{"id":76022,"date":"2026-06-18T18:25:19","date_gmt":"2026-06-18T15:25:19","guid":{"rendered":"https:\/\/twodots.gr\/?p=76022"},"modified":"2026-06-18T18:25:21","modified_gmt":"2026-06-18T15:25:21","slug":"ta-kalytera-protypa-parousiasis-gia-odigous-etairikis-taftotitas","status":"publish","type":"post","link":"https:\/\/twodots.gr\/en\/ta-kalytera-protypa-parousiasis-gia-odigous-etairikis-taftotitas\/","title":{"rendered":"\u03a4\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03c0\u03c1\u03cc\u03c4\u03c5\u03c0\u03b1 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03bf\u03b4\u03b7\u03b3\u03bf\u03cd\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae\u03c2 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2"},"content":{"rendered":"<div class=\"td-article-toc\"><div class=\"td-toc-title\">Contents<\/div><ul><li><a href=\"#giati-ta-brand-guidelines-einai-krisima-gia-ena-e-commerce-brand\">\u0393\u03b9\u03b1\u03c4\u03af \u03c4\u03b1 brand guidelines \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 e-commerce brand<\/a><\/li><li><a href=\"#ti-kratame-apo-ti-syllogi-toy-graphicdesignjunction\">\u03a4\u03b9 \u03ba\u03c1\u03b1\u03c4\u03ac\u03bc\u03b5 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03c3\u03c5\u03bb\u03bb\u03bf\u03b3\u03ae \u03c4\u03bf\u03c5 GraphicDesignJunction<\/a><\/li><li><a href=\"#ta-vasika-kefalaia-poy-prepei-na-echei-ena-brand-manual\">\u03a4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03ba\u03b5\u03c6\u03ac\u03bb\u03b1\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03ad\u03bd\u03b1 brand manual<\/a><\/li><li><a href=\"#pos-epireazoyn-empistosyni-checkout-kai-conversion\">\u03a0\u03ce\u03c2 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03c5\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7, checkout \u03ba\u03b1\u03b9 conversion<\/a><\/li><li><a href=\"#apo-to-template-stin-efarmogi-ti-na-prosexeis-prin-to-yiothetiseis\">\u0391\u03c0\u03cc \u03c4\u03bf template \u03c3\u03c4\u03b7\u03bd \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae: \u03c4\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03ad\u03be\u03b5\u03b9\u03c2 \u03c0\u03c1\u03b9\u03bd \u03c4\u03bf \u03c5\u03b9\u03bf\u03b8\u03b5\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2<\/a><\/li><li><a href=\"#to-brand-book-os-perioysiako-stoicheio\">\u03c4\u03bf brand book \u03c9\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c5\u03c3\u03b9\u03b1\u03ba\u03cc \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03bf<\/a><\/li><li><a href=\"#kataskeyi-istoselidon-me-synepi-brand-apo-tin-two-dots\">\u039a\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03ae \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd \u03bc\u03b5 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ae brand \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd TWO DOTS<\/a><\/li><li><a href=\"#sychnes-erotiseis\">Frequently Asked Questions<\/a><\/li><\/ul><\/div>\n\n\n<div class=\"td-article-lede\"><p>\u03a4\u03b1 \u03c0\u03c1\u03cc\u03c4\u03c5\u03c0\u03b1 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b7\u03c2 \u03b3\u03b9\u03b1 brand guidelines \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03ad\u03c4\u03bf\u03b9\u03bc\u03b1 slides \u03b3\u03b9\u03b1 designers. \u0393\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03ae \u03ad\u03bd\u03b1 e-shop, \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03ce\u03c3\u03c4\u03b5 \u03b7 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bd\u03b1 \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03c3\u03b5 website, social media, newsletters, \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1, \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c5\u03bb\u03b9\u03ba\u03ac \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7\u03c2 \u03c7\u03c9\u03c1\u03af\u03c2 \u03ba\u03ac\u03b8\u03b5 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03bd\u03b1 \u03b1\u03c5\u03c4\u03bf\u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03ae.<\/p><\/div>\n\n<p>\u03a4\u03b1 brand guidelines \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u201c\u03c9\u03c1\u03b1\u03af\u03bf PDF\u201d \u03c0\u03bf\u03c5 \u03bc\u03ad\u03bd\u03b5\u03b9 \u03be\u03b5\u03c7\u03b1\u03c3\u03bc\u03ad\u03bd\u03bf \u03c3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03c6\u03ac\u03ba\u03b5\u03bb\u03bf \u03c4\u03bf\u03c5 marketing. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 e-commerce brand, \u03b5\u03af\u03bd\u03b1\u03b9 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2: \u03bf\u03c1\u03af\u03b6\u03b5\u03b9 \u03c0\u03ce\u03c2 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03c3\u03b5 product pages, newsletters, social media templates, packaging design, marketplaces, performance ads, landing pages \u03ba\u03b1\u03b9 customer support touchpoints. \u03a4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf \u03c4\u03bf\u03c5 GraphicDesignJunction \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 brand guidelines presentation templates \u03b1\u03bd\u03b1\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b4\u03b9\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7: \u03ad\u03c4\u03bf\u03b9\u03bc\u03b5\u03c2 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 design, marketing \u03ba\u03b1\u03b9 founders \u03bd\u03b1 \u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf brand manual \u03c4\u03bf\u03c5\u03c2 \u03bc\u03b5 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1, \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03bf\u03cd\u03bd \u03ba\u03ac\u03b8\u03b5 \u03c6\u03bf\u03c1\u03ac \u03b1\u03c0\u03cc \u03bb\u03b5\u03c5\u03ba\u03ae \u03c3\u03b5\u03bb\u03af\u03b4\u03b1. <span class=\"td-inline-links\">See also: <a href=\"https:\/\/twodots.gr\/digital-marketing-seo\/\">Digital Marketing &amp; SEO<\/a>.<\/span><\/p><p>\u0393\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 e-commerce owners, \u03c4\u03bf \u03b6\u03b7\u03c4\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03bd\u03b1 \u201c\u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03cc\u03bc\u03bf\u03c1\u03c6\u03bf\u201d \u03c4\u03bf brand. \u03a4\u03bf \u03b6\u03b7\u03c4\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b1, \u03bd\u03b1 \u03c7\u03c4\u03af\u03b6\u03b5\u03b9 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7, \u03bd\u03b1 \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c4\u03c1\u03b9\u03b2\u03ae \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03bd\u03b1\u03c0\u03b1\u03c1\u03b1\u03c7\u03b8\u03b5\u03af \u03c3\u03c9\u03c3\u03c4\u03ac \u03b1\u03c0\u03cc \u03ba\u03ac\u03b8\u03b5 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03c4\u03b7: designer, developer, performance marketer, \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03ac\u03c6\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, agency \u03ae \u03b5\u03c3\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03cc team. \u0395\u03ba\u03b5\u03af \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03bc\u03c0\u03b1\u03af\u03bd\u03bf\u03c5\u03bd \u03c4\u03b1 brand guidelines templates: \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03c9\u03c2 \u03b4\u03bf\u03bc\u03b7\u03bc\u03ad\u03bd\u03bf\u03c2 \u03c3\u03ba\u03b5\u03bb\u03b5\u03c4\u03cc\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03b5\u03b9\u03c2 \u03c4\u03b7\u03bd \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2 \u03c3\u03b5 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bf\u03b4\u03b7\u03b3\u03af\u03b5\u03c2 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae\u03c2.