{"id":72359,"date":"2026-05-25T16:43:32","date_gmt":"2026-05-25T13:43:32","guid":{"rendered":"https:\/\/twodots.gr\/?p=72359"},"modified":"2026-05-25T16:51:51","modified_gmt":"2026-05-25T13:51:51","slug":"ti-is-the-ppc-kai-pos-leitourgei","status":"publish","type":"post","link":"https:\/\/twodots.gr\/en\/ti-einai-to-ppc-kai-pos-leitourgei\/","title":{"rendered":"What is PPC and how it works"},"content":{"rendered":"<style id=\"td-article-components-css\">\n.td-toc{border:1px solid #E5E5E5;background:#fff;border-left:6px solid #FCA311;padding:18px 18px 14px;margin:18px 0 28px;border-radius:8px;box-shadow:0 10px 24px rgba(3,6,51,.06)}\n.td-toc-title{font-weight:800;color:#030633;margin:0 0 10px;font-size:16px}\n.td-toc ol{margin:0;padding-left:20px}\n.td-toc li{margin:6px 0}\n.td-toc a{color:#030633;text-decoration:none}\n.td-toc a:hover{color:#FCA311}\n.td-chart{border:1px solid #E5E5E5;background:#fff;padding:18px;margin:24px 0;border-radius:8px;box-shadow:0 12px 28px rgba(3,6,51,.07)}\n.td-chart-head{margin:0 0 16px}\n.td-chart-title{margin:0;color:#030633;font-size:18px;font-weight:800;line-height:1.3}\n.td-chart-subtitle{margin:6px 0 0;color:#555;font-size:14px;line-height:1.5}\n.td-chart-body{display:grid;gap:12px}\n.td-chart-row{display:grid;grid-template-columns:minmax(130px,1.2fr) minmax(120px,3fr) auto;gap:12px;align-items:center}\n.td-chart-label{color:#030633;font-weight:700;line-height:1.3}\n.td-chart-track{height:16px;background:#F3F4F6;border-radius:999px;overflow:hidden;box-shadow:inset 0 0 0 1px rgba(3,6,51,.06)}\n.td-chart-bar{border-radius:999px}\n.td-chart-value{color:#030633;font-weight:800;min-width:46px;text-align:right}\n.td-faq-heading{margin:34px 0 12px;color:#030633;font-size:28px;line-height:1.2}\n.td-faq{border:1px solid #E5E5E5;border-radius:8px;overflow:hidden;background:#fff;margin:12px 0 28px;box-shadow:0 12px 28px rgba(3,6,51,.06)}\n.td-faq-item{border-top:1px solid #E5E5E5;background:#fff}\n.td-faq-item:first-child{border-top:none}\n.td-faq-item[open]{background:#FFF8EC}\n.td-faq-title{cursor:pointer;padding:16px 46px 16px 18px;font-weight:800;color:#030633;list-style:none;position:relative;line-height:1.35}\n.td-faq-title::-webkit-details-marker{display:none}\n.td-faq-title::after{content:'+';position:absolute;right:18px;top:50%;transform:translateY(-50%);width:24px;height:24px;border-radius:50%;background:#FCA311;color:#030633;display:grid;place-items:center;font-weight:900}\n.td-faq-item[open]>.td-faq-title::after{content:'-'}\n.td-faq-content{padding:0 18px 16px;color:#555}\n.td-faq-content p{margin:0}\n.td-service-cta{border-radius:8px;background:#030633;padding:24px;margin:34px 0 8px;color:#fff;box-shadow:0 16px 34px rgba(3,6,51,.18);border:1px solid rgba(252,163,17,.35)}\n.td-service-cta-content{max-width:760px}\n.td-service-cta h2{margin:0 0 10px;color:#fff;font-size:26px;line-height:1.2}\n.td-service-cta p{margin:0 0 18px;color:#FED7AA;line-height:1.6}\n.td-service-cta-actions{display:flex;align-items:center;gap:12px;flex-wrap:wrap}.td-service-cta-button{display:inline-flex;align-items:center;justify-content:center;background:#FCA311;color:#030633!important;font-weight:900;padding:12px 18px;border-radius:8px;text-decoration:none;line-height:1.2}\n.td-service-cta-button:hover{background:#fff;color:#030633!important}\n@media (max-width:680px){\n  .td-chart-row{grid-template-columns:1fr;gap:7px}\n  .td-chart-value{text-align:left}\n  .td-service-cta{padding:20px}\n  .td-service-cta h2{font-size:22px}\n}\n<\/style>\n<nav class=\"td-toc\" aria-label=\"\u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03b1 \u03ac\u03c1\u03b8\u03c1\u03bf\u03c5\">\n<div class=\"td-toc-title\">\u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03b1<\/div>\n<ol>\n<li><a href=\"#ti-einai-to-ppc-kai-giati-aphora-amesa-ena-e-commerce-brand\">\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf PPC \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03b1\u03c6\u03bf\u03c1\u03ac \u03ac\u03bc\u03b5\u03c3\u03b1 \u03ad\u03bd\u03b1 e-commerce brand<\/a><\/li>\n<li><a href=\"#pos-leitourgei-to-ppc-apo-to-keyword-bidding-mechri-to-ad-auction\">\u03a0\u03ce\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c4\u03bf PPC: \u03b1\u03c0\u03cc \u03c4\u03bf keyword bidding \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c4\u03bf ad auction<\/a><\/li>\n<li><a href=\"#oi-basikoi-typoi-ppc-campaigns-gia-elektronika-katastemata\">\u039f\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03bf\u03af \u03c4\u03cd\u03c0\u03bf\u03b9 PPC campaigns \u03b3\u03b9\u03b1 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03ac \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1<\/a><\/li>\n<li><a href=\"#step-by-step-odegos-gia-na-steseis-ppc-kampania-me-logike-kerdophorias\">Step-by-Step \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 PPC \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03bc\u03b5 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03bf\u03c1\u03af\u03b1\u03c2<\/a><\/li>\n<li><a href=\"#metrics-pou-prepei-na-parakolouthei-enas-e-commerce-owner\">Metrics \u03c0\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03ad\u03bd\u03b1\u03c2 e-commerce owner<\/a><\/li>\n<li><a href=\"#sychna-lathe-kai-praktikes-beltistopoieses\">\u03a3\u03c5\u03c7\u03bd\u03ac \u03bb\u03ac\u03b8\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2<\/a><\/li>\n<li><a href=\"#peges\">\u03a0\u03b7\u03b3\u03ad\u03c2<\/a><\/li>\n<\/ol>\n<\/nav>\n<p>\u0394\u03b5\u03c2 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2: <a href=\"https:\/\/twodots.gr\/odigos-stratigikis-keyword-bidding-gia-veltistopoiisi-kabanion-diafimisis\/\">\u039f\u03b4\u03b7\u03b3\u03cc\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2 keyword bidding \u03b3\u03b9\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03ba\u03b1\u03bc\u03c0\u03b1\u03bd\u03b9\u03ce\u03bd \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2<\/a>.<\/p>\n<h2 id=\"ti-einai-to-ppc-kai-giati-aphora-amesa-ena-e-commerce-brand\">\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf PPC \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03b1\u03c6\u03bf\u03c1\u03ac \u03ac\u03bc\u03b5\u03c3\u03b1 \u03ad\u03bd\u03b1 e-commerce brand<\/h2>\n<p>\u03a4\u03bf PPC, \u03b1\u03c0\u03cc \u03c4\u03bf pay per click, \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u03c3\u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b1\u03bd \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03ba\u03bb\u03b9\u03ba \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03cc\u03c4\u03b1\u03bd \u03c4\u03b7 \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9. \u03a3\u03c4\u03b7\u03bd \u03c0\u03c1\u03ac\u03be\u03b7, \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 e-commerce brand \u03b1\u03c5\u03c4\u03cc \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03b9\u03c3\u03c4\u03b5\u03af \u03bc\u03c0\u03c1\u03bf\u03c3\u03c4\u03ac \u03c3\u03b5 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03bf\u03cd\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03bf\u03c5\u03bd \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2 \u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03c4\u03bf\u03b9\u03bc\u03bf\u03b9 \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03bf\u03c5\u03bd, \u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03bc\u03cc\u03bd\u03bf \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03af\u03c3\u03ba\u03b5\u03c8\u03b7 \u03c0\u03bf\u03c5 \u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03c3\u03c4\u03bf site. \u0397 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ae, \u03b1\u03bb\u03bb\u03ac \u03b7 \u03b5\u03ba\u03c4\u03ad\u03bb\u03b5\u03c3\u03b7 \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae: \u03c3\u03c9\u03c3\u03c4\u03ac keywords, \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03b4\u03bf\u03bc\u03ae \u03ba\u03b1\u03bc\u03c0\u03b1\u03bd\u03b9\u03ce\u03bd, \u03b5\u03bb\u03ba\u03c5\u03c3\u03c4\u03b9\u03ba\u03cc \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1, \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7 landing page, \u03b1\u03ba\u03c1\u03b9\u03b2\u03ad\u03c2 conversion tracking \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ae\u03c2 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7.