{"id":80351,"date":"2026-06-12T11:53:47","date_gmt":"2026-06-12T08:53:47","guid":{"rendered":"https:\/\/twodots.gr\/?p=80351"},"modified":"2026-06-12T11:54:44","modified_gmt":"2026-06-12T08:54:44","slug":"ta-kalytera-logismika-analysis-proionton","status":"publish","type":"post","link":"https:\/\/twodots.gr\/en\/ta-kalytera-logismika-analysis-proionton\/","title":{"rendered":"\u03a4\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03b9\u03ba\u03ac \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd"},"content":{"rendered":"<div class=\"td-article-toc\"><div class=\"td-toc-title\">Contents<\/div><ul><li><a href=\"#ti-einai-to-product-analytics-kai-giati-afora-amesa-to-e-commerce\">\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf product analytics \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03b1\u03c6\u03bf\u03c1\u03ac \u03ac\u03bc\u03b5\u03c3\u03b1 \u03c4\u03bf e-commerce<\/a><\/li><li><a href=\"#ti-kratame-apo-tin-analysi-tis-g2-gia-ta-product-analytics-software\">\u03a4\u03b9 \u03ba\u03c1\u03b1\u03c4\u03ac\u03bc\u03b5 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03c4\u03b7\u03c2 G2 \u03b3\u03b9\u03b1 \u03c4\u03b1 product analytics software<\/a><\/li><li><a href=\"#ta-vasika-kritiria-epilogis-product-analytics-software\">\u03a4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae\u03c2 product analytics software<\/a><\/li><li><a href=\"#poy-chanetai-to-conversion-dedomena-poy-prepei-na-vlepei-kathe-e-shop\">\u03a0\u03bf\u03cd \u03c7\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf conversion: \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03ba\u03ac\u03b8\u03b5 e-shop<\/a><\/li><li><a href=\"#step-by-step-odigos-gia-na-efarmoseis-product-analytics-sosta\">Step-by-Step \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03c3\u03b5\u03b9\u03c2 product analytics \u03c3\u03c9\u03c3\u03c4\u03ac<\/a><\/li><li><a href=\"#pos-na-metatrepseis-ta-analytics-se-anaptyxi-ochi-se-thoryvo\">\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03b5\u03b9\u03c2 \u03c4\u03b1 analytics \u03c3\u03b5 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7, \u03cc\u03c7\u03b9 \u03c3\u03b5 \u03b8\u03cc\u03c1\u03c5\u03b2\u03bf<\/a><\/li><li><a href=\"#digital-marketing-kai-seo-apo-tin-two-dots\">Digital Marketing &amp;amp; SEO \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd TWO DOTS<\/a><\/li><li><a href=\"#sychnes-erotiseis\">Frequently Asked Questions<\/a><\/li><\/ul><\/div>\n\n\n<div class=\"td-article-lede\"><p>\u03a4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03b1 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03c4\u03bf\u03c5 \u03b8\u03ad\u03bc\u03b1\u03c4\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03b9 \u03bc\u03b5 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03bf\u03c5\u03bd \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1, \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03ae \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7.<\/p><\/div>\n\n<p>\u0393\u03b9\u03b1 \u03ad\u03bd\u03b1\u03bd e-commerce owner, \u03c4\u03bf product analytics \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03ad\u03bd\u03b1 \u03b1\u03ba\u03cc\u03bc\u03b7 dashboard \u03b4\u03af\u03c0\u03bb\u03b1 \u03c3\u03c4\u03bf Google Analytics \u03ae \u03c3\u03c4\u03bf CRM. \u0395\u03af\u03bd\u03b1\u03b9 \u03bf \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03bf\u03c0\u03bf\u03af\u03bf \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03ba\u03b1\u03c4\u03b1\u03bb\u03b1\u03b2\u03b1\u03af\u03bd\u03b5\u03b9 \u03c4\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd, \u03c3\u03c4\u03bf \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1, \u03c3\u03c4\u03bf checkout, \u03c3\u03c4\u03b7\u03bd \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03ae \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03b4\u03c1\u03bf\u03bc\u03b7\u03c4\u03b9\u03ba\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c4\u03b7\u03c2. \u03a4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf \u03c4\u03b7\u03c2 G2 \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 product analytics software \u03b1\u03bd\u03b1\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b7 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1: \u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac \u03ad\u03c7\u03b5\u03b9 \u03c0\u03bb\u03ad\u03bf\u03bd \u03c9\u03c1\u03b9\u03bc\u03ac\u03c3\u03b5\u03b9, \u03c4\u03b1 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03bb\u03ac, \u03b1\u03bb\u03bb\u03ac \u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03b4\u03b5\u03bd \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03bf \u03c0\u03b9\u03bf \u03b3\u03bd\u03c9\u03c3\u03c4\u03cc brand. \u0393\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c3\u03bf\u03c5 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03b1\u03af\u03c1\u03bd\u03b5\u03b9 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b5\u03c2, \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ac \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b5\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2. <span class=\"td-inline-links\">See also: <a href=\"https:\/\/twodots.gr\/digital-marketing-seo\/\">Digital Marketing &amp; SEO<\/a>.<\/span><\/p>\n<p>\u03a4\u03bf product analytics \u03b2\u03bf\u03b7\u03b8\u03ac \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03bd\u03b1 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9 \u03c3\u03b5 \u03b5\u03c1\u03c9\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b1\u03c0\u03b1\u03bd\u03c4\u03ce\u03bd\u03c4\u03b1\u03b9 \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1 \u03bc\u03cc\u03bd\u03bf \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2: \u03c0\u03bf\u03b9\u03bf feature \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c3\u03b5 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2, \u03c3\u03b5 \u03c0\u03bf\u03b9\u03bf \u03b2\u03ae\u03bc\u03b1 \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03bb\u03b5\u03af\u03c0\u03bf\u03c5\u03bd \u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c4\u03bf checkout, \u03c0\u03bf\u03b9\u03b1 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf engagement, \u03c0\u03bf\u03b9\u03b1 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03bc\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c8\u03b5\u03b9\u03c2, \u03c0\u03bf\u03b9\u03b1 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03c0\u03c1\u03bf\u03b7\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03bc\u03b9\u03b1 \u03b1\u03ba\u03cd\u03c1\u03c9\u03c3\u03b7, \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ae \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03ae \u03ad\u03bd\u03b1 abandoned cart. \u0393\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03bf\u03c5\u03bd \u03c3\u03b5 growth, performance marketing, UX, loyalty \u03ba\u03b1\u03b9 automation, \u03ad\u03bd\u03b1 \u03c3\u03c9\u03c3\u03c4\u03cc product analytics software \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c9\u03c2 \u03ba\u03bf\u03b9\u03bd\u03ae \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1 \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03b5 marketing, sales, product, development \u03ba\u03b1\u03b9 \u03b4\u03b9\u03bf\u03af\u03ba\u03b7\u03c3\u03b7.