{"id":98393,"date":"2026-10-13T12:43:06","date_gmt":"2026-10-13T09:43:06","guid":{"rendered":"https:\/\/twodots.gr\/?p=98393"},"modified":"2026-10-13T12:43:06","modified_gmt":"2026-10-13T09:43:06","slug":"google-august-2026-spam-update-diagnosi-ptosis-seo","status":"publish","type":"post","link":"https:\/\/twodots.gr\/en\/google-august-2026-spam-update-diagnosi-ptosis-seo\/","title":{"rendered":"Google August 2026 spam update: \u03c0\u03ce\u03c2 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03b3\u03bd\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c9\u03c3\u03c4\u03ac \u03bc\u03b9\u03b1 \u03c0\u03c4\u03ce\u03c3\u03b7 SEO"},"content":{"rendered":"<p>\u03a4\u03bf Google August 2026 spam update \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1 \u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03c3\u03b7\u03bc\u03b5\u03af\u03bf \u03b5\u03bb\u03ad\u03b3\u03c7\u03bf\u03c5, \u03cc\u03c7\u03b9 \u03ad\u03c4\u03bf\u03b9\u03bc\u03b7 \u03b4\u03b9\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03c0\u03c4\u03ce\u03c3\u03b7 SEO. \u0397 Google \u03ba\u03b1\u03c4\u03ad\u03b3\u03c1\u03b1\u03c8\u03b5 rollout \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 18 \u03ad\u03c9\u03c2 \u03c4\u03b9\u03c2 21 \u0391\u03c5\u03b3\u03bf\u03cd\u03c3\u03c4\u03bf\u03c5, \u03b4\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b1\u03c2 \u03b4\u03cd\u03bf \u03b7\u03bc\u03b5\u03c1\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b4\u03b5\u03ba\u03b1\u03ad\u03be\u03b9 \u03c9\u03c1\u03ce\u03bd, \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03b1\u03bd\u03b1\u03ba\u03bf\u03af\u03bd\u03c9\u03c3\u03b5 \u03bd\u03ad\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b2\u03b1\u03c3\u03b7 \u03ae \u03ad\u03bd\u03b1\u03bd \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03c4\u03cd\u03c0\u03bf site \u03c0\u03bf\u03c5 \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b5. \u0391\u03bd \u03bc\u03b5\u03b9\u03ce\u03b8\u03b7\u03ba\u03b1\u03bd impressions, clicks \u03ae \u03ad\u03c3\u03bf\u03b4\u03b1, \u03b7 \u03b1\u03c3\u03c6\u03b1\u03bb\u03ae\u03c2 \u03c3\u03b5\u03b9\u03c1\u03ac \u03b5\u03af\u03bd\u03b1\u03b9: \u03b1\u03c0\u03bf\u03bc\u03cc\u03bd\u03c9\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c0\u03c1\u03ce\u03c4\u03bf\u03c5 \u03c3\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2, \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03cc\u03c2 \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2, \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03af\u03c7\u03b9\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 spam policies \u03ba\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf \u03bc\u03b5\u03c4\u03ac \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03c3\u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf.<\/p>\n<p>\u0391\u03c5\u03c4\u03cc \u03ad\u03c7\u03b5\u03b9 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03b3\u03b9\u03b1 marketing teams, e-shops \u03ba\u03b1\u03b9 publishers. \u039c\u03b9\u03b1 \u03b2\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03bc\u03b1\u03b6\u03b9\u03ba\u03ae \u03b5\u03c0\u03b1\u03bd\u03b5\u03b3\u03b3\u03c1\u03b1\u03c6\u03ae \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03c1\u03ad\u03c8\u03b5\u03b9 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03be\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03b5\u03c4\u03bf\u03cd\u03bd \u03c7\u03c1\u03ae\u03c3\u03c4\u03b5\u03c2, \u03b5\u03bd\u03ce \u03bc\u03b9\u03b1 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03b1\u03bd\u03ac query, landing page, \u03c7\u03ce\u03c1\u03b1, \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ae \u03ba\u03b1\u03b9 conversion \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03b1\u03bd \u03c4\u03bf \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 ranking, tracking, \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7, UX \u03ae \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03c5\u03bb\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7.<\/p>\n<div class=\"td-article-toc\">\n<div class=\"td-toc-title\">Contents<\/div>\n<ul>\n<li><a href=\"#ti-epivevaiwse-i-google\">\u03a4\u03b9 \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03af\u03c9\u03c3\u03b5 \u03b7 Google<\/a><\/li>\n<li><a href=\"#chroniki-symptosi-den-einai-diagnosi\">\u0393\u03b9\u03b1\u03c4\u03af \u03b7 \u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03ae \u03c3\u03cd\u03bc\u03c0\u03c4\u03c9\u03c3\u03b7 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03b9\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7<\/a><\/li>\n<li><a href=\"#plaisio-elegchou-search-console-analytics\">\u03a0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03b5\u03bb\u03ad\u03b3\u03c7\u03bf\u03c5 \u03c3\u03b5 Search Console \u03ba\u03b1\u03b9 analytics<\/a><\/li>\n<li><a href=\"#spam-policies-sto-seo-audit\">\u039f\u03b9 spam policies \u03c0\u03bf\u03c5 \u03b1\u03bd\u03ae\u03ba\u03bf\u03c5\u03bd \u03c3\u03c4\u03bf audit<\/a><\/li>\n<li><a href=\"#ai-content-ai-overviews-ai-mode\">AI content, AI Overviews \u03ba\u03b1\u03b9 AI Mode<\/a><\/li>\n<li><a href=\"#axiologisi-periechomenou\">\u0391\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bc\u03b1\u03b6\u03b9\u03ba\u03cc \u03c0\u03b1\u03bd\u03b9\u03ba\u03cc<\/a><\/li>\n<li><a href=\"#backlinks-synergasies-site-reputation\">Backlinks, \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 site reputation<\/a><\/li>\n<li><a href=\"#anafora-pros-dioikisi-pelati\">\u03a4\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03b4\u03b9\u03bf\u03af\u03ba\u03b7\u03c3\u03b7 \u03ae \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7<\/a><\/li>\n<li><a href=\"#plano-epta-vimaton\">\u03a0\u03bb\u03ac\u03bd\u03bf \u03b5\u03c0\u03c4\u03ac \u03b2\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd<\/a><\/li>\n<li><a href=\"#symperasma-gia-anthektiko-seo\">\u03a3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03b1\u03bd\u03b8\u03b5\u03ba\u03c4\u03b9\u03ba\u03cc SEO<\/a><\/li>\n<\/ul>\n<\/div>\n<h2 id=\"ti-epivevaiwse-i-google\">\u03a4\u03b9 \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03af\u03c9\u03c3\u03b5 \u03b7 Google<\/h2>\n<p>\u03a4\u03bf \u03b5\u03c0\u03af\u03c3\u03b7\u03bc\u03bf Google Search Status Dashboard \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03c4\u03bf August 2026 spam update \u03c9\u03c2 \u03c3\u03c5\u03bc\u03b2\u03ac\u03bd ranking \u03c0\u03bf\u03c5 \u03be\u03b5\u03ba\u03af\u03bd\u03b7\u03c3\u03b5 \u03c3\u03c4\u03b9\u03c2 18 \u0391\u03c5\u03b3\u03bf\u03cd\u03c3\u03c4\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03ae\u03c1\u03ba\u03b5\u03c3\u03b5 \u03b4\u03cd\u03bf \u03b7\u03bc\u03ad\u03c1\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03b5\u03ba\u03b1\u03ad\u03be\u03b9 \u03ce\u03c1\u03b5\u03c2. \u0397 Google \u03b5\u03be\u03b7\u03b3\u03b5\u03af \u03b3\u03b5\u03bd\u03b9\u03ba\u03ac \u03cc\u03c4\u03b9 \u03c4\u03b1 spam updates \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03be\u03b9\u03bf\u03c3\u03b7\u03bc\u03b5\u03af\u03c9\u03c4\u03b5\u03c2 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b1 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b1 \u03c3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b5\u03bd\u03c4\u03bf\u03c0\u03b9\u03c3\u03bc\u03bf\u03cd spam, \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf SpamBrain. \u0397 \u03ba\u03b1\u03c4\u03b1\u03c7\u03ce\u03c1\u03b9\u03c3\u03b7 \u03b4\u03b5\u03bd \u03ba\u03b1\u03c4\u03bf\u03bd\u03bf\u03bc\u03ac\u03b6\u03b5\u03b9 \u03bd\u03ad\u03b1 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae, \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03ba\u03bb\u03ac\u03b4\u03bf \u03ae \u03bc\u03b5\u03bc\u03bf\u03bd\u03c9\u03bc\u03ad\u03bd\u03bf \u03c3\u03ae\u03bc\u03b1 \u03ba\u03b1\u03c4\u03ac\u03c4\u03b1\u03be\u03b7\u03c2.