div class=\"td-chart-ektimmeni-axisi-esdon-ap-syneps-brand-presentation-label\">\u03a7\u03b1\u03bc\u03b7\u03bb\u03ae \u03b5\u03ba\u03c4\u03af\u03bc\u03b7\u03c3\u03b7<\/div>\n    <\/div>\n    <div class=\"td-chart-ektimmeni-axisi-esdon-ap-syneps-brand-presentation-bar-item\">\n      <div class=\"td-chart-ektimmeni-axisi-esdon-ap-syneps-brand-presentation-value\">20%<\/div>\n      <div class=\"td-chart-ektimmeni-axisi-esdon-ap-syneps-brand-presentation-bar td-chart-ektimmeni-axisi-esdon-ap-syneps-brand-presentation-bar-1\" role=\"meter\" aria-valuenow=\"20\" aria-valuemin=\"0\" aria-valuemax=\"20\"><\/div>\n      <div class=\"td-chart-ektimmeni-axisi-esdon-ap-syneps-brand-presentation-label\">\u03a5\u03c8\u03b7\u03bb\u03ae \u03b5\u03ba\u03c4\u03af\u03bc\u03b7\u03c3\u03b7<\/div>\n    <\/div>\n  <\/div>\n<\/div>\n<p>\u03a5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03b7 \u03ac\u03bb\u03bb\u03b7 \u03c0\u03bb\u03b5\u03c5\u03c1\u03ac: \u03b7 \u03b1\u03c0\u03ce\u03bb\u03b5\u03b9\u03b1 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03cc\u03c4\u03b1\u03bd \u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03b4\u03b5\u03bd \u03c0\u03b5\u03af\u03b8\u03b5\u03b9 \u03ae \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c4\u03c1\u03b9\u03b2\u03ae. \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03bf Baymard Institute, \u03bf \u03bc\u03ad\u03c3\u03bf\u03c2 documented cart abandonment rate \u03b1\u03bd\u03ad\u03c1\u03c7\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 70,19%. \u03a4\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03b1\u03c5\u03c4\u03cc \u03b4\u03b5\u03bd \u03bf\u03c6\u03b5\u03af\u03bb\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf branding, \u03b1\u03bb\u03bb\u03ac \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03c4\u03bf brand \u03bf\u03c6\u03b5\u03af\u03bb\u03b5\u03b9 \u03bd\u03b1 \u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03bd\u03b5\u03b9: \u03b4\u03b9\u03b1\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2, \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1 checkout, \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b5\u03c2 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2, \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b9\u03bc\u03b1 trust signals, \u03c3\u03c5\u03bd\u03b5\u03c0\u03ae \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b9\u03b5\u03c1\u03ac\u03c1\u03c7\u03b7\u03c3\u03b7 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b1\u03c2.<\/p><p>\u03a4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03bb\u03b5\u03bb\u03b5\u03b9\u03bc\u03bc\u03ad\u03bd\u03c9\u03bd \u03ba\u03b1\u03b9 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03c9\u03bd \u03ba\u03b1\u03bb\u03b1\u03b8\u03b9\u03ce\u03bd \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03bf \u03bc\u03ad\u03c3\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03c0\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03c4\u03bf Baymard Institute.<\/p>\n<style>\n.td-chart-mso-posost-egkatleipsis-kalathio {\n  max-width: 100%;\n  background: #FFFFFF;\n  border-radius: 12px;\n  box-shadow: 0 4px 20px rgba(3,6,51,0.08);\n  padding: 28px;\n  margin: 32px 0;\n  border: 1px solid #E5E5E5;\n  color: #030633;\n}\n.td-chart-mso-posost-egkatleipsis-kalathio * { box-sizing: border-box; transition: 0.2s ease; }\n.td-chart-mso-posost-egkatleipsis-kalathio-header h3 {\n  font-size: 22px;\n  font-weight: 700;\n  color: #030633;\n  letter-spacing: -0.01em;\n  margin: 0 0 6px 0;\n}\n.td-chart-mso-posost-egkatleipsis-kalathio-header p {\n  font-size: 14px;\n  font-weight: 400;\n  color: #555555;\n  margin: 0 0 24px 0;\n}\n@media (max-width: 768px) {\n  .td-chart-mso-posost-egkatleipsis-kalathio { padding: 22px; }\n}\n@media (max-width: 480px) {\n  .td-chart-mso-posost-egkatleipsis-kalathio { padding: 18px; }\n  .td-chart-mso-posost-egkatleipsis-kalathio-header h3 { font-size: 19px; }\n  .td-chart-mso-posost-egkatleipsis-kalathio-header p { font-size: 13px; }\n}\n.td-chart-mso-posost-egkatleipsis-kalathio-body {\n  display: grid;\n  grid-template-columns: minmax(180px, 260px) 1fr;\n  align-items: center;\n  gap: 28px;\n}\n.td-chart-mso-posost-egkatleipsis-kalathio-body svg {\n  width: 100%;\n  height: auto;\n}\n.td-chart-mso-posost-egkatleipsis-kalathio-center-main {\n  font-size: 22px;\n  font-weight: 700;\n  fill: #030633;\n}\n.td-chart-mso-posost-egkatleipsis-kalathio-center-label {\n  font-size: 12px;\n  fill: #555555;\n}\n.td-chart-mso-posost-egkatleipsis-kalathio-legend {\n  list-style: none;\n  padding: 0;\n  margin: 0;\n  display: grid;\n  gap: 12px;\n}\n.td-chart-mso-posost-egkatleipsis-kalathio-legend li {\n  display: grid;\n  grid-template-columns: 14px 1fr auto;\n  gap: 10px;\n  align-items: center;\n  