{"id":70303,"date":"2026-05-17T02:43:06","date_gmt":"2026-05-16T23:43:06","guid":{"rendered":"https:\/\/twodots.gr\/?p=70303"},"modified":"2026-05-18T10:08:09","modified_gmt":"2026-05-18T07:08:09","slug":"ux-roi-ecommerce","status":"publish","type":"post","link":"https:\/\/twodots.gr\/en\/ux-roi-ecommerce\/","title":{"rendered":"Data reveals the truth: the return on investment in improving user experience"},"content":{"rendered":"<p>\u03a4\u03bf user experience \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae \u03c0\u03bf\u03bb\u03c5\u03c4\u03ad\u03bb\u03b5\u03b9\u03b1 \u03bf\u03cd\u03c4\u03b5 \u03ad\u03bd\u03b1 \u201c\u03c9\u03c1\u03b1\u03af\u03bf redesign\u201d \u03c0\u03bf\u03c5 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b1\u03bd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03b5\u03cd\u03b5\u03b9 budget. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 e-commerce brand, \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b9\u03bf \u03ac\u03bc\u03b5\u03c3\u03bf\u03c5\u03c2 \u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7\u03c2 \u03b5\u03c3\u03cc\u03b4\u03c9\u03bd, \u03bc\u03b5\u03af\u03c9\u03c3\u03b7\u03c2 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7\u03c2, \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7\u03c2 conversion rate \u03ba\u03b1\u03b9 \u03b5\u03bd\u03af\u03c3\u03c7\u03c5\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 customer retention. \u0397 \u03c3\u03c5\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03ac\u03bd\u03bf\u03b9\u03be\u03b5 \u03c4\u03bf Smashing Magazine \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 data-backed \u03b1\u03bb\u03ae\u03b8\u03b5\u03b9\u03b5\u03c2 \u03c4\u03bf\u03c5 UX ROI \u03b5\u03af\u03bd\u03b1\u03b9 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03b3\u03b9\u03b1\u03c4\u03af \u03bc\u03b5\u03c4\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c4\u03bf \u03b8\u03ad\u03bc\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03b8\u03b5\u03c9\u03c1\u03af\u03b1 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7: \u03c0\u03ce\u03c2 \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03bc\u03b9\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c7\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1, \u03c0\u03ce\u03c2 \u03bc\u03b5\u03c4\u03c1\u03b9\u03ad\u03c4\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03b1\u03c0\u03bf\u03c6\u03b5\u03cd\u03b3\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 \u03c5\u03c0\u03b5\u03c1\u03b1\u03c0\u03bb\u03bf\u03c5\u03c3\u03c4\u03b5\u03cd\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03c7\u03bd\u03ac \u03c3\u03c5\u03bd\u03bf\u03b4\u03b5\u03cd\u03bf\u03c5\u03bd \u03c4\u03bf UX, \u03cc\u03c0\u03c9\u03c2 \u03b3\u03b5\u03bd\u03b9\u03ba\u03ad\u03c2 \u03c5\u03c0\u03bf\u03c3\u03c7\u03ad\u03c3\u03b5\u03b9\u03c2 \u03c4\u03cd\u03c0\u03bf\u03c5 \u201c\u03ba\u03ac\u03b8\u03b5 \u03b5\u03c5\u03c1\u03ce \u03c3\u03c4\u03bf UX \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03ad\u03c6\u03b5\u03b9 \u03c0\u03bf\u03bb\u03bb\u03b1\u03c0\u03bb\u03ac\u03c3\u03b9\u03b1\u201d.<\/p>\n<style>\n.td-article-toc{background:#E5E5E5;border:2px solid #030633;border-radius:12px;padding:16px 18px;margin:18px 0}.td-article-toc .td-toc-title,.td-article-toc__title{color:#030633;font-weight:800;margin:0 0 10px;font-size:18px}.td-article-toc a{color:#030633;text-decoration:none}.td-article-toc a:hover{text-decoration:underline;color:#FCA311}.td-article-toc ul,.td-article-toc ol{margin:0;padding-left:18px}.td-article-toc li{margin:6px 0;color:#555555}.td-chart{border:1px solid #E5E5E5;border-radius:12px;padding:16px 16px 14px;margin:22px 0;background:#fff;box-shadow:0 6px 20px rgba(3,6,51,.06)}.td-chart__title,.td-chart .td-chart-title{margin:0 0 4px;font-weight:800;color:#030633;font-size:17px}.td-chart__subtitle,.td-chart .td-chart-subtitle{margin:0 0 14px;color:#555555;font-size:13px}.td-chart__row,.td-chart .td-chart-row{display:flex;gap:10px;align-items:center;margin:9px 0}.td-chart__label,.td-chart .td-chart-label{flex:0 0 230px;max-width:230px;color:#030633;font-size:13px}.td-chart__barwrap,.td-chart .td-chart-barwrap{flex:1;background:#E5E5E5;border-radius:999px;overflow:hidden;min-height:12px}.td-chart__bar,.td-chart .td-chart-bar{display:block;min-height:12px;background:linear-gradient(90deg,#FCA311,#FED7AA);border-radius:999px}.td-chart--horizontal-bar .td-chart__bar{width:100%;min-width:12px}.td-chart__value,.td-chart .td-chart-val{flex:0 0 96px;text-align:right;color:#555555;font-size:13px}.td-faq-heading{margin:34px 0 14px;color:#030633;font-size:clamp(24px,3vw,34px);line-height:1.2}.td-faq{margin:18px 0 32px;border:1px solid #E5E5E5;border-radius:12px;background:#FFFFFF;box-shadow:0 8px 26px rgba(3,6,51,.08);overflow:hidden}.td-faq-item{border-bottom:1px solid #E5E5E5}.td-faq-item:last-child{border-bottom:0}.td-faq-title{display:flex;align-items:center;justify-content:space-between;gap:16px;padding:18px 20px;background:#030633;color:#FCA311;font-weight:800;line-height:1.35;cursor:pointer;list-style:none}.td-faq-title::-webkit-details-marker{display:none}.td-faq-title::after{content:'+';flex:0 0 auto;width:28px;height:28px;border:1px solid #FCA311;border-radius:50%;display:inline-flex;align-items:center;justify-content:center;color:#FCA311;font-size:20px;line-height:1}.td-faq-item[open] .td-faq-title::after{content:'-';background:#FCA311;color:#030633}.td-faq-content{padding:18px 20px;background:#FFFFFF;color:#555555;border-top:1px solid #FED7AA}.td-faq-content p{margin:0;color:#555555}@media (max-width:640px){.td-chart__row,.td-chart .td-chart-row{flex-wrap:wrap}.td-chart__label,.td-chart .td-chart-label{flex:1 1 100%;max-width:none}.td-chart__value,.td-chart .td-chart-val{flex:0 0 auto;text-align:left}.td-faq-title{padding:16px 14px;font-size:15px}.td-faq-content{padding:16px 14px}.td-faq-heading{font-size:24px}}\n<\/style>\n<p>\u0393\u03b9\u03b1 \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b5\u03bb\u03ad\u03c7\u03b7 e-commerce, \u03c4\u03bf \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03b5\u03c1\u03ce\u03c4\u03b7\u03bc\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03bd \u201c\u03b1\u03c1\u03ad\u03c3\u03b5\u03b9\u201d \u03c4\u03bf \u03bd\u03ad\u03bf design, \u03b1\u03bb\u03bb\u03ac \u03b1\u03bd \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c4\u03c1\u03b9\u03b2\u03ae \u03c3\u03c4\u03bf customer journey, \u03b1\u03bd \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf checkout \u03c0\u03b9\u03bf \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc, \u03b1\u03bd \u03b2\u03bf\u03b7\u03b8\u03ac \u03c4\u03bf\u03bd \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03c3\u03b5\u03b9 \u03b3\u03c1\u03b7\u03b3\u03bf\u03c1\u03cc\u03c4\u03b5\u03c1\u03b1, \u03b1\u03bd \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7 \u03ba\u03b1\u03bb\u03b1\u03b8\u03b9\u03bf\u03cd \u03ba\u03b1\u03b9 \u03b1\u03bd \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03bf\u03bc\u03ac\u03b4\u03b1 marketing \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03c4\u03bf paid traffic. \u038c\u03c4\u03b1\u03bd \u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03b5\u03c4\u03b5 \u03b3\u03b9\u03b1 clicks \u03bc\u03ad\u03c3\u03c9 Google Ads, Meta Ads \u03ae SEO \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03b5\u03c9\u03bd, \u03ba\u03ac\u03b8\u03b5 \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03c3\u03c4\u03bf e-commerce UX \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c3\u03b1\u03bd \u03b4\u03b9\u03b1\u03c1\u03c1\u03bf\u03ae \u03c3\u03b5 \u03c3\u03c9\u03bb\u03ae\u03bd\u03b1: \u03b7 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9, \u03b7 \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c8\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ad\u03c1\u03c7\u03b5\u03c4\u03b1\u03b9, \u03b1\u03bb\u03bb\u03ac \u03b7 \u03b1\u03be\u03af\u03b1 \u03c7\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03c1\u03b9\u03bd \u03b3\u03af\u03bd\u03b5\u03b9 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1.<\/p>\n<p><strong>\u03a3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03ac\u03c1\u03b8\u03c1\u03b1 \u03c3\u03c4\u03bf TWO DOTS:<\/strong> <a href=\"https:\/\/twodots.gr\/i-google-dokimazei-to-ucp-checkout-apeftheias-sta-apotelesmata-anazitisis\/\">UCP Checkout (Google)<\/a>, <a href=\"https:\/\/twodots.gr\/%ce%b7-%ce%b4%cf%8d%ce%bd%ce%b1%ce%bc%ce%b7-%cf%84%ce%b7%cf%82-landing-page-%ce%bf-%ce%b1%cf%80%cf%8c%ce%bb%cf%85%cf%84%ce%bf%cf%82-%ce%bf%ce%b4%ce%b7%ce%b3%cf%8c%cf%82-%ce%b3%ce%b9%ce%b1-%ce%b5\/\">\u039f\u03b4\u03b7\u03b3\u03cc\u03c2 A\/B testing<\/a>, <a href=\"https:\/\/twodots.gr\/buyer-keywords-ecommerce-seo\/\">Buyer keywords \u03b3\u03b9\u03b1 e-commerce SEO<\/a>.