{"id":80918,"date":"2026-06-17T07:56:09","date_gmt":"2026-06-17T04:56:09","guid":{"rendered":"https:\/\/twodots.gr\/?p=80918"},"modified":"2026-06-17T07:58:19","modified_gmt":"2026-06-17T04:58:19","slug":"how-chatbots-can-help-small-businesses","status":"publish","type":"post","link":"https:\/\/twodots.gr\/en\/pos-ta-chatbots-mporoyn-na-enischysoyn-tis-mikres-epicheiriseis\/","title":{"rendered":"How Chatbots Can Help Small Businesses"},"content":{"rendered":"<div class=\"td-article-toc\"><div class=\"td-toc-title\">Contents<\/div><ul><li><a href=\"#chatbots-giati-eginan-krisimo-ergaleio-gia-mikres-epicheiriseis-kai-e-commerce\">Chatbots: Why They've Become an Essential Tool for Small Businesses and E-Commerce<\/a><\/li><li><a href=\"#ti-kratame-apo-tin-analysi-toy-g2-gia-ta-chatbots-se-mikres-epicheiriseis\">Key Takeaways from G2's Analysis of Chatbots for Small Businesses<\/a><\/li><li><a href=\"#ta-epicheirimatika-ofeli-tachytita-empeiria-pelati-kai-perissotera-leads\">The business benefits: speed, customer experience, and more leads<\/a><\/li><li><a href=\"#poy-apodidoyn-perissotero-ta-chatbots-mesa-se-ena-eshop\">Where do chatbots perform best within an online store?<\/a><\/li><li><a href=\"#step-by-step-odigos-ylopoiisis-chatbot-gia-mikri-epicheirisi\">A Step-by-Step Guide to Implementing a Chatbot in a Small Business<\/a><\/li><li><a href=\"#kpis-riska-kai-i-sosti-epomeni-kinisi\">KPIs, Risks, and the Right Next Move<\/a><\/li><li><a href=\"#aftomatismoi-epicheiriseon-ai-apo-tin-two-dots\">Business Automation &amp; AI by TWO DOTS<\/a><\/li><li><a href=\"#sychnes-erotiseis\">Frequently Asked Questions<\/a><\/li><\/ul><\/div>\n\n\n<div class=\"td-article-lede\"><p>Chatbots can be a practical growth tool for small businesses when they address real customer needs: quick responses, helpful guidance before a purchase, fewer repetitive requests, and a clearer picture of what visitors to an online store are looking for.<\/p><\/div>\n\n<h2 id=\"chatbots-giati-eginan-krisimo-ergaleio-gia-mikres-epicheiriseis-kai-e-commerce\">Chatbots: Why They've Become an Essential Tool for Small Businesses and E-Commerce<\/h2>\n<p>Chatbots are no longer just a \u201cnice-to-have\u201d tool for large companies with massive customer service departments. For a small business, an online store, or a brand trying to manage orders, inquiries, returns, product availability, and support requests with a limited team, chatbots can serve as the first, reliable, and always-available assistant in the customer\u2019s digital experience. Their core value lies not simply in the fact that they \u201crespond automatically,\u201d but in the fact that they reduce wait times, organize requests, collect useful data, and give the sales or support team more time to focus on cases that truly require human judgment. <span class=\"td-inline-links\">See also: <a href=\"https:\/\/twodots.gr\/aftomatismoi-epicheiriseon-ai\/\">Business Automation &amp; AI<\/a>.<\/span><\/p>\n<p>G2\u201cs analysis of chatbots for small businesses focuses precisely on this transition: from traditional live chat, where every conversation requires a human agent to be available, to a more flexible model where the bot handles repetitive questions and a human steps in at critical points. For e-commerce owners, this practically means that an e-shop chatbot can answer questions such as \u201dWhere is my order?\u201c, \u201dWhat is the return policy?\u201c, \u201dIs this product available in another size?\u201c, or \u201dWhich product best suits my needs?\u201d, without overloading inboxes, phone lines, or social media.<\/p>\n<p>From an SEO and conversion standpoint, the discussion surrounding chatbots is particularly important. A visitor who lands on a product page and can\u2019t find an answer quickly often leaves the site. However, if they\u2019re presented with a discreet and well-designed AI chatbot to guide them, the likelihood that they\u2019ll stay, compare options, and ultimately make a purchase increases. Of course, it\u2019s not enough to simply install a widget and assume the problem is solved. Success comes when there is a clear chatbot strategy, well-crafted dialogue scripts, integration with CRM systems, and continuous improvement based on data.