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Website speed boost
Useful tips for speed optimization to enhance your website's performance.
Want to speed up your website? By boosting website speed you improve the user experience, increase your website views and help your SEO. In this article, we will share the most useful speed optimization tips to boost performance and speed up your website.
Why is web speed boosting important for your website?
Studies show that from 2000 to 2016, the average human attention span has decreased from 12 seconds to 7 seconds. What does this mean for you as a website owner? You have very little time to show people your content and get them to stay on your site. A slow website means users may abandon your site before it even loads.
According to a StrangeLoop case study involving Amazon, Google and other larger websites, a 1 second delay in page load time can result in 7% lost conversions, 11% fewer page views and 16% less customer satisfaction.
Additionally, Google and other search engines have already started penalizing slower websites by pushing them down in the search results, which means less traffic for slow websites.
If you want more traffic, subscribers and revenue from your website, then you need to make your website FAST!
How to test your WordPress site speed?
Often beginners think their website is fine just because it doesn't feel slow on their computer. This is a HUGE mistake.
Since you visit your own website frequently, modern browsers like Chrome cache your website and automatically bring it up as soon as you start typing an address. This makes your site load almost instantly.
However, a normal user visiting your website for the first time may not have the same experience. In fact, users in different geographic locations will have a completely different experience. This is why we recommend testing your website speed using a WordPress speed test tool. After running your site speed test, you might be wondering what is a good site speed to aim for?
A good page load time is under 2 seconds.
However, the sooner you can do it, the better. A few milliseconds of improvements here and there can add up to shaving half or even a whole second off the load time.
What's Slowing Down Your WordPress Site?
The main causes for a slow WordPress site are:
Web Hosting – When your web hosting server is not configured properly, it can hurt your website speed.
WordPress configuration – If your website does not serve cached pages, then it will overload your server, causing your website to be slow or crash completely.
Page size – Mainly images that are not optimized for web.
Bad plugins – If you are using poorly coded plugin then it can slow down your website significantly.
External scenarios – External scripts like ads, font loaders, etc. they can also have a huge impact on your site's performance.
Now that you know what's slowing down your WordPress site, let's take a look at how to speed it up.
- Install a WordPress Caching plugin.
- Optimize images for speed. The PNG image format is not compressed. When you compress an image, it loses some information, so an uncompressed image will be higher quality with more detail. The downside is that it has a larger file size, so it takes longer to load.
JPEG, on the other hand, is a compressed file format that slightly reduces image quality, but is significantly smaller in size. - Keep your website up to date.
- Use a theme optimized for speed.
- Use Lazy Loading if needed.
- Use the latest PHP version.
We hope this article helped you learn how to improve wordpress speed and performance.