{"id":82311,"date":"2026-06-26T05:37:48","date_gmt":"2026-06-26T02:37:48","guid":{"rendered":"https:\/\/twodots.gr\/?p=82311"},"modified":"2026-06-26T07:33:53","modified_gmt":"2026-06-26T04:33:53","slug":"oi-kalyteres-platformes-demand-side-dsp-gia-apotelesmatiki-diafimisi","status":"publish","type":"post","link":"https:\/\/twodots.gr\/en\/oi-kalyteres-platformes-demand-side-dsp-gia-apotelesmatiki-diafimisi\/","title":{"rendered":"The Best Demand-Side Platforms (DSPs) for Effective Advertising"},"content":{"rendered":"\n<div class=\"td-article-toc\"><div class=\"td-toc-title\">\u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03b1<\/div><ul><li><a href=\"#ti-einai-ena-demand-side-platform-kai-giati-afora-amesa-to-e-commerce\">\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 Demand Side Platform \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03b1\u03c6\u03bf\u03c1\u03ac \u03ac\u03bc\u03b5\u03c3\u03b1 \u03c4\u03bf e-commerce<\/a><\/li><li><a href=\"#ti-deichnei-i-lista-toy-g2-gia-ta-best-demand-side-platforms\">\u03a4\u03b9 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03b7 \u03bb\u03af\u03c3\u03c4\u03b1 \u03c4\u03bf\u03c5 G2 \u03b3\u03b9\u03b1 \u03c4\u03b1 best demand side platforms<\/a><\/li><li><a href=\"#ta-kritiria-epilogis-gia-e-commerce-owners\">\u03a4\u03b1 \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae\u03c2 \u03b3\u03b9\u03b1 e-commerce owners<\/a><\/li><li><a href=\"#metriseis-budget-kai-veltistopoiisi-choris-aytapates\">\u039c\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2, budget \u03ba\u03b1\u03b9 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c7\u03c9\u03c1\u03af\u03c2 \u03b1\u03c5\u03c4\u03b1\u03c0\u03ac\u03c4\u03b5\u03c2<\/a><\/li><li><a href=\"#pos-na-apofasiseis-poio-dsp-axizei\">\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03b9\u03bf DSP \u03b1\u03be\u03af\u03b6\u03b5\u03b9<\/a><\/li><li><a href=\"#sychnes-erotiseis\">\u03a3\u03c5\u03c7\u03bd\u03ad\u03c2 \u0395\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2<\/a><\/li><\/ul><\/div>\n\n\n<div class=\"td-article-lede\"><p>\u0397 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae Demand Side Platform \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bb\u03af\u03c3\u03c4\u03b1 \u03bc\u03b5 \u03b4\u03b7\u03bc\u03bf\u03c6\u03b9\u03bb\u03ae \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 e-commerce \u03bc\u03b5\u03c4\u03c1\u03ac \u03b1\u03bd \u03c4\u03bf DSP \u03b4\u03af\u03bd\u03b5\u03b9 \u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03cc inventory, \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac first-party audiences, \u03b4\u03b9\u03b1\u03c6\u03b1\u03bd\u03ae fees \u03ba\u03b1\u03b9 \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b7 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd.<\/p><\/div>\n\n<p>\u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 e-commerce brand \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03ae\u03b4\u03b7 \u03b4\u03bf\u03ba\u03b9\u03bc\u03ac\u03c3\u03b5\u03b9 Meta Ads, Google Ads \u03ba\u03b1\u03b9 \u03af\u03c3\u03c9\u03c2 \u03ba\u03ac\u03c0\u03bf\u03b9\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae \u03bc\u03bf\u03c1\u03c6\u03ae remarketing, \u03b7 \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b7 \u03c6\u03ac\u03c3\u03b7 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u00ab\u03bd\u03b1 \u03b2\u03ac\u03bb\u03bf\u03c5\u03bc\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf budget\u00bb. \u0395\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03ba\u03c4\u03ae\u03c3\u03b5\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf \u03c3\u03c4\u03bf \u03c0\u03bf\u03cd \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9, \u03c3\u03b5 \u03c0\u03bf\u03b9\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03bc\u03b9\u03bb\u03ac, \u03bc\u03b5 \u03c0\u03bf\u03b9\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03b5\u03b9 impressions \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c6\u03ad\u03c1\u03bd\u03bf\u03c5\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1. \u0395\u03b4\u03ce \u03bc\u03c0\u03b1\u03af\u03bd\u03b5\u03b9 \u03c3\u03c4\u03bf \u03c0\u03b1\u03b9\u03c7\u03bd\u03af\u03b4\u03b9 \u03c4\u03bf Demand Side Platform, \u03ae DSP: \u03b7 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c3\u03b5 advertisers \u03ba\u03b1\u03b9 agencies \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03bf\u03c5\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc inventory \u03b1\u03c0\u03cc \u03c0\u03bf\u03bb\u03bb\u03b1\u03c0\u03bb\u03ac exchanges, publishers \u03ba\u03b1\u03b9 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 \u03ba\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd, \u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03bc\u03b5 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b4\u03b7\u03bc\u03bf\u03c0\u03c1\u03b1\u03c3\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 real time bidding.<\/p><p>\u0397 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c4\u03bf\u03c5 G2 \u03b3\u03b9\u03b1 \u03c4\u03b1 best demand side platforms \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c9\u03c2 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03b5\u03ba\u03ba\u03af\u03bd\u03b7\u03c3\u03b7\u03c2, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03c3\u03c5\u03b3\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03bd\u03b5\u03b9 demand side platforms \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03b9\u03ba\u03bf\u03cd, \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c0\u03bf\u03c5 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 marketing. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1\u03bd e-commerce owner, \u03cc\u03bc\u03c9\u03c2, \u03b7 \u03bb\u03af\u03c3\u03c4\u03b1 \u03b1\u03c0\u03cc \u03bc\u03cc\u03bd\u03b7 \u03c4\u03b7\u03c2 \u03b4\u03b5\u03bd \u03b1\u03c1\u03ba\u03b5\u03af. \u03a4\u03bf \u03b6\u03b7\u03c4\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c6\u03c1\u03b1\u03c3\u03c4\u03bf\u03cd\u03bd \u03bf\u03b9 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2 \u03c3\u03b5 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1: \u03c0\u03bf\u03b9\u03bf Demand Side Platform \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03c4\u03bf \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03c9\u03c1\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c4\u03bf\u03c5 brand, \u03c0\u03ce\u03c2 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 first-party data, \u03c4\u03b9 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03ad\u03c7\u03b5\u03b9 \u03b3\u03b9\u03b1 audience targeting, \u03b1\u03bd \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03b9 retail media \u03ba\u03b1\u03b9 CTV, \u03c0\u03ce\u03c2 \u03bc\u03b5\u03c4\u03c1\u03ac incrementality \u03ba\u03b1\u03b9 \u03c0\u03cc\u03c3\u03bf \u03b4\u03b9\u03b1\u03c6\u03b1\u03bd\u03ad\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 media, platform fees \u03ba\u03b1\u03b9 data fees.<\/p><h2 id=\"ti-einai-ena-demand-side-platform-kai-giati-afora-amesa-to-e-commerce\">\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 Demand Side Platform \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03b1\u03c6\u03bf\u03c1\u03ac \u03ac\u03bc\u03b5\u03c3\u03b1 \u03c4\u03bf e-commerce<\/h2>\n\n<div class=\"td-article-note\"><strong>\u03a0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7:<\/strong> \u03a0\u03c1\u03b9\u03bd \u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03c4\u03b5 demo \u03b1\u03c0\u03cc DSP, \u03b5\u03bb\u03ad\u03b3\u03be\u03c4\u03b5 \u03b1\u03bd \u03c4\u03bf tracking, \u03c4\u03bf product feed, \u03c4\u03bf consent \u03ba\u03b1\u03b9 \u03c4\u03b1 audiences \u03c4\u03bf\u03c5 e-shop \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac \u03ce\u03c3\u03c4\u03b5 \u03b7 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 bidding \u03bc\u03b5 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b1 \u03c3\u03ae\u03bc\u03b1\u03c4\u03b1.<\/div>\n<p>\u0388\u03bd\u03b1 Demand Side Platform \u03b5\u03af\u03bd\u03b1\u03b9 \u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03b9\u03ba\u03cc \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03bf\u03cd \u03c7\u03ce\u03c1\u03bf\u03c5 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03bb\u03b5\u03c5\u03c1\u03ac \u03c4\u03bf\u03c5 advertiser. \u0391\u03bd\u03c4\u03af \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03b5\u03b9\u03c2 \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 placements \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1\u03bd publisher \u03ae \u03bd\u03b1 \u03b4\u03bf\u03c5\u03bb\u03b5\u03cd\u03b5\u03b9\u03c2 \u03bc\u03cc\u03bd\u03bf \u03bc\u03ad\u03c3\u03b1 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03cc ad network, \u03c4\u03bf DSP advertising \u03c3\u03bf\u03c5 \u03b4\u03af\u03bd\u03b5\u03b9 \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u03c3\u03b5 \u03b5\u03c5\u03c1\u03cd\u03c4\u03b5\u03c1\u03bf ad inventory: display, native, video, mobile, audio, connected TV \u03ba\u03b1\u03b9, \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1, retail media \u03ae premium publisher deals. \u0397 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03b5\u03af \u03ba\u03ac\u03b8\u03b5 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03b7 \u03b5\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c7\u03c1\u03cc\u03bd\u03bf \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03b6\u03b5\u03b9 \u03b1\u03bd \u03b1\u03be\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 bid, \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc, \u03c4\u03bf context, \u03c4\u03b7 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ae, \u03c4\u03b7 \u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ad\u03ba\u03b8\u03b5\u03c3\u03b7\u03c2, \u03c4\u03b7\u03bd \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 conversion \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03bf\u03c1\u03af\u03c3\u03b5\u03b9 \u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 marketing.