{"id":70559,"date":"2026-05-18T18:28:11","date_gmt":"2026-05-18T15:28:11","guid":{"rendered":"https:\/\/twodots.gr\/?p=70559"},"modified":"2026-05-18T18:28:11","modified_gmt":"2026-05-18T15:28:11","slug":"the-dynamics-of-the-ektyposis-sti-diigisi-istorion-sto-stoyntio","status":"publish","type":"post","link":"https:\/\/twodots.gr\/en\/i-dynami-tis-ektyposis-sti-diigisi-istorion-sto-stoyntio\/","title":{"rendered":"The power of print in studio storytelling"},"content":{"rendered":"<style>.td-article-toc{margin:18px 0 26px;border:1px solid #E5E5E5;border-radius:12px;background:#fff;box-shadow:0 8px 26px rgba(3,6,51,.08);overflow:hidden}.td-article-toc__title{padding:14px 16px;background:#030633;color:#FCA311;font-weight:800}.td-article-toc__list{margin:0;padding:12px 18px 16px;list-style:decimal}.td-article-toc__list li{margin:8px 0}.td-article-toc__list a{color:#030633;text-decoration:none}.td-article-toc__list a:hover{text-decoration:underline}.td-chart{margin:18px 0 26px;border:1px 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0 14px;color:#030633;font-size:clamp(24px,3vw,34px);line-height:1.2}.td-faq{margin:18px 0 32px;border:1px solid #E5E5E5;border-radius:12px;background:#FFFFFF;box-shadow:0 8px 26px rgba(3,6,51,.08);overflow:hidden}.td-faq-item{border-bottom:1px solid #E5E5E5}.td-faq-item:last-child{border-bottom:0}.td-faq-title{display:flex;align-items:center;justify-content:space-between;gap:16px;padding:18px 20px;background:#030633;color:#FCA311;font-weight:800;line-height:1.35;cursor:pointer;list-style:none}.td-faq-title::-webkit-details-marker{display: none}.td-faq-title::after{content:'+';flex:0 0 auto;width:28px;height:28px;border:1px solid #FCA311;border-radius:50%;display:inline-flex;align-items:center;justify-content:center;color:#FCA311;font-size:20px;line-height:1}.td-faq-item[open] .td-faq-title::after{content:'-';background:#FCA311;color:#030633}.td-faq-content{padding:18px 20px;background:#FFFFFF;color:#555555;border-top:1px solid #FED7AA}.td-faq-content p{margin:0;color:#555555}@media (max-width:640px){.td-faq-title{padding:16px 14px;font-size:15px}.td-faq-content{padding:16px 14px}.td-faq-heading{font-size:24px}}<\/style>\n<div class=\"td-article-toc\">\n<div class=\"td-article-toc__title\">\u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03b1<\/div>\n<ol class=\"td-article-toc__list\">\n<li><a href=\"#brand-storytelling-giati-to-print-epistrefei-os-stratigiko-ergaleio\">Brand Storytelling: \u03b3\u03b9\u03b1\u03c4\u03af \u03c4\u03bf print \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03ad\u03c6\u03b5\u03b9 \u03c9\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03cc \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf<\/a><\/li>\n<li><a href=\"#ti-deichnoyn-ta-dedomena-gia-tin-axia-toy-entypoy-periechomenoy\">\u03a4\u03b9 \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03be\u03af\u03b1 \u03c4\u03bf\u03c5 \u03ad\u03bd\u03c4\u03c5\u03c0\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5<\/a><\/li>\n<li><a href=\"#apo-to-studio-story-sto-e-commerce-story\">\u0391\u03c0\u03cc \u03c4\u03bf studio story \u03c3\u03c4\u03bf e-commerce story<\/a><\/li>\n<li><a href=\"#step-by-step-odigos-gia-entypo-brand-storytelling\">Step-by-Step \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03c4\u03c5\u03c0\u03bf Brand Storytelling<\/a><\/li>\n<li><a href=\"#praktikes-efarmoges-gia-e-commerce-owners\">\u03a0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ad\u03c2 \u03b3\u03b9\u03b1 e-commerce owners<\/a><\/li>\n<li><a href=\"#symperasma-to-print-den-einai-epistrofi-sto-parelthon-einai-vathos-empeirias\">\u03a3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1: \u03c4\u03bf print \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ae \u03c3\u03c4\u03bf \u03c0\u03b1\u03c1\u03b5\u03bb\u03b8\u03cc\u03bd, \u03b5\u03af\u03bd\u03b1\u03b9 \u03b2\u03ac\u03b8\u03bf\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2<\/a><\/li>\n<li><a href=\"#faq\">\u03a3\u03c5\u03c7\u03bd\u03ad\u03c2 \u0395\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2<\/a><\/li>\n<\/ol>\n<\/div>\n<h2 id=\"brand-storytelling-giati-to-print-epistrefei-os-stratigiko-ergaleio\">Brand Storytelling: \u03b3\u03b9\u03b1\u03c4\u03af \u03c4\u03bf print \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03ad\u03c6\u03b5\u03b9 \u03c9\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03cc \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf<\/h2>\n<p>\u03a4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf \u03c4\u03bf\u03c5 Design Week \u03bc\u03b5 \u03c4\u03af\u03c4\u03bb\u03bf \u00abThe power of print to tell studio stories\u00bb \u03c5\u03c0\u03b5\u03bd\u03b8\u03c5\u03bc\u03af\u03b6\u03b5\u03b9 \u03ba\u03ac\u03c4\u03b9 \u03c0\u03bf\u03c5 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ad\u03c2 digital-first \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03be\u03b5\u03c7\u03bd\u03bf\u03cd\u03bd: \u03c4\u03bf \u03ad\u03bd\u03c4\u03c5\u03c0\u03bf \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03ad\u03bd\u03b1 \u03c0\u03b1\u03bb\u03b9\u03cc \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2, \u03b1\u03bb\u03bb\u03ac \u03ad\u03bd\u03b1 \u03bc\u03ad\u03c3\u03bf \u03bc\u03b5 \u03c5\u03bb\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1, \u03c1\u03c5\u03b8\u03bc\u03cc, \u03b1\u03c1\u03c7\u03b5\u03af\u03bf \u03ba\u03b1\u03b9 \u03b1\u03af\u03c3\u03b8\u03b7\u03c3\u03b7 \u03bc\u03bf\u03bd\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2. \u0393\u03b9\u03b1 \u03c4\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ac studios, \u03c4\u03bf print \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c9\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03bd\u03b1 \u03b1\u03c6\u03b7\u03b3\u03b7\u03b8\u03bf\u03cd\u03bd \u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae, \u03c4\u03b7 \u03bc\u03b5\u03b8\u03bf\u03b4\u03bf\u03bb\u03bf\u03b3\u03af\u03b1, \u03c4\u03b9\u03c2 \u03b1\u03be\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5\u03c2 \u03bc\u03b5 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03b2\u03ac\u03b8\u03bf\u03c2 \u03b1\u03c0\u03cc \u03cc\u03c3\u03bf \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03bf social post. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 e-commerce brand, \u03b7 \u03af\u03b4\u03b9\u03b1 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c6\u03c1\u03b1\u03c3\u03c4\u03b5\u03af \u03c3\u03b5 \u03c0\u03b9\u03bf \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc Brand Storytelling \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b5\u03c2, \u03ad\u03bd\u03c4\u03c5\u03c0\u03b1 inserts, limited-edition catalogs, direct mail marketing, brand book, printed catalog \u03ba\u03b1\u03b9 editorial design \u03c0\u03bf\u03c5 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03bd\u03b1 \u03bd\u03b9\u03ce\u03b8\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b4\u03b5\u03bd \u03c0\u03b1\u03c1\u03ad\u03bb\u03b1\u03b2\u03b5 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03ad\u03bd\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd, \u03b1\u03bb\u03bb\u03ac \u03ad\u03bd\u03b1 \u03ba\u03bf\u03bc\u03bc\u03ac\u03c4\u03b9 \u03bc\u03b9\u03b1\u03c2 \u03b5\u03c5\u03c1\u03cd\u03c4\u03b5\u03c1\u03b7\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1\u03c2.