padding: 10px;\n  border-radius: 8px;\n}\n.td-chart-mso-posost-egkatleipsis-kalathio-legend li:hover { background: #FFF8EE; }\n.td-chart-mso-posost-egkatleipsis-kalathio-swatch {\n  width: 14px;\n  height: 14px;\n  border-radius: 3px;\n}\n.td-chart-mso-posost-egkatleipsis-kalathio-swatch-0 { background: #FCA311; }\n.td-chart-mso-posost-egkatleipsis-kalathio-swatch-1 { background: #030633; }\n.td-chart-mso-posost-egkatleipsis-kalathio-legend span {\n  color: #555555;\n  font-size: 14px;\n}\n.td-chart-mso-posost-egkatleipsis-kalathio-legend strong {\n  color: #030633;\n  font-size: 14px;\n}\n@media (max-width: 768px) {\n  .td-chart-mso-posost-egkatleipsis-kalathio-body { grid-template-columns: 1fr; }\n  .td-chart-mso-posost-egkatleipsis-kalathio-body svg { max-width: 260px; margin: 0 auto; }\n}\n<\/style>\n<div class=\"td-chart-mso-posost-egkatleipsis-kalathio\" role=\"img\" aria-label=\"\u0393\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1: \u039c\u03ad\u03c3\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2 \u03ba\u03b1\u03bb\u03b1\u03b8\u03b9\u03bf\u03cd\">\n  <div class=\"td-chart-mso-posost-egkatleipsis-kalathio-header\">\n    <h3>\u039c\u03ad\u03c3\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2 \u03ba\u03b1\u03bb\u03b1\u03b8\u03b9\u03bf\u03cd<\/h3>\n    <p>\u03a0\u03b7\u03b3\u03ae: Baymard Institute, Cart Abandonment Rate Statistics<\/p>\n  <\/div>\n  <div class=\"td-chart-mso-posost-egkatleipsis-kalathio-body\">\n    <svg viewBox=\"0 0 200 200\" role=\"img\" aria-label=\"\u039c\u03ad\u03c3\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2 \u03ba\u03b1\u03bb\u03b1\u03b8\u03b9\u03bf\u03cd\">\n      <title>\u039c\u03ad\u03c3\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2 \u03ba\u03b1\u03bb\u03b1\u03b8\u03b9\u03bf\u03cd<\/title>\n      <path d=\"M 21.716 124.407 A 82 82 0 1 0 100.000 18.000 L 100.000 56.000 A 44 44 0 1 1 57.994 113.096 Z\" fill=\"#FCA311\" stroke=\"#FFFFFF\" stroke-width=\"2\"><title>\u0395\u03b3\u03ba\u03b1\u03c4\u03b1\u03bb\u03b5\u03bb\u03b5\u03b9\u03bc\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9\u03b1: 70.19%<\/title><\/path><path d=\"M 100.000 18.000 A 82 82 0 0 0 21.716 124.407 L 57.994 113.096 A 44 44 0 0 1 100.000 56.000 Z\" fill=\"#030633\" stroke=\"#FFFFFF\" stroke-width=\"2\"><title>\u039f\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2: 29.81%<\/title><\/path>\n      <text x=\"100\" y=\"96\" text-anchor=\"middle\" class=\"td-chart-mso-posost-egkatleipsis-kalathio-center-main\">100%<\/text>\n      <text x=\"100\" y=\"116\" text-anchor=\"middle\" class=\"td-chart-mso-posost-egkatleipsis-kalathio-center-label\">\u03a3\u03cd\u03bd\u03bf\u03bb\u03bf<\/text>\n    <\/svg>\n    <ul class=\"td-chart-mso-posost-egkatleipsis-kalathio-legend\">\n      <li>\n        <span class=\"td-chart-mso-posost-egkatleipsis-kalathio-swatch td-chart-mso-posost-egkatleipsis-kalathio-swatch-0\"><\/span>\n        <span>\u0395\u03b3\u03ba\u03b1\u03c4\u03b1\u03bb\u03b5\u03bb\u03b5\u03b9\u03bc\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9\u03b1<\/span>\n        <strong>70.19%<\/strong>\n      <\/li>\n      <li>\n        <span class=\"td-chart-mso-posost-egkatleipsis-kalathio-swatch td-chart-mso-posost-egkatleipsis-kalathio-swatch-1\"><\/span>\n        <span>\u039f\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2<\/span>\n        <strong>29.81%<\/strong>\n      <\/li>\n    <\/ul>\n  <\/div>\n<\/div>\n<h2 id=\"odigos-rebranding-ecommerce-brands\">Step-by-Step \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 rebranding \u03b3\u03b9\u03b1 e-commerce brands<\/h2><p>\u0388\u03bd\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03bf rebranding \u03b4\u03b5\u03bd \u03be\u03b5\u03ba\u03b9\u03bd\u03ac \u03b1\u03c0\u03cc \u03c4\u03bf \u03b5\u03c1\u03ce\u03c4\u03b7\u03bc\u03b1 \u201c\u03c0\u03bf\u03b9\u03bf \u03c7\u03c1\u03ce\u03bc\u03b1 \u03bc\u03b1\u03c2 \u03b1\u03c1\u03ad\u03c3\u03b5\u03b9;\u201d. \u039e\u03b5\u03ba\u03b9\u03bd\u03ac \u03b1\u03c0\u03cc \u03c4\u03bf \u201c\u03c0\u03bf\u03b9\u03bf \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bb\u03cd\u03c3\u03bf\u03c5\u03bc\u03b5;\u201d. \u03a4\u03bf case \u03c0\u03bf\u03c5 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03b5\u03b9 \u03b7 Design Week \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03bd\u03ad\u03b1 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03c0\u03bf\u03ba\u03c4\u03ac \u03bd\u03cc\u03b7\u03bc\u03b1 \u03cc\u03c4\u03b1\u03bd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c4\u03b5\u03af \u03ad\u03bd\u03b1\u03bd \u03bd\u03ad\u03bf \u03c3\u03ba\u03bf\u03c0\u03cc. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 e-commerce brand, \u03b1\u03c5\u03c4\u03cc\u03c2 \u03bf \u03c3\u03ba\u03bf\u03c0\u03cc\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b5\u03af\u03c3\u03bf\u03b4\u03bf\u03c2 \u03c3\u03b5 \u03bd\u03ad\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac, \u03b7 \u03bc\u03b5\u03c4\u03b1\u03c4\u03cc\u03c0\u03b9\u03c3\u03b7 \u03c3\u03b5 premium positioning, \u03b7 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2, \u03b7 \u03b5\u03bd\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c0\u03bf\u03bb\u03bb\u03ce\u03bd sub-brands \u03ae \u03b7 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2.<\/p>\n\n<h3 id=\"diagnosi-ylopoiisi-rebranding\">\u0391\u03c0\u03cc \u03c4\u03b7 \u03b4\u03b9\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7 \u03c3\u03c4\u03b7\u03bd \u03c5\u03bb\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7<\/h3>\n<p>\u03a7\u03b1\u03c1\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c4\u03c1\u03ad\u03c7\u03bf\u03c5\u03c3\u03b1 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c4\u03bf\u03c5 brand. \u03a3\u03c5\u03b3\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03c3\u03c4\u03b5 \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03b5\u03c0\u03b1\u03c6\u03ae\u03c2: homepage, product pages, email templates, social posts, ads, packaging, marketplaces, customer support scripts \u03ba\u03b1\u03b9 after-sales \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1. \u039a\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c8\u03c4\u03b5 \u03b1\u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b5\u03c2 \u03c3\u03b5 \u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03b1, typography, \u03cd\u03c6\u03bf\u03c2 \u03ba\u03b5\u03b9\u03bc\u03ad\u03bd\u03c9\u03bd, \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03cc \u03c3\u03c4\u03c5\u03bb \u03ba\u03b1\u03b9 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03b1\u03be\u03af\u03b1\u03c2.<\/p>\n<p>\u039f\u03c1\u03af\u03c3\u03c4\u03b5 \u03c4\u03bf \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03cc \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1. \u039c\u03b7\u03bd \u03c0\u03c1\u03bf\u03c7\u03c9\u03c1\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c3\u03b5 visual identity \u03c7\u03c9\u03c1\u03af\u03c2 \u03c3\u03b1\u03c6\u03ae \u03b4\u03b9\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7. \u0398\u03ad\u03bb\u03b5\u03c4\u03b5 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf brand recognition; \u0398\u03ad\u03bb\u03b5\u03c4\u03b5 marketplace differentiation; \u0398\u03ad\u03bb\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03c3\u03b5 \u03b1\u03ba\u03c1\u03b9\u03b2\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1; \u0398\u03ad\u03bb\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03bc\u03b9\u03bb\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c3\u03b5 \u03bd\u03ad\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc; \u039a\u03ac\u03b8\u03b5 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c3\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2.<\/p>\n<p>\u0394\u03b9\u03b1\u03c4\u03c5\u03c0\u03ce\u03c3\u03c4\u03b5 brand strategy \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf design. \u039f\u03c1\u03af\u03c3\u03c4\u03b5 positioning, \u03ba\u03bf\u03b9\u03bd\u03cc-\u03c3\u03c4\u03cc\u03c7\u03bf, \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7, \u03bb\u03cc\u03b3\u03bf\u03c5\u03c2 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2, brand personality \u03ba\u03b1\u03b9 tone of voice. \u0391\u03c5\u03c4\u03ae \u03b7 \u03c6\u03ac\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03b8\u03b5\u03bc\u03ad\u03bb\u03b9\u03bf \u03c0\u03ac\u03bd\u03c9 \u03c3\u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03b8\u03b1 \u03c3\u03c4\u03b7\u03c1\u03b9\u03c7\u03b8\u03bf\u03cd\u03bd \u03c4\u03bf logo design, \u03c4\u03bf design system \u03ba\u03b1\u03b9 \u03c4\u03b1 brand guidelines.<\/p>\n<p>\u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03c4\u03b5 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc design system. \u0393\u03b9\u03b1 e-commerce, \u03c4\u03bf design \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03bf\u03c5\u03bb\u03b5\u03cd\u03b5\u03b9 \u03c3\u03b5 mobile, product cards, filters, checkout, email, social ads \u03ba\u03b1\u03b9 packaging. \u039c\u03b9\u03b1 \u03c9\u03c1\u03b1\u03af\u03b1 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03bc\u03b9\u03ba\u03c1\u03ad\u03c2 \u03bf\u03b8\u03cc\u03bd\u03b5\u03c2 \u03ae \u03c3\u03b5 performance campaigns \u03b8\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ae \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1.