<\/p>\n<p>\u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03bf\u03b4\u03b7\u03b3\u03cc \u03c4\u03b7\u03c2 Semrush \u03b3\u03b9\u03b1 \u03c4\u03bf PPC, \u03bf\u03b9 \u03c0\u03b9\u03bf \u03b4\u03b9\u03b1\u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b5\u03c2 \u03bc\u03bf\u03c1\u03c6\u03ad\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2, display ads, shopping ads, video ads \u03ba\u03b1\u03b9 social media ads. \u0393\u03b9\u03b1 e-commerce \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2, \u03c4\u03bf \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03c3\u03c4\u03bf paid search, \u03c3\u03c4\u03b1 Google Ads \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03c3\u03c5\u03bd\u03b4\u03ad\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b1 \u03bc\u03b5 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7. \u038c\u03c4\u03b1\u03bd \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03c2 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ac \u201c\u03b1\u03bd\u03b4\u03c1\u03b9\u03ba\u03ac sneakers \u03b4\u03b5\u03c1\u03bc\u03ac\u03c4\u03b9\u03bd\u03b1\u201d, \u201c\u03b2\u03b9\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03c4\u03c1\u03bf\u03c6\u03ae \u03c3\u03ba\u03cd\u03bb\u03bf\u03c5\u201d \u03ae \u201c\u03ba\u03b1\u03c1\u03ad\u03ba\u03bb\u03b1 \u03b3\u03c1\u03b1\u03c6\u03b5\u03af\u03bf\u03c5 \u03b5\u03c1\u03b3\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ae\u201d, \u03b4\u03b5\u03bd \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03c3\u03b5 \u03c6\u03ac\u03c3\u03b7 \u03b5\u03bd\u03b7\u03bc\u03ad\u03c1\u03c9\u03c3\u03b7\u03c2\u0387 \u03c3\u03c5\u03c7\u03bd\u03ac \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03ba\u03bf\u03bd\u03c4\u03ac \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac. \u0395\u03ba\u03b5\u03af \u03c4\u03bf PPC advertising \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c3\u03b1\u03bd \u03b3\u03ad\u03c6\u03c5\u03c1\u03b1 \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03c4\u03b7 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1.<\/p>\n<p>\u0397 \u03b1\u03be\u03af\u03b1 \u03c4\u03bf\u03c5 PPC \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 e-commerce \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03b7 \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1. \u03a3\u03b5 \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf SEO, \u03c0\u03bf\u03c5 \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03c7\u03c1\u03cc\u03bd\u03bf \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c7\u03c4\u03af\u03c3\u03b5\u03b9 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ae \u03bf\u03c1\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1, \u03bc\u03b9\u03b1 PPC \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c1\u03c7\u03af\u03c3\u03b5\u03b9 \u03bd\u03b1 \u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 traffic \u03bc\u03ad\u03c3\u03b1 \u03c3\u03b5 \u03bb\u03af\u03b3\u03b5\u03c2 \u03ce\u03c1\u03b5\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03ae \u03c4\u03b7\u03c2. \u0391\u03c5\u03c4\u03cc \u03b4\u03b5\u03bd \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03b8\u03b9\u03c3\u03c4\u03ac \u03c4\u03bf SEO \u03ae \u03c4\u03bf content marketing. \u03a3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b7 \u03b4\u03bf\u03ba\u03b9\u03bc\u03ae \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2: \u03c0\u03bf\u03b9\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7, \u03c0\u03bf\u03b9\u03b1 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03c6\u03ad\u03c1\u03bd\u03bf\u03c5\u03bd clicks, \u03c0\u03bf\u03b9\u03b5\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf conversion rate \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03ba\u03bf\u03b9\u03bd\u03ac \u03b1\u03be\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03c4\u03c1\u03bf\u03c6\u03bf\u03b4\u03bf\u03c4\u03b7\u03b8\u03bf\u03cd\u03bd \u03bc\u03b5 remarketing. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1\u03bd owner \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03af\u03c1\u03bd\u03b5\u03b9 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03bc\u03b5 \u03c5\u03c0\u03bf\u03b8\u03ad\u03c3\u03b5\u03b9\u03c2, \u03c4\u03bf PPC marketing \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03b9\u03bf \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2.<\/p>\n<p>\u0388\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03b9\u03bf \u03b3\u03bd\u03c9\u03c3\u03c4\u03ac \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac benchmarks \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03c3\u03c5\u03c7\u03bd\u03ac \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03be\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ae \u03c4\u03c9\u03bd Google Ads \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b5\u03ba\u03c4\u03af\u03bc\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 Google \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03ba\u03b1\u03c4\u03ac \u03bc\u03ad\u03c3\u03bf \u03cc\u03c1\u03bf 2 \u03b4\u03bf\u03bb\u03ac\u03c1\u03b9\u03b1 \u03ad\u03c3\u03bf\u03b4\u03bf \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 1 \u03b4\u03bf\u03bb\u03ac\u03c1\u03b9\u03bf \u03c0\u03bf\u03c5 \u03b4\u03b1\u03c0\u03b1\u03bd\u03bf\u03cd\u03bd \u03c3\u03c4\u03bf Google Ads. \u0394\u03b5\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03b5\u03b3\u03b3\u03cd\u03b7\u03c3\u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 account, \u03b3\u03b9\u03b1\u03c4\u03af \u03ba\u03ac\u03b8\u03b5 \u03b1\u03b3\u03bf\u03c1\u03ac, \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd, margin \u03ba\u03b1\u03b9 funnel \u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9, \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03c4\u03bf performance marketing \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03c4\u03cc\u03c3\u03bf \u03ba\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03cc \u03c3\u03c4\u03bf e-commerce growth. \u038c\u03c0\u03c9\u03c2 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1, \u03b7 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae \u03c5\u03c0\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 \u03b4\u03af\u03bd\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03b1\u03c0\u03bb\u03cc \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7\u03c2: \u03b7 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03ad\u03c3\u03bf\u03b4\u03bf.<\/p>\n<section class=\"td-chart\">\n<div class=\"td-chart-head\">\n<p class=\"td-chart-title\">\u0395\u03bd\u03b4\u03b5\u03b9\u03ba\u03c4\u03b9\u03ba\u03ae \u0391\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u0394\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u0394\u03b1\u03c0\u03ac\u03bd\u03b7\u03c2 Google Ads<\/p>\n<p class=\"td-chart-subtitle\">\u03a0\u03b7\u03b3\u03ae: Google Economic Impact &#8211; \u03b5\u03ba\u03c4\u03af\u03bc\u03b7\u03c3\u03b7 $2 \u03b5\u03c3\u03cc\u03b4\u03bf\u03c5 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 $1 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7\u03c2<\/p>\n<\/div>\n<div class=\"td-chart-body\">\n<div class=\"td-chart-row\">\n<div class=\"td-chart-label\">\u0388\u03c3\u03bf\u03b4\u03bf<\/div>\n<div class=\"td-chart-track\"><span class=\"td-chart-bar\" style=\"display:block;height:100%;min-width:2%;width:100%;background:#FCA311\"><\/span><\/div>\n<div class=\"td-chart-value\">2$<\/div>\n<\/div>\n<div class=\"td-chart-row\">\n<div class=\"td-chart-label\">\u0394\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7<\/div>\n<div class=\"td-chart-track\"><span class=\"td-chart-bar\" style=\"display:block;height:100%;min-width:2%;width:50%;background:#030633\"><\/span><\/div>\n<div class=\"td-chart-value\">1$<\/div>\n<\/div>\n<\/div>\n<\/section>\n<h2 id=\"pos-leitourgei-to-ppc-apo-to-keyword-bidding-mechri-to-ad-auction\">\u03a0\u03ce\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c4\u03bf PPC: \u03b1\u03c0\u03cc \u03c4\u03bf keyword bidding \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c4\u03bf ad auction<\/h2>\n<p>\u0397 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae \u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5 PPC \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b4\u03b7\u03bc\u03bf\u03c0\u03c1\u03b1\u03c3\u03af\u03b1. \u039f \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf\u03c2 \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03b5\u03b9 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac, \u03bf\u03c1\u03af\u03b6\u03b5\u03b9 bids, \u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 ads, \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03b5\u03b9 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03b6\u03b5\u03b9 \u03c0\u03cc\u03c4\u03b5 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03cd \u03b8\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03b9\u03c3\u03c4\u03b5\u03af \u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7. \u03a3\u03c4\u03bf Google Ads, \u03b1\u03c5\u03c4\u03ae \u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03bf\u03bd\u03bf\u03bc\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 ad auction \u03ba\u03b1\u03b9 \u03b4\u03b5\u03bd \u03ba\u03b5\u03c1\u03b4\u03af\u03b6\u03b5\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b1 \u03cc\u03c0\u03bf\u03b9\u03bf\u03c2 \u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03b5\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf. \u0397 \u03b8\u03ad\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03b7\u03c2 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf bid, \u03b7 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2, \u03c4\u03bf \u03b1\u03bd\u03b1\u03bc\u03b5\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf CTR, \u03b7 \u03c3\u03c5\u03bd\u03ac\u03c6\u03b5\u03b9\u03b1 \u03c4\u03bf\u03c5 ad, \u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c3\u03c4\u03b7 landing page \u03ba\u03b1\u03b9 \u03c4\u03b1 assets \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03bf\u03b4\u03b5\u03cd\u03bf\u03c5\u03bd \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7.