{"id":72338,"date":"2026-05-25T15:42:38","date_gmt":"2026-05-25T12:42:38","guid":{"rendered":"https:\/\/twodots.gr\/?p=72338"},"modified":"2026-05-25T15:48:00","modified_gmt":"2026-05-25T12:48:00","slug":"giulio-cappellini-design-ecommerce-strategy","status":"publish","type":"post","link":"https:\/\/twodots.gr\/en\/giulio-cappellini-design-ecommerce-strategy\/","title":{"rendered":"A visionary of modern design: Giulio Cappellini and his impact on industry"},"content":{"rendered":"<h2 id=\"giati-o-giulio-cappellini-afora-to-e-commerce\">\u0393\u03b9\u03b1\u03c4\u03af \u03bf Giulio Cappellini \u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03bf e-commerce<\/h2>\n<p>\u03a4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf \u03c4\u03bf\u03c5 Design Week \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd Giulio Cappellini \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03ad\u03bd\u03b1 \u03c0\u03c1\u03bf\u03c6\u03af\u03bb \u03b5\u03bd\u03cc\u03c2 \u03b5\u03bc\u03b2\u03bb\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5 \u03c4\u03bf\u03c5 \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf\u03c5 furniture design. \u0395\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03bc\u03ac\u03b8\u03b7\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 <a href=\"https:\/\/twodots.gr\/kataskevi-eshop\/\">e-commerce owner<\/a> \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03b5\u03af \u03bd\u03b1 \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03c3\u03b5\u03b9 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac \u03cc\u03c0\u03bf\u03c5 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03bc\u03bf\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03cc\u03bb\u03bf \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03c4\u03bf\u03c5\u03c2, \u03bf\u03b9 \u03c4\u03b9\u03bc\u03ad\u03c2 \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b4\u03b5\u03c5\u03c4\u03b5\u03c1\u03cc\u03bb\u03b5\u03c0\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b7 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03ba\u03b5\u03c1\u03b4\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ae \u03c7\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03ad\u03c3\u03b1 \u03c3\u03b5 \u03bb\u03af\u03b3\u03b5\u03c2 \u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7. \u039f Cappellini \u03ad\u03c7\u03b5\u03b9 \u03c3\u03c5\u03bd\u03b4\u03b5\u03b8\u03b5\u03af \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b9\u03ba\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bd\u03b1 \u03b5\u03bd\u03c4\u03bf\u03c0\u03af\u03b6\u03b5\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ac \u03c4\u03b1\u03bb\u03ad\u03bd\u03c4\u03b1, \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03b1\u03bd\u03c4\u03b9\u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03b1 \u03c3\u03b5 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03c3\u03bc\u03b9\u03ba\u03ac \u03c3\u03cd\u03bc\u03b2\u03bf\u03bb\u03b1 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c7\u03c4\u03af\u03b6\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b9\u03bc\u03b7 brand identity \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03b7 \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1, \u03b1\u03c5\u03c4\u03cc \u03bc\u03b5\u03c4\u03b1\u03c6\u03c1\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03ba\u03ac\u03c4\u03b9 \u03c0\u03bf\u03bb\u03cd \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc: \u03c4\u03bf Design \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u00ab\u03b4\u03b9\u03b1\u03ba\u03cc\u03c3\u03bc\u03b7\u03c3\u03b7\u00bb \u03c4\u03b7\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2, \u03b1\u03bb\u03bb\u03ac \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf positioning, \u03c4\u03bf perceived value, \u03c4\u03bf conversion rate \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03bc\u03b1\u03ba\u03c1\u03bf\u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03c0\u03b9\u03c3\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7.<\/p>\n<style id=\"td-article-components-css\">.td-toc{margin:34px 0;padding:24px 26px;border:1px solid rgba(3,6,51,.14);border-left:6px solid #FCA311;background:#fff;border-radius:8px;box-shadow:0 12px 34px rgba(3,6,51,.08)}.td-toc-title{margin:0 0 14px;color:#030633;font-size:18px;font-weight:800;line-height:1.25}.td-toc ol{margin:0;padding-left:22px;display:grid;gap:9px}.td-toc li{color:#FCA311;padding-left:4px}.td-toc a{color:#030633;text-decoration:none;font-weight:650;line-height:1.45;border-bottom:1px solid rgba(252,163,17,.35)}.td-chart{margin:34px 0;padding:24px;border:1px solid rgba(3,6,51,.12);background:#fff;border-radius:8px;box-shadow:0 12px 34px rgba(3,6,51,.08)}.td-chart-head h3{margin:0;color:#030633;font-size:20px;line-height:1.3;font-weight:800}.td-chart-head p{margin:7px 0 20px;color:#555;font-size:14px}.td-chart-body{display:grid;gap:14px}.td-chart-row{display:grid;grid-template-columns:minmax(150px,1.1fr) minmax(150px,2fr) minmax(58px,.35fr);gap:12px;align-items:center}.td-chart-label{color:#030633;font-weight:650}.td-chart-track{height:16px;background:#E5E5E5;border-radius:999px;overflow:hidden}.td-chart-value{color:#030633;font-weight:800;text-align:right}.td-service-cta{margin:38px 0;padding:28px;border-radius:12px;background:#030633;color:#FFFFFF;box-shadow:0 12px 34px rgba(3,6,51,.12);border:1px solid rgba(252,163,17,.35)}.td-service-cta h2{margin:0 0 10px;color:#FCA311;font-size:clamp(24px,3vw,34px);line-height:1.2}.td-service-cta p{margin:0 0 18px;color:#FFFFFF;line-height:1.7}.td-service-cta-button{display:inline-flex;padding:12px 18px;border-radius:8px;background:#FCA311;color:#030633!important;text-decoration:none;font-weight:800}.td-faq-heading{margin:34px 0 14px;color:#030633;font-size:clamp(24px,3vw,34px);line-height:1.2}.td-faq{margin:18px 0 32px;border:1px solid #E5E5E5;border-radius:12px;background:#FFFFFF;box-shadow:0 8px 26px rgba(3,6,51,.08);overflow:hidden}.td-faq-item{border-bottom:1px solid #E5E5E5}.td-faq-title{display:flex;align-items:center;justify-content:space-between;gap:16px;padding:18px 20px;background:#030633;color:#FCA311;font-weight:800;line-height:1.35;cursor:pointer;list-style:none}.td-faq-title::-webkit-details-marker{display:none}.td-faq-title::after{content:\"+\";width:28px;height:28px;border:1px solid #FCA311;border-radius:50%;display:inline-flex;align-items:center;justify-content:center}.td-faq-item[open] .td-faq-title::after{content:\"-\";background:#FCA311;color:#030633}.td-faq-content{padding:18px 20px;background:#fff;color:#555;border-top:1px solid #FED7AA}.td-faq-content p{margin:0}@media(max-width:640px){.td-chart-row{grid-template-columns:1fr}.td-chart-value{text-align:left}.td-faq-title{padding:16px 14px}}<\/style>\n<nav class=\"td-toc\" aria-label=\"\u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03b1 \u03ac\u03c1\u03b8\u03c1\u03bf\u03c5\">\n<div class=\"td-toc-title\">\u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03b1<\/div>\n<ol>\n<li><a href=\"#giati-o-giulio-cappellini-afora-to-e-commerce\">\u0393\u03b9\u03b1\u03c4\u03af \u03bf Giulio Cappellini \u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03bf e-commerce<\/a><\/li>\n<li><a href=\"#ti-simainei-design-os-epicheirimatiko-asset\">\u03a4\u03b9 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 Design \u03c9\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc asset<\/a><\/li>\n<li><a href=\"#ta-dedomena-piso-apo-tin-aisthitiki-performance-checkout-empistosyni\">\u03a4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c0\u03af\u03c3\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae: performance, checkout, \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7<\/a><\/li>\n<li><a