<\/p>\n<p>\u0395\u03bb\u03ad\u03b3\u03be\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03bc\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c3\u03b5\u03bd\u03ac\u03c1\u03b9\u03b1. \u0394\u03b5\u03af\u03c4\u03b5 \u03c0\u03ce\u03c2 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03bd\u03ad\u03b1 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03cc\u03c4\u03b1\u03bd \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ac \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd, \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03b9 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2, \u03b4\u03b9\u03b1\u03b2\u03ac\u03b6\u03b5\u03b9 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03b1\u03c6\u03ad\u03c2, \u03c0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c4\u03b5\u03b9 \u03c3\u03c4\u03bf \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9, \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03bc\u03b5\u03c4\u03b1\u03c6\u03bf\u03c1\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03ce\u03bd\u03b5\u03b9 \u03b1\u03b3\u03bf\u03c1\u03ac. \u03a4\u03bf branding \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03bf conversion rate optimization, \u03cc\u03c7\u03b9 \u03bd\u03b1 \u03c4\u03bf \u03b5\u03bc\u03c0\u03bf\u03b4\u03af\u03b6\u03b5\u03b9.<\/p>\n<p>\u039b\u03b1\u03bd\u03c3\u03ac\u03c1\u03b5\u03c4\u03b5 \u03c3\u03c4\u03b1\u03b4\u03b9\u03b1\u03ba\u03ac \u03ba\u03b1\u03b9 \u03bc\u03b5 \u03b1\u03c6\u03ae\u03b3\u03b7\u03c3\u03b7. \u0391\u03bd \u03ad\u03c7\u03b5\u03c4\u03b5 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03bd \u03ba\u03bf\u03b9\u03bd\u03cc, \u03b5\u03be\u03b7\u03b3\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b9 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af. \u03a4\u03bf rebranding \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03b9\u03c3\u03c4\u03b5\u03af \u03c3\u03b1\u03bd \u03be\u03b1\u03c6\u03bd\u03b9\u03ba\u03ae \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03b2\u03b9\u03c4\u03c1\u03af\u03bd\u03b1\u03c2. \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c6\u03ae\u03b3\u03b7\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03b1\u03bb\u03b9\u03ac \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bc\u03b5 \u03c4\u03b7 \u03bd\u03ad\u03b1 \u03ba\u03b1\u03c4\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03b7, \u03cc\u03c0\u03c9\u03c2 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03c3\u03c5\u03bc\u03b2\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b1\u03bd \u03ad\u03bd\u03b1 design icon \u03b1\u03c0\u03bf\u03ba\u03c4\u03ac \u03bd\u03ad\u03bf \u03c3\u03ba\u03bf\u03c0\u03cc.<\/p>\n<p>\u039c\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03c4\u03b5 \u03c4\u03b1 brand guidelines \u03c3\u03b5 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03bf\u03bc\u03ac\u03b4\u03b1\u03c2. \u03a4\u03b1 brand guidelines \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 PDF \u03b3\u03b9\u03b1 \u03c4\u03bf \u03b1\u03c1\u03c7\u03b5\u03af\u03bf. \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc marketing, performance, customer support, developers, \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03ac\u03c6\u03bf\u03c5\u03c2, \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 agencies. \u03a0\u03b5\u03c1\u03b9\u03bb\u03ac\u03b2\u03b5\u03c4\u03b5 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b5\u03c2, headlines, CTAs, product descriptions, email subject lines \u03ba\u03b1\u03b9 social media templates.<\/p>\n<p>\u0397 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1 \u03b1\u03c5\u03c4\u03ae\u03c2 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1\u03c2 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03cc\u03c4\u03b9 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7. \u0388\u03bd\u03b1 rebranding \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03c0\u03b5\u03c1\u03bd\u03ac \u03c3\u03c4\u03bf checkout, \u03c3\u03c4\u03b1 product pages \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 performance \u03bc\u03ad\u03bd\u03b5\u03b9 \u03bc\u03b9\u03c3\u03cc. \u0391\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03b1, \u03cc\u03c4\u03b1\u03bd \u03c4\u03bf brand identity \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c9\u03c2 \u03b5\u03bd\u03b9\u03b1\u03af\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1, \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03b1\u03c0\u03bf\u03ba\u03c4\u03ac \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03c5\u03ba\u03bf\u03bb\u03af\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5, \u03c0\u03b9\u03bf \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ae \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b2\u03ac\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03ba\u03bb\u03b9\u03bc\u03ac\u03ba\u03c9\u03c3\u03b7.