{"id":86148,"date":"2026-07-22T11:16:22","date_gmt":"2026-07-22T08:16:22","guid":{"rendered":"https:\/\/twodots.gr\/?p=86148"},"modified":"2026-07-22T11:16:25","modified_gmt":"2026-07-22T08:16:25","slug":"design-awards-den-einai-etymigoria","status":"publish","type":"post","link":"https:\/\/twodots.gr\/en\/design-awards-den-einai-etymigoria\/","title":{"rendered":"\u03a4\u03b1 design awards \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c4\u03c5\u03bc\u03b7\u03b3\u03bf\u03c1\u03af\u03b1: \u03c4\u03b9 \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03c4\u03bf \u03b2\u03bb\u03ad\u03bc\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c1\u03bf\u03c0\u03ae\u03c2"},"content":{"rendered":"<div class=\"td-article-lede\">\n<p><strong>\u0388\u03bd\u03b1 design award \u03b5\u03af\u03bd\u03b1\u03b9 \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c3\u03ae\u03bc\u03b1, \u03cc\u03c7\u03b9 \u03c4\u03b5\u03bb\u03b9\u03ba\u03ae \u03b5\u03c4\u03c5\u03bc\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03bd\u03cc\u03c2 \u03ad\u03c1\u03b3\u03bf\u03c5.<\/strong> \u039a\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03c0\u03ce\u03c2 \u03b4\u03b9\u03ac\u03b2\u03b1\u03c3\u03b5 \u03c4\u03b7 \u03b4\u03bf\u03c5\u03bb\u03b5\u03b9\u03ac \u03bc\u03b9\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03b5\u03c0\u03b9\u03c4\u03c1\u03bf\u03c0\u03ae, \u03bc\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03ad\u03c3\u03b1 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03c3\u03cd\u03bd\u03bf\u03bb\u03bf \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03bf\u03c7\u03ce\u03bd. \u0393\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7, \u03b7 \u03bf\u03c5\u03c3\u03af\u03b1 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c4\u03b9 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03c4\u03b7\u03ba\u03b5, \u03c4\u03b9 \u03ad\u03bc\u03b5\u03b9\u03bd\u03b5 \u03b1\u03c3\u03b1\u03c6\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03b1\u03c5\u03c4\u03ae \u03b7 \u03b3\u03bd\u03ce\u03c3\u03b7 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c4\u03bf\u03c5 brand.<\/p>\n<\/div>\n<div class=\"td-article-note\"><strong>\u0391\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7 \u03c0\u03c1\u03ce\u03c4\u03b1:<\/strong> \u0391\u03bd \u03ad\u03bd\u03b1 \u03ad\u03c1\u03b3\u03bf \u03b2\u03c1\u03b1\u03b2\u03b5\u03c5\u03c4\u03b5\u03af, \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b7 \u03b4\u03b9\u03ac\u03ba\u03c1\u03b9\u03c3\u03b7 \u03c9\u03c2 \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03b9\u03c9\u03bc\u03ad\u03bd\u03bf social proof \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03c9\u03c2 \u03b1\u03cc\u03c1\u03b9\u03c3\u03c4\u03b7 \u03b4\u03ae\u03bb\u03c9\u03c3\u03b7 \u03c5\u03c0\u03b5\u03c1\u03bf\u03c7\u03ae\u03c2. \u0391\u03bd \u03b4\u03b5\u03bd \u03b2\u03c1\u03b1\u03b2\u03b5\u03c5\u03c4\u03b5\u03af, \u03b4\u03b9\u03b1\u03c7\u03c9\u03c1\u03af\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03ba\u03c1\u03af\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b9\u03b4\u03ad\u03b1, \u03c4\u03b7\u03bd \u03b5\u03ba\u03c4\u03ad\u03bb\u03b5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03bf case study, \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b5 \u03c4\u03bf jury feedback \u03bc\u03b5 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03c3\u03c4\u03b5 \u03bc\u03cc\u03bd\u03bf \u03c4\u03cc\u03c4\u03b5 \u03c4\u03b9 \u03b1\u03be\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bb\u03bb\u03ac\u03be\u03b5\u03b9.<\/div>\n<div class=\"td-article-toc\">\n<div class=\"td-toc-title\">Contents<\/div>\n<ul>\n<li><a href=\"#ti-apokalyptei-award\">\u03a4\u03b9 \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03ad\u03bd\u03b1 design award<\/a><\/li>\n<li><a href=\"#vathmologia-kai-aitiologisi\">\u0397 \u03b2\u03b1\u03b8\u03bc\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03bb\u03ad\u03b5\u03b9 \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03b9\u03c4\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7<\/a><\/li>\n<li><a href=\"#kritiria-kai-apotelesma\">\u03a4\u03b1 \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1 \u03c4\u03bf\u03c5 jury \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2<\/a><\/li>\n<li><a href=\"#synthesi-epitropis\">\u0397 \u03c3\u03cd\u03bd\u03b8\u03b5\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c1\u03bf\u03c0\u03ae\u03c2 \u03b4\u03b9\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03bd\u03b5\u03b9 \u03c4\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1<\/a><\/li>\n<li><a href=\"#techniki-artiotita\">\u0397 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03b1\u03c1\u03c4\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03b3\u03af\u03bd\u03b5\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03cb\u03c0\u03cc\u03b8\u03b5\u03c3\u03b7<\/a><\/li>\n<li><a href=\"#challenger-codes\">\u038c\u03c4\u03b1\u03bd \u03bf\u03b9 \u03ba\u03ce\u03b4\u03b9\u03ba\u03b5\u03c2 \u03c4\u03c9\u03bd challenger brands \u03c0\u03b1\u03cd\u03bf\u03c5\u03bd \u03bd\u03b1 \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bd<\/a><\/li>\n<li><a href=\"#idea-choris-styling\">\u03a4\u03bf \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03c4\u03b5\u03c3\u03c4: \u03b5\u03c0\u03b9\u03b2\u03b9\u03ce\u03bd\u03b5\u03b9 \u03b7 \u03b9\u03b4\u03ad\u03b1 \u03c7\u03c9\u03c1\u03af\u03c2 \u03c4\u03bf styling;<\/a><\/li>\n<li><a href=\"#feedback-kai-evidence\">\u0391\u03c0\u03cc \u03c4\u03bf jury feedback \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03b5\u03b9\u03be\u03b7<\/a><\/li>\n<li><a href=\"#post-award-review\">Post-award review \u03c3\u03b5 \u03ad\u03be\u03b9 \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1<\/a><\/li>\n<li><a href=\"#award-sto-marketing\">\u03a0\u03ce\u03c2 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b4\u03b9\u03ac\u03ba\u03c1\u03b9\u03c3\u03b7 \u03c3\u03c4\u03bf marketing<\/a><\/li>\n<li><a href=\"#symperasma\">\u03a3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1: \u03b7 \u03b4\u03b9\u03ac\u03ba\u03c1\u03b9\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03ae\u03bc\u03b1, \u03cc\u03c7\u03b9 \u03c0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"ti-apokalyptei-award\">\u03a4\u03b9 \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03ad\u03bd\u03b1 design award<\/h2>\n<p>\u03a4\u03b1 design awards \u03b1\u03c0\u03bf\u03c4\u03c5\u03c0\u03ce\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03ba\u03c1\u03af\u03c3\u03b7 \u03bc\u03b9\u03b1\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c1\u03bf\u03c0\u03ae\u03c2, \u03b5\u03bd\u03ce \u03b7 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b1\u03bd \u03c4\u03bf feedback \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2, \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1.<\/p>\n<p>\u039c\u03b9\u03b1 \u03b2\u03c1\u03ac\u03b2\u03b5\u03c5\u03c3\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1 \u03b5\u03bd\u03cc\u03c2 agency, \u03bd\u03b1 \u03b4\u03ce\u03c3\u03b5\u03b9 \u03bf\u03c1\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae \u03bf\u03bc\u03ac\u03b4\u03b1 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c3\u03b5 \u03ad\u03bd\u03b1 brand \u03ad\u03bd\u03b1 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03bf \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b1\u03c0\u03cc\u03b4\u03b5\u03b9\u03be\u03b7\u03c2. \u0391\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03c0\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03b5\u03af, \u03cc\u03bc\u03c9\u03c2, \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf: \u03cc\u03c4\u03b9 \u03c4\u03bf \u03ad\u03c1\u03b3\u03bf \u03b1\u03bd\u03c4\u03b1\u03c0\u03bf\u03ba\u03c1\u03af\u03b8\u03b7\u03ba\u03b5 \u03c0\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c3\u03c4\u03b1 \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03b2\u03bb\u03ad\u03bc\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7\u03c2 \u03b4\u03b9\u03bf\u03c1\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7\u03c2.<\/p>\n<p>\u0397 Laila Rotter, design manager \u03c3\u03c4\u03b7\u03bd T\u00e1til \u03ba\u03b1\u03b9 \u03bc\u03ad\u03bb\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c1\u03bf\u03c0\u03ae\u03c2 \u03c4\u03c9\u03bd Pentawards, \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7 \u03b4\u03b9\u03ac\u03ba\u03c1\u03b9\u03c3\u03b7 \u03c9\u03c2 \u03c3\u03c5\u03bb\u03bb\u03bf\u03b3\u03b9\u03ba\u03cc \u03b2\u03bb\u03ad\u03bc\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03c9\u03c2 \u03bf\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7. \u0397 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03b1\u03c5\u03c4\u03ae \u03b4\u03b5\u03bd \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03bf \u03ba\u03cd\u03c1\u03bf\u03c2 \u03c4\u03c9\u03bd design awards. \u03a4\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03cc\u03c4\u03b5\u03c1\u03b1, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c3\u03b5 brands, agencies \u03ba\u03b1\u03b9 in-house \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03b2\u03ac\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03bc\u03b5 \u03b1\u03ba\u03c1\u03af\u03b2\u03b5\u03b9\u03b1: \u03c0\u03bf\u03b9\u03bf \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c4\u03bf\u03c5 \u03ad\u03c1\u03b3\u03bf\u03c5 \u03ad\u03b3\u03b9\u03bd\u03b5 \u03b1\u03bd\u03c4\u03b9\u03bb\u03b7\u03c0\u03c4\u03cc \u03ba\u03b1\u03b9 \u03bc\u03ad\u03c3\u03b1 \u03c3\u03b5 \u03c0\u03bf\u03b9\u03bf \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf.<\/p>\n<p>\u03a4\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03b4\u03b5\u03bd \u03b1\u03c0\u03b1\u03bd\u03c4\u03ac \u03bc\u03cc\u03bd\u03bf \u03c4\u03bf\u03c5 \u03b1\u03bd \u03b1\u03c5\u03be\u03ae\u03b8\u03b7\u03ba\u03b1\u03bd \u03bf\u03b9 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2, \u03b1\u03bd \u03bc\u03b5\u03b9\u03ce\u03b8\u03b7\u03ba\u03b5 \u03b7 \u03c3\u03cd\u03b3\u03c7\u03c5\u03c3\u03b7 \u03c3\u03c4\u03bf \u03c1\u03ac\u03c6\u03b9, \u03b1\u03bd \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03b8\u03b7\u03ba\u03b5 \u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c3\u03c4\u03bf e-shop \u03ae \u03b1\u03bd \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03b8\u03c5\u03bc\u03ac\u03c4\u03b1\u03b9 \u03b5\u03c5\u03ba\u03bf\u03bb\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c4\u03bf brand. \u0391\u03c5\u03c4\u03ac \u03b1\u03c0\u03b1\u03b9\u03c4\u03bf\u03cd\u03bd \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1. \u038c\u03c0\u03c9\u03c2 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03b7 \u03c3\u03c5\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03bf <a href=\"https:\/\/twodots.gr\/global-brand-strategy-unlearning\/\">\u03c0\u03ce\u03c2 \u03b5\u03be\u03b5\u03bb\u03af\u03c3\u03c3\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b9\u03b1 global brand strategy<\/a>, \u03b7 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b9\u03ba\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03ac \u03c4\u03b7\u03c2 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b9\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ae \u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2.<\/p>\n<h2 id=\"vathmologia-kai-aitiologisi\">\u0397 \u03b2\u03b1\u03b8\u03bc\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03bb\u03ad\u03b5\u03b9 \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03b9\u03c4\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7<\/h2>\n<p>\u0397 Rotter \u03b5\u03be\u03b7\u03b3\u03b5\u03af \u03cc\u03c4\u03b9 \u03b7 \u03b1\u03c0\u03b1\u03af\u03c4\u03b7\u03c3\u03b7 \u03bd\u03b1 \u03b1\u03b9\u03c4\u03b9\u03bf\u03bb\u03bf\u03b3\u03b5\u03af \u03b3\u03c1\u03b1\u03c0\u03c4\u03ce\u03c2 \u03ba\u03ac\u03b8\u03b5 \u03b2\u03b1\u03b8\u03bc\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03ac\u03bb\u03bb\u03b1\u03be\u03b5 \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03bc\u03b5 \u03c4\u03bf\u03bd \u03bf\u03c0\u03bf\u03af\u03bf \u03ba\u03bf\u03b9\u03c4\u03bf\u03cd\u03c3\u03b5 \u03c4\u03b9\u03c2 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03bf\u03c7\u03ad\u03c2. \u039f \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc\u03c2 \u03c3\u03c5\u03bc\u03c0\u03c5\u03ba\u03bd\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03ba\u03c1\u03af\u03c3\u03b7, \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae \u03c4\u03b7\u03c2. \u0397 \u03b3\u03c1\u03b1\u03c0\u03c4\u03ae \u03b1\u03b9\u03c4\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03b1\u03bd\u03b1\u03b3\u03ba\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf\u03bd juror \u03bd\u03b1 \u03ba\u03b1\u03c4\u03bf\u03bd\u03bf\u03bc\u03ac\u03c3\u03b5\u03b9 \u03c4\u03b9 \u03b5\u03af\u03b4\u03b5, \u03c0\u03bf\u03b9\u03bf \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03bf \u03b5\u03c6\u03ac\u03c1\u03bc\u03bf\u03c3\u03b5 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03c5\u03c0\u03cc\u03b8\u03b5\u03c3\u03b7 \u03ad\u03ba\u03b1\u03bd\u03b5 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03ad\u03c1\u03b3\u03bf.<\/p>\n<p>\u0393\u03b9\u03b1 \u03c4\u03b7\u03bd \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c0\u03bf\u03c5 \u03c5\u03c0\u03ad\u03b2\u03b1\u03bb\u03b5 \u03c4\u03b7 \u03b4\u03bf\u03c5\u03bb\u03b5\u03b9\u03ac, \u03b1\u03c5\u03c4\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c0\u03b9\u03bf \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b9\u03bc\u03b7 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b1. \u0388\u03bd\u03b1 \u03c3\u03c7\u03cc\u03bb\u03b9\u03bf \u03cc\u03c4\u03b9 \u03b7 \u03b1\u03c1\u03c7\u03b9\u03c4\u03b5\u03ba\u03c4\u03bf\u03bd\u03b9\u03ba\u03ae \u03c4\u03b7\u03c2 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1\u03c2 \u03b4\u03b5\u03bd \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c3\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 \u03c3\u03c7\u03cc\u03bb\u03b9\u03bf \u03cc\u03c4\u03b9 \u03c4\u03bf case study \u03b4\u03b5\u03bd \u03b5\u03be\u03ae\u03b3\u03b7\u03c3\u03b5 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac \u03c4\u03bf \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1. \u03a4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03b7 \u03bb\u03cd\u03c3\u03b7. \u03a4\u03bf \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03bf \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03bc\u03b5 \u03c4\u03bf\u03bd \u03bf\u03c0\u03bf\u03af\u03bf \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03c3\u03c4\u03b7\u03ba\u03b5 \u03b7 \u03bb\u03cd\u03c3\u03b7.<\/p>\n<p>\u03a4\u03b1 Pentawards \u03b4\u03b7\u03bb\u03ce\u03bd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03bf\u03c7\u03ad\u03c2 \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b2\u03b1\u03b8\u03bc\u03bf\u03bb\u03bf\u03b3\u03af\u03b1\u03c2 \u03b1\u03bd\u03ac \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03bf, \u03b5\u03bd\u03ce \u03bf\u03b9 \u03bc\u03b7 \u03c0\u03c1\u03bf\u03ba\u03c1\u03b9\u03b8\u03b5\u03af\u03c3\u03b5\u03c2 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03bf\u03c7\u03ad\u03c2 \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03b3\u03c1\u03b1\u03c0\u03c4\u03cc feedback. \u0391\u03c5\u03c4\u03ae \u03b7 \u03b4\u03b9\u03b1\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c4\u03bf entry fee \u03ba\u03b1\u03b9 \u03c4\u03bf\u03bd \u03c7\u03c1\u03cc\u03bd\u03bf \u03c0\u03c1\u03bf\u03b5\u03c4\u03bf\u03b9\u03bc\u03b1\u03c3\u03af\u03b1\u03c2 \u03c3\u03b5 \u03c0\u03b9\u03b8\u03b1\u03bd\u03ae \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7 \u03bc\u03ac\u03b8\u03b7\u03c3\u03b7\u03c2, \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03cc\u03c4\u03b1\u03bd \u03b4\u03b5\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c4\u03c1\u03cc\u03c0\u03b1\u03b9\u03bf.<\/p>\n<h2 id=\"kritiria-kai-apotelesma\">\u03a4\u03b1 \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1 \u03c4\u03bf\u03c5 jury \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2<\/h2>\n<p>\u03a3\u03c4\u03b7\u03bd \u03c4\u03c5\u03c0\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03c4\u03c9\u03bd Pentawards, \u03bf\u03b9 jurors \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03bf\u03cd\u03bd \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 design, \u03ad\u03ba\u03c6\u03c1\u03b1\u03c3\u03b7 \u03c4\u03bf\u03c5 brand, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03bf\u03bc\u03af\u03b1, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b1\u03b9\u03c3\u03b8\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7. \u03a3\u03b5 \u03b5\u03b9\u03b4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2, \u03cc\u03c0\u03c9\u03c2 \u03b7 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ae \u03b7 \u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b6\u03b7\u03c4\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c0\u03c1\u03cc\u03c3\u03b8\u03b5\u03c4\u03b5\u03c2 \u03b1\u03c0\u03bf\u03b4\u03b5\u03af\u03be\u03b5\u03b9\u03c2. \u0397 \u03cd\u03c0\u03b1\u03c1\u03be\u03b7 \u03ba\u03bf\u03b9\u03bd\u03ce\u03bd \u03ba\u03c1\u03b9\u03c4\u03b7\u03c1\u03af\u03c9\u03bd \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ad\u03c3\u03c4\u03b5\u03c1\u03b7, \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03b5\u03be\u03b1\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03b9\u03bd\u03b7 \u03ba\u03c1\u03af\u03c3\u03b7.<\/p>\n<div class=\"td-comparison\">\n<p class=\"td-comparison-title\">\u0394\u03cd\u03bf \u03c6\u03b1\u03ba\u03bf\u03af \u03b3\u03b9\u03b1 \u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03ad\u03c1\u03b3\u03bf<\/p>\n<div class=\"td-comparison-cards td-comparison-cards--horizontal\">\n<div class=\"td-comparison-grid td-comparison-grid--two\">\n<div class=\"td-platform-card\">\n<h3>\u039f \u03c6\u03b1\u03ba\u03cc\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c1\u03bf\u03c0\u03ae\u03c2<\/h3>\n<p>\u0395\u03be\u03b5\u03c4\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b7 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1, \u03c4\u03b7\u03bd \u03ad\u03ba\u03c6\u03c1\u03b1\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b1\u03c2, \u03c4\u03b7\u03bd \u03c0\u03c1\u03c9\u03c4\u03bf\u03c4\u03c5\u03c0\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03c3\u03c5\u03bd\u03b1\u03b9\u03c3\u03b8\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03ba\u03c1\u03b9\u03c3\u03b7 \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03bf \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03c4\u03b7\u03c2 \u03b4\u03b9\u03bf\u03c1\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7\u03c2.