<\/p>\n<h2 id=\"ti-kratame-apo-tin-analysi-toy-g2-gia-ta-chatbots-se-mikres-epicheiriseis\">Key Takeaways from G2's Analysis of Chatbots for Small Businesses<\/h2>\n<p>The key takeaway from the G2 content is that chatbots for small businesses should be treated as a business tool rather than a mere technological add-on. A properly structured chatbot for small businesses can support sales, customer service automation, lead qualification, appointment booking, answering FAQs, and routing requests to the appropriate person. The big difference for small teams is that the bot never \u201cgets tired,\u201d never misses messages, and can operate 24\/7, even when the physical store or office is closed.<\/p>\n<p>The value of this tool is particularly evident in businesses that receive a large number of similar questions. A fashion e-commerce brand, for example, may receive dozens of inquiries every day about sizes, exchanges, and delivery times. A B2B service brand might receive requests for pricing, available appointments, or technical specifications. In all these cases, customer service automation does not replace human interaction; it protects it. People don\u2019t have to repeat the same answers over and over again, but can focus on more complex conversations that directly impact sales or customer retention.<\/p>\n<p>Another important point is that chatbots work best when they\u2019re integrated with the channels where customers are already active. They aren\u2019t limited to just the website. A Messenger chatbot can reach users coming from Facebook campaigns, a WhatsApp chatbot can facilitate more immediate post-purchase communication, while an e-commerce chatbot within the online store itself can directly impact the conversion rate. This multichannel approach, also known as the conversational AI experience, helps a small business appear more organized, faster, and more reliable in the eyes of the customer.<\/p>\n<h2 id=\"ta-epicheirimatika-ofeli-tachytita-empeiria-pelati-kai-perissotera-leads\">The business benefits: speed, customer experience, and more leads<\/h2>\n<p>The first and most immediate benefit is speed. According to Drift\u2019s State of Chatbots Report, consumers cite 24\/7 service, immediate responses, and the ability to get answers to simple questions without delay as key advantages of chatbots. For an e-commerce owner, these aren\u2019t abstract customer experience concepts. They are factors that directly influence the shopping cart, checkout abandonment, perceived reliability, and the likelihood of repeat purchases.<\/p>\n<p>As shown in the graph below, users are not only interested in the existence of a bot, but also in specific practical benefits: availability, speed, straightforward responses, and ease of communication.<\/p>\n\n<div class=\"td-chart td-chart--horizontal\"><p class=\"td-chart-title\">Key Benefits of Chatbots According to Consumers<\/p><p class=\"td-chart-subtitle\">Source: Drift, State of Chatbots Report<\/p><div class=\"td-chart-body\"><div class=\"td-chart-row\"><div class=\"td-chart-label\">24-hour service<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:64.0%\"><\/div><\/div><div class=\"td-chart-value\">64%<\/div><\/div><div class=\"td-chart-row\"><div class=\"td-chart-label\">Instant Answers<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:55.0%\"><\/div><\/div><div class=\"td-chart-value\">55%<\/div><\/div><div class=\"td-chart-row\"><div class=\"td-chart-label\">Answers to Simple Questions<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:55.0%\"><\/div><\/div><div class=\"td-chart-value\">55%<\/div><\/div><div class=\"td-chart-row\"><div class=\"td-chart-label\">Easy communication<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:51.0%\"><\/div><\/div><div class=\"td-chart-value\">51%<\/div><\/div><div class=\"td-chart-row\"><div class=\"td-chart-label\">Prompt Resolution of Complaints<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:43.0%\"><\/div><\/div><div class=\"td-chart-value\">43%<\/div><\/div><\/div><\/div>\n\n<p>The second benefit is better lead management. A lead generation chatbot can ask visitors what they\u2019re looking for, what their budget is, what problem they want to solve, and what contact information they\u2019d like to provide. This is particularly useful for service-based businesses, B2B brands, educational organizations, real estate agencies, clinics, agencies, and premium e-shops where the sale isn\u2019t always completed with an immediate checkout. Instead of the visitor filling out a generic form, they go through a more natural flow of questions that resembles a brief consultative conversation.