{"id":71554,"date":"2026-05-21T09:57:18","date_gmt":"2026-05-21T06:57:18","guid":{"rendered":"https:\/\/twodots.gr\/?p=71554"},"modified":"2026-05-21T09:57:18","modified_gmt":"2026-05-21T06:57:18","slug":"eikosi-chronia-dimiourgias-branding-projects-peter-and-paul-sheffield","status":"publish","type":"post","link":"https:\/\/twodots.gr\/en\/eikosi-chronia-dimiourgias-branding-projects-peter-and-paul-sheffield\/","title":{"rendered":"Twenty years in the making: the great branding projects of Peter and Paul in Sheffield"},"content":{"rendered":"<div class=\"td-article-toc\">\n<style>.td-article-toc{background:#F3F4F6;border:2px solid #030633;border-radius:12px;padding:16px 18px;margin:18px 0}.td-article-toc .td-toc-title{color:#030633;font-weight:700;margin:0 0 10px}.td-article-toc ol{margin:0;padding-left:18px}.td-article-toc a{color:#0B5FFF;text-decoration:none}.td-article-toc a:hover{text-decoration:underline}.td-faq{background:#F9FAFB;border:2px solid #030633;border-radius:12px;padding:10px 14px;margin:18px 0}.td-faq-item{border-top:1px solid rgba(3,6,51,.15);padding:10px 0}.td-faq-item:first-child{border-top:none}.td-faq-item summary{cursor:pointer;color:#030633;font-weight:700}.td-faq-a{padding:8px 0 0}<\/style>\n<p class=\"td-toc-title\">\u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03b1<\/p>\n<ol>\n<li><a href=\"#ti-deichnei-to-paradeigma-tis-peter-paul-gia-to-sygchrono-branding\">\u03a4\u03b9 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c4\u03bf \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03c4\u03b7\u03c2 Peter &amp; Paul \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf branding<\/a><\/li>\n<li><a href=\"#giati-to-branding-epireazei-apeytheias-tis-poliseis-sto-e-commerce\">\u0393\u03b9\u03b1\u03c4\u03af \u03c4\u03bf branding \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf e-commerce<\/a><\/li>\n<li><a href=\"#apo-to-place-branding-sto-ecommerce-branding-to-mathima-toy-sheffield\">\u0391\u03c0\u03cc \u03c4\u03bf place branding \u03c3\u03c4\u03bf ecommerce branding: \u03c4\u03bf \u03bc\u03ac\u03b8\u03b7\u03bc\u03b1 \u03c4\u03bf\u03c5 Sheffield<\/a><\/li>\n<li><a href=\"#step-by-step-odigos-gia-pio-dynato-brand-se-ilektroniko-katastima\">Step-by-step \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b3\u03b9\u03b1 \u03c0\u03b9\u03bf \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc brand \u03c3\u03b5 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1<\/a><\/li>\n<li><a href=\"#pos-na-metrisete-an-to-branding-sas-doyleyei\">\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03c4\u03b5 \u03b1\u03bd \u03c4\u03bf branding \u03c3\u03b1\u03c2 \u03b4\u03bf\u03c5\u03bb\u03b5\u03cd\u03b5\u03b9<\/a><\/li>\n<li><a href=\"#praktika-vimata-gia-ischyro-brand-identity-se-e-shop\">\u03a0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc brand identity \u03c3\u03b5 e-shop<\/a><\/li>\n<li><a href=\"#deiktes-metrisis-pos-axiologeite-to-branding-sas\">\u0394\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7\u03c2: \u03c0\u03ce\u03c2 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03b5\u03af\u03c4\u03b5 \u03c4\u03bf branding \u03c3\u03b1\u03c2<\/a><\/li>\n<li><a href=\"#pos-mporei-na-voithisei-i-two-dots\">\u03a0\u03ce\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03b5\u03b9 \u03b7 TWO DOTS<\/a><\/li>\n<li><a href=\"#sychnes-erotiseis-faq\">\u03a3\u03c5\u03c7\u03bd\u03ad\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 (FAQ)<\/a><\/li>\n<\/ol>\n<\/div>\n<h2 id=\"ti-deichnei-to-paradeigma-tis-peter-paul-gia-to-sygchrono-branding\">\u03a4\u03b9 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c4\u03bf \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03c4\u03b7\u03c2 Peter &#038; Paul \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf branding<\/h2>\n<p>\u03a4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf \u03c4\u03bf\u03c5 Design Week \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd Peter &#038; Paul, \u03c4\u03bf \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc \u03b3\u03c1\u03b1\u03c6\u03b5\u03af\u03bf \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bc\u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03b5\u03b9 20 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03c0\u03bf\u03c1\u03b5\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03b9 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7\u03bd \u03b5\u03c0\u03ad\u03c4\u03b5\u03b9\u03bf \u03bc\u03b5 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac branding projects \u03c3\u03c4\u03bf Sheffield, \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03ac\u03c4\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03cc \u03bc\u03b9\u03b1 \u03b5\u03af\u03b4\u03b7\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c4\u03bf\u03c0\u03b9\u03ba\u03ae \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae \u03c3\u03ba\u03b7\u03bd\u03ae \u03c4\u03b7\u03c2 \u0392\u03c1\u03b5\u03c4\u03b1\u03bd\u03af\u03b1\u03c2. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1\u03bd e-commerce owner, \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf case study \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c0\u03ce\u03c2 \u03ad\u03bd\u03b1 brand \u03c7\u03c4\u03af\u03b6\u03b5\u03b9 \u03b4\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b1, \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1 \u03cc\u03c4\u03b1\u03bd \u03b4\u03b5\u03bd \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03ac \u03c4\u03bf\u03c5 \u03c9\u03c2 \u03b1\u03c0\u03bb\u03cc \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03c4\u03cd\u03bb\u03b9\u03b3\u03bc\u03b1. \u0397 Peter &#038; Paul \u03b4\u03b5\u03bd \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03c9\u03c2 creative agency \u03c0\u03bf\u03c5 \u03c0\u03b1\u03c1\u03ac\u03b3\u03b5\u03b9 \u03cc\u03bc\u03bf\u03c1\u03c6\u03b5\u03c2 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b5\u03c2, \u03b1\u03bb\u03bb\u03ac \u03c9\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c4\u03bf branding \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03ce\u03c3\u03b5\u03b9 \u03c3\u03b1\u03c6\u03ae\u03bd\u03b5\u03b9\u03b1, \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03ae\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03bf\u03c7\u03ae \u03c3\u03b5 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2, \u03c4\u03cc\u03c0\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2. \u0391\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03c4\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03c0\u03bf\u03c5 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1: \u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac \u03b4\u03b5\u03bd \u03b8\u03c5\u03bc\u03ac\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd, \u03b8\u03c5\u03bc\u03ac\u03c4\u03b1\u03b9 \u03c4\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03b5\u03bd\u03c4\u03c5\u03c0\u03ce\u03c3\u03b5\u03c9\u03bd \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd.