{"id":90378,"date":"2026-08-30T14:00:38","date_gmt":"2026-08-30T11:00:38","guid":{"rendered":"https:\/\/twodots.gr\/?p=90378"},"modified":"2026-08-30T14:00:53","modified_gmt":"2026-08-30T11:00:53","slug":"enopoiisi-tech-stack-saas-chaos","status":"publish","type":"post","link":"https:\/\/twodots.gr\/en\/enopoiisi-tech-stack-saas-chaos\/","title":{"rendered":"\u0395\u03bd\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 tech stack: \u03c0\u03ce\u03c2 \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9\u03c2 \u03c4\u03bf SaaS \u03c7\u03ac\u03bf\u03c2 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03bb\u03cd\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b9\u03c2 \u03c1\u03bf\u03ad\u03c2 \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2"},"content":{"rendered":"<div class=\"td-article-lede\">\n<p><strong>\u0397 \u03b5\u03bd\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 tech stack \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03ac\u03c3\u03ba\u03b7\u03c3\u03b7 \u03b1\u03ba\u03cd\u03c1\u03c9\u03c3\u03b7\u03c2 \u03c3\u03c5\u03bd\u03b4\u03c1\u03bf\u03bc\u03ce\u03bd\u00b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c0\u03b1\u03bd\u03b1\u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2 \u03c4\u03c9\u03bd \u03c1\u03bf\u03ce\u03bd, \u03c4\u03c9\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03b7\u03c3\u03af\u03b1\u03c2 \u03ba\u03ac\u03b8\u03b5 \u03c3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2.<\/strong> \u039e\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03bc\u03b5 \u03c0\u03bb\u03ae\u03c1\u03b5\u03c2 inventory, \u03bf\u03c1\u03af\u03c3\u03c4\u03b5 \u03c0\u03bf\u03b9\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 authoritative \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae \u03bf\u03bd\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1, \u03c7\u03b1\u03c1\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03ae\u03c3\u03c4\u03b5 dependencies \u03ba\u03b1\u03b9 \u03b4\u03bf\u03ba\u03b9\u03bc\u03ac\u03c3\u03c4\u03b5 \u03bc\u03af\u03b1 \u03bc\u03b9\u03ba\u03c1\u03ae migration. \u039c\u03cc\u03bd\u03bf \u03c4\u03cc\u03c4\u03b5 \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03c3\u03c4\u03b5 \u03c4\u03b9 \u03b8\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03b5\u03af\u03bd\u03b5\u03b9, \u03c4\u03b9 \u03b8\u03b1 \u03c3\u03c5\u03bd\u03b4\u03b5\u03b8\u03b5\u03af \u03ba\u03b1\u03b9 \u03c4\u03b9 \u03b8\u03b1 \u03b1\u03c0\u03bf\u03c3\u03c5\u03c1\u03b8\u03b5\u03af.<\/p>\n<\/div>\n<div class=\"td-article-toc\">\n<div class=\"td-toc-title\">Contents<\/div>\n<ul>\n<li><a href=\"#enopoiisi-oxi-perikopi-kostous\">\u0397 \u03b5\u03bd\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ae \u03c0\u03b5\u03c1\u03b9\u03ba\u03bf\u03c0\u03ae \u03ba\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2<\/a><\/li>\n<li><a href=\"#simadia-saas-sprawl\">\u03a4\u03b1 \u03c3\u03b7\u03bc\u03ac\u03b4\u03b9\u03b1 \u03cc\u03c4\u03b9 \u03c4\u03bf SaaS sprawl \u03ad\u03b3\u03b9\u03bd\u03b5 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1<\/a><\/li>\n<li><a href=\"#system-of-record-dedomena\">System of record \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03c3\u03b1\u03c6\u03ae\u03c2 \u03b5\u03c5\u03b8\u03cd\u03bd\u03b7 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03bf<\/a><\/li>\n<li><a href=\"#audit-tech-stack\">\u03a4\u03bf audit \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03b7\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae\u03c2 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf\u03c5<\/a><\/li>\n<li><a href=\"#keep-integrate-retire\">\u03a0\u03ce\u03c2 \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b5 keep, integrate \u03ae retire<\/a><\/li>\n<li><a href=\"#migration-xoris-apoleia\">Migration \u03c7\u03c9\u03c1\u03af\u03c2 \u03b1\u03c0\u03ce\u03bb\u03b5\u03b9\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03ba\u03b1\u03b9 \u03b1\u03b9\u03c6\u03bd\u03b9\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc<\/a><\/li>\n<li><a href=\"#adoption-roes-ergasias\">\u0397 \u03c5\u03b9\u03bf\u03b8\u03ad\u03c4\u03b7\u03c3\u03b7 \u03bc\u03b5\u03c4\u03c1\u03b9\u03ad\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03c1\u03bf\u03ad\u03c2 \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2<\/a><\/li>\n<li><a href=\"#integration-gaps-change-management\">Integration gaps \u03ba\u03b1\u03b9 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c7\u03c9\u03c1\u03af\u03c2 \u03ba\u03c1\u03c5\u03c6\u03ad\u03c2 \u03b1\u03c3\u03c4\u03bf\u03c7\u03af\u03b5\u03c2<\/a><\/li>\n<li><a href=\"#plano-90-imeron\">\u0388\u03bd\u03b1 \u03c1\u03b5\u03b1\u03bb\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c0\u03bb\u03ac\u03bd\u03bf 90 \u03b7\u03bc\u03b5\u03c1\u03ce\u03bd<\/a><\/li>\n<li><a href=\"#governance-saas-sprawl\">\u03a0\u03ce\u03c2 \u03b5\u03bc\u03c0\u03bf\u03b4\u03af\u03b6\u03b5\u03c4\u03b5 \u03c4\u03bf SaaS sprawl \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03ad\u03c8\u03b5\u03b9<\/a><\/li>\n<li><a href=\"#mikrotero-stack-katharoteri-leitourgia\">\u039c\u03b9\u03ba\u03c1\u03cc\u03c4\u03b5\u03c1\u03bf stack, \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc\u03c4\u03b5\u03c1\u03b7 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"enopoiisi-oxi-perikopi-kostous\">\u0397 \u03b5\u03bd\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ae \u03c0\u03b5\u03c1\u03b9\u03ba\u03bf\u03c0\u03ae \u03ba\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2<\/h2>\n<p>Tech stack consolidation \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03bc\u03b5\u03af\u03c9\u03c3\u03b7 \u03c0\u03bb\u03b5\u03bf\u03bd\u03ac\u03b6\u03bf\u03bd\u03c4\u03c9\u03bd \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ce\u03bd, \u03b7 \u03c4\u03c5\u03c0\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03b5\u03c1\u03b3\u03b1\u03c3\u03b9\u03ce\u03bd \u03c3\u03b5 \u03bc\u03b9\u03ba\u03c1\u03cc\u03c4\u03b5\u03c1\u03bf \u03c0\u03c5\u03c1\u03ae\u03bd\u03b1 \u03c3\u03c5\u03c3\u03c4\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc\u03c4\u03b5\u03c1\u03c9\u03bd \u03b4\u03b9\u03b1\u03c3\u03c5\u03bd\u03b4\u03ad\u03c3\u03b5\u03c9\u03bd \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03b5 \u03cc\u03c3\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03bf\u03c5\u03bd. \u0397 \u03c3\u03b5\u03b9\u03c1\u03ac \u03ad\u03c7\u03b5\u03b9 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1: \u03c0\u03c1\u03ce\u03c4\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b7 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03c1\u03bf\u03ad\u03c2 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03ac \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c0\u03bf\u03b9\u03bf \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03b1\u03c0\u03bf\u03c3\u03cd\u03c1\u03b5\u03c4\u03b1\u03b9. \u0397 \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03c1\u03bf\u03c6\u03b7 \u03c0\u03bf\u03c1\u03b5\u03af\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ba\u03cc\u03c8\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b7 \u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c3\u03b7 \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03c6\u03b1\u03b9\u03bd\u03cc\u03c4\u03b1\u03bd \u03b1\u03c0\u03bb\u03ce\u03c2 \u03c9\u03c2 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03bc\u03af\u03b1 \u03ac\u03b4\u03b5\u03b9\u03b1.<\/p>\n<p>\u0397 \u03b5\u03be\u03bf\u03b9\u03ba\u03bf\u03bd\u03cc\u03bc\u03b7\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7, \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03bc\u03cc\u03bd\u03bf \u03cc\u03c6\u03b5\u03bb\u03bf\u03c2. Marketing, \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2, e-commerce \u03ba\u03b1\u03b9 support \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd\u03c2 \u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u03b3\u03b9\u03b1 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7, \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1, lead, ticket \u03ba\u03b1\u03b9 \u03ad\u03c3\u03bf\u03b4\u03bf. \u038c\u03c4\u03b1\u03bd \u03ba\u03ac\u03b8\u03b5 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c3\u03c5\u03bd\u03c4\u03b7\u03c1\u03b5\u03af \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03b5\u03ba\u03b4\u03bf\u03c7\u03ae, \u03bf\u03b9 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03bf\u03af \u03c3\u03c4\u03b1\u03bc\u03b1\u03c4\u03bf\u03cd\u03bd \u03c3\u03c4\u03b1 \u03cc\u03c1\u03b9\u03b1 \u03bc\u03b9\u03b1\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03b9 \u03b1\u03bd\u03b1\u03ba\u03b1\u03c4\u03b1\u03c3\u03ba\u03b5\u03c5\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03bf context \u03bc\u03b5 exports, spreadsheets \u03ba\u03b1\u03b9 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1.<\/p>\n<p>\u0397 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b5\u03c1\u03ce\u03c4\u03b7\u03c3\u03b7 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u00ab\u03c0\u03cc\u03c3\u03bf \u03ba\u03bf\u03c3\u03c4\u03af\u03b6\u03b5\u03b9 \u03b7 \u03ac\u03b4\u03b5\u03b9\u03b1;\u00bb. \u0395\u03af\u03bd\u03b1\u03b9 \u00ab\u03c0\u03bf\u03b9\u03b1 \u03ba\u03b1\u03b8\u03c5\u03c3\u03c4\u03ad\u03c1\u03b7\u03c3\u03b7, \u03c0\u03bf\u03b9\u03bf \u03bb\u03ac\u03b8\u03bf\u03c2, \u03c0\u03bf\u03b9\u03bf security gap \u03ae \u03c0\u03bf\u03b9\u03b1 \u03b1\u03c3\u03c5\u03bc\u03c6\u03c9\u03bd\u03af\u03b1 reporting \u03c0\u03c1\u03bf\u03ba\u03b1\u03bb\u03b5\u03af \u03bf \u03c3\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03cc\u03c2 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2;\u00bb. \u0388\u03bd\u03b1 \u03c6\u03b8\u03b7\u03bd\u03cc \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c5\u03c8\u03b7\u03bb\u03cc \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03cc \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03cc\u03c4\u03b1\u03bd \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03c7\u03b5\u03b9\u03c1\u03bf\u03ba\u03af\u03bd\u03b7\u03c4\u03b1 handoffs, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b4\u03b9\u03c0\u03bb\u03cc\u03c4\u03c5\u03c0\u03b1 \u03ae \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 custom integration \u03c0\u03bf\u03c5 \u03ba\u03b1\u03bd\u03b5\u03af\u03c2 \u03b4\u03b5\u03bd \u03ba\u03b1\u03c4\u03ad\u03c7\u03b5\u03b9.