<\/p>\n<div class=\"td-badge-row\"><span class=\"td-badge\">Craft<\/span><span class=\"td-badge\">Brand expression<\/span><span class=\"td-badge\">Originality<\/span><\/div>\n<\/div>\n<div class=\"td-platform-card td-platform-card--navy\">\n<h3>\u039f \u03c6\u03b1\u03ba\u03cc\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2<\/h3>\n<p>\u0395\u03be\u03b5\u03c4\u03ac\u03b6\u03b5\u03b9 \u03b1\u03bd \u03c4\u03bf design \u03c0\u03ad\u03c4\u03c5\u03c7\u03b5 \u03c4\u03bf\u03bd \u03c3\u03c4\u03cc\u03c7\u03bf \u03c4\u03bf\u03c5 \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac, \u03cc\u03c0\u03c9\u03c2 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b5\u03c5\u03ba\u03bf\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae, \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03ae \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7.<\/p>\n<div class=\"td-badge-row\"><span class=\"td-badge\">Objective<\/span><span class=\"td-badge\">\u03a3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac<\/span><span class=\"td-badge\">\u0391\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>\u039f\u03b9 \u03b4\u03cd\u03bf \u03c6\u03b1\u03ba\u03bf\u03af \u03b4\u03b5\u03bd \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9. \u039c\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c1\u03bf\u03c0\u03ae \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03c0\u03c1\u03c9\u03c4\u03cc\u03c4\u03c5\u03c0\u03b7 \u03b9\u03b4\u03ad\u03b1 \u03c0\u03c1\u03b9\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03ce\u03c1\u03b9\u03bc\u03b1 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1, \u03b5\u03bd\u03ce \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 \u03ad\u03c1\u03b3\u03bf \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03be\u03b5\u03c7\u03ce\u03c1\u03b9\u03c3\u03b5 \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ac \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03b4\u03b9\u03bf\u03c1\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7. \u03a4\u03bf \u03ce\u03c1\u03b9\u03bc\u03bf case study \u03b5\u03be\u03b7\u03b3\u03b5\u03af \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03ae \u03c4\u03b7\u03c2.<\/p>\n<h2 id=\"synthesi-epitropis\">\u0397 \u03c3\u03cd\u03bd\u03b8\u03b5\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c1\u03bf\u03c0\u03ae\u03c2 \u03b4\u03b9\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03bd\u03b5\u03b9 \u03c4\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1<\/h2>\n<p>\u03a4\u03bf \u03c0\u03bf\u03b9\u03bf\u03b9 \u03b2\u03c1\u03af\u03c3\u03ba\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c4\u03c1\u03bf\u03c0\u03ae \u03ba\u03b1\u03b8\u03bf\u03c1\u03af\u03b6\u03b5\u03b9 \u03c0\u03bf\u03b9\u03b5\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2, \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03ad\u03c7\u03bf\u03c5\u03bd \u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7. \u03a4\u03b1 Pentawards \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03bf\u03c5\u03bd \u03b4\u03b9\u03b5\u03b8\u03bd\u03ad\u03c2 panel \u03bc\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03c5\u03c0\u03cc\u03b2\u03b1\u03b8\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03ad\u03bc\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03bf\u03c7\u03ad\u03c2 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1, \u03b5\u03bd\u03ce \u03b1\u03c0\u03b1\u03b3\u03bf\u03c1\u03b5\u03cd\u03bf\u03c5\u03bd \u03c3\u03c4\u03bf\u03c5\u03c2 jurors \u03bd\u03b1 \u03b2\u03b1\u03b8\u03bc\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03bf\u03c5\u03bd \u03b4\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5\u03c2 \u03b4\u03bf\u03c5\u03bb\u03b5\u03b9\u03ac. \u0397 \u03b1\u03bd\u03c9\u03bd\u03c5\u03bc\u03af\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03c1\u03ce\u03c4\u03bf\u03c5 \u03b3\u03cd\u03c1\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03b7 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03c3\u03cd\u03b3\u03ba\u03c1\u03bf\u03c5\u03c3\u03b7\u03c2 \u03c3\u03c5\u03bc\u03c6\u03b5\u03c1\u03cc\u03bd\u03c4\u03c9\u03bd \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1, \u03b4\u03b5\u03bd \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03bf\u03c5\u03bd \u03cc\u03bc\u03c9\u03c2 \u03c4\u03b7\u03bd \u03ba\u03c1\u03af\u03c3\u03b7 \u03c3\u03b5 \u03bc\u03b1\u03b8\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03bb\u03ae\u03b8\u03b5\u03b9\u03b1.<\/p>\n<p>\u03a0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03bc\u03b9\u03b1 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03bf\u03c7\u03ae, \u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03be\u03b5\u03c4\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b7 \u03c3\u03cd\u03bd\u03b8\u03b5\u03c3\u03b7 \u03c4\u03bf\u03c5 jury, \u03c4\u03b9\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2, \u03c4\u03b7 \u03bc\u03b5\u03b8\u03bf\u03b4\u03bf\u03bb\u03bf\u03b3\u03af\u03b1, \u03c4\u03bf \u03b5\u03af\u03b4\u03bf\u03c2 \u03c4\u03bf\u03c5 feedback \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03c4\u03b5\u03af \u03c3\u03c4\u03bf \u03c0\u03b1\u03c1\u03b5\u03bb\u03b8\u03cc\u03bd. \u0397 \u03b5\u03c1\u03ce\u03c4\u03b7\u03c3\u03b7 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u00ab\u03c0\u03cc\u03c3\u03bf \u03b3\u03bd\u03c9\u03c3\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03b2\u03c1\u03b1\u03b2\u03b5\u03af\u03bf;\u00bb, \u03b1\u03bb\u03bb\u03ac \u00ab\u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03ba\u03bf\u03b9\u03bd\u03cc \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03c3\u03c4\u03cc\u03c7\u03bf \u03bc\u03b1\u03c2;\u00bb.<\/p>\n<p>\u0395\u03be\u03af\u03c3\u03bf\u03c5 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c3\u03cd\u03bd\u03bf\u03bb\u03bf \u03c4\u03c9\u03bd \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03bf\u03c7\u03ce\u03bd. \u03a4\u03bf \u03ad\u03c1\u03b3\u03bf \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03cc\u03c3\u03b1 \u03c5\u03c0\u03bf\u03b2\u03bb\u03ae\u03b8\u03b7\u03ba\u03b1\u03bd, \u03cc\u03c7\u03b9 \u03bc\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03c0\u03b9\u03b8\u03b1\u03bd\u03ae \u03bb\u03cd\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac. \u03a4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2, \u03bf\u03b9 \u03c0\u03c1\u03bf\u03b8\u03b5\u03c3\u03bc\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b7 \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u03c3\u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae \u03b5\u03bd\u03cc\u03c2 \u03c0\u03c1\u03bf\u03c3\u03b5\u03b3\u03bc\u03ad\u03bd\u03bf\u03c5 case study \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03c5\u03bd \u03c0\u03bf\u03b9\u03bf\u03b9 \u03bc\u03c0\u03b1\u03af\u03bd\u03bf\u03c5\u03bd \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1. \u0393\u03b9\u2019 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03b1\u03ba\u03c1\u03af\u03b2\u03b5\u03b9\u03b1, \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03b5\u03c0\u03b5\u03ba\u03c4\u03b5\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b9\u03c3\u03c7\u03c5\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b5\u03be\u03ad\u03c4\u03b1\u03c3\u03b5 \u03b7 \u03b4\u03b9\u03bf\u03c1\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7.<\/p>\n<h2 id=\"techniki-artiotita\">\u0397 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03b1\u03c1\u03c4\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03b3\u03af\u03bd\u03b5\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03cb\u03c0\u03cc\u03b8\u03b5\u03c3\u03b7<\/h2>\n<p>\u03a3\u03b5 \u03ce\u03c1\u03b9\u03bc\u03b5\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 design, \u03c0\u03bf\u03bb\u03bb\u03ac \u03ad\u03c1\u03b3\u03b1 \u03c6\u03c4\u03ac\u03bd\u03bf\u03c5\u03bd \u03ae\u03b4\u03b7 \u03bc\u03b5 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ae \u03c4\u03c5\u03c0\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1, \u03ac\u03c1\u03c4\u03b9\u03b1 art direction, \u03c0\u03c1\u03bf\u03c3\u03b5\u03b3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b7. \u038c\u03c4\u03b1\u03bd \u03c4\u03bf craft \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c8\u03b7\u03bb\u03ac \u03c3\u03b5 \u03cc\u03bb\u03bf \u03c4\u03bf \u03c0\u03b5\u03b4\u03af\u03bf, \u03c0\u03b1\u03cd\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c1\u03ba\u03b5\u03af \u03c9\u03c2 \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03cc\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03b9\u03b7\u03c4\u03ae\u03c2. \u03a0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03bf, \u03b1\u03bb\u03bb\u03ac \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c3\u03b1\u03bd \u03b5\u03b9\u03c3\u03b9\u03c4\u03ae\u03c1\u03b9\u03bf \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03bf\u03c7\u03ae\u03c2.