{"id":90202,"date":"2026-08-29T15:17:09","date_gmt":"2026-08-29T12:17:09","guid":{"rendered":"https:\/\/twodots.gr\/?p=90202"},"modified":"2026-08-29T15:17:10","modified_gmt":"2026-08-29T12:17:10","slug":"butterfly-trail-immersive-retail-in-bangkok","status":"publish","type":"post","link":"https:\/\/twodots.gr\/en\/butterfly-trail-immersive-retail-bangkok\/","title":{"rendered":"The Butterfly Trail in Bangkok: When Immersive Retail Becomes a Local Experience"},"content":{"rendered":"<div class=\"td-article-lede\">\n<p><strong>The immersive retail experience of The Butterfly Trail demonstrates that technology takes on commercial significance when space, local history, and measurement are designed as a single system.<\/strong> In Bangkok, Pixel Artworks didn\u2019t simply replicate a successful installation from London: it integrated digital storytelling with Happitat\u2019s natural garden, the architecture of the Grand Stairs, and an interactive experience that begins on a smartphone without the need for a special app.<\/p>\n<\/div>\n<p>For professionals in marketing, retail, and customer experience, the value of this case study lies not only in the big picture. It lies in how a creative IP retains its recognizable core while adapting what\u2019s necessary to achieve local relevance. This is the key lesson: an immersive concept isn\u2019t scaled by copying files, but by redesigning the relationship between the audience, the location, the interaction, and the data.<\/p>\n<div class=\"td-article-note\">\n<p><strong>Scope of the case:<\/strong> The published data describe engagement with The Butterfly Trail and do not constitute an independently verified benchmark for the entire immersive retail sector. There is no publicly available data on costs, sales, conversion rates, or dwell time for the Bangkok location, so a commercial ROI cannot be substantiated.<\/p>\n<\/div>\n<div class=\"td-article-toc\">\n<div class=\"td-toc-title\">Contents<\/div>\n<ul>\n<li><a href=\"#apo-outernet-stin-asia\">From Outernet London to its Asian debut<\/a><\/li>\n<li><a href=\"#choros-os-interface\">Space as part of the interface<\/a><\/li>\n<li><a href=\"#app-less-interaction\">App-less interaction reduces friction<\/a><\/li>\n<li><a href=\"#topikopoiisi-story-world\">Localization has become part of the story world<\/a><\/li>\n<li><a href=\"#statheros-pyrinas-metavliti-ektelesi\">Fixed core, variable execution<\/a><\/li>\n<li><a href=\"#metrics-engagement\">What Do Engagement Figures Really Measure?<\/a><\/li>\n<li><a href=\"#shareable-stigmi\">From participating in the shareable moment<\/a><\/li>\n<li><a href=\"#retail-destination-brands\">What does this mean for retail and destination brands?<\/a><\/li>\n<li><a href=\"#vimata-immersive-retail\">Seven Steps to a Measurable Immersive Retail Experience<\/a><\/li>\n<li><a href=\"#metriseis-privacy-oria\">Metrics, Privacy, and Limits<\/a><\/li>\n<li><a href=\"#ousiastiko-mathima\">The Key Lesson of *The Butterfly Trail*<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"apo-outernet-stin-asia\">From Outernet London to its Asian debut<\/h2>\n<p>\"The Butterfly Trail\" was first presented at Outernet London in September 2023 as Pixel Artworks' first Originals project. The Outernet\u2019s official page describes a free mixed-reality experience at the Now Building, where visitors use their smartphones to release digital butterflies and trigger real-time animations. The concept subsequently traveled to locations in the United Kingdom and Greece.<\/p>\n<p>The installation at Happitat Bangkok marks the project\u2019s debut in Asia. According to Design Week, it is located on the largest indoor digital screen in Southeast Asia and operates under an 18-month license, free of charge to the public. This duration sets it apart from a short-term promotional activation: it is a planned asset for the destination, though this does not mean that corresponding commercial results have been published.<\/p>\n<p>From a business perspective, this journey demonstrates how an experiential concept can be treated as reusable IP. Reuse, however, is not mechanical. Each new location changes the flow of visitors, the architecture, the cultural points of reference, and the points where the experience must connect with the brand\u2019s promise. The same principle applies in cases where the <a href=\"https:\/\/twodots.gr\/hull-maritime-museum-branding-politistiki-klironomia-empeiria\/\">Branding transforms a cultural heritage site into a cohesive experience<\/a>.