{"id":77258,"date":"2026-06-10T10:04:13","date_gmt":"2026-06-10T07:04:13","guid":{"rendered":"https:\/\/twodots.gr\/?p=77258"},"modified":"2026-06-10T11:42:25","modified_gmt":"2026-06-10T08:42:25","slug":"koryfaia-logismika-mobile-marketing-gia-epicheiriseis","status":"publish","type":"post","link":"https:\/\/twodots.gr\/en\/koryfaia-logismika-mobile-marketing-gia-epicheiriseis\/","title":{"rendered":"\u039a\u03bf\u03c1\u03c5\u03c6\u03b1\u03af\u03b1 \u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03b9\u03ba\u03ac Mobile Marketing \u03b3\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2"},"content":{"rendered":"<div class=\"td-article-toc\"><div class=\"td-toc-title\">Contents<\/div><ul><li><a href=\"#ti-deichnei-i-lista-tis-g2-gia-to-mobile-marketing-software\">\u03a4\u03b9 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03b7 \u03bb\u03af\u03c3\u03c4\u03b1 \u03c4\u03b7\u03c2 G2 \u03b3\u03b9\u03b1 \u03c4\u03bf mobile marketing software<\/a><\/li><li><a href=\"#giati-to-mobile-marketing-einai-pleon-krisimo-gia-e-commerce-growth\">\u0393\u03b9\u03b1\u03c4\u03af \u03c4\u03bf mobile marketing \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bb\u03ad\u03bf\u03bd \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03b3\u03b9\u03b1 e-commerce growth<\/a><\/li><li><a href=\"#ta-vasika-capabilities-poy-prepei-na-echei-mia-sygchroni-platforma\">\u03a4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac capabilities \u03c0\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03b7 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1<\/a><\/li><li><a href=\"#pos-na-epilexete-mobile-marketing-software-choris-na-chatheite-sti-lista-ergaleion\">\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03c4\u03b5 mobile marketing software \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03c7\u03b1\u03b8\u03b5\u03af\u03c4\u03b5 \u03c3\u03c4\u03b7 \u03bb\u03af\u03c3\u03c4\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03c9\u03bd<\/a><\/li><li><a href=\"#kpis-kai-praktikes-kampanies-gia-e-commerce-owners\">KPIs \u03ba\u03b1\u03b9 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03b3\u03b9\u03b1 e-commerce owners<\/a><\/li><li><a href=\"#digital-marketing-seo-mobile-marketing\">Digital Marketing &amp; SEO \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd TWO DOTS<\/a><\/li><li><a href=\"#sychnes-erotiseis\">Frequently Asked Questions<\/a><\/li><\/ul><\/div>\n\n\n<div class=\"td-article-lede\"><p>\u03a4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c0\u03ce\u03c2 \u03bf\u03b9 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 mobile marketing \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03b9 push notifications, SMS, in-app \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 customer data \u03bc\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac e-commerce journeys, \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03bc\u03b1\u03b6\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03ba\u03bf\u03c5\u03c1\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03bf\u03bd \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7.<\/p><\/div>\n\n<h2 id=\"ti-deichnei-i-lista-tis-g2-gia-to-mobile-marketing-software\">\u03a4\u03b9 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03b7 \u03bb\u03af\u03c3\u03c4\u03b1 \u03c4\u03b7\u03c2 G2 \u03b3\u03b9\u03b1 \u03c4\u03bf mobile marketing software<\/h2>\n\n<div class=\"td-article-note\"><strong>Practical reading:<\/strong> \u0393\u03b9\u03b1 mobile marketing \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03b5\u03bb\u03ad\u03b3\u03be\u03c4\u03b5 \u03c0\u03c1\u03ce\u03c4\u03b1 \u03b1\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03bd\u03ce\u03c3\u03b5\u03b9 app events, e-shop events, push, SMS, in-app \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 consent \u03c3\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c1\u03bf\u03ad\u03c2, \u03cc\u03c0\u03c9\u03c2 abandoned cart, win-back \u03ba\u03b1\u03b9 \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac.<\/div>\n<p>\u0397 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03c4\u03b7\u03c2 G2 \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 mobile marketing software \u03ad\u03c7\u03b5\u03b9 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b7 \u03b1\u03be\u03af\u03b1 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 e-commerce owner, \u03b3\u03b9\u03b1\u03c4\u03af \u03b4\u03b5\u03bd \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03b5\u03b9 \u03c4\u03bf mobile marketing \u03c9\u03c2 \u03ad\u03bd\u03b1 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae\u03c2 \u03bc\u03b7\u03bd\u03c5\u03bc\u03ac\u03c4\u03c9\u03bd, \u03b1\u03bb\u03bb\u03ac \u03c9\u03c2 \u03ad\u03bd\u03b1 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03bf \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7. \u03a3\u03c4\u03b7 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd, \u03bd\u03b1 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03bf\u03cd\u03bd \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03c3\u03b5 mobile \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03b1, \u03c3\u03c5\u03bd\u03b4\u03c5\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 push notifications, SMS marketing, in-app messaging, segmentation, analytics \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2 omnichannel marketing. \u0397 G2 \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03bb\u03af\u03c3\u03c4\u03b5\u03c2 \u03c4\u03b7\u03c2 \u03c3\u03b5 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd, \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2, \u03b2\u03b1\u03b8\u03bc\u03bf\u03bb\u03bf\u03b3\u03af\u03b5\u03c2 \u03b9\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 market presence, \u03ac\u03c1\u03b1 \u03b7 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2 \u03b4\u03b5\u03bd \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c3\u03c4\u03b1 \u03bf\u03bd\u03cc\u03bc\u03b1\u03c4\u03b1 \u03c4\u03c9\u03bd \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03c9\u03bd, \u03b1\u03bb\u03bb\u03ac \u03c3\u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03bc\u03b5 \u03c4\u03bf\u03bd \u03bf\u03c0\u03bf\u03af\u03bf \u03ad\u03bd\u03b1\u03c2 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03af\u03b1\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ac\u03b2\u03b5\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03ac\u03be\u03b7.<\/p><p>\u03a3\u03c4\u03b7\u03bd \u03c0\u03c1\u03ac\u03be\u03b7, \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03cc\u03c0\u03c9\u03c2 Braze, CleverTap, Airship, OneSignal, Attentive, Iterable, MoEngage, WebEngage, Insider \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03cc\u03bc\u03bf\u03b9\u03b5\u03c2 customer engagement \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03bf\u03c5\u03bd \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2. \u039a\u03ac\u03c0\u03bf\u03b9\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b9\u03c3\u03c7\u03c5\u03c1\u03ad\u03c2 \u03c3\u03b5 app marketing \u03ba\u03b1\u03b9 app retention, \u03ac\u03bb\u03bb\u03b5\u03c2 \u03b5\u03c3\u03c4\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c3\u03c4\u03bf SMS, \u03ac\u03bb\u03bb\u03b5\u03c2 \u03c3\u03c4\u03bf personalized messaging \u03ba\u03b1\u03b9 \u03ac\u03bb\u03bb\u03b5\u03c2 \u03c3\u03c4\u03bf enterprise-level orchestration. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1, \u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b5\u03c1\u03ce\u03c4\u03b7\u03c3\u03b7 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u00ab\u03c0\u03bf\u03b9\u03bf \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03ce\u03c4\u03bf \u03c3\u03c4\u03b7 \u03bb\u03af\u03c3\u03c4\u03b1\u00bb, \u03b1\u03bb\u03bb\u03ac \u00ab\u03c0\u03bf\u03b9\u03bf \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03bc\u03b5 \u03c4\u03bf customer journey, \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03bc\u03bf\u03c5, \u03c4\u03b7\u03bd \u03bf\u03bc\u03ac\u03b4\u03b1 \u03bc\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2 \u03b5\u03c3\u03cc\u03b4\u03c9\u03bd \u03bc\u03bf\u03c5\u00bb. \u03a4\u03bf mobile marketing \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1\u00b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b5\u03b9\u03b8\u03b1\u03c1\u03c7\u03af\u03b1 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2 \u03c3\u03c7\u03ad\u03c3\u03b7\u03c2 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03bf\u03b8\u03cc\u03bd\u03b7 \u03c0\u03bf\u03c5 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd \u03c0\u03ac\u03bd\u03c4\u03b1 \u03b4\u03af\u03c0\u03bb\u03b1 \u03c4\u03bf\u03c5.