<\/p>\n<p>The third benefit is a reduction in operating costs. Small businesses rarely have the luxury of employing a large support team. However, when self-service customer support handles a large portion of recurring requests, the team can serve more customers without a corresponding increase in staff. This doesn\u2019t mean the bot should \u201creplace\u201d human agents. On the contrary, a well-designed bot should provide an easy option for a human handoff when the customer is frustrated, when the request involves payment, or when the question falls outside the anticipated scenarios.<\/p>\n<p>The fourth benefit is data collection. Every conversation reveals what isn\u2019t clear on the site: products that need better descriptions, confusing policies, common objections, pre-purchase questions, and reasons for cart abandonment. For a marketing team, this data is extremely useful. It can lead to better product pages, new FAQ articles, more precise ad copy, improved email automations, and more targeted chatbot marketing.<\/p>\n<h2 id=\"poy-apodidoyn-perissotero-ta-chatbots-mesa-se-ena-eshop\">Where do chatbots perform best within an online store?<\/h2>\n<p>An e-commerce chatbot is most effective when placed in areas where the user has a specific intention but may also have some doubts. The homepage may need a bot that guides visitors to product categories. The product page requires answers regarding features, availability, sizes, materials, warranty, or compatibility. The shopping cart and checkout pages need support for shipping costs, payment methods, delivery times, and return policies. The \u201cContact Us\u201d page can use a bot to categorize requests and route them to the appropriate department.<\/p>\n<p>Data from Tidio shows that users are already quite familiar with chatbots. According to its survey, 88% of users had at least one conversation with a chatbot in the past year, while 62% of consumers said they would prefer to speak with a chatbot rather than wait 15 minutes for a human representative. This is crucial for small businesses: customers don\u2019t always need a human from the very first second\u2014they need a quick, relevant, and helpful response.<\/p>\n<p>The chart below shows how consumer behavior supports investing in chatbots, especially when a business has difficulty responding promptly across all channels.<\/p>\n\n<div class=\"td-chart td-chart--horizontal\"><p class=\"td-chart-title\">User Attitudes Toward Chatbots<\/p><p class=\"td-chart-subtitle\">Source: Tidio, Chatbot Statistics<\/p><div class=\"td-chart-body\"><div class=\"td-chart-row\"><div class=\"td-chart-label\">They had a conversation with a chatbot<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:88.0%\"><\/div><\/div><div class=\"td-chart-value\">88%<\/div><\/div><div class=\"td-chart-row\"><div class=\"td-chart-label\">They prefer a bot to waiting 15 minutes<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:62.0%\"><\/div><\/div><div class=\"td-chart-value\">62%<\/div><\/div><div class=\"td-chart-row\"><div class=\"td-chart-label\">Satisfied with their most recent experience<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:69.0%\"><\/div><\/div><div class=\"td-chart-value\">69%<\/div><\/div><\/div><\/div>\n\n<p>In practice, the bot should be mapped onto the customer journey. During the awareness stage, it can suggest categories or content. During the consideration stage, it can help customers compare products. During the conversion stage, it can address concerns regarding shipping, payments, and returns. After the purchase, it can provide updates on tracking, changes, warranties, and instructions for use. This approach makes the chatbot much more than just a simple pop-up: it transforms it into a digital salesperson and customer service assistant.