{"id":76371,"date":"2026-06-05T16:00:42","date_gmt":"2026-06-05T13:00:42","guid":{"rendered":"https:\/\/twodots.gr\/?p=76371"},"modified":"2026-06-05T16:02:12","modified_gmt":"2026-06-05T13:02:12","slug":"kyklikos-schediasmos-nea-protovoylia-gia-tin-antimetopisi-viomichanikon-apovliton","status":"publish","type":"post","link":"https:\/\/twodots.gr\/en\/kyklikos-schediasmos-nea-protovoylia-gia-tin-antimetopisi-viomichanikon-apovliton\/","title":{"rendered":"Circular design: new initiative to tackle industrial waste"},"content":{"rendered":"<div class=\"td-article-toc\"><div class=\"td-toc-title\">Contents<\/div><ul><li><a href=\"#kykliki-oikonomia-kai-design-sprint-giati-i-eidisi-afora-amesa-ta-e-commerce-brands\">The circular economy and design sprint: why the news directly affects e-commerce brands<\/a><\/li><li><a href=\"#ti-einai-ena-circular-design-sprint-kai-pos-metatrepei-ta-apovlita-se-epicheirimatiko-insight\">What is a Circular Design Sprint and how it turns waste into business insight<\/a><\/li><li><a href=\"#ta-dedomena-poy-kanoyn-tin-kykliki-oikonomia-epicheirimatiki-proteraiotita\">The facts that make the circular economy a business priority<\/a><\/li><li><a href=\"#step-by-step-odigos-gia-e-commerce-owners-apo-to-apovlito-sto-antagonistiko-pleonektima\">Step-by-Step guide for e-commerce owners: from waste to competitive advantage<\/a><\/li><li><a href=\"#praktikes-efarmoges-se-syskeyasia-returns-kai-product-lifecycle\">Practical applications in packaging, returns and product lifecycle<\/a><\/li><li><a href=\"#kpis-poy-prepei-na-parakoloythei-ena-e-commerce-brand\">KPIs that an e-commerce brand should monitor<\/a><\/li><\/ul><\/div>\n\n\n<div class=\"td-article-lede\"><p>The article summarizes the most important points and turns them into practical steps for businesses that want better organic visibility, a cleaner user experience and more reliable content.<\/p><\/div>\n\n<h2 id=\"kykliki-oikonomia-kai-design-sprint-giati-i-eidisi-afora-amesa-ta-e-commerce-brands\">The circular economy and design sprint: why the news directly affects e-commerce brands<\/h2>\n\n<div class=\"td-article-note\"><strong>Practical reading:<\/strong> Keep from the topic of the article what can be turned into a cleaner user experience, better documentation and a more measurable business decision.<\/div>\n<p>The initiative presented by Design Week, with CIWM and Urge Collective launching a Circular Design Sprint to tackle industrial waste, is not just another sustainability action in the design world. It is a clear message to every business that designs, produces, packs, stores and ships products: the circular economy is now moving from theory to business practice. For e-commerce owners, this is particularly relevant because e-commerce is at the point where product, packaging, logistics, returns, customer experience and brand perception meet. Each of these points creates costs, waste and an environmental footprint, but at the same time offers opportunities for differentiation, better efficiency and a stronger ESG narrative. <span class=\"td-inline-links\">See also: <a href=\"https:\/\/twodots.gr\/digital-marketing-seo\/\">Digital Marketing &amp; SEO<\/a>, <a href=\"https:\/\/twodots.gr\/kataskevi-istoselidon\/\">website construction<\/a>, <a href=\"https:\/\/twodots.gr\/kataskevi-eshop\/\">e-shop construction<\/a>.<\/span><\/p><p>The interesting thing about this news is that it brings circular design, waste management know-how and design sprint methodology to the same table. Instead of a company treating industrial waste as a management problem after the fact, it is invited to look at it as a design issue from the beginning. Simply put, the question is not just \u00abhow do we throw away less?\u00bb, but \u00abhow do we design products, packaging and processes to avoid creating unnecessary waste in the first place?\u00bb This shift in thinking is crucial for any e-commerce brand that wants to remain competitive in a marketplace where consumers, suppliers, investors and regulators are increasingly demanding more transparency.