href=\"#step-by-step-odigos-efarmogis-gia-e-commerce-owners\">Step-by-Step \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae\u03c2 \u03b3\u03b9\u03b1 e-commerce owners<\/a><\/li>\n<li><a href=\"#pos-metrate-tin-epitychia-toy-design-strategy\">\u03a0\u03ce\u03c2 \u03bc\u03b5\u03c4\u03c1\u03ac\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03c4\u03bf\u03c5 design strategy<\/a><\/li>\n<\/ol>\n<\/nav>\n<p>\u0397 \u03ba\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03ae \u03b9\u03b4\u03ad\u03b1 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03af\u03b1\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03bc\u03ad\u03bb\u03b5\u03b9\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03b1\u03be\u03af\u03b1. \u039f Cappellini \u03b4\u03b5\u03bd \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03ce\u03c0\u03b9\u03c3\u03b5 \u03c4\u03bf design \u03c9\u03c2 \u03bc\u03b5\u03bc\u03bf\u03bd\u03c9\u03bc\u03ad\u03bd\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd, \u03b1\u03bb\u03bb\u03ac \u03c9\u03c2 \u03bf\u03b9\u03ba\u03bf\u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1: \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03af, \u03b1\u03bd\u03c4\u03b9\u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03b1, \u03c7\u03ce\u03c1\u03bf\u03b9, \u03b1\u03c6\u03ae\u03b3\u03b7\u03c3\u03b7, \u03c5\u03bb\u03b9\u03ba\u03ac, \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03c3\u03bc\u03b9\u03ba\u03cc \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1. \u03a4\u03bf \u03af\u03b4\u03b9\u03bf \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03ad\u03bd\u03b1 e-shop. \u0394\u03b5\u03bd \u03b1\u03c1\u03ba\u03b5\u03af \u03bd\u03b1 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c4\u03b5\u03b9 \u03ba\u03b1\u03bb\u03ad\u03c2 \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b5\u03c2, \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03bf checkout \u03ae \u03bc\u03bf\u03bd\u03c4\u03ad\u03c1\u03bd\u03b1 \u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03b1. \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03ba\u03c4\u03b9\u03ba\u03cc <a href=\"https:\/\/twodots.gr\/kit-studio-st-john-anti-bland-rebrand-ecommerce-branding\/\">design strategy<\/a>, \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b7 \u03c6\u03c9\u03bd\u03ae, \u03ba\u03b1\u03bb\u03ae \u03b9\u03b5\u03c1\u03ac\u03c1\u03c7\u03b7\u03c3\u03b7 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b1\u03c2, \u03c0\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc product design \u03c3\u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c0\u03bf\u03c5 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf\u03bd \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7 \u03bd\u03b1 \u03b1\u03b9\u03c3\u03b8\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03ad\u03bd\u03b1 brand \u03bc\u03b5 \u03ac\u03c0\u03bf\u03c8\u03b7. \u0391\u03c5\u03c4\u03cc \u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03b3\u03b9\u03b1 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03bc\u03cc\u03b4\u03b1, \u03ad\u03c0\u03b9\u03c0\u03bb\u03b1, \u03ba\u03b1\u03bb\u03bb\u03c5\u03bd\u03c4\u03b9\u03ba\u03ac, \u03c4\u03c1\u03cc\u03c6\u03b9\u03bc\u03b1 premium, \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ac \u03b1\u03be\u03b5\u03c3\u03bf\u03c5\u03ac\u03c1 \u03ba\u03b1\u03b9 B2B \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c5\u03c8\u03b7\u03bb\u03ae\u03c2 \u03b1\u03be\u03af\u03b1\u03c2, \u03cc\u03c0\u03bf\u03c5 \u03c4\u03bf perceived quality \u03c3\u03c5\u03c7\u03bd\u03ac \u03c0\u03c1\u03bf\u03b7\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03af\u03b4\u03b9\u03b1\u03c2 \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2.<\/p>\n<h2 id=\"ti-simainei-design-os-epicheirimatiko-asset\">\u03a4\u03b9 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 Design \u03c9\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc asset<\/h2>\n<p>\u0393\u03b9\u03b1 \u03c0\u03bf\u03bb\u03bb\u03ac e-commerce brands, \u03c4\u03bf Design \u03b5\u03be\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c9\u03c2 \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03c0\u03bf\u03c5 \u03ad\u03c1\u03c7\u03b5\u03c4\u03b1\u03b9 \u00ab\u03bc\u03b5\u03c4\u03ac\u00bb: \u03c0\u03c1\u03ce\u03c4\u03b1 \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd, \u03bc\u03b5\u03c4\u03ac \u03b7 \u03c4\u03b9\u03bc\u03ae, \u03bc\u03b5\u03c4\u03ac \u03b7 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c4\u03ad\u03bb\u03bf\u03c2 \u03b7 \u03b5\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03b7. \u0391\u03c5\u03c4\u03ae \u03b7 \u03c3\u03b5\u03b9\u03c1\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03bf\u03b2\u03bb\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae. \u03a3\u03c4\u03b7\u03bd \u03c0\u03c1\u03ac\u03be\u03b7, \u03c4\u03bf design thinking \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03c0\u03b1\u03af\u03bd\u03b5\u03b9 \u03bd\u03c9\u03c1\u03af\u03c2 \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b2\u03bf\u03b7\u03b8\u03ac \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03bd\u03b1 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9 \u03c3\u03b5 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b8\u03cc\u03bb\u03bf\u03c5 \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ad\u03c2: \u03c0\u03bf\u03b9\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03b9\u03b4\u03b1\u03bd\u03b9\u03ba\u03cc\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2, \u03c0\u03bf\u03b9\u03bf \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03bb\u03cd\u03bd\u03b5\u03b9 \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd, \u03c4\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ac\u03b2\u03b5\u03b9 \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03c3\u03c4\u03b1 \u03c0\u03c1\u03ce\u03c4\u03b1 \u03c0\u03ad\u03bd\u03c4\u03b5 \u03b4\u03b5\u03c5\u03c4\u03b5\u03c1\u03cc\u03bb\u03b5\u03c0\u03c4\u03b1, \u03c0\u03bf\u03b9\u03b1 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b1 \u03c7\u03c4\u03af\u03b6\u03b5\u03b9 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03c4\u03c1\u03b9\u03b2\u03ae \u03c4\u03bf\u03bd \u03b1\u03c0\u03bf\u03bc\u03b1\u03ba\u03c1\u03cd\u03bd\u03b5\u03b9. \u0397 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5 Cappellini, \u03cc\u03c0\u03c9\u03c2 \u03b1\u03bd\u03b1\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae \u03c4\u03bf\u03c5, \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03b1 \u03b4\u03c5\u03bd\u03b1\u03c4\u03ac brands \u03b4\u03b5\u03bd \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03b1\u03c0\u03bb\u03ce\u03c2 design trends. \u03a4\u03b1 \u03c6\u03b9\u03bb\u03c4\u03c1\u03ac\u03c1\u03bf\u03c5\u03bd, \u03c4\u03b1 \u03b5\u03c1\u03bc\u03b7\u03bd\u03b5\u03cd\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03b4\u03b9\u03ba\u03ac \u03c4\u03bf\u03c5\u03c2.<\/p>\n<p>\u03a4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7. \u0397 McKinsey, \u03c3\u03c4\u03b7 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 \u03c4\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc impact \u03c4\u03bf\u03c5 design, \u03b1\u03bd\u03ad\u03bb\u03c5\u03c3\u03b5 300 \u03b5\u03b9\u03c3\u03b7\u03b3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03c3\u03b5 \u03bf\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1 \u03c0\u03ad\u03bd\u03c4\u03b5 \u03b5\u03c4\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c0\u03af\u03c3\u03c4\u03c9\u03c3\u03b5 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03bc\u03b5 \u03ba\u03bf\u03c1\u03c5\u03c6\u03b1\u03af\u03b5\u03c2 \u03b5\u03c0\u03b9\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf McKinsey Design Index \u03be\u03b5\u03c0\u03ad\u03c1\u03b1\u03c3\u03b1\u03bd \u03c4\u03bf\u03bd \u03c1\u03c5\u03b8\u03bc\u03cc \u03b1\u03cd\u03be\u03b7\u03c3\u03b7\u03c2 \u03b5\u03c3\u03cc\u03b4\u03c9\u03bd \u03c4\u03bf\u03c5 \u03ba\u03bb\u03ac\u03b4\u03bf\u03c5 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03ac 32 \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03b9\u03b1\u03af\u03b5\u03c2 \u03bc\u03bf\u03bd\u03ac\u03b4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c0\u03bf\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03bc\u03b5\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03ac 56 \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03b9\u03b1\u03af\u03b5\u03c2 \u03bc\u03bf\u03bd\u03ac\u03b4\u03b5\u03c2. