{"id":80591,"date":"2026-06-12T21:14:23","date_gmt":"2026-06-12T18:14:23","guid":{"rendered":"https:\/\/twodots.gr\/?p=80591"},"modified":"2026-06-12T21:15:44","modified_gmt":"2026-06-12T18:15:44","slug":"ta-ofeli-tis-gnostikis-entaxis-stin-ereyna-christi-ux","status":"publish","type":"post","link":"https:\/\/twodots.gr\/en\/ta-ofeli-tis-gnostikis-entaxis-stin-ereyna-christi-ux\/","title":{"rendered":"\u03a4\u03b1 \u03bf\u03c6\u03ad\u03bb\u03b7 \u03c4\u03b7\u03c2 \u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03ad\u03bd\u03c4\u03b1\u03be\u03b7\u03c2 \u03c3\u03c4\u03b7\u03bd \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 (UX)"},"content":{"rendered":"<div class=\"td-article-toc\"><div class=\"td-toc-title\">Contents<\/div><ul><li><a href=\"#ti-einai-i-gnostiki-symperilipsi-sto-ux-research\">\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03af\u03bb\u03b7\u03c8\u03b7 \u03c3\u03c4\u03bf UX Research<\/a><\/li><li><a href=\"#giati-oi-e-commerce-owners-prepei-na-ti-doyn-os-mochlo-anaptyxis\">\u0393\u03b9\u03b1\u03c4\u03af \u03bf\u03b9 e-commerce owners \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c4\u03b7 \u03b4\u03bf\u03c5\u03bd \u03c9\u03c2 \u03bc\u03bf\u03c7\u03bb\u03cc \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2<\/a><\/li><li><a href=\"#ti-deichnoyn-ta-dedomena-gia-accessibility-abandonment-kai-agora\">\u03a4\u03b9 \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b3\u03b9\u03b1 accessibility, abandonment \u03ba\u03b1\u03b9 \u03b1\u03b3\u03bf\u03c1\u03ac<\/a><\/li><li><a href=\"#step-by-step-pos-na-ensomatosete-cognitive-inclusion-stin-ereyna\">Step-by-Step: \u03a0\u03ce\u03c2 \u03bd\u03b1 \u03b5\u03bd\u03c3\u03c9\u03bc\u03b1\u03c4\u03ce\u03c3\u03b5\u03c4\u03b5 cognitive inclusion \u03c3\u03c4\u03b7\u03bd \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1<\/a><\/li><li><a href=\"#metriseis-peiramata-kai-epicheirimatiko-roi\">\u039c\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2, \u03c0\u03b5\u03b9\u03c1\u03ac\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc ROI<\/a><\/li><li><a href=\"#apo-to-eychristo-sto-pragmatika-katanoito\">\u03b1\u03c0\u03cc \u03c4\u03bf \u201c\u03b5\u03cd\u03c7\u03c1\u03b7\u03c3\u03c4\u03bf\u201d \u03c3\u03c4\u03bf \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b7\u03c4\u03cc<\/a><\/li><li><a href=\"#digital-marketing-kai-seo-apo-tin-two-dots\">Digital Marketing &amp;amp; SEO \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd TWO DOTS<\/a><\/li><li><a href=\"#sychnes-erotiseis\">Frequently Asked Questions<\/a><\/li><\/ul><\/div>\n\n\n<div class=\"td-article-lede\"><p>\u03a4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03b1 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03c4\u03bf\u03c5 \u03b8\u03ad\u03bc\u03b1\u03c4\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03b9 \u03bc\u03b5 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03bf\u03c5\u03bd \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1, \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03ae \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7.<\/p><\/div>\n\n<h2 id=\"ti-einai-i-gnostiki-symperilipsi-sto-ux-research\">\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03af\u03bb\u03b7\u03c8\u03b7 \u03c3\u03c4\u03bf UX Research<\/h2><p>\u03a4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf \u03c4\u03bf\u03c5 Smashing Magazine \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03bf\u03c6\u03ad\u03bb\u03b7 \u03c4\u03b7\u03c2 \u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03af\u03bb\u03b7\u03c8\u03b7\u03c2 \u03c3\u03c4\u03bf UX Research \u03b1\u03bd\u03bf\u03af\u03b3\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03c3\u03c5\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03bf\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 e-commerce \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b8\u03c5\u03c3\u03c4\u03b5\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd: \u03b4\u03b5\u03bd \u03b1\u03c1\u03ba\u03b5\u03af \u03ad\u03bd\u03b1 eshop \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03bc\u03bf\u03c1\u03c6\u03bf, \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03bf \u03ae \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ac \u201c\u03c3\u03c9\u03c3\u03c4\u03cc\u201d. \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b7\u03c4\u03cc \u03b1\u03c0\u03cc \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2 \u03bc\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c5\u03c2 \u03c3\u03ba\u03ad\u03c8\u03b7\u03c2, \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae\u03c2, \u03bc\u03bd\u03ae\u03bc\u03b7\u03c2, \u03b5\u03c0\u03b5\u03be\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03b9\u03ce\u03bd \u03ba\u03b1\u03b9 \u03bb\u03ae\u03c8\u03b7\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03c9\u03bd. \u0397 \u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03af\u03bb\u03b7\u03c8\u03b7, \u03ae cognitive inclusion, \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03b4\u03b5\u03bd \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf\u03bd \u201c\u03bc\u03ad\u03c3\u03bf\u201d \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7, \u03b1\u03bb\u03bb\u03ac \u03b5\u03be\u03b5\u03c4\u03ac\u03b6\u03b5\u03b9 \u03c0\u03ce\u03c2 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03b9 \u03bc\u03b5 ADHD, \u03b4\u03c5\u03c3\u03bb\u03b5\u03be\u03af\u03b1, \u03b1\u03c5\u03c4\u03b9\u03c3\u03bc\u03cc, \u03b1\u03b3\u03c7\u03ce\u03b4\u03b5\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c4\u03b1\u03c1\u03b1\u03c7\u03ad\u03c2, \u03ae \u03c0\u03c1\u03bf\u03c3\u03c9\u03c1\u03b9\u03bd\u03ae \u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ae \u03ba\u03cc\u03c0\u03c9\u03c3\u03b7, \u03cc\u03c0\u03c9\u03c2 \u03ad\u03bd\u03b1\u03c2 \u03b3\u03bf\u03bd\u03ad\u03b1\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03b5\u03b9 \u03b1\u03c0\u03cc \u03ba\u03b9\u03bd\u03b7\u03c4\u03cc \u03b5\u03bd\u03ce \u03ad\u03c7\u03b5\u03b9 \u03b5\u03bb\u03ac\u03c7\u03b9\u03c3\u03c4\u03bf \u03c7\u03c1\u03cc\u03bd\u03bf, \u03ad\u03bd\u03b1\u03c2 \u03b5\u03c1\u03b3\u03b1\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03b9 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03bc\u03b5\u03c4\u03ac \u03b1\u03c0\u03cc \u03bc\u03b9\u03b1 \u03b5\u03be\u03b1\u03bd\u03c4\u03bb\u03b7\u03c4\u03b9\u03ba\u03ae \u03b7\u03bc\u03ad\u03c1\u03b1 \u03ae \u03ad\u03bd\u03b1\u03c2 \u03b7\u03bb\u03b9\u03ba\u03b9\u03c9\u03bc\u03ad\u03bd\u03bf\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03be\u03bf\u03b9\u03ba\u03b5\u03b9\u03c9\u03bc\u03ad\u03bd\u03bf\u03c2 \u03bc\u03b5 \u03c3\u03cd\u03bd\u03b8\u03b5\u03c4\u03b1 checkout flows. <span class=\"td-inline-links\">See also: <a href=\"https:\/\/twodots.gr\/digital-marketing-seo\/\">Digital Marketing &amp; SEO<\/a>.<\/span><\/p><p>\u0393\u03b9\u03b1 \u03ad\u03bd\u03b1\u03bd e-commerce owner, \u03b1\u03c5\u03c4\u03cc \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b8\u03b5\u03c9\u03c1\u03b7\u03c4\u03b9\u03ba\u03cc \u03b8\u03ad\u03bc\u03b1 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b5\u03c5\u03b1\u03b9\u03c3\u03b8\u03b7\u03c3\u03af\u03b1\u03c2. \u0395\u03af\u03bd\u03b1\u03b9 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03cc \u03b6\u03ae\u03c4\u03b7\u03bc\u03b1. \u039a\u03ac\u03b8\u03b5 \u03b1\u03c3\u03b1\u03c6\u03ae\u03c2 \u03b5\u03c4\u03b9\u03ba\u03ad\u03c4\u03b1 \u03ba\u03bf\u03c5\u03bc\u03c0\u03b9\u03bf\u03cd, \u03ba\u03ac\u03b8\u03b5 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\u03ba\u03b1\u03bd \u03c6\u03c4\u03ac\u03c3\u03b5\u03b9 \u03c3\u03c4\u03bf \u03ba\u03b1\u03bb\u03ac\u03b8\u03b9.