{"id":83106,"date":"2026-07-12T07:08:11","date_gmt":"2026-07-12T04:08:11","guid":{"rendered":"https:\/\/twodots.gr\/?p=83106"},"modified":"2026-07-12T07:32:48","modified_gmt":"2026-07-12T04:32:48","slug":"analytics-platforms-data-decisions","status":"publish","type":"post","link":"https:\/\/twodots.gr\/en\/analytics-platforms-data-decisions\/","title":{"rendered":"Analytics platforms: \u03c0\u03ce\u03c2 \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b3\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 growth"},"content":{"rendered":"\n<div class=\"td-article-toc\"><div class=\"td-toc-title\">\u03a0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03b1<\/div><ul><li><a href=\"#giati-ta-analytics-platforms-eginan-epicheirisiako-thema\">\u0393\u03b9\u03b1\u03c4\u03af \u03c4\u03b1 analytics platforms \u03ad\u03b3\u03b9\u03bd\u03b1\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03c3\u03b9\u03b1\u03ba\u03cc \u03b8\u03ad\u03bc\u03b1<\/a><\/li><li><a href=\"#ti-deichnei-i-sygkrisi-ergaleion-opos-tableau-looker-kai-power-bi\">\u03a4\u03b9 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03b7 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03c9\u03bd \u03cc\u03c0\u03c9\u03c2 Tableau, Looker \u03ba\u03b1\u03b9 Power BI<\/a><\/li><li><a href=\"#pos-dialegei-analytics-platform-ena-ecommerce-i-b2b-brand\">\u03a0\u03ce\u03c2 \u03b4\u03b9\u03b1\u03bb\u03ad\u03b3\u03b5\u03b9 analytics platform \u03ad\u03bd\u03b1 e-commerce \u03ae B2B brand<\/a><\/li><li><a href=\"#ta-lathi-pou-kostizoun-perissotero-apo-tin-adeia-chrisis\">\u03a4\u03b1 \u03bb\u03ac\u03b8\u03b7 \u03c0\u03bf\u03c5 \u03ba\u03bf\u03c3\u03c4\u03af\u03b6\u03bf\u03c5\u03bd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03ac\u03b4\u03b5\u03b9\u03b1 \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2<\/a><\/li><li><a href=\"#i-thesi-tou-ai-sta-analytics\">\u0397 \u03b8\u03ad\u03c3\u03b7 \u03c4\u03bf\u03c5 AI \u03c3\u03c4\u03b1 analytics<\/a><\/li><li><a href=\"#ti-simainei-afto-gia-marketing-kai-growth\">\u03a4\u03b9 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03b1\u03c5\u03c4\u03cc \u03b3\u03b9\u03b1 marketing \u03ba\u03b1\u03b9 growth<\/a><\/li><li><a href=\"#praktiko-plaisio-epilogis-apo-tin-two-dots\">\u03a0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd TWO DOTS<\/a><\/li><li><a href=\"#ta-dedomena-ginontai-chrisima-otan-odigoun-se-apofasi\">\u03a4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b3\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b1 \u03cc\u03c4\u03b1\u03bd \u03bf\u03b4\u03b7\u03b3\u03bf\u03cd\u03bd \u03c3\u03b5 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7<\/a><\/li><li><a href=\"#sychnes-erotiseis\">\u03a3\u03c5\u03c7\u03bd\u03ad\u03c2 \u0395\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2<\/a><\/li><\/ul><\/div>\n\n\n<div class=\"td-article-lede\"><p>\u03a4\u03b1 analytics platforms \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 dashboards. \u0395\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03cc\u03c0\u03bf\u03c5 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2, marketing, CRM \u03ba\u03b1\u03b9 e-commerce \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 growth, budget, \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7.<\/p><\/div>\n\n\n\n<h2 id=\"giati-ta-analytics-platforms-eginan-epicheirisiako-thema\" class=\"wp-block-heading\">\u0393\u03b9\u03b1\u03c4\u03af \u03c4\u03b1 analytics platforms \u03ad\u03b3\u03b9\u03bd\u03b1\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03c3\u03b9\u03b1\u03ba\u03cc \u03b8\u03ad\u03bc\u03b1<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03b1\u03be\u03af\u03b1 \u03bc\u03b9\u03b1\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1\u03c2 analytics \u03b4\u03b5\u03bd \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c0\u03cc\u03c3\u03b1 \u03b3\u03c1\u03b1\u03c6\u03ae\u03bc\u03b1\u03c4\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03c3\u03b5\u03b9, \u03b1\u03bb\u03bb\u03ac \u03c3\u03c4\u03bf \u03b1\u03bd \u03b2\u03bf\u03b7\u03b8\u03ac \u03c4\u03b7\u03bd \u03bf\u03bc\u03ac\u03b4\u03b1 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ac\u03b2\u03b5\u03b9 \u03c4\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bb\u03bb\u03ac\u03be\u03b5\u03b9. \u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 