{"id":71643,"date":"2026-05-23T14:41:13","date_gmt":"2026-05-23T11:41:13","guid":{"rendered":"https:\/\/twodots.gr\/?p=71643"},"modified":"2026-05-23T14:41:13","modified_gmt":"2026-05-23T11:41:13","slug":"to-ga4-enischyetai-me-voitho-technitis-noimosynis-gia-kalyteri-analysi-dedomenon","status":"publish","type":"post","link":"https:\/\/twodots.gr\/en\/to-ga4-enischyetai-me-voitho-technitis-noimosynis-gia-kalyteri-analysi-dedomenon\/","title":{"rendered":"GA4 is enhanced with an AI assistant for better data analysis"},"content":{"rendered":"<style>.td-toc{margin:18px 0 28px;border:1px solid #E5E5E5;border-radius:12px;background:#FFFFFF;box-shadow:0 8px 26px rgba(3,6,51,.08);overflow:hidden}.td-toc-title{margin:0;padding:14px 18px;background:#030633;color:#FCA311;font-weight:900}.td-toc ol{margin:0;padding:14px 22px 16px}.td-toc li{margin:6px 0}.td-toc a{color:#030633;text-decoration:none;font-weight:700}.td-toc a:hover{text-decoration:underline}.td-chart{margin:22px 0 30px;border:1px solid #E5E5E5;border-radius:14px;background:#FFFFFF;box-shadow:0 8px 26px rgba(3,6,51,.08);overflow:hidden}.td-chart-head{padding:18px 20px;background:#030633;color:#FCA311}.td-chart-title{margin:0;color:#FCA311;font-size:18px;line-height:1.3;font-weight:900}.td-chart-subtitle{margin:6px 0 0;color:#FED7AA;font-size:13px;line-height:1.35}.td-chart-body{padding:18px 20px}.td-chart-legend{margin:12px 0 0;padding:0;list-style:none;display:flex;flex-wrap:wrap;gap:10px}.td-chart-legend li{display:flex;align-items:center;gap:8px;font-size:13px;color:#555}.td-chart-swatch{width:12px;height:12px;border-radius:3px;display:inline-block;border:1px solid rgba(0,0,0,.12)}.td-chart-table{width:100%;border-collapse:collapse;margin-top:12px}.td-chart-table th,.td-chart-table td{padding:10px 8px;border-top:1px solid #E5E5E5;font-size:13px;text-align:left;color:#555}.td-chart-table th{color:#030633;font-weight:800}.td-chart-svg{width:100%;height:auto;display:block}.td-faq-heading{margin:34px 0 14px;color:#030633;font-size:clamp(24px,3vw,34px);line-height:1.2}.td-faq{margin:18px 0 32px;border:1px solid #E5E5E5;border-radius:12px;background:#FFFFFF;box-shadow:0 8px 26px rgba(3,6,51,.08);overflow:hidden}.td-faq-item{border-bottom:1px solid #E5E5E5}.td-faq-item:last-child{border-bottom:0}.td-faq-title{display:flex;align-items:center;justify-content:space-between;gap:16px;padding:18px 20px;background:#030633;color:#FCA311;font-weight:800;line-height:1.35;cursor:pointer;list-style:none}.td-faq-title::-webkit-details-marker{display:none}.td-faq-title::after{content:\"+\";flex:0 0 auto;width:28px;height:28px;border:1px solid #FCA311;border-radius:50%;display:inline-flex;align-items:center;justify-content:center;color:#FCA311;font-size:20px;line-height:1}.td-faq-item[open] .td-faq-title::after{content:\"-\";background:#FCA311;color:#030633}.td-faq-content{padding:18px 20px;background:#FFFFFF;color:#555555;border-top:1px solid #FED7AA}.td-faq-content p{margin:0;color:#555555}@media (max-width:640px){.td-faq-title{padding:16px 14px;font-size:15px}.td-faq-content{padding:16px 14px}.td-faq-heading{font-size:24px}}<\/style>\n<div class=\"td-toc\">\n<p class=\"td-toc-title\">\u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03b1<\/p>\n<ol>\n<li><a href=\"#ti-allazei-sto-ga4-me-ai-assistant-kai-channel-performance\">\u03a4\u03b9 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03c3\u03c4\u03bf GA4 \u03bc\u03b5 AI assistant \u03ba\u03b1\u03b9 channel performance<\/a><\/li>\n<li><a href=\"#faq\">\u03a3\u03c5\u03c7\u03bd\u03ad\u03c2 \u0395\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2<\/a><\/li>\n<li><a href=\"#piges\">\u03a0\u03b7\u03b3\u03ad\u03c2<\/a><\/li>\n<\/ol>\n<\/div>\n<p>\u03a4\u03bf GA4 \u03c0\u03b5\u03c1\u03bd\u03ac \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03c0\u03b9\u03bf \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03bf\u03c7\u03ae \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03bf\u03c5\u03bd \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03b1\u03b2\u03b1\u03af\u03bd\u03bf\u03c5\u03bd \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03c4\u03b9 \u03c3\u03c5\u03bc\u03b2\u03b1\u03af\u03bd\u03b5\u03b9 \u03c3\u03c4\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2, \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03c7\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b4\u03b5\u03ba\u03ac\u03b4\u03b5\u03c2 reports. \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03c4\u03b7\u03c2 Semrush, \u03b7 Google \u03c0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c4\u03b5\u03b9 \u03c3\u03c4\u03bf Google Analytics 4 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03ba\u03b9\u03bd\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03b4\u03cd\u03bf \u03bc\u03b5\u03b3\u03ac\u03bb\u03b5\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2: \u03c0\u03b9\u03bf \u03ad\u03be\u03c5\u03c0\u03bd\u03b7 \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7 \u03bc\u03ad\u03c3\u03c9 AI assistant \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 \u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03ce\u03bd \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03b2\u03b5\u03bb\u03c4\u03b9\u03c9\u03bc\u03ad\u03bd\u03bf channel performance reporting. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1\u03bd e-commerce owner, \u03b1\u03c5\u03c4\u03cc \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03bc\u03af\u03b1 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03b5\u03bd\u03b7\u03bc\u03ad\u03c1\u03c9\u03c3\u03b7 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf\u03c5. \u0395\u03af\u03bd\u03b1\u03b9 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c3\u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03bc\u03b5 \u03c4\u03bf\u03bd \u03bf\u03c0\u03bf\u03af\u03bf \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 budget, campaigns, conversion tracking, attribution modeling \u03ba\u03b1\u03b9 customer journey.<\/p>\n<p>\u039c\u03ad\u03c7\u03c1\u03b9 \u03c0\u03c1\u03cc\u03c3\u03c6\u03b1\u03c4\u03b1, \u03c4\u03bf GA4 \u03b8\u03b5\u03c9\u03c1\u03bf\u03cd\u03bd\u03c4\u03b1\u03bd \u03b1\u03c0\u03cc \u03b1\u03c1\u03ba\u03b5\u03c4\u03bf\u03cd\u03c2 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03af\u03b5\u03c2 \u03c0\u03b9\u03bf \u03b1\u03c0\u03b1\u03b9\u03c4\u03b7\u03c4\u03b9\u03ba\u03cc \u03b1\u03c0\u03cc \u03c4\u03bf Universal Analytics. \u0397 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03c4\u03c9\u03bd events, \u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03b4\u03bf\u03bc\u03ae \u03c4\u03c9\u03bd reports, \u03b7 \u03ad\u03bc\u03c6\u03b1\u03c3\u03b7 \u03c3\u03c4\u03bf data-driven attribution \u03ba\u03b1\u03b9 \u03b7 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03c3\u03c9\u03c3\u03c4\u03bf\u03cd setup \u03ad\u03ba\u03b1\u03bd\u03b1\u03bd \u03c0\u03bf\u03bb\u03bb\u03bf\u03cd\u03c2 \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b5\u03c2 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03ce\u03bd \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd \u03bd\u03b1 \u03b2\u03bb\u03ad\u03c0\u03bf\u03c5\u03bd \u03c4\u03b1 analytics \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c9\u03c2 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03c5\u03c0\u03bf\u03c7\u03c1\u03ad\u03c9\u03c3\u03b7 \u03c0\u03b1\u03c1\u03ac \u03c9\u03c2 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2. \u0397 \u03bd\u03ad\u03b1 \u03ba\u03b1\u03c4\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03b7 \u03c4\u03b7\u03c2 Google \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf GA4 \u03b8\u03ad\u03bb\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03c0\u03b9\u03bf \u00ab\u03c3\u03c5\u03bd\u03bf\u03bc\u03b9\u03bb\u03b7\u03c4\u03b9\u03ba\u03cc\u00bb, \u03c0\u03b9\u03bf \u03ac\u03bc\u03b5\u03c3\u03bf \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03b3\u03b9\u03b1 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 marketing \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03ad\u03c7\u03bf\u03c5\u03bd \u03c0\u03ac\u03bd\u03c4\u03b1 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03bf data analyst. \u03a4\u03bf \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf, \u03cc\u03bc\u03c9\u03c2, \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03cc\u03c4\u03b9 \u03b7 \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7 \u03b4\u03b5\u03bd \u03b4\u03b9\u03bf\u03c1\u03b8\u03ce\u03bd\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03ba\u03b1\u03ba\u03cc setup. \u0391\u03bd \u03c4\u03b1 events, \u03c4\u03b1 conversions, \u03c4\u03bf consent mode v2 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 acquisition \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac \u03bf\u03c1\u03b3\u03b1\u03bd\u03c9\u03bc\u03ad\u03bd\u03b1, \u03bf AI assistant \u03b8\u03b1 \u03b4\u03ce\u03c3\u03b5\u03b9 \u03c0\u03b9\u03bf \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b5\u03c2 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2, \u03b1\u03bb\u03bb\u03ac \u03cc\u03c7\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c9\u03c3\u03c4\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2.