<\/p>\n<p>\u03a3\u03b5 \u03bc\u03b9\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac \u03cc\u03c0\u03bf\u03c5 \u03bf\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03bf\u03c5\u03bd \u03bf\u03bb\u03bf\u03ad\u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c3\u03b5 performance media, automated flows \u03ba\u03b1\u03b9 paid social, \u03c4\u03bf \u03ad\u03bd\u03c4\u03c5\u03c0\u03bf branding \u03b1\u03c0\u03bf\u03ba\u03c4\u03ac \u03ad\u03bd\u03b1\u03bd \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc \u03c1\u03cc\u03bb\u03bf: \u03b4\u03b5\u03bd \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf digital, \u03c4\u03bf \u03c3\u03c5\u03bc\u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03b5\u03b9. \u03a4\u03bf print marketing \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b1\u03c1\u03b3\u03cc, \u03c0\u03b9\u03bf \u03b1\u03c0\u03c4\u03cc \u03ba\u03b1\u03b9 \u03c3\u03c5\u03c7\u03bd\u03ac \u03c0\u03b9\u03bf \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03cc. \u0394\u03b5\u03bd \u03b4\u03b9\u03b1\u03ba\u03cc\u03c0\u03c4\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c4\u03bf\u03c5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03bc\u03b5 pop-ups \u03ae \u03b2\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac impressions, \u03b1\u03bb\u03bb\u03ac \u03bc\u03c0\u03b1\u03af\u03bd\u03b5\u03b9 \u03c3\u03c4\u03bf \u03c3\u03c0\u03af\u03c4\u03b9, \u03c3\u03c4\u03bf \u03b3\u03c1\u03b1\u03c6\u03b5\u03af\u03bf \u03ae \u03c3\u03c4\u03bf unboxing moment. \u0391\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b3\u03b9\u03b1 e-commerce owners \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03bf\u03c5\u03bd \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03bf\u03c5\u03bd customer retention, repeat purchases \u03ba\u03b1\u03b9 perceived value, \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03b5\u03be\u03b1\u03c1\u03c4\u03ce\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03b1\u03c0\u03cc \u03c4\u03bf \u03b1\u03c5\u03be\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2.<\/p>\n<p>\u03a4\u03bf Brand Storytelling \u03bc\u03ad\u03c3\u03c9 print \u03b4\u03b5\u03bd \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03bd\u03b1 \u03c4\u03c5\u03c0\u03ce\u03c3\u03b5\u03c4\u03b5 \u03ad\u03bd\u03b1 \u03c9\u03c1\u03b1\u03af\u03bf flyer \u03bc\u03b5 \u03ad\u03ba\u03c0\u03c4\u03c9\u03c3\u03b7. \u03a3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03c3\u03b5\u03c4\u03b5 \u03ad\u03bd\u03b1 \u03c6\u03c5\u03c3\u03b9\u03ba\u03cc touchpoint \u03c0\u03bf\u03c5 \u03b5\u03be\u03b7\u03b3\u03b5\u03af \u03c0\u03bf\u03b9\u03bf\u03b9 \u03b5\u03af\u03c3\u03c4\u03b5, \u03b3\u03b9\u03b1\u03c4\u03af \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03c3\u03b1\u03c2, \u03c0\u03ce\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b3\u03b5\u03c4\u03b1\u03b9, \u03c4\u03b9 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03bf brand identity \u03c3\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03b8\u03ad\u03bb\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03bc\u03b5\u03af\u03bd\u03b5\u03b9 \u03c3\u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03bc\u03b5\u03c4\u03ac \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac. \u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03ad\u03bd\u03b1 skincare e-shop \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03bc\u03b9\u03ba\u03c1\u03cc \u03ad\u03bd\u03c4\u03c5\u03c0\u03bf \u03bf\u03b4\u03b7\u03b3\u03cc \u03c1\u03bf\u03c5\u03c4\u03af\u03bd\u03b1\u03c2 \u03bc\u03b5 editorial \u03cd\u03c6\u03bf\u03c2, \u03ad\u03bd\u03b1 fashion brand \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 seasonal printed catalog \u03c0\u03bf\u03c5 \u03bc\u03bf\u03b9\u03ac\u03b6\u03b5\u03b9 \u03bc\u03b5 mini magazine, \u03b5\u03bd\u03ce \u03ad\u03bd\u03b1 premium food brand \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03b5\u03b9 \u03c3\u03b5 packaging design \u03bc\u03b5 \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b5\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ce\u03bd, \u03c5\u03bb\u03b9\u03ba\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03ad\u03bb\u03b5\u03c5\u03c3\u03b7\u03c2. \u0395\u03ba\u03b5\u03af \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03c4\u03bf storytelling \u03b3\u03b9\u03b1 e-commerce \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03b8\u03b5\u03c9\u03c1\u03b7\u03c4\u03b9\u03ba\u03ae \u03ac\u03c3\u03ba\u03b7\u03c3\u03b7 branding.<\/p>\n<h2 id=\"ti-deichnoyn-ta-dedomena-gia-tin-axia-toy-entypoy-periechomenoy\">\u03a4\u03b9 \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03be\u03af\u03b1 \u03c4\u03bf\u03c5 \u03ad\u03bd\u03c4\u03c5\u03c0\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5<\/h2>\n<p>\u0397 \u03b4\u03cd\u03bd\u03b1\u03bc\u03b7 \u03c4\u03bf\u03c5 print \u03b4\u03b5\u03bd \u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c3\u03c4\u03b7 \u03bd\u03bf\u03c3\u03c4\u03b1\u03bb\u03b3\u03af\u03b1. \u03a5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03b5\u03be\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b1 \u03ad\u03bd\u03c4\u03c5\u03c0\u03b1 \u03bc\u03ad\u03c3\u03b1 \u03c3\u03b5 \u03c5\u03c8\u03b7\u03bb\u03cc \u03b2\u03b1\u03b8\u03bc\u03cc. \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c4\u03b7\u03c2 MarketingSherpa \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03cc\u03c4\u03b1\u03bd \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2, \u03bf\u03b9 \u03ad\u03bd\u03c4\u03c5\u03c0\u03b5\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03bf\u03c5\u03bd 82% \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7, \u03b5\u03bd\u03ce \u03bf\u03b9 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bf\u03b3\u03bf\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03b1 direct mail materials \u03b2\u03c1\u03af\u03c3\u03ba\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03c0\u03bf\u03bb\u03cd \u03c8\u03b7\u03bb\u03ac. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1\u03bd e-commerce owner, \u03b1\u03c5\u03c4\u03cc \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf print marketing \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c9\u03c2 trust layer \u03c0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc \u03c4\u03bf digital funnel: \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03c4\u03bf brand online, \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf eshop \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1 \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03ad\u03bd\u03c4\u03c5\u03c0\u03bf \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03bf \u03c0\u03bf\u03c5 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1, \u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03c3\u03c5\u03bd\u03b1\u03b9\u03c3\u03b8\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7.<\/p>\n<p>\u038c\u03c0\u03c9\u03c2 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1, \u03c4\u03b1 \u03ad\u03bd\u03c4\u03c5\u03c0\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03b9\u03c3\u03c7\u03c5\u03c1\u03ac \u03c3\u03b5 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03c3\u03b5 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03bc\u03b5 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ac formats.<\/p>\n<div class=\"td-chart\">\n<div class=\"td-chart__head\">\n<div class=\"td-chart__title\">\u0395\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03b1\u03bd\u03ac \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9<\/div>\n<div class=\"td-chart__subtitle\">\u03a0\u03b7\u03b3\u03ae: MarketingSherpa, Customer Satisfaction Research Study<\/div>\n<\/div>\n<div class=\"td-chart__bars\">\n<div class=\"td-chart__bar\">\n<div class=\"td-chart__bar-top\"><span class=\"td-chart__label\">\u0388\u03bd\u03c4\u03c5\u03c0\u03b5\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2<\/span><span class=\"td-chart__value\">16%<\/span><\/div>\n<div class=\"td-chart__bar-track\">\n<div class=\"td-chart__bar-fill\" style=\"width:16.30%;background:#FCA311\"><\/div>\n<\/div>\n<\/div>\n<div class=\"td-chart__bar\">\n<div class=\"td-chart__bar-top\"><span class=\"td-chart__label\">\u03a4\u03b7\u03bb\u03b5\u03bf\u03c0\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2<\/span><span class=\"td-chart__value\">16%<\/span><\/div>\n<div class=\"td-chart__bar-track\">\n<div class=\"td-chart__bar-fill\" style=\"width:15.90%;background:#030633\"><\/div>\n<\/div>\n<\/div>\n<div class=\"td-chart__bar\">\n<div class=\"td-chart__bar-top\"><span class=\"td-chart__label\">\u039a\u03b1\u03c4\u03ac\u03bb\u03bf\u03b3\u03bf\u03b9 \u03ba\u03b1\u03b9 direct mail<\/span><span class=\"td-chart__value\">15%<\/span><\/div>\n<div class=\"td-chart__bar-track\">\n<div class=\"td-chart__bar-fill\" style=\"width:15.11%;background:#FED7AA\"><\/div>\n<\/div>\n<\/div>\n<div class=\"td-chart__bar\">\n<div class=\"td-chart__bar-top\"><span class=\"td-chart__label\">\u03a1\u03b1\u03b4\u03b9\u03bf\u03c6\u03c9\u03bd\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2<\/span><span class=\"td-chart__value\">14%<\/span><\/div>\n<div class=\"td-chart__bar-track\">\n<div class=\"td-chart__bar-fill\" style=\"width:14.12%;background:#555555\"><\/div>\n<\/div>\n<\/div>\n<div