{"id":82277,"date":"2026-06-26T00:05:30","date_gmt":"2026-06-25T21:05:30","guid":{"rendered":"https:\/\/twodots.gr\/?p=82277"},"modified":"2026-06-26T00:05:30","modified_gmt":"2026-06-25T21:05:30","slug":"deka-chronia-meta-voithise-to-brexit-tin-epicheirisi-sas-sto-design","status":"publish","type":"post","link":"https:\/\/twodots.gr\/en\/deka-chronia-meta-voithise-to-brexit-tin-epicheirisi-sas-sto-design\/","title":{"rendered":"\u0394\u03ad\u03ba\u03b1 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03bc\u03b5\u03c4\u03ac: \u03b2\u03bf\u03ae\u03b8\u03b7\u03c3\u03b5 \u03c4\u03bf Brexit \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03b1\u03c2 \u03c3\u03c4\u03bf design;"},"content":{"rendered":"<div class=\"td-article-toc\">\n<div class=\"td-toc-title\">Contents<\/div>\n<ul>\n<li><a href=\"#brexit-design-kai-ecommerce\">Brexit, design \u03ba\u03b1\u03b9 e-commerce \u03c9\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03c3\u03b9\u03b1\u03ba\u03cc \u03bc\u03ac\u03b8\u03b7\u03bc\u03b1<\/a><\/li>\n<li><a href=\"#ti-allaxe-gia-design-kai-diasynoriako-emporio\">\u03a4\u03b9 \u03ac\u03bb\u03bb\u03b1\u03be\u03b5 \u03b3\u03b9\u03b1 design \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c3\u03c5\u03bd\u03bf\u03c1\u03b9\u03b1\u03ba\u03cc \u03b5\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf<\/a><\/li>\n<li><a href=\"#brand-strategy-os-ergaleio-anthektikotitas\">Brand strategy \u03c9\u03c2 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03b1\u03bd\u03b8\u03b5\u03ba\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2<\/a><\/li>\n<li><a href=\"#pos-na-schediasete-diethni-ecommerce-empeiria\">\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03c3\u03b5\u03c4\u03b5 \u03b4\u03b9\u03b5\u03b8\u03bd\u03ae e-commerce \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1<\/a><\/li>\n<li><a href=\"#apo-to-brexit-sto-operational-design\">\u0391\u03c0\u03cc \u03c4\u03bf Brexit \u03c3\u03c4\u03bf operational design<\/a><\/li>\n<li><a href=\"#kataskevi-eshop-gia-diethneis-agores\">\u039a\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03ae e-shop \u03b3\u03b9\u03b1 \u03b4\u03b9\u03b5\u03b8\u03bd\u03b5\u03af\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2<\/a><\/li>\n<li><a href=\"#sychnes-erotiseis\">Frequently Asked Questions (FAQs)<\/a><\/li>\n<\/ul>\n<\/div>\n<div class=\"td-article-lede\">\n<p>\u0394\u03ad\u03ba\u03b1 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03bc\u03b5\u03c4\u03ac \u03c4\u03bf \u03b4\u03b7\u03bc\u03bf\u03c8\u03ae\u03c6\u03b9\u03c3\u03bc\u03b1 \u03c4\u03bf\u03c5 Brexit, \u03c4\u03bf \u03c0\u03b9\u03bf \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03c3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03ad\u03bd\u03b1 e-commerce brand \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03cc. \u0395\u03af\u03bd\u03b1\u03b9 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc: \u03cc\u03c4\u03b1\u03bd \u03b1\u03bb\u03bb\u03ac\u03b6\u03bf\u03c5\u03bd \u03bf\u03b9 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2 \u03bc\u03b9\u03b1\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2, \u03c4\u03bf design, \u03c4\u03bf UX, \u03c4\u03bf brand strategy \u03ba\u03b1\u03b9 \u03b7 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03cc\u03c1\u03b7\u03c3\u03b7 \u03c3\u03c4\u03bf checkout \u03b3\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b1\u03bd\u03b8\u03b5\u03ba\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2.<\/p>\n<\/div>\n<p class=\"td-image-caption\">\u0397 \u03b4\u03b9\u03b5\u03b8\u03bd\u03ae\u03c2 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b1\u03c3\u03c6\u03b1\u03bb\u03ae\u03c2 \u03cc\u03c4\u03b1\u03bd \u03c4\u03bf e-shop \u03b5\u03be\u03b7\u03b3\u03b5\u03af \u03ad\u03b3\u03ba\u03b1\u03b9\u03c1\u03b1 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2, \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5\u03c2, \u03c6\u03cc\u03c1\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ce\u03bd.<\/p>\n<h2 id=\"brexit-design-kai-ecommerce\">Brexit, design \u03ba\u03b1\u03b9 e-commerce \u03c9\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03c3\u03b9\u03b1\u03ba\u03cc \u03bc\u03ac\u03b8\u03b7\u03bc\u03b1<\/h2>\n<p>\u0397 \u03c3\u03c5\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03ac\u03bd\u03bf\u03b9\u03be\u03b5 \u03c4\u03bf Design Week \u03b3\u03b9\u03b1 \u03c4\u03bf \u03b1\u03bd \u03c4\u03bf Brexit \u03b2\u03bf\u03ae\u03b8\u03b7\u03c3\u03b5 \u03c4\u03b5\u03bb\u03b9\u03ba\u03ac \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 design \u03b4\u03b5\u03bd \u03b1\u03c6\u03bf\u03c1\u03ac \u03bc\u03cc\u03bd\u03bf \u03c4\u03b1 \u03b2\u03c1\u03b5\u03c4\u03b1\u03bd\u03b9\u03ba\u03ac studios. \u0391\u03c6\u03bf\u03c1\u03ac \u03ba\u03ac\u03b8\u03b5 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03c0\u03bf\u03c5\u03bb\u03ac \u03c3\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b1\u03c0\u03cc \u03bc\u03af\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2, \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ad\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03c3\u03c4\u03bf \u03b5\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03cc, \u03b5\u03b9\u03c3\u03ac\u03b3\u03b5\u03b9 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03b5\u03be\u03ac\u03b3\u03b5\u03b9 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03ae \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ba\u03b5\u03c1\u03b4\u03af\u03c3\u03b5\u03b9 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7. \u03a4\u03bf Brexit \u03ad\u03ba\u03b1\u03bd\u03b5 \u03bf\u03c1\u03b1\u03c4\u03cc \u03ba\u03ac\u03c4\u03b9 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03c7\u03bd\u03ac \u03bc\u03ad\u03bd\u03b5\u03b9 \u03ba\u03c1\u03c5\u03bc\u03bc\u03ad\u03bd\u03bf: \u03b7 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03b4\u03b5\u03bd \u03b5\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 \u03ba\u03b1\u03bb\u03cc \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03ae \u03bc\u03b9\u03b1 \u03c9\u03c1\u03b1\u03af\u03b1 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1. \u0395\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03c0\u03cc\u03c3\u03bf \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03b5\u03be\u03b7\u03b3\u03b5\u03af \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2, \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5\u03c2, \u03c6\u03cc\u03c1\u03bf\u03c5\u03c2, \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03be\u03af\u03b1.