<\/p>\n<h2 id=\"choros-os-interface\">Space as part of the interface<\/h2>\n<p>Happitat is a 200,000-square-meter lifestyle and retail complex operated by Axtra Happitat Co., Ltd. The installation is located at the Grand Stairs and transports visitors to the botanical laboratory and greenhouse of the fictional explorer Professor Peter Pelgrin. The stairs, the large screen, the movement of the audience, and the natural garden do not function as separate sets; they collectively form the path of the experience.<\/p>\n<p>This changes the way the brief needs to be written. The question isn\u2019t just what will be displayed on the screen, but from which direction the visitor is approaching, what they see before interacting, where they stand, how they understand the next step, and what those who aren\u2019t actively participating notice. The <a href=\"https:\/\/twodots.gr\/prin-metriseis-symperifora-sxediase-sosto-perivallon\/\">the relationship between behavior and the environment<\/a> It is crucial because an incorrect placement can undermine even the strongest creative.<\/p>\n<div class=\"td-comparison\">\n<p class=\"td-comparison-title\">Three levels that come together as a single experience<\/p>\n<div class=\"td-comparison-cards td-comparison-cards--horizontal\">\n<div class=\"td-comparison-grid\">\n<div class=\"td-platform-card\">\n<p class=\"td-comparison-kicker\">Shared canvas<\/p>\n<h3>The large screen gives a sense of scale<\/h3>\n<p>Public display makes the experience visible from a distance and allows even passive visitors to realize that something is happening.<\/p>\n<\/div>\n<div class=\"td-platform-card\">\n<p class=\"td-comparison-kicker\">Personal layer<\/p>\n<h3>A cell phone gives you personal control<\/h3>\n<p>This interactive experience brings the story right to the user's palm without requiring any special equipment or downloading a specific app.<\/p>\n<\/div>\n<div class=\"td-platform-card\">\n<p class=\"td-comparison-kicker\">Local anchor<\/p>\n<h3>The garden gives it local significance<\/h3>\n<p>The butterfly species and the natural vegetation connect the digital world with something that actually exists at this specific destination.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"app-less-interaction\">App-less interaction reduces friction<\/h2>\n<p>Visitors use their smartphones to transform digital chrysalises into CGI butterflies that land on their palms. No bespoke app or special hardware is required. For a public experience with a passing audience, this approach eliminates three potential barriers: installing an app, creating an account, and learning how to use an unfamiliar device.<\/p>\n<p>\u00abNo app\u00bb does not mean \u00abno UX.\u00bb The visitor still needs a clear entry point into the flow, immediate feedback, a perceptible connection between action and result, an accessible alternative for those who cannot or do not want to use a camera, and an easy way out. The same <a href=\"https:\/\/twodots.gr\/epitychimenos-schediasmos-istoselidon-arches-gia-ux-seo-kai-metatropes\/\">Principles of Clear UX and Next Steps<\/a> They still apply even when the interface extends into a physical space.<\/p>\n<p>In its Bangkok edition, Design Week reports that the augmented reality features were developed using Vamplify and leverage the Snap Camera Kit. Snap\u2019s official documentation describes the Camera Kit as an SDK for integrating AR experiences into iOS, Android, and web applications. This describes the category of the technology, not the exact implementation architecture of Happitat.<\/p>\n<div class=\"td-article-note\">\n<p><strong>Technical distinction:<\/strong> The official Pixel Artworks page for the original London release mentions an interface between Unreal Engine and 8th Wall in collaboration with Aircards. The source for Bangkok mentions Vamplify and Snap Camera Kit. The two descriptions refer to different implementations and should not be conflated into a single, supposedly unchanging stack.<\/p>\n<\/div>\n<h2 id=\"topikopoiisi-story-world\">Localization has become part of the story world<\/h2>\n<p>For Bangkok, the digital butterflies were redesigned to represent species found in Happitat\u2019s natural butterfly garden, including the lime swallowtail and the plain tiger. This selection creates a thematic bridge between the living nature of the space and the indoor digital displays.<\/p>\n<p>The essence of localization here is not simply a translation or a change in the color palette. The new material influences the concept, the interaction, and the story world. The visitor doesn\u2019t see a generic \u00abtropical\u00bb setting, but a version that strives to belong to Happitat. This connection between place and identity is more enduring than a superficial \u201cre-skin,\u201d as evidenced by the need to convey a <a href=\"https:\/\/twodots.gr\/dedham-vale-rebranding-topos-brand\/\">brand from the region, woven into its own cohesive narrative<\/a>.