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1\u03bd e-commerce owner, \u03c4\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b1\u03c6\u03ad\u03c2: \u03c4\u03bf Design \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 metrics, \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2, \u03b1\u03bb\u03bb\u03ac \u03bc\u03bf\u03c7\u03bb\u03cc\u03c2 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2.<\/p>\n<section class=\"td-chart\" aria-label=\"\u0395\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03a5\u03c0\u03b5\u03c1\u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u0395\u03c4\u03b1\u03b9\u03c1\u03b5\u03b9\u03ce\u03bd \u03bc\u03b5 \u0399\u03c3\u03c7\u03c5\u03c1\u03cc Design\">\n<div class=\"td-chart-head\">\n<h3>\u0395\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03a5\u03c0\u03b5\u03c1\u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u0395\u03c4\u03b1\u03b9\u03c1\u03b5\u03b9\u03ce\u03bd \u03bc\u03b5 \u0399\u03c3\u03c7\u03c5\u03c1\u03cc Design<\/h3>\n<p>\u03a0\u03b7\u03b3\u03ae: McKinsey, The Business Value of Design, 2018<\/p>\n<\/div>\n<div class=\"td-chart-body\">\n<div class=\"td-chart-row\">\n<div class=\"td-chart-label\">\u0391\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c0\u03c1\u03bf\u03c2 \u03bc\u03b5\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2<\/div>\n<div class=\"td-chart-track\"><span style=\"display:block;height:100%;min-width:6px;width:100%;background:#FCA311\"><\/span><\/div>\n<div class=\"td-chart-value\">56\u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03b9\u03b1\u03af\u03b5\u03c2 \u03bc\u03bf\u03bd\u03ac\u03b4\u03b5\u03c2<\/div>\n<\/div>\n<div class=\"td-chart-row\">\n<div class=\"td-chart-label\">\u0391\u03cd\u03be\u03b7\u03c3\u03b7 \u03b5\u03c3\u03cc\u03b4\u03c9\u03bd<\/div>\n<div class=\"td-chart-track\"><span style=\"display:block;height:100%;min-width:6px;width:57.14%;background:#030633\"><\/span><\/div>\n<div class=\"td-chart-value\">32\u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03b9\u03b1\u03af\u03b5\u03c2 \u03bc\u03bf\u03bd\u03ac\u03b4\u03b5\u03c2<\/div>\n<\/div>\n<\/div>\n<\/section>\n<p>\u03a4\u03bf \u03c0\u03b9\u03bf \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf Design \u03b1\u03c0\u03bf\u03ba\u03c4\u03ac \u03b1\u03be\u03af\u03b1 \u03cc\u03c4\u03b1\u03bd \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2. \u0388\u03bd\u03b1 premium brand \u03b4\u03b5\u03bd \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03b5\u03b9 minimal \u03b3\u03c1\u03b1\u03c6\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u00ab\u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03bc\u03bf\u03c1\u03c6\u03b7\u00bb, \u03b1\u03bb\u03bb\u03ac \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b8\u03ad\u03bb\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03b9\u03bb\u03b7\u03c0\u03c4\u03ae \u03b1\u03be\u03af\u03b1, \u03bd\u03b1 \u03b1\u03c6\u03ae\u03c3\u03b5\u03b9 \u03c7\u03ce\u03c1\u03bf \u03c3\u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd, \u03bd\u03b1 \u03bc\u03b5\u03b9\u03ce\u03c3\u03b5\u03b9 \u03c4\u03bf\u03bd \u03b8\u03cc\u03c1\u03c5\u03b2\u03bf \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03ce\u03c3\u03b5\u03b9 \u03ad\u03bc\u03c6\u03b1\u03c3\u03b7 \u03c3\u03c4\u03b1 \u03c5\u03bb\u03b9\u03ba\u03ac, \u03c3\u03c4\u03b9\u03c2 \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03ad\u03c1\u03b5\u03b9\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1. \u0388\u03bd\u03b1 marketplace \u03b4\u03b5\u03bd \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03b5\u03b9 \u03c3\u03b5 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03c0\u03bb\u03bf\u03ae\u03b3\u03b7\u03c3\u03b7 \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03ac\u03c3\u03b7, \u03b1\u03bb\u03bb\u03ac \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b7 \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1 \u03b5\u03cd\u03c1\u03b5\u03c3\u03b7\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b1 \u03c4\u03b7\u03bd \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2. \u0388\u03bd\u03b1 brand \u03bc\u03b5 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ac \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 e-shop \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 omnichannel experience, \u03ce\u03c3\u03c4\u03b5 \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03b1\u03bd\u03c4\u03bf\u03cd: \u03c3\u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1, \u03c3\u03c4\u03bf Instagram, \u03c3\u03c4\u03bf email, \u03c3\u03c4\u03b7 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1, \u03c3\u03c4\u03bf checkout \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7 \u03bc\u03b5\u03c4\u03ac \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac.<\/p>\n<h2 id=\"ta-dedomena-piso-apo-tin-aisthitiki-performance-checkout-empistosyni\">\u03a4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c0\u03af\u03c3\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae: performance, checkout, \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7<\/h2>\n<p>\u0397 \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae \u03c7\u03c9\u03c1\u03af\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03b4\u03cd\u03bd\u03b1\u03bc\u03b7. \u0388\u03bd\u03b1 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc visual merchandising, \u03b5\u03bd\u03c4\u03c5\u03c0\u03c9\u03c3\u03b9\u03b1\u03ba\u03ad\u03c2 \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c5\u03c8\u03b7\u03bb\u03ae\u03c2 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 copywriting, \u03b1\u03bb\u03bb\u03ac \u03b1\u03bd \u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03b1\u03c1\u03b3\u03b5\u03af \u03bd\u03b1 \u03c6\u03bf\u03c1\u03c4\u03ce\u03c3\u03b5\u03b9, \u03b1\u03bd \u03c4\u03bf \u03c6\u03af\u03bb\u03c4\u03c1\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03bc\u03c0\u03b5\u03c1\u03b4\u03b5\u03cd\u03b5\u03b9, \u03b1\u03bd \u03c4\u03bf \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03b9 \u03b1\u03c0\u03c1\u03cc\u03c3\u03bc\u03b5\u03bd\u03b1 \u03ba\u03cc\u03c3\u03c4\u03b7 \u03ae \u03b1\u03bd \u03b7 mobile \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03ba\u03bf\u03c5\u03c1\u03ac\u03b6\u03b5\u03b9, \u03b7 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c4\u03bf\u03c5 brand \u03c5\u03c0\u03bf\u03bd\u03bf\u03bc\u03b5\u03cd\u03b5\u03c4\u03b1\u03b9. \u0391\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b3\u03b9\u03b1 brands \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03bf\u03c5\u03bd \u03bd\u03b1 \u03ba\u03b9\u03bd\u03b7\u03b8\u03bf\u03cd\u03bd \u03c3\u03b5 premium \u03ae luxury branding \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd, \u03cc\u03c0\u03bf\u03c5 \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03b9 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1, \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03af\u03c3\u03b8\u03b7\u03c3\u03b7 \u03b5\u03bb\u03ad\u03b3\u03c7\u03bf\u03c5. \u0397 Google \u03ad\u03c7\u03b5\u03b9 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03c3\u03b5\u03b9 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c6\u03cc\u03c1\u03c4\u03c9\u03c3\u03b7\u03c2: \u03ba\u03b1\u03b8\u03ce\u03c2 \u03bf \u03c7\u03c1\u03cc\u03bd\u03bf\u03c2 \u03c6\u03cc\u03c1\u03c4\u03c9\u03c3\u03b7\u03c2 \u03bc\u03b9\u03b1\u03c2 mobile \u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2 \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc 1 \u03c3\u03b5 3 \u03b4\u03b5\u03c5\u03c4\u03b5\u03c1\u03cc\u03bb\u03b5\u03c0\u03c4\u03b1, \u03b7 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 bounce \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03c4\u03ac 32%, \u03b5\u03bd\u03ce \u03b1\u03c0\u03cc 1 \u03c3\u03b5 5 \u03b4\u03b5\u03c5\u03c4\u03b5\u03c1\u03cc\u03bb\u03b5\u03c0\u03c4\u03b1 \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03c4\u03ac 90%.