<\/p>\n\n<h2 id=\"ti-einai-to-product-analytics-kai-giati-afora-amesa-to-e-commerce\">\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf product analytics \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03b1\u03c6\u03bf\u03c1\u03ac \u03ac\u03bc\u03b5\u03c3\u03b1 \u03c4\u03bf e-commerce<\/h2>\n<p>\u03a4\u03bf product analytics \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c3\u03c5\u03c3\u03c4\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bb\u03bb\u03bf\u03b3\u03ae, \u03bf\u03c1\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac\u03c2 \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03bc\u03ad\u03c3\u03b1 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03ae \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1. \u03a3\u03b5 \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b1 \u03b3\u03b5\u03bd\u03b9\u03ba\u03ac web analytics, \u03c0\u03bf\u03c5 \u03c3\u03c5\u03c7\u03bd\u03ac \u03b5\u03c0\u03b9\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 sessions, traffic sources \u03ba\u03b1\u03b9 pageviews, \u03c4\u03bf product analytics \u03c0\u03b7\u03b3\u03b1\u03af\u03bd\u03b5\u03b9 \u03b2\u03b1\u03b8\u03cd\u03c4\u03b5\u03c1\u03b1: \u03bc\u03b5\u03c4\u03c1\u03ac events, \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ad\u03c2, funnels, cohorts, retention, \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7, \u03b5\u03c0\u03b1\u03bd\u03b1\u03b3\u03bf\u03c1\u03ac \u03ba\u03b1\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c7\u03c1\u03ae\u03c3\u03b7 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ce\u03bd. \u039c\u03b5 \u03b1\u03c0\u03bb\u03ac \u03bb\u03cc\u03b3\u03b9\u03b1, \u03b4\u03b5\u03bd \u03c3\u03b5 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03bc\u03cc\u03bd\u03bf \u03b1\u03bd \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03c2 \u03bc\u03c0\u03ae\u03ba\u03b5 \u03c3\u03c4\u03bf site, \u03b1\u03bb\u03bb\u03ac \u03c4\u03b9 \u03ad\u03ba\u03b1\u03bd\u03b5, \u03b3\u03b9\u03b1\u03c4\u03af \u03ba\u03cc\u03bb\u03bb\u03b7\u03c3\u03b5, \u03c0\u03bf\u03b9\u03b1 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03c0\u03c1\u03bf\u03b7\u03b3\u03ae\u03b8\u03b7\u03ba\u03b5 \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03b1\u03cd\u03be\u03b7\u03c3\u03b5 \u03ae \u03bc\u03b5\u03af\u03c9\u03c3\u03b5 \u03c4\u03b7\u03bd \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ae\u03c2.<\/p>\n<p>\u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 e-shop, \u03c4\u03bf e-commerce analytics \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03bf user behavior analytics \u03ba\u03b1\u03b9 \u03c4\u03bf customer journey analytics. \u0391\u03bd \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9\u03c2 \u03bc\u03cc\u03bd\u03bf \u03c4\u03bf conversion rate \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ac, \u03c7\u03ac\u03bd\u03b5\u03b9\u03c2 \u03c4\u03b9\u03c2 \u03bc\u03b9\u03ba\u03c1\u03ad\u03c2 \u03b5\u03bd\u03b4\u03b5\u03af\u03be\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03be\u03b7\u03b3\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7: \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c4\u03bf\u03c5\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03c3\u03c4\u03bf \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9 \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03b6\u03bf\u03c5\u03bd, \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b2\u03bb\u03ad\u03c0\u03bf\u03c5\u03bd \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03bf\u03c5\u03bd, \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c6\u03af\u03bb\u03c4\u03c1\u03b1 \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03b2\u03c1\u03af\u03c3\u03ba\u03bf\u03c5\u03bd \u03c3\u03c9\u03c3\u03c4\u03ac \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1, mobile \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03bb\u03b5\u03af\u03c0\u03bf\u03c5\u03bd \u03bb\u03cc\u03b3\u03c9 \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1\u03c2, loyal \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03b5\u03b9\u03ce\u03bd\u03bf\u03c5\u03bd \u03c3\u03c4\u03b1\u03b4\u03b9\u03b1\u03ba\u03ac \u03c4\u03b7 \u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2. \u03a4\u03bf product analytics \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03c3\u03b5 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b1 product metrics \u03ba\u03b1\u03b9 \u03b4\u03af\u03bd\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c3\u03bf\u03c5 \u03c5\u03bb\u03b9\u03ba\u03cc \u03b3\u03b9\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c0\u03b1\u03c1\u03b5\u03bc\u03b2\u03ac\u03c3\u03b5\u03b9\u03c2.<\/p>\n<p>\u0397 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae. \u0397 McKinsey \u03ad\u03c7\u03b5\u03b9 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03b5\u03ba\u03c4\u03b5\u03c4\u03b1\u03bc\u03ad\u03bd\u03b1 customer analytics \u03b5\u03af\u03bd\u03b1\u03b9 23 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03c0\u03b9\u03bf \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc \u03bd\u03b1 \u03be\u03b5\u03c0\u03b5\u03c1\u03ac\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf\u03bd \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc \u03c3\u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7 \u03bd\u03ad\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd, 19 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03c0\u03b9\u03bf \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c4\u03cd\u03c7\u03bf\u03c5\u03bd \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7 \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03bf\u03c1\u03af\u03b1 \u03ba\u03b1\u03b9 9 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03c0\u03b9\u03bf \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc \u03bd\u03b1 \u03be\u03b5\u03c0\u03b5\u03c1\u03ac\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf\u03bd \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc \u03c3\u03b5 customer loyalty. \u0391\u03c5\u03c4\u03ac \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b5\u03be\u03b7\u03b3\u03bf\u03cd\u03bd \u03b3\u03b9\u03b1\u03c4\u03af \u03c4\u03bf product analytics \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03c0\u03bf\u03bb\u03c5\u03c4\u03ad\u03bb\u03b5\u03b9\u03b1, \u03b1\u03bb\u03bb\u03ac \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c5\u03c0\u03bf\u03b4\u03bf\u03bc\u03ae \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2.<\/p>\n<p>\u038c\u03c0\u03c9\u03c2 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1, \u03b7 \u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03c4\u03c9\u03bd customer analytics \u03b5\u03af\u03bd\u03b1\u03b9 \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc\u03c4\u03b5\u03c1\u03b7 \u03c3\u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03bf\u03c1\u03af\u03b1, \u03b4\u03cd\u03bf \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b4\u03ad\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03bd\u03cc\u03c2 e-commerce brand.<\/p>\n\n<div class=\"td-chart td-chart--horizontal\"><p class=\"td-chart-title\">\u0395\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03c4\u03c9\u03bd Customer Analytics \u03c3\u03c4\u03b7\u03bd \u0395\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u0391\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7<\/p><p class=\"td-chart-subtitle\">\u03a0\u03b7\u03b3\u03ae: McKinsey, customer analytics performance benchmarks<\/p><div class=\"td-chart-body\"><div class=\"td-chart-row\"><div class=\"td-chart-label\">\u0391\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7 \u03bd\u03ad\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:100.0%\"><\/div><\/div><div class=\"td-chart-value\">23 x<\/div><\/div><div class=\"td-chart-row\"><div class=\"td-chart-label\">\u039a\u03b5\u03c1\u03b4\u03bf\u03c6\u03bf\u03c1\u03af\u03b1<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:82.6%\"><\/div><\/div><div class=\"td-chart-value\">19 x<\/div><\/div><div class=\"td-chart-row\"><div class=\"td-chart-label\">Customer loyalty<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:39.1%\"><\/div><\/div><div class=\"td-chart-value\">9 x<\/div><\/div><\/div><\/div>\n\n\n<h2 id=\"ti-kratame-apo-tin-analysi-tis-g2-gia-ta-product-analytics-software\">\u03a4\u03b9 \u03ba\u03c1\u03b1\u03c4\u03ac\u03bc\u03b5 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03c4\u03b7\u03c2 G2 \u03b3\u03b9\u03b1 \u03c4\u03b1 product analytics software<\/h2>\n<p>\u0397 G2 \u03c0\u03c1\u03bf\u03c3\u03b5\u03b3\u03b3\u03af\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03c4\u03c9\u03bd product analytics software \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd, \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03c3\u03b5\u03b9\u03c2 \u03b4\u03c5\u03bd\u03b1\u03c4\u03bf\u03c4\u03ae\u03c4\u03c9\u03bd, \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03b1 \u03b9\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2, \u03b5\u03c5\u03ba\u03bf\u03bb\u03af\u03b1 \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bb\u03bb\u03b7\u03bb\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac business cases. \u03a3\u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03b1\u03c5\u03c4\u03ae \u03c3\u03c5\u03bd\u03b1\u03bd\u03c4\u03ac\u03bc\u03b5 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03cc\u03c0\u03c9\u03c2 Amplitude, Mixpanel, Heap, Pendo, FullStory, LogRocket, Contentsquare, Glassbox, Smartlook, Google Analytics \u03ba\u03b1\u03b9 \u03ac\u03bb\u03bb\u03b5\u03c2 \u03bb\u03cd\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03bf\u03c5\u03bd \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03b1\u03c0\u03cc event tracking \u03ba\u03b1\u03b9 funnel analysis \u03bc\u03ad\u03c7\u03c1\u03b9 session replay, retention analysis, product adoption \u03ba\u03b1\u03b9 experimentation. \u03a4\u03bf \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc \u03c3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1\u03bd \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03af\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03cc \u00ab\u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf\u00bb \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf, \u03b1\u03bb\u03bb\u03ac \u03cc\u03c4\u03b9 \u03c4\u03bf \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf analytics \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03c4\u03bf \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03c9\u03c1\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2, \u03c3\u03c4\u03bf \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03cc stack, \u03c3\u03c4\u03bf budget \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7.