<\/p><h2 id=\"giati-ta-brand-guidelines-einai-krisima-gia-ena-e-commerce-brand\">\u0393\u03b9\u03b1\u03c4\u03af \u03c4\u03b1 brand guidelines \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 e-commerce brand<\/h2>\n\n<div class=\"td-article-note\"><strong>Practical reading:<\/strong> \u0397 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03be\u03af\u03b1 \u03cc\u03c4\u03b1\u03bd \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03b3\u03b9\u03b1 site, e-shop, social, emails \u03ba\u03b1\u03b9 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2, \u03ce\u03c3\u03c4\u03b5 \u03c4\u03bf brand \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ad\u03c2 \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03b5\u03c0\u03b1\u03c6\u03ae\u03c2.<\/div>\n\n<p>\u03a3\u03c4\u03bf \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03b5\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf, \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03b4\u03b5\u03bd \u201c\u03c0\u03b9\u03ac\u03bd\u03b5\u03b9\u201d \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03c0\u03c1\u03b9\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03b5\u03b9. \u039a\u03c1\u03af\u03bd\u03b5\u03b9 \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03b5\u03b9\u03ba\u03cc\u03bd\u03b5\u03c2, layout, \u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03b1, \u03c4\u03c5\u03c0\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1, microcopy, reviews, checkout \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03bf\u03c7\u03ae \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03b5 \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1. \u0391\u03bd \u03c4\u03bf Instagram \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 premium, \u03c4\u03bf site \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c0\u03c1\u03cc\u03c7\u03b5\u03b9\u03c1\u03bf \u03ba\u03b1\u03b9 \u03c4\u03bf email \u03ad\u03c7\u03b5\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1, \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03b4\u03b5\u03bd \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae \u03c0\u03bf\u03b9\u03ba\u03b9\u03bb\u03af\u03b1\u00b7 \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03b1\u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1. \u03a4\u03b1 brand guidelines \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03c9\u03c2 \u03b5\u03bd\u03b9\u03b1\u03af\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ac\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf brand identity \u03ba\u03b1\u03b9 \u03b1\u03c0\u03b1\u03bd\u03c4\u03bf\u03cd\u03bd \u03c3\u03b5 \u03b5\u03c1\u03c9\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03c5\u03bd \u03ac\u03bc\u03b5\u03c3\u03b1 \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03af\u03bb\u03b7\u03c8\u03b7 \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1\u03c2: \u03c0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03c7\u03c1\u03ae\u03c3\u03b7 \u03bb\u03bf\u03b3\u03bf\u03c4\u03cd\u03c0\u03bf\u03c5, \u03c0\u03bf\u03b9\u03b1 \u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03bf\u03bd\u03c4\u03b1\u03b9, \u03c0\u03bf\u03b9\u03bf typography system \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bc\u03b5, \u03c0\u03ce\u03c2 \u03b3\u03c1\u03ac\u03c6\u03bf\u03c5\u03bc\u03b5 \u03c4\u03af\u03c4\u03bb\u03bf\u03c5\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03c0\u03ce\u03c2 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bc\u03b5 \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b5\u03c2, \u03c0\u03ce\u03c2 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b1 badges \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03c4\u03cc\u03bd\u03bf\u03c2 \u03c6\u03c9\u03bd\u03ae\u03c2 \u03c3\u03b5 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ac \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1.<\/p><p>\u0397 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5 design \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1\u03c2 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b8\u03b5\u03c9\u03c1\u03b7\u03c4\u03b9\u03ba\u03ae. \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c4\u03b7\u03c2 Adobe, \u03cc\u03c4\u03b1\u03bd \u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf \u03c7\u03c1\u03cc\u03bd\u03bf \u03ba\u03b1\u03c4\u03b1\u03bd\u03ac\u03bb\u03c9\u03c3\u03b7\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5, \u03c4\u03bf 66% \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ac \u03bd\u03b1 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03b9\u03b4\u03c1\u03ac\u03c3\u03b5\u03b9 \u03bc\u03b5 \u03ba\u03ac\u03c4\u03b9 \u03cc\u03bc\u03bf\u03c1\u03c6\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03ad\u03bd\u03bf \u03b1\u03bd\u03c4\u03af \u03b3\u03b9\u03b1 \u03ba\u03ac\u03c4\u03b9 \u03b1\u03c0\u03bb\u03cc, \u03b5\u03bd\u03ce \u03c4\u03bf 38% \u03c3\u03c4\u03b1\u03bc\u03b1\u03c4\u03ac \u03bd\u03b1 \u03b5\u03bc\u03c0\u03bb\u03ad\u03ba\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03cc\u03c4\u03b1\u03bd \u03b7 \u03b4\u03b9\u03ac\u03c4\u03b1\u03be\u03b7 \u03ae \u03b7 \u03b5\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03ae \u03c4\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03bb\u03ba\u03c5\u03c3\u03c4\u03b9\u03ba\u03ae. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 e-shop, \u03b1\u03c5\u03c4\u03cc \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf visual identity \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c4\u03b7\u03bd \u201c\u03b5\u03b9\u03ba\u03cc\u03bd\u03b1\u201d \u03c4\u03bf\u03c5 brand \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae \u03c0\u03bf\u03c5 \u03b4\u03af\u03bd\u03b5\u03b9 \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03c3\u03c4\u03b9\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c9\u03b8\u03b7\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2.<\/p><p>\u038c\u03c0\u03c9\u03c2 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1, \u03b7 \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03b7 \u03bf\u03c1\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03c3\u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03bb\u03bf\u03ba\u03ae \u03c4\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd.<\/p>\n<div class=\"td-chart td-chart--metrics\"><p class=\"td-chart-title\">\u03a0\u03ce\u03c2 \u03c4\u03bf \u03c3\u03c5\u03bd\u03b5\u03c0\u03ad\u03c2 design \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03bb\u03bf\u03ba\u03ae<\/p><p class=\"td-chart-subtitle\">\u03a0\u03b7\u03b3\u03ae: Adobe, The State of Content<\/p><div class=\"td-metric-grid\"><div class=\"td-metric-card\"><span class=\"td-metric-value\">66%<\/span><span class=\"td-metric-label\">\u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ac \u03cc\u03bc\u03bf\u03c1\u03c6\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03ad\u03bd\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf<\/span><\/div><div class=\"td-metric-card\"><span class=\"td-metric-value\">38%<\/span><span class=\"td-metric-label\">\u03c3\u03c4\u03b1\u03bc\u03b1\u03c4\u03ac \u03cc\u03c4\u03b1\u03bd \u03c4\u03bf layout \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03bb\u03ba\u03c5\u03c3\u03c4\u03b9\u03ba\u03cc<\/span><\/div><\/div><\/div>\n<h2 id=\"ti-kratame-apo-ti-syllogi-toy-graphicdesignjunction\">\u03a4\u03b9 \u03ba\u03c1\u03b1\u03c4\u03ac\u03bc\u03b5 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03c3\u03c5\u03bb\u03bb\u03bf\u03b3\u03ae \u03c4\u03bf\u03c5 GraphicDesignJunction<\/h2>\n\n<p class=\"td-comparison-title\">\u0391\u03c0\u03cc \u03c3\u03c4\u03b1\u03c4\u03b9\u03ba\u03ae \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c3\u03b5 brand system \u03c0\u03bf\u03c5 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c0\u03b1\u03bd\u03c4\u03bf\u03cd<\/p><div class=\"td-comparison-cards td-comparison-cards--horizontal\"><div class=\"td-comparison-grid td-comparison-grid--two\"><div class=\"td-platform-card\"><h3>Brand \u03c9\u03c2 \u03b1\u03c0\u03bb\u03ae \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae<\/h3><p>\u03a4\u03bf logo, \u03c4\u03b1 \u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b1 layouts \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd, \u03b1\u03bb\u03bb\u03ac \u03ba\u03ac\u03b8\u03b5 \u03bd\u03ad\u03bf touchpoint \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03be\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03ad\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03c7\u03bd\u03ac \u03c7\u03ac\u03bd\u03b5\u03b9 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1.<\/p><div class=\"td-badge-row\"><span class=\"td-badge\">\u0391\u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1<\/span><span class=\"td-badge\">\u03a7\u03b5\u03b9\u03c1\u03bf\u03ba\u03af\u03bd\u03b7\u03c4\u03bf<\/span><\/div><\/div><div class=\"td-platform-card td-platform-card--navy\"><h3>Brand system \u03b3\u03b9\u03b1 digital \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ad\u03c2<\/h3><p>\u0397 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b5\u03c0\u03b1\u03bd\u03b1\u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b9\u03bc\u03b1 components \u03b3\u03b9\u03b1 site, e-shop, social, emails \u03ba\u03b1\u03b9 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2, \u03ba\u03c1\u03b1\u03c4\u03ce\u03bd\u03c4\u03b1\u03c2 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc UX.<\/p><div class=\"td-badge-row\"><span class=\"td-badge\">Consistency<\/span><span class=\"td-badge\">UX<\/span><\/div><\/div><\/div><\/div>\n\n\n<p>\u0397 \u03c3\u03c5\u03bb\u03bb\u03bf\u03b3\u03ae \u03c4\u03bf\u03c5 GraphicDesignJunction \u03b5\u03c0\u03b9\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 presentation templates \u03b3\u03b9\u03b1 brand guidelines, \u03b4\u03b7\u03bb\u03b1\u03b4\u03ae \u03c3\u03b5 \u03ad\u03c4\u03bf\u03b9\u03bc\u03b5\u03c2 \u03b4\u03bf\u03bc\u03ad\u03c2 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03bf\u03cd\u03bd \u03b3\u03b9\u03b1 brand book, style guide \u03ae brand manual. \u0397 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1 \u03b1\u03c5\u03c4\u03ce\u03bd \u03c4\u03c9\u03bd templates \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03cc\u03c4\u03b9 \u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b1 \u03c3\u03b5 \u03b5\u03bd\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03b9\u03b1 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03ae\u03c3\u03b5\u03b9 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1: \u03b5\u03b9\u03c3\u03b1\u03b3\u03c9\u03b3\u03ae \u03c3\u03c4\u03bf brand, \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf, \u03c7\u03c1\u03c9\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c0\u03b1\u03bb\u03ad\u03c4\u03b1, typography system, \u03b5\u03b9\u03ba\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03c4\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03b7, \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ad\u03c2 \u03c3\u03b5 social media, stationery, packaging \u03ba\u03b1\u03b9 digital assets. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1\u03bd e-commerce owner, \u03b1\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b7 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b4\u03b5\u03bd \u03b6\u03b5\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c3\u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03b9\u03ba\u03ae \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c4\u03bf\u03c5 site. \u0396\u03b5\u03b9 \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 product card, \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 email automation, \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 ad creative \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 unboxing \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1.<\/p><p>\u03a4\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03b3\u03c1\u03ac\u03c8\u03b5\u03b9\u03c2 \u03ad\u03bd\u03b1 template \u03c9\u03c2 \u03ad\u03c7\u03b5\u03b9, \u03b1\u03bb\u03bb\u03ac \u03bd\u03b1 \u03c4\u03bf \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c9\u03c2 framework. \u0388\u03bd\u03b1 \u03ba\u03b1\u03bb\u03cc brand guidelines template \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03b5 \u03b2\u03bf\u03b7\u03b8\u03ac \u03bd\u03b1 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03c3\u03b1\u03c6\u03ae\u03bd\u03b5\u03b9\u03b1 \u03c3\u03b5 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac \u03b5\u03c1\u03c9\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1. \u03a0\u03cc\u03c4\u03b5 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03c4\u03bf \u03ba\u03cd\u03c1\u03b9\u03bf \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf \u03ba\u03b1\u03b9 \u03c0\u03cc\u03c4\u03b5 \u03c4\u03bf \u03b5\u03bd\u03b1\u03bb\u03bb\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc; \u03a0\u03cc\u03c3\u03bf \u03ba\u03b5\u03bd\u03cc \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03c4\u03bf logo usage; \u03a0\u03bf\u03b9\u03b1 \u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03b1 \u03bc\u03c0\u03b1\u03af\u03bd\u03bf\u03c5\u03bd \u03c3\u03b5 CTA buttons \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03bc\u03cc\u03bd\u03bf \u03c9\u03c2 \u03b4\u03b5\u03c5\u03c4\u03b5\u03c1\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1; \u03a0\u03bf\u03b9\u03b1 \u03b3\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03bf\u03c3\u03b5\u03b9\u03c1\u03ac \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03af\u03c4\u03bb\u03bf\u03c5\u03c2, \u03c0\u03bf\u03b9\u03b1 \u03b3\u03b9\u03b1 body copy \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ad\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd; \u03a0\u03ce\u03c2 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b5\u03ba\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2, bundles, \u03bd\u03ad\u03b5\u03c2 \u03b1\u03c6\u03af\u03be\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 seasonal \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03c7\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03c3\u03c5\u03bd\u03bf\u03c7\u03ae;<\/p><p>\u0395\u03b9\u03b4\u03b9\u03ba\u03ac \u03c3\u03b5 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03b5\u03b3\u03b1\u03bb\u03ce\u03bd\u03bf\u03c5\u03bd \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1, \u03b7 \u03ad\u03bb\u03bb\u03b5\u03b9\u03c8\u03b7 \u03ba\u03b1\u03bd\u03cc\u03bd\u03c9\u03bd \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2. \u039a\u03ac\u03b8\u03b5 \u03bd\u03ad\u03bf landing page \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b4\u03b9\u03bf\u03c1\u03b8\u03ce\u03c3\u03b5\u03b9\u03c2, \u03ba\u03ac\u03b8\u03b5 designer \u03c0\u03b1\u03af\u03c1\u03bd\u03b5\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2, \u03ba\u03ac\u03b8\u03b5 agency \u03b5\u03c1\u03bc\u03b7\u03bd\u03b5\u03cd\u03b5\u03b9 \u03c4\u03bf brand \u03bc\u03b5 \u03c4\u03bf\u03bd \u03b4\u03b9\u03ba\u03cc \u03c4\u03bf\u03c5 \u03c4\u03c1\u03cc\u03c0\u03bf \u03ba\u03b1\u03b9 \u03c4\u03b5\u03bb\u03b9\u03ba\u03ac \u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03b1\u03bd\u03c4\u03b9\u03ba\u03c1\u03bf\u03c5\u03cc\u03bc\u03b5\u03bd\u03b1 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ac \u03c3\u03ae\u03bc\u03b1\u03c4\u03b1. \u03a4\u03b1 brand guidelines templates \u03bc\u03b5\u03b9\u03ce\u03bd\u03bf\u03c5\u03bd \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7\u03bd \u03b1\u03b2\u03b5\u03b2\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b4\u03af\u03bd\u03bf\u03c5\u03bd \u03bc\u03b9\u03b1 \u03ba\u03bf\u03b9\u03bd\u03ae \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1 \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03b5 founders, marketers \u03ba\u03b1\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ad\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2.<\/p><h2 id=\"ta-vasika-kefalaia-poy-prepei-na-echei-ena-brand-manual\">\u03a4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03ba\u03b5\u03c6\u03ac\u03bb\u03b1\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03ad\u03bd\u03b1 brand manual<\/h2>\n\n<div class=\"td-decision-band\"><p class=\"td-decision-label\">Main decision<\/p><strong>\u03a4\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03c0\u03c1\u03cc\u03c4\u03c5\u03c0\u03b1 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03bf\u03b4\u03b7\u03b3\u03bf\u03cd\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae\u03c2 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2: \u03c4\u03b9 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7;<\/strong><p>The important thing is not only to understand the news or trend, but to see if it affects content, UX, SEO, brand, automation, sales or the related service.<\/p><\/div>\n\n\n<p>\u0388\u03bd\u03b1 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03bf brand manual \u03b3\u03b9\u03b1 e-commerce \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 logo \u03ba\u03b1\u03b9 color palette. \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae, \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ad\u03c2. \u0397 \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b5\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03bf brand foundation: \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae, \u03b1\u03be\u03af\u03b5\u03c2, positioning, \u03ba\u03bf\u03b9\u03bd\u03cc-\u03c3\u03c4\u03cc\u03c7\u03bf \u03ba\u03b1\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7 \u03c0\u03c1\u03bf\u03c2 \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7. \u0391\u03c5\u03c4\u03ac \u03c4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03b1\u03bd \u03c4\u03bf brand \u03b8\u03b1 \u03bc\u03b9\u03bb\u03ac \u03c9\u03c2 premium expert, \u03c9\u03c2 \u03c0\u03c1\u03bf\u03c3\u03b9\u03c4\u03cc\u03c2 \u03c3\u03cd\u03bc\u03bc\u03b1\u03c7\u03bf\u03c2, \u03c9\u03c2 lifestyle \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03ae \u03c9\u03c2 value-for-money \u03bb\u03cd\u03c3\u03b7. \u03a7\u03c9\u03c1\u03af\u03c2 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf, \u03c4\u03bf visual identity \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03b4\u03b9\u03b1\u03ba\u03cc\u03c3\u03bc\u03b7\u03c3\u03b7.<\/p><p>\u0397 \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03bf \u03bb\u03bf\u03b3\u03cc\u03c4\u03c5\u03c0\u03bf \u03ba\u03b1\u03b9 \u03c4\u03bf logo usage. \u0395\u03b4\u03ce \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03c3\u03c9\u03c3\u03c4\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03bb\u03b1\u03bd\u03b8\u03b1\u03c3\u03bc\u03ad\u03bd\u03b7\u03c2 \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2, \u03b5\u03bb\u03ac\u03c7\u03b9\u03c3\u03c4\u03bf \u03bc\u03ad\u03b3\u03b5\u03b8\u03bf\u03c2, clear space, \u03b5\u03ba\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03b1\u03bd\u03bf\u03b9\u03c7\u03c4\u03cc \u03ba\u03b1\u03b9 \u03c3\u03ba\u03bf\u03cd\u03c1\u03bf \u03c6\u03cc\u03bd\u03c4\u03bf, favicon, app icon \u03ba\u03b1\u03b9 marketplace avatar. \u0397 \u03c4\u03c1\u03af\u03c4\u03b7 \u03b5\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03b7\u03bd color palette. \u0393\u03b9\u03b1 e-commerce \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03b1, \u03b7 \u03c0\u03b1\u03bb\u03ad\u03c4\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bf\u03c1\u03af\u03b6\u03b5\u03b9 \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf primary \u03ba\u03b1\u03b9 secondary \u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03b1, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 CTA, success messages, error states, badges \u03b5\u03ba\u03c0\u03c4\u03ce\u03c3\u03b5\u03c9\u03bd, stock alerts \u03ba\u03b1\u03b9 loyalty labels. \u0397 \u03c4\u03ad\u03c4\u03b1\u03c1\u03c4\u03b7 \u03b5\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03b7\u03bd \u03c4\u03c5\u03c0\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1. \u0388\u03bd\u03b1 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc typography system \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03bc\u03b5\u03b3\u03ad\u03b8\u03b7, \u03b2\u03ac\u03c1\u03b7, line-height \u03ba\u03b1\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03b1\u03bd\u03ac \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd: hero titles, product names, \u03c4\u03b9\u03bc\u03ad\u03c2, \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03b1\u03c6\u03ad\u03c2, filters, checkout \u03ba\u03b1\u03b9 transactional emails.