<\/p>\n<p>\u03a4\u03bf Quality Score, \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03b7 Google, \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03b9\u03b1\u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03cc\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03b2\u03bf\u03b7\u03b8\u03ac \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ac\u03b2\u03bf\u03c5\u03bc\u03b5 \u03c0\u03cc\u03c3\u03bf \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7, \u03c4\u03bf keyword \u03ba\u03b1\u03b9 \u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03ac\u03bb\u03bb\u03bf\u03c5\u03c2 advertisers. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 e-commerce, \u03b1\u03c5\u03c4\u03cc \u03ad\u03c7\u03b5\u03b9 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1: \u03b1\u03bd \u03c0\u03bf\u03c5\u03bb\u03ac\u03c2 \u201c\u03b3\u03c5\u03bd\u03b1\u03b9\u03ba\u03b5\u03af\u03b1 \u03b4\u03b5\u03c1\u03bc\u03ac\u03c4\u03b9\u03bd\u03b1 \u03bc\u03c0\u03bf\u03c4\u03ac\u03ba\u03b9\u03b1\u201d, \u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03b9\u03bb\u03ac \u03b3\u03b9\u03b1 \u03b1\u03c5\u03c4\u03cc \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2, \u03bd\u03b1 \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c3\u03b5 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03ae \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2. \u0391\u03bd \u03c3\u03c4\u03ad\u03bb\u03bd\u03b5\u03b9\u03c2 \u03c4\u03bf\u03bd \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03c3\u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03b9\u03ba\u03ae \u03c3\u03b5\u03bb\u03af\u03b4\u03b1, \u03b1\u03bd \u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c6\u03bf\u03c1\u03c4\u03ce\u03bd\u03b5\u03b9 \u03b1\u03c1\u03b3\u03ac \u03ae \u03b1\u03bd \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03bf, \u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 traffic \u03c0\u03bf\u03c5 \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03b1 \u03b8\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03b1\u03c0\u03b5\u03af \u03c3\u03b5 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2.<\/p>\n<p>\u03a4\u03bf keyword bidding \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03bf\u03c0\u03bf\u03af\u03b1 \u03bf\u03c1\u03af\u03b6\u03b5\u03b9\u03c2 \u03c0\u03cc\u03c3\u03bf \u03b5\u03af\u03c3\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c4\u03b5\u03b8\u03b5\u03b9\u03bc\u03ad\u03bd\u03bf\u03c2 \u03bd\u03b1 \u03c0\u03bb\u03b7\u03c1\u03ce\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 click \u03ae \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1\u03bd \u03c3\u03c4\u03cc\u03c7\u03bf, \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03bc\u03b5 \u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ce\u03bd. \u03a3\u03b5 manual CPC \u03b5\u03bb\u03ad\u03b3\u03c7\u03b5\u03b9\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c4\u03bf cost per click, \u03b5\u03bd\u03ce \u03c3\u03b5 automated bidding, \u03cc\u03c0\u03c9\u03c2 Maximize Conversions \u03ae Target ROAS, \u03b4\u03af\u03bd\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b2\u03c1\u03b5\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03bc\u03b5 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2. \u0393\u03b9\u03b1 \u03bc\u03b9\u03ba\u03c1\u03ac \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c3\u03b1\u03af\u03b1 e-shops, \u03c4\u03bf \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u201c\u03c0\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2\u201d \u03b1\u03c0\u03bb\u03ce\u03c2 \u03c4\u03bf smart bidding, \u03b1\u03bb\u03bb\u03ac \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc conversion tracking, \u03b5\u03c0\u03b1\u03c1\u03ba\u03ae \u03b9\u03c3\u03c4\u03bf\u03c1\u03b9\u03ba\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03b1 \u03ba\u03ad\u03c1\u03b4\u03bf\u03c5\u03c2. \u0391\u03bd \u03b4\u03b5\u03bd \u03be\u03ad\u03c1\u03b5\u03b9\u03c2 \u03c0\u03bf\u03b9\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac \u03ae\u03c4\u03b1\u03bd \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03cc\u03c1\u03b1, \u03bf \u03b1\u03bb\u03b3\u03cc\u03c1\u03b9\u03b8\u03bc\u03bf\u03c2 \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03c2 \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03bf\u03c1\u03af\u03b1.<\/p>\n<p>\u03a3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03b7 \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 budget. \u0397 Google \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03cc\u03c4\u03b9, \u03c3\u03b5 \u03b7\u03bc\u03ad\u03c1\u03b5\u03c2 \u03bc\u03b5 \u03c5\u03c8\u03b7\u03bb\u03ae \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 clicks \u03ba\u03b1\u03b9 conversions, \u03b7 \u03b7\u03bc\u03b5\u03c1\u03ae\u03c3\u03b9\u03b1 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c6\u03c4\u03ac\u03c3\u03b5\u03b9 \u03ad\u03c9\u03c2 \u03ba\u03b1\u03b9 2 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03c4\u03bf \u03bc\u03ad\u03c3\u03bf \u03b7\u03bc\u03b5\u03c1\u03ae\u03c3\u03b9\u03bf budget, \u03b5\u03bd\u03ce \u03c4\u03bf \u03bc\u03b7\u03bd\u03b9\u03b1\u03af\u03bf \u03cc\u03c1\u03b9\u03bf \u03c7\u03c1\u03ad\u03c9\u03c3\u03b7\u03c2 \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 30,4 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03c4\u03bf \u03bc\u03ad\u03c3\u03bf \u03b7\u03bc\u03b5\u03c1\u03ae\u03c3\u03b9\u03bf budget. \u0391\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b3\u03b9\u03b1 e-commerce owners \u03c0\u03bf\u03c5 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd cash flow, stock \u03ba\u03b1\u03b9 \u03b5\u03c0\u03bf\u03c7\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1. \u03a4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1 \u03b1\u03c0\u03bf\u03c4\u03c5\u03c0\u03ce\u03bd\u03b5\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03b4\u03cd\u03bf \u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2 budget \u03c0\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf\u03c2 \u03c0\u03c1\u03b9\u03bd \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03b9 \u03b1\u03bd \u03bc\u03b9\u03b1 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u201c\u03be\u03ad\u03c6\u03c5\u03b3\u03b5\u201d \u03ae \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b5\u03bd\u03c4\u03cc\u03c2 \u03c4\u03bf\u03c5 \u03c3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2 \u03c7\u03c1\u03ad\u03c9\u03c3\u03b7\u03c2.<\/p>\n<section class=\"td-chart\">\n<div class=\"td-chart-head\">\n<p class=\"td-chart-title\">\u039a\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2 Budget \u03c3\u03c4\u03bf Google Ads<\/p>\n<p class=\"td-chart-subtitle\">\u03a0\u03b7\u03b3\u03ae: Google Ads Help &#8211; \u03b7\u03bc\u03b5\u03c1\u03ae\u03c3\u03b9\u03b1 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7 \u03ad\u03c9\u03c2 2x \u03ba\u03b1\u03b9 \u03bc\u03b7\u03bd\u03b9\u03b1\u03af\u03bf \u03cc\u03c1\u03b9\u03bf 30,4x \u03c4\u03bf\u03c5 \u03b7\u03bc\u03b5\u03c1\u03ae\u03c3\u03b9\u03bf\u03c5 budget<\/p>\n<\/div>\n<div class=\"td-chart-body\">\n<div class=\"td-chart-row\">\n<div class=\"td-chart-label\">\u039c\u03ad\u03b3\u03b9\u03c3\u03c4\u03b7 \u03b7\u03bc\u03b5\u03c1\u03ae\u03c3\u03b9\u03b1 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7<\/div>\n<div class=\"td-chart-track\"><span class=\"td-chart-bar\" style=\"display:block;height:100%;min-width:18%;width:7%;background:#030633\"><\/span><\/div>\n<div class=\"td-chart-value\">2x<\/div>\n<\/div>\n<div class=\"td-chart-row\">\n<div class=\"td-chart-label\">\u039c\u03b7\u03bd\u03b9\u03b1\u03af\u03bf \u03cc\u03c1\u03b9\u03bf \u03c7\u03c1\u03ad\u03c9\u03c3\u03b7\u03c2<\/div>\n<div class=\"td-chart-track\"><span class=\"td-chart-bar\" style=\"display:block;height:100%;min-width:2%;width:100%;background:#FCA311\"><\/span><\/div>\n<div class=\"td-chart-value\">30.4x<\/div>\n<\/div>\n<\/div>\n<\/section>\n<h2 id=\"oi-basikoi-typoi-ppc-campaigns-gia-elektronika-katastemata\">\u039f\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03bf\u03af \u03c4\u03cd\u03c0\u03bf\u03b9 PPC campaigns \u03b3\u03b9\u03b1 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03ac \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1<\/h2>\n<p>\u039f\u03b9 PPC campaigns \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03bb\u03b5\u03c2 \u03af\u03b4\u03b9\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03af\u03b4\u03b9\u03bf \u03c4\u03c1\u03cc\u03c0\u03bf. \u039f\u03b9 search ads \u03b5\u03af\u03bd\u03b1\u03b9 \u03b9\u03b4\u03b1\u03bd\u03b9\u03ba\u03ad\u03c2 \u03cc\u03c4\u03b1\u03bd \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03b5\u03ba\u03c6\u03c1\u03ac\u03b6\u03b5\u03b9 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b7 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03bc\u03ad\u03c3\u03c9 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2. \u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03ad\u03bd\u03b1 \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03bc\u03b5 \u03b1\u03b8\u03bb\u03b7\u03c4\u03b9\u03ba\u03ac \u03b5\u03af\u03b4\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03c3\u03b5\u03b9 keywords \u03cc\u03c0\u03c9\u03c2 \u201c\u03c0\u03b1\u03c0\u03bf\u03cd\u03c4\u03c3\u03b9\u03b1 running \u03b1\u03bd\u03b4\u03c1\u03b9\u03ba\u03ac\u201d \u03ae \u201c\u03bc\u03c0\u03bb\u03bf\u03cd\u03b6\u03b5\u03c2 compression\u201d. \u0395\u03b4\u03ce \u03b7 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c5\u03c8\u03b7\u03bb\u03ae, \u03b1\u03bb\u03bb\u03ac \u03bf \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc\u03c2 \u03c3\u03c5\u03c7\u03bd\u03ac \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf cost per click. \u0393\u03b9\u2019 \u03b1\u03c5\u03c4\u03cc \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae \u03c3\u03c4\u03b7 \u03b4\u03bf\u03bc\u03ae \u03c4\u03c9\u03bd ad groups, \u03c3\u03c4\u03b1 negative keywords \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03ba\u03ac\u03b8\u03b5 keyword \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03b9\u03bf \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ae landing page.<\/p>\n<p>\u039f\u03b9 shopping ads \u03b5\u03af\u03bd\u03b1\u03b9 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03b9\u03c3\u03c7\u03c5\u03c1\u03ad\u03c2 \u03b3\u03b9\u03b1 e-commerce, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03c5\u03bd \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2, \u03c4\u03b9\u03bc\u03ae, \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03c0\u03c1\u03b9\u03bd \u03b1\u03ba\u03cc\u03bc\u03b7 \u03b3\u03af\u03bd\u03b5\u03b9 \u03c4\u03bf click. \u0391\u03c5\u03c4\u03cc \u03b2\u03bf\u03b7\u03b8\u03ac \u03c4\u03bf\u03bd \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03bd\u03b1 \u03c0\u03c1\u03bf-\u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03ba\u03b1\u03b9 \u03c3\u03c5\u03c7\u03bd\u03ac \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 traffic. \u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03b7 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03b5\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf product feed: \u03c4\u03af\u03c4\u03bb\u03bf\u03b9 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2, \u03b5\u03b9\u03ba\u03cc\u03bd\u03b5\u03c2, \u03c4\u03b9\u03bc\u03ad\u03c2, \u03b4\u03b9\u03b1\u03b8\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 attributes \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac, \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03c9\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ac \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b1. \u0388\u03bd\u03b1 \u03ba\u03b1\u03ba\u03cc feed \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03bc\u03b5 \u03ba\u03b1\u03bb\u03cc budget.<\/p>\n<p>\u03a4\u03b1 display ads \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03cc\u03c4\u03b1\u03bd \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 awareness, \u03b5\u03c0\u03b1\u03bd\u03b1\u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7 \u03c4\u03bf\u03c5 funnel. \u0394\u03b5\u03bd \u03ad\u03c7\u03bf\u03c5\u03bd \u03c0\u03ac\u03bd\u03c4\u03b1 \u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03ac\u03bc\u03b5\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf paid search, \u03b1\u03bb\u03bb\u03ac \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b8\u03c5\u03bc\u03af\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf brand \u03c3\u03b5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c6\u03b8\u03b7\u03ba\u03b1\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03b5\u03b3\u03ba\u03b1\u03c4\u03ad\u03bb\u03b5\u03b9\u03c8\u03b1\u03bd \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9 \u03ae \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b1\u03bd \u03bc\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2. \u03a4\u03bf remarketing \u03b5\u03af\u03bd\u03b1\u03b9 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03cc\u03c4\u03b1\u03bd \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03ad\u03c7\u03b5\u03b9 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03ba\u03cd\u03ba\u03bb\u03bf \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7\u03c2 \u03ae \u03cc\u03c4\u03b1\u03bd \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03b9 \u03c4\u03b9\u03bc\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c0\u03c1\u03b9\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03b5\u03b9.<\/p>\n<p>\u03a5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 video ads, app ads \u03ba\u03b1\u03b9 social PPC \u03c3\u03b5 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03cc\u03c0\u03c9\u03c2 Meta, TikTok, LinkedIn \u03ba\u03b1\u03b9 Pinterest. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 e-commerce brand, \u03b7 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03bf\u03cd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ac \u03b1\u03c0\u03cc \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03ba\u03b1\u03b9 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc. \u0388\u03bd\u03b1 fashion brand \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c3\u03b5 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2, \u03b5\u03bd\u03ce \u03ad\u03bd\u03b1 B2B e-commerce \u03bc\u03b5 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03b5\u03be\u03bf\u03c0\u03bb\u03b9\u03c3\u03bc\u03cc \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 search ads \u03ba\u03b1\u03b9 LinkedIn retargeting. \u0397 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b5\u03c1\u03ce\u03c4\u03b7\u03c3\u03b7 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u201c\u03c0\u03bf\u03b9\u03bf \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf;\u201d, \u03b1\u03bb\u03bb\u03ac \u201c\u03c3\u03b5 \u03c0\u03bf\u03b9\u03bf \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03c4\u03bf\u03c5 funnel \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c4\u03ce\u03c1\u03b1;\u201d.<\/p>\n<h2 id=\"step-by-step-odegos-gia-na-steseis-ppc-kampania-me-logike-kerdophorias\">Step-by-Step \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 PPC \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03bc\u03b5 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03bf\u03c1\u03af\u03b1\u03c2<\/h2>\n<p><strong>\u0392\u03ae\u03bc\u03b1 1: \u038c\u03c1\u03b9\u03c3\u03b5 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c3\u03c4\u03cc\u03c7\u03bf \u03c0\u03c1\u03b9\u03bd \u03b1\u03bd\u03bf\u03af\u03be\u03b5\u03b9\u03c2 \u03c4\u03bf \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc account.<\/strong> \u0398\u03ad\u03bb\u03b5\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2, leads, \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03bd\u03ad\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd, \u03b5\u03ba\u03ba\u03b1\u03b8\u03ac\u03c1\u03b9\u03c3\u03b7 stock \u03ae \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03c9\u03bd \u03b1\u03b3\u03bf\u03c1\u03ce\u03bd; \u0393\u03b9\u03b1 e-commerce, \u03bf \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u201c\u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 clicks\u201d. \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03b1\u03c0\u03bf\u03b4\u03b5\u03ba\u03c4\u03cc CPA \u03ae ROAS \u03c0\u03bf\u03c5 \u03b1\u03c6\u03ae\u03bd\u03b5\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03bf \u03ba\u03ad\u03c1\u03b4\u03bf\u03c5\u03c2 \u03bc\u03b5\u03c4\u03ac \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2, \u03bc\u03b5\u03c4\u03b1\u03c6\u03bf\u03c1\u03b9\u03ba\u03ce\u03bd, \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ce\u03bd, \u03c6\u03cc\u03c1\u03c9\u03bd, fees \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2.