brand \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03b5\u03b9 \u03c3\u03b5 digital marketing, SEO \u03ae e-commerce, \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03b1\u03bd\u03c4\u03bf\u03cd\u03bd \u03c3\u03b5 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2: \u03c0\u03bf\u03b9\u03bf \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03ae \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7, \u03c0\u03bf\u03b9\u03b1 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03c0\u03b9\u03ad\u03b6\u03b5\u03c4\u03b1\u03b9, \u03c0\u03bf\u03b9\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c3\u03b5 leads \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03c4\u03bf\u03c5 funnel \u03c7\u03ac\u03bd\u03b5\u03b9 \u03c7\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1.<\/p>\n\n\n\n<div class=\"td-article-note\"><strong>\u03a0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7:<\/strong> \u0397 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae analytics platform \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ac \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7: \u03c0\u03bf\u03b9\u03b1 KPI \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af, \u03c0\u03bf\u03b9\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 reports \u03bf\u03b4\u03b7\u03b3\u03bf\u03cd\u03bd \u03c3\u03b5 \u03ac\u03bc\u03b5\u03c3\u03b7 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1.<\/div>\n\n\n\n<h2 id=\"ti-deichnei-i-sygkrisi-ergaleion-opos-tableau-looker-kai-power-bi\" class=\"wp-block-heading\">\u03a4\u03b9 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03b7 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03c9\u03bd \u03cc\u03c0\u03c9\u03c2 Tableau, Looker \u03ba\u03b1\u03b9 Power BI<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03b1\u03b3\u03bf\u03c1\u03ac \u03c4\u03c9\u03bd analytics platforms \u03ba\u03b9\u03bd\u03b5\u03af\u03c4\u03b1\u03b9 \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03cc\u03c0\u03c9\u03c2 Microsoft Power BI, Tableau, Looker, Qlik Sense, ThoughtSpot \u03ba\u03b1\u03b9 \u03ac\u03bb\u03bb\u03b5\u03c2 \u03bb\u03cd\u03c3\u03b5\u03b9\u03c2 BI. \u0386\u03bb\u03bb\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03c5\u03bd\u03b1\u03c4\u03ac \u03c3\u03b5 enterprise governance, \u03ac\u03bb\u03bb\u03b1 \u03c3\u03b5 self-service \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7, \u03ac\u03bb\u03bb\u03b1 \u03c3\u03b5 embedded analytics \u03ba\u03b1\u03b9 \u03ac\u03bb\u03bb\u03b1 \u03c3\u03b5 AI-assisted exploration. \u03a4\u03bf \u03c3\u03c9\u03c3\u03c4\u03cc \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03bf \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03b9\u03bf \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03b1\u03ba\u03bf\u03cd\u03b3\u03b5\u03c4\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc, \u03b1\u03bb\u03bb\u03ac \u03c0\u03bf\u03b9\u03bf \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03c4\u03bf data stack, \u03c3\u03c4\u03bf\u03c5\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2.<\/p>\n\n\n\n<p class=\"td-comparison-title\">\u0391\u03c0\u03cc reporting \u03c3\u03b5 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 growth<\/p><div class=\"td-comparison-cards td-comparison-cards--horizontal\"><div class=\"td-comparison-grid td-comparison-grid--two\"><div class=\"td-platform-card\"><h3>Dashboard \u03c7\u03c9\u03c1\u03af\u03c2 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7<\/h3><p>\u0397 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03c0\u03bf\u03bb\u03bb\u03ac \u03b3\u03c1\u03b1\u03c6\u03ae\u03bc\u03b1\u03c4\u03b1, \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03be\u03ad\u03c1\u03b5\u03b9 \u03c0\u03bf\u03b9\u03bf metric \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 budget, \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2, \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7.<\/p><div class=\"td-badge-row\"><span class=\"td-badge\">\u03a0\u03bf\u03bb\u03bb\u03ac KPIs<\/span><span class=\"td-badge\">\u039b\u03af\u03b3\u03b7 \u03b4\u03c1\u03ac\u03c3\u03b7<\/span><\/div><\/div><div class=\"td-platform-card td-platform-card--navy\"><h3>Analytics \u03bc\u03b5 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03c3\u03b9\u03b1\u03ba\u03cc \u03c1\u03cc\u03bb\u03bf<\/h3><p>\u03a4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03ad\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ad\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2, \u03c5\u03c0\u03b5\u03cd\u03b8\u03c5\u03bd\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 marketing, \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 customer experience.