<\/p><p>\u03a3\u03c4\u03b7\u03bd \u03c0\u03c1\u03ac\u03be\u03b7, \u03ad\u03bd\u03b1 Demand Side Platform \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 ad exchanges, supply-side platforms, data providers \u03ba\u03b1\u03b9 measurement \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1. \u03a4\u03bf programmatic advertising \u03b4\u03b5\u03bd \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u00ab\u03b7 \u03bc\u03b7\u03c7\u03b1\u03bd\u03ae \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03b6\u03b5\u03b9 \u03bc\u03cc\u03bd\u03b7 \u03c4\u03b7\u03c2\u00bb \u03c7\u03c9\u03c1\u03af\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae. \u03a3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b1, \u03b1\u03bb\u03bb\u03ac \u03b7 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03bf\u03c2 \u03b5\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7\u03c2, \u03c4\u03b7 \u03b4\u03bf\u03bc\u03ae \u03c4\u03c9\u03bd audiences, \u03c4\u03bf \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc, \u03c4\u03bf bidding model, \u03c4\u03b1 exclusions, \u03c4\u03bf attribution \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03c3\u03c5\u03c3\u03c4\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1, \u03b7 \u03b1\u03be\u03af\u03b1 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03ba\u03c5\u03c1\u03af\u03c9\u03c2 \u03c3\u03b5 \u03c4\u03c1\u03b5\u03b9\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ad\u03c2: prospecting \u03c3\u03b5 \u03bd\u03ad\u03b1 \u03ba\u03bf\u03b9\u03bd\u03ac \u03c0\u03ad\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03bd\u03c4\u03b1 social audiences, retargeting \u03bc\u03b5 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf frequency control \u03ba\u03b1\u03b9 \u03b5\u03c0\u03ad\u03ba\u03c4\u03b1\u03c3\u03b7 \u03c3\u03b5 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b5\u03c0\u03b1\u03c1\u03ba\u03ce\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03ba\u03bb\u03b1\u03c3\u03b9\u03ba\u03ac performance platforms.<\/p><p>\u0397 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03c4\u03b7\u03c2 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03b5\u03be\u03b7\u03b3\u03b5\u03af \u03b3\u03b9\u03b1\u03c4\u03af \u03c4\u03b1 demand side platforms \u03ad\u03c7\u03bf\u03c5\u03bd \u03b3\u03af\u03bd\u03b5\u03b9 \u03c4\u03cc\u03c3\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac. \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03bf IAB\/PwC Internet Advertising Revenue Report, \u03c4\u03b1 \u03ad\u03c3\u03bf\u03b4\u03b1 \u03c4\u03b7\u03c2 digital \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u03c3\u03c4\u03b9\u03c2 \u0397\u03a0\u0391 \u03b1\u03c5\u03be\u03ae\u03b8\u03b7\u03ba\u03b1\u03bd \u03b1\u03c0\u03cc 124,6 \u03b4\u03b9\u03c3. \u03b4\u03bf\u03bb\u03ac\u03c1\u03b9\u03b1 \u03c4\u03bf 2019 \u03c3\u03b5 225 \u03b4\u03b9\u03c3. \u03b4\u03bf\u03bb\u03ac\u03c1\u03b9\u03b1 \u03c4\u03bf 2023. \u038c\u03c3\u03bf \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03c0\u03bf\u03bb\u03c5\u03c0\u03bb\u03bf\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 media mix, \u03c4\u03cc\u03c3\u03bf \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03b3\u03b9\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03b5\u03bd\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac, \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7, \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf \u03ba\u03b1\u03b9 reporting. \u038c\u03c0\u03c9\u03c2 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1, \u03b7 \u03bc\u03b1\u03ba\u03c1\u03bf\u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03bc\u03b7 \u03c4\u03ac\u03c3\u03b7 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03b1\u03bd\u03bf\u03b4\u03b9\u03ba\u03ae, \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b9 \u03cc\u03c4\u03b1\u03bd \u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac \u03c0\u03b5\u03c1\u03bd\u03ac \u03c0\u03b5\u03c1\u03b9\u03cc\u03b4\u03bf\u03c5\u03c2 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae\u03c2.<\/p>\n<div class=\"td-chart td-chart--line td-chart--line-compact-labels\"><p class=\"td-chart-title\">\u0388\u03c3\u03bf\u03b4\u03b1 \u03a8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae\u03c2 \u0394\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u03c3\u03c4\u03b9\u03c2 \u0397\u03a0\u0391<\/p><p class=\"td-chart-subtitle\">\u03a0\u03b7\u03b3\u03ae: IAB\/PwC Internet Advertising Revenue Report 2023<\/p><div class=\"td-chart-body\"><div class=\"td-chart-line-wrap\"><svg class=\"td-chart-svg-line\" viewBox=\"0 0 100 100\" preserveAspectRatio=\"none\"><line class=\"td-chart-line-segment\" x1=\"2.00\" y1=\"98.00\" x2=\"26.00\" y2=\"83.47\" \/><line class=\"td-chart-line-segment\" x1=\"26.00\" y1=\"83.47\" x2=\"50.00\" y2=\"36.14\" \/><line class=\"td-chart-line-segment\" x1=\"50.00\" y1=\"36.14\" x2=\"74.00\" y2=\"16.63\" \/><line class=\"td-chart-line-segment\" x1=\"74.00\" y1=\"16.63\" x2=\"98.00\" y2=\"2.00\" \/><\/svg><div class=\"td-chart-node-html\" style=\"--x:2.00%;--y:2.00%\"><\/div><div class=\"td-chart-node-html\" style=\"--x:26.00%;--y:16.53%\"><\/div><div class=\"td-chart-node-html\" style=\"--x:50.00%;--y:63.86%\"><\/div><div class=\"td-chart-node-html\" style=\"--x:74.00%;--y:83.37%\"><\/div><div class=\"td-chart-node-html\" style=\"--x:98.00%;--y:98.00%\"><\/div><div class=\"td-chart-point td-chart-point--compact\" style=\"--x:2.00%;--y:2.00%\"><span class=\"td-chart-point-label\">2019<\/span><span class=\"td-chart-point-val\">124.6 \u03b4\u03b9\u03c3. $<\/span><\/div><div class=\"td-chart-point td-chart-point--compact\" style=\"--x:26.00%;--y:16.53%\"><span class=\"td-chart-point-label\">2020<\/span><span class=\"td-chart-point-val\">139.8 \u03b4\u03b9\u03c3. $<\/span><\/div><div class=\"td-chart-point td-chart-point--compact\" style=\"--x:50.00%;--y:63.86%\"><span class=\"td-chart-point-label\">2021<\/span><span class=\"td-chart-point-val\">189.3 \u03b4\u03b9\u03c3. $<\/span><\/div><div class=\"td-chart-point td-chart-point--compact\" style=\"--x:74.00%;--y:83.37%\"><span class=\"td-chart-point-label\">2022<\/span><span class=\"td-chart-point-val\">209.7 \u03b4\u03b9\u03c3. $<\/span><\/div><div class=\"td-chart-point td-chart-point--compact\" style=\"--x:98.00%;--y:98.00%\"><span class=\"td-chart-point-label\">2023<\/span><span class=\"td-chart-point-val\">225 \u03b4\u03b9\u03c3. $<\/span><\/div><\/div><\/div><\/div>\n<p>\u0393\u03b9\u03b1 e-commerce \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2, \u03b1\u03c5\u03c4\u03ae \u03b7 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03ad\u03bd\u03b1 macro trend. \u03a3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae \u03c4\u03bf\u03c5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7, \u03b1\u03ba\u03c1\u03b9\u03b2\u03cc\u03c4\u03b5\u03c1\u03b1 auctions \u03c3\u03b5 \u03b4\u03b7\u03bc\u03bf\u03c6\u03b9\u03bb\u03ae \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03b3\u03b9\u03b1 \u03c0\u03b9\u03bf \u03c0\u03b5\u03b9\u03b8\u03b1\u03c1\u03c7\u03b7\u03bc\u03ad\u03bd\u03bf media buying. \u0391\u03bd \u03ad\u03bd\u03b1 brand \u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03ae \u03b4\u03cd\u03bf \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03bf\u03b9\u03ba\u03bf\u03c3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1, \u03ba\u03b9\u03bd\u03b4\u03c5\u03bd\u03b5\u03cd\u03b5\u03b9 \u03bd\u03b1 \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03b1\u03c5\u03be\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf CPA \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03b5\u03bd\u03b1\u03bb\u03bb\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2. \u0388\u03bd\u03b1 \u03ba\u03b1\u03bb\u03ac \u03b5\u03c0\u03b9\u03bb\u03b5\u03b3\u03bc\u03ad\u03bd\u03bf Demand Side Platform \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c9\u03c2 \u03c0\u03c1\u03cc\u03c3\u03b8\u03b5\u03c4\u03bf \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2, \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03cc\u03c4\u03b1\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03b5\u03c0\u03b1\u03c1\u03ba\u03ad\u03c2 traffic, \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03c0\u03c1\u03cc\u03c4\u03b1\u03c3\u03b7 \u03b1\u03be\u03af\u03b1\u03c2, \u03bf\u03c1\u03b3\u03b1\u03bd\u03c9\u03bc\u03ad\u03bd\u03bf feed \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b7 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03b5\u03c3\u03cc\u03b4\u03c9\u03bd.<\/p><h2 id=\"ti-deichnei-i-lista-toy-g2-gia-ta-best-demand-side-platforms\">\u03a4\u03b9 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03b7 \u03bb\u03af\u03c3\u03c4\u03b1 \u03c4\u03bf\u03c5 G2 \u03b3\u03b9\u03b1 \u03c4\u03b1 best demand side platforms<\/h2>\n\n<p class=\"td-comparison-title\">\u0391\u03c0\u03cc \u03b1\u03c0\u03bb\u03cc retargeting \u03c3\u03b5 \u03b5\u03bb\u03b5\u03b3\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf programmatic growth<\/p><div class=\"td-comparison-cards td-comparison-cards--horizontal\"><div class=\"td-comparison-grid td-comparison-grid--two\"><div class=\"td-platform-card\"><h3>DSP \u03c7\u03c9\u03c1\u03af\u03c2 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac \u03c3\u03ae\u03bc\u03b1\u03c4\u03b1<\/h3><p>\u0397 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03b5\u03b9 impressions \u03bc\u03b5 \u03b1\u03c3\u03b1\u03c6\u03ae audiences, \u03b1\u03c4\u03b5\u03bb\u03ad\u03c2 conversion tracking \u03ba\u03b1\u03b9 reporting \u03c0\u03bf\u03c5 \u03bc\u03c0\u03b5\u03c1\u03b4\u03b5\u03cd\u03b5\u03b9 prospecting \u03bc\u03b5 retargeting. \u03a4\u03bf CPM \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc, \u03b1\u03bb\u03bb\u03ac \u03b7 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1 \u03bc\u03ad\u03bd\u03b5\u03b9 \u03b8\u03bf\u03bb\u03ae.