<\/p>\n<p>\u0392\u03ae\u03bc\u03b1 2: \u03a5\u03c0\u03bf\u03bb\u03cc\u03b3\u03b9\u03c3\u03b5 \u03c4\u03b1 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ac \u03cc\u03c1\u03b9\u03b1. \u0391\u03bd \u03ad\u03bd\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03c0\u03c9\u03bb\u03b5\u03af\u03c4\u03b1\u03b9 80 \u03b5\u03c5\u03c1\u03ce \u03ba\u03b1\u03b9 \u03c4\u03bf \u03bc\u03b9\u03ba\u03c4\u03cc \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03bf \u03bc\u03b5\u03c4\u03ac \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 32 \u03b5\u03c5\u03c1\u03ce, \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03b5\u03b9\u03c2 30 \u03b5\u03c5\u03c1\u03ce \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03b1\u03b3\u03bf\u03c1\u03ac \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b8\u03b5\u03c9\u03c1\u03b5\u03af\u03c2 \u03c4\u03b7\u03bd \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b7. \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9\u03c2 \u03c4\u03bf break-even ROAS \u03ba\u03b1\u03b9 \u03c4\u03bf target ROAS. \u03a0\u03bf\u03bb\u03bb\u03ac e-shops \u03b2\u03bb\u03ad\u03c0\u03bf\u03c5\u03bd revenue \u03c3\u03c4\u03bf Google Ads \u03ba\u03b1\u03b9 \u03b5\u03bd\u03b8\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9, \u03b1\u03bb\u03bb\u03ac \u03b1\u03b3\u03bd\u03bf\u03bf\u03cd\u03bd \u03cc\u03c4\u03b9 \u03c4\u03bf \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc \u03ba\u03ad\u03c1\u03b4\u03bf\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03c1\u03b9\u03b1\u03ba\u03cc \u03ae \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03cc. \u0397 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae PPC \u03be\u03b5\u03ba\u03b9\u03bd\u03ac \u03b1\u03c0\u03cc \u03c4\u03b7 \u03bc\u03bf\u03bd\u03ac\u03b4\u03b1 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03af\u03b1\u03c2, \u03cc\u03c7\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf dashboard.<\/p>\n<p>\u0392\u03ae\u03bc\u03b1 3: \u039a\u03ac\u03bd\u03b5 keyword research \u03bc\u03b5 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7. \u039e\u03b5\u03ba\u03af\u03bd\u03b1 \u03b1\u03c0\u03cc short-tail \u03cc\u03c1\u03bf\u03c5\u03c2 \u03cc\u03c0\u03c9\u03c2 \u201csneakers\u201d, \u03b1\u03bb\u03bb\u03ac \u03bc\u03b7\u03bd \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03c4\u03b5\u03af\u03c2 \u03b5\u03ba\u03b5\u03af. \u039f\u03b9 \u03b3\u03b5\u03bd\u03b9\u03ba\u03bf\u03af \u03cc\u03c1\u03bf\u03b9 \u03ad\u03c7\u03bf\u03c5\u03bd \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf search volume, \u03cc\u03bc\u03c9\u03c2 \u03c3\u03c5\u03c7\u03bd\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03ba\u03c1\u03b9\u03b2\u03bf\u03af \u03ba\u03b1\u03b9 \u03b1\u03c3\u03b1\u03c6\u03b5\u03af\u03c2. \u03a0\u03c1\u03cc\u03c3\u03b8\u03b5\u03c3\u03b5 long-tail keywords \u03cc\u03c0\u03c9\u03c2 \u201c\u03bb\u03b5\u03c5\u03ba\u03ac sneakers \u03b3\u03c5\u03bd\u03b1\u03b9\u03ba\u03b5\u03af\u03b1 \u03b4\u03b5\u03c1\u03bc\u03ac\u03c4\u03b9\u03bd\u03b1\u201d \u03ae \u201c\u03c0\u03b1\u03c0\u03bf\u03cd\u03c4\u03c3\u03b9\u03b1 running \u03b3\u03b9\u03b1 \u03ac\u03c3\u03c6\u03b1\u03bb\u03c4\u03bf\u201d, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03c0\u03b9\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7. \u03a0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1, \u03b4\u03b7\u03bc\u03b9\u03bf\u03cd\u03c1\u03b3\u03b7\u03c3\u03b5 \u03bb\u03af\u03c3\u03c4\u03b1 negative keywords, \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03bc\u03b7 \u03c3\u03c0\u03b1\u03c4\u03b1\u03bb\u03ac\u03c2 budget \u03c3\u03b5 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03cc\u03c0\u03c9\u03c2 \u201c\u03b4\u03c9\u03c1\u03b5\u03ac\u03bd\u201d, \u201c\u03bc\u03b5\u03c4\u03b1\u03c7\u03b5\u03b9\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b1\u201d, \u201c\u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c5\u03ae\u201d \u03ae \u03cc\u03c1\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03bc\u03b5 \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03c3\u03bf\u03c5.<\/p>\n<p>\u0392\u03ae\u03bc\u03b1 4: \u03a7\u03c4\u03af\u03c3\u03b5 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03b4\u03bf\u03bc\u03ae \u03ba\u03b1\u03bc\u03c0\u03b1\u03bd\u03b9\u03ce\u03bd. \u039c\u03b7\u03bd \u03b2\u03ac\u03b6\u03b5\u03b9\u03c2 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03c3\u03c4\u03bf \u03af\u03b4\u03b9\u03bf ad group. \u0394\u03b9\u03b1\u03c7\u03ce\u03c1\u03b9\u03c3\u03b5 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03b1\u03bd\u03ac \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1, margin, \u03b5\u03c0\u03bf\u03c7\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1, brand\/non-brand \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd. \u03a4\u03b1 best sellers \u03bc\u03b5 \u03c5\u03c8\u03b7\u03bb\u03cc margin \u03b1\u03be\u03af\u03b6\u03bf\u03c5\u03bd \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03b1\u03c0\u03cc \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c7\u03b1\u03bc\u03b7\u03bb\u03ae\u03c2 \u03b4\u03b9\u03b1\u03b8\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2. \u0391\u03bd \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c2 Performance Max \u03ae Shopping, \u03c6\u03c1\u03cc\u03bd\u03c4\u03b9\u03c3\u03b5 \u03c4\u03bf feed \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bb\u03ae\u03c1\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5 asset groups \u03c0\u03bf\u03c5 \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03b9\u03c7\u03bf\u03cd\u03bd \u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ad\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2.<\/p>\n<p>\u0392\u03ae\u03bc\u03b1 5: \u0393\u03c1\u03ac\u03c8\u03b5 ads \u03c0\u03bf\u03c5 \u03b1\u03c0\u03b1\u03bd\u03c4\u03bf\u03cd\u03bd \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7. \u03a4\u03bf ad copy \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03be\u03b7\u03b3\u03b5\u03af \u03b3\u03b9\u03b1\u03c4\u03af \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03b5\u03b9 \u03b1\u03c0\u03cc \u03b5\u03c3\u03ad\u03bd\u03b1 \u03c4\u03ce\u03c1\u03b1: \u03ac\u03bc\u03b5\u03c3\u03b7 \u03b4\u03b9\u03b1\u03b8\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b4\u03c9\u03c1\u03b5\u03ac\u03bd \u03bc\u03b5\u03c4\u03b1\u03c6\u03bf\u03c1\u03b9\u03ba\u03ac, \u03b5\u03cd\u03ba\u03bf\u03bb\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ad\u03c2, \u03b5\u03c0\u03af\u03c3\u03b7\u03bc\u03b7 \u03b5\u03b3\u03b3\u03cd\u03b7\u03c3\u03b7, \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03cc \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1, \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf\u03c5 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5 \u03ae \u03b5\u03be\u03b5\u03b9\u03b4\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03b7 \u03c3\u03c5\u03bb\u03bb\u03bf\u03b3\u03ae. \u0391\u03c0\u03cc\u03c6\u03c5\u03b3\u03b5 \u03b3\u03b5\u03bd\u03b9\u03ba\u03cc\u03bb\u03bf\u03b3\u03b5\u03c2 \u03c5\u03c0\u03bf\u03c3\u03c7\u03ad\u03c3\u03b5\u03b9\u03c2. \u03a3\u03c4\u03bf PPC, \u03ba\u03ac\u03b8\u03b5 \u03bb\u03ad\u03be\u03b7 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ac, \u03b3\u03b9\u03b1\u03c4\u03af \u03c4\u03bf click \u03ba\u03bf\u03c3\u03c4\u03af\u03b6\u03b5\u03b9.<\/p>\n<p>\u0392\u03ae\u03bc\u03b1 6: \u0392\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5 \u03c4\u03b7 landing page optimization \u03c0\u03c1\u03b9\u03bd \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9\u03c2 budget. \u0397 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c6\u03bf\u03c1\u03c4\u03ce\u03bd\u03b5\u03b9 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1, \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2, \u03b5\u03bc\u03c6\u03b1\u03bd\u03ae \u03c4\u03b9\u03bc\u03ae, \u03b4\u03b9\u03b1\u03b8\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1, \u03c6\u03af\u03bb\u03c4\u03c1\u03b1, \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2, \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc CTA. \u0391\u03bd \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03ba\u03ac\u03bd\u03b5\u03b9 click \u03c3\u03b5 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03b3\u03b9\u03b1 \u201c\u03bc\u03b1\u03cd\u03c1\u03bf \u03b4\u03b5\u03c1\u03bc\u03ac\u03c4\u03b9\u03bd\u03bf backpack\u201d \u03ba\u03b1\u03b9 \u03c6\u03c4\u03ac\u03bd\u03b5\u03b9 \u03c3\u03b5 \u03b3\u03b5\u03bd\u03b9\u03ba\u03ae \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03bc\u03b5 \u03b4\u03b5\u03ba\u03ac\u03b4\u03b5\u03c2 \u03ac\u03c3\u03c7\u03b5\u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03b7 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03bd\u03b5\u03b2\u03b1\u03af\u03bd\u03b5\u03b9.