{"id":72360,"date":"2026-05-25T19:31:58","date_gmt":"2026-05-25T16:31:58","guid":{"rendered":"https:\/\/twodots.gr\/?p=72360"},"modified":"2026-05-26T12:47:20","modified_gmt":"2026-05-26T09:47:20","slug":"google-ai-shopping-information-agents-katholiko-kalathi-agoron","status":"publish","type":"post","link":"https:\/\/twodots.gr\/en\/google-ai-shopping-information-agents-katholiko-kalathi-agoron\/","title":{"rendered":"Google introduces information agents and universal shopping cart"},"content":{"rendered":"<p>\u03a4\u03bf AI shopping \u03c4\u03b7\u03c2 Google \u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 information agents \u03ba\u03b1\u03b9 \u03b9\u03b4\u03ad\u03b5\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf universal cart, \u03b1\u03bb\u03bb\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf \u03c0\u03ce\u03c2 \u03b1\u03bd\u03b1\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03bf\u03c5\u03bc\u03b5, \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03bf\u03c5\u03bc\u03b5 \u03ba\u03b1\u03b9 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03bf\u03c5\u03bc\u03b5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1. \u0393\u03b9\u03b1 \u03c4\u03b1 e-shops, \u03b1\u03c5\u03c4\u03cc \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 product feeds, \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac structured data \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03bf checkout.<\/p>\n<nav class=\"td-toc\" aria-label=\"\u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03b1 \u03ac\u03c1\u03b8\u03c1\u03bf\u03c5\">\n<div class=\"td-toc-title\">\u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03b1<\/div>\n<ol>\n<li><a href=\"#ti-allazei-me-to-ai-shopping-tis-google\">\u03a4\u03b9 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03bc\u03b5 \u03c4\u03bf AI shopping \u03c4\u03b7\u03c2 Google<\/a><\/li>\n<li><a href=\"#information-agents-universal-cart-kai-agentic-commerce-ti-simainoun-praktika\">Information agents, universal cart \u03ba\u03b1\u03b9 agentic commerce: \u03c4\u03b9 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03bf\u03c5\u03bd \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac<\/a><\/li>\n<li><a href=\"#step-by-step-odigos-proetoimasias-e-shop-gia-ai-shopping\">Step-by-Step \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03c0\u03c1\u03bf\u03b5\u03c4\u03bf\u03b9\u03bc\u03b1\u03c3\u03af\u03b1\u03c2 e-shop \u03b3\u03b9\u03b1 AI shopping<\/a><\/li>\n<li><a href=\"#pos-prepei-na-kinithoun-oi-e-commerce-owners-tous-epomenous-mines\">\u03a0\u03ce\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03b9\u03bd\u03b7\u03b8\u03bf\u03cd\u03bd \u03bf\u03b9 e-commerce owners \u03c4\u03bf\u03c5\u03c2 \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf\u03c5\u03c2 \u03bc\u03ae\u03bd\u03b5\u03c2<\/a><\/li>\n<\/ol>\n<\/nav>\n<style id=\"td-article-components-css\">\n.td-toc{border:1px solid #E5E5E5;background:#fff;border-left:6px solid #FCA311;padding:18px 18px 14px;margin:18px 0 28px;border-radius:8px;box-shadow:0 10px 24px rgba(3,6,51,.06)}\n.td-toc-title{font-weight:800;color:#030633;margin:0 0 10px;font-size:16px}\n.td-toc ol{margin:0;padding-left:20px}\n.td-toc li{margin:6px 0}\n.td-toc a{color:#030633;text-decoration:none}\n.td-toc a:hover{color:#FCA311}\n.td-chart{border:1px solid #E5E5E5;background:#fff;padding:18px;margin:24px 0;border-radius:8px;box-shadow:0 12px 28px rgba(3,6,51,.07)}\n.td-chart-head{margin:0 0 16px}\n.td-chart-title{margin:0;color:#030633;font-size:18px;font-weight:800;line-height:1.3}\n.td-chart-subtitle{margin:6px 0 0;color:#555;font-size:14px;line-height:1.5}\n.td-chart-body{display:grid;gap:12px}\n.td-chart-row{display:grid;grid-template-columns:minmax(130px,1.2fr) minmax(120px,3fr) auto;gap:12px;align-items:center}\n.td-chart-label{color:#030633;font-weight:700;line-height:1.3}\n.td-chart-track{height:16px;background:#F3F4F6;border-radius:999px;overflow:hidden;box-shadow:inset 0 0 0 1px rgba(3,6,51,.06)}\n.td-chart-bar{display:block;height:100%;min-width:2%;border-radius:999px;background:#FCA311}\n.td-chart-value{color:#030633;font-weight:800;min-width:54px;text-align:right}\n.td-faq-heading{margin:34px 0 12px;color:#030633;font-size:28px;line-height:1.2}\n.td-faq{border:1px solid #E5E5E5;border-radius:8px;overflow:hidden;background:#fff;margin:12px 0 28px;box-shadow:0 12px 28px rgba(3,6,51,.06)}\n.td-faq-item{border-top:1px solid #E5E5E5;background:#fff}\n.td-faq-item:first-child{border-top:none}\n.td-faq-item[open]{background:#FFF8EC}\n.td-faq-title{cursor:pointer;padding:16px 46px 16px 18px;font-weight:800;color:#030633;list-style:none;position:relative;line-height:1.35}\n.td-faq-title::-webkit-details-marker{display:none}\n.td-faq-title::after{content:'+';position:absolute;right:18px;top:50%;transform:translateY(-50%);width:24px;height:24px;border-radius:50%;background:#FCA311;color:#030633;display:grid;place-items:center;font-weight:900}\n.td-faq-item[open]>.td-faq-title::after{content:'-'}\n.td-faq-content{padding:0 18px 16px;color:#555}\n.td-faq-content p{margin:0}\n.td-service-cta{border-radius:8px;background:#030633;padding:24px;margin:34px 0 8px;color:#fff;box-shadow:0 16px 34px rgba(3,6,51,.18);border:1px solid rgba(252,163,17,.35)}\n.td-service-cta-content{max-width:760px}\n.td-service-cta h2{margin:0 0 10px;color:#fff;font-size:26px;line-height:1.2}\n.td-service-cta p{margin:0 0 18px;color:#FED7AA;line-height:1.6}\n.td-service-cta-actions{display:flex;align-items:center;gap:12px;flex-wrap:wrap}\n.td-service-cta-button{display:inline-flex;align-items:center;justify-content:center;background:#FCA311;color:#030633!important;font-weight:900;padding:12px 18px;border-radius:8px;text-decoration:none;line-height:1.2}\n.td-service-cta-button:hover{background:#fff;color:#030633!important}\n@media (max-width:680px){\n  .td-chart-row{grid-template-columns:1fr;gap:7px}\n  .td-chart-value{text-align:left}\n  .td-service-cta{padding:20px}\n  .td-service-cta h2{font-size:22px}\n}\n<\/style>\n<h2 id=\"ti-allazei-me-to-ai-shopping-tis-google\">\u03a4\u03b9 