<\/p>\n<p>\u03a3\u03c4\u03bf e-commerce, \u03cc\u03c0\u03bf\u03c5 \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03b9 \u03c4\u03b9\u03bc\u03ad\u03c2, reviews, \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03bd\u03b1\u03bb\u03bb\u03b1\u03ba\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c0\u03c1\u03bf\u03bc\u03b7\u03b8\u03b5\u03c5\u03c4\u03ad\u03c2 \u03bc\u03ad\u03c3\u03b1 \u03c3\u03b5 \u03bb\u03af\u03b3\u03b1 \u03b4\u03b5\u03c5\u03c4\u03b5\u03c1\u03cc\u03bb\u03b5\u03c0\u03c4\u03b1, \u03c4\u03bf Branding \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c9\u03c2 \u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03c3\u03bc\u03cc\u03c2 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2. \u0388\u03bd\u03b1 \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc brand identity \u03b2\u03bf\u03b7\u03b8\u03ac \u03c4\u03bf\u03bd \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ac\u03b2\u03b5\u03b9 \u03b1\u03bc\u03ad\u03c3\u03c9\u03c2 \u03c0\u03bf\u03b9\u03bf\u03c2 \u03b5\u03af\u03c3\u03c4\u03b5, \u03c4\u03b9 \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03c4\u03b5 \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03b1\u03be\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03b1\u03c2 \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ae\u03c3\u03b5\u03b9. \u03a4\u03bf \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03c4\u03b7\u03c2 Peter &#038; Paul \u03c3\u03c4\u03bf Sheffield \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03b4\u03cd\u03bd\u03b1\u03bc\u03b7 \u03b5\u03bd\u03cc\u03c2 brand \u03bc\u03b5\u03b3\u03b1\u03bb\u03ce\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b1\u03bd \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd, \u03ba\u03bf\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03b1\u03ba\u03c1\u03bf\u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03bc\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1. \u0391\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b1, \u03ad\u03bd\u03b1 e-shop \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03bf digital branding \u03c4\u03bf\u03c5 \u03c3\u03c4\u03bf logo design \u03ae \u03c3\u03c4\u03b1 \u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03b1 \u03c4\u03bf\u03c5 site. \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 brand strategy \u03c0\u03bf\u03c5 \u03bd\u03b1 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03b9\u03ba\u03ae \u03c3\u03b5\u03bb\u03af\u03b4\u03b1, \u03c4\u03b9\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03c4\u03b1 transactional emails, \u03c4\u03b1 social media, \u03c4\u03bf packaging, \u03c4\u03b7\u03bd \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03ba\u03b1\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03bc\u03b9\u03ba\u03c1\u03cc \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03b5\u03c0\u03b1\u03c6\u03ae\u03c2 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03ae.<\/p>\n<p>\u0397 \u03c0\u03b9\u03bf \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5 case \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf \u03ba\u03b1\u03bb\u03cc branding \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03bc\u03b9\u03b1\u03c2 \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2. \u0395\u03af\u03bd\u03b1\u03b9 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7 \u03b4\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b1\u03c2. \u0397 Peter &#038; Paul \u03b3\u03b9\u03bf\u03c1\u03c4\u03ac\u03b6\u03b5\u03b9 20 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1, \u03ad\u03bd\u03b1 \u03bd\u03bf\u03cd\u03bc\u03b5\u03c1\u03bf \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03b3\u03b9\u03b1\u03c4\u03af \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1, \u03b5\u03c0\u03b9\u03bc\u03bf\u03bd\u03ae \u03ba\u03b1\u03b9 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae\u03c2. \u03a3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03ba\u03bb\u03ac\u03b4\u03bf \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03b5\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf, \u03cc\u03c0\u03bf\u03c5 \u03c4\u03b1 trends \u03b1\u03bb\u03bb\u03ac\u03b6\u03bf\u03c5\u03bd \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03b7 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03b1\u03bd\u03b1\u03bd\u03b5\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ce\u03c2, \u03b7 \u03b4\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b1 \u03c7\u03c4\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b1\u03bd \u03b7 visual identity, \u03b7 \u03c6\u03c9\u03bd\u03ae \u03c4\u03bf\u03c5 brand \u03ba\u03b1\u03b9 \u03b7 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae brand experience \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03bf\u03c5\u03bd \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b9\u03bc\u03b5\u03c2, \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b9 \u03cc\u03c4\u03b1\u03bd \u03b5\u03be\u03b5\u03bb\u03af\u03c3\u03c3\u03bf\u03bd\u03c4\u03b1\u03b9.<\/p>\n<h2 id=\"giati-to-branding-epireazei-apeytheias-tis-poliseis-sto-e-commerce\">\u0393\u03b9\u03b1\u03c4\u03af \u03c4\u03bf branding \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf e-commerce<\/h2>\n<p>\u03a0\u03bf\u03bb\u03bb\u03bf\u03af \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b5\u03c2 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03ce\u03bd \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd \u03b2\u03bb\u03ad\u03c0\u03bf\u03c5\u03bd \u03c4\u03bf branding \u03c9\u03c2 \u201c\u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u201d \u03bc\u03b5\u03c4\u03ac \u03c4\u03bf performance marketing, \u03c4\u03bf SEO \u03ae \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ad\u03c2. \u03a3\u03c4\u03b7\u03bd \u03c0\u03c1\u03ac\u03be\u03b7, \u03cc\u03bc\u03c9\u03c2, \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03bf\u03c5\u03bd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03cc\u03c4\u03b1\u03bd \u03c4\u03bf brand \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc. \u0388\u03bd\u03b1\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03b1\u03af\u03bd\u03b5\u03b9 \u03b1\u03c0\u03cc Google Ads \u03c3\u03b5 \u03ad\u03bd\u03b1 e-shop \u03bc\u03b5 \u03b1\u03c3\u03cd\u03bd\u03b4\u03b5\u03c4\u03bf \u03cd\u03c6\u03bf\u03c2, \u03b1\u03b4\u03cd\u03bd\u03b1\u03bc\u03b7 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1, \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03b1\u03bd\u03ac \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03c3\u03b1\u03c6\u03ae \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7 \u03b1\u03be\u03af\u03b1\u03c2, \u03ad\u03c7\u03b5\u03b9 \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03bf\u03c5\u03c2 \u03bb\u03cc\u03b3\u03bf\u03c5\u03c2 \u03bd\u03b1 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03b5\u03c5\u03c4\u03b5\u03af \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac. \u0391\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03b1, \u03ad\u03bd\u03b1 e-shop \u03bc\u03b5 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ae brand consistency \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03b2\u03b5\u03b2\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1. \u039f \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7\u03c2 \u03bd\u03b9\u03ce\u03b8\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03bf\u03c1\u03b3\u03b1\u03bd\u03c9\u03bc\u03ad\u03bd\u03bf, \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03ba\u03b1\u03b9 \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd. \u0391\u03c5\u03c4\u03cc \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf conversion rate, \u03c4\u03b7\u03bd \u03b1\u03be\u03af\u03b1 \u03ba\u03b1\u03bb\u03b1\u03b8\u03b9\u03bf\u03cd, \u03c4\u03b7 \u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03c0\u03b1\u03bd\u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b5\u03bb\u03b9\u03ba\u03ac \u03c4\u03bf customer loyalty.<\/p>\n<p>\u0397 McKinsey, \u03c3\u03c4\u03b7 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 \u201cThe Business Value of Design\u201d, \u03b1\u03bd\u03ad\u03bb\u03c5\u03c3\u03b5 300 \u03b5\u03b9\u03c3\u03b7\u03b3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03c3\u03b5 \u03b4\u03b9\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03c0\u03ad\u03bd\u03c4\u03b5 \u03b5\u03c4\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03ad\u03b4\u03b5\u03c3\u03b5 \u03c4\u03b7\u03bd \u03c9\u03c1\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03bf design \u03bc\u03b5 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c5\u03c0\u03b5\u03c1\u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7. \u039f\u03b9 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b2\u03c1\u03ad\u03b8\u03b7\u03ba\u03b1\u03bd \u03c3\u03c4\u03bf \u03ba\u03bf\u03c1\u03c5\u03c6\u03b1\u03af\u03bf \u03c4\u03b5\u03c4\u03b1\u03c1\u03c4\u03b7\u03bc\u03cc\u03c1\u03b9\u03bf \u03c4\u03bf\u03c5 McKinsey Design Index \u03ba\u03b1\u03c4\u03ad\u03b3\u03c1\u03b1\u03c8\u03b1\u03bd 32 \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03b9\u03b1\u03af\u03b5\u03c2 \u03bc\u03bf\u03bd\u03ac\u03b4\u03b5\u03c2 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03b5\u03c3\u03cc\u03b4\u03c9\u03bd \u03ba\u03b1\u03b9 56 \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03b9\u03b1\u03af\u03b5\u03c2 \u03bc\u03bf\u03bd\u03ac\u03b4\u03b5\u03c2 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c0\u03c1\u03bf\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03bc\u03b5\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2 \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03ad\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03bb\u03ac\u03b4\u03bf\u03c5 \u03c4\u03bf\u03c5\u03c2. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 e-commerce brand, \u03c4\u03bf \u03c3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b1\u03c6\u03ad\u03c2: \u03cc\u03c4\u03b1\u03bd \u03c4\u03bf design \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c9\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03cc \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03c9\u03c2 \u03b4\u03b9\u03b1\u03ba\u03cc\u03c3\u03bc\u03b7\u03c3\u03b7, \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7. \u038c\u03c0\u03c9\u03c2 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1, \u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ac \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03c1\u03b9\u03b1\u03ba\u03ae.<\/p>\n<p><Chart>{ &#8220;type&#8221;: &#8220;bar&#8221;, &#8220;title&#8221;: &#8220;\u0395\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c5\u03c0\u03b5\u03c1\u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03b9\u03ce\u03bd \u03bc\u03b5 \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc design&#8221;, &#8220;subtitle&#8221;: &#8220;\u03a0\u03b7\u03b3\u03ae: McKinsey, The Business Value of Design \u2013 top-quartile MDI \u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03ce\u03bd \u03ba\u03bb\u03ac\u03b4\u03bf\u03c5, \u03c0\u03b5\u03c1\u03af\u03bf\u03b4\u03bf\u03c2 5 \u03b5\u03c4\u03ce\u03bd&#8221;, &#8220;labels&#8221;: [&#8220;\u0391\u03cd\u03be\u03b7\u03c3\u03b7 \u03b5\u03c3\u03cc\u03b4\u03c9\u03bd&#8221;, &#8220;\u03a3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03bc\u03b5\u03c4\u03cc\u03c7\u03c9\u03bd&#8221;], &#8220;datasets&#8221;: [{ &#8220;label&#8221;: &#8220;\u03a5\u03c0\u03b5\u03c1\u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7&#8221;, &#8220;data&#8221;: [32, 56], &#8220;unit&#8221;: &#8220;\u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03b9\u03b1\u03af\u03b5\u03c2 \u03bc\u03bf\u03bd\u03ac\u03b4\u03b5\u03c2&#8221; }], &#8220;colors&#8221;: [&#8220;#FCA311&#8221;, &#8220;#030633&#8221;, &#8220;#E5E5E5&#8221;] }<Chart><\/p>\n<p>\u03a4\u03bf Branding, \u03bb\u03bf\u03b9\u03c0\u03cc\u03bd, \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae. \u0395\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03bc\u03b5\u03c4\u03ac\u03c6\u03c1\u03b1\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae\u03c2 \u03c3\u03b1\u03c2 \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7\u03c2 \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1. \u03a3\u03c4\u03bf rebranding \u03b5\u03bd\u03cc\u03c2 e-shop, \u03b3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03c4\u03bf \u03b6\u03b7\u03c4\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf \u03b4\u03b5\u03bd 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\u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b5\u03be\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03b6\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03cc\u03bb\u03bf\u03b9 \u03bf\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03c4\u03b5\u03c2, \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd designer \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c4\u03bf\u03bd performance marketer \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03bf\u03bc\u03ac\u03b4\u03b1 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7\u03c2, \u03bc\u03b9\u03bb\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1.<\/p>\n<h2 id=\"apo-to-place-branding-sto-ecommerce-branding-to-mathima-toy-sheffield\">\u0391\u03c0\u03cc \u03c4\u03bf place branding \u03c3\u03c4\u03bf ecommerce branding: \u03c4\u03bf \u03bc\u03ac\u03b8\u03b7\u03bc\u03b1 \u03c4\u03bf\u03c5 Sheffield<\/h2>\n<p>\u03a4\u03bf \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd \u03c3\u03c4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf \u03c4\u03bf\u03c5 Design Week \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03b7 Peter &#038; Paul \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c0\u03ad\u03c4\u03b5\u03b9\u03cc \u03c4\u03b7\u03c2 \u03bc\u03b5 projects \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b9\u03c3\u03c7\u03c5\u03c1\u03ae \u03c4\u03bf\u03c0\u03b9\u03ba\u03ae \u03b4\u03b9\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7. \u0391\u03c5\u03c4\u03cc \u03b1\u03b3\u03b3\u03af\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03ad\u03bd\u03bd\u03bf\u03b9\u03b1 \u03c4\u03bf\u03c5 place branding, \u03b4\u03b7\u03bb\u03b1\u03b4\u03ae \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03bc\u03b5 \u03c4\u03bf\u03bd \u03bf\u03c0\u03bf\u03af\u03bf \u03ad\u03bd\u03b1\u03c2 \u03c4\u03cc\u03c0\u03bf\u03c2, \u03bc\u03b9\u03b1 \u03ba\u03bf\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ae \u03ad\u03bd\u03b1\u03c2 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03cc\u03c2 \u03b1\u03c0\u03bf\u03ba\u03c4\u03ac \u03be\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c3\u03cd\u03bc\u03b2\u03bf\u03bb\u03b1, \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b5\u03c2, \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2. \u0393\u03b9\u03b1 \u03c4\u03b1 e-commerce brands, \u03b7 \u03b1\u03c1\u03c7\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03af\u03b4\u03b9\u03b1, \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b9 \u03b1\u03bd \u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03b3\u03b5\u03c9\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ae. \u039a\u03ac\u03b8\u03b5 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf 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\u03c3\u03c5\u03c3\u03c4\u03b1\u03c4\u03b9\u03ba\u03ac. \u0391\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03af\u03b6\u03b5\u03c3\u03c4\u03b5 \u03c3\u03c4\u03bf \u03c0\u03ce\u03c2 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c4\u03b5\u03bb\u03b5\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2, \u03c4\u03b7\u03bd \u03b1\u03af\u03c3\u03b8\u03b7\u03c3\u03b7 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2, \u03c4\u03b7\u03bd \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1 \u03c4\u03c9\u03bd claims \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 unboxing. \u0391\u03bd \u03c0\u03bf\u03c5\u03bb\u03ac\u03c4\u03b5 \u03b5\u03af\u03b4\u03b7 \u03c3\u03c0\u03b9\u03c4\u03b9\u03bf\u03cd, \u03b4\u03b5\u03bd \u03c0\u03bf\u03c5\u03bb\u03ac\u03c4\u03b5 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03b1\u03bd\u03c4\u03b9\u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03b1, \u03b1\u03bb\u03bb\u03ac \u03bc\u03b9\u03b1 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2. \u0391\u03bd \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c3\u03c4\u03b5 \u03c3\u03b5 B2B e-commerce, \u03b4\u03b5\u03bd \u03c0\u03bf\u03c5\u03bb\u03ac\u03c4\u03b5 \u03bc\u03cc\u03bd\u03bf \u03b4\u03b9\u03b1\u03b8\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae, \u03b1\u03bb\u03bb\u03ac \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1, \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1. \u0395\u03b4\u03ce \u03c4\u03bf brand storytelling \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf: \u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b1 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03ce\u03c3\u03c4\u03b5 \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03b1\u03b2\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c4\u03b9 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03b5\u03b9, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03b1\u03c5\u03c4\u03cc \u03ad\u03c7\u03b5\u03b9 \u03bd\u03cc\u03b7\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03b5\u03ba\u03b5\u03af\u03bd\u03bf\u03bd.