{"id":82276,"date":"2026-06-25T23:04:53","date_gmt":"2026-06-25T20:04:53","guid":{"rendered":"https:\/\/twodots.gr\/?p=82276"},"modified":"2026-06-26T07:32:53","modified_gmt":"2026-06-26T04:32:53","slug":"ti-einai-ena-kalo-ctr-kai-pos-na-to-veltioseis","status":"publish","type":"post","link":"https:\/\/twodots.gr\/en\/ti-einai-ena-kalo-ctr-kai-pos-na-to-veltioseis\/","title":{"rendered":"\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03ba\u03b1\u03bb\u03cc CTR \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03bd\u03b1 \u03c4\u03bf \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03b5\u03b9\u03c2"},"content":{"rendered":"\n<div class=\"td-article-toc\"><div class=\"td-toc-title\">\u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03b1<\/div><ul><li><a href=\"#ti-einai-to-ctr-kai-giati-den-yparchei-ena-kalo-pososto\">\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf CTR \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03b4\u03b5\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03ba\u03b1\u03bb\u03cc \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc<\/a><\/li><li><a href=\"#benchmarks-gia-organiko-seo-kai-paid-search\">Benchmarks \u03b3\u03b9\u03b1 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03cc SEO \u03ba\u03b1\u03b9 paid search<\/a><\/li><li><a href=\"#pos-na-metrisete-to-ctr-sosta-sto-ecommerce\">\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf CTR \u03c3\u03c9\u03c3\u03c4\u03ac \u03c3\u03c4\u03bf e-commerce<\/a><\/li><li><a href=\"#odigos-veltiosis-ctr-gia-proionta-katigories-kai-ads\">\u039f\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7\u03c2 CTR \u03b3\u03b9\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 ads<\/a><\/li><li><a href=\"#pote-i-afxisi-ctr-den-fernei-kerdos\">\u03a0\u03cc\u03c4\u03b5 \u03b7 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 CTR \u03b4\u03b5\u03bd \u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03ba\u03ad\u03c1\u03b4\u03bf\u03c2<\/a><\/li><li><a href=\"#apo-to-benchmark-sti-stratigiki-afxisis-clicks\">\u0391\u03c0\u03cc \u03c4\u03bf benchmark \u03c3\u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b1\u03cd\u03be\u03b7\u03c3\u03b7\u03c2 clicks<\/a><\/li><li><a href=\"#sychnes-erotiseis\">\u03a3\u03c5\u03c7\u03bd\u03ad\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2<\/a><\/li><\/ul><\/div>\n\n\n\n<div class=\"td-article-lede\"><p>\u03a4\u03bf CTR \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c0\u03cc\u03c3\u03bf \u03c3\u03c5\u03c7\u03bd\u03ac \u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03ba\u03bb\u03b9\u03ba \u03cc\u03c4\u03b1\u03bd \u03b2\u03bb\u03ad\u03c0\u03bf\u03c5\u03bd \u03ad\u03bd\u03b1 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03cc \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1, \u03bc\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7, \u03ad\u03bd\u03b1 email \u03ae \u03ad\u03bd\u03b1 link. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 e-shop \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03c3\u03b5 dashboard: \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b4\u03b5\u03b9\u03be\u03b7 \u03cc\u03c4\u03b9 \u03c4\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1, \u03c4\u03bf snippet \u03ae \u03c4\u03bf \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc \u03ba\u03b5\u03c1\u03b4\u03af\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae \u03c4\u03bf\u03c5 \u03c3\u03c9\u03c3\u03c4\u03bf\u03cd \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd \u03c0\u03c1\u03b9\u03bd \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03c6\u03c4\u03ac\u03c3\u03b5\u03b9 \u03c3\u03c4\u03bf site.<\/p><\/div>\n\n\n<h2 id=\"ti-einai-to-ctr-kai-giati-den-yparchei-ena-kalo-pososto\">\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf CTR \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03b4\u03b5\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03ba\u03b1\u03bb\u03cc \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc<\/h2>\n<p>\u03a4\u03bf CTR, \u03ae click through rate, \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03c4\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03c0\u03bf\u03c5 \u03ad\u03ba\u03b1\u03bd\u03b1\u03bd \u03ba\u03bb\u03b9\u03ba \u03b1\u03c6\u03bf\u03cd \u03b5\u03af\u03b4\u03b1\u03bd \u03ad\u03bd\u03b1 \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1. \u039f \u03c4\u03cd\u03c0\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03cc\u03c2: clicks \u03b4\u03b9\u03b1\u03b9\u03c1\u03bf\u03cd\u03bc\u03b5\u03bd\u03b1 \u03bc\u03b5 impressions, \u03b5\u03c0\u03af 100. \u0391\u03bd \u03bc\u03b9\u03b1 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1\u03c2 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03c3\u03c4\u03b7\u03ba\u03b5 10.000 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03c3\u03c4\u03bf Google \u03ba\u03b1\u03b9 \u03c0\u03ae\u03c1\u03b5 420 clicks, \u03c4\u03cc\u03c4\u03b5 \u03c4\u03bf CTR \u03b5\u03af\u03bd\u03b1\u03b9 4,2%. \u039f \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc\u03c2 \u03cc\u03bc\u03c9\u03c2 \u03b4\u03b5\u03bd \u03b1\u03c1\u03ba\u03b5\u03af \u03b1\u03c0\u03cc \u03bc\u03cc\u03bd\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03b5\u03b9 \u03b1\u03bd \u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03bb\u03ae \u03ae \u03b1\u03b4\u03cd\u03bd\u03b1\u03bc\u03b7.<\/p>\n<p>\u0388\u03bd\u03b1 organic CTR 4% \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd \u03ba\u03b1\u03bb\u03cc \u03b3\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c0\u03bf\u03c5 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03ad\u03b2\u03b4\u03bf\u03bc\u03b7 \u03b8\u03ad\u03c3\u03b7 \u03bc\u03b9\u03b1\u03c2 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 SERP, \u03b1\u03bb\u03bb\u03ac \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 branded \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c0\u03c1\u03ce\u03c4\u03bf \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1. \u0391\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b1, \u03ad\u03bd\u03b1 Google Ads CTR 2% \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03b4\u03cd\u03bd\u03b1\u03bc\u03bf \u03c3\u03b5 search \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03c5\u03c8\u03b7\u03bb\u03ae\u03c2 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7\u03c2, \u03b1\u03bb\u03bb\u03ac \u03b1\u03c0\u03bf\u03b4\u03b5\u03ba\u03c4\u03cc \u03c3\u03b5 display \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03cc\u03c0\u03bf\u03c5 \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03b4\u03b5\u03bd \u03c8\u03ac\u03c7\u03bd\u03b5\u03b9 \u03b5\u03bd\u03b5\u03c1\u03b3\u03ac \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03b5\u03b9.