<\/p>\n<div class=\"td-article-toc\">\n<p class=\"td-toc-title\">\u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03b1<\/p>\n<ul>\n<li><a href=\"#ti-simainei-user-experience-roi\">\u03a4\u03b9 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac user experience ROI \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 e-commerce<\/a><\/li>\n<li><a href=\"#dedomena-ux-taxytita-epicheirimatiki-anaptyxi\">\u03a4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b4\u03ad\u03bf\u03c5\u03bd UX, \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7<\/a><\/li>\n<li><a href=\"#pou-chanetai-i-apodosi-sto-ecommerce-ux\">\u03a0\u03bf\u03cd \u03c7\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c3\u03c4\u03bf e-commerce UX<\/a><\/li>\n<li><a href=\"#step-by-step-metrisi-apodosis-ependysis-ux\">Step-by-Step \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7\u03c2 UX<\/a><\/li>\n<li><a href=\"#pos-na-parousiasete-to-ux-roi-sti-dioikisi\">\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf UX ROI \u03c3\u03c4\u03b7 \u03b4\u03b9\u03bf\u03af\u03ba\u03b7\u03c3\u03b7<\/a><\/li>\n<li><a href=\"#piges\">\u03a0\u03b7\u03b3\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b1\u03b9\u03c4\u03ad\u03c1\u03c9 \u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7<\/a><\/li>\n<li><a href=\"#faq\">\u03a3\u03c5\u03c7\u03bd\u03ad\u03c2 \u0395\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"ti-simainei-user-experience-roi\">\u03a4\u03b9 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac user experience ROI \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 e-commerce<\/h2>\n<p>\u03a4\u03bf user experience ROI \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03bc\u03b9\u03b1\u03c2 UX \u03c0\u03b1\u03c1\u03ad\u03bc\u03b2\u03b1\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03c5\u03c4\u03ae \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af. \u0397 \u03b1\u03be\u03af\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ad\u03c1\u03b8\u03b5\u03b9 \u03b1\u03c0\u03cc \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 conversion rate, \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf average order value, \u03bc\u03b5\u03af\u03c9\u03c3\u03b7 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ce\u03bd, \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03b1 tickets \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7\u03c2, \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf repeat purchase rate \u03ae \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd \u03ba\u03b1\u03bc\u03c0\u03b1\u03bd\u03b9\u03ce\u03bd. \u03a4\u03bf \u03bb\u03ac\u03b8\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf UX \u03bc\u03cc\u03bd\u03bf \u03bc\u03b5 \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ac \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1 \u03ae \u03bc\u03b5 \u03bc\u03b5\u03bc\u03bf\u03bd\u03c9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b3\u03bd\u03ce\u03bc\u03b5\u03c2, \u03b1\u03bd\u03c4\u03af \u03bd\u03b1 \u03c4\u03bf \u03c3\u03c5\u03bd\u03b4\u03ad\u03c3\u03bf\u03c5\u03bd \u03bc\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 \u03cc\u03c0\u03c9\u03c2 add-to-cart rate, checkout completion rate, product page engagement, form error rate, page speed, Core Web Vitals \u03ba\u03b1\u03b9 revenue per visitor.<\/p>\n<p>\u03a3\u03c4\u03b7\u03bd \u03c0\u03c1\u03ac\u03be\u03b7, \u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7\u03c2 UX \u03b4\u03b5\u03bd \u03c0\u03c1\u03bf\u03ba\u03cd\u03c0\u03c4\u03b5\u03b9 \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf redesign \u03ba\u03ac\u03b8\u03b5 \u03c4\u03c1\u03af\u03b1 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1. \u03a0\u03c1\u03bf\u03ba\u03cd\u03c0\u03c4\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c3\u03c5\u03bd\u03b5\u03c7\u03ae user research, usability testing, \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac\u03c2, A\/B testing \u03ba\u03b1\u03b9 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03cc\u03c0\u03bf\u03c5 \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03b4\u03c5\u03c3\u03ba\u03bf\u03bb\u03b5\u03cd\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03ce\u03c3\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1. \u0388\u03bd\u03b1 e-shop \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03b3\u03ba\u03ac\u03bc\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c4\u03b9\u03bc\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc brand, \u03b1\u03bb\u03bb\u03ac \u03b1\u03bd \u03bf \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7\u03c2 \u03b4\u03b5\u03bd \u03ba\u03b1\u03c4\u03b1\u03bb\u03b1\u03b2\u03b1\u03af\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03b8\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b4\u03b5\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf checkout, \u03b4\u03b5\u03bd \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03b9 \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ce\u03bd \u03ae \u03ba\u03b1\u03b8\u03c5\u03c3\u03c4\u03b5\u03c1\u03b5\u03af \u03b7 mobile \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1, \u03c4\u03cc\u03c4\u03b5 \u03b7 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ae \u03b1\u03ba\u03c5\u03c1\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c0\u03b9\u03bf \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf.<\/p>\n<p>\u0397 \u03bf\u03c5\u03c3\u03af\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf user experience \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c9\u03c2 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03c5\u03c0\u03bf\u03b4\u03bf\u03bc\u03ae. \u038c\u03c0\u03c9\u03c2 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03b5\u03b9 \u03c3\u03b5 logistics \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b4\u03af\u03b4\u03b5\u03b9 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1, \u03ad\u03c4\u03c3\u03b9 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03b5\u03b9 \u03c3\u03b5 UX \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c3\u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03b5\u03b9 \u03c7\u03c9\u03c1\u03af\u03c2 \u03b1\u03bc\u03c6\u03b9\u03b2\u03bf\u03bb\u03af\u03b1, \u03c3\u03cd\u03b3\u03c7\u03c5\u03c3\u03b7 \u03ae \u03c0\u03b5\u03c1\u03b9\u03c4\u03c4\u03ae \u03c0\u03c1\u03bf\u03c3\u03c0\u03ac\u03b8\u03b5\u03b9\u03b1. \u0397 \u03ba\u03b1\u03bb\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03b4\u03b5\u03bd \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03b8\u03b5\u03b1\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1, \u03b1\u03bb\u03bb\u03ac \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b1 \u03bd\u03bf\u03cd\u03bc\u03b5\u03c1\u03b1: \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03bb\u03b5\u03bb\u03b5\u03b9\u03bc\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9\u03b1, \u03c0\u03b9\u03bf \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc funnel, \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 traffic \u03ba\u03b1\u03b9 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7.