<\/p><div class=\"td-badge-row\"><span class=\"td-badge\">\u03a7\u03b1\u03bc\u03b7\u03bb\u03ae \u03b4\u03b9\u03b1\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1<\/span><span class=\"td-badge\">\u03a1\u03af\u03c3\u03ba\u03bf spend<\/span><\/div><\/div><div class=\"td-platform-card td-platform-card--navy\"><h3>DSP \u03bc\u03b5 first-party data \u03ba\u03b1\u03b9 controls<\/h3><p>\u03a4\u03bf e-shop \u03c4\u03c1\u03bf\u03c6\u03bf\u03b4\u03bf\u03c4\u03b5\u03af \u03c4\u03bf Demand Side Platform \u03bc\u03b5 consented customer lists, product events, exclusions \u03ba\u03b1\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac KPIs. \u0388\u03c4\u03c3\u03b9 \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 new customer acquisition, assisted revenue \u03ba\u03b1\u03b9 incrementality \u03b1\u03c0\u03cc \u03b1\u03c0\u03bb\u03cc platform credit.<\/p><div class=\"td-badge-row\"><span class=\"td-badge\">\u039a\u03b1\u03b8\u03b1\u03c1\u03ac audiences<\/span><span class=\"td-badge\">\u039c\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf ROAS<\/span><\/div><\/div><\/div><\/div>\n<p>\u03a4\u03bf G2 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 demand side platform software \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03af\u03b5\u03c2. \u03a3\u03c4\u03b9\u03c2 \u03bb\u03cd\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b1\u03bd\u03c4\u03ac \u03ba\u03b1\u03bd\u03b5\u03af\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03cc\u03c0\u03c9\u03c2 StackAdapt, Basis, Google Display &#038; Video 360, Amazon DSP, The Trade Desk, Yahoo DSP, AdRoll, Simpli.fi \u03ba\u03b1\u03b9 \u03ac\u03bb\u03bb\u03b5\u03c2 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03bf\u03c5\u03bd \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2, \u03b1\u03c0\u03cc enterprise programmatic buying \u03ad\u03c9\u03c2 \u03c0\u03b9\u03bf self-service \u03c3\u03b5\u03bd\u03ac\u03c1\u03b9\u03b1 \u03b3\u03b9\u03b1 mid-market \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2. \u0397 \u03bf\u03c5\u03c3\u03af\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9 \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03c2 \u00ab\u03c4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03cc\u03bd\u03bf\u03bc\u03b1\u00bb \u03bc\u03b9\u03b1\u03c2 \u03bb\u03af\u03c3\u03c4\u03b1\u03c2, \u03b1\u03bb\u03bb\u03ac \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ac\u03b2\u03b5\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae\u03c2 \u03c4\u03bf\u03c5.<\/p><p>\u0393\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03ad\u03bd\u03b1 brand \u03c0\u03bf\u03c5 \u03c0\u03bf\u03c5\u03bb\u03ac \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc Amazon \u03ae \u03b8\u03ad\u03bb\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9 shopping intent \u03b5\u03bd\u03c4\u03cc\u03c2 marketplace \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03be\u03b5\u03c4\u03ac\u03c3\u03b5\u03b9 \u03c3\u03bf\u03b2\u03b1\u03c1\u03ac \u03c4\u03bf Amazon DSP, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 retail media \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 audience signals \u03c0\u03bf\u03c5 \u03c3\u03c7\u03b5\u03c4\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac. \u0388\u03bd\u03b1 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf brand \u03bc\u03b5 \u03ce\u03c1\u03b9\u03bc\u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 media \u03ba\u03b1\u03b9 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03b3\u03b9\u03b1 cross-channel programmatic advertising \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ba\u03bf\u03b9\u03c4\u03ac\u03be\u03b5\u03b9 \u03bb\u03cd\u03c3\u03b5\u03b9\u03c2 \u03cc\u03c0\u03c9\u03c2 The Trade Desk \u03ae Google DV360, \u03cc\u03c0\u03bf\u03c5 \u03b7 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03c0\u03bf\u03bb\u03bb\u03b1\u03c0\u03bb\u03ce\u03bd \u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03ce\u03bd, private marketplace deals \u03ba\u03b1\u03b9 advanced measurement \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b5\u03c2. \u0391\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b1, \u03bc\u03b9\u03b1 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03b5\u03b9 \u03b3\u03c1\u03b7\u03b3\u03bf\u03c1\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7, native placements \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b5\u03cd\u03c7\u03c1\u03b7\u03c3\u03c4\u03bf interface \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b4\u03b5\u03b9 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2 \u03cc\u03c0\u03c9\u03c2 StackAdapt \u03ae \u03ac\u03bb\u03bb\u03b5\u03c2 self-service \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2.<\/p><p>\u03a4\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc insight \u03b1\u03c0\u03cc \u03c4\u03bf G2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae best demand side platform \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc user feedback \u03ba\u03b1\u03b9 \u03b5\u03c3\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ae\u03c2 \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7\u03c2. \u039f\u03b9 \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd\u03c4\u03b9\u03bc\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03bd\u03c4\u03bf\u03c0\u03af\u03c3\u03b5\u03b9\u03c2 \u03b8\u03ad\u03bc\u03b1\u03c4\u03b1 \u03b5\u03c5\u03c7\u03c1\u03b7\u03c3\u03c4\u03af\u03b1\u03c2, \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 support, reporting, learning curve \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2. \u0394\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03cc\u03bc\u03c9\u03c2 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03c3\u03bf\u03c5\u03bd \u03ad\u03bd\u03b1 structured pilot. \u0388\u03bd\u03b1 fashion e-shop \u03bc\u03b5 \u03c5\u03c8\u03b7\u03bb\u03ae \u03b5\u03c0\u03bf\u03c7\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1, \u03ad\u03bd\u03b1 B2B \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03bc\u03b5 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf consideration cycle \u03ba\u03b1\u03b9 \u03ad\u03bd\u03b1 marketplace \u03bc\u03b5 \u03c7\u03b9\u03bb\u03b9\u03ac\u03b4\u03b5\u03c2 SKUs \u03ad\u03c7\u03bf\u03c5\u03bd \u03c4\u03b5\u03bb\u03b5\u03af\u03c9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2. \u03a4\u03bf \u03af\u03b4\u03b9\u03bf Demand Side Platform \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc \u03b3\u03b9\u03b1 \u03c4\u03bf \u03ad\u03bd\u03b1 \u03c3\u03b5\u03bd\u03ac\u03c1\u03b9\u03bf \u03ba\u03b1\u03b9 \u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03b9\u03ba\u03ac \u03c3\u03cd\u03bd\u03b8\u03b5\u03c4\u03bf \u03ae \u03b1\u03ba\u03c1\u03b9\u03b2\u03cc \u03b3\u03b9\u03b1 \u03c4\u03bf \u03ac\u03bb\u03bb\u03bf.<\/p><h2 id=\"ta-kritiria-epilogis-gia-e-commerce-owners\">\u03a4\u03b1 \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae\u03c2 \u03b3\u03b9\u03b1 e-commerce owners<\/h2>\n\n<div class=\"td-decision-band\"><p class=\"td-decision-label\">\u039a\u03cd\u03c1\u03b9\u03b1 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7<\/p><strong>\u03a0\u03bf\u03b9\u03bf DSP \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03b5\u03b9 \u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03cc inventory \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03b8\u03bf\u03bb\u03ce\u03bd\u03b5\u03b9 \u03c4\u03bf \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7\u03c2;<\/strong><p>\u0397 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03bc\u03b5 \u03c4\u03b1 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1. \u0395\u03af\u03bd\u03b1\u03b9 \u03b5\u03ba\u03b5\u03af\u03bd\u03b7 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac \u03bc\u03b5 CRM, product feed \u03ba\u03b1\u03b9 site events, \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac platform\/data\/verification fees \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf \u03c3\u03b5 audiences, placements, frequency \u03ba\u03b1\u03b9 incrementality.<\/p><\/div>\n<p>\u03a4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u03c3\u03b5 \u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03cc ad inventory. \u0394\u03b5\u03bd \u03b1\u03c1\u03ba\u03b5\u03af \u03ad\u03bd\u03b1 DSP \u03bd\u03b1 \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c4\u03b1\u03b9 \u00ab\u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03ba\u03ac\u03bb\u03c5\u03c8\u03b7\u00bb. \u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03be\u03ad\u03c1\u03b5\u03b9\u03c2 \u03b1\u03bd \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u03c3\u03b5 inventory \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03bd\u03cc\u03b7\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c3\u03bf\u03c5: premium publishers, mobile apps, CTV, video, native, commerce media \u03ae \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b3\u03b5\u03c9\u03b3\u03c1\u03b1\u03c6\u03af\u03b5\u03c2. \u0397 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 inventory \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7, \u03b3\u03b9\u03b1\u03c4\u03af \u03ad\u03bd\u03b1 \u03c6\u03b8\u03b7\u03bd\u03cc impression \u03c3\u03b5 \u03c7\u03b1\u03bc\u03b7\u03bb\u03ae\u03c2 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03ba\u03b1\u03bb\u03cc \u03c3\u03c4\u03bf CPM, \u03b1\u03bb\u03bb\u03ac \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03c1\u03ad\u03c6\u03b5\u03b9 \u03c4\u03bf conversion rate \u03ba\u03b1\u03b9 \u03c4\u03bf brand perception. \u0395\u03b4\u03ce \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2 \u03b3\u03b9\u03b1 brand safety, viewability, invalid traffic protection \u03ba\u03b1\u03b9 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03b9\u03c3\u03bc\u03bf\u03cd \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03b9\u03ce\u03bd \u03ae domains.