class=\"td-chart__bar\">\n<div class=\"td-chart__bar-top\"><span class=\"td-chart__label\">Outdoor \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2<\/span><span class=\"td-chart__value\">14%<\/span><\/div>\n<div class=\"td-chart__bar-track\">\n<div class=\"td-chart__bar-fill\" style=\"width:13.72%;background:#E5E5E5\"><\/div>\n<\/div>\n<\/div>\n<div class=\"td-chart__bar\">\n<div class=\"td-chart__bar-top\"><span class=\"td-chart__label\">\u0394\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 search engines<\/span><span class=\"td-chart__value\">12%<\/span><\/div>\n<div class=\"td-chart__bar-track\">\n<div class=\"td-chart__bar-fill\" style=\"width:12.13%;background:#FCA311\"><\/div>\n<\/div>\n<\/div>\n<div class=\"td-chart__bar\">\n<div class=\"td-chart__bar-top\"><span class=\"td-chart__label\">Online banner ads<\/span><span class=\"td-chart__value\">8%<\/span><\/div>\n<div class=\"td-chart__bar-track\">\n<div class=\"td-chart__bar-fill\" style=\"width:7.75%;background:#030633\"><\/div>\n<\/div>\n<\/div>\n<div class=\"td-chart__bar\">\n<div class=\"td-chart__bar-top\"><span class=\"td-chart__label\">Online pop-up ads<\/span><span class=\"td-chart__value\">5%<\/span><\/div>\n<div class=\"td-chart__bar-track\">\n<div class=\"td-chart__bar-fill\" style=\"width:4.97%;background:#FED7AA\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>\u0391\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b1, \u03b7 ANA\/DMA Response Rate Report \u03ad\u03c7\u03b5\u03b9 \u03b4\u03b5\u03af\u03be\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf direct mail marketing \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03b5\u03c4\u03cd\u03c7\u03b5\u03b9 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b1 response rates \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac digital \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1, \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03cc\u03c4\u03b1\u03bd \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03c3\u03b5\u03c2 \u03bb\u03af\u03c3\u03c4\u03b5\u03c2 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd. \u0391\u03c5\u03c4\u03cc \u03b4\u03b5\u03bd \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf email, \u03c4\u03bf social \u03ae \u03c4\u03bf paid search \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b1. \u03a3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03b1\u03af\u03be\u03b5\u03b9 \u03c1\u03cc\u03bb\u03bf \u03c3\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03c4\u03bf\u03c5 customer journey: \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c0\u03b1\u03bb\u03b9\u03ce\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd, premium loyalty campaigns, VIP drops, win-back \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 \u03ba\u03b1\u03b9 post-purchase nurturing. \u0393\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03c5\u03c8\u03b7\u03bb\u03cc average order value, \u03b9\u03c3\u03c7\u03c5\u03c1\u03ae \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ae \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03c9\u03c6\u03b5\u03bb\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03c6\u03ae\u03b3\u03b7\u03c3\u03b7, \u03c4\u03bf print \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b4\u03b9\u03ba\u03b1\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03cc\u03c4\u03b1\u03bd \u03b5\u03bd\u03c4\u03ac\u03c3\u03c3\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03c3\u03c9\u03c3\u03c4\u03ac \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf omnichannel marketing \u03c0\u03bb\u03ac\u03bd\u03bf.<\/p>\n<p>\u03a3\u03c4\u03bf \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ac response rate \u03b1\u03bd\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9, \u03cc\u03c0\u03c9\u03c2 \u03ad\u03c7\u03b5\u03b9 \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03b1\u03c6\u03b5\u03af \u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ac ANA\/DMA.<\/p>\n<div class=\"td-chart\">\n<div class=\"td-chart__head\">\n<div class=\"td-chart__title\">Response rate \u03b1\u03bd\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 marketing<\/div>\n<div class=\"td-chart__subtitle\">\u03a0\u03b7\u03b3\u03ae: ANA\/DMA Response Rate Report 2018<\/div>\n<\/div>\n<div class=\"td-chart__bars\">\n<div class=\"td-chart__bar\">\n<div class=\"td-chart__bar-top\"><span class=\"td-chart__label\">Direct mail \u03c3\u03b5 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03c3\u03b1 \u03bb\u03af\u03c3\u03c4\u03b1<\/span><span class=\"td-chart__value\">52%<\/span><\/div>\n<div class=\"td-chart__bar-track\">\n<div class=\"td-chart__bar-fill\" style=\"width:52.33%;background:#FCA311\"><\/div>\n<\/div>\n<\/div>\n<div class=\"td-chart__bar\">\n<div class=\"td-chart__bar-top\"><span class=\"td-chart__label\">Direct mail \u03c3\u03b5 \u03bd\u03ad\u03b1 \u03bb\u03af\u03c3\u03c4\u03b1<\/span><span class=\"td-chart__value\">28%<\/span><\/div>\n<div class=\"td-chart__bar-track\">\n<div class=\"td-chart__bar-fill\" style=\"width:28.49%;background:#030633\"><\/div>\n<\/div>\n<\/div>\n<div class=\"td-chart__bar\">\n<div class=\"td-chart__bar-top\"><span class=\"td-chart__label\">Email<\/span><span class=\"td-chart__value\">6%<\/span><\/div>\n<div class=\"td-chart__bar-track\">\n<div class=\"td-chart__bar-fill\" style=\"width:5.81%;background:#FED7AA\"><\/div>\n<\/div>\n<\/div>\n<div class=\"td-chart__bar\">\n<div class=\"td-chart__bar-top\"><span class=\"td-chart__label\">Social media<\/span><span class=\"td-chart__value\">6%<\/span><\/div>\n<div class=\"td-chart__bar-track\">\n<div class=\"td-chart__bar-fill\" style=\"width:5.81%;background:#555555\"><\/div>\n<\/div>\n<\/div>\n<div class=\"td-chart__bar\">\n<div class=\"td-chart__bar-top\"><span class=\"td-chart__label\">Paid search<\/span><span class=\"td-chart__value\">6%<\/span><\/div>\n<div class=\"td-chart__bar-track\">\n<div class=\"td-chart__bar-fill\" style=\"width:5.81%;background:#E5E5E5\"><\/div>\n<\/div>\n<\/div>\n<div class=\"td-chart__bar\">\n<div class=\"td-chart__bar-top\"><span class=\"td-chart__label\">Online display<\/span><span class=\"td-chart__value\">2%<\/span><\/div>\n<div class=\"td-chart__bar-track\">\n<div class=\"td-chart__bar-fill\" style=\"width:1.74%;background:#FCA311\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"apo-to-studio-story-sto-e-commerce-story\">\u0391\u03c0\u03cc \u03c4\u03bf studio story \u03c3\u03c4\u03bf e-commerce story<\/h2>\n<p>\u03a4\u03bf \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc \u03bc\u03ac\u03b8\u03b7\u03bc\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf Design Week \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf \u03ad\u03bd\u03c4\u03c5\u03c0\u03bf \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c3\u03b5 \u03ad\u03bd\u03b1 brand \u03bd\u03b1 \u03b5\u03c0\u03b9\u03b2\u03c1\u03b1\u03b4\u03cd\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c6\u03ae\u03b3\u03b7\u03c3\u03b7. \u03a3\u03c4\u03bf digital \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd, \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03c3\u03b1\u03c1\u03ce\u03bd\u03b5\u03b9, \u03c0\u03c1\u03bf\u03c3\u03c0\u03b5\u03c1\u03bd\u03ac, \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03b9 \u03c4\u03b9\u03bc\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03bb\u03b5\u03af\u03c0\u03b5\u03b9 tabs. \u03a3\u03c4\u03bf print, \u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03bd\u03c4\u03c1\u03c9\u03bc\u03ad\u03bd\u03b7. \u03a4\u03bf \u03c7\u03b1\u03c1\u03c4\u03af, \u03b7 \u03c5\u03c6\u03ae, \u03c4\u03bf \u03b2\u03ac\u03c1\u03bf\u03c2, \u03b7 \u03c4\u03c5\u03c0\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1, \u03b7 \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1 \u03ba\u03b1\u03b9 \u03bf \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03be\u03b5\u03b4\u03b9\u03c0\u03bb\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03bf\u03c5\u03bd \u03bc\u03b9\u03b1 \u03b1\u03af\u03c3\u03b8\u03b7\u03c3\u03b7 \u03b5\u03c0\u03b9\u03bc\u03ad\u03bb\u03b5\u03b9\u03b1\u03c2. \u0391\u03c5\u03c4\u03cc \u03ad\u03c7\u03b5\u03b9 \u03c4\u03b5\u03c1\u03ac\u03c3\u03c4\u03b9\u03b1 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae \u03b1\u03c6\u03ae\u03b3\u03b7\u03c3\u03b7, \u03b3\u03b9\u03b1\u03c4\u03af \u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03b4\u03b5\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03bf\u03c5\u03bd \u03bc\u03cc\u03bd\u03bf \u03c0\u03c1\u03bf\u03b4\u03b9\u03b1\u03b3\u03c1\u03b1\u03c6\u03ad\u03c2. \u0391\u03b3\u03bf\u03c1\u03ac\u03b6\u03bf\u03c5\u03bd \u03ad\u03bd\u03b4\u03b5\u03b9\u03be\u03b7 \u03b3\u03bf\u03cd\u03c3\u03c4\u03bf\u03c5, \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae\u03c2, \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03cc \u03c3\u03ae\u03bc\u03b1, \u03b1\u03be\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1.