<\/p>\n<p>\u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 brand \u03b1\u03c5\u03c4\u03cc \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf polished mock-up \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c8\u03b5\u03b9 \u03b1\u03b4\u03cd\u03bd\u03b1\u03bc\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae. \u0397 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03b5\u03ba\u03c4\u03ad\u03bb\u03b5\u03c3\u03b7 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03ba\u03ac\u03c4\u03b9 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf: \u03bd\u03b1 \u03b2\u03bf\u03b7\u03b8\u03ac \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03bd\u03b1 \u03b5\u03bd\u03c4\u03bf\u03c0\u03af\u03c3\u03b5\u03b9 \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd, \u03bd\u03b1 \u03b5\u03be\u03b7\u03b3\u03b5\u03af \u03bc\u03b9\u03b1 \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ac, \u03bd\u03b1 \u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03bd\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03c3\u03cd\u03bd\u03b8\u03b5\u03c4\u03b7 \u03c3\u03b5\u03b9\u03c1\u03ac \u03ae \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b9\u03bc\u03b1 assets. \u0397 \u03af\u03b4\u03b9\u03b1 \u03b1\u03c1\u03c7\u03ae \u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf digital design, \u03cc\u03c0\u03bf\u03c5 \u03bf <a href=\"https:\/\/twodots.gr\/epitychimenos-schediasmos-istoselidon-arches-gia-ux-seo-kai-metatropes\/\">\u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03bf\u03c2 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd<\/a> \u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc UX, \u03c3\u03b1\u03c6\u03ae\u03bd\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03bf\u03c0\u03ad\u03c2, \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1.<\/p>\n<p>\u0397 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03c4\u03b5\u03bb\u03b5\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c7\u03c9\u03c1\u03af\u03c2 \u03c3\u03ba\u03bf\u03c0\u03cc \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03c5\u03c3\u03ba\u03bf\u03bb\u03ad\u03c8\u03b5\u03b9 \u03c4\u03bf review. \u0391\u03bd \u03ba\u03ac\u03b8\u03b5 \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03ad\u03c1\u03b5\u03b9\u03b1 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03ac\u03c8\u03bf\u03b3\u03b7 \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b1\u03c6\u03ad\u03c2 \u03c0\u03bf\u03b9\u03bf \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03bb\u03cd\u03b8\u03b7\u03ba\u03b5, \u03bf juror \u03b1\u03bd\u03b1\u03b3\u03ba\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bc\u03c0\u03bb\u03b7\u03c1\u03ce\u03c3\u03b5\u03b9 \u03c4\u03bf \u03ba\u03b5\u03bd\u03cc. \u0388\u03bd\u03b1 \u03ba\u03b1\u03bb\u03cc case study \u03ba\u03ac\u03bd\u03b5\u03b9 \u03bf\u03c1\u03b1\u03c4\u03ae \u03c4\u03b7 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03c4\u03bf brief, \u03c3\u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1.<\/p>\n<h2 id=\"challenger-codes\">\u038c\u03c4\u03b1\u03bd \u03bf\u03b9 \u03ba\u03ce\u03b4\u03b9\u03ba\u03b5\u03c2 \u03c4\u03c9\u03bd challenger brands \u03c0\u03b1\u03cd\u03bf\u03c5\u03bd \u03bd\u03b1 \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bd<\/h2>\n<p>\u0397 Rotter \u03c0\u03b1\u03c1\u03b1\u03c4\u03b7\u03c1\u03b5\u03af \u03cc\u03c4\u03b9 \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bb\u03cd\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03ba\u03ac\u03c0\u03bf\u03c4\u03b5 \u03b4\u03ae\u03bb\u03c9\u03bd\u03b1\u03bd \u03b1\u03bd\u03b1\u03c4\u03c1\u03bf\u03c0\u03ae \u03ad\u03c7\u03bf\u03c5\u03bd \u03b3\u03af\u03bd\u03b5\u03b9 \u03ba\u03bf\u03b9\u03bd\u03cc \u03bb\u03b5\u03be\u03b9\u03bb\u03cc\u03b3\u03b9\u03bf: \u03b5\u03ba\u03c6\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03b9\u03ba\u03bf\u03bd\u03bf\u03b3\u03c1\u03b1\u03c6\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b1\u03bd\u03ac \u03c0\u03b1\u03c1\u03b1\u03bb\u03bb\u03b1\u03b3\u03ae, gradients, Art Deco \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ad\u03c2 \u03b3\u03b9\u03b1 premium \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03ae\u03c1\u03b1, \u03c4\u03bf\u03c0\u03b9\u03ba\u03ac \u03bc\u03bf\u03c4\u03af\u03b2\u03b1 \u03c9\u03c2 \u03c3\u03cd\u03bd\u03c4\u03bf\u03bc\u03bf\u03c2 \u03b4\u03c1\u03cc\u03bc\u03bf\u03c2 \u03c0\u03c1\u03bf\u03c2 \u03c4\u03b7\u03bd \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03ba\u03bb\u03b9\u03bd\u03b9\u03ba\u03ae \u03c4\u03c5\u03c0\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03b2\u03b1\u03b8\u03bc\u03b9\u03c3\u03c4\u03b5\u03af \u03bc\u03b9\u03b1 \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ae \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1.<\/p>\n<p>\u039f\u03b9 \u03ba\u03ce\u03b4\u03b9\u03ba\u03b5\u03c2 \u03b1\u03c5\u03c4\u03bf\u03af \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c5\u03c4\u03bf\u03bc\u03ac\u03c4\u03c9\u03c2 \u03bb\u03b1\u03bd\u03b8\u03b1\u03c3\u03bc\u03ad\u03bd\u03bf\u03b9. \u039c\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03bf\u03af \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ac \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf\u03b9. \u03a7\u03ac\u03bd\u03bf\u03c5\u03bd \u03cc\u03bc\u03c9\u03c2 \u03c4\u03b7 \u03b4\u03cd\u03bd\u03b1\u03bc\u03b7 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 \u03cc\u03c4\u03b1\u03bd \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03af\u03b4\u03b9\u03bf \u03c4\u03c1\u03cc\u03c0\u03bf \u03b1\u03c0\u03cc \u03c0\u03bf\u03bb\u03bb\u03bf\u03cd\u03c2 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03ad\u03c2. \u03a3\u03c4\u03bf \u03c1\u03ac\u03c6\u03b9 \u03ae \u03c3\u03c4\u03bf product grid \u03b5\u03bd\u03cc\u03c2 e-shop, \u03bc\u03b9\u03b1 \u03cc\u03bc\u03bf\u03c1\u03c6\u03b7 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03b1\u03cc\u03c1\u03b1\u03c4\u03b7 \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03bc\u03bf\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ae \u03c4\u03b7\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1\u03c2.<\/p>\n<p>\u0397 \u03c0\u03b9\u03bf \u03b1\u03bd\u03b8\u03b5\u03ba\u03c4\u03b9\u03ba\u03ae \u03bb\u03cd\u03c3\u03b7 \u03b1\u03bd\u03c4\u03bb\u03b5\u03af \u03b1\u03c0\u03cc \u03ba\u03ac\u03c4\u03b9 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03ae\u03ba\u03b5\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf brand: \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03ad\u03bb\u03b5\u03c5\u03c3\u03b7, \u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1, \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd, \u03c4\u03b7 \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1, \u03c4\u03b7 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03ae \u03bc\u03b9\u03b1 \u03be\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2. \u03a4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf \u03b3\u03b9\u03b1 \u03c4\u03bf <a href=\"https:\/\/twodots.gr\/viosimo-design-va-east-modular-brand-systems\/\">\u03b2\u03b9\u03ce\u03c3\u03b9\u03bc\u03bf design \u03ba\u03b1\u03b9 \u03c4\u03b1 modular brand systems<\/a> \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03ad\u03bd\u03b1 \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03be\u03af\u03b1 \u03cc\u03c4\u03b1\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03be\u03b5\u03bb\u03af\u03c3\u03c3\u03b5\u03c4\u03b1\u03b9 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03c7\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf\u03bd \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03ae\u03c1\u03b1 \u03c4\u03bf\u03c5.