<\/p>\n<h2 id=\"ti-allazei-sto-ga4-me-ai-assistant-kai-channel-performance\">\u03a4\u03b9 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03c3\u03c4\u03bf GA4 \u03bc\u03b5 AI assistant \u03ba\u03b1\u03b9 channel performance<\/h2>\n<p>\u0397 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae \u03b9\u03b4\u03ad\u03b1 \u03c0\u03af\u03c3\u03c9 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd AI assistant GA4 \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c6\u03c4\u03ac\u03bd\u03b5\u03b9 \u03c0\u03b9\u03bf \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03c3\u03b5 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03b1\u03bb\u03b1\u03b9\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03b1\u03b9\u03c4\u03bf\u03cd\u03c3\u03b1\u03bd \u03c7\u03b5\u03b9\u03c1\u03bf\u03ba\u03af\u03bd\u03b7\u03c4\u03b7 \u03c0\u03bb\u03bf\u03ae\u03b3\u03b7\u03c3\u03b7 \u03c3\u03b5 reports, \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 segments \u03ba\u03b1\u03b9 \u03b5\u03be\u03b1\u03b3\u03c9\u03b3\u03ae \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd. \u0397 Google \u03b5\u03af\u03c7\u03b5 \u03ae\u03b4\u03b7 \u03b5\u03bd\u03c3\u03c9\u03bc\u03b1\u03c4\u03ce\u03c3\u03b5\u03b9 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b5\u03c2 Analytics Intelligence \u03ba\u03b1\u03b9 custom insights, \u03cc\u03bc\u03c9\u03c2 \u03b7 \u03bd\u03ad\u03b1 \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c0\u03b9\u03bf \u03c6\u03c5\u03c3\u03b9\u03ba\u03ae: \u03b1\u03bd\u03c4\u03af \u03bd\u03b1 \u03c8\u03ac\u03c7\u03bd\u03b5\u03b9 \u03ba\u03b1\u03bd\u03b5\u03af\u03c2 \u03c0\u03bf\u03cd \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03bc\u03b5\u03c4\u03c1\u03b9\u03ba\u03ae, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b8\u03ad\u03c3\u03b5\u03b9 \u03c0\u03b9\u03bf \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03c3\u03b9\u03b1\u03ba\u03ad\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2, \u03cc\u03c0\u03c9\u03c2 \u03b3\u03b9\u03b1\u03c4\u03af \u03ad\u03c0\u03b5\u03c3\u03b1\u03bd \u03bf\u03b9 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03b1\u03c0\u03cc paid search, \u03c0\u03bf\u03b9\u03bf \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03bc\u03b5 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b1\u03be\u03af\u03b1 \u03ae \u03b1\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c3\u03c4\u03bf purchase funnel \u03bc\u03b5\u03c4\u03ac \u03b1\u03c0\u03cc \u03bc\u03af\u03b1 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1.<\/p>\n<p>\u03a4\u03bf \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf channel performance report. \u0393\u03b9\u03b1 \u03c4\u03b1 e-shops, \u03b7 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03ce\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c5\u03c7\u03bd\u03ac \u03b7 \u03c0\u03b9\u03bf \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b7 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ae \u03c4\u03bf\u03c5 digital marketing analytics, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b5\u03ba\u03b5\u03af \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c0\u03bf\u03cd \u03b8\u03b1 \u03ba\u03b1\u03c4\u03b5\u03c5\u03b8\u03c5\u03bd\u03b8\u03b5\u03af \u03c4\u03bf budget: Google Ads, organic search, email, affiliates, social media, direct \u03ae referral. \u0388\u03bd\u03b1 \u03c0\u03b9\u03bf \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc report \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 \u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03ce\u03bd \u03b2\u03bf\u03b7\u03b8\u03ac \u03c4\u03bf\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03af\u03b1 \u03bd\u03b1 \u03b4\u03b5\u03b9 \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf sessions \u03ae traffic, \u03b1\u03bb\u03bb\u03ac conversions, revenue, engagement \u03ba\u03b1\u03b9 \u03c0\u03b9\u03b8\u03b1\u03bd\u03ae \u03c3\u03c5\u03bc\u03b2\u03bf\u03bb\u03ae \u03ba\u03ac\u03b8\u03b5 \u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03bf\u03cd \u03c3\u03c4\u03b7\u03bd \u03c4\u03b5\u03bb\u03b9\u03ba\u03ae \u03b1\u03b3\u03bf\u03c1\u03ac. \u0391\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03c4\u03bf \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03bf click \u03c3\u03c0\u03ac\u03bd\u03b9\u03b1 \u03bb\u03ad\u03b5\u03b9 \u03cc\u03bb\u03b7 \u03c4\u03b7\u03bd \u03b1\u03bb\u03ae\u03b8\u03b5\u03b9\u03b1. \u0388\u03bd\u03b1\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b5\u03b9 \u03ad\u03bd\u03b1 brand \u03b1\u03c0\u03cc TikTok, \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03ad\u03c8\u03b5\u03b9 \u03bc\u03ad\u03c3\u03c9 organic search, \u03bd\u03b1 \u03b5\u03b3\u03b3\u03c1\u03b1\u03c6\u03b5\u03af \u03c3\u03b5 newsletter \u03ba\u03b1\u03b9 \u03c4\u03b5\u03bb\u03b9\u03ba\u03ac \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03b5\u03b9 \u03bc\u03b5\u03c4\u03ac \u03b1\u03c0\u03cc remarketing. \u03a4\u03bf GA4, \u03cc\u03c4\u03b1\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac \u03c3\u03c4\u03b7\u03bc\u03ad\u03bd\u03bf, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b4\u03ce\u03c3\u03b5\u03b9 \u03c0\u03b9\u03bf \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03b7 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03b1\u03c5\u03c4\u03ae\u03c2 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae\u03c2.<\/p>\n<p>\u0397 \u03ba\u03af\u03bd\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 Google \u03b4\u03b5\u03bd \u03c3\u03c5\u03bc\u03b2\u03b1\u03af\u03bd\u03b5\u03b9 \u03c3\u03b5 \u03ba\u03b5\u03bd\u03cc. \u0397 \u03c7\u03c1\u03ae\u03c3\u03b7 AI \u03c3\u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1. \u0397 McKinsey \u03b1\u03bd\u03ad\u03c6\u03b5\u03c1\u03b5 \u03cc\u03c4\u03b9 \u03c4\u03bf 72% \u03c4\u03c9\u03bd \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03ce\u03bd \u03b4\u03ae\u03bb\u03c9\u03c3\u03b5 \u03c5\u03b9\u03bf\u03b8\u03ad\u03c4\u03b7\u03c3\u03b7 AI \u03c4\u03bf 2024, \u03b5\u03bd\u03ce \u03c4\u03bf 65% \u03b4\u03ae\u03bb\u03c9\u03c3\u03b5 \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03c7\u03c1\u03ae\u03c3\u03b7 generative AI, \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03ac \u03c0\u03bf\u03c5 \u03b5\u03be\u03b7\u03b3\u03bf\u03cd\u03bd \u03b3\u03b9\u03b1\u03c4\u03af \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf GA4 \u03ba\u03b9\u03bd\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c2 \u03c0\u03b9\u03bf \u03ad\u03be\u03c5\u03c0\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b1 workflows. \u038c\u03c0\u03c9\u03c2 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1, \u03b7 \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7 \u03ad\u03c7\u03b5\u03b9 \u03c0\u03b5\u03c1\u03ac\u03c3\u03b5\u03b9 \u03c0\u03bb\u03ad\u03bf\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf \u03c0\u03b5\u03b9\u03c1\u03b1\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ae \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03c3\u03b9\u03b1\u03ba\u03ae \u03c7\u03c1\u03ae\u03c3\u03b7.