<\/p>\n<div class=\"td-comparison\">\n<p class=\"td-comparison-title\">Concept copying or substantive localization?<\/p>\n<div class=\"td-comparison-cards td-comparison-cards--horizontal\">\n<div class=\"td-comparison-grid td-comparison-grid--two\">\n<div class=\"td-platform-card\">\n<p class=\"td-comparison-kicker\">Copy and paste<\/p>\n<h3>Only the surface changes<\/h3>\n<p>It translates instructions, adjusts colors, and places the same interaction in a new space without taking into account local symbols, audience movement, or architecture.<\/p>\n<\/div>\n<div class=\"td-platform-card\">\n<p class=\"td-comparison-kicker\">Contextual Design<\/p>\n<h3>Our relationship with the place is changing<\/h3>\n<p>It retains the narrative core but adapts genres, assets, interactions, and spatial flow so that the experience finds its purpose in the new setting.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"statheros-pyrinas-metavliti-ektelesi\">Fixed core, variable execution<\/h2>\n<p>Pixel Artworks preserves the world of Professor Peter Pelgrin, the botanical laboratory, the butterflies, and the sense of discovery. These are the recognizable elements of the IP. In contrast, local species, architectural design, and technical execution may vary. This balance allows for the reuse of creative assets without turning every new installation into a rigid replica.<\/p>\n<p>For a brand portfolio, the model requires a clear distinction between invariants and variables. Invariants are the core promise, the tone, the rules of the world, and the recognizable involvement. Variables are the elements that must be adapted to the audience, culture, physical space, devices, and operational constraints. This avoids <a href=\"https:\/\/twodots.gr\/brand-experience-choris-aposyndeseis\/\">discrepancies in the overall brand experience<\/a> without sacrificing local relevance.<\/p>\n<p>This separation also aids in production. Reusable assets, interaction rules, and measurement logic can be versioned and tested centrally, while local variations undergo their own content review, accessibility check, and technical QA. In this way, the IP scales as a system rather than as a folder containing display files.<\/p>\n<h2 id=\"metrics-engagement\">What Do Engagement Figures Really Measure?<\/h2>\n<p>For its first year of operation, Pixel Artworks and Design Week report more than 1.36 million digital butterfly releases, 3.94 million nectar vial collections, and 378,000 active sessions. They also report over 28 million combined views on Instagram and TikTok. These numbers are useful as different indicators of engagement, but they should not be added together or converted into an arbitrary \u00absuccess metric.\u00bb.<\/p>\n<div class=\"td-chart td-chart--metrics\">\n<div class=\"td-chart-head\">\n<p class=\"td-chart-title\">Four published trademarks from the first year<\/p>\n<p class=\"td-chart-subtitle\">Metrics of various types from Pixel Artworks and Design Week; these do not constitute a single funnel, an independent benchmark, or proof of ROI.<\/p>\n<\/div>\n<div class=\"td-chart-body\">\n<div class=\"td-metric-grid\">\n<div class=\"td-metric-card\"><span class=\"td-metric-value\">1.36 million.<\/span><span class=\"td-metric-label\">digital butterflies<\/span><span class=\"td-metric-note\">liberating actions within experience<\/span><\/div>\n<div class=\"td-metric-card\"><span class=\"td-metric-value\">3.94 million.<\/span><span class=\"td-metric-label\">nectar vials<\/span><span class=\"td-metric-note\">individual collections on Interaction<\/span><\/div>\n<div class=\"td-metric-card\"><span class=\"td-metric-value\">378.000<\/span><span class=\"td-metric-label\">active sessions<\/span><span class=\"td-metric-note\">a separate usage level from events<\/span><\/div>\n<div class=\"td-metric-card\"><span class=\"td-metric-value\">28 million+<\/span><span class=\"td-metric-label\">social views<\/span><span class=\"td-metric-note\">Combined Instagram and TikTok views<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Proper interpretation starts with the denominators. Releases and nectar vials are events; active sessions are visits to the interaction; and social views are distribution metrics outside the platform. A marketing team needs to define what it considers a unique participant, which events can be repeated within the same session, and whether social views come from owned, earned, or paid distribution.<\/p>\n<div class=\"td-decision-band\">\n<p class=\"td-decision-band-kicker\">Decision Point<\/p>\n<p><strong>Don't approve an immersive retail investment based on a high reach figure.