<\/p>\n<p>\u0392\u03ae\u03bc\u03b1 7: \u03a1\u03cd\u03b8\u03bc\u03b9\u03c3\u03b5 conversion tracking \u03c3\u03c9\u03c3\u03c4\u03ac. \u039c\u03ad\u03c4\u03c1\u03b7\u03c3\u03b5 purchases, revenue, add to cart, begin checkout, phone clicks, newsletter signups \u03ba\u03b1\u03b9 \u03cc\u03c0\u03bf\u03b9\u03b1 \u03ac\u03bb\u03bb\u03b7 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03b1\u03be\u03af\u03b1. \u0393\u03b9\u03b1 e-commerce, \u03c4\u03bf \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03cc conversion value \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03bf. \u0391\u03bd \u03cc\u03bb\u03b5\u03c2 \u03bf\u03b9 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c9\u03c2 \u03af\u03b4\u03b9\u03b1 \u03b1\u03be\u03af\u03b1, \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03ba\u03c1\u03af\u03bd\u03b5\u03b9\u03c2 \u03c0\u03bf\u03b9\u03b1 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ad\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03bc\u03b9\u03ba\u03c1\u03ad\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03bc\u03b5 \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc margin.<\/p>\n<p>\u0392\u03ae\u03bc\u03b1 8: \u0392\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5 \u03bc\u03b5 \u03ba\u03cd\u03ba\u03bb\u03bf 7-14 \u03b7\u03bc\u03b5\u03c1\u03ce\u03bd. \u039c\u03b7\u03bd \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9\u03c2 \u03c4\u03b1 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03bc\u03ad\u03c1\u03b1, \u03b3\u03b9\u03b1\u03c4\u03af \u03b4\u03b5\u03bd \u03b8\u03b1 \u03be\u03ad\u03c1\u03b5\u03b9\u03c2 \u03c4\u03b9 \u03bb\u03b5\u03b9\u03c4\u03bf\u03cd\u03c1\u03b3\u03b7\u03c3\u03b5. \u0388\u03bb\u03b5\u03b3\u03be\u03b5 search terms, CPA, ROAS, conversion rate, impression share, device performance, \u03b3\u03b5\u03c9\u03b3\u03c1\u03b1\u03c6\u03af\u03b5\u03c2, \u03ce\u03c1\u03b5\u03c2, audiences \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1. \u039a\u03c1\u03ac\u03c4\u03b1 \u03c3\u03b7\u03bc\u03b5\u03b9\u03ce\u03c3\u03b5\u03b9\u03c2. \u03a4\u03bf \u03ce\u03c1\u03b9\u03bc\u03bf PPC \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u201cset and forget\u201d. \u0395\u03af\u03bd\u03b1\u03b9 \u03c0\u03b5\u03b9\u03b8\u03b1\u03c1\u03c7\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03bc\u03b9\u03ba\u03c1\u03ce\u03bd \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03c9\u03bd \u03c0\u03bf\u03c5 \u03c3\u03c5\u03c3\u03c3\u03c9\u03c1\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7.<\/p>\n<h2 id=\"metrics-pou-prepei-na-parakolouthei-enas-e-commerce-owner\">Metrics \u03c0\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03ad\u03bd\u03b1\u03c2 e-commerce owner<\/h2>\n<p>\u03a4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf metric \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf cost per click, \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b5\u03bc\u03bc\u03bf\u03bd\u03ae. \u0388\u03bd\u03b1 \u03b1\u03ba\u03c1\u03b9\u03b2\u03cc click \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc \u03b1\u03bd \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b1\u03b3\u03bf\u03c1\u03ac \u03c5\u03c8\u03b7\u03bb\u03ae\u03c2 \u03b1\u03be\u03af\u03b1\u03c2, \u03b5\u03bd\u03ce \u03ad\u03bd\u03b1 \u03c6\u03b8\u03b7\u03bd\u03cc click \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ac\u03c7\u03c1\u03b7\u03c3\u03c4\u03bf \u03b1\u03bd \u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03ac\u03c3\u03c7\u03b5\u03c4\u03bf traffic. \u03a4\u03bf CTR \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c0\u03cc\u03c3\u03bf \u03b5\u03bb\u03ba\u03c5\u03c3\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7, \u03cc\u03bc\u03c9\u03c2 \u03b4\u03b5\u03bd \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03bf\u03c1\u03af\u03b1. \u03a4\u03bf conversion rate \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c0\u03cc\u03c3\u03bf \u03ba\u03b1\u03bb\u03ac \u03c4\u03bf site \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c8\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2, \u03b1\u03bb\u03bb\u03ac \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03c5\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03bc\u03ad\u03c3\u03b7 \u03b1\u03be\u03af\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 margin.<\/p>\n<p>\u0393\u03b9\u03b1 e-commerce, \u03c4\u03b1 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b1 metrics \u03b5\u03af\u03bd\u03b1\u03b9 CPA, ROAS, revenue, gross margin, new customer acquisition cost \u03ba\u03b1\u03b9 lifetime value. \u0391\u03bd \u03c0\u03bf\u03c5\u03bb\u03ac\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03bc\u03b5 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03be\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b5\u03c7\u03c4\u03b5\u03af\u03c2 \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf ROAS \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac, \u03b5\u03c6\u03cc\u03c3\u03bf\u03bd \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9\u03c2 \u03cc\u03c4\u03b9 \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03ad\u03c6\u03b5\u03b9. \u0391\u03bd \u03c0\u03bf\u03c5\u03bb\u03ac\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03bc\u03b9\u03b1\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03bc\u03b5 \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc margin, \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03c3\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd \u03c0\u03b9\u03bf \u03b1\u03c5\u03c3\u03c4\u03b7\u03c1\u03cc\u03c2. \u0397 \u03af\u03b4\u03b9\u03b1 PPC \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b4\u03b5\u03bd \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03b5 \u03cc\u03bb\u03b1 \u03c4\u03b1 business models.<\/p>\n<p>\u0395\u03be\u03af\u03c3\u03bf\u03c5 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03bb\u03cd\u03b5\u03b9\u03c2 brand \u03ba\u03b1\u03b9 non-brand \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03be\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03ac. \u039f\u03b9 brand \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c5\u03c8\u03b7\u03bb\u03cc ROAS, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03ae\u03b4\u03b7 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03bf brand. \u0391\u03bd \u03c4\u03b9\u03c2 \u03b1\u03bd\u03b1\u03bc\u03b5\u03af\u03be\u03b5\u03b9\u03c2 \u03bc\u03b5 non-brand campaigns, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03b9\u03c3\u03c4\u03ad\u03c8\u03b5\u03b9\u03c2 \u03cc\u03c4\u03b9 \u03cc\u03bb\u03bf \u03c4\u03bf account \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03b5\u03b9 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac, \u03b5\u03bd\u03ce \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bf\u03b9 \u03bd\u03ad\u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03b1\u03c0\u03bf\u03ba\u03c4\u03ce\u03bd\u03c4\u03b1\u03b9 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ac. \u0397 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b8\u03ad\u03bc\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b5\u03b9\u03bb\u03b9\u03ba\u03c1\u03af\u03bd\u03b5\u03b9\u03b1\u03c2.<\/p>\n<p>\u03a4\u03ad\u03bb\u03bf\u03c2, \u03bc\u03b7\u03bd \u03b1\u03b3\u03bd\u03bf\u03b5\u03af\u03c2 \u03c4\u03b7 \u03c3\u03c7\u03ad\u03c3\u03b7 PPC \u03ba\u03b1\u03b9 SEO. \u03a4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc PPC campaigns \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03bf\u03c5\u03bd \u03c0\u03bf\u03b9\u03b1 keywords \u03c6\u03ad\u03c1\u03bd\u03bf\u03c5\u03bd \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2, \u03c0\u03bf\u03b9\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b5\u03c2 \u03c0\u03c1\u03bf\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b1\u03be\u03af\u03b1\u03c2 \u03b1\u03c5\u03be\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03bf CTR. \u0391\u03c5\u03c4\u03ad\u03c2 \u03bf\u03b9 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c4\u03c1\u03bf\u03c6\u03bf\u03b4\u03bf\u03c4\u03ae\u03c3\u03bf\u03c5\u03bd category pages, product copy, blog content \u03ba\u03b1\u03b9 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae. \u0391\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b1, \u03bc\u03b9\u03b1 \u03b4\u03c5\u03bd\u03b1\u03c4\u03ae SEO \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bc\u03b5\u03b9\u03ce\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c3\u03b7 \u03b1\u03c0\u03cc paid traffic \u03c3\u03b5 \u03ce\u03c1\u03b9\u03bc\u03b5\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2.