<\/p>\n<aside class=\"td-article-note\">\n<p class=\"td-article-note-kicker\">\u03a0\u03c1\u03ce\u03c4\u03b1 \u03b7 \u03c1\u03bf\u03ae, \u03bc\u03b5\u03c4\u03ac \u03c4\u03bf \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf<\/p>\n<p>\u039c\u03b7\u03bd \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03c4\u03b5 \u03bc\u03b5 \u03c0\u03c1\u03bf\u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf vendor. \u03a7\u03b1\u03c1\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03ae\u03c3\u03c4\u03b5 \u03c0\u03c1\u03ce\u03c4\u03b1 \u03c0\u03ce\u03c2 \u03c0\u03b5\u03c1\u03bd\u03bf\u03cd\u03bd lead, \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1, \u03b1\u03af\u03c4\u03b7\u03bc\u03b1 \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03cc \u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c2 \u03b1\u03c0\u03cc \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c3\u03b5 \u03bf\u03bc\u03ac\u03b4\u03b1\u00b7 \u03ad\u03c4\u03c3\u03b9 \u03b7 \u03b5\u03bd\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03bb\u03cd\u03bd\u03b5\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c4\u03c1\u03b9\u03b2\u03ae \u03ba\u03b1\u03b9 \u03b4\u03b5\u03bd \u03bc\u03b5\u03c4\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03c3\u03b5 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1.<\/p>\n<\/aside>\n<h2 id=\"simadia-saas-sprawl\">\u03a4\u03b1 \u03c3\u03b7\u03bc\u03ac\u03b4\u03b9\u03b1 \u03cc\u03c4\u03b9 \u03c4\u03bf SaaS sprawl \u03ad\u03b3\u03b9\u03bd\u03b5 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1<\/h2>\n<p>\u039f \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03c4\u03bf\u03c5 HubSpot \u03b1\u03c0\u03b1\u03c1\u03b9\u03b8\u03bc\u03b5\u03af \u03bf\u03ba\u03c4\u03ce \u03c0\u03c1\u03bf\u03b5\u03b9\u03b4\u03bf\u03c0\u03bf\u03b9\u03b7\u03c4\u03b9\u03ba\u03ac \u03c3\u03b7\u03bc\u03ac\u03b4\u03b9\u03b1: \u03b5\u03c0\u03b9\u03ba\u03b1\u03bb\u03c5\u03c0\u03c4\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ad\u03c2, \u03c7\u03b1\u03bc\u03b7\u03bb\u03ae \u03c7\u03c1\u03ae\u03c3\u03b7 \u03b1\u03b4\u03b5\u03b9\u03ce\u03bd, \u03b1\u03bd\u03b1\u03bd\u03b5\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c7\u03c9\u03c1\u03af\u03c2 \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b7, \u03b1\u03c0\u03bf\u03bc\u03bf\u03bd\u03c9\u03bc\u03ad\u03bd\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1, \u03ad\u03ba\u03b8\u03b5\u03c3\u03b7 \u03b1\u03c0\u03cc shadow IT, \u03b1\u03c3\u03c5\u03bd\u03b5\u03c0\u03ad\u03c2 reporting, \u03c7\u03b5\u03b9\u03c1\u03bf\u03ba\u03af\u03bd\u03b7\u03c4\u03b1 handoffs \u03ba\u03b1\u03b9 \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03bf onboarding. \u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c9\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc heuristic \u03c4\u03b7\u03bd \u03c4\u03b1\u03c5\u03c4\u03cc\u03c7\u03c1\u03bf\u03bd\u03b7 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03c4\u03c1\u03b9\u03ce\u03bd \u03ae \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03c9\u03bd. \u0394\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b8\u03bf\u03bb\u03b9\u03ba\u03cc benchmark, \u03b1\u03bb\u03bb\u03ac \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03b1\u03c6\u03bf\u03c1\u03bc\u03ae \u03b3\u03b9\u03b1 \u03b4\u03bf\u03bc\u03b7\u03bc\u03ad\u03bd\u03bf audit.<\/p>\n<p>\u03a3\u03c4\u03bf e-commerce, \u03b7 \u03af\u03b4\u03b9\u03b1 \u03b5\u03c0\u03b1\u03c6\u03ae \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf newsletter, \u03c3\u03c4\u03bf CRM, \u03c3\u03c4\u03b7\u03bd \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03b9\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf helpdesk. \u0391\u03bd \u03b4\u03b5\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03ba\u03bf\u03b9\u03bd\u03cc customer ID \u03ba\u03b1\u03b9 \u03c3\u03b1\u03c6\u03ae\u03c2 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03c3\u03c5\u03b3\u03c7\u03c1\u03bf\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd, \u03c4\u03bf segmentation \u03c5\u03c0\u03bf\u03b2\u03b1\u03b8\u03bc\u03af\u03b6\u03b5\u03c4\u03b1\u03b9, \u03c4\u03bf support \u03b4\u03b5\u03bd \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03c4\u03bf \u03c3\u03c9\u03c3\u03c4\u03cc \u03b9\u03c3\u03c4\u03bf\u03c1\u03b9\u03ba\u03cc \u03ba\u03b1\u03b9 \u03c4\u03bf attribution \u03b2\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b5\u03bb\u03bb\u03b9\u03c0\u03b5\u03af\u03c2 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ad\u03c2. \u039f <a href=\"https:\/\/twodots.gr\/conversational-support-software-ecommerce\/\">\u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2 conversational support \u03b3\u03b9\u03b1 e-commerce<\/a> \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03b7 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03c4\u03b7 \u03c3\u03c5\u03bd\u03bf\u03bc\u03b9\u03bb\u03af\u03b1 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03bd\u03b1 \u03bc\u03ad\u03bd\u03b5\u03b9 \u03ba\u03bb\u03b5\u03b9\u03b4\u03c9\u03bc\u03ad\u03bd\u03b7 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9.<\/p>\n<p>\u03a4\u03bf shadow IT \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03b6\u03ae\u03c4\u03b7\u03bc\u03b1 \u03b5\u03bb\u03ad\u03b3\u03c7\u03bf\u03c5. \u0397 CISA \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03af\u03c7\u03bd\u03b5\u03c5\u03c3\u03b7 \u03bc\u03b7 \u03b5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5 software \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03ba\u03c0\u03b1\u03af\u03b4\u03b5\u03c5\u03c3\u03b7 \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b5\u03c2 \u03b5\u03b3\u03b3\u03c1\u03b1\u03c6\u03ae\u03c2 \u03c3\u03b5 \u03bd\u03ad\u03b5\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03c9\u03c2 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac cloud controls. \u0388\u03bd\u03b1 \u03b4\u03c9\u03c1\u03b5\u03ac\u03bd trial \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bc\u03b7 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf finance, \u03b1\u03bb\u03bb\u03ac \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03ae\u03b4\u03b7 \u03bd\u03b1 \u03b5\u03c0\u03b5\u03be\u03b5\u03c1\u03b3\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ac \u03ae \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1.<\/p>\n<p>\u0396\u03b7\u03c4\u03ae\u03c3\u03c4\u03b5 \u03b1\u03c0\u03cc marketing, sales, service, finance \u03ba\u03b1\u03b9 IT \u03bd\u03b1 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03bf\u03c5\u03bd \u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03ac \u03c3\u03b5 \u03c4\u03c1\u03b5\u03b9\u03c2 \u03b5\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2: \u03c0\u03bf\u03b9\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03b8\u03b5\u03c9\u03c1\u03bf\u03cd\u03bd \u03c0\u03b7\u03b3\u03ae \u03b1\u03bb\u03ae\u03b8\u03b5\u03b9\u03b1\u03c2, \u03c0\u03bf\u03b9\u03bf\u03c2 \u03b5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03bd\u03ad\u03c9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03b8\u03b1 \u03c3\u03c4\u03b1\u03bc\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9 \u03b1\u03bd \u03ba\u03bb\u03b5\u03af\u03c3\u03b5\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae. \u039f\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03bf\u03c5\u03bd \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b1 \u03c4\u03bf\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03ba\u03b1\u03c4\u03b1\u03ba\u03b5\u03c1\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc.<\/p>\n<h2 id=\"system-of-record-dedomena\">System of record \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03c3\u03b1\u03c6\u03ae\u03c2 \u03b5\u03c5\u03b8\u03cd\u03bd\u03b7 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03bf<\/h2>\n<p>\u0393\u03b9\u03b1 customer-facing \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b5\u03c2, \u03ad\u03bd\u03b1 CRM \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af system of record \u03b3\u03b9\u03b1 \u03b5\u03c0\u03b1\u03c6\u03ad\u03c2, \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2, lifecycle stages \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03b9\u03b4\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2. \u0391\u03c5\u03c4\u03cc \u03b4\u03b5\u03bd \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03b2\u03ac\u03c3\u03b7 \u03b1\u03bb\u03ae\u03b8\u03b5\u03b9\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03c0\u03ac\u03bd\u03c4\u03b1. \u0397 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03b1\u03c0\u03cc\u03b8\u03b5\u03bc\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03bd\u03ae\u03ba\u03bf\u03c5\u03bd \u03c3\u03c4\u03bf e-commerce \u03ae \u03c3\u03c4\u03bf ERP, \u03c4\u03bf \u03c4\u03b9\u03bc\u03bf\u03bb\u03cc\u03b3\u03b9\u03bf \u03c3\u03c4\u03bf \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03cc \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03b7 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03c3\u03c5\u03bd\u03bf\u03bc\u03b9\u03bb\u03af\u03b1 \u03c3\u03c4\u03bf helpdesk. \u0397 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b7 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03b9\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03b4\u03b9\u03ba\u03b1\u03af\u03c9\u03bc\u03b1 \u03bd\u03b1 \u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03c4\u03bf authoritative \u03c0\u03b5\u03b4\u03af\u03bf \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03c3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b4\u03b9\u03b1\u03b2\u03ac\u03b6\u03bf\u03c5\u03bd \u03ae \u03b5\u03bc\u03c0\u03bb\u03bf\u03c5\u03c4\u03af\u03b6\u03bf\u03c5\u03bd \u03b1\u03bd\u03c4\u03af\u03b3\u03c1\u03b1\u03c6\u03b1.<\/p>\n<p>The <a href=\"https:\/\/twodots.gr\/crm-administration-revenue-growth\/\">\u03c3\u03c9\u03c3\u03c4\u03ae CRM administration<\/a> \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03ae \u03c3\u03b5 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03b7\u03c3\u03af\u03b1 \u03c0\u03b5\u03b4\u03af\u03c9\u03bd, lifecycle definitions, permissions, deduplication \u03ba\u03b1\u03b9 reporting. \u0391\u03bd \u03b4\u03cd\u03bf \u03c0\u03b7\u03b3\u03ad\u03c2 \u03b4\u03b9\u03b1\u03c6\u03c9\u03bd\u03bf\u03cd\u03bd, \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c0\u03c1\u03bf\u03ba\u03b1\u03b8\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf precedence \u03ba\u03b1\u03b9 \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03b1\u03c6\u03ae \u03c4\u03b7\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae\u03c2. \u03a7\u03c9\u03c1\u03af\u03c2 \u03b1\u03c5\u03c4\u03ac, \u03bc\u03b9\u03b1 migration \u03b1\u03c0\u03bb\u03ce\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03c3\u03b5 \u03bd\u03b5\u03cc\u03c4\u03b5\u03c1\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd.<\/p>\n<div class=\"td-comparison\">\n<p class=\"td-comparison-title\">\u039c\u03af\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7, \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 authoritative \u03b5\u03b3\u03b3\u03c1\u03b1\u03c6\u03ad\u03c2<\/p>\n<div class=\"td-comparison-cards td-comparison-cards--horizontal\">\n<div class=\"td-comparison-grid td-comparison-grid--three\">\n<div class=\"td-platform-card\">\n<p class=\"td-comparison-kicker\">CRM<\/p>\n<h3>\u03a0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03c3\u03c7\u03ad\u03c3\u03b7<\/h3>\n<p>\u039a\u03c1\u03b1\u03c4\u03ac \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc customer ID, consent state, lifecycle stage, owner \u03ba\u03b1\u03b9 \u03b9\u03c3\u03c4\u03bf\u03c1\u03b9\u03ba\u03cc \u03b5\u03bd\u03b5\u03c1\u03b3\u03b5\u03b9\u03ce\u03bd \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 marketing \u03ba\u03b1\u03b9 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2.<\/p>\n<\/div>\n<div class=\"td-platform-card\">\n<p class=\"td-comparison-kicker\">ERP \/ commerce<\/p>\n<h3>\u03a0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1, \u03c4\u03b9\u03bc\u03ae \u03ba\u03b1\u03b9 \u03b1\u03c0\u03cc\u03b8\u03b5\u03bc\u03b1<\/h3>\n<p>\u03a0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 authoritative \u03b3\u03b9\u03b1 \u03c3\u03c5\u03bd\u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2, stock, fulfillment \u03ba\u03b1\u03b9 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2\u00b7 \u03c4\u03bf CRM \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c4\u03b1 \u03c0\u03b5\u03b4\u03af\u03b1 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9.<\/p>\n<\/div>\n<div class=\"td-platform-card\">\n<p class=\"td-comparison-kicker\">Helpdesk<\/p>\n<h3>Ticket \u03ba\u03b1\u03b9 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03cc \u03b9\u03c3\u03c4\u03bf\u03c1\u03b9\u03ba\u03cc<\/h3>\n<p>\u039a\u03b1\u03c4\u03ad\u03c7\u03b5\u03b9 status, SLA, \u03b1\u03b9\u03c4\u03af\u03b1 \u03ba\u03b1\u03b9 resolution \u03c4\u03bf\u03c5 \u03b1\u03b9\u03c4\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2, \u03b5\u03bd\u03ce \u03c3\u03c5\u03b3\u03c7\u03c1\u03bf\u03bd\u03af\u03b6\u03b5\u03b9 \u03c4\u03bf \u03b1\u03bd\u03b1\u03b3\u03ba\u03b1\u03af\u03bf context \u03bc\u03b5 \u03c4\u03b7\u03bd \u03ba\u03bf\u03b9\u03bd\u03ae \u03ba\u03b1\u03c1\u03c4\u03ad\u03bb\u03b1 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>\u03a4\u03bf integration contract \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03bf\u03c1\u03af\u03b6\u03b5\u03b9 schema, direction, cadence, retry policy, ownership \u03ba\u03b1\u03b9 \u03c4\u03b9 \u03c3\u03c5\u03bc\u03b2\u03b1\u03af\u03bd\u03b5\u03b9 \u03c3\u03b5 conflict. \u0397 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae CRM \u03ae \u03ac\u03bb\u03bb\u03b7\u03c2 \u03ba\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03ae\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03bb\u03ad\u03b3\u03c7\u03b5\u03b9 APIs, \u03b5\u03be\u03b1\u03b3\u03c9\u03b3\u03ad\u03c2, limits \u03ba\u03b1\u03b9 exit plan, \u03cc\u03c0\u03c9\u03c2 \u03b5\u03be\u03b7\u03b3\u03b5\u03af \u03bf <a href=\"https:\/\/twodots.gr\/crm-rfp-odigos-epilogis-platformas\/\">\u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc\u03c2 \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 CRM RFP<\/a>. \u03a4\u03bf system of record \u03b5\u03af\u03bd\u03b1\u03b9 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc \u03c3\u03c5\u03bc\u03b2\u03cc\u03bb\u03b1\u03b9\u03bf \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03bf\u03bc\u03ac\u03b4\u03c9\u03bd, \u03cc\u03c7\u03b9 marketing label \u03b5\u03bd\u03cc\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2.<\/p>\n<h2 id=\"audit-tech-stack\">\u03a4\u03bf audit \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03b7\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae\u03c2 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf\u03c5<\/h2>\n<p>\u03a4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c4\u03ad\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bb\u03ae\u03c1\u03b5\u03c2 inventory. \u03a0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03ba\u03b5\u03bd\u03c4\u03c1\u03b9\u03ba\u03ad\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2, \u03c3\u03c5\u03bd\u03b4\u03c1\u03bf\u03bc\u03ad\u03c2 \u03c4\u03bc\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd, \u03b4\u03c9\u03c1\u03b5\u03ac\u03bd trials, extensions \u03ba\u03b1\u03b9 shadow IT. \u0393\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1, business owner, \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03cc\u03c2 owner, \u03b2\u03b1\u03c3\u03b9\u03ba\u03bf\u03af \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2, \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2, \u03b7\u03bc\u03b5\u03c1\u03bf\u03bc\u03b7\u03bd\u03af\u03b1 \u03b1\u03bd\u03b1\u03bd\u03ad\u03c9\u03c3\u03b7\u03c2, \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03af \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 \u03b1\u03b4\u03b5\u03b9\u03ce\u03bd, \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c0\u03bf\u03c5 \u03b5\u03b9\u03c3\u03ad\u03c1\u03c7\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03b5\u03be\u03ad\u03c1\u03c7\u03bf\u03bd\u03c4\u03b1\u03b9, permissions, integrations \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1 \u03c0\u03b9\u03b8\u03b1\u03bd\u03ae\u03c2 \u03b4\u03b9\u03b1\u03ba\u03bf\u03c0\u03ae\u03c2.<\/p>\n<p>\u0397 NIST IR 8286D \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03b9 \u03c4\u03bf asset inventory \u03bc\u03b5 software, \u03b5\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c5\u03bd\u03b4\u03ad\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b7 \u03c7\u03b1\u03c1\u03c4\u03bf\u03b3\u03c1\u03ac\u03c6\u03b7\u03c3\u03b7 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03c3\u03b9\u03b1\u03ba\u03bf\u03cd \u03c3\u03ba\u03bf\u03c0\u03bf\u03cd. \u0391\u03c5\u03c4\u03cc \u03c0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c4\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b7 \u03b4\u03b9\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7: \u03b7 \u03bb\u03af\u03c3\u03c4\u03b1 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ce\u03bd \u03b4\u03b5\u03bd \u03b1\u03c1\u03ba\u03b5\u03af \u03b1\u03bd \u03b4\u03b5\u03bd \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c0\u03bf\u03b9\u03b5\u03c2 \u03c1\u03bf\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b5\u03be\u03b1\u03c1\u03c4\u03ce\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03ba\u03b1\u03b8\u03b5\u03bc\u03af\u03b1.<\/p>\n<p>\u0397 \u03b5\u03c1\u03ce\u03c4\u03b7\u03c3\u03b7 \u00ab\u03c4\u03b9 \u03c3\u03c0\u03ac\u03b5\u03b9 \u03b1\u03bd \u03c4\u03bf \u03ba\u03bb\u03b5\u03af\u03c3\u03bf\u03c5\u03bc\u03b5;\u00bb \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03bf \u00ab\u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9\u00bb \u03b1\u03c0\u03cc \u03c4\u03bf \u00ab\u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03bf\u00bb. \u0388\u03bd\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03bc\u03b5 \u03bb\u03af\u03b3\u03bf\u03c5\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03b5\u03c4\u03b5\u03af \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b7 \u03c1\u03bf\u03ae. \u0391\u03bd\u03c4\u03af\u03c3\u03c4\u03c1\u03bf\u03c6\u03b1, \u03bc\u03b9\u03b1 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03bc\u03b5 \u03c0\u03bf\u03bb\u03bb\u03bf\u03cd\u03c2 logins \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03bd\u03b1\u03c0\u03b1\u03c1\u03ac\u03b3\u03b5\u03b9 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03ae\u03b4\u03b7 \u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03bb\u03bb\u03bf\u03cd. \u0393\u03b9\u2019 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf audit \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 usage logs, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 workflow walkthroughs \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03ba\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd \u03c4\u03b7 \u03b4\u03bf\u03c5\u03bb\u03b5\u03b9\u03ac.<\/p>\n<p>\u039f\u03bc\u03b1\u03b4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b1 \u03b5\u03c5\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c3\u03b5 \u03c5\u03c8\u03b7\u03bb\u03ae \u03b5\u03c0\u03b9\u03ba\u03ac\u03bb\u03c5\u03c8\u03b7, \u03c7\u03b1\u03bc\u03b7\u03bb\u03ae \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7, \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b5\u03c2 dependencies, \u03c5\u03c8\u03b7\u03bb\u03cc migration risk \u03ba\u03b1\u03b9 quick wins. \u03a4\u03bf HubSpot \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03c9\u03c2 quick wins \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c3\u03c5\u03c1\u03b8\u03bf\u03cd\u03bd \u03c3\u03b5 30\u201360 \u03b7\u03bc\u03ad\u03c1\u03b5\u03c2 \u03bc\u03b5 \u03bc\u03b9\u03ba\u03c1\u03ae \u03b4\u03b9\u03b1\u03c4\u03b1\u03c1\u03b1\u03c7\u03ae. \u039a\u03c1\u03b1\u03c4\u03ae\u03c3\u03c4\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03b4\u03b9\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03c9\u03c2 \u03ba\u03b1\u03c4\u03b5\u03c5\u03b8\u03c5\u03bd\u03c4\u03ae\u03c1\u03b9\u03b1 \u03b5\u03ba\u03c4\u03af\u03bc\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7\u03c2 \u03c0\u03b7\u03b3\u03ae\u03c2, \u03cc\u03c7\u03b9 \u03c9\u03c2 SLA \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03cc.