<\/p><div class=\"td-badge-row\"><span class=\"td-badge\">Data quality<\/span><span class=\"td-badge\">Growth decisions<\/span><\/div><\/div><\/div><\/div>\n\n\n\n<h2 id=\"pos-dialegei-analytics-platform-ena-ecommerce-i-b2b-brand\" class=\"wp-block-heading\">\u03a0\u03ce\u03c2 \u03b4\u03b9\u03b1\u03bb\u03ad\u03b3\u03b5\u03b9 analytics platform \u03ad\u03bd\u03b1 e-commerce \u03ae B2B brand<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0388\u03bd\u03b1 e-commerce \u03ae B2B brand \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c0\u03c1\u03ce\u03c4\u03b1 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03c4\u03bf\u03c5 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1: analytics tags, ad platforms, CRM, ERP, WooCommerce \u03ae \u03ac\u03bb\u03bb\u03bf commerce \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1, email marketing \u03ba\u03b1\u03b9 customer support. \u0391\u03bd \u03b1\u03c5\u03c4\u03ac \u03b4\u03b5\u03bd \u03c3\u03c5\u03bd\u03b4\u03ad\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac, \u03c4\u03bf BI layer \u03b1\u03c0\u03bb\u03ce\u03c2 \u03bf\u03c0\u03c4\u03b9\u03ba\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03b1\u03c3\u03c5\u03bc\u03c6\u03c9\u03bd\u03af\u03b5\u03c2.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u039e\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b1 KPI \u03b3\u03b9\u03b1 marketing, \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2, \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03bf \u03ba\u03ad\u03c1\u03b4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 retention.<\/li>\n<li>\u03a3\u03c9\u03c3\u03c4\u03ae \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03c0\u03b7\u03b3\u03ce\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03c7\u03c9\u03c1\u03af\u03c2 \u03b4\u03b9\u03c0\u03bb\u03ad\u03c2 \u03ae \u03b5\u03bb\u03bb\u03b9\u03c0\u03b5\u03af\u03c2 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2.<\/li>\n<li>\u0394\u03b9\u03ba\u03b1\u03b9\u03ce\u03bc\u03b1\u03c4\u03b1 \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7\u03c2 \u03ce\u03c3\u03c4\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03bd\u03b1 \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9.<\/li>\n<li>Reports \u03c0\u03bf\u03c5 \u03bf\u03b4\u03b7\u03b3\u03bf\u03cd\u03bd \u03c3\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2, \u03cc\u03c7\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03c3\u03b5 \u03b5\u03bd\u03b7\u03bc\u03ad\u03c1\u03c9\u03c3\u03b7.<\/li>\n<\/ul>\n\n\n\n<div class=\"td-chart td-chart--horizontal\"><p class=\"td-chart-title\">\u03a0\u03bf\u03cd \u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03b1\u03be\u03af\u03b1 \u03b5\u03bd\u03cc\u03c2 analytics platform<\/p><p class=\"td-chart-subtitle\">\u03a0\u03b7\u03b3\u03ae: TWO DOTS synthesis \u03b1\u03c0\u03cc G2, Tableau, Microsoft Power BI, Google Looker \u03ba\u03b1\u03b9 Qlik<\/p><div class=\"td-chart-body\"><div class=\"td-chart-row\"><div class=\"td-chart-label\">\u039a\u03b1\u03b8\u03b1\u03c1\u03cc\u03c4\u03b7\u03c4\u03b1 KPI<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:90.0%\"><\/div><\/div><div class=\"td-chart-value\">90%<\/div><\/div><div class=\"td-chart-row\"><div class=\"td-chart-label\">\u03a0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:86.0%\"><\/div><\/div><div class=\"td-chart-value\">86%<\/div><\/div><div class=\"td-chart-row\"><div class=\"td-chart-label\">\u0395\u03bd\u03c3\u03c9\u03bc\u03b1\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:82.0%\"><\/div><\/div><div class=\"td-chart-value\">82%<\/div><\/div><div class=\"td-chart-row\"><div class=\"td-chart-label\">Self-service \u03c7\u03c1\u03ae\u03c3\u03b7<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:76.0%\"><\/div><\/div><div class=\"td-chart-value\">76%<\/div><\/div><div class=\"td-chart-row\"><div class=\"td-chart-label\">\u0395\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03bc\u03b5\u03c4\u03ac \u03c4\u03bf report<\/div><div class=\"td-chart-track\"><div class=\"td-chart-bar\" style=\"width:70.0%\"><\/div><\/div><div class=\"td-chart-value\">70%<\/div><\/div><\/div><\/div>\n\n\n\n<h2 id=\"ta-lathi-pou-kostizoun-perissotero-apo-tin-adeia-chrisis\" class=\"wp-block-heading\">\u03a4\u03b1 \u03bb\u03ac\u03b8\u03b7 \u03c0\u03bf\u03c5 \u03ba\u03bf\u03c3\u03c4\u03af\u03b6\u03bf\u03c5\u03bd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03ac\u03b4\u03b5\u03b9\u03b1 \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03b7 \u03c3\u03c5\u03bd\u03b4\u03c1\u03bf\u03bc\u03ae \u03c4\u03bf\u03c5 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf\u03c5. \u0395\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03bb\u03ac\u03b8\u03bf\u03c2 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03ac\u03c3\u03bc\u03b1\u03c4\u03b1 \u03b1\u03c0\u03cc \u03ba\u03b1\u03ba\u03ae \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7, \u03c4\u03b1 reports \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9, \u03c4\u03b1 dashboards \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03ad\u03c7\u03bf\u03c5\u03bd \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b1 KPI \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03c3\u03c5\u03bd\u03b4\u03ad\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7.<\/p>\n\n\n\n<div class=\"td-decision-band\"><p class=\"td-decision-label\">\u039a\u03cd\u03c1\u03b9\u03b1 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7<\/p><strong>\u03a0\u03bf\u03b9\u03b1 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03bf analytics platform;<\/strong><p>\u03a0\u03c1\u03b9\u03bd \u03b5\u03c0\u03b9\u03bb\u03b5\u03b3\u03b5\u03af \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf, \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bf\u03c1\u03b9\u03c3\u03c4\u03b5\u03af \u03b1\u03bd \u03bf \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf attribution, \u03c0\u03b9\u03bf \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 reports, self-service \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7, \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc\u03c4\u03b5\u03c1\u03bf e-commerce funnel \u03ae \u03b5\u03bd\u03b9\u03b1\u03af\u03b1 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7.<\/p><\/div>\n\n\n\n<h2 id=\"i-thesi-tou-ai-sta-analytics\" class=\"wp-block-heading\">\u0397 \u03b8\u03ad\u03c3\u03b7 \u03c4\u03bf\u03c5 AI \u03c3\u03c4\u03b1 analytics<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf AI \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03c0\u03bf\u03c5 \u03bf\u03b9 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03c1\u03c9\u03c4\u03bf\u03cd\u03bd \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1. \u0391\u03bd\u03c4\u03af \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5\u03bd \u03ba\u03ac\u03b8\u03b5 report \u03b1\u03c0\u03cc analyst, \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03c0\u03b9\u03bf \u03c6\u03c5\u03c3\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2, \u03bd\u03b1 \u03b5\u03bd\u03c4\u03bf\u03c0\u03af\u03b6\u03bf\u03c5\u03bd \u03b1\u03c0\u03bf\u03ba\u03bb\u03af\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd alerts. \u0391\u03c5\u03c4\u03cc \u03cc\u03bc\u03c9\u03c2 \u03b4\u03b5\u03bd \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03b8\u03b9\u03c3\u03c4\u03ac \u03c4\u03bf governance. \u0391\u03bd \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bb\u03ac\u03b8\u03bf\u03c2, \u03c4\u03bf AI \u03b8\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b1 \u03bb\u03ac\u03b8\u03bf\u03c2 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03ac\u03c3\u03bc\u03b1\u03c4\u03b1 \u03c0\u03b9\u03bf \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1.