<\/p>\n<h2 id=\"dedomena-ux-taxytita-epicheirimatiki-anaptyxi\">\u03a4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b4\u03ad\u03bf\u03c5\u03bd UX, \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7<\/h2>\n<p>\u0388\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03b9\u03bf \u03c0\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf UX ROI \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03b4\u03b5\u03bd \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03b1\u03c0\u03bf\u03c3\u03c0\u03b1\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac. \u0394\u03b5\u03bd \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c0\u03ac\u03bd\u03c4\u03b1 \u201cdesign\u201d, \u201c\u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1\u201d, \u201c\u03c0\u03bb\u03bf\u03ae\u03b3\u03b7\u03c3\u03b7\u201d, \u201c\u03c6\u03cc\u03c1\u03bc\u03b1\u201d \u03ba\u03b1\u03b9 \u201ccheckout\u201d. \u03a4\u03b1 \u03b2\u03b9\u03ce\u03bd\u03bf\u03c5\u03bd \u03c9\u03c2 \u03b5\u03bd\u03b9\u03b1\u03af\u03b1 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1. \u0388\u03c4\u03c3\u03b9, \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03bc\u03b9\u03ba\u03c1\u03ad\u03c2 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b7\u03bd \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1 \u03ae \u03c3\u03c4\u03b7 \u03c3\u03b1\u03c6\u03ae\u03bd\u03b5\u03b9\u03b1 \u03bc\u03b9\u03b1\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03c3\u03bf\u03c5\u03bd \u03ac\u03bc\u03b5\u03c3\u03b1 \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2. \u0397 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 \u201cMilliseconds Make Millions\u201d \u03c4\u03b7\u03c2 Deloitte \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 Google \u03ad\u03b4\u03b5\u03b9\u03be\u03b5 \u03cc\u03c4\u03b9 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03bc\u03cc\u03bb\u03b9\u03c2 0,1 \u03b4\u03b5\u03c5\u03c4\u03b5\u03c1\u03bf\u03bb\u03ad\u03c0\u03c4\u03bf\u03c5 \u03c3\u03c4\u03b7\u03bd \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1 mobile site \u03c3\u03c5\u03bd\u03b4\u03ad\u03b8\u03b7\u03ba\u03b5 \u03bc\u03b5 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c3\u03b5 conversions \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ad\u03c2 \u03b1\u03be\u03af\u03b1\u03c2, \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03c3\u03b5 retail \u03ba\u03b1\u03b9 travel \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03b1.<\/p>\n<p>\u038c\u03c0\u03c9\u03c2 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1, \u03b7 \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03cc \u03b8\u03ad\u03bc\u03b1 development. \u0395\u03af\u03bd\u03b1\u03b9 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b1\u03c2 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae\u03c2 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03bd\u03c4\u03ac\u03c3\u03c3\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03c0\u03bb\u03ac\u03bd\u03bf \u03bc\u03b5 \u03c4\u03bf conversion rate optimization \u03ba\u03b1\u03b9 \u03c4\u03bf mobile UX.<\/p>\n<div class=\"td-chart td-chart--bar\">\n<div class=\"td-chart__title\">\u0395\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u0392\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7\u03c2 0,1s \u03c3\u03c4\u03b7\u03bd \u03a4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1 Mobile Site<\/div>\n<div class=\"td-chart__subtitle\">\u03a0\u03b7\u03b3\u03ae: Deloitte &amp; Google, Milliseconds Make Millions<\/div>\n<div class=\"td-chart__bars\">\n<div class=\"td-chart__row\">\n<div class=\"td-chart__label\">Conversions \u03c3\u03b5 retail<\/div>\n<div class=\"td-chart__barwrap\">\n<div class=\"td-chart__bar\" style=\"width:83.2%;\"><\/div>\n<\/div>\n<div class=\"td-chart__value\">8.4%<\/div>\n<\/div>\n<div class=\"td-chart__row\">\n<div class=\"td-chart__label\">Conversions \u03c3\u03b5 travel<\/div>\n<div class=\"td-chart__barwrap\">\n<div class=\"td-chart__bar\" style=\"width:100%;\"><\/div>\n<\/div>\n<div class=\"td-chart__value\">10.1%<\/div>\n<\/div>\n<div class=\"td-chart__row\">\n<div class=\"td-chart__label\">Page views \u03c3\u03b5 luxury<\/div>\n<div class=\"td-chart__barwrap\">\n<div class=\"td-chart__bar\" style=\"width:85.1%;\"><\/div>\n<\/div>\n<div class=\"td-chart__value\">8.6%<\/div>\n<\/div>\n<div class=\"td-chart__row\">\n<div class=\"td-chart__label\">\u039c\u03ad\u03c3\u03b7 \u03b1\u03be\u03af\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1\u03c2 \u03c3\u03b5 retail<\/div>\n<div class=\"td-chart__barwrap\">\n<div class=\"td-chart__bar\" style=\"width:91.1%;\"><\/div>\n<\/div>\n<div class=\"td-chart__value\">9.2%<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>\u0391\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b1, \u03b7 McKinsey \u03ad\u03c7\u03b5\u03b9 \u03b4\u03b5\u03af\u03be\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03bf design \u03c9\u03c2 \u03c3\u03c5\u03c3\u03c4\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b9\u03ba\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03c9\u03c2 \u03b4\u03b9\u03b1\u03ba\u03bf\u03c3\u03bc\u03b7\u03c4\u03b9\u03ba\u03ae \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ae \u03b5\u03c0\u03af\u03b4\u03bf\u03c3\u03b7. \u03a3\u03c4\u03b7 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 \u201cThe Business Value of Design\u201d, \u03bf\u03b9 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03bf\u03c1\u03c5\u03c6\u03b1\u03af\u03bf\u03c5 \u03c4\u03b5\u03c4\u03b1\u03c1\u03c4\u03b7\u03bc\u03bf\u03c1\u03af\u03bf\u03c5 \u03c3\u03c4\u03bf McKinsey Design Index \u03ba\u03b1\u03c4\u03ad\u03b3\u03c1\u03b1\u03c8\u03b1\u03bd 32 \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03b9\u03b1\u03af\u03b5\u03c2 \u03bc\u03bf\u03bd\u03ac\u03b4\u03b5\u03c2 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03b5\u03c3\u03cc\u03b4\u03c9\u03bd \u03ba\u03b1\u03b9 56 \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03b9\u03b1\u03af\u03b5\u03c2 \u03bc\u03bf\u03bd\u03ac\u03b4\u03b5\u03c2 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c0\u03c1\u03bf\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03bc\u03b5\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2 \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c5\u03c0\u03cc\u03bb\u03bf\u03b9\u03c0\u03bf\u03c5\u03c2. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 e-commerce brand, \u03b1\u03c5\u03c4\u03cc \u03bc\u03b5\u03c4\u03b1\u03c6\u03c1\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03b1\u03c0\u03bb\u03ae \u03b1\u03c1\u03c7\u03ae: \u03c4\u03bf design \u03c0\u03bf\u03c5 \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1, \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ae \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c0\u03bb\u03b5\u03bf\u03bd\u03ad\u03ba\u03c4\u03b7\u03bc\u03b1.<\/p>\n<p>\u03a4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1 \u03b1\u03c0\u03bf\u03c4\u03c5\u03c0\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ac \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03ba\u03b1\u03c4\u03ad\u03b3\u03c1\u03b1\u03c8\u03b5 \u03b7 McKinsey \u03b3\u03b9\u03b1 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03bc\u03b5 \u03c5\u03c8\u03b7\u03bb\u03ae \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03c9\u03c1\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1.<\/p>\n<div class=\"td-chart td-chart--bar\">\n<div class=\"td-chart__title\">\u039f\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ae \u03a5\u03c0\u03b5\u03c1\u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u0395\u03c4\u03b1\u03b9\u03c1\u03b5\u03b9\u03ce\u03bd \u03bc\u03b5 \u03a5\u03c8\u03b7\u03bb\u03ae \u03a3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03a9\u03c1\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1<\/div>\n<div class=\"td-chart__subtitle\">\u03a0\u03b7\u03b3\u03ae: McKinsey, The Business Value of Design<\/div>\n<div class=\"td-chart__bars\">\n<div class=\"td-chart__row\">\n<div class=\"td-chart__label\">\u0391\u03cd\u03be\u03b7\u03c3\u03b7 \u03b5\u03c3\u03cc\u03b4\u03c9\u03bd<\/div>\n<div class=\"td-chart__barwrap\">\n<div class=\"td-chart__bar\" style=\"width:57.1%;\"><\/div>\n<\/div>\n<div class=\"td-chart__value\">32\u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03b9\u03b1\u03af\u03b5\u03c2 \u03bc\u03bf\u03bd\u03ac\u03b4\u03b5\u03c2<\/div>\n<\/div>\n<div class=\"td-chart__row\">\n<div class=\"td-chart__label\">\u03a3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c0\u03c1\u03bf\u03c2 \u03bc\u03b5\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2<\/div>\n<div class=\"td-chart__barwrap\">\n<div class=\"td-chart__bar\" style=\"width:100%;\"><\/div>\n<\/div>\n<div class=\"td-chart__value\">56\u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03b9\u03b1\u03af\u03b5\u03c2 \u03bc\u03bf\u03bd\u03ac\u03b4\u03b5\u03c2<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>\u03a4\u03bf \u03c3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 e-commerce owners \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc: \u03b4\u03b5\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03b5\u03af\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c3\u03b1\u03c2 \u03cc\u03c4\u03b9 \u03c4\u03bf user experience \u03b5\u03af\u03bd\u03b1\u03b9 \u201c\u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u201d. \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b5\u03af\u03be\u03b5\u03c4\u03b5 \u03cc\u03c4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf. \u038c\u03c4\u03b1\u03bd \u03ad\u03bd\u03b1 design system \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03b1\u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b5\u03c2 \u03c3\u03c4\u03bf interface, \u03cc\u03c4\u03b1\u03bd \u03ad\u03bd\u03b1 checkout optimization project \u03b1\u03c6\u03b1\u03b9\u03c1\u03b5\u03af \u03c0\u03b5\u03c1\u03b9\u03c4\u03c4\u03ac \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1, \u03cc\u03c4\u03b1\u03bd \u03c4\u03bf user research \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03b4\u03b9\u03c3\u03c4\u03ac\u03b6\u03bf\u03c5\u03bd, \u03c4\u03cc\u03c4\u03b5 \u03c4\u03bf UX \u03b1\u03c0\u03bf\u03ba\u03c4\u03ac \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03ad\u03c3\u03bf\u03b4\u03b1 \u03ba\u03b1\u03b9 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2. \u039a\u03b1\u03b9 \u03b1\u03c5\u03c4\u03ae \u03b7 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03c0\u03b1\u03af\u03bd\u03b5\u03b9 \u03c3\u03c4\u03bf business case.