<\/p>\n<p>\u0391\u03bd \u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c3\u03bf\u03c5 \u03b8\u03ad\u03bb\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ac\u03b2\u03b5\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03c0\u03ad\u03c6\u03c4\u03b5\u03b9 \u03c4\u03bf conversion \u03c3\u03c4\u03bf checkout, \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c3\u03b1\u03b9 \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc funnel analysis, event tracking \u03ba\u03b1\u03b9 \u03c0\u03b9\u03b8\u03b1\u03bd\u03ce\u03c2 session recordings. \u0391\u03bd \u03ad\u03c7\u03b5\u03b9\u03c2 SaaS \u03ae mobile app analytics \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2, \u03c4\u03cc\u03c4\u03b5 \u03c4\u03bf cohort analysis, \u03b7 \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c4\u03bf retention analysis \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b1. \u0391\u03bd \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03bc\u03b5 \u03c3\u03c5\u03c7\u03bd\u03ac experiments, \u03c4\u03cc\u03c4\u03b5 \u03c4\u03bf A\/B testing analytics \u03ba\u03b1\u03b9 \u03b7 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03ac\u03c4\u03c9\u03bd \u03bc\u03b5 revenue metrics \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b1. \u0391\u03bd \u03ad\u03c7\u03b5\u03b9\u03c2 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03ba\u03b1\u03c4\u03ac\u03bb\u03bf\u03b3\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, omnichannel marketing \u03ba\u03b1\u03b9 \u03c0\u03bf\u03bb\u03bb\u03b1\u03c0\u03bb\u03ad\u03c2 \u03c0\u03b7\u03b3\u03ad\u03c2 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd, \u03c4\u03cc\u03c4\u03b5 \u03b7 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03bc\u03b5 customer data platform, CRM, email marketing \u03ba\u03b1\u03b9 data warehouse \u03b1\u03c0\u03bf\u03ba\u03c4\u03ac \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03be\u03af\u03b1 \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 \u03b1\u03c0\u03bb\u03cc dashboard.<\/p>\n<p>\u0397 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b4\u03c5\u03c3\u03ba\u03bf\u03bb\u03af\u03b1 \u03b4\u03b5\u03bd \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae software. \u0392\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03b9\u03b1 \u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c4\u03b1 \u03b1\u03be\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03b7\u03b8\u03bf\u03cd\u03bd, \u03c0\u03bf\u03b9\u03bf\u03c2 \u03b8\u03b1 \u03c4\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af, \u03c0\u03ce\u03c2 \u03b8\u03b1 \u03b4\u03b9\u03b1\u03c3\u03c6\u03b1\u03bb\u03b9\u03c3\u03c4\u03b5\u03af \u03b7 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03b8\u03b1 \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b1\u03bd \u03ad\u03bd\u03b1 metric \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9. \u03a0\u03bf\u03bb\u03bb\u03ac e-commerce brands \u03b5\u03b3\u03ba\u03b1\u03b8\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 analytics, \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03c7\u03c4\u03af\u03b6\u03bf\u03c5\u03bd \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03bb\u03ae\u03c8\u03b7\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03c9\u03bd. \u03a4\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03bb\u03bf\u03af \u03c0\u03af\u03bd\u03b1\u03ba\u03b5\u03c2, \u03bb\u03af\u03b3\u03b7 \u03b4\u03c1\u03ac\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7.<\/p>\n\n<h2 id=\"ta-vasika-kritiria-epilogis-product-analytics-software\">\u03a4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae\u03c2 product analytics software<\/h2>\n<p>\u03a4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 event tracking. \u0388\u03bd\u03b1 \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03bf product analytics setup \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac \u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c4\u03b1 \u03cc\u03c0\u03c9\u03c2 product_viewed, add_to_cart, checkout_started, payment_failed, purchase_completed, coupon_applied, filter_used, search_performed \u03ba\u03b1\u03b9 account_created. \u0391\u03bd \u03c4\u03b1 events \u03b4\u03b5\u03bd \u03ad\u03c7\u03bf\u03c5\u03bd \u03c3\u03c5\u03bd\u03b5\u03c0\u03ae \u03bf\u03bd\u03bf\u03bc\u03b1\u03c3\u03af\u03b1, \u03c3\u03c9\u03c3\u03c4\u03ac properties \u03ba\u03b1\u03b9 \u03ba\u03bf\u03b9\u03bd\u03ae \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03b5 web, mobile \u03ba\u03b1\u03b9 backend, \u03c4\u03cc\u03c4\u03b5 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c0\u03b9\u03bf \u03b1\u03ba\u03c1\u03b9\u03b2\u03cc \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03b8\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b3\u03b5\u03b9 \u03b1\u03bc\u03c6\u03af\u03b2\u03bf\u03bb\u03b1 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03ac\u03c3\u03bc\u03b1\u03c4\u03b1. \u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03c4\u03bf event add_to_cart \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03cc\u03c0\u03c9\u03c2 product_id, category, price, discount, stock_status \u03ba\u03b1\u03b9 user_type, \u03ce\u03c3\u03c4\u03b5 \u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03bd\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03bd\u03b1\u03bb\u03cd\u03c3\u03b5\u03b9 \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c0\u03cc\u03c3\u03bf\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c4\u03bf\u03c5\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03b1\u03bb\u03bb\u03ac \u03c0\u03bf\u03b9\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03c3\u03b5 \u03c0\u03bf\u03b9\u03b1 \u03c4\u03b9\u03bc\u03ae \u03ba\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c0\u03bf\u03b9\u03bf segment \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd.<\/p>\n<p>\u03a4\u03bf \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03bf \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 funnels. \u03a3\u03c4\u03bf e-commerce, \u03c4\u03bf funnel analysis \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03b9\u03bf \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03b3\u03b9\u03b1 conversion rate optimization. \u0388\u03bd\u03b1 \u03c3\u03c9\u03c3\u03c4\u03cc funnel \u03b4\u03b5\u03bd \u03bc\u03b5\u03c4\u03c1\u03ac \u03bc\u03cc\u03bd\u03bf homepage, product page, cart \u03ba\u03b1\u03b9 purchase. \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c7\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 traffic source, device, customer segment, \u03bd\u03ad\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03b7 \u03b5\u03c0\u03af\u03c3\u03ba\u03b5\u03c8\u03b7, \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2, \u03b3\u03b5\u03c9\u03b3\u03c1\u03b1\u03c6\u03af\u03b1, \u03bc\u03ad\u03b8\u03bf\u03b4\u03bf \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03b4\u03b9\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1. \u0388\u03c4\u03c3\u03b9, \u03b1\u03bd \u03c4\u03bf \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03cc conversion rate \u03b5\u03af\u03bd\u03b1\u03b9 2,4%, \u03b1\u03bb\u03bb\u03ac \u03c3\u03c4\u03bf mobile checkout \u03c0\u03ad\u03c6\u03c4\u03b5\u03b9 \u03c3\u03c4\u03bf 0,9% \u03b3\u03b9\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03bc\u03ad\u03b8\u03bf\u03b4\u03bf \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae\u03c2, \u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c3\u03b1\u03c6\u03ad\u03c2 \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03b4\u03c1\u03ac\u03c3\u03b7\u03c2.