<\/p>\n<p>\u03a4\u03bf \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc \u03c3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf average CTR \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c9\u03c2 \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ac\u03c2, \u03cc\u03c7\u03b9 \u03c9\u03c2 \u03ba\u03b1\u03b8\u03bf\u03bb\u03b9\u03ba\u03cc\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2. \u03a3\u03c4\u03bf SEO \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03b8\u03ad\u03c3\u03b7 \u03ba\u03b1\u03c4\u03ac\u03c4\u03b1\u03be\u03b7\u03c2, \u03c4\u03b1 ads \u03c0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ac \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1, \u03c4\u03b1 featured snippets, \u03c4\u03b1 product grids, \u03c4\u03b1 local packs, \u03c4\u03b9\u03c2 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b5\u03c2, \u03c4\u03b1 reviews \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 brand. \u03a3\u03c4\u03bf paid search \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc keyword intent, ad copy, assets, \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac, match type \u03ba\u03b1\u03b9 \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03af\u03c7\u03b9\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf landing page. \u03a3\u03c4\u03bf email CTR, \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03c1\u03cc\u03bb\u03bf \u03c0\u03b1\u03af\u03b6\u03bf\u03c5\u03bd \u03b7 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bb\u03af\u03c3\u03c4\u03b1\u03c2, \u03c4\u03bf subject line, \u03c4\u03bf segmentation \u03ba\u03b1\u03b9 \u03b7 \u03b1\u03be\u03af\u03b1 \u03c4\u03bf\u03c5 offer.<\/p>\n\n\n<div class=\"td-article-note\"><strong>\u03a0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7:<\/strong> \u03a0\u03c1\u03b9\u03bd \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03af\u03c3\u03b5\u03c4\u03b5 \u03ad\u03bd\u03b1 CTR \u03ba\u03b1\u03bb\u03cc \u03ae \u03ba\u03b1\u03ba\u03cc, \u03c7\u03c9\u03c1\u03af\u03c3\u03c4\u03b5 \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b1\u03bd\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9, intent, \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ae, \u03b8\u03ad\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03cd\u03c0\u03bf \u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2. \u0388\u03c4\u03c3\u03b9 \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b5 category pages \u03bc\u03b5 category pages, branded queries \u03bc\u03b5 branded queries \u03ba\u03b1\u03b9 ads \u03af\u03b4\u03b9\u03b1\u03c2 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7\u03c2 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03c4\u03bf\u03c5\u03c2.<\/div>\n\n\n<h2 id=\"benchmarks-gia-organiko-seo-kai-paid-search\">Benchmarks \u03b3\u03b9\u03b1 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03cc SEO \u03ba\u03b1\u03b9 paid search<\/h2>\n<p>\u03a3\u03c4\u03bf \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03cc SEO, \u03b7 \u03b8\u03ad\u03c3\u03b7 \u03c3\u03c4\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03ac\u03c4\u03c9\u03bd \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc\u03c4\u03b5\u03c1\u03bf\u03c5\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf SEO CTR. \u0397 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 \u03c4\u03b7\u03c2 Backlinko \u03c3\u03b5 \u03b5\u03ba\u03b1\u03c4\u03bf\u03bc\u03bc\u03cd\u03c1\u03b9\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03cc \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03c3\u03c4\u03b7 Google \u03c3\u03c5\u03b3\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03bd\u03b5\u03b9 \u03ba\u03b1\u03c4\u03ac \u03bc\u03ad\u03c3\u03bf \u03cc\u03c1\u03bf 27,6% CTR, \u03b5\u03bd\u03ce \u03b7 \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b8\u03ad\u03c3\u03b7 \u03c0\u03ad\u03c6\u03c4\u03b5\u03b9 \u03c3\u03c4\u03bf 15,8% \u03ba\u03b1\u03b9 \u03b7 \u03c4\u03c1\u03af\u03c4\u03b7 \u03c3\u03c4\u03bf 11%. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 e-shop, \u03b1\u03c5\u03c4\u03ae \u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ac \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b8\u03b5\u03c9\u03c1\u03b7\u03c4\u03b9\u03ba\u03ae. \u039c\u03b9\u03b1 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03bc\u03b5 50.000 \u03bc\u03b7\u03bd\u03b9\u03b1\u03af\u03b5\u03c2 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03c3\u03b5\u03b9\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ba\u03b5\u03c1\u03b4\u03af\u03c3\u03b5\u03b9 \u03c7\u03b9\u03bb\u03b9\u03ac\u03b4\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c8\u03b5\u03b9\u03c2 \u03cc\u03c4\u03b1\u03bd \u03bc\u03b5\u03c4\u03b1\u03ba\u03b9\u03bd\u03b7\u03b8\u03b5\u03af \u03c3\u03b5 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b8\u03ad\u03c3\u03b7 \u03ae \u03cc\u03c4\u03b1\u03bd \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c0\u03b9\u03bf \u03c0\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c4\u03bf snippet \u03c4\u03b7\u03c2.<\/p>\n\n\n<div class=\"td-chart td-chart--bar\" role=\"img\" aria-label=\"\u039c\u03ad\u03c3\u03bf organic CTR \u03b1\u03bd\u03ac \u03b8\u03ad\u03c3\u03b7 \u03c3\u03c4\u03b7 Google\"><div class=\"td-chart-head\"><p class=\"td-chart-title\">\u039c\u03ad\u03c3\u03bf organic CTR \u03b1\u03bd\u03ac \u03b8\u03ad\u03c3\u03b7 \u03c3\u03c4\u03b7 Google<\/p><p class=\"td-chart-subtitle\">\u03a0\u03b7\u03b3\u03ae: Backlinko Google CTR Study<\/p><\/div><div class=\"td-chart-body\"><div class=\"td-chart-row\"><span class=\"td-chart-label\">\u0398\u03ad\u03c3\u03b7 1<\/span><span class=\"td-chart-track\" aria-hidden=\"true\">\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591<\/span><span class=\"td-chart-value\">27,6%<\/span><\/div><div class=\"td-chart-row\"><span class=\"td-chart-label\">\u0398\u03ad\u03c3\u03b7 2<\/span><span class=\"td-chart-track\" aria-hidden=\"true\">\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591<\/span><span class=\"td-chart-value\">15,8%<\/span><\/div><div class=\"td-chart-row\"><span class=\"td-chart-label\">\u0398\u03ad\u03c3\u03b7 3<\/span><span class=\"td-chart-track\" aria-hidden=\"true\">\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591<\/span><span class=\"td-chart-value\">11%<\/span><\/div><div class=\"td-chart-row\"><span class=\"td-chart-label\">\u0398\u03ad\u03c3\u03b7 4<\/span><span class=\"td-chart-track\" aria-hidden=\"true\">\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591<\/span><span class=\"td-chart-value\">8,4%<\/span><\/div><div class=\"td-chart-row\"><span class=\"td-chart-label\">\u0398\u03ad\u03c3\u03b7 5<\/span><span class=\"td-chart-track\" aria-hidden=\"true\">\u2588\u2588\u2588\u2588\u2588\u2588\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591<\/span><span class=\"td-chart-value\">6,3%<\/span><\/div><div class=\"td-chart-row\"><span class=\"td-chart-label\">\u0398\u03ad\u03c3\u03b7 6<\/span><span class=\"td-chart-track\" aria-hidden=\"true\">\u2588\u2588\u2588\u2588\u2588\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591<\/span><span class=\"td-chart-value\">4,9%<\/span><\/div><div class=\"td-chart-row\"><span class=\"td-chart-label\">\u0398\u03ad\u03c3\u03b7 7<\/span><span class=\"td-chart-track\" aria-hidden=\"true\">\u2588\u2588\u2588\u2588\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591<\/span><span class=\"td-chart-value\">3,9%<\/span><\/div><div class=\"td-chart-row\"><span class=\"td-chart-label\">\u0398\u03ad\u03c3\u03b7 8<\/span><span class=\"td-chart-track\" aria-hidden=\"true\">\u2588\u2588\u2588\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591<\/span><span class=\"td-chart-value\">3,3%<\/span><\/div><div class=\"td-chart-row\"><span class=\"td-chart-label\">\u0398\u03ad\u03c3\u03b7 9<\/span><span class=\"td-chart-track\" aria-hidden=\"true\">\u2588\u2588\u2588\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591<\/span><span class=\"td-chart-value\">2,7%<\/span><\/div><div