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03bc\u03b5 \u03c4\u03bf AI shopping \u03c4\u03b7\u03c2 Google<\/h2>\n<p>\u03a4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf \u03c4\u03bf\u03c5 Semrush \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03b8\u03ae\u03ba\u03b7 information agents \u03ba\u03b1\u03b9 universal cart \u03b1\u03c0\u03cc \u03c4\u03b7 Google \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03cc\u03c0\u03b9\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03bf\u03b9 e-commerce owners \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03c3\u03bf\u03c5\u03bd \u03c9\u03c2 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ad\u03bd\u03b1 update \u03c3\u03c4\u03bf search. \u03a4\u03bf AI shopping \u03b4\u03b5\u03bd \u03b1\u03c6\u03bf\u03c1\u03ac \u03bc\u03cc\u03bd\u03bf \u03c0\u03b9\u03bf \u00ab\u03ad\u03be\u03c5\u03c0\u03bd\u03b5\u03c2\u00bb \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7, \u03b1\u03bb\u03bb\u03ac \u03ad\u03bd\u03b1 \u03bd\u03ad\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03cc\u03c0\u03bf\u03c5 \u03bf \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03bd\u03b1\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03bd\u03b1 \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03b9 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2, \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03b5\u03af \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac, \u03bd\u03b1 \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c0\u03c1\u03bf\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9, \u03c3\u03c4\u03b1\u03b4\u03b9\u03b1\u03ba\u03ac, \u03bd\u03b1 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03ce\u03bd\u03b5\u03b9 \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7\u03c2 \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc AI \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2. \u039c\u03b5 \u03b1\u03c0\u03bb\u03ac \u03bb\u03cc\u03b3\u03b9\u03b1, \u03c4\u03bf \u03c4\u03b1\u03be\u03af\u03b4\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf query \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c4\u03bf \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c3\u03cd\u03bd\u03c4\u03bf\u03bc\u03bf, \u03c0\u03b9\u03bf \u03ba\u03b1\u03b8\u03bf\u03b4\u03b7\u03b3\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b5\u03be\u03b1\u03c1\u03c4\u03b7\u03bc\u03ad\u03bd\u03bf \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03c0\u03bf\u03c5 \u03b4\u03af\u03bd\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03c3\u03c4\u03b7 Google.<\/p>\n<p>\u0397 \u03c0\u03b9\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03b1 AI agents \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03c3\u03b1\u03bd \u03b5\u03bd\u03b4\u03b9\u03ac\u03bc\u03b5\u03c3\u03bf\u03b9 \u03c3\u03cd\u03bc\u03b2\u03bf\u03c5\u03bb\u03bf\u03b9 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2. \u0394\u03b5\u03bd \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03bd\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03c5\u03bd \u03b4\u03ad\u03ba\u03b1 \u03bc\u03c0\u03bb\u03b5 links \u03ae \u03ad\u03bd\u03b1 \u03ba\u03bb\u03b1\u03c3\u03b9\u03ba\u03cc product grid. \u039c\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b8\u03ad\u03c3\u03bf\u03c5\u03bd \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03b1\u03c0\u03cc product feeds, reviews, structured data, \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ce\u03bd, \u03c4\u03b9\u03bc\u03ad\u03c2, \u03b4\u03b9\u03b1\u03b8\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03bf\u03c5\u03bd \u03c3\u03b5 \u03c0\u03b9\u03bf \u03c3\u03cd\u03bd\u03b8\u03b5\u03c4\u03b5\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5 \u03c4\u03cd\u03c0\u03bf\u03c5 \u00ab\u03c0\u03bf\u03b9\u03bf running shoe \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03b3\u03b9\u03b1 \u03b1\u03c1\u03c7\u03ac\u03c1\u03b9\u03bf \u03bc\u03b5 \u03c5\u03c0\u03b5\u03c1\u03c0\u03c1\u03b7\u03bd\u03b9\u03c3\u03bc\u03cc \u03ba\u03b1\u03b9 budget \u03ba\u03ac\u03c4\u03c9 \u03b1\u03c0\u03cc 120 \u03b5\u03c5\u03c1\u03ce;\u00bb. \u03a3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf, \u03c4\u03bf Google AI Mode shopping \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b5\u03c2 \u03c4\u03cd\u03c0\u03bf\u03c5 universal cart \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03b7 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03b4\u03b5\u03bd \u03ba\u03b5\u03c1\u03b4\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03bc\u03b5 bids \u03ae \u03c4\u03af\u03c4\u03bb\u03bf\u03c5\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03b1\u03bb\u03bb\u03ac \u03bc\u03b5 \u03c0\u03bb\u03ae\u03c1\u03b7, \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03ba\u03ac \u03b1\u03bd\u03b1\u03b3\u03bd\u03ce\u03c3\u03b9\u03bc\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1.<\/p>\n<p>\u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 e-shop, \u03c4\u03bf \u03b5\u03c1\u03ce\u03c4\u03b7\u03bc\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03bd \u03c4\u03bf AI shopping \u03b8\u03b1 \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03c3\u03b5\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b1 \u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03cc \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03b5\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf. \u03a4\u03bf \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc \u03b5\u03c1\u03ce\u03c4\u03b7\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 brands \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03bf\u03c1\u03b3\u03b1\u03bd\u03c9\u03bc\u03ad\u03bd\u03b1 \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u00ab\u03b4\u03b9\u03b1\u03b2\u03b1\u03c3\u03c4\u03bf\u03cd\u03bd\u00bb \u03c3\u03c9\u03c3\u03c4\u03ac \u03b1\u03c0\u03cc \u03c4\u03b1 AI \u03c3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1, \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c4\u03b1\u03b8\u03bf\u03cd\u03bd \u03c3\u03c4\u03b9\u03c2 \u03c3\u03c9\u03c3\u03c4\u03ad\u03c2 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03b9\u03ce\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c4\u03c1\u03b9\u03b2\u03ae \u03c3\u03c4\u03bf checkout. \u038c\u03c3\u03bf \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03bf\u03b9 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 shopping assistants, \u03c4\u03cc\u03c3\u03bf \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae SEO, \u03c4\u03bf Merchant Center, \u03c4\u03bf product feed optimization, \u03c4\u03bf Performance Max \u03ba\u03b1\u03b9 \u03c4\u03bf conversion rate optimization \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c9\u03c2 \u03b5\u03bd\u03b9\u03b1\u03af\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03c9\u03c2 \u03be\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1.