<\/p>\n<p>\u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 e-commerce brand, \u03c4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03b5\u03c1\u03ce\u03c4\u03b7\u03bc\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u00ab\u03c4\u03b9 \u03bd\u03b1 \u03c4\u03c5\u03c0\u03ce\u03c3\u03c9;\u00bb, \u03b1\u03bb\u03bb\u03ac \u00ab\u03c0\u03bf\u03b9\u03b1 \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ac\u03b2\u03b5\u03b9 \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03bc\u03b5\u03c4\u03ac \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac;\u00bb. \u0391\u03bd \u03c0\u03bf\u03c5\u03bb\u03ac\u03c4\u03b5 \u03c7\u03b5\u03b9\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c4\u03b1 \u03b1\u03bd\u03c4\u03b9\u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03b1, \u03af\u03c3\u03c9\u03c2 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b5\u03af\u03be\u03b5\u03c4\u03b5 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae\u03c2. \u0391\u03bd \u03c0\u03bf\u03c5\u03bb\u03ac\u03c4\u03b5 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ac accessories, \u03af\u03c3\u03c9\u03c2 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03be\u03b7\u03b3\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7 \u03c6\u03b9\u03bb\u03bf\u03c3\u03bf\u03c6\u03af\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03b8\u03b5\u03ba\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1. \u0391\u03bd \u03c0\u03bf\u03c5\u03bb\u03ac\u03c4\u03b5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03b5\u03c5\u03b5\u03be\u03af\u03b1\u03c2, \u03af\u03c3\u03c9\u03c2 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03c7\u03c4\u03af\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b5\u03bb\u03b5\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2. \u0391\u03bd \u03c0\u03bf\u03c5\u03bb\u03ac\u03c4\u03b5 premium fashion, \u03af\u03c3\u03c9\u03c2 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf luxury packaging \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03af\u03c3\u03b8\u03b7\u03c3\u03b7 \u03c3\u03c5\u03bb\u03bb\u03b5\u03ba\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2. \u03a3\u03b5 \u03cc\u03bb\u03b5\u03c2 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c4\u03b9\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2, \u03c4\u03bf Brand Storytelling \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c9\u03c2 \u03b3\u03ad\u03c6\u03c5\u03c1\u03b1 \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03bc\u03bd\u03ae\u03bc\u03b7 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7.<\/p>\n<p>\u0397 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03af\u03c3\u03c9\u03c2 \u03c4\u03bf \u03c0\u03b9\u03bf \u03ac\u03bc\u03b5\u03c3\u03bf \u03c0\u03b5\u03b4\u03af\u03bf \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae\u03c2. \u0397 Dotcom Distribution \u03ad\u03c7\u03b5\u03b9 \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c8\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf premium packaging \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b5\u03c0\u03b1\u03bd\u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03cd\u03c3\u03c4\u03b1\u03c3\u03b7\u03c2. \u03a0\u03b1\u03c1\u03cc\u03c4\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03b1\u03b3\u03bf\u03c1\u03ac \u03ad\u03c7\u03b5\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ad\u03c2, \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b1\u03c5\u03c4\u03ac \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03b9\u03ce\u03bd\u03bf\u03c5\u03bd \u03ba\u03ac\u03c4\u03b9 \u03c0\u03bf\u03c5 \u03bf\u03b9 \u03ad\u03bc\u03c0\u03b5\u03b9\u03c1\u03bf\u03b9 retailers \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac: \u03c4\u03bf unboxing \u03b5\u03af\u03bd\u03b1\u03b9 media moment. \u0391\u03bd \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03b1\u03b9\u03c3\u03b8\u03b1\u03bd\u03b8\u03b5\u03af \u03cc\u03c4\u03b9 \u03b7 \u03c0\u03b1\u03c1\u03b1\u03bb\u03b1\u03b2\u03ae \u03b5\u03af\u03c7\u03b5 \u03c6\u03c1\u03bf\u03bd\u03c4\u03af\u03b4\u03b1, \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b5\u03c1\u03bf \u03bd\u03b1 \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03c3\u03b5\u03b9, \u03bd\u03b1 \u03bc\u03bf\u03b9\u03c1\u03b1\u03c3\u03c4\u03b5\u03af, \u03bd\u03b1 \u03b8\u03c5\u03bc\u03b7\u03b8\u03b5\u03af \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03ad\u03c8\u03b5\u03b9.<\/p>\n<p>\u03a4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1 \u03c3\u03c5\u03bd\u03bf\u03c8\u03af\u03b6\u03b5\u03b9 \u03b4\u03cd\u03bf \u03b2\u03b1\u03c3\u03b9\u03ba\u03bf\u03cd\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 \u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 premium packaging \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac.<\/p>\n<div class=\"td-chart\">\n<div class=\"td-chart__head\">\n<div class=\"td-chart__title\">\u0395\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 premium packaging \u03c3\u03b5 e-commerce \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2<\/div>\n<div class=\"td-chart__subtitle\">\u03a0\u03b7\u03b3\u03ae: Dotcom Distribution, eCommerce Packaging Study<\/div>\n<\/div>\n<div class=\"td-chart__bars\">\n<div class=\"td-chart__bar\">\n<div class=\"td-chart__bar-top\"><span class=\"td-chart__label\">\u03a0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b5\u03c0\u03b1\u03bd\u03b1\u03b3\u03bf\u03c1\u03ac<\/span><span class=\"td-chart__value\">44%<\/span><\/div>\n<div class=\"td-chart__bar-track\">\n<div class=\"td-chart__bar-fill\" style=\"width:44.44%;background:#FCA311\"><\/div>\n<\/div>\n<\/div>\n<div class=\"td-chart__bar\">\n<div class=\"td-chart__bar-top\"><span class=\"td-chart__label\">\u03a0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b5\u03c1\u03b7 \u03c3\u03cd\u03c3\u03c4\u03b1\u03c3\u03b7 \u03c3\u03b5 \u03ac\u03bb\u03bb\u03bf\u03c5\u03c2<\/span><span class=\"td-chart__value\">56%<\/span><\/div>\n<div class=\"td-chart__bar-track\">\n<div class=\"td-chart__bar-fill\" style=\"width:55.56%;background:#030633\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"step-by-step-odigos-gia-entypo-brand-storytelling\">Step-by-Step \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03c4\u03c5\u03c0\u03bf Brand Storytelling<\/h2>\n<p>\u0393\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf print \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03c4\u03bf \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03b5\u03c4\u03b5 \u03c3\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c4\u03c4\u03cc \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2, \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b4\u03bf\u03bc\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1. \u03a4\u03bf \u03ad\u03bd\u03c4\u03c5\u03c0\u03bf \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03c1\u03cc\u03bb\u03bf \u03c3\u03c4\u03bf funnel, \u03c3\u03b1\u03c6\u03ad\u03c2 \u03ba\u03bf\u03b9\u03bd\u03cc, \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03c3\u03c4\u03cc\u03c7\u03bf \u03ba\u03b1\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03bc\u03b5 \u03c4\u03bf brand identity. \u0391\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03bc\u03b9\u03b1 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03bc\u03b5\u03b8\u03bf\u03b4\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03c3\u03c4\u03b5\u03af \u03b1\u03c0\u03cc \u03bc\u03b9\u03ba\u03c1\u03ac \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c3\u03b1\u03af\u03b1 e-commerce brands, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03b1\u03c0\u03cc \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03bf\u03c5\u03bd \u03bd\u03b1 \u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03c3\u03bf\u03c5\u03bd \u03c0\u03b9\u03bf \u03ce\u03c1\u03b9\u03bc\u03b1 \u03c4\u03bf content marketing \u03c4\u03bf\u03c5\u03c2.