<\/p>\n<div class=\"td-chart\">\n<div class=\"td-chart-head\">\n<p class=\"td-chart-title\">\u03a5\u03b9\u03bf\u03b8\u03ad\u03c4\u03b7\u03c3\u03b7 AI \u03b1\u03c0\u03cc \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u03c4\u03bf 2024<\/p>\n<p class=\"td-chart-subtitle\">\u03a0\u03b7\u03b3\u03ae: McKinsey Global Survey on AI, 2024<\/p>\n<\/div>\n<div class=\"td-chart-body\"><svg class=\"td-chart-svg\" viewBox=\"0 0 640 184\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" role=\"img\" aria-label=\"\u03a5\u03b9\u03bf\u03b8\u03ad\u03c4\u03b7\u03c3\u03b7 AI \u03b1\u03c0\u03cc \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u03c4\u03bf 2024\"><text x=\"20\" y=\"38\" font-size=\"13\" fill=\"#030633\">\u03a5\u03b9\u03bf\u03b8\u03ad\u03c4\u03b7\u03c3\u03b7 AI<\/text><rect x=\"200\" y=\"20\" width=\"420\" height=\"22\" rx=\"6\" fill=\"#FCA311\" \/><text x=\"630\" y=\"36\" font-size=\"13\" fill=\"#555\">72 %<\/text><text x=\"20\" y=\"84\" font-size=\"13\" fill=\"#030633\">\u03a4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03c7\u03c1\u03ae\u03c3\u03b7 generative AI<\/text><rect x=\"200\" y=\"66\" width=\"379\" height=\"22\" rx=\"6\" fill=\"#030633\" \/><text x=\"589\" y=\"82\" font-size=\"13\" fill=\"#555\">65 %<\/text><\/svg><\/p>\n<ul class=\"td-chart-legend\">\n<li><span class=\"td-chart-swatch\" style=\"background:#FCA311\"><\/span>\u03a5\u03b9\u03bf\u03b8\u03ad\u03c4\u03b7\u03c3\u03b7 AI<\/li>\n<li><span class=\"td-chart-swatch\" style=\"background:#030633\"><\/span>\u03a4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03c7\u03c1\u03ae\u03c3\u03b7 generative AI<\/li>\n<\/ul>\n<table class=\"td-chart-table\">\n<thead>\n<tr>\n<th>\u039a\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1<\/th>\n<th>\u03a4\u03b9\u03bc\u03ae (%)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u03a5\u03b9\u03bf\u03b8\u03ad\u03c4\u03b7\u03c3\u03b7 AI<\/td>\n<td>72<\/td>\n<\/tr>\n<tr>\n<td>\u03a4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03c7\u03c1\u03ae\u03c3\u03b7 generative AI<\/td>\n<td>65<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<h2>\u0393\u03b9\u03b1\u03c4\u03af \u03b7 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03b1\u03c6\u03bf\u03c1\u03ac \u03ac\u03bc\u03b5\u03c3\u03b1 \u03c4\u03b1 e-commerce brands<\/h2>\n<p>\u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1, \u03c4\u03bf GA4 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ac\u03c2. \u0395\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b2\u03ac\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03c5\u03bd \u03ac\u03bc\u03b5\u03c3\u03b1 \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03b1 \u03ba\u03ad\u03c1\u03b4\u03bf\u03c5\u03c2, \u03b1\u03c0\u03cc\u03b8\u03b5\u03bc\u03b1, \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ad\u03c2, remarketing, SEO \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae, product feeds \u03ba\u03b1\u03b9 customer retention. \u0391\u03bd \u03ad\u03bd\u03b1 e-shop \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 traffic \u03b1\u03bb\u03bb\u03ac \u03bc\u03b5\u03af\u03c9\u03c3\u03b7 conversion rate, \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03bd\u03c4\u03bf\u03c0\u03af\u03c3\u03b5\u03b9 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03b1\u03bd \u03c4\u03bf \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 \u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03bf\u03cd, \u03c3\u03c4\u03b7\u03bd \u03c4\u03b9\u03bc\u03ae, \u03c3\u03c4\u03bf checkout, \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03b8\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03ae \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7. \u0395\u03b4\u03ce \u03bf \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc\u03c2 AI assistant \u03ba\u03b1\u03b9 channel performance report \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bc\u03b5\u03b9\u03ce\u03c3\u03b5\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03c4\u03bf\u03bd \u03c7\u03c1\u03cc\u03bd\u03bf \u03b4\u03b9\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7\u03c2.<\/p>\n<p>\u0397 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03bd \u03bb\u03ac\u03b2\u03bf\u03c5\u03bc\u03b5 \u03c5\u03c0\u03cc\u03c8\u03b7 \u03c4\u03bf \u03bc\u03ad\u03b3\u03b5\u03b8\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2. \u039f\u03b9 \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03b5\u03c2 retail e-commerce \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b5\u03ba\u03c4\u03b9\u03bc\u03ce\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7 Statista \u03cc\u03c4\u03b9 \u03b8\u03b1 \u03b1\u03c5\u03be\u03b7\u03b8\u03bf\u03cd\u03bd \u03b1\u03c0\u03cc \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 6,3 \u03c4\u03c1\u03b9\u03c3. \u03b4\u03bf\u03bb\u03ac\u03c1\u03b9\u03b1 \u03c4\u03bf 2024 \u03c3\u03b5 \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 8,0 \u03c4\u03c1\u03b9\u03c3. \u03b4\u03bf\u03bb\u03ac\u03c1\u03b9\u03b1 \u03c4\u03bf 2027. \u0391\u03c5\u03c4\u03cc \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03bf \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc\u03c2 \u03b4\u03b5\u03bd \u03b8\u03b1 \u03ba\u03c1\u03b9\u03b8\u03b5\u03af \u03bc\u03cc\u03bd\u03bf \u03c3\u03c4\u03bf \u03c0\u03bf\u03b9\u03bf\u03c2 \u03ad\u03c7\u03b5\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd, \u03b1\u03bb\u03bb\u03ac \u03c3\u03c4\u03bf \u03c0\u03bf\u03b9\u03bf\u03c2 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c4\u03bf\u03c5. \u0388\u03bd\u03b1 brand \u03c0\u03bf\u03c5 \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03b5\u03b3\u03ba\u03b1\u03af\u03c1\u03c9\u03c2 \u03cc\u03c4\u03b9 \u03c4\u03bf organic search \u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf \u03bc\u03ad\u03c3\u03bf order value, \u03cc\u03c4\u03b9 \u03c4\u03bf email \u03ad\u03c7\u03b5\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf repeat purchase rate \u03ae \u03cc\u03c4\u03b9 \u03ad\u03bd\u03b1 paid \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u00ab\u03ba\u03b1\u03af\u03b5\u03b9\u00bb budget \u03c3\u03b5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c7\u03b1\u03bc\u03b7\u03bb\u03ae\u03c2 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7\u03c2, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03c3\u03c4\u03b5\u03af \u03c4\u03b1\u03c7\u03cd\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc.<\/p>\n<p>\u03a4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03b2\u03bb\u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b7 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03c4\u03c9\u03bd \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03c9\u03bd retail e-commerce \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd, \u03ad\u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03cc\u03c0\u03bf\u03c5 \u03b7 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd analytics \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03cc \u03c0\u03bb\u03b5\u03bf\u03bd\u03ad\u03ba\u03c4\u03b7\u03bc\u03b1.