class=\"td-chart-row\"><span class=\"td-chart-label\">\u0398\u03ad\u03c3\u03b7 10<\/span><span class=\"td-chart-track\" aria-hidden=\"true\">\u2588\u2588\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591<\/span><span class=\"td-chart-value\">2,4%<\/span><\/div><\/div><\/div>\n\n\n<p>\u0397 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b5\u03c1\u03bc\u03b7\u03bd\u03b5\u03af\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae: \u03b7 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 CTR \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03bd\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c4\u03b7 \u03b1\u03c0\u03cc \u03c4\u03b1 rankings. \u0391\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03c7\u03c9\u03c1\u03af\u03c2 \u03ac\u03bd\u03bf\u03b4\u03bf \u03b8\u03ad\u03c3\u03b7\u03c2 \u03cc\u03bc\u03c9\u03c2, \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03bf \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7\u03c2 \u03bc\u03b5 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf meta title, \u03c0\u03b9\u03bf \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 meta description, \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc\u03c4\u03b5\u03c1\u03bf URL, rich results \u03ba\u03b1\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03af\u03c7\u03b9\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf search intent. \u039c\u03b9\u03b1 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 informational query \u03cc\u03c0\u03c9\u03c2 \u00ab\u03c0\u03ce\u03c2 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03bb\u03ad\u03be\u03c9 running \u03c0\u03b1\u03c0\u03bf\u03cd\u03c4\u03c3\u03b9\u03b1\u00bb \u03b4\u03b5\u03bd \u03b8\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c4\u03bf \u03af\u03b4\u03b9\u03bf CTR \u03bc\u03b5 \u03bc\u03b9\u03b1 transactional \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03cc\u03c0\u03c9\u03c2 \u00ab\u03b1\u03b3\u03bf\u03c1\u03ac running \u03c0\u03b1\u03c0\u03bf\u03cd\u03c4\u03c3\u03b9\u03b1 Nike\u00bb.<\/p>\n<p>\u0397 \u03af\u03b4\u03b9\u03b1 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03b9 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c4\u03bf\u03c5 snippet \u03bc\u03b5 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf CTR. URLs \u03c0\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03ad\u03c7\u03bf\u03c5\u03bd keyword \u03b5\u03af\u03c7\u03b1\u03bd 45% \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf CTR \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 URLs \u03c7\u03c9\u03c1\u03af\u03c2 keyword, titles \u03c3\u03b5 \u03bc\u03bf\u03c1\u03c6\u03ae \u03b5\u03c1\u03ce\u03c4\u03b7\u03c3\u03b7\u03c2 \u03b5\u03af\u03c7\u03b1\u03bd 14,1% \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf CTR, title tags \u03bc\u03b5 \u03bc\u03ae\u03ba\u03bf\u03c2 15 \u03ad\u03c9\u03c2 40 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03ae\u03c1\u03b5\u03c2 \u03b5\u03af\u03c7\u03b1\u03bd 8,6% \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf CTR \u03ba\u03b1\u03b9 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03bc\u03b5 meta description \u03b5\u03af\u03c7\u03b1\u03bd 5,8% \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 clicks \u03b1\u03c0\u03cc \u03b5\u03ba\u03b5\u03af\u03bd\u03b5\u03c2 \u03c7\u03c9\u03c1\u03af\u03c2 description. \u0394\u03b5\u03bd \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03ba\u03ac\u03b8\u03b5 title \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03b5\u03c1\u03ce\u03c4\u03b7\u03c3\u03b7. \u03a3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03c3\u03b1\u03c6\u03ae\u03bd\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03b7 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7 \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03bf\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03b1\u03be\u03af\u03b1.<\/p>\n\n\n<div class=\"td-chart td-chart--bar\" role=\"img\" aria-label=\"\u03a0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 snippet \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b4\u03ad\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf CTR\"><div class=\"td-chart-head\"><p class=\"td-chart-title\">\u03a0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 snippet \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b4\u03ad\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf CTR<\/p><p class=\"td-chart-subtitle\">\u03a3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ae \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 CTR \u03c3\u03c4\u03b7 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 \u03c4\u03b7\u03c2 Backlinko<\/p><\/div><div class=\"td-chart-body\"><div class=\"td-chart-row\"><span class=\"td-chart-label\">Keyword \u03c3\u03c4\u03bf URL<\/span><span class=\"td-chart-track\" aria-hidden=\"true\">\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591<\/span><span class=\"td-chart-value\">45%<\/span><\/div><div class=\"td-chart-row\"><span class=\"td-chart-label\">Title \u03c3\u03b5 \u03bc\u03bf\u03c1\u03c6\u03ae \u03b5\u03c1\u03ce\u03c4\u03b7\u03c3\u03b7\u03c2<\/span><span class=\"td-chart-track\" aria-hidden=\"true\">\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591<\/span><span class=\"td-chart-value\">14,1%<\/span><\/div><div class=\"td-chart-row\"><span class=\"td-chart-label\">Title tag 15 \u03ad\u03c9\u03c2 40 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03ae\u03c1\u03c9\u03bd<\/span><span class=\"td-chart-track\" aria-hidden=\"true\">\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2588\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591<\/span><span class=\"td-chart-value\">8,6%<\/span><\/div><div class=\"td-chart-row\"><span class=\"td-chart-label\">\u038e\u03c0\u03b1\u03c1\u03be\u03b7 meta description<\/span><span class=\"td-chart-track\" aria-hidden=\"true\">\u2588\u2588\u2588\u2588\u2588\u2588\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591\u2591<\/span><span class=\"td-chart-value\">5,8%<\/span><\/div><\/div><\/div>\n\n\n<p>\u03a3\u03c4\u03b9\u03c2 \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2, \u03c4\u03bf \u03ba\u03b1\u03bb\u03cc Google Ads CTR \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03b2\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b1\u03b6\u03af \u03bc\u03b5 conversion rate, \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03bd\u03ac \u03b1\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03be\u03af\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1\u03c2. \u0388\u03bd\u03b1 ad \u03bc\u03b5 \u03c5\u03c8\u03b7\u03bb\u03cc CTR \u03b1\u03bb\u03bb\u03ac \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc conversion rate \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03c6\u03b8\u03b7\u03bd\u03ae \u03c0\u03b5\u03c1\u03b9\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1, \u03cc\u03c7\u03b9 \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03ad\u03c2. \u0391\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03b1, \u03ad\u03bd\u03b1 ad \u03bc\u03b5 \u03c0\u03b9\u03bf \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc CTR \u03b1\u03bb\u03bb\u03ac \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03cc\u03c1\u03bf. \u0393\u03b9\u03b1 e-commerce, \u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b5\u03c1\u03ce\u03c4\u03b7\u03c3\u03b7 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c0\u03ce\u03c2 \u03b8\u03b1 \u03c0\u03ac\u03c1\u03b5\u03c4\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 clicks, \u03b1\u03bb\u03bb\u03ac \u03c0\u03ce\u03c2 \u03b8\u03b1 \u03c0\u03ac\u03c1\u03b5\u03c4\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1 clicks.