<\/p><p>The circular economy is not just about large industries. It also concerns the small or medium-sized online shop that selects packaging materials, decides on return policies, cooperates with fulfilment centres, imports products from third countries or launches private label ranges. Industrial waste may seem distant, but it often lies behind every SKU: in the material left over from production, in cardboard overused, in plastic protections, in unusable returns, in samples, in damaged stock and in products designed without the possibility of repair, reuse or recycling.<\/p><h2 id=\"ti-einai-ena-circular-design-sprint-kai-pos-metatrepei-ta-apovlita-se-epicheirimatiko-insight\">What is a Circular Design Sprint and how it turns waste into business insight<\/h2>\n\n<div class=\"td-comparison-cards\"><p class=\"td-comparison-title\">How to assess the issue in practice<\/p><div class=\"td-comparison-grid\"><div class=\"td-platform-card\"><h3>No strategy: content remains informative<\/h3><p>The user reads the article, but does not easily link the topic to a need, decision or next action.<\/p><div class=\"td-badge-row\"><span class=\"td-badge\">Information<\/span><span class=\"td-badge\">Low connection<\/span><\/div><\/div><div class=\"td-platform-card td-platform-card--navy\"><h3>With TWO DOTS structure: the article becomes a decision guide<\/h3><p>The information is organised with points of comparison, practical priorities and a clear link to what the reader needs to do.<\/p><div class=\"td-badge-row\"><span class=\"td-badge\">Strategy<\/span><span class=\"td-badge\">Next action<\/span><\/div><\/div><\/div><\/div>\n<p>A circular design sprint is a concentrated, structured problem-solving process that combines design thinking, material data, operational analysis and rapid prototyping. In a classic design sprint, a team tries in a few days to understand a problem, map possible solutions, select the most promising one, build a prototype and test it. In its cyclical version, the same logic is applied with the product lifecycle as a key filter: where the materials come from, how long the product lasts, what happens after use, who is responsible for collection, how value is brought back into the supply chain and how waste is reduced without compromising the customer experience.<\/p><p>For an e-commerce brand, this process can start with something as seemingly simple as sustainable packaging. An online cosmetics store might consider whether it uses larger boxes than necessary, whether protective fillings can be replaced with recycled paper, whether refill packaging can reduce the cost per repurchase, or whether product returns can be resold as open-box instead of resulting in lost inventory. A fashion e-shop can analyse the quality of returns, the durability of materials, the repairability and the second life of products. An electronics brand can look at the product lifecycle in terms of modular design, spare parts, trade-in and reverse logistics.<\/p><p>The value of the circular design sprint lies in speed and collaboration. Instead of e-commerce sustainability remaining an abstract intention in the company profile, it becomes a concrete project with a decision map. People from marketing, operations, procurement, customer service, logistics, finance and design are involved so that a \u00abgreen\u00bb solution is not designed that is expensive, non-functional or incompatible with the actual customer behaviour. This approach is particularly useful because many sustainability projects fail not because the concept is wrong, but because it is not properly integrated into day-to-day operations.<\/p><h2 id=\"ta-dedomena-poy-kanoyn-tin-kykliki-oikonomia-epicheirimatiki-proteraiotita\">The facts that make the circular economy a business priority<\/h2>\n\n<div class=\"td-decision-band\"><p class=\"td-decision-label\">Main decision<\/p><strong>Circular design: a new initiative to tackle industrial waste: what does it mean for business?;<\/strong><p>The important thing is not only to understand the news or trend, but to see if it affects content, UX, SEO, brand, automation, sales or the related service.