{"id":90202,"date":"2026-08-29T15:17:09","date_gmt":"2026-08-29T12:17:09","guid":{"rendered":"https:\/\/twodots.gr\/?p=90202"},"modified":"2026-08-29T15:17:10","modified_gmt":"2026-08-29T12:17:10","slug":"butterfly-trail-immersive-retail-bangkok","status":"publish","type":"post","link":"https:\/\/twodots.gr\/en\/butterfly-trail-immersive-retail-bangkok\/","title":{"rendered":"The Butterfly Trail \u03c3\u03c4\u03b7\u03bd \u039c\u03c0\u03b1\u03bd\u03b3\u03ba\u03cc\u03ba: \u03cc\u03c4\u03b1\u03bd \u03c4\u03bf immersive retail \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf\u03c0\u03b9\u03ba\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1"},"content":{"rendered":"<div class=\"td-article-lede\">\n<p><strong>\u0397 immersive retail \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c4\u03bf\u03c5 The Butterfly Trail \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03b1\u03c0\u03bf\u03ba\u03c4\u03ac \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03cc \u03bd\u03cc\u03b7\u03bc\u03b1 \u03cc\u03c4\u03b1\u03bd \u03bf \u03c7\u03ce\u03c1\u03bf\u03c2, \u03b7 \u03c4\u03bf\u03c0\u03b9\u03ba\u03ae \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1 \u03ba\u03b1\u03b9 \u03b7 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c9\u03c2 \u03ad\u03bd\u03b1 \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1.<\/strong> \u03a3\u03c4\u03b7 \u039c\u03c0\u03b1\u03bd\u03b3\u03ba\u03cc\u03ba, \u03b7 Pixel Artworks \u03b4\u03b5\u03bd \u03bc\u03b5\u03c4\u03ad\u03c6\u03b5\u03c1\u03b5 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03b1\u03c0\u03cc \u03c4\u03bf \u039b\u03bf\u03bd\u03b4\u03af\u03bd\u03bf: \u03c3\u03c5\u03bd\u03ad\u03b4\u03b5\u03c3\u03b5 \u03c4\u03b7\u03bd \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03b1\u03c6\u03ae\u03b3\u03b7\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03c6\u03c5\u03c3\u03b9\u03ba\u03cc \u03ba\u03ae\u03c0\u03bf \u03c4\u03bf\u03c5 Happitat, \u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03b9\u03c4\u03b5\u03ba\u03c4\u03bf\u03bd\u03b9\u03ba\u03ae \u03c4\u03c9\u03bd Grand Stairs \u03ba\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03be\u03b5\u03ba\u03b9\u03bd\u03ac \u03b1\u03c0\u03cc \u03c4\u03bf \u03ba\u03b9\u03bd\u03b7\u03c4\u03cc \u03c7\u03c9\u03c1\u03af\u03c2 \u03b5\u03b9\u03b4\u03b9\u03ba\u03ae \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae.<\/p>\n<\/div>\n<p>\u0393\u03b9\u03b1 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03af\u03b5\u03c2 \u03c4\u03bf\u03c5 marketing, \u03c4\u03bf\u03c5 retail \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5 customer experience, \u03b7 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7\u03c2 \u03b4\u03b5\u03bd \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c3\u03c4\u03b7 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03bf\u03b8\u03cc\u03bd\u03b7. \u0392\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c0\u03ce\u03c2 \u03ad\u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc IP \u03ba\u03c1\u03b1\u03c4\u03ac \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03c0\u03c5\u03c1\u03ae\u03bd\u03b1, \u03b1\u03bb\u03bb\u03ac \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03cc\u03c3\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03ba\u03c4\u03ae\u03c3\u03b5\u03b9 \u03c4\u03bf\u03c0\u03b9\u03ba\u03ae \u03c3\u03c5\u03bd\u03ac\u03c6\u03b5\u03b9\u03b1. \u0391\u03c5\u03c4\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03ba\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03cc \u03bc\u03ac\u03b8\u03b7\u03bc\u03b1: \u03ad\u03bd\u03b1 immersive concept \u03b4\u03b5\u03bd \u03ba\u03bb\u03b9\u03bc\u03b1\u03ba\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03b1\u03bd\u03c4\u03b9\u03b3\u03c1\u03b1\u03c6\u03ae \u03b1\u03c1\u03c7\u03b5\u03af\u03c9\u03bd, \u03b1\u03bb\u03bb\u03ac \u03bc\u03b5 \u03b5\u03c0\u03b1\u03bd\u03b1\u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc \u03c4\u03b7\u03c2 \u03c3\u03c7\u03ad\u03c3\u03b7\u03c2 \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc, \u03c3\u03c4\u03bf\u03bd \u03c4\u03cc\u03c0\u03bf, \u03c3\u03c4\u03bf interaction \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1.<\/p>\n<div class=\"td-article-note\">\n<p><strong>\u038c\u03c1\u03b9\u03bf \u03c4\u03b7\u03c2 \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7\u03c2:<\/strong> \u03c4\u03b1 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03c5\u03bc\u03ad\u03bd\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03bf\u03c5\u03bd engagement \u03c4\u03bf\u03c5 The Butterfly Trail \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03b1\u03bd\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c4\u03b1 \u03b5\u03bb\u03b5\u03b3\u03bc\u03ad\u03bd\u03bf benchmark \u03b3\u03b9\u03b1 \u03cc\u03bb\u03bf \u03c4\u03bf immersive retail. \u0394\u03b5\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03b4\u03b7\u03bc\u03cc\u03c3\u03b9\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2, \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd, conversion rate \u03ae dwell time \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03c3\u03c4\u03b7 \u039c\u03c0\u03b1\u03bd\u03b3\u03ba\u03cc\u03ba, \u03ac\u03c1\u03b1 \u03b4\u03b5\u03bd \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03b9\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03cc ROI.<\/p>\n<\/div>\n<div class=\"td-article-toc\">\n<div class=\"td-toc-title\">Contents<\/div>\n<ul>\n<li><a href=\"#apo-outernet-stin-asia\">\u0391\u03c0\u03cc \u03c4\u03bf Outernet London \u03c3\u03c4\u03bf \u03b1\u03c3\u03b9\u03b1\u03c4\u03b9\u03ba\u03cc \u03bd\u03c4\u03b5\u03bc\u03c0\u03bf\u03cd\u03c4\u03bf<\/a><\/li>\n<li><a href=\"#choros-os-interface\">\u039f \u03c7\u03ce\u03c1\u03bf\u03c2 \u03c9\u03c2 \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03bf\u03c5 interface<\/a><\/li>\n<li><a href=\"#app-less-interaction\">\u0397 app-less \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c4\u03c1\u03b9\u03b2\u03ae<\/a><\/li>\n<li><a href=\"#topikopoiisi-story-world\">\u0397 \u03c4\u03bf\u03c0\u03b9\u03ba\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03ad\u03b3\u03b9\u03bd\u03b5 \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03bf\u03c5 story world<\/a><\/li>\n<li><a href=\"#statheros-pyrinas-metavliti-ektelesi\">\u03a3\u03c4\u03b1\u03b8\u03b5\u03c1\u03cc\u03c2 \u03c0\u03c5\u03c1\u03ae\u03bd\u03b1\u03c2, \u03bc\u03b5\u03c4\u03b1\u03b2\u03bb\u03b7\u03c4\u03ae \u03b5\u03ba\u03c4\u03ad\u03bb\u03b5\u03c3\u03b7<\/a><\/li>\n<li><a href=\"#metrics-engagement\">\u03a4\u03b9 \u03bc\u03b5\u03c4\u03c1\u03bf\u03cd\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c4\u03b1 engagement figures<\/a><\/li>\n<li><a href=\"#shareable-stigmi\">\u0391\u03c0\u03cc \u03c4\u03b7 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03bf\u03c7\u03ae \u03c3\u03c4\u03b7 shareable \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae<\/a><\/li>\n<li><a href=\"#retail-destination-brands\">\u03a4\u03b9 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03b3\u03b9\u03b1 retail \u03ba\u03b1\u03b9 destination brands<\/a><\/li>\n<li><a href=\"#vimata-immersive-retail\">\u0395\u03c0\u03c4\u03ac \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 immersive retail \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1<\/a><\/li>\n<li><a href=\"#metriseis-privacy-oria\">\u039c\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2, privacy \u03ba\u03b1\u03b9 \u03cc\u03c1\u03b9\u03b1<\/a><\/li>\n<li><a href=\"#ousiastiko-mathima\">\u03a4\u03bf \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03cc \u03bc\u03ac\u03b8\u03b7\u03bc\u03b1 \u03c4\u03bf\u03c5 The Butterfly Trail<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"apo-outernet-stin-asia\">\u0391\u03c0\u03cc \u03c4\u03bf Outernet London \u03c3\u03c4\u03bf \u03b1\u03c3\u03b9\u03b1\u03c4\u03b9\u03ba\u03cc \u03bd\u03c4\u03b5\u03bc\u03c0\u03bf\u03cd\u03c4\u03bf<\/h2>\n<p>\u03a4\u03bf The Butterfly Trail \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03c3\u03c4\u03b7\u03ba\u03b5 \u03b1\u03c1\u03c7\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf Outernet London \u03c4\u03bf\u03bd \u03a3\u03b5\u03c0\u03c4\u03ad\u03bc\u03b2\u03c1\u03b9\u03bf \u03c4\u03bf\u03c5 2023 \u03c9\u03c2 \u03c4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf Originals project \u03c4\u03b7\u03c2 Pixel Artworks. \u0397 \u03b5\u03c0\u03af\u03c3\u03b7\u03bc\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c4\u03bf\u03c5 Outernet \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03b4\u03c9\u03c1\u03b5\u03ac\u03bd mixed-reality \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c3\u03c4\u03bf Now Building, \u03cc\u03c0\u03bf\u03c5 \u03bf \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7\u03c2 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c4\u03bf smartphone \u03c4\u03bf\u03c5 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03c0\u03b5\u03bb\u03b5\u03c5\u03b8\u03b5\u03c1\u03ce\u03c3\u03b5\u03b9 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ad\u03c2 \u03c0\u03b5\u03c4\u03b1\u03bb\u03bf\u03cd\u03b4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9 animations \u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c7\u03c1\u03cc\u03bd\u03bf. \u03a3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1 \u03c4\u03bf concept \u03c4\u03b1\u03be\u03af\u03b4\u03b5\u03c8\u03b5 \u03c3\u03b5 \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c3\u03af\u03b5\u03c2 \u03c3\u03c4\u03bf \u0397\u03bd\u03c9\u03bc\u03ad\u03bd\u03bf \u0392\u03b1\u03c3\u03af\u03bb\u03b5\u03b9\u03bf \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1.