<\/p><h2 id=\"giati-to-mobile-marketing-einai-pleon-krisimo-gia-e-commerce-growth\">\u0393\u03b9\u03b1\u03c4\u03af \u03c4\u03bf mobile marketing \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bb\u03ad\u03bf\u03bd \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03b3\u03b9\u03b1 e-commerce growth<\/h2>\n\n<p class=\"td-comparison-title\">\u0393\u03b9\u03b1\u03c4\u03af \u03c4\u03bf mobile marketing \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b1 \u03c4\u03bf e-commerce growth<\/p><div class=\"td-comparison-cards td-comparison-cards--horizontal\"><div class=\"td-comparison-grid td-comparison-grid--two\"><div class=\"td-platform-card\"><h3>Mobile \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03c7\u03c9\u03c1\u03af\u03c2 journey logic<\/h3><p>\u039f \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03c0\u03b1\u03af\u03c1\u03bd\u03b5\u03b9 \u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03bc\u03b5 \u03cc\u03bb\u03bf\u03c5\u03c2, \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b9 \u03b1\u03bd \u03b1\u03c0\u03bb\u03ce\u03c2 \u03b5\u03af\u03b4\u03b5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd, \u03b5\u03b3\u03ba\u03b1\u03c4\u03ad\u03bb\u03b5\u03b9\u03c8\u03b5 \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9 \u03ae \u03ad\u03c7\u03b5\u03b9 \u03ae\u03b4\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03b5\u03b9. \u03a4\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c7\u03b1\u03bc\u03b7\u03bb\u03ae \u03c3\u03c5\u03bd\u03ac\u03c6\u03b5\u03b9\u03b1, opt-outs \u03ba\u03b1\u03b9 \u03ba\u03b1\u03ba\u03ae \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7.<\/p><div class=\"td-badge-row\"><span class=\"td-badge\">\u038a\u03b4\u03b9\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1<\/span><span class=\"td-badge\">Low intent<\/span><\/div><\/div><div class=\"td-platform-card td-platform-card--navy\"><h3>Mobile journey \u03bc\u03b5 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03cc \u03c3\u03ae\u03bc\u03b1<\/h3><p>\u039a\u03ac\u03b8\u03b5 push, SMS \u03ae in-app \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac: view, add-to-cart, purchase, inactivity \u03ae loyalty \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf. \u0388\u03c4\u03c3\u03b9 \u03bc\u03b5\u03c4\u03c1\u03ac\u03c4\u03b1\u03b9 uplift \u03c3\u03b5 conversion, retention \u03ba\u03b1\u03b9 \u03ad\u03c3\u03bf\u03b4\u03b1.<\/p><div class=\"td-badge-row\"><span class=\"td-badge\">Behavior trigger<\/span><span class=\"td-badge\">\u039c\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf uplift<\/span><\/div><\/div><\/div><\/div>\n<p>\u03a4\u03bf mobile ecommerce \u03ad\u03c7\u03b5\u03b9 \u03c0\u03b5\u03c1\u03ac\u03c3\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03c4\u03b7\u03c2 \u00ab\u03c4\u03ac\u03c3\u03b7\u03c2\u00bb \u03c3\u03c4\u03bf \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03c4\u03b7\u03c2 \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ae\u03c2 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae\u03c2 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2. \u039f\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03b1\u03bd\u03b1\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03bf\u03c5\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c3\u03c4\u03bf \u03ba\u03b9\u03bd\u03b7\u03c4\u03cc, \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03bf\u03c5\u03bd \u03c4\u03b9\u03bc\u03ad\u03c2 \u03c3\u03c4\u03bf \u03ba\u03b9\u03bd\u03b7\u03c4\u03cc, \u03b4\u03b9\u03b1\u03b2\u03ac\u03b6\u03bf\u03c5\u03bd reviews \u03c3\u03c4\u03bf \u03ba\u03b9\u03bd\u03b7\u03c4\u03cc, \u03b1\u03c0\u03bf\u03b8\u03b7\u03ba\u03b5\u03cd\u03bf\u03c5\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c3\u03c4\u03bf \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03ba\u03b9\u03bd\u03b7\u03c4\u03cc \u03ba\u03b1\u03b9 \u03c3\u03c5\u03c7\u03bd\u03ac \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03ad\u03c6\u03bf\u03c5\u03bd \u03b1\u03c1\u03b3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03ce\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03ae \u03b1\u03c0\u03cc \u03ac\u03bb\u03bb\u03b7 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ae. \u0391\u03c5\u03c4\u03cc \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b7 mobile marketing strategy \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03bf\u03bb\u03cc\u03ba\u03bb\u03b7\u03c1\u03bf \u03c4\u03bf funnel: acquisition, activation, browse recovery, cart recovery, post-purchase engagement, loyalty \u03ba\u03b1\u03b9 reactivation. \u038c\u03c4\u03b1\u03bd \u03ad\u03bd\u03b1 e-shop \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c3\u03c4\u03bf email, \u03b1\u03c6\u03ae\u03bd\u03b5\u03b9 \u03b5\u03ba\u03c4\u03cc\u03c2 \u03ad\u03bd\u03b1 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03c9\u03bd \u03bc\u03b9\u03ba\u03c1\u03bf-\u03c3\u03c4\u03b9\u03b3\u03bc\u03ce\u03bd \u03cc\u03c0\u03bf\u03c5 \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03c3\u03cd\u03bd\u03c4\u03bf\u03bc\u03b7, \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b7 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1.<\/p><p>\u03a4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c4\u03b7\u03c2 DataReportal \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03c0\u03cc\u03c3\u03bf \u03ba\u03b1\u03b8\u03bf\u03bb\u03b9\u03ba\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03ba\u03b9\u03bd\u03b7\u03c4\u03ce\u03bd \u03b3\u03b9\u03b1 \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u03c3\u03c4\u03bf internet. \u03a3\u03c4\u03bf Global Digital 2024 report, \u03c4\u03bf 96,5% \u03c4\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd internet \u03b7\u03bb\u03b9\u03ba\u03af\u03b1\u03c2 16 \u03ad\u03c9\u03c2 64 \u03b5\u03c4\u03ce\u03bd \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03ba\u03b9\u03bd\u03b7\u03c4\u03cc \u03c4\u03b7\u03bb\u03ad\u03c6\u03c9\u03bd\u03bf \u03b3\u03b9\u03b1 \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u03c3\u03c4\u03bf \u03b4\u03b9\u03b1\u03b4\u03af\u03ba\u03c4\u03c5\u03bf, \u03b5\u03bd\u03ce \u03c4\u03bf laptop \u03ae desktop \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b1. \u0391\u03c5\u03c4\u03cc \u03b4\u03b5\u03bd \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf desktop \u03b4\u03b5\u03bd \u03ad\u03c7\u03b5\u03b9 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1, \u03b1\u03bb\u03bb\u03ac \u03cc\u03c4\u03b9 \u03b7 \u03c0\u03c1\u03ce\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b5\u03c0\u03b1\u03c6\u03ae \u03bc\u03b5 \u03c4\u03bf brand \u03b5\u03af\u03bd\u03b1\u03b9 mobile. \u038c\u03c0\u03c9\u03c2 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1, \u03b7 \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03ba\u03b9\u03bd\u03b7\u03c4\u03bf\u03cd \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae, \u03b1\u03bb\u03bb\u03ac \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b1\u03bd\u03b1\u03b3\u03ba\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1.