<\/p><\/div>\n<p>The circular economy has become urgent because global data show that waste generation is growing faster than the capacity of systems to manage it. According to the World Bank's What a Waste 2.0 report, the world produced about 2.01 billion tonnes of municipal solid waste in 2016, and the amount is projected to reach 3.40 billion tonnes by 2050. For an e-commerce brand, this trend means that the pressures around materials, packaging, logistics and compliance will not diminish. Instead, they will become a cost, a regulatory requirement and a criterion for consumer choice.<\/p><p>As shown in the graph below, the projected increase in global waste production creates an environment where the design of products and packaging cannot ignore their end-of-life.<\/p>\n<div class=\"td-chart td-chart--line td-chart--line-compact-labels\"><p class=\"td-chart-title\">Global municipal solid waste production<\/p><p class=\"td-chart-subtitle\">Source: World Bank, What a Waste 2.0, 2016 data and 2050 forecast<\/p><div class=\"td-chart-body\"><div class=\"td-chart-line-wrap\"><svg class=\"td-chart-svg-line\" viewbox=\"0 0 100 100\" preserveaspectratio=\"none\"><line class=\"td-chart-line-segment\" x1=\"2.00\" y1=\"98.00\" x2=\"98.00\" y2=\"2.00\" \/><\/svg><div class=\"td-chart-node-html\" style=\"--x:2.00%;--y:2.00%\"><\/div><div class=\"td-chart-node-html\" style=\"--x:98.00%;--y:98.00%\"><\/div><div class=\"td-chart-point td-chart-point--compact\" style=\"--x:2.00%;--y:2.00%\"><span class=\"td-chart-point-label\">2016<\/span><span class=\"td-chart-point-val\">2.01bn tonnes<\/span><\/div><div class=\"td-chart-point td-chart-point--compact\" style=\"--x:98.00%;--y:98.00%\"><span class=\"td-chart-point-label\">2050<\/span><span class=\"td-chart-point-val\">3.4 billion tonnes<\/span><\/div><\/div><\/div><\/div>\n<p>The second critical element is that waste management remains uneven and often inefficient. The same World Bank report states that about 37% of the world's municipal waste ends up in some form of landfill, 33% is disposed of openly, 19% is recovered through recycling and composting, while 11% is sent to modern incineration. These figures show that recycling alone is not enough. If a brand bases its entire strategy on the \u00abrecyclable\u00bb message, without considering whether the material is actually collected, separated and reintroduced to the market, then it is probably overestimating the true environmental benefit.<\/p><p>The breakdown of waste management shows why sustainable design should come before disposal and not only at the end of the process.<\/p>\n<div class=\"td-chart td-chart--horizontal\"><p class=\"td-chart-title\">Global urban waste management<\/p><p class=\"td-chart-subtitle\">Source: World Bank, What a Waste 2.0<\/p><div class=\"td-chart-body\"><div class=\"td-chart-row\"><div class=\"td-chart-label\">Burial sites<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:37.0%\"><\/div><\/div><div class=\"td-chart-value\">37%<\/div><\/div><div class=\"td-chart-row\"><div class=\"td-chart-label\">Open rejection<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:33.0%\"><\/div><\/div><div class=\"td-chart-value\">33%<\/div><\/div><div class=\"td-chart-row\"><div class=\"td-chart-label\">Recycling and composting<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:19.0%\"><\/div><\/div><div class=\"td-chart-value\">19%<\/div><\/div><div class=\"td-chart-row\"><div class=\"td-chart-label\">Modern cremation<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:11.0%\"><\/div><\/div><div class=\"td-chart-value\">11%<\/div><\/div><\/div><\/div>\n<p>Even more revealing is the picture of global cyclicality. According to the Circle Economy's Circularity Gap Report, the share of materials reintroduced into the global economy decreased from 9.1% in 2018 to 8.6% in 2020 and to 7.2% in 2023. This decline shows that despite the greater debate around ESG and supply chain sustainability, the real economy is still primarily based on extraction and consumption of primary resources. For brands, this translates into exposure to price increases, material availability, supplier risk and increasing documentation requirements.<\/p><p>The graph below illustrates the reduction in global circularity and explains why material reuse should be treated as a strategic advantage rather than a communication add-on.