<\/p><p>\u0397 \u03c0\u03ad\u03bc\u03c0\u03c4\u03b7 \u03b5\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03b7 \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1, \u03c4\u03b1 \u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03c4\u03bf design system. \u0395\u03b4\u03ce \u03bf\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03bd \u03bf\u03b9 \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 minimal, lifestyle, studio, editorial \u03ae user-generated, \u03c0\u03ce\u03c2 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 icons, \u03c0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03c4\u03c9\u03bd cards \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03b5\u03af\u03c4\u03b1\u03b9 \u03b7 \u03c3\u03c5\u03bd\u03bf\u03c7\u03ae \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03b5 website \u03ba\u03b1\u03b9 social media templates. \u0397 \u03ad\u03ba\u03c4\u03b7 \u03b5\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03bf tone of voice. \u03a3\u03c4\u03bf e-commerce branding, \u03c4\u03bf \u03cd\u03c6\u03bf\u03c2 \u03b3\u03c1\u03b1\u03c6\u03ae\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03be\u03af\u03c3\u03bf\u03c5 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03bc\u03b5 \u03c4\u03bf \u03c7\u03c1\u03ce\u03bc\u03b1: \u03ac\u03bb\u03bb\u03bf \u03cd\u03c6\u03bf\u03c2 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ad\u03bd\u03b1 luxury skincare brand \u03ba\u03b1\u03b9 \u03ac\u03bb\u03bb\u03bf \u03ad\u03bd\u03b1 DTC brand \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ce\u03bd \u03b1\u03be\u03b5\u03c3\u03bf\u03c5\u03ac\u03c1. \u03a4\u03bf brand book \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03af\u03bd\u03b5\u03b9 \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 product descriptions, promotional banners, abandoned cart emails, SMS, push notifications \u03ba\u03b1\u03b9 customer service \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2.<\/p>\n<div class=\"td-step-list\"><p class=\"td-step-list-title\">\u039f\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b2\u03ae\u03bc\u03b1 \u03c0\u03c1\u03bf\u03c2 \u03b2\u03ae\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03c4\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b1 brand guidelines<\/p><ol><li><span class=\"td-step-kicker\">Step 1<\/span><strong>\u039a\u03ac\u03bd\u03c4\u03b5 audit \u03c3\u03c4\u03b1 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03bd\u03c4\u03b1 brand assets.<\/strong><p>\u03a3\u03c5\u03b3\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03c3\u03c4\u03b5 logo, \u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03b1, templates, emails, social creatives, landing pages \u03ba\u03b1\u03b9 \u03c5\u03bb\u03b9\u03ba\u03ac \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03b5\u03af\u03c4\u03b5 \u03c0\u03bf\u03cd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03b1\u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1.<\/p><\/li><li><span class=\"td-step-kicker\">Step 2<\/span><strong>\u039a\u03bb\u03b5\u03b9\u03b4\u03ce\u03c3\u03c4\u03b5 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf design.<\/strong><p>\u039f\u03c1\u03af\u03c3\u03c4\u03b5 \u03ba\u03bf\u03b9\u03bd\u03cc, positioning, \u03cd\u03c6\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7 \u03ce\u03c3\u03c4\u03b5 \u03c4\u03bf brand book \u03bd\u03b1 \u03bc\u03b7 \u03b3\u03af\u03bd\u03b5\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03cc moodboard \u03c7\u03c9\u03c1\u03af\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03c4\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03b7.<\/p><\/li><li><span class=\"td-step-kicker\">Step 3<\/span><strong>\u039c\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03c4\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2 \u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ad\u03c2.<\/strong><p>\u0394\u03ce\u03c3\u03c4\u03b5 \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 CTA, product cards, checkout \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2, social templates \u03ba\u03b1\u03b9 newsletter blocks \u03ce\u03c3\u03c4\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03c4\u03b7\u03c2 \u03bd\u03b1 \u03be\u03ad\u03c1\u03b5\u03b9 \u03c0\u03ce\u03c2 \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bf \u03ba\u03b1\u03bd\u03cc\u03bd\u03b1\u03c2.<\/p><\/li><li><span class=\"td-step-kicker\">Step 4<\/span><strong>\u039f\u03c1\u03af\u03c3\u03c4\u03b5 owner \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03b5\u03bd\u03b7\u03bc\u03ad\u03c1\u03c9\u03c3\u03b7\u03c2.<\/strong><p>\u039a\u03c1\u03b1\u03c4\u03ae\u03c3\u03c4\u03b5 version history \u03ba\u03b1\u03b9 \u03c5\u03c0\u03b5\u03cd\u03b8\u03c5\u03bd\u03bf \u03c3\u03c5\u03bd\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf brand manual \u03cc\u03c4\u03b1\u03bd \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf site, \u03b1\u03bd\u03bf\u03af\u03b3\u03bf\u03c5\u03bd \u03bd\u03ad\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03ae \u03c0\u03c1\u03bf\u03c3\u03c4\u03af\u03b8\u03b5\u03bd\u03c4\u03b1\u03b9 \u03bd\u03ad\u03b5\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd.<\/p><\/li><\/ol><\/div>\n\n<h2 id=\"pos-epireazoyn-empistosyni-checkout-kai-conversion\">\u03a0\u03ce\u03c2 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03c5\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7, checkout \u03ba\u03b1\u03b9 conversion<\/h2><p>\u0397 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03c3\u03c4\u03bf branding \u03b4\u03b5\u03bd \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03b8\u03b9\u03c3\u03c4\u03ac \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae, \u03b1\u03bb\u03bb\u03ac \u03c4\u03b7\u03bd \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03b9. \u0388\u03bd\u03b1 \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc design system \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf site \u03c0\u03b9\u03bf \u03b5\u03cd\u03ba\u03bf\u03bb\u03bf \u03c3\u03c4\u03b7\u03bd \u03c0\u03bb\u03bf\u03ae\u03b3\u03b7\u03c3\u03b7. \u0388\u03bd\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ad\u03c2 visual identity \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf brand \u03c0\u03b9\u03bf \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b9\u03bc\u03bf. \u0388\u03bd\u03b1 \u03ba\u03b1\u03bb\u03ac \u03b4\u03bf\u03bc\u03b7\u03bc\u03ad\u03bd\u03bf style guide \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bd\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03c0\u03c1\u03cc\u03c7\u03b5\u03b9\u03c1\u03b1 creatives \u03c0\u03bf\u03c5 \u03c5\u03c0\u03bf\u03b2\u03b1\u03b8\u03bc\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03af\u03bb\u03b7\u03c8\u03b7 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2. \u039a\u03b1\u03b9 \u03c3\u03b5 \u03ad\u03bd\u03b1 e-shop, \u03b7 \u03b1\u03bd\u03c4\u03af\u03bb\u03b7\u03c8\u03b7 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7.<\/p><p>\u03a4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c4\u03bf\u03c5 Baymard Institute \u03b3\u03b9\u03b1 \u03c4\u03bf cart abandonment \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03bb\u03b5\u03af\u03c0\u03bf\u03c5\u03bd \u03c4\u03bf checkout \u03b3\u03b9\u03b1 \u03c0\u03bf\u03bb\u03bb\u03bf\u03cd\u03c2 \u03bb\u03cc\u03b3\u03bf\u03c5\u03c2, \u03cc\u03bc\u03c9\u03c2 \u03ad\u03bd\u03b1\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03ad\u03bb\u03bb\u03b5\u03b9\u03c8\u03b7 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03c3\u03c4\u03bf site \u03ba\u03b1\u03c4\u03ac \u03c4\u03b7\u03bd \u03b5\u03b9\u03c3\u03b1\u03b3\u03c9\u03b3\u03ae \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03c9\u03bd \u03ba\u03ac\u03c1\u03c4\u03b1\u03c2. \u0391\u03c5\u03c4\u03cc \u03b4\u03b5\u03bd \u03bb\u03cd\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03bc\u03b5 branding, \u03c6\u03c5\u03c3\u03b9\u03ba\u03ac. \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c3\u03c6\u03b1\u03bb\u03b5\u03af\u03c2 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03c2, \u03c3\u03b1\u03c6\u03b5\u03af\u03c2 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2, trust badges, \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03bf checkout \u03ba\u03b1\u03b9 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1. \u038c\u03bc\u03c9\u03c2 \u03c4\u03bf branding \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1\u03c2: \u03b1\u03bd \u03c4\u03bf site \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c3\u03c5\u03bd\u03b5\u03c0\u03ad\u03c2, \u03c0\u03c1\u03cc\u03c7\u03b5\u03b9\u03c1\u03bf \u03ae \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03ad\u03c6\u03b5\u03c1\u03b1\u03bd \u03c4\u03bf\u03bd \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7, \u03b7 \u03b1\u03bc\u03c6\u03b9\u03b2\u03bf\u03bb\u03af\u03b1 \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9.