<\/p>\n<div class=\"td-chart td-chart--horizontal\"><p class=\"td-chart-title\">\u03a3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ad\u03c2 \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7\u03c2 \u03c3\u03c4\u03bf internet<\/p><p class=\"td-chart-subtitle\">\u03a0\u03b7\u03b3\u03ae: DataReportal, Digital 2024 Global Overview Report<\/p><div class=\"td-chart-body\"><div class=\"td-chart-row\"><div class=\"td-chart-label\">\u039a\u03b9\u03bd\u03b7\u03c4\u03cc \u03c4\u03b7\u03bb\u03ad\u03c6\u03c9\u03bd\u03bf<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:96.5%\"><\/div><\/div><div class=\"td-chart-value\">96.5%<\/div><\/div><div class=\"td-chart-row\"><div class=\"td-chart-label\">Laptop \u03ae desktop<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:61.8%\"><\/div><\/div><div class=\"td-chart-value\">61.8%<\/div><\/div><div class=\"td-chart-row\"><div class=\"td-chart-label\">Tablet<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:34.2%\"><\/div><\/div><div class=\"td-chart-value\">34.2%<\/div><\/div><\/div><\/div>\n<p>\u0397 \u03ac\u03bd\u03bf\u03b4\u03bf\u03c2 \u03c4\u03bf\u03c5 mobile commerce \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03b5\u03bc\u03c6\u03b1\u03bd\u03ae\u03c2 \u03c3\u03b5 \u03b2\u03ac\u03b8\u03bf\u03c2 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5. \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c4\u03b7\u03c2 Statista \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03bf retail e-commerce, \u03c4\u03bf \u03b9\u03c3\u03c4\u03bf\u03c1\u03b9\u03ba\u03cc \u03bc\u03b5\u03c1\u03af\u03b4\u03b9\u03bf \u03c4\u03c9\u03bd mobile retail e-commerce \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03b1\u03c5\u03be\u03ae\u03b8\u03b7\u03ba\u03b5 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ac \u03b1\u03c0\u03cc \u03c4\u03bf 2016 \u03ad\u03c9\u03c2 \u03c4\u03bf 2021, \u03c6\u03c4\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03cc\u03c4\u03b5 \u03c4\u03bf 72,9% \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03bf \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03bf dataset \u03c4\u03b7\u03c2 Statista. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1\u03bd e-commerce owner, \u03b1\u03c5\u03c4\u03cc \u03bc\u03b5\u03c4\u03b1\u03c6\u03c1\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03bc\u03af\u03b1 \u03b1\u03c0\u03bb\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b1\u03c1\u03c7\u03ae: \u03ba\u03ac\u03b8\u03b5 \u03b5\u03bc\u03c0\u03cc\u03b4\u03b9\u03bf \u03c3\u03c4\u03bf mobile journey, \u03b1\u03c0\u03cc \u03b1\u03c1\u03b3\u03cc site \u03bc\u03ad\u03c7\u03c1\u03b9 \u03b4\u03c5\u03c3\u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03c4\u03bf checkout \u03ba\u03b1\u03b9 \u03b1\u03c3\u03cd\u03bd\u03b4\u03b5\u03c4\u03b1 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1, \u03ba\u03bf\u03c3\u03c4\u03af\u03b6\u03b5\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b1 \u03ad\u03c3\u03bf\u03b4\u03b1. \u03a4\u03bf mobile marketing \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03ac \u03bc\u03cc\u03bd\u03bf \u03cc\u03c4\u03b1\u03bd \u03c0\u03b1\u03c4\u03ac\u03b5\u03b9 \u03c0\u03ac\u03bd\u03c9 \u03c3\u03b5 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7 mobile \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1, \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03c0\u03c1\u03cc\u03c4\u03b1\u03c3\u03b7 \u03b1\u03be\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd.<\/p>\n<div class=\"td-chart td-chart--line td-chart--line-compact-labels\"><p class=\"td-chart-title\">\u039c\u03b5\u03c1\u03af\u03b4\u03b9\u03bf mobile commerce \u03c3\u03c4\u03bf \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03bf retail e-commerce<\/p><p class=\"td-chart-subtitle\">\u03a0\u03b7\u03b3\u03ae: Statista, mobile retail commerce sales as percentage of retail e-commerce sales worldwide<\/p><div class=\"td-chart-body\"><div class=\"td-chart-line-wrap\"><div class=\"td-chart-node-html\" style=\"--x:2.00%;--y:2.00%\"><\/div><div class=\"td-chart-node-html\" style=\"--x:21.20%;--y:32.44%\"><\/div><div class=\"td-chart-node-html\" style=\"--x:40.40%;--y:53.98%\"><\/div><div class=\"td-chart-node-html\" style=\"--x:59.60%;--y:71.31%\"><\/div><div class=\"td-chart-node-html\" style=\"--x:78.80%;--y:86.29%\"><\/div><div class=\"td-chart-node-html\" style=\"--x:98.00%;--y:98.00%\"><\/div><div class=\"td-chart-point td-chart-point--compact\" style=\"--x:2.00%;--y:2.00%\"><span class=\"td-chart-point-label\">2016<\/span><span class=\"td-chart-point-val\">52.4%<\/span><\/div><div class=\"td-chart-point td-chart-point--compact\" style=\"--x:21.20%;--y:32.44%\"><span class=\"td-chart-point-label\">2017<\/span><span class=\"td-chart-point-val\">58.9%<\/span><\/div><div class=\"td-chart-point td-chart-point--compact\" style=\"--x:40.40%;--y:53.98%\"><span class=\"td-chart-point-label\">2018<\/span><span class=\"td-chart-point-val\">63.5%<\/span><\/div><div class=\"td-chart-point td-chart-point--compact\" style=\"--x:59.60%;--y:71.31%\"><span class=\"td-chart-point-label\">2019<\/span><span class=\"td-chart-point-val\">67.2%<\/span><\/div><div class=\"td-chart-point td-chart-point--compact\" style=\"--x:78.80%;--y:86.29%\"><span class=\"td-chart-point-label\">2020<\/span><span class=\"td-chart-point-val\">70.4%<\/span><\/div><div class=\"td-chart-point td-chart-point--compact\" style=\"--x:98.00%;--y:98.00%\"><span class=\"td-chart-point-label\">2021<\/span><span class=\"td-chart-point-val\">72.9%<\/span><\/div><\/div><\/div><\/div>\n<h2 id=\"ta-vasika-capabilities-poy-prepei-na-echei-mia-sygchroni-platforma\">\u03a4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac capabilities \u03c0\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03b7 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1<\/h2>\n\n<div class=\"td-decision-band\"><p class=\"td-decision-label\">Main decision<\/p><strong>\u03a0\u03c1\u03b9\u03bd \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03c4\u03b5 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1, \u03b5\u03bb\u03ad\u03b3\u03be\u03c4\u03b5 \u03b1\u03bd \u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03c4\u03b1 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b1 mobile capabilities.<\/strong><p>\u0397 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c7\u03b5\u03b9\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b1 segmentation, event tracking, push\/SMS\/in-app \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1, consent management, A\/B testing \u03ba\u03b1\u03b9 attribution. \u0391\u03bd \u03bb\u03b5\u03af\u03c0\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03b1\u03c5\u03c4\u03ac, \u03c4\u03bf mobile marketing \u03bc\u03ad\u03bd\u03b5\u03b9 \u03c3\u03b5 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae\u03c2 \u03bc\u03b7\u03bd\u03c5\u03bc\u03ac\u03c4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2 customer lifetime value.<\/p><\/div>\n<p>\u039c\u03b9\u03b1 \u03c3\u03bf\u03b2\u03b1\u03c1\u03ae \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 mobile marketing software \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ac \u03b1\u03c0\u03cc \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b7 \u03c3\u03c5\u03bb\u03bb\u03bf\u03b3\u03ae \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd. \u03a7\u03c9\u03c1\u03af\u03c2 mobile analytics, \u03ba\u03ac\u03b8\u03b5 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c5\u03c0\u03bf\u03b8\u03ad\u03c3\u03b5\u03b9\u03c2: \u03c0\u03bf\u03b9\u03bf\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03b5\u03af\u03b4\u03b5 \u03c0\u03bf\u03b9\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd, \u03c0\u03bf\u03b9\u03bf\u03c2 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ad\u03bb\u03b5\u03b9\u03c8\u03b5 \u03c4\u03bf \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9, \u03c0\u03bf\u03b9\u03bf\u03c2 \u03ac\u03bd\u03bf\u03b9\u03be\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03b1\u03b3\u03cc\u03c1\u03b1\u03c3\u03b5, \u03c0\u03bf\u03b9\u03bf\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03b5\u03b9 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1, \u03c0\u03bf\u03b9\u03bf\u03c2 \u03ba\u03b9\u03bd\u03b4\u03c5\u03bd\u03b5\u03cd\u03b5\u03b9 \u03bd\u03b1 \u03c7\u03b1\u03b8\u03b5\u03af. \u0397 \u03b1\u03be\u03af\u03b1 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03c4\u03c9\u03bd events \u03bc\u03b5 customer segmentation \u03ba\u03b1\u03b9 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2. \u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03ad\u03bd\u03b1\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03af\u03b4\u03b5 \u03c4\u03c1\u03b5\u03b9\u03c2 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03ad\u03bd\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03c5\u03c8\u03b7\u03bb\u03ae\u03c2 \u03b1\u03be\u03af\u03b1\u03c2 \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03c4\u03bf \u03c0\u03c1\u03cc\u03c3\u03b8\u03b5\u03c3\u03b5 \u03c3\u03c4\u03bf \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03ae\u03b4\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 cross-sell. \u0395\u03b4\u03ce \u03bc\u03c0\u03b1\u03af\u03bd\u03b5\u03b9 \u03c4\u03bf personalized messaging: \u03cc\u03c7\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u00ab\u0393\u03b5\u03b9\u03b1 \u03c3\u03bf\u03c5, \u039c\u03b1\u03c1\u03af\u03b1\u00bb, \u03b1\u03bb\u03bb\u03ac \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03cc \u03bc\u03b5 \u03c4\u03b7 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac, \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03bf lifecycle stage.