<\/p>\n<p>\u0397 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03c3\u03c4\u03bf Happitat Bangkok \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03c4\u03bf \u03bd\u03c4\u03b5\u03bc\u03c0\u03bf\u03cd\u03c4\u03bf \u03c4\u03bf\u03c5 project \u03c3\u03c4\u03b7\u03bd \u0391\u03c3\u03af\u03b1. \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b7 Design Week, \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03c3\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ae \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03bf\u03b8\u03cc\u03bd\u03b7 \u03c4\u03b7\u03c2 \u03bd\u03bf\u03c4\u03b9\u03bf\u03b1\u03bd\u03b1\u03c4\u03bf\u03bb\u03b9\u03ba\u03ae\u03c2 \u0391\u03c3\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03bc\u03b5 \u03ac\u03b4\u03b5\u03b9\u03b1 18 \u03bc\u03b7\u03bd\u03ce\u03bd, \u03b4\u03c9\u03c1\u03b5\u03ac\u03bd \u03b3\u03b9\u03b1 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc. \u0397 \u03b4\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b1 \u03b1\u03c5\u03c4\u03ae \u03c4\u03bf \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 \u03c3\u03cd\u03bd\u03c4\u03bf\u03bc\u03bf promotional activation: \u03c0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c0\u03c1\u03bf\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf asset \u03c4\u03bf\u03c5 destination, \u03c7\u03c9\u03c1\u03af\u03c2 \u03b1\u03c5\u03c4\u03cc \u03bd\u03b1 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03c5\u03c4\u03b5\u03af \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b1 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ac \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1.<\/p>\n<p>\u0395\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac, \u03b7 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c0\u03ce\u03c2 \u03bc\u03b9\u03b1 experiential \u03b9\u03b4\u03ad\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03b9\u03c3\u03c4\u03b5\u03af \u03c9\u03c2 \u03b5\u03c0\u03b1\u03bd\u03b1\u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b9\u03bc\u03bf IP. \u0397 \u03b5\u03c0\u03b1\u03bd\u03ac\u03c7\u03c1\u03b7\u03c3\u03b7, \u03cc\u03bc\u03c9\u03c2, \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03ba\u03ae. \u039a\u03ac\u03b8\u03b5 \u03bd\u03ad\u03b1 \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c3\u03af\u03b1 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b7 \u03c1\u03bf\u03ae \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd, \u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03b9\u03c4\u03b5\u03ba\u03c4\u03bf\u03bd\u03b9\u03ba\u03ae, \u03c4\u03b1 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03c3\u03bc\u03b9\u03ba\u03ac \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ac\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03cc\u03c0\u03bf\u03c5 \u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03b5\u03b8\u03b5\u03af \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7 \u03c4\u03bf\u03c5 brand. \u0397 \u03af\u03b4\u03b9\u03b1 \u03b1\u03c1\u03c7\u03ae \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2 \u03cc\u03c0\u03bf\u03c5 \u03c4\u03bf <a href=\"https:\/\/twodots.gr\/hull-maritime-museum-branding-politistiki-klironomia-empeiria\/\">branding \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03ad\u03bd\u03b1\u03bd \u03c7\u03ce\u03c1\u03bf \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03ba\u03bb\u03b7\u03c1\u03bf\u03bd\u03bf\u03bc\u03b9\u03ac\u03c2 \u03c3\u03b5 \u03c3\u03c5\u03bd\u03b5\u03ba\u03c4\u03b9\u03ba\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1<\/a>.<\/p>\n<h2 id=\"choros-os-interface\">\u039f \u03c7\u03ce\u03c1\u03bf\u03c2 \u03c9\u03c2 \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03bf\u03c5 interface<\/h2>\n<p>\u03a4\u03bf Happitat \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 lifestyle \u03ba\u03b1\u03b9 retail \u03c3\u03c5\u03b3\u03ba\u03c1\u03cc\u03c4\u03b7\u03bc\u03b1 200.000 \u03c4\u03b5\u03c4\u03c1\u03b1\u03b3\u03c9\u03bd\u03b9\u03ba\u03ce\u03bd \u03bc\u03ad\u03c4\u03c1\u03c9\u03bd \u03c0\u03bf\u03c5 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b7 Axtra Happitat Co Ltd. \u0397 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b1 Grand Stairs \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2 \u03c3\u03c4\u03bf \u03b2\u03bf\u03c4\u03b1\u03bd\u03b9\u03ba\u03cc \u03b5\u03c1\u03b3\u03b1\u03c3\u03c4\u03ae\u03c1\u03b9\u03bf \u03ba\u03b1\u03b9 \u03c4\u03bf \u03b8\u03b5\u03c1\u03bc\u03bf\u03ba\u03ae\u03c0\u03b9\u03bf \u03c4\u03bf\u03c5 \u03c6\u03b1\u03bd\u03c4\u03b1\u03c3\u03c4\u03b9\u03ba\u03bf\u03cd \u03b5\u03be\u03b5\u03c1\u03b5\u03c5\u03bd\u03b7\u03c4\u03ae Professor Peter Pelgrin. \u039f\u03b9 \u03c3\u03ba\u03ac\u03bb\u03b5\u03c2, \u03b7 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03bf\u03b8\u03cc\u03bd\u03b7, \u03b7 \u03ba\u03af\u03bd\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd \u03ba\u03b1\u03b9 \u03bf \u03c6\u03c5\u03c3\u03b9\u03ba\u03cc\u03c2 \u03ba\u03ae\u03c0\u03bf\u03c2 \u03b4\u03b5\u03bd \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03c9\u03c2 \u03be\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03ac \u03c3\u03ba\u03b7\u03bd\u03b9\u03ba\u03ac\u00b7 \u03c3\u03c5\u03b3\u03ba\u03c1\u03bf\u03c4\u03bf\u03cd\u03bd \u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae \u03c4\u03b7\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2.<\/p>\n<p>\u0391\u03c5\u03c4\u03cc \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03bc\u03b5 \u03c4\u03bf\u03bd \u03bf\u03c0\u03bf\u03af\u03bf \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03c1\u03b1\u03c6\u03c4\u03b5\u03af \u03c4\u03bf brief. \u03a4\u03bf \u03b5\u03c1\u03ce\u03c4\u03b7\u03bc\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c4\u03b9 \u03b8\u03b1 \u03c0\u03c1\u03bf\u03b2\u03ac\u03bb\u03b5\u03b9 \u03b7 \u03bf\u03b8\u03cc\u03bd\u03b7, \u03b1\u03bb\u03bb\u03ac \u03b1\u03c0\u03cc \u03c0\u03bf\u03cd \u03c0\u03bb\u03b7\u03c3\u03b9\u03ac\u03b6\u03b5\u03b9 \u03bf \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7\u03c2, \u03c4\u03b9 \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03c0\u03c1\u03b9\u03bd \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03b9\u03b4\u03c1\u03ac\u03c3\u03b5\u03b9, \u03c0\u03bf\u03cd \u03c3\u03c4\u03ad\u03ba\u03b5\u03c4\u03b1\u03b9, \u03c0\u03ce\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bb\u03b1\u03b2\u03b1\u03af\u03bd\u03b5\u03b9 \u03c4\u03bf \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf \u03b2\u03ae\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b9 \u03c0\u03b1\u03c1\u03b1\u03c4\u03b7\u03c1\u03bf\u03cd\u03bd \u03cc\u03c3\u03bf\u03b9 \u03b4\u03b5\u03bd \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03ad\u03c7\u03bf\u03c5\u03bd \u03b5\u03bd\u03b5\u03c1\u03b3\u03ac. \u0397 <a href=\"https:\/\/twodots.gr\/prin-metriseis-symperifora-sxediase-sosto-perivallon\/\">\u03c3\u03c7\u03ad\u03c3\u03b7 \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd<\/a> \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b7, \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03ad\u03bd\u03b1 \u03bb\u03b1\u03bd\u03b8\u03b1\u03c3\u03bc\u03ad\u03bd\u03bf \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03ba\u03c5\u03c1\u03ce\u03c3\u03b5\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc.<\/p>\n<div class=\"td-comparison\">\n<p class=\"td-comparison-title\">\u03a4\u03c1\u03af\u03b1 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03b1 \u03c0\u03bf\u03c5 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03c9\u03c2 \u03bc\u03af\u03b1 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1<\/p>\n<div class=\"td-comparison-cards td-comparison-cards--horizontal\">\n<div class=\"td-comparison-grid\">\n<div class=\"td-platform-card\">\n<p class=\"td-comparison-kicker\">Shared canvas<\/p>\n<h3>\u0397 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03bf\u03b8\u03cc\u03bd\u03b7 \u03b4\u03af\u03bd\u03b5\u03b9 \u03ba\u03bb\u03af\u03bc\u03b1\u03ba\u03b1<\/h3>\n<p>\u0397 \u03b4\u03b7\u03bc\u03cc\u03c3\u03b9\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03bf\u03c1\u03b1\u03c4\u03ae \u03b1\u03c0\u03cc \u03b1\u03c0\u03cc\u03c3\u03c4\u03b1\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03bc\u03b7 \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03cd\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ac\u03b2\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03ba\u03ac\u03c4\u03b9 \u03c3\u03c5\u03bc\u03b2\u03b1\u03af\u03bd\u03b5\u03b9.<\/p>\n<\/div>\n<div class=\"td-platform-card\">\n<p class=\"td-comparison-kicker\">Personal layer<\/p>\n<h3>\u03a4\u03bf \u03ba\u03b9\u03bd\u03b7\u03c4\u03cc \u03b4\u03af\u03bd\u03b5\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03cc \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf<\/h3>\n<p>\u0397 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03bc\u03b5\u03c4\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c6\u03ae\u03b3\u03b7\u03c3\u03b7 \u03c3\u03c4\u03b7\u03bd \u03c0\u03b1\u03bb\u03ac\u03bc\u03b7 \u03c4\u03bf\u03c5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03c7\u03c9\u03c1\u03af\u03c2 \u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03b5\u03be\u03bf\u03c0\u03bb\u03b9\u03c3\u03bc\u03cc \u03ae \u03c5\u03c0\u03bf\u03c7\u03c1\u03b5\u03c9\u03c4\u03b9\u03ba\u03ae \u03bb\u03ae\u03c8\u03b7 \u03b5\u03b9\u03b4\u03b9\u03ba\u03ae\u03c2 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae\u03c2.<\/p>\n<\/div>\n<div class=\"td-platform-card\">\n<p class=\"td-comparison-kicker\">Local anchor<\/p>\n<h3>\u039f \u03ba\u03ae\u03c0\u03bf\u03c2 \u03b4\u03af\u03bd\u03b5\u03b9 \u03c4\u03bf\u03c0\u03b9\u03ba\u03cc \u03bd\u03cc\u03b7\u03bc\u03b1<\/h3>\n<p>\u03a4\u03b1 \u03b5\u03af\u03b4\u03b7 \u03c0\u03b5\u03c4\u03b1\u03bb\u03bf\u03cd\u03b4\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b7 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ae \u03b2\u03bb\u03ac\u03c3\u03c4\u03b7\u03c3\u03b7 \u03c3\u03c5\u03bd\u03b4\u03ad\u03bf\u03c5\u03bd \u03c4\u03bf\u03bd \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03cc \u03ba\u03cc\u03c3\u03bc\u03bf \u03bc\u03b5 \u03ba\u03ac\u03c4\u03b9 \u03c5\u03c0\u03b1\u03c1\u03ba\u03c4\u03cc \u03c3\u03c4\u03bf\u03bd \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03c0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u03bc\u03cc.