<\/p>\n<p>\u0393\u03b9\u2019 \u03b1\u03c5\u03c4\u03cc \u03b4\u03b5\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03bc\u03b7 \u03b2\u03ac\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03b9\u03c3\u03c7\u03c5\u03c1\u03b9\u03c3\u03bc\u03cc \u03cc\u03c4\u03b9 \u03c4\u03bf update \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b5 \u03c3\u03c5\u03bb\u03bb\u03ae\u03b2\u03b4\u03b7\u03bd \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03b3\u03c1\u03b1\u03bc\u03bc\u03ad\u03bd\u03bf \u03bc\u03b5 AI, backlinks, affiliate sites \u03ae e-commerce. \u03a4\u03bf \u03b1\u03c3\u03c6\u03b1\u03bb\u03ad\u03c2 \u03c3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c4\u03b5\u03bd\u03cc\u03c4\u03b5\u03c1\u03bf: \u03cc\u03c0\u03bf\u03b9\u03bf\u03c2 \u03b5\u03af\u03b4\u03b5 \u03bc\u03b5\u03c4\u03b1\u03b2\u03bf\u03bb\u03ae \u03bf\u03c6\u03b5\u03af\u03bb\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03bb\u03ad\u03b3\u03be\u03b5\u03b9 \u03b1\u03bd \u03c4\u03bf site \u03c3\u03c5\u03bc\u03bc\u03bf\u03c1\u03c6\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03ae\u03b4\u03b7 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 spam policies \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03ad\u03c3\u03b5\u03b9 \u03c4\u03bf timeline \u03bc\u03b5 \u03c4\u03b1 \u03b4\u03b9\u03ba\u03ac \u03c4\u03bf\u03c5 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1.<\/p>\n<div class=\"td-chart td-chart--metrics\">\n<div class=\"td-chart-head\">\n<p class=\"td-chart-title\">\u03a4\u03bf \u03b5\u03c0\u03af\u03c3\u03b7\u03bc\u03bf \u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03c0\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03b7\u03bc\u03b5\u03b9\u03c9\u03b8\u03b5\u03af<\/p>\n<p class=\"td-chart-subtitle\">\u039f\u03b9 \u03b7\u03bc\u03b5\u03c1\u03bf\u03bc\u03b7\u03bd\u03af\u03b5\u03c2 \u03c0\u03c1\u03bf\u03ad\u03c1\u03c7\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf Google Search Status Dashboard \u03ba\u03b1\u03b9 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03c9\u03c2 annotations \u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7, \u03cc\u03c7\u03b9 \u03c9\u03c2 \u03b1\u03c0\u03cc\u03b4\u03b5\u03b9\u03be\u03b7 \u03b1\u03b9\u03c4\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2.<\/p>\n<\/div>\n<div class=\"td-chart-body\">\n<div class=\"td-metric-grid\">\n<div class=\"td-metric-card\"><span class=\"td-metric-value\">18 \u0391\u03c5\u03b3.<\/span><span class=\"td-metric-label\">\u03ad\u03bd\u03b1\u03c1\u03be\u03b7 \u03c4\u03bf\u03c5 August 2026 spam update<\/span><\/div>\n<div class=\"td-metric-card\"><span class=\"td-metric-value\">2 \u03b7\u03bc\u03ad\u03c1\u03b5\u03c2 16 \u03ce\u03c1\u03b5\u03c2<\/span><span class=\"td-metric-label\">\u03b5\u03c0\u03af\u03c3\u03b7\u03bc\u03b7 \u03b4\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b1 \u03c4\u03bf\u03c5 rollout<\/span><\/div>\n<div class=\"td-metric-card\"><span class=\"td-metric-value\">21 \u0391\u03c5\u03b3.<\/span><span class=\"td-metric-label\">\u03bf\u03bb\u03bf\u03ba\u03bb\u03ae\u03c1\u03c9\u03c3\u03b7 \u03c4\u03bf\u03c5 rollout<\/span><\/div>\n<div class=\"td-metric-card\"><span class=\"td-metric-value\">24 \u03a3\u03b5\u03c0.<\/span><span class=\"td-metric-label\">\u03ad\u03bd\u03b1\u03c1\u03be\u03b7 \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03bf\u03c5, \u03be\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03bf\u03cd spam update<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"td-note\">\n<p class=\"td-note-title\">\u039c\u03b7\u03bd \u03b5\u03bd\u03ce\u03bd\u03b5\u03c4\u03b5 \u03b4\u03cd\u03bf \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac update windows<\/p>\n<p>\u0397 Google \u03ba\u03b1\u03c4\u03ad\u03b3\u03c1\u03b1\u03c8\u03b5 \u03bd\u03ad\u03bf spam update \u03c3\u03c4\u03b9\u03c2 24 \u03a3\u03b5\u03c0\u03c4\u03b5\u03bc\u03b2\u03c1\u03af\u03bf\u03c5 2026. \u039c\u03b9\u03b1 \u03c0\u03c4\u03ce\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03be\u03b5\u03ba\u03af\u03bd\u03b7\u03c3\u03b5 \u03c4\u03cc\u03c4\u03b5 \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b1 \u03c3\u03c4\u03bf August update. \u0392\u03ac\u03bb\u03c4\u03b5 \u03be\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03ac annotations \u03ba\u03b1\u03b9 \u03b5\u03be\u03b5\u03c4\u03ac\u03c3\u03c4\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03bc\u03b5\u03c4\u03b1\u03b2\u03bf\u03bb\u03ae \u03c3\u03c4\u03bf \u03b4\u03b9\u03ba\u03cc \u03c4\u03b7\u03c2 \u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf.<\/p>\n<\/div>\n<h2 id=\"chroniki-symptosi-den-einai-diagnosi\">\u0393\u03b9\u03b1\u03c4\u03af \u03b7 \u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03ae \u03c3\u03cd\u03bc\u03c0\u03c4\u03c9\u03c3\u03b7 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03b9\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7<\/h2>\n<p>\u0391\u03bd \u03bc\u03b9\u03b1 \u03ba\u03b1\u03bc\u03c0\u03cd\u03bb\u03b7 \u03ad\u03c0\u03b5\u03c3\u03b5 \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03b9\u03c2 18\u201321 \u0391\u03c5\u03b3\u03bf\u03cd\u03c3\u03c4\u03bf\u03c5, \u03ad\u03c7\u03b5\u03c4\u03b5 \u03bc\u03b9\u03b1 \u03ad\u03bd\u03b4\u03b5\u03b9\u03be\u03b7 \u03c0\u03c1\u03bf\u03c2 \u03b4\u03b9\u03b5\u03c1\u03b5\u03cd\u03bd\u03b7\u03c3\u03b7, \u03cc\u03c7\u03b9 \u03c4\u03b5\u03bb\u03b9\u03ba\u03cc \u03b1\u03af\u03c4\u03b9\u03bf. \u03a4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03c0\u03b5\u03c1\u03af\u03bf\u03b4\u03bf \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ac\u03bb\u03bb\u03b1\u03be\u03b1\u03bd \u03b7 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7, \u03b7 \u03b5\u03c0\u03bf\u03c7\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1, \u03bf\u03b9 \u03c4\u03b9\u03bc\u03ad\u03c2, \u03c4\u03bf \u03b1\u03c0\u03cc\u03b8\u03b5\u03bc\u03b1, \u03c4\u03bf consent mode, \u03b7 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 analytics, \u03ad\u03bd\u03b1 template \u03ae \u03b7 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03c4\u03c9\u03bd \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03ce\u03bd. \u039c\u03c0\u03bf\u03c1\u03b5\u03af \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03bd\u03b1 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 core, spam \u03ae serving \u03c3\u03c5\u03bc\u03b2\u03ac\u03bd \u03c3\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc \u03c0\u03b1\u03c1\u03ac\u03b8\u03c5\u03c1\u03bf.<\/p>\n<p>\u0397 \u03c0\u03b9\u03bf \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03b5\u03c1\u03ce\u03c4\u03b7\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u00ab\u03c0\u03bf\u03b9\u03bf \u03c0\u03b1\u03c1\u03b1\u03c4\u03b7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03c3\u03ae\u03bc\u03b1 \u03ac\u03bb\u03bb\u03b1\u03be\u03b5 \u03c0\u03c1\u03ce\u03c4\u03bf;\u00bb. \u03a0\u03c4\u03ce\u03c3\u03b7 sessions \u03bc\u03b5 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ac Search Console clicks \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c0\u03c1\u03bf\u03c2 analytics \u03ae consent. \u03a0\u03c4\u03ce\u03c3\u03b7 impressions \u03c3\u03b5 \u03bb\u03af\u03b3\u03b5\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03c7\u03b5\u03c4\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7, indexing \u03ae query mix. \u03a0\u03c4\u03ce\u03c3\u03b7 \u03b8\u03ad\u03c3\u03b5\u03c9\u03bd \u03c3\u03b5 \u03c0\u03bf\u03bb\u03bb\u03ac \u03ac\u03c3\u03c7\u03b5\u03c4\u03b1 clusters \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf \u03b5\u03c5\u03c1\u03cd\u03c4\u03b5\u03c1\u03c9\u03bd \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ce\u03bd \u03ae \u03c0\u03bf\u03b9\u03bf\u03c4\u03b9\u03ba\u03ce\u03bd \u03c0\u03b1\u03c1\u03b1\u03b3\u03cc\u03bd\u03c4\u03c9\u03bd. \u039c\u03b5\u03af\u03c9\u03c3\u03b7 conversion rate \u03bc\u03b5 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ae \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ae \u03ba\u03af\u03bd\u03b7\u03c3\u03b7 \u03ba\u03b1\u03c4\u03b5\u03c5\u03b8\u03cd\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c3\u03b5 UX, \u03c4\u03b9\u03bc\u03ad\u03c2, \u03b4\u03b9\u03b1\u03b8\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ae checkout.<\/p>\n<div class=\"td-comparison td-comparison-cards--horizontal\">\n<div class=\"td-chart-head\">\n<p class=\"td-chart-kicker\">\u03a4\u03c1\u03af\u03b1 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03b1 \u03b4\u03b9\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7\u03c2<\/p>\n<p class=\"td-chart-title\">\u039c\u03b7\u03bd \u03c3\u03c5\u03bc\u03c0\u03c4\u03cd\u03c3\u03c3\u03b5\u03c4\u03b5 visibility, \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03cc \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1<\/p>\n<p class=\"td-chart-intro\">\u03a4\u03bf \u03ba\u03b1\u03b8\u03ad\u03bd\u03b1 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ac \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03b5\u03c1\u03ce\u03c4\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03b4\u03b9\u03bf\u03c1\u03b8\u03c9\u03c4\u03b9\u03ba\u03ae \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1.