<\/p><p>\u03a4\u03bf \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03bf \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf capability \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b5\u03bd\u03bf\u03c1\u03c7\u03ae\u03c3\u03c4\u03c1\u03c9\u03c3\u03b7 \u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03ce\u03bd. \u03a4\u03b1 push notifications \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03cc\u03c4\u03b1\u03bd \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03ad\u03c7\u03b5\u03b9 \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03c3\u03b5\u03b9 app \u03ae \u03ad\u03c7\u03b5\u03b9 \u03b4\u03ce\u03c3\u03b5\u03b9 web push consent, \u03cc\u03bc\u03c9\u03c2 \u03b4\u03b5\u03bd \u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03bf\u03c5\u03bd \u03cc\u03bb\u03bf\u03c5\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2. \u03a4\u03bf SMS marketing \u03ad\u03c7\u03b5\u03b9 \u03c5\u03c8\u03b7\u03bb\u03ae \u03b1\u03bc\u03b5\u03c3\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b1\u03bb\u03bb\u03ac \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c5\u03c3\u03c4\u03b7\u03c1\u03ae \u03c7\u03c1\u03ae\u03c3\u03b7, \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03c3\u03c5\u03bd\u03b1\u03af\u03bd\u03b5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b5\u03ba\u03c4\u03b9\u03ba\u03cc frequency capping. \u03a4\u03bf in-app messaging \u03b5\u03af\u03bd\u03b1\u03b9 \u03b9\u03b4\u03b1\u03bd\u03b9\u03ba\u03cc \u03b3\u03b9\u03b1 onboarding, \u03b1\u03bd\u03b1\u03ba\u03bf\u03b9\u03bd\u03ce\u03c3\u03b5\u03b9\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ce\u03bd, loyalty prompts \u03ba\u03b1\u03b9 contextual offers \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae. \u03a4\u03bf email \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc \u03b3\u03b9\u03b1 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf, \u03b1\u03c0\u03bf\u03b4\u03b5\u03af\u03be\u03b5\u03b9\u03c2, newsletters \u03ba\u03b1\u03b9 \u03b5\u03ba\u03c0\u03b1\u03b9\u03b4\u03b5\u03c5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c1\u03bf\u03ad\u03c2. \u039c\u03b9\u03b1 \u03ba\u03b1\u03bb\u03ae \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 marketing automation \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03b6\u03b5\u03b9 \u03c0\u03bf\u03b9\u03bf \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bb\u03bb\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03bd\u03ac \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7, \u03b1\u03bd\u03c4\u03af \u03bd\u03b1 \u03c3\u03c4\u03ad\u03bb\u03bd\u03b5\u03b9 \u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03c0\u03b1\u03bd\u03c4\u03bf\u03cd.<\/p><p>\u03a4\u03bf \u03c4\u03c1\u03af\u03c4\u03bf capability \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 testing \u03ba\u03b1\u03b9 optimization. A\/B testing \u03c3\u03b5 \u03c4\u03af\u03c4\u03bb\u03bf\u03c5\u03c2 push, timing, incentives, landing screens \u03ba\u03b1\u03b9 audiences \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03bb\u03bb\u03ac\u03be\u03b5\u03b9 \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7. \u0395\u03b9\u03b4\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf mobile marketing, \u03bc\u03b9\u03ba\u03c1\u03ad\u03c2 \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03ad\u03c1\u03b5\u03b9\u03b5\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03b1\u03bd\u03c4\u03af\u03ba\u03c4\u03c5\u03c0\u03bf: \u03ad\u03bd\u03b1 push \u03c0\u03bf\u03c5 \u03b1\u03c0\u03bf\u03c3\u03c4\u03ad\u03bb\u03bb\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 9 \u03c4\u03bf \u03c0\u03c1\u03c9\u03af \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03ce\u03c3\u03b5\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 push \u03c3\u03c4\u03b9\u03c2 7 \u03c4\u03bf \u03b1\u03c0\u03cc\u03b3\u03b5\u03c5\u03bc\u03b1, \u03b5\u03bd\u03ce \u03ad\u03bd\u03b1 \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03bc\u03b5 \u03b3\u03b5\u03bd\u03b9\u03ba\u03ae \u03ad\u03ba\u03c0\u03c4\u03c9\u03c3\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03ce\u03c3\u03b5\u03b9 \u03c7\u03b5\u03b9\u03c1\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03cc \u03bc\u03b9\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b7 \u03c5\u03c0\u03b5\u03bd\u03b8\u03cd\u03bc\u03b9\u03c3\u03b7 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2. \u039f\u03b9 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c3\u03c4\u03b7 G2 \u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd workflows, real-time triggers, audience builder, reporting dashboards \u03ba\u03b1\u03b9 integrations \u03bc\u03b5 e-commerce platforms, CDPs, CRMs \u03ba\u03b1\u03b9 ad platforms.<\/p><h2 id=\"pos-na-epilexete-mobile-marketing-software-choris-na-chatheite-sti-lista-ergaleion\">\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03c4\u03b5 mobile marketing software \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03c7\u03b1\u03b8\u03b5\u03af\u03c4\u03b5 \u03c3\u03c4\u03b7 \u03bb\u03af\u03c3\u03c4\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03c9\u03bd<\/h2><p>\u0397 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ac \u03b1\u03c0\u03cc \u03c4\u03bf business model \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf demo. \u0388\u03bd\u03b1 fashion e-shop \u03bc\u03b5 \u03c3\u03c5\u03c7\u03bd\u03ad\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2, \u03b5\u03c0\u03bf\u03c7\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf repeat purchase potential \u03ad\u03c7\u03b5\u03b9 \u03ac\u03bb\u03bb\u03b5\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 B2B marketplace \u03ae \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 brand \u03c0\u03bf\u03c5 \u03c0\u03bf\u03c5\u03bb\u03ac \u03b1\u03ba\u03c1\u03b9\u03b2\u03ac \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03bc\u03b5 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03ba\u03cd\u03ba\u03bb\u03bf \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7\u03c2. \u0391\u03bd \u03ad\u03c7\u03b5\u03c4\u03b5 app, \u03c4\u03cc\u03c4\u03b5 \u03c4\u03bf app marketing, \u03c4\u03b1 in-app messages, \u03c4\u03b1 app events \u03ba\u03b1\u03b9 \u03c4\u03bf app retention \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03ac \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1. \u0391\u03bd \u03b4\u03b5\u03bd \u03ad\u03c7\u03b5\u03c4\u03b5 app, \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03bd \u03bd\u03b1 \u03c3\u03b1\u03c2 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf web push, SMS, email orchestration \u03ba\u03b1\u03b9 onsite personalization. \u0391\u03bd \u03ad\u03c7\u03b5\u03c4\u03b5 \u03b4\u03b9\u03b5\u03b8\u03bd\u03b5\u03af\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2, \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03be\u03b5\u03c4\u03ac\u03c3\u03b5\u03c4\u03b5 localization, time zones, compliance \u03ba\u03b1\u03b9 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 location based marketing, \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03cc\u03c4\u03b1\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03c6\u03c5\u03c3\u03b9\u03ba\u03ac \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03ae \u03b3\u03b5\u03c9\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ac \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ad\u03c2.