<\/p>\n<div class=\"td-chart\">\n<div class=\"td-chart-head\">\n<p class=\"td-chart-title\">\u03a0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03b5\u03c2 retail e-commerce \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2<\/p>\n<p class=\"td-chart-subtitle\">\u03a0\u03b7\u03b3\u03ae: Statista, Retail e-commerce sales worldwide, 2024-2027<\/p>\n<\/div>\n<div class=\"td-chart-body\">\n<table class=\"td-chart-table\">\n<thead>\n<tr>\n<th>\u039a\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1<\/th>\n<th>\u03a4\u03b9\u03bc\u03ae (\u03c4\u03c1\u03b9\u03c3. \u03b4\u03bf\u03bb\u03ac\u03c1\u03b9\u03b1)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>2024<\/td>\n<td>6.3<\/td>\n<\/tr>\n<tr>\n<td>2025<\/td>\n<td>6.9<\/td>\n<\/tr>\n<tr>\n<td>2026<\/td>\n<td>7.5<\/td>\n<\/tr>\n<tr>\n<td>2027<\/td>\n<td>8<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<p>\u03a3\u03c4\u03b7\u03bd \u03c0\u03c1\u03ac\u03be\u03b7, \u03c4\u03bf GA4 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03b5\u03b9 \u03ad\u03bd\u03b1\u03bd e-commerce owner \u03bd\u03b1 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9 \u03c3\u03b5 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03ac\u03bc\u03b5\u03c3\u03b7 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1. \u03a0\u03bf\u03b9\u03b1 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03bd\u03ad\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03b5\u03c0\u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03ae\u03b4\u03b7 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03bd\u03c4\u03b5\u03c2; \u03a0\u03bf\u03b9\u03bf \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03ad\u03c7\u03b5\u03b9 \u03c5\u03c8\u03b7\u03bb\u03cc traffic \u03b1\u03bb\u03bb\u03ac \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc add-to-cart rate; \u03a5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03b5\u03bb\u03ba\u03cd\u03bf\u03c5\u03bd \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c8\u03b5\u03b9\u03c2 \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03bf\u03b4\u03b7\u03b3\u03bf\u03cd\u03bd \u03c3\u03b5 checkout; \u03a0\u03bf\u03b9\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03bb\u03b5\u03af\u03c0\u03b5\u03b9 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd begin_checkout \u03ba\u03b1\u03b9 purchase; \u0397 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ac \u03c0\u03bb\u03ad\u03bf\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03bf AI assistant \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c9\u03c2 \u03b5\u03c0\u03b9\u03c4\u03b1\u03c7\u03c5\u03bd\u03c4\u03ae\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd, \u03b5\u03bd\u03ce \u03c4\u03b1 reports \u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03ce\u03bd \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03bf\u03c5\u03bd \u03c9\u03c2 \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03b5\u03bb\u03ad\u03b3\u03c7\u03bf\u03c5 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03c4\u03b5\u03bb\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2.<\/p>\n<h2>\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf GA4 step-by-step<\/h2>\n<p>\u0397 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 GA4 \u03be\u03b5\u03ba\u03b9\u03bd\u03ac \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b5\u03c1\u03ce\u03c4\u03b7\u03c3\u03b7 \u03c0\u03c1\u03bf\u03c2 \u03c4\u03bf\u03bd AI assistant. \u039f \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03af\u03b1\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03c3\u03b5\u03b9 \u03c4\u03bf analytics setup \u03cc\u03c0\u03c9\u03c2 \u03b8\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03ce\u03c0\u03b9\u03b6\u03b5 \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03b8\u03ae\u03ba\u03b7 \u03ae \u03c4\u03bf ERP \u03c4\u03bf\u03c5: \u03b1\u03bd \u03b7 \u03b5\u03b9\u03c3\u03b1\u03b3\u03c9\u03b3\u03ae \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bb\u03ac\u03b8\u03bf\u03c2, \u03ba\u03ac\u03b8\u03b5 \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ac \u03b8\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b7 \u03b1\u03be\u03af\u03b1. \u03a4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03c0\u03bb\u03ac\u03bd\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03ad\u03bd\u03bf \u03b3\u03b9\u03b1 e-commerce \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03bf\u03c5\u03bd \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae, \u03cc\u03c7\u03b9 \u03b8\u03b5\u03c9\u03c1\u03af\u03b1.<\/p>\n<h3>1. \u039a\u03b1\u03b8\u03b1\u03c1\u03af\u03c3\u03c4\u03b5 \u03c4\u03bf measurement setup \u03c0\u03c1\u03b9\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03b5\u03c5\u03c4\u03b5\u03af\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2<\/h3>\n<p>\u03a4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03b2\u03ae\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2 \u03c4\u03c9\u03bd \u03b2\u03b1\u03c3\u03b9\u03ba\u03ce\u03bd events. \u03a3\u03b5 \u03ad\u03bd\u03b1 e-shop \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 events \u03cc\u03c0\u03c9\u03c2 view_item, add_to_cart, begin_checkout, add_payment_info \u03ba\u03b1\u03b9 purchase. \u03a4\u03b1 events \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03ad\u03c7\u03bf\u03c5\u03bd \u03c3\u03c9\u03c3\u03c4\u03ac parameters, \u03cc\u03c0\u03c9\u03c2 item_id, item_name, item_category, price, quantity, currency \u03ba\u03b1\u03b9 transaction_id. \u0391\u03bd \u03c4\u03bf purchase event \u03b4\u03b9\u03c0\u03bb\u03bf\u03bc\u03b5\u03c4\u03c1\u03ac\u03c4\u03b1\u03b9 \u03ae \u03b1\u03bd \u03bb\u03b5\u03af\u03c0\u03b5\u03b9 \u03c4\u03bf revenue, \u03c4\u03bf GA4 \u03b8\u03b1 \u03b4\u03af\u03bd\u03b5\u03b9 \u03c0\u03b1\u03c1\u03b1\u03c0\u03bb\u03b1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ae \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03b3\u03b9\u03b1 ROAS, conversion value \u03ba\u03b1\u03b9 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03ce\u03bd. \u0395\u03be\u03af\u03c3\u03bf\u03c5 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03bb\u03b5\u03b3\u03c7\u03b8\u03b5\u03af \u03c4\u03bf conversion tracking \u03c3\u03b5 Google Ads, Meta \u03ae \u03ac\u03bb\u03bb\u03b5\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2, \u03ce\u03c3\u03c4\u03b5 \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ad\u03c2 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd ad platforms \u03ba\u03b1\u03b9 GA4 \u03bd\u03b1 \u03b5\u03c1\u03bc\u03b7\u03bd\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03c9\u03c2 \u00ab\u03bb\u03ac\u03b8\u03bf\u03c2\u00bb \u03c4\u03bf\u03c5 \u03c3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2.<\/p>\n<p>\u03a3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03bd\u03b1 \u03b5\u03bb\u03b5\u03b3\u03c7\u03b8\u03b5\u03af \u03c4\u03bf consent mode v2, \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03b3\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u0395\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03ae \u0388\u03bd\u03c9\u03c3\u03b7. \u0397 \u03c3\u03c5\u03bd\u03b1\u03af\u03bd\u03b5\u03c3\u03b7 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03b8\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd, \u03c4\u03b7 \u03bc\u03bf\u03bd\u03c4\u03b5\u03bb\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 conversions \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03c0\u03bb\u03b1\u03c4\u03c6\u03bf\u03c1\u03bc\u03ce\u03bd \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03bf\u03c5\u03bd \u03c3\u03c9\u03c3\u03c4\u03ac \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1. \u03a4\u03bf GA4 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03bc\u03b5 modeled data, \u03b1\u03bb\u03bb\u03ac \u03b7 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 setup \u03ba\u03b1\u03b9 \u03b7 \u03c3\u03b1\u03c6\u03ae\u03bd\u03b5\u03b9\u03b1 \u03c3\u03c4\u03bf consent banner \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03bf \u03c0\u03cc\u03c3\u03bf \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b1 \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03ac\u03c3\u03bc\u03b1\u03c4\u03b1. \u0393\u03b9\u03b1 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 e-shops, \u03b1\u03be\u03af\u03b6\u03b5\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03bd\u03b1 \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03b5\u03af BigQuery export, \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u03c3\u03b5 raw event-level \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b3\u03b9\u03b1 \u03c0\u03b9\u03bf \u03b2\u03b1\u03b8\u03b9\u03ac \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7, cohort reports, LTV \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03bc\u03b5 CRM \u03ae ERP.