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"app-less-interaction\">\u0397 app-less \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c4\u03c1\u03b9\u03b2\u03ae<\/h2>\n<p>\u039f\u03b9 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c4\u03b1 smartphones \u03c4\u03bf\u03c5\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03c3\u03bf\u03c5\u03bd \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ad\u03c2 \u03c7\u03c1\u03c5\u03c3\u03b1\u03bb\u03bb\u03af\u03b4\u03b5\u03c2 \u03c3\u03b5 CGI \u03c0\u03b5\u03c4\u03b1\u03bb\u03bf\u03cd\u03b4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03b3\u03b5\u03b9\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03c0\u03b1\u03bb\u03ac\u03bc\u03b5\u03c2 \u03c4\u03bf\u03c5\u03c2. \u0394\u03b5\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 bespoke app \u03ae \u03b5\u03b9\u03b4\u03b9\u03ba\u03cc hardware. \u0393\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03b4\u03b7\u03bc\u03cc\u03c3\u03b9\u03b1 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03bc\u03b5 \u03b4\u03b9\u03b5\u03c1\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc, \u03b7 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03b1\u03c6\u03b1\u03b9\u03c1\u03b5\u03af \u03c4\u03c1\u03af\u03b1 \u03c0\u03b9\u03b8\u03b1\u03bd\u03ac \u03b5\u03bc\u03c0\u03cc\u03b4\u03b9\u03b1: \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae\u03c2, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd \u03ba\u03b1\u03b9 \u03b5\u03ba\u03bc\u03ac\u03b8\u03b7\u03c3\u03b7 \u03bc\u03b9\u03b1\u03c2 \u03ac\u03b3\u03bd\u03c9\u03c3\u03c4\u03b7\u03c2 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ae\u03c2.<\/p>\n<p>\u03a4\u03bf \u00ab\u03c7\u03c9\u03c1\u03af\u03c2 app\u00bb \u03b4\u03b5\u03bd \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u00ab\u03c7\u03c9\u03c1\u03af\u03c2 UX\u00bb. \u039f \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7\u03c2 \u03b5\u03be\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03bd\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03b5\u03af\u03c3\u03bf\u03b4\u03bf \u03c3\u03c4\u03b7 \u03c1\u03bf\u03ae, \u03ac\u03bc\u03b5\u03c3\u03bf feedback, \u03b1\u03bd\u03c4\u03b9\u03bb\u03b7\u03c0\u03c4\u03ae \u03c3\u03c7\u03ad\u03c3\u03b7 \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03c4\u03b7\u03bd \u03ba\u03af\u03bd\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1, \u03c0\u03c1\u03bf\u03c3\u03b2\u03ac\u03c3\u03b9\u03bc\u03b7 \u03b5\u03bd\u03b1\u03bb\u03bb\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b3\u03b9\u03b1 \u03cc\u03c3\u03bf\u03c5\u03c2 \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03ae \u03b4\u03b5\u03bd \u03b8\u03ad\u03bb\u03bf\u03c5\u03bd \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03bf\u03c5\u03bd \u03ba\u03ac\u03bc\u03b5\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03cd\u03ba\u03bf\u03bb\u03b7 \u03ad\u03be\u03bf\u03b4\u03bf. \u039f\u03b9 \u03af\u03b4\u03b9\u03b5\u03c2 <a href=\"https:\/\/twodots.gr\/epitychimenos-schediasmos-istoselidon-arches-gia-ux-seo-kai-metatropes\/\">\u03b1\u03c1\u03c7\u03ad\u03c2 \u03c3\u03b1\u03c6\u03bf\u03cd\u03c2 UX \u03ba\u03b1\u03b9 \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf\u03c5 \u03b2\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2<\/a> \u03b9\u03c3\u03c7\u03cd\u03bf\u03c5\u03bd \u03b1\u03ba\u03cc\u03bc\u03b7 \u03cc\u03c4\u03b1\u03bd \u03c4\u03bf interface \u03b1\u03c0\u03bb\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03c6\u03c5\u03c3\u03b9\u03ba\u03cc \u03c7\u03ce\u03c1\u03bf.<\/p>\n<p>\u0393\u03b9\u03b1 \u03c4\u03b7\u03bd \u03ad\u03ba\u03b4\u03bf\u03c3\u03b7 \u03c4\u03b7\u03c2 \u039c\u03c0\u03b1\u03bd\u03b3\u03ba\u03cc\u03ba, \u03b7 Design Week \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03c3\u03bc\u03bf\u03af augmented reality \u03b1\u03bd\u03b1\u03c0\u03c4\u03cd\u03c7\u03b8\u03b7\u03ba\u03b1\u03bd \u03bc\u03b5 \u03c4\u03bf Vamplify \u03ba\u03b1\u03b9 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c4\u03bf Snap Camera Kit. \u0397 \u03b5\u03c0\u03af\u03c3\u03b7\u03bc\u03b7 \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03af\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 Snap \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03c4\u03bf Camera Kit \u03c9\u03c2 SDK \u03b3\u03b9\u03b1 \u03b5\u03bd\u03c3\u03c9\u03bc\u03ac\u03c4\u03c9\u03c3\u03b7 AR \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03b9\u03ce\u03bd \u03c3\u03b5 iOS, Android \u03ba\u03b1\u03b9 web \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ad\u03c2. \u0391\u03c5\u03c4\u03cc \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03c4\u03b7\u03c2 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1\u03c2, \u03cc\u03c7\u03b9 \u03c4\u03bf \u03b1\u03ba\u03c1\u03b9\u03b2\u03ad\u03c2 implementation architecture \u03c4\u03bf\u03c5 Happitat.<\/p>\n<div class=\"td-article-note\">\n<p><strong>\u03a4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03b4\u03b9\u03ac\u03ba\u03c1\u03b9\u03c3\u03b7:<\/strong> \u03b7 \u03b5\u03c0\u03af\u03c3\u03b7\u03bc\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c4\u03b7\u03c2 Pixel Artworks \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03b9\u03ba\u03ae \u03ad\u03ba\u03b4\u03bf\u03c3\u03b7 \u03c4\u03bf\u03c5 \u039b\u03bf\u03bd\u03b4\u03af\u03bd\u03bf\u03c5 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 interface \u03bc\u03b5\u03c4\u03b1\u03be\u03cd Unreal Engine \u03ba\u03b1\u03b9 8th Wall \u03c3\u03b5 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd Aircards. \u0397 \u03c0\u03b7\u03b3\u03ae \u03b3\u03b9\u03b1 \u03c4\u03b7 \u039c\u03c0\u03b1\u03bd\u03b3\u03ba\u03cc\u03ba \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 Vamplify \u03ba\u03b1\u03b9 Snap Camera Kit. \u039f\u03b9 \u03b4\u03cd\u03bf \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03b1\u03c6\u03ad\u03c2 \u03b1\u03c6\u03bf\u03c1\u03bf\u03cd\u03bd \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03ba\u03c4\u03b5\u03bb\u03ad\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03b3\u03c7\u03c9\u03bd\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03bc\u03af\u03b1 \u03c5\u03c0\u03bf\u03c4\u03b9\u03b8\u03ad\u03bc\u03b5\u03bd\u03b7 \u03b1\u03bc\u03b5\u03c4\u03ac\u03b2\u03bb\u03b7\u03c4\u03b7 \u03c3\u03c4\u03bf\u03af\u03b2\u03b1.<\/p>\n<\/div>\n<h2 id=\"topikopoiisi-story-world\">\u0397 \u03c4\u03bf\u03c0\u03b9\u03ba\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03ad\u03b3\u03b9\u03bd\u03b5 \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03bf\u03c5 story world<\/h2>\n<p>\u0393\u03b9\u03b1 \u03c4\u03b7 \u039c\u03c0\u03b1\u03bd\u03b3\u03ba\u03cc\u03ba, \u03bf\u03b9 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ad\u03c2 \u03c0\u03b5\u03c4\u03b1\u03bb\u03bf\u03cd\u03b4\u03b5\u03c2 \u03b5\u03c0\u03b1\u03bd\u03b1\u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03c3\u03c4\u03b7\u03ba\u03b1\u03bd \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03c0\u03b1\u03c1\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03b5\u03af\u03b4\u03b7 \u03c0\u03bf\u03c5 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03c3\u03c4\u03bf\u03bd \u03c6\u03c5\u03c3\u03b9\u03ba\u03cc \u03ba\u03ae\u03c0\u03bf \u03c0\u03b5\u03c4\u03b1\u03bb\u03bf\u03cd\u03b4\u03c9\u03bd \u03c4\u03bf\u03c5 Happitat, \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03ac \u03c4\u03bf\u03c5\u03c2 \u03c4\u03bf lime swallowtail \u03ba\u03b1\u03b9 \u03c4\u03bf plain tiger. \u0397 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03bc\u03b9\u03b1 \u03b8\u03b5\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b3\u03ad\u03c6\u03c5\u03c1\u03b1 \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03c4\u03b7 \u03b6\u03c9\u03bd\u03c4\u03b1\u03bd\u03ae \u03c6\u03cd\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c7\u03ce\u03c1\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03b5\u03c3\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ad\u03c2 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ad\u03c2 \u03bf\u03b8\u03cc\u03bd\u03b5\u03c2.<\/p>\n<p>\u0397 \u03bf\u03c5\u03c3\u03af\u03b1 \u03c4\u03b7\u03c2 \u03c4\u03bf\u03c0\u03b9\u03ba\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 \u03b5\u03b4\u03ce \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03bc\u03b5\u03c4\u03ac\u03c6\u03c1\u03b1\u03c3\u03b7 \u03ae \u03bc\u03b9\u03b1 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c7\u03c1\u03c9\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c0\u03b1\u03bb\u03ad\u03c4\u03b1\u03c2. \u03a4\u03bf \u03bd\u03ad\u03bf \u03c5\u03bb\u03b9\u03ba\u03cc \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf concept, \u03c4\u03b7\u03bd \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03bf story world. \u039f \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7\u03c2 \u03b4\u03b5\u03bd \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03b3\u03b5\u03bd\u03b9\u03ba\u03cc \u00ab\u03c4\u03c1\u03bf\u03c0\u03b9\u03ba\u03cc\u00bb \u03c3\u03ba\u03b7\u03bd\u03b9\u03ba\u03cc, \u03b1\u03bb\u03bb\u03ac \u03bc\u03b9\u03b1 \u03b5\u03ba\u03b4\u03bf\u03c7\u03ae \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03bd\u03ae\u03ba\u03b5\u03b9 \u03c3\u03c4\u03bf Happitat. \u0391\u03c5\u03c4\u03ae \u03b7 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03c4\u03cc\u03c0\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03ad\u03c7\u03b5\u03b9 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03bd\u03c4\u03bf\u03c7\u03ae \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 \u03b5\u03c0\u03b9\u03c6\u03b1\u03bd\u03b5\u03b9\u03b1\u03ba\u03cc re-skin, \u03cc\u03c0\u03c9\u03c2 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03b7 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03bd\u03ac \u03ad\u03bd\u03b1 <a href=\"https:\/\/twodots.gr\/dedham-vale-rebranding-topos-brand\/\">brand \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03c4\u03cc\u03c0\u03bf \u03c3\u03c4\u03b7 \u03b4\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b5\u03ba\u03c4\u03b9\u03ba\u03ae \u03b1\u03c6\u03ae\u03b3\u03b7\u03c3\u03b7<\/a>.