<\/p>\n\n\n<p class=\"td-comparison-title\">\u03a0\u03cc\u03c4\u03b5 \u03c4\u03bf CTR \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03cc\u03c4\u03b5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae<\/p><div class=\"td-comparison-cards td-comparison-cards--horizontal\"><div class=\"td-comparison-grid td-comparison-grid--two\"><div class=\"td-platform-card\"><h3>\u03a5\u03c8\u03b7\u03bb\u03cc CTR \u03c7\u03c9\u03c1\u03af\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2<\/h3><p>\u03a4\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03ba\u03b5\u03c1\u03b4\u03af\u03b6\u03b5\u03b9 \u03c4\u03bf click, \u03b1\u03bb\u03bb\u03ac \u03c4\u03bf landing page, \u03b7 \u03c4\u03b9\u03bc\u03ae, \u03b7 \u03b4\u03b9\u03b1\u03b8\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ae \u03b7 \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7 \u03c4\u03bf\u03c5 ad \u03b4\u03b5\u03bd \u03bf\u03b4\u03b7\u03b3\u03bf\u03cd\u03bd \u03c3\u03b5 \u03b1\u03b3\u03bf\u03c1\u03ac. \u0397 \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b7 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03c3\u03b5 conversion rate, add to cart \u03ba\u03b1\u03b9 revenue.<\/p><div class=\"td-badge-row\"><span class=\"td-badge\">Clicks<\/span><span class=\"td-badge\">Conversion gap<\/span><\/div><\/div><div class=\"td-platform-card td-platform-card--navy\"><h3>\u03a7\u03b1\u03bc\u03b7\u03bb\u03cc CTR \u03bc\u03b5 \u03ba\u03b1\u03bb\u03ae \u03b8\u03ad\u03c3\u03b7<\/h3><p>\u0397 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9, \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03c0\u03b5\u03af\u03b8\u03b5\u03b9 \u03c4\u03bf\u03bd \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03bd\u03b1 \u03c4\u03b7\u03bd \u03b1\u03bd\u03bf\u03af\u03be\u03b5\u03b9. \u0395\u03bb\u03ad\u03b3\u03be\u03c4\u03b5 title, description, structured data, brand trust \u03ba\u03b1\u03b9 \u03b1\u03bd \u03c4\u03bf snippet \u03b1\u03c0\u03b1\u03bd\u03c4\u03ac \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2.<\/p><div class=\"td-badge-row\"><span class=\"td-badge\">Snippet<\/span><span class=\"td-badge\">Intent<\/span><\/div><\/div><\/div><\/div>\n\n\n<h2 id=\"pos-na-metrisete-to-ctr-sosta-sto-ecommerce\">\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf CTR \u03c3\u03c9\u03c3\u03c4\u03ac \u03c3\u03c4\u03bf e-commerce<\/h2>\n<p>\u0397 \u03c3\u03c9\u03c3\u03c4\u03ae \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03be\u03b5\u03ba\u03b9\u03bd\u03ac \u03b1\u03c0\u03cc \u03c4\u03bf \u03bd\u03b1 \u03bc\u03b7\u03bd \u03b1\u03bd\u03b1\u03ba\u03b1\u03c4\u03b5\u03cd\u03b5\u03c4\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03c3\u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03c3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1. \u03a4\u03bf CTR \u03c3\u03c4\u03bf Google Search Console \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03af\u03b4\u03b9\u03bf \u03bc\u03b5 \u03c4\u03bf CTR \u03c3\u03c4\u03bf Google Ads, \u03bf\u03cd\u03c4\u03b5 \u03bc\u03b5 \u03c4\u03bf email CTR \u03b1\u03c0\u03cc newsletter, \u03bf\u03cd\u03c4\u03b5 \u03bc\u03b5 \u03c4\u03bf CTR \u03b5\u03bd\u03cc\u03c2 Instagram ad. \u03a3\u03c4\u03bf Google Search Console \u03b1\u03bd\u03b1\u03bb\u03cd\u03b5\u03c4\u03b5 organic CTR \u03c3\u03b5 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf query, page, country, device \u03ba\u03b1\u03b9 search appearance. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 e-shop, \u03b7 \u03c0\u03b9\u03bf \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03bf \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc\u03c2 query \u03ba\u03b1\u03b9 landing page: \u03c0\u03bf\u03b9\u03b5\u03c2 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03c5\u03bd \u03c0\u03bf\u03b9\u03b1 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03ba\u03bb\u03b9\u03ba \u03c0\u03b1\u03af\u03c1\u03bd\u03b5\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc\u03c2.<\/p>\n<p>\u0388\u03bd\u03b1\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03c4\u03b5 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd: branded queries, non-branded category queries, product queries, informational blog queries \u03ba\u03b1\u03b9 comparison queries. \u03a4\u03b1 branded queries \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03bd\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf CTR, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03ae\u03b4\u03b7 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ac \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7. \u03a4\u03b1 non-branded category queries \u03ad\u03c7\u03bf\u03c5\u03bd \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc \u03ba\u03b1\u03b9 \u03c3\u03c5\u03c7\u03bd\u03ac \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf SERP CTR, \u03b1\u03bb\u03bb\u03ac \u03c6\u03ad\u03c1\u03bd\u03bf\u03c5\u03bd \u03bd\u03ad\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc. \u03a4\u03b1 product queries \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b9\u03bc\u03ae, availability, reviews \u03ba\u03b1\u03b9 brand demand. \u03a4\u03b1 informational queries \u03ad\u03c7\u03bf\u03c5\u03bd \u03c3\u03c5\u03c7\u03bd\u03ac \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7, \u03b1\u03bb\u03bb\u03ac \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03be\u03bf\u03c5\u03bd remarketing, email capture \u03ba\u03b1\u03b9 assisted conversions.<\/p>\n<p>\u03a3\u03c4\u03bf Google Search Console, \u03ad\u03bd\u03b1 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03c6\u03af\u03bb\u03c4\u03c1\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03bd\u03c4\u03bf\u03c0\u03af\u03c3\u03b5\u03c4\u03b5 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03bc\u03b5 \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 impressions, \u03bc\u03ad\u03c3\u03b7 \u03b8\u03ad\u03c3\u03b7 \u03b1\u03c0\u03cc 3 \u03ad\u03c9\u03c2 10 \u03ba\u03b1\u03b9 CTR \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03bc\u03ad\u03c3\u03bf \u03cc\u03c1\u03bf \u03c4\u03b7\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b1\u03c2 \u03c4\u03bf\u03c5\u03c2. \u0391\u03c5\u03c4\u03ad\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c5\u03c7\u03bd\u03ac \u03bf\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 CTR optimization, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03ae\u03b4\u03b7 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03bf\u03c1\u03b1\u03c4\u03ad\u03c2 \u03b8\u03ad\u03c3\u03b5\u03b9\u03c2 \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03ba\u03b5\u03c1\u03b4\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03bf click \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03c3\u03b1\u03bd. \u0393\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03c4\u03ad\u03c4\u03bf\u03b9\u03b1 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1, \u03b5\u03bb\u03ad\u03b3\u03be\u03c4\u03b5 \u03b1\u03bd \u03c4\u03bf meta title \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc keyword, \u03b1\u03bd \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b5\u03af \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03cc \u03c0\u03bb\u03b5\u03bf\u03bd\u03ad\u03ba\u03c4\u03b7\u03bc\u03b1, \u03b1\u03bd \u03b7 meta description \u03b4\u03af\u03bd\u03b5\u03b9 \u03bb\u03cc\u03b3\u03bf \u03b3\u03b9\u03b1 click, \u03b1\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd structured data \u03b3\u03b9\u03b1 product, review, price \u03ae availability \u03ba\u03b1\u03b9 \u03b1\u03bd \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03b1\u03bd\u03c4\u03b1\u03c0\u03bf\u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf query.