<\/p><p>\u03a4\u03bf \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03bf \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1. \u039c\u03b5 \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03bd\u03b1 \u03ba\u03b9\u03bd\u03b5\u03af\u03c4\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c2 cookieless advertising \u03ba\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u03c3\u03b5 third-party cookies \u03bd\u03b1 \u03b1\u03c5\u03be\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9, \u03c4\u03bf first-party data \u03b1\u03c0\u03bf\u03ba\u03c4\u03ac \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03be\u03af\u03b1. \u0388\u03bd\u03b1 e-commerce brand \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03be\u03b5\u03c4\u03ac\u03c3\u03b5\u03b9 \u03b1\u03bd \u03c4\u03bf Demand Side Platform \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03b5\u03b8\u03b5\u03af \u03bc\u03b5 CRM, CDP, customer lists, site events, product feeds \u03ba\u03b1\u03b9 consent management \u03bb\u03cd\u03c3\u03b5\u03b9\u03c2. \u0397 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u03c2 audiences \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac, \u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03b9\u03ce\u03bd, category affinity, abandoned carts \u03ba\u03b1\u03b9 customer lifetime value \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd \u03c0\u03b9\u03bf \u03b9\u03c3\u03c7\u03c5\u03c1\u03ae \u03b1\u03c0\u03cc \u03bc\u03b9\u03b1 \u03b3\u03b5\u03bd\u03b9\u03ba\u03ae \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03b5\u03c1\u03cc\u03bd\u03c4\u03c9\u03bd.<\/p><p>\u03a4\u03bf \u03c4\u03c1\u03af\u03c4\u03bf \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf measurement. \u03a0\u03c1\u03b9\u03bd \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03b9 \u03bf\u03c0\u03bf\u03b9\u03bf\u03b4\u03ae\u03c0\u03bf\u03c4\u03b5 pilot, \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03bf \u03c0\u03ce\u03c2 \u03b8\u03b1 \u03bc\u03b5\u03c4\u03c1\u03b7\u03b8\u03b5\u03af \u03b7 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1: ROAS, CPA, revenue, new customer acquisition, assisted conversions, incrementality \u03ae brand lift. \u03a4\u03bf programmatic buying \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1 \u03bd\u03b1 \u03c5\u03c0\u03b5\u03c1\u03b5\u03ba\u03c4\u03b9\u03bc\u03b7\u03b8\u03b5\u03af \u03b1\u03bd \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c3\u03b5 last-click attribution, \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03cc\u03c4\u03b1\u03bd \u03c4\u03c1\u03ad\u03c7\u03b5\u03b9 retargeting. \u0393\u03b9\u03b1 \u03c0\u03b9\u03bf \u03c3\u03bf\u03b2\u03b1\u03c1\u03ae \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7, \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 holdout groups, geo tests, conversion lift studies \u03ae \u03c4\u03bf\u03c5\u03bb\u03ac\u03c7\u03b9\u03c3\u03c4\u03bf\u03bd \u03b4\u03b9\u03b1\u03c7\u03c9\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2 prospecting \u03ba\u03b1\u03b9 remarketing \u03c3\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac reports. \u0397 \u03b5\u03c1\u03ce\u03c4\u03b7\u03c3\u03b7 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u00ab\u03c0\u03cc\u03c3\u03b5\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03ae\u03c1\u03b5 credit \u03b7 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1\u00bb, \u03b1\u03bb\u03bb\u03ac \u00ab\u03c0\u03cc\u03c3\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03cd\u03c1\u03b3\u03b7\u03c3\u03b5 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b8\u03b1 \u03c3\u03c5\u03bd\u03ad\u03b2\u03b1\u03b9\u03bd\u03b1\u03bd \u03ad\u03c4\u03c3\u03b9 \u03ba\u03b9 \u03b1\u03bb\u03bb\u03b9\u03ce\u03c2\u00bb.<\/p><p>\u03a4\u03bf \u03c4\u03ad\u03c4\u03b1\u03c1\u03c4\u03bf \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2. \u03a3\u03c4\u03bf demand side platform software, \u03c4\u03bf \u03c4\u03b5\u03bb\u03b9\u03ba\u03cc media cost \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 bid price, platform fee, data fee, verification fee, creative serving fee \u03ba\u03b1\u03b9 management fee \u03b1\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 agency. \u0388\u03bd\u03b1\u03c2 e-commerce owner \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03ae \u03b4\u03b9\u03b1\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c4\u03b9 \u03c7\u03c1\u03b5\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf reporting. \u0388\u03bd\u03b1 \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc CPM \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b1 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03cc \u03b1\u03bd \u03b7 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 traffic \u03b5\u03af\u03bd\u03b1\u03b9 \u03c7\u03b1\u03bc\u03b7\u03bb\u03ae, \u03cc\u03c0\u03c9\u03c2 \u03ba\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf CPM \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03cc \u03b1\u03bd \u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf conversion rate \u03ba\u03b1\u03b9 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf average order value.<\/p><p>\u03a4\u03bf \u03c0\u03ad\u03bc\u03c0\u03c4\u03bf \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 mobile \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1. \u03a4\u03bf \u03af\u03b4\u03b9\u03bf report \u03c4\u03bf\u03c5 IAB\/PwC \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf 2023 \u03c4\u03bf mobile \u03b1\u03bd\u03c4\u03b9\u03c0\u03c1\u03bf\u03c3\u03ce\u03c0\u03b5\u03c5\u03b5 160,5 \u03b4\u03b9\u03c3. \u03b4\u03bf\u03bb\u03ac\u03c1\u03b9\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 225 \u03b4\u03b9\u03c3. \u03b4\u03bf\u03bb\u03ac\u03c1\u03b9\u03b1 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ce\u03bd digital ad revenues \u03c3\u03c4\u03b9\u03c2 \u0397\u03a0\u0391, \u03b4\u03b7\u03bb\u03b1\u03b4\u03ae \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 \u03c4\u03bf 71,3%. \u0391\u03c5\u03c4\u03cc \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03b3\u03b9\u03b1 DSP advertising \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03be\u03b5\u03c4\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b7 mobile \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1, \u03c4\u03b7\u03bd \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 site, \u03c4\u03bf mobile checkout, \u03c4\u03b1 app placements, \u03c4\u03b1 creative formats \u03ba\u03b1\u03b9 \u03c4\u03bf cross-device measurement. \u03a4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b3\u03c1\u03ac\u03c6\u03b7\u03bc\u03b1 \u03b1\u03c0\u03bf\u03c4\u03c5\u03c0\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03bc\u03ae mobile \u03ba\u03b1\u03b9 desktop \u03c3\u03c4\u03b1 digital advertising revenues \u03c4\u03bf\u03c5 2023.<\/p>\n<div class=\"td-chart td-chart--donut\"><p class=\"td-chart-title\">\u039a\u03b1\u03c4\u03b1\u03bd\u03bf\u03bc\u03ae Digital Ad Revenues \u03b1\u03bd\u03ac \u03a3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ae \u03c4\u03bf 2023<\/p><p class=\"td-chart-subtitle\">\u03a0\u03b7\u03b3\u03ae: IAB\/PwC Internet Advertising Revenue Report 2023<\/p><div class=\"td-chart-body\"><div class=\"td-donut\" style=\"--p:71.3;--c1:#FCA311;--c2:#030633\"><\/div><div class=\"td-donut-legend\"><div class=\"td-donut-legend-row\"><span class=\"td-donut-swatch\" style=\"--td-swatch-color:#FCA311\"><\/span><span class=\"td-donut-label\">Mobile<\/span><span class=\"td-donut-val\">160.5 \u03b4\u03b9\u03c3. $<\/span><\/div><div class=\"td-donut-legend-row\"><span class=\"td-donut-swatch\" style=\"--td-swatch-color:#030633\"><\/span><span class=\"td-donut-label\">Desktop<\/span><span class=\"td-donut-val\">64.5 \u03b4\u03b9\u03c3. $<\/span><\/div><\/div><\/div><\/div>\n<p>\u0393\u03b9\u03b1 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03bb\u03cc\u03b3\u03bf\u03c5\u03c2, \u03b1\u03c5\u03c4\u03cc \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c0\u03c1\u03b9\u03bd \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03b5\u03b9\u03c2 \u03c3\u03bf\u03b2\u03b1\u03c1\u03cc budget \u03c3\u03b5 programmatic advertising, \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9\u03c2 \u03b5\u03bb\u03ad\u03b3\u03be\u03b5\u03b9 \u03b1\u03bd \u03bf\u03b9 landing pages \u03c6\u03bf\u03c1\u03c4\u03ce\u03bd\u03bf\u03c5\u03bd \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03c3\u03b5 mobile, \u03b1\u03bd \u03c4\u03bf product feed \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc, \u03b1\u03bd \u03c4\u03b1 banners \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac placements \u03ba\u03b1\u03b9 \u03b1\u03bd \u03c4\u03bf checkout \u03b4\u03b5\u03bd \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c0\u03b5\u03c1\u03b9\u03c4\u03c4\u03ad\u03c2 \u03c4\u03c1\u03b9\u03b2\u03ad\u03c2. \u0388\u03bd\u03b1 Demand Side Platform \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c6\u03ad\u03c1\u03b5\u03b9 \u03c4\u03bf \u03c3\u03c9\u03c3\u03c4\u03cc \u03ba\u03bf\u03b9\u03bd\u03cc, \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b4\u03b9\u03bf\u03c1\u03b8\u03ce\u03c3\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03b1\u03c1\u03b3\u03ae mobile \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03ae \u03bc\u03b9\u03b1 \u03b1\u03c3\u03b1\u03c6\u03ae \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03c0\u03c1\u03cc\u03c4\u03b1\u03c3\u03b7.