<\/p>\n<p>\u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 e-shop, \u03b1\u03c5\u03c4\u03ae \u03b7 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae. \u038c\u03c4\u03b1\u03bd \u03bc\u03b9\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c3\u03cd\u03bd\u03b8\u03b5\u03c4\u03b7, \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9 \u03b5\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd \u03c7\u03c1\u03b5\u03ce\u03c3\u03b5\u03b9\u03c2, \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7\u03c2, \u03b1\u03c3\u03b1\u03c6\u03ae \u03c4\u03b5\u03bb\u03c9\u03bd\u03b5\u03b9\u03b1\u03ba\u03ae \u03bc\u03b5\u03c4\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03ae \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ad\u03c2. \u0391\u03bd \u03c4\u03bf website \u03b4\u03b5\u03bd \u03c4\u03b1 \u03b5\u03be\u03b7\u03b3\u03b5\u03af \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae, \u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c3\u03c0\u03ac\u03b5\u03b9. \u0391\u03bd \u03c4\u03bf brand \u03b4\u03b5\u03bd \u03ad\u03c7\u03b5\u03b9 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03bf \u03bb\u03cc\u03b3\u03bf \u03cd\u03c0\u03b1\u03c1\u03be\u03b7\u03c2 \u03c3\u03c4\u03b7 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac, \u03ba\u03ac\u03b8\u03b5 \u03bc\u03b9\u03ba\u03c1\u03ae \u03c4\u03c1\u03b9\u03b2\u03ae \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bb\u03cc\u03b3\u03bf\u03c2 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2. \u0388\u03c4\u03c3\u03b9, \u03c4\u03bf Brexit \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c9\u03c2 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf stress test \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03c0\u03c4\u03c5\u03c7\u03b8\u03b5\u03af \u03b4\u03b9\u03b5\u03b8\u03bd\u03ce\u03c2.<\/p>\n<div class=\"td-article-note\"><strong>Practical reading:<\/strong> \u03a4\u03bf Brexit \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf cross-border e-commerce \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc \u03c0\u03ad\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03bc\u03b5\u03c4\u03ac\u03c6\u03c1\u03b1\u03c3\u03b7. \u0398\u03ad\u03bb\u03b5\u03b9 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ce\u03bd, microcopy \u03c3\u03c4\u03bf checkout, \u03c4\u03bf\u03c0\u03b9\u03ba\u03cc positioning, \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03c4\u03b9\u03bc\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7 \u03c0\u03bf\u03c5 \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03b2\u03b5\u03b2\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03c1\u03b9\u03bd \u03b3\u03af\u03bd\u03b5\u03b9 \u03bb\u03cc\u03b3\u03bf\u03c2 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03bb\u03b5\u03b9\u03c8\u03b7\u03c2.<\/div>\n<p>\u03a4\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03c4\u03bf\u03c5 \u03b4\u03b7\u03bc\u03bf\u03c8\u03b7\u03c6\u03af\u03c3\u03bc\u03b1\u03c4\u03bf\u03c2 \u03ae\u03c4\u03b1\u03bd \u03bf\u03c1\u03b9\u03b1\u03ba\u03cc, \u03b1\u03bb\u03bb\u03ac \u03bf\u03b9 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b5\u03c2 \u03ae\u03c4\u03b1\u03bd \u03bc\u03b1\u03ba\u03c1\u03bf\u03c7\u03c1\u03cc\u03bd\u03b9\u03b5\u03c2. \u0397 \u03bc\u03b9\u03ba\u03c1\u03ae \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ac \u03bc\u03b5\u03c4\u03b1\u03be\u03cd Leave \u03ba\u03b1\u03b9 Remain \u03b4\u03b7\u03bc\u03b9\u03bf\u03cd\u03c1\u03b3\u03b7\u03c3\u03b5 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b7\u03c1\u03ad\u03b1\u03c3\u03b1\u03bd UK-EU trade, \u03c4\u03b5\u03bb\u03c9\u03bd\u03b5\u03b9\u03b1\u03ba\u03ad\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b5\u03c2, \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b5\u03c2, \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u03c3\u03b5 \u03c4\u03b1\u03bb\u03ad\u03bd\u03c4\u03bf, VAT ecommerce \u03ba\u03b1\u03b9 \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03bc\u03b5 \u03c4\u03bf\u03bd \u03bf\u03c0\u03bf\u03af\u03bf \u03bf\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03be\u03af\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03c3\u03b5 \u03b4\u03b9\u03b5\u03b8\u03bd\u03b5\u03af\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2.<\/p>\n<div class=\"td-chart td-chart--comparison\">\n<p class=\"td-chart-title\">\u0391\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03b4\u03b7\u03bc\u03bf\u03c8\u03b7\u03c6\u03af\u03c3\u03bc\u03b1\u03c4\u03bf\u03c2 Brexit 2016<\/p>\n<p class=\"td-chart-subtitle\">\u03a0\u03b7\u03b3\u03ae: The Electoral Commission, EU referendum results 2016<\/p>\n<div class=\"td-chart-body\">\n<div class=\"td-chart-row\">\n<div class=\"td-chart-label\">Leave<\/div>\n<div class=\"td-chart-track\">\n<div class=\"td-chart-bar\" style=\"width:51.9%\"><\/div>\n<\/div>\n<div class=\"td-chart-value\">51,9%<\/div>\n<\/div>\n<div class=\"td-chart-row\">\n<div class=\"td-chart-label\">Remain<\/div>\n<div class=\"td-chart-track\">\n<div class=\"td-chart-bar\" style=\"width:48.1%\"><\/div>\n<\/div>\n<div class=\"td-chart-value\">48,1%<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"ti-allaxe-gia-design-kai-diasynoriako-emporio\">\u03a4\u03b9 \u03ac\u03bb\u03bb\u03b1\u03be\u03b5 \u03b3\u03b9\u03b1 design \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c3\u03c5\u03bd\u03bf\u03c1\u03b9\u03b1\u03ba\u03cc \u03b5\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf<\/h2>\n<p>\u03a0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf Brexit, \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03b2\u03c1\u03b5\u03c4\u03b1\u03bd\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03c3\u03b1\u03bd \u03bc\u03ad\u03c3\u03b1 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03b1\u03bd\u03bf\u03b9\u03c7\u03c4\u03cc \u03b5\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd. \u039f\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b5\u03c2, \u03bf\u03b9 \u03bc\u03b5\u03c4\u03b1\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03c9\u03bd, \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c3\u03c5\u03bd\u03bf\u03c1\u03b9\u03b1\u03ba\u03ad\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b1 international projects \u03b5\u03af\u03c7\u03b1\u03bd \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03b7 \u03c4\u03c1\u03b9\u03b2\u03ae. \u039c\u03b5\u03c4\u03ac \u03c4\u03bf Brexit, \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac design agencies \u03c7\u03c1\u03b5\u03b9\u03ac\u03c3\u03c4\u03b7\u03ba\u03b5 