<\/p><p>\u03a3\u03c4\u03b7 \u03c6\u03ac\u03c3\u03b7 \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7\u03c2, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03c4\u03b5 \u03ad\u03bd\u03b1\u03bd \u03c0\u03af\u03bd\u03b1\u03ba\u03b1 \u03bc\u03b5 \u03c0\u03ad\u03bd\u03c4\u03b5 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2: \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 integrations, \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2, \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03bf\u03af \u03ba\u03b1\u03b9 segmentation, reporting \u03ba\u03b1\u03b9 attribution, \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae \u03c0\u03bf\u03bb\u03c5\u03c0\u03bb\u03bf\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1. \u0397 G2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03b5\u03af\u03c4\u03b5 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2 \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd, \u03c3\u03c5\u03c7\u03bd\u03ac \u03c0\u03bb\u03b5\u03bf\u03bd\u03b5\u03ba\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1, \u03c3\u03c5\u03c7\u03bd\u03ac \u03c0\u03b1\u03c1\u03ac\u03c0\u03bf\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bb\u03bb\u03b7\u03bb\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03bd\u03ac \u03bc\u03ad\u03b3\u03b5\u03b8\u03bf\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2. \u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03bc\u03b7\u03bd \u03b1\u03bd\u03c4\u03b9\u03b3\u03c1\u03ac\u03c6\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03ac\u03bb\u03bb\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2. \u0388\u03bd\u03b1 enterprise \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc \u03b1\u03bb\u03bb\u03ac \u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03b9\u03ba\u03cc \u03b3\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03bc\u03b9\u03ba\u03c1\u03cc\u03c4\u03b5\u03c1\u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1, \u03b5\u03bd\u03ce \u03ad\u03bd\u03b1 \u03b1\u03c0\u03bb\u03bf\u03cd\u03c3\u03c4\u03b5\u03c1\u03bf \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b9\u03b4\u03b1\u03bd\u03b9\u03ba\u03cc \u03b5\u03ac\u03bd \u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7 \u03c5\u03bb\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03c3\u03cd\u03bd\u03b8\u03b5\u03c4\u03b7 \u03c0\u03b1\u03c1\u03b1\u03bc\u03b5\u03c4\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7. \u0397 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03ad\u03c1\u03c7\u03b5\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b1\u03bd \u03b7 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ac, \u03cc\u03c7\u03b9 \u03cc\u03c4\u03b1\u03bd \u03b1\u03c0\u03bb\u03ce\u03c2 \u03ad\u03c7\u03b5\u03b9 \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03c3\u03c4\u03bf sales deck.<\/p><p>\u0388\u03bd\u03b1 \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03c0\u03bf\u03c5 \u03c3\u03c5\u03c7\u03bd\u03ac \u03c5\u03c0\u03bf\u03c4\u03b9\u03bc\u03ac\u03c4\u03b1\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf checkout. \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b7 Baymard Institute, \u03c4\u03bf checkout abandonment \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03ba\u03c5\u03c1\u03af\u03c9\u03c2 \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2, \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2, \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2, \u03cc\u03c7\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03c9\u03bd \u03bc\u03b7\u03bd\u03c5\u03bc\u03ac\u03c4\u03c9\u03bd. \u0391\u03bd \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03bb\u03b5\u03af\u03c0\u03b5\u03b9 \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03c4\u03b1 \u03ad\u03be\u03bf\u03b4\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c1\u03b3\u03ac, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03c5\u03c0\u03bf\u03c7\u03c1\u03b5\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03cc \u03ae \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b4\u03b5\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03b5\u03c4\u03b1\u03b9 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae\u03c2, \u03c4\u03cc\u03c4\u03b5 \u03c4\u03bf mobile marketing \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03c4\u03b5\u03af \u03bc\u03b5 UX, development \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae. \u038c\u03c0\u03c9\u03c2 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1, \u03bf\u03b9 \u03ba\u03bf\u03c1\u03c5\u03c6\u03b1\u03af\u03bf\u03b9 \u03bb\u03cc\u03b3\u03bf\u03b9 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2 \u03c3\u03c7\u03b5\u03c4\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1 \u03c4\u03bf\u03c5 checkout.<\/p>\n<div class=\"td-chart td-chart--horizontal\"><p class=\"td-chart-title\">Main reasons for checkout abandonment<\/p><p class=\"td-chart-subtitle\">\u03a0\u03b7\u03b3\u03ae: Baymard Institute, Cart Abandonment Rate Statistics 2026<\/p><div class=\"td-chart-body\"><div class=\"td-chart-row\"><div class=\"td-chart-label\">\u03a4\u03b1 \u03b5\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd \u03ba\u03cc\u03c3\u03c4\u03b7 \u03ae\u03c4\u03b1\u03bd \u03c0\u03bf\u03bb\u03cd \u03c5\u03c8\u03b7\u03bb\u03ac<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:39.0%\"><\/div><\/div><div class=\"td-chart-value\">39%<\/div><\/div><div class=\"td-chart-row\"><div class=\"td-chart-label\">\u0397 \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7 \u03ae\u03c4\u03b1\u03bd \u03c0\u03bf\u03bb\u03cd \u03b1\u03c1\u03b3\u03ae<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:21.0%\"><\/div><\/div><div class=\"td-chart-value\">21%<\/div><\/div><div class=\"td-chart-row\"><div class=\"td-chart-label\">\u0394\u03b5\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03c4\u03b7\u03ba\u03b1\u03bd \u03c4\u03bf site \u03bc\u03b5 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03ba\u03ac\u03c1\u03c4\u03b1\u03c2<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:19.0%\"><\/div><\/div><div class=\"td-chart-value\">19%<\/div><\/div><div class=\"td-chart-row\"><div class=\"td-chart-label\">Mandatory account creation<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:19.0%\"><\/div><\/div><div class=\"td-chart-value\">19%<\/div><\/div><div class=\"td-chart-row\"><div class=\"td-chart-label\">\u03a0\u03bf\u03bb\u03cd \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03ae \u03c0\u03b5\u03c1\u03af\u03c0\u03bb\u03bf\u03ba\u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 checkout<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:18.0%\"><\/div><\/div><div class=\"td-chart-value\">18%<\/div><\/div><div class=\"td-chart-row\"><div class=\"td-chart-label\">Unsatisfactory return policy<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:15.0%\"><\/div><\/div><div class=\"td-chart-value\">15%<\/div><\/div><div class=\"td-chart-row\"><div class=\"td-chart-label\">Errors or crashes on the site<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:15.0%\"><\/div><\/div><div class=\"td-chart-value\">15%<\/div><\/div><div class=\"td-chart-row\"><div class=\"td-chart-label\">\u0394\u03b5\u03bd \u03c6\u03b1\u03b9\u03bd\u03cc\u03c4\u03b1\u03bd \u03c4\u03bf \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03cc \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 upfront<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:14.0%\"><\/div><\/div><div class=\"td-chart-value\">14%<\/div><\/div><div class=\"td-chart-row\"><div class=\"td-chart-label\">Few payment methods<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:10.0%\"><\/div><\/div><div class=\"td-chart-value\">10%<\/div><\/div><\/div><\/div>\n<h3>Step-by-Step evaluation and implementation guide<\/h3><p>\u0392\u03ae\u03bc\u03b1 1: \u039a\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c8\u03c4\u03b5 \u03c4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac mobile journeys. \u039e\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c1\u03bf\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03ac\u03bc\u03b5\u03c3\u03bf \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03cc \u03b1\u03bd\u03c4\u03af\u03ba\u03c4\u03c5\u03c0\u03bf: \u03bd\u03ad\u03bf\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7\u03c2, \u03b5\u03b3\u03b3\u03c1\u03b1\u03c6\u03ae, \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac, \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2, \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7 \u03ba\u03b1\u03bb\u03b1\u03b8\u03b9\u03bf\u03cd, \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac, win-back \u03b1\u03bd\u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03cd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03ba\u03b1\u03b9 