<\/p>\n<div class=\"td-comparison\">\n<p class=\"td-comparison-title\">\u0391\u03bd\u03c4\u03b9\u03b3\u03c1\u03b1\u03c6\u03ae concept \u03ae \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03c4\u03bf\u03c0\u03b9\u03ba\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7;<\/p>\n<div class=\"td-comparison-cards td-comparison-cards--horizontal\">\n<div class=\"td-comparison-grid td-comparison-grid--two\">\n<div class=\"td-platform-card\">\n<p class=\"td-comparison-kicker\">Copy-paste<\/p>\n<h3>\u0391\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03bc\u03cc\u03bd\u03bf \u03b7 \u03b5\u03c0\u03b9\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1<\/h3>\n<p>\u039c\u03b5\u03c4\u03b1\u03c6\u03c1\u03ac\u03b6\u03b5\u03b9 \u03bf\u03b4\u03b7\u03b3\u03af\u03b5\u03c2, \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03b6\u03b5\u03b9 \u03c7\u03c1\u03ce\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c4\u03b5\u03af \u03c4\u03bf \u03af\u03b4\u03b9\u03bf interaction \u03c3\u03b5 \u03bd\u03ad\u03bf \u03c7\u03ce\u03c1\u03bf \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03b5\u03be\u03b5\u03c4\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf\u03c0\u03b9\u03ba\u03ac \u03c3\u03cd\u03bc\u03b2\u03bf\u03bb\u03b1, \u03ba\u03af\u03bd\u03b7\u03c3\u03b7 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd \u03ae \u03b1\u03c1\u03c7\u03b9\u03c4\u03b5\u03ba\u03c4\u03bf\u03bd\u03b9\u03ba\u03ae.<\/p>\n<\/div>\n<div class=\"td-platform-card\">\n<p class=\"td-comparison-kicker\">Contextual design<\/p>\n<h3>\u0391\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03b7 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03c4\u03cc\u03c0\u03bf<\/h3>\n<p>\u039a\u03c1\u03b1\u03c4\u03ac \u03c4\u03bf\u03bd \u03b1\u03c6\u03b7\u03b3\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c0\u03c5\u03c1\u03ae\u03bd\u03b1, \u03b1\u03bb\u03bb\u03ac \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03b6\u03b5\u03b9 \u03b5\u03af\u03b4\u03b7, assets, interaction \u03ba\u03b1\u03b9 \u03c7\u03c9\u03c1\u03b9\u03ba\u03ae \u03c1\u03bf\u03ae \u03ce\u03c3\u03c4\u03b5 \u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03ba\u03c4\u03ac \u03bb\u03cc\u03b3\u03bf \u03cd\u03c0\u03b1\u03c1\u03be\u03b7\u03c2 \u03c3\u03c4\u03b7 \u03bd\u03ad\u03b1 \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c3\u03af\u03b1.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"statheros-pyrinas-metavliti-ektelesi\">\u03a3\u03c4\u03b1\u03b8\u03b5\u03c1\u03cc\u03c2 \u03c0\u03c5\u03c1\u03ae\u03bd\u03b1\u03c2, \u03bc\u03b5\u03c4\u03b1\u03b2\u03bb\u03b7\u03c4\u03ae \u03b5\u03ba\u03c4\u03ad\u03bb\u03b5\u03c3\u03b7<\/h2>\n<p>\u0397 Pixel Artworks \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03b5\u03af \u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03c4\u03bf\u03c5 Professor Peter Pelgrin, \u03c4\u03bf \u03b2\u03bf\u03c4\u03b1\u03bd\u03b9\u03ba\u03cc \u03b5\u03c1\u03b3\u03b1\u03c3\u03c4\u03ae\u03c1\u03b9\u03bf, \u03c4\u03b9\u03c2 \u03c0\u03b5\u03c4\u03b1\u03bb\u03bf\u03cd\u03b4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03af\u03c3\u03b8\u03b7\u03c3\u03b7 \u03b1\u03bd\u03b1\u03ba\u03ac\u03bb\u03c5\u03c8\u03b7\u03c2. \u0391\u03c5\u03c4\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b9\u03bc\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c4\u03bf\u03c5 IP. \u0391\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03b1, \u03c4\u03b1 \u03c4\u03bf\u03c0\u03b9\u03ba\u03ac \u03b5\u03af\u03b4\u03b7, \u03b7 \u03b1\u03c1\u03c7\u03b9\u03c4\u03b5\u03ba\u03c4\u03bf\u03bd\u03b9\u03ba\u03ae \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03ba\u03b1\u03b9 \u03b7 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03b5\u03ba\u03c4\u03ad\u03bb\u03b5\u03c3\u03b7 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03bb\u03bb\u03ac\u03b6\u03bf\u03c5\u03bd. \u0397 \u03b9\u03c3\u03bf\u03c1\u03c1\u03bf\u03c0\u03af\u03b1 \u03b1\u03c5\u03c4\u03ae \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03b5\u03c0\u03b1\u03bd\u03ac\u03c7\u03c1\u03b7\u03c3\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ce\u03bd assets \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03bd\u03ad\u03b1 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03c3\u03b5 \u03ac\u03ba\u03b1\u03bc\u03c0\u03c4\u03bf \u03b1\u03bd\u03c4\u03af\u03b3\u03c1\u03b1\u03c6\u03bf.<\/p>\n<p>\u0393\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03bf\u03bc\u03ac\u03b4\u03b1 brand, \u03c4\u03bf \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03c3\u03b1\u03c6\u03ae \u03b4\u03b9\u03b1\u03c7\u03c9\u03c1\u03b9\u03c3\u03bc\u03cc \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03b5 invariants \u03ba\u03b1\u03b9 variables. Invariants \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7, \u03bf \u03c4\u03cc\u03bd\u03bf\u03c2, \u03bf\u03b9 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03cc\u03c3\u03bc\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03b7 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b9\u03bc\u03b7 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03bf\u03c7\u03ae. Variables \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c3\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03c3\u03c4\u03bf\u03cd\u03bd \u03c3\u03b5 \u03ba\u03bf\u03b9\u03bd\u03cc, \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03c3\u03bc\u03cc, \u03c6\u03c5\u03c3\u03b9\u03ba\u03cc \u03c7\u03ce\u03c1\u03bf, \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2. \u0388\u03c4\u03c3\u03b9 \u03b1\u03c0\u03bf\u03c6\u03b5\u03cd\u03b3\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 <a href=\"https:\/\/twodots.gr\/brand-experience-choris-aposyndeseis\/\">\u03b1\u03c0\u03bf\u03c3\u03c5\u03bd\u03b4\u03ad\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae brand experience<\/a> \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03b8\u03c5\u03c3\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03c4\u03bf\u03c0\u03b9\u03ba\u03ae \u03c3\u03c5\u03bd\u03ac\u03c6\u03b5\u03b9\u03b1.<\/p>\n<p>\u0391\u03c5\u03c4\u03cc\u03c2 \u03bf \u03b4\u03b9\u03b1\u03c7\u03c9\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2 \u03b2\u03bf\u03b7\u03b8\u03ac \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae. \u03a4\u03b1 reusable assets, \u03c4\u03b1 interaction rules \u03ba\u03b1\u03b9 \u03b7 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 versioned \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03bf\u03ba\u03b9\u03bc\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03ac, \u03b5\u03bd\u03ce \u03bf\u03b9 \u03c4\u03bf\u03c0\u03b9\u03ba\u03ad\u03c2 \u03c0\u03b1\u03c1\u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03c0\u03b5\u03c1\u03bd\u03bf\u03cd\u03bd \u03b4\u03b9\u03ba\u03cc \u03c4\u03bf\u03c5\u03c2 content review, accessibility check \u03ba\u03b1\u03b9 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03cc QA. \u0388\u03c4\u03c3\u03b9 \u03c4\u03bf IP \u03ba\u03bb\u03b9\u03bc\u03b1\u03ba\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c9\u03c2 \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03c9\u03c2 \u03c6\u03ac\u03ba\u03b5\u03bb\u03bf\u03c2 \u03bc\u03b5 \u03b1\u03c1\u03c7\u03b5\u03af\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae\u03c2.<\/p>\n<h2 id=\"metrics-engagement\">\u03a4\u03b9 \u03bc\u03b5\u03c4\u03c1\u03bf\u03cd\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c4\u03b1 engagement figures<\/h2>\n<p>\u0393\u03b9\u03b1 \u03c4\u03bf \u03b1\u03c1\u03c7\u03b9\u03ba\u03cc \u03ad\u03c4\u03bf\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u03c2, \u03b7 Pixel Artworks \u03ba\u03b1\u03b9 \u03b7 Design Week \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b1\u03c0\u03cc 1,36 \u03b5\u03ba\u03b1\u03c4\u03bf\u03bc\u03bc\u03cd\u03c1\u03b9\u03b1 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ad\u03c2 \u03b1\u03c0\u03b5\u03bb\u03b5\u03c5\u03b8\u03b5\u03c1\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c0\u03b5\u03c4\u03b1\u03bb\u03bf\u03cd\u03b4\u03c9\u03bd, 3,94 \u03b5\u03ba\u03b1\u03c4\u03bf\u03bc\u03bc\u03cd\u03c1\u03b9\u03b1 \u03c3\u03c5\u03bb\u03bb\u03bf\u03b3\u03ad\u03c2 nectar vials \u03ba\u03b1\u03b9 378.000 \u03b5\u03bd\u03b5\u03c1\u03b3\u03ad\u03c2 \u03c3\u03c5\u03bd\u03b5\u03b4\u03c1\u03af\u03b5\u03c2. \u0391\u03bd\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03c0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc 28 \u03b5\u03ba\u03b1\u03c4\u03bf\u03bc\u03bc\u03cd\u03c1\u03b9\u03b1 \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ad\u03c2 \u03c3\u03c4\u03bf Instagram \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf TikTok. \u039f\u03b9 \u03b1\u03c1\u03b9\u03b8\u03bc\u03bf\u03af \u03b5\u03af\u03bd\u03b1\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf\u03b9 \u03c9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03c3\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03bf\u03c7\u03ae\u03c2, \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03b8\u03c1\u03bf\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03bf\u03cd\u03c4\u03b5 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03b1\u03c0\u03bf\u03cd\u03bd \u03c3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03b1\u03c5\u03b8\u03b1\u03af\u03c1\u03b5\u03c4\u03bf \u00ab\u03b4\u03b5\u03af\u03ba\u03c4\u03b7 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1\u03c2\u00bb.<\/p>\n<div class=\"td-chart td-chart--metrics\">\n<div class=\"td-chart-head\">\n<p class=\"td-chart-title\">\u03a4\u03ad\u03c3\u03c3\u03b5\u03c1\u03b1 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03c5\u03bc\u03ad\u03bd\u03b1 \u03c3\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03c1\u03ce\u03c4\u03bf\u03c5 \u03ad\u03c4\u03bf\u03c5\u03c2<\/p>\n<p class=\"td-chart-subtitle\">\u039c\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03bf\u03cd \u03c4\u03cd\u03c0\u03bf\u03c5 \u03b1\u03c0\u03cc Pixel Artworks \u03ba\u03b1\u03b9 Design Week\u00b7 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03bd\u03b9\u03b1\u03af\u03bf funnel, \u03b1\u03bd\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c4\u03bf benchmark \u03ae \u03b1\u03c0\u03cc\u03b4\u03b5\u03b9\u03be\u03b7 ROI.<\/p>\n<\/div>\n<div class=\"td-chart-body\">\n<div class=\"td-metric-grid\">\n<div class=\"td-metric-card\"><span class=\"td-metric-value\">1,36 \u03b5\u03ba\u03b1\u03c4.<\/span><span class=\"td-metric-label\">\u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ad\u03c2 \u03c0\u03b5\u03c4\u03b1\u03bb\u03bf\u03cd\u03b4\u03b5\u03c2<\/span><span class=\"td-metric-note\">\u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 \u03b1\u03c0\u03b5\u03bb\u03b5\u03c5\u03b8\u03ad\u03c1\u03c9\u03c3\u03b7\u03c2 \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1<\/span><\/div>\n<div class=\"td-metric-card\"><span class=\"td-metric-value\">3,94 \u03b5\u03ba\u03b1\u03c4.