<\/p>\n<section class=\"td-chart\" aria-label=\"\u0391\u03cd\u03be\u03b7\u03c3\u03b7 \u03a0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 Bounce \u03b1\u03bd\u03ac \u03a7\u03c1\u03cc\u03bd\u03bf \u03a6\u03cc\u03c1\u03c4\u03c9\u03c3\u03b7\u03c2\">\n<div class=\"td-chart-head\">\n<h3>\u0391\u03cd\u03be\u03b7\u03c3\u03b7 \u03a0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 Bounce \u03b1\u03bd\u03ac \u03a7\u03c1\u03cc\u03bd\u03bf \u03a6\u03cc\u03c1\u03c4\u03c9\u03c3\u03b7\u03c2<\/h3>\n<p>\u03a0\u03b7\u03b3\u03ae: Think with Google\/SOASTA Research, 2017<\/p>\n<\/div>\n<div class=\"td-chart-body\">\n<div class=\"td-chart-row\">\n<div class=\"td-chart-label\">1 \u03b4\u03b5\u03c5\u03c4.<\/div>\n<div class=\"td-chart-track\"><span style=\"display:block;height:100%;min-width:6px;width:4%;background:#030633\"><\/span><\/div>\n<div class=\"td-chart-value\">0%<\/div>\n<\/div>\n<div class=\"td-chart-row\">\n<div class=\"td-chart-label\">3 \u03b4\u03b5\u03c5\u03c4.<\/div>\n<div class=\"td-chart-track\"><span style=\"display:block;height:100%;min-width:6px;width:26.02%;background:#FCA311\"><\/span><\/div>\n<div class=\"td-chart-value\">32%<\/div>\n<\/div>\n<div class=\"td-chart-row\">\n<div class=\"td-chart-label\">5 \u03b4\u03b5\u03c5\u03c4.<\/div>\n<div class=\"td-chart-track\"><span style=\"display:block;height:100%;min-width:6px;width:73.17%;background:#E5E5E5\"><\/span><\/div>\n<div class=\"td-chart-value\">90%<\/div>\n<\/div>\n<div class=\"td-chart-row\">\n<div class=\"td-chart-label\">6 \u03b4\u03b5\u03c5\u03c4.<\/div>\n<div class=\"td-chart-track\"><span style=\"display:block;height:100%;min-width:6px;width:86.18%;background:#030633\"><\/span><\/div>\n<div class=\"td-chart-value\">106%<\/div>\n<\/div>\n<div class=\"td-chart-row\">\n<div class=\"td-chart-label\">10 \u03b4\u03b5\u03c5\u03c4.<\/div>\n<div class=\"td-chart-track\"><span style=\"display:block;height:100%;min-width:6px;width:100%;background:#FCA311\"><\/span><\/div>\n<div class=\"td-chart-value\">123%<\/div>\n<\/div>\n<\/div>\n<\/section>\n<p>\u0397 \u03af\u03b4\u03b9\u03b1 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf checkout. \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03bf Baymard Institute, \u03bf \u03bc\u03ad\u03c3\u03bf\u03c2 \u03cc\u03c1\u03bf\u03c2 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2 \u03ba\u03b1\u03bb\u03b1\u03b8\u03b9\u03bf\u03cd \u03c3\u03c4\u03bf e-commerce \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c2, \u03ba\u03bf\u03bd\u03c4\u03ac \u03c3\u03c4\u03bf 70%. \u039f\u03b9 \u03bb\u03cc\u03b3\u03bf\u03b9 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03c5\u03c3\u03c4\u03b7\u03c1\u03b9\u03ce\u03b4\u03b5\u03b9\u03c2: \u03b1\u03c0\u03c1\u03cc\u03c3\u03bc\u03b5\u03bd\u03b1 \u03ba\u03cc\u03c3\u03c4\u03b7, \u03c5\u03c0\u03bf\u03c7\u03c1\u03b5\u03c9\u03c4\u03b9\u03ba\u03ae \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd, \u03ad\u03bb\u03bb\u03b5\u03b9\u03c8\u03b7 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2, \u03b1\u03c1\u03b3\u03ae \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03af\u03c0\u03bb\u03bf\u03ba\u03bf checkout. \u0395\u03b4\u03ce \u03c4\u03bf user experience \u03c3\u03c5\u03bd\u03b1\u03bd\u03c4\u03ac \u03c4\u03bf brand. \u038c\u03c4\u03b1\u03bd \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ad\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae\u03c2, \u03b1\u03c3\u03c6\u03b1\u03bb\u03b5\u03af\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c5\u03c2 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae\u03c2, \u03c3\u03b1\u03c6\u03ae \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ae \u03c1\u03bf\u03ae \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2, \u03b4\u03b5\u03bd \u03b1\u03b9\u03c3\u03b8\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03cc\u03c4\u03b9 \u03b7 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03cd\u03c7\u03c1\u03b7\u03c3\u03c4\u03b7. \u0391\u03b9\u03c3\u03b8\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae.<\/p>\n<section class=\"td-chart\" aria-label=\"\u039a\u03cd\u03c1\u03b9\u03bf\u03b9 \u039b\u03cc\u03b3\u03bf\u03b9 \u0395\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2 \u039a\u03b1\u03bb\u03b1\u03b8\u03b9\u03bf\u03cd\">\n<div class=\"td-chart-head\">\n<h3>\u039a\u03cd\u03c1\u03b9\u03bf\u03b9 \u039b\u03cc\u03b3\u03bf\u03b9 \u0395\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2 \u039a\u03b1\u03bb\u03b1\u03b8\u03b9\u03bf\u03cd<\/h3>\n<p>\u03a0\u03b7\u03b3\u03ae: Baymard Institute, Checkout Usability Research<\/p>\n<\/div>\n<div class=\"td-chart-body\">\n<div class=\"td-chart-row\">\n<div class=\"td-chart-label\">\u03a5\u03c8\u03b7\u03bb\u03ac \u03b5\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd \u03ba\u03cc\u03c3\u03c4\u03b7<\/div>\n<div class=\"td-chart-track\"><span style=\"display:block;height:100%;min-width:6px;width:100%;background:#FCA311\"><\/span><\/div>\n<div class=\"td-chart-value\">48%<\/div>\n<\/div>\n<div class=\"td-chart-row\">\n<div class=\"td-chart-label\">\u03a5\u03c0\u03bf\u03c7\u03c1\u03b5\u03c9\u03c4\u03b9\u03ba\u03ae \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd<\/div>\n<div class=\"td-chart-track\"><span style=\"display:block;height:100%;min-width:6px;width:54.17%;background:#030633\"><\/span><\/div>\n<div class=\"td-chart-value\">26%<\/div>\n<\/div>\n<div class=\"td-chart-row\">\n<div class=\"td-chart-label\">\u0388\u03bb\u03bb\u03b5\u03b9\u03c8\u03b7 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03c1\u03c4\u03b1<\/div>\n<div class=\"td-chart-track\"><span style=\"display:block;height:100%;min-width:6px;width:52.08%;background:#555555\"><\/span><\/div>\n<div class=\"td-chart-value\">25%<\/div>\n<\/div>\n<div class=\"td-chart-row\">\n<div class=\"td-chart-label\">\u0391\u03c1\u03b3\u03ae \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7<\/div>\n<div class=\"td-chart-track\"><span style=\"display:block;height:100%;min-width:6px;width:47.92%;background:#FED7AA\"><\/span><\/div>\n<div class=\"td-chart-value\">23%<\/div>\n<\/div>\n<div class=\"td-chart-row\">\n<div class=\"td-chart-label\">\u03a0\u03bf\u03bb\u03cd\u03c0\u03bb\u03bf\u03ba\u03bf checkout<\/div>\n<div class=\"td-chart-track\"><span style=\"display:block;height:100%;min-width:6px;width:45.83%;background:#E5E5E5\"><\/span><\/div>\n<div class=\"td-chart-value\">22%<\/div>\n<\/div>\n<\/div>\n<\/section>\n<p>\u0391\u03bd \u03c4\u03bf \u03b4\u03bf\u03cd\u03bc\u03b5 \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03c6\u03b9\u03bb\u03bf\u03c3\u03bf\u03c6\u03af\u03b1 \u03b5\u03bd\u03cc\u03c2 design leader \u03cc\u03c0\u03c9\u03c2 \u03bf Giulio Cappellini, \u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b1\u03c0\u03bb\u03ae \u03ba\u03b1\u03c4\u03b1\u03c7\u03ce\u03c1\u03b9\u03c3\u03b7. \u0395\u03af\u03bd\u03b1\u03b9 \u03c3\u03ba\u03b7\u03bd\u03ae. \u03a4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03cc \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf, \u03c1\u03c5\u03b8\u03bc\u03cc, \u03b1\u03bd\u03b1\u03c0\u03bd\u03bf\u03ad\u03c2, \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03ad\u03c1\u03b5\u03b9\u03b5\u03c2, \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03c3\u03b5\u03b9\u03c2, \u03b1\u03af\u03c3\u03b8\u03b7\u03c3\u03b7 \u03c5\u03bb\u03b9\u03ba\u03bf\u03cd, \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b1 benefits \u03ba\u03b1\u03b9 \u03bb\u03cc\u03b3\u03bf\u03c5\u03c2 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2. \u03a3\u03c4\u03bf interior design, \u03ad\u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03bf \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03b1\u03be\u03af\u03b1 \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03bc\u03b5 \u03c4\u03bf \u03c0\u03ce\u03c2 \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c4\u03b5\u03af\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf\u03bd \u03c7\u03ce\u03c1\u03bf. \u03a3\u03c4\u03bf ecommerce design, \u03ad\u03bd\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03b1\u03be\u03af\u03b1 \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03bc\u03b5 \u03c4\u03bf \u03c0\u03ce\u03c2 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1: \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b5\u03c2, zoom, video, \u03b4\u03b9\u03b1\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2, \u03bf\u03b4\u03b7\u03b3\u03af\u03b5\u03c2 \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2, \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2, \u03c0\u03c1\u03bf\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03bf\u03cd, availability, \u03c7\u03c1\u03cc\u03bd\u03bf\u03b9 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03b9\u03ba\u03c1\u03bf\u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03b1 \u03c0\u03bf\u03c5 \u03bc\u03b5\u03b9\u03ce\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03b2\u03b5\u03b2\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1.<\/p>\n<h2 id=\"step-by-step-odigos-efarmogis-gia-e-commerce-owners\">Step-by-Step \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae\u03c2 \u03b3\u03b9\u03b1 e-commerce owners<\/h2>\n<p>\u0393\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03b1\u03c0\u03bf\u03cd\u03bd \u03c4\u03b1 \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9 \u03c3\u03b5 \u03c0\u03c1\u03ac\u03be\u03b7, \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae \u03bc\u03b5 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2. \u039f \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03b5\u03af \u03b1\u03c0\u03cc \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b5\u03c2 e-shop, marketing managers \u03ba\u03b1\u03b9 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd redesign, \u03bd\u03ad\u03bf brand identity \u03ae \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 conversion rate. \u0394\u03b5\u03bd \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03bd\u03b1 \u03b1\u03bb\u03bb\u03ac\u03be\u03b5\u03c4\u03b5 \u03c4\u03b1 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03bc\u03ad\u03c1\u03b1. \u0391\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf Design \u03c9\u03c2 \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03c9\u03c2 \u03bc\u03b5\u03bc\u03bf\u03bd\u03c9\u03bc\u03ad\u03bd\u03bf project.<\/p>\n<ol>\n<li>\n<p><strong>\u0392\u03ae\u03bc\u03b1 1: \u039f\u03c1\u03af\u03c3\u03c4\u03b5 \u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b8\u03ad\u03c3\u03b7 \u03c4\u03bf\u03c5 brand.<\/strong> \u03a0\u03c1\u03b9\u03bd \u03b1\u03bb\u03bb\u03ac\u03be\u03b5\u03c4\u03b5 homepage, \u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03b1 \u03ae \u03b3\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03bf\u03c3\u03b5\u03b9\u03c1\u03ad\u03c2, \u03b3\u03c1\u03ac\u03c8\u03c4\u03b5 \u03c3\u03b5 \u03bc\u03af\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b3\u03c1\u03b1\u03c6\u03bf \u03c4\u03b9 \u03b8\u03ad\u03bb\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03c4\u03bf brand \u03c3\u03b1\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac. \u0395\u03af\u03c3\u03c4\u03b5 \u03b7 \u03c0\u03b9\u03bf \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03bb\u03cd\u03c3\u03b7, \u03b7 \u03c0\u03b9\u03bf premium, \u03b7 \u03c0\u03b9\u03bf \u03b5\u03be\u03b5\u03b9\u03b4\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03b7, \u03b7 \u03c0\u03b9\u03bf \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7 \u03ae \u03b7 \u03c0\u03b9\u03bf \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03ae; \u0391\u03c5\u03c4\u03ae \u03b7 \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7 \u03b8\u03b1 \u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03c3\u03b5\u03b9 \u03c4\u03b7 \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1, \u03c4\u03bf tone of voice, \u03c4\u03b7 \u03b4\u03bf\u03bc\u03ae \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03b9\u03ce\u03bd, \u03c4\u03b1 \u03c6\u03af\u03bb\u03c4\u03c1\u03b1, \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c9\u03b8\u03b7\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf customer experience.<\/p>\n<\/li>\n<li>\n<p><strong>\u0392\u03ae\u03bc\u03b1 2: \u03a7\u03b1\u03c1\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c4\u03bf\u03c5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7.<\/strong> \u039a\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c8\u03c4\u03b5 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b5\u03c0\u03af\u03c3\u03ba\u03b5\u03c8\u03b7 \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b1\u03bd\u03b1\u03b3\u03bf\u03c1\u03ac. \u03a0\u03bf\u03cd \u03ad\u03c1\u03c7\u03b5\u03c4\u03b1\u03b9 \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03b1\u03c0\u03cc Google, social media, newsletter \u03ae paid ads; \u03a0\u03bf\u03b9\u03b1 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03c0\u03c1\u03ce\u03c4\u03b7; \u03a0\u03cc\u03c3\u03b1 clicks \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c6\u03c4\u03ac\u03c3\u03b5\u03b9 \u03c3\u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd; \u03a0\u03cc\u03c4\u03b5 \u03b6\u03b7\u03c4\u03ac\u03c4\u03b5 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1; \u03a0\u03cc\u03c4\u03b5 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b5 \u03ad\u03be\u03bf\u03b4\u03b1 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae\u03c2; \u0391\u03c5\u03c4\u03ae \u03b7 \u03c7\u03b1\u03c1\u03c4\u03bf\u03b3\u03c1\u03ac\u03c6\u03b7\u03c3\u03b7 \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03c4\u03c1\u03b9\u03b2\u03ae\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03c6\u03b1\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b1\u03bd \u03ba\u03bf\u03b9\u03c4\u03ac\u03c4\u03b5 \u03bc\u03cc\u03bd\u03bf \u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03b9\u03ba\u03ae \u03c3\u03b5\u03bb\u03af\u03b4\u03b1.<\/p>\n<\/li>\n<li>\n<p><strong>\u0392\u03ae\u03bc\u03b1 3: \u0391\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03c3\u03c4\u03b5 \u03c4\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03c9\u03c2 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03cc \u03b5\u03c0\u03b9\u03bc\u03b5\u03bb\u03b7\u03c4\u03ae.<\/strong> \u0397 \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 Cappellini \u03b8\u03c5\u03bc\u03af\u03b6\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03bc\u03ad\u03bb\u03b5\u03b9\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b1\u03be\u03af\u03b1. \u03a3\u03b5 \u03ad\u03bd\u03b1 e-shop, \u03b1\u03c5\u03c4\u03cc \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03be\u03b7\u03b3\u03b5\u03af \u03b3\u03b9\u03b1\u03c4\u03af \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03b1\u03be\u03af\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7. \u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ad\u03c2 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b5\u03c2, \u03ba\u03bf\u03bd\u03c4\u03b9\u03bd\u03ac \u03c0\u03bb\u03ac\u03bd\u03b1, \u03bf\u03b4\u03b7\u03b3\u03bf\u03cd\u03c2 \u03bc\u03b5\u03b3\u03b5\u03b8\u03ce\u03bd, \u03c5\u03bb\u03b9\u03ba\u03ac, \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ac \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac, \u03c0\u03c1\u03bf\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2, FAQs, \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03c3\u03b1\u03bd \u03c0\u03c1\u03bf\u03c3\u03b5\u03ba\u03c4\u03b9\u03ba\u03cc visual merchandising \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03c3\u03b1\u03bd \u03c4\u03c5\u03c7\u03b1\u03af\u03bf cross-sell.