loyalty. \u0393\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 journey \u03c3\u03b7\u03bc\u03b5\u03b9\u03ce\u03c3\u03c4\u03b5 \u03c0\u03bf\u03b9\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c3\u03c4\u03b5, \u03c0\u03bf\u03b9\u03bf \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03bf KPI \u03b8\u03b1 \u03b1\u03c0\u03bf\u03b4\u03b5\u03af\u03be\u03b5\u03b9 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1. \u0392\u03ae\u03bc\u03b1 2: \u0395\u03bb\u03ad\u03b3\u03be\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd. \u0391\u03bd \u03c4\u03b1 product views, add-to-cart events, purchases, refunds \u03ba\u03b1\u03b9 user IDs \u03b4\u03b5\u03bd \u03c0\u03b5\u03c1\u03bd\u03bf\u03cd\u03bd \u03c3\u03c9\u03c3\u03c4\u03ac, \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03b7 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 mobile marketing \u03b8\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b3\u03b5\u03b9 \u03b1\u03b4\u03cd\u03bd\u03b1\u03bc\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1. \u0392\u03ae\u03bc\u03b1 3: \u039f\u03c1\u03af\u03c3\u03c4\u03b5 consent \u03ba\u03b1\u03b9 compliance \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03ae. \u0393\u03b9\u03b1 SMS, push notifications \u03ba\u03b1\u03b9 personalized messaging, \u03b7 \u03c3\u03c5\u03bd\u03b1\u03af\u03bd\u03b5\u03c3\u03b7 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b1\u03c6\u03ae\u03c2, \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03b9\u03c9\u03bc\u03ad\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1 \u03b1\u03bd\u03b1\u03c3\u03c4\u03c1\u03ad\u03c8\u03b9\u03bc\u03b7.<\/p><p>\u0392\u03ae\u03bc\u03b1 4: \u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03c4\u03b5 \u03bc\u03b9\u03ba\u03c1\u03cc pilot \u03b1\u03bd\u03c4\u03af \u03b3\u03b9\u03b1 \u03c0\u03bb\u03ae\u03c1\u03b7 \u03bc\u03b5\u03c4\u03ac\u03b2\u03b1\u03c3\u03b7. \u0395\u03c0\u03b9\u03bb\u03ad\u03be\u03c4\u03b5 \u03b4\u03cd\u03bf \u03ae \u03c4\u03c1\u03b5\u03b9\u03c2 \u03c1\u03bf\u03ad\u03c2 \u03c5\u03c8\u03b7\u03bb\u03ae\u03c2 \u03b1\u03be\u03af\u03b1\u03c2, \u03cc\u03c0\u03c9\u03c2 browse abandonment, cart abandonment \u03ba\u03b1\u03b9 post-purchase cross-sell. \u03a1\u03c5\u03b8\u03bc\u03af\u03c3\u03c4\u03b5 frequency caps \u03ce\u03c3\u03c4\u03b5 \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03bd\u03b1 \u03bc\u03b7 \u03b4\u03ad\u03c7\u03b5\u03c4\u03b1\u03b9 \u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03b9\u03ba\u03ac \u03c0\u03bf\u03bb\u03bb\u03ac \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03c4\u03b5 control group \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03c4\u03b5 incremental revenue, \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf clicks. \u0392\u03ae\u03bc\u03b1 5: \u03a3\u03c5\u03bd\u03b4\u03ad\u03c3\u03c4\u03b5 \u03c4\u03bf \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae. \u0391\u03bd \u03c3\u03c4\u03ad\u03bb\u03bd\u03b5\u03c4\u03b5 \u03bc\u03cc\u03bd\u03bf \u03b5\u03ba\u03c0\u03c4\u03c9\u03c4\u03b9\u03ba\u03ac \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1, \u03b5\u03ba\u03c0\u03b1\u03b9\u03b4\u03b5\u03cd\u03b5\u03c4\u03b5 \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03b5\u03b9 \u03bc\u03cc\u03bd\u03bf \u03bc\u03b5 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac. \u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03b1\u03be\u03af\u03b1\u03c2, social proof, \u03b5\u03b9\u03b4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b4\u03b9\u03b1\u03b8\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2, loyalty benefits \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c0\u03c1\u03bf\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd. \u0392\u03ae\u03bc\u03b1 6: \u0395\u03ba\u03c0\u03b1\u03b9\u03b4\u03b5\u03cd\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03bf\u03bc\u03ac\u03b4\u03b1. \u03a4\u03bf \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03ae\u03ba\u03b5\u03b9 \u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf performance team \u03ae \u03c3\u03c4\u03bf IT. \u0399\u03b4\u03b1\u03bd\u03b9\u03ba\u03ac, marketing, e-commerce, CRM, content \u03ba\u03b1\u03b9 development \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03ba\u03bf\u03b9\u03bd\u03ae \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1 \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc segments, triggers \u03ba\u03b1\u03b9 KPIs.<\/p><p>\u0392\u03ae\u03bc\u03b1 7: \u039a\u03bb\u03b9\u03bc\u03b1\u03ba\u03ce\u03c3\u03c4\u03b5 \u03c3\u03c4\u03b1\u03b4\u03b9\u03b1\u03ba\u03ac. \u039c\u03cc\u03bb\u03b9\u03c2 \u03bf\u03b9 \u03c0\u03c1\u03ce\u03c4\u03b5\u03c2 \u03c1\u03bf\u03ad\u03c2 \u03b1\u03c0\u03bf\u03b4\u03b5\u03af\u03be\u03bf\u03c5\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7, \u03b5\u03c0\u03b5\u03ba\u03c4\u03b5\u03af\u03bd\u03b5\u03c4\u03b5 \u03c3\u03b5 \u03c0\u03b9\u03bf \u03c3\u03cd\u03bd\u03b8\u03b5\u03c4\u03b1 use cases: predictive segmentation, location based marketing \u03b3\u03b9\u03b1 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ac \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7\u03c2, VIP customer journeys, replenishment reminders, price-drop alerts \u03ba\u03b1\u03b9 omnichannel marketing \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b4\u03c5\u03ac\u03b6\u03b5\u03b9 app, web, email, SMS \u03ba\u03b1\u03b9 paid media audiences. \u0392\u03ae\u03bc\u03b1 8: \u039a\u03ac\u03bd\u03c4\u03b5 \u03bc\u03b7\u03bd\u03b9\u03b1\u03af\u03bf audit. \u0395\u03bb\u03ad\u03b3\u03be\u03c4\u03b5 unsubscribes, opt-out rates, conversion uplift, revenue per message, deliverability \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03ac\u03c0\u03bf\u03bd\u03b1 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd. \u03a4\u03bf mobile marketing \u03ad\u03c7\u03b5\u03b9 \u03b4\u03cd\u03bd\u03b1\u03bc\u03b7 \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03ac\u03bc\u03b5\u03c3\u03bf\u00b7 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03b3\u03b9\u2019 \u03b1\u03c5\u03c4\u03cc \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03b5\u03bd\u03bf\u03c7\u03bb\u03b7\u03c4\u03b9\u03ba\u03cc \u03b5\u03ac\u03bd \u03b4\u03b5\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03bc\u03ad\u03c4\u03c1\u03bf.<\/p>\n<div class=\"td-step-list\"><p class=\"td-step-list-title\">Practical steps for exploitation<\/p><ol><li><span class=\"td-step-kicker\">Step 1<\/span><strong>\u039e\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03b1\u03c0\u03cc 3 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ad\u03c2 \u03c1\u03bf\u03ad\u03c2.<\/strong><p>\u039f\u03c1\u03af\u03c3\u03c4\u03b5 abandoned cart, post-purchase follow-up \u03ba\u03b1\u03b9 win-back. \u0393\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03c1\u03bf\u03ae \u03b3\u03c1\u03ac\u03c8\u03c4\u03b5 \u03c0\u03bf\u03b9\u03bf event \u03c4\u03b7\u03bd \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03b9\u03b5\u03af, \u03c0\u03bf\u03b9\u03bf \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03bf KPI \u03bc\u03b5\u03c4\u03c1\u03ac\u03c4\u03b5.<\/p><\/li><li><span class=\"td-step-kicker\">Step 2<\/span><strong>\u03a3\u03c5\u03bd\u03b4\u03ad\u03c3\u03c4\u03b5 events, consent \u03ba\u03b1\u03b9 segmentation.<\/strong><p>\u0395\u03bb\u03ad\u03b3\u03be\u03c4\u03b5 \u03cc\u03c4\u03b9 \u03c0\u03b5\u03c1\u03bd\u03bf\u03cd\u03bd \u03c3\u03c9\u03c3\u03c4\u03ac product views, add-to-cart, purchases, user IDs \u03ba\u03b1\u03b9 opt-ins, \u03ce\u03c3\u03c4\u03b5 \u03c4\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03bd\u03b1 \u03c3\u03c4\u03ad\u03bb\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c3\u03b5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c4\u03bf \u03bb\u03ac\u03b2\u03bf\u03c5\u03bd.<\/p><\/li><li><span class=\"td-step-kicker\">Step 3<\/span><strong>\u039c\u03b5\u03c4\u03c1\u03ae\u03c3\u03c4\u03b5 incremental \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1.<\/strong><p>\u03a4\u03c1\u03ad\u03be\u03c4\u03b5 control group \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03c4\u03b5 conversion uplift, revenue per message, opt-out rate \u03ba\u03b1\u03b9 retention, \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf opens \u03ae clicks.