<\/strong> Link each metric to its corresponding goal: engagement in the space, initiation and completion of interactions, quality of participation, consent to data collection, shareable output, and\u2014only where performance is adequate\u2014visits, leads, or sales.<\/p>\n<\/div>\n<h2 id=\"shareable-stigmi\">From participating in the shareable moment<\/h2>\n<p>The digital butterfly that lands on the palm creates a simple, recognizable moment. The user can understand what happened and capture it without having to explain a complex game. In this way, the interaction generates content that can be shared on social media and extend the experience beyond the physical space.<\/p>\n<p>Shareability shouldn\u2019t be designed solely as a \u00abphotogenic setting.\u00bb It requires a clear climax to the interaction, adequate lighting, time to take the photo, ease of understanding for the viewer, and the user\u2019s choice as to whether to save or share the result. A <a href=\"https:\/\/twodots.gr\/instagram-strategy-epicheiriseis-authentiko-content-exypna-ads\/\">Instagram Strategy for Businesses<\/a> It has value when the material is part of a genuine content system and isn't based solely on the hope of going viral.<\/p>\n<p>The 28 million views show that this particular experience generated significant public attention\u2014not that every visually striking installation will do the same. When designing a campaign, the team must map out the path from physical interaction to content, channel, audience, and the next step. This is where experiential design and <a href=\"https:\/\/twodots.gr\/media-planning-pliris-odigos-gia-stratigiki-ergaleia-kai-metrisi\/\">Media planning with clear objectives and metrics<\/a>.<\/p>\n<h2 id=\"retail-destination-brands\">What does this mean for retail and destination brands?<\/h2>\n<p>For a retail destination, a free experience can serve as a reason to visit, a point of differentiation, and a catalyst for repeat visits. Happitat describes the destination itself as a synthesis of nature, people, imagination, and technology-enhanced interaction. The Butterfly Trail fits this promise because it does not stand as an isolated media object; it is connected to the garden and the spatial identity of the complex.<\/p>\n<p>Nevertheless, the operator should not assume that engagement equates to commercial value. A measurement plan is needed that distinguishes between audience volume, interaction quality, operational costs, repeat visits, traffic to specific zones, and downstream actions. The <a href=\"https:\/\/twodots.gr\/analytics-platforms-data-decisions\/\">Analytics platforms are valuable when the data leads to specific decisions<\/a>, not when they simply collect more counters.<\/p>\n<p>The experience must also be integrated into the rest of the customer journey. What do they see before they arrive? What do they understand while they\u2019re there? What kind of relationship can they maintain afterward, without being forced to create an account or download an app? The answer requires a deeper <a href=\"https:\/\/twodots.gr\/ta-tessera-epipeda-katanoisis-toy-pelati\/\">understanding the customer in terms of behavior and motivations<\/a>, not just demographic targeting.<\/p>\n<h2 id=\"vimata-immersive-retail\">Seven Steps to a Measurable Immersive Retail Experience<\/h2>\n<p>The case of The Butterfly Trail is not a one-size-fits-all solution. However, it offers enough specific elements to develop a practical brief: a narrative core, a local connection, architectural path, low friction, a clear moment of engagement, separate metrics, and functional governance.<\/p>\n<div class=\"td-step-list\">\n<p class=\"td-step-list-title\">From Concept to Controlled Retail Activation<\/p>\n<ol>\n<li><span class=\"td-step-kicker\">Step 1<\/span><strong>Define the behavior you want to create<\/strong>\n<p>Determine whether the goal is engagement, retention, participation, user-generated content, or downstream action before selecting a display, AR stack, or producer.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">Step 2<\/span><strong>Separate the fixed core from the local variables<\/strong>\n<p>Identify which elements of the IP remain unchanged and which need to be adapted to the type of venue, cultural aspects, language, architecture, and visitor flow.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">Step 3<\/span><strong>Map the space as an interface<\/strong>\n<p>Test approach points, visibility, lines, safe stopping, accessibility, the surrounding crowd, and the transition from observation to active use.