<\/p>\n<\/div>\n<div class=\"td-comparison-grid\">\n<div class=\"td-platform-card\">\n<p class=\"td-platform-name\">Search visibility<\/p>\n<p>Impressions, queries, landing pages, average position \u03ba\u03b1\u03b9 indexing \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03b1\u03bd \u03ac\u03bb\u03bb\u03b1\u03be\u03b5 \u03b7 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03c3\u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1.<\/p>\n<\/div>\n<div class=\"td-platform-card\">\n<p class=\"td-platform-name\">\u03a3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac \u03b5\u03c0\u03af\u03c3\u03ba\u03b5\u03c8\u03b7\u03c2<\/p>\n<p>CTR, sessions, engagement \u03ba\u03b1\u03b9 funnels \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03b1\u03bd \u03c4\u03bf snippet, \u03b7 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03ae \u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03bc\u03b5\u03c4\u03ac \u03c4\u03bf click \u03ac\u03bb\u03bb\u03b1\u03be\u03b5.<\/p>\n<\/div>\n<div class=\"td-platform-card\">\n<p class=\"td-platform-name\">Business outcome<\/p>\n<p>Leads, \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2, \u03ad\u03c3\u03bf\u03b4\u03b1, \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03b9\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7\u03c2 \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03b1\u03bd \u03b7 \u03bc\u03b5\u03c4\u03b1\u03b2\u03bf\u03bb\u03ae \u03ad\u03c7\u03b5\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"plaisio-elegchou-search-console-analytics\">\u03a0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03b5\u03bb\u03ad\u03b3\u03c7\u03bf\u03c5 \u03c3\u03b5 Search Console \u03ba\u03b1\u03b9 analytics<\/h2>\n<p>\u039e\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03bc\u03b5 \u03af\u03c3\u03b1 \u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03ac \u03c0\u03b1\u03c1\u03ac\u03b8\u03c5\u03c1\u03b1 \u03c0\u03c1\u03b9\u03bd \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03ac \u03c4\u03bf rollout, \u03b1\u03bb\u03bb\u03ac \u03c0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c3\u03c4\u03b5 year-over-year \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03cc\u03c4\u03b1\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03ad\u03bd\u03c4\u03bf\u03bd\u03b7 \u03b5\u03c0\u03bf\u03c7\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1. \u03a3\u03c4\u03bf Search Console \u03c7\u03c9\u03c1\u03af\u03c3\u03c4\u03b5 \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b1\u03bd\u03ac query, landing page, \u03c7\u03ce\u03c1\u03b1, \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ae \u03ba\u03b1\u03b9 \u03c4\u03cd\u03c0\u03bf \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2. \u03a3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03b5\u03bd\u03c4\u03c5\u03c0\u03c9\u03c3\u03b9\u03b1\u03ba\u03cc\u03c2 \u03bc\u03ad\u03c3\u03bf\u03c2 \u03cc\u03c1\u03bf\u03c2, \u03b1\u03bb\u03bb\u03ac \u03c4\u03bf \u03bc\u03b9\u03ba\u03c1\u03cc\u03c4\u03b5\u03c1\u03bf segment \u03c3\u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03b5\u03bc\u03c6\u03b1\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac \u03b7 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae. \u039f \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc\u03c2 \u03bc\u03b1\u03c2 \u03bf\u03b4\u03b7\u03b3\u03cc\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf <a href=\"https:\/\/twodots.gr\/google-search-console-2026-oratotita-indexing-ecommerce-seo\/\">Google Search Console \u03c4\u03bf 2026<\/a> \u03b5\u03be\u03b7\u03b3\u03b5\u03af \u03c0\u03ce\u03c2 \u03c3\u03c5\u03bd\u03b4\u03ad\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03c1\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1, indexing \u03ba\u03b1\u03b9 e-commerce SEO.<\/p>\n<p>\u039c\u03b5\u03c4\u03ac, \u03be\u03b5\u03c7\u03c9\u03c1\u03af\u03c3\u03c4\u03b5 metrics \u03c4\u03bf\u03c5 Search \u03b1\u03c0\u03cc metrics \u03c4\u03bf\u03c5 site. Impressions \u03ba\u03b1\u03b9 \u03bc\u03ad\u03c3\u03b7 \u03b8\u03ad\u03c3\u03b7 \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03b1\u03bd \u03ac\u03bb\u03bb\u03b1\u03be\u03b5 \u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03b7\u03c2. \u03a4\u03bf CTR \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03b5\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 click. Sessions, \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03ba\u03b1\u03b9 leads \u03b1\u03bd\u03ae\u03ba\u03bf\u03c5\u03bd \u03c3\u03c4\u03bf analytics \u03ba\u03b1\u03b9 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b5\u03c0\u03b7\u03c1\u03b5\u03b1\u03c3\u03c4\u03bf\u03cd\u03bd \u03b1\u03c0\u03cc consent, tagging, UX, stock \u03ae \u03c4\u03b9\u03bc\u03ad\u03c2. \u039c\u03b5\u03af\u03c9\u03c3\u03b7 \u03b5\u03c3\u03cc\u03b4\u03c9\u03bd \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03cc \u03bc\u03cc\u03bd\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03c0\u03cc\u03b4\u03b5\u03b9\u03be\u03b7 ranking loss.<\/p>\n<p>\u039f \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03cc\u03c2 \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c8\u03b5\u03b9 deployments, canonical tags, robots directives, redirects, faceted navigation, XML sitemaps, structured data, internal links, migrations \u03ba\u03b1\u03b9 server errors. \u0395\u03bb\u03ad\u03b3\u03be\u03c4\u03b5 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03b1\u03bd \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03c3\u03c4\u03b7\u03ba\u03b5 \u03ad\u03bd\u03b1 template \u03ae \u03bf\u03bb\u03cc\u03ba\u03bb\u03b7\u03c1\u03bf \u03c4\u03bf domain. \u03a4\u03bf Search Status Dashboard \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03c3\u03c5\u03bc\u03b2\u03ac\u03bd\u03c4\u03b1 \u03b5\u03c5\u03c1\u03b5\u03af\u03b1\u03c2 \u03ba\u03bb\u03af\u03bc\u03b1\u03ba\u03b1\u03c2\u00b7 \u03b4\u03b5\u03bd \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03b8\u03b9\u03c3\u03c4\u03ac \u03c4\u03bf\u03bd \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf \u03c4\u03bf\u03c5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5 site.<\/p>\n<div class=\"td-decision-band\">\n<p class=\"td-decision-kicker\">\u039a\u03b1\u03bd\u03cc\u03bd\u03b1\u03c2 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7\u03c2<\/p>\n<p class=\"td-decision-title\">\u0391\u03bb\u03bb\u03ac\u03be\u03c4\u03b5 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03bc\u03cc\u03bd\u03bf \u03cc\u03c4\u03b1\u03bd \u03c4\u03bf \u03b5\u03cd\u03c1\u03b7\u03bc\u03b1 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 URLs \u03ba\u03b1\u03b9 queries<\/p>\n<p>\u0397 \u03b7\u03bc\u03b5\u03c1\u03bf\u03bc\u03b7\u03bd\u03af\u03b1 \u03c4\u03bf\u03c5 update \u03b5\u03af\u03bd\u03b1\u03b9 annotation. \u0391\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 URL-level evidence, \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03cc segment, \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03cc \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf \u03ba\u03b1\u03b9 \u03c3\u03b1\u03c6\u03ae \u03c5\u03c0\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c3\u03ae\u03bc\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03bc\u03ad\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c9\u03b8\u03b5\u03af.<\/p>\n<\/div>\n<h2 id=\"spam-policies-sto-seo-audit\">\u039f\u03b9 spam policies \u03c0\u03bf\u03c5 \u03b1\u03bd\u03ae\u03ba\u03bf\u03c5\u03bd \u03c3\u03c4\u03bf audit<\/h2>\n<p>\u0397 \u03b5\u03c0\u03af\u03c3\u03b7\u03bc\u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c4\u03b7\u03c2 Google \u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 cloaking, doorway abuse, expired domain abuse, hacked content, hidden text, keyword stuffing, link spam, machine-generated traffic, misleading functionality, scaled content abuse, scraping \u03ba\u03b1\u03b9 site reputation abuse. \u03a4\u03bf audit \u03b4\u03b5\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03c5\u03c0\u03bf\u03b8\u03ad\u03c3\u03b5\u03b9 \u03c0\u03bf\u03b9\u03b1 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae \u00ab\u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5\u00bb \u03c4\u03bf August update. \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03bd\u03c4\u03bf\u03c0\u03af\u03c3\u03b5\u03b9 \u03b1\u03bd \u03c4\u03bf site \u03c0\u03b1\u03c1\u03b1\u03b2\u03b9\u03ac\u03b6\u03b5\u03b9 \u03ae\u03b4\u03b7 \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03bd \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03c5\u03bc\u03ad\u03bd\u03bf \u03ba\u03b1\u03bd\u03cc\u03bd\u03b1.