<\/p>\n\n<h2 id=\"odigos-veltiosis-ctr-gia-proionta-katigories-kai-ads\">\u039f\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7\u03c2 CTR \u03b3\u03b9\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 ads<\/h2>\n<p>\u0397 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03c4\u03bf\u03c5 CTR \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5\u03b8\u03bf\u03b4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1, \u03cc\u03c7\u03b9 \u03bc\u03b1\u03b6\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03c7\u03c9\u03c1\u03af\u03c2 \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03b1\u03c6\u03ae. \u0397 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ac \u03b1\u03c0\u03cc \u03c4\u03b1 URLs \u03bc\u03b5 \u03c4\u03b7 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c0\u03b9\u03b8\u03b1\u03bd\u03ae \u03b1\u03be\u03af\u03b1, \u03bd\u03b1 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1, \u03bd\u03b1 \u03ba\u03c1\u03b1\u03c4\u03ac \u03b7\u03bc\u03b5\u03c1\u03bf\u03bb\u03cc\u03b3\u03b9\u03bf \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03b9 \u03c0\u03b5\u03c1\u03b9\u03cc\u03b4\u03bf\u03c5\u03c2 \u03bc\u03b5 \u03b1\u03c1\u03ba\u03b5\u03c4\u03cc \u03cc\u03b3\u03ba\u03bf \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd.<\/p>\n\n\n<div class=\"td-step-list\"><p class=\"td-step-list-title\">\u03a0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 CTR \u03c7\u03c9\u03c1\u03af\u03c2 clickbait<\/p><ol><li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 1<\/span><strong>\u039f\u03c1\u03af\u03c3\u03c4\u03b5 benchmark \u03b1\u03bd\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03cd\u03c0\u03bf \u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2.<\/strong><p>\u039c\u03b7\u03bd \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03b5\u03af\u03c4\u03b5 \u03ad\u03bd\u03b1 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03cc 2,8% \u03c9\u03c2 \u03ba\u03b1\u03bb\u03cc \u03ae \u03ba\u03b1\u03ba\u03cc. \u03a3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b5 non-branded \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03bc\u03b5 \u03c0\u03b1\u03c1\u03cc\u03bc\u03bf\u03b9\u03b1 \u03b8\u03ad\u03c3\u03b7, product queries \u03bc\u03b5 product queries \u03ba\u03b1\u03b9 search ads \u03bc\u03b5 \u03af\u03b4\u03b9\u03bf intent.<\/p><\/li><li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 2<\/span><strong>\u0392\u03c1\u03b5\u03af\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03bc\u03b5 \u03c4\u03b7 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c7\u03b1\u03bc\u03ad\u03bd\u03b7 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b1.<\/strong><p>\u0395\u03be\u03ac\u03b3\u03b5\u03c4\u03b5 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c4\u03c1\u03b9\u03bc\u03ae\u03bd\u03bf\u03c5 \u03b1\u03c0\u03cc \u03c4\u03bf Google Search Console, \u03c4\u03b1\u03be\u03b9\u03bd\u03bf\u03bc\u03ae\u03c3\u03c4\u03b5 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 impressions \u03ba\u03b1\u03b9 \u03c6\u03b9\u03bb\u03c4\u03c1\u03ac\u03c1\u03b5\u03c4\u03b5 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03bc\u03b5 \u03bc\u03ad\u03c3\u03b7 \u03b8\u03ad\u03c3\u03b7 3 \u03ad\u03c9\u03c2 10. \u0395\u03ba\u03b5\u03af \u03bf\u03b9 \u03bc\u03b9\u03ba\u03c1\u03ad\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b4\u03ce\u03c3\u03bf\u03c5\u03bd \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac clicks.<\/p><\/li><li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 3<\/span><strong>\u039e\u03b1\u03bd\u03b1\u03b3\u03c1\u03ac\u03c8\u03c4\u03b5 titles \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03cc \u03cc\u03c6\u03b5\u03bb\u03bf\u03c2.<\/strong><p>\u0388\u03bd\u03b1 title \u03cc\u03c0\u03c9\u03c2 \u00ab\u0391\u03bd\u03b4\u03c1\u03b9\u03ba\u03ac \u03bc\u03c0\u03bf\u03c5\u03c6\u03ac\u03bd | Brand Name\u00bb \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc, \u03b1\u03bb\u03bb\u03ac \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03c0\u03b9\u03bf \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03cc\u03c4\u03b1\u03bd \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7, \u03b5\u03c0\u03bf\u03c7\u03ae \u03ae \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03bf \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae\u03c2, \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03b9\u03ba\u03cc.<\/p><\/li><li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 4<\/span><strong>\u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b7 meta description \u03c9\u03c2 \u03bc\u03b9\u03ba\u03c1\u03cc sales pitch.<\/strong><p>\u0393\u03b9\u03b1 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2, \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b5 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae, \u03c4\u03b9\u03bc\u03ad\u03c2, brands, \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae, \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ad\u03c2 \u03ae \u03b4\u03b9\u03b1\u03b8\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1. \u0393\u03b9\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b5 \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc \u03cc\u03c6\u03b5\u03bb\u03bf\u03c2, \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc, \u03b5\u03b3\u03b3\u03cd\u03b7\u03c3\u03b7 \u03ae \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03b5\u03b9\u03be\u03b7.<\/p><\/li><li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 5<\/span><strong>\u0392\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03c4\u03b5 rich results \u03bc\u03b5 structured data.<\/strong><p>Product schema, review schema, breadcrumbs \u03ba\u03b1\u03b9 availability \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03ad\u03bd\u03b1 \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03c0\u03b9\u03bf \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03c3\u03c4\u03b7 SERP. \u0394\u03b5\u03bd \u03b5\u03b3\u03b3\u03c5\u03ce\u03bd\u03c4\u03b1\u03b9 \u03b5\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03b7, \u03b1\u03bb\u03bb\u03ac \u03b1\u03c5\u03be\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03c3\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd.<\/p><\/li><li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 6<\/span><strong>\u039a\u03c1\u03b1\u03c4\u03ae\u03c3\u03c4\u03b5 \u03b7\u03bc\u03b5\u03c1\u03bf\u03bb\u03cc\u03b3\u03b9\u03bf \u03b1\u03bb\u03bb\u03b1\u03b3\u03ce\u03bd \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03c4\u03b5 \u03bc\u03b5\u03c4\u03ac \u03b1\u03c0\u03cc 2 \u03ad\u03c9\u03c2 4 \u03b5\u03b2\u03b4\u03bf\u03bc\u03ac\u03b4\u03b5\u03c2.