<\/p>\n<h2 id=\"keep-integrate-retire\">\u03a0\u03ce\u03c2 \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03af\u03b6\u03b5\u03c4\u03b5 keep, integrate \u03ae retire<\/h2>\n<p>\u039a\u03ac\u03b8\u03b5 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03ba\u03bf\u03b9\u03bd\u03ae scorecard, \u03b1\u03bb\u03bb\u03ac \u03cc\u03c7\u03b9 \u03bc\u03b5 \u03b5\u03c0\u03b9\u03bd\u03bf\u03b7\u03bc\u03ad\u03bd\u03bf \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03cc score. \u039a\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c8\u03c4\u03b5 \u03be\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03ac business criticality, \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c5\u03b9\u03bf\u03b8\u03ad\u03c4\u03b7\u03c3\u03b7, \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd, \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1, integration effort, \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03cc \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2, vendor viability \u03ba\u03b1\u03b9 \u03b4\u03c5\u03c3\u03ba\u03bf\u03bb\u03af\u03b1 \u03b5\u03be\u03cc\u03b4\u03bf\u03c5. \u0397 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03be\u03b7\u03b3\u03b5\u03af \u03c4\u03b1 trade-offs \u03b1\u03bd\u03c4\u03af \u03bd\u03b1 \u03c4\u03b1 \u03ba\u03c1\u03cd\u03b2\u03b5\u03b9 \u03c3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03b1\u03c5\u03b8\u03b1\u03af\u03c1\u03b5\u03c4\u03bf \u03b2\u03b1\u03b8\u03bc\u03cc.<\/p>\n<p><strong>Keep<\/strong> \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03bf \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7, \u03ad\u03c7\u03b5\u03b9 \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03ae\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03b4\u03b5\u03b4\u03b5\u03b9\u03b3\u03bc\u03ad\u03bd\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7. <strong>Integrate<\/strong> \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03b5\u03be\u03b5\u03b9\u03b4\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03bf, \u03b1\u03bb\u03bb\u03ac \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03bc\u03b5 \u03c3\u03b1\u03c6\u03ad\u03c2 data contract \u03ba\u03b1\u03b9 monitoring. <strong>Retire<\/strong> \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bb\u03b5\u03bf\u03bd\u03ac\u03b6\u03bf\u03bd, \u03c7\u03b1\u03bc\u03b7\u03bb\u03ae\u03c2 \u03b1\u03be\u03af\u03b1\u03c2 \u03ae \u03b4\u03c5\u03c3\u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03b1\u03ba\u03c1\u03b9\u03b2\u03cc \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b7 \u03c1\u03bf\u03ae \u03c0\u03bf\u03c5 \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03b9. \u03a3\u03b5 \u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2 \u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 <strong>replace<\/strong> \u03ae <strong>retain \u03c0\u03c1\u03bf\u03c3\u03c9\u03c1\u03b9\u03bd\u03ac<\/strong>, \u03cc\u03c7\u03b9 \u03b2\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03c3\u03c5\u03c1\u03c3\u03b7.<\/p>\n<p>\u0397 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03b1\u03c5\u03c4\u03ae \u03c3\u03c5\u03bc\u03b2\u03b1\u03b4\u03af\u03b6\u03b5\u03b9 \u03bc\u03b5 \u03c4\u03bf Cloud Adoption Framework \u03c4\u03b7\u03c2 Microsoft, \u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03b4\u03b9\u03b1\u03c7\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 retire, retain, replace, rehost, refactor, rearchitect \u03ba\u03b1\u03b9 rebuild \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03bf\u03b4\u03b7\u03b3\u03cc \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ad\u03c2 \u03b5\u03be\u03b1\u03c1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2. \u0393\u03b9\u03b1 SaaS consolidation \u03c4\u03bf \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc \u03bc\u03ac\u03b8\u03b7\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03b4\u03b5\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03bc\u03af\u03b1 \u03ba\u03af\u03bd\u03b7\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ad\u03c2. \u0388\u03bd\u03b1 <a href=\"https:\/\/twodots.gr\/process-erp-software-manufacturing-growth\/\">ERP \u03bc\u03b5 traceability \u03ba\u03b1\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b5\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03b9\u03ba\u03ad\u03c2 \u03c1\u03bf\u03ad\u03c2<\/a> \u03b4\u03b5\u03bd \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03cc\u03c0\u03c9\u03c2 \u03ad\u03bd\u03b1 \u03b5\u03c0\u03b9\u03ba\u03b1\u03bb\u03c5\u03c0\u03c4\u03cc\u03bc\u03b5\u03bd\u03bf \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2.<\/p>\n<div class=\"td-decision-band\">\n<p class=\"td-decision-band-kicker\">\u039a\u03b1\u03bd\u03cc\u03bd\u03b1\u03c2 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7\u03c2<\/p>\n<p><strong>\u039c\u03b7\u03bd \u03b1\u03c0\u03bf\u03c3\u03cd\u03c1\u03b5\u03c4\u03b5 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u00ab\u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c4\u03bf \u03af\u03b4\u03b9\u03bf feature\u00bb \u03b1\u03bb\u03bb\u03bf\u03cd.<\/strong> \u0395\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03b9\u03ce\u03c3\u03c4\u03b5 \u03bc\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc workflow \u03cc\u03c4\u03b9 \u03b7 \u03b5\u03bd\u03b1\u03bb\u03bb\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1, permissions, timing, failure handling, reporting \u03ba\u03b1\u03b9 \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ae \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c0\u03c1\u03b9\u03bd \u03ba\u03bb\u03b5\u03b9\u03b4\u03ce\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7 migration.<\/p>\n<\/div>\n<p>\u03a4\u03b1 \u03b5\u03be\u03b5\u03b9\u03b4\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03b1 edge-case \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03b4\u03b5\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03c1\u03b3\u03b7\u03b8\u03bf\u03cd\u03bd \u03b1\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b1. \u0391\u03bd \u03c5\u03c0\u03bf\u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03bd\u03c3\u03c9\u03bc\u03b1\u03c4\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03b1\u03c3\u03c6\u03b1\u03bb\u03ae \u03c4\u03c1\u03cc\u03c0\u03bf, \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03b5\u03af\u03bd\u03bf\u03c5\u03bd \u03c9\u03c2 \u03c3\u03c5\u03bd\u03b5\u03b9\u03b4\u03b7\u03c4\u03ad\u03c2 \u03b5\u03be\u03b1\u03b9\u03c1\u03ad\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 owner, \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2, review date \u03ba\u03b1\u03b9 exit plan. \u0397 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03b5\u03be\u03b1\u03af\u03c1\u03b5\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03bb\u03b5\u03b3\u03c7\u03cc\u03bc\u03b5\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03ba\u03c1\u03c5\u03bc\u03bc\u03ad\u03bd\u03b7 \u03c3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03ba\u03b1\u03c4\u03ac\u03bb\u03bf\u03b3\u03bf \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03bd\u03b5\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf\u03c2 \u03c4\u03bf\u03c5.<\/p>\n<h2 id=\"migration-xoris-apoleia\">Migration \u03c7\u03c9\u03c1\u03af\u03c2 \u03b1\u03c0\u03ce\u03bb\u03b5\u03b9\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03ba\u03b1\u03b9 \u03b1\u03b9\u03c6\u03bd\u03b9\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc<\/h2>\n<p>\u03a0\u03c1\u03b9\u03bd \u03b1\u03c0\u03bf\u03c3\u03c5\u03c1\u03b8\u03b5\u03af \u03bf\u03c0\u03bf\u03b9\u03bf\u03b4\u03ae\u03c0\u03bf\u03c4\u03b5 \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1, \u03b5\u03be\u03ac\u03b3\u03b5\u03c4\u03b5 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b1\u03bb\u03b7\u03b8\u03b5\u03cd\u03c3\u03c4\u03b5 \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1, \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03b9\u03c7\u03af\u03c3\u03c4\u03b5 \u03c4\u03b1 \u03c0\u03b5\u03b4\u03af\u03b1 \u03c3\u03c4\u03bf target, \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c8\u03c4\u03b5 \u03bc\u03b5\u03c4\u03b1\u03c3\u03c7\u03b7\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c3\u03b7\u03bc\u03ac\u03bd\u03b5\u03c4\u03b5 \u03b4\u03b9\u03c0\u03bb\u03cc\u03c4\u03c5\u03c0\u03b1 \u03ae \u03b5\u03b3\u03b3\u03c1\u03b1\u03c6\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03b9\u03c3\u03bc\u03cc. \u039a\u03c1\u03b1\u03c4\u03ae\u03c3\u03c4\u03b5 counts \u03b1\u03bd\u03ac object \u03ba\u03b1\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b1 totals \u03c0\u03c1\u03b9\u03bd \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03ac. \u039c\u03b9\u03b1 \u00ab\u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b7\u00bb \u03b5\u03b9\u03c3\u03b1\u03b3\u03c9\u03b3\u03ae \u03b4\u03b5\u03bd \u03b1\u03c1\u03ba\u03b5\u03af \u03b1\u03bd \u03c7\u03ac\u03b8\u03b7\u03ba\u03b1\u03bd relationships, timestamps, consent states \u03ae \u03b9\u03c3\u03c4\u03bf\u03c1\u03b9\u03ba\u03ac attachments.<\/p>\n<p>\u03a4\u03bf pilot \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03b1\u03bd\u03c4\u03b9\u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b5\u03c5\u03c4\u03b9\u03ba\u03cc \u03c5\u03c0\u03bf\u03c3\u03cd\u03bd\u03bf\u03bb\u03bf \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03bb\u03ad\u03b3\u03c7\u03b5\u03b9 read, write, update, deletion, retries \u03ba\u03b1\u03b9 reconciliation. \u0393\u03b9\u03b1 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b5\u03c2 \u03c1\u03bf\u03ad\u03c2 \u03b1\u03c0\u03b1\u03b9\u03c4\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 rollback criteria, \u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03cc\u03c1\u03b9\u03bf \u03c0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b7\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03b1\u03c6\u03ae\u03c2 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03b3\u03b9\u03b1 read-only \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u03c3\u03c4\u03bf \u03c0\u03b1\u03bb\u03b9\u03cc \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1. \u0397 <a href=\"https:\/\/twodots.gr\/crm-compliance-dedomena-pelaton-marketing\/\">\u03c0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c3\u03af\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03c3\u03c4\u03bf CRM \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf marketing<\/a> \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03b7\u03c2 migration: retention, consent, access \u03ba\u03b1\u03b9 audit trail \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c7\u03b1\u03b8\u03bf\u03cd\u03bd \u03bc\u03b1\u03b6\u03af \u03bc\u03b5 \u03c4\u03b7 \u03bc\u03b5\u03c4\u03b1\u03c6\u03bf\u03c1\u03ac.