<\/p>\n<p>Scaled content abuse \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03cc\u03c4\u03b1\u03bd \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03c5\u03c1\u03af\u03c9\u03c2 \u03b3\u03b9\u03b1 \u03c7\u03b5\u03b9\u03c1\u03b1\u03b3\u03ce\u03b3\u03b7\u03c3\u03b7 rankings \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03b3\u03b9\u03b1 \u03b2\u03bf\u03ae\u03b8\u03b5\u03b9\u03b1 \u03c0\u03c1\u03bf\u03c2 \u03c4\u03bf\u03bd \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7, \u03b1\u03bd\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c4\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf \u03b1\u03bd \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03b8\u03b7\u03ba\u03b1\u03bd \u03b1\u03c0\u03cc \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf, \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc \u03ae \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc \u03c4\u03bf\u03c5\u03c2. \u03a0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03bc\u03b1\u03b6\u03b9\u03ba\u03ad\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c7\u03c9\u03c1\u03af\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c4\u03b9\u03b8\u03ad\u03bc\u03b5\u03bd\u03b7 \u03b1\u03be\u03af\u03b1, \u03b7 \u03b1\u03bd\u03b1\u03b4\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7 \u03ae \u03bc\u03b5\u03c4\u03b1\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 scraped \u03c5\u03bb\u03b9\u03ba\u03bf\u03cd, \u03b7 \u03c3\u03cd\u03bd\u03b8\u03b5\u03c3\u03b7 \u03c0\u03b7\u03b3\u03ce\u03bd \u03c7\u03c9\u03c1\u03af\u03c2 \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bc\u03b2\u03bf\u03bb\u03ae \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03c0\u03bf\u03bb\u03bb\u03ac sites \u03c0\u03bf\u03c5 \u03ba\u03c1\u03cd\u03b2\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03ba\u03bb\u03af\u03bc\u03b1\u03ba\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae\u03c2.<\/p>\n<p>\u03a3\u03c4\u03bf e-commerce, \u03b1\u03bd\u03c4\u03b9\u03b3\u03c1\u03b1\u03c6\u03ae \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03b1\u03c6\u03ce\u03bd \u03c0\u03c1\u03bf\u03bc\u03b7\u03b8\u03b5\u03c5\u03c4\u03ce\u03bd \u03ae \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd \u03af\u03b4\u03b9\u03b5\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c6\u03af\u03bb\u03c4\u03c1\u03c9\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c7\u03c9\u03c1\u03af\u03c2 \u03be\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03ae \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1. \u03a0\u03c1\u03c9\u03c4\u03cc\u03c4\u03c5\u03c0\u03b5\u03c2 \u03b4\u03bf\u03ba\u03b9\u03bc\u03ad\u03c2, \u03c3\u03b1\u03c6\u03b5\u03af\u03c2 \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03c3\u03b5\u03b9\u03c2, \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b5\u03c2, \u03b1\u03ba\u03c1\u03b9\u03b2\u03ae \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03b4\u03b9\u03b1\u03b8\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2, \u03bf\u03b4\u03b7\u03b3\u03af\u03b5\u03c2 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7\u03c2 \u03ae \u03b5\u03c0\u03b9\u03c3\u03c4\u03c1\u03bf\u03c6\u03ae\u03c2 \u03bc\u03b5\u03b9\u03ce\u03bd\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03b1\u03b2\u03b5\u03b2\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03ae. \u0395\u03af\u03bd\u03b1\u03b9 \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03b1\u03be\u03af\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7, \u03cc\u03c7\u03b9 \u03b5\u03b3\u03b3\u03cd\u03b7\u03c3\u03b7 \u03ba\u03b1\u03c4\u03ac\u03c4\u03b1\u03be\u03b7\u03c2.<\/p>\n<h2 id=\"ai-content-ai-overviews-ai-mode\">AI content, AI Overviews \u03ba\u03b1\u03b9 AI Mode<\/h2>\n<p>\u0397 Google \u03b4\u03b7\u03bb\u03ce\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 generative AI \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c5\u03c4\u03bf\u03bc\u03ac\u03c4\u03c9\u03c2 spam. \u03a4\u03bf \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03b1\u03c1\u03c7\u03af\u03b6\u03b5\u03b9 \u03cc\u03c4\u03b1\u03bd \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae \u03c0\u03bf\u03bb\u03bb\u03ce\u03bd \u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd \u03c7\u03c9\u03c1\u03af\u03c2 \u03c0\u03c1\u03cc\u03c3\u03b8\u03b5\u03c4\u03b7 \u03b1\u03be\u03af\u03b1, \u03bc\u03b5 \u03ba\u03cd\u03c1\u03b9\u03bf \u03c3\u03ba\u03bf\u03c0\u03cc \u03c4\u03b7 \u03c7\u03b5\u03b9\u03c1\u03b1\u03b3\u03ce\u03b3\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03c4\u03ac\u03c4\u03b1\u03be\u03b7\u03c2. \u0397 \u03b5\u03c5\u03b8\u03cd\u03bd\u03b7 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03c3\u03c4\u03bf\u03bd publisher: \u03b1\u03ba\u03c1\u03af\u03b2\u03b5\u03b9\u03b1, \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1, \u03c3\u03c5\u03bd\u03ac\u03c6\u03b5\u03b9\u03b1, \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2 claims \u03ba\u03b1\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03c0\u03c1\u03c9\u03c4\u03cc\u03c4\u03c5\u03c0\u03b7 \u03c3\u03c5\u03bd\u03b5\u03b9\u03c3\u03c6\u03bf\u03c1\u03ac.<\/p>\n<p>\u0393\u03b9\u03b1 \u03c4\u03b9\u03c2 generative AI \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b5\u03c2 \u03c4\u03bf\u03c5 Google Search, \u03bf\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 SEO \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b5\u03be\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b9\u03c3\u03c7\u03cd\u03bf\u03c5\u03bd. \u03a4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 crawlable \u03ba\u03b1\u03b9 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03bf \u03b3\u03b9\u03b1 \u03b5\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03b7 \u03bc\u03b5 snippet, \u03b5\u03bd\u03ce \u03b7 Google \u03b4\u03af\u03bd\u03b5\u03b9 \u03ad\u03bc\u03c6\u03b1\u03c3\u03b7 \u03c3\u03b5 \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03cc, expert-led \u03ba\u03b1\u03b9 \u03bc\u03b7 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b5\u03c5\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf. \u0394\u03b5\u03bd \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af\u03c4\u03b1\u03b9 \u03b5\u03b9\u03b4\u03b9\u03ba\u03cc schema \u03b3\u03b9\u03b1 AI Overviews \u03ae AI Mode, \u03bf\u03cd\u03c4\u03b5 \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03cc \u00abchunking\u00bb \u03c3\u03b5 \u03c0\u03bf\u03bb\u03cd \u03bc\u03b9\u03ba\u03c1\u03ac \u03c4\u03bc\u03ae\u03bc\u03b1\u03c4\u03b1, \u03bf\u03cd\u03c4\u03b5 \u03be\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03ae \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 fan-out \u03c0\u03b1\u03c1\u03b1\u03bb\u03bb\u03b1\u03b3\u03ae.<\/p>\n<p>\u0397 \u03c3\u03c9\u03c3\u03c4\u03ae \u03c7\u03c1\u03ae\u03c3\u03b7 AI \u03c3\u03b5 content workflow \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03af\u03c9\u03c3\u03b7 \u03c0\u03b7\u03b3\u03ce\u03bd, \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03b9\u03bd\u03b7 \u03b5\u03c0\u03b9\u03bc\u03ad\u03bb\u03b5\u03b9\u03b1, \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf \u03b1\u03ba\u03c1\u03af\u03b2\u03b5\u03b9\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03b1\u03c6\u03ae \u03b9\u03b4\u03b9\u03bf\u03ba\u03c4\u03b7\u03c3\u03af\u03b1 \u03c4\u03b7\u03c2 \u03c4\u03b5\u03bb\u03b9\u03ba\u03ae\u03c2 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7\u03c2. \u03a4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf \u03bc\u03b1\u03c2 \u03b3\u03b9\u03b1 <a href=\"https:\/\/twodots.gr\/ai-content-xoris-ai-slop-apopsi-koino\/\">AI content \u03c7\u03c9\u03c1\u03af\u03c2 AI slop<\/a> \u03b1\u03bd\u03b1\u03bb\u03cd\u03b5\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03b7 \u03ac\u03c0\u03bf\u03c8\u03b7, \u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c0\u03bf\u03c5 \u03b1\u03bd\u03ae\u03ba\u03b5\u03b9 \u03c3\u03c4\u03bf brand \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b1\u03bd\u03b8\u03b5\u03ba\u03c4\u03b9\u03ba\u03ac \u03b1\u03c0\u03cc \u03c4\u03b7 \u03bc\u03b1\u03b6\u03b9\u03ba\u03ae \u03b1\u03bd\u03b1\u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae \u03c4\u03b7\u03c2 \u03bc\u03ad\u03c3\u03b7\u03c2 \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7\u03c2.