<\/p>\n<\/li>\n<li>\n<p><strong>\u0392\u03ae\u03bc\u03b1 4: \u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03c4\u03b5 \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2.<\/strong> \u0395\u03bc\u03c6\u03b1\u03bd\u03af\u03c3\u03c4\u03b5 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ce\u03bd, \u03b1\u03c3\u03c6\u03b1\u03bb\u03b5\u03af\u03c2 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03c2, \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2, \u03c7\u03c1\u03cc\u03bd\u03bf \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 reviews \u03c3\u03b5 \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03cc\u03c0\u03bf\u03c5 \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03c0\u03b1\u03af\u03c1\u03bd\u03b5\u03b9 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2. \u039c\u03b7\u03bd \u03c4\u03b1 \u03ba\u03c1\u03cd\u03b2\u03b5\u03c4\u03b5 \u03c3\u03c4\u03bf footer. \u0397 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03bf\u03c5 Design, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03b6\u03b5\u03b9 \u03c0\u03ce\u03c2 \u03b1\u03b9\u03c3\u03b8\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03c3\u03b1\u03c2.<\/p>\n<\/li>\n<li>\n<p><strong>\u0392\u03ae\u03bc\u03b1 5: \u039c\u03b5\u03c4\u03c1\u03ae\u03c3\u03c4\u03b5 \u03c0\u03c1\u03b9\u03bd \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03ac.<\/strong> \u039f\u03c1\u03af\u03c3\u03c4\u03b5 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac KPIs \u03cc\u03c0\u03c9\u03c2 conversion rate, add-to-cart rate, scroll depth, revenue per visitor, cart abandonment, checkout completion, page speed \u03ba\u03b1\u03b9 repeat purchase rate. \u0388\u03c0\u03b5\u03b9\u03c4\u03b1 \u03b4\u03bf\u03ba\u03b9\u03bc\u03ac\u03c3\u03c4\u03b5 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03bc\u03b5 A\/B testing \u03cc\u03c0\u03bf\u03c5 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03b5\u03c0\u03b1\u03c1\u03ba\u03ae\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c8\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1. \u0388\u03bd\u03b1 redesign \u03c7\u03c9\u03c1\u03af\u03c2 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03b9\u03ba\u03b1\u03c3\u03af\u03b1. \u0388\u03bd\u03b1 redesign \u03bc\u03b5 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b3\u03bd\u03ce\u03c3\u03b7.<\/p>\n<\/li>\n<\/ol>\n<h3>1. \u0391\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03bc\u03ad\u03bb\u03b5\u03b9\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c4\u03bf omnichannel experience<\/h3>\n<p>\u0397 \u03b5\u03c0\u03b9\u03bc\u03ad\u03bb\u03b5\u03b9\u03b1 \u03b4\u03b5\u03bd \u03c3\u03c4\u03b1\u03bc\u03b1\u03c4\u03ac \u03c3\u03c4\u03bf e-shop. \u0391\u03bd \u03b4\u03b9\u03b1\u03b8\u03ad\u03c4\u03b5\u03c4\u03b5 \u03c6\u03c5\u03c3\u03b9\u03ba\u03cc \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1, social commerce, B2B \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03ae marketplaces, \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1. \u03a4\u03bf omnichannel experience \u03b4\u03b5\u03bd \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03cc\u03c4\u03b9 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03c0\u03bf\u03bb\u03bb\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7\u03c2. \u03a3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03b1\u03bd\u03c4\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b5\u03bd\u03b9\u03b1\u03af\u03b1 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1, \u03bc\u03b5 \u03ba\u03bf\u03b9\u03bd\u03ae \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1, \u03ba\u03bf\u03b9\u03bd\u03ad\u03c2 \u03c5\u03c0\u03bf\u03c3\u03c7\u03ad\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03bf\u03b9\u03bd\u03cc \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7\u03c2. \u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03b1\u03bd \u03c4\u03bf Instagram \u03c3\u03b1\u03c2 \u03c0\u03c1\u03bf\u03b2\u03ac\u03bb\u03bb\u03b5\u03b9 premium lifestyle \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae, \u03b1\u03bb\u03bb\u03ac \u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b3\u03b5\u03bc\u03ac\u03c4\u03b7 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03cc \u03b8\u03cc\u03c1\u03c5\u03b2\u03bf, pop-ups \u03ba\u03b1\u03b9 \u03b1\u03c3\u03b1\u03c6\u03b5\u03af\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03ba\u03b5\u03bd\u03cc \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2. \u0391\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03b1, \u03cc\u03c4\u03b1\u03bd \u03b7 creative direction \u03c0\u03b5\u03c1\u03bd\u03ac \u03b1\u03c0\u03cc \u03c4\u03b1 social posts \u03c3\u03c4\u03b7 landing page, \u03b1\u03c0\u03cc \u03c4\u03b7 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1 \u03c3\u03c4\u03bf email \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03af\u03c9\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf customer support \u03c3\u03c4\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ce\u03bd, \u03c4\u03bf brand \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c0\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc.<\/p>\n<p>\u03a3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf, \u03c4\u03bf sustainable design \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03bd\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c9\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03cc \u03c0\u03bb\u03b5\u03bf\u03bd\u03ad\u03ba\u03c4\u03b7\u03bc\u03b1, \u03b1\u03c1\u03ba\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03b9\u03bb\u03b9\u03ba\u03c1\u03b9\u03bd\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03b9\u03c9\u03bc\u03ad\u03bd\u03bf. \u039f\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c5\u03c0\u03bf\u03c8\u03b9\u03b1\u03c3\u03bc\u03ad\u03bd\u03bf\u03b9 \u03b1\u03c0\u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 \u03c3\u03b5 \u03b3\u03b5\u03bd\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b7\u03bb\u03ce\u03c3\u03b5\u03b9\u03c2 \u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2. \u0391\u03bd \u03ad\u03bd\u03b1 e-commerce brand \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b5\u03af \u03bf\u03b9\u03ba\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ac \u03c5\u03bb\u03b9\u03ba\u03ac, \u03c5\u03c0\u03b5\u03cd\u03b8\u03c5\u03bd\u03b7 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae \u03ae \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c5\u03ac\u03c3\u03b9\u03bc\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c4\u03bf \u03ba\u03ac\u03bd\u03b5\u03b9 \u03bc\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2, \u03cc\u03c7\u03b9 \u03bc\u03b5 \u03b1\u03cc\u03c1\u03b9\u03c3\u03c4\u03b1 \u03c3\u03cd\u03bc\u03b2\u03bf\u03bb\u03b1. \u0397 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c0\u03c1\u03bf\u03ad\u03bb\u03b5\u03c5\u03c3\u03b7 \u03c5\u03bb\u03b9\u03ba\u03ce\u03bd, \u03bf\u03b4\u03b7\u03b3\u03af\u03b5\u03c2 \u03c6\u03c1\u03bf\u03bd\u03c4\u03af\u03b4\u03b1\u03c2, \u03b4\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b1 \u03b6\u03c9\u03ae\u03c2, \u03c0\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ae\u03c2 \u03ae \u03b1\u03bd\u03b1\u03ba\u03cd\u03ba\u03bb\u03c9\u03c3\u03b7\u03c2. \u0388\u03c4\u03c3\u03b9, \u03b7 \u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 marketing, \u03b1\u03bb\u03bb\u03ac \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03b1\u03be\u03af\u03b1\u03c2.