<\/p>\n<h2 id=\"information-agents-universal-cart-kai-agentic-commerce-ti-simainoun-praktika\">Information agents, universal cart \u03ba\u03b1\u03b9 agentic commerce: \u03c4\u03b9 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03bf\u03c5\u03bd \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac<\/h2>\n<p>\u039f\u03b9 information agents \u03b5\u03af\u03bd\u03b1\u03b9 AI \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03bd\u03bf\u03c5\u03bd, \u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03bd\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03b5\u03be\u03b7\u03b3\u03bf\u03cd\u03bd \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03cc \u03c4\u03bf\u03c5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7. \u03a3\u03c4\u03bf e-commerce, \u03b1\u03c5\u03c4\u03cc \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03c0\u03bb\u03b5\u03bf\u03bd\u03b5\u03ba\u03c4\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd, \u03c0\u03b5\u03c1\u03af\u03bb\u03b7\u03c8\u03b7 reviews, \u03b5\u03bd\u03c4\u03bf\u03c0\u03b9\u03c3\u03bc\u03cc \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ce\u03bd \u03c3\u03b5 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ac \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03ae \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u03cc\u03c0\u03c9\u03c2 budget, \u03bc\u03ad\u03b3\u03b5\u03b8\u03bf\u03c2, \u03c7\u03c1\u03ce\u03bc\u03b1, \u03c7\u03c1\u03cc\u03bd\u03bf\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7\u03c2 \u03ae \u03c7\u03c1\u03ae\u03c3\u03b7. \u0397 \u03ad\u03bd\u03bd\u03bf\u03b9\u03b1 \u03c4\u03bf\u03c5 universal cart \u03c0\u03b7\u03b3\u03b1\u03af\u03bd\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03b2\u03ae\u03bc\u03b1 \u03c0\u03b1\u03c1\u03b1\u03c0\u03ad\u03c1\u03b1: \u03b1\u03bd\u03c4\u03af \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03ba\u03b9\u03bd\u03b5\u03af\u03c4\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ce\u03c2 \u03b1\u03c0\u03cc \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03c3\u03b5 site \u03ba\u03b1\u03b9 \u03b1\u03c0\u03cc site \u03c3\u03b5 checkout, \u03c4\u03bf \u03bf\u03b9\u03ba\u03bf\u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03be\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03c0\u03b9\u03bf \u03b5\u03bd\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03bf \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9 \u03b1\u03b3\u03bf\u03c1\u03ce\u03bd, \u03cc\u03c0\u03bf\u03c5 \u03b7 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9 \u03c0\u03b9\u03bf \u03ac\u03bc\u03b5\u03c3\u03b1 \u03c0\u03c1\u03bf\u03c2 \u03c4\u03b7\u03bd \u03bf\u03bb\u03bf\u03ba\u03bb\u03ae\u03c1\u03c9\u03c3\u03b7.<\/p>\n<p>\u0391\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03c0\u03c5\u03c1\u03ae\u03bd\u03b1\u03c2 \u03c4\u03bf\u03c5 agentic commerce. \u03a3\u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03cc e-commerce, \u03bf \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae\u03c2 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7, \u03b1\u03bd\u03bf\u03af\u03b3\u03b5\u03b9 tabs, \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03b9 \u03c4\u03b9\u03bc\u03ad\u03c2, \u03b4\u03b9\u03b1\u03b2\u03ac\u03b6\u03b5\u03b9 reviews, \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03ad\u03c6\u03b5\u03b9 \u03c3\u03c4\u03bf Google, \u03bc\u03c0\u03b1\u03af\u03bd\u03b5\u03b9 \u03c3\u03b5 marketplace, \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03bb\u03b5\u03af\u03c0\u03b5\u03b9 \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b5\u03bb\u03b9\u03ba\u03ac \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03b5\u03b9 \u03cc\u03c4\u03b1\u03bd \u03b1\u03b9\u03c3\u03b8\u03b1\u03bd\u03b8\u03b5\u03af \u03b1\u03c1\u03ba\u03b5\u03c4\u03ae \u03c3\u03b9\u03b3\u03bf\u03c5\u03c1\u03b9\u03ac. \u03a3\u03c4\u03bf agentic commerce, \u03ad\u03bd\u03b1 AI agent \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03bc\u03ad\u03c1\u03bf\u03c2 \u03b1\u03c5\u03c4\u03ae\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2: \u03bd\u03b1 \u03c6\u03b9\u03bb\u03c4\u03c1\u03ac\u03c1\u03b5\u03b9 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2, \u03bd\u03b1 \u03b5\u03be\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03ad\u03bd\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf, \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c4\u03b5\u03af\u03bd\u03b5\u03b9 \u03b5\u03bd\u03b1\u03bb\u03bb\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03b9\u03ce\u03c3\u03b5\u03b9 \u03c4\u03bf\u03bd \u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c6\u03cc\u03c1\u03c4\u03bf. \u0391\u03c5\u03c4\u03cc \u03b4\u03b5\u03bd \u03ba\u03b1\u03c4\u03b1\u03c1\u03b3\u03b5\u03af \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03b3\u03b9\u03b1 brand, site \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03ae SEO. \u0391\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03b1, \u03c4\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c0\u03b9\u03bf \u03b1\u03c0\u03b1\u03b9\u03c4\u03b7\u03c4\u03b9\u03ba\u03ac, \u03b3\u03b9\u03b1\u03c4\u03af \u03c4\u03bf brand \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03b5\u03af\u03be\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1 \u03c4\u03bf\u03c5 \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c3\u03c4\u03bf\u03bd \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b1 \u03c3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b1.