<\/span><span class=\"td-metric-label\">nectar vials<\/span><span class=\"td-metric-note\">\u03b5\u03c0\u03b9\u03bc\u03ad\u03c1\u03bf\u03c5\u03c2 \u03c3\u03c5\u03bb\u03bb\u03bf\u03b3\u03ad\u03c2 \u03c3\u03c4\u03bf interaction<\/span><\/div>\n<div class=\"td-metric-card\"><span class=\"td-metric-value\">378.000<\/span><span class=\"td-metric-label\">\u03b5\u03bd\u03b5\u03c1\u03b3\u03ad\u03c2 \u03c3\u03c5\u03bd\u03b5\u03b4\u03c1\u03af\u03b5\u03c2<\/span><span class=\"td-metric-note\">\u03be\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03cc \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b1 events<\/span><\/div>\n<div class=\"td-metric-card\"><span class=\"td-metric-value\">28 \u03b5\u03ba\u03b1\u03c4.+<\/span><span class=\"td-metric-label\">social views<\/span><span class=\"td-metric-note\">\u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ad\u03c2 Instagram \u03ba\u03b1\u03b9 TikTok<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>\u0397 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7 \u03be\u03b5\u03ba\u03b9\u03bd\u03ac \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b1\u03c1\u03bf\u03bd\u03bf\u03bc\u03b1\u03c3\u03c4\u03ad\u03c2. \u039f\u03b9 releases \u03ba\u03b1\u03b9 \u03c4\u03b1 nectar vials \u03b5\u03af\u03bd\u03b1\u03b9 events, \u03bf\u03b9 active sessions \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c8\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf interaction \u03ba\u03b1\u03b9 \u03bf\u03b9 social views \u03b5\u03af\u03bd\u03b1\u03b9 distribution metric \u03b5\u03ba\u03c4\u03cc\u03c2 \u03c4\u03bf\u03c5 \u03c7\u03ce\u03c1\u03bf\u03c5. \u039c\u03b9\u03b1 \u03bf\u03bc\u03ac\u03b4\u03b1 marketing \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03bf\u03c1\u03af\u03c3\u03b5\u03b9 \u03c4\u03b9 \u03b8\u03b5\u03c9\u03c1\u03b5\u03af unique participant, \u03c0\u03bf\u03b9\u03b1 events \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b7\u03c6\u03b8\u03bf\u03cd\u03bd \u03c3\u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03c3\u03c5\u03bd\u03b5\u03b4\u03c1\u03af\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03bd \u03bf\u03b9 social \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ad\u03c2 \u03c0\u03c1\u03bf\u03ad\u03c1\u03c7\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc owned, earned \u03ae paid distribution.<\/p>\n<div class=\"td-decision-band\">\n<p class=\"td-decision-band-kicker\">\u03a3\u03b7\u03bc\u03b5\u03af\u03bf \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7\u03c2<\/p>\n<p><strong>\u039c\u03b7\u03bd \u03b5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b5 \u03bc\u03b9\u03b1 immersive retail \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7 \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03ad\u03bd\u03b1 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf reach number.<\/strong> \u03a3\u03c5\u03bd\u03b4\u03ad\u03c3\u03c4\u03b5 \u03ba\u03ac\u03b8\u03b5 metric \u03bc\u03b5 \u03c4\u03bf\u03bd \u03c3\u03c4\u03cc\u03c7\u03bf \u03c4\u03bf\u03c5: \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 \u03c3\u03c4\u03bf\u03bd \u03c7\u03ce\u03c1\u03bf, \u03ad\u03bd\u03b1\u03c1\u03be\u03b7 \u03ba\u03b1\u03b9 \u03bf\u03bb\u03bf\u03ba\u03bb\u03ae\u03c1\u03c9\u03c3\u03b7 interaction, \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03bf\u03c7\u03ae\u03c2, \u03c3\u03c5\u03bd\u03b1\u03af\u03bd\u03b5\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1, shareable output \u03ba\u03b1\u03b9\u2014\u03bc\u03cc\u03bd\u03bf \u03cc\u03c0\u03bf\u03c5 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u2014\u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c8\u03b5\u03b9\u03c2, leads \u03ae \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2.<\/p>\n<\/div>\n<h2 id=\"shareable-stigmi\">\u0391\u03c0\u03cc \u03c4\u03b7 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03bf\u03c7\u03ae \u03c3\u03c4\u03b7 shareable \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae<\/h2>\n<p>\u0397 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03c0\u03b5\u03c4\u03b1\u03bb\u03bf\u03cd\u03b4\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03b3\u03b5\u03b9\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c0\u03b1\u03bb\u03ac\u03bc\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03bc\u03b9\u03b1 \u03b1\u03c0\u03bb\u03ae, \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b9\u03bc\u03b7 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae. \u039f \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bb\u03ac\u03b2\u03b5\u03b9 \u03c4\u03b9 \u03c3\u03c5\u03bd\u03ad\u03b2\u03b7 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c4\u03bf \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c8\u03b5\u03b9 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03b5\u03be\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03c0\u03bf\u03bb\u03cd\u03c0\u03bb\u03bf\u03ba\u03bf \u03c0\u03b1\u03b9\u03c7\u03bd\u03af\u03b4\u03b9. \u0388\u03c4\u03c3\u03b9 \u03c4\u03bf interaction \u03c0\u03b1\u03c1\u03ac\u03b3\u03b5\u03b9 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c4\u03b1\u03be\u03b9\u03b4\u03ad\u03c8\u03b5\u03b9 \u03c3\u03c4\u03b1 social media \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b5\u03ba\u03c4\u03b5\u03af\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c0\u03ad\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03c6\u03c5\u03c3\u03b9\u03ba\u03cc \u03c7\u03ce\u03c1\u03bf.<\/p>\n<p>\u03a4\u03bf shareability \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c9\u03c2 \u00ab\u03c6\u03c9\u03c4\u03bf\u03b3\u03b5\u03bd\u03ad\u03c2 \u03c3\u03ba\u03b7\u03bd\u03b9\u03ba\u03cc\u00bb. \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03ba\u03bf\u03c1\u03cd\u03c6\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7\u03c2, \u03b5\u03c0\u03b1\u03c1\u03ba\u03ae\u03c2 \u03c6\u03c9\u03c4\u03b9\u03c3\u03bc\u03cc\u03c2, \u03c7\u03c1\u03cc\u03bd\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03bb\u03ae\u03c8\u03b7, \u03b5\u03cd\u03ba\u03bf\u03bb\u03b7 \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03b8\u03b5\u03b1\u03c4\u03ae \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c4\u03bf\u03c5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03b1\u03bd \u03b8\u03b1 \u03b1\u03c0\u03bf\u03b8\u03b7\u03ba\u03b5\u03cd\u03c3\u03b5\u03b9 \u03ae \u03b8\u03b1 \u03bc\u03bf\u03b9\u03c1\u03b1\u03c3\u03c4\u03b5\u03af \u03c4\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1. \u039c\u03b9\u03b1 <a href=\"https:\/\/twodots.gr\/instagram-strategy-epicheiriseis-authentiko-content-exypna-ads\/\">\u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae Instagram \u03b3\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2<\/a> \u03ad\u03c7\u03b5\u03b9 \u03b1\u03be\u03af\u03b1 \u03cc\u03c4\u03b1\u03bd \u03c4\u03bf \u03c5\u03bb\u03b9\u03ba\u03cc \u03b5\u03bd\u03c4\u03ac\u03c3\u03c3\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc content system \u03ba\u03b1\u03b9 \u03b4\u03b5\u03bd \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c3\u03c4\u03b7\u03bd \u03b5\u03bb\u03c0\u03af\u03b4\u03b1 \u03c4\u03bf\u03c5 virality.<\/p>\n<p>\u03a4\u03b1 28 \u03b5\u03ba\u03b1\u03c4\u03bf\u03bc\u03bc\u03cd\u03c1\u03b9\u03b1 views \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03b7 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c0\u03b1\u03c1\u03ae\u03b3\u03b1\u03b3\u03b5 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03b4\u03b7\u03bc\u03cc\u03c3\u03b9\u03b1 \u03b4\u03b9\u03ac\u03b4\u03bf\u03c3\u03b7, \u03cc\u03c7\u03b9 \u03cc\u03c4\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03b9\u03ba\u03ac \u03b5\u03bd\u03c4\u03c5\u03c0\u03c9\u03c3\u03b9\u03b1\u03ba\u03ae \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03b8\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf \u03af\u03b4\u03b9\u03bf. \u0393\u03b9\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2, \u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ad\u03c8\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae \u03b1\u03c0\u03cc \u03c4\u03bf \u03c6\u03c5\u03c3\u03b9\u03ba\u03cc interaction \u03c3\u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf, \u03c4\u03bf \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9, \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03ba\u03b1\u03b9 \u03c4\u03bf \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf \u03b2\u03ae\u03bc\u03b1. \u0395\u03ba\u03b5\u03af \u03c3\u03c5\u03bd\u03b1\u03bd\u03c4\u03ce\u03bd\u03c4\u03b1\u03b9 experiential design \u03ba\u03b1\u03b9 <a href=\"https:\/\/twodots.gr\/media-planning-pliris-odigos-gia-stratigiki-ergaleia-kai-metrisi\/\">media planning \u03bc\u03b5 \u03c3\u03b1\u03c6\u03b5\u03af\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7<\/a>.<\/p>\n<h2 id=\"retail-destination-brands\">\u03a4\u03b9 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03b3\u03b9\u03b1 retail \u03ba\u03b1\u03b9 destination brands<\/h2>\n<p>\u0393\u03b9\u03b1 \u03ad\u03bd\u03b1 retail destination, \u03bc\u03b9\u03b1 \u03b4\u03c9\u03c1\u03b5\u03ac\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c9\u03c2 \u03bb\u03cc\u03b3\u03bf\u03c2 \u03b5\u03c0\u03af\u03c3\u03ba\u03b5\u03c8\u03b7\u03c2, \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c6\u03bf\u03c1\u03bc\u03ae \u03b3\u03b9\u03b1 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf. \u03a4\u03bf Happitat \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03c4\u03bf destination \u03c9\u03c2 \u03c3\u03cd\u03bd\u03b8\u03b5\u03c3\u03b7 \u03c6\u03cd\u03c3\u03b7\u03c2, \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03c9\u03bd, \u03c6\u03b1\u03bd\u03c4\u03b1\u03c3\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 technology-enhanced interaction. \u03a4\u03bf The Butterfly Trail \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7\u03bd \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7 \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b4\u03b5\u03bd \u03c3\u03c4\u03ad\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c9\u03c2 \u03b1\u03c0\u03bf\u03bc\u03bf\u03bd\u03c9\u03bc\u03ad\u03bd\u03bf media object\u00b7 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03ba\u03ae\u03c0\u03bf \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03c7\u03c9\u03c1\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 \u03c3\u03c5\u03b3\u03ba\u03c1\u03bf\u03c4\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2.