<\/p>\n<h2 id=\"pou-chanetai-i-apodosi-sto-ecommerce-ux\">\u03a0\u03bf\u03cd \u03c7\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c3\u03c4\u03bf e-commerce UX<\/h2>\n<p>\u03a4\u03bf \u03c0\u03b9\u03bf \u03b5\u03bc\u03c6\u03b1\u03bd\u03ad\u03c2 \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03b1\u03c0\u03ce\u03bb\u03b5\u03b9\u03b1\u03c2 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7 \u03ba\u03b1\u03bb\u03b1\u03b8\u03b9\u03bf\u03cd. \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03bf Baymard Institute, \u03bf \u03bc\u03ad\u03c3\u03bf\u03c2 \u03cc\u03c1\u03bf\u03c2 cart abandonment \u03c3\u03c4\u03bf e-commerce \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 \u03c3\u03c4\u03bf 70,19%. \u0391\u03c5\u03c4\u03cc \u03b4\u03b5\u03bd \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c6\u03b5\u03c5\u03c7\u03b8\u03b5\u03af, \u03b3\u03b9\u03b1\u03c4\u03af \u03c0\u03bf\u03bb\u03bb\u03bf\u03af \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2, \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03bf\u03c5\u03bd \u03c4\u03b9\u03bc\u03ad\u03c2 \u03ae \u03b1\u03c0\u03bb\u03ce\u03c2 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03c4\u03bf\u03b9\u03bc\u03bf\u03b9 \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03bf\u03c5\u03bd. \u038c\u03bc\u03c9\u03c2 \u03ad\u03bd\u03b1 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03c9\u03bd \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03bb\u03b5\u03af\u03c8\u03b5\u03c9\u03bd \u03c3\u03c7\u03b5\u03c4\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03b5\u03bc\u03c0\u03cc\u03b4\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b4\u03b9\u03bf\u03c1\u03b8\u03ce\u03c3\u03b5\u03b9 \u03c4\u03bf UX: \u03c5\u03c8\u03b7\u03bb\u03ac \u03ae \u03b1\u03c3\u03b1\u03c6\u03ae \u03ad\u03be\u03bf\u03b4\u03b1, \u03c5\u03c0\u03bf\u03c7\u03c1\u03b5\u03c9\u03c4\u03b9\u03ba\u03ae \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd, \u03ad\u03bb\u03bb\u03b5\u03b9\u03c8\u03b7 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2, \u03b1\u03c1\u03b3\u03ae \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7, \u03c0\u03bf\u03bb\u03cd\u03c0\u03bb\u03bf\u03ba\u03bf checkout, errors \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b5\u03c0\u03b1\u03c1\u03ba\u03b5\u03af\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03b9 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae\u03c2.<\/p>\n<p>\u03a3\u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1 \u03c6\u03b1\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03bf\u03af \u03bb\u03cc\u03b3\u03bf\u03b9 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2 checkout \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c4\u03bf Baymard Institute. \u0397 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03c5\u03c0\u03c4\u03b9\u03ba\u03ae: \u03c0\u03bf\u03bb\u03bb\u03ac \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u201cmarketing problems\u201d, \u03b1\u03bb\u03bb\u03ac \u03b6\u03b7\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2, \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b1\u03c2, \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03ba\u03b1\u03b9 friction.<\/p>\n<div class=\"td-chart td-chart--horizontal-bar\">\n<div class=\"td-chart__title\">\u039a\u03cd\u03c1\u03b9\u03bf\u03b9 \u039b\u03cc\u03b3\u03bf\u03b9 \u0395\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2 Checkout<\/div>\n<div class=\"td-chart__subtitle\">\u03a0\u03b7\u03b3\u03ae: Baymard Institute, Cart Abandonment Rate Statistics<\/div>\n<div class=\"td-chart__bars\">\n<div class=\"td-chart__row\">\n<div class=\"td-chart__label\">\u0388\u03be\u03c4\u03c1\u03b1 \u03ba\u03cc\u03c3\u03c4\u03b7 \u03c0\u03bf\u03bb\u03cd \u03c5\u03c8\u03b7\u03bb\u03ac<\/div>\n<div class=\"td-chart__barwrap\">\n<div class=\"td-chart__bar\" style=\"height:70px;\"><\/div>\n<\/div>\n<div class=\"td-chart__value\">48%<\/div>\n<\/div>\n<div class=\"td-chart__row\">\n<div class=\"td-chart__label\">\u03a5\u03c0\u03bf\u03c7\u03c1\u03b5\u03c9\u03c4\u03b9\u03ba\u03ae \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd<\/div>\n<div class=\"td-chart__barwrap\">\n<div class=\"td-chart__bar\" style=\"height:37.94px;\"><\/div>\n<\/div>\n<div class=\"td-chart__value\">26%<\/div>\n<\/div>\n<div class=\"td-chart__row\">\n<div class=\"td-chart__label\">\u0388\u03bb\u03bb\u03b5\u03b9\u03c8\u03b7 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03ba\u03ac\u03c1\u03c4\u03b1\u03c2<\/div>\n<div class=\"td-chart__barwrap\">\n<div class=\"td-chart__bar\" style=\"height:36.47px;\"><\/div>\n<\/div>\n<div class=\"td-chart__value\">25%<\/div>\n<\/div>\n<div class=\"td-chart__row\">\n<div class=\"td-chart__label\">\u0391\u03c1\u03b3\u03ae \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7<\/div>\n<div class=\"td-chart__barwrap\">\n<div class=\"td-chart__bar\" style=\"height:33.53px;\"><\/div>\n<\/div>\n<div class=\"td-chart__value\">23%<\/div>\n<\/div>\n<div class=\"td-chart__row\">\n<div class=\"td-chart__label\">\u03a0\u03bf\u03bb\u03cd \u03bc\u03b1\u03ba\u03c1\u03cd \u03ae \u03c0\u03b5\u03c1\u03af\u03c0\u03bb\u03bf\u03ba\u03bf checkout<\/div>\n<div class=\"td-chart__barwrap\">\n<div class=\"td-chart__bar\" style=\"height:32.06px;\"><\/div>\n<\/div>\n<div class=\"td-chart__value\">22%<\/div>\n<\/div>\n<div class=\"td-chart__row\">\n<div class=\"td-chart__label\">\u0391\u03c3\u03b1\u03c6\u03ad\u03c2 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03cc \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2<\/div>\n<div class=\"td-chart__barwrap\">\n<div class=\"td-chart__bar\" style=\"height:30.66px;\"><\/div>\n<\/div>\n<div class=\"td-chart__value\">21%<\/div>\n<\/div>\n<div class=\"td-chart__row\">\n<div class=\"td-chart__label\">Errors \u03ae crashes \u03c3\u03c4\u03bf site<\/div>\n<div class=\"td-chart__barwrap\">\n<div class=\"td-chart__bar\" style=\"height:24.78px;\"><\/div>\n<\/div>\n<div class=\"td-chart__value\">17%<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>\u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03cc e-shop, \u03bf\u03b9 \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9 \u03bb\u03cc\u03b3\u03bf\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03bf\u03b9\u03ba\u03b5\u03af\u03bf\u03b9. \u03a0\u03cc\u03c3\u03b5\u03c2 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03bc\u03b5\u03c4\u03b1\u03c6\u03bf\u03c1\u03b9\u03ba\u03ac \u03bc\u03cc\u03bd\u03bf \u03c3\u03c4\u03bf \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03bf \u03b2\u03ae\u03bc\u03b1; \u03a0\u03cc\u03c3\u03b5\u03c2 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03ba\u03b1\u03bb\u03b5\u03af\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03cc \u03c0\u03c1\u03b9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bb\u03ac\u03b2\u03b5\u03b9 \u03b1\u03bd \u03b7 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1 \u03c4\u03bf\u03bd \u03c3\u03c5\u03bc\u03c6\u03ad\u03c1\u03b5\u03b9; \u03a0\u03cc\u03c3\u03b5\u03c2 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03b4\u03b5\u03bd \u03b1\u03c0\u03b1\u03bd\u03c4\u03ac \u03c3\u03b5 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2, \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ad\u03c2, \u03b4\u03b9\u03b1\u03b8\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ae \u03b5\u03b3\u03b3\u03cd\u03b7\u03c3\u03b7; \u039a\u03ac\u03b8\u03b5 \u03c4\u03ad\u03c4\u03bf\u03b9\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03bc\u03b9\u03ba\u03c1\u03ae \u03c1\u03c9\u03b3\u03bc\u03ae \u03c3\u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7. \u039c\u03af\u03b1 \u03c1\u03c9\u03b3\u03bc\u03ae \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bc\u03b7\u03bd \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03bf\u03b2\u03b1\u03c1\u03ae, \u03b1\u03bb\u03bb\u03ac \u03c3\u03c4\u03bf \u03c3\u03cd\u03bd\u03bf\u03bb\u03bf \u03c4\u03bf\u03c5 funnel \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b1\u03c0\u03ce\u03bb\u03b5\u03b9\u03b1 \u03b5\u03c3\u03cc\u03b4\u03c9\u03bd.