<\/p>\n<p>\u0397 Google \u03ad\u03c7\u03b5\u03b9 \u03ae\u03b4\u03b7 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf Shopping Graph \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc 50 \u03b4\u03b9\u03c3\u03b5\u03ba\u03b1\u03c4\u03bf\u03bc\u03bc\u03cd\u03c1\u03b9\u03b1 product listings \u03ba\u03b1\u03b9 \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc 2 \u03b4\u03b9\u03c3\u03b5\u03ba\u03b1\u03c4\u03bf\u03bc\u03bc\u03cd\u03c1\u03b9\u03b1 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03b1\u03bd\u03ac \u03ce\u03c1\u03b1. \u03a4\u03bf \u03bc\u03ad\u03b3\u03b5\u03b8\u03bf\u03c2 \u03b1\u03c5\u03c4\u03cc \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03c4\u03bf product data \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03ad\u03c1\u03b5\u03b9\u03b1, \u03b1\u03bb\u03bb\u03ac \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03cc asset. \u038c\u03c4\u03b1\u03bd \u03b5\u03ba\u03b1\u03c4\u03bf\u03bc\u03bc\u03cd\u03c1\u03b9\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2, \u03b7 \u03b1\u03ba\u03c1\u03af\u03b2\u03b5\u03b9\u03b1 \u03c3\u03b5 \u03c4\u03af\u03c4\u03bb\u03bf\u03c5\u03c2, \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03b1\u03c6\u03ad\u03c2, GTIN, attributes, \u03c4\u03b9\u03bc\u03ad\u03c2, stock status \u03ba\u03b1\u03b9 shipping data \u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03b6\u03b5\u03b9 \u03b1\u03bd \u03ad\u03bd\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf \u03bd\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03b9\u03c3\u03c4\u03b5\u03af \u03c3\u03b5 \u03ad\u03bd\u03b1 AI shopping \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd.<\/p>\n<p>\u038c\u03c0\u03c9\u03c2 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1, \u03b7 \u03ba\u03bb\u03af\u03bc\u03b1\u03ba\u03b1 \u03c4\u03bf\u03c5 Google Shopping Graph \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03ad\u03c4\u03bf\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03b7 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c9\u03c2 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ae\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03c9\u03c2 \u03bc\u03b9\u03b1 \u03b5\u03c6\u03ac\u03c0\u03b1\u03be \u03b5\u03b9\u03c3\u03b1\u03b3\u03c9\u03b3\u03ae catalog.<\/p>\n<section class=\"td-chart\" aria-label=\"\u0393\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1\">\n<div class=\"td-chart-head\">\n<h3 class=\"td-chart-title\">\u039a\u03cd\u03c1\u03b9\u03bf\u03b9 \u03bb\u03cc\u03b3\u03bf\u03b9 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2 checkout<\/h3>\n<p class=\"td-chart-subtitle\">\u03a0\u03b7\u03b3\u03ae: Baymard Institute, Checkout Usability Research<\/p>\n<\/div>\n<div class=\"td-chart-body\">\n<div class=\"td-chart-row\">\n<div class=\"td-chart-label\">\u0395\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd \u03ba\u03cc\u03c3\u03c4\u03b7<\/div>\n<div class=\"td-chart-track\">\n<div class=\"td-chart-bar\" style=\"width: 100%\"><\/div>\n<\/div>\n<div class=\"td-chart-value\">39<\/div>\n<\/div>\n<div class=\"td-chart-row\">\n<div class=\"td-chart-label\">\u03a5\u03c0\u03bf\u03c7\u03c1\u03b5\u03c9\u03c4\u03b9\u03ba\u03cc\u03c2 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2<\/div>\n<div class=\"td-chart-track\">\n<div class=\"td-chart-bar\" style=\"width: 53.85%\"><\/div>\n<\/div>\n<div class=\"td-chart-value\">21<\/div>\n<\/div>\n<div class=\"td-chart-row\">\n<div class=\"td-chart-label\">\u0391\u03c1\u03b3\u03ae \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7<\/div>\n<div class=\"td-chart-track\">\n<div class=\"td-chart-bar\" style=\"width: 48.72%\"><\/div>\n<\/div>\n<div class=\"td-chart-value\">19<\/div>\n<\/div>\n<div class=\"td-chart-row\">\n<div class=\"td-chart-label\">\u0388\u03bb\u03bb\u03b5\u03b9\u03c8\u03b7 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03c1\u03c4\u03b1<\/div>\n<div class=\"td-chart-track\">\n<div class=\"td-chart-bar\" style=\"width: 48.72%\"><\/div>\n<\/div>\n<div class=\"td-chart-value\">19<\/div>\n<\/div>\n<div class=\"td-chart-row\">\n<div class=\"td-chart-label\">\u03a0\u03bf\u03bb\u03cd \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf checkout<\/div>\n<div class=\"td-chart-track\">\n<div class=\"td-chart-bar\" style=\"width: 46.15%\"><\/div>\n<\/div>\n<div class=\"td-chart-value\">18<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"td-chart\" aria-label=\"\u0393\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1\">\n<div class=\"td-chart-head\">\n<h3 class=\"td-chart-title\">\u03a4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03c7\u03c1\u03ae\u03c3\u03b7 Generative AI \u03b1\u03c0\u03cc \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2<\/h3>\n<p class=\"td-chart-subtitle\">\u03a0\u03b7\u03b3\u03ae: McKinsey Global Survey on AI, 2024<\/p>\n<\/div>\n<div class=\"td-chart-body\">\n<div class=\"td-chart-row\">\n<div class=\"td-chart-label\">\u039f\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03bf\u03af \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac Generative AI<\/div>\n<div class=\"td-chart-track\"><span class=\"td-chart-bar\" style=\"width:65%\"><\/span><\/div>\n<div class=\"td-chart-value\">65%<\/div>\n<\/div>\n<\/div>\n<\/section>\n<h2 id=\"step-by-step-odigos-proetoimasias-e-shop-gia-ai-shopping\">Step-by-Step \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03c0\u03c1\u03bf\u03b5\u03c4\u03bf\u03b9\u03bc\u03b1\u03c3\u03af\u03b1\u03c2 e-shop \u03b3\u03b9\u03b1 AI shopping<\/h2>\n<p>\u0397 \u03c0\u03c1\u03bf\u03b5\u03c4\u03bf\u03b9\u03bc\u03b1\u03c3\u03af\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf AI shopping \u03b4\u03b5\u03bd \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03c0\u03b1\u03bd\u03b9\u03ba\u03cc, \u03b1\u03bb\u03bb\u03ac \u03c0\u03b5\u03b9\u03b8\u03b1\u03c1\u03c7\u03af\u03b1. \u03a4\u03bf \u03c3\u03c9\u03c3\u03c4\u03cc \u03c0\u03bb\u03ac\u03bd\u03bf \u03be\u03b5\u03ba\u03b9\u03bd\u03ac \u03b1\u03c0\u03cc \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03c0\u03b5\u03c1\u03bd\u03ac \u03c3\u03c4\u03bf \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03cc SEO \u03ba\u03b1\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ae\u03b3\u03b5\u03b9 \u03c3\u03c4\u03bf checkout \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7. \u0393\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03b5\u03af\u03bd\u03b5\u03b9 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae, \u03bf \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf catalog \u03c4\u03b7\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b7\u03c4\u03cc, \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03bf \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ac \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b9\u03bc\u03bf \u03b1\u03c0\u03cc \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2, \u03bc\u03b7\u03c7\u03b1\u03bd\u03ad\u03c2 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 AI agents \u03c4\u03b1\u03c5\u03c4\u03cc\u03c7\u03c1\u03bf\u03bd\u03b1.<\/p>\n<p>\u03a3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1, \u03b5\u03c5\u03b8\u03c5\u03b3\u03c1\u03ac\u03bc\u03bc\u03b9\u03c3\u03b5 \u03c4\u03bf feed \u03bc\u03b5 \u03c4\u03b9\u03c2 landing pages. \u0391\u03bd \u03b7 \u03c4\u03b9\u03bc\u03ae \u03c3\u03c4\u03bf site \u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf Merchant Center, \u03b1\u03bd \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03bf \u03c3\u03c4\u03bf feed \u03b1\u03bb\u03bb\u03ac out of stock \u03c3\u03c4\u03bf site \u03ae \u03b1\u03bd \u03bf\u03b9 \u03c0\u03b1\u03c1\u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03b3\u03ad\u03b8\u03bf\u03c5\u03c2 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac \u03c7\u03b1\u03c1\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03b1\u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03c3\u03b5\u03b9 \u03c4\u03cc\u03c3\u03bf \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03c4\u03c9\u03bd AI \u03c3\u03c5\u03c3\u03c4\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd. \u0393\u03b9\u03b1 e-shops \u03bc\u03b5 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf catalog, \u03b1\u03be\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b7\u03b8\u03bf\u03cd\u03bd \u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2 \u03b5\u03bc\u03c0\u03bb\u03bf\u03c5\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03b1\u03bd\u03ac \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1, \u03ce\u03c3\u03c4\u03b5 \u03c4\u03b1 attributes \u03bd\u03b1 \u03bc\u03b7\u03bd \u03c3\u03c5\u03bc\u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c3\u03c0\u03b1\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac. \u03a3\u03c4\u03b1 fashion \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03b3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03c4\u03bf \u03c5\u03bb\u03b9\u03ba\u03cc, \u03c4\u03bf fit, \u03c4\u03bf \u03c6\u03cd\u03bb\u03bf, \u03b7 \u03c0\u03b5\u03c1\u03af\u03c3\u03c4\u03b1\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b7 \u03b5\u03c0\u03bf\u03c7\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b1. \u03a3\u03c4\u03b1 electronics, \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ac specs, \u03c3\u03c5\u03bc\u03b2\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b5\u03b3\u03b3\u03cd\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03bd\u03b5\u03c1\u03b3\u03b5\u03b9\u03b1\u03ba\u03ae \u03ba\u03bb\u03ac\u03c3\u03b7.<\/p>\n<p>\u03a3\u03c4\u03bf checkout, \u03b1\u03c6\u03b1\u03af\u03c1\u03b5\u03c3\u03b5 \u03c5\u03c0\u03bf\u03c7\u03c1\u03b5\u03c9\u03c4\u03b9\u03ba\u03ac \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03cc\u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9. \u03a0\u03c1\u03cc\u03c3\u03c6\u03b5\u03c1\u03b5 guest checkout, \u03b4\u03b7\u03bc\u03bf\u03c6\u03b9\u03bb\u03b5\u03af\u03c2 \u03bc\u03b5\u03b8\u03cc\u03b4\u03bf\u03c5\u03c2 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae\u03c2, \u03c3\u03b1\u03c6\u03ae \u03c3\u03cd\u03bd\u03bf\u03c8\u03b7 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2 \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03bf \u03b2\u03ae\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7 \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03af\u03c9\u03c3\u03b7 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1\u03c2. \u0391\u03bd \u03ad\u03c7\u03b5\u03b9\u03c2 omnichannel commerce \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b5\u03c2, \u03cc\u03c0\u03c9\u03c2 \u03c0\u03b1\u03c1\u03b1\u03bb\u03b1\u03b2\u03ae \u03b1\u03c0\u03cc \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03ae \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ae \u03c3\u03b5 \u03c6\u03c5\u03c3\u03b9\u03ba\u03cc \u03c3\u03b7\u03bc\u03b5\u03af\u03bf, \u03c6\u03c1\u03cc\u03bd\u03c4\u03b9\u03c3\u03b5 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b5\u03c2 \u03c3\u03b5 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03ba\u03b1\u03b9 checkout. \u03a4\u03bf automated checkout \u03b4\u03b5\u03bd \u03b8\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03c0\u03bb\u03b5\u03bf\u03bd\u03ad\u03ba\u03c4\u03b7\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03cc\u03bb\u03bf\u03c5\u03c2\u00b7 \u03b8\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03c0\u03bb\u03b5\u03bf\u03bd\u03ad\u03ba\u03c4\u03b7\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03cc\u03c3\u03bf\u03c5\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03ae\u03b4\u03b7 \u03b1\u03c0\u03bb\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b5\u03c2 \u03c4\u03bf\u03c5\u03c2.