<\/p>\n<p>\u03a0\u03b1\u03c1\u03cc\u03bb\u03b1 \u03b1\u03c5\u03c4\u03ac, \u03bf operator \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c5\u03c0\u03bf\u03b8\u03ad\u03c3\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03bf\u03c7\u03ae \u03b9\u03c3\u03bf\u03b4\u03c5\u03bd\u03b1\u03bc\u03b5\u03af \u03bc\u03b5 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1. \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 measurement plan \u03c0\u03bf\u03c5 \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 audience volume, interaction quality, \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2, repeat visits, traffic \u03c0\u03c1\u03bf\u03c2 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b6\u03ce\u03bd\u03b5\u03c2 \u03ba\u03b1\u03b9 downstream actions. \u039f\u03b9 <a href=\"https:\/\/twodots.gr\/analytics-platforms-data-decisions\/\">analytics \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b1\u03be\u03af\u03b1 \u03cc\u03c4\u03b1\u03bd \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03bf\u03b4\u03b7\u03b3\u03bf\u03cd\u03bd \u03c3\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2<\/a>, \u03cc\u03c7\u03b9 \u03cc\u03c4\u03b1\u03bd \u03b1\u03c0\u03bb\u03ce\u03c2 \u03c3\u03c5\u03b3\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03bd\u03bf\u03c5\u03bd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 counters.<\/p>\n<p>\u0397 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03b5\u03b8\u03b5\u03af \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c5\u03c0\u03cc\u03bb\u03bf\u03b9\u03c0\u03b7 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7. \u03a4\u03b9 \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03c0\u03c1\u03b9\u03bd \u03c6\u03c4\u03ac\u03c3\u03b5\u03b9; \u03a4\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bb\u03b1\u03b2\u03b1\u03af\u03bd\u03b5\u03b9 \u03ba\u03b1\u03c4\u03ac \u03c4\u03b7 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03bf\u03c7\u03ae; \u03a0\u03bf\u03b9\u03b1 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03c3\u03b5\u03b9 \u03bc\u03b5\u03c4\u03ac, \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03b5\u03be\u03b1\u03bd\u03b1\u03b3\u03ba\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03bb\u03bf\u03b3\u03b1\u03c1\u03b9\u03b1\u03c3\u03bc\u03cc \u03ae \u03bb\u03ae\u03c8\u03b7 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae\u03c2; \u0397 \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7 \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03b2\u03b1\u03b8\u03cd\u03c4\u03b5\u03c1\u03b7 <a href=\"https:\/\/twodots.gr\/ta-tessera-epipeda-katanoisis-toy-pelati\/\">\u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03c3\u03b5 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03b9\u03bd\u03ae\u03c4\u03c1\u03c9\u03bd<\/a>, \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03b4\u03b7\u03bc\u03bf\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03cc targeting.<\/p>\n<h2 id=\"vimata-immersive-retail\">\u0395\u03c0\u03c4\u03ac \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03bc\u03b9\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 immersive retail \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1<\/h2>\n<p>\u0397 \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7 \u03c4\u03bf\u03c5 The Butterfly Trail \u03b4\u03b5\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03ba\u03b1\u03b8\u03bf\u03bb\u03b9\u03ba\u03ae \u03c3\u03c5\u03bd\u03c4\u03b1\u03b3\u03ae. \u03a0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03cc\u03bc\u03c9\u03c2 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bf\u03c1\u03b3\u03b1\u03bd\u03c9\u03b8\u03b5\u03af \u03ad\u03bd\u03b1 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc brief: \u03b1\u03c6\u03b7\u03b3\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c2 \u03c0\u03c5\u03c1\u03ae\u03bd\u03b1\u03c2, \u03c4\u03bf\u03c0\u03b9\u03ba\u03cc\u03c2 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03bc\u03bf\u03c2, \u03b1\u03c1\u03c7\u03b9\u03c4\u03b5\u03ba\u03c4\u03bf\u03bd\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae, \u03c7\u03b1\u03bc\u03b7\u03bb\u03ae \u03c4\u03c1\u03b9\u03b2\u03ae, \u03c3\u03b1\u03c6\u03ae\u03c2 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03bf\u03c7\u03ae\u03c2, \u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03ac metrics \u03ba\u03b1\u03b9 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03ba\u03c5\u03b2\u03ad\u03c1\u03bd\u03b7\u03c3\u03b7.<\/p>\n<div class=\"td-step-list\">\n<p class=\"td-step-list-title\">\u0391\u03c0\u03cc \u03c4\u03bf concept \u03c3\u03c4\u03bf \u03b5\u03bb\u03b5\u03b3\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf retail activation<\/p>\n<ol>\n<li><span class=\"td-step-kicker\">Step 1<\/span><strong>\u039f\u03c1\u03af\u03c3\u03c4\u03b5 \u03c4\u03b7 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03c4\u03b5<\/strong>\n<p>\u039e\u03b5\u03ba\u03b1\u03b8\u03b1\u03c1\u03af\u03c3\u03c4\u03b5 \u03b1\u03bd \u03bf \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7, \u03c0\u03b1\u03c1\u03b1\u03bc\u03bf\u03bd\u03ae, \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03bf\u03c7\u03ae, \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03b1\u03c0\u03cc \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03ae downstream action \u03c0\u03c1\u03b9\u03bd \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03c4\u03b5 \u03bf\u03b8\u03cc\u03bd\u03b7, AR stack \u03ae \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03cc.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">Step 2<\/span><strong>\u03a7\u03c9\u03c1\u03af\u03c3\u03c4\u03b5 \u03c4\u03bf\u03bd \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03cc \u03c0\u03c5\u03c1\u03ae\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c4\u03bf\u03c0\u03b9\u03ba\u03ad\u03c2 \u03bc\u03b5\u03c4\u03b1\u03b2\u03bb\u03b7\u03c4\u03ad\u03c2<\/strong>\n<p>\u039a\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c8\u03c4\u03b5 \u03c0\u03bf\u03b9\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c4\u03bf\u03c5 IP \u03b4\u03b5\u03bd \u03b1\u03bb\u03bb\u03ac\u03b6\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03c3\u03c4\u03bf\u03cd\u03bd \u03c3\u03b5 \u03b5\u03af\u03b4\u03b7, \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03c3\u03bc\u03b9\u03ba\u03ac \u03c3\u03b7\u03bc\u03b5\u03af\u03b1, \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1, \u03b1\u03c1\u03c7\u03b9\u03c4\u03b5\u03ba\u03c4\u03bf\u03bd\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03c1\u03bf\u03ae \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c0\u03c4\u03ce\u03bd.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">Step 3<\/span><strong>\u03a7\u03b1\u03c1\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03ae\u03c3\u03c4\u03b5 \u03c4\u03bf\u03bd \u03c7\u03ce\u03c1\u03bf \u03c9\u03c2 interface<\/strong>\n<p>\u0394\u03bf\u03ba\u03b9\u03bc\u03ac\u03c3\u03c4\u03b5 \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7\u03c2, \u03bf\u03c1\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1, \u03bf\u03c5\u03c1\u03ad\u03c2, \u03b1\u03c3\u03c6\u03b1\u03bb\u03ae \u03c3\u03c4\u03ac\u03c3\u03b7, \u03c0\u03c1\u03bf\u03c3\u03b2\u03b1\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1, ambient \u03ba\u03bf\u03b9\u03bd\u03cc \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03bc\u03b5\u03c4\u03ac\u03b2\u03b1\u03c3\u03b7 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7 \u03c3\u03c4\u03b7\u03bd \u03b5\u03bd\u03b5\u03c1\u03b3\u03ae \u03c7\u03c1\u03ae\u03c3\u03b7.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">Step 4<\/span><strong>\u039c\u03b5\u03b9\u03ce\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c4\u03c1\u03b9\u03b2\u03ae \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03ba\u03c1\u03cd\u03b2\u03b5\u03c4\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03cc\u03c1\u03bf\u03c5\u03c2<\/strong>\n<p>\u03a0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03c3\u03c4\u03b5 downloads \u03ba\u03b1\u03b9 registrations, \u03b1\u03bb\u03bb\u03ac \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03c4\u03b5 \u03c3\u03b1\u03c6\u03ae \u03b5\u03bd\u03b7\u03bc\u03ad\u03c1\u03c9\u03c3\u03b7, consent, permissions, \u03b5\u03bd\u03b1\u03bb\u03bb\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae \u03ba\u03b1\u03b9 \u03ac\u03bc\u03b5\u03c3\u03bf feedback \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 interaction.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">Step 5<\/span><strong>\u03a3\u03c7\u03b5\u03b4\u03b9\u03ac\u03c3\u03c4\u03b5 \u03bc\u03af\u03b1 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae shareable \u03ba\u03bf\u03c1\u03cd\u03c6\u03c9\u03c3\u03b7<\/strong>\n<p>\u0394\u03ce\u03c3\u03c4\u03b5 \u03c3\u03c4\u03bf\u03bd \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03bc\u03b9\u03b1 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b7\u03c4\u03ae \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae \u03bc\u03b5 \u03c7\u03c1\u03cc\u03bd\u03bf, \u03c6\u03c9\u03c4\u03b9\u03c3\u03bc\u03cc \u03ba\u03b1\u03b9 framing \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03bf\u03c5\u03bd \u03c0\u03c1\u03bf\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03b1\u03c6\u03ae \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03ba\u03cc\u03c0\u03c4\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c4\u03c9\u03bd \u03ac\u03bb\u03bb\u03c9\u03bd.