<\/p><p>\u0397 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1 \u03c4\u03bf\u03c5 UX Research \u03b5\u03b4\u03ce \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c5\u03c0\u03bf\u03b8\u03ad\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03c0\u03b1\u03c1\u03b1\u03c4\u03b7\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2. \u03a0\u03bf\u03bb\u03bb\u03ac e-shops \u03b8\u03b5\u03c9\u03c1\u03bf\u03cd\u03bd \u03cc\u03c4\u03b9 \u03c4\u03bf \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c4\u03b9\u03bc\u03ae, \u03c3\u03c4\u03bf performance marketing \u03ae \u03c3\u03c4\u03bf\u03bd \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc. \u03a3\u03c5\u03c7\u03bd\u03ac, \u03cc\u03bc\u03c9\u03c2, \u03c4\u03bf \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03ad\u03c1\u03b5\u03b9\u03b5\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2: \u03ad\u03bd\u03b1 \u03c6\u03af\u03bb\u03c4\u03c1\u03bf \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03ad\u03c7\u03b5\u03b9 \u03c3\u03b1\u03c6\u03ae \u03bf\u03bd\u03bf\u03bc\u03b1\u03c3\u03af\u03b1, \u03ad\u03bd\u03b1 size guide \u03c0\u03bf\u03c5 \u03b1\u03bd\u03bf\u03af\u03b3\u03b5\u03b9 \u03c3\u03b5 \u03b4\u03c5\u03c3\u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03c4\u03bf popup, \u03bc\u03b9\u03b1 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 checkout \u03c0\u03bf\u03c5 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03b9 \u03b1\u03c0\u03c1\u03cc\u03c3\u03bc\u03b5\u03bd\u03b1 \u03ba\u03cc\u03c3\u03c4\u03b7 \u03b1\u03c1\u03b3\u03ac, \u03ae \u03bc\u03b9\u03b1 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ce\u03bd \u03c0\u03bf\u03c5 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03bc\u03b5\u03bd, \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b7\u03c4\u03ae \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03b5\u03b9\u03ce\u03c3\u03b5\u03b9 \u03c4\u03bf\u03bd \u03c6\u03cc\u03b2\u03bf \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2. \u039c\u03b5 \u03c3\u03c9\u03c3\u03c4\u03ac UX research methods, \u03b1\u03c5\u03c4\u03ad\u03c2 \u03bf\u03b9 \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03ad\u03c1\u03b5\u03b9\u03b5\u03c2 \u03b3\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03c1\u03b1\u03c4\u03ad\u03c2 \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc task-based sessions, moderated interviews, screen recordings, accessibility testing \u03ba\u03b1\u03b9 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd \u03c0\u03c1\u03bf\u03c2 \u03c4\u03b7\u03bd \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd.<\/p><p>\u0393\u03b9\u03b1 brands \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03bf\u03c5\u03bd \u03c3\u03b5 performance, SEO \u03ba\u03b1\u03b9 email marketing, \u03b7 \u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03af\u03bb\u03b7\u03c8\u03b7 \u03ad\u03c7\u03b5\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1. \u038c\u03c3\u03bf \u03c0\u03b9\u03bf \u03b1\u03ba\u03c1\u03b9\u03b2\u03cc \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf traffic, \u03c4\u03cc\u03c3\u03bf \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03bf \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03bd\u03b1 \u03c7\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03b4\u03b5\u03bd \u03b5\u03be\u03b7\u03b3\u03b5\u03af \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03ba\u03b1\u03bb\u03ac \u03c4\u03b7\u03bd \u03b1\u03be\u03af\u03b1 \u03c4\u03b7\u03c2. \u03a4\u03bf conversion optimization \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03bf\u03c2 \u03ba\u03bf\u03c5\u03bc\u03c0\u03b9\u03ce\u03bd \u03ae \u03c3\u03b5 \u03bc\u03b9\u03ba\u03c1\u03ac A\/B tests \u03c7\u03c9\u03c1\u03af\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae. \u0397 \u03bf\u03c5\u03c3\u03af\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03b9\u03ce\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7\u03c2. \u0391\u03c5\u03c4\u03cc \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03c0\u03b9\u03bf \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03b9\u03b5\u03c1\u03b1\u03c1\u03c7\u03af\u03b1, \u03c0\u03b9\u03bf \u03b1\u03c0\u03bb\u03ae \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1, \u03c3\u03c5\u03bd\u03b5\u03c0\u03ae microcopy, \u03c0\u03c1\u03bf\u03b2\u03bb\u03ad\u03c8\u03b9\u03bc\u03b7 \u03c0\u03bb\u03bf\u03ae\u03b3\u03b7\u03c3\u03b7, \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b4\u03b9\u03b1\u03ba\u03bf\u03c0\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc \u03c0\u03bf\u03c5 \u03c3\u03ad\u03b2\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf \u03c0\u03ce\u03c2 \u03bf\u03b9 \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c3\u03ba\u03ad\u03c6\u03c4\u03bf\u03bd\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b1\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03bf\u03c5\u03bd.<\/p><h2 id=\"ti-deichnoyn-ta-dedomena-gia-accessibility-abandonment-kai-agora\">\u03a4\u03b9 \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b3\u03b9\u03b1 accessibility, abandonment \u03ba\u03b1\u03b9 \u03b1\u03b3\u03bf\u03c1\u03ac<\/h2><p>\u0397 \u03ba\u03bb\u03af\u03bc\u03b1\u03ba\u03b1 \u03c4\u03bf\u03c5 \u03b8\u03ad\u03bc\u03b1\u03c4\u03bf\u03c2 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03b4\u03b9\u03b5\u03b8\u03bd\u03ae \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1. \u039f \u03a0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03bf\u03c2 \u039f\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03cc\u03c2 \u03a5\u03b3\u03b5\u03af\u03b1\u03c2 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 1,3 \u03b4\u03b9\u03c3\u03b5\u03ba\u03b1\u03c4\u03bf\u03bc\u03bc\u03cd\u03c1\u03b9\u03b1 \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03b9, \u03b4\u03b7\u03bb\u03b1\u03b4\u03ae \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 \u03c4\u03bf 16% \u03c4\u03bf\u03c5 \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03bf\u03c5 \u03c0\u03bb\u03b7\u03b8\u03c5\u03c3\u03bc\u03bf\u03cd, \u03b6\u03bf\u03c5\u03bd \u03bc\u03b5 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03b1\u03c0\u03b7\u03c1\u03af\u03b1. \u03a3\u03c4\u03b9\u03c2 \u0397\u03a0\u0391, \u03c4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c4\u03bf\u03c5 CDC \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b4\u03c5\u03c3\u03ba\u03bf\u03bb\u03af\u03b5\u03c2 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd \u03bc\u03af\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c0\u03b9\u03bf \u03c3\u03c5\u03c7\u03bd\u03ad\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03b1\u03bd\u03b1\u03c0\u03b7\u03c1\u03af\u03b1\u03c2 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03b5\u03bd\u03ae\u03bb\u03b9\u03ba\u03b5\u03c2. \u0391\u03c5\u03c4\u03cc \u03ad\u03c7\u03b5\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b7 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf eCommerce UX, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03bf\u03b9 online \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bb\u03ad\u03bf\u03bd \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ae \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03c0\u03bf\u03bb\u03c5\u03c4\u03ad\u03bb\u03b5\u03b9\u03b1. \u038c\u03c0\u03c9\u03c2 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1, \u03b7 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u201c\u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b4\u03c5\u03c3\u03ba\u03bf\u03bb\u03af\u03b1\u201d \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd \u03c8\u03b7\u03bb\u03ac \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03ac\u03bb\u03bb\u03bf\u03c5\u03c2 \u03c4\u03cd\u03c0\u03bf\u03c5\u03c2 \u03b4\u03c5\u03c3\u03ba\u03bf\u03bb\u03b9\u03ce\u03bd, \u03ba\u03ac\u03c4\u03b9 \u03c0\u03bf\u03c5 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03b3\u03b9\u03b1 cognitive accessibility \u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ac \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03b1.