<\/p>\n<p>\u0397 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ae \u03b4\u03b9\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7. \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03bf Brand Consistency Report \u03c4\u03b7\u03c2 Marq, \u03b7 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ae\u03c2 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b7 \u03b5\u03bd\u03cc\u03c2 brand \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b1 \u03ad\u03c3\u03bf\u03b4\u03b1 \u03ba\u03b1\u03c4\u03ac 10% \u03ad\u03c9\u03c2 20%. \u0391\u03c5\u03c4\u03cc \u03b4\u03b5\u03bd \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03bf\u03c2 \u03c3\u03b5 \u03ad\u03bd\u03b1 banner \u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03b1\u03c0\u03cc \u03bc\u03cc\u03bd\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7. \u03a3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03cc\u03c4\u03b1\u03bd \u03b7 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1, \u03c4\u03b1 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1, \u03b7 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1, \u03bf\u03b9 \u03c0\u03c1\u03bf\u03ca\u03bf\u03bd\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2, \u03bf\u03b9 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b7 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03c9\u03c2 \u03b5\u03bd\u03b9\u03b1\u03af\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1, \u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03b3\u03c1\u03b7\u03b3\u03bf\u03c1\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c4\u03bf brand \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03b5\u03c4\u03b1\u03b9 \u03b5\u03c5\u03ba\u03bf\u03bb\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03c4\u03b1\u03c3\u03b7 \u03b1\u03be\u03af\u03b1\u03c2 \u03c4\u03bf\u03c5. \u03a4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1 \u03b1\u03c0\u03bf\u03c4\u03c5\u03c0\u03ce\u03bd\u03b5\u03b9 \u03c4\u03bf \u03b5\u03cd\u03c1\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03b7 Marq.<\/p>\n<p><Chart>{ &#8220;type&#8221;: &#8220;horizontal-bar&#8221;, &#8220;title&#8221;: &#8220;\u0395\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1\u03c2 brand \u03c3\u03c4\u03b1 \u03ad\u03c3\u03bf\u03b4\u03b1&#8221;, &#8220;subtitle&#8221;: &#8220;\u03a0\u03b7\u03b3\u03ae: Marq, Brand Consistency Report \u2013 \u03b1\u03bd\u03b1\u03c6\u03b5\u03c1\u03cc\u03bc\u03b5\u03bd\u03bf \u03b5\u03cd\u03c1\u03bf\u03c2 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7\u03c2 \u03b5\u03c3\u03cc\u03b4\u03c9\u03bd \u03b1\u03c0\u03cc \u03c3\u03c5\u03bd\u03b5\u03c0\u03ae \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b7 brand&#8221;, &#8220;labels&#8221;: [&#8220;\u039c\u03ad\u03b3\u03b9\u03c3\u03c4\u03b7 \u03b5\u03ba\u03c4\u03af\u03bc\u03b7\u03c3\u03b7&#8221;, &#8220;\u0395\u03bb\u03ac\u03c7\u03b9\u03c3\u03c4\u03b7 \u03b5\u03ba\u03c4\u03af\u03bc\u03b7\u03c3\u03b7&#8221;], &#8220;datasets&#8221;: [{ &#8220;label&#8221;: &#8220;\u03a0\u03b9\u03b8\u03b1\u03bd\u03ae \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03b5\u03c3\u03cc\u03b4\u03c9\u03bd&#8221;, &#8220;data&#8221;: [20, 10], &#8220;unit&#8221;: &#8220;%&#8221; }], &#8220;colors&#8221;: [&#8220;#FCA311&#8221;, &#8220;#030633&#8221;, &#8220;#E5E5E5&#8221;] }<Chart><\/p>\n<h2 id=\"step-by-step-odigos-gia-pio-dynato-brand-se-ilektroniko-katastima\">Step-by-step \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b3\u03b9\u03b1 \u03c0\u03b9\u03bf \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc brand \u03c3\u03b5 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1<\/h2>\n<p>\u03a4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03b2\u03ae\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b4\u03b9\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7. \u03a0\u03c1\u03b9\u03bd \u03b1\u03bb\u03bb\u03ac\u03be\u03b5\u03c4\u03b5 \u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03b1, \u03b3\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03bf\u03c3\u03b5\u03b9\u03c1\u03ad\u03c2 \u03ae \u03bb\u03b5\u03ba\u03c4\u03b9\u03ba\u03ac, \u03c7\u03b1\u03c1\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c4\u03c1\u03ad\u03c7\u03bf\u03c5\u03c3\u03b1 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c3\u03b1\u03c2. \u0395\u03bb\u03ad\u03b3\u03be\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03b9\u03ba\u03ae \u03c3\u03b5\u03bb\u03af\u03b4\u03b1, \u03c4\u03b9\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03b9\u03ce\u03bd, \u03c4\u03b9\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03c4\u03b1 emails, \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2, \u03c4\u03b1 social posts, \u03c4\u03bf packaging \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7\u03c2. \u03a3\u03b7\u03bc\u03b5\u03b9\u03ce\u03c3\u03c4\u03b5 \u03c0\u03bf\u03cd \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03b1\u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b5\u03c2: \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc\u03c2 \u03c4\u03cc\u03bd\u03bf\u03c2 \u03c6\u03c9\u03bd\u03ae\u03c2, \u03b1\u03c3\u03cd\u03bc\u03b2\u03b1\u03c4\u03b5\u03c2 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b5\u03c2, \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03bc\u03b5 \u03c4\u03bf positioning, \u03b1\u03c3\u03b8\u03b5\u03bd\u03ad\u03c2 value proposition \u03ae visuals \u03c0\u03bf\u03c5 \u03b8\u03c5\u03bc\u03af\u03b6\u03bf\u03c5\u03bd generic template. \u0391\u03c5\u03c4\u03ae \u03b7 \u03ac\u03c3\u03ba\u03b7\u03c3\u03b7 \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03b1\u03bd \u03c4\u03bf \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c6\u03b1\u03bd\u03b5\u03b9\u03b1\u03ba\u03cc \u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03cc.<\/p>\n<p>\u03a4\u03bf \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03bf \u03b2\u03ae\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03bf\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2 \u03c4\u03b7\u03c2 brand strategy. \u0391\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03c4\u03b5 \u03bc\u03b5 \u03b1\u03ba\u03c1\u03af\u03b2\u03b5\u03b9\u03b1 \u03c3\u03b5 \u03c0\u03ad\u03bd\u03c4\u03b5 \u03b5\u03c1\u03c9\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1: \u03c0\u03bf\u03b9\u03bf\u03bd \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03b5\u03c4\u03b5\u03af\u03c4\u03b5, \u03c0\u03bf\u03b9\u03bf \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03bb\u03cd\u03bd\u03b5\u03c4\u03b5, \u03b3\u03b9\u03b1\u03c4\u03af \u03b5\u03af\u03c3\u03c4\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03bf\u03af, \u03c0\u03bf\u03b9\u03b1 \u03b1\u03c0\u03cc\u03b4\u03b5\u03b9\u03be\u03b7 \u03ad\u03c7\u03b5\u03c4\u03b5 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03b9\u03c3\u03c7\u03c5\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u03c3\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03b1\u03af\u03c3\u03b8\u03b7\u03c3\u03b7 \u03b8\u03ad\u03bb\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03bc\u03ad\u03bd\u03b5\u03b9 \u03c3\u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03bc\u03b5\u03c4\u03ac \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac. \u0395\u03b4\u03ce \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c6\u03cd\u03b3\u03b5\u03c4\u03b5 \u03b3\u03b5\u03bd\u03b9\u03ba\u03ad\u03c2 \u03c6\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2 \u03cc\u03c0\u03c9\u03c2 \u201c\u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u201d, \u201c\u03ac\u03bc\u03b5\u03c3\u03b7 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7\u201d \u03ae \u201c\u03ba\u03b1\u03bb\u03ad\u03c2 \u03c4\u03b9\u03bc\u03ad\u03c2\u201d, \u03b5\u03ba\u03c4\u03cc\u03c2 \u03b1\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03c4\u03b9\u03c2 \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03b9\u03ce\u03c3\u03b5\u03c4\u03b5 \u03bc\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03c4\u03c1\u03cc\u03c0\u03bf. \u0397 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c0\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2, \u03c5\u03bb\u03b9\u03ba\u03ac, reviews, \u03b5\u03b3\u03b3\u03c5\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ae editorial \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf. \u0397 \u03ac\u03bc\u03b5\u03c3\u03b7 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 SLA, live chat, \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5\u03c2 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b5\u03c2 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ce\u03bd.