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">Step 6<\/span><strong>\u039f\u03c1\u03af\u03c3\u03c4\u03b5 event taxonomy \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03bf\u03bd\u03bf\u03bc\u03b1\u03c3\u03c4\u03ad\u03c2<\/strong>\n<p>\u039e\u03b5\u03c7\u03c9\u03c1\u03af\u03c3\u03c4\u03b5 unique participants, sessions, starts, completions, repeat events, shares \u03ba\u03b1\u03b9 downstream outcomes \u03ce\u03c3\u03c4\u03b5 \u03bf\u03b9 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03bd\u03b1 \u03bc\u03b7\u03bd \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03bf\u03c5\u03bd \u03b1\u03bd\u03cc\u03bc\u03bf\u03b9\u03b5\u03c2 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">Step 7<\/span><strong>\u039b\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03c4\u03b5 \u03c4\u03bf activation \u03c9\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd<\/strong>\n<p>\u03a0\u03c1\u03bf\u03b2\u03bb\u03ad\u03c8\u03c4\u03b5 content updates, \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03cc monitoring, moderation, accessibility reviews, incident response, privacy checks \u03ba\u03b1\u03b9 \u03ba\u03cd\u03ba\u03bb\u03bf\u03c5\u03c2 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03cc\u03bb\u03b7 \u03c4\u03b7 \u03b4\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b1 \u03c4\u03b7\u03c2 \u03ac\u03b4\u03b5\u03b9\u03b1\u03c2.<\/p>\n<\/li>\n<\/ol>\n<\/div>\n<h2 id=\"metriseis-privacy-oria\">\u039c\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2, privacy \u03ba\u03b1\u03b9 \u03cc\u03c1\u03b9\u03b1<\/h2>\n<p>\u0397 \u03b4\u03b7\u03bc\u03cc\u03c3\u03b9\u03b1 \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7 \u03b4\u03b5\u03bd \u03c0\u03b1\u03c1\u03ad\u03c7\u03b5\u03b9 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae\u03c2, \u03ad\u03c3\u03bf\u03b4\u03b1, conversion data, \u03b4\u03b7\u03bc\u03bf\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03ae \u03c0\u03bb\u03ae\u03c1\u03b7 \u03bc\u03b5\u03b8\u03bf\u03b4\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03bf\u03cd \u03c4\u03c9\u03bd social views. \u0394\u03b5\u03bd \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03b5\u03c0\u03bf\u03bc\u03ad\u03bd\u03c9\u03c2 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 ROI \u03bc\u03b5 \u03ac\u03bb\u03bb\u03b5\u03c2 \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2. \u039c\u03b9\u03b1 \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03b9\u03c9\u03bc\u03ad\u03bd\u03b7 \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf\u03c5\u03bb\u03ac\u03c7\u03b9\u03c3\u03c4\u03bf\u03bd baseline \u03c0\u03c1\u03b9\u03bd \u03c4\u03b7\u03bd \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7, \u03c3\u03b1\u03c6\u03ad\u03c2 attribution window, \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bc\u03c6\u03c9\u03bd\u03b7\u03bc\u03ad\u03bd\u03bf downstream outcome.<\/p>\n<p>\u0397 \u03c7\u03c1\u03ae\u03c3\u03b7 camera-based AR \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf privacy review. \u039f\u03b9 \u03cc\u03c1\u03bf\u03b9 \u03c4\u03bf\u03c5 Snap Camera Kit \u03b1\u03c0\u03b1\u03b9\u03c4\u03bf\u03cd\u03bd \u03b5\u03bd\u03b7\u03bc\u03ad\u03c1\u03c9\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03cc\u03c1\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae \u03b1\u03c0\u03bf\u03c1\u03c1\u03ae\u03c4\u03bf\u03c5 \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7, \u03b5\u03bd\u03ce \u03b7 \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03af\u03c9\u03c3\u03b7 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae\u03c2 \u03b5\u03c0\u03b9\u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03bf host application \u03b5\u03af\u03bd\u03b1\u03b9 \u03c5\u03c0\u03b5\u03cd\u03b8\u03c5\u03bd\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b1 permissions \u03c4\u03b7\u03c2 \u03ba\u03ac\u03bc\u03b5\u03c1\u03b1\u03c2, \u03c4\u03bf\u03c5 \u03bc\u03b9\u03ba\u03c1\u03bf\u03c6\u03ce\u03bd\u03bf\u03c5 \u03ba\u03b1\u03b9, \u03cc\u03c0\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9, \u03c4\u03b7\u03c2 \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c3\u03af\u03b1\u03c2. \u0391\u03c5\u03c4\u03cc \u03b4\u03b5\u03bd \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03c0\u03bf\u03b9\u03b5\u03c2 \u03c1\u03c5\u03b8\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c4\u03bf Happitat\u00b7 \u03bf\u03c1\u03af\u03b6\u03b5\u03b9 \u03cc\u03bc\u03c9\u03c2 \u03c4\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03bb\u03b5\u03b3\u03c7\u03b8\u03b5\u03af \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03bd\u03ad\u03b1 \u03c5\u03bb\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7.<\/p>\n<p>\u03a0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac, \u03c4\u03bf analytics plan \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03b6\u03b5\u03b9 data minimization, \u03bc\u03b9\u03ba\u03c1\u03ae \u03c0\u03b5\u03c1\u03af\u03bf\u03b4\u03bf \u03b4\u03b9\u03b1\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7\u03c2, \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03b9\u03c9\u03bc\u03ad\u03bd\u03b7 \u03c3\u03c5\u03b3\u03ba\u03b1\u03c4\u03ac\u03b8\u03b5\u03c3\u03b7 \u03cc\u03c0\u03bf\u03c5 \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c7\u03c9\u03c1\u03b9\u03c3\u03bc\u03cc \u03c4\u03c9\u03bd aggregated performance metrics \u03b1\u03c0\u03cc \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1. \u0397 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03be\u03ad\u03c1\u03b5\u03b9 \u03c0\u03bf\u03b9\u03bf\u03c2 \u03c3\u03c5\u03bb\u03bb\u03ad\u03b3\u03b5\u03b9 \u03c4\u03b9, \u03b3\u03b9\u03b1 \u03c0\u03bf\u03b9\u03bf\u03bd \u03c3\u03ba\u03bf\u03c0\u03cc \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03bf\u03c2 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ac \u03c3\u03b5 \u03b1\u03af\u03c4\u03b7\u03bc\u03b1 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7. \u0397 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c5\u03c0\u03bf\u03c3\u03b7\u03bc\u03b5\u03af\u03c9\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03bf\u03cd\u00b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03b6\u03b7\u03c4\u03ac \u03c4\u03bf brand.<\/p>\n<h2 id=\"ousiastiko-mathima\">\u03a4\u03bf \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03cc \u03bc\u03ac\u03b8\u03b7\u03bc\u03b1 \u03c4\u03bf\u03c5 The Butterfly Trail<\/h2>\n<p>\u0397 \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u039c\u03c0\u03b1\u03bd\u03b3\u03ba\u03cc\u03ba \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf immersive design \u03b1\u03c0\u03bf\u03ba\u03c4\u03ac \u03c3\u03c5\u03bd\u03bf\u03c7\u03ae \u03cc\u03c4\u03b1\u03bd \u03b7 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03c4\u03bf\u03bd \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf\u03bd \u03c4\u03cc\u03c0\u03bf. \u0397 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03bf\u03b8\u03cc\u03bd\u03b7 \u03b4\u03af\u03bd\u03b5\u03b9 \u03ba\u03bb\u03af\u03bc\u03b1\u03ba\u03b1, \u03c4\u03bf smartphone \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03ae \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7, \u03c4\u03b1 \u03c4\u03bf\u03c0\u03b9\u03ba\u03ac \u03b5\u03af\u03b4\u03b7 \u03c0\u03b5\u03c4\u03b1\u03bb\u03bf\u03cd\u03b4\u03b1\u03c2 \u03b4\u03af\u03bd\u03bf\u03c5\u03bd \u03c3\u03c5\u03bd\u03ac\u03c6\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03bf \u03c6\u03c5\u03c3\u03b9\u03ba\u03cc\u03c2 \u03ba\u03ae\u03c0\u03bf\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c9\u03c2 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ac\u03c2.<\/p>\n<p>\u0393\u03b9\u03b1 marketers \u03ba\u03b1\u03b9 \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b5\u03c2 \u03c7\u03ce\u03c1\u03c9\u03bd, \u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b1\u03c6\u03b5\u03c4\u03b7\u03c1\u03af\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u00ab\u03c0\u03bf\u03b9\u03b1 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03bf\u03c5\u03bc\u03b5;\u00bb, \u03b1\u03bb\u03bb\u03ac \u00ab\u03c0\u03bf\u03b9\u03b1 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03b8\u03ad\u03bb\u03bf\u03c5\u03bc\u03b5 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5;\u00bb. \u0397 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03bf\u03cd, content \u03ba\u03b1\u03b9 analytics \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7\u03bd \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7. \u03a4\u03bf \u03af\u03b4\u03b9\u03bf \u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 <a href=\"https:\/\/twodots.gr\/ux-roi-ecommerce\/\">\u03c0\u03c1\u03bf\u03c3\u03c0\u03ac\u03b8\u03b5\u03b9\u03b1 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2<\/a>: \u03c0\u03c1\u03ce\u03c4\u03b1 \u03bf\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03ac \u03c4\u03bf metric \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03b4\u03b5\u03af\u03be\u03b5\u03b9.<\/p>\n<p>\u03a4\u03bf The Butterfly Trail \u03b4\u03b5\u03bd \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03ba\u03ac\u03b8\u03b5 mixed-reality \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03b9 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2. \u0394\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03cc\u03bc\u03c9\u03c2, \u03bc\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03b5\u03ba\u03c4\u03ad\u03bb\u03b5\u03c3\u03b7, \u03cc\u03c4\u03b9 \u03ad\u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc IP \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c4\u03b1\u03be\u03b9\u03b4\u03ad\u03c8\u03b5\u03b9 \u03cc\u03c4\u03b1\u03bd \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b1\u03b6\u03af \u03bc\u03b5 \u03c4\u03bf\u03bd \u03c4\u03cc\u03c0\u03bf, \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03b5\u03cd\u03ba\u03bf\u03bb\u03bf \u03c3\u03c4\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03b9\u03ad\u03c4\u03b1\u03b9 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03c3\u03c5\u03b3\u03c7\u03ad\u03b5\u03b9 \u03c4\u03bf engagement \u03bc\u03b5 \u03c4\u03bf \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1.<\/p>\n<section class=\"td-service-cta\">\n<div class=\"td-service-cta-content\">\n<p class=\"td-service-cta-kicker\">Digital Marketing &amp; SEO<\/p>\n<h3>\u03a3\u03c5\u03bd\u03b4\u03ad\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c4\u03bf\u03c5 brand \u03bc\u03b5 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7<\/h3>\n<p>\u0397 TWO DOTS \u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03bd\u03b5\u03b9 content, landing pages, analytics, social campaigns \u03ba\u03b1\u03b9 conversion points \u03ce\u03c3\u03c4\u03b5 \u03ad\u03bd\u03b1 retail activation \u03bd\u03b1 \u03b1\u03c0\u03bf\u03ba\u03c4\u03ac \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1 \u03c0\u03c1\u03b9\u03bd, \u03ba\u03b1\u03c4\u03ac \u03c4\u03b7 \u03b4\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03ac \u03c4\u03b7\u03bd \u03b5\u03c0\u03af\u03c3\u03ba\u03b5\u03c8\u03b7.