<\/p>\n\n\n\n<h2 id=\"ti-simainei-afto-gia-marketing-kai-growth\" class=\"wp-block-heading\">\u03a4\u03b9 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03b1\u03c5\u03c4\u03cc \u03b3\u03b9\u03b1 marketing \u03ba\u03b1\u03b9 growth<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a3\u03c4\u03bf marketing, \u03c4\u03b1 analytics platforms \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c6\u03b1\u03bd\u03b5\u03af \u03b1\u03bd \u03b7 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 traffic \u03c6\u03ad\u03c1\u03bd\u03b5\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b5\u03c2 \u03ae \u03b1\u03c0\u03bb\u03ce\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c8\u03b5\u03b9\u03c2. \u03a3\u03c4\u03bf SEO, \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03b5\u03b8\u03b5\u03af \u03b7 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ae \u03bf\u03c1\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bc\u03b5 leads, revenue \u03ba\u03b1\u03b9 customer intent. \u03a3\u03c4\u03bf performance marketing, \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03bd\u03b1 \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03c3\u03b5\u03b9 \u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ad\u03c1\u03c7\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c3\u03c9\u03c3\u03c4\u03cc targeting \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03bb\u03ae \u03c3\u03b5 \u03ad\u03bd\u03b1 isolated report.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0394\u03b5\u03c2 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2: <a href=\"https:\/\/twodots.gr\/digital-marketing-seo\/\">Digital Marketing &amp; SEO<\/a>, <a href=\"https:\/\/twodots.gr\/aftomatismoi-epicheiriseon-ai\/\">\u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03bf\u03af \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd &amp; AI<\/a> \u03ba\u03b1\u03b9 <a href=\"https:\/\/twodots.gr\/kataskevi-eshop\/\">\u03ba\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03ae e-shop<\/a>.<\/p>\n\n\n\n<h2 id=\"praktiko-plaisio-epilogis-apo-tin-two-dots\" class=\"wp-block-heading\">\u03a0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd TWO DOTS<\/h2>\n\n\n\n<div class=\"td-step-list\"><p class=\"td-step-list-title\">\u03a0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2<\/p><ol><li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 1<\/span><strong>\u039f\u03c1\u03af\u03c3\u03c4\u03b5 \u03c0\u03c1\u03ce\u03c4\u03b1 \u03c4\u03b1 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b1 KPI<\/strong><p>\u039e\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03b1\u03c0\u03cc conversion rate, CAC, ROAS, \u03b5\u03c0\u03b1\u03bd\u03b1\u03b3\u03bf\u03c1\u03ad\u03c2, margin \u03ba\u03b1\u03b9 lead quality, \u03ce\u03c3\u03c4\u03b5 \u03c4\u03bf \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ac \u03cc,\u03c4\u03b9 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7.<\/p><\/li><li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 2<\/span><strong>\u0395\u03bb\u03ad\u03b3\u03be\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd<\/strong><p>\u03a3\u03c5\u03bd\u03b4\u03ad\u03c3\u03c4\u03b5 \u03c3\u03c9\u03c3\u03c4\u03ac e-commerce, CRM, advertising platforms \u03ba\u03b1\u03b9 analytics tags, \u03b3\u03b9\u03b1\u03c4\u03af \u03ad\u03bd\u03b1 \u03bb\u03ac\u03b8\u03bf\u03c2 source \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03bb\u03bb\u03bf\u03b9\u03ce\u03c3\u03b5\u03b9 \u03cc\u03bb\u03bf \u03c4\u03bf reporting.<\/p><\/li><li><span class=\"td-step-kicker\">\u0392\u03ae\u03bc\u03b1 3<\/span><strong>\u039c\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03c4\u03b5 \u03c4\u03b1 reports \u03c3\u03b5 workflow<\/strong><p>\u039a\u03ac\u03b8\u03b5 dashboard \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c5\u03c0\u03b5\u03cd\u03b8\u03c5\u03bd\u03bf, \u03c3\u03c5\u03c7\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03bb\u03ad\u03b3\u03c7\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b7 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1, \u03b1\u03bb\u03bb\u03b9\u03ce\u03c2 \u03bc\u03ad\u03bd\u03b5\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03bc\u03b9\u03b1 \u03c9\u03c1\u03b1\u03af\u03b1 \u03b1\u03c0\u03b5\u03b9\u03ba\u03cc\u03bd\u03b9\u03c3\u03b7.