<\/p>\n<p>\u03a4\u03bf \u03c4\u03c1\u03af\u03c4\u03bf \u03b2\u03ae\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03ae \u03b1\u03bd\u03b1\u03b8\u03b5\u03ce\u03c1\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 visual identity. \u0395\u03b4\u03ce \u03b5\u03bd\u03c4\u03ac\u03c3\u03c3\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c4\u03bf logo design, \u03b7 \u03c7\u03c1\u03c9\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c0\u03b1\u03bb\u03ad\u03c4\u03b1, \u03b7 \u03c4\u03c5\u03c0\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1, \u03c4\u03bf \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03cc \u03cd\u03c6\u03bf\u03c2, \u03c4\u03b1 icons, \u03c4\u03b1 UI \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03ba\u03b1\u03b9 \u03b7 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5 website. \u0397 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b8\u03ad\u03c3\u03b7 \u03c4\u03bf\u03c5 brand. \u0388\u03bd\u03b1 premium brand \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c0\u03c1\u03cc\u03c7\u03b5\u03b9\u03c1\u03bf. \u0388\u03bd\u03b1 \u03bd\u03b5\u03b1\u03bd\u03b9\u03ba\u03cc brand \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bc\u03b9\u03bb\u03ac \u03bc\u03b5 \u03c8\u03c5\u03c7\u03c1\u03cc \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03cc \u03cd\u03c6\u03bf\u03c2. \u0388\u03bd\u03b1 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03cc B2B e-shop \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b8\u03c5\u03c3\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b7 \u03c3\u03b1\u03c6\u03ae\u03bd\u03b5\u03b9\u03b1 \u03b3\u03b9\u03b1 \u03c7\u03ac\u03c1\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03bd\u03c4\u03c5\u03c0\u03c9\u03c3\u03b9\u03b1\u03ba\u03ae\u03c2 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1\u03c2. \u0397 \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03bc\u03b1\u03b6\u03af \u03bc\u03b5 \u03c4\u03b7 \u03c7\u03c1\u03b7\u03c3\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1.<\/p>\n<p>\u03a4\u03bf \u03c4\u03ad\u03c4\u03b1\u03c1\u03c4\u03bf \u03b2\u03ae\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c3\u03cd\u03bd\u03c4\u03b1\u03be\u03b7 brand guidelines. \u03a0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc \u03b5\u03b3\u03c7\u03b5\u03b9\u03c1\u03af\u03b4\u03b9\u03bf \u03c4\u03bf\u03c5 brand \u03c3\u03b1\u03c2. \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2 \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2 \u03bb\u03bf\u03b3\u03bf\u03c4\u03cd\u03c0\u03bf\u03c5, \u03c7\u03c1\u03c9\u03bc\u03ac\u03c4\u03c9\u03bd, \u03b3\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03bf\u03c3\u03b5\u03b9\u03c1\u03ce\u03bd, \u03b5\u03b9\u03ba\u03cc\u03bd\u03c9\u03bd, \u03b5\u03b9\u03ba\u03bf\u03bd\u03b9\u03b4\u03af\u03c9\u03bd, \u03cd\u03c6\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2, \u03b2\u03b1\u03c3\u03b9\u03ba\u03ce\u03bd \u03bc\u03b7\u03bd\u03c5\u03bc\u03ac\u03c4\u03c9\u03bd, CTA, social templates \u03ba\u03b1\u03b9 email patterns. \u0393\u03b9\u03b1 e-commerce \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03b5\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03bf\u03cd\u03c2 designers, agencies, copywriters \u03ae marketplaces, \u03c4\u03b1 brand guidelines \u03bc\u03b5\u03b9\u03ce\u03bd\u03bf\u03c5\u03bd \u03bb\u03ac\u03b8\u03b7, \u03ba\u03b1\u03b8\u03c5\u03c3\u03c4\u03b5\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b5\u03c2. \u0395\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03ad\u03b3\u03b3\u03c1\u03b1\u03c6\u03bf \u03c0\u03bf\u03c5 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c4\u03bf branding \u03b1\u03c0\u03cc \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03ae \u03ac\u03c0\u03bf\u03c8\u03b7 \u03c3\u03b5 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03ae\u03c8\u03b9\u03bc\u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1.<\/p>\n<p>\u03a4\u03bf \u03c0\u03ad\u03bc\u03c0\u03c4\u03bf \u03b2\u03ae\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03c3\u03c4\u03b1 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b1 \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7\u03c2. \u039e\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03bc\u03b5 \u03c4\u03b7 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03c3\u03c4\u03b1 \u03ad\u03c3\u03bf\u03b4\u03b1: homepage, best-selling product pages, checkout, abandoned cart emails, welcome flows \u03ba\u03b1\u03b9 remarketing creatives. \u0392\u03b5\u03b2\u03b1\u03b9\u03c9\u03b8\u03b5\u03af\u03c4\u03b5 \u03cc\u03c4\u03b9 \u03c4\u03bf brand promise \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1, \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b5\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03ba\u03bf\u03b9\u03bd\u03ae \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae, \u03cc\u03c4\u03b9 \u03c4\u03b1 \u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03b1 \u03b1\u03c0\u03b1\u03bd\u03c4\u03bf\u03cd\u03bd \u03c3\u03c4\u03b9\u03c2 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bd\u03c4\u03b9\u03c1\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03ba\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03b1 trust signals \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03bc\u03c6\u03b1\u03bd\u03ae. \u0388\u03bd\u03b1 \u03c3\u03c9\u03c3\u03c4\u03cc ecommerce branding \u03b4\u03b5\u03bd \u201c\u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9\u201d \u03bc\u03cc\u03bd\u03bf \u03cc\u03bc\u03bf\u03c1\u03c6\u03bf, \u03b1\u03bb\u03bb\u03ac \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c4\u03c1\u03b9\u03b2\u03ae \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac.<\/p>\n<p>\u03a4\u03bf \u03ad\u03ba\u03c4\u03bf \u03b2\u03ae\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b4\u03bf\u03ba\u03b9\u03bc\u03ae \u03ba\u03b1\u03b9 \u03b7 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7. \u039c\u03b7\u03bd \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03b5\u03c4\u03b5 \u03c4\u03bf branding \u03c9\u03c2 \u03ba\u03ac\u03c4\u03b9 \u03c0\u03bf\u03c5 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b7\u03bc\u03ad\u03c1\u03b1 \u03c4\u03bf\u03c5 launch. \u03a0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03c4\u03b5 \u03c0\u03ce\u03c2 \u03b1\u03bd\u03c4\u03b9\u03b4\u03c1\u03ac \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc, \u03c0\u03bf\u03b9\u03b1 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03b1\u03c5\u03be\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03bf engagement, \u03c0\u03bf\u03b9\u03b5\u03c2 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b5\u03c2 \u03bf\u03b4\u03b7\u03b3\u03bf\u03cd\u03bd \u03c3\u03b5 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c0\u03c1\u03bf\u03c3\u03b8\u03ae\u03ba\u03b7 \u03c3\u03c4\u03bf \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7. \u03a4\u03bf rebranding \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03bf\u03b4\u03b5\u03cd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03c1\u03b9\u03bd \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03ac, \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03c4\u03b5 \u03b1\u03bd \u03b7 \u03bd\u03ad\u03b1 \u03ba\u03b1\u03c4\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03b7 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03ae \u03b1\u03c0\u03bb\u03ce\u03c2 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03b7.