<\/p>\n<p>\u03a4\u03bf \u03c4\u03c1\u03af\u03c4\u03bf \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf retention analysis \u03ba\u03b1\u03b9 \u03c4\u03bf cohort analysis. \u039f\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 e-commerce \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b4\u03af\u03bd\u03bf\u03c5\u03bd \u03b4\u03c5\u03c3\u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03b2\u03ac\u03c1\u03bf\u03c2 \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac, \u03b5\u03bd\u03ce \u03b7 \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03bf\u03c1\u03af\u03b1 \u03c3\u03c5\u03c7\u03bd\u03ac \u03c7\u03c4\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03b7, \u03c4\u03c1\u03af\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03ad\u03c4\u03b1\u03c1\u03c4\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac. \u039c\u03b5 cohorts \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03b4\u03b5\u03b9\u03c2 \u03b1\u03bd \u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03ae\u03c1\u03b8\u03b1\u03bd \u03b1\u03c0\u03cc Google Ads \u03c4\u03bf\u03bd \u0399\u03b1\u03bd\u03bf\u03c5\u03ac\u03c1\u03b9\u03bf \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03ad\u03c6\u03bf\u03c5\u03bd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03cc \u03cc\u03c3\u03bf\u03c5\u03c2 \u03ae\u03c1\u03b8\u03b1\u03bd \u03b1\u03c0\u03cc TikTok \u03c4\u03bf\u03bd \u03a6\u03b5\u03b2\u03c1\u03bf\u03c5\u03ac\u03c1\u03b9\u03bf, \u03b1\u03bd \u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03b3\u03cc\u03c1\u03b1\u03c3\u03b1\u03bd \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf lifetime value \u03ae \u03b1\u03bd \u03ad\u03bd\u03b1 loyalty campaign \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c4\u03b7\u03bd \u03b5\u03c0\u03b1\u03bd\u03b1\u03b3\u03bf\u03c1\u03ac. \u03a7\u03c9\u03c1\u03af\u03c2 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7\u03bd \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae, \u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 marketing \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03c3\u03b5\u03b9 \u03bd\u03b1 \u03c7\u03c1\u03b7\u03bc\u03b1\u03c4\u03bf\u03b4\u03bf\u03c4\u03b5\u03af \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03c6\u03ad\u03c1\u03bd\u03bf\u03c5\u03bd \u03c6\u03b8\u03b7\u03bd\u03ac clicks \u03b1\u03bb\u03bb\u03ac \u03b1\u03b4\u03cd\u03bd\u03b1\u03bc\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2.<\/p>\n<p>\u03a4\u03bf \u03c4\u03ad\u03c4\u03b1\u03c1\u03c4\u03bf \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7\u03c2 \u03bc\u03b5 \u03c4\u03bf \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03bd stack. \u0388\u03bd\u03b1 product analytics software \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03bf CMS \u03ae \u03c4\u03b7\u03bd e-commerce \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1, \u03c4\u03bf CRM, \u03c4\u03bf email marketing, \u03c4\u03b1 ad platforms, \u03c4\u03bf data warehouse \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 customer support. \u038c\u03c4\u03b1\u03bd \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03bc\u03ad\u03bd\u03bf\u03c5\u03bd \u03b1\u03c0\u03bf\u03bc\u03bf\u03bd\u03c9\u03bc\u03ad\u03bd\u03b1, \u03c4\u03bf marketing \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2, \u03c4\u03bf product \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 events, \u03c4\u03bf finance \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03ad\u03c3\u03bf\u03b4\u03b1 \u03ba\u03b1\u03b9 \u03b7 \u03b4\u03b9\u03bf\u03af\u03ba\u03b7\u03c3\u03b7 \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03b1\u03c0\u03bf\u03c3\u03c0\u03b1\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ad\u03c2. \u038c\u03c4\u03b1\u03bd \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b5\u03bd\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9, \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03ad\u03c3\u03b5\u03b9 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac, \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7\u03c2, \u03bc\u03ad\u03c3\u03bf \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9, \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03bf \u03ba\u03ad\u03c1\u03b4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b1\u03bd\u03b1\u03b3\u03bf\u03c1\u03ac.<\/p>\n\n<h2 id=\"poy-chanetai-to-conversion-dedomena-poy-prepei-na-vlepei-kathe-e-shop\">\u03a0\u03bf\u03cd \u03c7\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf conversion: \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03ba\u03ac\u03b8\u03b5 e-shop<\/h2>\n<p>\u0388\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03b9\u03bf \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac \u03c0\u03b5\u03b4\u03af\u03b1 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae\u03c2 \u03c4\u03bf\u03c5 product analytics \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf checkout. \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03bf Baymard Institute, \u03c4\u03bf \u03bc\u03ad\u03c3\u03bf cart abandonment rate \u03c3\u03b5 e-commerce \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03b1 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 \u03c3\u03c4\u03bf 70,19%. \u03a4\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03b1\u03c5\u03c4\u03cc \u03b4\u03b5\u03bd \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03b1\u03c1\u03ba\u03b5\u03c4\u03bf\u03af \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03b2\u03c1\u03af\u03c3\u03ba\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03c3\u03b5 \u03c6\u03ac\u03c3\u03b7 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1\u03c2. \u03a3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03bc\u03c9\u03c2 \u03cc\u03c4\u03b9 \u03c4\u03bf \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03bf checkout \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c9\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03bc\u03b5 \u03b4\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1, \u03cc\u03c7\u03b9 \u03c9\u03c2 \u03b1\u03c0\u03bb\u03cc \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03cc \u03b2\u03ae\u03bc\u03b1 \u03c0\u03c1\u03b9\u03bd \u03c4\u03b7\u03bd \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae. \u0395\u03ba\u03b5\u03af \u03c4\u03bf product analytics \u03b2\u03bf\u03b7\u03b8\u03ac \u03bd\u03b1 \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7\u03bd \u03b1\u03c0\u03bb\u03ae \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c4\u03c1\u03b9\u03b2\u03ae: \u03b5\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd \u03ba\u03cc\u03c3\u03c4\u03b7, \u03c5\u03c0\u03bf\u03c7\u03c1\u03b5\u03c9\u03c4\u03b9\u03ba\u03ae \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd, \u03b1\u03c1\u03b3\u03ae \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7, \u03ad\u03bb\u03bb\u03b5\u03b9\u03c8\u03b7 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2, \u03c0\u03bf\u03bb\u03cd\u03c0\u03bb\u03bf\u03ba\u03b7 \u03c6\u03cc\u03c1\u03bc\u03b1 \u03ae \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ac errors.<\/p>\n<p>\u03a3\u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1 \u03b1\u03c0\u03bf\u03c4\u03c5\u03c0\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03bf\u03af \u03bb\u03cc\u03b3\u03bf\u03b9 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2 checkout \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c4\u03bf\u03c5 Baymard, \u03bf\u03b9 \u03bf\u03c0\u03bf\u03af\u03bf\u03b9 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03b1\u03c0\u03bf\u03cd\u03bd \u03c3\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 events \u03ba\u03b1\u03b9 diagnostics \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03bf product analytics setup.