<\/p><p>\u0392\u03ae\u03bc\u03b1 1: \u039f\u03c1\u03af\u03c3\u03c4\u03b5 \u03c4\u03bf\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c3\u03c4\u03cc\u03c7\u03bf \u03c0\u03c1\u03b9\u03bd \u03ba\u03bf\u03b9\u03c4\u03ac\u03be\u03b5\u03c4\u03b5 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2. \u0391\u03bd \u03bf \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 new customer acquisition, \u03c4\u03bf setup \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 retargeting \u03c0\u03c1\u03cc\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1. \u0391\u03bd \u03bf \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 awareness \u03b3\u03b9\u03b1 \u03bd\u03ad\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd, \u03b7 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03b9\u03ad\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03bc\u03b5 \u03ac\u03bc\u03b5\u03c3\u03bf ROAS. \u039a\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c8\u03c4\u03b5 \u03c4\u03bf\u03bd \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc \u03c3\u03c4\u03cc\u03c7\u03bf, \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc, \u03c4\u03bf \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03bf budget, \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03c3\u03c4\u03b7\u03bd \u03bf\u03c0\u03bf\u03af\u03b1 \u03b1\u03c0\u03b5\u03c5\u03b8\u03cd\u03bd\u03b5\u03c3\u03c4\u03b5 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03c0\u03b1\u03c1\u03ac\u03b8\u03c5\u03c1\u03bf \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7\u03c2. \u0393\u03b9\u03b1 e-commerce, \u03ad\u03bd\u03b1 pilot \u03bc\u03b9\u03ba\u03c1\u03cc\u03c4\u03b5\u03c1\u03bf \u03c4\u03c9\u03bd \u03c4\u03b5\u03c3\u03c3\u03ac\u03c1\u03c9\u03bd \u03ad\u03c9\u03c2 \u03ad\u03be\u03b9 \u03b5\u03b2\u03b4\u03bf\u03bc\u03ac\u03b4\u03c9\u03bd \u03c3\u03c5\u03c7\u03bd\u03ac \u03b4\u03b5\u03bd \u03b4\u03af\u03bd\u03b5\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1, \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03b1\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd learning phases \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b1 conversions.<\/p><p>\u0392\u03ae\u03bc\u03b1 2: \u03a7\u03b1\u03c1\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c3\u03b1\u03c2. \u03a0\u03c1\u03b9\u03bd \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03c4\u03b5 Demand Side Platform, \u03b5\u03bb\u03ad\u03b3\u03be\u03c4\u03b5 \u03c4\u03b9 first-party data \u03b4\u03b9\u03b1\u03b8\u03ad\u03c4\u03b5\u03c4\u03b5: email lists \u03bc\u03b5 consent, \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03ad\u03c2 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03c9\u03bd 30, 90 \u03ae 180 \u03b7\u03bc\u03b5\u03c1\u03ce\u03bd, high-value customers, \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03c9\u03bd \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03b9\u03ce\u03bd, abandoned carts, newsletter subscribers \u03ba\u03b1\u03b9 offline customer segments \u03b1\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd. \u0395\u03bb\u03ad\u03b3\u03be\u03c4\u03b5 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03b1\u03bd \u03c4\u03b1 events \u03c4\u03bf\u03c5 site \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac: view item, add to cart, begin checkout, purchase, value, currency \u03ba\u03b1\u03b9 product category. \u03a7\u03c9\u03c1\u03af\u03c2 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1, \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf DSP \u03b8\u03b1 \u03b4\u03bf\u03c5\u03bb\u03ad\u03c8\u03b5\u03b9 \u03bc\u03b5 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b7 \u03b1\u03ba\u03c1\u03af\u03b2\u03b5\u03b9\u03b1.<\/p><p>\u0392\u03ae\u03bc\u03b1 3: \u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03c4\u03b5 shortlist \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 use case \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c6\u03ae\u03bc\u03b7. \u0391\u03c0\u03cc \u03c4\u03b7 \u03bb\u03af\u03c3\u03c4\u03b1 \u03c4\u03bf\u03c5 G2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c5\u03c1\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac, \u03b4\u03b9\u03b1\u03c7\u03c9\u03c1\u03af\u03c3\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03c3\u03b5 enterprise, mid-market, self-service \u03ba\u03b1\u03b9 managed service \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2. \u0396\u03b7\u03c4\u03ae\u03c3\u03c4\u03b5 demo \u03c0\u03bf\u03c5 \u03bd\u03b1 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac workflows: \u03c0\u03ce\u03c2 \u03c6\u03c4\u03b9\u03ac\u03c7\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ad\u03bd\u03b1 audience, \u03c0\u03ce\u03c2 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 exclusion \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03c0\u03bf\u03c5 \u03b1\u03b3\u03cc\u03c1\u03b1\u03c3\u03b1\u03bd, \u03c0\u03ce\u03c2 \u03c3\u03c4\u03ae\u03bd\u03b5\u03c4\u03b1\u03b9 frequency cap, \u03c0\u03ce\u03c2 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b1 fees \u03c3\u03c4\u03bf reporting \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 export \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd. \u0391\u03bd \u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c3\u03b1\u03c2 \u03b4\u03b5\u03bd \u03ad\u03c7\u03b5\u03b9 programmatic expertise, \u03b7 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 onboarding \u03ba\u03b1\u03b9 support \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03be\u03af\u03c3\u03bf\u03c5 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ad\u03c2 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2.<\/p><p>\u0392\u03ae\u03bc\u03b1 4: \u03a3\u03c7\u03b5\u03b4\u03b9\u03ac\u03c3\u03c4\u03b5 pilot \u03bc\u03b5 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b1 controls. \u039c\u03b7\u03bd \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03c4\u03b5 \u03bc\u03b5 \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c7\u03c1\u03bf\u03bd\u03b1. \u0395\u03c0\u03b9\u03bb\u03ad\u03be\u03c4\u03b5 \u03ad\u03bd\u03b1 \u03ae \u03b4\u03cd\u03bf \u03c3\u03b5\u03bd\u03ac\u03c1\u03b9\u03b1, \u03b3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1 prospecting \u03c3\u03b5 high-intent audiences \u03ba\u03b1\u03b9 retargeting \u03c3\u03b5 category viewers. \u039f\u03c1\u03af\u03c3\u03c4\u03b5 budget, audiences, creatives, exclusions \u03ba\u03b1\u03b9 KPI \u03c0\u03c1\u03b9\u03bd \u03c4\u03b7\u03bd \u03ad\u03bd\u03b1\u03c1\u03be\u03b7. \u0391\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c6\u03b9\u03ba\u03c4\u03cc, \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03c4\u03b5 holdout group \u03ae \u03c4\u03bf\u03c5\u03bb\u03ac\u03c7\u03b9\u03c3\u03c4\u03bf\u03bd \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b5 \u03b3\u03b5\u03c9\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ad\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ad\u03c2, \u03c0\u03b5\u03c1\u03b9\u03cc\u03b4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ad\u03c2 \u03bc\u03b5 \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae. \u03a4\u03bf real time bidding \u03b8\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b3\u03b5\u03b9 \u03c0\u03bf\u03bb\u03bb\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1, \u03b1\u03bb\u03bb\u03ac \u03b7 \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae, \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03bc\u03b5 platform-reported conversions.<\/p><p>\u0392\u03ae\u03bc\u03b1 5: \u0392\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 signal quality. \u039c\u03b5\u03c4\u03ac \u03c4\u03b9\u03c2 \u03c0\u03c1\u03ce\u03c4\u03b5\u03c2 \u03b7\u03bc\u03ad\u03c1\u03b5\u03c2, \u03ba\u03bf\u03b9\u03c4\u03ac\u03be\u03c4\u03b5 viewability, CTR, CPM, CPC, CPA, conversion rate, frequency, assisted revenue \u03ba\u03b1\u03b9 new-to-file customers. \u039c\u03b5\u03b9\u03ce\u03c3\u03c4\u03b5 placements \u03bc\u03b5 \u03c7\u03b1\u03bc\u03b7\u03bb\u03ae \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b1\u03c5\u03be\u03ae\u03c3\u03c4\u03b5 bids \u03c3\u03b5 audiences \u03c0\u03bf\u03c5 \u03c6\u03ad\u03c1\u03bd\u03bf\u03c5\u03bd \u03b1\u03be\u03af\u03b1 \u03ba\u03b1\u03b9 \u03b4\u03bf\u03ba\u03b9\u03bc\u03ac\u03c3\u03c4\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac creatives \u03b1\u03bd\u03ac \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf funnel. \u0393\u03b9\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03bc\u03b5 \u03c5\u03c8\u03b7\u03bb\u03cc AOV, \u03af\u03c3\u03c9\u03c2 \u03c7\u03c1\u03b5\u03b9\u03b1\u03c3\u03c4\u03b5\u03af \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf attribution window. \u0393\u03b9\u03b1 fast-moving consumer products, \u03b7 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1\u03c7\u03cd\u03c4\u03b5\u03c1\u03b7. \u03a4\u03bf Demand Side Platform \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c9\u03c2 \u03b6\u03c9\u03bd\u03c4\u03b1\u03bd\u03cc \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 media buying, \u03cc\u03c7\u03b9 \u03c9\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03c0\u03bf\u03c5 \u00ab\u03c3\u03c4\u03ae\u03b8\u03b7\u03ba\u03b5 \u03ba\u03b1\u03b9 \u03be\u03b5\u03c7\u03ac\u03c3\u03c4\u03b7\u03ba\u03b5\u00bb.<\/p><h2 id=\"metriseis-budget-kai-veltistopoiisi-choris-aytapates\">\u039c\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2, budget \u03ba\u03b1\u03b9 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c7\u03c9\u03c1\u03af\u03c2 \u03b1\u03c5\u03c4\u03b1\u03c0\u03ac\u03c4\u03b5\u03c2<\/h2><p>\u03a4\u03bf \u03c0\u03b9\u03bf \u03c3\u03c5\u03c7\u03bd\u03cc \u03bb\u03ac\u03b8\u03bf\u03c2 \u03c3\u03c4\u03bf programmatic advertising \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03bf\u03c5\u03bd \u03ad\u03bd\u03b1 DSP \u03bc\u03b5 search campaigns \u03c3\u03b1\u03bd \u03bd\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c4\u03bf\u03bd \u03af\u03b4\u03b9\u03bf \u03c1\u03cc\u03bb\u03bf. \u03a4\u03bf search \u03b1\u03c0\u03bf\u03c4\u03c5\u03c0\u03ce\u03bd\u03b5\u03b9 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03c3\u03b1 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7. \u0388\u03bd\u03b1 Demand Side Platform \u03c3\u03c5\u03c7\u03bd\u03ac \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03ae \u03b5\u03c0\u03b9\u03c4\u03b1\u03c7\u03cd\u03bd\u03b5\u03b9 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7, \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03c3\u03b5 upper \u03ba\u03b1\u03b9 mid funnel \u03c3\u03c4\u03ac\u03b4\u03b9\u03b1. \u0391\u03c5\u03c4\u03cc \u03b4\u03b5\u03bd \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bb\u03bf\u03b3\u03bf\u03b4\u03bf\u03c4\u03b5\u03af \u03c3\u03b5 performance metrics. \u03a3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b4\u03b9\u03ac\u03ba\u03c1\u03b9\u03c3\u03b7 \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03b5 prospecting, remarketing \u03ba\u03b1\u03b9 retention. \u0391\u03bd \u03b2\u03ac\u03bb\u03b5\u03b9\u03c2 \u03cc\u03bb\u03b1 \u03c4\u03b1 audiences \u03c3\u03c4\u03bf \u03af\u03b4\u03b9\u03bf campaign, \u03c4\u03bf retargeting \u03b8\u03b1 \u00ab\u03ba\u03c1\u03cd\u03c8\u03b5\u03b9\u00bb \u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c4\u03bf\u03c5 prospecting \u03ba\u03b1\u03b9 \u03b8\u03b1 \u03c0\u03ac\u03c1\u03b5\u03b9 credit \u03b3\u03b9\u03b1 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03ae\u03c4\u03b1\u03bd \u03ae\u03b4\u03b7 \u03ba\u03bf\u03bd\u03c4\u03ac \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac.<\/p><p>\u0388\u03bd\u03b1 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf budget \u03b3\u03b9\u03b1 e-commerce \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c5\u03bd\u03c4\u03b7\u03c1\u03b7\u03c4\u03b9\u03ba\u03ac, \u03bc\u03b5 \u03c0\u03bf\u03c3\u03cc \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac impressions \u03ba\u03b1\u03b9 conversions \u03b3\u03b9\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7, \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03c0\u03b9\u03ad\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03bf\u03c1\u03af\u03b1. \u0391\u03bd \u03c4\u03bf \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03cc paid media budget \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf, \u03c4\u03bf DSP \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c1\u03c1\u03bf\u03c6\u03ae\u03c3\u03b5\u03b9 \u03c7\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b1\u03c0\u03cc \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03ae\u03b4\u03b7 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03cc profitable return. \u0391\u03bd \u03cc\u03bc\u03c9\u03c2 \u03c4\u03bf brand \u03ad\u03c7\u03b5\u03b9 \u03c6\u03c4\u03ac\u03c3\u03b5\u03b9 \u03c3\u03b5 \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03ba\u03bf\u03c1\u03b5\u03c3\u03bc\u03bf\u03cd \u03c3\u03b5 Meta \u03ba\u03b1\u03b9 Google, \u03ad\u03bd\u03b1 test budget 10% \u03ad\u03c9\u03c2 15% \u03c4\u03bf\u03c5 paid media \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bb\u03bf\u03b3\u03b9\u03ba\u03cc \u03b3\u03b9\u03b1 controlled experimentation, \u03c0\u03ac\u03bd\u03c4\u03b1 \u03bc\u03b5 \u03ba\u03b1\u03b8\u03b1\u03c1\u03bf\u03cd\u03c2 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1\u03c2. \u03a4\u03bf \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03b7\u03bd \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03b7\u03b8\u03b5\u03af \u03b7 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03bc\u03cc\u03bd\u03bf \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b5\u03b2\u03b4\u03bf\u03bc\u03ac\u03b4\u03b1, \u03b3\u03b9\u03b1\u03c4\u03af \u03c4\u03b1 audiences \u03ba\u03b1\u03b9 \u03c4\u03b1 bidding models \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c7\u03c1\u03cc\u03bd\u03bf \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03ce\u03c3\u03bf\u03c5\u03bd \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b1 \u03bc\u03bf\u03c4\u03af\u03b2\u03b1.<\/p><p>\u03a3\u03b5 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf reporting, \u03b6\u03b7\u03c4\u03ae\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b2\u03bb\u03ad\u03c0\u03b5\u03c4\u03b5 \u03c4\u03bf\u03c5\u03bb\u03ac\u03c7\u03b9\u03c3\u03c4\u03bf\u03bd spend, impressions, reach, frequency, clicks, CTR, viewability, conversions, revenue, CPA, ROAS, assisted conversions, new customers \u03ba\u03b1\u03b9 breakdown \u03b1\u03bd\u03ac audience, placement, device \u03ba\u03b1\u03b9 creative. \u0391\u03bd \u03b7 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03b9 log-level data \u03ae \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc export, \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1, \u03b3\u03b9\u03b1\u03c4\u03af \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03c4\u03b5 \u03c0\u03b9\u03bf \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b1 \u03b4\u03b9\u03ba\u03ac \u03c3\u03b1\u03c2 business intelligence \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1. \u0393\u03b9\u03b1 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 brands, \u03b7 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03bc\u03b5 data warehouse \u03ba\u03b1\u03b9 \u03b7 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03bc\u03b5 CRM revenue \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c8\u03b5\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03c6\u03b1\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf dashboard.<\/p><p>\u0397 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b8\u03bf\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae. \u03a0\u03bf\u03bb\u03bb\u03ac e-commerce brands \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03bf\u03c5\u03bd \u03c3\u03b5 advanced media buying, \u03b1\u03bb\u03bb\u03ac \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03b3\u03b5\u03bd\u03b9\u03ba\u03ac banners \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b4\u03af\u03bd\u03bf\u03c5\u03bd \u03bb\u03cc\u03b3\u03bf \u03c3\u03c4\u03bf\u03bd \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03bd\u03b1 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03b5\u03c1\u03b8\u03b5\u03af. \u0393\u03b9\u03b1 prospecting, \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 creatives \u03c0\u03bf\u03c5 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac \u03c4\u03bf \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1, \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 brand. \u0393\u03b9\u03b1 retargeting, \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ac \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1: best sellers, social proof, bundles, limited offers, free shipping threshold \u03ae product-specific reminders. \u0393\u03b9\u03b1 loyalty \u03ba\u03b1\u03b9 cross-sell, \u03b7 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac, \u03cc\u03c7\u03b9 \u03c3\u03b5 \u03b3\u03b5\u03bd\u03b9\u03ba\u03ac audiences.<\/p><p>\u03a4\u03ad\u03bb\u03bf\u03c2, \u03b7 \u03c0\u03c1\u03bf\u03b5\u03c4\u03bf\u03b9\u03bc\u03b1\u03c3\u03af\u03b1 \u03b3\u03b9\u03b1 cookieless advertising \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03ad\u03c1\u03b5\u03b9\u03b1, \u03b1\u03bb\u03bb\u03ac \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1. Brands \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03bf\u03c5\u03bd \u03c3\u03b5 first-party data, \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc consent, server-side tracking \u03cc\u03c0\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9, customer segmentation \u03ba\u03b1\u03b9 value-based audiences \u03b8\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c0\u03bb\u03b5\u03bf\u03bd\u03ad\u03ba\u03c4\u03b7\u03bc\u03b1. \u03a4\u03b1 demand side platforms \u03b5\u03be\u03b5\u03bb\u03af\u03c3\u03c3\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03bd\u03ad\u03b5\u03c2 \u03bb\u03cd\u03c3\u03b5\u03b9\u03c2 identity, contextual targeting \u03ba\u03b1\u03b9 clean rooms, \u03b1\u03bb\u03bb\u03ac \u03b7 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03b4\u03b9\u03ba\u03ce\u03bd \u03c3\u03b1\u03c2 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03b8\u03b1 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03cc\u03bb\u03bf \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7.<\/p>\n<div class=\"td-step-list\"><p class=\"td-step-list-title\">\u0392\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae\u03c2 DSP \u03b3\u03b9\u03b1 e-commerce<\/p><ol><li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 1<\/span><strong>\u039f\u03c1\u03af\u03c3\u03c4\u03b5 \u03be\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03ac prospecting, retargeting \u03ba\u03b1\u03b9 retention.<\/strong><p>\u039c\u03b7\u03bd \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03b5\u03af\u03c4\u03b5 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03bc\u03b1\u03b6\u03af. \u03a7\u03c9\u03c1\u03af\u03c3\u03c4\u03b5 \u03bd\u03ad\u03b1 \u03ba\u03bf\u03b9\u03bd\u03ac, \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03ae\u03b4\u03b7 \u03ad\u03b4\u03b5\u03b9\u03be\u03b1\u03bd \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03bd\u03c4\u03b5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2, \u03ce\u03c3\u03c4\u03b5 \u03c4\u03bf retargeting \u03bd\u03b1 \u03bc\u03b7\u03bd \u03ba\u03c1\u03cd\u03b2\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1 \u03c4\u03bf\u03c5 prospecting.<\/p><\/li><li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 2<\/span><strong>\u0395\u03bb\u03ad\u03b3\u03be\u03c4\u03b5 first-party data \u03ba\u03b1\u03b9 tracking \u03c0\u03c1\u03b9\u03bd \u03c4\u03bf demo.<\/strong><p>\u0392\u03b5\u03b2\u03b1\u03b9\u03c9\u03b8\u03b5\u03af\u03c4\u03b5 \u03cc\u03c4\u03b9 \u03c0\u03b5\u03c1\u03bd\u03bf\u03cd\u03bd \u03c3\u03c9\u03c3\u03c4\u03ac purchase value, currency, product categories, customer lists \u03bc\u03b5 consent, exclusions \u03ba\u03b1\u03b9 conversion events. \u03a7\u03c9\u03c1\u03af\u03c2 \u03b1\u03c5\u03c4\u03ac, \u03c4\u03bf bidding \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c6\u03c4\u03c9\u03c7\u03ac \u03c3\u03ae\u03bc\u03b1\u03c4\u03b1.<\/p><\/li><li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 3<\/span><strong>\u0396\u03b7\u03c4\u03ae\u03c3\u03c4\u03b5 \u03b4\u03b9\u03b1\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1 \u03c3\u03b5 fees, inventory \u03ba\u03b1\u03b9 measurement.