<\/p>\n<h3>2. \u03a3\u03c5\u03bd\u03b4\u03ad\u03c3\u03c4\u03b5 \u03c4\u03bf channel performance \u03bc\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2<\/h3>\n<p>\u03a4\u03bf channel performance report \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03b2\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03bf traffic. \u0388\u03bd\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03bc\u03b5 \u03c0\u03bf\u03bb\u03bb\u03ac sessions \u03b1\u03bb\u03bb\u03ac \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc conversion rate \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03b3\u03b9\u03b1 awareness, \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b1 \u03af\u03b4\u03b9\u03b1 \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1 \u03bc\u03b5 \u03ad\u03bd\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 performance. \u0391\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b1, \u03c4\u03bf email \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03bc\u03b9\u03ba\u03c1\u03cc\u03c4\u03b5\u03c1\u03bf \u03cc\u03b3\u03ba\u03bf \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c8\u03b5\u03c9\u03bd, \u03b1\u03bb\u03bb\u03ac \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7 \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03bf\u03c1\u03af\u03b1, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b1\u03c0\u03b5\u03c5\u03b8\u03cd\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03ae\u03b4\u03b7 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03bf brand. \u03a4\u03bf GA4 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03be\u03b5\u03c4\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 metrics \u03cc\u03c0\u03c9\u03c2 engaged sessions, key events, revenue, average purchase revenue, new users \u03ba\u03b1\u03b9 returning users, \u03ce\u03c3\u03c4\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03bf\u03bd \u03c1\u03cc\u03bb\u03bf \u03c4\u03bf\u03c5 \u03c3\u03c4\u03bf customer journey.<\/p>\n<p>\u0388\u03bd\u03b1 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03c7\u03c9\u03c1\u03af\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03c3\u03b5 \u03c4\u03c1\u03b5\u03b9\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2. \u03a0\u03c1\u03ce\u03c4\u03bf\u03bd, \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2, \u03cc\u03c0\u03c9\u03c2 paid search \u03ba\u03b1\u03b9 shopping campaigns, \u03c0\u03bf\u03c5 \u03c3\u03c5\u03c7\u03bd\u03ac \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03bf\u03c5\u03bd \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03bc\u03b5 \u03ac\u03bc\u03b5\u03c3\u03b7 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2. \u0394\u03b5\u03cd\u03c4\u03b5\u03c1\u03bf\u03bd, \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03b1\u03bd\u03b1\u03ba\u03ac\u03bb\u03c5\u03c8\u03b7\u03c2, \u03cc\u03c0\u03c9\u03c2 organic social, display \u03ba\u03b1\u03b9 content marketing, \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bc\u03b7\u03bd \u03ba\u03bb\u03b5\u03af\u03bd\u03bf\u03c5\u03bd \u03ac\u03bc\u03b5\u03c3\u03b1 \u03c4\u03b7\u03bd \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7 \u03b1\u03bb\u03bb\u03ac \u03c4\u03c1\u03bf\u03c6\u03bf\u03b4\u03bf\u03c4\u03bf\u03cd\u03bd \u03c4\u03bf funnel. \u03a4\u03c1\u03af\u03c4\u03bf\u03bd, \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03b5\u03c0\u03b1\u03bd\u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2, \u03cc\u03c0\u03c9\u03c2 email, remarketing \u03ba\u03b1\u03b9 direct, \u03c0\u03bf\u03c5 \u03c3\u03c5\u03c7\u03bd\u03ac \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c4\u03b5\u03bb\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7. \u039c\u03b5 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae, \u03c4\u03bf attribution modeling \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b4\u03af\u03ba\u03b1\u03b9\u03bf \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03ba\u03bf\u03bd\u03c4\u03ac \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1.<\/p>\n<p>\u0397 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03b3\u03b9\u03b1 \u03b2\u03b1\u03b8\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac \u03ba\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2 \u03ba\u03b1\u03bb\u03b1\u03b8\u03b9\u03bf\u03cd. \u0397 Baymard Institute \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03af\u03b6\u03b5\u03b9 \u03c4\u03bf \u03bc\u03ad\u03c3\u03bf cart abandonment rate \u03c3\u03c4\u03bf 70,19%, \u03b5\u03bd\u03ce \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2 \u03bb\u03cc\u03b3\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03bf\u03b4\u03b7\u03b3\u03bf\u03cd\u03bd \u03c4\u03bf\u03c5\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03bd\u03b1 \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03bb\u03b5\u03af\u03c0\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac. \u038c\u03c0\u03c9\u03c2 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1, \u03bf\u03b9 \u03ad\u03be\u03c4\u03c1\u03b1 \u03c7\u03c1\u03b5\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03bf\u03c5\u03bd \u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03bf\u03c2 \u03bb\u03cc\u03b3\u03bf\u03c2 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2, \u03ba\u03ac\u03c4\u03b9 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c4\u03c5\u03c0\u03c9\u03b8\u03b5\u03af \u03c3\u03c4\u03bf GA4 \u03b1\u03bd \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af\u03c4\u03b5 \u03c3\u03c9\u03c3\u03c4\u03ac \u03c4\u03b1 \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c4\u03bf\u03c5 checkout.<\/p>\n<div class=\"td-chart\">\n<div class=\"td-chart-head\">\n<p class=\"td-chart-title\">\u039a\u03cd\u03c1\u03b9\u03bf\u03b9 \u03bb\u03cc\u03b3\u03bf\u03b9 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2 checkout<\/p>\n<p class=\"td-chart-subtitle\">\u03a0\u03b7\u03b3\u03ae: Baymard Institute, Cart Abandonment Research<\/p>\n<\/div>\n<div class=\"td-chart-body\"><svg class=\"td-chart-svg\" viewBox=\"0 0 640 340\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" role=\"img\" aria-label=\"\u039a\u03cd\u03c1\u03b9\u03bf\u03b9 \u03bb\u03cc\u03b3\u03bf\u03b9 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2 checkout\"><text x=\"20\" y=\"38\" font-size=\"13\" fill=\"#030633\">\u0388\u03be\u03c4\u03c1\u03b1 \u03ba\u03cc\u03c3\u03c4\u03b7 \u03c0\u03bf\u03bb\u03cd \u03c5\u03c8\u03b7\u03bb\u03ac<\/text><rect x=\"200\" y=\"20\" width=\"420\" height=\"22\" rx=\"6\" fill=\"#FCA311\" \/><text x=\"630\" y=\"36\" font-size=\"13\" fill=\"#555\">48 %<\/text><text x=\"20\" y=\"84\" font-size=\"13\" fill=\"#030633\">\u0391\u03c0\u03b1\u03af\u03c4\u03b7\u03c3\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u03c2 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd<\/text><rect x=\"200\" y=\"66\" width=\"228\" height=\"22\" rx=\"6\" fill=\"#030633\" \/><text x=\"438\" y=\"82\" font-size=\"13\" fill=\"#555\">26 %<\/text><text x=\"20\" y=\"130\" font-size=\"13\" fill=\"#030633\">\u0394\u03b5\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03c4\u03b7\u03ba\u03b1 \u03c4\u03b7\u03bd \u03ba\u03ac\u03c1\u03c4\u03b1 \u03bc\u03bf\u03c5<\/text><rect x=\"200\" y=\"112\" width=\"219\" height=\"22\" rx=\"6\" fill=\"#555555\" \/><text x=\"429\" y=\"128\" font-size=\"13\" fill=\"#555\">25 %<\/text><text x=\"20\" y=\"176\" font-size=\"13\" fill=\"#030633\">\u03a0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7 \u03c0\u03bf\u03bb\u03cd \u03b1\u03c1\u03b3\u03ae<\/text><rect x=\"200\" y=\"158\" width=\"201\" height=\"22\" rx=\"6\" fill=\"#FED7AA\" \/><text x=\"411\" y=\"174\" font-size=\"13\" fill=\"#555\">23 %<\/text><text x=\"20\" y=\"222\" font-size=\"13\" fill=\"#030633\">\u03a0\u03bf\u03bb\u03cd \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03ae \u03c0\u03b5\u03c1\u03af\u03c0\u03bb\u03bf\u03ba\u03bf checkout<\/text><rect x=\"200\" y=\"204\" width=\"193\" height=\"22\" rx=\"6\" fill=\"#E5E5E5\" \/><text x=\"403\" y=\"220\" font-size=\"13\" fill=\"#555\">22 %<\/text><\/svg><\/p>\n<ul class=\"td-chart-legend\">\n<li><span