<\/p>\n<div class=\"td-service-cta-actions\"><a class=\"td-service-cta-button\" href=\"https:\/\/twodots.gr\/digital-marketing-seo\/\">\u03a3\u03c7\u03b5\u03b4\u03b9\u03ac\u03c3\u03c4\u03b5 \u03c4\u03bf measurement plan<\/a><\/div>\n<\/div>\n<\/section>\n<section id=\"sychnes-erotiseis\" class=\"td-faq-section\">\n<div class=\"td-faq\">\n<p class=\"td-faq-heading\">Frequently Asked Questions (FAQs)<\/p>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf The Butterfly Trail;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u0395\u03af\u03bd\u03b1\u03b9 mixed-reality \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c4\u03b7\u03c2 Pixel Artworks \u03bc\u03b5 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ad\u03c2 \u03c0\u03b5\u03c4\u03b1\u03bb\u03bf\u03cd\u03b4\u03b5\u03c2, \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 LED \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae \u03ba\u03b1\u03b9 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03b1\u03c0\u03cc smartphone. \u03a0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03c3\u03c4\u03b7\u03ba\u03b5 \u03b1\u03c1\u03c7\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf Outernet London \u03c4\u03bf\u03bd \u03a3\u03b5\u03c0\u03c4\u03ad\u03bc\u03b2\u03c1\u03b9\u03bf \u03c4\u03bf\u03c5 2023.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03bf\u03cd \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03ad\u03ba\u03b4\u03bf\u03c3\u03b7 \u03c4\u03b7\u03c2 \u039c\u03c0\u03b1\u03bd\u03b3\u03ba\u03cc\u03ba;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u0392\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b1 Grand Stairs \u03c4\u03bf\u03c5 Happitat Bangkok, \u03b5\u03bd\u03cc\u03c2 lifestyle \u03ba\u03b1\u03b9 retail \u03c3\u03c5\u03b3\u03ba\u03c1\u03bf\u03c4\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2 200.000 \u03c4\u03b5\u03c4\u03c1\u03b1\u03b3\u03c9\u03bd\u03b9\u03ba\u03ce\u03bd \u03bc\u03ad\u03c4\u03c1\u03c9\u03bd \u03c0\u03bf\u03c5 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b7 Axtra Happitat Co Ltd.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b5\u03b9\u03b4\u03b9\u03ba\u03ae \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03ae \u03b5\u03be\u03bf\u03c0\u03bb\u03b9\u03c3\u03bc\u03cc\u03c2;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u038c\u03c7\u03b9. \u039f\u03b9 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c4\u03b1 smartphones \u03c4\u03bf\u03c5\u03c2 \u03c7\u03c9\u03c1\u03af\u03c2 bespoke app \u03ae \u03b5\u03b9\u03b4\u03b9\u03ba\u03cc hardware, \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b7 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03c5\u03bc\u03ad\u03bd\u03b7 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03b1\u03c6\u03ae \u03c4\u03b7\u03c2 \u03b5\u03b3\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7\u03c2.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03c3\u03c4\u03b7\u03ba\u03b5 \u03c3\u03c4\u03bf \u03c4\u03bf\u03c0\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u039f\u03b9 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ad\u03c2 \u03c0\u03b5\u03c4\u03b1\u03bb\u03bf\u03cd\u03b4\u03b5\u03c2 \u03b5\u03c0\u03b1\u03bd\u03b1\u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03c3\u03c4\u03b7\u03ba\u03b1\u03bd \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03c0\u03b1\u03c1\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03b5\u03af\u03b4\u03b7 \u03c4\u03bf\u03c5 \u03c6\u03c5\u03c3\u03b9\u03ba\u03bf\u03cd \u03ba\u03ae\u03c0\u03bf\u03c5 \u03c4\u03bf\u03c5 Happitat, \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf lime swallowtail \u03ba\u03b1\u03b9 \u03c4\u03bf plain tiger.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03b1 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 AR \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u039c\u03c0\u03b1\u03bd\u03b3\u03ba\u03cc\u03ba;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u0397 Design Week \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03bc\u03b5 \u03c4\u03bf Vamplify \u03ba\u03b1\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b7 Snap Camera Kit. \u0397 \u03b1\u03c1\u03c7\u03b9\u03ba\u03ae \u03ad\u03ba\u03b4\u03bf\u03c3\u03b7 \u03c4\u03bf\u03c5 \u039b\u03bf\u03bd\u03b4\u03af\u03bd\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03b5\u03c4\u03b1\u03b9 \u03be\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03ac \u03bc\u03b5 Unreal Engine, 8th Wall \u03ba\u03b1\u03b9 Aircards.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03b1 engagement figures \u03ad\u03c7\u03bf\u03c5\u03bd \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03c5\u03c4\u03b5\u03af;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u0393\u03b9\u03b1 \u03c4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03ad\u03c4\u03bf\u03c2 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc 1,36 \u03b5\u03ba\u03b1\u03c4. butterfly releases, 3,94 \u03b5\u03ba\u03b1\u03c4. nectar vials, 378.000 \u03b5\u03bd\u03b5\u03c1\u03b3\u03ad\u03c2 \u03c3\u03c5\u03bd\u03b5\u03b4\u03c1\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 28 \u03b5\u03ba\u03b1\u03c4. \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ad\u03c2 \u03c3\u03b5 Instagram \u03ba\u03b1\u03b9 TikTok.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u0395\u03af\u03bd\u03b1\u03b9 \u03b4\u03c9\u03c1\u03b5\u03ac\u03bd \u03ba\u03b1\u03b9 \u03c0\u03cc\u03c3\u03bf \u03b8\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u0397 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c3\u03c4\u03bf Happitat \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03c9\u03c1\u03b5\u03ac\u03bd \u03b3\u03b9\u03b1 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03b8\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03bc\u03b5 \u03ac\u03b4\u03b5\u03b9\u03b1 18 \u03bc\u03b7\u03bd\u03ce\u03bd.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u0391\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03bf\u03c5\u03bd \u03c4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03cc ROI;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u038c\u03c7\u03b9. \u0394\u03b5\u03bd \u03ad\u03c7\u03bf\u03c5\u03bd \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03c5\u03c4\u03b5\u03af \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2, \u03ad\u03c3\u03bf\u03b4\u03b1, conversion rate \u03ae dwell-time data \u03b3\u03b9\u03b1 \u03c4\u03b7 \u039c\u03c0\u03b1\u03bd\u03b3\u03ba\u03cc\u03ba, \u03b5\u03c0\u03bf\u03bc\u03ad\u03bd\u03c9\u03c2 \u03c4\u03b1 engagement figures \u03b4\u03b5\u03bd \u03b1\u03c1\u03ba\u03bf\u03cd\u03bd \u03b3\u03b9\u03b1 \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03b9\u03c9\u03bc\u03ad\u03bd\u03bf \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03cc ROI.<\/p>\n<\/div>\n<\/details>\n<\/div>\n<\/section>\n<div class=\"td-source-list\">\n<p id=\"piges\" class=\"td-source-list-title\">Sources<\/p>\n<ul>\n<li><a href=\"https:\/\/www.designweek.co.uk\/pixel-artworks-adapts-the-butterfly-trail-experience-for-bangkok\/\" target=\"_blank\" rel=\"noopener\">Design Week \u2014 Pixel Artworks adapts The Butterfly Trail experience for Bangkok<\/a><\/li>\n<li><a href=\"https:\/\/pixelartworks.com\/work\/the-butterfly-trail\" target=\"_blank\" rel=\"noopener\">Pixel Artworks \u2014 The Butterfly Trail \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c0\u03c1\u03ce\u03c4\u03bf\u03c5 \u03ad\u03c4\u03bf\u03c5\u03c2<\/a><\/li>\n<li><a href=\"https:\/\/www.outernet.com\/news\/embark-on-the-butterfly-trail-outernet-s-magical-mixed-reality-experience\" target=\"_blank\" rel=\"noopener\">Outernet London \u2014 \u03b7 \u03b1\u03c1\u03c7\u03b9\u03ba\u03ae mixed-reality \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c4\u03bf\u03c5 2023<\/a><\/li>\n<li><a href=\"https:\/\/www.happitatthailand.com\/\" target=\"_blank\" rel=\"noopener\">Happitat Thailand \u2014 \u03b5\u03c0\u03af\u03c3\u03b7\u03bc\u03b7 \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03b1\u03c6\u03ae \u03c4\u03bf\u03c5 destination \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd phygital \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03b9\u03ce\u03bd<\/a><\/li>\n<li><a href=\"https:\/\/www.developers.snap.com\/camera-kit\/app-review\/release-app\" target=\"_blank\" rel=\"noopener\">Snap for Developers \u2014 Camera Kit, permissions, consent \u03ba\u03b1\u03b9 privacy requirements<\/a><\/li>\n<\/ul>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u03a4\u03bf The Butterfly Trail \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c0\u03ce\u03c2 \u03bc\u03b9\u03b1 immersive retail \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03b9 \u03c7\u03ce\u03c1\u03bf, \u03c4\u03bf\u03c0\u03b9\u03ba\u03ae \u03b9\u03c3\u03c4\u03bf\u03c1\u03af\u03b1, app-less interaction \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1.<\/p>","protected":false},"author":1,"featured_media":90209,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","content-type":"","footnotes":""},"categories":[17366],"tags":[6802,3854,19261,19716,19717],"class_list":["post-90202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-augmented-reality","tag-customer-experience","tag-experiential-marketing","tag-immersive-retail","tag-mixed-reality"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":7}},"_links":{"self":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/90202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/comments?post=90202"}],"version-history":[{"count":0,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/90202\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media\/90209"}],"wp:attachment":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media?parent=90202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/categories?post=90202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/tags?post=90202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}