<\/p>\n<h2 id=\"idea-choris-styling\">\u03a4\u03bf \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03c4\u03b5\u03c3\u03c4: \u03b5\u03c0\u03b9\u03b2\u03b9\u03ce\u03bd\u03b5\u03b9 \u03b7 \u03b9\u03b4\u03ad\u03b1 \u03c7\u03c9\u03c1\u03af\u03c2 \u03c4\u03bf styling;<\/h2>\n<p>\u0388\u03bd\u03b1 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc internal review \u03be\u03b5\u03ba\u03b9\u03bd\u03ac \u03b1\u03c6\u03b1\u03b9\u03c1\u03ce\u03bd\u03c4\u03b1\u03c2 \u03bd\u03bf\u03b7\u03c4\u03ac \u03cc\u03bb\u03b7 \u03c4\u03b7 \u03c3\u03ba\u03b7\u03bd\u03bf\u03b8\u03b5\u03c3\u03af\u03b1: \u03b3\u03c5\u03b1\u03bb\u03b9\u03c3\u03c4\u03b5\u03c1\u03ac renders, \u03ba\u03b9\u03bd\u03b7\u03bc\u03b1\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03cc \u03c6\u03c9\u03c4\u03b9\u03c3\u03bc\u03cc, \u03b5\u03bd\u03c4\u03c5\u03c0\u03c9\u03c3\u03b9\u03b1\u03ba\u03ac transitions \u03ba\u03b1\u03b9 AI-generated \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03b1. \u03a0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b9\u03bc\u03b7 \u03b7 \u03ba\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03ae \u03b9\u03b4\u03ad\u03b1; \u03a5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03b4\u03bf\u03bc\u03ae, \u03bc\u03b9\u03b1 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03bf\u03c1\u03c6\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2 \u03ae \u03ad\u03bd\u03b1\u03c2 brand \u03ba\u03ce\u03b4\u03b9\u03ba\u03b1\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03c4\u03ad\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c7\u03c9\u03c1\u03af\u03c2 \u03c4\u03bf presentation layer;<\/p>\n<p>\u0397 \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03c3\u03b5 \u03c4\u03c1\u03b5\u03b9\u03c2 \u03b4\u03b9\u03b1\u03b4\u03bf\u03c7\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bd\u03b1\u03b3\u03bd\u03ce\u03c3\u03b5\u03b9\u03c2. \u03a0\u03c1\u03ce\u03c4\u03b1 \u03b5\u03be\u03b5\u03c4\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03b9\u03b4\u03ad\u03b1 \u03c3\u03b5 \u03b1\u03c0\u03bb\u03ae \u03bc\u03bf\u03c1\u03c6\u03ae. \u039c\u03b5\u03c4\u03ac \u03b7 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03c4\u03b7\u03c2 \u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c5\u03bd\u03b8\u03ae\u03ba\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2. \u03a4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 \u03b7 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b7\u03c2. \u039c\u03b5 \u03b1\u03c5\u03c4\u03cc\u03bd \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf, \u03c4\u03bf styling \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03ba\u03c1\u03af\u03c3\u03b7 \u03b1\u03bd\u03c4\u03af \u03bd\u03b1 \u03c4\u03b7\u03bd \u03c5\u03c0\u03bf\u03ba\u03b1\u03b8\u03b9\u03c3\u03c4\u03ac.<\/p>\n<div class=\"td-decision-band\">\n<p class=\"td-decision-kicker\">\u03a4\u03b5\u03c3\u03c4 \u03b1\u03bd\u03c4\u03bf\u03c7\u03ae\u03c2 \u03c4\u03b7\u03c2 \u03b9\u03b4\u03ad\u03b1\u03c2<\/p>\n<p class=\"td-decision-title\">\u0391\u03bd \u03c4\u03bf \u03ad\u03c1\u03b3\u03bf \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf \u03c4\u03ad\u03bb\u03b5\u03b9\u03bf render \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03be\u03b7\u03b3\u03b7\u03b8\u03b5\u03af, \u03c4\u03bf case study \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03b5\u03af\u03be\u03b5\u03b9 \u03c4\u03b9 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03bc\u03ad\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b1\u03bd \u03c4\u03bf render \u03c6\u03cd\u03b3\u03b5\u03b9.<\/p>\n<p>\u0397 \u03b9\u03c3\u03c7\u03c5\u03c1\u03ae \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b8\u03b5\u03bc\u03b9\u03c4\u03ae. \u0397 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1, \u03cc\u03bc\u03c9\u03c2, \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03bf\u03c1\u03b1\u03c4\u03ae \u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1, \u03bf\u03b8\u03cc\u03bd\u03b7, \u03c1\u03ac\u03c6\u03b9 \u03ba\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03b5\u03c0\u03b1\u03c6\u03ae\u03c2.<\/p>\n<\/div>\n<h2 id=\"feedback-kai-evidence\">\u0391\u03c0\u03cc \u03c4\u03bf jury feedback \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03b5\u03b9\u03be\u03b7<\/h2>\n<p>\u03a4\u03bf jury feedback \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03ae \u03ad\u03bd\u03b4\u03b5\u03b9\u03be\u03b7 \u03b1\u03c0\u03cc \u03ad\u03bc\u03c0\u03b5\u03b9\u03c1\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03af\u03b5\u03c2. \u03a4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03b1\u03c0\u03b1\u03bd\u03c4\u03bf\u03cd\u03bd \u03c3\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2. \u0388\u03c1\u03b5\u03c5\u03bd\u03b1 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2, \u03b4\u03bf\u03ba\u03b9\u03bc\u03ad\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7\u03c2, \u03b5\u03c5\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1 usability, \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03c3\u03c4\u03bf \u03c1\u03ac\u03c6\u03b9 \u03ae \u03c3\u03c4\u03bf e-shop, \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ad\u03c2, conversion \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b4\u03b5\u03af\u03be\u03bf\u03c5\u03bd \u03b1\u03bd \u03b7 \u03bb\u03cd\u03c3\u03b7 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c3\u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03b3\u03b9\u03b1 \u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03c3\u03c4\u03b7\u03ba\u03b5.<\/p>\n<p>\u0397 Design Business Association \u03b6\u03b7\u03c4\u03ac \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03bf\u03c7\u03ad\u03c2 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03bd\u03b1 \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03b9\u03ce\u03bd\u03bf\u03c5\u03bd \u03c4\u03bf\u03bd \u03b1\u03c1\u03c7\u03b9\u03ba\u03cc \u03c3\u03c4\u03cc\u03c7\u03bf, \u03c4\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1, \u03c4\u03b7 \u03c3\u03c5\u03bc\u03b2\u03bf\u03bb\u03ae \u03c4\u03bf\u03c5 design \u03ba\u03b1\u03b9 \u03ac\u03bb\u03bb\u03bf\u03c5\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03c0\u03b7\u03c1\u03ad\u03b1\u03c3\u03b1\u03bd \u03c4\u03b7\u03bd \u03b5\u03c0\u03af\u03b4\u03bf\u03c3\u03b7. \u0391\u03c5\u03c4\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03c0\u03b5\u03b9\u03b8\u03b1\u03c1\u03c7\u03af\u03b1 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03cc\u03c4\u03b1\u03bd \u03ad\u03bd\u03b1 brand \u03b4\u03b5\u03bd \u03c5\u03c0\u03bf\u03b2\u03ac\u03bb\u03bb\u03b5\u03b9 \u03ad\u03c1\u03b3\u03bf \u03c3\u03b5 \u03b2\u03c1\u03b1\u03b2\u03b5\u03af\u03bf: \u03b1\u03c0\u03bf\u03c6\u03b5\u03cd\u03b3\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03b5\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03b8\u03b5\u03c4\u03b9\u03ba\u03ae \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf redesign.<\/p>\n<p>\u0391\u03bd, \u03b3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03bf\u03b9 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b1\u03c5\u03be\u03ae\u03b8\u03b7\u03ba\u03b1\u03bd \u03c4\u03b1\u03c5\u03c4\u03cc\u03c7\u03c1\u03bf\u03bd\u03b1 \u03bc\u03b5 \u03bd\u03ad\u03b1 \u03b4\u03b9\u03b1\u03bd\u03bf\u03bc\u03ae, \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7 \u03c4\u03b9\u03bc\u03ae \u03ba\u03b1\u03b9 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 media \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1, \u03c4\u03bf case study \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b5\u03b9 \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1. \u0391\u03bd \u03c4\u03bf jury \u03b5\u03c0\u03b1\u03b9\u03bd\u03b5\u03af \u03c4\u03b7\u03bd \u03c0\u03c1\u03c9\u03c4\u03bf\u03c4\u03c5\u03c0\u03af\u03b1 \u03b1\u03bb\u03bb\u03ac \u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03b4\u03c5\u03c3\u03ba\u03bf\u03bb\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03bb\u03bb\u03b1\u03b3\u03ae, \u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03b4\u03cd\u03bf \u03b1\u03bb\u03b7\u03b8\u03b9\u03bd\u03ad\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03cd\u03bd\u03b8\u03b5\u03c3\u03b7, \u03cc\u03c7\u03b9 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c4\u03b7\u03c2 \u03c0\u03b9\u03bf \u03ba\u03bf\u03bb\u03b1\u03ba\u03b5\u03c5\u03c4\u03b9\u03ba\u03ae\u03c2.<\/p>\n<h2 id=\"post-award-review\">Post-award review \u03c3\u03b5 \u03ad\u03be\u03b9 \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1<\/h2>\n<p>\u03a4\u03bf review \u03b1\u03be\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03c3\u03cd\u03bd\u03c4\u03bf\u03bc\u03b1 \u03bc\u03b5\u03c4\u03ac \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03ba\u03bf\u03af\u03bd\u03c9\u03c3\u03b7, \u03bc\u03b5 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03bf\u03c7\u03ae \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03bf\u03cd, strategy, marketing \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5 \u03c0\u03bf\u03c5 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7. \u03a3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03c5\u03c0\u03b5\u03c1\u03b1\u03c3\u03c0\u03b9\u03c3\u03c4\u03b5\u03af \u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03bf\u03cd\u03c4\u03b5 \u03bd\u03b1 \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03c3\u03b5\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03c3\u03c7\u03cc\u03bb\u03b9\u03bf. \u0395\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03b5\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7 \u03c3\u03b5 \u03c3\u03b1\u03c6\u03b5\u03af\u03c2 \u03c5\u03c0\u03bf\u03b8\u03ad\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b7 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7.