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">Step 4<\/span><strong>Reduce friction without hiding the terms<\/strong>\n<p>Limit downloads and registrations, but ensure clear notifications, consent, permissions, an alternative path, and immediate feedback for every interaction.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">Step 5<\/span><strong>Design a clean, shareable highlight<\/strong>\n<p>Provide the user with a visually intuitive moment\u2014with timing, lighting, and framing\u2014that allows for optional recording without interrupting the experience of others.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">Step 6<\/span><strong>Here are the event taxonomy and common names<\/strong>\n<p>Distinguish between unique participants, sessions, starts, completions, repeat events, shares, and downstream outcomes so that teams do not compare dissimilar metrics.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">Step 7<\/span><strong>Treat activation as a product<\/strong>\n<p>Plan for content updates, technical monitoring, moderation, accessibility reviews, incident response, privacy checks, and improvement cycles throughout the duration of the license.<\/p>\n<\/li>\n<\/ol>\n<\/div>\n<h2 id=\"metriseis-privacy-oria\">Metrics, Privacy, and Limits<\/h2>\n<p>The public dataset does not provide production costs, revenue, conversion data, demographic analysis, or a complete methodology for calculating social views. It therefore does not allow for an ROI comparison with other platforms. A well-documented evaluation requires at least a baseline prior to activation, a clear attribution window, operating costs, and an agreed-upon downstream outcome.<\/p>\n<p>The use of camera-based AR also requires a specific privacy review. The Snap Camera Kit terms require users to be informed of the terms and privacy policy before granting access, while the application documentation notes that the host application is responsible for camera, microphone, and, where necessary, location permissions. This does not specify which settings Happitat uses; however, it defines what must be checked in every new implementation.<\/p>\n<p>In practice, the analytics plan must implement data minimization, a short retention period, informed consent where required, and the separation of aggregated performance metrics from personal data. The team must know who is collecting what, for what purpose, and who responds to user requests. Measurement isn\u2019t just a footnote to the creative\u2014it\u2019s part of the trust the brand seeks to build.<\/p>\n<h2 id=\"ousiastiko-mathima\">The Key Lesson of *The Butterfly Trail*<\/h2>\n<p>The case of Bangkok shows that immersive design comes together when technology fosters a connection between the visitor and the place. The large screen provides a sense of scale, the smartphone offers personal interaction, the local butterfly species provide context, and the natural garden serves as a real-world point of reference.<\/p>\n<p>For marketers and business owners, the right starting point isn\u2019t \u00abWhat technology should we buy?\u00bb, but \u00abWhat behavior and what connection do we want to create?\u00bb. The choice of channel, content, and analytics must follow this answer. The same applies to every <a href=\"https:\/\/twodots.gr\/ux-roi-ecommerce\/\">an effort to link user experience and performance<\/a>: First, the actual change in the customer journey is defined, and then the metric that can demonstrate it.<\/p>\n<p>\"The Butterfly Trail\" does not prove that every mixed-reality installation boosts sales. However, it does demonstrate\u2014with careful execution\u2014that a creative IP can thrive when designed to evolve alongside its setting, remain user-friendly, and be measured without conflating engagement with business results.<\/p>\n<section class=\"td-service-cta\">\n<div class=\"td-service-cta-content\">\n<p class=\"td-service-cta-kicker\">Digital Marketing &amp; SEO<\/p>\n<h3>Link the brand experience to a measurable customer journey<\/h3>\n<p>TWO DOTS organizes content, landing pages, analytics, social media campaigns, and conversion points so that a retail activation maintains continuity before, during, and after the visit.<\/p>\n<div class=\"td-service-cta-actions\"><a class=\"td-service-cta-button\" href=\"https:\/\/twodots.gr\/digital-marketing-seo\/\">Design the measurement plan<\/a><\/div>\n<\/div>\n<\/section>\n<section id=\"sychnes-erotiseis\" class=\"td-faq-section\">\n<div class=\"td-faq\">\n<p class=\"td-faq-heading\">Frequently Asked Questions (FAQs)<\/p>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">What is The Butterfly Trail?