<\/p>\n<div class=\"td-chart td-chart--line td-chart--line-compact-labels\"><p class=\"td-chart-title\">Global Material Cyclicality Index<\/p><p class=\"td-chart-subtitle\">Source:Circle Economy, Circularity Gap Reports 2018, 2020, 2023<\/p><div class=\"td-chart-body\"><div class=\"td-chart-line-wrap\"><svg class=\"td-chart-svg-line\" viewbox=\"0 0 100 100\" preserveaspectratio=\"none\"><line class=\"td-chart-line-segment\" x1=\"2.00\" y1=\"2.00\" x2=\"50.00\" y2=\"27.26\" \/><line class=\"td-chart-line-segment\" x1=\"50.00\" y1=\"27.26\" x2=\"98.00\" y2=\"98.00\" \/><\/svg><div class=\"td-chart-node-html\" style=\"--x:2.00%;--y:98.00%\"><\/div><div class=\"td-chart-node-html\" style=\"--x:50.00%;--y:72.74%\"><\/div><div class=\"td-chart-node-html\" style=\"--x:98.00%;--y:2.00%\"><\/div><div class=\"td-chart-point td-chart-point--compact\" style=\"--x:2.00%;--y:98.00%\"><span class=\"td-chart-point-label\">2018<\/span><span class=\"td-chart-point-val\">9.1%<\/span><\/div><div class=\"td-chart-point td-chart-point--compact\" style=\"--x:50.00%;--y:72.74%\"><span class=\"td-chart-point-label\">2020<\/span><span class=\"td-chart-point-val\">8.6%<\/span><\/div><div class=\"td-chart-point td-chart-point--compact\" style=\"--x:98.00%;--y:2.00%\"><span class=\"td-chart-point-label\">2023<\/span><span class=\"td-chart-point-val\">7.2%<\/span><\/div><\/div><\/div><\/div>\n<h2 id=\"step-by-step-odigos-gia-e-commerce-owners-apo-to-apovlito-sto-antagonistiko-pleonektima\">Step-by-Step guide for e-commerce owners: from waste to competitive advantage<\/h2><p>The first step is the mapping of materials and flows. Record all points where waste is generated: incoming supplier packaging, warehouse materials, primary product packaging, secondary shipping packaging, protective materials, labels, forms, returns, damaged products, unsaleable inventory and samples. Don't limit yourself to what the customer sees. Often the biggest waste management costs are before checkout, in the warehouse and in the inbound supply chain.<\/p><p>The second step is quantification. Measure pounds of materials per 1,000 orders, packaging cost per order, return rate, percentage of products that cannot be resold, volume of empty space in boxes, and waste management costs. If no data is available, start with two weeks of manual logging. A circular design sprint doesn't need perfect data to get started, but it does need enough visibility that decisions aren't based on impressions.<\/p><p>The third step is the selection of a specific problem. If you try to do everything at the same time, the project will be lost. Choose an area with a measurable impact: reducing packaging volume, replacing hard-to-recycle material, reducing non-recyclable returns, launching a refill system, or creating a take-back program. Here it is useful to formulate a clear challenge, such as: \u00abHow can we reduce by 20% the packaging material per order without increasing wear and tear in transit?\u00bb.<\/p><p>The fourth step is the creation of a multidisciplinary team. Include people from operations, customer support, procurement, marketing, finance and, where applicable, product design. If you are working with a 3PL or fulfillment partner, ask for their involvement. The reason is practical: an eco-friendly package that looks excellent on the brand deck may delay picking, increase broken products or not fit into the warehouse's automated systems. The circular design must stand up to real-world operation.<\/p><p>The fifth step is prototyping. Create 2 to 3 alternatives and test them on a small scale. For example, compare a smaller box with less void fill, a reusable envelope for returns, and a recycled paper solution. Measure damage, packing time, costs, customer reactions and recyclability. The design sprint has value because it allows for quick learning before committing to large material orders or changes throughout the supply chain.<\/p><p>The sixth step is the assessment against business and environmental criteria. Do not rate a solution just because it \u00ablooks green\u00bb. Consider cost per order, pounds of material reduction, impact on conversion, unboxing experience, ease of return, compliance with regulations, and scalability. If a solution reduces plastic but doubles the wear and tear, it may be moving the problem elsewhere. Conversely, a solution that reduces material slightly but significantly improves reverse logistics may have a greater overall benefit.