<\/p>\n\n<div class=\"td-chart td-chart--horizontal\"><p class=\"td-chart-title\">Top Reasons for Checkout Abandonment<\/p><p class=\"td-chart-subtitle\">Source: Baymard Institute, checkout usability research<\/p><div class=\"td-chart-body\"><div class=\"td-chart-row\"><div class=\"td-chart-label\">Additional costs very high<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:39.0%\"><\/div><\/div><div class=\"td-chart-value\">39%<\/div><\/div><div class=\"td-chart-row\"><div class=\"td-chart-label\">Mandatory account creation<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:19.0%\"><\/div><\/div><div class=\"td-chart-value\">19%<\/div><\/div><div class=\"td-chart-row\"><div class=\"td-chart-label\">Slow delivery<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:21.0%\"><\/div><\/div><div class=\"td-chart-value\">21%<\/div><\/div><div class=\"td-chart-row\"><div class=\"td-chart-label\">Lack of trust for card<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:19.0%\"><\/div><\/div><div class=\"td-chart-value\">19%<\/div><\/div><div class=\"td-chart-row\"><div class=\"td-chart-label\">Very long or complicated checkout<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:18.0%\"><\/div><\/div><div class=\"td-chart-value\">18%<\/div><\/div><\/div><\/div>\n\n<p>\u0397 \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b7. \u03a4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c4\u03b7\u03c2 Google \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03cc\u03c3\u03bf \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bf \u03c7\u03c1\u03cc\u03bd\u03bf\u03c2 \u03c6\u03cc\u03c1\u03c4\u03c9\u03c3\u03b7\u03c2 \u03c3\u03b5 mobile \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2, \u03c4\u03cc\u03c3\u03bf \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 bounce. \u0391\u03c0\u03cc 1 \u03c3\u03b5 3 \u03b4\u03b5\u03c5\u03c4\u03b5\u03c1\u03cc\u03bb\u03b5\u03c0\u03c4\u03b1, \u03b7 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 bounce \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03c4\u03ac 32%, \u03b5\u03bd\u03ce \u03b1\u03c0\u03cc 1 \u03c3\u03b5 5 \u03b4\u03b5\u03c5\u03c4\u03b5\u03c1\u03cc\u03bb\u03b5\u03c0\u03c4\u03b1 \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03c4\u03ac 90%. \u0391\u03c5\u03c4\u03cc \u03c4\u03bf \u03b5\u03cd\u03c1\u03b7\u03bc\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03b5\u03b8\u03b5\u03af \u03bc\u03b5 product analytics, \u03b3\u03b9\u03b1\u03c4\u03af \u03bc\u03b9\u03b1 \u03b1\u03c1\u03b3\u03ae \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03b4\u03b5\u03bd \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03c4\u03bf SEO \u03ae \u03c4\u03bf PageSpeed score. \u0395\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2, \u03c4\u03bf funnel, \u03c4\u03bf add to cart \u03ba\u03b1\u03b9 \u03c4\u03b5\u03bb\u03b9\u03ba\u03ac \u03c4\u03bf revenue.<\/p>\n<p>\u03a4\u03bf \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c0\u03ce\u03c2 \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 bounce \u03cc\u03c3\u03bf \u03bc\u03b5\u03b3\u03b1\u03bb\u03ce\u03bd\u03b5\u03b9 \u03bf \u03c7\u03c1\u03cc\u03bd\u03bf\u03c2 \u03c6\u03cc\u03c1\u03c4\u03c9\u03c3\u03b7\u03c2 \u03c3\u03b5 mobile \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd.<\/p>\n\n<div class=\"td-chart td-chart--line td-chart--line-compact-labels\"><p class=\"td-chart-title\">Increasing Bounce Probability on Mobile Pages<\/p><p class=\"td-chart-subtitle\">Source: Google\/SOASTA research, Think with Google<\/p><div class=\"td-chart-body\"><div class=\"td-chart-line-wrap\"><svg class=\"td-chart-svg-line\" viewbox=\"0 0 100 100\" preserveaspectratio=\"none\"><line class=\"td-chart-line-segment\" x1=\"2.00\" y1=\"98.00\" x2=\"34.00\" y2=\"36.81\" \/><line class=\"td-chart-line-segment\" x1=\"34.00\" y1=\"36.81\" x2=\"66.00\" y2=\"19.93\" \/><line class=\"td-chart-line-segment\" x1=\"66.00\" y1=\"19.93\" x2=\"98.00\" y2=\"2.00\" \/><\/svg><div class=\"td-chart-node-html\" style=\"--x:2.00%;--y:2.00%\"><\/div><div class=\"td-chart-node-html\" style=\"--x:34.00%;--y:63.19%\"><\/div><div class=\"td-chart-node-html\" style=\"--x:66.00%;--y:80.07%\"><\/div><div class=\"td-chart-node-html\" style=\"--x:98.00%;--y:98.00%\"><\/div><div class=\"td-chart-point td-chart-point--compact\" style=\"--x:2.00%;--y:2.00%\"><span class=\"td-chart-point-label\">1 in 3 sec.<\/span><span class=\"td-chart-point-val\">32%<\/span><\/div><div class=\"td-chart-point td-chart-point--compact\" style=\"--x:34.00%;--y:63.19%\"><span class=\"td-chart-point-label\">1 in 5 sec.<\/span><span class=\"td-chart-point-val\">90%<\/span><\/div><div class=\"td-chart-point td-chart-point--compact\" style=\"--x:66.00%;--y:80.07%\"><span class=\"td-chart-point-label\">1 in 6 sec.<\/span><span class=\"td-chart-point-val\">106%<\/span><\/div><div class=\"td-chart-point td-chart-point--compact\" style=\"--x:98.00%;--y:98.00%\"><span class=\"td-chart-point-label\">1 in 10 sec.<\/span><span class=\"td-chart-point-val\">123%<\/span><\/div><\/div><\/div><\/div>\n\n\n<h2 id=\"step-by-step-odigos-gia-na-efarmoseis-product-analytics-sosta\">Step-by-Step \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03c3\u03b5\u03b9\u03c2 product analytics \u03c3\u03c9\u03c3\u03c4\u03ac<\/h2>\n<p>\u03a4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03b2\u03ae\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03bf\u03c1\u03af\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1. \u039c\u03b7\u03bd \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c1\u03c9\u03c4\u03ce\u03bd\u03c4\u03b1\u03c2 \u00ab\u03c0\u03bf\u03b9\u03bf product analytics software \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03c9;\u00bb. \u039e\u03b5\u03ba\u03af\u03bd\u03b1 \u03bc\u03b5 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03cc\u03c0\u03c9\u03c2: \u03b3\u03b9\u03b1\u03c4\u03af \u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03bb\u03b5\u03af\u03c0\u03bf\u03c5\u03bd \u03c4\u03bf checkout, \u03c0\u03bf\u03b9\u03b1 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03b5\u03c0\u03b1\u03bd\u03b1\u03b3\u03bf\u03c1\u03ac, \u03c0\u03bf\u03b9\u03bf \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03b1\u03c0\u03bf\u03ba\u03c4\u03ac \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03bc\u03b5 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf lifetime value, \u03c0\u03bf\u03b9\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03c4\u03bf\u03c5 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac, \u03c0\u03bf\u03b9\u03bf segment \u03b1\u03bd\u03c4\u03b1\u03c0\u03bf\u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03c3\u03b5 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ad\u03c2, \u03c0\u03bf\u03b9\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ad\u03c2. \u0391\u03c5\u03c4\u03ad\u03c2 \u03bf\u03b9 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03b1 events, \u03c4\u03b1 properties \u03ba\u03b1\u03b9 \u03c4\u03b1 reports.<\/p>\n<p>\u03a4\u03bf \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03bf \u03b2\u03ae\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2 tracking plan. \u03a4\u03bf tracking plan \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c3\u03c5\u03bc\u03b2\u03cc\u03bb\u03b1\u03b9\u03bf \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03b5 business, marketing \u03ba\u03b1\u03b9 development. \u03a0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b1 events, \u03c4\u03b7\u03bd \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03b1\u03c6\u03ae \u03c4\u03bf\u03c5\u03c2, \u03c4\u03bf \u03c0\u03cc\u03c4\u03b5 \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9, \u03c4\u03b1 properties, \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c1\u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03c4\u03b9\u03bc\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03bd \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b7 \u03ba\u03ac\u03b8\u03b5 metric. \u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03c4\u03bf purchase_completed \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03bc\u03af\u03b1 \u03c6\u03bf\u03c1\u03ac \u03bc\u03b5\u03c4\u03ac \u03b1\u03c0\u03cc \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b7 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae, \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 order_id, revenue, tax, shipping, discount, payment_method, product_count, customer_type \u03ba\u03b1\u03b9 acquisition_channel. \u0391\u03bd \u03b1\u03c5\u03c4\u03cc \u03b4\u03b5\u03bd \u03bf\u03c1\u03b9\u03c3\u03c4\u03b5\u03af \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03ae, \u03b8\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03b4\u03b9\u03c0\u03bb\u03bf\u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2, \u03ba\u03b5\u03bd\u03ac \u03ae \u03b1\u03bd\u03c4\u03b9\u03ba\u03c1\u03bf\u03c5\u03cc\u03bc\u03b5\u03bd\u03b1 reports.