<\/p>\n<h2 id=\"metrisi-apodosis-neas-taftotitas\">\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03c4\u03b5 \u03b1\u03bd \u03b7 \u03bd\u03ad\u03b1 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03b5\u03b9<\/h2>\n<p>\u0397 \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03b5\u03bd\u03cc\u03c2 rebranding \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc \u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c0\u03bf\u03c3\u03bf\u03c4\u03b9\u03ba\u03ce\u03bd \u03b4\u03b5\u03b9\u03ba\u03c4\u03ce\u03bd. \u03a3\u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03ae, \u03b5\u03be\u03b5\u03c4\u03ac\u03c3\u03c4\u03b5 brand metrics \u03cc\u03c0\u03c9\u03c2 direct traffic, branded searches, engagement \u03c3\u03b5 owned channels, recall \u03c3\u03b5 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b5\u03c2 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03ba\u03b1\u03b9 sentiment \u03c3\u03b5 reviews. \u03a3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1, \u03c0\u03b5\u03c1\u03ac\u03c3\u03c4\u03b5 \u03c3\u03b5 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03bf\u03cd\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2: conversion rate, add-to-cart rate, checkout completion, average order value, repeat purchase rate, email click-through rate \u03ba\u03b1\u03b9 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd creatives.<\/p>\n<p>\u0391\u03bd \u03b7 \u03bd\u03ad\u03b1 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7, \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c3\u03c4\u03b1\u03b4\u03b9\u03b1\u03ba\u03ac \u03bd\u03b1 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b1\u03bc\u03c6\u03b9\u03b2\u03bf\u03bb\u03af\u03b1, \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c0\u03c1\u03bf\u03b8\u03c5\u03bc\u03af\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2. \u0399\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b7 \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03c0\u03c1\u03b9\u03bd \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03ac. \u039c\u03b7\u03bd \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03b5\u03af\u03c4\u03b5 \u03c4\u03bf \u03bd\u03ad\u03bf branding \u03bc\u03cc\u03bd\u03bf \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b5\u03b2\u03b4\u03bf\u03bc\u03ac\u03b4\u03b1, \u03b3\u03b9\u03b1\u03c4\u03af \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c7\u03c1\u03cc\u03bd\u03bf \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7.<\/p>\n<p>\u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03c4\u03b5 baseline \u03c4\u03bf\u03c5\u03bb\u03ac\u03c7\u03b9\u03c3\u03c4\u03bf\u03bd 60 \u03ad\u03c9\u03c2 90 \u03b7\u03bc\u03b5\u03c1\u03ce\u03bd \u03c0\u03c1\u03b9\u03bd \u03c4\u03bf \u03bb\u03b1\u03bd\u03c3\u03ac\u03c1\u03b9\u03c3\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b5\u03be\u03ad\u03bb\u03b9\u03be\u03b7 \u03b1\u03bd\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9. \u03a3\u03b5 performance \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd, \u03b4\u03bf\u03ba\u03b9\u03bc\u03ac\u03c3\u03c4\u03b5 \u03c0\u03b1\u03bb\u03b9\u03ac \u03ba\u03b1\u03b9 \u03bd\u03ad\u03b1 creatives \u03cc\u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c6\u03b9\u03ba\u03c4\u03cc, \u03bc\u03b5 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03bc\u03b5\u03b8\u03bf\u03b4\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 A\/B testing. \u03a3\u03b5 SEO \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd, \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03c4\u03b5 branded organic queries, CTR \u03c3\u03c4\u03b1 SERPs \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03c3\u03c4\u03b9\u03c2 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 landing pages.<\/p>\n<p>\u0393\u03b9\u03b1 \u03c0\u03b9\u03bf \u03ce\u03c1\u03b9\u03bc\u03b1 e-commerce brands, \u03b1\u03be\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b7\u03b8\u03b5\u03af \u03ad\u03bd\u03b1 brand dashboard \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03b9 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03b1\u03c0\u03cc Google Analytics 4, Search Console, CRM, email platform, paid media \u03ba\u03b1\u03b9 customer support. \u0397 \u03b1\u03be\u03af\u03b1 \u03c4\u03b7\u03c2 \u03bd\u03ad\u03b1\u03c2 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03b4\u03b5\u03bd \u03b1\u03c0\u03bf\u03c4\u03c5\u03c0\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c3\u03b5 \u03ad\u03bd\u03b1 metric. \u039c\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c6\u03b1\u03bd\u03b5\u03af \u03c3\u03b5 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 newsletter, \u03c3\u03b5 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf repeat purchase, \u03c3\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03c4\u03bf \u03cc\u03bd\u03bf\u03bc\u03b1 \u03c4\u03bf\u03c5 brand \u03ae \u03c3\u03b5 \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7\u03c2 \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03bf\u03b9 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bb\u03ad\u03bf\u03bd \u03c0\u03b9\u03bf \u03ba\u03b1\u03b8\u03b1\u03c1\u03ad\u03c2.