<\/p><p>\u03a3\u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 \u03ba\u03bf\u03c1\u03c5\u03c6\u03b1\u03af\u03bf\u03b9 \u03bb\u03cc\u03b3\u03bf\u03b9 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2 checkout, \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03bf Baymard Institute. \u0397 \u03ad\u03bb\u03bb\u03b5\u03b9\u03c8\u03b7 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03c3\u03c4\u03bf site \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03b2\u03b1\u03c3\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03c4\u03bf e-commerce branding \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c9\u03c2 \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2.<\/p>\n<div class=\"td-chart td-chart--metrics\"><p class=\"td-chart-title\">\u0393\u03b9\u03b1\u03c4\u03af \u03c4\u03bf branding \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03bf checkout<\/p><p class=\"td-chart-subtitle\">Source: Baymard Institute, Cart Abandonment Rate Statistics<\/p><div class=\"td-metric-grid\"><div class=\"td-metric-card\"><span class=\"td-metric-value\">48%<\/span><span class=\"td-metric-label\">\u03c6\u03b5\u03cd\u03b3\u03b5\u03b9 \u03bb\u03cc\u03b3\u03c9 \u03c5\u03c8\u03b7\u03bb\u03ce\u03bd \u03c0\u03c1\u03cc\u03c3\u03b8\u03b5\u03c4\u03c9\u03bd \u03c7\u03c1\u03b5\u03ce\u03c3\u03b5\u03c9\u03bd<\/span><\/div><div class=\"td-metric-card\"><span class=\"td-metric-value\">26%<\/span><span class=\"td-metric-label\">\u03b4\u03b5\u03bd \u03b8\u03ad\u03bb\u03b5\u03b9 \u03c5\u03c0\u03bf\u03c7\u03c1\u03b5\u03c9\u03c4\u03b9\u03ba\u03cc \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03cc<\/span><\/div><div class=\"td-metric-card\"><span class=\"td-metric-value\">25%<\/span><span class=\"td-metric-label\">\u03b4\u03b5\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf site \u03b3\u03b9\u03b1 \u03ba\u03ac\u03c1\u03c4\u03b1<\/span><\/div><div class=\"td-metric-card\"><span class=\"td-metric-value\">22%<\/span><span class=\"td-metric-label\">\u03ba\u03bf\u03c5\u03c1\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c0\u03bf\u03bb\u03cd\u03c0\u03bb\u03bf\u03ba\u03bf checkout<\/span><\/div><\/div><\/div>\n<p>\u03a0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac, \u03c4\u03b1 brand guidelines \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03ad\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 conversion \u03c3\u03b7\u03bc\u03b5\u03af\u03b1. \u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03c4\u03b1 CTA buttons \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03cc \u03c7\u03c1\u03ce\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac. \u03a4\u03b1 trust elements \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03c1\u03cc\u03c0\u03bf \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03bc\u03bf\u03b9\u03ac\u03b6\u03b5\u03b9 \u03be\u03ad\u03bd\u03bf\u03c2 \u03c0\u03c1\u03bf\u03c2 \u03c4\u03b7\u03bd \u03c5\u03c0\u03cc\u03bb\u03bf\u03b9\u03c0\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1. \u03a4\u03b1 email automations \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03bf\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03c0\u03c1\u03bf\u03ad\u03c1\u03c7\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03af\u03b4\u03b9\u03bf brand \u03c0\u03bf\u03c5 \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03b5\u03af\u03b4\u03b5 \u03c3\u03c4\u03bf site. \u03a4\u03b1 social media templates \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 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\u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03ce\u03c0\u03b9\u03c3\u03b5 \u03c4\u03b1 brand guidelines \u03c9\u03c2 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03b5\u03c5\u03b8\u03c5\u03b3\u03c1\u03ac\u03bc\u03bc\u03b9\u03c3\u03b7\u03c2, \u03cc\u03c7\u03b9 \u03c9\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03cc. \u039f\u03b9 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2 \u03b4\u03b5\u03bd \u03c3\u03ba\u03bf\u03c4\u03ce\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u00b7 \u03bc\u03b5\u03b9\u03ce\u03bd\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03c4\u03c5\u03c7\u03b1\u03af\u03b5\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2. \u038c\u03c4\u03b1\u03bd \u03cc\u03bb\u03bf\u03b9 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03b1 \u03cc\u03c1\u03b9\u03b1, \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03bf\u03c5\u03bd \u03c0\u03b9\u03bf \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1, \u03c0\u03b9\u03bf \u03c3\u03c5\u03bd\u03b5\u03ba\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03bc\u03b5 \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b4\u03b9\u03bf\u03c1\u03b8\u03ce\u03c3\u03b5\u03b9\u03c2. \u0388\u03bd\u03b1 \u03c3\u03c9\u03c3\u03c4\u03cc style guide \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03bf\u03bc\u03ac\u03b4\u03b1 \u03bd\u03b1 \u03b5\u03c3\u03c4\u03b9\u03ac\u03c3\u03b5\u03b9 \u03c3\u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae, \u03c3\u03c4\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7, \u03b1\u03bd\u03c4\u03af \u03bd\u03b1 \u03c3\u03c5\u03b6\u03b7\u03c4\u03ac \u03ba\u03ac\u03b8\u03b5 \u03c6\u03bf\u03c1\u03ac \u03c0\u03bf\u03b9\u03bf \u03c7\u03c1\u03ce\u03bc\u03b1, \u03c0\u03bf\u03b9\u03bf font \u03ae \u03c0\u03bf\u03b9\u03bf layout \u201c\u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf\u201d.