<\/p>\n<p>\u039f HubSpot \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03c0\u03c1\u03bf\u03c4\u03b5\u03af\u03bd\u03b5\u03b9 \u03b7 \u03b7\u03bc\u03b5\u03c1\u03bf\u03bc\u03b7\u03bd\u03af\u03b1 go-live \u03bd\u03b1 \u03ba\u03bf\u03b9\u03bd\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03c4\u03bf\u03c5\u03bb\u03ac\u03c7\u03b9\u03c3\u03c4\u03bf\u03bd 30 \u03b7\u03bc\u03ad\u03c1\u03b5\u03c2 \u03bd\u03c9\u03c1\u03af\u03c4\u03b5\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf rollout \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03bd\u03ac \u03c4\u03bc\u03ae\u03bc\u03b1 \u03ae use case. \u0397 \u03c3\u03cd\u03c3\u03c4\u03b1\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03cc\u03c4\u03b1\u03bd \u03c4\u03bf scope \u03c4\u03bf \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9, \u03b1\u03bb\u03bb\u03ac \u03b7 \u03c4\u03b5\u03bb\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03b8\u03b5\u03c3\u03bc\u03af\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03c4\u03b7\u03bd \u03ba\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1, \u03c4\u03b9\u03c2 \u03c3\u03c5\u03bc\u03b2\u03ac\u03c3\u03b5\u03b9\u03c2, \u03c4\u03b7 \u03b4\u03b9\u03b1\u03b8\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf tested rollback plan.<\/p>\n<p>\u0397 \u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03ae \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae \u03bc\u03b9\u03b1\u03c2 \u03c3\u03cd\u03bc\u03b2\u03b1\u03c3\u03b7\u03c2 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03c4\u03b7 \u03c3\u03b5\u03b9\u03c1\u03ac. \u0391\u03bd \u03ad\u03bd\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03ad\u03c7\u03b5\u03b9 \u03b1\u03c0\u03bf\u03c6\u03b1\u03c3\u03b9\u03c3\u03c4\u03b5\u03af \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c3\u03c5\u03c1\u03b8\u03b5\u03af \u03b1\u03bb\u03bb\u03ac \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03bc\u03ad\u03c3\u03b7 \u03b5\u03c4\u03ae\u03c3\u03b9\u03bf\u03c5 \u03c3\u03c5\u03bc\u03b2\u03bf\u03bb\u03b1\u03af\u03bf\u03c5, \u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03b1\u03b3\u03ce\u03c3\u03b5\u03b9 \u03bd\u03ad\u03b5\u03c2 \u03c5\u03bb\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2, \u03bd\u03b1 \u03bc\u03b5\u03b9\u03ce\u03c3\u03b5\u03b9 \u03c3\u03c4\u03b1\u03b4\u03b9\u03b1\u03ba\u03ac \u03c4\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03c5\u03b8\u03c5\u03b3\u03c1\u03b1\u03bc\u03bc\u03af\u03c3\u03b5\u03b9 \u03c4\u03bf cutover \u03bc\u03b5 \u03c4\u03bf renewal. \u0397 \u03b2\u03b9\u03b1\u03c3\u03cd\u03bd\u03b7 \u03b3\u03b9\u03b1 \u03c3\u03c5\u03bc\u03b2\u03bf\u03bb\u03b9\u03ba\u03bf\u03cd\u03c2 \u03bb\u03cc\u03b3\u03bf\u03c5\u03c2 \u03c0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c4\u03b5\u03b9 \u03c1\u03af\u03c3\u03ba\u03bf \u03c7\u03c9\u03c1\u03af\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03c3\u03b9\u03b1\u03ba\u03cc \u03cc\u03c6\u03b5\u03bb\u03bf\u03c2.<\/p>\n<h2 id=\"adoption-roes-ergasias\">\u0397 \u03c5\u03b9\u03bf\u03b8\u03ad\u03c4\u03b7\u03c3\u03b7 \u03bc\u03b5\u03c4\u03c1\u03b9\u03ad\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03c1\u03bf\u03ad\u03c2 \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1\u03c2<\/h2>\n<p>\u0391\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03b1\u03c0\u03bf\u03c4\u03c5\u03b3\u03c7\u03ac\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b1\u03bd \u03bf\u03b9 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03ad\u03c6\u03bf\u03c5\u03bd \u03c3\u03c4\u03b1 \u03c0\u03b1\u03bb\u03b9\u03ac \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03ae \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03bd\u03ad\u03b1 spreadsheets. \u0393\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b5\u03ba\u03c0\u03b1\u03af\u03b4\u03b5\u03c5\u03c3\u03b7 \u03b1\u03bd\u03ac \u03c1\u03cc\u03bb\u03bf, \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03af\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ae\u03c2 \u03c1\u03bf\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03b1\u03c6\u03ae\u03c2 champion. \u0388\u03bd\u03b1 \u03b3\u03b5\u03bd\u03b9\u03ba\u03cc product tour \u03b4\u03b5\u03bd \u03b1\u03c0\u03b1\u03bd\u03c4\u03ac \u03c3\u03c4\u03bf \u03c0\u03ce\u03c2 \u03bf marketer \u03b8\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 audience, \u03bf \u03c0\u03c9\u03bb\u03b7\u03c4\u03ae\u03c2 \u03b8\u03b1 \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03ce\u03c3\u03b5\u03b9 pipeline \u03ae \u03bf support agent \u03b8\u03b1 \u03c7\u03b5\u03b9\u03c1\u03b9\u03c3\u03c4\u03b5\u03af escalation.<\/p>\n<p>\u039c\u03b5\u03c4\u03c1\u03ae\u03c3\u03c4\u03b5 \u03b5\u03b2\u03b4\u03bf\u03bc\u03b1\u03b4\u03b9\u03b1\u03af\u03b1 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03ce\u03c4\u03b5\u03c2 90 \u03b7\u03bc\u03ad\u03c1\u03b5\u03c2, \u03b1\u03bb\u03bb\u03ac \u03bc\u03b7 \u03c3\u03c4\u03b1\u03bc\u03b1\u03c4\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c3\u03c4\u03b1 logins. \u03a7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b1 operational signals \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c0\u03bb\u03b7\u03c1\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03c9\u03bd \u03c0\u03b5\u03b4\u03af\u03c9\u03bd, \u03c4\u03b1 sync failures, \u03c4\u03b1 automation retries, \u03bf \u03c7\u03c1\u03cc\u03bd\u03bf\u03c2 handoff \u03ba\u03b1\u03b9 \u03b7 \u03bf\u03bb\u03bf\u03ba\u03bb\u03ae\u03c1\u03c9\u03c3\u03b7 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ce\u03bd workflows. Commercial signals \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 conversion, deal velocity \u03ae \u03c7\u03c1\u03cc\u03bd\u03bf\u03c2 \u03b5\u03c0\u03af\u03bb\u03c5\u03c3\u03b7\u03c2, \u03bc\u03cc\u03bd\u03bf \u03cc\u03c4\u03b1\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 baseline \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03cc\u03c2 \u03bf\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2. \u0397 \u03af\u03b4\u03b9\u03b1 \u03c0\u03b5\u03b9\u03b8\u03b1\u03c1\u03c7\u03af\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b1 <a href=\"https:\/\/twodots.gr\/37-praktika-ai-workflows-marketing-choris-katargoun-marketer\/\">AI workflows \u03c4\u03bf\u03c5 marketing<\/a>: \u03c0\u03c1\u03ce\u03c4\u03b1 \u03bf\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03b9\u03bd\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03ac \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03b7 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae.<\/p>\n<p>\u0393\u03b9\u03b1 marketing \u03ba\u03b1\u03b9 e-commerce, \u03b5\u03bb\u03ad\u03b3\u03be\u03c4\u03b5 \u03b1\u03bd \u03c4\u03b1 audiences \u03c4\u03c1\u03bf\u03c6\u03bf\u03b4\u03bf\u03c4\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac, \u03b1\u03bd \u03bf\u03b9 lifecycle \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c7\u03c9\u03c1\u03af\u03c2 \u03c7\u03b5\u03b9\u03c1\u03bf\u03ba\u03af\u03bd\u03b7\u03c4\u03b7 \u03c0\u03b1\u03c1\u03ad\u03bc\u03b2\u03b1\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03bd \u03c4\u03bf support \u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03c4\u03bf \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03cc \u03b9\u03c3\u03c4\u03bf\u03c1\u03b9\u03ba\u03cc. \u0393\u03b9\u03b1 finance \u03ba\u03b1\u03b9 operations, \u03b5\u03bb\u03ad\u03b3\u03be\u03c4\u03b5 \u03b1\u03bd \u03bf\u03b9 \u03c3\u03c5\u03bd\u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03c3\u03c5\u03bc\u03c6\u03c9\u03bd\u03bf\u03cd\u03bd \u03bc\u03b5 \u03c4\u03b1 authoritative totals. \u03a0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03b5\u03bb\u03ad\u03b3\u03c7\u03bf\u03c5\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u03c2, \u03cc\u03c7\u03b9 \u03b3\u03b9\u03b1 \u03b5\u03b3\u03b3\u03cd\u03b7\u03c3\u03b7 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5 ROI.<\/p>\n<aside class=\"td-article-note\">\n<p class=\"td-article-note-kicker\">\u03a4\u03bf login \u03b4\u03b5\u03bd \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 adoption<\/p>\n<p>\u0388\u03bd\u03b1\u03c2 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ac \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03ba\u03c4\u03b5\u03bb\u03b5\u03af \u03c4\u03b7 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03b4\u03bf\u03c5\u03bb\u03b5\u03b9\u03ac \u03b5\u03ba\u03c4\u03cc\u03c2 \u03c3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2. \u039c\u03b5\u03c4\u03c1\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03bf\u03bb\u03bf\u03ba\u03bb\u03ae\u03c1\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c1\u03bf\u03ae\u03c2, \u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd handoffs \u03c0\u03bf\u03c5 \u03b7 \u03b5\u03bd\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c5\u03c0\u03bf\u03c4\u03af\u03b8\u03b5\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03b9.<\/p>\n<\/aside>\n<h2 id=\"integration-gaps-change-management\">Integration gaps \u03ba\u03b1\u03b9 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c7\u03c9\u03c1\u03af\u03c2 \u03ba\u03c1\u03c5\u03c6\u03ad\u03c2 \u03b1\u03c3\u03c4\u03bf\u03c7\u03af\u03b5\u03c2<\/h2>\n<p>\u039c\u03b9\u03b1 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 marketplace \u03ae \u03b7 \u03bb\u03ad\u03be\u03b7 \u00abnative integration\u00bb \u03b4\u03b5\u03bd \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03bc\u03b5\u03c4\u03b1\u03c6\u03ad\u03c1\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b1 \u03c3\u03c9\u03c3\u03c4\u03ac \u03c0\u03b5\u03b4\u03af\u03b1, \u03c0\u03c1\u03bf\u03c2 \u03c4\u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03ba\u03b1\u03c4\u03b5\u03cd\u03b8\u03c5\u03bd\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf\u03bd \u03b1\u03c0\u03b1\u03b9\u03c4\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf \u03c7\u03c1\u03cc\u03bd\u03bf. \u03a4\u03bf technical discovery \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03bb\u03ad\u03b3\u03be\u03b5\u03b9 authentication, API limits, webhook events, pagination, retries, ordering, duplicate delivery, error queue, monitoring \u03ba\u03b1\u03b9 \u03c4\u03c1\u03cc\u03c0\u03bf replay. \u0391\u03bd \u03c4\u03bf integration \u03b1\u03c0\u03bf\u03c4\u03c5\u03b3\u03c7\u03ac\u03bd\u03b5\u03b9 \u03c3\u03b9\u03c9\u03c0\u03b7\u03bb\u03ac, \u03c4\u03bf \u03bd\u03ad\u03bf stack \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03b9\u03bf \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc \u03b1\u03bb\u03bb\u03ac \u03bd\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b3\u03b5\u03b9 \u03c7\u03b5\u03b9\u03c1\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1.