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c7\u03b5\u03b9\u03c1\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b3\u03c1\u03b1\u03c6\u03b5\u03b9\u03bf\u03ba\u03c1\u03b1\u03c4\u03af\u03b1, \u03c0\u03c1\u03bf\u03c3\u03b5\u03ba\u03c4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03c3\u03c5\u03bc\u03b2\u03ac\u03c3\u03b5\u03b9\u03c2, \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03c6\u03bf\u03c1\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03ce\u03c0\u03b9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b4\u03c5\u03c3\u03ba\u03bf\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7 \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u03c3\u03b5 \u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03bc\u03bf\u03c1\u03c6\u03ad\u03c2 \u03c4\u03b1\u03bb\u03ad\u03bd\u03c4\u03bf\u03c5. \u0397 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03ba\u03b1\u03bb\u03cc design \u03b4\u03b5\u03bd \u03b5\u03be\u03b1\u03c6\u03b1\u03bd\u03af\u03c3\u03c4\u03b7\u03ba\u03b5, \u03b1\u03bb\u03bb\u03ac \u03b7 \u03b1\u03be\u03af\u03b1 \u03c4\u03bf\u03c5 \u03ad\u03c0\u03c1\u03b5\u03c0\u03b5 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03b9\u03bf \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac.<\/p>\n<p>\u03a4\u03bf \u03af\u03b4\u03b9\u03bf \u03bc\u03bf\u03c4\u03af\u03b2\u03bf \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf e-commerce. \u0388\u03bd\u03b1 \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03cc e-shop \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03bf\u03c5\u03bb\u03ae\u03c3\u03b5\u03b9 \u03c3\u03c4\u03bf \u0397\u03bd\u03c9\u03bc\u03ad\u03bd\u03bf \u0392\u03b1\u03c3\u03af\u03bb\u03b5\u03b9\u03bf \u03ae \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03c4\u03b5\u03af \u03bc\u03b5 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03b5\u03ba\u03c4\u03cc\u03c2 \u0395\u0395 \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03c4\u03b7\u03c1\u03b9\u03c7\u03b8\u03b5\u03af \u03bc\u03cc\u03bd\u03bf \u03c3\u03b5 \u03c9\u03c1\u03b1\u03af\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03bb\u03ad\u03c2 \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b5\u03c2. \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03af\u03c3\u03b5\u03b9 customs duties, \u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2 \u03c0\u03c1\u03bf\u03ad\u03bb\u03b5\u03c5\u03c3\u03b7\u03c2, \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ce\u03bd, \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 last mile delivery, \u03c4\u03bf\u03c0\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c1\u03bf\u03c3\u03b4\u03bf\u03ba\u03af\u03b5\u03c2 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03c3\u03c4\u03bf checkout. \u0391\u03bd \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03b1\u03bd\u03b1\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03bc\u03b5\u03c4\u03ac \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03cc\u03c4\u03b9 \u03b8\u03b1 \u03c0\u03bb\u03b7\u03c1\u03ce\u03c3\u03b5\u03b9 \u03b5\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd, \u03b7 \u03b6\u03b7\u03bc\u03b9\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 brand-related.<\/p>\n<p>\u039f\u03b9 \u03b5\u03ba\u03c4\u03b9\u03bc\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5 Office for Budget Responsibility \u03bc\u03b5\u03c4\u03b1\u03c6\u03c1\u03ac\u03b6\u03bf\u03c5\u03bd \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c3\u03b5 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c1\u03af\u03c3\u03ba\u03bf. \u03a4\u03bf OBR \u03ad\u03c7\u03b5\u03b9 \u03b5\u03ba\u03c4\u03b9\u03bc\u03ae\u03c3\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf Brexit \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03bc\u03b1\u03ba\u03c1\u03bf\u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03bc\u03b1 \u03c3\u03b5 \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7 \u03ad\u03bd\u03c4\u03b1\u03c3\u03b7 \u03b5\u03bc\u03c0\u03bf\u03c1\u03af\u03bf\u03c5 \u03ba\u03b1\u03c4\u03ac \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 15% \u03ba\u03b1\u03b9 \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03c4\u03ac \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 4% \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c3\u03b5\u03bd\u03ac\u03c1\u03b9\u03bf \u03c0\u03b1\u03c1\u03b1\u03bc\u03bf\u03bd\u03ae\u03c2 \u03c3\u03c4\u03b7\u03bd \u0395\u0395. \u0393\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03c0\u03bf\u03c5\u03bb\u03ac online, \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03ac \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03bf\u03c5\u03bd \u03b1\u03ba\u03c1\u03b9\u03b2\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b4\u03b9\u03b5\u03b8\u03bd\u03ae \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7, \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03b3\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c0\u03c1\u03bf\u03c3\u03b5\u03ba\u03c4\u03b9\u03ba\u03cc \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf \u03c4\u03bf\u03c5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd \u03c0\u03b5\u03c1\u03b9\u03b8\u03c9\u03c1\u03af\u03bf\u03c5 \u03ba\u03ad\u03c1\u03b4\u03bf\u03c5\u03c2.<\/p>\n<div class=\"td-chart td-chart--horizontal\">\n<p class=\"td-chart-title\">\u0395\u03ba\u03c4\u03b9\u03bc\u03ce\u03bc\u03b5\u03bd\u03b7 \u03bc\u03b1\u03ba\u03c1\u03bf\u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03b5\u03c0\u03af\u03c0\u03c4\u03c9\u03c3\u03b7 \u03c4\u03bf\u03c5 Brexit<\/p>\n<p class=\"td-chart-subtitle\">\u03a0\u03b7\u03b3\u03ae: Office for Budget Responsibility, Brexit analysis<\/p>\n<div class=\"td-chart-body\">\n<div class=\"td-chart-row\">\n<div class=\"td-chart-label\">\u039c\u03b5\u03af\u03c9\u03c3\u03b7 \u03ad\u03bd\u03c4\u03b1\u03c3\u03b7\u03c2 \u03b5\u03bc\u03c0\u03bf\u03c1\u03af\u03bf\u03c5<\/div>\n<div class=\"td-chart-track\">\n<div class=\"td-chart-bar\" style=\"width:15%\"><\/div>\n<\/div>\n<div class=\"td-chart-value\">15%<\/div>\n<\/div>\n<div class=\"td-chart-row\">\n<div class=\"td-chart-label\">\u039c\u03b5\u03af\u03c9\u03c3\u03b7 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2<\/div>\n<div class=\"td-chart-track\">\n<div class=\"td-chart-bar\" style=\"width:4%\"><\/div>\n<\/div>\n<div class=\"td-chart-value\">4%<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"brand-strategy-os-ergaleio-anthektikotitas\">Brand strategy \u03c9\u03c2 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03b1\u03bd\u03b8\u03b5\u03ba\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2<\/h2>\n<p>\u03a3\u03b5 \u03c0\u03b5\u03c1\u03b9\u03cc\u03b4\u03bf\u03c5\u03c2 \u03b1\u03b2\u03b5\u03b2\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2, \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5\u03b9\u03ce\u03bd\u03bf\u03c5\u03bd \u03c0\u03c1\u03ce\u03c4\u03b1 design, content \u03ba\u03b1\u03b9 branding. \u038c\u03bc\u03c9\u03c2 \u03cc\u03c4\u03b1\u03bd \u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03bf\u03c5\u03bd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b1\u03b2\u03b5\u03b2\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1, \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b7 \u03c3\u03b1\u03c6\u03ae\u03bd\u03b5\u03b9\u03b1. \u0398\u03ad\u03bb\u03bf\u03c5\u03bd \u03bd\u03b1 \u03be\u03ad\u03c1\u03bf\u03c5\u03bd \u03c4\u03b9 \u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03bf\u03c5\u03bd, \u03c0\u03cc\u03c4\u03b5 \u03b8\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bb\u03ac\u03b2\u03bf\u03c5\u03bd, \u03c4\u03b9 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ae, \u03c0\u03bf\u03b9\u03bf\u03c2 \u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c6\u03cc\u03c1\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03b1\u03be\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03bf\u03c5\u03bd \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 brand \u03b5\u03ba\u03c4\u03cc\u03c2 \u03c4\u03b7\u03c2 \u03c4\u03bf\u03c0\u03b9\u03ba\u03ae\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2. \u0391\u03c5\u03c4\u03cc \u03b4\u03b5\u03bd \u03bb\u03cd\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03ad\u03bd\u03b1 banner. \u039b\u03cd\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03bf brand strategy, UX writing, \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ce\u03bd, customer support flows \u03ba\u03b1\u03b9 consistent visual identity.<\/p>\n<p>\u0397 \u03b1\u03be\u03af\u03b1 \u03c4\u03bf\u03c5 design \u03c3\u03c4\u03b7\u03bd \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03af\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c6\u03b5\u03c1\u03b5\u03b9\u03b1\u03ba\u03ae. \u03a4\u03bf Design Council \u03ad\u03c7\u03b5\u03b9 \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03af\u03c3\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b7 design economy \u03c3\u03c5\u03bd\u03b5\u03b9\u03c3\u03ad\u03c6\u03b5\u03c1\u03b5 97,4 \u03b4\u03b9\u03c3. \u03bb\u03af\u03c1\u03b5\u03c2 GVA \u03c3\u03c4\u03bf \u0397\u03bd\u03c9\u03bc\u03ad\u03bd\u03bf \u0392\u03b1\u03c3\u03af\u03bb\u03b5\u03b9\u03bf \u03c4\u03bf 2019, \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 4,9% \u03c4\u03b7\u03c2 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae\u03c2 \u03b2\u03c1\u03b5\u03c4\u03b1\u03bd\u03b9\u03ba\u03ae\u03c2 GVA. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 e-commerce brand, \u03b7 \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b7 \u03b1\u03c1\u03c7\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ae: \u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1, \u03b7 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b7 \u03b4\u03bf\u03bc\u03b7\u03bc\u03ad\u03bd\u03b7 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b1 \u03ba\u03b1\u03b9 \u03b7 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7, \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c4\u03b7\u03bd \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1.<\/p>\n<div class=\"td-chart td-chart--donut\">\n<p class=\"td-chart-title\">\u039c\u03b5\u03c1\u03af\u03b4\u03b9\u03bf \u03c4\u03b7\u03c2 design economy \u03c3\u03c4\u03b7 \u03b2\u03c1\u03b5\u03c4\u03b1\u03bd\u03b9\u03ba\u03ae GVA<\/p>\n<p class=\"td-chart-subtitle\">\u03a0\u03b7\u03b3\u03ae: Design Council, The Design Economy 2021, \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 2019<\/p>\n<div class=\"td-chart-body\">\n<div class=\"td-chart-row\">\n<div class=\"td-chart-label\">Design economy<\/div>\n<div class=\"td-chart-track\">\n<div class=\"td-chart-bar\" style=\"width:4.9%\"><\/div>\n<\/div>\n<div class=\"td-chart-value\">4,9%<\/div>\n<\/div>\n<div class=\"td-chart-row\">\n<div class=\"td-chart-label\">\u03a5\u03c0\u03cc\u03bb\u03bf\u03b9\u03c0\u03b7 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03af\u03b1<\/div>\n<div class=\"td-chart-track\">\n<div class=\"td-chart-bar\" style=\"width:95.1%\"><\/div>\n<\/div>\n<div class=\"td-chart-value\">95,1%<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>\u0397 \u03b1\u03bd\u03b8\u03b5\u03ba\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b4\u03b5\u03bd \u03c7\u03c4\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03bc\u03b5 \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03c4\u03b9\u03bc\u03ad\u03c2. \u03a7\u03c4\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7. \u0388\u03bd\u03b1 \u03bc\u03b9\u03ba\u03c1\u03cc brand \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03c4\u03b1\u03b8\u03b5\u03af \u03c3\u03b5 \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac \u03b1\u03bd \u03b5\u03be\u03b7\u03b3\u03b5\u03af \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac \u03c4\u03b7\u03bd \u03b1\u03be\u03af\u03b1 \u03c4\u03bf\u03c5, \u03ad\u03c7\u03b5\u03b9 \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b5\u03c2 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2, \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1, \u03b1\u03c0\u03b1\u03bd\u03c4\u03ac \u03c3\u03c4\u03b9\u03c2 \u03b1\u03bd\u03b7\u03c3\u03c5\u03c7\u03af\u03b5\u03c2 \u03c4\u03bf\u03c5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf checkout \u03c0\u03c1\u03bf\u03b2\u03bb\u03ad\u03c8\u03b9\u03bc\u03bf. \u0391\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03b1, \u03ad\u03bd\u03b1 brand \u03bc\u03b5 \u03b1\u03b4\u03cd\u03bd\u03b1\u03bc\u03bf positioning \u03c0\u03b9\u03ad\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03ba\u03ac\u03b8\u03b5 \u03b5\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03ae \u03b1\u03c3\u03b1\u03c6\u03ad\u03c2 \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c6\u03bf\u03c1\u03bc\u03ae \u03b3\u03b9\u03b1 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf\u03c0\u03b9\u03ba\u03cc \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03ae.<\/p>\n<div class=\"td-comparison-cards\">\n<div class=\"td-comparison-card\">\n<h3>\u0391\u03b4\u03cd\u03bd\u03b1\u03bc\u03bf cross-border setup<\/h3>\n<p>\u0393\u03b5\u03bd\u03b9\u03ba\u03ad\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c6\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2, \u03b1\u03c3\u03b1\u03c6\u03b5\u03af\u03c2 \u03c7\u03c1\u03cc\u03bd\u03bf\u03b9 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae\u03c2, \u03ba\u03c1\u03c5\u03c6\u03ad\u03c2 \u03c7\u03c1\u03b5\u03ce\u03c3\u03b5\u03b9\u03c2, \u03b4\u03c5\u03c3\u03bd\u03cc\u03b7\u03c4\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ad\u03c2 \u03ba\u03b1\u03b9 content \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b1\u03c0\u03b1\u03bd\u03c4\u03ac \u03c3\u03c4\u03b9\u03c2 \u03c4\u03bf\u03c0\u03b9\u03ba\u03ad\u03c2 \u03b5\u03bd\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7.