<\/strong><p>\u039a\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c8\u03c4\u03b5 URL, \u03c0\u03b1\u03bb\u03b9\u03cc \u03ba\u03b1\u03b9 \u03bd\u03ad\u03bf title, \u03c0\u03b1\u03bb\u03b9\u03ac \u03ba\u03b1\u03b9 \u03bd\u03ad\u03b1 description, \u03b7\u03bc\u03b5\u03c1\u03bf\u03bc\u03b7\u03bd\u03af\u03b1 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03c5\u03c0\u03cc\u03b8\u03b5\u03c3\u03b7. \u03a3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b5 \u03c4\u03bf CTR \u03bc\u03b1\u03b6\u03af \u03bc\u03b5 \u03b8\u03ad\u03c3\u03b7, \u03b5\u03c0\u03bf\u03c7\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 demand.<\/p><\/li><li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 7<\/span><strong>\u03a3\u03c5\u03bd\u03b4\u03ad\u03c3\u03c4\u03b5 \u03c4\u03bf CTR \u03bc\u03b5 conversion rate \u03ba\u03b1\u03b9 \u03ad\u03c3\u03bf\u03b4\u03b1.<\/strong><p>\u03a4\u03bf \u03b6\u03b7\u03c4\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 clicks \u03b3\u03b5\u03bd\u03b9\u03ba\u03ac, \u03b1\u03bb\u03bb\u03ac \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c3\u03c9\u03c3\u03c4\u03ac clicks. \u03a0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03c4\u03b5 sessions, add to cart, conversion rate, revenue \u03ba\u03b1\u03b9 assisted conversions.<\/p><\/li><\/ol><\/div>\n\n\n<h2 id=\"pote-i-afxisi-ctr-den-fernei-kerdos\">\u03a0\u03cc\u03c4\u03b5 \u03b7 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 CTR \u03b4\u03b5\u03bd \u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03ba\u03ad\u03c1\u03b4\u03bf\u03c2<\/h2>\n<p>\u03a5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03c0\u03b5\u03c1\u03b9\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2 \u03cc\u03c0\u03bf\u03c5 \u03b7 \u03b5\u03bc\u03bc\u03bf\u03bd\u03ae \u03bc\u03b5 \u03c4\u03bf CTR \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c3\u03b5 \u03bb\u03ac\u03b8\u03bf\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2. \u03a4\u03bf \u03c0\u03b9\u03bf \u03c3\u03c5\u03bd\u03b7\u03b8\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf \u03bb\u03ac\u03b8\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf clickbait. \u0391\u03bd \u03ad\u03bd\u03b1 title \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c4\u03b1\u03b9 \u00ab\u03ad\u03ba\u03c0\u03c4\u03c9\u03c3\u03b7 \u03ad\u03c9\u03c2 70%\u00bb \u03b1\u03bb\u03bb\u03ac \u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03b5\u03bb\u03ac\u03c7\u03b9\u03c3\u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03bc\u03b5 \u03c4\u03ad\u03c4\u03bf\u03b9\u03b1 \u03ad\u03ba\u03c0\u03c4\u03c9\u03c3\u03b7, \u03bf\u03b9 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03b8\u03b1 \u03c6\u03cd\u03b3\u03bf\u03c5\u03bd \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1, \u03c4\u03bf conversion rate \u03b8\u03b1 \u03c0\u03ad\u03c3\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03b7 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03c3\u03c4\u03bf brand \u03b8\u03b1 \u03bc\u03b5\u03b9\u03c9\u03b8\u03b5\u03af. \u03a4\u03bf \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03bf \u03bb\u03ac\u03b8\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ce\u03bd intents. \u0388\u03bd\u03b1 blog post \u03c4\u03cd\u03c0\u03bf\u03c5 \u00ab\u03c4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf Gore-Tex\u00bb \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03bc\u03b9\u03b1 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u00abGore-Tex \u03c0\u03b1\u03c0\u03bf\u03cd\u03c4\u03c3\u03b9\u03b1 \u03b1\u03bd\u03b4\u03c1\u03b9\u03ba\u03ac\u00bb.<\/p>\n<p>\u0393\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b5\u03c2 e-commerce, \u03c4\u03bf CTR \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c9\u03c2 \u03b4\u03b9\u03b1\u03b3\u03bd\u03c9\u03c3\u03c4\u03b9\u03ba\u03cc \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf. \u03a7\u03b1\u03bc\u03b7\u03bb\u03cc CTR \u03bc\u03b5 \u03c5\u03c8\u03b7\u03bb\u03ae \u03b8\u03ad\u03c3\u03b7 \u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 snippet, \u03c7\u03b1\u03bc\u03b7\u03bb\u03ae \u03c3\u03c5\u03bd\u03ac\u03c6\u03b5\u03b9\u03b1 \u03ae \u03b1\u03b4\u03cd\u03bd\u03b1\u03bc\u03bf brand pull. \u03a5\u03c8\u03b7\u03bb\u03cc CTR \u03bc\u03b5 \u03c7\u03b1\u03bc\u03b7\u03bb\u03ad\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 landing page, \u03c4\u03b9\u03bc\u03ae\u03c2, \u03b4\u03b9\u03b1\u03b8\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2, \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03ae \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1\u03c2. \u03a7\u03b1\u03bc\u03b7\u03bb\u03cc CTR \u03ba\u03b1\u03b9 \u03c7\u03b1\u03bc\u03b7\u03bb\u03ae \u03b8\u03ad\u03c3\u03b7 \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03c0\u03c1\u03ce\u03c4\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 SEO \u03b5\u03bd\u03af\u03c3\u03c7\u03c5\u03c3\u03b7: \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf, internal linking, \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7, backlinks \u03ba\u03b1\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03ba\u03ac\u03bb\u03c5\u03c8\u03b7 intent.<\/p>\n\n\n<section class=\"td-decision-band\"><p class=\"td-decision-kicker\">\u0391\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1\u03c2 marketing<\/p><h3>\u039c\u03b7\u03bd \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03c4\u03b5 CTR \u03b1\u03c0\u03bf\u03bc\u03bf\u03bd\u03c9\u03bc\u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2.<\/h3><p>\u039a\u03ac\u03b8\u03b5 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c3\u03b5 title, description \u03ae ad copy \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b1\u03b6\u03af \u03bc\u03b5 conversion rate, revenue \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c8\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2. \u0394\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac, \u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ba\u03b5\u03c1\u03b4\u03af\u03c3\u03b5\u03b9 clicks \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03ad\u03c7\u03bf\u03c5\u03bd \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1.<\/p><\/section>\n\n\n<h2 id=\"apo-to-benchmark-sti-stratigiki-afxisis-clicks\">\u0391\u03c0\u03cc \u03c4\u03bf benchmark \u03c3\u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b1\u03cd\u03be\u03b7\u03c3\u03b7\u03c2 clicks<\/h2>\n<p>\u03a4\u03bf CTR \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b9\u03bf \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf\u03c5\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ac\u03b2\u03b5\u03c4\u03b5 \u03b1\u03bd \u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac \u03b1\u03bd\u03c4\u03b1\u03c0\u03bf\u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03ac \u03c3\u03b1\u03c2 \u03c0\u03c1\u03b9\u03bd \u03ba\u03b1\u03bd \u03bc\u03c0\u03b5\u03b9 \u03c3\u03c4\u03bf site \u03c3\u03b1\u03c2. \u038c\u03bc\u03c9\u03c2 \u03c4\u03bf \u03ba\u03b1\u03bb\u03cc CTR \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03cc\u03c2 \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc\u03c2. \u039a\u03c1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03b8\u03ad\u03c3\u03b7, intent, \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9, \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ae, \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc \u03ba\u03b1\u03b9 \u03c4\u03b5\u03bb\u03b9\u03ba\u03cc \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1. \u03a4\u03b1 \u03b5\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ac benchmarks \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03c3\u03c4\u03bf\u03bd \u03c0\u03c1\u03bf\u03c3\u03b1\u03bd\u03b1\u03c4\u03bf\u03bb\u03b9\u03c3\u03bc\u03cc, \u03b1\u03bb\u03bb\u03ac \u03ba\u03ac\u03b8\u03b5 e-shop \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c7\u03c4\u03af\u03b6\u03b5\u03b9 \u03c4\u03b1 \u03b4\u03b9\u03ba\u03ac \u03c4\u03bf\u03c5 benchmarks \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc Google Search Console, Google Ads, email marketing \u03ba\u03b1\u03b9 analytics.