<\/p>\n<div class=\"td-step-list\">\n<p class=\"td-step-list-title\">\u0391\u03c0\u03cc \u03c4\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03c3\u03b5 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03bc\u03ac\u03b8\u03b7\u03c3\u03b7<\/p>\n<ol>\n<li><span class=\"td-step-kicker\">Step 1<\/span><strong>\u0395\u03c0\u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b5 \u03c4\u03bf\u03bd \u03b1\u03c1\u03c7\u03b9\u03ba\u03cc \u03c3\u03c4\u03cc\u03c7\u03bf<\/strong>\n<p>\u039a\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c8\u03c4\u03b5 \u03c4\u03b9 \u03ad\u03c0\u03c1\u03b5\u03c0\u03b5 \u03bd\u03b1 \u03c0\u03b5\u03c4\u03cd\u03c7\u03b5\u03b9 \u03c4\u03bf \u03ad\u03c1\u03b3\u03bf \u03b3\u03b9\u03b1 \u03c4\u03bf brand, \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03c0\u03c1\u03b9\u03bd \u03b5\u03be\u03b5\u03c4\u03ac\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7 \u03b2\u03b1\u03b8\u03bc\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03ae \u03c4\u03bf \u03c4\u03c1\u03cc\u03c0\u03b1\u03b9\u03bf.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">Step 2<\/span><strong>\u03a7\u03c9\u03c1\u03af\u03c3\u03c4\u03b5 \u03c4\u03bf feedback \u03c3\u03b5 \u03c4\u03c1\u03af\u03b1 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03b1<\/strong>\n<p>\u039e\u03b5\u03c7\u03c9\u03c1\u03af\u03c3\u03c4\u03b5 \u03c0\u03b1\u03c1\u03b1\u03c4\u03b7\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03ba\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03ae \u03b9\u03b4\u03ad\u03b1, \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03c4\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03bf case study. \u039c\u03b7\u03bd \u03b4\u03b9\u03bf\u03c1\u03b8\u03ce\u03bd\u03b5\u03c4\u03b5 \u03c4\u03bf design \u03cc\u03c4\u03b1\u03bd \u03c4\u03bf \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03ba\u03b5\u03bd\u03cc \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b5\u03be\u03ae\u03b3\u03b7\u03c3\u03b7.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">Step 3<\/span><strong>\u0395\u03bd\u03c4\u03bf\u03c0\u03af\u03c3\u03c4\u03b5 \u03c4\u03bf \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03bf \u03c0\u03af\u03c3\u03c9 \u03b1\u03c0\u03cc \u03ba\u03ac\u03b8\u03b5 \u03c3\u03c7\u03cc\u03bb\u03b9\u03bf<\/strong>\n<p>\u03a3\u03c5\u03bd\u03b4\u03ad\u03c3\u03c4\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03c0\u03b1\u03c1\u03b1\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7 \u03bc\u03b5 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1, brand expression, \u03c0\u03c1\u03c9\u03c4\u03bf\u03c4\u03c5\u03c0\u03af\u03b1, \u03c3\u03c5\u03bd\u03b1\u03b9\u03c3\u03b8\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03ae \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1, \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03c3\u03b1\u03c6\u03ad\u03c2 \u03c4\u03b9 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03b8\u03b7\u03ba\u03b5.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">Step 4<\/span><strong>\u03a3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b5 \u03bc\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1<\/strong>\n<p>\u0395\u03bb\u03ad\u03b3\u03be\u03c4\u03b5 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1, \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2, \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd, feedback \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae\u03c2. \u03a3\u03b7\u03bc\u03b5\u03b9\u03ce\u03c3\u03c4\u03b5 \u03c0\u03bf\u03cd \u03b7 \u03b5\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ae \u03ba\u03c1\u03af\u03c3\u03b7 \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03b9\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03cd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03ad\u03b1 \u03b4\u03bf\u03ba\u03b9\u03bc\u03ae.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">Step 5<\/span><strong>\u039c\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03c4\u03b5 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03c9\u03bd\u03af\u03b1 \u03c3\u03b5 \u03c5\u03c0\u03cc\u03b8\u03b5\u03c3\u03b7<\/strong>\n<p>\u0391\u03bd jury \u03ba\u03b1\u03b9 \u03b1\u03b3\u03bf\u03c1\u03ac \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03c4\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03b7, \u03bf\u03c1\u03af\u03c3\u03c4\u03b5 \u03c4\u03b9 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03bb\u03b5\u03b3\u03c7\u03b8\u03b5\u03af \u03c3\u03b5 \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf prototype, usability test \u03ae \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b7 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">Step 6<\/span><strong>\u0391\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03c3\u03c4\u03b5 \u03c4\u03b9 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03b9 \u03bc\u03ad\u03bd\u03b5\u03b9<\/strong>\n<p>\u039a\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c8\u03c4\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2, \u03c5\u03c0\u03b5\u03cd\u03b8\u03c5\u03bd\u03bf \u03ba\u03b1\u03b9 \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03bf \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1\u03c2. \u0394\u03b9\u03b1\u03c4\u03b7\u03c1\u03ae\u03c3\u03c4\u03b5 \u03c3\u03c5\u03bd\u03b5\u03b9\u03b4\u03b7\u03c4\u03ac \u03cc\u03c3\u03b1 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c4\u03bf\u03cd\u03bd \u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae, \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b9 \u03b1\u03bd \u03b4\u03b5\u03bd \u03ac\u03c1\u03b5\u03c3\u03b1\u03bd \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 juror.<\/p>\n<\/li>\n<\/ol>\n<\/div>\n<h2 id=\"award-sto-marketing\">\u03a0\u03ce\u03c2 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b4\u03b9\u03ac\u03ba\u03c1\u03b9\u03c3\u03b7 \u03c3\u03c4\u03bf marketing<\/h2>\n<p>\u039c\u03b9\u03b1 \u03bd\u03af\u03ba\u03b7 \u03b1\u03be\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b7\u03b8\u03b5\u03af, \u03b1\u03c1\u03ba\u03b5\u03af \u03b7 \u03b4\u03b9\u03b1\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7. \u0391\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b5 \u03c4\u03b7 \u03b4\u03b9\u03bf\u03c1\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7, \u03c4\u03bf \u03ad\u03c4\u03bf\u03c2, \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03ad\u03c1\u03b3\u03bf. \u0395\u03be\u03b7\u03b3\u03ae\u03c3\u03c4\u03b5 \u03c0\u03bf\u03b9\u03b1 \u03b9\u03b4\u03ad\u03b1 \u03ae \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03c4\u03b7\u03ba\u03b5 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b4\u03ad\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03bc\u03b5 \u03cc\u03c3\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ac\u03b2\u03b5\u03b9 \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2. \u0391\u03c0\u03bf\u03c6\u03cd\u03b3\u03b5\u03c4\u03b5 \u03b9\u03c3\u03c7\u03c5\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u03cc\u03c0\u03c9\u03c2 \u00ab\u03c4\u03bf \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf design\u00bb \u03cc\u03c4\u03b1\u03bd \u03c4\u03bf \u03b2\u03c1\u03b1\u03b2\u03b5\u03af\u03bf \u03b1\u03c6\u03bf\u03c1\u03ac \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b5\u03bd\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7.<\/p>\n<p>\u03a4\u03bf award badge \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03b5\u03af \u03c3\u03c4\u03b7 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ae \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03ad\u03c1\u03b3\u03bf\u03c5, \u03c3\u03b5 newsroom, proposal, e-mail \u03c5\u03c0\u03bf\u03b3\u03c1\u03b1\u03c6\u03ae \u03ae \u03b5\u03c0\u03b9\u03bb\u03b5\u03b3\u03bc\u03ad\u03bd\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03c4\u03bf\u03c5 e-shop. \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9, \u03cc\u03bc\u03c9\u03c2, \u03bd\u03b1 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2 \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03bf\u03c1\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03b7\u03bd \u03c5\u03c0\u03b5\u03c1\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03c4\u03b1\u03c3\u03b7 \u03b1\u03be\u03af\u03b1\u03c2. \u039f \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03b1\u03b2\u03b1\u03af\u03bd\u03b5\u03b9 \u03c0\u03c1\u03ce\u03c4\u03b1 \u03c4\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c4\u03bf brand \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03ac \u03b3\u03b9\u03b1\u03c4\u03af \u03b7 \u03b5\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ae \u03b1\u03bd\u03b1\u03b3\u03bd\u03ce\u03c1\u03b9\u03c3\u03b7 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7.