<\/p>\n\n<h2 id=\"to-brand-book-os-perioysiako-stoicheio\">\u03c4\u03bf brand book \u03c9\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c5\u03c3\u03b9\u03b1\u03ba\u03cc \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03bf<\/h2><p>\u03a4\u03b1 brand guidelines \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03b9\u03bf \u03c5\u03c0\u03bf\u03c4\u03b9\u03bc\u03b7\u03bc\u03ad\u03bd\u03b1 assets \u03bc\u03b9\u03b1\u03c2 e-commerce \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2. \u0394\u03b5\u03bd \u03c6\u03ad\u03c1\u03bd\u03bf\u03c5\u03bd \u03b1\u03c0\u03cc \u03bc\u03cc\u03bd\u03b1 \u03c4\u03bf\u03c5\u03c2 traffic, \u03b4\u03b5\u03bd \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03b8\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03c4\u03bf SEO, \u03b4\u03b5\u03bd \u03bc\u03b5\u03b9\u03ce\u03bd\u03bf\u03c5\u03bd \u03c4\u03bf CAC \u03b1\u03c0\u03cc \u03c4\u03b7 \u03bc\u03af\u03b1 \u03bc\u03ad\u03c1\u03b1 \u03c3\u03c4\u03b7\u03bd \u03ac\u03bb\u03bb\u03b7. \u038c\u03bc\u03c9\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03c4\u03b7 \u03b2\u03ac\u03c3\u03b7 \u03c0\u03ac\u03bd\u03c9 \u03c3\u03c4\u03b7\u03bd \u03bf\u03c0\u03bf\u03af\u03b1 \u03c7\u03c4\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b7, \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b9\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b5\u03ba\u03c4\u03ac\u03c3\u03b9\u03bc\u03b7 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1. \u0397 \u03c3\u03c5\u03bb\u03bb\u03bf\u03b3\u03ae \u03c4\u03bf\u03c5 GraphicDesignJunction \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c0\u03cc\u03c3\u03bf \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03ad\u03c4\u03bf\u03b9\u03bc\u03b1 presentation templates \u03cc\u03c4\u03b1\u03bd \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac: \u03cc\u03c7\u03b9 \u03c9\u03c2 \u03b4\u03b9\u03b1\u03ba\u03bf\u03c3\u03bc\u03b7\u03c4\u03b9\u03ba\u03ac \u03b1\u03c1\u03c7\u03b5\u03af\u03b1, \u03b1\u03bb\u03bb\u03ac \u03c9\u03c2 \u03b1\u03c6\u03b5\u03c4\u03b7\u03c1\u03af\u03b1 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc brand manual.<\/p><p>\u0391\u03bd \u03ad\u03c7\u03b5\u03b9\u03c2 e-shop \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03b6\u03b5\u03c3\u03b1\u03b9 \u03bc\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 \u03ac\u03c4\u03bf\u03bc\u03b1 \u03b3\u03b9\u03b1 design, ads, content \u03ae development, \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c3\u03b1\u03b9 brand guidelines. \u0391\u03bd \u03b5\u03c4\u03bf\u03b9\u03bc\u03ac\u03b6\u03b5\u03b9\u03c2 redesign, \u03bd\u03ad\u03b1 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03b4\u03b9\u03b5\u03b8\u03bd\u03ae \u03b5\u03c0\u03ad\u03ba\u03c4\u03b1\u03c3\u03b7 \u03ae \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03bc\u03b5 agency, \u03c4\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c3\u03b1\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf. \u039e\u03b5\u03ba\u03af\u03bd\u03b1 \u03bc\u03b5 \u03ad\u03bd\u03b1 \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc template, \u03c0\u03c1\u03bf\u03c3\u03ac\u03c1\u03bc\u03bf\u03c3\u03ad \u03c4\u03bf \u03c3\u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c3\u03bf\u03c5, \u03c0\u03c1\u03cc\u03c3\u03b8\u03b5\u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03c3\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03ad \u03c4\u03bf \u03b6\u03c9\u03bd\u03c4\u03b1\u03bd\u03cc. \u03a4\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03b4\u03b5\u03bd \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03c0\u03b9\u03bf \u03cc\u03bc\u03bf\u03c1\u03c6\u03bf brand. \u0398\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 brand \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03bd\u03b1\u03c0\u03c4\u03c5\u03c7\u03b8\u03b5\u03af \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03c7\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03ac \u03c4\u03bf\u03c5.<\/p>\n\n\n<div class=\"td-source-list\"><p class=\"td-source-list-title\">Sources<\/p><ul><li><a href=\"https:\/\/graphicdesignjunction.com\/2026\/05\/best-brand-guidelines-presentation-templates\/\" target=\"_blank\" rel=\"noopener\">graphicdesignjunction.com<\/a><\/li><li><a href=\"https:\/\/business.adobe.com\/blog\/the-latest\/state-of-content-expectations-on-the-rise\" target=\"_blank\" rel=\"noopener\">business.adobe.com<\/a><\/li><li><a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noopener\">baymard.com<\/a><\/li><li><a href=\"https:\/\/www.nngroup.com\/articles\/style-guides\/\" target=\"_blank\" rel=\"noopener\">nngroup.com<\/a><\/li><li><a href=\"https:\/\/www.w3.org\/WAI\/WCAG22\/quickref\/\" target=\"_blank\" rel=\"noopener\">w3.org<\/a><\/li><\/ul><\/div>\n\n\n<section class=\"td-service-cta\"><div class=\"td-service-cta-content\"><p class=\"td-service-cta-eyebrow\">\u0398\u03ad\u03bb\u03b5\u03c4\u03b5 \u03b7 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03bd\u03ac \u03c3\u03c9\u03c3\u03c4\u03ac \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf website;<\/p><h2 id=\"kataskeyi-istoselidon-me-synepi-brand-apo-tin-two-dots\">\u039a\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03ae \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd \u03bc\u03b5 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ae brand \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd TWO DOTS<\/h2><p>\u0397 TWO DOTS \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03b9 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1, UX, \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03ba\u03b1\u03b9 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03c5\u03bb\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03ce\u03c3\u03c4\u03b5 \u03c4\u03bf brand manual \u03bd\u03b1 \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac \u03c3\u03b5 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd, e-shop \u03c1\u03bf\u03ad\u03c2 \u03ba\u03b1\u03b9 digital \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2.<\/p><div class=\"td-service-cta-actions\"><a class=\"td-service-cta-button\" href=\"https:\/\/twodots.gr\/kataskevi-istoselidon\/\">\u0394\u03b5\u03af\u03c4\u03b5 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03ae \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd<\/a><\/div><\/div><\/section>\n\n\n<h2 id=\"sychnes-erotiseis\" class=\"td-faq-heading\">Frequently Asked Questions<\/h2>\n  <div class=\"td-faq\">\n<details id=\"faq-1\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u0393\u03b9\u03b1\u03c4\u03af \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03c4\u03b1 brand guidelines \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 e-commerce brand;<\/summary><div class=\"td-faq-content\"><p>\u03a4\u03b1 brand guidelines \u03b4\u03b9\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03c3\u03b5 \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2 \u03b5\u03bd\u03cc\u03c2 e-commerce brand, \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd. \u03a0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03ad\u03bd\u03b1\u03bd \u03b5\u03bd\u03b9\u03b1\u03af\u03bf \u03bf\u03b4\u03b7\u03b3\u03cc \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03c4\u03b7\u03c2 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2.<\/p><\/div><\/details>\n<details id=\"faq-2\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03c4\u03b1 brand guidelines templates \u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03b5\u03bd\u03cc\u03c2 brand;<\/summary><div class=\"td-faq-content\"><p>\u03a4\u03b1 brand guidelines templates \u03c0\u03b1\u03c1\u03ad\u03c7\u03bf\u03c5\u03bd \u03bc\u03b9\u03b1 \u03b4\u03bf\u03bc\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b2\u03ac\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03cd\u03ba\u03bf\u03bb\u03b7 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03c4\u03b7\u03c2 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2. \u0392\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03c4\u03b9\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03c3\u03c5\u03bd\u03b5\u03c0\u03ae \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b7 \u03c4\u03bf\u03c5 brand \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03bf\u03cd\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf \u03bc\u03b7\u03b4\u03ad\u03bd.