<\/p>\n<p>Special attention should be paid to live chat and when it should be enabled. A hybrid model is often best: the bot responds to standard inquiries, and when it detects a strong intent to purchase or a problem it can\u2019t solve, it hands the conversation off to a human. For example, if a customer asks, \u201cWhich mattress is best for lower back pain?\u201d, the bot can ask 2\u20133 pre-diagnostic questions and then suggest connecting with an advisor. This way, human intervention occurs at the right moment, with better context and a higher likelihood of making a sale.<\/p>\n<h2 id=\"step-by-step-odigos-ylopoiisis-chatbot-gia-mikri-epicheirisi\">A Step-by-Step Guide to Implementing a Chatbot in a Small Business<\/h2>\n\n<div class=\"td-step-list\"><p class=\"td-step-list-title\">Practical Steps for Implementing a Chatbot<\/p><ol><li><strong>1. Define the business objective<\/strong><p>Before choosing a platform, you need to know exactly what you want to achieve. Do you want fewer support tickets? More leads? A better conversion rate? Faster responses to orders? Better post-purchase service? A chatbot for small businesses shouldn\u2019t be implemented with the mindset of \u201clet\u2019s use AI because it\u2019s trendy,\u201d but rather with a specific goal in mind, such as reducing repetitive questions by 30%, increasing lead generation, or improving first-response time.<\/p><\/li><li><strong>2. List the most frequently asked questions<\/strong><p>Collect emails, Instagram messages, comments on ads, phone inquiries, and support tickets. Group them into categories: orders, products, returns, payments, shipping, technical support, billing, and appointments. This knowledge base is the foundation upon which the bot\u2019s workflows will be built. If you don\u2019t know what customers are asking, the bot will provide generic answers that aren\u2019t actually helpful.<\/p><\/li><li><strong>3. Select the type of chatbot<\/strong><p>There are rule-based bots, which operate using predefined buttons and scenarios, and AI chatbot solutions that understand more natural language. For many small e-commerce stores, a hybrid approach is ideal: secure, controlled workflows are used for basic issues, while artificial intelligence helps with more complex queries or phrasing. If the business involves many technical details, special attention must be paid to the accuracy of responses and to keeping the knowledge base up to date.<\/p><\/li><li><strong>4. Design conversational flows using natural language<\/strong><p>The bot shouldn\u2019t sound like a legal document or a cold database. It should respond briefly, clearly, and in a tone that fits the brand. If TWO DOTS is designing a bot for a premium brand, the tone will be different from that of a youth-oriented fashion e-shop. It\u2019s also important to provide clear options, such as \u201cI want information about my order,\u201d \u201cI need help with a product,\u201d and \u201cI want to speak to a person.\u201d.<\/p><\/li><li><strong>5. Connect the bot to tools and data<\/strong><p>The real value comes when there is CRM integration, a connection to an e-commerce platform, a ticketing system, email marketing, or an ERP system. If the bot can recognize a customer, locate their order, or create a ticket with all the relevant details, then manual work is significantly reduced. In contrast, a standalone bot that only answers general questions is useful but limited.<\/p><\/li><li><strong>6. Set up handoff rules for people<\/strong><p>No bot should operate without an escape route. If a customer writes \u201cI don\u2019t understand,\u201d \u201cI want to speak to a representative,\u201d \u201cI\u2019m having trouble with payment,\u201d or expresses strong dissatisfaction, the bot must transfer the conversation to a human agent or immediately create a support ticket. This safeguards the customer experience and prevents the common problem where automation becomes an obstacle rather than a help.<\/p><\/li><li><strong>7. Measure, correct, improve<\/strong><p>After installation, track the bot resolution rate, average response time, number of conversations, conversion rate from chat to purchase, leads generated, tickets reduced, customer satisfaction, and frequently asked questions that went unanswered. Chatbots require ongoing training. Every week, real conversations reveal gaps, poor phrasing, and new customer needs.