class=\"td-chart-swatch\" style=\"background:#FCA311\"><\/span>\u0388\u03be\u03c4\u03c1\u03b1 \u03ba\u03cc\u03c3\u03c4\u03b7 \u03c0\u03bf\u03bb\u03cd \u03c5\u03c8\u03b7\u03bb\u03ac<\/li>\n<li><span class=\"td-chart-swatch\" style=\"background:#030633\"><\/span>\u0391\u03c0\u03b1\u03af\u03c4\u03b7\u03c3\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u03c2 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd<\/li>\n<li><span class=\"td-chart-swatch\" style=\"background:#555555\"><\/span>\u0394\u03b5\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03c4\u03b7\u03ba\u03b1 \u03c4\u03b7\u03bd \u03ba\u03ac\u03c1\u03c4\u03b1 \u03bc\u03bf\u03c5<\/li>\n<li><span class=\"td-chart-swatch\" style=\"background:#FED7AA\"><\/span>\u03a0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7 \u03c0\u03bf\u03bb\u03cd \u03b1\u03c1\u03b3\u03ae<\/li>\n<li><span class=\"td-chart-swatch\" style=\"background:#E5E5E5\"><\/span>\u03a0\u03bf\u03bb\u03cd \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03ae \u03c0\u03b5\u03c1\u03af\u03c0\u03bb\u03bf\u03ba\u03bf checkout<\/li>\n<\/ul>\n<table class=\"td-chart-table\">\n<thead>\n<tr>\n<th>\u039a\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1<\/th>\n<th>\u03a4\u03b9\u03bc\u03ae (%)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u0388\u03be\u03c4\u03c1\u03b1 \u03ba\u03cc\u03c3\u03c4\u03b7 \u03c0\u03bf\u03bb\u03cd \u03c5\u03c8\u03b7\u03bb\u03ac<\/td>\n<td>48<\/td>\n<\/tr>\n<tr>\n<td>\u0391\u03c0\u03b1\u03af\u03c4\u03b7\u03c3\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u03c2 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd<\/td>\n<td>26<\/td>\n<\/tr>\n<tr>\n<td>\u0394\u03b5\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03c4\u03b7\u03ba\u03b1 \u03c4\u03b7\u03bd \u03ba\u03ac\u03c1\u03c4\u03b1 \u03bc\u03bf\u03c5<\/td>\n<td>25<\/td>\n<\/tr>\n<tr>\n<td>\u03a0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7 \u03c0\u03bf\u03bb\u03cd \u03b1\u03c1\u03b3\u03ae<\/td>\n<td>23<\/td>\n<\/tr>\n<tr>\n<td>\u03a0\u03bf\u03bb\u03cd \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03ae \u03c0\u03b5\u03c1\u03af\u03c0\u03bb\u03bf\u03ba\u03bf checkout<\/td>\n<td>22<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<h3>3. \u039c\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03c4\u03b5 \u03c4\u03bf\u03bd AI assistant \u03c3\u03b5 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03b5\u03bb\u03ad\u03b3\u03c7\u03bf\u03c5, \u03cc\u03c7\u03b9 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03bf \u03c0\u03b9\u03bb\u03cc\u03c4\u03bf<\/h3>\n<p>\u039f AI assistant \u03c3\u03c4\u03bf GA4 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03c0\u03bf\u03bb\u03cd \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf\u03c2 \u03cc\u03c4\u03b1\u03bd \u03c4\u03bf\u03bd \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b5 \u03bc\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2. \u0391\u03bd\u03c4\u03af \u03b3\u03b9\u03b1 \u03b3\u03b5\u03bd\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03cc\u03c0\u03c9\u03c2 \u00ab\u03c4\u03b9 \u03c3\u03c5\u03bc\u03b2\u03b1\u03af\u03bd\u03b5\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bc\u03bf\u03c5;\u00bb, \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ae\u03c3\u03c4\u03b5 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b4\u03ad\u03bf\u03c5\u03bd \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9, \u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03ae \u03c0\u03b5\u03c1\u03af\u03bf\u03b4\u03bf \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1. \u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1: \u00ab\u03a0\u03bf\u03b9\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03b5\u03af\u03c7\u03b1\u03bd \u03c4\u03b7 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c0\u03c4\u03ce\u03c3\u03b7 revenue \u03c4\u03b7\u03bd \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 \u03b5\u03b2\u03b4\u03bf\u03bc\u03ac\u03b4\u03b1 \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03b7\u03b3\u03bf\u03cd\u03bc\u03b5\u03bd\u03b7;\u00bb, \u00ab\u03a0\u03bf\u03b9\u03bf \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03ad\u03c6\u03b5\u03c1\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf\u03c5\u03c2 \u03bd\u03ad\u03bf\u03c5\u03c2 \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03ad\u03c2 \u03c4\u03bf\u03bd \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03bf \u03bc\u03ae\u03bd\u03b1;\u00bb, \u00ab\u03a5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c3\u03c4\u03bf conversion rate \u03b1\u03c0\u03cc mobile \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ad\u03c2 \u03bc\u03b5\u03c4\u03ac \u03c4\u03b7\u03bd \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c3\u03c4\u03bf checkout;\u00bb \u03ae \u00ab\u03a0\u03bf\u03b9\u03b5\u03c2 product categories \u03ad\u03c7\u03bf\u03c5\u03bd \u03c5\u03c8\u03b7\u03bb\u03cc view_item \u03b1\u03bb\u03bb\u03ac \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc add_to_cart;\u00bb.<\/p>\n<p>\u03a4\u03bf \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5 AI assistant \u03c9\u03c2 \u03b1\u03c6\u03b5\u03c4\u03b7\u03c1\u03af\u03b1 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03c9\u03c2 \u03c4\u03b5\u03bb\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7. \u0391\u03bd \u03c4\u03bf GA4 \u03b5\u03bd\u03c4\u03bf\u03c0\u03af\u03c3\u03b5\u03b9 \u03c0\u03c4\u03ce\u03c3\u03b7 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9, \u03b5\u03bb\u03ad\u03b3\u03be\u03c4\u03b5 \u03b1\u03bd \u03c5\u03c0\u03ae\u03c1\u03be\u03b5 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c3\u03b5 budget, bidding strategy, landing page, stock availability, pricing, tracking \u03ae consent rate. \u0391\u03bd \u03b5\u03bd\u03c4\u03bf\u03c0\u03af\u03c3\u03b5\u03b9 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c3\u03b5 conversions, \u03b5\u03be\u03b5\u03c4\u03ac\u03c3\u03c4\u03b5 \u03b1\u03bd \u03c0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03ae \u03b3\u03b9\u03b1 tracking anomaly. \u03a3\u03b5 \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd e-commerce, \u03bc\u03b9\u03ba\u03c1\u03ac \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ac \u03b6\u03b7\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03bb\u03bb\u03bf\u03b9\u03ce\u03c3\u03bf\u03c5\u03bd \u03bc\u03b5\u03b3\u03ac\u03bb\u03b5\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2. \u0388\u03bd\u03b1 \u03b4\u03b9\u03c0\u03bb\u03cc purchase event \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c6\u03bf\u03c5\u03c3\u03ba\u03ce\u03c3\u03b5\u03b9 revenue, \u03b5\u03bd\u03ce \u03ad\u03bd\u03b1 \u03bb\u03ac\u03b8\u03bf\u03c2 cross-domain setup \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03b9 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03c2 \u03c9\u03c2 referral traffic \u03b1\u03c0\u03cc payment providers.<\/p>\n<p>\u0388\u03bd\u03b1 \u03ce\u03c1\u03b9\u03bc\u03bf workflow \u03b3\u03b9\u03b1 \u03bf\u03bc\u03ac\u03b4\u03b1 marketing \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c9\u03c2 \u03b5\u03be\u03ae\u03c2. \u039a\u03ac\u03b8\u03b5 \u0394\u03b5\u03c5\u03c4\u03ad\u03c1\u03b1 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2 channel performance \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03b7\u03b3\u03bf\u03cd\u03bc\u03b5\u03bd\u03b7 \u03b5\u03b2\u03b4\u03bf\u03bc\u03ac\u03b4\u03b1. \u039a\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 \u03c4\u03c1\u03b5\u03b9\u03c2 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b8\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c0\u03bf\u03ba\u03bb\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 revenue, conversion rate \u03ba\u03b1\u03b9 engaged sessions. \u03a3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1, \u03bf AI assistant \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03bd\u03c4\u03bf\u03c0\u03af\u03c3\u03b5\u03b9 \u03c0\u03b9\u03b8\u03b1\u03bd\u03ad\u03c2 \u03b1\u03b9\u03c4\u03af\u03b5\u03c2 \u03ae segments \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7. \u0388\u03c0\u03b5\u03b9\u03c4\u03b1, \u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03b5\u03bb\u03ad\u03b3\u03c7\u03b5\u03b9 \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c3\u03b5 exploration reports, \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03b9 \u03bc\u03b5 Google Ads \u03ae CRM \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03b6\u03b5\u03b9 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2: \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 budget, \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae landing page, \u03b4\u03b9\u03cc\u03c1\u03b8\u03c9\u03c3\u03b7 tracking, \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac\u03c2 \u03ae \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 checkout. \u039c\u03b5 \u03b1\u03c5\u03c4\u03cc\u03bd \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf, \u03c4\u03bf GA4 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03b4\u03b9\u03bf\u03af\u03ba\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 dashboard.