<\/p>\n<\/div>\n<div class=\"td-comparison-card\">\n<h3>\u0391\u03bd\u03b8\u03b5\u03ba\u03c4\u03b9\u03ba\u03cc e-commerce brand<\/h3>\n<p>\u03a4\u03bf\u03c0\u03b9\u03ba\u03cc positioning, \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc checkout microcopy, \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b1 duties \u03ba\u03b1\u03b9 VAT, \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b5\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ce\u03bd, \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b7 \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7 \u03ba\u03b1\u03b9 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2 \u03b1\u03bd\u03ac \u03b1\u03b3\u03bf\u03c1\u03ac.<\/p>\n<\/div>\n<\/div>\n<h2 id=\"pos-na-schediasete-diethni-ecommerce-empeiria\">\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03c3\u03b5\u03c4\u03b5 \u03b4\u03b9\u03b5\u03b8\u03bd\u03ae e-commerce \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1<\/h2>\n<p>\u0397 \u03b4\u03b9\u03b5\u03b8\u03bd\u03ae\u03c2 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03b4\u03b5\u03bd \u03be\u03b5\u03ba\u03b9\u03bd\u03ac \u03b1\u03c0\u03cc \u03c4\u03bf \u03ac\u03bd\u03bf\u03b9\u03b3\u03bc\u03b1 \u03cc\u03bb\u03c9\u03bd \u03c4\u03c9\u03bd \u03c7\u03c9\u03c1\u03ce\u03bd \u03c3\u03c4\u03bf shipping table. \u039e\u03b5\u03ba\u03b9\u03bd\u03ac \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03b1\u03b3\u03bf\u03c1\u03ce\u03bd \u03cc\u03c0\u03bf\u03c5 \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd, \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03bf, \u03b7 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b7 \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03bf\u03c5\u03bd \u03bc\u03b1\u03b6\u03af. \u03a4\u03bf Brexit \u03ad\u03b4\u03b5\u03b9\u03be\u03b5 \u03cc\u03c4\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03ce\u03c1\u03b9\u03bc\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03bb\u03bb\u03ac\u03be\u03b5\u03b9 \u03b1\u03c0\u03cc\u03c4\u03bf\u03bc\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2 \u03c4\u03b7\u03c2. \u0393\u03b9&#8217; \u03b1\u03c5\u03c4\u03cc \u03b7 \u03c0\u03c1\u03bf\u03b5\u03c4\u03bf\u03b9\u03bc\u03b1\u03c3\u03af\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 \u03b3\u03b5\u03bd\u03b9\u03ba\u03cc \u03c0\u03bb\u03ac\u03bd\u03bf \u03b5\u03be\u03c9\u03c3\u03c4\u03c1\u03ad\u03c6\u03b5\u03b9\u03b1\u03c2.<\/p>\n<div class=\"td-step-list\">\n<p class=\"td-step-list-title\">\u03a0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc \u03c0\u03bb\u03ac\u03bd\u03bf \u03b3\u03b9\u03b1 cross-border e-commerce<\/p>\n<ol>\n<li><span class=\"td-step-kicker\">Step 1<\/span><strong>\u03a7\u03b1\u03c1\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03ae\u03c3\u03c4\u03b5 \u03c4\u03bf \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03bd\u03ac \u03b1\u03b3\u03bf\u03c1\u03ac.<\/strong>\n<p>\u03a5\u03c0\u03bf\u03bb\u03bf\u03b3\u03af\u03c3\u03c4\u03b5 \u03bc\u03b5\u03c4\u03b1\u03c6\u03bf\u03c1\u03b9\u03ba\u03ac, \u03c4\u03b5\u03bb\u03c9\u03bd\u03b5\u03b9\u03b1\u03ba\u03ad\u03c2 \u03b4\u03b7\u03bb\u03ce\u03c3\u03b5\u03b9\u03c2, duties, VAT, \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ae\u03c2, \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7, \u03c7\u03c1\u03cc\u03bd\u03bf \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03bf \u03b3\u03b9\u03b1 \u03bc\u03b9\u03ba\u03c1\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b5\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b5\u03c2.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">Step 2<\/span><strong>\u039e\u03b1\u03bd\u03b1\u03b3\u03c1\u03ac\u03c8\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ce\u03bd.<\/strong>\n<p>\u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03c4\u03b5 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ce\u03bd \u03c0\u03bf\u03c5 \u03b5\u03be\u03b7\u03b3\u03bf\u03cd\u03bd \u03c4\u03b9 \u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03b5\u03b9 \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2, \u03c0\u03cc\u03c4\u03b5 \u03c0\u03b1\u03c1\u03b1\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9, \u03c0\u03bf\u03b9\u03bf\u03c2 \u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c7\u03c1\u03b5\u03ce\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ae \u03c7\u03c9\u03c1\u03af\u03c2 \u03b1\u03c3\u03b1\u03c6\u03ae \u03c3\u03b7\u03bc\u03b5\u03af\u03b1.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">Step 3<\/span><strong>\u03a0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03c3\u03c4\u03b5 \u03c4\u03bf checkout microcopy.<\/strong>\n<p>\u0395\u03bd\u03b7\u03bc\u03b5\u03c1\u03ce\u03c3\u03c4\u03b5 \u03c4\u03bf\u03bd \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03c0\u03c1\u03b9\u03bd \u03c0\u03bb\u03b7\u03c1\u03ce\u03c3\u03b5\u03b9 \u03b3\u03b9\u03b1 \u03c6\u03cc\u03c1\u03bf\u03c5\u03c2, duties \u03ae DDP \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae. \u0397 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1 \u03c3\u03c4\u03bf \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03b1\u03bd\u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9 tickets \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7\u03c2.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">Step 4<\/span><strong>\u039f\u03c1\u03af\u03c3\u03c4\u03b5 positioning \u03b1\u03bd\u03ac \u03b1\u03b3\u03bf\u03c1\u03ac.<\/strong>\n<p>\u039c\u03b7 \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c3\u03c4\u03b5 \u03c3\u03b5 \u03b1\u03c0\u03bb\u03ae \u03bc\u03b5\u03c4\u03ac\u03c6\u03c1\u03b1\u03c3\u03b7. \u0395\u03be\u03b7\u03b3\u03ae\u03c3\u03c4\u03b5 \u03b3\u03b9\u03b1\u03c4\u03af \u03c4\u03bf brand \u03ad\u03c7\u03b5\u03b9 \u03bb\u03cc\u03b3\u03bf \u03cd\u03c0\u03b1\u03c1\u03be\u03b7\u03c2 \u03c3\u03c4\u03b7 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03c7\u03ce\u03c1\u03b1, \u03b5\u03af\u03c4\u03b5 \u03bc\u03ad\u03c3\u03c9 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2, \u03b5\u03be\u03b5\u03b9\u03b4\u03af\u03ba\u03b5\u03c5\u03c3\u03b7\u03c2, service, \u03b4\u03b9\u03b1\u03b8\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03ae \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03ae\u03c2 \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae\u03c2.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">Step 5<\/span><strong>\u039c\u03b5\u03c4\u03c1\u03ae\u03c3\u03c4\u03b5 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03bc\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1.