<\/p>\n<h3>\u03a0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc checklist \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae\u03c2<\/h3>\n<p>\u0393\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03c3\u03b5\u03c4\u03b5 \u03ac\u03bc\u03b5\u03c3\u03b1 \u03c4\u03b1 \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9, \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03bc\u03b5 \u03ad\u03bd\u03b1 \u03bc\u03b9\u03ba\u03c1\u03cc \u03b1\u03bb\u03bb\u03ac \u03b1\u03c5\u03c3\u03c4\u03b7\u03c1\u03cc checklist. \u039a\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c8\u03c4\u03b5 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03b1\u03c1\u03c7\u03b5\u03af\u03bf \u03c4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03c4\u03bf\u03c5 brand, \u03c4\u03b9\u03c2 \u03ba\u03cd\u03c1\u03b9\u03b5\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd, \u03c4\u03b1 \u03c4\u03c1\u03af\u03b1 \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2, \u03c4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf site, \u03c4\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c1\u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03b7 \u03b5\u03c0\u03b9\u03c4\u03c1\u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b1 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ac \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03bd \u03c4\u03cc\u03bd\u03bf \u03c6\u03c9\u03bd\u03ae\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, emails \u03ba\u03b1\u03b9 social media. \u03a3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1, \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03c4\u03b5 \u03b4\u03ad\u03ba\u03b1 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b5\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c4\u03bf\u03c5 e-shop \u03ba\u03b1\u03b9 \u03b5\u03bb\u03ad\u03b3\u03be\u03c4\u03b5 \u03b1\u03bd \u03cc\u03bb\u03b1 \u03b1\u03c5\u03c4\u03ac \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1. \u0391\u03bd \u03cc\u03c7\u03b9, \u03bc\u03b7\u03bd \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03c4\u03b5 \u03b1\u03c0\u03cc \u03c0\u03bb\u03ae\u03c1\u03b5\u03c2 redesign. \u039e\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c6\u03ad\u03c1\u03bd\u03bf\u03c5\u03bd \u03ad\u03c3\u03bf\u03b4\u03b1 \u03ba\u03b1\u03b9 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03c4\u03b5 \u03c3\u03c4\u03b1\u03b4\u03b9\u03b1\u03ba\u03ac \u03c4\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1.<\/p>\n<h2 id=\"pos-na-metrisete-an-to-branding-sas-doyleyei\">\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03c4\u03b5 \u03b1\u03bd \u03c4\u03bf branding \u03c3\u03b1\u03c2 \u03b4\u03bf\u03c5\u03bb\u03b5\u03cd\u03b5\u03b9<\/h2>\n<p>\u0397 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b7, \u03b3\u03b9\u03b1\u03c4\u03af \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03c4\u03bf Branding \u03bc\u03ad\u03bd\u03b5\u03b9 \u03c3\u03c4\u03bf \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03c4\u03b7\u03c2 \u03c5\u03c0\u03bf\u03ba\u03b5\u03b9\u03bc\u03b5\u03bd\u03b9\u03ba\u03ae\u03c2 \u03c0\u03c1\u03bf\u03c4\u03af\u03bc\u03b7\u03c3\u03b7\u03c2. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 e-commerce brand, \u03bf\u03b9 \u03c0\u03c1\u03ce\u03c4\u03bf\u03b9 \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf direct traffic, \u03bf\u03b9 branded \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2, \u03c4\u03bf returning customer rate, \u03c4\u03bf conversion rate \u03b1\u03bd\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9, \u03c4\u03bf email engagement, \u03c4\u03bf average order value \u03ba\u03b1\u03b9 \u03c4\u03bf repeat purchase rate. \u0391\u03bd \u03bc\u03b5\u03c4\u03ac \u03b1\u03c0\u03cc \u03bc\u03b9\u03b1 \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 brand identity \u03b2\u03bb\u03ad\u03c0\u03b5\u03c4\u03b5 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c3\u03c4\u03b9\u03c2 branded \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2, \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c3\u03c4\u03b1 email flows \u03ba\u03b1\u03b9 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b5\u03c0\u03b1\u03bd\u03b1\u03b3\u03bf\u03c1\u03ac, \u03c4\u03cc\u03c4\u03b5 \u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac \u03b1\u03c1\u03c7\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03b1\u03c2 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9. \u0391\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b1, \u03b1\u03bd \u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03bb\u03b5\u03af\u03c0\u03bf\u03c5\u03bd \u03c4\u03bf checkout \u03ae \u03bf\u03b9 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03ad\u03c7\u03bf\u03c5\u03bd \u03c7\u03b1\u03bc\u03b7\u03bb\u03ae \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7, \u03c4\u03bf \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bc\u03b7\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03cc, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03ae \u03b1\u03c3\u03ac\u03c6\u03b5\u03b9\u03b1\u03c2.<\/p>\n<p>\u03a7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03ad\u03c3\u03b5\u03c4\u03b5 \u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03c0\u03bf\u03c3\u03bf\u03c4\u03b9\u03ba\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1. \u03a4\u03b1 analytics \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03c4\u03b9 \u03c3\u03c5\u03bc\u03b2\u03b1\u03af\u03bd\u03b5\u03b9, \u03b1\u03bb\u03bb\u03ac \u03c4\u03b1 reviews, \u03bf\u03b9 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b5\u03c2 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03c3\u03c5\u03bd\u03bf\u03bc\u03b9\u03bb\u03af\u03b5\u03c2 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7 \u03b5\u03be\u03b7\u03b3\u03bf\u03cd\u03bd \u03b3\u03b9\u03b1\u03c4\u03af \u03c3\u03c5\u03bc\u03b2\u03b1\u03af\u03bd\u03b5\u03b9. \u03a1\u03c9\u03c4\u03ae\u03c3\u03c4\u03b5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c4\u03b9 \u03b8\u03c5\u03bc\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf brand \u03c3\u03b1\u03c2, \u03c4\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03ad\u03ba\u03b1\u03bd\u03b5 \u03bd\u03b1 \u03c3\u03b1\u03c2 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03b5\u03c5\u03c4\u03bf\u03cd\u03bd, \u03c4\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03bc\u03c0\u03ad\u03c1\u03b4\u03b5\u03c8\u03b5 \u03ba\u03b1\u03b9 \u03bc\u03b5 \u03c0\u03bf\u03b9\u03b5\u03c2 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2 \u03b8\u03b1 \u03c3\u03b1\u03c2 \u03c0\u03b5\u03c1\u03b9\u03ad\u03b3\u03c1\u03b1\u03c6\u03b1\u03bd. \u0391\u03bd \u03bf\u03b9 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03c0\u03bf\u03bb\u03cd \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03b5\u03c4\u03b5 \u03cc\u03c4\u03b9 \u03ad\u03c7\u03b5\u03c4\u03b5 \u03c7\u03c4\u03af\u03c3\u03b5\u03b9, \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03ba\u03b5\u03bd\u03cc \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03af\u03bb\u03b7\u03c8\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2.