<\/p>\n<p>\u03a3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1, \u03b5\u03c5\u03b8\u03c5\u03b3\u03c1\u03b1\u03bc\u03bc\u03af\u03c3\u03c4\u03b5 \u03c4\u03bf \u03ad\u03bd\u03c4\u03c5\u03c0\u03bf \u03bc\u03b5 \u03c4\u03b7\u03bd \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03c3\u03b1\u03c2 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1. \u0397 \u03c4\u03c5\u03c0\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1, \u03c4\u03b1 \u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03b1, \u03b7 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c7\u03b1\u03c1\u03c4\u03b9\u03bf\u03cd, \u03b7 \u03b5\u03b9\u03ba\u03bf\u03bd\u03bf\u03b3\u03c1\u03ac\u03c6\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b7 \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ae \u03ba\u03b1\u03c4\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03b7 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03bf\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03c3\u03b1\u03bd \u03c6\u03c5\u03c3\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03ad\u03ba\u03c4\u03b1\u03c3\u03b7 \u03c4\u03bf\u03c5 website \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd social media. \u0391\u03bd \u03c4\u03bf digital brand \u03b5\u03af\u03bd\u03b1\u03b9 minimal \u03ba\u03b1\u03b9 premium, \u03ad\u03bd\u03b1 \u03c6\u03c4\u03b7\u03bd\u03cc, \u03c5\u03c0\u03b5\u03c1\u03c6\u03bf\u03c1\u03c4\u03c9\u03bc\u03ad\u03bd\u03bf \u03c6\u03c5\u03bb\u03bb\u03ac\u03b4\u03b9\u03bf \u03b8\u03b1 \u03c7\u03b1\u03bb\u03ac\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1. \u0391\u03bd \u03c4\u03bf brand \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b1\u03b9\u03c7\u03bd\u03b9\u03b4\u03b9\u03ac\u03c1\u03b9\u03ba\u03bf, \u03bd\u03b5\u03b1\u03bd\u03b9\u03ba\u03cc \u03ba\u03b1\u03b9 \u03ad\u03bd\u03c4\u03bf\u03bd\u03bf, \u03c4\u03bf \u03ad\u03bd\u03c4\u03c5\u03c0\u03bf \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c4\u03bf\u03bb\u03bc\u03b7\u03c1\u03cc, \u03bc\u03b5 \u03bc\u03b9\u03ba\u03c1\u03ac collectible \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1. \u0397 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03bf\u03bb\u03c5\u03c4\u03ad\u03bb\u03b5\u03b9\u03b1.<\/p>\n<p>\u0388\u03bd\u03b1 \u03b1\u03c0\u03bb\u03cc \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c0\u03ad\u03bd\u03c4\u03b5 \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2: \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae\u03c2 \u03b1\u03bd\u03ac \u03c4\u03b5\u03bc\u03ac\u03c7\u03b9\u03bf, \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b4\u03b9\u03b1\u03bd\u03bf\u03bc\u03ae\u03c2, redemption rate, incremental revenue \u03ba\u03b1\u03b9 repeat purchase rate. \u0393\u03b9\u03b1 \u03c0\u03b9\u03bf \u03ce\u03c1\u03b9\u03bc\u03b5\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2, \u03c0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c3\u03c4\u03b5 cohort analysis \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b4\u03b5\u03af\u03c4\u03b5 \u03b1\u03bd \u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03ad\u03bb\u03b1\u03b2\u03b1\u03bd \u03ad\u03bd\u03c4\u03c5\u03c0\u03bf \u03ad\u03c7\u03bf\u03c5\u03bd \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf customer lifetime value \u03c3\u03b5 \u03b2\u03ac\u03b8\u03bf\u03c2 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5. \u039c\u03b5 \u03b1\u03c5\u03c4\u03cc\u03bd \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf, \u03c4\u03bf print marketing \u03c0\u03b1\u03cd\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u00ab\u03c9\u03c1\u03b1\u03af\u03b1 \u03b9\u03b4\u03ad\u03b1\u00bb \u03ba\u03b1\u03b9 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03c0\u03bf\u03c5 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03bf\u03cd\u03c2 \u03cc\u03c1\u03bf\u03c5\u03c2.<\/p>\n<h2 id=\"praktikes-efarmoges-gia-e-commerce-owners\">\u03a0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ad\u03c2 \u03b3\u03b9\u03b1 e-commerce owners<\/h2>\n<p>\u0397 \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf post-purchase storytelling insert. \u03a0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 \u03bc\u03b9\u03ba\u03c1\u03cc \u03ad\u03bd\u03c4\u03c5\u03c0\u03bf \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03b7 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u00ab\u03b5\u03c5\u03c7\u03b1\u03c1\u03b9\u03c3\u03c4\u03bf\u03cd\u03bc\u03b5 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac\u00bb. \u039c\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03be\u03b7\u03b3\u03b5\u03af \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae \u03c4\u03bf\u03c5 brand, \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c4\u03b5\u03af\u03bd\u03b5\u03b9 \u03c4\u03bf\u03bd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03c4\u03c1\u03cc\u03c0\u03bf \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03c3\u03b5 \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf \u03b2\u03ae\u03bc\u03b1, \u03cc\u03c0\u03c9\u03c2 registration, review, subscription \u03ae \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac. \u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03ad\u03bd\u03b1 coffee e-shop \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03bb\u03ac\u03b2\u03b5\u03b9 brew guide \u03bc\u03b5 \u03c0\u03c1\u03bf\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03ac\u03bb\u03b5\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 QR code \u03c0\u03c1\u03bf\u03c2 video. \u0388\u03bd\u03b1 fashion brand \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03bb\u03ac\u03b2\u03b5\u03b9 care card \u03ba\u03b1\u03b9 styling notes. \u0388\u03bd\u03b1 brand \u03bc\u03b5 \u03bf\u03b9\u03ba\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03c4\u03bf\u03c0\u03bf\u03b8\u03ad\u03c4\u03b7\u03c3\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03be\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2 \u03c5\u03bb\u03b9\u03ba\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03bc\u03b5\u03af\u03c9\u03c3\u03b7 \u03b1\u03c0\u03bf\u03b2\u03bb\u03ae\u03c4\u03c9\u03bd.<\/p>\n<p>\u0397 \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf seasonal printed catalog. \u03a0\u03b1\u03c1\u03cc\u03c4\u03b9 \u03b1\u03c1\u03ba\u03b5\u03c4\u03bf\u03af \u03b8\u03b5\u03c9\u03c1\u03bf\u03cd\u03bd \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bb\u03cc\u03b3\u03bf\u03c5\u03c2 \u03be\u03b5\u03c0\u03b5\u03c1\u03b1\u03c3\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2, \u03c3\u03b5 premium \u03ae lifestyle \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03bf\u03c5\u03bd \u03c9\u03c2 physical content marketing. \u039f \u03ba\u03b1\u03c4\u03ac\u03bb\u03bf\u03b3\u03bf\u03c2 \u03b4\u03b5\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03cc\u03bb\u03bf \u03c4\u03bf SKU range. \u0391\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03b1, \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bc\u03b5\u03bb\u03b5\u03af\u03c4\u03b1\u03b9 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2, \u03bd\u03b1 \u03c7\u03c4\u03af\u03b6\u03b5\u03b9 mood, \u03bd\u03b1 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03bf\u03cd\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03bc\u03ad\u03c1\u03bf\u03c2 \u03b5\u03bd\u03cc\u03c2 \u03ba\u03cc\u03c3\u03bc\u03bf\u03c5. \u03a3\u03b5 \u03c0\u03b5\u03c1\u03b9\u03cc\u03b4\u03bf\u03c5\u03c2 \u03cc\u03c0\u03c9\u03c2 Black Friday, \u03a7\u03c1\u03b9\u03c3\u03c4\u03bf\u03cd\u03b3\u03b5\u03bd\u03bd\u03b1, \u03ba\u03b1\u03bb\u03bf\u03ba\u03b1\u03b9\u03c1\u03b9\u03bd\u03ad\u03c2 \u03c3\u03c5\u03bb\u03bb\u03bf\u03b3\u03ad\u03c2 \u03ae \u03bb\u03b1\u03bd\u03c3\u03b1\u03c1\u03af\u03c3\u03bc\u03b1\u03c4\u03b1, \u03ad\u03bd\u03b1\u03c2 \u03ba\u03b1\u03bb\u03bf\u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03ad\u03bd\u03bf\u03c2 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bf\u03b3\u03bf\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9 \u03c4\u03bf brand \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03bb\u03b7\u03bc\u03bc\u03cd\u03c1\u03b1 emails \u03ba\u03b1\u03b9 ads.