<\/p>\n<h2 id=\"symperasma-ecommerce-owners-branding\">\u03a4\u03bf \u03c3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 e-commerce owners<\/h2>\n<p>\u03a4\u03bf case \u03c4\u03b7\u03c2 Design Week \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 \u03bb\u03b9\u03b8\u03bf\u03c5\u03b1\u03bd\u03b9\u03ba\u03cc design icon \u03bc\u03b5 \u03bd\u03ad\u03bf \u03c3\u03ba\u03bf\u03c0\u03cc \u03ba\u03b1\u03b9 \u03bd\u03ad\u03b1 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03b3\u03b9\u03b1\u03c4\u03af \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03ba\u03ac\u03c4\u03b9 \u03c3\u03c5\u03c7\u03bd\u03ac \u03c0\u03b1\u03c1\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf: \u03b7 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1, \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b5\u03c4\u03ac\u03c6\u03c1\u03b1\u03c3\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2 \u03c3\u03b5 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1, \u03b7 \u03af\u03b4\u03b9\u03b1 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7, \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1, \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7.<\/p>\n<p>\u03a4\u03bf rebranding \u03ad\u03c7\u03b5\u03b9 \u03bd\u03cc\u03b7\u03bc\u03b1 \u03cc\u03c4\u03b1\u03bd \u03b1\u03c0\u03b1\u03bd\u03c4\u03ac \u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2: \u03bd\u03ad\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc, \u03bd\u03ad\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03bd\u03ad\u03b1 \u03b8\u03ad\u03c3\u03b7 \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac, \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03b3\u03b9\u03b1 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1 \u03ae \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03af\u03b1 \u03b3\u03b9\u03b1 \u03c0\u03b9\u03bf \u03ce\u03c1\u03b9\u03bc\u03b7 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7. \u0391\u03bd \u03b5\u03af\u03c3\u03c4\u03b5 e-commerce owner, \u03c4\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03bf \u03b5\u03c1\u03ce\u03c4\u03b7\u03bc\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03bd \u201c\u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c3\u03c4\u03b5 \u03bd\u03ad\u03bf logo\u201d. \u0395\u03af\u03bd\u03b1\u03b9 \u03b1\u03bd \u03c4\u03bf \u03c3\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03cc brand \u03c3\u03b1\u03c2 \u03b2\u03bf\u03b7\u03b8\u03ac \u03ae \u03c3\u03b1\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03b6\u03b5\u03b9.<\/p>\n<p>\u0391\u03bd \u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03b4\u03c5\u03c3\u03ba\u03bf\u03bb\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ac\u03b2\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03be\u03af\u03b1 \u03c3\u03b1\u03c2, \u03b1\u03bd \u03bf\u03b9 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03c3\u03b1\u03c2 \u03bc\u03bf\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03c4\u03bf\u03c5\u03c2 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bd, \u03b1\u03bd \u03c4\u03bf eshop \u03b4\u03b5\u03bd \u03b5\u03bc\u03c0\u03bd\u03ad\u03b5\u03b9 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03ae \u03b1\u03bd \u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03bc\u03b5\u03c4\u03ac \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03b4\u03b5\u03bd \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03b4\u03ce\u03c3\u03b1\u03c4\u03b5 \u03c0\u03c1\u03b9\u03bd \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac, \u03c4\u03cc\u03c4\u03b5 \u03c4\u03bf branding \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03c0\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b1\u03c4\u03b6\u03ad\u03bd\u03c4\u03b1 \u03c3\u03b1\u03c2 \u03c9\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7. \u0397 \u03c3\u03c9\u03c3\u03c4\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b4\u03b5\u03bd \u03c6\u03c9\u03bd\u03ac\u03b6\u03b5\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03c0\u03b9\u03bf \u03b4\u03c5\u03bd\u03b1\u03c4\u03ac. \u039a\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf brand \u03c0\u03b9\u03bf \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc, \u03c0\u03b9\u03bf \u03c3\u03c5\u03bd\u03b5\u03c0\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b5\u03cd\u03ba\u03bf\u03bb\u03bf \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03b5\u03b3\u03b5\u03af.