<\/p>\n<p>\u03a3\u03b5 \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7 \u03bc\u03b7 \u03b4\u03b9\u03ac\u03ba\u03c1\u03b9\u03c3\u03b7\u03c2, \u03c4\u03bf case study \u03b4\u03b5\u03bd \u03c7\u03ac\u03bd\u03b5\u03b9 \u03b1\u03c5\u03c4\u03bf\u03bc\u03ac\u03c4\u03c9\u03c2 \u03c4\u03b7\u03bd \u03b1\u03be\u03af\u03b1 \u03c4\u03bf\u03c5. \u039c\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03b5\u03b9 portfolio \u03c5\u03bb\u03b9\u03ba\u03cc, \u03b2\u03ac\u03c3\u03b7 \u03b3\u03b9\u03b1 thought leadership \u03ae \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03b5\u03c3\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ae\u03c2 \u03b5\u03c5\u03b8\u03c5\u03b3\u03c1\u03ac\u03bc\u03bc\u03b9\u03c3\u03b7\u03c2, \u03b5\u03c6\u03cc\u03c3\u03bf\u03bd \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03b5\u03b9 \u03bc\u03b5 \u03b1\u03ba\u03c1\u03af\u03b2\u03b5\u03b9\u03b1 \u03c4\u03bf \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1, \u03c4\u03b7 \u03bb\u03cd\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1. \u0397 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03bf\u03c7\u03ae \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03b5\u03b9 \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03bc\u03b5 \u03c4\u03bf\u03bd \u03bf\u03c0\u03bf\u03af\u03bf \u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b7 \u03b4\u03bf\u03c5\u03bb\u03b5\u03b9\u03ac \u03c4\u03b7\u03c2.<\/p>\n<h2 id=\"symperasma\">\u03a3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1: \u03b7 \u03b4\u03b9\u03ac\u03ba\u03c1\u03b9\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03ae\u03bc\u03b1, \u03cc\u03c7\u03b9 \u03c0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2<\/h2>\n<p>\u03a4\u03b1 design awards \u03ad\u03c7\u03bf\u03c5\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1 \u03cc\u03c4\u03b1\u03bd \u03b4\u03b9\u03b1\u03b2\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03ba\u03bb\u03af\u03bc\u03b1\u03ba\u03b1. \u039c\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03bf\u03c5\u03bd craft, \u03b9\u03b4\u03ad\u03b1, brand expression \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b1\u03b9\u03c3\u03b8\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b4\u03cd\u03bd\u03b1\u03bc\u03b7, \u03bd\u03b1 \u03b1\u03bd\u03bf\u03af\u03be\u03bf\u03c5\u03bd \u03c3\u03c5\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1. \u0394\u03b5\u03bd \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03b8\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae, \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03b5\u03b9\u03be\u03b7 \u03cc\u03c4\u03b9 \u03c4\u03bf \u03ad\u03c1\u03b3\u03bf \u03c0\u03ad\u03c4\u03c5\u03c7\u03b5 \u03c4\u03bf\u03bd \u03c3\u03ba\u03bf\u03c0\u03cc \u03c4\u03bf\u03c5.<\/p>\n<p>\u03a4\u03bf \u03c0\u03b9\u03bf \u03ce\u03c1\u03b9\u03bc\u03bf \u03b5\u03c1\u03ce\u03c4\u03b7\u03bc\u03b1 \u03bc\u03b5\u03c4\u03ac \u03c4\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u00ab\u03ae\u03c4\u03b1\u03bd \u03b7 \u03b5\u03c0\u03b9\u03c4\u03c1\u03bf\u03c0\u03ae \u03c3\u03c9\u03c3\u03c4\u03ae;\u00bb. \u0395\u03af\u03bd\u03b1\u03b9 \u00ab\u03c4\u03b9 \u03b5\u03af\u03b4\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03c3\u03c5\u03bb\u03bb\u03bf\u03b3\u03b9\u03ba\u03cc \u03b2\u03bb\u03ad\u03bc\u03bc\u03b1, \u03c4\u03b9 \u03b4\u03b5\u03bd \u03bc\u03c0\u03cc\u03c1\u03b5\u03c3\u03b5 \u03bd\u03b1 \u03b4\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b7 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03b4\u03b9\u03ba\u03b1\u03b9\u03bf\u03bb\u03bf\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03c3\u03cd\u03bd\u03bf\u03bb\u03bf \u03c4\u03c9\u03bd \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03c9\u03bd;\u00bb. \u0395\u03ba\u03b5\u03af \u03b7 \u03b2\u03c1\u03ac\u03b2\u03b5\u03c5\u03c3\u03b7 \u03c0\u03b1\u03cd\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03c4\u03c1\u03cc\u03c0\u03b1\u03b9\u03bf \u03ba\u03b1\u03b9 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03c3\u03bc\u03cc\u03c2 \u03bc\u03ac\u03b8\u03b7\u03c3\u03b7\u03c2.<\/p>\n<section class=\"td-service-cta\">\n<div class=\"td-service-cta-content\">\n<p class=\"td-service-cta-eyebrow\">Digital Marketing &amp; SEO by TWO DOTS<\/p>\n<p class=\"td-service-cta-title\">\u039c\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03c4\u03b5 \u03bc\u03b9\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae \u03b4\u03b9\u03ac\u03ba\u03c1\u03b9\u03c3\u03b7 \u03c3\u03b5 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ae, \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1.<\/p>\n<p>\u0397 TWO DOTS \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03b9 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf, SEO, \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03ba\u03b1\u03b9 analytics \u03bc\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2, \u03ce\u03c3\u03c4\u03b5 \u03c4\u03bf social proof \u03bd\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03c4\u03b1\u03c3\u03b7 \u03b1\u03be\u03af\u03b1\u03c2 \u03c7\u03c9\u03c1\u03af\u03c2 \u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03ad\u03c2.<\/p>\n<div class=\"td-service-cta-actions\"><a class=\"td-service-cta-button\" href=\"https:\/\/twodots.gr\/digital-marketing-seo\/\">\u0394\u03b5\u03af\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 Digital Marketing &amp; SEO<\/a><\/div>\n<\/div>\n<\/section>\n<section id=\"sychnes-erotiseis\" class=\"td-faq-section\">\n<div class=\"td-faq\">\n<p class=\"td-faq-heading\">Frequently Asked Questions (FAQs)<\/p>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u0391\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03ad\u03bd\u03b1 design award \u03cc\u03c4\u03b9 \u03ad\u03bd\u03b1 \u03ad\u03c1\u03b3\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03bd\u03c4\u03b9\u03ba\u03b5\u03b9\u03bc\u03b5\u03bd\u03b9\u03ba\u03ac \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u038c\u03c7\u03b9. \u0391\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03b9\u03c3\u03c7\u03c5\u03c1\u03ae \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03b1\u03b3\u03bd\u03ce\u03c1\u03b9\u03c3\u03b7 \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03bf \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03bc\u03b9\u03b1\u03c2 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7\u03c2 \u03b4\u03b9\u03bf\u03c1\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7\u03c2, \u03b5\u03c0\u03b9\u03c4\u03c1\u03bf\u03c0\u03ae\u03c2, \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03bf\u03bc\u03ac\u03b4\u03b1\u03c2 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03bf\u03c7\u03ce\u03bd. \u0394\u03b5\u03bd \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03b8\u03b9\u03c3\u03c4\u03ac \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03b1\u03bd \u03c4\u03bf design \u03c0\u03ad\u03c4\u03c5\u03c7\u03b5 \u03c4\u03bf\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03ae \u03c7\u03c1\u03b7\u03c3\u03c4\u03b9\u03ba\u03cc \u03c3\u03c4\u03cc\u03c7\u03bf \u03c4\u03bf\u03c5.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a4\u03b9 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03bf\u03cd\u03bd \u03bf\u03b9 jurors \u03c3\u03c4\u03b1 Pentawards;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u03a3\u03c4\u03b9\u03c2 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03b5\u03be\u03b5\u03c4\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 \u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03bf\u03cd \u03ba\u03b1\u03b9 \u03b4\u03bf\u03bc\u03b9\u03ba\u03bf\u03cd design, \u03c4\u03b7\u03bd \u03ad\u03ba\u03c6\u03c1\u03b1\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b1\u03c2, \u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03bf\u03bc\u03af\u03b1, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03c3\u03c5\u03bd\u03b1\u03b9\u03c3\u03b8\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7. \u0395\u03b9\u03b4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2, \u03cc\u03c0\u03c9\u03c2 \u03b7 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b7 \u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b6\u03b7\u03c4\u03bf\u03cd\u03bd \u03b5\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03af\u03c9\u03c3\u03b7.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a4\u03b9 \u03b1\u03be\u03af\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03bf\u03c7\u03ae \u03b1\u03bd \u03c4\u03bf \u03ad\u03c1\u03b3\u03bf \u03b4\u03b5\u03bd \u03b2\u03c1\u03b1\u03b2\u03b5\u03c5\u03c4\u03b5\u03af;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u039c\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03b5\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03cc feedback, \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03af\u03c9\u03c3\u03b7 \u03c4\u03bf\u03c5 case study \u03ba\u03b1\u03b9 \u03b1\u03c6\u03bf\u03c1\u03bc\u03ae \u03b3\u03b9\u03b1 \u03b5\u03c3\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03cc review. \u0397 \u03b1\u03be\u03af\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03cc\u03c4\u03b1\u03bd \u03b7 \u03b4\u03b9\u03bf\u03c1\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7 \u03b5\u03be\u03b7\u03b3\u03b5\u03af \u03c4\u03b1 \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03ad\u03c6\u03b5\u03b9 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03b1\u03b9\u03c4\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03ae \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03b2\u03b1\u03b8\u03bc\u03bf\u03bb\u03bf\u03b3\u03af\u03b1\u03c2.