<\/p><p>The seventh step is brand and content integration. When the circular economy is backed by real data, it can become a powerful asset for product pages, email campaigns, B2B proposals, investor decks and social media. Beware of greenwashing though. Mention specific changes, not general promises. For example, it's more credible to say \u00abwe've reduced the average packaging weight per shipment\u00bb than \u00abwe love the planet.\u00bb Credibility is built through measurement, transparency and consistent improvement.<\/p><h2 id=\"praktikes-efarmoges-se-syskeyasia-returns-kai-product-lifecycle\">Practical applications in packaging, returns and product lifecycle<\/h2><p>In packaging, the most immediate opportunities lie in right-sizing, reducing unnecessary layers, choosing monomaterials where possible and eliminating forms that can be replaced with QR experiences. Sustainable packaging does not necessarily mean more expensive packaging. It often means less material, better logistics compatibility and a cleaner customer experience. Especially in categories with high order volume, small reductions per order create a significant financial impact on an annual basis.<\/p><p>In returns, reverse logistics is perhaps the most underrated circular economy field for e-commerce. Many brands see returns as a necessary service cost, not a value stream. A circular design sprint can look at why products are returned, which ones are returned in unsellable condition, which ones need simple repackaging, which ones can go into an outlet and which ones can be used for parts, donations or refurbishment. Here the goal is not only to reduce waste, but also to recover profit margin.<\/p><p>In the product lifecycle, design decisions affect profitability long before the product reaches the customer. If a product cannot be repaired, disassembled, has no spare parts or uses composite materials that cannot be separated, then its end of life is almost predetermined. In contrast, modular design, care instructions, spare parts, refill packs and take-back programs extend the relationship with the customer and reduce the need to continually produce new product. For private label e-commerce brands, this is a differentiation opportunity, especially when competition is primarily based on price.<\/p><p>At the marketing level, industrial waste can only become a responsibility story when there is a real change in operation. A brand that works with suppliers to reduce production waste, chooses recycled or reusable materials and publishes clear KPIs is in a stronger position against marketplaces, B2B customers and discerning consumers. The circular economy, when implemented correctly, is not a communication cost. It is a system of better design, lower waste and a more resilient value chain.<\/p>\n<div class=\"td-step-list\"><p class=\"td-step-list-title\">Practical steps for exploitation<\/p><ol><li><span class=\"td-step-kicker\">Step 1<\/span><strong>Identify the main effect.<\/strong><p>Connect the topic to a real audience need: awareness, trust, product choice, experience improvement or increased conversions.<\/p><\/li><li><span class=\"td-step-kicker\">Step 2<\/span><strong>Turn it into energy.<\/strong><p>Define what changes in content, service pages, product pages, internal links, CTA or technical implementation.<\/p><\/li><li><span class=\"td-step-kicker\">Step 3<\/span><strong>Measure the result.<\/strong><p>Track organic visibility, engagement, leads, conversions and user behavior so the article has practical value.<\/p><\/li><\/ol><\/div>\n\n<h2 id=\"kpis-poy-prepei-na-parakoloythei-ena-e-commerce-brand\">KPIs that an e-commerce brand should monitor<\/h2><p>To make cyclical planning manageable, specific indicators are needed. Key KPIs include packaging weight per order, percentage of recycled content, percentage of mono-material packaging, packaging cost per shipment, percentage of products returned in re-saleable condition, percentage of returns driven to outlet or refurbishment, number of suppliers with documented supply chain sustainability practices and percentage of warehouse waste recycled or reused. These indicators should not be tracked in isolation. They should be linked to financial metrics such as gross margin, fulfillment cost, customer satisfaction and repeat purchase rate.