<\/p>\n<p>\u0397 \u03c4\u03c1\u03af\u03c4\u03b7 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf loyalty print. \u039f\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c3\u03b1\u03c2 \u03b1\u03be\u03af\u03b6\u03bf\u03c5\u03bd \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03bc\u03b5\u03c4\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7. \u0388\u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03cc \u03c3\u03b7\u03bc\u03b5\u03af\u03c9\u03bc\u03b1, \u03bc\u03b9\u03b1 limited \u03ba\u03ac\u03c1\u03c4\u03b1, \u03ad\u03bd\u03b1 \u03bc\u03b9\u03ba\u03c1\u03cc brand book \u03ae \u03bc\u03b9\u03b1 \u03c0\u03c1\u03cc\u03c3\u03ba\u03bb\u03b7\u03c3\u03b7 \u03c3\u03b5 private drop \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03bf\u03c5\u03bd \u03bc\u03b9\u03b1 \u03b1\u03c0\u03bb\u03ae \u03c3\u03c5\u03bd\u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7. \u0391\u03c5\u03c4\u03cc \u03b4\u03b5\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03c3\u03b5 \u03cc\u03bb\u03b7 \u03c4\u03b7 \u03b2\u03ac\u03c3\u03b7 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd. \u039c\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03c3\u03c4\u03b5\u03af \u03bc\u03cc\u03bd\u03bf \u03c3\u03c4\u03bf\u03c5\u03c2 top spenders, \u03c3\u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03bc\u03b5 \u03c5\u03c8\u03b7\u03bb\u03ae \u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03ae \u03c3\u03b5 \u03cc\u03c3\u03bf\u03c5\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b4\u03b5\u03af\u03be\u03b5\u03b9 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd \u03b3\u03b9\u03b1 premium \u03c3\u03c5\u03bb\u03bb\u03bf\u03b3\u03ad\u03c2. \u0388\u03c4\u03c3\u03b9, \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03b5\u03bb\u03b5\u03b3\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03ba\u03b1\u03b9 \u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b7.<\/p>\n<p>\u0397 \u03c4\u03ad\u03c4\u03b1\u03c1\u03c4\u03b7 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf unboxing \u03c9\u03c2 social trigger. \u0391\u03bd \u03c4\u03bf packaging design \u03ad\u03c7\u03b5\u03b9 \u03bf\u03c0\u03c4\u03b9\u03ba\u03cc \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd, \u03b1\u03bd \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03bc\u03b9\u03ba\u03c1\u03ae \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03bd \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03bd\u03b1 \u03b1\u03b9\u03c3\u03b8\u03b1\u03bd\u03b8\u03b5\u03af \u03cc\u03c4\u03b9 \u03c0\u03b1\u03c1\u03b1\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03ba\u03ac\u03c4\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b5\u03b3\u03bc\u03ad\u03bd\u03bf, \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03bf\u03cd user-generated content. \u0394\u03b5\u03bd \u03b1\u03c1\u03ba\u03b5\u03af, \u03cc\u03bc\u03c9\u03c2, \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03bc\u03bf\u03c1\u03c6\u03bf. \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03cd\u03ba\u03bf\u03bb\u03bf \u03bd\u03b1 \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03b7\u03b8\u03b5\u03af, \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b9\u03bc\u03bf brand \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03bf \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03af\u03bd\u03b5\u03b9 \u03bb\u03cc\u03b3\u03bf \u03ba\u03bf\u03b9\u03bd\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2. \u0388\u03bd\u03b1 \u03c3\u03cd\u03bd\u03c4\u03bf\u03bc\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1, \u03bc\u03b9\u03b1 \u03ad\u03be\u03c5\u03c0\u03bd\u03b7 \u03c6\u03c1\u03ac\u03c3\u03b7, \u03bc\u03b9\u03b1 \u03b1\u03c1\u03b9\u03b8\u03bc\u03b7\u03bc\u03ad\u03bd\u03b7 limited edition \u03ba\u03ac\u03c1\u03c4\u03b1 \u03ae \u03ad\u03bd\u03b1 QR code \u03c0\u03c1\u03bf\u03c2 behind-the-scenes \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 \u03b3\u03b5\u03bd\u03b9\u03ba\u03cc \u03b5\u03ba\u03c0\u03c4\u03c9\u03c4\u03b9\u03ba\u03cc \u03ba\u03bf\u03c5\u03c0\u03cc\u03bd\u03b9.<\/p>\n<h2 id=\"symperasma-to-print-den-einai-epistrofi-sto-parelthon-einai-vathos-empeirias\">\u03a3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1: \u03c4\u03bf print \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ae \u03c3\u03c4\u03bf \u03c0\u03b1\u03c1\u03b5\u03bb\u03b8\u03cc\u03bd, \u03b5\u03af\u03bd\u03b1\u03b9 \u03b2\u03ac\u03b8\u03bf\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2<\/h2>\n<p>\u03a4\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03c3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03c3\u03c5\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03b4\u03cd\u03bd\u03b1\u03bc\u03b7 \u03c4\u03bf\u03c5 print \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03b1 brands \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03cc impressions. \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03bd\u03ae\u03bc\u03b7, \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7, \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03af\u03c3\u03b8\u03b7\u03c3\u03b7. \u03a4\u03bf Brand Storytelling \u03bc\u03ad\u03c3\u03c9 print \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03b1\u03c5\u03c4\u03cc: \u03ad\u03bd\u03b1\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03bd\u03b1 \u03b2\u03b3\u03b5\u03b9 \u03b7 \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1 \u03c4\u03bf\u03c5 brand \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03bf\u03b8\u03cc\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03b1\u03bd\u03c4\u03b9\u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03bf \u03c0\u03bf\u03c5 \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03ba\u03c1\u03b1\u03c4\u03ac, \u03be\u03b5\u03c6\u03c5\u03bb\u03bb\u03af\u03b6\u03b5\u03b9, \u03c6\u03c5\u03bb\u03ac\u03c3\u03c3\u03b5\u03b9 \u03ae \u03bc\u03bf\u03b9\u03c1\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9. \u0393\u03b9\u03b1 \u03c4\u03b1 e-commerce brands, \u03b1\u03c5\u03c4\u03ae \u03b7 \u03bc\u03b5\u03c4\u03ac\u03b2\u03b1\u03c3\u03b7 \u03b1\u03c0\u03cc \u03c4\u03bf \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac digital \u03c3\u03c4\u03bf \u03c5\u03b2\u03c1\u03b9\u03b4\u03b9\u03ba\u03cc physical-digital \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac \u03cc\u03c0\u03bf\u03c5 \u03c4\u03b1 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03bc\u03bf\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03c4\u03bf\u03c5\u03c2.<\/p>\n<p>\u0397 \u03c3\u03c9\u03c3\u03c4\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b1 digital \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03bc\u03b5 print. \u0395\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03ad\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf \u03ad\u03bd\u03c4\u03c5\u03c0\u03bf \u03bc\u03b5 \u03c4\u03bf \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03cc omnichannel marketing \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1: website, email flows, social media, packaging, after-sales \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03ba\u03b1\u03b9 loyalty. \u038c\u03c4\u03b1\u03bd \u03c4\u03bf print \u03ad\u03c7\u03b5\u03b9 \u03c3\u03b1\u03c6\u03ae \u03c3\u03c4\u03cc\u03c7\u03bf, \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc, \u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03c3\u03bc\u03cc \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03bc\u03b5 \u03c4\u03bf brand identity, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03b9\u03bf \u03c5\u03c0\u03bf\u03c4\u03b9\u03bc\u03b7\u03bc\u03ad\u03bd\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2. \u038c\u03c7\u03b9 \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u00ab\u03c1\u03bf\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc\u00bb, \u03b1\u03bb\u03bb\u03ac \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b2\u03bf\u03b7\u03b8\u03ac \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ac\u03b2\u03b5\u03b9, \u03bd\u03b1 \u03c0\u03b9\u03c3\u03c4\u03ad\u03c8\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b8\u03c5\u03bc\u03b7\u03b8\u03b5\u03af \u03c4\u03bf brand \u03c3\u03b1\u03c2.