<\/strong>\n<p>\u03a0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03c4\u03b5 conversion rate, abandoned checkout, \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03ad\u03c4\u03b7\u03c3\u03b7\u03c2, \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ad\u03c2, \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03bf \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b1\u03bd\u03b1\u03b3\u03bf\u03c1\u03ac \u03b1\u03bd\u03ac \u03b1\u03b3\u03bf\u03c1\u03ac \u03c0\u03c1\u03b9\u03bd \u03ba\u03bb\u03b9\u03bc\u03b1\u03ba\u03ce\u03c3\u03b5\u03c4\u03b5 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac budgets.<\/p>\n<\/li>\n<\/ol>\n<\/div>\n<p>\u0391\u03c5\u03c4\u03cc \u03c4\u03bf \u03c0\u03bb\u03ac\u03bd\u03bf \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03b9 design \u03ba\u03b1\u03b9 operations. \u0397 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ce\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 UX. \u0397 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ce\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 brand promise. \u03a4\u03bf checkout copy \u03b5\u03af\u03bd\u03b1\u03b9 conversion design. \u03a4\u03bf localized content \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2. \u038c\u03c4\u03b1\u03bd \u03b1\u03c5\u03c4\u03ac \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c3\u03c0\u03b1\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac, \u03c4\u03bf e-shop \u03bc\u03bf\u03b9\u03ac\u03b6\u03b5\u03b9 \u03b4\u03b9\u03b5\u03b8\u03bd\u03ad\u03c2 \u03b1\u03bb\u03bb\u03ac \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c3\u03b1\u03bd \u03c4\u03bf\u03c0\u03b9\u03ba\u03cc \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03c3\u03c4\u03ad\u03bb\u03bd\u03b5\u03b9 \u03ad\u03be\u03c9. \u038c\u03c4\u03b1\u03bd \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b5\u03bd\u03b9\u03b1\u03af\u03b1, \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03c0\u03b5\u03ba\u03c4\u03b1\u03b8\u03b5\u03af \u03bc\u03b5 \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03b7 \u03c4\u03c1\u03b9\u03b2\u03ae.<\/p>\n<h2 id=\"apo-to-brexit-sto-operational-design\">\u0391\u03c0\u03cc \u03c4\u03bf Brexit \u03c3\u03c4\u03bf operational design<\/h2>\n<p>\u03a4\u03bf \u03c0\u03b9\u03bf \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03c3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03bd \u03c4\u03bf Brexit \u03b2\u03bf\u03ae\u03b8\u03b7\u03c3\u03b5 \u03ae \u03ad\u03b2\u03bb\u03b1\u03c8\u03b5 \u03bc\u03b5 \u03b1\u03c0\u03cc\u03bb\u03c5\u03c4\u03bf \u03c4\u03c1\u03cc\u03c0\u03bf \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 design. \u0397 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03cc\u03c4\u03b9 \u03b1\u03c0\u03bf\u03ba\u03ac\u03bb\u03c5\u03c8\u03b5 \u03c0\u03bf\u03b9\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b5\u03af\u03c7\u03b1\u03bd \u03ce\u03c1\u03b9\u03bc\u03b7 \u03b4\u03bf\u03bc\u03ae \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b5\u03c2 \u03b2\u03b1\u03c3\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03bd \u03c3\u03c4\u03b7\u03bd \u03b5\u03cd\u03ba\u03bf\u03bb\u03b7 \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac. \u038c\u03c3\u03b5\u03c2 \u03b5\u03af\u03c7\u03b1\u03bd \u03b5\u03be\u03b5\u03b9\u03b4\u03af\u03ba\u03b5\u03c5\u03c3\u03b7, \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b5\u03c2, \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b5\u03b8\u03bd\u03ae \u03bd\u03bf\u03bf\u03c4\u03c1\u03bf\u03c0\u03af\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03c3\u03c4\u03b7\u03ba\u03b1\u03bd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1. \u038c\u03c3\u03b5\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03c3\u03b1\u03bd \u03c7\u03c9\u03c1\u03af\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7, \u03c7\u03c9\u03c1\u03af\u03c2 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03b7 \u03bc\u03b5\u03b8\u03bf\u03b4\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c7\u03c9\u03c1\u03af\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1 \u03c0\u03b9\u03ad\u03c3\u03c4\u03b7\u03ba\u03b1\u03bd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf.<\/p>\n<p>\u0393\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 e-commerce owners, \u03b1\u03c5\u03c4\u03cc \u03bc\u03b5\u03c4\u03b1\u03c6\u03c1\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03bc\u03af\u03b1 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b1\u03c1\u03c7\u03ae: \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03c3\u03b1\u03bd \u03bd\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03b1\u03cd\u03c1\u03b9\u03bf \u03bd\u03b1 \u03b1\u03bb\u03bb\u03ac\u03be\u03b5\u03b9 \u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac \u03c3\u03b1\u03c2. \u039c\u03b7\u03bd \u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03c4\u03b5 \u03c4\u03bf growth \u03bc\u03cc\u03bd\u03bf \u03c3\u03b5 \u03c6\u03b8\u03b7\u03bd\u03ac ads, \u03c3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03c0\u03c1\u03bf\u03bc\u03b7\u03b8\u03b5\u03c5\u03c4\u03ae, \u03c3\u03b5 \u03bc\u03af\u03b1 \u03c7\u03ce\u03c1\u03b1 \u03ae \u03c3\u03b5 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b5\u03be\u03b7\u03b3\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9. \u0395\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03c4\u03b5 \u03c3\u03b5 brand assets, \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc UX, first-party \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1, \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c0\u03bf\u03c5 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ac \u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03bd\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03c4\u03bf \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03ba\u03ad\u03c1\u03b4\u03bf\u03c2 \u03b1\u03bd\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03ba\u03b1\u03b9 \u03b1\u03b3\u03bf\u03c1\u03ac.