<\/p>\n<h2 id=\"axiologisi-periechomenou\">\u0391\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bc\u03b1\u03b6\u03b9\u03ba\u03cc \u03c0\u03b1\u03bd\u03b9\u03ba\u03cc<\/h2>\n<p>\u03a6\u03c4\u03b9\u03ac\u03be\u03c4\u03b5 inventory \u03c4\u03c9\u03bd \u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b1\u03c3\u03b1\u03bd, \u03cc\u03c3\u03c9\u03bd \u03ad\u03bc\u03b5\u03b9\u03bd\u03b1\u03bd \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03cc\u03c3\u03c9\u03bd \u03ba\u03ad\u03c1\u03b4\u03b9\u03c3\u03b1\u03bd. \u03a3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b5 \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2, \u03c0\u03c1\u03c9\u03c4\u03bf\u03c4\u03c5\u03c0\u03af\u03b1, \u03b2\u03ac\u03b8\u03bf\u03c2, \u03b5\u03bd\u03b7\u03bc\u03ad\u03c1\u03c9\u03c3\u03b7, authorship, \u03b5\u03c3\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ae \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1. \u039f\u03b9 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ad\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03c9\u03c2 \u03b5\u03c3\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03cc control: \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03c0\u03bf\u03b9\u03b1 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03ac\u03bd\u03c4\u03b5\u03be\u03b1\u03bd \u03c3\u03c4\u03bf \u03af\u03b4\u03b9\u03bf domain, \u03c3\u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03c5\u03c0\u03bf\u03b4\u03bf\u03bc\u03ae.<\/p>\n<p>\u0391\u03bd \u03b2\u03c1\u03b5\u03b8\u03bf\u03cd\u03bd clusters \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd \u03af\u03b4\u03b9\u03c9\u03bd \u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd, \u03b5\u03be\u03b5\u03c4\u03ac\u03c3\u03c4\u03b5 \u03b5\u03bd\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7, \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03ae \u03b1\u03c6\u03b1\u03af\u03c1\u03b5\u03c3\u03b7 \u03bc\u03cc\u03bd\u03bf \u03b1\u03c6\u03bf\u03cd \u03b5\u03bb\u03ad\u03b3\u03be\u03b5\u03c4\u03b5 traffic, conversions, backlinks \u03ba\u03b1\u03b9 \u03c1\u03cc\u03bb\u03bf \u03c3\u03c4\u03bf customer journey. \u039c\u03b9\u03b1 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03c3\u03b5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2, \u03c0\u03b1\u03c1\u03cc\u03c4\u03b9 \u03b4\u03b5\u03bd \u03ad\u03c7\u03b5\u03b9 \u03c5\u03c8\u03b7\u03bb\u03ae \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7. \u03a3\u03b5 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7\u03bd \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7 \u03af\u03c3\u03c9\u03c2 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5, \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c0\u03bb\u03bf\u03ae\u03b3\u03b7\u03c3\u03b7 \u03ae noindex, \u03cc\u03c7\u03b9 \u03b1\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b7 \u03b4\u03b9\u03b1\u03b3\u03c1\u03b1\u03c6\u03ae.<\/p>\n<p>\u03a1\u03c9\u03c4\u03ae\u03c3\u03c4\u03b5 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03c4\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b8\u03ad\u03c4\u03b5\u03b9 \u03b7 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03ae\u03b4\u03b7 \u03c3\u03c4\u03b7 \u00ab\u03bc\u03ad\u03c3\u03b7 \u03b1\u03c0\u03ac\u03bd\u03c4\u03b7\u03c3\u03b7\u00bb \u03c4\u03bf\u03c5 web. \u03a0\u03c1\u03c9\u03c4\u03bf\u03b3\u03b5\u03bd\u03ae \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1, \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1, \u03c4\u03bf\u03c0\u03b9\u03ba\u03ae \u03b3\u03bd\u03ce\u03c3\u03b7, \u03b4\u03bf\u03ba\u03b9\u03bc\u03ad\u03c2, \u03bc\u03b5\u03b8\u03bf\u03b4\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b1 \u03cc\u03c1\u03b9\u03b1 \u03b9\u03c3\u03c7\u03c5\u03c1\u03b9\u03c3\u03bc\u03ce\u03bd \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc information gain. \u0394\u03b5\u03af\u03c4\u03b5 \u03c0\u03ce\u03c2 \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c5\u03c4\u03ae \u03b7 \u03b1\u03c1\u03c7\u03ae \u03c3\u03c4\u03bf\u03bd \u03bf\u03b4\u03b7\u03b3\u03cc \u03bc\u03b1\u03c2 \u03b3\u03b9\u03b1 <a href=\"https:\/\/twodots.gr\/information-gain-seo-prototypo-periechomeno\/\">\u03c0\u03c1\u03c9\u03c4\u03cc\u03c4\u03c5\u03c0\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c3\u03c4\u03bf SEO<\/a>.<\/p>\n<h2 id=\"backlinks-synergasies-site-reputation\">Backlinks, \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 site reputation<\/h2>\n<p>\u0397 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae link spam \u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03b1\u03b3\u03bf\u03c1\u03ac \u03ae \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7 links \u03b3\u03b9\u03b1 ranking, \u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bd\u03c4\u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2, \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 links \u03ba\u03b1\u03b9 advertorial links \u03c0\u03bf\u03c5 \u03bc\u03b5\u03c4\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd ranking credit. Paid \u03ae sponsored \u03c3\u03c7\u03ad\u03c3\u03b5\u03b9\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd, \u03b1\u03bb\u03bb\u03ac \u03bf\u03b9 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03bc\u03bf\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03b7\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1 \u03bc\u03b5 rel=&#8221;sponsored&#8221; \u03ae rel=&#8221;nofollow&#8221; \u03cc\u03c0\u03bf\u03c5 \u03c4\u03b1\u03b9\u03c1\u03b9\u03ac\u03b6\u03b5\u03b9. \u0397 \u03b1\u03b3\u03bf\u03c1\u03ac links \u03c9\u03c2 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03bf \u00ab\u03b1\u03bd\u03c4\u03af\u03b4\u03bf\u03c4\u03bf\u00bb \u03c3\u03b5 \u03c0\u03c4\u03ce\u03c3\u03b7 \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf \u03c1\u03af\u03c3\u03ba\u03bf \u03b1\u03bd\u03c4\u03af \u03bd\u03b1 \u03b4\u03b9\u03bf\u03c1\u03b8\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03b9\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7.<\/p>\n<p>\u0397 site reputation policy \u03b1\u03c6\u03bf\u03c1\u03ac third-party content \u03c0\u03bf\u03c5 \u03c6\u03b9\u03bb\u03bf\u03be\u03b5\u03bd\u03b5\u03af\u03c4\u03b1\u03b9 \u03ba\u03c5\u03c1\u03af\u03c9\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03ba\u03bc\u03b5\u03c4\u03b1\u03bb\u03bb\u03b5\u03c5\u03c4\u03b5\u03af \u03c4\u03b1 \u03ae\u03b4\u03b7 \u03ba\u03b5\u03c1\u03b4\u03b9\u03c3\u03bc\u03ad\u03bd\u03b1 ranking signals \u03c4\u03bf\u03c5 host. \u0394\u03b5\u03bd \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03ba\u03ac\u03b8\u03b5 guest post, opinion column \u03ae affiliate \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b1\u03c1\u03b1\u03b2\u03af\u03b1\u03c3\u03b7. \u039a\u03c1\u03af\u03c3\u03b9\u03bc\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c2 editorial \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2, \u03b7 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b7 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b7, \u03b7 \u03b4\u03b7\u03bb\u03c9\u03bc\u03ad\u03bd\u03b7 \u03b5\u03c5\u03b8\u03cd\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03b7 \u03c3\u03c5\u03bd\u03ac\u03c6\u03b5\u03b9\u03b1 \u03bc\u03b5 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c4\u03bf\u03c5 site.<\/p>\n<p>\u0388\u03bd\u03b1 audit \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03b9\u03ce\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03c0\u03bf\u03b9\u03bf\u03c2 \u03b3\u03c1\u03ac\u03c6\u03b5\u03b9, \u03c0\u03bf\u03b9\u03bf\u03c2 \u03b5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03b9, \u03c0\u03bf\u03b9\u03b1 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ae \u03c3\u03c7\u03ad\u03c3\u03b7 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9, \u03c0\u03ce\u03c2 \u03c3\u03b7\u03bc\u03b5\u03b9\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03bc\u03bf\u03b9 \u03ba\u03b1\u03b9 \u03b1\u03bd \u03c4\u03bf \u03b8\u03ad\u03bc\u03b1 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c4\u03b5\u03af \u03c4\u03bf\u03c5\u03c2 \u03b1\u03bd\u03b1\u03b3\u03bd\u03ce\u03c3\u03c4\u03b5\u03c2 \u03c4\u03bf\u03c5 site. \u0397 \u03b4\u03b9\u03b1\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03b9\u03b1\u03ba\u03bf\u03c3\u03bc\u03b7\u03c4\u03b9\u03ba\u03ae \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03ad\u03c1\u03b5\u03b9\u03b1\u00b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03b1\u03ba\u03c5\u03b2\u03ad\u03c1\u03bd\u03b7\u03c3\u03b7\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5.