<\/p>\n<p><a href=\"https:\/\/www.designweek.co.uk\/the-power-of-print-to-tell-studio-stories\/\" target=\"_blank\" rel=\"noopener\">Design Week: The power of print to tell studio stories<\/a><\/p>\n<p><a href=\"https:\/\/www.marketingsherpa.com\/article\/chart\/channels-customers-trust-most-when-purchasing\" target=\"_blank\" rel=\"noopener\">MarketingSherpa: Channels customers trust most when making a purchase<\/a><\/p>\n<p><a href=\"https:\/\/www.ana.net\/miccontent\/show\/id\/rr-2018-response-rate-report\" target=\"_blank\" rel=\"noopener\">ANA\/DMA: Response Rate Report 2018<\/a><\/p>\n<p><a href=\"https:\/\/www.dotcomdist.com\/resource\/2016-ecommerce-packaging-study\/\" target=\"_blank\" rel=\"noopener\">Dotcom Distribution: eCommerce Packaging Study<\/a><\/p>\n<p><a href=\"https:\/\/www.marketreach.co.uk\/resource\/the-private-life-of-mail\" target=\"_blank\" rel=\"noopener\">Royal Mail MarketReach: The Private Life of Mail<\/a><\/p>\n<h2 id=\"faq\" class=\"td-faq-heading\">\u03a3\u03c5\u03c7\u03bd\u03ad\u03c2 \u0395\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2<\/h2>\n<div class=\"td-faq\">\n<details id=\"faq-1\" class=\"td-faq-item\">\n<summary class=\"td-faq-title\">1. \u039f\u03c1\u03af\u03c3\u03c4\u03b5 \u03c4\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03c4\u03bf\u03c5 customer journey<\/summary>\n<div class=\"td-faq-content\">\n<p>\u039e\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c0\u03bf\u03cd \u03b8\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03b9\u03c3\u03c4\u03b5\u03af \u03c4\u03bf \u03ad\u03bd\u03c4\u03c5\u03c0\u03bf \u03c5\u03bb\u03b9\u03ba\u03cc. \u0398\u03b1 \u03bc\u03c0\u03b1\u03af\u03bd\u03b5\u03b9 \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03b7 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1 \u03bc\u03b5\u03c4\u03ac \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac; \u0398\u03b1 \u03c3\u03c4\u03ad\u03bb\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 direct mail marketing \u03c3\u03b5 \u03b1\u03bd\u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03cd\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2; \u0398\u03b1 \u03c3\u03c5\u03bd\u03bf\u03b4\u03b5\u03cd\u03b5\u03b9 VIP \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b5\u03c2; \u0398\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c9\u03c2 printed catalog \u03b3\u03b9\u03b1 \u03bd\u03ad\u03b1 \u03c3\u03c5\u03bb\u03bb\u03bf\u03b3\u03ae; \u039a\u03ac\u03b8\u03b5 \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03ad\u03c7\u03b5\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03c8\u03c5\u03c7\u03bf\u03bb\u03bf\u03b3\u03af\u03b1. \u03a4\u03bf post-purchase insert \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03c4\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2. \u03a4\u03bf win-back \u03ad\u03bd\u03c4\u03c5\u03c0\u03bf \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03be\u03b1\u03bd\u03b1\u03bd\u03bf\u03af\u03b3\u03b5\u03b9 \u03c4\u03b7 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03bb\u03cc\u03b3\u03bf \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ae\u03c2. \u039f \u03ba\u03b1\u03c4\u03ac\u03bb\u03bf\u03b3\u03bf\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03af\u03b1 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03bd\u03b1 \u03b1\u03c0\u03b1\u03c1\u03b9\u03b8\u03bc\u03b5\u03af \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1. \u0391\u03bd \u03b4\u03b5\u03bd \u03bf\u03c1\u03af\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf, \u03b8\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ae\u03be\u03b5\u03c4\u03b5 \u03c3\u03b5 \u03b3\u03b5\u03bd\u03b9\u03ba\u03cc \u03c5\u03bb\u03b9\u03ba\u03cc \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c4\u03b5\u03af \u03ba\u03b1\u03bd\u03ad\u03bd\u03b1\u03bd \u03c3\u03c4\u03cc\u03c7\u03bf.<\/p>\n<\/div>\n<\/details>\n<details id=\"faq-2\" class=\"td-faq-item\">\n<summary class=\"td-faq-title\">2. \u039c\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1 \u03c3\u03b5 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf, \u03cc\u03c7\u03b9 \u03c3\u03b5 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7<\/summary>\n<div class=\"td-faq-content\">\n<p>\u03a4\u03bf \u03bb\u03ac\u03b8\u03bf\u03c2 \u03c0\u03bf\u03bb\u03bb\u03ce\u03bd brands \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03bf print \u03c3\u03b1\u03bd \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf banner. \u0388\u03bd\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03ad\u03bd\u03c4\u03c5\u03c0\u03bf \u03ba\u03bf\u03bc\u03bc\u03ac\u03c4\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 editorial \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae. \u039c\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03bc\u03b9\u03ba\u03c1\u03ae \u03b5\u03c0\u03b9\u03c3\u03c4\u03bf\u03bb\u03ae \u03c4\u03bf\u03c5 founder, \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b5\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1, \u03bf\u03b4\u03b7\u03b3\u03af\u03b5\u03c2 \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2, \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1 \u03c5\u03bb\u03b9\u03ba\u03ce\u03bd, \u03c0\u03c1\u03bf\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03ce\u03bd, care guide, QR code \u03c0\u03c1\u03bf\u03c2 video \u03ae landing page, \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03bc\u03b9\u03ba\u03c1\u03ad\u03c2 \u03b1\u03c6\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd. \u0395\u03b4\u03ce \u03c4\u03bf editorial design \u03c0\u03b1\u03af\u03b6\u03b5\u03b9 \u03ba\u03b1\u03b8\u03bf\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c1\u03cc\u03bb\u03bf: \u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b1 \u03ce\u03c3\u03c4\u03b5 \u03bf \u03b1\u03bd\u03b1\u03b3\u03bd\u03ce\u03c3\u03c4\u03b7\u03c2 \u03bd\u03b1 \u03ba\u03b9\u03bd\u03b7\u03b8\u03b5\u03af \u03c6\u03c5\u03c3\u03b9\u03ba\u03ac \u03b1\u03c0\u03cc \u03c4\u03bf \u03c3\u03c5\u03bd\u03b1\u03af\u03c3\u03b8\u03b7\u03bc\u03b1 \u03c3\u03c4\u03b7 \u03b4\u03c1\u03ac\u03c3\u03b7. \u03a4\u03bf Brand Storytelling \u03b4\u03b5\u03bd \u03b6\u03b7\u03c4\u03ac \u03ac\u03bc\u03b5\u03c3\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03c0\u03c1\u03cc\u03c4\u03b1\u03c3\u03b7. \u03a7\u03c4\u03af\u03b6\u03b5\u03b9 \u03bb\u03cc\u03b3\u03bf \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03b5\u03af\u03bd\u03b5\u03b9 \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03ba\u03bf\u03bd\u03c4\u03ac \u03c3\u03c4\u03bf brand.<\/p>\n<\/div>\n<\/details>\n<details id=\"faq-3\" class=\"td-faq-item\">\n<summary class=\"td-faq-title\">3. \u03a3\u03c5\u03bd\u03b4\u03ad\u03c3\u03c4\u03b5 \u03c4\u03bf print \u03bc\u03b5 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 digital \u03b4\u03c1\u03ac\u03c3\u03b7<\/summary>\n<div class=\"td-faq-content\">\n<p>\u039a\u03ac\u03b8\u03b5 \u03ad\u03bd\u03c4\u03c5\u03c0\u03bf \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03ad\u03bd\u03b1\u03bd \u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03c3\u03bc\u03cc \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7\u03c2. \u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03ac QR codes, custom URLs, UTM parameters, \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03ac discount codes \u03b1\u03bd\u03ac \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03ae \u03b1\u03bd\u03ac segment \u03ba\u03b1\u03b9 \u03be\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03ac landing pages. \u0391\u03bd \u03c3\u03c4\u03ad\u03bb\u03bd\u03b5\u03c4\u03b5 \u03ad\u03bd\u03b1 \u03ad\u03bd\u03c4\u03c5\u03c0\u03bf \u03c3\u03b5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03ad\u03c7\u03bf\u03c5\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03b5\u03b9 \u03b3\u03b9\u03b1 120 \u03b7\u03bc\u03ad\u03c1\u03b5\u03c2, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03c4\u03b5 \u03be\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03cc code \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b4\u03b5\u03af\u03c4\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac conversion rate \u03ba\u03b1\u03b9 revenue. \u0391\u03bd \u03b2\u03ac\u03b6\u03b5\u03c4\u03b5 \u03ad\u03bd\u03b1 insert \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03c0\u03c1\u03ce\u03c4\u03b7 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1, \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03c4\u03b5 \u03c0\u03cc\u03c3\u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03ad\u03c6\u03bf\u03c5\u03bd \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03b9\u03c2 \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 30, 60 \u03ae 90 \u03b7\u03bc\u03ad\u03c1\u03b5\u03c2. \u0391\u03bd \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af\u03c4\u03b5 printed catalog, \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b5 \u03c4\u03bf average order value \u03cc\u03c3\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b1\u03bd \u03c4\u03bf catalog code \u03bc\u03b5 \u03cc\u03c3\u03bf\u03c5\u03c2 \u03ae\u03c1\u03b8\u03b1\u03bd \u03bc\u03cc\u03bd\u03bf \u03b1\u03c0\u03cc email \u03ae paid ads.