<\/p><p>A practical reporting framework can be operated monthly. The operations team records materials and waste, customer service adds returns and complaints data, marketing tracks customer response to sustainability messages and finance calculates the net result. Then, management decides which interventions to scale up. In this way, circular economy ceases to be an annual ESG report and becomes part of the commercial strategy.<\/p><p>The example of CIWM and the Urge Collective shows a broader direction: waste problems are not only solved by better bins, but by better planning. For e-commerce brands, this thinking is particularly useful because the customer experience is already designed into every detail, from website to unboxing. The next step is to design the material path with the same care. Any business that does this early will reduce waste, protect itself from regulatory pressures, gain a more credible brand story and create real value where competitors simply see costs.<\/p>\n\n<p>Sources: <a href=\"https:\/\/www.designweek.co.uk\/ciwm-and-urge-collective-launch-circular-design-sprint-to-tackle-industrial-waste\/\" target=\"_blank\" rel=\"noopener\">Design Week - CIWM and Urge Collective launch Circular Design Sprint to tackle industrial waste<\/a>, <a href=\"https:\/\/openknowledge.worldbank.org\/entities\/publication\/d3f9d45e-115f-559b-b14f-28552410e90a\" target=\"_blank\" rel=\"noopener\">World Bank - What a Waste 2.0<\/a>, <a href=\"https:\/\/www.circularity-gap.world\/\" target=\"_blank\" rel=\"noopener\">Circle Economy - Circularity Gap Reports<\/a>, <a href=\"https:\/\/www.ellenmacarthurfoundation.org\/topics\/circular-economy-introduction\/overview\" target=\"_blank\" rel=\"noopener\">Ellen MacArthur Foundation - Circular Economy Overview<\/a>, <a href=\"https:\/\/www.unep.org\/resources\/global-waste-management-outlook-2024\" target=\"_blank\" rel=\"noopener\">UNEP - Global Waste Management Outlook 2024<\/a><\/p>\n\n\n<div class=\"td-source-list\"><p class=\"td-source-list-title\">Sources<\/p><ul><li><a href=\"https:\/\/www.designweek.co.uk\/ciwm-and-urge-collective-launch-circular-design-sprint-to-tackle-industrial-waste\/\" target=\"_blank\" rel=\"nofollow noopener\">Design Week - CIWM and Urge Collective launch Circular Design Sprint to tackle industrial waste<\/a><\/li><li><a href=\"https:\/\/openknowledge.worldbank.org\/entities\/publication\/d3f9d45e-115f-559b-b14f-28552410e90a\" target=\"_blank\" rel=\"nofollow noopener\">World Bank - What a Waste 2.0<\/a><\/li><li><a href=\"https:\/\/www.circularity-gap.world\/\" target=\"_blank\" rel=\"nofollow noopener\">Circle Economy - Circularity Gap Reports<\/a><\/li><li><a href=\"https:\/\/www.ellenmacarthurfoundation.org\/topics\/circular-economy-introduction\/overview\" target=\"_blank\" rel=\"nofollow noopener\">Ellen MacArthur Foundation - Circular Economy Overview<\/a><\/li><li><a href=\"https:\/\/www.unep.org\/resources\/global-waste-management-outlook-2024\" target=\"_blank\" rel=\"nofollow noopener\">UNEP - Global Waste Management Outlook 2024<\/a><\/li><\/ul><\/div>\n\n\n<section class=\"td-service-cta\"><div class=\"td-service-cta-content\"><p class=\"td-service-cta-eyebrow\">Do you want an e-shop that sells?;<\/p><h2>Construction of e-shop with WooCommerce by TWO DOTS<\/h2><p>We set up e-shop fast, secure and ready for online sales, with proper tracking and SEO basis.<\/p><div class=\"td-service-cta-actions\"><a class=\"td-service-cta-button\" href=\"https:\/\/twodots.gr\/kataskevi-eshop\/\">Request an e-shop offer<\/a><\/div><\/div><\/section>\n\n\n<h2 id=\"sychnes-erotiseis\" class=\"td-faq-heading\">Frequently Asked Questions<\/h2>\n  <div class=\"td-faq\">\n<details id=\"faq-1\" class=\"td-faq-item\"><summary class=\"td-faq-title\">What is the circular economy and how does it affect e-commerce brands?;<\/summary><div class=\"td-faq-content\"><p>The circular economy aims to reduce waste and optimise resources. For e-commerce brands, this means redesigning products and packaging to reduce costs and environmental footprint.