<\/p>\n<p>\u03a4\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03bc\u03ac\u03b8\u03b7\u03bc\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 Peter &#038; Paul \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03b1 brands \u03c0\u03bf\u03c5 \u03b1\u03bd\u03c4\u03ad\u03c7\u03bf\u03c5\u03bd \u03b4\u03b5\u03bd \u03c7\u03c4\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03b1\u03c0\u03bf\u03c3\u03c0\u03b1\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03b9\u03c2. \u03a7\u03c4\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1, \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03bc\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c1\u03ba\u03ae \u03c6\u03c1\u03bf\u03bd\u03c4\u03af\u03b4\u03b1. \u0393\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 e-commerce owners, \u03b1\u03c5\u03c4\u03cc \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03ba\u03ac\u03b8\u03b5 touchpoint \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c9\u03c2 \u03bc\u03ad\u03c1\u03bf\u03c2 \u03b5\u03bd\u03cc\u03c2 \u03b5\u03bd\u03b9\u03b1\u03af\u03bf\u03c5 \u03c3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2. \u03a4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7, \u03b1\u03bb\u03bb\u03ac \u03b7 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae brand experience \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c5\u03c4\u03ae \u03c0\u03bf\u03c5 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ae \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7.<\/p>\n<h2 id=\"praktika-vimata-gia-ischyro-brand-identity-se-e-shop\">\u03a0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc brand identity \u03c3\u03b5 e-shop<\/h2>\n<p>\u0391\u03bd \u03b8\u03ad\u03bb\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03b5\u03c4\u03b5 \u03c4\u03bf branding \u03b1\u03c0\u03cc \u00ab\u03c9\u03c1\u03b1\u03af\u03bf design\u00bb \u03c3\u03b5 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03c0\u03bb\u03b5\u03bf\u03bd\u03ad\u03ba\u03c4\u03b7\u03bc\u03b1, \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03bc\u03b5 \u03bc\u03b9\u03b1 \u03b1\u03c0\u03bb\u03ae, \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03c3\u03b9\u03bc\u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1:<\/p>\n<ul>\n<li><strong>\u0394\u03ce\u03c3\u03c4\u03b5 \u03c3\u03b1\u03c6\u03ae \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7 \u03b1\u03be\u03af\u03b1\u03c2<\/strong> (\u03c4\u03b9 \u03ba\u03ac\u03bd\u03b5\u03c4\u03b5\/\u03b3\u03b9\u03b1 \u03c0\u03bf\u03b9\u03bf\u03bd\/\u03b3\u03b9\u03b1\u03c4\u03af \u03b5\u03c3\u03b5\u03af\u03c2) \u03ba\u03b1\u03b9 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1 \u03c3\u03b5 homepage, \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 product pages.<\/li>\n<li><strong>\u03a7\u03c4\u03af\u03c3\u03c4\u03b5 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1<\/strong> (\u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03b1, typography, \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b5\u03c2, tone of voice) \u03bc\u03b5 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac brand guidelines.<\/li>\n<li><strong>\u03a3\u03c5\u03bd\u03b4\u03ad\u03c3\u03c4\u03b5 UX \u03bc\u03b5 branding<\/strong>: \u03b1\u03c0\u03bb\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03c0\u03bb\u03bf\u03ae\u03b3\u03b7\u03c3\u03b7, \u03c6\u03af\u03bb\u03c4\u03c1\u03b1, checkout \u03ba\u03b1\u03b9 microcopy \u2014 \u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03bf\u03c5 brand.<\/li>\n<li><strong>\u0395\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03c4\u03b5 \u03c3\u03c4\u03b7 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03bf\u03c5 e-commerce<\/strong> \u03bc\u03b5 \u03c3\u03c9\u03c3\u03c4\u03ae <a href=\"https:\/\/twodots.gr\/kataskevi-e-shop\/\" target=\"_blank\" rel=\"noopener\">\u039a\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03ae E-Shop<\/a> \u03ba\u03b1\u03b9 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03b4\u03bf\u03bc\u03ae \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u00ab\u03c6\u03c1\u03b5\u03bd\u03ac\u03c1\u03b5\u03b9\u00bb \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2.<\/li>\n<li><strong>\u03a3\u03c4\u03b7\u03c1\u03af\u03be\u03c4\u03b5 \u03c4\u03bf \u03bc\u03b5 SEO \u03ba\u03b1\u03b9 performance<\/strong> (on-page, \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf, conversion pages) \u03bc\u03ad\u03c3\u03c9 <a href=\"https:\/\/twodots.gr\/digital-marketing-seo\/\" target=\"_blank\" rel=\"noopener\">Digital Marketing &amp; SEO<\/a>.<\/li>\n<li><strong>\u0395\u03bd\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03c4\u03bf back-office<\/strong> (\u03b1\u03c0\u03bf\u03b8\u03ae\u03ba\u03b7\/\u03c4\u03b9\u03bc\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7\/\u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b5\u03c2) \u03bc\u03b5 <a href=\"https:\/\/twodots.gr\/erp-epicheirisiaka-logismika\/\" target=\"_blank\" rel=\"noopener\">ERP &amp; \u0395\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03c3\u03b9\u03b1\u03ba\u03ac \u039b\u03bf\u03b3\u03b9\u03c3\u03bc\u03b9\u03ba\u03ac<\/a> \u03ba\u03b1\u03b9 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2.<\/li>\n<li><strong>\u0391\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03b1 \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03b5\u03c0\u03b1\u03c6\u03ae\u03c2<\/strong> (emails, \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03ce\u03c3\u03b5\u03b9\u03c2, follow-ups) \u03bc\u03b5 <a href=\"https:\/\/twodots.gr\/aftomatismoi-epicheiriseon-ai\/\" target=\"_blank\" rel=\"noopener\">\u0391\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u0395\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd &amp; AI<\/a>.<\/li>\n<\/ul>\n<h2 id=\"deiktes-metrisis-pos-axiologeite-to-branding-sas\">\u0394\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7\u03c2: \u03c0\u03ce\u03c2 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03b5\u03af\u03c4\u03b5 \u03c4\u03bf branding \u03c3\u03b1\u03c2<\/h2>\n<p>\u0393\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03b5\u03af\u03c4\u03b5 \u03b1\u03bd \u03c4\u03bf e-commerce branding \u03c3\u03b1\u03c2 \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03b5\u03b9, \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03c4\u03b5 \u03c3\u03b5 \u03b2\u03ac\u03b8\u03bf\u03c2 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5 \u03bc\u03b5\u03c1\u03b9\u03ba\u03bf\u03cd\u03c2 \u03b1\u03c0\u03bb\u03bf\u03cd\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2:<\/p>\n<ul>\n<li><strong>Branded \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2<\/strong> (\u03c0\u03cc\u03c3\u03bf\u03b9 \u03c8\u03ac\u03c7\u03bd\u03bf\u03c5\u03bd \u03c4\u03bf \u03cc\u03bd\u03bf\u03bc\u03ac \u03c3\u03b1\u03c2 \u03c3\u03c4\u03bf Google).<\/li>\n<li><strong>Direct traffic<\/strong> \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c8\u03b5\u03b9\u03c2.<\/li>\n<li><strong>Conversion rate<\/strong> \u03b1\u03bd\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 (SEO, Ads, Social) \u03ba\u03b1\u03b9 \u03b1\u03bd\u03ac landing page.<\/li>\n<li><strong>Repeat purchase rate<\/strong> \u03ba\u03b1\u03b9 customer lifetime value.<\/li>\n<li><strong>\u03a0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03ac signals<\/strong>: reviews, NPS, \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7\u03c2 (\u03c4\u03b9 \u03bc\u03c0\u03b5\u03c1\u03b4\u03b5\u03cd\u03b5\u03b9\/\u03c4\u03b9 \u03b5\u03bd\u03b8\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03b5\u03b9).