<\/p>\n<p>\u039f\u03b9 power users \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03ad\u03c7\u03bf\u03c5\u03bd \u03bd\u03c9\u03c1\u03af\u03c2 \u03b5\u03c0\u03b5\u03b9\u03b4\u03ae \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03b1 edge cases \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03c6\u03b1\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 process diagrams. \u0397 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03bf\u03c7\u03ae \u03c4\u03bf\u03c5\u03c2 \u03b4\u03b5\u03bd \u03b4\u03af\u03bd\u03b5\u03b9 \u03c3\u03b5 \u03bc\u03af\u03b1 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03b4\u03b9\u03ba\u03b1\u03af\u03c9\u03bc\u03b1 \u03b2\u03ad\u03c4\u03bf\u00b7 \u03b4\u03af\u03bd\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac test cases. \u03a4\u03bf <a href=\"https:\/\/twodots.gr\/automatopoiisi-change-management-apodeixeis-riskou\/\">change management \u03bc\u03b5 \u03b1\u03c0\u03bf\u03b4\u03b5\u03af\u03be\u03b5\u03b9\u03c2 \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b5\u03c2 \u03c4\u03bf\u03c5 \u03c1\u03af\u03c3\u03ba\u03bf\u03c5<\/a> \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03bc\u03bf\u03bd\u03c4\u03ad\u03bb\u03bf \u03b1\u03c0\u03cc \u03ad\u03bd\u03b1 \u03b5\u03bd\u03b9\u03b1\u03af\u03bf checklist \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae.<\/p>\n<p>Procurement, security \u03ba\u03b1\u03b9 finance \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03bd\u03b1 \u03b2\u03c1\u03af\u03c3\u03ba\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03c1\u03c7\u03ae \u03c3\u03c4\u03bf \u03c0\u03c1\u03cc\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1. \u03a4\u03bf procurement \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03b9 \u03c1\u03ae\u03c4\u03c1\u03b5\u03c2, notice periods \u03ba\u03b1\u03b9 renewals. \u03a4\u03bf security \u03b5\u03be\u03b5\u03c4\u03ac\u03b6\u03b5\u03b9 identities, scopes, logging \u03ba\u03b1\u03b9 data residency. \u03a4\u03bf finance \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03b9\u03c7\u03af\u03b6\u03b5\u03b9 \u03b4\u03b1\u03c0\u03ac\u03bd\u03b7 \u03bc\u03b5 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03cc \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2. \u0391\u03bd \u03b5\u03bc\u03c0\u03bb\u03b1\u03ba\u03bf\u03cd\u03bd \u03b1\u03c6\u03bf\u03cd \u03b5\u03c0\u03b9\u03bb\u03b5\u03b3\u03b5\u03af \u03b7 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1, \u03bf\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03af \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03af \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd \u03b1\u03c1\u03b3\u03ac.<\/p>\n<p>\u03a0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc go-live, \u03b5\u03ba\u03c4\u03b5\u03bb\u03ad\u03c3\u03c4\u03b5 end-to-end tests \u03bc\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03b1\u03c1\u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2: \u03bd\u03ad\u03bf lead, \u03c5\u03c0\u03ac\u03c1\u03c7\u03c9\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2, \u03b1\u03ba\u03cd\u03c1\u03c9\u03c3\u03b7 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b1\u03c2, \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae consent, merge duplicate, failed payment \u03ba\u03b1\u03b9 escalation ticket. \u0397 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5 <a href=\"https:\/\/twodots.gr\/oi-pio-axiopistes-qa-platformes-gia-ecommerce-testing\/\">QA \u03b3\u03b9\u03b1 e-commerce<\/a> \u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03b5\u03b4\u03ce: \u03b7 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03c4\u03b7\u03c2 \u03bf\u03bc\u03b1\u03bb\u03ae\u03c2 \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae\u03c2 \u03b4\u03b5\u03bd \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c4\u03b1 failure paths \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c3\u03c6\u03b1\u03bb\u03ae.<\/p>\n<h2 id=\"plano-90-imeron\">\u0388\u03bd\u03b1 \u03c1\u03b5\u03b1\u03bb\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c0\u03bb\u03ac\u03bd\u03bf 90 \u03b7\u03bc\u03b5\u03c1\u03ce\u03bd<\/h2>\n<p>\u03a4\u03bf 90\u03ae\u03bc\u03b5\u03c1\u03bf \u03b4\u03b5\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03ce\u03c3\u03b5\u03b9 \u03cc\u03bb\u03b7 \u03c4\u03b7\u03bd \u03b5\u03bd\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7. \u039f \u03c1\u03b5\u03b1\u03bb\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03bf inventory, \u03c3\u03c5\u03bc\u03c6\u03c9\u03bd\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b1\u03c1\u03c7\u03b9\u03c4\u03b5\u03ba\u03c4\u03bf\u03bd\u03b9\u03ba\u03ae, \u03bc\u03af\u03b1 \u03b5\u03bb\u03b5\u03b3\u03bc\u03ad\u03bd\u03b7 migration \u03ba\u03b1\u03b9 \u03bc\u03cc\u03bd\u03b9\u03bc\u03bf governance. \u039f HubSpot \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c4\u03b5\u03af \u03c4\u03b1 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03b3\u03c1\u03ac\u03bc\u03bc\u03b1\u03c4\u03b1 \u03c3\u03b5 3\u201312 \u03bc\u03ae\u03bd\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b5\u03c2 \u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03ba\u03cd\u03bc\u03b1\u03c4\u03b1 12\u201318 \u03bc\u03b7\u03bd\u03ce\u03bd. \u0391\u03c5\u03c4\u03ad\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03ba\u03c4\u03b9\u03bc\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7\u03c2 \u03c0\u03b7\u03b3\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03b5\u03b3\u03b3\u03c5\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b4\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b5\u03c2.<\/p>\n<div class=\"td-step-list\">\n<p class=\"td-step-list-title\">\u0391\u03c0\u03cc \u03c4\u03bf inventory \u03c3\u03c4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03b1\u03c3\u03c6\u03b1\u03bb\u03ad\u03c2 retirement<\/p>\n<ol>\n<li><span class=\"td-step-kicker\">Step 1<\/span><strong>\u03a3\u03c5\u03b3\u03ba\u03b5\u03bd\u03c4\u03c1\u03ce\u03c3\u03c4\u03b5 \u03cc\u03bb\u03bf \u03c4\u03bf software inventory<\/strong>\n<p>\u0395\u03bd\u03ce\u03c3\u03c4\u03b5 finance, procurement, SSO, browser extensions, \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ad\u03c2 \u03ba\u03ac\u03c1\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03b7\u03bb\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bc\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03ba\u03b1\u03b9 trials \u03ae shadow IT.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">Step 2<\/span><strong>\u03a7\u03b1\u03c1\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03ae\u03c3\u03c4\u03b5 owners, \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 dependencies<\/strong>\n<p>\u0393\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c8\u03c4\u03b5 \u03c0\u03bf\u03b9\u03bf\u03c2 \u03c4\u03bf \u03ba\u03b1\u03c4\u03ad\u03c7\u03b5\u03b9, \u03c0\u03bf\u03b9\u03b1 objects \u03b4\u03b9\u03b1\u03b2\u03ac\u03b6\u03b5\u03b9 \u03ae \u03b3\u03c1\u03ac\u03c6\u03b5\u03b9, \u03c0\u03bf\u03b9\u03b1 workflows \u03c4\u03bf \u03ba\u03b1\u03bb\u03bf\u03cd\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b9 \u03c3\u03c4\u03b1\u03bc\u03b1\u03c4\u03ac \u03b1\u03bd \u03b1\u03c0\u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03b5\u03af.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">Step 3<\/span><strong>\u039f\u03c1\u03af\u03c3\u03c4\u03b5 authoritative systems \u03ba\u03b1\u03b9 standards<\/strong>\n<p>\u03a3\u03c5\u03bc\u03c6\u03c9\u03bd\u03ae\u03c3\u03c4\u03b5 system of record \u03b1\u03bd\u03ac \u03b2\u03b1\u03c3\u03b9\u03ba\u03ae \u03bf\u03bd\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1, \u03ba\u03bf\u03b9\u03bd\u03ac IDs, field definitions, permission model, deduplication \u03ba\u03b1\u03b9 conflict rules.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">Step 4<\/span><strong>\u039a\u03b1\u03c4\u03b1\u03c4\u03ac\u03be\u03c4\u03b5 keep, integrate, retire \u03ae replace<\/strong>\n<p>\u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03ba\u03bf\u03b9\u03bd\u03ac \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03b9\u03ce\u03c3\u03c4\u03b5 \u03c4\u03bf trade-off, \u03c4\u03bf review date \u03ba\u03b1\u03b9 \u03c4\u03bf exit plan \u03c7\u03c9\u03c1\u03af\u03c2 \u03b1\u03c5\u03b8\u03b1\u03af\u03c1\u03b5\u03c4\u03b1 \u00ab\u03b5\u03bd\u03b4\u03b5\u03b9\u03ba\u03c4\u03b9\u03ba\u03ac\u00bb scores.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">Step 5<\/span><strong>\u0395\u03c0\u03b9\u03bb\u03ad\u03be\u03c4\u03b5 \u03ad\u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf pilot<\/strong>\n<p>\u039e\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03bc\u03b5 \u03c1\u03bf\u03ae \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c8\u03b5\u03b9 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1, \u03b1\u03bb\u03bb\u03ac \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03b5\u03bb\u03b5\u03b3\u03c7\u03cc\u03bc\u03b5\u03bd\u03b7 \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 tested rollback \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03b7 \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">Step 6<\/span><strong>\u039c\u03b5\u03c4\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b5, \u03c3\u03c5\u03bc\u03c6\u03b9\u03bb\u03b9\u03ce\u03c3\u03c4\u03b5 \u03ba\u03b1\u03b9 \u03b5\u03ba\u03c0\u03b1\u03b9\u03b4\u03b5\u03cd\u03c3\u03c4\u03b5<\/strong>\n<p>\u0395\u03bb\u03ad\u03b3\u03be\u03c4\u03b5 counts, relationships, consent \u03ba\u03b1\u03b9 audit history, \u03b4\u03bf\u03ba\u03b9\u03bc\u03ac\u03c3\u03c4\u03b5 failure paths \u03ba\u03b1\u03b9 \u03b5\u03ba\u03c0\u03b1\u03b9\u03b4\u03b5\u03cd\u03c3\u03c4\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03c1\u03cc\u03bb\u03bf \u03c0\u03ac\u03bd\u03c9 \u03c3\u03c4\u03b7 \u03b4\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5 \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ae \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">Step 7<\/span><strong>\u0391\u03c0\u03bf\u03c3\u03cd\u03c1\u03b5\u03c4\u03b5 \u03ba\u03b1\u03b9 \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ae\u03c3\u03c4\u03b5 governance<\/strong>\n<p>\u039a\u03bb\u03b5\u03af\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03bc\u03cc\u03bd\u03bf \u03cc\u03c4\u03b1\u03bd \u03c0\u03b5\u03c1\u03ac\u03c3\u03bf\u03c5\u03bd \u03c4\u03b1 exit criteria \u03ba\u03b1\u03b9 \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 intake, category owners, renewal alerts \u03ba\u03b1\u03b9 \u03c4\u03c1\u03b9\u03bc\u03b7\u03bd\u03b9\u03b1\u03af\u03bf review.