<\/strong><p>\u03a3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b5 platform fee, data fee, verification cost, \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03b1 placements, brand safety controls \u03ba\u03b1\u03b9 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 holdout \u03ae lift testing, \u03ce\u03c3\u03c4\u03b5 \u03b7 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03bd\u03b1 \u03b2\u03b1\u03c3\u03b9\u03c3\u03c4\u03b5\u03af \u03c3\u03b5 \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd.<\/p><\/li><\/ol><\/div>\n\n<h2 id=\"pos-na-apofasiseis-poio-dsp-axizei\">\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03b9\u03bf DSP \u03b1\u03be\u03af\u03b6\u03b5\u03b9<\/h2><p>\u03a4\u03bf Demand Side Platform \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b1\u03b3\u03b9\u03ba\u03ae \u03bb\u03cd\u03c3\u03b7 \u03bf\u03cd\u03c4\u03b5 \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b2\u03b1\u03c3\u03b9\u03ba\u03ce\u03bd performance \u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03ce\u03bd. \u0395\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03b3\u03b9\u03b1 e-commerce \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c0\u03b5\u03c1\u03ac\u03c3\u03b5\u03b9 \u03c4\u03bf \u03b1\u03c1\u03c7\u03b9\u03ba\u03cc \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0\u03b9\u03bf \u03ce\u03c1\u03b9\u03bc\u03b7 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 media, \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf audience targeting \u03ba\u03b1\u03b9 \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u03c3\u03b5 inventory \u03c0\u03ad\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03ba\u03bb\u03b1\u03c3\u03b9\u03ba\u03ac walled gardens. \u0397 \u03bb\u03af\u03c3\u03c4\u03b1 \u03c4\u03bf\u03c5 G2 \u03b2\u03bf\u03b7\u03b8\u03ac \u03bd\u03b1 \u03b5\u03bd\u03c4\u03bf\u03c0\u03af\u03c3\u03b5\u03b9\u03c2 \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b5\u03c2 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03b2\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2 \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd, \u03b1\u03bb\u03bb\u03ac \u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b2\u03b1\u03c3\u03b9\u03c3\u03c4\u03b5\u03af \u03c3\u03b5 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc fit, \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1, \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2, measurement \u03ba\u03b1\u03b9 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b1\u03c2 \u03c3\u03bf\u03c5 \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c4\u03b7\u03bd \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1.<\/p><p>\u0391\u03bd \u03b8\u03ad\u03bb\u03b5\u03b9\u03c2 \u03bc\u03b9\u03b1 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b3\u03c1\u03b1\u03bc\u03bc\u03ae \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7\u03c2, \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5 \u03c4\u03bf \u03b5\u03be\u03ae\u03c2 \u03c6\u03af\u03bb\u03c4\u03c1\u03bf: \u03b5\u03c0\u03af\u03bb\u03b5\u03be\u03b5 Demand Side Platform \u03bc\u03cc\u03bd\u03bf \u03cc\u03c4\u03b1\u03bd \u03be\u03ad\u03c1\u03b5\u03b9\u03c2 \u03c0\u03bf\u03b9\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03b8\u03ad\u03bb\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b5\u03b3\u03b3\u03af\u03c3\u03b5\u03b9\u03c2, \u03c0\u03bf\u03b9\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b8\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2, \u03c0\u03bf\u03b9\u03bf KPI \u03b8\u03b1 \u03ba\u03c1\u03af\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1, \u03c0\u03bf\u03b9\u03b1 creatives \u03b8\u03b1 \u03c4\u03c1\u03ad\u03be\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03b8\u03b1 \u03b1\u03c0\u03bf\u03b4\u03b5\u03af\u03be\u03b5\u03b9\u03c2 incrementality. \u0391\u03bd \u03b1\u03c5\u03c4\u03ac \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b1, \u03be\u03b5\u03ba\u03af\u03bd\u03b1 \u03c0\u03c1\u03ce\u03c4\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03c4\u03bf tracking. \u0391\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b1, \u03c4\u03cc\u03c4\u03b5 \u03ad\u03bd\u03b1 \u03ba\u03b1\u03bb\u03ac \u03b4\u03bf\u03bc\u03b7\u03bc\u03ad\u03bd\u03bf DSP pilot \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03bd\u03bf\u03af\u03be\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03bd\u03ad\u03bf, \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03ba\u03b1\u03b9 \u03ba\u03bb\u03b9\u03bc\u03b1\u03ba\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03c3\u03bf\u03c5 \u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1.<\/p>\n\n<\/FAQ>\n\n\n<div class=\"td-source-list\"><p class=\"td-source-list-title\">\u03a0\u03b7\u03b3\u03ad\u03c2<\/p><ul><li><a href=\"https:\/\/learn.g2.com\/best-demand-side-platforms\" target=\"_blank\" rel=\"noopener noreferrer\">G2: Best Demand Side Platforms<\/a><\/li><li><a href=\"https:\/\/www.iab.com\/insights\/internet-advertising-revenue-report-2023\/\" target=\"_blank\" rel=\"noopener noreferrer\">IAB\/PwC: Internet Advertising Revenue Report 2023<\/a><\/li><li><a href=\"https:\/\/marketingplatform.google.com\/about\/display-video-360\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Marketing Platform: Display &amp; Video 360<\/a><\/li><li><a href=\"https:\/\/advertising.amazon.com\/solutions\/products\/amazon-dsp\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon Ads: Amazon DSP<\/a><\/li><li><a href=\"https:\/\/www.thetradedesk.com\/us\" target=\"_blank\" rel=\"noopener noreferrer\">The Trade Desk<\/a><\/li><li><a href=\"https:\/\/www.stackadapt.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">StackAdapt<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 id=\"sychnes-erotiseis\" class=\"td-faq-heading\">\u03a3\u03c5\u03c7\u03bd\u03ad\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2<\/h2>\n  <div class=\"td-faq\">\n<details id=\"faq-1\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf Demand Side Platform (DSP) \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03b2\u03bf\u03b7\u03b8\u03ac \u03c4\u03bf e-commerce;<\/summary><div class=\"td-faq-content\"><p>\u03a4\u03bf Demand Side Platform (DSP) \u03b5\u03af\u03bd\u03b1\u03b9 \u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03b9\u03ba\u03cc \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03bf\u03cd \u03c7\u03ce\u03c1\u03bf\u03c5 \u03bc\u03ad\u03c3\u03c9 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03c9\u03bd \u03b4\u03b7\u03bc\u03bf\u03c0\u03c1\u03b1\u03c3\u03b9\u03ce\u03bd. \u0392\u03bf\u03b7\u03b8\u03ac \u03c4\u03bf e-commerce \u03bd\u03b1 \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03b5\u03b9 \u03c0\u03b9\u03bf \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c4\u03b1 \u03ba\u03bf\u03b9\u03bd\u03ac, \u03bd\u03b1 \u03b5\u03c0\u03b5\u03ba\u03c4\u03b5\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03bd\u03ad\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5 \u03b3\u03b9\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1.<\/p><\/div><\/details>\n<details id=\"faq-2\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf DSP \u03bc\u03b5 \u03c4\u03bf first-party data;<\/summary><div class=\"td-faq-content\"><p>\u03a4\u03bf DSP \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03b5\u03b8\u03b5\u03af \u03bc\u03b5 first-party data, \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03c9\u03bd audiences \u03b2\u03b1\u03c3\u03b9\u03c3\u03bc\u03ad\u03bd\u03c9\u03bd \u03c3\u03b5 \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ae\u03c3\u03b5\u03b9\u03c2. \u0391\u03c5\u03c4\u03cc \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03ba\u03c1\u03af\u03b2\u03b5\u03b9\u03b1 \u03c4\u03b7\u03c2 \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd.<\/p><\/div><\/details>\n<details id=\"faq-3\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae\u03c2 \u03b5\u03bd\u03cc\u03c2 DSP \u03b3\u03b9\u03b1 e-commerce;<\/summary><div class=\"td-faq-content\"><p>\u03a4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u03c3\u03b5 \u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03cc ad inventory, \u03c4\u03b7 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03bc\u03b5 first-party data, \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2, \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd \u03cc\u03c0\u03c9\u03c2 ROAS \u03ba\u03b1\u03b9 CPA. \u0395\u03c0\u03af\u03c3\u03b7\u03c2, \u03b7 \u03b4\u03b9\u03b1\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1 \u03c3\u03c4\u03b1 \u03ba\u03cc\u03c3\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03b7 \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7 \u03b3\u03b9\u03b1 mobile \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac.<\/p><\/div><\/details>\n<details id=\"faq-4\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u0393\u03b9\u03b1\u03c4\u03af \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03c4\u03bf measurement \u03c3\u03c4\u03bf programmatic advertising;<\/summary><div class=\"td-faq-content\"><p>\u03a4\u03bf measurement \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1\u03c2 \u03c4\u03c9\u03bd \u03ba\u03b1\u03bc\u03c0\u03b1\u03bd\u03b9\u03ce\u03bd. \u0395\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c4\u03b7 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2, \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf ROAS \u03ba\u03b1\u03b9 \u03c4\u03bf CPA, \u03ba\u03b1\u03b9 \u03b2\u03bf\u03b7\u03b8\u03ac \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c0\u03cc\u03c3\u03b5\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03b8\u03b7\u03ba\u03b1\u03bd \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2.