<\/summary>\n<div class=\"td-faq-content\">\n<p>It is a mixed-reality experience by Pixel Artworks featuring digital butterflies, a large LED display, and smartphone interaction. It was first presented at Outernet London in September 2023.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">Where is the Bangkok edition located?<\/summary>\n<div class=\"td-faq-content\">\n<p>It is located on the Grand Stairs at Happitat Bangkok, a 200,000-square-meter lifestyle and retail complex operated by Axtra Happitat Co., Ltd.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">Is a special app or equipment required?<\/summary>\n<div class=\"td-faq-content\">\n<p>No. Visitors use their smartphones without a custom app or special hardware, according to the published description of the installation.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">How did it adapt to the local environment?<\/summary>\n<div class=\"td-faq-content\">\n<p>The digital butterflies were redesigned to represent species found in Happitat's natural garden, such as the lime swallowtail and the plain tiger.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">What AR technology is being discussed for Bangkok?<\/summary>\n<div class=\"td-faq-content\">\n<p>Design Week reports on development using Vamplify and the Snap Camera Kit. The original London edition is described separately, featuring Unreal Engine, 8th Wall, and Aircards.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">What engagement figures have been published?<\/summary>\n<div class=\"td-faq-content\">\n<p>For the first year, the figures include over 1.36 million butterfly releases, 3.94 million nectar vials, 378,000 active sessions, and 28 million combined views on Instagram and TikTok.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">It's free\u2014how long will it be available?<\/summary>\n<div class=\"td-faq-content\">\n<p>The Happitat experience is free to the public and is reportedly set to operate under an 18-month license.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">Does the data demonstrate a commercial ROI?<\/summary>\n<div class=\"td-faq-content\">\n<p>No. No data on costs, revenue, conversion rates, or dwell time has been published for Bangkok; therefore, the engagement figures are not sufficient for a well-founded ROI calculation.<\/p>\n<\/div>\n<\/details>\n<\/div>\n<\/section>\n<div class=\"td-source-list\">\n<p id=\"piges\" class=\"td-source-list-title\">Sources<\/p>\n<ul>\n<li><a href=\"https:\/\/www.designweek.co.uk\/pixel-artworks-adapts-the-butterfly-trail-experience-for-bangkok\/\" target=\"_blank\" rel=\"noopener\">Design Week \u2014 Pixel Artworks adapts \"The Butterfly Trail\" experience for Bangkok<\/a><\/li>\n<li><a href=\"https:\/\/pixelartworks.com\/work\/the-butterfly-trail\" target=\"_blank\" rel=\"noopener\">Pixel Artworks \u2014 The Butterfly Trail and First-Year Highlights<\/a><\/li>\n<li><a href=\"https:\/\/www.outernet.com\/news\/embark-on-the-butterfly-trail-outernet-s-magical-mixed-reality-experience\" target=\"_blank\" rel=\"noopener\">Outernet London \u2014 the first mixed-reality experience of 2023<\/a><\/li>\n<li><a href=\"https:\/\/www.happitatthailand.com\/\" target=\"_blank\" rel=\"noopener\">Happitat Thailand \u2014 Official Description of the Destination and Phygital Experiences<\/a><\/li>\n<li><a href=\"https:\/\/www.developers.snap.com\/camera-kit\/app-review\/release-app\" target=\"_blank\" rel=\"noopener\">Snap for Developers \u2014 Camera Kit, Permissions, Consent, and Privacy Requirements<\/a><\/li>\n<\/ul>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\"The Butterfly Trail\" demonstrates how an immersive retail experience connects space, local history, app-free interaction, and measurable data.<\/p>","protected":false},"author":1,"featured_media":90209,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[17366],"tags":[6802,3854,19261,19716,19717],"class_list":["post-90202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-augmented-reality","tag-customer-experience","tag-experiential-marketing","tag-immersive-retail","tag-mixed-reality"],"_links":{"self":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/90202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/comments?post=90202"}],"version-history":[{"count":0,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/90202\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media\/90209"}],"wp:attachment":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media?parent=90202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/categories?post=90202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/tags?post=90202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}