<\/p>\n<p>\u03a4\u03bf design, \u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf, \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03b9\u03b1\u03ba\u03cc\u03c3\u03bc\u03b7\u03c3\u03b7. \u0395\u03af\u03bd\u03b1\u03b9 operational design: \u03bf \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03bf\u03c0\u03bf\u03af\u03bf \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03bd\u03b5\u03b9 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1, \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03cc\u03c1\u03b7\u03c3\u03b7, \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2. \u03a4\u03bf Brexit \u03ae\u03c4\u03b1\u03bd \u03ad\u03bd\u03b1 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae\u03c2 \u03ba\u03b1\u03bd\u03cc\u03bd\u03c9\u03bd. \u0397 \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b7 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03ad\u03bf\u03c2 \u03ba\u03b1\u03bd\u03bf\u03bd\u03b9\u03c3\u03bc\u03cc\u03c2, \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c3\u03b5 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 ads, \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c6\u03bf\u03c1\u03ce\u03bd, \u03bd\u03ad\u03b1 \u03c6\u03bf\u03c1\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03c5\u03c0\u03bf\u03c7\u03c1\u03ad\u03c9\u03c3\u03b7 \u03ae \u03bc\u03b5\u03c4\u03b1\u03b2\u03bf\u03bb\u03ae \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd. \u03a4\u03bf brand \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03c4\u03b5\u03af \u03bc\u03b5 \u03c3\u03b1\u03c6\u03ae\u03bd\u03b5\u03b9\u03b1 \u03b1\u03bd\u03c4\u03ad\u03c7\u03b5\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1.<\/p>\n<h2 id=\"kataskevi-eshop-gia-diethneis-agores\">\u039a\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03ae e-shop \u03b3\u03b9\u03b1 \u03b4\u03b9\u03b5\u03b8\u03bd\u03b5\u03af\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2<\/h2>\n<section class=\"td-service-cta\">\n<div class=\"td-service-cta-content\">\n<h3>\u03a3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03b5\u03c4\u03b5 e-shop \u03c0\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03bf\u03c5\u03bb\u03ac \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac \u03ba\u03b1\u03b9 \u03b5\u03ba\u03c4\u03cc\u03c2 \u0395\u03bb\u03bb\u03ac\u03b4\u03b1\u03c2;<\/h3>\n<p>\u0397 TWO DOTS \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03b5\u03b9 \u03c3\u03c4\u03bf\u03bd \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc e-shop \u03bc\u03b5 \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc UX, \u03c3\u03c9\u03c3\u03c4\u03ae \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b1 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ce\u03bd, \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc checkout \u03ba\u03b1\u03b9 \u03b4\u03bf\u03bc\u03ae \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03c0\u03bf\u03c5 \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03b2\u03b5\u03b2\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03b5 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03bc\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2.<\/p>\n<div class=\"td-service-cta-actions\"><a class=\"td-service-cta-button\" href=\"https:\/\/twodots.gr\/kataskevi-eshop\/\">See the e-shop construction service<\/a><\/div>\n<\/div>\n<\/section>\n<p>\u0397 \u03b4\u03b9\u03b5\u03b8\u03bd\u03ae\u03c2 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 website \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03ba\u03c1\u03cd\u03b2\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03b5\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2. \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03c0\u03b1\u03bd\u03c4\u03bf\u03cd\u03bd \u03c0\u03c1\u03b9\u03bd \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9, checkout \u03c0\u03bf\u03c5 \u03b1\u03c0\u03bf\u03c6\u03b5\u03cd\u03b3\u03b5\u03b9 \u03b5\u03ba\u03c0\u03bb\u03ae\u03be\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 brand messaging \u03c0\u03bf\u03c5 \u03b4\u03af\u03bd\u03b5\u03b9 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03bb\u03cc\u03b3\u03bf \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2. \u0391\u03c5\u03c4\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03c5\u03bd SEO, conversion, support load \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b1\u03bd\u03b1\u03b3\u03bf\u03c1\u03ac. \u0393\u03b9&#8217; \u03b1\u03c5\u03c4\u03cc \u03b7 \u03ba\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03ae e-shop \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c9\u03c2 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03cc \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1, \u03cc\u03c7\u03b9 \u03c9\u03c2 \u03b1\u03c0\u03bb\u03ae \u03b2\u03b9\u03c4\u03c1\u03af\u03bd\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd.<\/p>\n<h2 id=\"sychnes-erotiseis\" class=\"td-faq-heading\">Frequently Asked Questions (FAQs)<\/h2>\n<div class=\"td-faq\">\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u0393\u03b9\u03b1\u03c4\u03af \u03c4\u03bf Brexit \u03b1\u03c6\u03bf\u03c1\u03ac \u03ad\u03bd\u03b1 \u03b5\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03cc e-shop;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u03a4\u03bf Brexit \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c4\u03b9 \u03c3\u03c5\u03bc\u03b2\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b1\u03bd \u03bc\u03b9\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c3\u03cd\u03bd\u03b8\u03b5\u03c4\u03b7: \u03b1\u03bb\u03bb\u03ac\u03b6\u03bf\u03c5\u03bd \u03c6\u03cc\u03c1\u03bf\u03b9, \u03c4\u03b5\u03bb\u03c9\u03bd\u03b5\u03af\u03b1, \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ad\u03c2, \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b4\u03bf\u03ba\u03af\u03b5\u03c2 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd. \u0391\u03c5\u03c4\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 e-shop \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03bf\u03c5\u03bb\u03ae\u03c3\u03b5\u03b9 \u03c3\u03b5 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03b5\u03ba\u03c4\u03cc\u03c2 \u0395\u03bb\u03bb\u03ac\u03b4\u03b1\u03c2 \u03ae \u03b5\u03ba\u03c4\u03cc\u03c2 \u0395\u0395.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf design \u03bc\u03b5 \u03c4\u03b1 \u03c4\u03b5\u03bb\u03c9\u03bd\u03b5\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf VAT;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u03a4\u03bf design \u03b4\u03b5\u03bd \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2, \u03b1\u03bb\u03bb\u03ac \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03c0\u03bf\u03c5 \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bb\u03b1\u03b2\u03b1\u03af\u03bd\u03b5\u03b9. \u039a\u03b1\u03b8\u03b1\u03c1\u03cc checkout microcopy, \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b9\u03b5\u03c1\u03ac\u03c1\u03c7\u03b7\u03c3\u03b7 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b1\u03c2 \u03bc\u03b5\u03b9\u03ce\u03bd\u03bf\u03c5\u03bd \u03b5\u03ba\u03c0\u03bb\u03ae\u03be\u03b5\u03b9\u03c2, \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03bb\u03b5\u03af\u03c8\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 tickets \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7\u03c2.