<\/p>\n<p><strong>\u03a0\u03b7\u03b3\u03ad\u03c2<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.designweek.co.uk\/\" target=\"_blank\" rel=\"noopener\">Design Week: Lithuanian design icon gets a new purpose and identity<\/a><\/li>\n<li><a href=\"https:\/\/www.ibm.com\/thought-leadership\/institute-business-value\/en-us\/report\/2022-consumer-study\" target=\"_blank\" rel=\"noopener\">IBM Institute for Business Value &amp; NRF: Consumers want it all, 2022<\/a><\/li>\n<li><a href=\"https:\/\/www.marq.com\/blog\/brand-consistency-report\" target=\"_blank\" rel=\"noopener\">Marq: Brand Consistency Report<\/a><\/li>\n<li><a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noopener\">Baymard Institute: Cart Abandonment Rate Statistics<\/a><\/li>\n<li><a href=\"https:\/\/www.edelman.com\/trust\/2019-trust-barometer\/special-report-in-brands-we-trust\" target=\"_blank\" rel=\"noopener\">Edelman: In Brands We Trust?<\/a><\/li>\n<\/ul>\n\n<style>\n.td-faq { margin:34px 0; border:1px solid #E5E5E5; border-radius:12px; background:#FFFFFF; box-shadow:0 8px 26px rgba(3,6,51,.08); overflow:hidden; }\n.td-faq-heading { margin:34px 0 14px 0; color:#030633; }\n.td-faq-item { border-bottom:1px solid #E5E5E5; }\n.td-faq-item:last-child { border-bottom:0; }\n.td-faq-title { display:flex; justify-content:space-between; align-items:center; gap:16px; padding:18px 20px; background:#030633; color:#FCA311; font-weight:700; cursor:pointer; list-style:none; line-height:1.35; }\n.td-faq-title::-webkit-details-marker { display:none; }\n.td-faq-title:hover { background:#11143f; }\n.td-faq-icon { width:14px; height:14px; position:relative; flex:0 0 14px; }\n.td-faq-icon:before, .td-faq-icon:after { content:\"\"; position:absolute; left:0; top:6px; width:14px; height:2px; border-radius:2px; background:#FCA311; }\n.td-faq-icon:after { transform:rotate(90deg); }\n.td-faq-item[open] .td-faq-icon:after { transform:rotate(0); }\n.td-faq-content { padding:18px 20px; background:#FFFFFF; border-top:1px solid #FED7AA; }\n.td-faq-content p { margin:0; color:#555555; }\n@media (max-width:480px){ .td-faq-title,.td-faq-content{padding:15px 16px;} }\n<\/style>\n<h2 id=\"sychnes-erotiseis\" class=\"td-faq-heading\">\u03a3\u03c5\u03c7\u03bd\u03ad\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2<\/h2>\n<div class=\"td-faq\">\n<details id=\"faq-1\" class=\"td-faq-item\" open><summary class=\"td-faq-title\"><span>\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5 branding \u03c3\u03c4\u03bf e-commerce;<\/span><span class=\"td-faq-icon\" aria-hidden=\"true\"><\/span><\/summary><div class=\"td-faq-content\"><p>\u03a4\u03bf branding \u03c3\u03c4\u03bf e-commerce \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c4\u03bf\u03c5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2. \u039c\u03b9\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ae\u03c2 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03b2\u03b5\u03b2\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03c4\u03ac \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac.<\/p><\/div><\/details>\n<details id=\"faq-2\" class=\"td-faq-item\"><summary class=\"td-faq-title\"><span>\u03a0\u03ce\u03c2 \u03c4\u03bf \u03bb\u03b9\u03b8\u03bf\u03c5\u03b1\u03bd\u03b9\u03ba\u03cc design icon \u03b5\u03c0\u03b7\u03c1\u03ad\u03b1\u03c3\u03b5 \u03c4\u03bf \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf branding;<\/span><span class=\"td-faq-icon\" aria-hidden=\"true\"><\/span><\/summary><div class=\"td-faq-content\"><p>\u03a4\u03bf \u03bb\u03b9\u03b8\u03bf\u03c5\u03b1\u03bd\u03b9\u03ba\u03cc design icon \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c0\u03ce\u03c2 \u03ad\u03bd\u03b1 \u03b5\u03b4\u03c1\u03b1\u03b9\u03c9\u03bc\u03ad\u03bd\u03bf \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03bf \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c0\u03bf\u03ba\u03c4\u03ae\u03c3\u03b5\u03b9 \u03bd\u03ad\u03bf \u03c1\u03cc\u03bb\u03bf \u03ba\u03b1\u03b9 \u03c3\u03ba\u03bf\u03c0\u03cc \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03b3\u03c1\u03ac\u03c8\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1 \u03c4\u03bf\u03c5. \u0391\u03c5\u03c4\u03ae \u03b7 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03b2\u03bf\u03b7\u03b8\u03ac \u03ad\u03bd\u03b1 brand \u03bd\u03b1 \u03b5\u03c0\u03b1\u03bd\u03b1\u03b4\u03b9\u03b1\u03c4\u03c5\u03c0\u03ce\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03be\u03af\u03b1 \u03c4\u03bf\u03c5 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c3\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03cc \u03ba\u03bf\u03b9\u03bd\u03cc.