<\/p>\n<p>\u0395\u03b4\u03ce \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03bc\u03c0\u03b1\u03af\u03bd\u03b5\u03b9 \u03b7 \u03b1\u03be\u03af\u03b1 \u03c4\u03bf\u03c5 usability testing. \u0391\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03bc\u03b9\u03ba\u03c1\u03ac \u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c8\u03bf\u03c5\u03bd \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b7 \u03b5\u03c3\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ae \u03bf\u03bc\u03ac\u03b4\u03b1 \u03b4\u03b5\u03bd \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03ae\u03b4\u03b7 \u03c4\u03bf site. \u03a4\u03bf Nielsen Norman Group \u03ad\u03c7\u03b5\u03b9 \u03b1\u03bd\u03b1\u03b4\u03b5\u03af\u03be\u03b5\u03b9 \u03b5\u03b4\u03ce \u03ba\u03b1\u03b9 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03c4\u03bf \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf, \u03bc\u03b5 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03bd\u03c4\u03bf\u03c0\u03b9\u03c3\u03bc\u03bf\u03cd \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2 \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 31% \u03b1\u03bd\u03ac \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7, \u03c0\u03ad\u03bd\u03c4\u03b5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c8\u03bf\u03c5\u03bd \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 \u03c4\u03bf 85% \u03c4\u03c9\u03bd usability problems \u03c3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03ba\u03cd\u03ba\u03bb\u03bf testing. \u0391\u03c5\u03c4\u03cc \u03b4\u03b5\u03bd \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c0\u03ad\u03bd\u03c4\u03b5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c1\u03ba\u03b5\u03c4\u03bf\u03af \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03c1\u03b5\u03c5\u03bd\u03b7\u03c4\u03b9\u03ba\u03cc \u03b5\u03c1\u03ce\u03c4\u03b7\u03bc\u03b1, \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03c4\u03bf \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03bf, \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf usability testing \u03ad\u03c7\u03b5\u03b9 \u03c4\u03cc\u03c3\u03bf \u03c5\u03c8\u03b7\u03bb\u03ae \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1.<\/p>\n<p>\u03a4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c0\u03ce\u03c2 \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03b1\u03bd\u03af\u03c7\u03bd\u03b5\u03c5\u03c3\u03b7 usability problems \u03cc\u03c3\u03bf \u03c0\u03c1\u03bf\u03c3\u03c4\u03af\u03b8\u03b5\u03bd\u03c4\u03b1\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c3\u03c4\u03bf test, \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03bf \u03b3\u03bd\u03c9\u03c3\u03c4\u03cc \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf \u03c4\u03bf\u03c5 Nielsen Norman Group.<\/p>\n<div class=\"td-chart td-chart--line\">\n<div class=\"td-chart__title\">\u0395\u03bd\u03c4\u03bf\u03c0\u03b9\u03c3\u03bc\u03cc\u03c2 Usability Problems \u03b1\u03bd\u03ac \u0391\u03c1\u03b9\u03b8\u03bc\u03cc \u03a7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd<\/div>\n<div class=\"td-chart__subtitle\">\u03a0\u03b7\u03b3\u03ae: Nielsen Norman Group, Why You Only Need to Test with 5 Users<\/div>\n<div class=\"td-chart__table\">\n<table>\n<thead>\n<tr>\n<th>\u0394\u03b5\u03af\u03b3\u03bc\u03b1<\/th>\n<th>\u03a4\u03b9\u03bc\u03ae<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>1 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2<\/td>\n<td>31%<\/td>\n<\/tr>\n<tr>\n<td>3 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2<\/td>\n<td>67%<\/td>\n<\/tr>\n<tr>\n<td>5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2<\/td>\n<td>85%<\/td>\n<\/tr>\n<tr>\n<td>10 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2<\/td>\n<td>98%<\/td>\n<\/tr>\n<tr>\n<td>15 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2<\/td>\n<td>100%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<h2 id=\"step-by-step-metrisi-apodosis-ependysis-ux\">Step-by-Step \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7\u03c2 UX<\/h2>\n<p>\u0397 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7\u03c2 UX \u03b4\u03b5\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03b9 \u03bc\u03b5 \u03ad\u03bd\u03b1 \u03c0\u03b5\u03c1\u03af\u03c0\u03bb\u03bf\u03ba\u03bf analytics setup. \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03b9 \u03bc\u03b5 \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c3\u03c4\u03cc\u03c7\u03bf. \u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u201c\u03b8\u03ad\u03bb\u03bf\u03c5\u03bc\u03b5 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf checkout completion rate \u03ba\u03b1\u03c4\u03ac 8%\u201d, \u201c\u03b8\u03ad\u03bb\u03bf\u03c5\u03bc\u03b5 \u03bd\u03b1 \u03bc\u03b5\u03b9\u03ce\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b1 product page exits\u201d, \u201c\u03b8\u03ad\u03bb\u03bf\u03c5\u03bc\u03b5 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf mobile conversion rate\u201d, \u03ae \u201c\u03b8\u03ad\u03bb\u03bf\u03c5\u03bc\u03b5 \u03bd\u03b1 \u03bc\u03b5\u03b9\u03ce\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b1 tickets \u03c0\u03bf\u03c5 \u03b1\u03c6\u03bf\u03c1\u03bf\u03cd\u03bd \u03b1\u03c0\u03bf\u03c1\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ad\u03c2\u201d. \u038c\u03c3\u03bf \u03c0\u03b9\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2, \u03c4\u03cc\u03c3\u03bf \u03c0\u03b9\u03bf \u03b5\u03cd\u03ba\u03bf\u03bb\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03c7\u03b8\u03b5\u03af \u03c4\u03bf UX ROI.<\/p>\n<p>\u0392\u03ae\u03bc\u03b1 2: \u03a7\u03b1\u03c1\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03ae\u03c3\u03c4\u03b5 \u03c4\u03bf customer journey \u03bc\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1. \u03a3\u03c5\u03bd\u03b4\u03c5\u03ac\u03c3\u03c4\u03b5 Google Analytics 4, heatmaps, session recordings, \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c2 customer support, onsite polls \u03ba\u03b1\u03b9 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03b5\u03bd\u03c4\u03cc\u03c2 site. \u0391\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03c4\u03b5 \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03cc\u03c0\u03bf\u03c5 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03b1\u03c0\u03cc\u03c4\u03bf\u03bc\u03b7 \u03c0\u03c4\u03ce\u03c3\u03b7, \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf rage clicking, \u03c5\u03c8\u03b7\u03bb\u03cc form abandonment \u03ae \u03c3\u03c5\u03c7\u03bd\u03ad\u03c2 \u03b1\u03c0\u03bf\u03c1\u03af\u03b5\u03c2. \u03a4\u03bf user research \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bc\u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b1 analytics, \u03cc\u03c7\u03b9 \u03bd\u03b1 \u03c4\u03b1 \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03b8\u03b9\u03c3\u03c4\u03ac.<\/p>\n<p>\u0392\u03ae\u03bc\u03b1 3: \u039c\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03c4\u03b5 \u03c4\u03b1 \u03b5\u03c5\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c3\u03b5 \u03c5\u03c0\u03bf\u03b8\u03ad\u03c3\u03b5\u03b9\u03c2. \u039c\u03b9\u03b1 \u03ba\u03b1\u03bb\u03ae \u03c5\u03c0\u03cc\u03b8\u03b5\u03c3\u03b7 \u03ad\u03c7\u03b5\u03b9 \u03c4\u03b7 \u03bc\u03bf\u03c1\u03c6\u03ae: \u201c\u0391\u03bd \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03cc \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03bd\u03c9\u03c1\u03af\u03c4\u03b5\u03c1\u03b1 \u03c3\u03c4\u03bf checkout, \u03c4\u03cc\u03c4\u03b5 \u03b8\u03b1 \u03bc\u03b5\u03b9\u03c9\u03b8\u03b5\u03af \u03b7 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7 \u03c3\u03c4\u03bf \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03bf \u03b2\u03ae\u03bc\u03b1, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03b4\u03b5\u03bd \u03b8\u03b1 \u03b1\u03b9\u03c6\u03bd\u03b9\u03b4\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03ad\u03be\u03c4\u03c1\u03b1 \u03c7\u03c1\u03b5\u03ce\u03c3\u03b5\u03b9\u03c2\u201d. \u0391\u03c5\u03c4\u03ae \u03b7 \u03bc\u03bf\u03c1\u03c6\u03ae \u03b2\u03bf\u03b7\u03b8\u03ac \u03bd\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03c3\u03b5\u03c4\u03b5 A\/B testing \u03ae controlled rollout \u03bc\u03b5 \u03c3\u03b1\u03c6\u03ae \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1\u03c2.