<\/p><\/li><\/ol><\/div>\n\n<h2 id=\"kpis-riska-kai-i-sosti-epomeni-kinisi\">KPIs, Risks, and the Right Next Move<\/h2>\n<p>To properly evaluate an investment in chatbots, a business must look beyond the number of conversations. The key KPIs are the containment rate\u2014that is, how many requests were resolved without human intervention\u2014the handoff rate, the first response time, post-conversation satisfaction, the bot abandonment rate, the leads generated, and the revenue impacted by conversations. In an e-commerce environment, it\u2019s also worth measuring the conversion rate of users who interacted with the bot compared to those who didn\u2019t use it.<\/p>\n<p>However, there are also risks. The first is incorrect or overly general responses. The second is a poor user experience when the user cannot reach a human. The third is insufficient compliance with privacy regulations, especially when personal data is collected. The fourth is the implementation of numerous automated features without a strategy, resulting in the bot causing confusion rather than providing assistance. That\u2019s why tool selection must be accompanied by content, UX thinking, technical integration, and a clear improvement plan.<\/p>\n<p>The practical recommendation for an e-commerce owner is to start small but do it right. Choose 3\u20135 key use cases, such as order tracking, returns, product inquiries, lead generation, and connecting with a representative. Create simple workflows, test them with real customers, and monitor the data for 30 days. If the bot proves useful, gradually expand to more complex features, such as personalized product recommendations, WhatsApp chatbot updates, Messenger chatbot campaigns, and advanced chatbot marketing.<\/p>\n<p>Chatbots aren\u2019t a magic solution. However, they are one of the most practical tools for small businesses that want to offer a better experience without causing operating costs to spiral out of control. When designed with respect for the customer, a clear objective, and proper integration with the business\u2019s systems, they can become a real competitive advantage. For a modern e-commerce site, the question is no longer whether it\u2019s worth considering chatbots, but at which points in the customer journey they will deliver the earliest and most measurable results.<\/p>\n\n<div class=\"td-source-list\"><p class=\"td-source-list-title\">Sources<\/p><ul><li><a href=\"https:\/\/learn.g2.com\/chatbots-for-small-businesses\" target=\"_blank\" rel=\"noopener noreferrer\">G2: Chatbots for Small Businesses<\/a><\/li><li><a href=\"https:\/\/www.drift.com\/blog\/state-of-chatbots\/\" target=\"_blank\" rel=\"noopener noreferrer\">Drift: State of Chatbots Report<\/a><\/li><li><a href=\"https:\/\/www.tidio.com\/blog\/chatbot-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tidio: Chatbot Statistics<\/a><\/li><li><a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/state-of-the-connected-customer\/\" target=\"_blank\" rel=\"noopener noreferrer\">Salesforce: State of the Connected Customer<\/a><\/li><li><a href=\"https:\/\/www.gartner.com\/en\/customer-service-support\/trends\/customer-service-technology-trends\" target=\"_blank\" rel=\"noopener noreferrer\">Gartner: Customer Service Technology Trends<\/a><\/li><\/ul><\/div>\n\n\n<section class=\"td-service-cta\"><div class=\"td-service-cta-content\"><p class=\"td-service-cta-eyebrow\">Do you want automation that truly helps the customer?<\/p><h2 id=\"aftomatismoi-epicheiriseon-ai-apo-tin-two-dots\">Business Automation &amp; AI by TWO DOTS<\/h2><p>We design automation workflows that connect websites, e-shops, CRM systems, customer service, and marketing, so that every interaction with the customer is faster, more organized, and more measurable.