<\/p><\/li><\/ol><\/div>\n\n\n\n<h2 id=\"ta-dedomena-ginontai-chrisima-otan-odigoun-se-apofasi\" class=\"wp-block-heading\">\u03a4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b3\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b1 \u03cc\u03c4\u03b1\u03bd \u03bf\u03b4\u03b7\u03b3\u03bf\u03cd\u03bd \u03c3\u03b5 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a4\u03bf \u03c3\u03c9\u03c3\u03c4\u03cc analytics platform \u03b4\u03b5\u03bd \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1. \u03a5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c4\u03b1\u03b9 \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b1\u03b2\u03b5\u03b2\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1. \u038c\u03c4\u03b1\u03bd \u03c4\u03b1 KPI \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac, \u03bf\u03b9 \u03c0\u03b7\u03b3\u03ad\u03c2 \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b1 reports \u03c3\u03c5\u03bd\u03b4\u03ad\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c5\u03c0\u03b5\u03cd\u03b8\u03c5\u03bd\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2, \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b3\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ae\u03c2 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ad\u03bd\u03b1 \u03b1\u03c1\u03c7\u03b5\u03af\u03bf \u03c0\u03bf\u03c5 \u03ba\u03b1\u03bd\u03b5\u03af\u03c2 \u03b4\u03b5\u03bd \u03b1\u03bd\u03bf\u03af\u03b3\u03b5\u03b9.<\/p>\n\n\n\n<div class=\"td-source-list\"><p class=\"td-source-list-title\">\u03a0\u03b7\u03b3\u03ad\u03c2<\/p><ul><li><a href=\"https:\/\/learn.g2.com\/best-analytics-platforms?hsLang=en\" target=\"_blank\" rel=\"noopener\">G2: Best analytics platforms for 2026<\/a><\/li><li><a href=\"https:\/\/www.tableau.com\/business-intelligence\/what-is-business-intelligence\" target=\"_blank\" rel=\"noopener\">Tableau: What is Business Intelligence?<\/a><\/li><li><a href=\"https:\/\/learn.microsoft.com\/en-us\/power-bi\/fundamentals\/power-bi-overview\" target=\"_blank\" rel=\"noopener\">Microsoft Learn: What is Power BI?<\/a><\/li><li><a href=\"https:\/\/cloud.google.com\/looker-bi\" target=\"_blank\" rel=\"noopener\">Google Cloud: Looker business intelligence platform<\/a><\/li><li><a href=\"https:\/\/www.qlik.com\/us\/products\/qlik-sense\" target=\"_blank\" rel=\"noopener\">Qlik Sense: Modern analytics<\/a><\/li><li><a href=\"https:\/\/www.thoughtspot.com\/product\/analytics\" target=\"_blank\" rel=\"noopener\">ThoughtSpot: Enterprise business intelligence<\/a><\/li><\/ul><\/div>\n\n\n\n<section class=\"td-service-cta\"><div class=\"td-service-cta-content\"><p class=\"td-service-cta-eyebrow\">\u03a3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ae \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1 TWO DOTS<\/p><h2 id=\"digital-marketing-apofaseis-me-katharo-reporting\">Digital marketing \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc reporting<\/h2><p>\u0391\u03bd \u03c4\u03b1 reports \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03c0\u03bf\u03bb\u03bb\u03ac \u03bd\u03bf\u03cd\u03bc\u03b5\u03c1\u03b1 \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03bf\u03b4\u03b7\u03b3\u03bf\u03cd\u03bd \u03c3\u03b5 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ad\u03c2 \u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03b9\u03c2, \u03b7 TWO DOTS \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03ad\u03c3\u03b5\u03b9 analytics, SEO \u03ba\u03b1\u03b9 performance marketing \u03bc\u03b5 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 growth.<\/p><div class=\"td-service-cta-actions\"><a class=\"td-service-cta-button\" href=\"https:\/\/twodots.gr\/digital-marketing-seo\/\">\u0394\u03b5\u03af\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1 Digital Marketing &amp; SEO<\/a><\/div><\/div><\/section>\n\n\n\n<h2 id=\"sychnes-erotiseis\" class=\"td-faq-heading\">\u03a3\u03c5\u03c7\u03bd\u03ad\u03c2 \u0395\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2<\/h2>\n<div class=\"td-faq\">\n<details id=\"faq-1\" class=\"td-faq-item\" open><summary class=\"td-faq-title\">\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 analytics platform;<\/summary><div class=\"td-faq-content\"><p>\u0395\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03bd\u03b5\u03b9, \u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03bd\u03b5\u03b9, \u03b1\u03bd\u03b1\u03bb\u03cd\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03bf\u03c0\u03c4\u03b9\u03ba\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1, \u03ce\u03c3\u03c4\u03b5 \u03bf\u03b9 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03bd\u03b1 \u03c0\u03b1\u03af\u03c1\u03bd\u03bf\u03c5\u03bd \u03c0\u03b9\u03bf \u03ba\u03b1\u03b8\u03b1\u03c1\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2.