<\/p>\n<h2 id=\"sychna-lathe-kai-praktikes-beltistopoieses\">\u03a3\u03c5\u03c7\u03bd\u03ac \u03bb\u03ac\u03b8\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2<\/h2>\n<p>\u03a4\u03bf \u03c0\u03b9\u03bf \u03c3\u03c5\u03c7\u03bd\u03cc \u03bb\u03ac\u03b8\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b5\u03ba\u03ba\u03af\u03bd\u03b7\u03c3\u03b7 \u03c7\u03c9\u03c1\u03af\u03c2 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7. \u0391\u03bd \u03c4\u03bf conversion tracking \u03b5\u03af\u03bd\u03b1\u03b9 \u03bb\u03ac\u03b8\u03bf\u03c2, \u03cc\u03bb\u03b5\u03c2 \u03bf\u03b9 \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bb\u03ac\u03b8\u03bf\u03c2. \u03a4\u03bf \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03bf \u03bb\u03ac\u03b8\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03b9\u03ba\u03ae \u03b4\u03b9\u03b5\u03cd\u03c1\u03c5\u03bd\u03c3\u03b7 keywords \u03c7\u03c9\u03c1\u03af\u03c2 negative keywords. \u03a4\u03bf \u03c4\u03c1\u03af\u03c4\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae paid traffic \u03c3\u03b5 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03c4\u03bf\u03b9\u03bc\u03b5\u03c2 \u03bd\u03b1 \u03c0\u03bf\u03c5\u03bb\u03ae\u03c3\u03bf\u03c5\u03bd. \u03a4\u03bf \u03c4\u03ad\u03c4\u03b1\u03c1\u03c4\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2 \u03bc\u03cc\u03bd\u03bf \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03bf ROAS, \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c5\u03c0\u03cc\u03c8\u03b7 \u03c4\u03bf margin, \u03c4\u03bf stock \u03ba\u03b1\u03b9 \u03b7 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd.<\/p>\n<p>\u039c\u03b9\u03b1 \u03ce\u03c1\u03b9\u03bc\u03b7 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03c7\u03c9\u03c1\u03af\u03b6\u03b5\u03b9\u03c2 \u03c4\u03b9\u03c2 PPC \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03b1\u03bd\u03ac \u03c1\u03cc\u03bb\u03bf. \u0386\u03bb\u03bb\u03b5\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03c6\u03ad\u03c1\u03bd\u03bf\u03c5\u03bd \u03bd\u03ad\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2, \u03ac\u03bb\u03bb\u03b5\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c4\u03b5\u03cd\u03bf\u03c5\u03bd \u03c4\u03bf brand, \u03ac\u03bb\u03bb\u03b5\u03c2 \u03b5\u03c0\u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03bc\u03ad\u03c3\u03c9 remarketing, \u03ac\u03bb\u03bb\u03b5\u03c2 \u03c0\u03c1\u03bf\u03c9\u03b8\u03bf\u03cd\u03bd best sellers \u03ba\u03b1\u03b9 \u03ac\u03bb\u03bb\u03b5\u03c2 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03bf\u03c5\u03bd seasonal \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1. \u039c\u03b5 \u03b1\u03c5\u03c4\u03cc\u03bd \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03be\u03ad\u03c1\u03b5\u03b9\u03c2 \u03c4\u03b9 \u03c0\u03b5\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03b9\u03c2 \u03b1\u03c0\u03cc \u03ba\u03ac\u03b8\u03b5 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03b4\u03b5\u03bd \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03b9\u03c2 \u03b1\u03bd\u03cc\u03bc\u03bf\u03b9\u03b1 \u03c0\u03c1\u03ac\u03b3\u03bc\u03b1\u03c4\u03b1.<\/p>\n<p>\u03a3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c0\u03b5\u03b9\u03c1\u03b1\u03bc\u03ac\u03c4\u03c9\u03bd. \u0394\u03bf\u03ba\u03af\u03bc\u03b1\u03c3\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac headlines, \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ad\u03c2, landing pages, bidding strategies \u03ba\u03b1\u03b9 audiences. \u039c\u03b7\u03bd \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c3\u03b1\u03b9 \u03c3\u03b5 \u03ad\u03bd\u03c3\u03c4\u03b9\u03ba\u03c4\u03bf \u03cc\u03c4\u03b1\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03b2\u03b1\u03c3\u03b9\u03c3\u03c4\u03b5\u03af\u03c2 \u03c3\u03b5 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1. \u0391\u03bd \u03bc\u03b9\u03b1 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03ad\u03c7\u03b5\u03b9 \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc conversion rate, \u03b4\u03bf\u03ba\u03af\u03bc\u03b1\u03c3\u03b5 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b5\u03c2 \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b5\u03c2, \u03c0\u03b9\u03bf \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03b1\u03c6\u03ae, badges \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2, \u03b5\u03bc\u03c6\u03b1\u03bd\u03ae \u03ad\u03be\u03bf\u03b4\u03b1 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b1\u03c7\u03cd\u03c4\u03b5\u03c1\u03bf checkout. \u03a3\u03c5\u03c7\u03bd\u03ac, \u03b7 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03c3\u03c4\u03bf PPC \u03b4\u03b5\u03bd \u03ad\u03c1\u03c7\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf ad account, \u03b1\u03bb\u03bb\u03ac \u03b1\u03c0\u03cc \u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03c4\u03bf e-shop.<\/p>\n<p>\u03a4\u03bf PPC \u03b5\u03af\u03bd\u03b1\u03b9 \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc \u03cc\u03c4\u03b1\u03bd \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c9\u03c2 \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03c9\u03c2 \u03b1\u03c0\u03bb\u03ae \u03b1\u03b3\u03bf\u03c1\u03ac clicks. \u03a3\u03c5\u03bd\u03b4\u03ad\u03b5\u03b9 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7, \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1, \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd, \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7, \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ac \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03b1. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1\u03bd e-commerce owner, \u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b5\u03c1\u03ce\u03c4\u03b7\u03c3\u03b7 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u201c\u03bd\u03b1 \u03ba\u03ac\u03bd\u03c9 PPC;\u201d, \u03b1\u03bb\u03bb\u03ac \u201c\u03c0\u03bf\u03b9\u03b1 \u03b4\u03bf\u03bc\u03ae PPC \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c6\u03ad\u03c1\u03b5\u03b9 \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03cc\u03c1\u03b1 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03bc\u03b5 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03c1\u03af\u03c3\u03ba\u03bf;\u201d. \u038c\u03c4\u03b1\u03bd \u03b7 \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7 \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc tracking, \u03c0\u03c1\u03bf\u03c3\u03b5\u03ba\u03c4\u03b9\u03ba\u03cc keyword research, \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ac \u03c3\u03c9\u03c3\u03c4\u03ad\u03c2 landing pages \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ae \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7, \u03c4\u03bf PPC \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b9\u03bf \u03c0\u03c1\u03bf\u03b2\u03bb\u03ad\u03c8\u03b9\u03bc\u03bf\u03c5\u03c2 \u03bc\u03bf\u03c7\u03bb\u03bf\u03cd\u03c2 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2 \u03c4\u03bf\u03c5 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03bf\u03cd \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2.<\/p>\n<p><h2 id=\"peges\">\u03a0\u03b7\u03b3\u03ad\u03c2<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.semrush.com\/blog\/what-is-ppc\/\" target=\"_blank\" rel=\"noopener\">Semrush &#8211; What Is PPC? Pay-Per-Click Marketing Explained<\/a><\/li>\n<li><a href=\"https:\/\/support.google.com\/google-ads\/answer\/142918\" target=\"_blank\" rel=\"noopener\">Google Ads Help &#8211; About the ad auction<\/a><\/li>\n<li><a href=\"https:\/\/support.google.com\/google-ads\/answer\/6167118\" target=\"_blank\" rel=\"noopener\">Google Ads Help &#8211; About Quality Score<\/a><\/li>\n<li><a href=\"https:\/\/support.google.com\/google-ads\/answer\/6385083\" target=\"_blank\" rel=\"noopener\">Google Ads Help &#8211; About average daily budgets<\/a><\/li>\n<li><a href=\"https:\/\/economicimpact.google\/\" target=\"_blank\" rel=\"noopener\">Google Economic Impact &#8211; Google Ads value estimate<\/a><\/li>\n<\/ul>\n<h2 id=\"faq\" class=\"td-faq-heading\">\u03a3\u03c5\u03c7\u03bd\u03ad\u03c2 \u0395\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2<\/h2>\n<section class=\"td-faq\" aria-label=\"\u03a3\u03c5\u03c7\u03bd\u03ad\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2\">\n<details id=\"faq-1\" class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf PPC \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b1 e-commerce brands;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u03a4\u03bf PPC (Pay Per Click) \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u03cc\u03c0\u03bf\u03c5 \u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03b5\u03c4\u03b5 \u03bc\u03cc\u03bd\u03bf \u03cc\u03c4\u03b1\u03bd \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03c2 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03ba\u03bb\u03b9\u03ba \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03ae \u03c3\u03b1\u03c2. \u0393\u03b9\u03b1 \u03c4\u03b1 e-commerce brands, \u03b1\u03c5\u03c4\u03cc \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03bf\u03c5\u03bd \u03ac\u03bc\u03b5\u03c3\u03b1 \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03ad\u03c2, \u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03bc\u03cc\u03bd\u03bf \u03b3\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c8\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf site \u03c4\u03bf\u03c5\u03c2.