<\/p>\n<p>\u0399\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b7 \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b1 predictive metrics. \u03a4\u03bf GA4 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af, \u03c5\u03c0\u03cc \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03b8\u03ad\u03c3\u03b5\u03b9\u03c2 \u03cc\u03b3\u03ba\u03bf\u03c5 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2, \u03bd\u03b1 \u03c0\u03b1\u03c1\u03ad\u03c7\u03b5\u03b9 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ad\u03c8\u03b5\u03b9\u03c2 \u03cc\u03c0\u03c9\u03c2 purchase probability \u03ae churn probability. \u0391\u03c5\u03c4\u03ad\u03c2 \u03bf\u03b9 \u03bc\u03b5\u03c4\u03c1\u03b9\u03ba\u03ad\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b5\u03c2 \u03b3\u03b9\u03b1 audiences, remarketing \u03ba\u03b1\u03b9 segmentation, \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03b8\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03ba\u03c1\u03af\u03c3\u03b7. \u0388\u03bd\u03b1\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03bc\u03b5 \u03c5\u03c8\u03b7\u03bb\u03ae \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03bf \u03ba\u03ad\u03c1\u03b4\u03bf\u03c5\u03c2, \u03b5\u03bd\u03ce \u03ad\u03bd\u03b1\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03bc\u03b5 \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03bd\u03ae\u03ba\u03b5\u03b9 \u03c3\u03b5 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03c5\u03c8\u03b7\u03bb\u03bf\u03cd lifetime value. \u0397 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c4\u03c9\u03bd predictive metrics \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b5 \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc \u03bc\u03b5 first-party data, CRM, margins \u03ba\u03b1\u03b9 \u03b9\u03c3\u03c4\u03bf\u03c1\u03b9\u03ba\u03cc \u03b1\u03b3\u03bf\u03c1\u03ce\u03bd.<\/p>\n<p>\u0393\u03b9\u03b1 \u03c4\u03b7\u03bd TWO DOTS \u03ba\u03b1\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c0\u03bf\u03c5 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03b9 e-commerce brands, \u03b7 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03be\u03af\u03b1 \u03b1\u03c5\u03c4\u03ae\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03be\u03ad\u03bb\u03b9\u03be\u03b7\u03c2 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf GA4 \u03ad\u03b3\u03b9\u03bd\u03b5 \u00ab\u03c0\u03b9\u03bf \u03ad\u03be\u03c5\u03c0\u03bd\u03bf\u00bb. \u0395\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03b1\u03c0\u03cc\u03c3\u03c4\u03b1\u03c3\u03b7 \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7. \u038c\u03c4\u03b1\u03bd \u03ad\u03bd\u03b1\u03c2 owner \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9 \u03c0\u03b9\u03bf \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1, \u03bd\u03b1 \u03b4\u03b5\u03b9 \u03c0\u03b9\u03bf \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac \u03c4\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03bd\u03c4\u03bf\u03c0\u03af\u03c3\u03b5\u03b9 \u03c0\u03bf\u03cd \u03c7\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 revenue, \u03b7 \u03c3\u03c5\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03bc\u03b5\u03c4\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf \u00ab\u03c4\u03b9 \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03c4\u03b1 reports;\u00bb \u03c3\u03c4\u03bf \u00ab\u03c4\u03b9 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bc\u03b5 \u03c4\u03ce\u03c1\u03b1;\u00bb. \u0391\u03c5\u03c4\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03bf\u03c5\u03c3\u03af\u03b1 \u03c4\u03c9\u03bd \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03c9\u03bd analytics: \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b1\u03b4\u03c1\u03ac\u03bd\u03b5\u03b9\u03b1, \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b7 \u03c5\u03c0\u03b5\u03c5\u03b8\u03c5\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 marketing, \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03bf\u03cd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03bf\u03c2.<\/p>\n<p>\u0397 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03c3\u03cd\u03c3\u03c4\u03b1\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b1\u03c6\u03ae\u03c2. \u039c\u03b7\u03bd \u03c0\u03b5\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c4\u03b5 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd AI assistant \u03bd\u03b1 \u03bb\u03cd\u03c3\u03b5\u03b9 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03ad\u03c7\u03b5\u03c4\u03b5 \u03c7\u03b1\u03c1\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03ae\u03c3\u03b5\u03b9. \u039e\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03bc\u03b5 audit \u03c3\u03c4\u03bf GA4, \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03b9\u03ce\u03c3\u03c4\u03b5 \u03c4\u03bf ecommerce analytics setup, \u03b5\u03bb\u03ad\u03b3\u03be\u03c4\u03b5 \u03c4\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1, \u03bf\u03c1\u03af\u03c3\u03c4\u03b5 \u03c3\u03c9\u03c3\u03c4\u03ac \u03c4\u03b1 key events \u03ba\u03b1\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03c4\u03b5 \u03b5\u03b2\u03b4\u03bf\u03bc\u03b1\u03b4\u03b9\u03b1\u03af\u03b1 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7\u03c2. \u03a3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1, \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03c4\u03bf channel performance report \u03ba\u03b1\u03b9 \u03c4\u03bf Analytics Intelligence \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c4\u03b1\u03c7\u03cd\u03bd\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7. \u038c\u03c3\u03bf \u03c0\u03b9\u03bf \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c3\u03b1\u03c2, \u03c4\u03cc\u03c3\u03bf \u03c0\u03b9\u03bf \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b5\u03c2 \u03b8\u03b1 \u03b3\u03af\u03bd\u03bf\u03c5\u03bd \u03bf\u03b9 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2. \u039a\u03b1\u03b9 \u03cc\u03c3\u03bf \u03c0\u03b9\u03bf \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2, \u03c4\u03cc\u03c3\u03bf \u03c0\u03b9\u03bf \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03b5\u03c4\u03b5 budget allocation, conversion rate, customer journey \u03ba\u03b1\u03b9 \u03c4\u03b5\u03bb\u03b9\u03ba\u03ac \u03c4\u03b7\u03bd \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03bf\u03c1\u03af\u03b1 \u03c4\u03bf\u03c5 e-shop \u03c3\u03b1\u03c2.