<\/p>\n<h2 id=\"pos-metrate-tin-epitychia-toy-design-strategy\">\u03a0\u03ce\u03c2 \u03bc\u03b5\u03c4\u03c1\u03ac\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03c4\u03bf\u03c5 design strategy<\/h2>\n<p>\u0397 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03b5\u03bd\u03cc\u03c2 design strategy \u03b4\u03b5\u03bd \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c3\u03c4\u03bf \u03b1\u03bd \u00ab\u03b1\u03c1\u03ad\u03c3\u03b5\u03b9\u00bb \u03b7 \u03bd\u03ad\u03b1 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1. \u03a6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03b1\u03bd \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03b2\u03b5\u03b2\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7, \u03b5\u03c0\u03b9\u03c4\u03b1\u03c7\u03cd\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7. \u0393\u03b9\u03b1 \u03b1\u03c5\u03c4\u03cc, \u03bf\u03b9 e-commerce owners \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03ad\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf Design \u03bc\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 dashboards. \u03a3\u03b5 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03b1\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7\u03c2 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd, \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03c4\u03b5 \u03c4\u03bf click-through rate \u03c3\u03b5 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2, \u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd landing pages \u03ba\u03b1\u03b9 \u03c4\u03bf bounce rate \u03b1\u03bd\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9. \u03a3\u03b5 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03c0\u03bb\u03bf\u03ae\u03b3\u03b7\u03c3\u03b7\u03c2, \u03b5\u03be\u03b5\u03c4\u03ac\u03c3\u03c4\u03b5 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c7\u03c9\u03c1\u03af\u03c2 \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1, \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c6\u03af\u03bb\u03c4\u03c1\u03c9\u03bd, clicks \u03c3\u03b5 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b2\u03ac\u03b8\u03bf\u03c2 \u03c0\u03b5\u03c1\u03b9\u03ae\u03b3\u03b7\u03c3\u03b7\u03c2. \u03a3\u03b5 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2, \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03c4\u03b5 add-to-cart rate, \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03bc\u03b5 \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b5\u03c2, clicks \u03c3\u03b5 \u03bf\u03b4\u03b7\u03b3\u03bf\u03cd\u03c2 \u03bc\u03b5\u03b3\u03b5\u03b8\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03c0\u03bf\u03c5 \u03c6\u03c4\u03ac\u03bd\u03bf\u03c5\u03bd \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c4\u03b9\u03c2 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2. \u03a3\u03b5 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf checkout, \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03c4\u03b5 \u03c0\u03bf\u03cd \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03bb\u03b5\u03af\u03c0\u03bf\u03c5\u03bd \u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03c0\u03b5\u03b4\u03af\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03ba\u03b1\u03b8\u03c5\u03c3\u03c4\u03ad\u03c1\u03b7\u03c3\u03b7.<\/p>\n<p>\u03a4\u03bf \u03c4\u03b5\u03bb\u03b9\u03ba\u03cc \u03bc\u03ac\u03b8\u03b7\u03bc\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd Giulio Cappellini \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03b5\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03b1\u03be\u03af\u03b1 \u03c7\u03c4\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2. \u0395\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c4\u03b9 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03c4\u03b5 \u03ba\u03b1\u03b9 \u03c4\u03b9 \u03b1\u03c6\u03b1\u03b9\u03c1\u03b5\u03af\u03c4\u03b5. \u0395\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c0\u03bf\u03b9\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c0\u03c1\u03bf\u03b2\u03ac\u03bb\u03bb\u03b5\u03c4\u03b5 \u03bc\u03b1\u03b6\u03af. \u0395\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c0\u03ce\u03c2 \u03bc\u03b9\u03bb\u03ac\u03c4\u03b5 \u03c3\u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7, \u03c0\u03ce\u03c2 \u03c4\u03bf\u03c5 \u03b5\u03be\u03b7\u03b3\u03b5\u03af\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1, \u03c0\u03ce\u03c2 \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03c4\u03b5 \u03c4\u03bf \u03c1\u03af\u03c3\u03ba\u03bf \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af\u03c4\u03b5 \u03bc\u03b9\u03b1 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03be\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03b8\u03c5\u03bc\u03ac\u03c4\u03b1\u03b9. \u03a4\u03bf Design \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03bf \u03c3\u03c4\u03c1\u03ce\u03bc\u03b1 \u03c0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae. \u0395\u03af\u03bd\u03b1\u03b9 \u03bf \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03bf\u03c0\u03bf\u03af\u03bf \u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bf\u03c1\u03b1\u03c4\u03ae, \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b7\u03c4\u03ae \u03ba\u03b1\u03b9 \u03c4\u03b5\u03bb\u03b9\u03ba\u03ac \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7. \u0393\u03b9\u03b1 \u03c4\u03b7\u03bd TWO DOTS \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03c0\u03c4\u03c5\u03c7\u03b8\u03b5\u03af \u03c3\u03bf\u03b2\u03b1\u03c1\u03ac \u03c3\u03c4\u03bf e-commerce, \u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b5\u03c1\u03ce\u03c4\u03b7\u03c3\u03b7 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u00ab\u03c0\u03ce\u03c2 \u03b8\u03b1 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf site \u03c0\u03b9\u03bf \u03cc\u03bc\u03bf\u03c1\u03c6\u03bf;\u00bb. \u0397 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b5\u03c1\u03ce\u03c4\u03b7\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9: \u00ab\u03c0\u03ce\u03c2 \u03b8\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03c3\u03bf\u03c5\u03bc\u03b5 \u03bc\u03b9\u03b1 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c0\u03bf\u03c5 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03bd\u03b1 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03b5\u03c4\u03b1\u03b9, \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03ad\u03c6\u03b5\u03b9;\u00bb<\/p>\n<p>\u03a0\u03b7\u03b3\u03ad\u03c2: <a href=\"https:\/\/www.designweek.co.uk\/design-leader-giulio-cappellini\/\" target=\"_blank\" rel=\"noopener\">Design Week &#8211; Design leader: Giulio Cappellini<\/a>, <a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-business-value-of-design\" target=\"_blank\" rel=\"noopener\">McKinsey &#8211; The business value of design<\/a>, <a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/app-and-mobile\/mobile-page-speed-new-industry-benchmarks\/\" target=\"_blank\" rel=\"noopener\">Think with Google &#8211; Mobile page speed benchmarks<\/a>, <a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noopener\">Baymard Institute &#8211; Cart abandonment rate statistics<\/a>, <a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate#reasons-for-abandonments\" target=\"_blank\" rel=\"noopener\">Baymard Institute &#8211; Reasons for cart abandonment<\/a><\/p>\n<section class=\"td-service-cta\" aria-label=\"\u03a0\u03c1\u03bf\u03c4\u03b5\u03b9\u03bd\u03cc\u03bc\u03b5\u03bd\u03b7 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1 TWO DOTS\">\n<div class=\"td-service-cta-content\">\n<h2>\u0398\u03ad\u03bb\u03b5\u03c4\u03b5 \u03ad\u03bd\u03b1 e-shop \u03c0\u03bf\u03c5 \u03b5\u03bc\u03c0\u03bd\u03ad\u03b5\u03b9 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7;<\/h2>\n<p>\u0397 TWO DOTS \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03c5\u03bb\u03bf\u03c0\u03bf\u03b9\u03b5\u03af e-shop \u03bc\u03b5 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7, \u03c3\u03c9\u03c3\u03c4\u03ae \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b7 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, SEO \u03b2\u03ac\u03c3\u03b7 \u03ba\u03b1\u03b9 checkout \u03c0\u03bf\u03c5 \u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2.