<\/p>\n<p>\u03a4\u03ad\u03bb\u03bf\u03c2, \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b5 \u03bc\u03b5 \u03c4\u03c1\u03cc\u03c0\u03bf \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03b9 \u03c4\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1. \u03a0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b5 queries \u03c0\u03bf\u03c5 \u03bf\u03b4\u03b7\u03b3\u03bf\u03cd\u03bd \u03c3\u03b5 product discovery, impressions \u03c3\u03b5 Shopping, click-through rate, add-to-cart rate, checkout abandonment, conversion rate, refund rate \u03ba\u03b1\u03b9 margin \u03b1\u03bd\u03ac \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1. \u03a4\u03bf AI shopping \u03b4\u03b5\u03bd \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03bc\u03b5 traffic. \u0392\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1. \u0391\u03bd \u03ad\u03bd\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 clicks \u03b1\u03bb\u03bb\u03ac \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ad\u03c2, \u03c4\u03bf AI-driven merchandising \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c4\u03bf \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9. \u0391\u03bd \u03bc\u03b9\u03b1 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c5\u03c8\u03b7\u03bb\u03ae \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03b1\u03bb\u03bb\u03ac \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc conversion \u03bb\u03cc\u03b3\u03c9 \u03b5\u03bb\u03bb\u03b9\u03c0\u03ce\u03bd \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03b9\u03ce\u03bd, \u03b7 \u03bb\u03cd\u03c3\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 content \u03ba\u03b1\u03b9 data enrichment, \u03cc\u03c7\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b1 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf ad budget.<\/p>\n<h2 id=\"pos-prepei-na-kinithoun-oi-e-commerce-owners-tous-epomenous-mines\">\u03a0\u03ce\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03b9\u03bd\u03b7\u03b8\u03bf\u03cd\u03bd \u03bf\u03b9 e-commerce owners \u03c4\u03bf\u03c5\u03c2 \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf\u03c5\u03c2 \u03bc\u03ae\u03bd\u03b5\u03c2<\/h2>\n<p>\u0397 \u03c3\u03c9\u03c3\u03c4\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf AI shopping \u03c9\u03c2 \u03bd\u03ad\u03bf \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03c5\u03c0\u03bf\u03b4\u03bf\u03bc\u03ae\u03c2 \u03c0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03bd e-commerce. \u0394\u03b5\u03bd \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03b8\u03b9\u03c3\u03c4\u03ac \u03c4\u03bf SEO, \u03c4\u03bf performance marketing \u03ae \u03c4\u03bf CRO, \u03b1\u03bb\u03bb\u03ac \u03c4\u03b1 \u03b1\u03bd\u03b1\u03b3\u03ba\u03ac\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03c4\u03bf\u03cd\u03bd \u03c0\u03b9\u03bf \u03c3\u03c4\u03b5\u03bd\u03ac. \u0397 \u03bf\u03bc\u03ac\u03b4\u03b1 SEO \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03b9 \u03bb\u03b5\u03af\u03c0\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b1 feeds. \u0397 performance \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03b1\u03b2\u03b1\u03af\u03bd\u03b5\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc margin \u03ba\u03b1\u03b9 stock. \u0397 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03bf\u03b4\u03b7\u03b3\u03bf\u03cd\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b4\u03ad\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2. \u03a4\u03bf development \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03b6\u03b5\u03b9 structured data, \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03bf checkout. \u039a\u03b1\u03b9 \u03b7 \u03b4\u03b9\u03bf\u03af\u03ba\u03b7\u03c3\u03b7 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03c4\u03bf product data \u03c9\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c5\u03c3\u03b9\u03b1\u03ba\u03cc \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03bf, \u03cc\u03c7\u03b9 \u03c9\u03c2 \u03b1\u03c1\u03c7\u03b5\u03af\u03bf \u03c0\u03bf\u03c5 \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b1\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c2.<\/p>\n<p>\u0393\u03b9\u03b1 \u03ac\u03bc\u03b5\u03c3\u03b7 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae, \u03be\u03b5\u03ba\u03af\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03c1\u03b5\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2. \u03a0\u03c1\u03ce\u03c4\u03bf\u03bd, \u03ba\u03ac\u03bd\u03b5 audit \u03c3\u03c4\u03b9\u03c2 20% \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c6\u03ad\u03c1\u03bd\u03bf\u03c5\u03bd \u03c4\u03bf 80% \u03c4\u03bf\u03c5 revenue \u03ba\u03b1\u03b9 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b5 \u03c4\u03af\u03c4\u03bb\u03bf\u03c5\u03c2, attributes, \u03b5\u03b9\u03ba\u03cc\u03bd\u03b5\u03c2, reviews \u03ba\u03b1\u03b9 structured data. \u0394\u03b5\u03cd\u03c4\u03b5\u03c1\u03bf\u03bd, \u03b5\u03bd\u03c4\u03cc\u03c0\u03b9\u03c3\u03b5 \u03c4\u03b1 \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2 \u03c3\u03c4\u03bf checkout \u03ba\u03b1\u03b9 \u03b4\u03b9\u03cc\u03c1\u03b8\u03c9\u03c3\u03b5 \u03cc,\u03c4\u03b9 \u03c3\u03c7\u03b5\u03c4\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03ba\u03c1\u03c5\u03c6\u03ac \u03ba\u03cc\u03c3\u03c4\u03b7, \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03cc, \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7. \u03a4\u03c1\u03af\u03c4\u03bf\u03bd, \u03b4\u03b7\u03bc\u03b9\u03bf\u03cd\u03c1\u03b3\u03b7\u03c3\u03b5 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c0\u03bf\u03c5 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ac \u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2, \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c3\u03b5 keywords. \u0388\u03c4\u03c3\u03b9, \u03c4\u03bf brand \u03c3\u03bf\u03c5 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b7\u03c4\u03cc \u03b3\u03b9\u03b1 \u03c4\u03b1 AI agents.