<\/p><div class=\"td-service-cta-actions\"><a class=\"td-service-cta-button\" href=\"https:\/\/twodots.gr\/aftomatismoi-epicheiriseon-ai\/\">Check out the Business Automation &amp; AI service<\/a><\/div><\/div><\/section>\n\n\n<h2 id=\"sychnes-erotiseis\" class=\"td-faq-heading\">Frequently Asked Questions<\/h2>\n  <div class=\"td-faq\">\n<details id=\"faq-1\" class=\"td-faq-item\"><summary class=\"td-faq-title\">What are the benefits of chatbots for small businesses and e-commerce?<\/summary><div class=\"td-faq-content\"><p>Chatbots offer speed, 24\/7 service, and immediate answers to frequently asked questions. They improve the customer experience, increase leads, and reduce operating costs, while allowing the team to focus on more complex cases.<\/p><\/div><\/details>\n<details id=\"faq-2\" class=\"td-faq-item\"><summary class=\"td-faq-title\">How do chatbots improve the conversion rate of an e-commerce site?<\/summary><div class=\"td-faq-content\"><p>Chatbots reduce wait times and guide customers, increasing the likelihood of a purchase. They provide immediate answers to questions about products, return policies, and availability, thereby building customer trust.<\/p><\/div><\/details>\n<details id=\"faq-3\" class=\"td-faq-item\"><summary class=\"td-faq-title\">Why is a chatbot strategy important for a small business?<\/summary><div class=\"td-faq-content\"><p>A clear chatbot strategy ensures that the tool will effectively meet customer needs. It includes well-designed dialogue scenarios and integration with CRM, continuously improving performance based on data.<\/p><\/div><\/details>\n<details id=\"faq-4\" class=\"td-faq-item\"><summary class=\"td-faq-title\">What are the basic steps for developing a chatbot?<\/summary><div class=\"td-faq-content\"><p>Start by defining business goals and compiling frequently asked questions. Choose the appropriate type of chatbot and design user-friendly conversation flows. Connect the bot to tools and set rules for transferring conversations to human agents when necessary.<\/p><\/div><\/details>\n<details id=\"faq-5\" class=\"td-faq-item\"><summary class=\"td-faq-title\">How do chatbots help reduce operating costs?<\/summary><div class=\"td-faq-content\"><p>Chatbots automate customer service by answering common questions, reducing the need for a large staff. This allows the team to handle more customers without incurring additional costs.<\/p><\/div><\/details>\n<details id=\"faq-6\" class=\"td-faq-item\"><summary class=\"td-faq-title\">What are the main risks associated with using chatbots?<\/summary><div class=\"td-faq-content\"><p>Risks include incorrect or generic responses, a poor user experience when there is no easy access to human assistance, and problems complying with data protection regulations. The right strategy and design can minimize these problems.<\/p><\/div><\/details>\n<details id=\"faq-7\" class=\"td-faq-item\"><summary class=\"td-faq-title\">How are chatbots integrated into various communication channels?<\/summary><div class=\"td-faq-content\"><p>Chatbots can operate across multiple channels, such as websites, Messenger, and WhatsApp, providing a consistent customer service experience. This multichannel approach enhances customer interaction and increases business efficiency.<\/p><\/div><\/details>\n  <\/div>","protected":false},"excerpt":{"rendered":"<p>A practical guide on how chatbots help small businesses and online stores respond faster, organize inquiries, and build trust before a purchase.<\/p>","protected":false},"author":1,"featured_media":81557,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[199],"tags":[16986,3924,9602,7232,6494],"class_list":["post-80918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-techniti-noimosyni","tag-ai-customer-service","tag-chatbots","tag-conversational-ai","tag-e-commerce-automation","tag-lead-generation"],"_links":{"self":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/80918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/comments?post=80918"}],"version-history":[{"count":0,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/80918\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media\/81557"}],"wp:attachment":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media?parent=80918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/categories?post=80918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/tags?post=80918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}