<\/p>\n<p><a class=\"td-service-cta-button\" href=\"https:\/\/twodots.gr\/kataskevi-eshop\/\">\u0394\u03b5\u03af\u03c4\u03b5 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03ae e-shop<\/a><\/div>\n<\/section>\n<h2 id=\"faq\" class=\"td-faq-heading\">\u03a3\u03c5\u03c7\u03bd\u03ad\u03c2 \u0395\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2<\/h2>\n<div class=\"td-faq\">\n<details id=\"faq-1\" class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03c1\u03cc\u03bb\u03bf\u03c2 \u03c4\u03bf\u03c5 Design \u03c3\u03c4\u03bf e-commerce \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03bf\u03bd Giulio Cappellini;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u03a4\u03bf Design \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf positioning, \u03c4\u03bf perceived value \u03ba\u03b1\u03b9 \u03c4\u03bf conversion rate. \u0395\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae \u03bc\u03b5 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2, \u03cc\u03c0\u03c9\u03c2 \u03b7 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03b7 \u03bc\u03b1\u03ba\u03c1\u03bf\u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03c0\u03b9\u03c3\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7.<\/p>\n<\/div>\n<\/details>\n<details id=\"faq-2\" class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u0393\u03b9\u03b1\u03c4\u03af \u03b7 \u03b5\u03c0\u03b9\u03bc\u03ad\u03bb\u03b5\u03b9\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03c3\u03c4\u03bf e-commerce;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u0397 \u03b5\u03c0\u03b9\u03bc\u03ad\u03bb\u03b5\u03b9\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b1\u03be\u03af\u03b1, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03b5\u03be\u03b7\u03b3\u03b5\u03af \u03b3\u03b9\u03b1\u03c4\u03af \u03ad\u03bd\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03b1\u03be\u03af\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7. \u03a0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ad\u03c2 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b5\u03c2, \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03ad\u03c1\u03b5\u03b9\u03b5\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c0\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2.<\/p>\n<\/div>\n<\/details>\n<details id=\"faq-3\" class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03c4\u03bf Design \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf omnichannel experience;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u03a4\u03bf Design \u03b5\u03be\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03b6\u03b5\u03b9 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03c3\u03b5 \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7\u03c2, \u03b1\u03c0\u03cc \u03c4\u03bf \u03c6\u03c5\u03c3\u03b9\u03ba\u03cc \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03ad\u03c9\u03c2 \u03c4\u03bf e-shop \u03ba\u03b1\u03b9 \u03c4\u03b1 social media. \u0388\u03bd\u03b1 \u03b5\u03bd\u03b9\u03b1\u03af\u03bf brand experience \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7.<\/p>\n<\/div>\n<\/details>\n<details id=\"faq-4\" class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03ad\u03c7\u03b5\u03b9 \u03ad\u03bd\u03b1 e-commerce site \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u03a3\u03b1\u03c6\u03ae\u03c2 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ce\u03bd, \u03b1\u03c3\u03c6\u03b1\u03bb\u03b5\u03af\u03c2 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b1\u03bd\u03b5\u03af\u03c2 \u03c7\u03c1\u03cc\u03bd\u03bf\u03b9 \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1. \u0395\u03c0\u03af\u03c3\u03b7\u03c2, \u03b7 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b7 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ce\u03bd \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03b7 \u03b5\u03cd\u03ba\u03bf\u03bb\u03b7 \u03c0\u03bb\u03bf\u03ae\u03b3\u03b7\u03c3\u03b7 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03af\u03c3\u03b8\u03b7\u03c3\u03b7 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd.<\/p>\n<\/div>\n<\/details>\n<details id=\"faq-5\" class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5 performance \u03c3\u03c4\u03bf e-commerce design;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u0397 \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1 \u03c6\u03cc\u03c1\u03c4\u03c9\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b7 \u03b1\u03c0\u03c1\u03cc\u03c3\u03ba\u03bf\u03c0\u03c4\u03b7 \u03c0\u03bb\u03bf\u03ae\u03b3\u03b7\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7. \u0391\u03c1\u03b3\u03ad\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03ae \u03c0\u03b5\u03c1\u03af\u03c0\u03bb\u03bf\u03ba\u03b1 checkouts \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf bounce rate \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c5\u03c0\u03bf\u03bd\u03bf\u03bc\u03b5\u03cd\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c4\u03bf\u03c5 brand.<\/p>\n<\/div>\n<\/details>\n<details id=\"faq-6\" class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03c4\u03bf Design \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03b1\u03c0\u03b5\u03af \u03c3\u03b5 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc asset \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 e-commerce brand;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u03a4\u03bf Design \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 metrics \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2, \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c9\u03c2 \u03bc\u03bf\u03c7\u03bb\u03cc\u03c2 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2. \u0395\u03c0\u03b9\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03bc\u03b5\u03af\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03b2\u03b5\u03b2\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2.<\/p>\n<\/div>\n<\/details>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Design lessons from Giulio Cappellini for e-commerce brands that want trust, identity and higher sales.<\/p>","protected":false},"author":1,"featured_media":74611,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[196],"tags":[3596,6793,3556,3546,3950],"class_list":["post-72338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ilektroniko-eborio","tag-branding","tag-design","tag-digital-strategy","tag-e-commerce-2","tag-user-experience"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/72338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/comments?post=72338"}],"version-history":[{"count":0,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/72338\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media\/74611"}],"wp:attachment":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media?parent=72338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/categories?post=72338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/tags?post=72338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}