<\/p><\/div><\/details>\n<details id=\"faq-5\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf DSP \u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae mobile advertising;<\/summary><div class=\"td-faq-content\"><p>\u03a4\u03bf DSP \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae mobile advertising \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u03c3\u03b5 mobile placements \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7 \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7 \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03c3\u03b5 \u03ba\u03b9\u03bd\u03b7\u03c4\u03ad\u03c2 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ad\u03c2. \u0391\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03c4\u03bf mobile \u03b1\u03bd\u03c4\u03b9\u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b5\u03cd\u03b5\u03b9 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03c9\u03bd digital ad revenues.<\/p><\/div><\/details>\n<details id=\"faq-6\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03bf\u03c6\u03ad\u03bb\u03b7 \u03c4\u03bf\u03c5 DSP \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2;<\/summary><div class=\"td-faq-content\"><p>\u03a4\u03bf DSP \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03b5\u03c5\u03c1\u03cd\u03c4\u03b5\u03c1\u03b7 \u03ba\u03ac\u03bb\u03c5\u03c8\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b7 \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1. \u0395\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u03c3\u03b5 \u03c0\u03bf\u03bb\u03bb\u03b1\u03c0\u03bb\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03ba\u03b1\u03b9 publishers, \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03c2 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2.<\/p><\/div><\/details>\n<details id=\"faq-7\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5 audience targeting \u03bc\u03ad\u03c3\u03c9 DSP;<\/summary><div class=\"td-faq-content\"><p>\u03a4\u03bf audience targeting \u03bc\u03ad\u03c3\u03c9 DSP \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03ba\u03c1\u03b9\u03b2\u03ae \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd \u03c3\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 \u03ba\u03bf\u03b9\u03bd\u03ac. \u0391\u03c5\u03c4\u03cc \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03ba\u03b1\u03bc\u03c0\u03b1\u03bd\u03b9\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03bf conversion rate.<\/p><\/div><\/details>\n  <\/div>\n\n\n\n<script type=\"application\/ld+json\" class=\"twodots-faq-schema\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf Demand Side Platform (DSP) \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03b2\u03bf\u03b7\u03b8\u03ac \u03c4\u03bf e-commerce;\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u03a4\u03bf Demand Side Platform (DSP) \u03b5\u03af\u03bd\u03b1\u03b9 \u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03b9\u03ba\u03cc \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03bf\u03cd \u03c7\u03ce\u03c1\u03bf\u03c5 \u03bc\u03ad\u03c3\u03c9 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03c9\u03bd \u03b4\u03b7\u03bc\u03bf\u03c0\u03c1\u03b1\u03c3\u03b9\u03ce\u03bd. \u0392\u03bf\u03b7\u03b8\u03ac \u03c4\u03bf e-commerce \u03bd\u03b1 \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03b5\u03b9 \u03c0\u03b9\u03bf \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c4\u03b1 \u03ba\u03bf\u03b9\u03bd\u03ac, \u03bd\u03b1 \u03b5\u03c0\u03b5\u03ba\u03c4\u03b5\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03bd\u03ad\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5 \u03b3\u03b9\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1.\"}},{\"@type\":\"Question\",\"name\":\"\u03a0\u03ce\u03c2 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf DSP \u03bc\u03b5 \u03c4\u03bf first-party data;\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u03a4\u03bf DSP \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03b5\u03b8\u03b5\u03af \u03bc\u03b5 first-party data, \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03c9\u03bd audiences \u03b2\u03b1\u03c3\u03b9\u03c3\u03bc\u03ad\u03bd\u03c9\u03bd \u03c3\u03b5 \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ae\u03c3\u03b5\u03b9\u03c2. \u0391\u03c5\u03c4\u03cc \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03ba\u03c1\u03af\u03b2\u03b5\u03b9\u03b1 \u03c4\u03b7\u03c2 \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd.\"}},{\"@type\":\"Question\",\"name\":\"\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae\u03c2 \u03b5\u03bd\u03cc\u03c2 DSP \u03b3\u03b9\u03b1 e-commerce;\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u03a4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u03c3\u03b5 \u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03cc ad inventory, \u03c4\u03b7 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03bc\u03b5 first-party data, \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2, \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd \u03cc\u03c0\u03c9\u03c2 ROAS \u03ba\u03b1\u03b9 CPA. \u0395\u03c0\u03af\u03c3\u03b7\u03c2, \u03b7 \u03b4\u03b9\u03b1\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1 \u03c3\u03c4\u03b1 \u03ba\u03cc\u03c3\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03b7 \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7 \u03b3\u03b9\u03b1 mobile \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac.\"}},{\"@type\":\"Question\",\"name\":\"\u0393\u03b9\u03b1\u03c4\u03af \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03c4\u03bf measurement \u03c3\u03c4\u03bf programmatic advertising;\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u03a4\u03bf measurement \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1\u03c2 \u03c4\u03c9\u03bd \u03ba\u03b1\u03bc\u03c0\u03b1\u03bd\u03b9\u03ce\u03bd. \u0395\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c4\u03b7 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2, \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf ROAS \u03ba\u03b1\u03b9 \u03c4\u03bf CPA, \u03ba\u03b1\u03b9 \u03b2\u03bf\u03b7\u03b8\u03ac \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c0\u03cc\u03c3\u03b5\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03b8\u03b7\u03ba\u03b1\u03bd \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2.\"}},{\"@type\":\"Question\",\"name\":\"\u03a0\u03ce\u03c2 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf DSP \u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae mobile advertising;\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u03a4\u03bf DSP \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae mobile advertising \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u03c3\u03b5 mobile placements \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7 \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7 \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03c3\u03b5 \u03ba\u03b9\u03bd\u03b7\u03c4\u03ad\u03c2 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ad\u03c2. \u0391\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03c4\u03bf mobile \u03b1\u03bd\u03c4\u03b9\u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b5\u03cd\u03b5\u03b9 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03c9\u03bd digital ad revenues.\"}},{\"@type\":\"Question\",\"name\":\"\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03bf\u03c6\u03ad\u03bb\u03b7 \u03c4\u03bf\u03c5 DSP \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2;\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u03a4\u03bf DSP \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03b5\u03c5\u03c1\u03cd\u03c4\u03b5\u03c1\u03b7 \u03ba\u03ac\u03bb\u03c5\u03c8\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b7 \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1. \u0395\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u03c3\u03b5 \u03c0\u03bf\u03bb\u03bb\u03b1\u03c0\u03bb\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03ba\u03b1\u03b9 publishers, \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03c2 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2.\"}},{\"@type\":\"Question\",\"name\":\"\u03a0\u03bf\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5 audience targeting \u03bc\u03ad\u03c3\u03c9 DSP;\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u03a4\u03bf audience targeting \u03bc\u03ad\u03c3\u03c9 DSP \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03ba\u03c1\u03b9\u03b2\u03ae \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd \u03c3\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 \u03ba\u03bf\u03b9\u03bd\u03ac. \u0391\u03c5\u03c4\u03cc \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03ba\u03b1\u03bc\u03c0\u03b1\u03bd\u03b9\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03bf conversion rate.\"}}]}<\/script>\n\n","protected":false},"excerpt":{"rendered":"<p>For an e-commerce brand that has tried Meta Ads and Google Ads, the next step isn\u2019t simply to increase its budget. It needs better control over where its ads appear, which audience they target, and how it demonstrates the value of those ads. This is where the Demand Side Platform (DSP) comes in, enabling the purchase of ad inventory from multiple channels through automated auctions and real-time bidding. Choosing the right DSP is critical to commercial success, taking into account criteria such as inventory quality, data, cost, and measurement.<\/p>","protected":false},"author":1,"featured_media":82906,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","content-type":"","footnotes":""},"categories":[195],"tags":[17418,8136,17419,6491,17417],"class_list":["post-82311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-psifiako-marketing","tag-dsp","tag-e-commerce-ads","tag-media-buying","tag-performance-marketing","tag-programmatic-advertising"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/82311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/comments?post=82311"}],"version-history":[{"count":0,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/82311\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media\/82906"}],"wp:attachment":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media?parent=82311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/categories?post=82311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/tags?post=82311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}