<\/p>\n<\/li>\n<\/ol>\n<\/div>\n<p>\u03a3\u03c4\u03b9\u03c2 \u03b7\u03bc\u03ad\u03c1\u03b5\u03c2 1\u201330 \u03ba\u03c5\u03c1\u03b9\u03b1\u03c1\u03c7\u03bf\u03cd\u03bd inventory, interviews, data flows \u03ba\u03b1\u03b9 standards. \u03a3\u03c4\u03b9\u03c2 31\u201360 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2, \u03c4\u03b1 integration tests \u03ba\u03b1\u03b9 \u03c4\u03bf migration runbook. \u03a3\u03c4\u03b9\u03c2 61\u201390 \u03b5\u03ba\u03c4\u03b5\u03bb\u03b5\u03af\u03c4\u03b1\u03b9 pilot, \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 role-specific enablement, \u03bc\u03b5\u03c4\u03c1\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c3\u03cd\u03c1\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03c0\u03c1\u03ce\u03c4\u03b7 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03bc\u03cc\u03bd\u03bf \u03b1\u03bd \u03c0\u03bb\u03b7\u03c1\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b1 \u03c3\u03c5\u03bc\u03c6\u03c9\u03bd\u03b7\u03bc\u03ad\u03bd\u03b1 \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1.<\/p>\n<h2 id=\"governance-saas-sprawl\">\u03a0\u03ce\u03c2 \u03b5\u03bc\u03c0\u03bf\u03b4\u03af\u03b6\u03b5\u03c4\u03b5 \u03c4\u03bf SaaS sprawl \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03ad\u03c8\u03b5\u03b9<\/h2>\n<p>\u039a\u03ac\u03b8\u03b5 \u03bd\u03ad\u03bf software request, \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03b4\u03c9\u03c1\u03b5\u03ac\u03bd trial, \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03cd\u03bd\u03c4\u03bf\u03bc\u03bf intake \u03bc\u03b5 business case, owner, \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1, permissions, integration requirements, \u03c0\u03b9\u03b8\u03b1\u03bd\u03ae \u03b5\u03c0\u03b9\u03ba\u03ac\u03bb\u03c5\u03c8\u03b7, \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03ba\u03b1\u03b9 exit path. \u0394\u03b5\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b2\u03b1\u03c1\u03b9\u03ac \u03b5\u03c0\u03b9\u03c4\u03c1\u03bf\u03c0\u03ae \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03bc\u03b9\u03ba\u03c1\u03cc \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf\u00b7 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03cc\u03bc\u03c9\u03c2 \u03bc\u03af\u03b1 \u03bf\u03c1\u03b1\u03c4\u03ae \u03b4\u03b9\u03b1\u03b4\u03c1\u03bf\u03bc\u03ae \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c3\u03c4\u03bf security, \u03c3\u03c4\u03bf procurement \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf data governance \u03bd\u03b1 \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03c3\u03bf\u03c5\u03bd \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03bf \u03c4\u03bf\u03c5 \u03c1\u03af\u03c3\u03ba\u03bf\u03c5.<\/p>\n<p>\u039a\u03ac\u03b8\u03b5 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03c9\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 owner \u03ba\u03b1\u03b9 \u03ba\u03ac\u03b8\u03b5 renewal \u03bd\u03b1 \u03b1\u03bd\u03bf\u03af\u03b3\u03b5\u03b9 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03bd\u03c9\u03c1\u03af\u03c2 \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae. \u039f HubSpot \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03c0\u03c1\u03bf\u03c4\u03b5\u03af\u03bd\u03b5\u03b9 flag 90 \u03b7\u03bc\u03ad\u03c1\u03b5\u03c2 \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03bd\u03ad\u03c9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03c1\u03b9\u03bc\u03b7\u03bd\u03b9\u03b1\u03af\u03bf review \u03c4\u03bf\u03c5 inventory. \u0397 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ae\u03c2 cadence \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03c3\u03c5\u03bc\u03b2\u03ac\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae\u03c2, \u03b1\u03bb\u03bb\u03ac \u03bf \u03ba\u03b1\u03bd\u03cc\u03bd\u03b1\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03cc\u03c2: \u03b7 \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03b7\u03b3\u03b5\u03af\u03c4\u03b1\u03b9 \u03c4\u03bf\u03c5 auto-renewal.<\/p>\n<p>\u03a4\u03b1 standards \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b2\u03ac\u03c3\u03b9\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03bd\u03c4\u03ac\u03c3\u03c3\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf onboarding marketing, operations \u03ba\u03b1\u03b9 IT. \u0397 <a href=\"https:\/\/twodots.gr\/dorean-seo-ergaleia-praktiko-stack-choris-spatali\/\">\u03c0\u03b5\u03b9\u03b8\u03b1\u03c1\u03c7\u03af\u03b1 \u03b5\u03bd\u03cc\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03bf\u03cd \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03b9\u03b1\u03ba\u03bf\u03cd stack \u03c7\u03c9\u03c1\u03af\u03c2 \u03c3\u03c0\u03b1\u03c4\u03ac\u03bb\u03b7<\/a> \u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03c0\u03ad\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf SEO: \u03c0\u03c1\u03b9\u03bd \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b5\u03af \u03bd\u03ad\u03b1 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b5\u03bb\u03ad\u03b3\u03c7\u03b5\u03c4\u03b1\u03b9 \u03b1\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03ae\u03b4\u03b7, \u03b1\u03bd \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03b1\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03bd\u03c4\u03b1\u03c7\u03b8\u03b5\u03af \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac \u03c3\u03c4\u03b9\u03c2 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03c3\u03b5\u03c2 \u03c1\u03bf\u03ad\u03c2.<\/p>\n<p>\u03a4\u03ad\u03bb\u03bf\u03c2, \u03c4\u03bf inventory \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03b6\u03c9\u03bd\u03c4\u03b1\u03bd\u03cc. \u0395\u03bd\u03b7\u03bc\u03b5\u03c1\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b1\u03b3\u03bf\u03c1\u03ac, \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae owner, \u03bd\u03ad\u03bf integration, \u03b5\u03c0\u03ad\u03ba\u03c4\u03b1\u03c3\u03b7 permissions \u03ba\u03b1\u03b9 retirement. \u0391\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 spreadsheet \u03c0\u03bf\u03c5 \u03b8\u03c5\u03bc\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5 \u03bc\u03cc\u03bd\u03bf \u03bc\u03af\u03b1 \u03c6\u03bf\u03c1\u03ac \u03c4\u03bf\u03bd \u03c7\u03c1\u03cc\u03bd\u03bf, \u03b4\u03b5\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af control \u03b1\u03bb\u03bb\u03ac \u03b9\u03c3\u03c4\u03bf\u03c1\u03b9\u03ba\u03cc \u03b1\u03c1\u03c7\u03b5\u03af\u03bf.<\/p>\n<h2 id=\"mikrotero-stack-katharoteri-leitourgia\">\u039c\u03b9\u03ba\u03c1\u03cc\u03c4\u03b5\u03c1\u03bf stack, \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc\u03c4\u03b5\u03c1\u03b7 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1<\/h2>\n<p>\u0397 \u03b5\u03bd\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 tech stack \u03c0\u03b5\u03c4\u03c5\u03c7\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b1\u03bd \u03be\u03b5\u03ba\u03b9\u03bd\u03ac \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03c3\u03b9\u03b1\u03ba\u03ad\u03c2 \u03c1\u03bf\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c3\u03b7 \u03bc\u03b9\u03b1\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b1\u03c2. \u03a4\u03bf audit \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 dependencies, \u03c4\u03b1 authoritative systems \u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03b7\u03c3\u03af\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd, \u03c4\u03bf pilot \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03bf \u03c1\u03af\u03c3\u03ba\u03bf \u03ba\u03b1\u03b9 \u03b7 \u03b5\u03ba\u03c0\u03b1\u03af\u03b4\u03b5\u03c5\u03c3\u03b7 \u03b1\u03bd\u03ac \u03c1\u03cc\u03bb\u03bf \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c3\u03b5 \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ae \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae.<\/p>\n<p>\u0397 \u03c3\u03c9\u03c3\u03c4\u03ae \u03c0\u03c1\u03ce\u03c4\u03b7 \u03ba\u03af\u03bd\u03b7\u03c3\u03b7 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03b5\u03c4\u03b5 \u03ac\u03bb\u03bb\u03bf \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf. \u0395\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03c7\u03b1\u03c1\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b9 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9, \u03c0\u03bf\u03b9\u03bf\u03c2 \u03c4\u03bf \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af, \u03c0\u03bf\u03b9\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9, \u03c0\u03ce\u03c2 \u03b1\u03c0\u03bf\u03c4\u03c5\u03b3\u03c7\u03ac\u03bd\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03b9 \u03b8\u03b1 \u03c3\u03c5\u03bc\u03b2\u03b5\u03af \u03b1\u03bd \u03b1\u03c6\u03b1\u03b9\u03c1\u03b5\u03b8\u03b5\u03af. \u039c\u03cc\u03bd\u03bf \u03c4\u03cc\u03c4\u03b5 \u03b7 \u03b5\u03bd\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bc\u03b5\u03b9\u03ce\u03c3\u03b5\u03b9 \u03c4\u03bf SaaS \u03c7\u03ac\u03bf\u03c2 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03bb\u03cd\u03c3\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c1\u03bf\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03b1\u03be\u03af\u03b1.<\/p>\n<section class=\"td-service-cta\">\n<div class=\"td-service-cta-content\">\n<p class=\"td-service-cta-kicker\">Business Automation &amp; AI<\/p>\n<h3>\u03a7\u03b1\u03c1\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03ae\u03c3\u03c4\u03b5 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b4\u03ad\u03c3\u03c4\u03b5 \u03c4\u03bf tech stack \u03c3\u03b1\u03c2<\/h3>\n<p>\u0397 TWO DOTS \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03b6\u03b5\u03b9 CRM, ERP, e-commerce \u03ba\u03b1\u03b9 support integrations \u03bc\u03b5 \u03c3\u03b1\u03c6\u03ae ownership, \u03b5\u03bb\u03b5\u03b3\u03c7\u03cc\u03bc\u03b5\u03bd\u03b1 data flows \u03ba\u03b1\u03b9 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03c4\u03ad\u03c7\u03bf\u03c5\u03bd \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03b8\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03ae \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1.