<\/p>\n<p>\u03a4\u03bf AI shopping \u03b8\u03b1 \u03b5\u03c5\u03bd\u03bf\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b1 e-shops \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03c0\u03c1\u03cc\u03c4\u03b1\u03c3\u03b7 \u03b1\u03be\u03af\u03b1\u03c2, \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7 \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1. \u038c\u03c3\u03b1 \u03b2\u03b1\u03c3\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c3\u03b5 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ad\u03c2, \u03b1\u03b4\u03cd\u03bd\u03b1\u03bc\u03b1 feeds \u03ae \u03b3\u03b5\u03bd\u03b9\u03ba\u03ad\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03b1\u03c6\u03ad\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03b8\u03b1 \u03b4\u03c5\u03c3\u03ba\u03bf\u03bb\u03b5\u03c5\u03c4\u03bf\u03cd\u03bd \u03bd\u03b1 \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03c3\u03bf\u03c5\u03bd \u03c3\u03b5 \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03b1 \u03cc\u03c0\u03bf\u03c5 \u03b7 AI \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b1\u03c5\u03c3\u03c4\u03b7\u03c1\u03ae. \u0397 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b1, \u03cc\u03bc\u03c9\u03c2, \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7: \u03b1\u03bd \u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c9\u03c3\u03c4\u03ac \u03c4\u03bf catalog, \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03ba\u03b1\u03b9 \u03c4\u03bf checkout, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c3\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03cc\u03c4\u03b1\u03bd \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03c8\u03ac\u03c7\u03bd\u03b5\u03b9 \u03c4\u03bf brand \u03c3\u03bf\u03c5, \u03b1\u03bb\u03bb\u03ac \u03cc\u03c4\u03b1\u03bd \u03b6\u03b7\u03c4\u03ac \u03b2\u03bf\u03ae\u03b8\u03b5\u03b9\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03c3\u03b5\u03b9 \u03c4\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03b5\u03b9.<\/p>\n<p><strong>\u0394\u03b9\u03b1\u03b2\u03ac\u03c3\u03c4\u03b5 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2:<\/strong> <a href=\"https:\/\/twodots.gr\/seo-gia-ecommerce-basika-bemata\/\">SEO \u03b3\u03b9\u03b1 eCommerce: \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1<\/a> \u03ba\u03b1\u03b9 <a href=\"https:\/\/twodots.gr\/antidrastiki-ai-vs-genetiki-ai-poia-einai-i-diafora-kai-giati-echei-simasia\/\">\u0391\u03bd\u03c4\u03b9\u03b4\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae AI vs \u0393\u03b5\u03bd\u03b5\u03c4\u03b9\u03ba\u03ae AI<\/a>.<\/p>\n<p>\u03a0\u03b7\u03b3\u03ad\u03c2: <a href=\"https:\/\/www.semrush.com\/blog\/google-adds-information-agents-and-universal-cart\/\" target=\"_blank\" rel=\"noopener\">Semrush: Google Adds Information Agents And Universal Cart<\/a> | <a href=\"https:\/\/blog.google\/products\/shopping\/\" target=\"_blank\" rel=\"noopener\">Google Shopping updates and AI shopping experiences<\/a> | <a href=\"https:\/\/www.mckinsey.com\/capabilities\/quantumblack\/our-insights\/the-state-of-ai\" target=\"_blank\" rel=\"noopener\">McKinsey: The State of AI<\/a> | <a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noopener\">Baymard Institute: Cart Abandonment Rate Statistics<\/a> | <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/product\" target=\"_blank\" rel=\"noopener\">Google Search Central: Product Structured Data<\/a> | <a href=\"https:\/\/support.google.com\/merchants\/answer\/7052112\" target=\"_blank\" rel=\"noopener\">Google Merchant Center: Product Data Specification<\/a><\/p>\n<h2 id=\"faq\" class=\"td-faq-heading\">\u03a3\u03c5\u03c7\u03bd\u03ad\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2<\/h2>\n<section class=\"td-faq\" aria-label=\"\u03a3\u03c5\u03c7\u03bd\u03ad\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2\">\n<details id=\"faq-1\" class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf AI shopping \u03c4\u03b7\u03c2 Google;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u03a4\u03bf AI shopping \u03c4\u03b7\u03c2 Google \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03bd\u03ad\u03b1 \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 \u03c3\u03c4\u03bf \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03b5\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ba\u03b1\u03b8\u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c4\u03bf\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae \u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03ba\u03ac\u03bb\u03c5\u03c8\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03b3\u03bf\u03c1\u03ac \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd. \u03a0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b5\u03c2 \u03cc\u03c0\u03c9\u03c2 information agents \u03ba\u03b1\u03b9 universal cart, \u03ba\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c4\u03bf \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9 \u03c0\u03b9\u03bf \u03c3\u03cd\u03bd\u03c4\u03bf\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03be\u03b1\u03c1\u03c4\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd.<\/p>\n<\/div>\n<\/details>\n<details id=\"faq-2\" class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf AI shopping \u03c4\u03bf SEO \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u03a4\u03bf AI shopping \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf SEO \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b8\u03ce\u03c2 \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03b1\u03c0\u03cc \u03c4\u03b1 e-shops \u03bd\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac \u03ba\u03b1\u03b9 \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd. \u0397 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 product feed, \u03bf\u03b9 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03b1\u03c6\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b1 structured data \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bb\u03ad\u03bf\u03bd \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03c3\u03b5 AI \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03b1.