<\/p>\n<\/div>\n<\/details>\n<details id=\"faq-2\" class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03bc\u03bf\u03c1\u03c6\u03ad\u03c2 PPC \u03ba\u03b1\u03bc\u03c0\u03b1\u03bd\u03b9\u03ce\u03bd \u03b3\u03b9\u03b1 e-commerce;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u039f\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03bc\u03bf\u03c1\u03c6\u03ad\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd search ads, shopping ads, display ads, video ads \u03ba\u03b1\u03b9 social media ads. \u039f\u03b9 search \u03ba\u03b1\u03b9 shopping ads \u03b5\u03af\u03bd\u03b1\u03b9 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b3\u03b9\u03b1 e-commerce \u03bb\u03cc\u03b3\u03c9 \u03c4\u03b7\u03c2 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae\u03c2 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7\u03c2 \u03c4\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd.<\/p>\n<\/div>\n<\/details>\n<details id=\"faq-3\" class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b7 \u03b4\u03b7\u03bc\u03bf\u03c0\u03c1\u03b1\u03c3\u03af\u03b1 \u03c3\u03c4\u03bf PPC;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u0397 \u03b4\u03b7\u03bc\u03bf\u03c0\u03c1\u03b1\u03c3\u03af\u03b1 \u03c3\u03c4\u03bf PPC \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03ba\u03b1\u03b9 bids. \u0397 \u03b8\u03ad\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u03b5\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf bid, \u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03c3\u03c5\u03bd\u03ac\u03c6\u03b5\u03b9\u03b1 \u03bc\u03b5 \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c4\u03b7\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2 \u03c0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd.<\/p>\n<\/div>\n<\/details>\n<details id=\"faq-4\" class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u0393\u03b9\u03b1\u03c4\u03af \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03c4\u03bf conversion tracking \u03c3\u03c4\u03bf PPC;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u03a4\u03bf conversion tracking \u03c3\u03b1\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ac\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 \u03c4\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03bc\u03b5\u03c4\u03ac \u03c4\u03bf \u03ba\u03bb\u03b9\u03ba, \u03cc\u03c0\u03c9\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03ae \u03b5\u03b3\u03b3\u03c1\u03b1\u03c6\u03ad\u03c2. \u0395\u03af\u03bd\u03b1\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c4\u03c9\u03bd \u03ba\u03b1\u03bc\u03c0\u03b1\u03bd\u03b9\u03ce\u03bd \u03c3\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf ROI.<\/p>\n<\/div>\n<\/details>\n<details id=\"faq-5\" class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03ba\u03cd\u03c1\u03b9\u03b5\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 PPC \u03ba\u03b1\u03bc\u03c0\u03b1\u03bd\u03b9\u03ce\u03bd;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03bb\u03ad\u03be\u03b5\u03c9\u03bd-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ce\u03bd, \u03c4\u03b7 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 landing page, \u03c4\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 remarketing \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ae \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd. \u0395\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03b6\u03b5\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03c3\u03b1\u03c2 \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03bc\u03b5 \u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03b1\u03c1\u03b1\u03c4\u03b7\u03c1\u03b5\u03af\u03c4\u03b5.<\/p>\n<\/div>\n<\/details>\n<details id=\"faq-6\" class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03c4\u03bf PPC \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03bf SEO \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 e-commerce brand;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u03a4\u03bf PPC \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b7 \u03bf\u03c1\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1, \u03b5\u03bd\u03ce \u03c4\u03bf SEO \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03c7\u03c1\u03cc\u03bd\u03bf \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c7\u03c4\u03af\u03c3\u03b5\u03b9 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c8\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1. \u039a\u03b1\u03b9 \u03bf\u03b9 \u03b4\u03cd\u03bf \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c5\u03bc\u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03bc\u03b1\u03ba\u03c1\u03bf\u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03bc\u03b7 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03b5\u03bd\u03cc\u03c2 e-commerce brand.<\/p>\n<\/div>\n<\/details>\n<details id=\"faq-7\" class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03c3\u03c5\u03c7\u03bd\u03ac \u03bb\u03ac\u03b8\u03b7 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c6\u03b5\u03cd\u03b3\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 PPC \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u03a3\u03c5\u03c7\u03bd\u03ac \u03bb\u03ac\u03b8\u03b7 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7 \u03bb\u03b1\u03bd\u03b8\u03b1\u03c3\u03bc\u03ad\u03bd\u03b7 \u03c1\u03cd\u03b8\u03bc\u03b9\u03c3\u03b7 \u03c4\u03bf\u03c5 conversion tracking, \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03c5\u03c3\u03af\u03b1 negative keywords \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae traffic \u03c3\u03b5 \u03bc\u03b7 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2. \u0395\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03bd\u03b1 \u03ad\u03c7\u03b5\u03c4\u03b5 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ae \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c6\u03cd\u03b3\u03b5\u03c4\u03b5 \u03c3\u03c0\u03b1\u03c4\u03ac\u03bb\u03b7 \u03c0\u03cc\u03c1\u03c9\u03bd.<\/p>\n<\/div>\n<\/details>\n<\/section>\n<section class=\"td-service-cta\" aria-label=\"\u03a0\u03c1\u03bf\u03c4\u03b5\u03b9\u03bd\u03cc\u03bc\u03b5\u03bd\u03b7 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1 TWO DOTS\">\n<div class=\"td-service-cta-content\">\n<h2>\u0398\u03ad\u03bb\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9\u03c2 \u03c4\u03bf PPC \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03cc\u03c1\u03bf;<\/h2>\n<p>\u03a3\u03c4\u03ae\u03bd\u03bf\u03c5\u03bc\u03b5 \u03ba\u03b1\u03b9 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bc\u03b5 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03bc\u03b5 \u03c3\u03c9\u03c3\u03c4\u03cc tracking, \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae keywords \u03ba\u03b1\u03b9 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b1 KPIs, \u03ce\u03c3\u03c4\u03b5 \u03c4\u03bf budget \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2.<\/p>\n<div class=\"td-service-cta-actions\"><a class=\"td-service-cta-button\" href=\"https:\/\/twodots.gr\/digital-marketing-seo\/\">\u0396\u03ae\u03c4\u03b7\u03c3\u03b5 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae PPC<\/a><\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>PPC (Pay Per Click) is a digital advertising model that allows an e-commerce brand to pay only when the user clicks on the ad. This model allows for direct exposure to people searching for products, offering the ability to test purchase and optimize campaigns. The most prevalent formats include search ads, display ads and shopping ads, with paid search directly linked to commercial intent. Success requires strategy, the right keywords and continuous optimization, and Google estimates that businesses earn $2 for every $1 spent on Google Ads.<\/p>","protected":false},"author":1,"featured_media":72357,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[195],"tags":[3906,6497,9331,6491,9330],"class_list":["post-72359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-psifiako-marketing","tag-e-commerce-marketing","tag-google-ads","tag-paid-search","tag-performance-marketing","tag-ppc"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/72359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/comments?post=72359"}],"version-history":[{"count":0,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/72359\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media\/72357"}],"wp:attachment":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media?parent=72359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/categories?post=72359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/tags?post=72359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}