<\/p>\n<div class=\"td-chart td-chart--horizontal\"><p class=\"td-chart-title\">\u03a0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03b5\u03bd\u03b7\u03bb\u03af\u03ba\u03c9\u03bd \u03bc\u03b5 \u03b1\u03bd\u03b1\u03c0\u03b7\u03c1\u03af\u03b1 \u03b1\u03bd\u03ac \u03c4\u03cd\u03c0\u03bf \u03b4\u03c5\u03c3\u03ba\u03bf\u03bb\u03af\u03b1\u03c2<\/p><p class=\"td-chart-subtitle\">\u03a0\u03b7\u03b3\u03ae: CDC Disability &amp; Health Data System, \u0397\u03a0\u0391, 2022<\/p><div class=\"td-chart-body\"><div class=\"td-chart-row\"><div class=\"td-chart-label\">\u039f\u03c0\u03bf\u03b9\u03b1\u03b4\u03ae\u03c0\u03bf\u03c4\u03b5 \u03b1\u03bd\u03b1\u03c0\u03b7\u03c1\u03af\u03b1<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:28.7%\"><\/div><\/div><div class=\"td-chart-value\">28.7%<\/div><\/div><div class=\"td-chart-row\"><div class=\"td-chart-label\">\u0393\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b4\u03c5\u03c3\u03ba\u03bf\u03bb\u03af\u03b1<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:13.9%\"><\/div><\/div><div class=\"td-chart-value\">13.9%<\/div><\/div><div class=\"td-chart-row\"><div class=\"td-chart-label\">\u039a\u03b9\u03bd\u03b7\u03c4\u03b9\u03ba\u03ae \u03b4\u03c5\u03c3\u03ba\u03bf\u03bb\u03af\u03b1<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:12.2%\"><\/div><\/div><div class=\"td-chart-value\">12.2%<\/div><\/div><div class=\"td-chart-row\"><div class=\"td-chart-label\">\u0391\u03bd\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c4\u03b7 \u03b4\u03b9\u03b1\u03b2\u03af\u03c9\u03c3\u03b7<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:7.7%\"><\/div><\/div><div class=\"td-chart-value\">7.7%<\/div><\/div><div class=\"td-chart-row\"><div class=\"td-chart-label\">\u0391\u03ba\u03bf\u03ae<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:6.2%\"><\/div><\/div><div class=\"td-chart-value\">6.2%<\/div><\/div><div class=\"td-chart-row\"><div class=\"td-chart-label\">\u038c\u03c1\u03b1\u03c3\u03b7<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:4.8%\"><\/div><\/div><div class=\"td-chart-value\">4.8%<\/div><\/div><div class=\"td-chart-row\"><div class=\"td-chart-label\">\u0391\u03c5\u03c4\u03bf\u03c6\u03c1\u03bf\u03bd\u03c4\u03af\u03b4\u03b1<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:3.6%\"><\/div><\/div><div class=\"td-chart-value\">3.6%<\/div><\/div><\/div><\/div>\n<p>\u03a0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1, \u03b7 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c4\u03bf\u03c5 web \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03c0\u03c1\u03bf\u03b2\u03bb\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae. \u0397 \u03b5\u03c4\u03ae\u03c3\u03b9\u03b1 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 WebAIM Million \u03ad\u03c7\u03b5\u03b9 \u03b4\u03b5\u03af\u03be\u03b5\u03b9 \u03b4\u03b9\u03b1\u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03ac \u03cc\u03c4\u03b9 \u03b7 \u03c3\u03c5\u03bd\u03c4\u03c1\u03b9\u03c0\u03c4\u03b9\u03ba\u03ae \u03c0\u03bb\u03b5\u03b9\u03bf\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03b1\u03c1\u03c7\u03b9\u03ba\u03ce\u03bd \u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd \u03c0\u03b5\u03c1\u03b9\u03ad\u03c7\u03b5\u03b9 \u03b1\u03bd\u03b9\u03c7\u03bd\u03b5\u03cd\u03c3\u03b9\u03bc\u03b1 WCAG failures. \u03a4\u03bf 2024, \u03c4\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03c4\u03c9\u03bd home pages \u03bc\u03b5 \u03b1\u03bd\u03b9\u03c7\u03bd\u03b5\u03cd\u03c3\u03b9\u03bc\u03b1 accessibility \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1 \u03ae\u03c4\u03b1\u03bd 95,9%. \u0391\u03c5\u03c4\u03cc \u03b4\u03b5\u03bd \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03cc, \u03bf\u03cd\u03c4\u03b5 \u03cc\u03c4\u03b9 \u03c4\u03b1 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b5\u03bd\u03c4\u03bf\u03c0\u03af\u03c3\u03bf\u03c5\u03bd \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03b4\u03c5\u03c3\u03ba\u03bf\u03bb\u03af\u03b5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7\u03c2. \u03a3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03bc\u03c9\u03c2 \u03cc\u03c4\u03b9 \u03c4\u03bf web accessibility \u03b4\u03b5\u03bd \u03ad\u03c7\u03b5\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03b5\u03bd\u03c3\u03c9\u03bc\u03b1\u03c4\u03c9\u03b8\u03b5\u03af \u03c3\u03c5\u03c3\u03c4\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd \u03ba\u03b1\u03b9 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 e-shop, \u03b7 \u03c3\u03c5\u03bc\u03bc\u03cc\u03c1\u03c6\u03c9\u03c3\u03b7 \u03bc\u03b5 WCAG \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b2\u03ac\u03c3\u03b7\u00b7 \u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03b9\u03ba\u03ae \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03bc\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03b1\u03bd \u03bf\u03b9 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03ac\u03b3\u03bc\u03b1\u03c4\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b7\u03c4\u03ad\u03c2.<\/p>\n<div class=\"td-chart td-chart--line td-chart--line-compact-labels\"><p class=\"td-chart-title\">Home pages \u03bc\u03b5 \u03b1\u03bd\u03b9\u03c7\u03bd\u03b5\u03cd\u03c3\u03b9\u03bc\u03b1 WCAG failures<\/p><p class=\"td-chart-subtitle\">\u03a0\u03b7\u03b3\u03ae: WebAIM Million Reports 2019-2024<\/p><div class=\"td-chart-body\"><div class=\"td-chart-line-wrap\"><svg class=\"td-chart-svg-line\" viewbox=\"0 0 100 100\" preserveaspectratio=\"none\"><line class=\"td-chart-line-segment\" x1=\"2.00\" y1=\"15.09\" x2=\"21.20\" y2=\"2.00\" \/><line class=\"td-chart-line-segment\" x1=\"21.20\" y1=\"2.00\" x2=\"40.40\" y2=\"32.55\" \/><line class=\"td-chart-line-segment\" x1=\"40.40\" y1=\"32.55\" x2=\"59.60\" y2=\"58.73\" \/><line class=\"td-chart-line-segment\" x1=\"59.60\" y1=\"58.73\" x2=\"78.80\" y2=\"80.55\" \/><line class=\"td-chart-line-segment\" x1=\"78.80\" y1=\"80.55\" x2=\"98.00\" y2=\"98.00\" \/><\/svg><div class=\"td-chart-node-html\" style=\"--x:2.00%;--y:84.91%\"><\/div><div class=\"td-chart-node-html\" style=\"--x:21.20%;--y:98.00%\"><\/div><div class=\"td-chart-node-html\" style=\"--x:40.40%;--y:67.45%\"><\/div><div class=\"td-chart-node-html\" style=\"--x:59.60%;--y:41.27%\"><\/div><div class=\"td-chart-node-html\" style=\"--x:78.80%;--y:19.45%\"><\/div><div class=\"td-chart-node-html\" style=\"--x:98.00%;--y:2.00%\"><\/div><div class=\"td-chart-point td-chart-point--compact\" style=\"--x:2.00%;--y:84.91%\"><span class=\"td-chart-point-label\">2019<\/span><span class=\"td-chart-point-val\">97.8%<\/span><\/div><div class=\"td-chart-point td-chart-point--compact\" style=\"--x:21.20%;--y:98.00%\"><span class=\"td-chart-point-label\">2020<\/span><span class=\"td-chart-point-val\">98.1%<\/span><\/div><div class=\"td-chart-point td-chart-point--compact\" style=\"--x:40.40%;--y:67.45%\"><span class=\"td-chart-point-label\">2021<\/span><span class=\"td-chart-point-val\">97.4%<\/span><\/div><div class=\"td-chart-point td-chart-point--compact\" style=\"--x:59.60%;--y:41.27%\"><span class=\"td-chart-point-label\">2022<\/span><span class=\"td-chart-point-val\">96.8%<\/span><\/div><div class=\"td-chart-point td-chart-point--compact\" style=\"--x:78.80%;--y:19.45%\"><span class=\"td-chart-point-label\">2023<\/span><span class=\"td-chart-point-val\">96.3%<\/span><\/div><div class=\"td-chart-point td-chart-point--compact\" style=\"--x:98.00%;--y:2.00%\"><span class=\"td-chart-point-label\">2024<\/span><span class=\"td-chart-point-val\">95.9%<\/span><\/div><\/div><\/div><\/div>\n<p>\u03a3\u03c4\u03bf checkout, \u03b7 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b1 \u03ad\u03c3\u03bf\u03b4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03c0\u03b9\u03bf \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae. \u03a4\u03bf Baymard Institute \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03af\u03b6\u03b5\u03b9 \u03c4\u03bf \u03bc\u03ad\u03c3\u03bf documented online shopping cart abandonment rate \u03c3\u03c4\u03bf 70,19%. \u039f\u03b9 \u03bb\u03cc\u03b3\u03bf\u03b9 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03bf\u03af\u00b7 \u03c0\u03bf\u03bb\u03bb\u03bf\u03af \u03c3\u03c7\u03b5\u03c4\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7, \u03c0\u03c1\u03bf\u03b2\u03bb\u03b5\u03c8\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1, \u03c0\u03c1\u03bf\u03c3\u03c0\u03ac\u03b8\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03b1\u03c6\u03ae\u03bd\u03b5\u03b9\u03b1. \u038c\u03c4\u03b1\u03bd \u03c4\u03bf checkout \u03b6\u03b7\u03c4\u03ac \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd, \u03cc\u03c4\u03b1\u03bd \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03b4\u03b5\u03bd \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03b1\u03c0\u03cc \u03bd\u03c9\u03c1\u03af\u03c2 \u03c4\u03bf \u03c4\u03b5\u03bb\u03b9\u03ba\u03cc \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2, \u03cc\u03c4\u03b1\u03bd \u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03ae \u03cc\u03c4\u03b1\u03bd \u03b4\u03b5\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf site \u03bc\u03b5 \u03c4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae\u03c2 \u03c4\u03bf\u03c5, \u03c4\u03bf \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c7\u03c1\u03bf\u03bd\u03b1 UX, trust \u03ba\u03b1\u03b9 cognitive load. \u03a4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03b5\u03c0\u03b9\u03bb\u03b5\u03b3\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2 \u03bb\u03cc\u03b3\u03bf\u03c5\u03c2 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2 checkout, \u03c4\u03b1\u03be\u03b9\u03bd\u03bf\u03bc\u03b7\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf \u03c0\u03c1\u03bf\u03c2 \u03c4\u03bf \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc.<\/p>\n<div class=\"td-chart td-chart--horizontal\"><p class=\"td-chart-title\">Main reasons for checkout abandonment<\/p><p class=\"td-chart-subtitle\">Source: Baymard Institute, Cart Abandonment Research<\/p><div class=\"td-chart-body\"><div class=\"td-chart-row\"><div class=\"td-chart-label\">\u03a0\u03bf\u03bb\u03cd \u03c5\u03c8\u03b7\u03bb\u03ac \u03c0\u03c1\u03cc\u03c3\u03b8\u03b5\u03c4\u03b1 \u03ba\u03cc\u03c3\u03c4\u03b7<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:48.0%\"><\/div><\/div><div class=\"td-chart-value\">48%<\/div><\/div><div class=\"td-chart-row\"><div class=\"td-chart-label\">Account creation requirement<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:26.0%\"><\/div><\/div><div class=\"td-chart-value\">26%<\/div><\/div><div class=\"td-chart-row\"><div class=\"td-chart-label\">Lack of trust for card<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:25.0%\"><\/div><\/div><div class=\"td-chart-value\">25%<\/div><\/div><div class=\"td-chart-row\"><div class=\"td-chart-label\">Slow delivery<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:23.0%\"><\/div><\/div><div class=\"td-chart-value\">23%<\/div><\/div><div class=\"td-chart-row\"><div class=\"td-chart-label\">\u039c\u03b5\u03b3\u03ac\u03bb\u03b7 \u03ae \u03c0\u03b5\u03c1\u03af\u03c0\u03bb\u03bf\u03ba\u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:22.0%\"><\/div><\/div><div class=\"td-chart-value\">22%<\/div><\/div><div class=\"td-chart-row\"><div class=\"td-chart-label\">Inability to calculate final cost<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:21.0%\"><\/div><\/div><div class=\"td-chart-value\">21%<\/div><\/div><\/div><\/div>\n<p>\u0391\u03bd \u03b4\u03b9\u03b1\u03b2\u03ac\u03c3\u03bf\u03c5\u03bc\u03b5 \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac, \u03b7 \u03ba\u03b1\u03c4\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b1\u03c6\u03ae\u03c2: \u03b7 \u03c0\u03c1\u03bf\u03c3\u03b2\u03b1\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b7 \u03c3\u03b1\u03c6\u03ae\u03bd\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03b7 \u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03af\u03bb\u03b7\u03c8\u03b7 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b5\u03c2 \u03c0\u03c1\u03c9\u03c4\u03bf\u03b2\u03bf\u03c5\u03bb\u03af\u03b5\u03c2. \u0395\u03af\u03bd\u03b1\u03b9 \u03c4\u03bc\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03af\u03b4\u03b9\u03b1\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2 customer experience. \u038c\u03c4\u03b1\u03bd \u03bf\u03b9 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03c4\u03b9\u03bc\u03ae\u03c2, \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae\u03c2, \u03b5\u03b3\u03b3\u03cd\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ae\u03c2 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b5\u03b3\u03ba\u03b1\u03af\u03c1\u03c9\u03c2, \u03cc\u03c4\u03b1\u03bd \u03c4\u03b1 \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bb\u03af\u03b3\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ad\u03c8\u03b9\u03bc\u03b1, \u03cc\u03c4\u03b1\u03bd \u03c4\u03b1 labels \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ac \u03ba\u03b1\u03b9 \u03cc\u03c4\u03b1\u03bd \u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03b4\u03b5\u03bd \u03b5\u03c0\u03b9\u03b2\u03b1\u03c1\u03cd\u03bd\u03b5\u03b9 \u03c4\u03bf\u03bd \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03bc\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c4\u03c4\u03ac \u03b5\u03c1\u03b5\u03b8\u03af\u03c3\u03bc\u03b1\u03c4\u03b1, \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2. \u0391\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03cc\u03c0\u03bf\u03c5 \u03c4\u03bf UX Research \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b1 \u03bc\u03b5 \u03c4\u03bf P&#038;L.<\/p><h2 id=\"step-by-step-pos-na-ensomatosete-cognitive-inclusion-stin-ereyna\">Step-by-Step: \u03a0\u03ce\u03c2 \u03bd\u03b1 \u03b5\u03bd\u03c3\u03c9\u03bc\u03b1\u03c4\u03ce\u03c3\u03b5\u03c4\u03b5 cognitive inclusion \u03c3\u03c4\u03b7\u03bd \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1<\/h2><p>\u03a4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03b2\u03ae\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03bf\u03c1\u03af\u03c3\u03b5\u03c4\u03b5 \u03c0\u03bf\u03b9\u03b5\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03b8\u03ad\u03bb\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03bc\u03b5\u03bb\u03b5\u03c4\u03ae\u03c3\u03b5\u03c4\u03b5. \u039c\u03b7\u03bd \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03c4\u03b5 \u03bc\u03b5 \u03b3\u03b5\u03bd\u03b9\u03ba\u03cc \u03c3\u03c4\u03cc\u03c7\u03bf \u201c\u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf site\u201d. \u039e\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03bc\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 \u03c3\u03b5\u03bd\u03ac\u03c1\u03b9\u03b1: \u03b5\u03cd\u03c1\u03b5\u03c3\u03b7 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2, \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03b4\u03cd\u03bf \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ce\u03bd, \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03b4\u03b9\u03b1\u03b8\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2, \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03bc\u03b5\u03b3\u03ad\u03b8\u03bf\u03c5\u03c2, \u03c7\u03c1\u03ae\u03c3\u03b7 \u03b5\u03ba\u03c0\u03c4\u03c9\u03c4\u03b9\u03ba\u03bf\u03cd \u03ba\u03bf\u03c5\u03c0\u03bf\u03bd\u03b9\u03bf\u03cd, \u03bf\u03bb\u03bf\u03ba\u03bb\u03ae\u03c1\u03c9\u03c3\u03b7 checkout, \u03b1\u03af\u03c4\u03b7\u03bc\u03b1 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ae\u03c2. \u0393\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03c3\u03b5\u03bd\u03ac\u03c1\u03b9\u03bf \u03b3\u03c1\u03ac\u03c8\u03c4\u03b5 \u03c4\u03b9 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ac\u03b2\u03b5\u03b9 \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c7\u03c9\u03c1\u03ae\u03c3\u03b5\u03b9. \u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03c3\u03b5 \u03ad\u03bd\u03b1 fashion e-shop \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ac\u03b2\u03b5\u03b9 \u03c4\u03b7 \u03b3\u03c1\u03b1\u03bc\u03bc\u03ae \u03c4\u03bf\u03c5 \u03c1\u03bf\u03cd\u03c7\u03bf\u03c5, \u03c4\u03b7\u03bd \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae \u03b1\u03bb\u03bb\u03b1\u03b3\u03ce\u03bd, \u03c4\u03b7 \u03b4\u03b9\u03b1\u03b8\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bc\u03b5\u03b3\u03ad\u03b8\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03b5\u03ba\u03c4\u03b9\u03bc\u03ce\u03bc\u03b5\u03bd\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae\u03c2. \u03a3\u03b5 \u03ad\u03bd\u03b1 B2B e-commerce \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd, \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ac\u03b2\u03b5\u03b9 \u03bc\u03bf\u03bd\u03ac\u03b4\u03b5\u03c2 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7\u03c2, \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c1\u03bf\u03b4\u03b9\u03b1\u03b3\u03c1\u03b1\u03c6\u03ad\u03c2, \u03c3\u03c5\u03bc\u03b2\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03cc\u03c1\u03bf\u03c5\u03c2 \u03c4\u03b9\u03bc\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7\u03c2.