<\/p>\n<h2 id=\"anafora-pros-dioikisi-pelati\">\u03a4\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03b4\u03b9\u03bf\u03af\u03ba\u03b7\u03c3\u03b7 \u03ae \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7<\/h2>\n<p>\u039c\u03b9\u03b1 \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b7 \u03b5\u03bd\u03b7\u03bc\u03ad\u03c1\u03c9\u03c3\u03b7 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03cd\u03bd\u03c4\u03bf\u03bc\u03bf timeline, affected segments, \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc impact, \u03c0\u03b9\u03b8\u03b1\u03bd\u03ad\u03c2 \u03b1\u03b9\u03c4\u03af\u03b5\u03c2 \u03bc\u03b5 \u03b2\u03b1\u03b8\u03bc\u03cc \u03b2\u03b5\u03b2\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b1 tests. \u0397 \u03c6\u03c1\u03ac\u03c3\u03b7 \u00ab\u03b7 Google \u03bc\u03b1\u03c2 \u03c4\u03b9\u03bc\u03ce\u03c1\u03b7\u03c3\u03b5\u00bb \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03c0\u03b9\u03bf \u03b2\u03ad\u03b2\u03b1\u03b9\u03b7 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1. \u03a0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ae\u03c3\u03c4\u03b5: \u00ab\u03b7 \u03c0\u03c4\u03ce\u03c3\u03b7 \u03be\u03b5\u03ba\u03af\u03bd\u03b7\u03c3\u03b5 \u03bc\u03ad\u03c3\u03b1 \u03c3\u03c4\u03bf rollout, \u03b5\u03bd\u03c4\u03bf\u03c0\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c4\u03b9\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03bb\u03ad\u03b3\u03c7\u03bf\u03c5\u03bc\u03b5 policy, technical, demand \u03ba\u03b1\u03b9 measurement factors\u00bb.<\/p>\n<p>\u0394\u03b5\u03af\u03be\u03c4\u03b5 \u03be\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03ac rankings, clicks, conversions \u03ba\u03b1\u03b9 AI visibility. \u039c\u03b7\u03bd \u03b5\u03bd\u03ce\u03bd\u03b5\u03c4\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c0\u03b1\u03c1\u03bf\u03bd\u03bf\u03bc\u03b1\u03c3\u03c4\u03ad\u03c2 \u03ae \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2 \u03c3\u03b5 \u03ad\u03bd\u03b1 score. \u0397 Google \u03c0\u03bb\u03ad\u03bf\u03bd \u03b4\u03b9\u03b1\u03b8\u03ad\u03c4\u03b5\u03b9 \u03be\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03ae \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ac Generative AI performance \u03c3\u03c4\u03bf Search Console, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03b1\u03c5\u03c4\u03ae \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03b2\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b1\u03b6\u03af \u03bc\u03b5 \u03c4\u03b1 first-party outcomes. \u0393\u03b9\u03b1 \u03c3\u03c5\u03c3\u03c4\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf \u03c4\u03c9\u03bd \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd \u03c4\u03c9\u03bd answer engines, \u03c4\u03bf <a href=\"https:\/\/twodots.gr\/aeo-audit-ai-answer-engines-brand\/\">AEO audit \u03b3\u03b9\u03b1 brands<\/a> \u03b4\u03af\u03bd\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03cc \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7\u03c2.<\/p>\n<p>\u039f\u03c1\u03af\u03c3\u03c4\u03b5 \u03ba\u03b1\u03b9 \u03c4\u03b9 \u03b4\u03b5\u03bd \u03b8\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03b7 \u03bf\u03bc\u03ac\u03b4\u03b1: \u03bc\u03b1\u03b6\u03b9\u03ba\u03ad\u03c2 \u03b4\u03b9\u03b1\u03b3\u03c1\u03b1\u03c6\u03ad\u03c2 \u03c7\u03c9\u03c1\u03af\u03c2 URL-level evidence, \u03b1\u03b3\u03bf\u03c1\u03ac links \u03c9\u03c2 \u03b8\u03b5\u03c1\u03b1\u03c0\u03b5\u03af\u03b1, \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae \u03b5\u03ba\u03b1\u03c4\u03bf\u03bd\u03c4\u03ac\u03b4\u03c9\u03bd query permutations \u03ae \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2 \u03b2\u03ac\u03c3\u03b5\u03b9 \u03b5\u03bd\u03cc\u03c2 \u03c4\u03c1\u03af\u03c4\u03bf\u03c5 volatility score. \u039a\u03c1\u03b1\u03c4\u03ae\u03c3\u03c4\u03b5 changelog \u03bc\u03b5 \u03b7\u03bc\u03b5\u03c1\u03bf\u03bc\u03b7\u03bd\u03af\u03b1, URL, \u03b1\u03b9\u03c4\u03af\u03b1, \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03bc\u03b5\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf \u03c3\u03ae\u03bc\u03b1 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7\u03c2 \u03ce\u03c3\u03c4\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03c0\u03b1\u03c1\u03ad\u03bc\u03b2\u03b1\u03c3\u03b7 \u03bd\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03b7\u03b8\u03b5\u03af.<\/p>\n<h2 id=\"plano-epta-vimaton\">\u03a0\u03bb\u03ac\u03bd\u03bf \u03b5\u03c0\u03c4\u03ac \u03b2\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd<\/h2>\n<p>\u0397 \u03b4\u03b9\u03b5\u03c1\u03b5\u03cd\u03bd\u03b7\u03c3\u03b7 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7 \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03bf \u03c1\u03af\u03c3\u03ba\u03bf, \u03b1\u03bb\u03bb\u03ac \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03b5\u03bb\u03b5\u03b3\u03c7\u03cc\u03bc\u03b5\u03bd\u03b7 \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03bc\u03b7 \u03b4\u03b9\u03b1\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03b9\u03c4\u03af\u03b1 \u03bc\u03b1\u03b6\u03af \u03bc\u03b5 \u03c4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1. \u0397 \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03c3\u03b5\u03b9\u03c1\u03ac \u03ba\u03c1\u03b1\u03c4\u03ac \u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03ac \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7, \u03c4\u03b7\u03bd \u03c5\u03c0\u03cc\u03b8\u03b5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae.<\/p>\n<div class=\"td-step-list\">\n<p class=\"td-step-list-title\">\u0391\u03c0\u03cc \u03c4\u03bf alert \u03c3\u03b5 \u03b5\u03bb\u03b5\u03b3\u03c7\u03cc\u03bc\u03b5\u03bd\u03b7 SEO \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7<\/p>\n<ol>\n<li><span class=\"td-step-kicker\">Step 1<\/span><strong>\u039a\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c8\u03c4\u03b5 \u03c4\u03b1 update windows<\/strong>\n<p>\u03a3\u03b7\u03bc\u03b5\u03b9\u03ce\u03c3\u03c4\u03b5 \u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03ac 18\u201321 \u0391\u03c5\u03b3\u03bf\u03cd\u03c3\u03c4\u03bf\u03c5 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03bc\u03b5\u03c4\u03b1\u03b3\u03b5\u03bd\u03ad\u03c3\u03c4\u03b5\u03c1\u03bf update \u03c0\u03bf\u03c5 \u03ac\u03c1\u03c7\u03b9\u03c3\u03b5 \u03c3\u03c4\u03b9\u03c2 24 \u03a3\u03b5\u03c0\u03c4\u03b5\u03bc\u03b2\u03c1\u03af\u03bf\u03c5. \u039c\u03b7\u03bd \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03b5\u03c4\u03b5 \u03cc\u03bb\u03b7 \u03c4\u03b7\u03bd \u03c0\u03b5\u03c1\u03af\u03bf\u03b4\u03bf \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03c3\u03c5\u03bc\u03b2\u03ac\u03bd.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">Step 2<\/span><strong>\u0392\u03c1\u03b5\u03af\u03c4\u03b5 \u03c4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf metric \u03c0\u03bf\u03c5 \u03ac\u03bb\u03bb\u03b1\u03be\u03b5<\/strong>\n<p>\u0395\u03bb\u03ad\u03b3\u03be\u03c4\u03b5 \u03bc\u03b5 \u03c3\u03b5\u03b9\u03c1\u03ac impressions, \u03b8\u03ad\u03c3\u03b7, CTR, clicks, sessions \u03ba\u03b1\u03b9 conversions. \u0397 \u03c0\u03c1\u03ce\u03c4\u03b7 \u03bc\u03b5\u03c4\u03b1\u03b2\u03bf\u03bb\u03ae \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03bf \u03c0\u03b5\u03b4\u03af\u03bf \u03c4\u03b7\u03c2 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1\u03c2.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">Step 3<\/span><strong>\u0391\u03c0\u03bf\u03bc\u03bf\u03bd\u03ce\u03c3\u03c4\u03b5 \u03c4\u03bf \u03bc\u03b9\u03ba\u03c1\u03cc\u03c4\u03b5\u03c1\u03bf affected segment<\/strong>\n<p>\u03a7\u03c9\u03c1\u03af\u03c3\u03c4\u03b5 \u03b1\u03bd\u03ac query cluster, landing page, template, \u03c7\u03ce\u03c1\u03b1, \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ae \u03ba\u03b1\u03b9 \u03c4\u03cd\u03c0\u03bf \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03bc\u03ad\u03c7\u03c1\u03b9 \u03bd\u03b1 \u03c6\u03b1\u03bd\u03b5\u03af \u03c0\u03bf\u03cd \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">Step 4<\/span><strong>\u039f\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03ce\u03c3\u03c4\u03b5 \u03c4\u03bf\u03bd \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03cc \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf<\/strong>\n<p>\u0395\u03bb\u03ad\u03b3\u03be\u03c4\u03b5 indexing, canonical, robots, redirects, sitemaps, faceted URLs, structured data, internal links, deployments \u03ba\u03b1\u03b9 server errors \u03c0\u03c1\u03b9\u03bd \u03be\u03b1\u03bd\u03b1\u03b3\u03c1\u03ac\u03c8\u03b5\u03c4\u03b5 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">Step 5<\/span><strong>\u03a7\u03b1\u03c1\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b1 \u03b5\u03c5\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c3\u03c4\u03b9\u03c2 \u03b5\u03c0\u03af\u03c3\u03b7\u03bc\u03b5\u03c2 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2<\/strong>\n<p>\u03a3\u03c5\u03bd\u03b4\u03ad\u03c3\u03c4\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03bc\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03ba\u03b1\u03bd\u03cc\u03bd\u03b1, \u03cc\u03c0\u03c9\u03c2 scaled content abuse, link spam \u03ae site reputation abuse. \u0391\u03c0\u03bf\u03c6\u03cd\u03b3\u03b5\u03c4\u03b5 \u03b5\u03b9\u03ba\u03b1\u03c3\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 \u00ab\u03ba\u03c1\u03c5\u03c6\u03ac\u00bb signals.