<\/p>\n<p>\u0392\u03ae\u03bc\u03b1 4: \u0399\u03b5\u03c1\u03b1\u03c1\u03c7\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b9\u03c2 UX \u03c0\u03b1\u03c1\u03b5\u03bc\u03b2\u03ac\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc impact, effort \u03ba\u03b1\u03b9 confidence. \u0394\u03b5\u03bd \u03ad\u03c7\u03bf\u03c5\u03bd \u03cc\u03bb\u03b5\u03c2 \u03bf\u03b9 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03b1\u03be\u03af\u03b1. \u0397 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03bf\u03c2 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03ba\u03bf\u03c5\u03bc\u03c0\u03af \u03c3\u03c0\u03ac\u03bd\u03b9\u03b1 \u03b8\u03b1 \u03bb\u03cd\u03c3\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03b2\u03b1\u03b8\u03cd \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2, \u03b5\u03bd\u03ce \u03b7 \u03b1\u03c0\u03bb\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 checkout, \u03b7 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 product information, \u03b7 \u03b5\u03c0\u03b9\u03c4\u03ac\u03c7\u03c5\u03bd\u03c3\u03b7 mobile \u03c6\u03cc\u03c1\u03c4\u03c9\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b7 \u03c3\u03b1\u03c6\u03ae\u03c2 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ce\u03bd \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03b2\u03ac\u03c1\u03bf\u03c2. \u0395\u03b4\u03ce \u03b2\u03bf\u03b7\u03b8\u03ac \u03ad\u03bd\u03b1 \u03b1\u03c0\u03bb\u03cc scoring model \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03bc\u03b7 \u03c3\u03c0\u03b1\u03c4\u03b1\u03bb\u03ac\u03c4\u03b1\u03b9 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c2 \u03c3\u03b5 \u03c0\u03b1\u03c1\u03b5\u03bc\u03b2\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c7\u03b1\u03bc\u03b7\u03bb\u03ae\u03c2 \u03b1\u03be\u03af\u03b1\u03c2.<\/p>\n<p>\u0392\u03ae\u03bc\u03b1 5: \u039c\u03b5\u03c4\u03c1\u03ae\u03c3\u03c4\u03b5 \u03c0\u03c1\u03b9\u03bd \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03ac. \u039a\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c8\u03c4\u03b5 baseline \u03b3\u03b9\u03b1 conversion rate, revenue per visitor, add-to-cart rate, checkout completion, average order value, refund rate \u03ba\u03b1\u03b9 support tickets. \u039c\u03b5\u03c4\u03ac \u03c4\u03b7\u03bd \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae, \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b5 \u03c4\u03b1 \u03af\u03b4\u03b9\u03b1 metrics \u03c3\u03b5 \u03b5\u03c0\u03b1\u03c1\u03ba\u03ad\u03c2 \u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03b4\u03b9\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1. \u0391\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ae \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c8\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1, \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 A\/B testing. \u0391\u03bd \u03cc\u03c7\u03b9, \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 phased rollout, cohort analysis \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03ba\u03c4\u03ae\u03c3\u03b5\u03c4\u03b5 \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1.<\/p>\n<p>\u0392\u03ae\u03bc\u03b1 6: \u039c\u03b5\u03c4\u03b1\u03c6\u03c1\u03ac\u03c3\u03c4\u03b5 \u03c4\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03c3\u03b5 \u03c7\u03c1\u03ae\u03bc\u03b1. \u0391\u03bd \u03bc\u03b9\u03b1 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9 \u03c4\u03bf conversion rate \u03b1\u03c0\u03cc 1,8% \u03c3\u03b5 2,0% \u03c3\u03b5 \u03ad\u03bd\u03b1 e-shop \u03bc\u03b5 100.000 \u03bc\u03b7\u03bd\u03b9\u03b1\u03af\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c8\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03ad\u03c3\u03b7 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1 60 \u03b5\u03c5\u03c1\u03ce, \u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 200 \u03b5\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b5\u03c2 \u03ae 12.000 \u03b5\u03c5\u03c1\u03ce \u03b5\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd \u03bc\u03b7\u03bd\u03b9\u03b1\u03af\u03b1 \u03ad\u03c3\u03bf\u03b4\u03b1, \u03c0\u03c1\u03b9\u03bd \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03bf \u03ba\u03ad\u03c1\u03b4\u03bf\u03c5\u03c2. \u0391\u03c5\u03c4\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1 \u03c0\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03bb\u03b1\u03b2\u03b1\u03af\u03bd\u03b5\u03b9 \u03b7 \u03b4\u03b9\u03bf\u03af\u03ba\u03b7\u03c3\u03b7. \u03a4\u03bf user experience \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc\u03c4\u03b5\u03c1\u03bf \u03cc\u03c4\u03b1\u03bd \u03b4\u03b5\u03bd \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c9\u03c2 \u03b3\u03bd\u03ce\u03bc\u03b7, \u03b1\u03bb\u03bb\u03ac \u03c9\u03c2 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ae \u03b5\u03be\u03af\u03c3\u03c9\u03c3\u03b7.<\/p>\n<h2 id=\"pos-na-parousiasete-to-ux-roi-sti-dioikisi\">\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf UX ROI \u03c3\u03c4\u03b7 \u03b4\u03b9\u03bf\u03af\u03ba\u03b7\u03c3\u03b7<\/h2>\n<p>\u0393\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03b3\u03ba\u03c1\u03b9\u03b8\u03b5\u03af budget \u03b3\u03b9\u03b1 UX, \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03b9\u03bb\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7 \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1 \u03c4\u03c9\u03bd \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03c9\u03bd. \u0391\u03bd\u03c4\u03af \u03bd\u03b1 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03c3\u03b5\u03c4\u03b5 screenshots \u03ba\u03b1\u03b9 \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2, \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03c3\u03c4\u03b5 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1, \u03b1\u03c0\u03bf\u03b4\u03b5\u03af\u03be\u03b5\u03b9\u03c2, \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03b4\u03c1\u03ac\u03bd\u03b5\u03b9\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03bc\u03b5\u03bd\u03cc\u03bc\u03b5\u03bd\u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7. \u0388\u03bd\u03b1 \u03c0\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc business case \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c4\u03ad\u03c3\u03c3\u03b5\u03c1\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1: \u03c4\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03c4\u03bf\u03c5 funnel \u03cc\u03c0\u03bf\u03c5 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03b1\u03c0\u03ce\u03bb\u03b5\u03b9\u03b1, \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03c0\u03ce\u03bb\u03b5\u03b9\u03b1, \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c4\u03b5\u03b9\u03bd\u03cc\u03bc\u03b5\u03bd\u03b7 \u03c0\u03b1\u03c1\u03ad\u03bc\u03b2\u03b1\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03bf 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\u03bb\u03ac\u03b8\u03bf\u03c5\u03c2. \u039c\u03b5 \u03c4\u03bf\u03bd \u03c7\u03c1\u03cc\u03bd\u03bf, \u03b1\u03c5\u03c4\u03ad\u03c2 \u03bf\u03b9 \u03bc\u03b9\u03ba\u03c1\u03ad\u03c2 \u03c0\u03b1\u03c1\u03b5\u03bc\u03b2\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c5\u03c3\u03c3\u03c9\u03c1\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03c0\u03b9\u03bf \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc funnel, \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf mobile UX \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ae \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7.