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a4\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03bb\u03ad\u03b3\u03be\u03b5\u03b9 \u03ad\u03bd\u03b1 brand \u03c0\u03c1\u03b9\u03bd \u03b1\u03bd\u03bf\u03af\u03be\u03b5\u03b9 \u03bd\u03ad\u03b1 \u03b4\u03b9\u03b5\u03b8\u03bd\u03ae \u03b1\u03b3\u03bf\u03c1\u03ac;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03bb\u03ad\u03b3\u03be\u03b5\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae\u03c2, duties, VAT, \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ce\u03bd, \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7\u03c2, \u03c4\u03bf\u03c0\u03b9\u03ba\u03cc positioning, \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03ba\u03b1\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03bf \u03b1\u03bd\u03ac \u03c3\u03b5\u03bd\u03ac\u03c1\u03b9\u03bf \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1\u03c2.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u0391\u03c1\u03ba\u03b5\u03af \u03b7 \u03bc\u03b5\u03c4\u03ac\u03c6\u03c1\u03b1\u03c3\u03b7 \u03c4\u03bf\u03c5 e-shop \u03b3\u03b9\u03b1 \u03b4\u03b9\u03b5\u03b8\u03bd\u03b5\u03af\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u038c\u03c7\u03b9. \u0397 \u03bc\u03b5\u03c4\u03ac\u03c6\u03c1\u03b1\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03ad\u03bd\u03b1 \u03bc\u03ad\u03c1\u03bf\u03c2. \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 localized \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1, \u03c3\u03b1\u03c6\u03b5\u03af\u03c2 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2, \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 checkout, \u03c4\u03bf\u03c0\u03b9\u03ba\u03ac \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 \u03b1\u03bd\u03ac \u03b1\u03b3\u03bf\u03c1\u03ac.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03cc\u03c4\u03b5 \u03b1\u03be\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03b5\u03b9 \u03ad\u03bd\u03b1 e-shop \u03c3\u03b5 brand strategy;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u0391\u03be\u03af\u03b6\u03b5\u03b9 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03cc\u03c4\u03b1\u03bd \u03bc\u03c0\u03b1\u03af\u03bd\u03b5\u03b9 \u03c3\u03b5 \u03c0\u03b9\u03bf \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ae \u03b4\u03b9\u03b5\u03b8\u03bd\u03b5\u03af\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2, \u03cc\u03c0\u03bf\u03c5 \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03b9 \u03c0\u03b9\u03bf \u03b1\u03c5\u03c3\u03c4\u03b7\u03c1\u03ac \u03c4\u03b9\u03bc\u03ae, \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7, \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae, \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7 \u03ba\u03b1\u03b9 \u03bb\u03cc\u03b3\u03bf \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03b1\u03c0\u03cc \u03bc\u03b7 \u03c4\u03bf\u03c0\u03b9\u03ba\u03cc brand.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c0\u03c1\u03ce\u03c4\u03b7 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c0\u03bf\u03c5 \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03c1\u03b9\u03b2\u03ae \u03c3\u03c4\u03bf checkout;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u0397 \u03c0\u03b9\u03bf \u03ac\u03bc\u03b5\u03c3\u03b7 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03bb\u03b7\u03c1\u03c9\u03bc\u03ae \u03bf\u03b9 \u03c7\u03c1\u03b5\u03ce\u03c3\u03b5\u03b9\u03c2, \u03bf\u03b9 \u03c7\u03c1\u03cc\u03bd\u03bf\u03b9 \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03c5\u03c7\u03cc\u03bd duties \u03ae \u03c6\u03cc\u03c1\u03bf\u03b9. \u0397 \u03b4\u03b9\u03b1\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1 \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf click \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c4\u03b5\u03cd\u03b5\u03b9 conversion \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7.<\/p>\n<\/div>\n<\/details>\n<\/div>\n<div class=\"td-source-list\">\n<p class=\"td-source-list-title\">Sources<\/p>\n<ul>\n<li><a href=\"https:\/\/www.designweek.co.uk\/ten-years-on-did-brexit-help-your-design-business\/\" target=\"_blank\" rel=\"noopener\">Design Week &#8211; Ten years on, did Brexit help your design business?<\/a><\/li>\n<li><a href=\"https:\/\/www.electoralcommission.org.uk\/research-reports-and-data\/our-reports-and-data-past-elections-and-referendums\/eu-referendum\/report-23-june-2016-referendum-uks-membership-european-union\" target=\"_blank\" rel=\"noopener\">The Electoral Commission &#8211; EU Referendum 2016<\/a><\/li>\n<li><a href=\"https:\/\/obr.uk\/forecasts-in-depth\/the-economy-forecast\/brexit-analysis\/\" target=\"_blank\" rel=\"noopener\">Office for Budget Responsibility &#8211; Brexit analysis<\/a><\/li>\n<li><a href=\"https:\/\/www.designcouncil.org.uk\/our-resources\/the-design-economy\/\" target=\"_blank\" rel=\"noopener\">Design Council &#8211; The Design Economy<\/a><\/li>\n<li><a href=\"https:\/\/www.gov.uk\/government\/collections\/dcms-economic-estimates\" target=\"_blank\" rel=\"noopener\">UK Government &#8211; DCMS economic estimates<\/a><\/li>\n<\/ul>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u03a4\u03bf Brexit \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c9\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc case study \u03b3\u03b9\u03b1 e-commerce brands \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc UX, \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc brand strategy \u03ba\u03b1\u03b9 \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b7 \u03b4\u03b9\u03b5\u03b8\u03bd\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2.<\/p>","protected":false},"author":1,"featured_media":82824,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[279],"tags":[],"class_list":["post-82277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/82277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/comments?post=82277"}],"version-history":[{"count":2,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/82277\/revisions"}],"predecessor-version":[{"id":82826,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/82277\/revisions\/82826"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media\/82824"}],"wp:attachment":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media?parent=82277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/categories?post=82277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/tags?post=82277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}