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">Step 6<\/span><strong>\u0394\u03b9\u03bf\u03c1\u03b8\u03ce\u03c3\u03c4\u03b5 \u03bc\u03b9\u03ba\u03c1\u03cc, \u03b5\u03bb\u03b5\u03b3\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c3\u03cd\u03bd\u03bf\u03bb\u03bf URLs<\/strong>\n<p>\u039f\u03c1\u03af\u03c3\u03c4\u03b5 \u03c4\u03b9 \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9, \u03b3\u03b9\u03b1\u03c4\u03af \u03b1\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03c0\u03bf\u03b9\u03bf metric \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03b4\u03c1\u03ac\u03c3\u03b5\u03b9. \u0394\u03b9\u03b1\u03c4\u03b7\u03c1\u03ae\u03c3\u03c4\u03b5 control pages \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c6\u03cd\u03b3\u03b5\u03c4\u03b5 site-wide \u03b5\u03c0\u03ad\u03bc\u03b2\u03b1\u03c3\u03b7 \u03c7\u03c9\u03c1\u03af\u03c2 \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03af\u03c9\u03c3\u03b7.<\/p>\n<\/li>\n<li><span class=\"td-step-kicker\">Step 7<\/span><strong>\u03a0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03c4\u03b5 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 business \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1<\/strong>\n<p>\u039c\u03b7 \u03c3\u03c4\u03b1\u03bc\u03b1\u03c4\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03ba\u03c4\u03b7\u03c3\u03b7 impressions. \u0395\u03bb\u03ad\u03b3\u03be\u03c4\u03b5 \u03b1\u03bd \u03b5\u03c0\u03ad\u03c3\u03c4\u03c1\u03b5\u03c8\u03b1\u03bd \u03c3\u03c9\u03c3\u03c4\u03ac queries, \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf traffic, leads \u03ae \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03bd \u03bc\u03b5\u03b9\u03ce\u03b8\u03b7\u03ba\u03b1\u03bd \u03bb\u03ac\u03b8\u03b7 \u03ae \u03b1\u03b9\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7\u03c2.<\/p>\n<\/li>\n<\/ol>\n<\/div>\n<h2 id=\"symperasma-gia-anthektiko-seo\">\u03a3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03b1\u03bd\u03b8\u03b5\u03ba\u03c4\u03b9\u03ba\u03cc SEO<\/h2>\n<p>\u03a4\u03bf Google August 2026 spam update \u03b4\u03b5\u03bd \u03c3\u03c5\u03bd\u03bf\u03b4\u03b5\u03cd\u03c4\u03b7\u03ba\u03b5 \u03b1\u03c0\u03cc \u03bc\u03c5\u03c3\u03c4\u03b9\u03ba\u03ae \u03c3\u03c5\u03bd\u03c4\u03b1\u03b3\u03ae \u03b1\u03bd\u03ac\u03ba\u03b1\u03bc\u03c8\u03b7\u03c2. \u0397 Google \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03af\u03c9\u03c3\u03b5 \u03c4\u03bf \u03c3\u03cd\u03bd\u03c4\u03bf\u03bc\u03bf rollout \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03ad\u03c0\u03b5\u03bc\u03c8\u03b5 \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03c3\u03c4\u03b9\u03c2 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 spam policies. \u03a4\u03bf \u03c3\u03c9\u03c3\u03c4\u03cc \u03ad\u03c1\u03b3\u03bf \u03bc\u03b9\u03b1\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b1\u03c2 SEO \u03b5\u03af\u03bd\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03bd\u03ce\u03c3\u03b5\u03b9 \u03c4\u03bf \u03b5\u03c0\u03af\u03c3\u03b7\u03bc\u03bf timeline \u03bc\u03b5 \u03c4\u03b1 \u03b4\u03b9\u03ba\u03ac \u03c4\u03b7\u03c2 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1, \u03bd\u03b1 \u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03af\u03c3\u03b5\u03b9 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03c1\u03b7\u03c4\u03b9\u03ba\u03ac \u03b1\u03af\u03c4\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03bb\u03bb\u03ac\u03be\u03b5\u03b9 \u03bc\u03cc\u03bd\u03bf \u03cc,\u03c4\u03b9 \u03c3\u03c4\u03b7\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b5\u03c0\u03b1\u03bd\u03b1\u03bb\u03ae\u03c8\u03b9\u03bc\u03b1 \u03b5\u03c5\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1.<\/p>\n<p>\u0397 \u03c0\u03b9\u03bf \u03b1\u03bd\u03b8\u03b5\u03ba\u03c4\u03b9\u03ba\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf \u03ba\u03b1\u03b9 \u03c0\u03c1\u03c9\u03c4\u03cc\u03c4\u03c5\u03c0\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf, \u03ba\u03b1\u03b8\u03b1\u03c1\u03ae \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03b2\u03ac\u03c3\u03b7, \u03b4\u03b9\u03b1\u03c6\u03b1\u03bd\u03b5\u03af\u03c2 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b5\u03c2, \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae editorial \u03b5\u03c5\u03b8\u03cd\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03b1\u03bd\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9. \u0394\u03b5\u03bd \u03b5\u03b3\u03b3\u03c5\u03ac\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03ba\u03ac\u03b8\u03b5 URL \u03b8\u03b1 \u03ba\u03b5\u03c1\u03b4\u03af\u03c3\u03b5\u03b9. \u039c\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03cc\u03bc\u03c9\u03c2 \u03c4\u03b7\u03bd \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03b6\u03b5\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03ba\u03ac\u03b8\u03b5 update \u03c9\u03c2 \u03b1\u03bd\u03b5\u03be\u03ae\u03b3\u03b7\u03c4\u03b7 \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03c1\u03bf\u03c6\u03ae \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c4\u03bf SEO \u03b1\u03c0\u03cc \u03b1\u03bd\u03c4\u03af\u03b4\u03c1\u03b1\u03c3\u03b7 \u03c0\u03b1\u03bd\u03b9\u03ba\u03bf\u03cd \u03c3\u03b5 \u03b5\u03bb\u03b5\u03b3\u03c7\u03cc\u03bc\u03b5\u03bd\u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1.<\/p>\n<section class=\"td-service-cta\">\n<div class=\"td-service-cta-content\">\n<p class=\"td-service-cta-kicker\">\u0391\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03c4\u03ce\u03c3\u03b7 \u03c3\u03c4\u03b7 \u03b4\u03b9\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7<\/p>\n<p class=\"td-service-cta-title\">\u039c\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03c4\u03b5 \u03c4\u03b1 SEO \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c3\u03b5 \u03b1\u03c3\u03c6\u03b1\u03bb\u03ad\u03c2 \u03c0\u03bb\u03ac\u03bd\u03bf \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03bf\u03c4\u03ae\u03c4\u03c9\u03bd<\/p>\n<p>\u0397 TWO DOTS \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03b9 Search Console, \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03cc SEO, content quality \u03ba\u03b1\u03b9 business metrics \u03ce\u03c3\u03c4\u03b5 \u03bf\u03b9 \u03b4\u03b9\u03bf\u03c1\u03b8\u03ce\u03c3\u03b5\u03b9\u03c2 \u03bd\u03b1 \u03b2\u03b1\u03c3\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03c3\u03b5 \u03c6\u03ae\u03bc\u03b5\u03c2 \u03b3\u03b9\u03b1 updates.<\/p>\n<div class=\"td-service-cta-actions\"><a class=\"td-service-cta-button\" href=\"https:\/\/twodots.gr\/digital-marketing-seo\/\">\u0394\u03b5\u03af\u03c4\u03b5 Digital Marketing &amp; SEO<\/a><\/div>\n<\/div>\n<\/section>\n<section id=\"sychnes-erotiseis\" class=\"td-faq-section\">\n<div class=\"td-faq\">\n<p class=\"td-faq-heading\">Frequently Asked Questions (FAQs)<\/p>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03cc\u03c4\u03b5 \u03ad\u03b3\u03b9\u03bd\u03b5 \u03c4\u03bf Google August 2026 spam update;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u03a4\u03bf Google Search Status Dashboard \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03ad\u03bd\u03b1\u03c1\u03be\u03b7 \u03c3\u03c4\u03b9\u03c2 18 \u0391\u03c5\u03b3\u03bf\u03cd\u03c3\u03c4\u03bf\u03c5 2026 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b1 \u03b4\u03cd\u03bf \u03b7\u03bc\u03b5\u03c1\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b4\u03b5\u03ba\u03b1\u03ad\u03be\u03b9 \u03c9\u03c1\u03ce\u03bd, \u03ac\u03c1\u03b1 \u03bf\u03bb\u03bf\u03ba\u03bb\u03ae\u03c1\u03c9\u03c3\u03b7 \u03c3\u03c4\u03b9\u03c2 21 \u0391\u03c5\u03b3\u03bf\u03cd\u03c3\u03c4\u03bf\u03c5.