<\/p><\/div><\/details>\n<details id=\"faq-2\" class=\"td-faq-item\"><summary class=\"td-faq-title\">How does the Circular Design Sprint work?;<\/summary><div class=\"td-faq-content\"><p>The Circular Design Sprint is a process that combines design thinking and product life cycle analysis. The aim is to create solutions that reduce waste and deliver business value.<\/p><\/div><\/details>\n<details id=\"faq-3\" class=\"td-faq-item\"><summary class=\"td-faq-title\">What are the key steps for implementing circular design in e-commerce?;<\/summary><div class=\"td-faq-content\"><p>The key steps include waste mapping, quantification, problem-specific selection, multidisciplinary team building and prototyping. Evaluating and integrating solutions into the brand are also critical.<\/p><\/div><\/details>\n<details id=\"faq-4\" class=\"td-faq-item\"><summary class=\"td-faq-title\">Why is sustainable packaging important for e-commerce brands?;<\/summary><div class=\"td-faq-content\"><p>Sustainable packaging reduces unnecessary materials, minimises costs and improves the customer experience. It is also a key driver of differentiation and compliance with environmental regulations.<\/p><\/div><\/details>\n<details id=\"faq-5\" class=\"td-faq-item\"><summary class=\"td-faq-title\">How can an e-commerce brand better manage product returns?;<\/summary><div class=\"td-faq-content\"><p>Returns management can be improved by analysing the reasons for returns and the condition of the products. Solutions include repackaging, use for spare parts or remanufacturing, thus reducing waste and increasing profit margins.<\/p><\/div><\/details>\n<details id=\"faq-6\" class=\"td-faq-item\"><summary class=\"td-faq-title\">What are the main KPIs for monitoring the circular economy in an e-commerce?;<\/summary><div class=\"td-faq-content\"><p>Key KPIs include packaging weight per order, percentage of recycled content, and percentage of products returned in resalable condition. These indicators are linked to financial metrics such as gross margin and fulfillment cost.<\/p><\/div><\/details>\n<details id=\"faq-7\" class=\"td-faq-item\"><summary class=\"td-faq-title\">How does the circular economy affect the competitiveness of e-commerce brands?;<\/summary><div class=\"td-faq-content\"><p>The circular economy boosts competitiveness by reducing waste and strengthening the brand story. It protects against regulatory pressures and offers advantages in markets where sustainability is critical.<\/p><\/div><\/details>\n  <\/div>","protected":false},"excerpt":{"rendered":"<p>The Circular Design Sprint initiative brings the circular economy to the forefront for e-commerce brands, combining design and waste management. This combination allows brands to reduce their environmental footprint while enhancing their efficiency and ESG narrative. The process incorporates sustainable practices in packaging, logistics and products, providing a competitive advantage in a market that demands transparency and accountability.<\/p>","protected":false},"author":1,"featured_media":77254,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[279],"tags":[9871,9873,9874,9872,9870],"class_list":["post-76371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","tag-circular-design","tag-e-commerce-sustainability","tag-waste-management","tag-viosimi-syskeyasia","tag-kykliki-oikonomia"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/76371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/comments?post=76371"}],"version-history":[{"count":0,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/76371\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media\/77254"}],"wp:attachment":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media?parent=76371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/categories?post=76371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/tags?post=76371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}