<\/p>\n<p>\u0391\u03bd \u03b8\u03ad\u03bb\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03c4\u03b5 \u03ac\u03bc\u03b5\u03c3\u03b1, \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03c4\u03b5 10 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03bc\u03b5 \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 impressions \u03ba\u03b1\u03b9 \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03cc \u03c4\u03bf \u03b1\u03bd\u03b1\u03bc\u03b5\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf CTR. \u0392\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03c4\u03b5 titles \u03ba\u03b1\u03b9 descriptions \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03bf search intent, \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03c3\u03c4\u03b5 structured data \u03cc\u03c0\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03c4\u03b5 \u03c4\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03bc\u03b5\u03c4\u03ac \u03b1\u03c0\u03cc \u03bc\u03b5\u03c1\u03b9\u03ba\u03ad\u03c2 \u03b5\u03b2\u03b4\u03bf\u03bc\u03ac\u03b4\u03b5\u03c2. \u039c\u03b9\u03ba\u03c1\u03ad\u03c2 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf CTR \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03cc \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03c3\u03b5 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03bc\u03b5 \u03c5\u03c8\u03b7\u03bb\u03cc \u03cc\u03b3\u03ba\u03bf \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03c3\u03b5\u03c9\u03bd. \u0397 \u03bf\u03c5\u03c3\u03af\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03ba\u03c5\u03bd\u03b7\u03b3\u03ac\u03c4\u03b5 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 clicks, \u03b1\u03bb\u03bb\u03ac \u03bd\u03b1 \u03ba\u03b5\u03c1\u03b4\u03af\u03b6\u03b5\u03c4\u03b5 \u03c4\u03bf \u03c3\u03c9\u03c3\u03c4\u03cc click, \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03c3\u03c9\u03c3\u03c4\u03cc \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7, \u03c4\u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae.<\/p>\n\n\n<section class=\"td-service-cta\"><div class=\"td-service-cta-content\"><p class=\"td-service-cta-eyebrow\">\u0398\u03ad\u03bb\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03b5\u03c4\u03b5 SEO CTR \u03ba\u03b1\u03b9 paid clicks;<\/p><strong class=\"td-service-cta-title\">\u0397 TWO DOTS \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03b9 SEO, Google Ads \u03ba\u03b1\u03b9 analytics \u03bc\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 online \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2<\/strong><p>\u0395\u03bb\u03ad\u03b3\u03c7\u03bf\u03c5\u03bc\u03b5 snippets, search intent, \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2, structured data \u03ba\u03b1\u03b9 landing pages \u03ce\u03c3\u03c4\u03b5 \u03bf\u03b9 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c8\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03cc \u03c3\u03c4\u03cc\u03c7\u03bf \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7.<\/p><div class=\"td-service-cta-actions\"><a class=\"td-service-cta-button\" href=\"https:\/\/twodots.gr\/digital-marketing-seo\/\">\u0394\u03b5\u03af\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1 Digital Marketing &amp; SEO<\/a><\/div><\/div><\/section>\n\n\n\n<div class=\"td-source-list\"><p class=\"td-source-list-title\">\u03a0\u03b7\u03b3\u03ad\u03c2<\/p><ul><li><a href=\"https:\/\/ahrefs.com\/blog\/what-is-a-good-ctr\/\" target=\"_blank\" rel=\"noopener\">Ahrefs: What Is a Good CTR?<\/a><\/li><li><a href=\"https:\/\/backlinko.com\/google-ctr-stats\" target=\"_blank\" rel=\"noopener\">Backlinko: Google CTR Stats<\/a><\/li><li><a href=\"https:\/\/support.google.com\/webmasters\/answer\/7576553\" target=\"_blank\" rel=\"noopener\">Google Search Console Help: Performance report<\/a><\/li><li><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/product\" target=\"_blank\" rel=\"noopener\">Google Search Central: Product structured data<\/a><\/li><li><a href=\"https:\/\/support.google.com\/google-ads\/answer\/2615875\" target=\"_blank\" rel=\"noopener\">Google Ads Help: Clickthrough rate definition<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 id=\"sychnes-erotiseis\" class=\"td-faq-heading\">\u03a3\u03c5\u03c7\u03bd\u03ad\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2<\/h2><div class=\"td-faq\"><details id=\"faq-1\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf CTR \u03c3\u03c4\u03bf e-commerce;<\/summary><div class=\"td-faq-content\"><p>\u03a4\u03bf CTR \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03c4\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03c0\u03bf\u03c5 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03ba\u03bb\u03b9\u03ba \u03b1\u03c6\u03bf\u03cd \u03b4\u03bf\u03c5\u03bd \u03ad\u03bd\u03b1 \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1, \u03bc\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7, \u03ad\u03bd\u03b1 email \u03ae \u03ad\u03bd\u03b1 link. \u03a3\u03c4\u03bf e-commerce \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03b1\u03bd \u03c4\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03ae \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03ba\u03b5\u03c1\u03b4\u03af\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae \u03c0\u03c1\u03b9\u03bd \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03c6\u03c4\u03ac\u03c3\u03b5\u03b9 \u03c3\u03c4\u03bf site.<\/p><\/div><\/details><details id=\"faq-2\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03bf CTR \u03b8\u03b5\u03c9\u03c1\u03b5\u03af\u03c4\u03b1\u03b9 \u03ba\u03b1\u03bb\u03cc;<\/summary><div class=\"td-faq-content\"><p>\u0394\u03b5\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03ba\u03b1\u03bb\u03cc CTR \u03b3\u03b9\u03b1 \u03cc\u03bb\u03bf\u03c5\u03c2. \u03a4\u03bf \u03c3\u03c9\u03c3\u03c4\u03cc benchmark \u03b5\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9, \u03b8\u03ad\u03c3\u03b7 \u03c3\u03c4\u03b7 SERP, search intent, \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ae, \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc, brand awareness \u03ba\u03b1\u03b9 \u03c4\u03b5\u03bb\u03b9\u03ba\u03cc conversion.<\/p><\/div><\/details><details id=\"faq-3\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf organic CTR \u03c3\u03c4\u03bf SEO;<\/summary><div class=\"td-faq-content\"><p>\u0392\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c0\u03b9\u03bf \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac meta titles, \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b5\u03c2 meta descriptions, \u03c3\u03c9\u03c3\u03c4\u03ae \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03af\u03c7\u03b9\u03c3\u03b7 \u03bc\u03b5 search intent, structured data, \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 URLs \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c0\u03bf\u03c5 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ac \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03c8\u03ac\u03c7\u03bd\u03b5\u03b9 \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2.