<\/p><\/li><\/ol><\/div>\n\n<h2 id=\"kpis-kai-praktikes-kampanies-gia-e-commerce-owners\">KPIs \u03ba\u03b1\u03b9 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03b3\u03b9\u03b1 e-commerce owners<\/h2><p>\u03a4\u03b1 \u03c3\u03c9\u03c3\u03c4\u03ac KPIs \u03b5\u03be\u03b1\u03c1\u03c4\u03ce\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03c4\u03bf\u03c5 funnel. \u0393\u03b9\u03b1 acquisition \u03ba\u03b1\u03b9 activation, \u03ba\u03bf\u03b9\u03c4\u03ac\u03be\u03c4\u03b5 opt-in rate, app install-to-registration rate, first purchase rate \u03ba\u03b1\u03b9 cost per activated user. \u0393\u03b9\u03b1 engagement, \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03c4\u03b5 open rate \u03c3\u03b5 push notifications, click-through rate, session uplift \u03ba\u03b1\u03b9 feature adoption. \u0393\u03b9\u03b1 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2, \u03b4\u03ce\u03c3\u03c4\u03b5 \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03b5 conversion rate, revenue per recipient, average order value, cart recovery rate \u03ba\u03b1\u03b9 incremental revenue \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 control group. \u0393\u03b9\u03b1 app retention, \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03c4\u03b5 D7, D30 \u03ba\u03b1\u03b9 D90 retention, churn rate \u03ba\u03b1\u03b9 repeat purchase frequency. \u03a0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae: \u03ad\u03bd\u03b1 \u03c5\u03c8\u03b7\u03bb\u03cc open rate \u03b4\u03b5\u03bd \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b1 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1. \u0391\u03bd \u03c4\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03b1\u03bd\u03bf\u03af\u03b3\u03b5\u03c4\u03b1\u03b9 \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c3\u03b5 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1, \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c3\u03c4\u03bf offer, \u03c3\u03c4\u03bf timing \u03ae \u03c3\u03c4\u03bf segment.<\/p><p>\u03a3\u03b5 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ce\u03bd \u03ba\u03b1\u03bc\u03c0\u03b1\u03bd\u03b9\u03ce\u03bd, \u03bf\u03b9 \u03c0\u03b9\u03bf \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b5\u03c2 \u03b1\u03c6\u03b5\u03c4\u03b7\u03c1\u03af\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 triggered \u03c1\u03bf\u03ad\u03c2. \u0388\u03bd\u03b1 back-in-stock push \u03c3\u03b5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03af\u03b4\u03b1\u03bd \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03c0\u03b9\u03bf \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03cc \u03b1\u03c0\u03cc \u03bc\u03b9\u03b1 \u03b3\u03b5\u03bd\u03b9\u03ba\u03ae \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1. \u0388\u03bd\u03b1 SMS \u03b3\u03b9\u03b1 abandoned cart \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03ce\u03c3\u03b5\u03b9 \u03cc\u03c4\u03b1\u03bd \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03b5\u03c0\u03b9\u03bb\u03b5\u03ba\u03c4\u03b9\u03ba\u03ac \u03b3\u03b9\u03b1 \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9\u03b1 \u03c5\u03c8\u03b7\u03bb\u03ae\u03c2 \u03b1\u03be\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03bc\u03b9\u03ba\u03c1\u03ae \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2. \u0388\u03bd\u03b1 in-app \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03bc\u03b5\u03c4\u03ac \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bf\u03b4\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c3\u03b5 loyalty \u03b5\u03b3\u03b3\u03c1\u03b1\u03c6\u03ae \u03ae \u03c3\u03b5 \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac, \u03b5\u03c6\u03cc\u03c3\u03bf\u03bd \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c3\u03c9\u03c3\u03c4\u03cc context. \u039c\u03b9\u03b1 mobile marketing strategy \u03c0\u03bf\u03c5 \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 triggers \u03ba\u03b1\u03b9 customer segmentation \u03ad\u03c7\u03b5\u03b9 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03bd\u03c4\u03bf\u03c7\u03ae \u03b1\u03c0\u03cc \u03bc\u03b9\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c0\u03bf\u03c5 \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c3\u03b5 \u03bc\u03b1\u03b6\u03b9\u03ba\u03ad\u03c2 \u03b5\u03ba\u03c0\u03c4\u03c9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ad\u03c2.<\/p><p>\u03a4\u03bf \u03c4\u03b5\u03bb\u03b9\u03ba\u03cc \u03c3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 \u03c4\u03b7\u03c2 G2 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b1\u03c6\u03ad\u03c2: \u03c4\u03bf mobile marketing \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c9\u03c2 \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc\u03c2 \u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03c3\u03bc\u03cc\u03c2 customer engagement \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03c9\u03c2 \u03c3\u03c5\u03bc\u03c0\u03bb\u03ae\u03c1\u03c9\u03bc\u03b1 \u03c4\u03bf\u03c5 email. \u0397 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1, \u03b1\u03bb\u03bb\u03ac \u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03ad\u03c7\u03b5\u03b9 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7. \u039e\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1, \u03b4\u03b9\u03bf\u03c1\u03b8\u03ce\u03c3\u03c4\u03b5 \u03c4\u03b1 friction points \u03c3\u03c4\u03bf mobile experience, \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03c4\u03b5 mobile marketing software \u03c0\u03bf\u03c5 \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c9\u03c1\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b1\u03c2 \u03c3\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c7\u03c4\u03af\u03c3\u03c4\u03b5 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03ad\u03b2\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c4\u03bf\u03bd \u03c7\u03c1\u03cc\u03bd\u03bf \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7. \u0393\u03b9\u03b1 e-commerce \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03bf\u03c5\u03bd \u03b2\u03b9\u03ce\u03c3\u03b9\u03bc\u03b7 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7, \u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ac \u03b4\u03b5\u03bd \u03b8\u03b1 \u03ba\u03c1\u03b9\u03b8\u03b5\u03af \u03b1\u03c0\u03cc \u03c4\u03bf \u03c0\u03cc\u03c3\u03b1 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03c3\u03c4\u03ad\u03bb\u03bd\u03bf\u03c5\u03bd, \u03b1\u03bb\u03bb\u03ac \u03b1\u03c0\u03cc \u03c4\u03bf \u03c0\u03cc\u03c3\u03bf \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf, \u03ad\u03b3\u03ba\u03b1\u03b9\u03c1\u03bf \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ac \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1.<\/p>\n\n\n<div class=\"td-source-list\"><p class=\"td-source-list-title\">Sources<\/p><ul><li><a href=\"https:\/\/www.g2.com\/categories\/mobile-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">G2: Mobile Marketing Software category<\/a><\/li><li><a href=\"https:\/\/datareportal.com\/reports\/digital-2024-global-overview-report\" target=\"_blank\" rel=\"noopener noreferrer\">DataReportal: Digital 2024 Global Overview Report<\/a><\/li><li><a href=\"https:\/\/www.statista.com\/statistics\/806336\/mobile-retail-commerce-share-worldwide\/\" target=\"_blank\" rel=\"noopener noreferrer\">Statista: Mobile retail commerce sales as percentage of retail e-commerce sales worldwide<\/a><\/li><li><a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noopener noreferrer\">Baymard Institute: Cart Abandonment Rate Statistics<\/a><\/li><\/ul><\/div>\n\n\n<section class=\"td-service-cta\"><div class=\"td-service-cta-content\"><p class=\"td-service-cta-eyebrow\">\u0398\u03ad\u03bb\u03b5\u03c4\u03b5 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03b5\u03c4\u03c1\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9;<\/p><h2 id=\"digital-marketing-seo-mobile-marketing\">Digital Marketing &amp; SEO \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd TWO DOTS<\/h2><p>\u03a3\u03c5\u03bd\u03b4\u03ad\u03bf\u03c5\u03bc\u03b5 SEO, performance, tracking \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03ce\u03c3\u03c4\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7.