<\/p>\n<h2 id=\"faq\" class=\"td-faq-heading\">\u03a3\u03c5\u03c7\u03bd\u03ad\u03c2 \u0395\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2<\/h2>\n<div class=\"td-faq\">\n<details id=\"faq-1\" class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf Google Analytics 4 (GA4) \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b1 analytics \u03b3\u03b9\u03b1 e-commerce;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u03a4\u03bf GA4 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03bd\u03ad\u03b1 \u03ad\u03ba\u03b4\u03bf\u03c3\u03b7 \u03c4\u03bf\u03c5 Google Analytics \u03c0\u03bf\u03c5 \u03b5\u03c3\u03c4\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03b5 \u03c0\u03b9\u03bf \u03ad\u03be\u03c5\u03c0\u03bd\u03b7 \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7 \u03bc\u03ad\u03c3\u03c9 AI \u03ba\u03b1\u03b9 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c9\u03bc\u03ad\u03bd\u03b7 \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ac \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 \u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03ce\u03bd. \u0393\u03b9\u03b1 e-commerce, \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 customer journey \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd \u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03ce\u03bd \u03c0\u03bf\u03c5 \u03bf\u03b4\u03b7\u03b3\u03bf\u03cd\u03bd \u03c3\u03b5 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2.<\/p>\n<\/div>\n<\/details>\n<details id=\"faq-2\" class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03bf AI assistant \u03c3\u03c4\u03bf GA4 \u03b2\u03bf\u03b7\u03b8\u03ac \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u039f AI assistant \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03bd\u03b1 \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03c3\u03b9\u03b1\u03ba\u03ad\u03c2 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03bb\u03bf\u03b7\u03b3\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c0\u03bf\u03bb\u03cd\u03c0\u03bb\u03bf\u03ba\u03b1 reports. \u0391\u03c5\u03c4\u03cc \u03b2\u03bf\u03b7\u03b8\u03ac \u03c3\u03c4\u03b7\u03bd \u03c4\u03b1\u03c7\u03cd\u03c4\u03b5\u03c1\u03b7 \u03bb\u03ae\u03c8\u03b7 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03c9\u03bd \u03b3\u03b9\u03b1 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03ba\u03b1\u03b9 budget.<\/p>\n<\/div>\n<\/details>\n<details id=\"faq-3\" class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u0393\u03b9\u03b1\u03c4\u03af \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03c4\u03bf \u03c3\u03c9\u03c3\u03c4\u03cc setup \u03c3\u03c4\u03bf GA4;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u0388\u03bd\u03b1 \u03c3\u03c9\u03c3\u03c4\u03cc setup \u03c3\u03c4\u03bf GA4 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03ba\u03c1\u03af\u03b2\u03b5\u03b9\u03b1 \u03c4\u03c9\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ce\u03bd. \u03a7\u03c9\u03c1\u03af\u03c2 \u03b1\u03c5\u03c4\u03cc, \u03bf\u03b9 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5 AI \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b1\u03c1\u03b1\u03c0\u03bb\u03b1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ad\u03c2, \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ac \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2.<\/p>\n<\/div>\n<\/details>\n<details id=\"faq-4\" class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b5\u03c2 \u03c4\u03bf\u03c5 channel performance report \u03c3\u03c4\u03bf GA4;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u03a4\u03bf channel performance report \u03c0\u03b1\u03c1\u03ad\u03c7\u03b5\u03b9 \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03b5\u03c1\u03ae \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03ce\u03bd, \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03bd\u03b1 \u03b4\u03bf\u03c5\u03bd conversions, revenue \u03ba\u03b1\u03b9 engagement. \u0391\u03c5\u03c4\u03cc \u03b2\u03bf\u03b7\u03b8\u03ac \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03bc\u03ae \u03c4\u03bf\u03c5 budget \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 \u03ba\u03ac\u03b8\u03b5 \u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03bf\u03cd.<\/p>\n<\/div>\n<\/details>\n<details id=\"faq-5\" class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03c4\u03bf GA4 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 marketing \u03b3\u03b9\u03b1 e-commerce brands;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u03a4\u03bf GA4 \u03c0\u03b1\u03c1\u03ad\u03c7\u03b5\u03b9 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c0\u03bf\u03c5 \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 customer journey \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03c4\u03bf\u03c5 conversion rate. \u0391\u03c5\u03c4\u03cc \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c3\u03c4\u03b1 e-commerce brands \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03b6\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b3\u03b9\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03bf\u03c1\u03af\u03b1.<\/p>\n<\/div>\n<\/details>\n<details id=\"faq-6\" class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5 AI \u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03bf GA4;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u0397 \u03c7\u03c1\u03ae\u03c3\u03b7 AI \u03c3\u03c4\u03bf GA4 \u03b2\u03bf\u03b7\u03b8\u03ac \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03bc\u03b5\u03b9\u03ce\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03c3\u03c4\u03b1\u03c3\u03b7 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03c9\u03bd. \u0391\u03c5\u03c4\u03cc \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c3\u03b5 \u03c0\u03b9\u03bf \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03c9\u03bc\u03ad\u03bd\u03b7 \u03bb\u03ae\u03c8\u03b7 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03c9\u03bd, \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac.<\/p>\n<\/div>\n<\/details>\n<\/div>\n<h2 id=\"piges\">\u03a0\u03b7\u03b3\u03ad\u03c2<\/h2>\n<p><a href=\"https:\/\/www.semrush.com\/blog\/ga4-adds-ai-assistant-channel\/\" target=\"_blank\" rel=\"noopener\">Semrush: GA4 Adds AI Assistant, Channel Performance Report, and More<\/a><\/p>\n<p><a href=\"https:\/\/support.google.com\/analytics\/\" target=\"_blank\" rel=\"noopener\">Google Analytics Help Center<\/a><\/p>\n<p><a href=\"https:\/\/support.google.com\/analytics\/answer\/9322688\" target=\"_blank\" rel=\"noopener\">Google Analytics 4 Events<\/a><\/p>\n<p><a href=\"https:\/\/support.google.com\/analytics\/answer\/10597962\" target=\"_blank\" rel=\"noopener\">Google Analytics 4 Attribution<\/a><\/p>\n<p><a href=\"https:\/\/www.mckinsey.com\/capabilities\/quantumblack\/our-insights\/the-state-of-ai\" target=\"_blank\" rel=\"noopener\">McKinsey: The State of AI<\/a><\/p>\n<p><a href=\"https:\/\/www.statista.com\/statistics\/379046\/worldwide-retail-e-commerce-sales\/\" target=\"_blank\" rel=\"noopener\">Statista: Retail e-commerce sales worldwide<\/a><\/p>\n<p><a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noopener\">Baymard Institute: Cart Abandonment Rate Statistics<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics 4 introduces features that serve the needs of businesses to quickly understand the performance of their channels. With the integration of AI assistant and improved channel performance reports, e-commerce owners can make more targeted decisions on budget, campaigns and customer journey. However, the effectiveness of these tools depends on proper organization of data and setups, as AI cannot fix a bad setup.<\/p>","protected":false},"author":1,"featured_media":71642,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[195],"tags":[9200,9202,9201,9199,7230],"class_list":["post-71643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-psifiako-marketing","tag-ai-analytics","tag-attribution","tag-e-commerce-analytics","tag-ga4","tag-google-analytics-4"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/71643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/comments?post=71643"}],"version-history":[{"count":0,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/71643\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media\/71642"}],"wp:attachment":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media?parent=71643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/categories?post=71643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/tags?post=71643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}