<\/p><\/div><\/details>\n<details id=\"faq-3\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03ad\u03bd\u03b1 brand manual;<\/summary><div class=\"td-faq-content\"><p>\u0388\u03bd\u03b1 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03bf brand manual \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae, \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1, \u03c7\u03c1\u03ae\u03c3\u03b7 \u03bb\u03bf\u03b3\u03bf\u03c4\u03cd\u03c0\u03bf\u03c5, \u03c7\u03c1\u03c9\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c0\u03b1\u03bb\u03ad\u03c4\u03b1, \u03c4\u03c5\u03c0\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1, \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1, \u03ba\u03b1\u03b9 tone of voice. \u0391\u03c5\u03c4\u03ac \u03c4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03b4\u03b9\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03b6\u03bf\u03c5\u03bd \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03c3\u03b5 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ad\u03c2 \u03c4\u03bf\u03c5 brand.<\/p><\/div><\/details>\n<details id=\"faq-4\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03c4\u03b1 brand guidelines \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03bf conversion \u03c3\u03c4\u03bf e-commerce;<\/summary><div class=\"td-faq-content\"><p>\u0397 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03c3\u03c4\u03bf branding \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b1\u03af\u03c3\u03b8\u03b7\u03c3\u03b7 \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1\u03c2, \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03b8\u03b5\u03c4\u03b9\u03ba\u03ac \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03c4\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd. \u0388\u03bd\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ad\u03c2 design system \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b1 conversion rates \u03bc\u03b5\u03b9\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03c4\u03c1\u03b9\u03b2\u03ae \u03c3\u03c4\u03bf checkout.<\/p><\/div><\/details>\n<details id=\"faq-5\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03c0\u03bb\u03b5\u03bf\u03bd\u03b5\u03ba\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2 presentation templates \u03b3\u03b9\u03b1 brand guidelines;<\/summary><div class=\"td-faq-content\"><p>\u03a4\u03b1 presentation templates \u03b3\u03b9\u03b1 brand guidelines \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03b4\u03bf\u03bc\u03ae \u03ba\u03b1\u03b9 \u03c3\u03b1\u03c6\u03ae\u03bd\u03b5\u03b9\u03b1, \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03bf\u03bd\u03c4\u03b1\u03c2 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03cd\u03ba\u03bf\u03bb\u03b7 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03c4\u03b7\u03c2 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2. \u0391\u03c5\u03c4\u03ac \u03c4\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03b4\u03b9\u03b5\u03c5\u03ba\u03bf\u03bb\u03cd\u03bd\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03bf\u03cd\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c4\u03bf brand \u03c3\u03b5 \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1.<\/p><\/div><\/details>\n<details id=\"faq-6\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03c9 \u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 brand guidelines \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 template;<\/summary><div class=\"td-faq-content\"><p>\u039e\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03bc\u03b5 audit \u03c4\u03c9\u03bd \u03c5\u03c0\u03b1\u03c1\u03c7\u03cc\u03bd\u03c4\u03c9\u03bd assets \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03c4\u03b5 \u03ad\u03bd\u03b1 template \u03c0\u03bf\u03c5 \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03c3\u03b1\u03c2. \u039f\u03c1\u03b3\u03b1\u03bd\u03ce\u03c3\u03c4\u03b5 \u03c4\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03c3\u03c4\u03b5 \u03c4\u03b1 visual rules \u03bc\u03b5 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03c3\u03c4\u03bf branding.<\/p><\/div><\/details>\n<details id=\"faq-7\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03c4\u03b1 brand guidelines \u03bd\u03b1 \u03bc\u03b5\u03b9\u03ce\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03b2\u03b5\u03b2\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03b5 \u03ad\u03bd\u03b1 e-commerce \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd;<\/summary><div class=\"td-faq-content\"><p>\u03a4\u03b1 brand guidelines \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03bc\u03b9\u03b1 \u03ba\u03bf\u03b9\u03bd\u03ae \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1 \u03b3\u03b9\u03b1 \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03b5\u03bc\u03c0\u03bb\u03b5\u03ba\u03cc\u03bc\u03b5\u03bd\u03b1 \u03bc\u03ad\u03c1\u03b7, \u03bc\u03b5\u03b9\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03b1\u03b2\u03b5\u03b2\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c4\u03c5\u03c7\u03b1\u03af\u03b5\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2. \u0394\u03b9\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03b6\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03cc\u03bb\u03b5\u03c2 \u03bf\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ad\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c0\u03b5\u03af\u03c2 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 brand.<\/p><\/div><\/details>\n  <\/div>","protected":false},"excerpt":{"rendered":"<p>\u03a4\u03b1 brand guidelines \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03ad\u03bd\u03b1 &#8220;\u03c9\u03c1\u03b1\u03af\u03bf PDF&#8221;. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 e-commerce brand, \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2, \u03bf\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd 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\u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae\u03c2 \u03c3\u03b1\u03c2.<\/p>","protected":false},"author":1,"featured_media":81973,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[202],"tags":[6853,6791,7539,7215,9580],"class_list":["post-76022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-brand-guidelines","tag-brand-identity","tag-design-system","tag-e-commerce-branding","tag-presentation-templates"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/76022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/comments?post=76022"}],"version-history":[{"count":0,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/76022\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media\/81973"}],"wp:attachment":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media?parent=76022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/categories?post=76022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/tags?post=76022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}