<\/p><p>\u03a4\u03bf \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03bf \u03b2\u03ae\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03c0\u03b9\u03bf \u03b1\u03bd\u03c4\u03b9\u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b5\u03c5\u03c4\u03b9\u03ba\u03ce\u03bd \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03b5\u03c7\u03cc\u03bd\u03c4\u03c9\u03bd. \u0391\u03bd \u03cc\u03bb\u03b1 \u03c4\u03b1 usability testing sessions \u03b3\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ac \u03b5\u03be\u03bf\u03b9\u03ba\u03b5\u03b9\u03c9\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2, \u03bd\u03b5\u03b1\u03c1\u03ae\u03c2 \u03b7\u03bb\u03b9\u03ba\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c5\u03c8\u03b7\u03bb\u03ae\u03c2 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae\u03c2 \u03b1\u03c5\u03c4\u03bf\u03c0\u03b5\u03c0\u03bf\u03af\u03b8\u03b7\u03c3\u03b7\u03c2, \u03c4\u03b1 \u03b5\u03c5\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03b9\u03ba\u03ac \u03b1\u03b9\u03c3\u03b9\u03cc\u03b4\u03bf\u03be\u03b1. \u03a3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03bb\u03ac\u03b2\u03b5\u03c4\u03b5 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2 \u03bc\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03b1 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ce\u03bd \u03b4\u03b5\u03be\u03b9\u03bf\u03c4\u03ae\u03c4\u03c9\u03bd, \u03b7\u03bb\u03b9\u03ba\u03af\u03b5\u03c2, \u03b3\u03bb\u03c9\u03c3\u03c3\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c5\u03bd\u03ae\u03b8\u03b5\u03b9\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03c6\u03af\u03bb. \u0397 neurodiversity \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c9\u03c2 \u201c\u03b5\u03b9\u03b4\u03b9\u03ba\u03ae \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1\u201d \u03c0\u03bf\u03c5 \u03bc\u03c0\u03b1\u03af\u03bd\u03b5\u03b9 \u03c3\u03c4\u03bf \u03c4\u03ad\u03bb\u03bf\u03c2. \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03ae \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03c0\u03bf\u03c5 \u03b3\u03c1\u03ac\u03c6\u03b5\u03c4\u03b5 \u03c4\u03b1 tasks, \u03c4\u03bf\u03bd \u03c7\u03c1\u03cc\u03bd\u03bf \u03c0\u03bf\u03c5 \u03b4\u03af\u03bd\u03b5\u03c4\u03b5, \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03c4\u03b7\u03c2 \u03c3\u03c5\u03bd\u03ad\u03bd\u03c4\u03b5\u03c5\u03be\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03bc\u03b5 \u03c4\u03bf\u03bd \u03bf\u03c0\u03bf\u03af\u03bf \u03b5\u03c1\u03bc\u03b7\u03bd\u03b5\u03cd\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b1\u03b2\u03b5\u03b2\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ae \u03c4\u03b7 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\u03ba\u03bf\u03bd\u03c4\u03ac \u03c3\u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2, \u03bc\u03b5 \u03b1\u03c0\u03bb\u03ae \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1, \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 link \u03b3\u03b9\u03b1 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03ad\u03c1\u03b5\u03b9\u03b5\u03c2. \u0391\u03bd \u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c7\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf checkout, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03c4\u03b5 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b1: \u03ba\u03ac\u03b8\u03b5 \u03b2\u03ae\u03bc\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03bf \u03c4\u03af\u03c4\u03bb\u03bf, \u03bf\u03c1\u03b1\u03c4\u03ae \u03c0\u03c1\u03cc\u03bf\u03b4\u03bf, \u03b5\u03bb\u03ac\u03c7\u03b9\u03c3\u03c4\u03b1 \u03b1\u03c0\u03b1\u03b9\u03c4\u03bf\u03cd\u03bc\u03b5\u03bd\u03b1 \u03c0\u03b5\u03b4\u03af\u03b1 \u03ba\u03b1\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b7 \u03b5\u03be\u03ae\u03b3\u03b7\u03c3\u03b7 \u03c3\u03c6\u03b1\u03bb\u03bc\u03ac\u03c4\u03c9\u03bd. \u0391\u03bd \u03bf\u03b9 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03ad\u03c7\u03bf\u03c5\u03bd \u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03b9\u03ba\u03cc \u03b8\u03cc\u03c1\u03c5\u03b2\u03bf, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03c4\u03b5 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b1 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b9\u03b5\u03c1\u03b1\u03c1\u03c7\u03af\u03b1\u03c2: \u03c0\u03c1\u03ce\u03c4\u03b1 \u03b1\u03be\u03af\u03b1, \u03bc\u03b5\u03c4\u03ac \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b5\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2, \u03bc\u03b5\u03c4\u03ac \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03b9\u03ba\u03c4\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf. \u0388\u03c4\u03c3\u03b9, \u03c4\u03bf inclusive UX \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03bc\u03b5\u03bc\u03bf\u03bd\u03c9\u03bc\u03ad\u03bd\u03b7 \u03c0\u03b1\u03c1\u03ad\u03bc\u03b2\u03b1\u03c3\u03b7.<\/p><p>\u03a4\u03bf \u03ad\u03ba\u03c4\u03bf \u03b2\u03ae\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03ad\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03bf backlog \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2. \u039a\u03ac\u03b8\u03b5 \u03b5\u03cd\u03c1\u03b7\u03bc\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c6\u03c1\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 ticket \u03bc\u03b5 \u03c3\u03b1\u03c6\u03ae \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03b1\u03c6\u03ae, \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03bf \u03b1\u03c0\u03bf\u03b4\u03bf\u03c7\u03ae\u03c2. \u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1: \u201c\u03a9\u03c2 \u03bd\u03ad\u03bf\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03b8\u03ad\u03bb\u03c9 \u03bd\u03b1 \u03b2\u03bb\u03ad\u03c0\u03c9 \u03c4\u03bf \u03c4\u03b5\u03bb\u03b9\u03ba\u03cc \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03c0\u03c1\u03b9\u03bd \u03b5\u03b9\u03c3\u03ac\u03b3\u03c9 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae\u03c2, \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03b6\u03c9 \u03c7\u03c9\u03c1\u03af\u03c2 \u03b1\u03b2\u03b5\u03b2\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1.\u201d \u03a4\u03bf \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03bf \u03b1\u03c0\u03bf\u03b4\u03bf\u03c7\u03ae\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03cc \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf payment step \u03ba\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03b1 fees \u03b5\u03be\u03b7\u03b3\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03b1\u03c0\u03bb\u03ae \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1. \u039c\u03b5 \u03b1\u03c5\u03c4\u03cc\u03bd \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf, \u03b7 accessibility testing \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03b4\u03b5\u03bd \u03bc\u03ad\u03bd\u03b5\u03b9 \u03c3\u03b5 report \u03c0\u03bf\u03c5 \u03b4\u03b9\u03b1\u03b2\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03af\u03b1 \u03c6\u03bf\u03c1\u03ac, \u03b1\u03bb\u03bb\u03ac \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 roadmap.<\/p><h2 id=\"metriseis-peiramata-kai-epicheirimatiko-roi\">\u039c\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2, \u03c0\u03b5\u03b9\u03c1\u03ac\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc ROI<\/h2><p>\u0393\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03b5\u03af\u03be\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b1\u03be\u03af\u03b1 \u03c4\u03b7\u03c2 \u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03af\u03bb\u03b7\u03c8\u03b7\u03c2, \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c0\u03c1\u03b9\u03bd \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03ac. \u039e\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03bc\u03b5 baseline \u03b3\u03b9\u03b1 task completion rate, checkout completion, error rate \u03c3\u03b5 \u03c6\u03cc\u03c1\u03bc\u03b5\u03c2, abandonment \u03b1\u03bd\u03ac \u03b2\u03ae\u03bc\u03b1, \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc support tickets \u03b3\u03b9\u03b1 \u03b8\u03ad\u03bc\u03b1\u03c4\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1\u03c2, \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ce\u03bd \u03bb\u03cc\u03b3\u03c9 \u03bb\u03b1\u03bd\u03b8\u03b1\u03c3\u03bc\u03ad\u03bd\u03b7\u03c2 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae\u03c2, \u03ba\u03b1\u03b9 qualitative confidence score \u03bc\u03b5\u03c4\u03ac \u03b1\u03c0\u03cc usability testing. \u0388\u03bd\u03b1 \u03b1\u03c0\u03bb\u03cc \u03b5\u03c1\u03ce\u03c4\u03b7\u03bc\u03b1 \u03bc\u03b5\u03c4\u03ac \u03b1\u03c0\u03cc \u03ba\u03ac\u03b8\u03b5 task, \u03cc\u03c0\u03c9\u03c2 \u201c\u03c0\u03cc\u03c3\u03bf \u03c3\u03af\u03b3\u03bf\u03c5\u03c1\u03bf\u03c2 \u03b5\u03af\u03c3\u03c4\u03b5 \u03cc\u03c4\u03b9 \u03ba\u03ac\u03bd\u03b1\u03c4\u03b5 \u03c4\u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae;\u201d, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b4\u03ce\u03c3\u03b5\u03b9 \u03c0\u03bf\u03bb\u03cd\u03c4\u03b9\u03bc\u03b7 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1. \u0397 \u03c3\u03b9\u03b3\u03bf\u03c5\u03c1\u03b9\u03ac \u03c0\u03c1\u03bf\u03b7\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03c3\u03c5\u03c7\u03bd\u03ac \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2. \u038c\u03c4\u03b1\u03bd \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b2\u03ad\u03b2\u03b1\u03b9\u03bf\u03c2, \u03b5\u03af\u03c4\u03b5 \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03bb\u03b5\u03af\u03c0\u03b5\u03b9 \u03b5\u03af\u03c4\u03b5 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03b5\u03b9 \u03bc\u03b5 \u03b1\u03c5\u03be\u03b7\u03bc\u03ad\u03bd\u03b7 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ae\u03c2.