<\/p>\n<div class=\"td-service-cta-actions\"><a class=\"td-service-cta-button\" href=\"https:\/\/twodots.gr\/aftomatismoi-epicheiriseon-ai\/\">\u0394\u03b5\u03af\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03bb\u03cd\u03c3\u03b5\u03b9\u03c2 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03bf\u03cd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd<\/a><\/div>\n<\/div>\n<\/section>\n<section id=\"sychnes-erotiseis\" class=\"td-faq-section\">\n<div class=\"td-faq\">\n<p class=\"td-faq-heading\">Frequently Asked Questions (FAQs)<\/p>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a4\u03b9 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03b5\u03bd\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 tech stack;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u03a3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03b1\u03c0\u03cc\u03c3\u03c5\u03c1\u03c3\u03b7 \u03c0\u03bb\u03b5\u03bf\u03bd\u03ac\u03b6\u03bf\u03bd\u03c4\u03c9\u03bd \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03c9\u03bd, \u03c4\u03c5\u03c0\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c3\u03b5 \u03bc\u03b9\u03ba\u03c1\u03cc\u03c4\u03b5\u03c1\u03bf \u03c0\u03c5\u03c1\u03ae\u03bd\u03b1 \u03c3\u03c5\u03c3\u03c4\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 integrations. \u039e\u03b5\u03ba\u03b9\u03bd\u03ac \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c1\u03bf\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1, \u03cc\u03c7\u03b9 \u03b1\u03c0\u03cc \u03bc\u03b1\u03b6\u03b9\u03ba\u03ae \u03b1\u03ba\u03cd\u03c1\u03c9\u03c3\u03b7 \u03c3\u03c5\u03bd\u03b4\u03c1\u03bf\u03bc\u03ce\u03bd.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03cc\u03c3\u03bf \u03b4\u03b9\u03b1\u03c1\u03ba\u03b5\u03af \u03ad\u03bd\u03b1 \u03c0\u03c1\u03cc\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1 consolidation;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u039f HubSpot \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c4\u03b5\u03af \u03c0\u03bf\u03bb\u03bb\u03ac \u03c0\u03c1\u03bf\u03b3\u03c1\u03ac\u03bc\u03bc\u03b1\u03c4\u03b1 \u03c3\u03b5 3\u201312 \u03bc\u03ae\u03bd\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b5\u03c2 \u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03ba\u03cd\u03bc\u03b1\u03c4\u03b1 12\u201318 \u03bc\u03b7\u03bd\u03ce\u03bd. \u03a4\u03bf \u03c0\u03bb\u03ac\u03bd\u03bf 90 \u03b7\u03bc\u03b5\u03c1\u03ce\u03bd \u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 audit, \u03b1\u03c1\u03c7\u03b9\u03c4\u03b5\u03ba\u03c4\u03bf\u03bd\u03b9\u03ba\u03ae, \u03c0\u03c1\u03ce\u03c4\u03bf pilot \u03ba\u03b1\u03b9 governance, \u03cc\u03c7\u03b9 \u03c5\u03c0\u03bf\u03c7\u03c1\u03b5\u03c9\u03c4\u03b9\u03ba\u03ac \u03cc\u03bb\u03b7 \u03c4\u03b7 \u03bc\u03b5\u03c4\u03ac\u03b2\u03b1\u03c3\u03b7.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c4\u03bf CRM \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 system of record \u03b3\u03b9\u03b1 \u03cc\u03bb\u03b1;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u038c\u03c7\u03b9. \u03a4\u03bf CRM \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 authoritative \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03c3\u03c7\u03ad\u03c3\u03b7, \u03b5\u03bd\u03ce ERP, e-commerce, finance \u03ae helpdesk \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03bf\u03c5\u03bd authoritative \u03b3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b3\u03b3\u03b5\u03bb\u03af\u03b5\u03c2, \u03c4\u03b9\u03bc\u03bf\u03bb\u03cc\u03b3\u03b9\u03b1, \u03b1\u03c0\u03cc\u03b8\u03b5\u03bc\u03b1 \u03ae tickets. \u0391\u03c0\u03b1\u03b9\u03c4\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03ba\u03bf\u03b9\u03bd\u03ac IDs \u03ba\u03b1\u03b9 \u03c3\u03b1\u03c6\u03b5\u03af\u03c2 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2 \u03c3\u03c5\u03b3\u03c7\u03c1\u03bf\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf \u03b1\u03c1\u03c7\u03b9\u03ba\u03cc software audit;<\/summary>\n<div class=\"td-faq-content\">\n<p>Tool \u03ba\u03b1\u03b9 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1, business \u03ba\u03b1\u03b9 technical owner, \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2, \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2, renewal, \u03b5\u03bd\u03b5\u03c1\u03b3\u03ad\u03c2 \u03ac\u03b4\u03b5\u03b9\u03b5\u03c2, \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1, permissions, integrations, dependencies \u03ba\u03b1\u03b9 \u03c4\u03b9 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ce\u03c2 \u03c3\u03c4\u03b1\u03bc\u03b1\u03c4\u03ac \u03b1\u03bd \u03ba\u03bb\u03b5\u03af\u03c3\u03b5\u03b9 \u03c4\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03c1\u03b3\u03b7\u03b8\u03bf\u03cd\u03bd \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03b5\u03be\u03b5\u03b9\u03b4\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u038c\u03c7\u03b9. \u0388\u03bd\u03b1 edge-case \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03b5\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b1\u03bd \u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7, \u03ad\u03c7\u03b5\u03b9 \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03c7\u03c1\u03ae\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03bd\u03c3\u03c9\u03bc\u03b1\u03c4\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03b1\u03c3\u03c6\u03b1\u03bb\u03ae \u03c4\u03c1\u03cc\u03c0\u03bf. \u039a\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03b5\u03c4\u03b1\u03b9 \u03c9\u03c2 \u03c3\u03c5\u03bd\u03b5\u03b9\u03b4\u03b7\u03c4\u03ae \u03b5\u03be\u03b1\u03af\u03c1\u03b5\u03c3\u03b7 \u03bc\u03b5 owner, review date \u03ba\u03b1\u03b9 exit plan.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bf \u03ba\u03af\u03bd\u03b4\u03c5\u03bd\u03bf\u03c2 \u03c3\u03b5 \u03bc\u03b9\u03b1 migration;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u039c\u03b5 verified export, field mapping, pilot \u03c3\u03b5 \u03b1\u03bd\u03c4\u03b9\u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b5\u03c5\u03c4\u03b9\u03ba\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1, counts \u03ba\u03b1\u03b9 reconciliation, \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf failure paths, rollback criteria, phased rollout \u03ba\u03b1\u03b9 read-only \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u03c3\u03c4\u03bf \u03c0\u03b1\u03bb\u03b9\u03cc \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03cc\u03c0\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03bc\u03b5\u03c4\u03c1\u03b9\u03ad\u03c4\u03b1\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03bc\u03b5\u03c4\u03ac \u03c4\u03b7\u03bd \u03b5\u03bd\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u039c\u03b5 baseline \u03ba\u03b1\u03b9 operational signals \u03cc\u03c0\u03c9\u03c2 data completeness, sync failures, automation retries, handoff time \u03ba\u03b1\u03b9 workflow completion. \u03a4\u03b1 logins \u03b5\u03af\u03bd\u03b1\u03b9 \u03b2\u03bf\u03b7\u03b8\u03b7\u03c4\u03b9\u03ba\u03ac, \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03b7 \u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c6\u03ad\u03c1\u03b8\u03b7\u03ba\u03b5 \u03c3\u03c9\u03c3\u03c4\u03ac.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03ce\u03c2 \u03b1\u03c0\u03bf\u03c4\u03c1\u03ad\u03c0\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ae \u03c4\u03bf\u03c5 SaaS sprawl;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u039c\u03b5 intake \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03bd\u03ad\u03bf \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf, category owners, \u03bf\u03c1\u03b1\u03c4\u03cc inventory, \u03ad\u03b3\u03ba\u03b1\u03b9\u03c1\u03b1 renewal reviews, \u03ba\u03bf\u03b9\u03bd\u03ac data standards \u03ba\u03b1\u03b9 \u03c4\u03c1\u03b9\u03bc\u03b7\u03bd\u03b9\u03b1\u03af\u03bf \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf \u03c7\u03c1\u03ae\u03c3\u03b7\u03c2, integrations \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b1\u03be\u03af\u03b1\u03c2.<\/p>\n<\/div>\n<\/details>\n<\/div>\n<\/section>\n<div class=\"td-source-list\">\n<p id=\"piges\" class=\"td-source-list-title\">Sources<\/p>\n<ul>\n<li><a href=\"https:\/\/blog.hubspot.com\/marketing\/tech-stack-consolidation\" target=\"_blank\" rel=\"noopener\">HubSpot \u2014 Tech stack consolidation: The business case for unified systems &amp; how to build them<\/a><\/li>\n<li><a href=\"https:\/\/blog.hubspot.com\/marketing\/marketing-operations-tech-stack-audit-a-proven-checklist-for-operations-teams\" target=\"_blank\" rel=\"noopener\">HubSpot \u2014 Marketing operations tech stack audit<\/a><\/li>\n<li><a href=\"https:\/\/csrc.nist.gov\/pubs\/ir\/8286\/d\/upd1\/final\" target=\"_blank\" rel=\"noopener\">NIST IR 8286D \u2014 asset inventory, business impact \u03ba\u03b1\u03b9 risk prioritization<\/a><\/li>\n<li><a href=\"https:\/\/www.cisa.gov\/sites\/default\/files\/2023-05\/tic_3.0_cloud_use_case_508c.pdf\" target=\"_blank\" rel=\"noopener\">CISA TIC 3.0 \u2014 cloud controls \u03ba\u03b1\u03b9 shadow IT detection<\/a><\/li>\n<li><a href=\"https:\/\/learn.microsoft.com\/en-us\/azure\/cloud-adoption-framework\/plan\/select-cloud-migration-strategy\" target=\"_blank\" rel=\"noopener\">Microsoft Cloud Adoption Framework \u2014 retire, retain, replace \u03ba\u03b1\u03b9 migration strategies<\/a><\/li>\n<\/ul>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u0397 \u03b5\u03bd\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 tech stack \u03be\u03b5\u03ba\u03b9\u03bd\u03ac \u03b1\u03c0\u03cc audit, system of record \u03ba\u03b1\u03b9 \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf integrations. \u0394\u03b5\u03af\u03c4\u03b5 \u03c0\u03bb\u03ac\u03bd\u03bf 90 \u03b7\u03bc\u03b5\u03c1\u03ce\u03bd \u03b3\u03b9\u03b1 migration, adoption \u03ba\u03b1\u03b9 SaaS governance.<\/p>","protected":false},"author":1,"featured_media":90383,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","content-type":"","footnotes":""},"categories":[199],"tags":[3893,17387,17423,19752,3856],"class_list":["post-90378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-techniti-noimosyni","tag-crm","tag-marketing-operations","tag-saas","tag-tech-stack","tag-psifiakos-metaschimatismos"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":7}},"_links":{"self":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/90378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/comments?post=90378"}],"version-history":[{"count":1,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/90378\/revisions"}],"predecessor-version":[{"id":90384,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/90378\/revisions\/90384"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media\/90383"}],"wp:attachment":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media?parent=90378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/categories?post=90378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/tags?post=90378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}