<\/p><\/div><\/details>\n<details id=\"faq-2\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 \u03b1\u03c0\u03bb\u03cc dashboard;<\/summary><div class=\"td-faq-content\"><p>\u0388\u03bd\u03b1 dashboard \u03b1\u03c0\u03bb\u03ce\u03c2 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03b5\u03b9 \u03b1\u03c1\u03b9\u03b8\u03bc\u03bf\u03cd\u03c2. \u0388\u03bd\u03b1 \u03c3\u03c9\u03c3\u03c4\u03ac \u03c3\u03c4\u03b7\u03bc\u03ad\u03bd\u03bf analytics platform \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03b9 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1, governance, KPI, alerts \u03ba\u03b1\u03b9 workflows \u03bc\u03b5 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2.<\/p><\/div><\/details>\n<details id=\"faq-3\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a0\u03cc\u03c4\u03b5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03cc\u03c0\u03c9\u03c2 Power BI, Tableau \u03ae Looker;<\/summary><div class=\"td-faq-content\"><p>\u038c\u03c4\u03b1\u03bd \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b2\u03c1\u03af\u03c3\u03ba\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c0\u03bf\u03bb\u03bb\u03ac \u03c3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1, \u03cc\u03c4\u03b1\u03bd \u03c4\u03b1 reports \u03ba\u03b1\u03b8\u03c5\u03c3\u03c4\u03b5\u03c1\u03bf\u03cd\u03bd \u03ae \u03cc\u03c4\u03b1\u03bd marketing, \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03bf\u03af\u03ba\u03b7\u03c3\u03b7 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03bf\u03b9\u03bd\u03ae \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03af\u03b4\u03b9\u03b1 KPI.<\/p><\/div><\/details>\n<details id=\"faq-4\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a4\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03bf\u03b9\u03c4\u03ac\u03be\u03b5\u03b9 \u03c0\u03c1\u03ce\u03c4\u03b1 \u03ad\u03bd\u03b1 e-commerce;<\/summary><div class=\"td-faq-content\"><p>\u039d\u03b1 \u03ba\u03bf\u03b9\u03c4\u03ac\u03be\u03b5\u03b9 \u03b1\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03ad\u03c3\u03b5\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b5\u03c2, \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03bf \u03ba\u03ad\u03c1\u03b4\u03bf\u03c5\u03c2, traffic, \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2, customer lifetime value \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b1\u03bd\u03b1\u03b3\u03bf\u03c1\u03ad\u03c2.<\/p><\/div><\/details>\n<details id=\"faq-5\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03b2\u03bf\u03b7\u03b8\u03ac \u03c4\u03bf AI \u03c3\u03c4\u03b1 analytics platforms;<\/summary><div class=\"td-faq-content\"><p>\u03a4\u03bf AI \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c4\u03b1\u03c7\u03cd\u03bd\u03b5\u03b9 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2, alerts \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 insights, \u03b1\u03bb\u03bb\u03ac \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc data model \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03b9\u03bd\u03bf \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03b7 \u03b2\u03b3\u03ac\u03b6\u03b5\u03b9 \u03bb\u03ac\u03b8\u03bf\u03c2 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03ac\u03c3\u03bc\u03b1\u03c4\u03b1.<\/p><\/div><\/details>\n<details id=\"faq-6\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c0\u03b9\u03bf \u03c3\u03c5\u03c7\u03bd\u03cc \u03bb\u03ac\u03b8\u03bf\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae analytics platform;<\/summary><div class=\"td-faq-content\"><p>\u0397 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf\u03c5 \u03c0\u03c1\u03b9\u03bd \u03bf\u03c1\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03bf\u03b9 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c9\u03b8\u03bf\u03cd\u03bd. \u03a7\u03c9\u03c1\u03af\u03c2 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac KPI, \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03ba\u03b1\u03c4\u03b1\u03bb\u03ae\u03b3\u03b5\u03b9 \u03c3\u03b5 \u03b8\u03cc\u03c1\u03c5\u03b2\u03bf.<\/p><\/div><\/details>\n<details id=\"faq-7\" class=\"td-faq-item\"><summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 digital marketing \u03ba\u03b1\u03b9 SEO;<\/summary><div class=\"td-faq-content\"><p>\u03a3\u03c5\u03bd\u03b4\u03ad\u03b5\u03b9 traffic, keywords, campaigns, conversions \u03ba\u03b1\u03b9 revenue, \u03ce\u03c3\u03c4\u03b5 \u03bf\u03b9 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf, budget \u03ba\u03b1\u03b9 landing pages \u03bd\u03b1 \u03b2\u03b1\u03c3\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1.