<\/p>\n<p>\u03a4\u03bf \u03c4\u03c1\u03af\u03c4\u03bf \u03b2\u03ae\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf \u03b1\u03bb\u03bb\u03ac \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc event taxonomy. \u03a0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03bf\u03cd\u03bd \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b1 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b5\u03bb\u03b9\u03ba\u03ac \u03b4\u03b5\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c4\u03af\u03c0\u03bf\u03c4\u03b1. \u039c\u03b9\u03b1 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b1\u03c1\u03c7\u03ae \u03b3\u03b9\u03b1 e-commerce \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03bb\u03c5\u03c6\u03b8\u03bf\u03cd\u03bd \u03c0\u03c1\u03ce\u03c4\u03b1 \u03c4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac: \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2, \u03c7\u03c1\u03ae\u03c3\u03b7 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2, \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c6\u03af\u03bb\u03c4\u03c1\u03c9\u03bd, \u03c0\u03c1\u03bf\u03c3\u03b8\u03ae\u03ba\u03b7 \u03c3\u03c4\u03bf \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9, \u03ad\u03bd\u03b1\u03c1\u03be\u03b7 checkout, \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae\u03c2, \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae\u03c2, \u03b1\u03c0\u03bf\u03c4\u03c5\u03c7\u03af\u03b1 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae\u03c2, \u03bf\u03bb\u03bf\u03ba\u03bb\u03ae\u03c1\u03c9\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2, \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ae \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2, \u03b5\u03b3\u03b3\u03c1\u03b1\u03c6\u03ae, login, \u03c7\u03c1\u03ae\u03c3\u03b7 \u03ba\u03bf\u03c5\u03c0\u03bf\u03bd\u03b9\u03bf\u03cd \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b1\u03bd\u03b1\u03b3\u03bf\u03c1\u03ac. \u0391\u03c0\u03cc \u03b5\u03ba\u03b5\u03af \u03ba\u03b1\u03b9 \u03c0\u03ad\u03c1\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c2 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c3\u03b5\u03b9\u03c2 \u03c0\u03b9\u03bf \u03c3\u03cd\u03bd\u03b8\u03b5\u03c4\u03b1 events \u03b3\u03b9\u03b1 loyalty, personalization, wishlists, subscriptions \u03ae mobile app interactions.<\/p>\n<p>\u03a4\u03bf \u03c4\u03ad\u03c4\u03b1\u03c1\u03c4\u03bf \u03b2\u03ae\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03c7\u03c4\u03af\u03c3\u03b5\u03b9\u03c2 dashboards \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2, \u03cc\u03c7\u03b9 \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03b5\u03bd\u03c4\u03c5\u03c0\u03c9\u03c3\u03b9\u03b1\u03ba\u03ac \u03b3\u03c1\u03b1\u03c6\u03ae\u03bc\u03b1\u03c4\u03b1. \u0388\u03bd\u03b1 dashboard \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03b4\u03b9\u03bf\u03af\u03ba\u03b7\u03c3\u03b7 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 revenue, conversion, repeat purchase rate, CAC, LTV \u03ba\u03b1\u03b9 margin. \u0388\u03bd\u03b1 dashboard \u03b3\u03b9\u03b1 marketing \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03ce\u03bd, cohorts, campaign performance \u03ba\u03b1\u03b9 segments. \u0388\u03bd\u03b1 dashboard \u03b3\u03b9\u03b1 product \u03ae UX \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 funnels, drop-offs, search behavior, errors \u03ba\u03b1\u03b9 feature usage. \u0388\u03bd\u03b1 dashboard \u03b3\u03b9\u03b1 customer support \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03b9 tickets \u03bc\u03b5 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ad\u03c2, \u03ba\u03b1\u03b8\u03c5\u03c3\u03c4\u03b5\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2, \u03b1\u03ba\u03c5\u03c1\u03ce\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ad\u03c2. \u038c\u03c4\u03b1\u03bd \u03ba\u03ac\u03b8\u03b5 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03c4\u03b1 \u03b4\u03b9\u03ba\u03ac \u03c4\u03b7\u03c2 actionable metrics, \u03c4\u03bf product analytics \u03b1\u03c1\u03c7\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b3\u03b5\u03b9 \u03b1\u03be\u03af\u03b1.<\/p>\n<p>\u03a4\u03bf \u03c0\u03ad\u03bc\u03c0\u03c4\u03bf \u03b2\u03ae\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03ad\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b1 insights \u03bc\u03b5 experiments. \u0391\u03bd \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9\u03c2 \u03cc\u03c4\u03b9 39% \u03c4\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03bb\u03b5\u03af\u03c0\u03bf\u03c5\u03bd \u03bb\u03cc\u03b3\u03c9 \u03b5\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd \u03ba\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2, \u03b4\u03b5\u03bd \u03b1\u03c1\u03ba\u03b5\u03af \u03bd\u03b1 \u03c4\u03bf \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9\u03c2 \u03c3\u03b5 meeting. \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03bf\u03ba\u03b9\u03bc\u03ac\u03c3\u03b5\u03b9\u03c2 \u03bd\u03c9\u03c1\u03af\u03c4\u03b5\u03c1\u03b7 \u03b5\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03b7 \u03bc\u03b5\u03c4\u03b1\u03c6\u03bf\u03c1\u03b9\u03ba\u03ce\u03bd, free shipping threshold, \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b7 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03bf\u03cd \u03ba\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2 \u03ae bundle offers. \u0391\u03bd \u03c4\u03bf mobile checkout \u03ad\u03c7\u03b5\u03b9 \u03c5\u03c8\u03b7\u03bb\u03cc drop-off, \u03b4\u03bf\u03ba\u03af\u03bc\u03b1\u03c3\u03b5 \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c0\u03b5\u03b4\u03af\u03b1, express payment, guest checkout \u03ae \u03b2\u03b5\u03bb\u03c4\u03b9\u03c9\u03bc\u03ad\u03bd\u03b7 \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1. \u0395\u03b4\u03ce \u03c4\u03bf A\/B testing analytics \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc, \u03b3\u03b9\u03b1\u03c4\u03af \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03bf\u03bc\u03ac\u03b4\u03b1 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c7\u03c9\u03c1\u03af\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c5\u03c0\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7.<\/p>\n<p>\u03a4\u03bf \u03ad\u03ba\u03c4\u03bf \u03b2\u03ae\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b8\u03b5\u03c3\u03c0\u03af\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b7\u03bd\u03b9\u03b1\u03af\u03bf analytics review. \u03a3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03ad\u03c7\u03bf\u03c5\u03bd marketing, product, development, customer support \u03ba\u03b1\u03b9 \u03b4\u03b9\u03bf\u03af\u03ba\u03b7\u03c3\u03b7. \u0397 \u03b1\u03c4\u03b6\u03ad\u03bd\u03c4\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ae: \u03c4\u03b9 \u03ac\u03bb\u03bb\u03b1\u03be\u03b5 \u03c3\u03c4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac metrics, \u03c0\u03bf\u03b9\u03bf funnel \u03ad\u03c7\u03b5\u03b9 \u03c4\u03bf \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03cc \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1, \u03c0\u03bf\u03b9\u03bf segment \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03b8\u03b7\u03ba\u03b5 \u03ae \u03c7\u03b5\u03b9\u03c1\u03bf\u03c4\u03ad\u03c1\u03b5\u03c8\u03b5, \u03c0\u03bf\u03b9\u03b1 \u03c0\u03b5\u03b9\u03c1\u03ac\u03bc\u03b1\u03c4\u03b1 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03ce\u03b8\u03b7\u03ba\u03b1\u03bd, \u03c4\u03b9 \u03bc\u03ac\u03b8\u03b1\u03bc\u03b5, \u03c4\u03b9 \u03b8\u03b1 \u03b1\u03bb\u03bb\u03ac\u03be\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf\u03bd \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf \u03bc\u03ae\u03bd\u03b1. \u039c\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf, \u03c4\u03bf product analytics \u03c0\u03b1\u03cd\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf reporting \u03ba\u03b1\u03b9 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03c3\u03bc\u03cc\u03c2 \u03c3\u03c5\u03bd\u03b5\u03c7\u03bf\u03cd\u03c2 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7\u03c2.