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03c4\u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b4\u03b9\u03bf\u03c1\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7 design awards;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u0395\u03be\u03b5\u03c4\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf \u03c0\u03c1\u03bf\u03c6\u03af\u03bb \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c1\u03bf\u03c0\u03ae\u03c2, \u03c4\u03b7 \u03c3\u03c5\u03bd\u03ac\u03c6\u03b5\u03b9\u03b1 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1\u03c2, \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1\u03c2, \u03c4\u03bf \u03b5\u03af\u03b4\u03bf\u03c2 \u03c4\u03bf\u03c5 feedback, \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c4\u03b7\u03c2 \u03b4\u03b9\u03bf\u03c1\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03bc\u03b5 \u03c3\u03b1\u03c6\u03ae \u03c3\u03c4\u03cc\u03c7\u03bf, \u03cc\u03c0\u03c9\u03c2 PR, \u03b4\u03b9\u03b5\u03b8\u03bd\u03ae\u03c2 \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1, \u03c0\u03c1\u03bf\u03c3\u03ad\u03bb\u03ba\u03c5\u03c3\u03b7 \u03c4\u03b1\u03bb\u03ad\u03bd\u03c4\u03bf\u03c5 \u03ae \u03bc\u03ac\u03b8\u03b7\u03c3\u03b7.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u0393\u03b9\u03b1\u03c4\u03af \u03b7 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03b1\u03c1\u03c4\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b4\u03b5\u03bd \u03b1\u03c1\u03ba\u03b5\u03af \u03b3\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03b4\u03b9\u03ac\u03ba\u03c1\u03b9\u03c3\u03b7;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u0395\u03c0\u03b5\u03b9\u03b4\u03ae \u03c3\u03b5 \u03ce\u03c1\u03b9\u03bc\u03b5\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03c3\u03c5\u03c7\u03bd\u03ac \u03c4\u03b7 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03cb\u03c0\u03cc\u03b8\u03b5\u03c3\u03b7. \u0397 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03b9\u03b4\u03ad\u03b1, \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03ad\u03ba\u03c6\u03c1\u03b1\u03c3\u03b7 \u03c4\u03bf\u03c5 brand, \u03c3\u03c5\u03bd\u03ac\u03c6\u03b5\u03b9\u03b1 \u03bc\u03b5 \u03c4\u03bf \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03c0\u03bf\u03c5 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03b9\u03c3\u03c7\u03c5\u03c1\u03ae \u03c0\u03ad\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf \u03b5\u03bd\u03c4\u03c5\u03c0\u03c9\u03c3\u03b9\u03b1\u03ba\u03cc styling.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bc\u03b5 \u03b1\u03b4\u03cd\u03bd\u03b1\u03bc\u03bf design \u03b1\u03c0\u03cc \u03b1\u03b4\u03cd\u03bd\u03b1\u03bc\u03bf case study;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u0391\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03bf\u03cd\u03bc\u03b5 \u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03ac \u03c4\u03b7\u03bd \u03ba\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03ae \u03b9\u03b4\u03ad\u03b1, \u03c4\u03b7\u03bd \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c5\u03bd\u03b8\u03ae\u03ba\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b7. \u0391\u03bd \u03b7 \u03bb\u03cd\u03c3\u03b7 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ac \u03c3\u03c4\u03bf brief \u03b1\u03bb\u03bb\u03ac \u03bf juror \u03b4\u03b5\u03bd \u03bc\u03c0\u03cc\u03c1\u03b5\u03c3\u03b5 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ac\u03b2\u03b5\u03b9 \u03c4\u03bf \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03ae \u03c4\u03b7\u03bd \u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7, \u03c4\u03bf \u03ba\u03b5\u03bd\u03cc \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03bd \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03af\u03c9\u03c3\u03b7.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03c3\u03c5\u03bd\u03b4\u03c5\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf jury feedback \u03bc\u03b5 \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u039a\u03ac\u03b8\u03b5 \u03c3\u03c7\u03cc\u03bb\u03b9\u03bf \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c5\u03c0\u03cc\u03b8\u03b5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1, usability, \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2, \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03c3\u03c4\u03bf e-shop \u03ae \u03ac\u03bb\u03bb\u03bf \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03cc \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1. \u038c\u03c0\u03bf\u03c5 \u03bf\u03b9 \u03b5\u03bd\u03b4\u03b5\u03af\u03be\u03b5\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03c9\u03bd\u03bf\u03cd\u03bd, \u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03b5\u03b9 \u03bc\u03b9\u03ba\u03c1\u03ae \u03b4\u03bf\u03ba\u03b9\u03bc\u03ae \u03b1\u03bd\u03c4\u03af \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03ad\u03c7\u03b5\u03c4\u03b1\u03b9 \u03ae \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c1\u03c1\u03af\u03c0\u03c4\u03b5\u03b9 \u03b1\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b1 \u03c4\u03b7\u03bd \u03ba\u03c1\u03af\u03c3\u03b7.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac \u03ad\u03bd\u03b1 design award \u03c3\u03c4\u03bf marketing;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u0391\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b5 \u03bc\u03b5 \u03b1\u03ba\u03c1\u03af\u03b2\u03b5\u03b9\u03b1 \u03b4\u03b9\u03bf\u03c1\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7, \u03ad\u03c4\u03bf\u03c2, \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03ba\u03b1\u03b9 \u03ad\u03c1\u03b3\u03bf, \u03b5\u03be\u03b7\u03b3\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b9 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03c4\u03b7\u03ba\u03b5 \u03ba\u03b1\u03b9 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03c4\u03bf badge \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2 \u03c4\u03bf\u03c5 \u03b8\u03b5\u03c3\u03bc\u03bf\u03cd. \u0397 \u03b4\u03b9\u03ac\u03ba\u03c1\u03b9\u03c3\u03b7 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c9\u03c2 social proof \u03ba\u03b1\u03b9 \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b1\u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03af\u03c9\u03c4\u03b7 \u03b4\u03ae\u03bb\u03c9\u03c3\u03b7 \u03cc\u03c4\u03b9 \u03c4\u03bf brand \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ac \u00ab\u03c4\u03bf \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf\u00bb.<\/p>\n<\/div>\n<\/details>\n<\/div>\n<\/section>\n<div class=\"td-source-list\">\n<p id=\"piges\" class=\"td-source-list-title\">Sources<\/p>\n<ul>\n<li><a href=\"https:\/\/www.designweek.co.uk\/an-award-is-not-a-verdict-the-jurors-gaze\/\" target=\"_blank\" rel=\"noopener\">Design Week: An award is not a verdict \u2014 the juror\u2019s gaze<\/a><\/li>\n<li><a href=\"https:\/\/pentawards.com\/live\/en\/page\/judging-process\" target=\"_blank\" rel=\"noopener\">Pentawards: Judging process, criteria and entry feedback<\/a><\/li>\n<li><a href=\"https:\/\/pentawards.com\/live\/en\/node\/newsarticle-a-transparent-look-at-our-judging-process?type=NewsArticle\" target=\"_blank\" rel=\"noopener\">Pentawards: A transparent look at the judging process<\/a><\/li>\n<li><a href=\"https:\/\/www.dba.org.uk\/all-about-design\/design-effectiveness\/\" target=\"_blank\" rel=\"noopener\">Design Business Association: Design effectiveness and measured impact<\/a><\/li>\n<\/ul>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u03a4\u03b1 design awards \u03b1\u03c0\u03bf\u03c4\u03c5\u03c0\u03ce\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03ba\u03c1\u03af\u03c3\u03b7 \u03bc\u03b9\u03b1\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c1\u03bf\u03c0\u03ae\u03c2, \u03b5\u03bd\u03ce \u03b7 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b1\u03bd \u03c4\u03bf feedback \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2, \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1.<\/p>","protected":false},"author":1,"featured_media":86437,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","content-type":"","footnotes":""},"categories":[202],"tags":[3596,3854,18645,7427,18646],"class_list":["post-86148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-branding","tag-customer-experience","tag-design-awards","tag-packaging-design","tag-dimiourgiki-stratigiki"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/86148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/comments?post=86148"}],"version-history":[{"count":1,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/86148\/revisions"}],"predecessor-version":[{"id":86438,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/86148\/revisions\/86438"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media\/86437"}],"wp:attachment":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media?parent=86148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/categories?post=86148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/tags?post=86148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}