<\/p><\/div><\/details>\n<\/div>\n\n\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"BlogPosting\",\"headline\":\"Analytics platforms: \u03c0\u03ce\u03c2 \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b3\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 growth\",\"description\":\"\u03a4\u03b1 analytics platforms \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03b5\u03b9 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc marketing, \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2, CRM \u03ba\u03b1\u03b9 e-commerce \u03c3\u03b5 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ad\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 growth, reporting \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7.\",\"image\":[\"https:\/\/twodots.gr\/wp-content\/uploads\/2026\/07\/analytics-platforms-data-decisions-twodots.jpg\"],\"author\":{\"@type\":\"Organization\",\"name\":\"TWO DOTS\"},\"publisher\":{\"@type\":\"Organization\",\"name\":\"TWO DOTS\",\"url\":\"https:\/\/twodots.gr\"},\"mainEntityOfPage\":\"https:\/\/twodots.gr\/analytics-platforms-data-decisions\/\"}<\/script>\n\n\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 analytics platform;\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u0395\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03bd\u03b5\u03b9, \u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03bd\u03b5\u03b9, \u03b1\u03bd\u03b1\u03bb\u03cd\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03bf\u03c0\u03c4\u03b9\u03ba\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1, \u03ce\u03c3\u03c4\u03b5 \u03bf\u03b9 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03bd\u03b1 \u03c0\u03b1\u03af\u03c1\u03bd\u03bf\u03c5\u03bd \u03c0\u03b9\u03bf \u03ba\u03b1\u03b8\u03b1\u03c1\u03ad\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2.\"}},{\"@type\":\"Question\",\"name\":\"\u03a0\u03ce\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 \u03b1\u03c0\u03bb\u03cc dashboard;\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u0388\u03bd\u03b1 dashboard \u03b1\u03c0\u03bb\u03ce\u03c2 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03b5\u03b9 \u03b1\u03c1\u03b9\u03b8\u03bc\u03bf\u03cd\u03c2. \u0388\u03bd\u03b1 \u03c3\u03c9\u03c3\u03c4\u03ac \u03c3\u03c4\u03b7\u03bc\u03ad\u03bd\u03bf analytics platform \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03b9 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1, governance, KPI, alerts \u03ba\u03b1\u03b9 workflows \u03bc\u03b5 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2.\"}},{\"@type\":\"Question\",\"name\":\"\u03a0\u03cc\u03c4\u03b5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03cc\u03c0\u03c9\u03c2 Power BI, Tableau \u03ae Looker;\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u038c\u03c4\u03b1\u03bd \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b2\u03c1\u03af\u03c3\u03ba\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c0\u03bf\u03bb\u03bb\u03ac \u03c3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1, \u03cc\u03c4\u03b1\u03bd \u03c4\u03b1 reports \u03ba\u03b1\u03b8\u03c5\u03c3\u03c4\u03b5\u03c1\u03bf\u03cd\u03bd \u03ae \u03cc\u03c4\u03b1\u03bd marketing, \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03bf\u03af\u03ba\u03b7\u03c3\u03b7 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03bf\u03b9\u03bd\u03ae \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03af\u03b4\u03b9\u03b1 KPI.\"}},{\"@type\":\"Question\",\"name\":\"\u03a4\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03bf\u03b9\u03c4\u03ac\u03be\u03b5\u03b9 \u03c0\u03c1\u03ce\u03c4\u03b1 \u03ad\u03bd\u03b1 e-commerce;\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u039d\u03b1 \u03ba\u03bf\u03b9\u03c4\u03ac\u03be\u03b5\u03b9 \u03b1\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03ad\u03c3\u03b5\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b5\u03c2, \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03bf \u03ba\u03ad\u03c1\u03b4\u03bf\u03c5\u03c2, traffic, \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2, customer lifetime value 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