<\/p><p>\u03a3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1, \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03c3\u03c4\u03b5 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03c3\u03b5 \u03ba\u03cd\u03bc\u03b1\u03c4\u03b1. \u039c\u03b7\u03bd \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03c4\u03b5 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c7\u03c1\u03bf\u03bd\u03b1 navigation, product page, checkout \u03ba\u03b1\u03b9 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2, \u03b3\u03b9\u03b1\u03c4\u03af \u03b4\u03b5\u03bd \u03b8\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03c4\u03b5 \u03c4\u03b9 \u03bb\u03b5\u03b9\u03c4\u03bf\u03cd\u03c1\u03b3\u03b7\u03c3\u03b5. \u039e\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03c5\u03c8\u03b7\u03bb\u03ae\u03c2 \u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7\u03c2: \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03bc\u03b5 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf traffic, checkout steps \u03bc\u03b5 \u03c5\u03c8\u03b7\u03bb\u03cc drop-off, \u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03bc\u03b5 \u03bb\u03ac\u03b8\u03b7, \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03cc\u03c0\u03bf\u03c5 \u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03bf\u03c5\u03bd \u03c0\u03bf\u03bb\u03bb\u03ac \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1. \u0393\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae, \u03bf\u03c1\u03af\u03c3\u03c4\u03b5 \u03c5\u03c0\u03cc\u03b8\u03b5\u03c3\u03b7. \u03a0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1: \u201c\u0391\u03bd \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03c3\u03bf\u03c5\u03bc\u03b5 \u03b1\u03c0\u03bb\u03ae \u03c0\u03b5\u03c1\u03af\u03bb\u03b7\u03c8\u03b7 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ce\u03bd \u03b4\u03af\u03c0\u03bb\u03b1 \u03c3\u03c4\u03bf \u03ba\u03bf\u03c5\u03bc\u03c0\u03af \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2, \u03b8\u03b1 \u03b1\u03c5\u03be\u03b7\u03b8\u03b5\u03af \u03b7 \u03c3\u03b9\u03b3\u03bf\u03c5\u03c1\u03b9\u03ac \u03ba\u03b1\u03b9 \u03b8\u03b1 \u03bc\u03b5\u03b9\u03c9\u03b8\u03bf\u03cd\u03bd \u03bf\u03b9 \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03bb\u03b5\u03af\u03c8\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03bd\u03ad\u03bf\u03c5\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2.\u201d \u0391\u03c5\u03c4\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c5\u03c0\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b1\u03c0\u03cc \u03c4\u03bf \u201c\u03bd\u03b1 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c0\u03b9\u03bf \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae\u201d, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03b7\u03b8\u03b5\u03af.<\/p><p>\u03a3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03bd\u03b1 \u03bc\u03b7\u03bd \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03b6\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03b2\u03b1\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03b5 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03cc checklist. \u03a4\u03b1 WCAG \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b1, \u03b1\u03bb\u03bb\u03ac \u03b7 \u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03af\u03bb\u03b7\u03c8\u03b7 \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03c0\u03b1\u03c1\u03b1\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03b9\u03bd\u03b7\u03c2 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac\u03c2. \u0388\u03bd\u03b1 \u03ba\u03bf\u03c5\u03bc\u03c0\u03af \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03cc accessible name, \u03b1\u03bb\u03bb\u03ac \u03c4\u03bf label \u03c4\u03bf\u03c5 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c3\u03b1\u03c6\u03ad\u03c2. \u039c\u03b9\u03b1 \u03c6\u03cc\u03c1\u03bc\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c5\u03bc\u03b2\u03b1\u03c4\u03ae \u03bc\u03b5 screen readers, \u03b1\u03bb\u03bb\u03ac \u03bd\u03b1 \u03b6\u03b7\u03c4\u03ac \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03bc\u03b5 \u03c3\u03b5\u03b9\u03c1\u03ac \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b2\u03b3\u03ac\u03b6\u03b5\u03b9 \u03bd\u03cc\u03b7\u03bc\u03b1. \u0388\u03bd\u03b1 product comparison module \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03c3\u03b2\u03ac\u03c3\u03b9\u03bc\u03bf, \u03b1\u03bb\u03bb\u03ac \u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ac \u03ba\u03bf\u03c5\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03cc \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03b9 \u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03b9\u03ba\u03ac \u03c0\u03bf\u03bb\u03bb\u03ac \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c7\u03c9\u03c1\u03af\u03c2 \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7. \u0395\u03ba\u03b5\u03af \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03b1\u03be\u03af\u03b1 \u03c4\u03bf\u03c5 UX Research: \u03b3\u03b5\u03c6\u03c5\u03c1\u03ce\u03bd\u03b5\u03b9 \u03c4\u03bf \u03c7\u03ac\u03c3\u03bc\u03b1 \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03c4\u03bf \u201c\u03c0\u03b5\u03c1\u03bd\u03ac\u03b5\u03b9 \u03c4\u03bf\u03bd \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf\u201d \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf \u201c\u03b2\u03bf\u03b7\u03b8\u03ac \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03c3\u03b5\u03b9\u201d.<\/p><p>\u0393\u03b9\u03b1 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03bf\u03c5\u03bd \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03bf\u03c5\u03bd \u03ac\u03bc\u03b5\u03c3\u03b1, \u03ad\u03bd\u03b1 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03bc\u03b7\u03bd\u03b9\u03b1\u03af\u03bf\u03c2 \u03ba\u03cd\u03ba\u03bb\u03bf\u03c2 inclusive research. \u03a4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b5\u03b2\u03b4\u03bf\u03bc\u03ac\u03b4\u03b1 \u03b1\u03bd\u03b1\u03bb\u03cd\u03b5\u03c4\u03b5 analytics, recordings \u03ba\u03b1\u03b9 support tickets. \u03a4\u03b7 \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03b2\u03b4\u03bf\u03bc\u03ac\u03b4\u03b1 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b5 5 \u03ad\u03c9\u03c2 8 moderated sessions \u03bc\u03b5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ce\u03bd \u03c0\u03c1\u03bf\u03c6\u03af\u03bb. \u03a4\u03b7\u03bd \u03c4\u03c1\u03af\u03c4\u03b7 \u03b5\u03b2\u03b4\u03bf\u03bc\u03ac\u03b4\u03b1 \u03bf\u03bc\u03b1\u03b4\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b5 \u03b5\u03c5\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b1\u03bd\u03ac \u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03cc \u03b5\u03bc\u03c0\u03cc\u03b4\u03b9\u03bf: \u03b1\u03c3\u03ac\u03c6\u03b5\u03b9\u03b1, \u03c5\u03c0\u03b5\u03c1\u03c6\u03cc\u03c1\u03c4\u03c9\u03c3\u03b7, \u03ad\u03bb\u03bb\u03b5\u03b9\u03c8\u03b7 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2, \u03b1\u03c0\u03c1\u03cc\u03b2\u03bb\u03b5\u03c0\u03c4\u03b7 \u03c1\u03bf\u03ae, \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03b7 \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1. \u03a4\u03b7\u03bd \u03c4\u03ad\u03c4\u03b1\u03c1\u03c4\u03b7 \u03b5\u03b2\u03b4\u03bf\u03bc\u03ac\u03b4\u03b1 \u03c5\u03bb\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b5 \u03bc\u03b9\u03ba\u03c1\u03ad\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03bf\u03c1\u03af\u03b6\u03b5\u03c4\u03b5 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7\u03c2. \u0391\u03c5\u03c4\u03ae \u03b7 \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c1\u03b5\u03b1\u03bb\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b3\u03b9\u03b1 \u03bc\u03b9\u03ba\u03c1\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c3\u03b1\u03af\u03b5\u03c2 e-commerce \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b4\u03b5\u03bd \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03c4\u03b5\u03c1\u03ac\u03c3\u03c4\u03b9\u03bf budget, \u03b1\u03bb\u03bb\u03ac \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1.