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u039a\u03ac\u03b8\u03b5 \u03c0\u03c4\u03ce\u03c3\u03b7 \u03bc\u03b5\u03c4\u03ac \u03c4\u03b9\u03c2 18 \u0391\u03c5\u03b3\u03bf\u03cd\u03c3\u03c4\u03bf\u03c5 \u03bf\u03c6\u03b5\u03af\u03bb\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf update;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u038c\u03c7\u03b9. \u03a7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1, tracking \u03ae consent \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2, \u03b5\u03c0\u03bf\u03c7\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7, \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03b1\u03b3\u03b5\u03bd\u03ad\u03c3\u03c4\u03b5\u03c1\u03b1 update windows.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a5\u03c0\u03ae\u03c1\u03be\u03b5 \u03ac\u03bb\u03bb\u03bf spam update \u03bc\u03b5\u03c4\u03ac \u03c4\u03bf\u03bd \u0391\u03cd\u03b3\u03bf\u03c5\u03c3\u03c4\u03bf;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u039d\u03b1\u03b9. \u03a4\u03bf \u03b5\u03c0\u03af\u03c3\u03b7\u03bc\u03bf dashboard \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03be\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03cc spam update \u03bc\u03b5 \u03ad\u03bd\u03b1\u03c1\u03be\u03b7 \u03c3\u03c4\u03b9\u03c2 24 \u03a3\u03b5\u03c0\u03c4\u03b5\u03bc\u03b2\u03c1\u03af\u03bf\u03c5 2026. \u039f\u03b9 \u03b4\u03cd\u03bf \u03c0\u03b5\u03c1\u03af\u03bf\u03b4\u03bf\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03bb\u03cd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03ac.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a3\u03c4\u03cc\u03c7\u03b5\u03c5\u03c3\u03b5 \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c0\u03bf\u03c5 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03b8\u03b7\u03ba\u03b5 \u03bc\u03b5 AI;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u0397 Google \u03b4\u03b5\u03bd \u03b1\u03bd\u03b1\u03ba\u03bf\u03af\u03bd\u03c9\u03c3\u03b5 \u03c4\u03ad\u03c4\u03bf\u03b9\u03bf\u03bd \u03b5\u03b9\u03b4\u03b9\u03ba\u03cc \u03c3\u03c4\u03cc\u03c7\u03bf. \u0397 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae scaled content abuse \u03b1\u03c6\u03bf\u03c1\u03ac \u03bc\u03b1\u03b6\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c7\u03b1\u03bc\u03b7\u03bb\u03ae\u03c2 \u03b1\u03be\u03af\u03b1\u03c2 \u03b1\u03bd\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c4\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf \u03b1\u03bd \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03b8\u03b7\u03ba\u03b5 \u03b1\u03c0\u03cc AI, \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2 \u03ae \u03c3\u03c5\u03bd\u03b4\u03c5\u03b1\u03c3\u03bc\u03cc \u03c4\u03bf\u03c5\u03c2.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03bf\u03b9\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03bb\u03ad\u03b3\u03be\u03c9 \u03c0\u03c1\u03ce\u03c4\u03b1;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u039e\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03bc\u03b5 impressions, queries, landing pages, average position, CTR \u03ba\u03b1\u03b9 clicks \u03c3\u03c4\u03bf Search Console \u03ba\u03b1\u03b9 \u03bc\u03b5\u03c4\u03ac \u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b5 sessions, conversions \u03ba\u03b1\u03b9 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03b3\u03c1\u03ac\u03c8\u03c9 \u03b1\u03bc\u03ad\u03c3\u03c9\u03c2 \u03c3\u03b5\u03bb\u03af\u03b4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b1\u03c3\u03b1\u03bd traffic;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u038c\u03c7\u03b9 \u03c7\u03c9\u03c1\u03af\u03c2 URL-level \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf. \u0391\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03c4\u03b5 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1, conversions, links, duplication \u03ba\u03b1\u03b9 \u03c1\u03cc\u03bb\u03bf \u03c3\u03c4\u03bf customer journey \u03c0\u03c1\u03b9\u03bd \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03c4\u03b5 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7, \u03b5\u03bd\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7, noindex \u03ae \u03b1\u03c6\u03b1\u03af\u03c1\u03b5\u03c3\u03b7.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u0399\u03c3\u03c7\u03cd\u03bf\u03c5\u03bd \u03bf\u03b9 spam policies \u03b3\u03b9\u03b1 AI Overviews \u03ba\u03b1\u03b9 AI Mode;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u039d\u03b1\u03b9. \u0397 Google \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c0\u03ac\u03b8\u03b5\u03b9\u03b5\u03c2 \u03c7\u03b5\u03b9\u03c1\u03b1\u03b3\u03ce\u03b3\u03b7\u03c3\u03b7\u03c2 generative AI responses \u03c3\u03c4\u03bf Search, \u03b5\u03bd\u03ce \u03bf\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 SEO \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03bf\u03c5\u03bd \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2.<\/p>\n<\/div>\n<\/details>\n<details class=\"td-faq-item\">\n<summary class=\"td-faq-title\">\u03a5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03b5\u03b3\u03b3\u03c5\u03b7\u03bc\u03ad\u03bd\u03bf\u03c2 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c2 \u03b1\u03bd\u03ac\u03ba\u03b1\u03bc\u03c8\u03b7\u03c2;<\/summary>\n<div class=\"td-faq-content\">\n<p>\u038c\u03c7\u03b9. \u0397 Google \u03b4\u03b5\u03bd \u03b4\u03af\u03bd\u03b5\u03b9 \u03b5\u03b3\u03b3\u03c5\u03b7\u03bc\u03ad\u03bd\u03bf \u03c7\u03c1\u03cc\u03bd\u03bf. \u039f\u03b9 \u03b4\u03b9\u03bf\u03c1\u03b8\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03b5\u03c0\u03b1\u03bd\u03b5\u03ba\u03c4\u03b9\u03bc\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03c9\u03bd \u03c3\u03c5\u03c3\u03c4\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd \u03bc\u03b1\u03b6\u03af \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 traffic \u03ba\u03b1\u03b9 \u03c4\u03b1 business outcomes.<\/p>\n<\/div>\n<\/details>\n<\/div>\n<\/section>\n<div class=\"td-source-list\">\n<p id=\"piges\" class=\"td-source-list-title\">Sources<\/p>\n<ul>\n<li><a href=\"https:\/\/status.search.google.com\/summary?e=2\" target=\"_blank\" rel=\"noopener\">Google Search Status Dashboard: Ranking history<\/a><\/li>\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/spam-updates\" target=\"_blank\" rel=\"noopener\">Google Search Central: Google Search spam updates and your site<\/a><\/li>\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/essentials\/spam-policies\" target=\"_blank\" rel=\"noopener\">Google Search Central: Spam policies for Google web search<\/a><\/li>\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/using-gen-ai-content\" target=\"_blank\" rel=\"noopener\">Google Search Central: Guidance on generative AI content<\/a><\/li>\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/ai-optimization-guide\" target=\"_blank\" rel=\"noopener\">Google Search Central: Optimizing for generative AI features<\/a><\/li>\n<\/ul>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u03a4\u03b9 \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03af\u03c9\u03c3\u03b5 \u03b7 Google \u03b3\u03b9\u03b1 \u03c4\u03bf August 2026 spam update \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03b3\u03bd\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c0\u03c4\u03ce\u03c3\u03b7 SEO \u03bc\u03b5 Search Console, \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03cc \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf \u03ba\u03b1\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03bc\u03b5\u03c2 spam policies.<\/p>","protected":false},"author":1,"featured_media":106507,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_gspb_post_css":"","footnotes":""},"categories":[17366],"tags":[6790,3982,11853,3545,21084],"class_list":["post-98393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-ai-search","tag-google-updates","tag-search-console","tag-seo","tag-spam-policies"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"_links":{"self":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/98393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/comments?post=98393"}],"version-history":[{"count":1,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/98393\/revisions"}],"predecessor-version":[{"id":106508,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/posts\/98393\/revisions\/106508"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media\/106507"}],"wp:attachment":[{"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/media?parent=98393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/categories?post=98393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twodots.gr\/en\/wp-json\/wp\/v2\/tags?post=98393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}