<\/p>\n<\/div>\n<\/details>\n<details id=\"faq-3\" class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c4\u03c9\u03bd information agents \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5 universal cart;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u039f\u03b9 information agents \u03c3\u03c5\u03b3\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03bd\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03bd\u03bf\u03c5\u03bd \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03b5\u03bd\u03ce \u03c4\u03bf universal cart \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bd\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2. \u0391\u03c5\u03c4\u03ad\u03c2 \u03bf\u03b9 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b5\u03c2 \u03bc\u03b5\u03b9\u03ce\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c4\u03c1\u03b9\u03b2\u03ae \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c4\u03bf checkout, \u03ba\u03b1\u03b8\u03b9\u03c3\u03c4\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03c0\u03b9\u03bf \u03bf\u03bc\u03b1\u03bb\u03ae \u03ba\u03b1\u03b9 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7.<\/p>\n<\/div>\n<\/details>\n<details id=\"faq-4\" class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03c4\u03b1 e-shops \u03bd\u03b1 \u03c0\u03c1\u03bf\u03b5\u03c4\u03bf\u03b9\u03bc\u03b1\u03c3\u03c4\u03bf\u03cd\u03bd \u03b3\u03b9\u03b1 \u03c4\u03bf AI shopping;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u03a4\u03b1 e-shops \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03c3\u03c4\u03b9\u03ac\u03c3\u03bf\u03c5\u03bd \u03c3\u03c4\u03b7 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03c4\u03bf\u03c5 Merchant Center \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5 checkout. \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03c3\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b1\u03c6\u03b5\u03af\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b5\u03c2, \u03b5\u03bd\u03ce \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ac \u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd.<\/p>\n<\/div>\n<\/details>\n<details id=\"faq-5\" class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03c0\u03c1\u03bf\u03ba\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5 AI shopping \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u039c\u03af\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03ba\u03cd\u03c1\u03b9\u03b5\u03c2 \u03c0\u03c1\u03bf\u03ba\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03b3\u03b9\u03b1 \u03c0\u03bb\u03ae\u03c1\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ae \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd. \u0397 \u03b1\u03b4\u03c5\u03bd\u03b1\u03bc\u03af\u03b1 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7\u03c2 \u03b1\u03c5\u03c4\u03ce\u03bd \u03c4\u03c9\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03c3\u03b5\u03b9 \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ac \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03bd\u03cc\u03c2 e-shop \u03c3\u03b5 AI \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03b1.<\/p>\n<\/div>\n<\/details>\n<details id=\"faq-6\" class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03c4\u03bf AI shopping \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u03a4\u03bf AI shopping \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c0\u03b1\u03c1\u03ad\u03c7\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c0\u03b9\u03bf \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03c4\u03b5\u03c5\u03b8\u03c5\u03bd\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03c0\u03c1\u03bf\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd. \u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9 \u03c3\u03b5 \u03c3\u03cd\u03bd\u03b8\u03b5\u03c4\u03b5\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c4\u03b5\u03af\u03bd\u03b5\u03b9 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03c3\u03c4\u03b9\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae.<\/p>\n<\/div>\n<\/details>\n<\/section>\n<section class=\"td-service-cta\" aria-label=\"\u03a0\u03c1\u03bf\u03c4\u03b5\u03b9\u03bd\u03cc\u03bc\u03b5\u03bd\u03b7 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1 TWO DOTS\">\n<div class=\"td-service-cta-content\">\n<h2>\u0398\u03ad\u03bb\u03b5\u03b9\u03c2 e-shop \u03ad\u03c4\u03bf\u03b9\u03bc\u03bf \u03b3\u03b9\u03b1 AI shopping;<\/h2>\n<p>\u0392\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bc\u03b5 product data, structured data \u03ba\u03b1\u03b9 checkout \u03ce\u03c3\u03c4\u03b5 \u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03ac \u03c3\u03bf\u03c5 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03b2\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac \u03b1\u03c0\u03cc \u03c4\u03b7 Google \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1.<\/p>\n<div class=\"td-service-cta-actions\"><a class=\"td-service-cta-button\" href=\"https:\/\/twodots.gr\/kataskevi-eshop\/\">\u0394\u03b5\u03c2 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03ae e-shop<\/a><\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Google's AI shopping is transforming e-commerce by allowing consumers to discover, compare and buy products with the help of AI agents. These agents act as intermediaries, synthesizing data from product feeds, reviews and structured data to offer personalized recommendations. E-commerce businesses need to organize their data, improve SEO and checkout to stay competitive. AI shopping requires an integrated strategy that combines SEO, marketing and conversion optimization.<\/p>","protected":false},"author":1,"featured_media":72358,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[196],"tags":[9333,6811,3955,9335,9334],"class_list":["post-72360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ilektroniko-eborio","tag-ai-shopping","tag-e-commerce-ai","tag-google-shopping","tag-merchant-center","tag-universal-cart"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/72360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/comments?post=72360"}],"version-history":[{"count":0,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/72360\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media\/72358"}],"wp:attachment":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media?parent=72360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/categories?post=72360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/tags?post=72360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}