<\/p>\n<p>\u0391\u03bd \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03bc\u03af\u03b1 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b1\u03c1\u03c7\u03ae \u03b1\u03c0\u03cc \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1, \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c5\u03c4\u03ae: \u03c4\u03bf user experience \u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 ROI \u03cc\u03c4\u03b1\u03bd \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2. \u0394\u03b5\u03bd \u03b1\u03c1\u03ba\u03b5\u03af \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03c4\u03b5 \u03c4\u03bf site \u03c0\u03b9\u03bf \u03bc\u03bf\u03bd\u03c4\u03ad\u03c1\u03bd\u03bf. \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03c4\u03bf \u03ba\u03ac\u03bd\u03b5\u03c4\u03b5 \u03c0\u03b9\u03bf \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b7\u03c4\u03cc, \u03c0\u03b9\u03bf \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03bf, \u03c0\u03b9\u03bf \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03bf \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b5\u03cd\u03ba\u03bf\u03bb\u03bf \u03c3\u03c4\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 e-commerce brand \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03b3\u03b1\u03bb\u03ce\u03c3\u03b5\u03b9 \u03bc\u03b5 \u03c5\u03b3\u03b9\u03ae \u03c4\u03c1\u03cc\u03c0\u03bf, \u03b1\u03c5\u03c4\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03af\u03c3\u03c9\u03c2 \u03bc\u03af\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c0\u03b9\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9.<\/p>\n<h2 id=\"piges\">\u03a0\u03b7\u03b3\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b1\u03b9\u03c4\u03ad\u03c1\u03c9 \u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7<\/h2>\n<p><a href=\"https:\/\/www.smashingmagazine.com\/2026\/05\/data-backed-truths-user-experience-roi\/\" target=\"_blank\" rel=\"noopener\">Smashing Magazine &#8211; Data-Backed Truths About User Experience ROI<\/a><\/p>\n<p><a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noopener\">Baymard Institute &#8211; Cart Abandonment Rate Statistics<\/a><\/p>\n<p><a href=\"https:\/\/www2.deloitte.com\/ie\/en\/pages\/consulting\/articles\/milliseconds-make-millions.html\" target=\"_blank\" rel=\"noopener\">Deloitte &#038; Google &#8211; Milliseconds Make Millions<\/a><\/p>\n<p><a href=\"https:\/\/www.mckinsey.com\/capabilities\/mckinsey-design\/our-insights\/the-business-value-of-design\" target=\"_blank\" rel=\"noopener\">McKinsey &#8211; The Business Value of Design<\/a><\/p>\n<p><a href=\"https:\/\/www.nngroup.com\/articles\/why-you-only-need-to-test-with-5-users\/\" target=\"_blank\" rel=\"noopener\">Nielsen Norman Group &#8211; Why You Only Need to Test with 5 Users<\/a><\/p>\n<p><a href=\"https:\/\/web.dev\/vitals\/\" target=\"_blank\" rel=\"noopener\">Google web.dev &#8211; Core Web Vitals<\/a><\/p>\n<p><script type=\"application\/ld+json\" id=\"td-schema\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"headline\":\"\u03a4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03bb\u03ae\u03b8\u03b5\u03b9\u03b1: \u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7\u03c2 \u03c3\u03c4\u03b7 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2 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\u03c4\u03c1\u03b9\u03b2\u03ae \u03c3\u03c4\u03bf customer journey, \u03ba\u03b1\u03b8\u03b9\u03c3\u03c4\u03ac \u03c4\u03bf checkout \u03c0\u03b9\u03bf \u03b1\u03c0\u03bb\u03cc, \u03b2\u03bf\u03b7\u03b8\u03ac \u03c3\u03c4\u03b7 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7 \u03bb\u03ae\u03c8\u03b7 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7 \u03ba\u03b1\u03bb\u03b1\u03b8\u03b9\u03bf\u03cd, \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03ad\u03c4\u03c3\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7.\"}},{\"@type\":\"Question\",\"name\":\"\u03a0\u03bf\u03b9\u03bf\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03ba\u03cd\u03c1\u03b9\u03bf\u03b9 \u03bb\u03cc\u03b3\u03bf\u03b9 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2 \u03ba\u03b1\u03bb\u03b1\u03b8\u03b9\u03bf\u03cd;\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u039a\u03cd\u03c1\u03b9\u03bf\u03b9 \u03bb\u03cc\u03b3\u03bf\u03b9 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03c5\u03c8\u03b7\u03bb\u03ac \u03ae \u03b1\u03c3\u03b1\u03c6\u03ae \u03ad\u03be\u03bf\u03b4\u03b1, \u03c5\u03c0\u03bf\u03c7\u03c1\u03b5\u03c9\u03c4\u03b9\u03ba\u03ae \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd, \u03ad\u03bb\u03bb\u03b5\u03b9\u03c8\u03b7 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2, \u03b1\u03c1\u03b3\u03ae \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd\u03c0\u03bb\u03bf\u03ba\u03bf checkout.\"}},{\"@type\":\"Question\",\"name\":\"\u03a0\u03ce\u03c2 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03b7 \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf UX \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2;\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u0397 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1\u03c2, \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03c4\u03ac 0,1 \u03b4\u03b5\u03c5\u03c4\u03b5\u03c1\u03cc\u03bb\u03b5\u03c0\u03c4\u03bf, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bf\u03b4\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c3\u03b5 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd conversions \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03c3\u03b5\u03b9 \u03b8\u03b5\u03c4\u03b9\u03ba\u03ac \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2.\"}},{\"@type\":\"Question\",\"name\":\"\u03a0\u03ce\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03b7\u03b8\u03b5\u03af \u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7\u03c2 UX;\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u0397 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03bc\u03ad\u03c3\u03c9 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03c9\u03bd \u03c3\u03c4\u03cc\u03c7\u03c9\u03bd, \u03cc\u03c0\u03c9\u03c2 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 checkout completion rate \u03ae \u03bc\u03b5\u03af\u03c9\u03c3\u03b7 \u03c4\u03c9\u03bd exits \u03c3\u03b5 product pages, \u03bc\u03b5 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03c0\u03c1\u03b9\u03bd \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03ac \u03c4\u03b9\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2.\"}},{\"@type\":\"Question\",\"name\":\"\u0393\u03b9\u03b1\u03c4\u03af \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03c4\u03bf usability testing;\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u03a4\u03bf usability testing \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03c6\u03b1\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b5\u03c3\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03b2\u03bf\u03b7\u03b8\u03ac \u03c3\u03c4\u03b7 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7, \u03b1\u03c5\u03be\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7.\"}},{\"@type\":\"Question\",\"name\":\"\u03a0\u03ce\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b5\u03af \u03c4\u03bf UX ROI \u03c3\u03c4\u03b7 \u03b4\u03b9\u03bf\u03af\u03ba\u03b7\u03c3\u03b7;\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u03a0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03c3\u03c4\u03b5 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1, \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1, \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03b4\u03c1\u03ac\u03bd\u03b5\u03b9\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03bc\u03b5\u03bd\u03cc\u03bc\u03b5\u03bd\u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7, \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03cc\u03c4\u03b9 \u03c4\u03bf UX \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 marketing budget.