<\/p>\n\n<h2 id=\"pos-na-metatrepseis-ta-analytics-se-anaptyxi-ochi-se-thoryvo\">\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03b5\u03b9\u03c2 \u03c4\u03b1 analytics \u03c3\u03b5 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7, \u03cc\u03c7\u03b9 \u03c3\u03b5 \u03b8\u03cc\u03c1\u03c5\u03b2\u03bf<\/h2>\n<p>\u0397 \u03c0\u03b9\u03bf \u03c3\u03c5\u03bd\u03b7\u03b8\u03b9\u03c3\u03bc\u03ad\u03bd\u03b7 \u03c0\u03b1\u03b3\u03af\u03b4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c5\u03c0\u03b5\u03c1\u03c6\u03cc\u03c1\u03c4\u03c9\u03c3\u03b7 \u03bc\u03b5 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1. \u0388\u03bd\u03b1 e-commerce brand \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 Google Analytics, Meta Ads, Google Ads, CRM, ERP, email platform, heatmaps, product analytics software \u03ba\u03b1\u03b9 reports \u03b1\u03c0\u03cc agencies. \u0391\u03bd \u03b4\u03b5\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03b5\u03bd\u03b9\u03b1\u03af\u03b1 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae, \u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ae\u03b3\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bb\u03ae\u03b8\u03b5\u03b9\u03b5\u03c2. \u03a4\u03bf product analytics \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c9\u03c2 \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2. \u0394\u03b5\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ac \u03c3\u03b5 \u03cc\u03bb\u03b1. \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c4\u03b1 \u03ad\u03c3\u03bf\u03b4\u03b1, \u03c4\u03b7\u03bd \u03b5\u03c0\u03b1\u03bd\u03b1\u03b3\u03bf\u03c1\u03ac \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7.<\/p>\n<p>\u0393\u03b9\u03b1 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03b1\u03c5\u03c4\u03cc, \u03cc\u03c1\u03b9\u03c3\u03b5 \u03bb\u03af\u03b3\u03b1 north star \u03ba\u03b1\u03b9 supporting metrics. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 \u03ba\u03bb\u03b1\u03c3\u03b9\u03ba\u03cc e-shop, north star metric \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03cc\u03c1\u03b5\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b5\u03c2 \u03b1\u03c0\u03cc \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2. Supporting metrics \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 product views \u03b1\u03bd\u03ac session, add-to-cart rate, checkout completion rate, payment success rate, repeat purchase rate, average order value, gross margin \u03ba\u03b1\u03b9 return rate. \u0393\u03b9\u03b1 marketplace \u03ae subscription commerce, \u03c4\u03b1 metrics \u03b1\u03bb\u03bb\u03ac\u03b6\u03bf\u03c5\u03bd: \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03af \u03c0\u03c9\u03bb\u03b7\u03c4\u03ad\u03c2, \u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2, subscription retention, churn, usage frequency \u03ba\u03b1\u03b9 \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03bd\u03ad\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1.<\/p>\n<p>\u03a3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae software, \u03b7 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03c3\u03cd\u03c3\u03c4\u03b1\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9\u03c2 shortlisting \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03ad\u03c3\u03c3\u03b5\u03c1\u03b9\u03c2 \u03ac\u03be\u03bf\u03bd\u03b5\u03c2: business fit, data quality, usability \u03ba\u03b1\u03b9 scalability. Business fit \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03b1\u03c0\u03b1\u03bd\u03c4\u03ac \u03c3\u03c4\u03b9\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03bf\u03c5. Data quality \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03c5\u03bb\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7, governance \u03ba\u03b1\u03b9 \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b1 events. Usability \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b4\u03b5\u03bd \u03b5\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03b1\u03c0\u03bb\u03ae \u03b5\u03c1\u03ce\u03c4\u03b7\u03c3\u03b7 \u03b1\u03c0\u03cc developer \u03ae data analyst. Scalability \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2, \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1, \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf\u03c5\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c3\u03cd\u03bd\u03b8\u03b5\u03c4\u03b1 segments.<\/p>\n<p>\u03a4\u03bf product analytics \u03b4\u03b5\u03bd \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03b8\u03b9\u03c3\u03c4\u03ac \u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae, \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c4\u03b7\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b1\u03c2 \u03ae \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7. \u03a4\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03b9. \u038c\u03c4\u03b1\u03bd \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac, \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03c6\u03b1\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b1 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ac reports, \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03ad\u03bd\u03c3\u03c4\u03b9\u03ba\u03c4\u03bf, \u03b2\u03bf\u03b7\u03b8\u03ac \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 development \u03ba\u03b1\u03b9 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf marketing \u03c0\u03b9\u03bf \u03c5\u03c0\u03b5\u03cd\u03b8\u03c5\u03bd\u03bf \u03b1\u03c0\u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7. \u0393\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 e-commerce owners, \u03b7 \u03b5\u03c1\u03ce\u03c4\u03b7\u03c3\u03b7 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bb\u03ad\u03bf\u03bd \u03b1\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 product analytics. \u0397 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b5\u03c1\u03ce\u03c4\u03b7\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b8\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03bf\u03c5\u03bd \u03bd\u03b1 \u03c7\u03c4\u03af\u03c3\u03bf\u03c5\u03bd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1, \u03c0\u03b9\u03bf \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03cc\u03c1\u03b1 funnels \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c0\u03b9\u03c3\u03c4\u03bf\u03cd\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2.<\/p>\n\n<p>Sources:<\/p>\n\n\n<div class=\"td-source-list\"><p class=\"td-source-list-title\">Sources<\/p><ul><li><a href=\"https:\/\/learn.g2.com\/best-product-analytics-software\" target=\"_blank\" rel=\"noopener noreferrer\">G2 Learn &#8211; Best Product Analytics Software<\/a><\/li><li><a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/big-data-analytics-and-the-future-of-marketing-and-sales\" target=\"_blank\" rel=\"noopener noreferrer\">McKinsey &#8211; Big data, analytics, and the future of marketing and sales<\/a><\/li><li><a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noopener noreferrer\">Baymard Institute \u2013 Cart Abandonment Rate Statistics<\/a><\/li><li><a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/app-and-mobile\/mobile-page-speed-new-industry-benchmarks\/\" target=\"_blank\" rel=\"noopener noreferrer\">Think with Google \u2013 Mobile page speed benchmarks<\/a><\/li><li><a href=\"https:\/\/amplitude.com\/blog\/product-analytics\" target=\"_blank\" rel=\"noopener noreferrer\">Amplitude &#8211; Product Analytics Guide<\/a><\/li><li><a href=\"https:\/\/mixpanel.com\/topics\/what-is-product-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mixpanel &#8211; What is Product Analytics?<\/a><\/li><\/ul><\/div>\n\n\n<section class=\"td-service-cta\"><div class=\"td-service-cta-content\"><p class=\"td-service-cta-eyebrow\">\u0398\u03ad\u03bb\u03b5\u03c4\u03b5 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03b5\u03c4\u03c1\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9;<\/p><h2 id=\"digital-marketing-kai-seo-apo-tin-two-dots\">Digital Marketing &amp; SEO \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd TWO DOTS<\/h2><p>\u03a3\u03c5\u03bd\u03b4\u03ad\u03bf\u03c5\u03bc\u03b5 SEO, performance, tracking \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03ce\u03c3\u03c4\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7.