<\/p><\/div><\/details><details id=\"faq-4\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u0393\u03b9\u03b1\u03c4\u03af \u03ad\u03bd\u03b1 \u03c5\u03c8\u03b7\u03bb\u03cc CTR \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bc\u03b7\u03bd \u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2;<\/summary><div class=\"td-faq-content\"><p>\u0391\u03bd \u03c4\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c4\u03b1\u03b9 \u03ba\u03ac\u03c4\u03b9 \u03c0\u03bf\u03c5 \u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03b4\u03b5\u03bd \u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03b9, \u03c4\u03bf CTR \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03bd\u03ad\u03b2\u03b5\u03b9 \u03b1\u03bb\u03bb\u03ac \u03c4\u03bf conversion rate \u03bd\u03b1 \u03c0\u03ad\u03c3\u03b5\u03b9. \u0393\u03b9&#8217; \u03b1\u03c5\u03c4\u03cc \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03bc\u03b1\u03b6\u03af \u03bc\u03b5 sessions, add to cart, revenue \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c8\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2.<\/p><\/div><\/details><details id=\"faq-5\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03c3\u03c4\u03b7 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 CTR;<\/summary><div class=\"td-faq-content\"><p>\u03a4\u03bf Google Search Console \u03b2\u03bf\u03b7\u03b8\u03ac \u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 organic CTR \u03b1\u03bd\u03ac query \u03ba\u03b1\u03b9 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1, \u03c4\u03bf Google Ads \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 paid CTR \u03b1\u03bd\u03ac \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03ba\u03b1\u03b9 keyword, \u03b5\u03bd\u03ce \u03c4\u03b1 analytics \u03c3\u03c5\u03bd\u03b4\u03ad\u03bf\u03c5\u03bd \u03c4\u03b1 clicks \u03bc\u03b5 conversions \u03ba\u03b1\u03b9 \u03ad\u03c3\u03bf\u03b4\u03b1.<\/p><\/div><\/details><\/div>\n\n\n\n<script type=\"application\/ld+json\" class=\"twodots-faq-schema\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf CTR \u03c3\u03c4\u03bf e-commerce;\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u03a4\u03bf CTR \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03c4\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03c0\u03bf\u03c5 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd 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\u03ad\u03bd\u03b1 \u03ba\u03b1\u03bb\u03cc CTR \u03b3\u03b9\u03b1 \u03cc\u03bb\u03bf\u03c5\u03c2. \u03a4\u03bf \u03c3\u03c9\u03c3\u03c4\u03cc benchmark \u03b5\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9, \u03b8\u03ad\u03c3\u03b7 \u03c3\u03c4\u03b7 SERP, search intent, \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ae, \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc, brand awareness \u03ba\u03b1\u03b9 \u03c4\u03b5\u03bb\u03b9\u03ba\u03cc conversion.\"}},{\"@type\":\"Question\",\"name\":\"\u03a0\u03ce\u03c2 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf organic CTR \u03c3\u03c4\u03bf SEO;\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u0392\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c0\u03b9\u03bf \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac meta titles, \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b5\u03c2 meta descriptions, \u03c3\u03c9\u03c3\u03c4\u03ae \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03af\u03c7\u03b9\u03c3\u03b7 \u03bc\u03b5 search intent, structured data, \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 URLs \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c0\u03bf\u03c5 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ac \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03c8\u03ac\u03c7\u03bd\u03b5\u03b9 \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2.\"}},{\"@type\":\"Question\",\"name\":\"\u0393\u03b9\u03b1\u03c4\u03af \u03ad\u03bd\u03b1 \u03c5\u03c8\u03b7\u03bb\u03cc CTR \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bc\u03b7\u03bd \u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2;\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u0391\u03bd \u03c4\u03bf \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c4\u03b1\u03b9 \u03ba\u03ac\u03c4\u03b9 \u03c0\u03bf\u03c5 \u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03b4\u03b5\u03bd \u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03b9, \u03c4\u03bf CTR \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03bd\u03ad\u03b2\u03b5\u03b9 \u03b1\u03bb\u03bb\u03ac \u03c4\u03bf conversion rate \u03bd\u03b1 \u03c0\u03ad\u03c3\u03b5\u03b9. \u0393\u03b9' \u03b1\u03c5\u03c4\u03cc \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03bc\u03b1\u03b6\u03af \u03bc\u03b5 sessions, add to cart, revenue \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c8\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2.\"}},{\"@type\":\"Question\",\"name\":\"\u03a0\u03bf\u03b9\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03c3\u03c4\u03b7 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 CTR;\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u03a4\u03bf Google Search Console \u03b2\u03bf\u03b7\u03b8\u03ac \u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 organic CTR \u03b1\u03bd\u03ac query \u03ba\u03b1\u03b9 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1, \u03c4\u03bf Google Ads \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 paid CTR \u03b1\u03bd\u03ac \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03ba\u03b1\u03b9 keyword, \u03b5\u03bd\u03ce \u03c4\u03b1 analytics \u03c3\u03c5\u03bd\u03b4\u03ad\u03bf\u03c5\u03bd \u03c4\u03b1 clicks \u03bc\u03b5 conversions \u03ba\u03b1\u03b9 \u03ad\u03c3\u03bf\u03b4\u03b1.\"}}]}<\/script>\n\n","protected":false},"excerpt":{"rendered":"<p>\u03a4\u03bf \u03ba\u03b1\u03bb\u03cc CTR \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03af\u03b4\u03b9\u03bf\u03c2 \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc\u03c2 \u03b3\u03b9\u03b1 \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1. \u03a3\u03c4\u03bf e-commerce \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03b1\u03bd\u03ac \u03b8\u03ad\u03c3\u03b7, intent, snippet, \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b5\u03bb\u03b9\u03ba\u03cc conversion.<\/p>","protected":false},"author":1,"featured_media":82818,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[204],"tags":[],"class_list":["post-82276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/82276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/comments?post=82276"}],"version-history":[{"count":2,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/82276\/revisions"}],"predecessor-version":[{"id":82919,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/82276\/revisions\/82919"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media\/82818"}],"wp:attachment":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media?parent=82276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/categories?post=82276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/tags?post=82276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}