<\/p><h2 id=\"apo-to-eychristo-sto-pragmatika-katanoito\">\u03b1\u03c0\u03cc \u03c4\u03bf \u201c\u03b5\u03cd\u03c7\u03c1\u03b7\u03c3\u03c4\u03bf\u201d \u03c3\u03c4\u03bf \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b7\u03c4\u03cc<\/h2><p>\u0397 \u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03af\u03bb\u03b7\u03c8\u03b7 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03c0\u03bf\u03c5 \u03b1\u03bd\u03c4\u03b9\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03bd\u03cc\u03c2 e-shop. \u0394\u03b5\u03bd \u03c1\u03c9\u03c4\u03ac \u03bc\u03cc\u03bd\u03bf \u03b1\u03bd \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ac \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03b5\u03b9. \u03a1\u03c9\u03c4\u03ac \u03b1\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ac\u03b2\u03b5\u03b9, \u03bd\u03b1 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03b5\u03c5\u03b8\u03b5\u03af, \u03bd\u03b1 \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03b9, \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03c3\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03ce\u03c3\u03b5\u03b9 \u03c7\u03c9\u03c1\u03af\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c4\u03c4\u03ae \u03bd\u03bf\u03b7\u03c4\u03b9\u03ba\u03ae \u03c0\u03af\u03b5\u03c3\u03b7. \u0393\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 e-commerce owners, \u03b1\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03b9\u03bf \u03c5\u03c0\u03bf\u03c4\u03b9\u03bc\u03b7\u03bc\u03ad\u03bd\u03b1 \u03c0\u03b5\u03b4\u03af\u03b1 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2. \u038c\u03c4\u03b1\u03bd \u03bf\u03b9 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03b3\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03b1\u03bd\u03b5\u03b2\u03b1\u03af\u03bd\u03b5\u03b9, \u03b7 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03bb\u03b7\u03c0\u03c4\u03b9\u03ba\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u201cnice to have\u201d. \u0395\u03af\u03bd\u03b1\u03b9 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03c4\u03b5 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03c0\u03af\u03c3\u03ba\u03b5\u03c8\u03b7 \u03c0\u03bf\u03c5 \u03ae\u03b4\u03b7 \u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03b5\u03c4\u03b5.<\/p><p>\u03a4\u03bf UX Research \u03bc\u03b5 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae cognitive inclusion \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc \u03c0\u03bb\u03b5\u03bf\u03bd\u03ad\u03ba\u03c4\u03b7\u03bc\u03b1: \u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1 \u03b5\u03bc\u03c0\u03cc\u03b4\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03c4\u03b1 dashboards \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b5\u03be\u03b7\u03b3\u03ae\u03c3\u03bf\u03c5\u03bd \u03b1\u03c0\u03cc \u03bc\u03cc\u03bd\u03b1 \u03c4\u03bf\u03c5\u03c2. \u0394\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c0\u03bf\u03cd \u03b7 \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03bb\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7, \u03c0\u03bf\u03cd \u03b7 \u03b9\u03b5\u03c1\u03b1\u03c1\u03c7\u03af\u03b1 \u03bc\u03c0\u03b5\u03c1\u03b4\u03b5\u03cd\u03b5\u03b9, \u03c0\u03bf\u03cd \u03b7 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03c3\u03c0\u03ac\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03cd \u03c4\u03bf checkout \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b7 \u03c0\u03c1\u03bf\u03c3\u03c0\u03ac\u03b8\u03b5\u03b9\u03b1 \u03b1\u03c0\u03cc \u03cc\u03c3\u03b7 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9. \u0391\u03bd \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03b1\u03c2 \u03b8\u03ad\u03bb\u03b5\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf customer experience, \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf conversion optimization \u03ba\u03b1\u03b9 \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc\u03c4\u03b5\u03c1\u03bf brand trust, \u03b7 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7 \u03c3\u03b5 inclusive UX \u03ba\u03b1\u03b9 \u03c3\u03c5\u03c3\u03c4\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc UX Research \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03b9\u03bf \u03ce\u03c1\u03b9\u03bc\u03b1 \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03c4\u03b5.<\/p>\n\n\n<div class=\"td-source-list\"><p class=\"td-source-list-title\">Sources<\/p><ul><li><a href=\"https:\/\/www.smashingmagazine.com\/2026\/06\/benefits-cognitive-inclusion-ux-research\/\" target=\"_blank\" rel=\"noopener noreferrer\">Smashing Magazine: The Benefits Of Cognitive Inclusion In UX Research<\/a><\/li><li><a href=\"https:\/\/www.who.int\/news-room\/fact-sheets\/detail\/disability-and-health\" target=\"_blank\" rel=\"noopener noreferrer\">World Health Organization: Disability and Health<\/a><\/li><li><a href=\"https:\/\/www.cdc.gov\/disability-and-health\/articles-documents\/disability-impacts-all-of-us-infographic.html\" target=\"_blank\" rel=\"noopener noreferrer\">CDC: Disability Impacts All of Us<\/a><\/li><li><a href=\"https:\/\/webaim.org\/projects\/million\/\" target=\"_blank\" rel=\"noopener noreferrer\">WebAIM Million: Accessibility Analysis of the Top 1,000,000 Home Pages<\/a><\/li><li><a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noopener noreferrer\">Baymard Institute: Cart Abandonment Rate Statistics<\/a><\/li><li><a href=\"https:\/\/www.w3.org\/WAI\/business-case\/\" target=\"_blank\" rel=\"noopener noreferrer\">W3C Web Accessibility Initiative: The Business Case for Digital Accessibility<\/a><\/li><\/ul><\/div>\n\n\n<section class=\"td-service-cta\"><div class=\"td-service-cta-content\"><p class=\"td-service-cta-eyebrow\">\u0398\u03ad\u03bb\u03b5\u03c4\u03b5 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03b5\u03c4\u03c1\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9;<\/p><h2 id=\"digital-marketing-kai-seo-apo-tin-two-dots\">Digital Marketing &amp; SEO \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd TWO DOTS<\/h2><p>\u03a3\u03c5\u03bd\u03b4\u03ad\u03bf\u03c5\u03bc\u03b5 SEO, performance, tracking \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03ce\u03c3\u03c4\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03bd\u03b1 \u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7.<\/p><div class=\"td-service-cta-actions\"><a class=\"td-service-cta-button\" href=\"https:\/\/twodots.gr\/digital-marketing-seo\/\">\u0394\u03b5\u03af\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1 Digital Marketing &amp; SEO<\/a><\/div><\/div><\/section>\n\n\n<h2 id=\"sychnes-erotiseis\" class=\"td-faq-heading\">Frequently Asked Questions<\/h2>\n  <div class=\"td-faq\">\n<details id=\"faq-1\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03af\u03bb\u03b7\u03c8\u03b7 \u03c3\u03c4\u03bf UX Research;<\/summary><div class=\"td-faq-content\"><p>\u0397 \u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03af\u03bb\u03b7\u03c8\u03b7 \u03c3\u03c4\u03bf UX Research \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03c3\u03c7\u03b5\u03b4\u03af\u03b1\u03c3\u03b7 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b7\u03c4\u03ac \u03b1\u03c0\u03cc \u03ac\u03c4\u03bf\u03bc\u03b1 \u03bc\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c5\u03c2 \u03c3\u03ba\u03ad\u03c8\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b9\u03ba\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2, \u03cc\u03c0\u03c9\u03c2 \u03b4\u03c5\u03c3\u03bb\u03b5\u03be\u03af\u03b1 \u03ae ADHD, \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u201c\u03bc\u03ad\u03c3\u03bf\u201d \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7.