<\/p><div class=\"td-service-cta-actions\"><a class=\"td-service-cta-button\" href=\"https:\/\/twodots.gr\/digital-marketing-seo\/\">\u0394\u03b5\u03af\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1 Digital Marketing &amp; SEO<\/a><\/div><\/div><\/section>\n\n\n<h2 id=\"sychnes-erotiseis\" class=\"td-faq-heading\">Frequently Asked Questions<\/h2>\n  <div class=\"td-faq\">\n<details id=\"faq-1\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf product analytics;<\/summary><div class=\"td-faq-content\"><p>\u03a4\u03bf product analytics \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c3\u03c5\u03c3\u03c4\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bb\u03bb\u03bf\u03b3\u03ae \u03ba\u03b1\u03b9 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2 \u03bc\u03ad\u03c3\u03b1 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03ae e-shop, \u03b5\u03c3\u03c4\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c3\u03b5 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ad\u03c2 \u03cc\u03c0\u03c9\u03c2 events, funnels \u03ba\u03b1\u03b9 retention.<\/p><\/div><\/details>\n<details id=\"faq-2\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u0393\u03b9\u03b1\u03c4\u03af \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03c4\u03bf product analytics \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 e-commerce;<\/summary><div class=\"td-faq-content\"><p>\u0392\u03bf\u03b7\u03b8\u03ac \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac\u03c2 \u03c4\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd, \u03b5\u03bd\u03c4\u03bf\u03c0\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c0\u03bf\u03cd \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03bb\u03b5\u03af\u03c0\u03bf\u03c5\u03bd \u03c4\u03bf checkout \u03ae \u03c0\u03bf\u03b9\u03b1 features \u03bf\u03b4\u03b7\u03b3\u03bf\u03cd\u03bd \u03c3\u03b5 \u03b5\u03c0\u03b1\u03bd\u03b1\u03b3\u03bf\u03c1\u03ac, \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03ad\u03c4\u03c3\u03b9 \u03c4\u03b9\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 marketing \u03ba\u03b1\u03b9 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd.<\/p><\/div><\/details>\n<details id=\"faq-3\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae\u03c2 product analytics software;<\/summary><div class=\"td-faq-content\"><p>\u0397 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 event tracking, \u03c4\u03bf funnel analysis, \u03c4\u03bf retention analysis \u03ba\u03b1\u03b9 \u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7\u03c2 \u03bc\u03b5 \u03c4\u03bf \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03bd \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03cc stack \u03b5\u03af\u03bd\u03b1\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c4\u03bf\u03c5 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf\u03c5 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf\u03c5.<\/p><\/div><\/details>\n<details id=\"faq-4\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03c4\u03bf product analytics \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03bf conversion rate \u03b5\u03bd\u03cc\u03c2 e-shop;<\/summary><div class=\"td-faq-content\"><p>\u0391\u03bd\u03b1\u03bb\u03cd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03cc\u03c0\u03c9\u03c2 \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03ac \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2 \u03c3\u03c4\u03bf checkout, \u03c4\u03bf product analytics \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c3\u03c4\u03bf e-shop \u03bd\u03b1 \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03c3\u03b5\u03b9 \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03c9\u03bd \u03b1\u03b3\u03bf\u03c1\u03ce\u03bd.<\/p><\/div><\/details>\n<details id=\"faq-5\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03ad\u03bd\u03b1 e-commerce \u03bd\u03b1 \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03c3\u03b5\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac \u03c4\u03bf product analytics;<\/summary><div class=\"td-faq-content\"><p>\u039e\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03bc\u03b5 \u03ba\u03b1\u03b8\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03c4\u03b5 \u03ad\u03bd\u03b1 tracking plan \u03ba\u03b1\u03b9 \u03c7\u03c4\u03af\u03c3\u03c4\u03b5 dashboards \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2, \u03cc\u03c7\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1.<\/p><\/div><\/details>\n<details id=\"faq-6\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03ba\u03cd\u03c1\u03b9\u03b5\u03c2 \u03c0\u03c1\u03bf\u03ba\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b7\u03bd \u03c5\u03b9\u03bf\u03b8\u03ad\u03c4\u03b7\u03c3\u03b7 product analytics;<\/summary><div class=\"td-faq-content\"><p>\u0397 \u03c5\u03c0\u03b5\u03c1\u03c6\u03cc\u03c1\u03c4\u03c9\u03c3\u03b7 \u03bc\u03b5 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1, \u03b7 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c4\u03bf\u03c5 \u03c3\u03c9\u03c3\u03c4\u03bf\u03cd software \u03ba\u03b1\u03b9 \u03b7 \u03bc\u03b7 \u03b5\u03bd\u03b9\u03b1\u03af\u03b1 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b4\u03c5\u03c3\u03ba\u03bf\u03bb\u03ad\u03c8\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c4\u03bf\u03c5 product analytics.<\/p><\/div><\/details>\n<details id=\"faq-7\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03bf\u03c6\u03ad\u03bb\u03b7 \u03c4\u03b7\u03c2 \u03c3\u03c9\u03c3\u03c4\u03ae\u03c2 \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2 product analytics;<\/summary><div class=\"td-faq-content\"><p>\u0397 \u03c3\u03c9\u03c3\u03c4\u03ae \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c4\u03bf\u03c5 product analytics \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03c4\u03b7 \u03bb\u03ae\u03c8\u03b7 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03c9\u03bd, \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ad\u03c2 \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae marketing \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7.<\/p><\/div><\/details>\n  <\/div>","protected":false},"excerpt":{"rendered":"<p>\u03a4\u03bf product analytics \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 e-commerce \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b5\u03c2, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03b2\u03bf\u03b7\u03b8\u03ac \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac\u03c2 \u03c4\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03bb\u03ae\u03c8\u03b7 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ac \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03c9\u03bd \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03c9\u03bd. \u03a3\u03b5 \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b1 \u03b3\u03b5\u03bd\u03b9\u03ba\u03ac web analytics, \u03c4\u03bf product analytics \u03b5\u03c3\u03c4\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03b5 events, \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c7\u03c1\u03ae\u03c3\u03b7, \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7 \u03c3\u03b5 \u03b5\u03c1\u03c9\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03cc\u03c0\u03c9\u03c2 \u03c0\u03bf\u03b9\u03bf feature \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c3\u03b5 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2. \u0397 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03b9\u03ba\u03bf\u03cd \u03b4\u03b5\u03bd \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b3\u03bd\u03c9\u03c3\u03c4\u03ac brands, \u03b1\u03bb\u03bb\u03ac \u03c3\u03c4\u03b9\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03c4\u03b7\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd.<\/p>","protected":false},"author":1,"featured_media":80891,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[196],"tags":[3751,6821,15304,9201,15303],"class_list":["post-80351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ilektroniko-eborio","tag-conversion-optimization","tag-customer-journey","tag-data-driven-growth","tag-e-commerce-analytics","tag-product-analytics"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/80351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/comments?post=80351"}],"version-history":[{"count":0,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/80351\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media\/80891"}],"wp:attachment":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media?parent=80351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/categories?post=80351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/tags?post=80351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}