<\/p><div class=\"td-service-cta-actions\"><a class=\"td-service-cta-button\" href=\"https:\/\/twodots.gr\/digital-marketing-seo\/\">\u0394\u03b5\u03af\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1 Digital Marketing &amp; SEO<\/a><\/div><\/div><\/section>\n\n\n<h2 id=\"sychnes-erotiseis\" class=\"td-faq-heading\">Frequently Asked Questions<\/h2>\n  <div class=\"td-faq\">\n<details id=\"faq-1\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf mobile marketing software \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b3\u03b9\u03b1 e-commerce;<\/summary><div class=\"td-faq-content\"><p>\u03a4\u03bf mobile marketing software \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03bf\u03cd\u03bd \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c3\u03b5 mobile \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03b1. \u0395\u03af\u03bd\u03b1\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03b3\u03b9\u03b1 \u03c4\u03bf e-commerce, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03cc\u03bb\u03bf \u03c4\u03bf funnel \u03b1\u03c0\u03cc acquisition \u03ad\u03c9\u03c2 loyalty, \u03ba\u03b1\u03b9 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03b9 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 \u03cc\u03c0\u03c9\u03c2 push notifications, SMS \u03ba\u03b1\u03b9 in-app messaging.<\/p><\/div><\/details>\n<details id=\"faq-2\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 mobile marketing \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b7 \u03bb\u03af\u03c3\u03c4\u03b1 \u03c4\u03b7\u03c2 G2;<\/summary><div class=\"td-faq-content\"><p>\u0397 \u03bb\u03af\u03c3\u03c4\u03b1 \u03c4\u03b7\u03c2 G2 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03cc\u03c0\u03c9\u03c2 Braze, CleverTap, Airship \u03ba\u03b1\u03b9 OneSignal. \u0391\u03c5\u03c4\u03ad\u03c2 \u03bf\u03b9 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03b3\u03b9\u03b1 personalized messaging, app retention \u03ba\u03b1\u03b9 omnichannel marketing.<\/p><\/div><\/details>\n<details id=\"faq-3\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03c4\u03bf mobile marketing \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf e-commerce growth;<\/summary><div class=\"td-faq-content\"><p>\u03a4\u03bf mobile marketing \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf e-commerce growth \u03b4\u03b9\u03b5\u03c5\u03ba\u03bf\u03bb\u03cd\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03ba\u03ac\u03bb\u03c5\u03c8\u03b7 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03c4\u03b7 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03c4\u03b9\u03bc\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03bf\u03bb\u03bf\u03ba\u03bb\u03ae\u03c1\u03c9\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ce\u03bd \u03c3\u03b5 mobile \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ad\u03c2. \u0395\u03af\u03bd\u03b1\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03bd\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03c4\u03bf\u03c5 funnel, \u03b1\u03c0\u03cc acquisition \u03ad\u03c9\u03c2 reactivation.<\/p><\/div><\/details>\n<details id=\"faq-4\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03b1 capabilities \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03b7 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 mobile marketing;<\/summary><div class=\"td-faq-content\"><p>\u039c\u03b9\u03b1 \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03b7 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b7 \u03c3\u03c5\u03bb\u03bb\u03bf\u03b3\u03ae \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd, \u03b5\u03bd\u03bf\u03c1\u03c7\u03ae\u03c3\u03c4\u03c1\u03c9\u03c3\u03b7 \u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 testing \u03ba\u03b1\u03b9 optimization. \u0391\u03c5\u03c4\u03ac \u03c4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ce\u03bd \u03ba\u03b1\u03bc\u03c0\u03b1\u03bd\u03b9\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03ce\u03bd.<\/p><\/div><\/details>\n<details id=\"faq-5\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03c9 \u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf mobile marketing software \u03b3\u03b9\u03b1 \u03c4\u03bf e-commerce \u03bc\u03bf\u03c5;<\/summary><div class=\"td-faq-content\"><p>\u0397 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ac \u03b1\u03c0\u03cc \u03c4\u03bf business model \u03c3\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03c3\u03b1\u03c2. \u0395\u03be\u03b5\u03c4\u03ac\u03c3\u03c4\u03b5 \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b1 integrations, \u03c4\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2, \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c3\u03b1\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03c4\u03b7\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b1\u03c2 \u03c3\u03b1\u03c2.<\/p><\/div><\/details>\n<details id=\"faq-6\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac KPIs \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 mobile marketing;<\/summary><div class=\"td-faq-content\"><p>\u03a4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac KPIs \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03bf opt-in rate, \u03c4\u03bf conversion rate, \u03ba\u03b1\u03b9 \u03c4\u03bf revenue per recipient. \u0391\u03c5\u03c4\u03ac \u03c4\u03b1 \u03bc\u03ad\u03c4\u03c1\u03b1 \u03c3\u03b1\u03c2 \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03ba\u03b1\u03bc\u03c0\u03b1\u03bd\u03b9\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2 \u03c3\u03b1\u03c2.<\/p><\/div><\/details>\n<details id=\"faq-7\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03ba\u03bf\u03b9\u03bd\u03ac \u03bb\u03ac\u03b8\u03b7 \u03c3\u03c4\u03bf mobile marketing \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03bd\u03b1 \u03c4\u03b1 \u03b1\u03c0\u03bf\u03c6\u03cd\u03b3\u03c9;<\/summary><div class=\"td-faq-content\"><p>\u039a\u03bf\u03b9\u03bd\u03ac \u03bb\u03ac\u03b8\u03b7 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03b9\u03ba\u03ae \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae \u03bc\u03b7\u03bd\u03c5\u03bc\u03ac\u03c4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03bc\u03b7 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03ce\u03bd. \u0393\u03b9\u03b1 \u03bd\u03b1 \u03c4\u03b1 \u03b1\u03c0\u03bf\u03c6\u03cd\u03b3\u03b5\u03c4\u03b5, \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03c3\u03c4\u03b5 \u03c4\u03b1 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03c3\u03c4\u03bf \u03c3\u03c9\u03c3\u03c4\u03cc \u03ba\u03bf\u03b9\u03bd\u03cc \u03ba\u03b1\u03b9 \u03c7\u03c1\u03cc\u03bd\u03bf, \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7 \u03c3\u03c5\u03bd\u03b1\u03af\u03bd\u03b5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c3\u03b5\u03b2\u03b1\u03c3\u03bc\u03cc \u03c0\u03c1\u03bf\u03c2 \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7.<\/p><\/div><\/details>\n  <\/div>","protected":false},"excerpt":{"rendered":"<p>\u0397 G2 \u03b1\u03bd\u03b1\u03bb\u03cd\u03b5\u03b9 \u03c4\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 mobile marketing software, \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03b3\u03b9\u03b1 e-commerce, \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03bf\u03bd\u03c4\u03ac\u03c2 \u03c4\u03b1 \u03c9\u03c2 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03b1 \u03c3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2. \u039f\u03b9 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c3\u03c5\u03bd\u03b4\u03c5\u03ac\u03b6\u03bf\u03c5\u03bd push notifications, SMS, in-app messaging \u03ba\u03b1\u03b9 analytics, \u03b2\u03bf\u03b7\u03b8\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03bf\u03cd\u03bd \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03c3\u03b5 mobile \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03b1. \u03a4\u03bf mobile marketing \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03b3\u03b9\u03b1 \u03c4\u03bf e-commerce, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c0\u03bb\u03ad\u03bf\u03bd \u03b1\u03bd\u03b1\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03bf\u03c5\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03bc\u03ad\u03c3\u03c9 \u03ba\u03b9\u03bd\u03b7\u03c4\u03ce\u03bd. \u0397 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae mobile marketing \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 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