<\/p><\/div><\/details>\n<details id=\"faq-2\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u0393\u03b9\u03b1\u03c4\u03af \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03b7 \u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03af\u03bb\u03b7\u03c8\u03b7 \u03c3\u03c4\u03bf e-commerce;<\/summary><div class=\"td-faq-content\"><p>\u0397 \u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03af\u03bb\u03b7\u03c8\u03b7 \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03b2\u03b5\u03b2\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c6\u03bf\u03c1\u03c4\u03af\u03bf, \u03b1\u03c5\u03be\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bf\u03bb\u03bf\u03ba\u03bb\u03ae\u03c1\u03c9\u03c3\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03b9\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b9\u03c2 \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03bb\u03b5\u03af\u03c8\u03b5\u03b9\u03c2 \u03ba\u03b1\u03bb\u03b1\u03b8\u03b9\u03bf\u03cd, \u03bf\u03b4\u03b7\u03b3\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c3\u03b5 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c9\u03bc\u03ad\u03bd\u03b1 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ac \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1.<\/p><\/div><\/details>\n<details id=\"faq-3\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf UX Research \u03c4\u03bf conversion rate;<\/summary><div class=\"td-faq-content\"><p>\u03a4\u03bf UX Research, \u03bc\u03b5 \u03ad\u03bc\u03c6\u03b1\u03c3\u03b7 \u03c3\u03c4\u03b7 \u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03af\u03bb\u03b7\u03c8\u03b7, \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03b5\u03bc\u03c0\u03cc\u03b4\u03b9\u03b1 \u03c3\u03c4\u03b7 \u03c1\u03bf\u03ae \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2, \u03bc\u03b5\u03b9\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03c0\u03ac\u03b8\u03b5\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03ad\u03c4\u03c3\u03b9 \u03c4\u03bf conversion rate.<\/p><\/div><\/details>\n<details id=\"faq-4\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ad\u03c2 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03ba\u03bb\u03b1\u03c3\u03b9\u03ba\u03bf\u03cd usability testing \u03ba\u03b1\u03b9 inclusive UX;<\/summary><div class=\"td-faq-content\"><p>\u03a4\u03bf inclusive UX \u03b4\u03b5\u03bd \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03b4\u03c5\u03c3\u03ba\u03bf\u03bb\u03af\u03b5\u03c2 \u03c9\u03c2 \u201cedge cases\u201d \u03b1\u03bb\u03bb\u03ac \u03c9\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 \u03cc\u03c4\u03b9 \u03c4\u03bf interface \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b7 \u03bd\u03bf\u03b7\u03c4\u03b9\u03ba\u03ae \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1, \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03b3\u03b9\u03b1 \u03cc\u03bb\u03bf\u03c5\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2.<\/p><\/div><\/details>\n<details id=\"faq-5\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03ba\u03cd\u03c1\u03b9\u03b1 \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03bd\u03c3\u03c9\u03bc\u03ac\u03c4\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03af\u03bb\u03b7\u03c8\u03b7\u03c2 \u03c3\u03c4\u03bf UX Research;<\/summary><div class=\"td-faq-content\"><p>\u039e\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03bc\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 \u03c3\u03b5\u03bd\u03ac\u03c1\u03b9\u03b1 \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2, \u03c3\u03c4\u03c1\u03b1\u03c4\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03c4\u03b5 \u03b1\u03bd\u03c4\u03b9\u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b5\u03c5\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03ad\u03c7\u03bf\u03bd\u03c4\u03b5\u03c2, \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03c3\u03c4\u03b5 tasks \u03c7\u03c9\u03c1\u03af\u03c2 \u03ba\u03b1\u03b8\u03bf\u03b4\u03ae\u03b3\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c8\u03c4\u03b5 \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 \u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03bf\u03cd \u03c6\u03bf\u03c1\u03c4\u03af\u03bf\u03c5 \u03b3\u03b9\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf design.<\/p><\/div><\/details>\n<details id=\"faq-6\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03b7 \u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03af\u03bb\u03b7\u03c8\u03b7 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03b2\u03b1\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03bf web;<\/summary><div class=\"td-faq-content\"><p>\u0397 \u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03af\u03bb\u03b7\u03c8\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2 \u03c0\u03c1\u03bf\u03c3\u03b2\u03b1\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b9\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03b6\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b7\u03c4\u03ad\u03c2 \u03b1\u03c0\u03cc \u03cc\u03bb\u03bf\u03c5\u03c2, \u03bc\u03b5\u03b9\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b1 \u03b5\u03bc\u03c0\u03cc\u03b4\u03b9\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7.<\/p><\/div><\/details>\n<details id=\"faq-7\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03cc\u03c6\u03b5\u03bb\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03af\u03bb\u03b7\u03c8\u03b7\u03c2 \u03c3\u03c4\u03bf UX;<\/summary><div class=\"td-faq-content\"><p>\u0397 \u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03af\u03bb\u03b7\u03c8\u03b7 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7, \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf conversion optimization \u03ba\u03b1\u03b9 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03c3\u03c4\u03bf brand, \u03bf\u03b4\u03b7\u03b3\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c3\u03b5 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03c0\u03af\u03c3\u03ba\u03b5\u03c8\u03b7\u03c2 \u03c3\u03c4\u03bf e-shop.<\/p><\/div><\/details>\n  <\/div>","protected":false},"excerpt":{"rendered":"<p>\u0397 \u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03af\u03bb\u03b7\u03c8\u03b7 \u03c3\u03c4\u03bf UX Research \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03b5\u03bd\u03cc\u03c2 e-shop \u03b1\u03c0\u03cc \u03ac\u03c4\u03bf\u03bc\u03b1 \u03bc\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c5\u03c2 \u03c3\u03ba\u03ad\u03c8\u03b7\u03c2. \u0394\u03b5\u03bd \u03b1\u03c6\u03bf\u03c1\u03ac \u03bc\u03cc\u03bd\u03bf \u03c4\u03b7\u03bd \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae \u03b5\u03c5\u03b1\u03b9\u03c3\u03b8\u03b7\u03c3\u03af\u03b1 \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1, \u03bc\u03b5\u03b9\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf \u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c6\u03bf\u03c1\u03c4\u03af\u03bf \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2. \u0397 \u03c5\u03b9\u03bf\u03b8\u03ad\u03c4\u03b7\u03c3\u03b7 inclusive UX \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03bb\u03af\u03b3\u03bf\u03c5\u03c2, \u03b1\u03bb\u03bb\u03ac \u03b3\u03b9\u03b1 \u03cc\u03bb\u03bf\u03c5\u03c2, \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03b8\u03b5\u03c4\u03b9\u03ba\u03ac \u03c4\u03bf conversion rate \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd.<\/p>","protected":false},"author":1,"featured_media":80941,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[279],"tags":[7269,3751,7558,9664,9450],"class_list":["post-80591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","tag-accessibility","tag-conversion-optimization","tag-ecommerce-ux","tag-inclusive-design","tag-ux-research"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/80591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/comments?post=80591"}],"version-history":[{"count":0,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/80591\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media\/80941"}],"wp:attachment":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media?parent=80591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/categories?post=80591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/tags?post=80591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}