<\/p><\/div><\/details>\n<details id=\"faq-3\" class=\"td-faq-item\"><summary class=\"td-faq-title\"><span>\u0393\u03b9\u03b1\u03c4\u03af \u03c4\u03bf purpose-driven branding \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc;<\/span><span class=\"td-faq-icon\" aria-hidden=\"true\"><\/span><\/summary><div class=\"td-faq-content\"><p>\u03a4\u03bf purpose-driven branding \u03be\u03b5\u03ba\u03b1\u03b8\u03b1\u03c1\u03af\u03b6\u03b5\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03ad\u03bd\u03b1 brand, \u03c0\u03bf\u03b9\u03bf\u03bd \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03b5\u03c4\u03b5\u03af \u03ba\u03b1\u03b9 \u03c4\u03b9 \u03b1\u03be\u03af\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af. \u03a3\u03b5 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03bc\u03b5 \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2, \u03b1\u03c5\u03c4\u03ae \u03b7 \u03c3\u03b1\u03c6\u03ae\u03bd\u03b5\u03b9\u03b1 \u03b2\u03bf\u03b7\u03b8\u03ac \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7.<\/p><\/div><\/details>\n<details id=\"faq-4\" class=\"td-faq-item\"><summary class=\"td-faq-title\"><span>\u03a0\u03ce\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03ad\u03bd\u03b1 e-commerce brand \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03b5\u03bd\u03cc\u03c2 rebranding;<\/span><span class=\"td-faq-icon\" aria-hidden=\"true\"><\/span><\/summary><div class=\"td-faq-content\"><p>\u0397 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03bc\u03b5\u03c4\u03c1\u03b9\u03ad\u03c4\u03b1\u03b9 \u03bc\u03b5 brand \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03bf\u03cd\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2, \u03cc\u03c0\u03c9\u03c2 direct traffic, branded searches, engagement, conversion rate, add-to-cart rate, repeat purchases \u03ba\u03b1\u03b9 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd creatives.<\/p><\/div><\/details>\n<details id=\"faq-5\" class=\"td-faq-item\"><summary class=\"td-faq-title\"><span>\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03bf rebranding;<\/span><span class=\"td-faq-icon\" aria-hidden=\"true\"><\/span><\/summary><div class=\"td-faq-content\"><p>\u039e\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03bc\u03b5 \u03b4\u03b9\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2, \u03bf\u03c1\u03af\u03c3\u03c4\u03b5 positioning \u03ba\u03b1\u03b9 brand strategy, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03c4\u03b5 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc design system, \u03b4\u03bf\u03ba\u03b9\u03bc\u03ac\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03ba\u03b1\u03b9 \u03bb\u03b1\u03bd\u03c3\u03ac\u03c1\u03b5\u03c4\u03b5 \u03c3\u03c4\u03b1\u03b4\u03b9\u03b1\u03ba\u03ac \u03bc\u03b5 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03b1\u03c6\u03ae\u03b3\u03b7\u03c3\u03b7.<\/p><\/div><\/details>\n<details id=\"faq-6\" class=\"td-faq-item\"><summary class=\"td-faq-title\"><span>\u03a0\u03ce\u03c2 \u03c4\u03bf branding \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7;<\/span><span class=\"td-faq-icon\" aria-hidden=\"true\"><\/span><\/summary><div class=\"td-faq-content\"><p>\u03a4\u03bf branding \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1, \u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03c4\u03c9\u03bd \u03bc\u03b7\u03bd\u03c5\u03bc\u03ac\u03c4\u03c9\u03bd, \u03c4\u03b9\u03c2 \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b5\u03c2, \u03c4\u03bf tone of voice \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1 \u03c3\u03c4\u03bf checkout. \u038c\u03c4\u03b1\u03bd \u03cc\u03bb\u03b1 \u03b1\u03c5\u03c4\u03ac \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03bc\u03b1\u03b6\u03af, \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03b1\u03b2\u03b5\u03b2\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1.<\/p><\/div><\/details>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>How a Lithuanian design icon is leading the way for rebranding, trust, consistency and commercial growth for e-commerce brands.<\/p>","protected":false},"author":1,"featured_media":70190,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[202],"tags":[6791,3596,7542,3546,6806],"class_list":["post-70192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-brand-identity","tag-branding","tag-design-strategy","tag-e-commerce-2","tag-rebranding"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/70192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/comments?post=70192"}],"version-history":[{"count":0,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/70192\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media\/70190"}],"wp:attachment":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media?parent=70192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/categories?post=70192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/tags?post=70192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}