<\/li>\n<\/ul>\n<h2 id=\"pos-mporei-na-voithisei-i-two-dots\">\u03a0\u03ce\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03b5\u03b9 \u03b7 TWO DOTS<\/h2>\n<p>\u0391\u03bd \u03b8\u03ad\u03bb\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03c7\u03c4\u03af\u03c3\u03b5\u03c4\u03b5 \u03ad\u03bd\u03b1 brand \u03c0\u03bf\u03c5 \u00ab\u03c0\u03bf\u03c5\u03bb\u03ac\u03b5\u03b9\u00bb \u03ba\u03b1\u03b9 \u03b1\u03bd\u03c4\u03ad\u03c7\u03b5\u03b9 \u03c3\u03c4\u03bf\u03bd \u03c7\u03c1\u03cc\u03bd\u03bf, \u03b7 TWO DOTS \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03be\u03b5\u03b9 \u03bf\u03bb\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c4\u03b7\u03bd \u03c5\u03bb\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7: \u03b1\u03c0\u03cc <a href=\"https:\/\/twodots.gr\/kataskevi-istoselidon\/\" target=\"_blank\" rel=\"noopener\">\u039a\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03ae \u0399\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd<\/a> \u03ba\u03b1\u03b9 <a href=\"https:\/\/twodots.gr\/kataskevi-e-shop\/\" target=\"_blank\" rel=\"noopener\">\u039a\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03ae E\u2011Shop<\/a> \u03ad\u03c9\u03c2 <a href=\"https:\/\/twodots.gr\/digital-marketing-seo\/\" target=\"_blank\" rel=\"noopener\">SEO &amp; Digital Marketing<\/a> \u03ba\u03b1\u03b9 <a href=\"https:\/\/twodots.gr\/aftomatismoi-epicheiriseon-ai\/\" target=\"_blank\" rel=\"noopener\">\u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2<\/a> \u03c0\u03bf\u03c5 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03bf\u03c5\u03bd \u03c4\u03b7 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae brand experience.<\/p>\n<h2 id=\"sychnes-erotiseis-faq\">\u03a3\u03c5\u03c7\u03bd\u03ad\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 (FAQ)<\/h2>\n<div class=\"td-faq\">\n<details class=\"td-faq-item\">\n<summary>\u03a0\u03ce\u03c2 \u03c4\u03bf branding \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf e-commerce;<\/summary>\n<div class=\"td-faq-a\">\n<p>\u03a4\u03bf branding \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03b2\u03b5\u03b2\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7, \u03ba\u03ac\u03c4\u03b9 \u03c0\u03bf\u03c5 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03bf conversion rate, \u03c4\u03bf \u03bc\u03ad\u03c3\u03bf \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03c0\u03b1\u03bd\u03b1\u03b3\u03bf\u03c1\u03ac\u03c2.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary>\u0393\u03b9\u03b1\u03c4\u03af \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03b7 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 (brand consistency);<\/summary>\n<div class=\"td-faq-a\">\n<p>\u0397 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf brand \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03ba\u03b1\u03b9 \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03bf \u03c3\u03b5 \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03b5\u03c0\u03b1\u03c6\u03ae\u03c2 (site, email, social, packaging), \u03ce\u03c3\u03c4\u03b5 \u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03bd\u03b1 \u03bd\u03b9\u03ce\u03b8\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u00ab\u03be\u03ad\u03c1\u03bf\u03c5\u03bd\u00bb \u03c0\u03bf\u03b9\u03bf\u03c2 \u03b5\u03af\u03c3\u03c4\u03b5.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary>\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc brand identity \u03c3\u03b5 e-shop;<\/summary>\n<div class=\"td-faq-a\">\n<p>\u039e\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03bc\u03b5 \u03c3\u03b1\u03c6\u03ae \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7 \u03b1\u03be\u03af\u03b1\u03c2, \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03bb\u03b5\u03ba\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1, \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 UX, \u03c3\u03c9\u03c3\u03c4\u03ae \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03b2\u03ac\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ae \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03c3\u03b5 \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary>\u03a0\u03ce\u03c2 \u03bc\u03b5\u03c4\u03c1\u03ac\u03bc\u03b5 \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 branding;<\/summary>\n<div class=\"td-faq-a\">\n<p>\u039c\u03b5 branded \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2, direct traffic, conversion rate, repeat purchases \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03ac signals (reviews\/feedback). \u0397 \u03c4\u03ac\u03c3\u03b7 \u03c3\u03c4\u03bf \u03c7\u03c1\u03cc\u03bd\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03bc\u03b5\u03bc\u03bf\u03bd\u03c9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary>\u03a4\u03b9 \u03b4\u03b9\u03b4\u03ac\u03c3\u03ba\u03b5\u03b9 \u03c4\u03bf \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03c4\u03b7\u03c2 Peter &amp; Paul;<\/summary>\n<div class=\"td-faq-a\">\n<p>\u038c\u03c4\u03b9 \u03c4\u03bf branding \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7 \u03b4\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b1\u03c2: \u03c7\u03c4\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1, \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03bc\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2\/\u03ba\u03bf\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03be\u03b5\u03bb\u03af\u03c3\u03c3\u03b5\u03c4\u03b1\u03b9 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03c7\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03ac \u03c4\u03bf\u03c5.<\/p>\n<\/div>\n<\/details>\n<\/div>\n<p>\u03a0\u03b7\u03b3\u03ad\u03c2<\/p>\n<ul>\n<li><a href=\"https:\/\/www.designweek.co.uk\/peter-and-paul-marks-20-years-with-a-series-of-major-sheffield-branding-projects\/\" target=\"_blank\" rel=\"noopener\">Design Week: Peter &#038; Paul marks 20 years with a series of major Sheffield branding projects<\/a><\/li>\n<li><a href=\"https:\/\/www.mckinsey.com\/capabilities\/mckinsey-design\/our-insights\/the-business-value-of-design\" target=\"_blank\" rel=\"noopener\">McKinsey: The Business Value of Design<\/a><\/li>\n<li><a href=\"https:\/\/www.marq.com\/blog\/brand-consistency-report\" target=\"_blank\" rel=\"noopener\">Marq: Brand Consistency Report<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u03a4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf \u03c4\u03bf\u03c5 Design Week \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd Peter &#038; Paul \u03c5\u03c0\u03bf\u03b3\u03c1\u03b1\u03bc\u03bc\u03af\u03b6\u03b5\u03b9 \u03c4\u03b7 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03bf\u03cd branding \u03c3\u03c4\u03bf e-commerce. \u0397 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1, \u03bc\u03b5 20 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c2, \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c0\u03ce\u03c2 \u03b7 \u03b9\u03c3\u03c7\u03c5\u03c1\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1. \u0393\u03b9\u03b1 \u03c4\u03b1 e-commerce brands, \u03c4\u03bf branding \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae, \u03b1\u03bb\u03bb\u03ac \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03bc\u03b5\u03c4\u03ac\u03c6\u03c1\u03b1\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae\u03c2 \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7\u03c2. \u0388\u03bd\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ad\u03c2 brand \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03b2\u03b5\u03b2\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7, \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03b8\u03b5\u03c4\u03b9\u03ba\u03ac \u03c4\u03bf conversion rate \u03ba\u03b1\u03b9 \u03c4\u03bf customer loyalty.<\/p>","protected":false},"author":1,"featured_media":71553,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[202],"tags":[7216,3596,7215,6806,7319],"class_list":["post-71554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-brand-strategy","tag-branding","tag-e-commerce-branding","tag-rebranding","tag-visual-identity"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/71554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/comments?post=71554"}],"version-history":[{"count":0,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/71554\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media\/71553"}],"wp:attachment":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media?parent=71554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/categories?post=71554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/tags?post=71554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}