<\/p>\n<\/div>\n<\/details>\n<details id=\"faq-4\" class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u0393\u03b9\u03b1\u03c4\u03af \u03c4\u03bf print marketing \u03b8\u03b5\u03c9\u03c1\u03b5\u03af\u03c4\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b3\u03b9\u03b1 \u03c4\u03bf Brand Storytelling;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u03a4\u03bf print marketing \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03b1\u03af\u03c3\u03b8\u03b7\u03c3\u03b7 \u03c5\u03bb\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03bf\u03bd\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03ad\u03c7\u03b5\u03b9 \u03c4\u03bf digital. \u0395\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c3\u03c4\u03b1 brands \u03bd\u03b1 \u03b1\u03c6\u03b7\u03b3\u03b7\u03b8\u03bf\u03cd\u03bd \u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03b1\u03be\u03af\u03b5\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03bc\u03b5 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03b2\u03ac\u03b8\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c3\u03c5\u03bd\u03b1\u03b9\u03c3\u03b8\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2.<\/p>\n<\/div>\n<\/details>\n<details id=\"faq-5\" class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03c4\u03bf \u03ad\u03bd\u03c4\u03c5\u03c0\u03bf \u03c3\u03c5\u03bc\u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03b5\u03b9 \u03c4\u03bf digital marketing;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u03a4\u03bf \u03ad\u03bd\u03c4\u03c5\u03c0\u03bf branding \u03b4\u03b5\u03bd \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf digital \u03b1\u03bb\u03bb\u03ac \u03c4\u03bf \u03c3\u03c5\u03bc\u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03b5\u03b9, \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03c2 \u03bc\u03b9\u03b1 \u03c0\u03b9\u03bf \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03b1\u03c0\u03c4\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1. \u0392\u03bf\u03b7\u03b8\u03ac \u03c3\u03c4\u03b7\u03bd \u03b5\u03bd\u03af\u03c3\u03c7\u03c5\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1\u03c2 \u03c4\u03bf\u03c5 brand, \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03c3\u03b5 \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc \u03bc\u03b5 digital \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1.<\/p>\n<\/div>\n<\/details>\n<details id=\"faq-6\" class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03c0\u03bb\u03b5\u03bf\u03bd\u03b5\u03ba\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c4\u03bf\u03c5 \u03ad\u03bd\u03c4\u03c5\u03c0\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03b3\u03b9\u03b1 e-commerce brands;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u03a4\u03b1 \u03ad\u03bd\u03c4\u03c5\u03c0\u03b1 \u03c5\u03bb\u03b9\u03ba\u03ac \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf customer retention \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2. \u03a0\u03b1\u03c1\u03ad\u03c7\u03bf\u03c5\u03bd \u03ad\u03bd\u03b1 \u03c6\u03c5\u03c3\u03b9\u03ba\u03cc touchpoint \u03c0\u03bf\u03c5 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03be\u03af\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7.<\/p>\n<\/div>\n<\/details>\n<details id=\"faq-7\" class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03c4\u03bf print marketing \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03b7\u03b8\u03b5\u03af \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u0397 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 print marketing \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03bc\u03ad\u03c3\u03c9 \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03ce\u03bd QR codes, custom URLs \u03ba\u03b1\u03b9 \u03b5\u03b9\u03b4\u03b9\u03ba\u03ce\u03bd discount codes. \u0391\u03c5\u03c4\u03ad\u03c2 \u03bf\u03b9 \u03bc\u03ad\u03b8\u03bf\u03b4\u03bf\u03b9 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c4\u03c9\u03bd \u03ad\u03bd\u03c4\u03c5\u03c0\u03c9\u03bd \u03ba\u03b1\u03bc\u03c0\u03b1\u03bd\u03b9\u03ce\u03bd \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03bb\u03bf\u03ba\u03ae \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd.<\/p>\n<\/div>\n<\/details>\n<details id=\"faq-8\" class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b5\u03c1\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ad\u03c2 \u03c4\u03bf\u03c5 print \u03b3\u03b9\u03b1 e-commerce;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u039f\u03b9 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ad\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03bf post-purchase storytelling insert, seasonal printed catalogs \u03ba\u03b1\u03b9 loyalty prints. \u0391\u03c5\u03c4\u03ac \u03c4\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03c0\u03b1\u03bd\u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03cd\u03c3\u03c4\u03b1\u03c3\u03b7\u03c2.<\/p>\n<\/div>\n<\/details>\n<details id=\"faq-9\" class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03c1\u03cc\u03bb\u03bf\u03c2 \u03c4\u03bf\u03c5 premium packaging \u03c3\u03c4\u03bf print marketing;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u03a4\u03bf premium packaging \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03bc\u03b9\u03b1 \u03b8\u03b5\u03c4\u03b9\u03ba\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 unboxing, \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bf\u03b4\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c3\u03b5 \u03b1\u03c5\u03be\u03b7\u03bc\u03ad\u03bd\u03b7 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b5\u03c0\u03b1\u03bd\u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03cd\u03c3\u03c4\u03b1\u03c3\u03b7\u03c2. \u0395\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03b8\u03b5\u03c4\u03b9\u03ba\u03ac \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03af\u03bb\u03b7\u03c8\u03b7 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03be\u03af\u03b1 \u03c4\u03bf\u03c5 brand.<\/p>\n<\/div>\n<\/details>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Print is returning as a strategic tool in brand storytelling, offering materiality and permanence that complements digital. For e-commerce brands, print creates stronger connections with customers through packaging, print inserts and art catalogues. It reinforces trust and a sense of quality, increasing customer retention and brand equity. Print acts as a natural touchpoint that allows businesses to slow down the narrative, providing a more personal and memorable experience for their customers.<\/p>","protected":false},"author":1,"featured_media":70557,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[202],"tags":[8090,3596,3549,8092,8091],"class_list":["post-70559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-brand-storytelling","tag-branding","tag-content-marketing","tag-e-commerce-packaging","tag-print-marketing"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/70559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/comments?post=70559"}],"version-history":[{"count":0,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/70559\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media\/70557"}],"wp:attachment":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media?parent=70559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/categories?post=70559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/tags?post=70559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}