\"}}]}]}<\/script><\/p>\n<h2 id=\"faq\" class=\"td-faq-heading\">\u03a3\u03c5\u03c7\u03bd\u03ad\u03c2 \u0395\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2<\/h2>\n<div class=\"td-faq\">\n<details id=\"faq-1\" class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u0392\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae\u03c2 \u03b3\u03b9\u03b1 e-commerce \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2<\/summary>\n<div class=\"td-faq-content\">\n<p>\u0392\u03ae\u03bc\u03b1 1: \u039f\u03c1\u03af\u03c3\u03c4\u03b5 \u03c4\u03bf \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03cc \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03c0\u03c1\u03b9\u03bd \u03bf\u03c1\u03af\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7 \u03bb\u03cd\u03c3\u03b7. \u039c\u03b7\u03bd \u03be\u03b5\u03ba\u03b9\u03bd\u03ac\u03c4\u03b5 \u03bc\u03b5 \u201c\u03c7\u03c1\u03b5\u03b9\u03b1\u03b6\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5 redesign\u201d. \u039e\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03bc\u03b5 \u201c\u03c7\u03ac\u03bd\u03bf\u03c5\u03bc\u03b5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c3\u03c4\u03bf \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03bf \u03b2\u03ae\u03bc\u03b1 \u03c4\u03bf\u03c5 checkout\u201d \u03ae \u201c\u03bf\u03b9 mobile \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c4\u03bf\u03c5\u03bd \u03c3\u03c4\u03bf \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9 \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03ce\u03bd\u03bf\u03c5\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac\u201d. \u0397 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b4\u03b9\u03b1\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7 \u03c0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c4\u03b5\u03cd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03bf\u03bc\u03ac\u03b4\u03b1 \u03b1\u03c0\u03cc \u03c5\u03c0\u03bf\u03ba\u03b5\u03b9\u03bc\u03b5\u03bd\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03c1\u03b1\u03c4\u03ac \u03c4\u03b7 \u03c3\u03c5\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03c3\u03b5 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf business performance.<\/p>\n<\/div>\n<\/details>\n<details id=\"faq-2\" class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf UX ROI \u03c3\u03c4\u03bf e-commerce;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u03a4\u03bf UX ROI \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03c4\u03bf\u03c5 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ae\u03c2 \u03b1\u03be\u03af\u03b1\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03c5\u03c4\u03ae \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af, \u03cc\u03c0\u03c9\u03c2 \u03b1\u03c5\u03be\u03b7\u03bc\u03ad\u03bd\u03b1 conversion rates \u03ba\u03b1\u03b9 \u03bc\u03b5\u03b9\u03c9\u03bc\u03ad\u03bd\u03b1 \u03ba\u03cc\u03c3\u03c4\u03b7 \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7\u03c2.<\/p>\n<\/div>\n<\/details>\n<details id=\"faq-3\" class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03bf UX \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03b5\u03bd\u03cc\u03c2 e-commerce site;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u03a4\u03bf UX \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c4\u03c1\u03b9\u03b2\u03ae \u03c3\u03c4\u03bf customer journey, \u03ba\u03b1\u03b8\u03b9\u03c3\u03c4\u03ac \u03c4\u03bf checkout \u03c0\u03b9\u03bf \u03b1\u03c0\u03bb\u03cc, \u03b2\u03bf\u03b7\u03b8\u03ac \u03c3\u03c4\u03b7 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7 \u03bb\u03ae\u03c8\u03b7 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7 \u03ba\u03b1\u03bb\u03b1\u03b8\u03b9\u03bf\u03cd, \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03ad\u03c4\u03c3\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7.<\/p>\n<\/div>\n<\/details>\n<details id=\"faq-4\" class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03bf\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03ba\u03cd\u03c1\u03b9\u03bf\u03b9 \u03bb\u03cc\u03b3\u03bf\u03b9 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2 \u03ba\u03b1\u03bb\u03b1\u03b8\u03b9\u03bf\u03cd;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u039a\u03cd\u03c1\u03b9\u03bf\u03b9 \u03bb\u03cc\u03b3\u03bf\u03b9 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03c5\u03c8\u03b7\u03bb\u03ac \u03ae \u03b1\u03c3\u03b1\u03c6\u03ae \u03ad\u03be\u03bf\u03b4\u03b1, \u03c5\u03c0\u03bf\u03c7\u03c1\u03b5\u03c9\u03c4\u03b9\u03ba\u03ae \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd, \u03ad\u03bb\u03bb\u03b5\u03b9\u03c8\u03b7 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2, \u03b1\u03c1\u03b3\u03ae \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd\u03c0\u03bb\u03bf\u03ba\u03bf checkout.<\/p>\n<\/div>\n<\/details>\n<details id=\"faq-5\" class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03b7 \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf UX \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u0397 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1\u03c2, \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03c4\u03ac 0,1 \u03b4\u03b5\u03c5\u03c4\u03b5\u03c1\u03cc\u03bb\u03b5\u03c0\u03c4\u03bf, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bf\u03b4\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c3\u03b5 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd conversions \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03c3\u03b5\u03b9 \u03b8\u03b5\u03c4\u03b9\u03ba\u03ac \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2.<\/p>\n<\/div>\n<\/details>\n<details id=\"faq-6\" class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03b7\u03b8\u03b5\u03af \u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7\u03c2 UX;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u0397 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03bc\u03ad\u03c3\u03c9 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03c9\u03bd \u03c3\u03c4\u03cc\u03c7\u03c9\u03bd, \u03cc\u03c0\u03c9\u03c2 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 checkout completion rate \u03ae \u03bc\u03b5\u03af\u03c9\u03c3\u03b7 \u03c4\u03c9\u03bd exits \u03c3\u03b5 product pages, \u03bc\u03b5 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03c0\u03c1\u03b9\u03bd \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03ac \u03c4\u03b9\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2.<\/p>\n<\/div>\n<\/details>\n<details id=\"faq-7\" class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u0393\u03b9\u03b1\u03c4\u03af \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03c4\u03bf usability testing;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u03a4\u03bf usability testing \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03c6\u03b1\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b5\u03c3\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03b2\u03bf\u03b7\u03b8\u03ac \u03c3\u03c4\u03b7 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7, \u03b1\u03c5\u03be\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7.<\/p>\n<\/div>\n<\/details>\n<details id=\"faq-8\" class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b5\u03af \u03c4\u03bf UX ROI \u03c3\u03c4\u03b7 \u03b4\u03b9\u03bf\u03af\u03ba\u03b7\u03c3\u03b7;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u03a0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03c3\u03c4\u03b5 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1, \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1, \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03b4\u03c1\u03ac\u03bd\u03b5\u03b9\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03bc\u03b5\u03bd\u03cc\u03bc\u03b5\u03bd\u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7, \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03cc\u03c4\u03b9 \u03c4\u03bf UX \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 marketing budget.<\/p>\n<\/div>\n<\/details>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>User experience is not an aesthetic luxury, but a critical mechanism for increasing revenue and improving customer retention in e-commerce. The bottom line is that UX should be treated as a commercial infrastructure, with the goal of reducing friction in the customer journey and increasing conversion rates. With the right approach, UX can deliver measurable value by tying improvements to specific performance metrics.<\/p>","protected":false},"author":1,"featured_media":70302,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[196],"tags":[3751,6821,6822,7896,7895],"class_list":["post-70303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ilektroniko-eborio","tag-conversion-optimization","tag-customer-journey","tag-e-commerce-ux","tag-usability-testing","tag-ux-roi"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/70303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/comments?post=70303"}],"version-history":[{"count":0,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/70303\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media\/70302"}],"wp:attachment":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media?parent=70303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/categories?post=70303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/tags?post=70303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}